\u800c\u6280\u672f\u548c\u6570\u636e\u90e8\u95e8\u5374\u5728\u8bc9\u82e6\uff1a<\/p>\n\n\n\n
- \u5f00\u53d1\u51fa\u6765\u7684\u6807\u7b7e\uff0c\u4e1a\u52a1\u5e76\u4e0d\u4e70\u8d26\uff1b<\/li>
- \u4e0d\u77e5\u9053\u4ed6\u4eec\u8bf4\u7684\u9700\u6c42\u5230\u5e95\u662f\u4ec0\u4e48\uff0c\u4e0d\u80fd\u5b9e\u73b0\u6216\u8005\u5b9e\u73b0\u4e0d\u5b8c\u6574\uff1b<\/li>
- \u6211\u4eec\u6d6a\u8d39\u4e86\u5927\u91cf\u7684\u4eba\u529b\u5199\u811a\u672c\uff0c\u8dd1\u6570\u636e\uff0c\u4eba\u529b\u88ab\u8fd0\u8425\u6d88\u8017\uff1b<\/li>
- \u505a\u51fa\u4e86\u90a3\u4e48\u591a\u6807\u7b7e\u4e5f\u4e0d\u77e5\u9053\u8d28\u91cf\u5982\u4f55\uff0c\u8fd9\u4e9b\u6807\u7b7e\u662f\u5426\u771f\u7684\u5f71\u54cd\u4e86\u6d3b\u52a8\u6548\u679c\u3002<\/li><\/ul>\n\n\n\n
\u7528\u6237\u753b\u50cf<\/a><\/span>\u548c\u7528\u6237\u6807\u7b7e\u7684\u9700\u6c42\u53d1\u8d77\u8005\u57fa\u672c\u662f\u4e1a\u52a1\u4fa7\u7684\u540c\u5b66\uff0c\u4f46\u751f\u4ea7\u548c\u7ba1\u7406\u7684\u5374\u662f\u6570\u636e\u4fa7\u6216\u8005\u6280\u672f\u4fa7\u7684\u540c\u5b66\u3002\u6574\u4e2a\u8fc7\u7a0b\u90fd\u662f\u5355\u5411\u9700\u6c42\u3001\u5355\u5411\u54cd\u5e94\uff0c\u5e76\u6ca1\u6709\u751f\u6210\u8054\u52a8\u673a\u5236\u3002<\/p>\n\n\n\n
1<\/strong><\/em><\/p>\n\n\n\n
First Point<\/em><\/p>\n\n\n\n
\u5982\u4f55\u624d\u80fd\u7528\u597d\u6807\u7b7e\u4e0e\u753b\u50cf<\/strong><\/h2>\n\n\n\n
\u7ed9\u4f60\u7684\u7528\u6237\u5212\u5206\u751f\u547d\u5468\u671f\u9636\u6bb5\u548c\u5173\u952e\u8f6c\u5316\u52a8\u4f5c<\/strong><\/p>\n\n\n\n
\u7406\u60f3\u4e2d\u7684\u7528\u6237\u6807\u7b7e\u548c\u753b\u50cf\u5e94\u8be5\u662f\u53ef\u4ee5\u8f85\u52a9\u7cbe\u7ec6\u5316\u7ba1\u7406\u7528\u6237\u7684\u751f\u547d\u5468\u671f\uff0c\u6839\u636e\u7528\u6237\u7684\u884c\u4e3a\u548c\u72b6\u6001\u7279\u5f81\uff0c\u76d1\u63a7\u7528\u6237\u4e0d\u540c\u9636\u6bb5\u7684\u53d8\u5316\u60c5\u51b5\uff0c\u66f4\u597d\u7684\u6316\u6398\u7528\u6237\u7684\u9700\u6c42\u548c\u7cbe\u51c6\u7684\u5bf9\u7528\u6237\u505a\u89e6\u53d1\u52a8\u4f5c\u3002<\/p>\n\n\n\n
\u4f46\u5b9e\u9645\u64cd\u4f5c\u60c5\u51b5\u5374\u662f\u5f88\u591a\u4f01\u4e1a\u5e76\u6ca1\u6709\u5b8c\u6574\u7684\u7528\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406\u8868\uff0c\u4e14\u5bf9\u81ea\u5df1\u4e1a\u52a1\u9636\u6bb5\u7684\u5173\u952e\u6027\u8f6c\u5316\u52a8\u4f5c\u6ca1\u6709\u660e\u786e\u89c4\u8303\u3002\u5982\u679c\u5728\u6ca1\u6709\u5398\u6e05\u8fd9\u4e2a\u4e4b\u524d\uff0c\u6240\u6709\u7684\u7528\u6237\u6807\u7b7e\u4ef7\u503c\u90fd\u4f1a\u5927\u6253\u6298\u6263\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-293.png\")
