{"id":39484,"date":"2021-06-04T12:59:21","date_gmt":"2021-06-04T04:59:21","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=39484"},"modified":"2021-06-04T12:59:22","modified_gmt":"2021-06-04T04:59:22","slug":"%e4%bb%8e%e9%9b%b6%e5%88%b0%e4%ba%bf-%e5%b0%8f%e7%ba%a2%e4%b9%a6%e7%9a%84%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b9%8b%e8%b7%af","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/39484.html","title":{"rendered":"\u4ece\u96f6\u5230\u4ebf\u2014\u2014\u5c0f\u7ea2\u4e66\u7684\u7528\u6237\u589e\u957f\u4e4b\u8def"},"content":{"rendered":"\n<p><strong>\u4e00\u63d0\u5230<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" title=\"\u5c0f\u7ea2\u4e66\" target=\"_blank\">\u5c0f\u7ea2\u4e66<\/a><\/span>\uff0c\u4f60\u4f1a\u60f3\u5230\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n<p>\u7a7f\u642d\uff0c\u7f8e\u98df\uff0c\u5065\u8eab\uff0c\u5b66\u4e60\uff0c\u8d2d\u7269\uff0c\u65c5\u6e38\u653b\u7565\u00b7\u00b7\u00b7<\/p>\n\n\n\n<p>\u51e1\u662f\u4f60\u80fd\u60f3\u5230\u7684\uff0c\u5b83\u51e0\u4e4e\u90fd\u6709\u3002<\/p>\n\n\n\n<p><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u4ece2013\u5e74\u6210\u7acb\u81f3\u4eca\uff0c\u5728\u8fd9\u77ed\u77ed\u51e0\u5e74\u65f6\u95f4\u5185\u7528\u6237\u7a81\u78342\u4ebf\uff0c\u5df2\u7ecf\u9010\u6b65\u6210\u4e3a\u5e74\u8f7b\u4eba\u90fd\u5728\u5206\u4eab\u7684\u793e\u533a\u7535\u5546\u5e73\u53f0\u3002\u800c\u5c0f\u7ea2\u4e66\u7684\u6210\u529f\u79bb\u4e0d\u5f00\u5bf9\u4ea7\u54c1\uff0c\u5e02\u573a\uff0c\u76ee\u6807\u7528\u6237\u7684\u7cbe\u51c6\u5b9a\u4f4d\u3002<\/p>\n\n\n\n<p>\u8d77\u521d\u5c0f\u7ea2\u4e66\u53ea\u662f\u4e00\u4e2a\u505a\u56fd\u5185\u5916\u8d2d\u7269\u653b\u7565\u7684UGC\u793e\u533a\uff0c\u4ec5\u5904\u4e8e\u83b7\u53d6\u6d41\u91cf\u7684\u9636\u6bb5\u5e76\u4e0d\u76c8\u5229\uff0c\u76ee\u6807\u7528\u6237\u4e3b\u8981\u9488\u5bf9\u7231\u597d\u51fa\u5883\u6e38\u548c\u8d2d\u7269\u7684\u666e\u901a\u5973\u6027\u7528\u6237\u7fa4\u4f53\uff0c\u7531\u4e8e\u5176\u5185\u5bb9\u8d28\u91cf\u9ad8\uff0c\u7528\u6237\u9700\u6c42\u5b9a\u4f4d\u51c6\u786e\uff0c\u6240\u4ee5\u7528\u6237\u7559\u5b58\u7387\u5f88\u9ad8\uff0c\u5f88\u5feb\u5c31\u6210\u957f\u8d77\u4e86\u4e00\u6279\u5fe0\u5b9e\u7528\u6237\u3002<\/p>\n\n\n\n<p>2014\u5e74\u5c0f\u7ea2\u4e66\u83b7\u5f97\u4e86\u767e\u4e07\u5143\u7684A\u8f6e\u878d\u8d44\u548c\u5343\u4e07\