\u5bf9\u4e8e\u90a3\u4e9b\u5e0c\u671b\u201c\u7acb\u5f97\u4f4f\u201d\u7684\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5de8\u91cf\u5f15\u64ce\u662f\u91cd\u8981\u7684\u201c\u5b75\u5316\u573a\u201d\uff0c\u56e0\u5176\u5177\u5907\u4ee5\u4e0b\u4e09\u65b9\u9762\u4f18\u52bf\uff1a<\/p>\n\n\n\n
\u7b2c\u4e00\uff1a\u516c\u57df\u6d41\u91cf\u4fdd\u969c\u65b0\u9510\u54c1\u724c\u89c4\u6a21\u89e6\u8fbe\u65b0\u4eba\u7fa4<\/strong><\/p>\n\n\n\n
\u4e2d\u56fd\u65b0\u6d88\u8d39\u54c1\u724c\u4e4b\u6240\u4ee5\u80fd\u591f\u5d1b\u8d77\uff0c\u5173\u952e\u8981\u7d20\u4e4b\u4e00\u5728\u4e8e\u6210\u957f\u4e8e\u4e2d\u56fd\u8fd9\u4e2a\u5168\u7403\u4eba\u53e3\u89c4\u6a21\u6700\u5927\u7684\u6d88\u8d39\u5e02\u573a\u3002\u5e02\u573a\u89c4\u6a21\u4ea7\u751f\u7684\u4e58\u6570\u6548\u5e94\uff0c\u4f7f\u5f97\u518d\u5c0f\u7684\u6d88\u8d39\u9700\u6c42\u90fd\u80fd\u5750\u62e5\u4e00\u4e2a\u5e9e\u5927\u7684\u5e02\u573a\u3002\u76ee\u524d\uff0c\u5de8\u91cf\u5f15\u64ce\u57df\u5185\u6574\u4f53\u80fd\u89e6\u8fbe6\u4ebfDAU\u548c19\u4ebfMAU\uff0c\u56fd\u6c11\u7ea7\u7684\u5e9e\u5927\u516c\u57df\u6d41\u91cf\u786e\u4fdd\u65b0\u9510\u54c1\u724c\u80fd\u591f\u7cbe\u51c6\u9501\u5b9a\u5927\u91cfTA\u3002<\/p>\n\n\n\n
\u7b2c\u4e8c\uff1a\u591a\u5143\u5185\u5bb9\u5f62\u6001\u642d\u5efa\u521b\u65b0\u5c55\u793a\u821e\u53f0<\/strong><\/p>\n\n\n\n
\u65b0\u6d88\u8d39\u54c1\u724c\u7684\u53e6\u4e00\u5927\u4f18\u52bf\u5728\u4e8e\u5f3a\u5927\u7684\u6c9f\u901a\u80fd\u529b\u548c\u6301\u7eed\u7684\u521b\u65b0\u610f\u8bc6\uff0c\u901a\u8fc7\u79cd\u8349\u56fe\u6587\u3001\u77ed\u89c6\u9891\u548c\u76f4\u64ad\u7b49\u521b\u65b0\u5185\u5bb9\u83b7\u5ba2\u5df2\u6210\u5e38\u6001\u3002\u5de8\u91cf\u5f15\u64ce\u4e3a\u65b0\u9510\u54c1\u724c\u63d0\u4f9b\u4e86\u5f3a\u5927\u7684\u5c55\u793a\u821e\u53f0\uff0c\u4ece\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u3001\u641c\u7d22\u7b49\u5f62\u6001\uff0c\u591a\u5c42\u6b21\u7684\u5185\u5bb9\u751f\u6001\u786e\u4fdd\u65b0\u9510\u54c1\u724c\u53ef\u4ee5\u9488\u5bf9\u6027\u3001\u5168\u65b9\u4f4d\u3001\u591a\u89d2\u5ea6\u5730\u5c55\u793a\u81ea\u8eab\u5f62\u8c61\u3002<\/p>\n\n\n\n
\u7b2c\u4e09\uff1a\u5168\u94fe\u7ecf\u8425\u9a71\u52a8\u54c1\u6548\u9500\u534f\u540c\u65b0\u589e\u957f<\/strong><\/p>\n\n\n\n
\u5de8\u91cf\u5f15\u64ce\u6210\u719f\u4e14\u9886\u5148\u7684\u8425\u9500\u4ea7\u54c1\u80fd\u529b\u4e3a\u65b0\u6d88\u8d39\u54c1\u724c\u4fdd\u9a7e\u62a4\u822a\u3002\u7ecf\u8425\u8005\u53ef\u4ee5\u901a\u8fc7\u6d41\u91cf\u4ea7\u54c1\u4ece\u516c\u57df\u6d41\u91cf\u4e2d\u5438\u5f15\u7528\u6237\uff0c\u901a\u8fc7\u5de8\u91cf\u661f\u56fe\u9ad8\u6548\u5708\u9009\u8fbe\u4eba\u5171\u521b\u79cd\u8349\u5185\u5bb9\uff0c\u901a\u8fc7\u5de8\u91cf\u5343\u5ddd\u5c06\u6d41\u91cf\u5bfc\u5411\u76f4\u64ad\u7b49\u9ad8\u8f6c\u5316\u573a\u666f\uff0c\u901a\u8fc7\u5de8\u91cf\u4e91\u56fe\u6574\u5408\u548c\u6c89\u6dc0\u5168\u94fe\u8def\u6570\u636e\u8d44\u4ea7\u5e76\u6307\u5bfc\u540e\u7eed\u8425\u9500\u7b56\u7565\u3002\u5982\u679c\u80fd\u591f\u7528\u597d\u8fd9\u4e9b\u5de5\u5177\uff0c\u65b0\u9510\u54c1\u724c\u4fbf\u80fd\u5efa\u7acb\u8d77\u4ece\u54c1\u724c\u3001\u6548\u679c\u76f4\u8fbe\u9500\u552e\u7684\u4e00\u4f53\u5316\u80fd\u529b\uff0c\u6700\u5927\u7a0b\u5ea6\u91ca\u653e\u54c1\u724c\u4ef7\u503c\u3002<\/p>\n\n\n\n
