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class=\"wp-block-heading\">\u524d\u671f\u51c6\u5907<\/h2>\n\n\n\n<p>1.\u597d\u4ea7\u54c1\u662f\u652f\u70b9<\/p>\n\n\n\n<p>\u5fc5\u987b\u8981\u4fdd\u8bc1\u4ea7\u54c1\u80fd\u591f\u88ab\u7528\u6237\u6240\u63a5\u53d7\uff0c\u4e0d\u4ec5\u8981\u63a5\u53d7\uff0c\u8fd8\u8981\u8ba9\u7528\u6237\u88ab\u4ea7\u54c1\u6240\u201c\u60ca\u8273\u201d\u5230\u3002\u76ee\u7684\u662f\u4e3a\u4e86\u8981\u8ba9\u7528\u6237\u8bb0\u4f4f\u548c\u4f7f\u7528\uff0c\u5e76\u4e14\u957f\u671f\u4f7f\u7528\u4ea7\u54c1\u7684\u76ee\u7684\u3002\u8bf4\u767d\u4e86\u5c31\u662f\u4ea7\u54c1\u4e0d\u4ec5\u8981\u4e3a\u7528\u6237\u89e3\u51b3\u95ee\u9898\uff0c\u800c\u4e14\u8fd8\u8981\u8d85\u9ad8\u8d28\u91cf\u89e3\u51b3\u95ee\u9898\u624d\u53ef\u4ee5\u3002\u6bd4\u5982\u5f53\u4f60\u9700\u8981\u4ec0\u4e48\u4e1c\u897f\u65f6\uff0c\u4f60\u81ea\u5df1\u90fd\u8ba4\u4e3a\u4e0d\u53ef\u80fd\u6709\u4eba\u4f1a\u5356\uff0c\u7136\u540e\u6dd8\u5b9d\u4e0a\u4e00\u641c\uff0c\u201c\u8bf6\uff0c\u6ca1\u60f3\u5230\u8fd8\u771f\u6709\uff0c\u800c\u4e14\u8fd8\u4e0d\u8d35\uff01\u201d<\/p>\n\n\n\n<p>\u8fd9\u6837\u6dd8\u5b9d\u8fd9\u6b3e\u4ea7\u54c1\u5c31\u4e0d\u4ec5\u6ee1\u8db3\u4e86\u7528\u6237\u8d2d\u4e70\u7684\u9700\u6c42\uff0c\u5e76\u4e14\u8fd8\u9ad8\u8d28\u91cf\u6ee1\u8db3\u4e86\u7528\u6237\u8d2d\u4e70\u80cc\u540e\u201c\u597d\u8d27\u4e0d\u8d35\u201d\u7684\u60f3\u6cd5\uff0c\u8fd9\u624d\u662f\u4e00\u4e2a\u80fd\u591f\u8ba9\u7528\u6237\u201c\u60ca\u8273\u201d\u5230\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u5728\u597d\u4ea7\u54c1\u7684\u57fa\u7840\u4e0a\u8fd8\u8981\u5efa\u7acb\u4e00\u5957\u53ef\u89c6\u5316\u7684\u6570\u636e\u76d1\u6d4b\u7cfb\u7edf\uff0c\u5e76\u4e14\u8981\u8ba9\u589e\u957f\u56e2\u961f\u4e2d\u7684\u6bcf\u4e2a\u4eba\u90fd\u770b\u5230\u76d1\u6d4b\u5e73\u53f0\u4e0a\u6709\u4ef7\u503c\u7684\u6570\u636e\u6307\u6807\u3002<\/p>\n\n\n\n<p>2. \u660e\u786e\u7684\u6307\u6807\u662f\u6760\u6746<\/p>\n\n\n\n<p>\u8bf4\u767d\u4e86\u5c31\u662f\u8981\u5efa\u7acb\u4e00\u4e2a\u552f\u4e00\u7684\u3001\u660e\u786e\u7684\u3001\u53ef\u8861\u91cf\u3001\u6709\u6307\u5411\u7684\u76ee\u6807\u3002\u53ef\u4ee5\u4ee5\u4f01\u4e1a\u65e2\u5b9a\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u76f4\u63a5\u4f5c\u4e3a\u76ee\u6807\uff0c\u4e5f\u53ef\u4ee5\u57fa\u4e8e\u5317\u6781\u661f\u6307\u6807\u53bb\u91cd\u65b0\u5b9a\u4e49\u4e00\u4e2a\u76f8\u5173\u7684\u6307\u6807\u4f5c\u4e3a\u65b9\u5411\u3002\u603b\u4e4b\u589e\u957f\u6307\u6807\u4e00\u5b9a\u8981\u8ddf\u6218\u