{"id":42832,"date":"2021-07-09T23:26:12","date_gmt":"2021-07-09T15:26:12","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=42832"},"modified":"2021-07-09T23:26:54","modified_gmt":"2021-07-09T15:26:54","slug":"%e6%89%93%e7%88%86%e5%8f%a3%e7%a2%91%ef%bc%9a3000%e4%b8%87%e4%b9%b0%e6%9d%a5%e7%9a%84kol%e9%ab%98%e8%bd%ac%e5%8c%96%e6%8a%95%e6%94%be3-0%e7%89%88%ef%bd%9c%e6%9c%a8%e5%85%b0%e5%a7%90","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/42832.html","title":{"rendered":"\u6253\u7206\u53e3\u7891\uff1a3000\u4e07\u4e70\u6765\u7684KOL\u9ad8\u8f6c\u5316\u6295\u653e3.0\u7248\uff5c\u6728\u5170\u59d0"},"content":{"rendered":"\n<p>\u672c\u6587\u8282\u9009\u81ea\u6211\u7684\u65b0\u4e66\u300a\u6253\u7206\u53e3\u7891\uff1a0\u5230150\u4ebf\u7684\u54c1\u724c\u65b9\u6cd5\u8bba\u300b\u7b2c\u516d\u7ae0\u5185\u5bb9\uff1a<strong>\u300a\u5982\u4f55\u505a\u5230\u5e7f\u544a\u8d391\u5e74\u4e0d\u52303000\u4e07\u5374\u505a\u51fa\u8d85\u4ebf\u54c1\u724c\u6548\u679c\uff1f\u300b<\/strong><\/p>\n\n\n\n<p>\u8fd1\u51e0\u5e74\u6765\uff0c<a href=\"https:\/\/www.growthhk.cn\/tag\/KOL\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/KOL\" target=\"_blank\" rel=\"noreferrer noopener\">KOL<\/a>\u5e26\u8d27\u5728\u5404\u5927MCN\u673a\u6784\u3001\u5e7f\u544a\u516c\u53f8\u548c\u793e\u4ea4\u5e73\u53f0\u7684\u63a8\u52a8\u4e0b\uff0c\u51e0\u4e4e\u6210\u4e3a\u4e86\u6bcf\u4e2a\u54c1\u724c\u5e7f\u544a\u6295\u653e\u7684\u6807\u914d\u3002<\/p>\n\n\n\n<p>\u4e71\u82b1\u6e10\u5165\u8ff7\u4eba\u773c\uff0c\u5728<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kol\" title=\"KOL\" target=\"_blank\">KOL<\/a><\/span>\u5e26\u8d27\u6d6a\u6f6e\u88f9\u631f\u4e2d\uff0c\u4f34\u968f\u7740\u6c34\u6da8\u8239\u9ad8\u7684\u5e7f\u544a\u8d39\u800c\u6765\u7684\uff0c\u70ae\u8f70KOL\u6d41\u91cf\u9020\u5047\u7684\u8a00\u8bba\u4e5f\u5f00\u59cb\u5c42\u51fa\u4e0d\u7a77\uff0c\u4e3a\u6211\u4eec\u6380\u8d77\u4e86\u7f51\u7ea2\u5e26\u8d27\u7684\u76d6\u5934\u4e00\u89d2\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5728\u6d41\u91cf\u8d8a\u6765\u8d8a\u8d35\uff0c\u6d41\u91cf\u6c34\u5206\u8d8a\u6765\u8d8a\u4e25\u91cd\u7684\u4eca\u5929\uff0c\u6211\u53c8\u662f