\u5de8\u91cf\u5f15\u64ce\u53d1\u5e03\u4e86\u65b0\u9510\u54c1\u724c\u65b0\u751f\u610f\u7684\u573a\u666f\u89e3\u51b3\u65b9\u6848\u3002\u901a\u8fc7\u6253\u901a\u6296\u97f3\u7535\u5546\u3001\u5de8\u91cf\u661f\u56fe\u3001\u5de8\u91cf\u4e91\u56fe\u3001\u5de8\u91cf\u5343\u5ddd\uff0c\u80fd\u591f\u66f4\u6e05\u6670\u5730\u4e86\u89e3\u5de8\u91cf\u5f15\u64ce\u5982\u4f55\u8d4b\u80fd\u65b0\u9510\u54c1\u724c\u5168\u94fe\u4e00\u4f53\u5316\u8fd0\u8425\u3002<\/p>\n\n\n\n
\u5728\u8fd9\u5957\u573a\u666f\u89e3\u51b3\u65b9\u6848\u4e2d\uff0c\u5de8\u91cf\u5343\u5ddd\u7784\u51c6\u4ea4\u6613\u573a\u666f\uff0c\u5176\u5b9a\u4f4d\u662f\u7535\u5546\u4e00\u4f53\u5316\u667a\u80fd\u5e7f\u544a\u5e73\u53f0\u3002\u901a\u8fc7\u501f\u52a9\u201c\u53f7\u5e97\u4e00\u4f53\u201d\u7684\u53d1\u5c55\u601d\u8def\uff0c\u5de8\u91cf\u5343\u5ddd\u63a8\u52a8\u51fa\u73b0\u6240\u89c1\u5373\u6240\u5f97\u3001\u79cd\u8349\u5373\u62d4\u8349\u7684\u77ed\u94fe\u8d2d\u4e70\u6a21\u5f0f\uff0c\u6700\u5927\u7a0b\u5ea6\u53d1\u6325\u5de8\u91cf\u5f15\u64ce\u7684\u5185\u5bb9\u4f18\u52bf\uff0c\u63a8\u52a8\u7528\u6237\u52a0\u5feb\u5b8c\u6210\u8d2d\u4e70\uff1b<\/p>\n\n\n\n
\u5de8\u91cf\u661f\u56fe\u7784\u51c6\u5185\u5bb9\u573a\u666f\uff0c\u627f\u62c5\u7740\u8fde\u63a5\u54c1\u724c\u8425\u9500\u4e0e\u8fbe\u4eba\u751f\u6001\u7684\u91cd\u4efb\u3002\u901a\u8fc7\u5c45\u4e2d\u64ae\u5408\u903e87\u4e07\u521b\u4f5c\u4eba\u548c\u8d85120\u4e07\u5e7f\u544a\u4e3b\uff0c\u5de8\u91cf\u661f\u56fe\u501f\u52a9\u5185\u5bb9\u5171\u521b\u7684\u6a21\u5f0f\u63a8\u52a8\u65b0\u9510\u54c1\u724c\u52a0\u901f\u7834\u5708\u3001\u6253\u54cd\u58f0\u91cf\uff1b<\/p>\n\n\n\n
\u4f5c\u4e3a\u4ee5\u5185\u5bb9\u4e3a\u6838\u5fc3\u7684\u5174\u8da3\u7535\u5546\uff0c\u6296\u97f3\u7535\u5546\u7784\u51c6\u6d41\u91cf\u573a\u666f\uff0c\u5b83\u6210\u4e3a\u65b0\u9510\u54c1\u724c\u5b9e\u8fbe\u6210\u9500\u552e\u8f6c\u5316\u7684\u57df\u5185\u6838\u5fc3\u9635\u5730\u3002\u4e0d\u540c\u4e8e\u5176\u4ed6\u7535\u5546\u5e73\u53f0\uff0c\u5174\u8da3\u7535\u5546\u7684\u4f9b\u9700\u5339\u914d\u7531\u4e24\u90e8\u5206\u56e0\u7d20\u5171\u540c\u9a71\u52a8\uff1a\u7528\u6237\u5df2\u660e\u786e\u8868\u610f\u9700\u6c42\u548c\u672a\u660e\u786e\u8868\u610f\u5174\u8da3\u3002\u8fd9\u79cd\u57fa\u4e8e\u5174\u8da3\u5339\u914d\u5546\u54c1\u7684\u6cdb\u63a8\u8350\u6a21\u5f0f\uff0c\u4f7f\u4f7f\u5f97\u65b0\u9510\u54c1\u724c\u80fd\u591f\u9501\u5b9a\u66f4\u591a\u76ee\u6807\u7528\u6237\u6df1\u5ea6\u8fd0\u8425\uff1b<\/p>\n\n\n\n