7565\u6027\u6307\u6807\u7ed3\u5408\u8d77\u6765\u624d\u80fd\u594f\u6548\u3002<\/p>\n\n\n\n<p>\u50cfFacebook\u7684\u5317\u6781\u661f\u6307\u6807\u5c31\u662f\u65e5\u6d3b\uff0cLine\u7684\u6307\u6807\u5c31\u662f\u7528\u6237\u53d1\u9001\u7684\u6d88\u606f\u6570\uff0c\u53d1\u9001\u7684\u6d88\u606f\u8d8a\u591a\uff0c\u4ee3\u8868\u7528\u6237\u8d8a\u79bb\u4e0d\u5f00Line\u3002\u90a3\u540c\u6837\u662f\u505a\u793e\u4ea4\u7684\uff0c\u4e3a\u4ec0\u4e48Line\u4e0d\u662f\u65e5\u6d3b\u800c\u662f\u6d88\u606f\u6570\u5462\uff1f\u56e0\u4e3aLine\u6709\u53ef\u80fd\u51fa\u73b0\u65e5\u6d3b\u5f88\u9ad8\uff0c\u4f46\u662f\u6709\u5927\u91cf\u7528\u6237\u4e00\u4e0a\u7ebf\u53ea\u53d1\u4e00\u6761\u6d88\u606f\u5c31\u5b8c\u4e8b\u4e86\u7684\u60c5\u51b5\uff0c\u8fd9\u6837\u7684\u73b0\u8c61\u5bf9\u4e8eLine\u56e2\u961f\u6765\u8bf4\u662f\u65e0\u6cd5\u63a5\u53d7\u7684\u3002\u6240\u4ee5\u5bf9\u4e8eLine\u8fd9\u6b3e\u4ea7\u54c1\u800c\u8a00\u6d88\u606f\u6570\u53cd\u800c\u4f1a\u6bd4\u65e5\u6d3b\u66f4\u80fd\u8861\u91cf\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u4f9d\u8d56\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u6761\u4e2d\u6240\u5efa\u7acb\u8d77\u6765\u7684\u6570\u636e\u76d1\u6d4b\u7cfb\u7edf\u5176\u5b9e\u5c31\u662f\u4e3a\u4e86\u8ba9\u5404\u9879\u6570\u636e\u6307\u6807\u80fd\u591f\u59cb\u7ec8\u56f4\u7ed5\u76ee\u6807\u800c\u589e\u957f\uff0c\u8fd9\u6837\u624d\u80fd\u786e\u4fdd\u65b9\u5411\u4e00\u81f4\u3002<\/p>\n\n\n\n<p>3. 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\u6bd4\u6e20\u9053\u63d0\u4f9b\u7684\u4e0b\u8f7d\u91cf\u5c0f\u5f88\u591a\u3002<\/p>\n\n\n\n<p>\u5c11\u4e86\u591a\u4e86\u90fd\u4f1a\u8ba9\u4eba\u5934\u75db\u2014\u2014\u56e0\u4e3a\u6570\u636e\u51fa\u73b0\u5f02\u5e38\uff0c\u901a\u5e38\u5c31\u8bf4\u660e\u6709\u67d0\u4e2a\u73af\u8282\u51fa\u4e86\u95ee\u9898\u3002\u4f46\u662f\u5149\u770b\u6fc0\u6d3b\u91cf\u548c\u4e0b\u8f7d\u91cf\uff0c\u5e76\u4e0d\u80fd\u63ed\u793a\u95ee\u9898\u7684\u6839\u672c\u539f\u56e0\u3002\u5c24\u5176\u662f\u5f53\u6211\u4eec\u5df2\u7ecf\u4e86\u89e3\u4e86\u79fb\u52a8\u5e94\u7528\u8fd0\u8425\u6a21\u578b\u65f6\uff0c\u6211\u4eec\u66f4\u9700\u8981\u4e86\u89e3\u5728AARRR\u7684\u6bcf\u4e2a\u73af\u8282\u4e2d\uff0c\u6211\u4eec\u5e94\u5f53\u5173\u6ce8\u4ec0\u4e48\u6837\u7684\u6570\u636e\uff0c\u4ec0\u4e48\u6837\u7684\u6570\u636e\u8868\u73b0\u624d\u662f\u6b63\u5e38\u7684\u2014\u2014\u7b80\u5355\u6765\u8bf4\uff0c\u53ea\u77e5\u9053AARRR\u8fd8\u4e0d\u591f\uff0c\u8fd8\u8981\u4f1a\u7528\u624d\u884c\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