<\/figure><\/div>\n\n\n\n\u627e\u5230\u8ddf\u4f60\u4e1a\u52a1\u7d27\u5bc6\u76f8\u5173\u7684\u9ad8\u4ef7\u503c\u7528\u6237\u7fa4\u4f53<\/strong><\/p>\n\n\n\n
\u505a\u7528\u6237\u753b\u50cf\u6700\u6838\u5fc3\u7684\u4e00\u4e2a\u8bc9\u6c42\u5c31\u662f\u4e3a\u4e86\u627e\u5230\u9ad8\u4ef7\u503c\u7528\u6237\u7fa4\uff0c\u5e76\u6301\u7eed\u8fed\u4ee3\u3002<\/p>\n\n\n\n
\u4e0d\u540c\u884c\u4e1a\u7684\u9ad8\u4ef7\u503c\u7528\u6237\u5b9a\u4e49\u4e0d\u540c\uff0c\u5904\u4e8e\u4e0d\u540c\u9636\u6bb5\u7684\u7528\u6237\u7684\u4ef7\u503c\u4e5f\u4e0d\u53ef\u4ee5\u6a2a\u5411\u5bf9\u6bd4\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u7535\u5546\u7c7b\u7684\u5ba2\u6237\u9ad8\u4ef7\u503c\u7528\u6237\u4e00\u5b9a\u662f\u8d2d\u4e70\uff0c\u50cf\u9ad8\u9891\u8d2d\u4e70\uff0c\u9ad8\u4ef7\u8d2d\u4e70\u7b49\uff1b\u800c\u5bf9\u4e8e\u5a31\u4e50\u7c7b\u548c\u793e\u4ea4\u7c7b\uff0c\u5176\u5b9e\u66f4\u5173\u6ce8\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u548c\u88c2\u53d8\u5c5e\u6027\u3002<\/p>\n\n\n\n
\u9ad8\u4ef7\u503c\u7528\u6237\u7684\u8ba1\u7b97\u9700\u8981\u7ed3\u5408\u7528\u6237\u7684\u5c5e\u6027\u3001\u7528\u6237\u7684\u884c\u4e3a\u548c\u7528\u6237\u771f\u6b63\u7684\u4e1a\u52a1\u6570\u636e\uff08\u8ba2\u5355\u3001\u4ed8\u8d39\u3001\u5145\u503c\u7b49\uff09\u6765\u7edf\u4e00\u914d\u7f6e\u3002\u53ea\u6709\u4e1a\u52a1\u6570\u636e\u4f1a\u4e0d\u77e5\u5982\u4f55\u63a8\u52a8\uff0c\u53ea\u6709\u884c\u4e3a\u6570\u636e\u4e5f\u4e0d\u80fd\u8d4b\u80fd\u8f6c\u5316\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-294.png\")
<\/figure><\/div>\n\n\n\n\u5728\u5408\u9002\u7684\u65f6\u95f4\u63a8\u8350\u5408\u9002\u7684\u8baf\u606f<\/strong><\/p>\n\n\n\n
\u505a\u7528\u6237\u753b\u50cf\u8fd8\u6709\u4e00\u4e2a\u5178\u578b\u5e94\u7528\u5c31\u662f\u5b9e\u73b0\u6240\u8c13\u7684\u5343\u4eba\u5343\u9762\uff08\u4e2a\u6027\u5316\u63a8\u8350\uff09\u548c\u4e2a\u6027\u5316\u63a8\u9001\u3002<\/p>\n\n\n\n
