{"id":39360,"date":"2021-06-03T15:59:17","date_gmt":"2021-06-03T07:59:17","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=39360"},"modified":"2021-07-15T08:38:55","modified_gmt":"2021-07-15T00:38:55","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%e6%96%b0%e5%93%81%e7%89%8c%e6%8a%95%e6%94%be%ef%bc%9a-%e4%bb%8e0%e5%88%b01%e6%8b%86%e8%a7%a3%e7%ab%9e%e5%93%81%e6%8c%87%e5%8d%97%ef%bd%9c%e5%ba%84%e4%bf%8a","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/39360.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\u65b0\u54c1\u724c\u6295\u653e\uff1a \u4ece0\u52301\u62c6\u89e3\u7ade\u54c1\u6307\u5357\uff5c\u5e84\u4fca"},"content":{"rendered":"\n<p>\u201c\u4e3d\u5a05\u5728\u5e7f\u5dde\u529e\u516c\u5ba4\uff0c\u6765\u56de\u8e31\u6b65\uff0c\u53f3\u624b\u62ff\u7740\u5706\u73e0\u7b14\uff0c\u8f7b\u6572\u5de6\u624b\u7684\u638c\u5fc3\u3002<\/p>\n\n\n\n<p><strong>\u60f3\u7740<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" 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class=\"wp-image-39362\"\/><\/figure><\/div>\n\n\n\n<p>\u6536\u96c6\u56de\u6765\u4ee5\u540e\uff0c\u81ea\u5df1\u56e2\u961f\u5206\u6790\uff0c\u5f62\u6210\u7ade\u54c1\u5206\u6790\u5e93\uff0c\u90fd\u662f\u5404\u79cd\u8868\u683c\u7684\u94fe\u63a5\u548c\u4fe1\u606f\uff0c\u4ee5\u53ca\u540c\u884c\u7684\u622a\u56fe\u548c\u8be6\u7ec6\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u641c\u7d22\u54c1\u724c\u540d\u5b57\u6216\u8005\u4ea7\u54c1\u540d\u5b57\uff0c\u627e\u5230\u7ade\u4e89\u5bf9\u624b\u6295\u653e\u8fc7\u7684KOL\u4f5c\u54c1\uff0c\u548c\u81ea\u8fd0\u8425\u7684\u8d26\u53f7\u77e9\u9635\u7684\u6570\u91cf\uff0c\u4ee5\u53ca\u8fd0\u8425\u7684\u5468\u671f\u8d77\u59cb\uff0c\u6700\u540e\u4f30\u7b97\u5bf9\u65b9\u7684\u8425\u9500\u6295\u653e\u8d39\u7528\u3002\u8fd9\u6837\uff0c\u5173\u4e8e\u81ea\u5df1\u6295\u653e\u7684\u9884\u7b97\u5c31\u6709\u4e2a\u57fa\u7840\u4e86\u89e3\u3002&nbsp;<\/p>\n\n\n\n<p>3\uff09\u3001\u5728\u5c0f\u7ea2\u4e66\u5e73\u53f0\u4e0a\uff0c\u641c\u96c6\u5230\u5bf9\u65b9\u6295\u653e\u8fc7\u7684\u535a\u4e3b\u7b14\u8bb0\uff0c\u5c3d\u91cf\u6536\u96c6\u4e2a100\u7bc7\u7206\u6587\u548c10\u7bc7\u6570\u636e\u6bd4\u8f83\u5dee\u7684\u7b14\u8bb0\uff0c\u5927\u81f4\u4e5f\u80fd\u77e5\u9053\u5bf9\u65b9\u7684\u7206\u6587\u5957\u8def\uff0c\u6536\u96c6\u6570\u636e\u4e0d\u884c\u7684\u7b14\u8bb0\uff0c<\/p>\n\n\n\n<p>\u4e5f\u662