/21436af3a0cc4561b3225da497fa5c9c.jpg\" alt=\"\u5feb\u6765\u5b66\u4e60AARRR\u6a21\u578b\u5206\u6790\uff0c\u4e00\u4e0b\u5c31\u660e\u767d\u7684\u90a3\u79cd\"\/><\/figure><\/div>\n\n\n\n<p>1\u20e3\ufe0f\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u9636\u6bb5\uff0c\u6700\u5173\u5fc3\u7684\u6570\u636e\u662f\u4e0b\u8f7d\u91cf\u3002\u5230\u4eca\u5929\uff0c\u4e00\u4e9b\u5a92\u4f53\u7684\u62a5\u9053\u4e2d\u4e5f\u8fd8\u7ecf\u5e38\u7528\u4e0b\u8f7d\u91cf\u6765\u8861\u91cf\u4e00\u4e2a\u5e94\u7528\u7684\u7528\u6237\u89c4\u6a21\u548c\u662f\u5426\u6210\u529f\u3002\u4e0d\u8fc7\uff0c\u4e0b\u8f7d\u4e86\u5e94\u7528\u4e0d\u7b49\u4e8e\u4e00\u5b9a\u4f1a\u5b89\u88c5\uff0c\u5b89\u88c5\u4e86\u5e94\u7528\u4e5f\u4e0d\u7b49\u4e8e\u4e00\u5b9a\u4f7f\u7528\u4e86\u8be5\u5e94\u7528\u3002\u6240\u4ee5\u5f88\u5feb\u6fc0\u6d3b\u91cf\u6210\u4e3a\u4e86\u8fd9\u4e2a\u5c42\u6b21\u4e2d\u5927\u5bb6\u6700\u5173\u5fc3\u7684\u6570\u636e\uff0c\u751a\u81f3\u662f\u6709\u4e9b\u63a8\u5e7f\u4eba\u5458\u552f\u4e00\u5173\u6ce8\u7684\u6570\u636e\u3002\u901a\u5e38\u6fc0\u6d3b\u91cf\u7684\u5b9a\u4e49\u662f\uff1a\u65b0\u589e\u7684\u542f\u52a8\u4e86\u8be5\u5e94\u7528\u7684\u72ec\u7acb\u8bbe\u5907\u7684\u4e2a\u6570\u3002\u4ece\u5b57\u9762\u4e0a\u770b\u6fc0\u6d3b\u91cf\u4f3c\u4e4e\u66f4\u5e94\u8be5\u662f\u7b2c\u4e8c\u5c42Activation\u7684\u6307\u6807\uff0c\u4f46\u662f\u56e0\u4e3a\u4e0b\u8f7d\u91cf\u3001\u5b89\u88c5\u91cf\u8fd9\u4e9b\u6570\u636e\u90fd\u6bd4\u8f83\u865a\uff0c\u4e0d\u80fd\u771f\u5b9e\u53cd\u6620\u7528\u6237\u662f\u5426\u5df2\u7ecf\u88ab\u83b7\u53d6\u3002\u6240\u4ee5\u5927\u5bb6\u90fd\u8981\u770b\u6fc0\u6d3b\uff0c\u8fd9\u624d\u662f\u771f\u6b63\u83b7\u53d6\u5230\u4e86\u65b0\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/f7158385405a4dad9dfe4ddc43ce212c.jpg\" alt=\"\u5feb\u6765\u5b66\u4e60AARRR\u6a21\u578b\u5206\u6790\uff0c\u4e00\u4e0b\u5c31\u660e\u767d\u7684\u90a3\u79cd\"\/><\/figure><\/div>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6570\u636e\uff0c\u5c31\u662f\u5206\u6e20\u9053\u7edf\u8ba1\u7684\u6fc0\u6d3b\u91cf\u3002\u56e0\u4e3a\u5728\u6e20\u9053\u63a8\u5e7f\u65f6\uff0c\u5f88\u591a\u5e94\u7528\u5f00\u53d1\u8005\u9009\u62e9\u4e86\u4ed8\u8d39\u63a8\u5e7f\u3002\u7ed3\u7b97\u7684\u65f6\u5019\uff0c\u81ea\u7136\u8981\u4e86\u89e3\u5728\u67d0\u4e2a\u6e20\u9053\u6709\u591a\u5c11\u771f\u6b63\u6fc0\u6d3b\u7684\u7528\u6237\u3002\u5373\u4f7f\u6ca1\u6709\u4ed8\u8d39\u5173\u7cfb\uff0c\u5f00\u53d1\u8005\u4e5f\u9700\u8981\u77e5\u9053\u54ea\u4e2a\u6e20\u9053\u662f\u6700\u6709\u6548\u679c\u7684\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u7ad9\u5728\u66f4\u9ad8\u7684\u9ad8\u5ea6\u770b\uff0cCAC\uff08\u7528\u6237\u83b7\u53d6\u6210\u672c