\u4e2a\u6027\u5316\u63a8\u8350\u5927\u591a\u6570\u5e94\u7528\u4e8e\u5546\u54c1\u5c55\u793a\u548cfeed\u6d41\u5a31\u4e50\u4ea7\u54c1\uff0c\u5bf9\u4e8e\u6570\u636e\u91cf\u6709\u4e00\u5b9a\u7684\u57fa\u7840\u8981\u6c42\uff0c\u5bf9\u4e8e\u7b97\u6cd5\u56e2\u961f\u8981\u6c42\u4e5f\u6bd4\u8f83\u9ad8\u3002<\/p>\n\n\n\n
\u800c\u4e2a\u6027\u5316\u63a8\u9001\uff0c\u662f\u5927\u90e8\u5206\u8fd0\u8425\u573a\u666f\u90fd\u53ef\u4ee5\u72ec\u7acb\u5b9e\u73b0\u7684\u3002\u4f46\u662f\u5f53\u6211\u4eec\u5728\u5b9e\u64cd\u7684\u8fc7\u7a0b\u4e2d\uff0c\u786e\u5b9e\u8981\u8003\u8651\u7cbe\u51c6\u5ea6\u548c\u201c\u8212\u9002\u6a21\u5f0f\u201d\u3002\u6613\u5927\u59b9\u66fe\u7ecf\u5728\u4e00\u4e2a\u5c0f\u65f6\u4e4b\u5185\u6536\u5230\u4e86\u540c\u4e00\u4e2aAPP\u76846\u6761\u77ed\u4fe1\uff0c\u90fd\u662f\u57fa\u4e8e\u67d0\u4e00\u4ef6\u4ea7\u54c1\u7684\u63a8\u9001\u3002\u8fd9\u4f1a\u5f15\u8d77\u7528\u6237\u7684\u6781\u5927\u53cd\u611f\uff0c\u751a\u81f3\u5f15\u53d1\u9000\u8ba2\u3002<\/p>\n\n\n\n
\u6240\u4ee5\uff0c\u4e2a\u6027\u5316\u63a8\u9001\u9700\u8981\u5236\u5b9a\u8ba9\u7528\u6237\u8212\u9002\u7684\u201c\u6297\u9a9a\u6270\u6a21\u5f0f\u201d\uff0c\u4e5f\u5c31\u662f\u4f60\u5f97\u77e5\u9053\u7528\u6237\u7684\u5bb9\u5fcd\u5ea6\u4e0a\u9650\u3002\u56e0\u6b64\uff0c\u7528\u6237\u753b\u50cf\u6700\u597d\u914d\u5408\u4e00\u6574\u5957\u5b8c\u6574\u7684\u8fd0\u8425workflow\u5171\u540c\u4f7f\u7528\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-295.png\")
<\/figure><\/div>\n\n\n\n\u4e86\u89e3\u7528\u6237\u7684\u884c\u4e3a\u504f\u597d\u548c\u8425\u9500\u504f\u597d\u81f3\u5173\u91cd\u8981<\/strong><\/p>\n\n\n\n
\u4ea7\u54c1\u63d0\u4f9b\u591a\u5143\u5316\u7684\u670d\u52a1\u4f1a\u5f71\u54cd\u7528\u6237\u7684\u884c\u4e3a\u548c\u8def\u5f84\u3002<\/p>\n\n\n\n
\u7528\u6237\u5e38\u7528\u7684\u529f\u80fd\u3001\u5e38\u7528\u7684\u5165\u53e3\u3001\u5546\u54c1\u7684\u4ef7\u683c\u533a\u95f4\u3001\u5173\u6ce8\u7684\u5546\u54c1\uff08\u8d44\u8baf\uff09\u5c5e\u6027\u90fd\u4f1a\u5f71\u54cd\u7528\u6237\u7684\u6700\u7ec8\u52a8\u4f5c\u3002\u800c\u4e0d\u540c\u7684\u7528\u6237\u5bf9\u4e8e\u4e0d\u540c\u7684\u8425\u9500\u4e3b\u9898\u504f\u597d\u4e5f\u4e0d\u4e00\u6837\uff0c\u6709\u7684\u5173\u6ce8\u4f18\u60e0\u5238\u3001\u6709\u7684\u5173\u6ce8\u7206\u6b3e\u5546\u54c1\u3002 <\/p>\n\n\n\n