\u5de8\u91cf\u4e91\u56fe\u7784\u51c6\u6570\u636e\u573a\u666f\uff0c\u5b83\u662f\u57fa\u4e8e5A\u4eba\u7fa4\u7684\u8d44\u4ea7\u8fd0\u8425\u5e73\u53f0\u3002\u6240\u8c135A\uff0c\u662f\u8425\u9500\u4e4b\u7236\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u5728\u300a\u8425\u9500\u9769\u547d4.0\u300b\u4e2d\u63d0\u51fa\u7684\u6982\u5ff5\uff0c\u5c06\u4eba\u7fa4\u5212\u5206\u4e3aAware\uff08\u611f\u77e5\uff09\u3001Appeal\uff08\u597d\u5947\uff09\u3001Ask\uff08\u8be2\u95ee\uff09\u3001Act\uff08\u884c\u52a8\uff09\u548cAdvocate\uff08\u62e5\u62a4\uff09\u7b49\u4e94\u7c7b\u3002\u901a\u8fc7\u5de8\u91cf\u4e91\u56fe\u7684\u79d1\u5b66\u6307\u5bfc\uff0c\u65b0\u9510\u54c1\u724c\u80fd\u591f\u5b9e\u73b0\u5bf9\u7528\u6237\u4eba\u7fa4\u7684\u5206\u5c42\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u5728\u6570\u636e\u57fa\u7840\u4e0a\u7a33\u6b65\u63d0\u5347\u751f\u610f\u6548\u7387\u3002<\/p>\n\n\n\n
02 STEP \u65b0\u9510\u54c1\u724c\u6398\u91d1\u5de8\u91cf\u751f\u6001\u6307\u5357<\/strong><\/h2>\n\n\n\n\u4e3a\u4e86\u7ed9\u65b0\u9510\u54c1\u724c\u6398\u91d1\u5de8\u91cf\u751f\u6001\u63d0\u4f9b\u65b9\u5411\u6027\u5efa\u8bae\uff0c\u5de8\u91cf\u5f15\u64ce\u5728\u901a\u76d8\u8003\u8651\u65b0\u6d88\u8d39\u54c1\u724c\u9700\u6c42\u3001\u5185\u90e8\u81ea\u6709\u8d44\u6e90\u548c\u5df2\u6709\u6210\u529f\u6848\u4f8b\u589e\u957f\u7ecf\u9a8c\u540e\uff0c\u4e3a\u65b0\u9510\u54c1\u724c\u751f\u610f\u6301\u7eed\u53d1\u5c55\u63d0\u4f9b\u7684\u4e00\u5957\u589e\u957f\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n
![\"\u4ece\u201c\u6253\u5f97\u54cd\u201d\u5230\u201c\u7acb\u5f97\u4f4f\u201d\uff0c\u65b0\u9510\u54c1\u724c\u300cSTEP\u589e\u957f\u300d\u65b9\u6cd5\u8bba\u53d1\u5e03\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/d306f7d0004f40a08bd41e8155cff8da.png\")
<\/figure>\n\n\n\n\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u5957\u65b9\u6cd5\u8bba\u8bd5\u56fe\u56de\u7b54\u65b0\u6d88\u8d39\u54c1\u724c\u5728\u4e0d\u540c\u53d1\u5c55\u9636\u6bb5\u9762\u4e34\u7684\u56db\u4e2a\u5173\u952e\u95ee\u9898\uff1a<\/p>\n\n\n\n
– \u521d\u671f\u542f\u52a8\u9636\u6bb5\uff1a\u8425\u9500\u9884\u7b97\u6709\u9650\uff0c\u5982\u4f55\u5feb\u901f\u6253\u9020\u7206\u54c1\uff1f<\/p>\n\n\n\n
– \u5fc3\u667a\u5851\u9020\u9636\u6bb5\uff1a\u5982\u4f55\u5e7f\u6cdb\u79cd\u8349\u3001\u63d0\u5347\u54c1\u724c\u5fc3\u667a\uff0c\u771f\u6b63\u201c\u7559\u201d\u4f4f\u6d88\u8d39\u8005\u201d<\/p>\n\n\n\n
– \u62d3\u5708\u6269\u65b0\u9636\u6bb5\uff1a\u5982\u4f55\u6269\u5927\u6d88\u8d39\u8005\u5708\u5c42\uff0c\u63d0\u5347\u54c1\u724c\u58f0\u91cf\uff0c\u7a81\u7834\u589e\u957f\u74f6\u9888\uff1f<\/p>\n\n\n\n
– \u6210\u719f\u8fd0\u8425\u9636\u6bb5\uff1a\u5982\u4f55\u4e0d\u65ad\u62d3\u5bbd\u54c1\u724c\u62a4\u57ce\u6cb3\uff0c\u7ef4\u6301\u9ad8\u5438\u5f15\u529b\u4ece\u800c\u6301\u7eed\u589e\u957f\uff1f<\/p>\n\n\n\n
\u57fa\u4e8e\u4ee5\u4e0a\u56db\u4e2a\u95ee\u9898\uff0cSTEP\u5206\u522b\u7ed9\u51fa\u4e86\u89e3\u51b3\u65b9\u6848\uff0c\u5b83\u4eec\u4f9d\u5e8f\u5206\u522b\u662fSurge\uff08\u5f00\u521b\u65b0\u673a\uff09\u3001Touch\uff08\u5fc3\u667a\u6df1\u8015\uff09\u3001Expand\uff08\u7834\u5708\u62c9\u65b0\uff09\u548cPersist\uff08\u957f\u671f\u7ecf\u8425\uff09\u3002<\/p>\n\n\n\n
Surge\uff1a\u5f00\u521b\u65b0\u673a\uff0c\u9ad8\u6548\u8f6c\u5316<\/strong><\/p>\n\n\n\n