Customer Acquisition Cost\uff09\u624d\u662f\u6700\u9700\u8981\u53bb\u5173\u6ce8\u7684\u6570\u636e\u3002\u884c\u4e1a\u91cc\u6709\u79cd\u7c97\u7565\u7684\u8bf4\u6cd5\uff0c\u6bcf\u4e2aAndroid\u7528\u6237\u7684\u83b7\u53d6\u6210\u672c\u5927\u7ea6\u57284\u5143\u5de6\u53f3\uff0c\u800ciOS\u7528\u6237\u5927\u7ea6\u57288\u5143\u4ee5\u4e0a\u3002\u5f53\u7136\uff0c\u5e94\u7528\u5e02\u573a\u4e0b\u8f7d\u3001\u624b\u673a\u9884\u7f6e\u3001\u5e7f\u544a\u7b49\u5404\u79cd\u4e0d\u540c\u7684\u6e20\u9053\u7684\u83b7\u53d6\u6210\u672c\u662f\u5b8c\u5168\u4e0d\u540c\u7684\u3002<\/p>\n\n\n\n<p>2\u20e3\ufe0f\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff08Activation\uff09<\/p>\n\n\n\n<p>\u770b\u5230\u6d3b\u8dc3\u5ea6\uff0c\u5927\u5bb6\u9996\u5148\u4f1a\u60f3\u5230\u7684\u6307\u6807\u662fDAU\uff08\u65e5\u6d3b\u8dc3\u7528\u6237\uff09\u3001MAU\uff08\u6708\u6d3b\u8dc3\u7528\u6237\uff09\u3002\u8fd9\u4e24\u4e2a\u6570\u636e\u57fa\u672c\u4e0a\u8bf4\u660e\u4e86\u5e94\u7528\u5f53\u524d\u7684\u7528\u6237\u7fa4\u89c4\u6a21\uff0c\u5728\u7f51\u7edc\u6e38\u620f\u884c\u4e1a\u8fd9\u662f\u8fd0\u8425\u4eba\u5458\u5fc5\u770b\u7684\u4e24\u4e2a\u6307\u6807\u3002\u901a\u5e38\u6d3b\u8dc3\u7528\u6237\u662f\u6307\u5728\u6307\u5b9a\u5468\u671f\u5185\u6709\u542f\u52a8\u7684\u7528\u6237\u3002\u4f46\u662f\u542f\u52a8\u662f\u5426\u771f\u7684\u7b49\u4e8e\u6d3b\u8dc3\u5462\uff1f\u5982\u679c\u5728\u6307\u5b9a\u5468\u671f\u5185\u53ea\u542f\u52a8\u4e86\u4e00\u6b21\uff0c\u800c\u4e14\u65f6\u95f4\u5f88\u77ed\uff0c\u8fd9\u6837\u7684\u7528\u6237\u6d3b\u8dc3\u5ea6\u5176\u5b9e\u5e76\u4e0d\u9ad8\uff08\u5f53\u7136\u5bf9\u67d0\u4e9b\u7279\u6b8a\u7684\u5e94\u7528\u6765\u8bf4\u53ef\u80fd\u7b97\u9ad8\uff0c\u4f8b\u5982\u7528\u6765\u8bb0\u5f55\u5973\u6027\u751f\u7406\u5468\u671f\u7684\u5e94\u7528\uff0c\u4e00\u6708\u542f\u52a8\u4e00\u6b21\u5c31\u591f\u4e86\uff09\u3002\u6240\u4ee5\u5176\u5b9e\u8fd8\u8981\u770b\u53e6\u4e24\u4e2a\u6307\u6807\uff1a\u6bcf\u6b21\u542f\u52a8\u5e73\u5747\u4f7f\u7528\u65f6\u957f\u548c\u6bcf\u4e2a\u7528\u6237\u6bcf\u65e5\u5e73\u5747\u542f\u52a8\u6b21\u6570\u3002\u5f53\u8fd9\u4e24\u4e2a\u6307\u6807\u90fd\u5904\u4e8e\u4e0a\u6da8\u8d8b\u52bf\u65f6\uff0c\u53ef\u4ee5\u80af\u5b9a\u5e94\u7528\u7684\u7528\u6237\u6d3b\u8dc3\u5ea6\u5728\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