{"id":41982,"date":"2021-07-01T09:39:50","date_gmt":"2021-07-01T01:39:50","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=41982"},"modified":"2021-07-01T09:39:52","modified_gmt":"2021-07-01T01:39:52","slug":"%e6%9d%8e%e5%8d%81%e5%85%ad%ef%bc%9a%e5%85%ac%e4%bc%97%e5%8f%b7%e6%8a%95%e6%94%be%ef%bc%8c6%e7%a7%8d%e7%b2%be%e5%87%86%e6%89%be%e5%8f%b7%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/41982.html","title":{"rendered":"\u674e\u5341\u516d\uff1a\u516c\u4f17\u53f7\u6295\u653e\uff0c6\u79cd\u7cbe\u51c6\u627e\u53f7\u65b9\u6cd5"},"content":{"rendered":"\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%85%ac%e4%bc%97%e5%8f%b7\" title=\"\u516c\u4f17\u53f7\" 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class=\"wp-image-41983\"\/><\/figure><\/div>\n\n\n\n<p><strong>2\u3001\u516c\u4f17\u53f7\u6392\u884c<\/strong><\/p>\n\n\n\n<p>\u53ef\u7b5b\u9009\u65e5-\u5468-\u6708\u5468\u671f\u76ee\u6807\u8d5b\u9053\u4e0b\u7684\u516c\u4f17\u53f7\u6392\u540d\u60c5\u51b5\uff0c\u8d26\u53f7\u6743\u91cd\u8d8a\u9ad8\u8d8a\u9760\u524d\uff0c\u5feb\u901f\u7b5b\u9009\u51fa\u76ee\u6807\u8d5b\u9053\u4e0b\u7684\u5934\u3001\u80f8\u3001\u8170\u90e8\u8d26\u53f7\uff1b<\/p>\n\n\n\n<p>\u5efa\u8bae\uff1a\u5982\u679c\u516c\u4f17\u53f7\u662f\u4f60\u521a\u5f00\u59cb\u6d4b\u8bd5\u7684\u6e20\u9053\uff0c\u90a3\u4e48\u521d\u59cb\u8fd8\u662f\u5efa\u8bae\u627e\u5c0f\u53f7\u6d4b\u8bd5\uff0c\u56e0\u4e3a\u9c7c\u9f99\u6df7\u6742\uff0c\u6709\u8e29\u96f7\u673a\u7387\uff0c\u5f85\u6478\u7d22\u51fa\u9002\u5408\u7684\u8d5b\u9053\u518d\u8fdb\u884c\u653e\u91cf\uff08\u91cf\u7ea7+\u6570\u91cf\uff09\u3002<\/p>\n\n\n\n<p><strong>3\u3001\u7ade\u54c1\u6295\u653e\u8d26\u53f7\u53c2\u8003<\/strong><\/p>\n\n\n\n<p>\u901a\u5e38\u4e00\u4e2a\u9886\u57df\u4e0d\u6b62\u4e00\u4e2a\u54c1\u724c\u5728\u505a\u6295\u653e\uff0c\u90a3\u4e48\u7ade\u54c1\u6295\u653e\u7684\u8d26\u53f7\u53ef\u4ee5\u76f4\u63a5\u62ff\u6765\u6284\u4f5c\u4e1a\u3002<\/p>\n\n\n\n<p>1\uff09\u7b2c\u4e00\u6b65\uff1a\u8bbe\u7f6e\u7b5b\u9009\u6761\u4ef6\uff0c\u67e5\u770b\u6761\u4ef6\u4e0b\u4ea7\u54c1\u63a8\u5e7f\u6570\u636e\u60c5\u51b5\uff0c\u70b9\u8fdb\u8be6\u60c5\u67e5\u770b\u5206\u6790\uff08\u53ef\u6839\u636e\u81ea\u5df1\u6709\u