\u4e0eAIDMA\u3001AISAS\u7b49\u4f20\u7edf\u7ebf\u6027\u8f6c\u5316\u94fe\u8def\u6a21\u578b\u4e0d\u540c\uff0cSTEP\u589e\u957f\u65b9\u6cd5\u8bba\u7684\u8d77\u70b9\u4e0d\u662f\u4ece\u524d\u94fe\u8def\u89e6\u8fbe\u73af\u8282\u5f00\u59cb\u57f9\u80b2\u6d88\u8d39\u8005\uff0c\u800c\u662f\u76f4\u63a5\u951a\u5b9a\u5177\u6709\u9ad8\u8f6c\u5316\u6f5c\u529b\u7684\u540e\u94fe\u8def\u73af\u8282\u3002<\/p>\n\n\n\n
\u4e4b\u6240\u4ee5\u786e\u7acb\u8fd9\u4e00\u539f\u70b9\uff0c\u4e3b\u8981\u6e90\u4e8e\u65b0\u9510\u54c1\u724c\u7684\u7279\u6b8a\u6027\u2014\u2014\u5b83\u4eec\u521d\u59cb\u9636\u6bb5\u666e\u904d\u4e0d\u5177\u6709\u9ad8\u4e3e\u9ad8\u6253\u7684\u8d44\u91d1\u5b9e\u529b\uff0c\u4e9f\u9700\u5feb\u901f\u5efa\u7acb\u81ea\u4f9b\u8840\u673a\u5236\u4ee5\u8c0b\u6c42\u957f\u6548\u53d1\u5c55\uff0c\u56e0\u6b64\u76f4\u63a5\u5360\u6709TA\u6d53\u5ea6\u66f4\u9ad8\u7684\u9ad8\u8f6c\u5316\u6f5c\u529b\u4eba\u7fa4\u66f4\u4e3a\u7d27\u8feb\u3002<\/p>\n\n\n\n
\u5728\u8fd9\u4e00\u54c1\u724c\u7834\u5c40\u9636\u6bb5\uff0c\u4f01\u4e1a\u9700\u8981\u5728\u77ed\u65f6\u95f4\u5185\u5b8c\u6210\u4ece0\u52301\u7684\u8de8\u8d8a\u3002\u4ece\u6574\u4f53\u601d\u8def\u4e0a\u770b\uff0c\u65b0\u9510\u54c1\u724c\u9700\u8981\u5584\u7528\u7ad9\u5185\u5916\u5168\u94fe\u8def\u8d44\u6e90\u64ac\u52a8\u6d41\u91cf\u3001\u4fc3\u6210\u8f6c\u5316\u3002\u5728\u5177\u4f53\u64cd\u4f5c\u4e0a\uff0c\u53ef\u4ee5\u901a\u8fc7\u76f4\u64ad+\u77ed\u89c6\u9891\u53cc\u5f15\u64ce\u9a71\u52a8\uff0c\u501f\u52a9\u5de8\u91cf\u5343\u5ddd\u548c\u53f7\u5e97\u4e00\u4f53\u642d\u5efa\u7684\u7ad9\u5185\u77ed\u94fe\u8def\u4ee5\u53ca\u7ad9\u5916\u8f6c\u5316\u573a\u666f\u5c06\u6d41\u91cf\u76f4\u63a5\u5bfc\u5411\u4ea4\u6613\u3002<\/p>\n\n\n\n
Touch\uff1a\u5fc3\u667a\u6df1\u8015\uff0c\u6df1\u5ea6\u79cd\u8349<\/strong><\/p>\n\n\n\n
\u5728\u5438\u5f15\u9ad8\u6f5c\u4eba\u7fa4\u5b8c\u6210\u6839\u636e\u5730\u5efa\u8bbe\u540e\uff0c\u65b0\u9510\u54c1\u724c\u53ef\u4ee5\u9010\u6b65\u5c1d\u8bd5\u5411\u5916\u62d3\u5bbd\u9635\u5730\u3002<\/p>\n\n\n\n
\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4f20\u7edf\u7684\u201c\u9700\u6c42-\u89e6\u70b9-\u4fe1\u4efb\u201d\u7684\u9700\u6c42\u8d2d\u4e70\u6a21\u5f0f\u6b63\u9010\u6e10\u88ab\u201c\u89e6\u70b9-\u9700\u6c42-\u4fe1\u4efb\u201d\u7684\u5174\u8da3\u6d88\u8d39\u6a21\u5f0f\u6240\u66ff\u4ee3<\/strong>\uff0c\u5f53\u89e6\u70b9\u524d\u7f6e\u4e8e\u9700\u6c42\uff0c\u5185\u5bb9\u548c\u79cd\u8349\u5728\u6d88\u8d39\u51b3\u7b56\u94fe\u6761\u4e2d\u7684\u91cd\u8981\u6027\u4e0d\u8a00\u800c\u55bb\u3002\u800c\u5728\u5fc3\u667a\u6df1\u8015\u9636\u6bb5\uff0c\u65b0\u9510\u54c1\u724c\u5c31\u9700\u8981\u4f9d\u6258\u4f18\u8d28\u5185\u5bb9\u7684\u5438\u5f15\u529b\u4e0e\u66f4\u591a\u6d88\u8d39\u8005\u6df1\u5ea6\u6c9f\u901a\u3002<\/p>\n\n\n\n
![\"\u4ece\u201c\u6253\u5f97\u54cd\u201d\u5230\u201c\u7acb\u5f97\u4f4f\u201d\uff0c\u65b0\u9510\u54c1\u724c\u300cSTEP\u589e\u957f\u300d\u65b9\u6cd5\u8bba\u53d1\u5e03\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/ec37c29427e0445c920f567c8878bbab.png\")
<\/figure>\n\n\n\n\u5728\u8fd9\u4e00\u786e\u8ba4\u54c1\u724c\u5fc3\u667a\u5360\u4f4d\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f01\u4e1a\u5e94\u8be5\u5584\u7528\u5de8\u91cf\u751f\u6001\u5185\u591a\u5c42\u6b21\u7684\u8fbe\u4eba\u77e9\u9635\uff0c\u501f\u52a9\u6301\u7eed\u6027\u79cd\u8349\u6df1\u5316\u54c1\u724c\u5fc3\u667a\u3002<\/p>\n\n\n\n