u9488\u5bf9\u4f7f\u7528\u65f6\u957f\u548c\u542f\u52a8\u6b21\u6570\u7684\u6e20\u9053\u7edf\u8ba1\u540c\u6837\u5f88\u91cd\u8981\u3002\u6211\u4eec\u628a\u5b83\u4eec\u79f0\u4e3a\u6e20\u9053\u7684\u8d28\u91cf\u6570\u636e\uff0c\u5982\u679c\u67d0\u4e2a\u6e20\u9053\u4e0a\u6765\u7684\u7528\u6237\uff0c\u8fd9\u4e24\u4e2a\u6307\u6807\u5f88\u5dee\uff0c\u90a3\u4e48\u5728\u8fd9\u4e2a\u6e20\u9053\u4e0a\u6295\u5165\u592a\u591a\u662f\u6ca1\u6709\u610f\u4e49\u7684\u3002\u6700\u5178\u578b\u7684\u5c31\u662f\u624b\u673a\u6c34\u8d27\u5237\u673a\u7684\u7528\u6237\uff0c\u5f88\u591a\u9884\u7f6e\u7684\u5e94\u7528\u90fd\u662f\u5728\u5237\u673a\u5b8c\u6210\u65f6\u88ab\u6fc0\u6d3b\u7684\u3002\u9488\u5bf9\u8fd9\u79cd\u88ab\u52a8\u6fc0\u6d3b\u7684\u7528\u6237\uff0c\u53ef\u4ee5\u770b\u53e6\u4e00\u4e2a\u6307\u6807\uff0c\u53eb\u4e00\u6b21\u6027\u542f\u52a8\u7528\u6237\u6570\u91cf\uff0c\u4e5f\u5c31\u662f\u8fc4\u4eca\u4e3a\u6b62\u53ea\u542f\u52a8\u8fc7\u4e00\u6b21\u7684\u7528\u6237\u7684\u6570\u91cf\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u6e20\u9053\uff0c\u53e6\u4e00\u4e2a\u548c\u6d3b\u8dc3\u5ea6\u76f8\u5173\u7684\u5206\u6790\u7ef4\u5ea6\u662f\u7248\u672c\u3002\u5404\u4e2a\u7248\u672c\u7684\u4f7f\u7528\u65f6\u957f\u548c\u542f\u52a8\u6b21\u6570\u4e5f\u4f1a\u6709\u5dee\u5f02\u3002\u5bf9\u4ea7\u54c1\u7ecf\u7406\u6765\u8bf4\uff0c\u5206\u6790\u4e0d\u540c\u7248\u672c\u7684\u6d3b\u8dc3\u5ea6\u5dee\u5f02\u6709\u52a9\u4e8e\u4e0d\u65ad\u6539\u8fdb\u5e94\u7528\u3002<\/p>\n\n\n\n<p>3\u20e3\ufe0f\u63d0\u9ad8\u7559\u5b58\u7387\uff08Retention\uff09<\/p>\n\n\n\n<p>\u4e0b\u8f7d\u548c\u5b89\u88c5\u2014\u2014\u4f7f\u7528\u2014\u2014\u5378\u8f7d\u6216\u8005\u9057\u5fd8\uff0c\u8fd9\u662f\u7528\u6237\u5728\u6bcf\u4e2a\u5e94\u7528\u4e2d\u7684\u751f\u547d\u5468\u671f\u3002\u6210\u529f\u7684\u5e94\u7528\u5c31\u662f\u90a3\u4e9b\u80fd\u5c3d\u91cf\u5ef6\u957f\u7528\u6237\u7684\u751f\u547d\u5468\u671f\uff0c\u6700\u5927\u5316\u7528\u6237\u5728\u6b64\u751f\u547d\u5468\u671f\u5185\u7684\u4ef7\u503c\u7684\u5e94\u7528\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5927\u90e8\u5206\u5e94\u7528\uff0c\u5e94\u8be5\u5173\u5fc3\u7684\u662f1-Day Retention \u548c7-Day Retention\u3002\u8fd9\u91cc\u4e4b\u6240\u4ee5\u7528\u82f1\u6587\uff0c\u662f\u56e0\u4e3a\u5176\u4e2d\u6587\u7ffb\u8bd1\u4e0d\u7edf\u4e00\uff0c\u5bb9\u6613\u5f15\u8d77\u6b67\u4e49\u3002<\/p>\n\n\n\n<p>1-Day