f\u4e3a\u4e86\u8ba9\u81ea\u5df1\u540e\u671f\u5728\u6295\u653e\u65f6\uff0c\u907f\u5f00\u8fd9\u4e9b\u5751\u3002<strong>\u5206\u6790\u6210\u529f\u53ef\u53d6\u4e4b\u5904\uff0c\u4e5f\u8981\u5206\u6790\u4e0d\u6210\u529f\u7684\u5730\u65b9<\/strong>\uff0c\u89c1\u8d3c\u5403\u8089\u4e5f\u80fd\u89c1\u8d3c\u6328\u6253\u3002\u7b14\u8bb0\u5206\u6790\u8fd8\u662f\u7528Excel\u8868\u683c\u6765\u8bb0\u5f55\u6807\u9898\u4ee5\u53ca\u5185\u5bb9\u5f62\u5f0f\u3002&nbsp;<\/p>\n\n\n\n<p>4\uff09\u3001\u901a\u8fc7\u7b2c\u4e09\u65b9\u5e73\u53f0\u6570\u636e\uff0c\u66f4\u5feb\u901f\u770b\u5230\u5bf9\u65b9\u7684\u6295\u653e\u60c5\u51b5\u3002\u8fd9\u65f6\u5019\u914d\u5408\u81ea\u5df1\u4ece\u5c0f\u7ea2\u4e66\u5e73\u53f0\u641c\u96c6\u7684\u6570\u636e\uff0c\u7ed3\u5408\u8d77\u6765\u80fd\u77e5\u9053\u5bf9\u65b9\u6295\u653e\u7684\u77e9\u9635\u6a21\u578b\uff0c\u4ec0\u4e48\u6bb5\u4f4d\u7684\u535a\u4e3b\u504f\u591a\u3002<\/p>\n\n\n\n<p>\u7b14\u8bb0\u62a5\u5907\u60c5\u51b5\u5982\u4f55\uff0c\u4e3a\u4ec0\u4e48\u8981\u7ed3\u5408\u8d77\u6765\u770b\uff0c\u5373\u4fbf\u7b2c\u4e09\u65b9\u7684\u7684\u5e73\u53f0\uff0c\u4e5f\u6709\u4e00\u90e8\u5206\u6293\u53d6\u4e0d\u5230\u7684\uff0c\u56e0\u4e3a\u5e76\u4e0d\u662f\u6bcf\u4e00\u7bc7\u7b14\u8bb0\u90fd\u662f\u690d\u5165\u54c1\u724c\u8bcd\u3002&nbsp;<\/p>\n\n\n\n<p>5\uff09\u3001\u5929\u732b\u5e97\u6216\u8005\u5176\u4ed6\u7535\u5546\u5e73\u53f0\u627f\u8f7d\u6d41\u91cf\u7684\u5730\u65b9\uff0c\u90fd\u5927\u81f4\u5206\u6790\u4e00\u4e0b\u3002\u6700\u8fd1\u53d1\u73b0\uff0c\u4e3b\u52a8\u641c\u7d22\u62fc\u591a\u591a\u5e97\u94fa\u7684\u7528\u6237\u4e5f\u53d8\u9ad8\u7684\uff0c\u62fc\u591a\u591a\u4f4e\u4ef7\u4f4e\u8d28\u4fbf\u5b9c\u8d27\u7684\u5f62\u8c61\uff0c<\/p>\n\n\n\n<p>\u4f3c\u4e4e\u9010\u6e10\u5728\u6446\u8131\u3002\u8fd9\u4e00\u5757\u4e5f\u7eb3\u5165\u7ade\u4e89\u5bf9\u624b\u627f\u8f7d\u6d41\u91cf\u70b9\u7684\u5206\u6790\u3002\u5206\u6790\u6295\u653e\u5c0f\u7ea2\u4e66\u4ee5\u540e\uff0c\u4ed6\u4eec\u5e97\u94fa\u540e\u53f0\u6570\u636e\u7684\u8bbf\u5ba2\u91cf\u589e\u52a0\u591a\u5c11\uff0c\u8fd9\u4e9b\u90fd\u662f\u53ef\u4ee5\u770b\u5230\u7684\uff0c&nbsp;<\/p>\n\n\n\n<p>6\uff09\u3001\u6700\u540e\uff0c\u7422\u78e8\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u6210\u4e3a\u7206\u6587\u80cc\u540e\uff0c\u7a76\u7adf\u662f\u4ec0\u4e48\u6253\u52a8\u4e86\u7528\u6237\uff0c\u56e2\u961f\u5185\u90e8\u53ef\u4ee5