\u600e\u4e48\u6253\u7834\u8fd9\u4e2a\u9b54\u5492\uff0c\u7528\u4e00\u5e74\u4e0d\u52303000\u4e07\u7684\u5e7f\u544a\u8d39\u628a\u540d\u521b\u4f18\u54c1\u505a\u51fa\u8d85\u4ebf\u7684\u54c1\u724c\u6548\u679c\u7684\u5462\uff1f<\/p>\n\n\n\n<p>\u5728\u8fc7\u53bb\u51e0\u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u6211\u4eec\u82b1\u8d39\u4e86\u5f88\u591a\u7684\u65f6\u95f4\u53bb\u7814\u7a76\u5f53\u4e0b\u6700\u65b0\u7684\u8425\u9500\u73a9\u6cd5\uff0c\u4e5f\u603b\u7ed3\u51fa\u4e86\u4e00\u5957\u4e25\u8c28\u800c\u6709\u6280\u5de7\u7684\u5a92\u4ecb\u6295\u653e\u7b56\u7565\u3002\u8fd9\u5957\u65b9\u6cd5\u8bba\uff0c\u53ef\u4ee5\u8bf4\u662f\u6211\u4eec\u8fd9\u4e9b\u5e74\u7528\u94b1\u7838\u51fa\u6765\u7684\u6295\u653e\u7cbe\u9ad3\u603b\u7ed3\uff0c\u6bcf\u4e00\u6761\u7ecf\u9a8c\u7684\u80cc\u540e\u90fd\u51dd\u7ed3\u7740\u6211\u4eec\u4e0eMCN\u673a\u6784\u3001\u5e7f\u544a\u516c\u53f8\u548cKOL\u4eec\u6597\u667a\u6597\u52c7\u7684\u7ed3\u6676\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KOL\u3001KOC\u3001\u4e3b\u64ad\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8981\u6df1\u5165\u7406\u89e3KOL\u8425\u9500\u4e4b\u524d\uff0c\u5fc5\u987b\u5148\u7406\u89e3\u51e0\u4e2a\u5173\u952e\u4e13\u4e1a\u672f\u8bed\u548c\u884c\u4e1a\u73b0\u8c61\u3002<\/p>\n\n\n\n<p><strong>KOL \uff08Key Opinion Leader\uff09<\/strong><\/p>\n\n\n\n<p>\u76ee\u524d\u4e3b\u6d41\u5b9a\u4e49\u7684KOL\uff0c\u53ef\u4ee5\u5206\u4e3a\u4e24\u79cd\u7c7b\u578b\u2014\u2014\u8de8\u754c\u578b\u548c\u5782\u76f4\u578b\uff1a<\/p>\n\n\n\n<p>\u8de8\u754c\u578b\u4e00\u822c\u5c5e\u4e8e\u5934\u90e8KOL\uff0c\u7279\u70b9\u662fIP\u5c5e\u6027\u5f3a\uff0c\u7c89\u4e1d\u5c31\u50cf\u4ed6\u4eec\u7684\u4fe1\u5f92\u4e00\u6837\uff0c\u56e0\u4e3a\u4fe1\u4efb\u6240\u4ee5\u4f1a\u8ddf\u7740\u8fbe\u4eba\u4e70\uff0c\u5177\u6709\u9ad8\u8986\u76d6\u7684\u7279\u5f81\u3002\u8fd9\u4e9b\u5934\u90e8KOL\u53ef\u4ee5\u4f5c\u4e3a\u8bdd\u9898\u5f15\u9886\u8005\uff0c\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u4f20\u64ad\u4e0a\u7684\u7834\u5708\uff0c\u8fc5\u901f\u6253\u5f00\u77e5\u540d\u5ea6\uff0c\u5f15\u53d1\u516c\u5173\u7684\u5c5e\u6027\uff1b<\/p>\n\n\n\n<p>\u5782\u76f4\u578b\u901