\u5728\u5177\u4f53\u64cd\u4f5c\u4e0a\uff0c\u53ef\u4ee5\u5229\u7528\u201cS+P+N\u201d\u7684\u6a21\u5f0f\u2014\u2014\u5176\u4e2d\uff0cSuper idol\uff08\u9876\u7ea7\u6d41\u91cf\u8fbe\u4eba\uff09\u8fc5\u901f\u5f15\u7206\u54c1\u724c\u58f0\u91cf\uff0cProfessional idol\uff08\u5782\u7c7b\u6d41\u91cf\u8fbe\u4eba\uff09\u8fdb\u884c\u4e13\u4e1a\u80cc\u4e66\u3001\u5b9e\u73b0\u6df1\u5ea6\u79cd\u8349\uff0c\u6700\u540e\u901a\u8fc7\u6279\u91cf\u5316\u7684\u7d20\u4eba\uff0f\u79cd\u5b50\u7528\u6237\u8425\u9020\u6c1b\u56f4\u3001\u6fc0\u53d1\u6d88\u8d39\u6b32\u548c\u8d2d\u4e70\u529b\u3002\u5728\u8fbe\u4eba\u9009\u62e9\u4e0a\uff0c\u5de8\u91cf\u661f\u56fe\u548c\u5de8\u91cf\u4e91\u56fe\u53ef\u4ee5\u4eceTA\u5339\u914d\u5ea6\u3001\u5185\u5bb9\u5951\u5408\u5ea6\u3001\u54c1\u724c\u9002\u914d\u5ea6\u7b49\u65b9\u9762\u534f\u52a9\u65b0\u9510\u54c1\u724c\u51c6\u786e\u6311\u9009\u8fbe\u4eba\u3002<\/p>\n\n\n\n
\u800c\u5728\u5c06\u8fbe\u4eba\u4f5c\u4e3a\u4f20\u64ad\u89e6\u70b9\u4e4b\u5916\uff0c\u65b0\u9510\u54c1\u724c\u8fd8\u53ef\u4ee5\u5c06\u8fbe\u4eba\u89c6\u4e3a\u8fdb\u4e00\u6b65\u64ac\u52a8\u516c\u57df\u6d41\u91cf\u7684\u652f\u70b9\u3002\u901a\u8fc7\u62bd\u53d6\u88ab\u8fbe\u4eba\u6210\u529f\u79cd\u8349\u7684\u7528\u6237\uff0c\u65b0\u9510\u54c1\u724c\u53ef\u4ee5\u57fa\u4e8e\u81ea\u6709\u4e00\u65b9\u6570\u636e\u5f62\u6210\u9ad8\u6f5c\u529b\u4eba\u7fa4\u5305\u3002\u968f\u540e\u91c7\u7528\u7ade\u4ef7\u7b49\u591a\u91cd\u5e7f\u544a\u5f62\u5f0f\u5b8c\u6210\u8ffd\u6295\u548c\u6269\u91cf\uff0c\u6700\u5927\u5316\u53d1\u6325\u8fbe\u4eba\u7684\u590d\u7528\u4ef7\u503c\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n
Expand\uff1a\u7834\u5708\u62c9\u65b0\uff0c\u5e7f\u6316\u6f5c\u529b<\/strong><\/p>\n\n\n\n
\u5728\u65b0\u9510\u54c1\u724c\u5177\u5907\u4e00\u5b9a\u57fa\u7840\u5b9e\u529b\u540e\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u5bfb\u6c42\u8fdb\u4e00\u6b65\u7834\u5708\u7684\u8def\u5f84\uff0c\u7a33\u6b65\u6269\u5927\u76ee\u6807\u6d88\u8d39\u8005\u8303\u56f4\u548c\u89c4\u6a21\uff0c\u7a81\u7834\u589e\u957f\u74f6\u9888\uff0c\u8fce\u6765\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u3002\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u65b0\u6d88\u8d39\u54c1\u724c\u9700\u8981\u91cd\u70b9\u7a81\u7834\u8fd8\u672a\u5bf9\u54c1\u724c\u4ea7\u751f\u611f\u77e5\u7684\u4eba\u7fa4\uff0c\u4ed6\u4eec\u4e4b\u4e2d\u4e5f\u6f5c\u85cf\u7740\u5927\u91cf\u7684\u54c1\u724c\u6210\u957f\u673a\u4f1a\u3002<\/p>\n\n\n\n
\u5728\u8fd9\u4e00\u529b\u56fe\u7834\u5708\u62d3\u5bbd\u751f\u5b58\u7a7a\u95f4\u7684\u9636\u6bb5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4ece\u6280\u672f\u548c\u5185\u5bb9\u4e24\u4e2a\u5c42\u9762\u53d1\u529b\uff1a<\/p>\n\n\n\n
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![\"\u4ece\u201c\u6253\u5f97\u54cd\u201d\u5230\u201c\u7acb\u5f97\u4f4f\u201d\uff0c\u65b0\u9510\u54c1\u724c\u300cSTEP\u589e\u957f\u300d\u65b9\u6cd5\u8bba\u53d1\u5e03\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/a5335096321b46b4abd0875ad4a976a9.png\")