\u4e86\u89e3\u4e0d\u540c\u7528\u6237\u7684\u8425\u9500\u504f\u597d\u80fd\u591f\u66f4\u6709\u9488\u5bf9\u6027\u5730\u7ed9\u7528\u6237\u63d0\u4f9b\u53c2\u8003\u8baf\u606f\u3002\u5229\u7528\u7528\u6237\u6807\u7b7e\u5236\u5b9a\u8425\u9500\u7b56\u7565\uff0c\u5339\u914d\u4e0d\u540c\u7684\u63a8\u9001\u65f6\u95f4\u3001\u63a8\u9001\u901a\u9053\u548c\u63a8\u9001\u6587\u6848\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-296.png\")
<\/figure><\/div>\n\n\n\n2<\/strong><\/em><\/p>\n\n\n\n
Second Point<\/em><\/p>\n\n\n\n
\u4f60\u9700\u8981\u4e00\u4e2a\u5b9e\u65f6\u66f4\u65b0\u3001\u52a8\u6001\u6807\u8bb0\u7684\u753b\u50cf\u4f53\u7cfb<\/strong><\/h2>\n\n\n\n
\u7528\u6237\u753b\u50cf\u7684\u5e94\u7528\u573a\u666f\u5341\u5206\u5e7f\u6cdb\uff0c\u4f46\u662f\u7528\u6237\u753b\u50cf\u53ea\u662f\u4e00\u5806\u6570\u636e\u548c\u8868\u683c\u7684\u65f6\u5019\uff0c\u5b83\u5c31\u6beb\u65e0\u4ef7\u503c\u3002<\/p>\n\n\n\n
\u6211\u4eec\u9700\u8981\u57fa\u4e8e\u4e1a\u52a1\u76ee\u6807\u5bfc\u5411\u5236\u5b9a\u753b\u50cf\u7684\u5e94\u7528\u573a\u666f\u3002\u7528\u6237\u57fa\u4e8e\u4eba\u53e3\u5b66\u7684\u7684\u793e\u4f1a\u5c5e\u6027\u53ef\u80fd\u4f1a\u53d8\u5316\uff0c\u7528\u6237\u7684\u6d88\u8d39\u80fd\u529b\u3001\u6d88\u8d39\u504f\u597d\u3001\u6d3b\u8dc3\u60c5\u51b5\u3001\u751a\u81f3\u662f\u5f71\u54cd\u4f01\u4e1a\u5173\u952e\u8f6c\u5316\u7684\u51b3\u7b56\u6807\u7b7e\u7b49\u4e5f\u662f\u5b9e\u65f6\u53d8\u5316\u7684\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u5f53\u4e0b\u7684\u7528\u6237\u753b\u50cf\u7684\u786e\u5bf9\u5b9e\u65f6\u6027\u4f1a\u6709\u5f88\u5927\u7684\u8981\u6c42\u3002<\/p>\n\n\n\n
Forrester\u57282021\u8de8\u6e20\u9053\u8425\u9500\u7cfb\u7edf\u7ba1\u7406\u62a5\u544a\u4e2d\u63d0\u5230\uff1a<\/p>\n\n\n\n
\u201cEmail marketing and PC-centric engagement is not enough for B2C marketers in APAC. They require a CCCM solution that can address mobile- first consumers and meet their mobile-moment- based expectations. \u201d<\/p>\n\n\n\n
\u6240\u4ee5\uff0c\u5728\u5f53\u4e0b\u4e2d\u56fd\u7684\u4e92\u8054\u7f51\u73af\u5883\u4e0b\uff0c\u5b9e\u65f6\u7684\u6570\u636e\uff0c\u5df2\u7ecf\u662f\u4e00\u4e2a\u5341\u5206\u5fc5\u8981\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n
\u5728\u7528\u6237\u753b\u50cf\u4e0a\u6211\u4eec\u9700\u8981\u81ea\u52a8\u7684\u3001\u52a8\u6001\u7684\u6807\u8bb0\u548c\u66f4\u65b0\u3002\u800c\u5728\u771f\u5b9e\u7684\u4e1a\u52a1\u73af\u5883\u4e2d\uff0c\u6211\u4eec\u5219\u66f4\u9700\u8981\u5b9e\u65f6\u7684\u3001\u7cbe\u51c6\u7684\u53bb\u89e6\u8fbe\u6211\u4eec\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n