a\u5e38\u5c5e\u4e8e\u4e2d\u8170\u90e8KOL\uff0c\u4ed6\u4eec\u5728\u5782\u76f4\u9886\u57df\u8015\u8018\u5f97\u66f4\u6df1\uff0c\u5185\u5bb9\u9488\u5bf9\u6027\u66f4\u5f3a\uff0c\u80fd\u591f\u6fc0\u53d1\u6df1\u5ea6\u7684\u5708\u5c42\u4f20\u64ad\u5185\u5bb9\uff0c\u5f62\u6210\u54c1\u724c\u5fe0\u8bda\u5ea6\u53ca\u9ad8\u8f6c\u5316\uff0c\u66f4\u52a0\u9002\u5408\u65e5\u5e38\u6295\u653e\u53ca\u5e26\u8d27\u7ec4\u5408\u6295\u653e\u3002<\/p>\n\n\n\n<p><strong>KOC\uff08Key Opinion Consumer\uff09<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.growthhk.cn\/tag\/KOc\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/KOc\" target=\"_blank\" rel=\"noreferrer noopener\">KOC<\/a>\u5728\u7b2c\u4e09\u7ae0\u7684\u5185\u5bb9\u4e2d\uff0c\u6211\u6709\u7a0d\u5fae\u5bf9\u8fd9\u4e2a\u8bcd\u8fdb\u884c\u89e3\u6790\u8fc7\uff0c\u4e3a\u65b9\u4fbf\u5927\u5bb6\u7406\u89e3\uff0c\u5728\u8fd9\u91cc\u6211\u518d\u8865\u5145\u4e00\u4e0b\u3002<\/p>\n\n\n\n<p>KOC\u867d\u7136\u662f\u65b0\u9020\u8bcd\uff0c\u5374\u662f\u8001\u6982\u5ff5\uff0c\u5b83\u7684\u8bde\u751f\u8ba9\u793e\u4ea4\u5e73\u53f0\u7684\u8bdd\u8bed\u66f4\u52a0\u5e73\u6743\uff0c\u4e5f\u503e\u659c\u4e86\u638c\u63e1\u4fe1\u606f\u5784\u65ad\u6743\u7684\u5a92\u4f53\u548c\u8ba4\u77e5\u76c8\u4f59\u7684\u5934\u90e8KOL\u4eec\u7ad9\u5728\u8bdd\u8bed\u6743\u9876\u7aef\u7684\u5929\u79e4\uff0c\u4f7f\u5f97\u201c\u7d20\u4eba\u610f\u89c1\u9886\u8896\u201d\u6709\u4e86\u66f4\u591a\u81ea\u6211\u8868\u8fbe\u7684\u7a7a\u95f4\u3002<\/p>\n\n\n\n<p>KOC\u7279\u70b9\u662f\u7c89\u4e1d\u91cf\u867d\u7136\u4e0d\u5927\uff0c\u4f46\u4ee5\u91cf\u53d6\u80dc\uff0c\u5185\u5bb9\u771f\u5b9e\uff0c\u7c89\u4e1d\u6d3b\u8dc3\u5ea6\u548c\u9ecf\u6027\u90fd\u6bd4\u8f83\u9ad8\uff0c\u5c5e\u4e8e\u5e7f\u6492\u7f51\u94fa\u91cf\u578b\u3002<\/p>\n\n\n\n<p><strong>\u4e3b\u64ad<\/strong><\/p>\n\n\n\n<p>\u76f4\u64ad\u5e26\u8d27\u8fd1\u5e74\u706b\u4e86\uff0c\u5b83\u7684\u8fd9\u79cd\u76f4\u63a5\u3001\u5373\u65f6\u6027\uff0c\u6253\u7834\u4e86\u7269\u7406\u8ddd\u79bb\uff0c\u5e2e\u52a9\u54c1\u724c\u66f4\u5feb\u901f\u7684\u4e0e\u7528\u6237\u6c9f\u901a\uff0c\u8ba9\u90e8\u5206\u5c0f\u800c\u7f8e\u7684\u65b0\u54c1\u724c\u5b9e\u73b0\u4e86