Retention\u901a\u5e38\u7ffb\u8bd1\u4e3a\u9996\u65e5\u7559\u5b58\u7387\uff0c\u5176\u5b9e\u8fd9\u4e2a\u201c\u9996\u65e5\u201d\u5e76\u4e0d\u662f\u6307\u5e94\u7528\u88ab\u5b89\u88c5\u4f7f\u7528\u7684\u7b2c\u4e00\u5929\uff08\u5047\u8bbe\u65e5\u671f\u4e3aD\uff09\uff0c\u800c\u662fD+1\u65e5\uff0c\u5373\u5b89\u88c5\u4f7f\u7528\u7684\u7b2c\u4e8c\u5929\u3002\u56e0\u4e3a\u5b89\u88c5\u4f7f\u7528\u7684\u7b2c\u4e00\u5929\u6ca1\u6709\u7559\u5b58\u7387\u8fd9\u4e2a\u6982\u5ff5\uff08\u6709\u7684\u8bdd\uff0c\u53ea\u80fd\u662f100%\uff09\u3002<\/p>\n\n\n\n<p>\u5230\u4e86\u7b2c\u4e8c\u5929\uff0c\u524d\u4e00\u5929\u5b89\u88c5\u4f7f\u7528\u7684\u7528\u6237\u4e2d\u8fd8\u6709\u591a\u5c11\u767e\u5206\u6bd4\u7684\u4eba\u8fd8\u5728\u542f\u52a8\u4f7f\u7528\u8fd9\u6b3e\u5e94\u7528\uff0c\u8fd9\u5c31\u662f1-Day Retention\u3002<\/p>\n\n\n\n<p>\u56e0\u4e3a\u662f\u7b2c\u4e8c\u5929\uff0c\u6240\u4ee5\u6709\u4e9b\u6587\u7ae0\u4e2d\u4e5f\u53eb\u201c\u6b21\u65e5\u7559\u5b58\u7387\u201d\u3002<\/p>\n\n\n\n<p>\u540c\u6837\u7684\uff0c7-Day Retention\u662f\u5728D+7\u65e5\u542f\u52a8\u4f7f\u7528\u8fd9\u6b3e\u5e94\u7528\u7684\u5360D\u65e5\u9996\u6b21\u5b89\u88c5\u4f7f\u7528\u8fd9\u6b3e\u5e94\u7528\u7684\u7528\u6237\u603b\u6570\u7684\u767e\u5206\u6bd4\u3002\u901a\u5e38\u7528\u6237\u65b0\u5b89\u88c5\u4f7f\u7528\u540e\u7684\u524d\u51e0\u5929\u662f\u6d41\u5931\u6bd4\u4f8b\u6700\u5927\u7684\u65f6\u671f\u3002\u6240\u4ee5\u8fd9\u4e24\u4e2a\u6307\u6807\u7684\u7559\u5b58\u7387\u5206\u6790\u662f\u6700\u91cd\u8981\u7684\u3002\u66fe\u7ecf\u6709\u6e38\u620f\u884c\u4e1a\u7684\u884c\u5bb6\u6307\u51fa\uff0c\u5982\u679c\u60f3\u6210\u4e3a\u4e00\u6b3e\u6210\u529f\u7684\u6e38\u620f\uff0c1-Day Retention\u8981\u8fbe\u523040%\uff0c 7-Day Retention\u8981\u8fbe\u523020%\u3002<\/p>\n\n\n\n<p>\u6709\u4e9b\u5e94\u7528\u4e0d\u662f\u9700\u8981\u6bcf\u65e5\u542f\u52a8\u7684\uff0c\u90a3\u6837\u7684\u8bdd\u53ef\u4ee5\u770b\u5468\u7559\u5b58\u7387\u3001\u6708\u7559\u5b58\u7387\u7b49\u6307\u6807\uff0c\u4f1a\u66f4\u6709\u610f\u4e49\u3002 \u7559\u5b58\u7387\u4e5f\u662f\u68c0\u9a8c\u6e20\u9053\u7684\u7528\u6237\u8d28\u91cf\u7684\u91cd\u8981\u6307\u6807\uff0c\u5982\u679c\u540c\u4e00\u4e2a\u5e94\u7528\u7684\u67d0\u4e2a\u6e20\u9053\u7684\u9996\u65e5\u7559\u5b58\u7387\u6bd4\u5176\u5b83\u6e20\u9053\u4f4e\u5f88\u591a\uff0c\u90a3\u4e48\u8fd9\u4e2a\u6e20\u9053\u7684\u8d28\u91cf\u662f\u6bd4\u8f83\u5dee\u7684\u3002<\/p>\n\n\n\n<p>4\u20e3\ufe0f\u83b7\u53d6\u6536\u5165\uff08Revenue\uff09<\/p>\n\n\n\n<p>\u5173\u4e8e\u6536\u5165\uff0c\u5927\u5bb6\u6700\u8033\u719f\u80fd\u8be6\u7684\u6307\u6807\u5c31\u662fARPU\