<\/figure>\n\n\n\n\u5728\u5185\u5bb9\u5c42\u9762\uff0c\u65b0\u9510\u54c1\u724c\u4e5f\u53ef\u4ee5\u501f\u52a9IP\u7b49\u5185\u5bb9\u5bfb\u627e\u7834\u5708\u673a\u4f1a\uff0c\u4f8b\u5982\u5229\u7528\u5927\u578b\u7efc\u827a\u3001\u5a31\u4e50\u76db\u5178\u3001\u5782\u7c7b\u6d3b\u52a8\u3001\u8282\u70b9\u5927\u4e8b\u7b49\u5f62\u6210\u54c1\u724c\u77ac\u65f6\u5f3a\u66dd\u5149\uff0c\u5e76\u642d\u914d\u4f7f\u7528KOL\u77e9\u9635\u63a8\u52a8\u5185\u5bb9\u88c2\u53d8\uff0c\u5b9e\u73b0\u54c1\u724c\u58f0\u91cf\u7684\u7206\u53d1\uff0c\u4e0d\u65ad\u83b7\u5f97\u8f6c\u5316\u673a\u4f1a\u5e76\u6c89\u6dc0\u4eba\u7fa4\u8d44\u4ea7\u3002<\/p>\n\n\n\n
![\"\u4ece\u201c\u6253\u5f97\u54cd\u201d\u5230\u201c\u7acb\u5f97\u4f4f\u201d\uff0c\u65b0\u9510\u54c1\u724c\u300cSTEP\u589e\u957f\u300d\u65b9\u6cd5\u8bba\u53d1\u5e03\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/92e74cbecf624446b8cba95c0d6622e9.png\")
<\/figure>\n\n\n\nPersist\uff1a\u957f\u671f\u7ecf\u8425\uff0c\u62c9\u65b0\u4fc3\u6d3b<\/strong><\/p>\n\n\n\n
\u524d\u4e09\u9636\u6bb5\u66f4\u50cf\u662f\u65b0\u9510\u54c1\u724c\u4ece\u5185\u5411\u5916\u4e0d\u65ad\u6269\u5f20\u8fb9\u754c\u7684\u540c\u5fc3\u5706\uff0c\u8fd9\u79cd\u6a21\u5f0f\u66f4\u8d34\u8fd1\u65b0\u6d88\u8d39\u54c1\u724c\u77ed\u5e73\u5feb\u7684\u5d1b\u8d77\u7279\u70b9\uff0c\u6ee1\u8db3\u4e86\u4ed6\u4eec\u5148\u6c42\u751f\u5b58\u3001\u518d\u6c42\u53d1\u5c55\u7684\u8feb\u5207\u9700\u6c42\u3002<\/p>\n\n\n\n
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\u9996\u5148\uff0c\u5728\u62c9\u65b0\u65b9\u9762<\/strong>\uff0c\u7ee7\u7eed\u5efa\u8bbe\u548c\u7ba1\u7406\u6d41\u91cf\u4f53\u7cfb\uff0c\u6301\u7eed\u901a\u8fc7\u5e7f\u544a\u548c\u5185\u5bb9\u4e24\u624b\u6293\u7684\u65b9\u5f0f\u6269\u5927\u6d41\u91cf\u6765\u6e90\uff0c\u4e0d\u65ad\u8ddf\u8fdb\u5927\u76d8\u8d8b\u52bf\u6253\u7206\u6b3e\u3001\u51fa\u8bdd\u9898\u3001\u5f15\u5173\u6ce8\uff1b<\/p>\n\n\n\n
\u7b2c\u4e8c\uff0c\u5728\u4fc3\u6d3b\u65b9\u9762<\/strong>\uff0c\u7ee7\u7eed\u901a\u8fc7\u591a\u5c42\u6b21\u5185\u5bb9\u53cd\u590d\u89e6\u8fbe\u76ee\u6807\u7528\u6237\uff0c\u57fa\u4e8e\u5de8\u91cf\u4e91\u56fe\u6c89\u6dc0\u7684\u6570\u636e\u8d44\u4ea7\u6df1\u5ea6\u89c4\u5212\u5b9a\u5411\u548c\u4f20\u64ad\u7b56\u7565\uff0c\u901a\u8fc7\u54c1\u724c\u5e7f\u544a\u5f3a\u5316\u5fc3\u667a\u3001\u5229\u7528\u7ade\u4ef7\u5e7f\u544a\u63a8\u52a8\u8f6c\u5316\u884c\u4e3a\uff0c\u4ece\u800c\u4fc3\u8fdb\u76ee\u6807\u4eba\u7fa4\u6d3b\u8dc3\u5ea6\u548c\u8d2d\u4e70\u529b\u63d0\u5347\uff1b<\/p>\n\n\n\n
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03<\/strong> \u4ed6\u4eec\u5df2\u7ecf\u5728\u5de8\u91cf\u5f15\u64ce\u6210\u529f\u6398\u91d1<\/strong><\/h2>\n\n\n\n\u4e8b\u5b9e\u4e0a\uff0c\u4f9d\u6258\u5de8\u91cf\u5f15\u64ce\u7684\u6210\u719f\u80fd\u529b\u548c\u4e30\u5bcc\u573a\u666f\uff0c\u5305\u62ec\u53c2\u534a\u3001\u9010\u672c\u3001Babycare\u3001PMPM\u3001\u7a7a\u523b\u3001\u8fde\u5496\u5561\u7b49\u5728\u5185\u7684\u5927\u6279\u65b0\u9510\u54c1\u724c\u5df2\u7ecf\u5728\u8fd9\u91cc\u5feb\u901f\u5d1b\u8d77\u3002<\/p>\n\n\n\n
