{"id":42347,"date":"2021-07-06T00:20:41","date_gmt":"2021-07-05T16:20:41","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=42347"},"modified":"2021-07-06T00:20:43","modified_gmt":"2021-07-05T16:20:43","slug":"kol%ef%bc%8ckos%ef%bc%8ckof%ef%bc%8ckoc%e9%83%bd%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/42347.html","title":{"rendered":"KOL\uff0cKOS\uff0cKOF\uff0cKOC\u90fd\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n<p>\u76ee\u524d\uff0c\u96f6\u552e\u804c\u4e1a\u90fd\u5728\u5bfb\u89c5\u65b0\u7684\u7ebf\u4e0a\u8425\u9500\u65b9\u6cd5\uff0c\u201c\u7f51\u7ea2<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kol\" title=\"KOL\" target=\"_blank\">KOL<\/a><\/span>\u201d\u5e26\u8d27\u73b0\u8c61\u5c24\u4e3a\u6770\u51fa\uff0cKOL\u6b63\u5728\u5f15\u9886\u4e92\u8054\u7f51\u7ebf\u4e0a\u8425\u9500\u7684\u65b0\u8d8b\u52bf\uff0c\u6210\u4e3a\u54c1\u724c\u4f20\u8fbe\u94fe\u6761\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u73af\u3002\u9664\u4e86KOL\uff0c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kos\" title=\"KOS\" target=\"_blank\">KOS<\/a><\/span>\uff0cKOF\uff0cKOC\u8fd9\u4e9b\u7ebf\u4e0a\u8425\u9500\u4e2d\u4e5f\u662f\u5f88\u5e38\u89c1\u7684\uff0c\u4f60\u77e5\u9053\u5b83\u4eec\u7684\u5177\u4f53\u542b\u4e49\u5417?<\/p>\n\n\n\n<p><strong>\u4e00\u3001KOL: Key Opinion Leader \u5173\u952e\u610f\u89c1\u9886\u8896<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.growthhk.cn\/tag\/kol\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/kol\" target=\"_blank\" rel=\"noreferrer noopener\">KOL<\/a>\u5f52\u4e8e\u5728\u67d0\u4e00\u804c\u4e1a\u5185\u6709\u8bdd\u8bed\u6743\u7684\u4eba\u3002\u5728\u7ebf\u4e0a\u8425\u9500\u4e2d\u5305\u62ec\u4ee5\u7f51\u7ea2\u5927V\u4e3a\u4e3b\u7684\u6d41\u91cf\u660e\u661f\uff0c\u5305\u62ec\u674e\u4f73\u7426\u3001papi\u9171\u7b49\uff0c\u5728\u5404\u7c7b\u4ea4\u9645\u5a92\u4f53\u5177\u6709\u8bb8\u591a\u7c89\u4e1d\uff0c\u6210\u4e3a\u4e86\u7535\u5546\u9014\u5f84\u3001\u54c1\u724c\u5546\u4e89\u62a2\u7684\u5bf9\u8c61\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b<\/strong><\/p>\n\n\n\n<p>\u5982\u56fe\uff0ciiMedia Research(\u827e\u5a92\u54a8\u8be2)\u6570\u636e\u663e\u793a\uff0c2021\u5e74\u4e2d\u56fd\u670930%\u7684\u6d88\u8d39\u8005\u7ecf\u8fc7\u793e\u4ea4\u5e73\u53f0KOL\u7684\u201c\u79cd\u8349\u201d\u800c\u4ea7\u751f\u975e\u8ba1\u5212\u6027\u6d88\u8d39\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/cc6186fd52524c8d8e428af8ee832686.png\" alt=\"\u5206\u6790\u5e08\u89e3\u7b54\uff1aKOL\uff0cKOS\uff0cKOF\uff0cKOC\u90fd\u662f\u4ec0\u4e48\u610f\u601d\uff1f\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4e8c\u3001KOS: Key Opinion Spreader \u5173\u952e\u610f\u89c1\u4f20\u64ad\u8005<\/strong><\/p>\n\n\n\n<p>KOS\u66f4\u591a\u5730\u9690\u85cf\u5728\u67d0\u4e9b\u79c1\u57df\u4e4b\u4e2d\uff0c\u6bd4\u5982\u670b\u53cb\u5708\u3001\u793e\u7fa4\u3001\u8d34\u5427\u3001\u8bba\u575b\u7b49\u3002 \u67d0\u4e00\u5782\u76f4\u9886\u57df\u8fbe\u4eba\uff0c\u7c89\u4e1d\u57fa\u6570\u4e0d\u5982KOL\uff0c\u4f46\u5374\u6709\u80fd\u529b\u5f15\u9886\u67d0\u4e2a\u5708\u5c42\u7684\u98ce\u6f6e\u3002 \u6bd4\u5982\u7535\u5b50\u53d1\u70e7\u53cb\uff0c\u70ed\u8877\u4e8e\u4f7f\u7528\u5404\u79cd\u65b0\u6b3e\u624b\u673a\u6d4b\u8bc4\uff0c\u5e2e\u52a9\u54c1\u724c\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<p><strong>\u4e09\u3001KOF: Key Opinion Followers \u5173\u952e\u610f\u89c1\u8ffd\u968f\u8005<\/strong><\/p>\n\n\n\n<p>KOF\u66f4\u50cf\u662f\u4e00\u4e2a\u54c1\u724c\u7684\u5fe0\u8bda\u7c89\u4e1d\uff0c\u6bd4\u5982\u4e00\u4e9b\u5973\u4eba\u7528\u6237\uff0c\u504f\u7231\u67d0\u4e00\u54c1\u724c\u7684\u53e3\u7ea2\u3001\u9999\u6c34\u3002\u4e00\u51fa\u65b0\u54c1\u5c31\u4f1a\u53bb\u8d2d\u4e70\uff0c\u5e76\u79cd\u8349\u7ed9\u5979\u7684\u597d\u53cb\u4eec\u3002<\/p>\n\n\n\n<p><strong>\u56db\u3001KOC: Key Opinion Consumer \u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005<\/strong><\/p>\n\n\n\n<p>KOC\u4fbf\u662f\u5b58\u5728\u4e8e\u6211\u4eec\u8eab\u8fb9\uff0c\u70ed\u4e8e\u5171\u4eab\u5404\u7c7b\u597d\u7269\u7684\u96c6\u4f53\uff0c\u4ed6\u4eec\u4e0d\u5c40\u9650\u5728\u67d0\u4e00\u4ea7\u54c1\u6216\u8303\u7574\u3002\u76f8\u8f83\u4e8e\u5546\u4e1a\u5316\u8f83\u9ad8\u7684KOL\uff0c<a href=\"https:\/\/www.growthhk.cn\/tag\/koc\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/koc\" target=\"_blank\" rel=\"noreferrer noopener\">KOC<\/a>\u5c55\u73b0\u51fa\u7684\u8425\u9500\u6027\u8f83\u5f31\uff0c\u66f4\u7b80\u7565\u5f71\u54cd\u540c\u7c7b\u96c6\u4f53\u7684\u6d88\u8d39\u51b3\u8bae\u8ba1\u5212\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b<\/strong><\/p>\n\n\n\n<p>\u5982\u56fe\uff0ciiMedia Research(\u827e\u5a92\u54a8\u8be2)\u6570\u636e\u663e\u793a\uff0c\u57282019\u5e74\u4e2d\u56fd\u4e3b\u8981\u8425\u9500\u65b9\u5bf9\u7f51\u6c11\u6d88\u8d39\u51b3\u7b56\u5f71\u54cd\u529b\u8c03\u67e5\u4e2d\uff0cKOC\u7684\u5360\u6bd4\u8fbe27.5%\uff0c\u5f71\u54cd\u529b\u8fdc\u8d85\u7f51\u7ea2\u548c\u660e\u661f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/5935350d3c0f46b4ab73729fe8a2f3a5.png\" alt=\"\u5206\u6790\u5e08\u89e3\u7b54\uff1aKOL\uff0cKOS\uff0cKOF\uff0cKOC\u90fd\u662f\u4ec0\u4e48\u610f\u601d\uff1f\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u6700\u540e\uff0c\u4e00\u56fe\u8ba9\u4f60\u5feb\u901f\u8bfb\u61c2\u5e76\u533a\u522bKOL\uff0cKOS\uff0cKOF\u548cKOC\uff1a<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/7a9f21f29ac54ce3beebd43e1c626d57.png\" alt=\"\u5206\u6790\u5e08\u89e3\u7b54\uff1aKOL\uff0cKOS\uff0cKOF\uff0cKOC\u90fd\u662f\u4ec0\u4e48\u610f\u601d\uff1f\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98\" target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%E8%A7%86%E9%A2%91%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\">\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u524d\uff0c\u96f6\u552e\u804c\u4e1a\u90fd\u5728\u5bfb\u89c5\u65b0\u7684\u7ebf\u4e0a\u8425\u9500\u65b9\u6cd5\uff0c\u201c\u7f51\u7ea2KOL\u201d\u5e26\u8d27\u73b0\u8c61\u5c24\u4e3a\u6770\u51fa\uff0cKOL\u6b63\u5728\u5f15\u9886\u4e92\u8054\u7f51\u7ebf\u4e0a\u8425\u9500\u7684\u65b0\u8d8b\u52bf\uff0c\u6210\u4e3a\u54c1\u724c\u4f20\u8fbe\u94fe\u6761\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u73af\u3002\u9664\u4e86KOL\uff0cKOS\uff0cKOF\uff0cKOC\u8fd9\u2026<\/p>\n","protected":false},"author":2,"featured_media":42348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4047],"tags":[3993,3927,4479],"special":[],"class_list":["post-42347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcn","tag-koc","tag-kol","tag-kos","entry"],"views":207928,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/42347"}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=42347"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/42347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/42348"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=42347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=42347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=42347"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=42347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}