u7f8e\u5143B\u8f6e\u878d\u8d44\uff0c\u5e76\u901a\u8fc7\u7528\u6237\u8c03\u7814\u53d1\u73b0\u4e86\u65b0\u7684\u9700\u6c42\u65b9\u5411\u3002\u4e8e\u662f\u5f00\u59cb\u628a\u91cd\u5fc3\u8f6c\u5411\u4e86\u7ebf\u4e0a\u8d2d\u7269\uff0c\u628a\u65e9\u671f\u79ef\u7d2f\u7684\u6d41\u91cf\u9010\u6b65\u53d8\u73b0\uff0c\u63a8\u51fa\u5c0f\u7ea2\u4e66\u81ea\u5df1\u7684\u4ea4\u6613\u8d2d\u7269\u9014\u5f84\u2014\u798f\u5229\u793e\uff0c\u6210\u4e3a\u4e86\u8fde\u63a5\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u7ebd\u5e26\u3002<\/p>\n\n\n\n<p><strong>\u81ea\u6b64\uff0c\u5c0f\u7ea2\u4e66\u4ece\u4e00\u4e2a\u5185\u5bb9\u5206\u4eab\u5e73\u53f0\u8f6c\u578b\u4e3a\u793e\u533a\u7535\u5546\u5e73\u53f0\uff0c\u6b63\u5f0f\u5f62\u6210\u4e86\u4e00\u4e2a\u4ece\u5185\u5bb9\u79cd\u8349\u653b\u7565-\u8d2d\u4e70\u6d88\u8d39\u7684\u5546\u4e1a\u95ed\u73af\u3002<\/strong><\/p>\n\n\n\n<p>\u524d\u671f\u7684\u4f18\u79c0\u5185\u5bb9\u4f53\u9a8c+\u7528\u6237\u7684\u81ea\u6211\u5206\u4eab+\u53cb\u597d\u7684\u793e\u4ea4\u6c1b\u56f4\u4f7f\u5c0f\u7ea2\u4e66\u62e5\u6709\u4e86\u4e00\u5b9a\u7a0b\u5ea6\u7684\u7528\u6237\u7c98\u6027\u57fa\u7840\uff0c\u7528\u6237\u7fa4\u4f53\u4ece\u539f\u5148\u7684\u666e\u901a\u5973\u6027\u7528\u6237\u6269\u5927\u5230\u751f\u6d3b\u4e2d\u5404\u4e2a\u5c42\u9762\u7684\u7528\u6237\uff0c\u800c\u8fd9\u79cd\u4e00\u7ad9\u5f0f\u670d\u52a1\u7684\u4ea7\u751f\u4f7f\u7528\u6237\u76f8\u5173\u8054\u7684\u6d88\u8d39\u9700\u6c42\u5f97\u5230\u9ad8\u6548\u89e3\u51b3\uff0c\u8fdb\u4e00\u6b65\u7ed1\u5b9a\u4e86\u7528\u6237\u4e0e\u4ea7\u54c1\u4e4b\u95f4\u7684\u8054\u7cfb\u3002<\/p>\n\n\n\n<p><strong>\u5728\u524d\u671f\u5b8c\u6210\u4e86\u5927\u8303\u56f4\u7684\u666e\u901a\u7528\u6237\u62c9\u65b0\u7559\u5b58\u540e\uff0c\u5c0f\u7ea2\u4e66\u5f00\u59cb\u628a\u76ee\u6807\u7528\u6237\u8f6c\u5411KOL\uff08Key Opinion Leader\uff09<\/strong>,\u8fd9\u4e00\u7c7b\u7528\u6237\u7684\u5546\u4e1a\u4ef7\u503c\u4f20\u64ad\u7684\u5e7f\u5ea6\u6df1\u5ea6\u80fd\u591f\u5bf9\u4ea7\u54c1\u7684\u8fd0\u8425\u8d77\u5230\u5173\u952e\u4f5c\u7528\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f1a\u9080\u8bf7\u5404\u7c7b\u660e\u661f\uff0c\u7f51\u7ea2\u52a0\u5165\u5c0f\u7ea2\u4e66\uff0c\u5728\u5438\u5f15\u8fd9\u4e9bKOL\u7684\u540c\u65f6\u4e5f\u5e26\u6765\u4e86\u4e00\u6279KOL\u7684\u7c89\u4e1d\uff0c\u4f7f\u4ea7\u54c1\u7528\u6237\u5f97\u5230\u