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\u5c55\u671b\u672a\u6765\u51e0\u5e74\u7684\u65b0\u6d88\u8d39\u5e02\u573a\u53d1\u5c55\uff0c\u4e0d\u96be\u53d1\u73b0\u5728\u957f\u6548\u89c6\u89d2\u4e0b\u91cd\u65b0\u601d\u8003\u54c1\u724c\u5c06\u6210\u4e3a\u4e0d\u53ef\u9006\u7684\u8d8b\u52bf\u3002\u5982\u679c\u8bf4\u65b0\u6d88\u8d39\u54c1\u724c\u6b64\u524d\u7684\u7ade\u4e89\u662f\u4e00\u573a\u767e\u7c73\u51b2\u523a\uff0c\u90a3\u4e48\u5f80\u540e\uff0c\u5b83\u66f4\u50cf\u662f\u6bd4\u62fc\u8c01\u80fd\u7b11\u5230\u6700\u540e\u7684\u9a6c\u62c9\u677e\u3002<\/p>\n\n\n\n
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\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n
\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n
PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
- \u300a\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li>
- \u300a\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li>
- \u300a\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
<\/figure>\n\n\n\n\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u5957\u65b9\u6cd5\u8bba\u8bd5\u56fe\u56de\u7b54\u65b0\u6d88\u8d39\u54c1\u724c\u5728\u4e0d\u540c\u53d1\u5c55\u9636\u6bb5\u9762\u4e34\u7684\u56db\u4e2a\u5173\u952e\u95ee\u9898\uff1a<\/p>\n\n\n\n
– \u521d\u671f\u542f\u52a8\u9636\u6bb5\uff1a\u8425\u9500\u9884\u7b97\u6709\u9650\uff0c\u5982\u4f55\u5feb\u901f\u6253\u9020\u7206\u54c1\uff1f<\/p>\n\n\n\n
– \u5fc3\u667a\u5851\u9020\u9636\u6bb5\uff1a\u5982\u4f55\u5e7f\u6cdb\u79cd\u8349\u3001\u63d0\u5347\u54c1\u724c\u5fc3\u667a\uff0c\u771f\u6b63\u201c\u7559\u201d\u4f4f\u6d88\u8d39\u8005\u201d<\/p>\n\n\n\n
– \u62d3\u5708\u6269\u65b0\u9636\u6bb5\uff1a\u5982\u4f55\u6269\u5927\u6d88\u8d39\u8005\u5708\u5c42\uff0c\u63d0\u5347\u54c1\u724c\u58f0\u91cf\uff0c\u7a81\u7834\u589e\u957f\u74f6\u9888\uff1f<\/p>\n\n\n\n
– \u6210\u719f\u8fd0\u8425\u9636\u6bb5\uff1a\u5982\u4f55\u4e0d\u65ad\u62d3\u5bbd\u54c1\u724c\u62a4\u57ce\u6cb3\uff0c\u7ef4\u6301\u9ad8\u5438\u5f15\u529b\u4ece\u800c\u6301\u7eed\u589e\u957f\uff1f<\/p>\n\n\n\n
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Surge\uff1a\u5f00\u521b\u65b0\u673a\uff0c\u9ad8\u6548\u8f6c\u5316<\/strong><\/p>\n\n\n\n
\u4e0eAIDMA\u3001AISAS\u7b49\u4f20\u7edf\u7ebf\u6027\u8f6c\u5316\u94fe\u8def\u6a21\u578b\u4e0d\u540c\uff0cSTEP\u589e\u957f\u65b9\u6cd5\u8bba\u7684\u8d77\u70b9\u4e0d\u662f\u4ece\u524d\u94fe\u8def\u89e6\u8fbe\u73af\u8282\u5f00\u59cb\u57f9\u80b2\u6d88\u8d39\u8005\uff0c\u800c\u662f\u76f4\u63a5\u951a\u5b9a\u5177\u6709\u9ad8\u8f6c\u5316\u6f5c\u529b\u7684\u540e\u94fe\u8def\u73af\u8282\u3002<\/p>\n\n\n\n