\u5f00\u4f1a\u201c\u5934\u8111\u98ce\u66b4\u201d\u4e00\u4e0b\uff0c\u7528\u6237\u5728\u4e92\u52a8\u6570\u636e\u4e0a\uff0c\u54ea\u4e2a\u662f\u4fa7\u91cd\u70b9\uff0c\u770b\u8bc4\u8bba\u533a\u3002<\/p>\n\n\n\n<p>\u628a\u81ea\u5df1\u5f53\u6210\u7528\u6237\uff0c\u7ad9\u5728\u7528\u6237\u7684\u89d2\u5ea6\u53bb\u770b\u5f85\u5185\u5bb9\uff0c\u81ea\u5df1\u4f1a\u4e0d\u4f1a\u70b9\u8d5e\uff0c\u4f1a\u4e0d\u4f1a\u6536\u85cf\uff0c\u7b14\u8bb0\u4e0d\u80fd\u7206\u7684\u5730\u65b9\u4e5f\u5206\u6790\u3002\u5c0f\u7206\u6587\u9760\u89c4\u5f8b\uff0c\u5927\u7206\u6587\u4e5f\u6709\u70b9\u8fd0\u6c14\u7684\u6210\u5206\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u662f\u7ade\u54c1\u5206\u67901.0\u7248\uff0c\u540e\u9762\u4f1a\u7ee7\u7eed\u5199\u7ade\u54c1\u5206\u67902.0\u7248&nbsp;<strong>\u505a\u5b8c\u5bf9\u624b\u7684\u5206\u6790\u4ee5\u540e\uff0c\u770b\u770b\u6211\u4eec\u7684\u5c0f\u7ea2\u4e66\u54c1\u724c\u8425\u9500\u600e\u4e48\u505a\uff1f<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>02<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5c0f\u7ea2\u4e66\u54c1\u724c\u6295\u653e\u4e8c\uff1a<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u81ea\u8425\u77e9\u9635\u8d26\u53f7\uff5c\u7b14\u8bb0\u6295\u653e\uff5c\u4fe1\u606f\u6d41\u5982\u4f55\u9009\uff1f &nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>1\u3001\u81ea\u8425\u5c0f\u7ea2\u4e66\u4f01\u4e1a\u53f7\/\u4e2a\u4eba\u53f7\u77e9\u9635<\/strong><\/p>\n\n\n\n<p>\u7eaf\u81ea\u8fd0\u8425\u5c0f\u7ea2\u4e66\u4f01\u4e1a\u53f7\u77e9\u9635\uff0c\u6bd4\u8f83\u8003\u9a8c\u56e2\u961f\u6574\u4f53\u7684\u8fd0\u8425\u529f\u5e95\uff0c\u597d\u7684\u8fd0\u8425\u4e3b\u7ba1\u3001\u603b\u76d1\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u4e00\u5f00\u59cb\u5176\u5b9e\u90fd\u975e\u5e38\u6d88\u8017\u7cbe\u529b\u548c\u65f6\u95f4\u3002<\/p>\n\n\n\n<p><strong>\u56e2\u961f\u5c0f\u4f19\u4f34\u4e0a\u73ed\u7684\u7b2c\u4e00\u4ef6\u4e8b<\/strong>\uff0c\u5c31\u662f\u6536\u96c6\u540c\u884c\u7684\u7206\u6587\uff0c\u7136\u540e\u56e2\u961f\u201c\u5934\u8111\u98ce\u66b4\u201d\u4f1a\u8bae\uff0c\u5206\u6790\u8fd9\u4e9b\u7b14\u8bb0\u4e3a\u4f55\u80fd\u6210\u4e3a\u7206\u6587\uff0c\u5305\u62ec\u8de8\u7c7b\u76ee\u7684\u7206\u6587\uff0c\u5206\u6790\u4e0b\u6765\u6211\u4eec\u4f1a\u53d1\u73b0\uff0c\u5927\u7684\u4e3b\u9898\u6ca1\u6709\u53d8\u8fc7\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