65e0\u660e\u786e\u7ade\u54c1\u7814\u7a76\u5bf9\u8c61\u81ea\u4e3b\u9009\u62e9\uff09<\/p>\n\n\n\n<p>2\uff09\u7b2c\u4e8c\u6b65\uff1a\u9009\u62e9\u201c\u6295\u653e\u516c\u4f17\u53f7\u5206\u6790\u201d\u5373\u5f97\u5b9e\u73b0\u8be5\u6295\u653e\u6c34\u51c6\u7684\u8d26\u53f7list\uff0c\u4ee5\u4f5c\u53c2\u8003\u3002<\/p>\n\n\n\n<p><strong>4\u3001\u76f8\u4f3c\u8d26\u53f7\u67e5\u627e<\/strong><\/p>\n\n\n\n<p>\u901a\u5e38\u8fd9\u4e00\u529f\u80fd\u662f\u660e\u786e\u5df2\u77e5\u67d0\u4e2a\u8d26\u53f7\u5df2\u53d6\u5f97\u6b63\u53cd\u9988\uff0c\u60f3\u627e\u5230\u66f4\u591a\u7684\u76f8\u4f3c\u8d26\u53f7\u8fdb\u884c\u6295\u653e\u65f6\u7684\u5e38\u7528\u5de5\u5177\u3002<\/p>\n\n\n\n<p><strong>5\u3001\u540c\u4e3b\u4f53\u516c\u4f17\u53f7<\/strong><\/p>\n\n\n\n<p>\u540c\u4e3b\u4f53\u4e0b\u77e9\u9635\u516c\u4f17\u53f7\uff0c\u4f46\u6ce8\u610f\u540c\u4e3b\u4f53\u4e0b\u77e9\u9635\u53f7\u8d28\u91cf\u5e76\u4e0d\u76f8\u540c\uff0c\u7c89\u4e1d\u7c98\u6027\u3001\u5e26\u8d27\u80fd\u529b\u90fd\u9700\u8981\u505a\u91cd\u65b0\u5224\u65ad\uff0c\u4e00\u5b9a\u8981\u64e6\u4eae\u773c\u775b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>2<\/em><strong> <\/strong><strong>\u5206\u6790\u7ade\u54c1\u6295\u653e\u8d26\u53f7<\/strong><\/h2>\n\n\n\n<p>\u8be5\u7ade\u54c1\u5206\u6790\u533a\u522b\u4e8e\u7b2c\u4e09\u65b9\u5e73\u53f0\u7684\u7ade\u54c1\u5206\u6790\uff0c\u975e\u673a\u5668\u6293\u53d6\uff0c\u800c\u662f\u9700\u8981\u4eba\u5de5\u4ece\u63a8\u5e7f\u4ea7\u54c1\u3001\u9500\u552e\u6570\u636e\u3001\u6295\u653e\u8282\u594f\u3001\u5185\u5bb9\u5f62\u5f0f\u3001\u6587\u7ae0\u7ed3\u6784\u7b49\u591a\u7ef4\u5ea6\u8fdb\u884c\u6295\u653e\u7b56\u7565\u5206\u6790\uff0c\u662f\u4e3b\u89c2\u4e0e\u5ba2\u89c2\u7684\u7ed3\u5408\u3002<\/p>\n\n\n\n<p>\u4ece\u800c\u5f97\u51fa\u66f4\u52a0\u7cbe\u51c6\u7684\u5206\u6790\u7ed3\u8bba\uff0c\u7ecf\u8fc7\u8fd9\u4e00\u9053\u8fc7\u6ee4\uff0c\u7559\u4e0b\u7684\u8d26\u53f7\u624d\u771f\u6b63\u53ef\u505a\u53c2\u8003\u7684\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u6817\u5b50\uff1a\u6211\u6295\u653e\u7684\u4ea7\u54c1\u662f\u5e73\u5747\u5ba2\u5355\u4ef71000\u5143\u7684\u8f7b\u533b\u7f8e\u9879\u76ee\uff0c\u4f46\u540c\u7c7b\u7ade\u54c1\u5728\u516c\u4f17\u53f7\u