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\u5728\u8fd9\u4e00\u54c1\u724c\u7834\u5c40\u9636\u6bb5\uff0c\u4f01\u4e1a\u9700\u8981\u5728\u77ed\u65f6\u95f4\u5185\u5b8c\u6210\u4ece0\u52301\u7684\u8de8\u8d8a\u3002\u4ece\u6574\u4f53\u601d\u8def\u4e0a\u770b\uff0c\u65b0\u9510\u54c1\u724c\u9700\u8981\u5584\u7528\u7ad9\u5185\u5916\u5168\u94fe\u8def\u8d44\u6e90\u64ac\u52a8\u6d41\u91cf\u3001\u4fc3\u6210\u8f6c\u5316\u3002\u5728\u5177\u4f53\u64cd\u4f5c\u4e0a\uff0c\u53ef\u4ee5\u901a\u8fc7\u76f4\u64ad+\u77ed\u89c6\u9891\u53cc\u5f15\u64ce\u9a71\u52a8\uff0c\u501f\u52a9\u5de8\u91cf\u5343\u5ddd\u548c\u53f7\u5e97\u4e00\u4f53\u642d\u5efa\u7684\u7ad9\u5185\u77ed\u94fe\u8def\u4ee5\u53ca\u7ad9\u5916\u8f6c\u5316\u573a\u666f\u5c06\u6d41\u91cf\u76f4\u63a5\u5bfc\u5411\u4ea4\u6613\u3002<\/p>\n\n\n\n
Touch\uff1a\u5fc3\u667a\u6df1\u8015\uff0c\u6df1\u5ea6\u79cd\u8349<\/strong><\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u5728\u8fd9\u4e00\u786e\u8ba4\u54c1\u724c\u5fc3\u667a\u5360\u4f4d\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f01\u4e1a\u5e94\u8be5\u5584\u7528\u5de8\u91cf\u751f\u6001\u5185\u591a\u5c42\u6b21\u7684\u8fbe\u4eba\u77e9\u9635\uff0c\u501f\u52a9\u6301\u7eed\u6027\u79cd\u8349\u6df1\u5316\u54c1\u724c\u5fc3\u667a\u3002<\/p>\n\n\n\n
\u5728\u5177\u4f53\u64cd\u4f5c\u4e0a\uff0c\u53ef\u4ee5\u5229\u7528\u201cS+P+N\u201d\u7684\u6a21\u5f0f\u2014\u2014\u5176\u4e2d\uff0cSuper idol\uff08\u9876\u7ea7\u6d41\u91cf\u8fbe\u4eba\uff09\u8fc5\u901f\u5f15\u7206\u54c1\u724c\u58f0\u91cf\uff0cProfessional idol\uff08\u5782\u7c7b\u6d41\u91cf\u8fbe\u4eba\uff09\u8fdb\u884c\u4e13\u4e1a\u80cc\u4e66\u3001\u5b9e\u73b0\u6df1\u5ea6\u79cd\u8349\uff0c\u6700\u540e\u901a\u8fc7\u6279\u91cf\u5316\u7684\u7d20\u4eba\uff0f\u79cd\u5b50\u7528\u6237\u8425\u9020\u6c1b\u56f4\u3001\u6fc0\u53d1\u6d88\u8d39\u6b32\u548c\u8d2d\u4e70\u529b\u3002\u5728\u8fbe\u4eba\u9009\u62e9\u4e0a\uff0c\u5de8\u91cf\u661f\u56fe\u548c\u5de8\u91cf\u4e91\u56fe\u53ef\u4ee5\u4eceTA\u5339\u914d\u5ea6\u3001\u5185\u5bb9\u5951\u5408\u5ea6\u3001\u54c1\u724c\u9002\u914d\u5ea6\u7b49\u65b9\u9762\u534f\u52a9\u65b0\u9510\u54c1\u724c\u51c6\u786e\u6311\u9009\u8fbe\u4eba\u3002<\/p>\n\n\n\n
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Expand\uff1a\u7834\u5708\u62c9\u65b0\uff0c\u5e7f\u6316\u6f5c\u529b<\/strong><\/p>\n\n\n\n
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<\/figure>\n\n\n\n\u5728\u5185\u5bb9\u5c42\u9762\uff0c\u65b0\u9510\u54c1\u724c\u4e5f\u53ef\u4ee5\u501f\u52a9IP\u7b49\u5185\u5bb9\u5bfb\u627e\u7834\u5708\u673a\u4f1a\uff0c\u4f8b\u5982\u5229\u7528\u5927\u578b\u7efc\u827a\u3001\u5a31\u4e50\u76db\u5178\u3001\u5782\u7c7b\u6d3b\u52a8\u3001\u8282\u70b9\u5927\u4e8b\u7b49\u5f62\u6210\u54c1\u724c\u77ac\u65f6\u5f3a\u66dd\u5149\uff0c\u5e76\u642d\u914d\u4f7f\u7528KOL\u77e9\u9635\u63a8\u52a8\u5185\u5bb9\u88c2\u53d8\uff0c\u5b9e\u73b0\u54c1\u724c\u58f0\u91cf\u7684\u7206\u53d1\uff0c\u4e0d\u65ad\u83b7\u5f97\u8f6c\u5316\u673a\u4f1a\u5e76\u6c89\u6dc0\u4eba\u7fa4\u8d44\u4ea7\u3002<\/p>\n\n\n\n
<\/figure>\n\n\n\nPersist\uff1a\u957f\u671f\u7ecf\u8425\uff0c\u62c9\u65b0\u4fc3\u6d3b<\/strong><\/p>\n\n\n\n
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PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
- \u300a\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li>
- \u300a\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li>
- \u300a\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n