\u4e0e\u5176\u8bf4\u662f\u8425\u9500\uff0c\u4e0d\u5982\u8bf4\u662f\u5728\u6df1\u5ea6\u4e86\u89e3\u5ba2\u6237\u4e4b\u540e\uff0c\u5728\u5ba2\u6237\u6700\u9700\u6c42\u4e14\u6700\u9002\u5e94\u7684\u65f6\u95f4\u4e3a\u5ba2\u6237\u63d0\u4f9b\u51c6\u786e\u7684\u8baf\u606f\u3002<\/p>\n\n\n\n
\u753b\u50cf\u6807\u7b7e\u91cd\u8d28\u4e0d\u91cd\u91cf\uff0c\u62db\u4e0d\u5728\u9c9c\uff0c\u7ba1\u7528\u5219\u7075\u3002<\/p>\n\n\n\n
\u5f88\u591a\u4f01\u4e1a\u5728\u505a\u81ea\u5df1\u7684\u6807\u7b7e\u4f53\u7cfb\u7684\u65f6\u5019\uff0c\u90fd\u671f\u671b\u53ef\u4ee5\u6709\u4e00\u4e2a\u5927\u800c\u5168\u7684\u6807\u7b7e\u4f53\u7cfb\uff0c\u751a\u81f3\u5e0c\u671b\u91c7\u96c6\u5168\u90e8\u7aef\u53e3\u3001\u5168\u90e8\u6e20\u9053\u7684\u6570\u636e\uff0c\u5e76\u8ba4\u4e3a\u8fd9\u80fd\u591f\u5e26\u6765\u66f4\u52a0\u51c6\u786e\u7684\u5224\u65ad\u3002<\/p>\n\n\n\n
\u4f46\u662f\u73b0\u5b9e\u60c5\u51b5\u5374\u662f\uff0c\u5f88\u591a\u4f01\u4e1a\u5e76\u6ca1\u6709\u5398\u6e05\u81ea\u5df1\u7684\u6838\u5fc3\u4e1a\u52a1\u8def\u5f84\u3002\u5f88\u591a\u6570\u636e\u91c7\u96c6\u5b8c\u4e86\uff0c\u4e5f\u53ea\u662f\u6c89\u7761\u7684\u6b7b\u6807\u7b7e\uff0c\u8fd8\u8981\u8017\u8d39\u5927\u91cf\u7684\u4eba\u529b\u6210\u672c\u548c\u7269\u8d44\u6210\u672c\u53bb\u7ef4\u62a4\u3002\u201c\u98df\u4e4b\u65e0\u5473\uff0c\u5f03\u4e4b\u53ef\u60dc\u201d\u3002<\/p>\n\n\n\n
\u5176\u5b9e\u6211\u4eec\u53ea\u9700\u8981\u627e\u5230\u6700\u6838\u5fc3\u7684\u51e0\u7c7b\u6807\u7b7e\uff0c\u7136\u540e\u5feb\u901f\u5728\u8fd0\u8425\u6d3b\u52a8\u4e2d\u9a8c\u8bc1\u7ed3\u679c\u518d\u6301\u7eed\u8fed\u4ee3\u5373\u53ef\u3002\u201c\u6211\u4eec\u8981\u9020\u8f66\uff0c\u800c\u4e0d\u662f\u6301\u7eed\u9020\u8f6e\u5b50\u201d\u3002<\/p>\n\n\n\n
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![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-297.png\")
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\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n
\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n
PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
- \u300a\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li>
- \u300a\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li>
- \u300a\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n