u76ee\u524d\u6240\u505a\u7684\u54c1\u7c7b\u662f\u5973\u978b\uff0c\u5c31\u4f1a\u53d1\u73b0\u8863\u670d\u6216\u8005\u914d\u9970\u5305\u5305\u7684\u5c0f\u7ea2\u4e66\u7206\u6587\u7b14\u8bb0\uff0c\u4e5f\u9002\u7528\u4e8e\u6211\u4eec\u5973\u978b\u7684\u5185\u5bb9\u8f93\u51fa\u3002<\/p>\n\n\n\n<p>&nbsp;\u5728\u4e00\u5f20\u7eb8\u4e0a\u753b\u4e0a\u4e5d\u5bab\u683c\uff0c\u7136\u540e\u4e2d\u5fc3\u683c\u5b50\u662f\u6211\u4eec\u7684\u4ea7\u54c1\u548c\u5356\u70b9\uff0c\u5176\u4f59\u5468\u8fb9\u76848\u4e2a\u683c\u5b50\uff0c\u90fd\u5199\u4e0a\u7528\u6237\u5173\u6ce8\u7684\u70b9\uff0c\u80fd\u5e26\u5165\u978b\u5b50\u7684\u4e3b\u9898\u4e0e\u573a\u666f\uff0c<\/p>\n\n\n\n<p>\u590f\u65e5\u7a7f\u642d\u3001\u5468\u672b\u7a7f\u642d\u3001\u978b\u5b50\u6d4b\u8bc4\u3001\u51fa\u8857\u5fc5\u5907\u7b49\u7b49\u4e00\u5207\u5173\u4e8e\u978b\u5b50\u7684\u573a\u666f\u3002&nbsp;\u518d\u51c6\u5907\u4e00\u5f20\u7eb8\uff0c\u540c\u6837\u753b\u4e0a\u4e5d\u5bab\u683c\uff0c\u4e2d\u5fc3\u683c\u5b50\u662f\u6211\u4eec\u7684\u54c1\u724c\uff0c\u5468\u8fb9\u7684\u662f\u7ade\u4e89\u5bf9\u624b\u4e0e\u6211\u4eec\u54c1\u724c\u8de8\u884c\u4e1a\u5b66\u4e60\u7684\u5bf9\u8c61\uff0c\u751a\u81f3\uff0c\u5206\u6790\u7206\u6587\u7684\u539f\u56e0\uff0c\u4e5f\u53ef\u4ee5\u7528\u4e5d\u5bab\u683c\u68b3\u7406\u81ea\u5df1\u7684\u601d\u8def\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u56e2\u961f\u914d\u7f6e\u4e0e\u8d26\u53f7\u2014\u2014\u9010\u6e10\u589e\u52a0<\/strong><\/p>\n\n\n\n<p>\u8d77\u59cb\u9636\u6bb510\u4e2a\u8d26\u53f7\u4ee5\u5185\u5c31\u591f\u4e86\uff0c\u51e1\u4e8b\u90fd\u662f\u5c0f\u6b65\u8bd5\u9519\uff0c\u7136\u540e\u6d4b\u8bd5\u51fa\u4e0d\u9519\u7684\u6570\u636e\uff0c\u518d\u52a0\u5927\u6295\u5165\uff0c<\/p>\n\n\n\n<p>\u4f8b\u5982\u4e00\u5f00\u59cb\u8fd0\u84252-4\u4e2a\u8d26\u53f7\uff0c\u4f01\u4e1a\u53f7\u4e0e\u4e2a\u4eba\u53f7\u5206\u6563\uff0c\u5206\u6563\u7684\u4e3b\u8981\u76ee\u7684\u662f\u6bcf\u4e2a\u9636\u6bb5\u56e0\u4e3a\u5e73\u53f0\u89c4\u5219\u4f1a\u6709\u8c03\u6574\uff0c\u8fd9\u6837\u80fd\u505a\u5230\u98ce\u9669\u5bf9\u51b2\u3002\u7136\u540e\u6211\u4eec\u518d\u770b\u770b\u54ea\u4e00\u79cd\u7b14\u8bb0\u5185\u5bb9\u5f62\u5f0f\u6d41\u91cf\u4f1a\u66f4\u597d\u3002<\/p>\n\n\n\n<p><strong>\u524d\u671f\u56e2\u961f\u642d\u5efa<\/strong><\/p>\n\n\n\n<p>\u5185\u5bb9\u8fd0\u8425\u4e3b\u7ba1\u6216\u8005\u603b\u76d1 