6295\u653e\u4e2d\u6bd4\u8f83\u5c11\uff0c\u4f46\u53ef\u4ee5\u6362\u4e2a\u601d\u8def\uff0c\u6211\u53ef\u4ee5\u5206\u6790\u540c\u4ef7\u683c\u5e26\u540c\u76ee\u6807\u4eba\u7fa4\u7684\u4ea7\u54c1\u63a8\u5e7f\u60c5\u51b5\uff0c\u6bd4\u5982\u7f8e\u5bb9\u4eea\u5668\u3001\u8131\u6bdb\u4eea\u7b49\uff1b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>3<\/em><strong> <\/strong><strong>\u5e02\u573a\u95ee\u5377\u8c03\u7814<\/strong><\/h2>\n\n\n\n<p>\u505a\u6295\u653e\u65f6\u95f4\u4e45\u4e86\uff0c\u5bb9\u6613\u9677\u5165\u4e0d\u77e5\u5982\u4f55\u62d3\u5bbd\u8d5b\u9053\u7684\u602a\u5708\uff0c\u6216\u8005\u770b\u4e00\u4e2a\u8d26\u53f7\u5de6\u53f3\u72b9\u8c6b\uff0c\u5c31\u53ef\u4ee5\u91c7\u7528\u8fd9\u79cd\u65b9\u6cd5\u2014\u2014\u95ee\u5377\u8c03\u7814<\/p>\n\n\n\n<p>\u66fe\u7ecf\u9488\u5bf9\u6211\u7684\u76ee\u6807\u4eba\u7fa4\u505a\u8fc7\u51e0\u6b21\u8c03\u7814\uff0c\u8ba9\u4ed6\u4eec\u586b\u5199\u81ea\u5df1\u4fe1\u4efb\u7684\u516c\u4f17\u53f7KOL\uff0c\u91cf\u7ea7\u5927\u5c0f\u4e0d\u9650\uff0c\u8d26\u53f7\u7c7b\u578b\u4e0d\u9650\u3002<\/p>\n\n\n\n<p>\u524d\u63d0\u662f\u8fd9\u4e2aKOL\u63a8\u8350\u7684\u4ea7\u54c1\u4f60\u4f1a\u4fe1\u4efb\u5230\u4e0d\u72b9\u8c6b\u7684\u4e0b\u5355\uff0c\u5176\u5b9e\u8fd9\u4e2a\u6761\u4ef6\u5f88\u82db\u523b\u4e86\uff0c\u56e0\u4e3a\u8ba9\u5927\u5bb6\u638f\u94b1\u8fd9\u4ef6\u4e8b\u662f\u5f88\u96be\u7684\uff0c\u6211\u66fe\u752848\u5c0f\u65f6\uff0c\u5171\u6536\u96c6\u4e86100\u4efd\u95ee\u5377\uff0c\u6536\u83b7\u4e8621\u4e2a\u4ece\u6765\u6ca1\u770b\u8fc7\u7684\u4f18\u8d28\u516c\u4f17\u53f7\uff0c\u6295\u653e\u6548\u679c\u8fdc\u8d85\u9884\u671f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>4<\/em><strong> <\/strong><strong>\u5176\u5b83\u793e\u4ea4\u6e20\u9053<\/strong><\/h2>\n\n\n\n<p>\u505a\u6295\u653e\u8fd8\u9700\u8981\u5177\u5907\u7684\u5c31\u662f\u4ece\u5168\u7f51\u7f1d\u9699\u62a0\u7d22\u4fe1\u606f\u7684\u80fd\u529b\uff0c\u6bd4\u5982\u5728\u5fae\u535a\u3001\u77e5\u4e4e\u3001\u8c46\u74e3\u5c0f\u7ec4\u3001\u8425\u9500\u589e\u957f\u5782\u7c7b\u516c\u4f17\u53f7\u8fd9\u4e9b\u6e20\u9053\u7ecf\u5e38\u6709\u5bf9\u516c\u4f17\u53f7\u7684\u5206\u6790\u5185\u5bb9\uff0c\u5305\u62ec\u5e26\u8d27\u6848\u4f8b\u3001\u8e29\u8fc7\u7684\