\u9006\u98ce\u7ffb\u76d8\u3002\u76f4\u64ad\u7684\u706b\u7206\u4e5f\u8ba9\u6dd8\u5b9d\u7684\u674e\u4f73\u7426\u3001\u8587\u5a05\u3001\u5feb\u624b\u7684\u8f9b\u6709\u5fd7\u3001\u6296\u97f3\u7684\u725b\u8089\u54e5\u7b49\u5934\u90e8\u4e3b\u64ad\uff0c\u90fd\u5728\u5404\u81ea\u9886\u57df\u91cc\u7ad9\u4e0a\u4e86\u7535\u5546\u5e26\u8d27\u7684C\u4f4d\u3002<\/p>\n\n\n\n<p>\u4f46\u6211\u8ba4\u4e3a\uff0c\u7535\u5546\u4e3b\u64ad\u548cKOL\u672c\u8d28\u4e0a\u8fd8\u662f\u6709\u533a\u522b\u7684\u3002<\/p>\n\n\n\n<p>KOL\u66f4\u50cf\u662f\u5185\u5bb9\u521b\u4f5c\u8005\uff0c\u4ed6\u4eec\u5bf9\u4ea7\u54c1\u7684\u8bb2\u89e3\u66f4\u591a\u7684\u662f\u6d88\u8d39\u8005\u89c6\u89d2\uff0c\u901a\u8fc7\u5728\u793e\u4ea4\u5e73\u53f0\u8f93\u51fa\u81ea\u5df1\u64c5\u957f\u7684\u5e72\u8d27\u5185\u5bb9\uff0c\u6bd4\u5982\u6d4b\u8bc4\u4f53\u9a8c\u3001\u6bb5\u5b50\u3001\u60c5\u611f\u9e21\u6c64\u3001\u79cd\u8349\u63a8\u8350\u3001\u65f6\u5c1a\u7a7f\u642d\u7b49\u7b49\uff0c\u521b\u9020\u4e00\u79cd\u201c\u5355\u72ec\u8bc4\u4f30\u201d\u73af\u5883\uff0c\u8ba9\u7528\u6237\u53ef\u4ee5\u6c89\u6d78\u5f0f\u5730\u611f\u53d7\u4ea7\u54c1\u4ef7\u503c\uff0c\u8fdb\u800c\u52a0\u5feb\u4ed6\u4eec\u4e0b\u4e00\u6b65\u7684\u51b3\u7b56\uff0c\u8da3\u5473\u6027\u66f4\u5f3a\u3002<\/p>\n\n\n\n<p>\u800c\u4e3b\u64ad\u66f4\u50cf\u662f\u4e70\u624b\u6216\u662f\u9500\u552e\uff0c\u5c5e\u4e8e\u5728\u6d88\u8d39\u8005\u9009\u8d2d\u524d\u7684\u52a9\u63a8\u624b\uff0c\u901a\u8fc7\u4ecb\u7ecd\u3001\u63a8\u8350\u7684\u65b9\u5f0f\u628a\u6d88\u8d39\u8005\u5f15\u6d41\u5230\u5546\u5bb6\u7684\u5e97\u94fa\u8fdb\u884c\u6d88\u8d39\uff0c\u76ee\u7684\u6027\u66f4\u5f3a\uff0c\u8da3\u5473\u6027\u66f4\u5c11\u3002<\/p>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0cKOL\u5728\u5185\u5bb9\u7aef\u7684\u8f93\u51fa\u770b\u91cd\u7684\u66f4\u591a\u662f\uff1a\u793e\u4f1a\u70ed\u70b9\u3001\u7c89\u4e1d\u5171\u9e23\u3001\u73a9\u6897\u6296\u5305\u88b1\uff1b\u4e3b\u64ad\u770b\u91cd\u7684\u662f\uff1a\u4ea7\u54c1\u8d28\u91cf\u3001\u72ec\u7279\u5de5\u827a\u3001\u4fc3\u9500\u6700\u4f4e\u4ef7\u3002<\/p>\n\n\n\n<p>\u4f46\u65e0\u8bba\u662fKOL\u3001KOC\u8fd8\u662f\u4e3b\u64ad\uff0c\u4ece\u65e9\u524d\u7684\u7535