1\u540d<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\u8fd0\u8425\">\u5c0f\u7ea2\u4e66\u8fd0\u8425<\/a><\/span>1-2\u540d\u5185\u5bb9\u6587\u6848\u8f93\u51fa 1-3\u540d<\/p>\n\n\n\n<p>\u521d\u671f\u56e2\u961f\u6a21\u578b\u642d\u5efa\u5b8c\u6210\u4ee5\u540e\uff0c\u4e5f\u89c4\u5212\u51fa\u4e00\u5957\u5185\u5bb9\u751f\u4ea7\u6d41\u7a0b\u548c\u8d26\u53f7\u5b75\u5316\uff0c\u540e\u9762\u518d\u589e\u52a0\u56e2\u961f\u6210\u5458\u3002\u5185\u5bb9\u6587\u6848\u8f93\u51fa\u5f88\u91cd\u8981\uff0c\u5e73\u53f0\u53d8\u5316\u6bd4\u8f83\u5feb\uff0c\u505a\u5185\u5bb9\u7684\u5c0f\u4f19\u4f34\uff0c<\/p>\n\n\n\n<p>\u5c24\u5176\u662f\u5bf9\u5c0f\u7ea2\u4e66\u7528\u6237\u4eba\u7fa4\u7684\u628a\u63a7\uff0c\u4ee5\u53ca\u5e73\u53f0\u7684\u70ed\u70b9\u98ce\u5411\uff0c\u5c3d\u91cf\u6311\u9009\u601d\u7ef4\u6bd4\u8f83\u6d3b\u8dc3\u7684\u5c0f\u4f19\u4f34\u3002\u5173\u4e8e\u8fd9\u4e00\u70b9\u5c31\u8bf4\u5230\u8fd9\u3002&nbsp;<\/p>\n\n\n\n<p>&nbsp;\u5c0f\u7ea2\u4e66\u8d26\u53f7\u77e9\u9635\u8fd0\u8425\u7684\u4f18\u52bf\u5728\u4e8e\u8d44\u91d1\u6295\u653e\u6210\u672c\u4f4e\uff0c\u53ef\u4ee5\u6279\u91cf\u505a\u51fa\u5f88\u591a\u5c0f\u7ea2\u4e66\u8d26\u53f7\u3002\u5c0f\u7ea2\u4e66\u8d26\u53f7\u77e9\u9635\u8fd0\u8425\u7684\u52a3\u52bf\u5c31\u662f\u8003\u9a8c\u8fd0\u8425\u56e2\u961f\u7684\u80fd\u529b\uff0c\u6bd5\u7adf\u5f88\u7e41\u7410\uff0c<\/p>\n\n\n\n<p>\u4ece\u6ce8\u518c\u5c0f\u7ea2\u4e66\u53f7\u5230\u5185\u5bb9\u53d1\u5e03\uff0c\u4ee5\u53ca\u51fa\u73b0\u7b14\u8bb0\u6d41\u91cf\u5dee\uff0c\u8d1f\u8d23\u4eba\u9700\u8981\u53cd\u590d\u6d4b\u8bd5\u539f\u56e0\uff0c\u7a33\u5b9a\u90fd\u662f\u9636\u6bb5\u6027\u7684\u4e8b\u60c5\uff0c\u52a8\u8361\u4f1a\u5927\u4e00\u4e9b\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>&nbsp;2\u3001\u6295\u653e\u5c0f\u7ea2\u4e66\u535a\u4e3b\u7b14\u8bb0 \u00b7<\/strong>&nbsp;\u200c\u200c<\/p>\n\n\n\n<p>\u4ee5\u524d\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%ba%84%e4%bf%8a\" title=\"\u5e84\u4fca\" 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class=\"wp-block-list\"><li>\u5c0f\u7ea2\u4e66\u535a\u4e3b\u7b14\u8bb0\u6295\u653e60%-70%<\/li><li>\u5c0f\u7ea2\u4e66\u4fe1\u606f\u6d41\u5e7f\u544a10%-20%<\/li><li>\u5c0f\u7ea2\u4e66\u85af\u6761\u6295\u653e5%<\/li><li>\u5c0f\u7ea2\u4e66\u535a\u4e3b\u76f4\u64ad10%<\/li><\/ul>\n\n\n\n<p>&nbsp;&nbsp; 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