5927\u91cf\u589e\u957f\u3002\u4f8b\u5982\u4e0e\u660e\u661f\u5408\u4f5c\u7684\u7cfb\u5217\u6d3b\u52a8\u4e2d\uff0c\u5c06\u660e\u661f\u5b9a\u6027\u4e3a\u4e00\u4e2a\u666e\u901a\u7684\u5c0f\u7ea2\u4e66\u7528\u6237\uff0c\u8425\u9020\u4e86\u4e00\u4e2a\u4e2a\u5177\u6709\u4eb2\u548c\u529b\uff0c\u771f\u5b9e\u7684\u573a\u666f\uff0c\u6ca1\u6709\u751f\u786c\u7684\u4f20\u7edf\u5e7f\u544a\u690d\u5165\uff0c\u66f4\u5bb9\u6613\u4f7f\u666e\u901a\u7528\u6237\u5e26\u5165\u81ea\u5df1\uff0c\u5f15\u8d77\u5171\u9e23\u3002<\/p>\n\n\n\n<p><strong>\u8fd1\u51e0\u5e74\u5c0f\u7ea2\u4e66\u8fd8\u7ed3\u5408\u7efc\u827a\u70ed\u70b9\uff0c\u5728\u7efc\u827a\u8282\u76ee\u4e2d\u690d\u5165\u5e7f\u544a\u7684\u540c\u65f6\uff0c\u5c06\u9009\u624b\u4e0e\u7c89\u4e1d\u7684\u62c9\u7968\u4e92\u52a8\u73af\u8282\u52a0\u5165\u5230\u4ea7\u54c1App\u4e2d\uff0c\u5f15\u6d41\u6548\u679c\u5f02\u5e38\u660e\u663e\uff0c\u628a\u7528\u6237\u8fdb\u4e00\u6b65\u6269\u5c55\u5230\u4e86\u5404\u4e2aKOL\u7684\u7c89\u4e1d\u7fa4\u4f53\u4e2d\uff0c\u6316\u6398\u4e86\u4e00\u5927\u6279\u6f5c\u5728\u7528\u6237\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u7c7b\u7cbe\u51c6\u7684KOL,\u7efc\u827a\u5e7f\u544a\u6295\u653e\uff0c\u548c\u81ea\u8eab\u4f18\u8d28\u5185\u5bb9\uff0c\u529f\u80fd\u7684\u5438\u5f15\uff0c\u4f7f\u7528\u6237\u6570\u91cf\u65b0\u589e\u7684\u540c\u65f6\u4e5f\u7a33\u5b9a\u63d0\u9ad8\u4e86\u7528\u6237\u7684\u7559\u5b58\u7387\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"687\" height=\"503\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-63.png\" alt=\"\" class=\"wp-image-39485\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u5c0f\u7ea2\u4e66\u7684\u7528\u6237\u8fd0\u8425\u6210\u529f\u9664\u4e86\u5bf9\u4e8e\u76ee\u6807\u5e02\u573a\uff0c\u7528\u6237\u7684\u51c6\u786e\u5b9a\u4f4d\u548c\u91c7\u53d6\u7684\u5f97\u5f53\u7b56\u7565\u4ee5\u5916\uff0c\u53e6\u4e00\u4e2a\u91cd\u8981\u539f\u56e0\u5c31\u5728\u4e8e\u540e\u7eed\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u90e8\u5206\u559c\u6b22\u5206\u4eab\u751f\u6d3b\u7684\u7528\u6237\u6765\u8bf4\uff0c\u5c0f\u7ea2\u4e66\u80fd\u5f88\u597d\u7684\u6ee1\u8db3\u4ed6\u4eec\u7684\u5fc3\u7406\u9700\u6c42\uff0c\u901a\u8fc7\u5185\u5bb9\u5206\u4eab\u4f7f\u4e4b\u5f97\u5230\u70b9\u51fb\u66dd\u5149\uff0c\u865a\u62df\u7f51\u7edc\u7684\u793e\u4ea4\u9690\u53bb\u4e86\u7528\u6237\u