u5751\u3001\u8fbe\u4eba\u516b\u5366\u7b49\uff0c\u8fd9\u4e9b\u90fd\u662f\u8f85\u52a9\u6211\u4eec\u7b5b\u9009\u8d26\u53f7\u7684\u6709\u6548\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u4f18\u8d28\u5fae\u535aKOL\u540c\u65f6\u5f00\u901a\u516c\u4f17\u53f7\u6e20\u9053\uff1a\u4e00\u822c\u65e9\u671f\u5fae\u535a\u535a\u4e3b\u90fd\u4f1a\u540c\u6b65\u5f15\u5bfc\u7c89\u4e1d\u5230\u516c\u4f17\u53f7\uff0c\u82e5\u5fae\u535a\u7684\u7c98\u6027\u9ad8\uff0c\u5219\u516c\u4f17\u53f7\u7684\u5e26\u8d27\u6c34\u5e73\u5927\u6982\u7387\u5728\u7ebf\uff1b<\/p>\n\n\n\n<p>\u77e5\u4e4e\u5173\u952e\u8bcd\u641c\u7d22\uff1a\u5728\u77e5\u4e4e\u4e0a\u641c\u5173\u952e\u8bcd\u201c\u559c\u6b22\/\u63a8\u8350\u7684\u516c\u4f17\u53f7\u201d\u80fd\u641c\u51fa\u597d\u51e0\u9875\u7684\u56de\u7b54\uff0c\u7ed9\u4f60\u610f\u60f3\u4e0d\u5230\u7684\u60ca\u559c\uff1b<\/p>\n\n\n\n<p>\u8c46\u74e3\u5c0f\u7ec4\u8ba8\u8bba\uff1a\u6bd4\u5982\u8c46\u74e3\u7684\u201c\u5c0f\u8c61\u516b\u5366\u201d\u5c0f\u7ec4\u4e2d\u5c31\u662f\u4e00\u4e9bKOL\u7684\u7c89\u4e1d\u6216\u8005\u505a\u6295\u653e\u7684\u4eba\u5bf9\u8fd9\u4e9b\u7f51\u7ea2\u7684\u516b\u5366\u4e4b\u5730\uff0c\u4ec0\u4e48xxx\u5e26\u8d27\u3001xxx\u5927\u6c34\u53f7\uff0c\u5751\u4e86\u591a\u5c11\u4ea7\u54c1\u591a\u5c11\u94b1\u3001xxx\u8ddfxxx\u7ade\u7136\u5728\u4e00\u8d77\u4e86\uff0c\u4e30\u5bcc\u591a\u5f69\u7684\u5185\u5bb9\u90fd\u53ef\u4ee5\u770b\u5230\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>5<\/em><strong> <\/strong><strong>\u4f9b\u5e94\u5546\u8d26\u53f7\u63a8\u8350<\/strong><\/h2>\n\n\n\n<p>\u4f9b\u5e94\u5546\u63a8\u8350\u8d26\u53f7\u662f\u6bd4\u8f83\u5feb\u901f\u76f4\u63a5\u7684\u83b7\u53d6\u65b9\u5f0f\uff0c\u4f46\u4e00\u5b9a\u8981\u6ce8\u610f\u53bb\u6c34\uff0c\u5373\u4f7f\u662f\u540c\u4e00\u5bb6MCN\u8d26\u53f7\u8d44\u6e90\u6c34\u5e73\u8fd8\u662f\u6709\u5dee\u8ddd\u7684\uff0c\u4e0d\u8981\u76f2\u76ee\u76f8\u4fe1\u77e9\u9635\u53f7\u3002<\/p>\n\n\n\n<p>\u4e00\u4e2a\u5c0ftips\uff0c\u53ef\u4ee5\u5efa\u7acb\u4e00\u4e2aMCN\u7ba1\u7406\u8bc4\u4f30\u8868\uff0c\u5e76\u5bf9\u6bcf\u4e00\u5bb6MCN\u7684\u6298\u6263\u3001\u6295\u653e\u6848\u4f8b\u3001\u670d\u52a1\u6001\u5ea6\u3001\u4e13\u4e1a\u7a0b\u5ea6\u7b49\u7ef4\u5ea6\u8fdb\u884c\u