uff08\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff09\u503c\u3002\u5bf9\u5e94\u7684\u6bd4\u8f83\u5c11\u63d0\u7684\u8fd8\u6709\u4e2a\u6307\u6807\u53ebARPPU\uff08\u5e73\u5747\u6bcf\u4ed8\u8d39\u7528\u6237\u6536\u5165\uff09\u3002<\/p>\n\n\n\n<p>\u662f\u4e0d\u662fARPPU\u9ad8\uff0cARPU\u5c31\u4e00\u5b9a\u4f1a\u9ad8\u5462\uff1f\u7b54\u6848\u662f\u4e0d\u4e00\u5b9a\u3002\u56e0\u4e3a\u5176\u4e2d\u8fd8\u6709\u4e2a\u6307\u6807\u662f\u4ed8\u8d39\u7528\u6237\u6bd4\u4f8b\uff0c\u4e5f\u5c31\u662f\u4ed8\u8d39\u7528\u6237\u5728\u5168\u90e8\u7528\u6237\u4e2d\u6240\u5360\u7684\u6bd4\u4f8b\u3002\u5982\u679c\u4ed8\u8d39\u7528\u6237\u6bd4\u4f8b\u8f83\u4f4e\uff0c\u90a3\u4e48\u90a3\u4e9b\u6536\u5165\u5747\u644a\u5230\u6240\u6709\u7528\u6237\u8eab\u4e0a\u7684\u5e73\u5747\u503c\u5c31\u4f4e\u4e86\u3002\u901a\u5e38\u6765\u8bf4\uff0c\u5982\u679c\u67d0\u4e2a\u6e38\u620f\u4e3a\u4e86\u63d0\u9ad8ARPPU\uff0c\u63d0\u9ad8\u4e86\u865a\u62df\u9053\u5177\u7684\u4ef7\u683c\uff0c\u90a3\u4e48\u4ed8\u8d39\u7528\u6237\u6bd4\u4f8b\u5c31\u4f1a\u76f8\u5e94\u5730\u964d\u4f4e\u3002\u627e\u5230\u4e00\u4e2aARPPU\u548c\u4ed8\u8d39\u7528\u6237\u6bd4\u4f8b\u7684\u5e73\u8861\u70b9\uff0c\u624d\u80fd\u6700\u5927\u5316\u6536\u5165\u3002<\/p>\n\n\n\n<p>5\u20e3\ufe0f\u81ea\u4f20\u64ad\uff08Referral\uff09<\/p>\n\n\n\n<p>\u81ea\u4f20\u64ad\uff0c\u6216\u8005\u8bf4\u75c5\u6bd2\u5f0f\u8425\u9500\uff0c\u662f\u6700\u8fd1\u5341\u5e74\u624d\u88ab\u5e7f\u6cdb\u7814\u7a76\u7684\u8425\u9500\u65b9\u6cd5\u3002\u867d\u7136\u5927\u5bb6\u90fd\u542c\u8fc7\u4e00\u4e9b\u75c5\u6bd2\u5f0f\u8425\u9500\u7684\u7ecf\u5178\u6848\u4f8b\uff0c\u4f46\u662f\u8981\u8bf4\u600e\u6837\u91cf\u5316\u8bc4\u4f30\u5176\u6548\u679c\uff0c\u5374\u5f88\u5c11\u6709\u4eba\u77e5\u9053K\u56e0\u5b50(K-<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/fact\" target=\"_blank\" title=\"fact\">fact<\/a><\/span>or)\u8fd9\u4e2a\u8861\u91cf\u6307\u6807\u3002\u5176\u5b9eK\u56e0\u5b50\u8fd9\u4e2a\u672f\u8bed\u5e76\u975e\u8d77\u6e90\u4e8e\u5e02\u573a\u5b66\u6216\u8f6f\u4ef6\u4e1a\uff0c\u800c\u662f\u6765\u6e90\u4e8e\u4f20\u67d3\u75c5\u5b66\u3002<\/p>\n\n\n\n<p>K\u56e0\u5b50\u91cf\u5316\u4e86\u611f\u67d3\u7684\u6982\u7387\uff0c\u5373\u4e00\u4e2a\u5df2\u7ecf\u611f\u67d3\u4e86\u75c5\u6bd2\u7684\u5bbf\u4e3b\u6240\u80fd\u63a5\u89e6\u5230\u7684\u6240\u6709\u5bbf\u4e3b\u4e2d\uff0c\u4f1a\u6709\u591a\u5c11\u5bbf\u4e3b\u88ab\u5176\u4f20\u67d3\u4e0a\u75c5\u6bd2\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.growthhk.cn\/tag\/K\u56e0\u5b50\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/K\u56e0\u5b50\" target=\"_blank\" rel=\"noreferrer