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u523b\u677f\u5370\u8bb0\uff0c\u589e\u52a0\u4e86\u7528\u6237\u7684\u81ea\u6211\u8ba4\u540c\u611f\u548c\u6ee1\u8db3\u611f\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5c0f\u7ea2\u4e66\u57fa\u4e8e\u4ea7\u54c1\u8c03\u6027\uff0c\u6839\u636e\u7528\u6237\u641c\u7d22\u548c\u9605\u8bfb\u5185\u5bb9\u8fdb\u884c\u5927\u6570\u636e\u5206\u6790\uff0c\u4ea7\u751f\u4e00\u4e2a\u4e2a\u865a\u62df\u5177\u4f53\u7684\u7528\u6237\u753b\u50cf\uff0c\u6839\u636e\u6570\u636e\u5206\u6790\u7684\u7528\u6237\u559c\u597d\u5c55\u793a\u63a8\u8350\u4e0d\u540c\u5185\u5bb9\uff0c\u5438\u5f15\u7528\u6237\u7ee7\u7eed\u4f7f\u7528\u4e0b\u53bb\uff0c\u4ea7\u751f\u4e00\u79cd\u201c\u5c0f\u7ea2\u4e66\u633a\u4e86\u89e3\u6211\uff0c\u8fd9\u4e48\u591a\u6211\u611f\u5174\u8da3\u7684\u5185\u5bb9\u90fd\u6709\u201d\u7684\u611f\u89c9\uff0c\u5e76\u4e14\u6807\u7b7e\u5316\u7684\u5185\u5bb9\u7ba1\u7406\u548c\u89c4\u8303\u5316\u7684\u793e\u533a\u7ba1\u7406\u4ee5\u53ca\u4e0d\u65ad\u7684\u4ea7\u54c1\u4f18\u5316\u8fed\u4ee3\uff0c\u4f7f\u7528\u6237\u66f4\u52a0\u65b9\u4fbf\u5730\u641c\u7d22\u81ea\u5df1\u60f3\u8981\u7684\u5185\u5bb9\u7684\u540c\u65f6\u4fdd\u6301\u8212\u9002\u7684\u4ea7\u54c1\u6c1b\u56f4\u3002<\/p>\n\n\n\n<p><strong>\u5c0f\u7ea2\u4e66\u4ece\u793e\u4ea4\u5165\u624b\uff0c\u901a\u8fc7\u4f18\u8d28\u5185\u5bb9\u5206\u4eab\u7684\u5f15\u5bfc\uff0c\u5bf9\u4ea7\u54c1\u5185\u5bb9\u751f\u4ea7\uff0c\u5185\u5bb9\u53d1\u73b0\uff0c\u793e\u533a\u8fd9\u4e09\u65b9\u9762\u7684\u6301\u7eed\u6027\u4f18\u5316\uff0c\u5e76\u5229\u7528KOL\u6548\u5e94\uff0c\u7cbe\u51c6\u5e02\u573a\u8425\u9500\uff0c\u7528\u6237\u5fc3\u7406\u8fce\u5408\uff0c\u653f\u7b56\u5229\u597d\u4e00\u6b65\u6b65\u8d70\u5230\u73b0\u5728\u6210\u957f\u4e3a\u4e00\u4e2a\u4f18\u8d28\u7684\u5185\u5bb9\u7535\u5546\u5e73\u53f0\uff0c\u4e5f\u662f\u4e92\u8054\u7f51\u65f6\u4ee3\u4e0b\u4e00\u4e2a\u6210\u529f\u7684\u6d41\u91cf\u53d8\u73b0\u7684\u4f8b\u5b50\u3002<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66 \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98\" target=\"_blank\" rel=\"noreferrer noopener\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" target=\"_blank\" rel=\"noreferrer noopener\">\u7528\u6237\u589e\u957f \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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