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$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
\u2461 Kano\u6a21\u578b<\/p>\n\n\n\n
$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
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$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
02 RFM<\/strong>\u6a21\u578b<\/strong><\/p>\n\n\n\n
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$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
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SPSSAU\u63d0\u4f9b\u591a\u79cd\u7efc\u5408\u8bc4\u4ef7\u65b9\u6cd5\uff0c\u5982AHP\u5c42\u6b21\u5206\u6790\u3001\u71b5\u503c\u6cd5\u3001\u6a21\u7cca\u7efc\u5408\u8bc4\u4ef7\u3001TOPSIS\u6cd5\u7b49\u3002<\/p>\n\n\n\n
$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
$\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/$ <\/figure><\/div>\n\n\n\n
04 <\/strong>\u8ba1\u91cf\u7ecf\u6d4e<\/strong><\/p>\n\n\n\n
\u591a\u79cd\u5b9e\u7528\u8ba1\u91cf\u7ecf\u6d4e\u65b9\u6cd5<\/p>\n\n\n\n
SPSSAU<\/strong>\u8ba1\u91cf\u7ecf\u6d4e\u7814\u7a76<\/strong>\u6a21\u5757\u4e2d\u63d0\u4f9b\u4e86\u5f88\u591a\u5e38\u7528\u7684\u8ba1\u91cf\u7ecf\u6d4e\u6a21\u578b\uff0c\u76f8\u6bd4\u5176\u4ed6\u8f6f\u4ef6\u4f7f\u7528\u8d77\u6765\u66f4\u52a0\u7b80\u5355\u3001\u6613\u64cd\u4f5c\u3002\u67e5\u770b\u5e2e\u52a9\u624b\u518c\u53ca\u89c6\u9891\u6559\u7a0b\u53ef\u4ee5\u4e86\u89e3\u9488\u5bf9\u6a21\u578b\u7684\u5177\u4f53\u64cd\u4f5c\u6b65\u9aa4\u53ca\u539f\u7406\u8bf4\u660e\u3002<\/p>\n\n\n\n
OLS\u56de\u5f52\uff1a<\/strong>OLS<\/a>\u56de\u5f52\u4e5f\u79f0\u4f5c\u6700\u5c0f\u4e8c\u4e58\u6cd5\u56de\u5f52\uff0c\u5728\u793e\u4f1a\u5b66\u7814\u7a76\u4e2d\u79f0\u4e3a\u7ebf\u6027\u56de\u5f52\uff08regression analysis\uff09\u3002\u901a\u8fc7\u4e00\u7cfb\u5217\u7684\u9884\u6d4b\u53d8\u91cf\u6765\u9884\u6d4b\u54cd\u5e94\u53d8\u91cf\u3002<\/p>\n\n\n\n
Robust\u56de\u5f52\uff1a<\/strong>\u5f53\u8fdb\u884cOLS\u56de\u5f52\u5206\u6790\u65f6\uff0c\u51fa\u73b0\u4e25\u91cd\u7684\u5f02\u65b9\u5dee\u95ee\u9898\u4f1a\u5f71\u54cd\u6a21\u578b\u4f30\u8ba1\u548c\u6a21\u578b\u68c0\u9a8c\uff0c\u56e0\u800c\u5728OLS\u56de\u5f52\u65f6\u9700\u5bf9\u5f02\u65b9\u5dee\u95ee\u9898\u8fdb\u884c\u68c0\u9a8c\u548c\u5904\u7406\u3002Robust\u7a33\u5065\u6807\u51c6\u8bef\u56de\u5f52\u5c31\u662f\u5f53\u524d\u6700\u4e3a\u6d41\u884c\u4e5f\u6700\u4e3a\u6709\u6548\u7684\u5f02\u65b9\u5dee\u95ee\u9898\u5904\u7406\u529e\u6cd5\u3002<\/p>\n\n\n\n
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