noopener\">K\u56e0\u5b50<\/a>\u7684\u8ba1\u7b97\u516c\u5f0f\u4e0d\u7b97\u590d\u6742\uff0cK = (\u6bcf\u4e2a\u7528\u6237\u5411\u4ed6\u7684\u670b\u53cb\u4eec\u53d1\u51fa\u7684\u9080\u8bf7\u7684\u6570\u91cf) * (\u63a5\u6536\u5230\u9080\u8bf7\u7684\u4eba\u8f6c\u5316\u4e3a\u65b0\u7528\u6237\u7684\u8f6c\u5316\u7387)\u3002\u5047\u8bbe\u5e73\u5747\u6bcf\u4e2a\u7528\u6237\u4f1a\u541120\u4e2a\u670b\u53cb\u53d1\u51fa\u9080\u8bf7\uff0c\u800c\u5e73\u5747\u7684\u8f6c\u5316\u7387\u4e3a10%\u7684\u8bdd\uff0cK =20*10%=2\u3002\u8fd9\u4e2a\u7ed3\u679c\u8fd8\u7b97\u662f\u4e0d\u9519\u7684\u6548\u679c\u2014\u2014\u5f53K>1\u65f6\uff0c\u7528\u6237\u7fa4\u5c31\u4f1a\u8c61\u6eda\u96ea\u7403\u4e00\u6837\u589e\u5927\u3002\u5982\u679cK&lt;1\u7684\u8bdd\uff0c\u90a3\u4e48\u7528\u6237\u7fa4\u5230\u67d0\u4e2a\u89c4\u6a21\u65f6\u5c31\u4f1a\u505c\u6b62\u901a\u8fc7\u81ea\u4f20\u64ad\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5f88\u9057\u61be\u7684\u662f\uff0c\u5373\u4f7f\u662f\u793e\u4ea4\u7c7b\u7684\u79fb\u52a8\u5e94\u7528\uff0cK\u56e0\u5b50\u5927\u4e8e1\u7684\u4e5f\u5f88\u5c11\u3002\u6240\u4ee5\u7edd\u5927\u90e8\u5206\u79fb\u52a8\u5e94\u7528\u8fd8\u4e0d\u80fd\u5b8c\u5168\u4f9d\u8d56\u4e8e\u81ea\u4f20\u64ad\uff0c\u8fd8\u5fc5\u987b\u548c\u5176\u5b83\u8425\u9500\u65b9\u5f0f\u7ed3\u5408\u3002\u4f46\u662f\u4ece\u4ea7\u54c1\u8bbe\u8ba1\u9636\u6bb5\u5c31\u52a0\u5165\u6709\u5229\u4e8e\u81ea\u4f20\u64ad\u7684\u529f\u80fd\uff0c\u8fd8\u662f\u6709\u5fc5\u8981\u7684\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u6211\u4eec\u5217\u4e3e\u4e86\u5728\u5e94\u7528\u63a8\u5e7f\u8fd0\u8425\u5404\u4e2a\u5c42\u6b21\u9700\u8981\u5173\u6ce8\u7684\u4e00\u4e9b\u6307\u6807\u3002\u5728\u6574\u4e2aAARRR\u6a21\u578b\u4e2d\uff0c\u8fd9\u4e9b\u91cf\u5316\u6307\u6807\u90fd\u5177\u6709\u5f88\u91cd\u8981\u7684\u5730\u4f4d\uff0c\u800c\u4e14\u5f88\u591a\u6307\u6807\u7684\u5f71\u54cd\u529b\u662f\u8de8\u591a\u4e2a\u5c42\u6b21\u7684\u3002\u53ca\u65f6\u51c6\u786e\u5730\u83b7\u53d6\u8fd9\u4e9b\u6307\u6807\u7684\u5177\u4f53\u6570\u636e\uff0c\u5bf9\u4e8e\u6210\u529f\u8fd0\u8425\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98\" target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%E8%A7%86%E9%A2%91%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\">\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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