5907\u6ce8\uff0c\u4fbf\u4e8e\u63d0\u9ad8\u6295\u653e\u6548\u7387\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u4e00\u822c\u4e00\u5bb6MCN\u4e0d\u6b62\u4e00\u4e2a\u5546\u52a1\uff0c\u4ed6\u4eec\u624b\u4e2d\u662f\u6709\u6298\u6263\u6743\u9650\u7684\uff0c\u82e5\u6709\u7cbe\u529b\u7684\u8bdd\u53ef\u4ee5\u591a\u95ee\u4e24\u4e2a\u5546\u52a1\uff0c\u6311\u9009\u4e00\u4e2a\u6700\u4f4e\u6298\u6263\u5408\u4f5c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>6<\/em><strong> <\/strong><strong>\u642d\u5efa\u4e2a\u4eba\u53f7\u6c60<\/strong><\/h2>\n\n\n\n<p>\u505a\u6295\u653e\u4e0d\u4ec5\u8981\u4e0d\u65ad\u5730\u4e30\u5bcc\u4e13\u4e1a\u77e5\u8bc6\uff0c\u8fd8\u9700\u8981\u57f9\u517b\u4e00\u4e2a\u597d\u7684\u5de5\u4f5c\u4e60\u60ef\uff0c\u6bd4\u5982\u642d\u5efa\u4e2a\u4eba\u53f7\u6c60\uff0c\u5176\u5b9e\u6bcf\u4e2a\u6e20\u9053\u7684\u4f18\u8d28\u8d26\u53f7\u90fd\u662f\u6709\u9650\u7684\uff0c\u6574\u7406\u5728\u4e00\u8d77\u65b9\u4fbf\u968f\u65f6\u62ff\u6765\u5339\u914d\u4f7f\u7528\uff0c\u5927\u5927\u63d0\u9ad8\u6295\u653e\u6548\u7387\u3002<br>\u505a\u7cbe\u51c6\u6295\u653e\u4e5f\u67095\u5e74\u7684\u65f6\u95f4\u4e86\uff0c\u4ece\u5165\u884c\u5728\u4e00\u5bb6MCN\u670d\u52a1\u4e0d\u540c\u54c1\u724c\u65b9\u6295\u653e\uff0c\u5230\u540e\u6765\u6210\u4e3a\u54c1\u724c\u65b9\u5236\u5b9a\u5168\u6848\u7684\u6295\u653e\u7b56\u7565\u5e76\u843d\u5730\u5b9e\u65bd\u3002<br>\u8fd9\u4e94\u5e74\u5e02\u9762\u4e0a\u5927\u5927\u5c0f\u5c0f\u7684KOL80%\u90fd\u6253\u8fc7\u4ea4\u9053\uff0c\u81ea\u7136\u4e5f\u79ef\u7d2f\u4e0b\u4e86\u4e0d\u5c11\u4f18\u8d28KOL\u8d44\u6e90\uff0c\u4e8e\u662f\u6211\u6709\u610f\u8bc6\u7684\u642d\u5efa\u4e86\u8d44\u6e90\u6c60\uff0c\u5b83\u53ef\u4ee5\u6ee1\u8db3\u6211\u4e0d\u540c\u6295\u653e\u76ee\u7684\u7684\u6295\u653e\uff0c\u6839\u636e\u4e0d\u540c\u9700\u6c42\u968f\u65f6\u62ce\u51fa\u6765\u5339\u914d\uff0c\u8fbe\u5230\u6b63\u53cd\u9988\u6ca1\u95ee\u9898\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98\" target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%E8%A7%86%E9%A2%91%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\">\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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