\u89c6\u5bfc\u8d2d\uff0c\u535a\u5ba2\u8d34\u5427\u7b49\u8bba\u575b\uff0c\u5230\u5fae\u535a\u5fae\u4fe1\u4e95\u55b7\uff0c\u518d\u5230\u73b0\u5728\u7684\u6296\u97f3\u5feb\u624b\u6dd8\u5b9d\u76f4\u64ad\u7b49\u77ed\u89c6\u9891\u5e73\u53f0\uff0c\u4e5f\u662f\u7ecf\u5386\u4e86\u4e00\u756a\u5927\u6d6a\u6dd8\u6c99\u3002\u4f46\u6838\u5fc3\u8d8b\u52bf\u662f\u4e0d\u53d8\u7684\uff0c\u6709\u6d41\u91cf\u7684\u5730\u65b9\u5c31\u6709\u6c5f\u6e56\uff0c\u53ea\u662f\u6709\u4eba\u5356\u7684\u662f\u5e26\u8d27\u80fd\u529b\u3001\u6709\u4eba\u5356\u7684\u662f\u53e3\u7891\u5f71\u54cd\u529b\u3001\u6709\u4eba\u5356\u7684\u662f\u54c1\u724c\u80cc\u4e66\uff0c\u90fd\u4ee3\u8868\u4e86\u67d0\u4e2a\u5708\u5c42\u7684\u53d1\u58f0\u53e3\u3002<\/p>\n\n\n\n<p>\u4e09\u8005\u7684\u533a\u5206\uff0c\u66f4\u591a\u662f\u63a8\u5e7f\u6392\u5175\u5e03\u9635\u7684\u533a\u5206\u3002\u4e3b\u64ad\u8d1f\u8d23\u5e26\u8d27\uff0c\u5934\u90e8KOL\u8d1f\u8d23\u80cc\u4e66\uff0c\u4e2d\u8170\u90e8KOL\u8d1f\u8d23\u8bdd\u9898\u9020\u52bf\uff0cKOC\u5219\u50cf\u9175\u6bcd\u4e00\u6837\u4e0b\u6c89\u5230\u771f\u5b9e\u6d88\u8d39\u4eba\u7fa4\u91cc\uff0c\u5b83\u4eec\u90fd\u662f\u5e7f\u544a\u6295\u653e\u77e9\u9635\u4e2d\u4e0d\u53ef\u7f3a\u5931\u7684\u4e00\u73af\uff0c\u662f\u4e92\u8865\u7684\u91d1\u5b57\u5854\u77e9\u9635\u8425\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec5\u670910%\uff5e20%\u7684KOL\u4e0d\u5237\u91cf<\/strong><\/h2>\n\n\n\n<p>\u9996\u5148\uff0c\u6211\u8981\u5148\u7ed9\u54c1\u724c\u65b9\u6253\u4e2a\u9884\u9632\u9488\u3002<\/p>\n\n\n\n<p>\u636e\u4e1a\u5185\u77e5\u60c5\u4eba\u58eb\u5728\u63a5\u53d7\u71c3\u8d22\u7ecf\u91c7\u8bbf\u65f6\u900f\u9732\uff0c\u4ed6\u6240\u5c5e\u7684MCN\u516c\u53f8KOL\u4ec5\u670910%-20%\u662f\u4e0d\u4e70\u91cf\u7684\uff0cMCN\u673a\u6784\u4e3a\u535a\u4e3b\u5237\u91cf\u65e9\u5df2\u7ecf\u6210\u4e3a\u884c\u4e1a\u7684\u6f5c\u89c4\u5219\u3002<\/p>\n\n\n\n<p>2019\u5e742\u6708\uff0c\u592e\u89c6\u65b0\u95fb\u66fe\u7ecf\u66dd\u5149\u8fc7\u901a\u8fc7\u5237\u865a\u5047\u6570\u636e\u6765\u63d0\u5347\u6d41\u91cf\u80cc\u540e\u7684\u4ea7\u4e1a\u94fe\u3002<\/p>\n\n\n\n<p>\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\uff0c\u67d0\u4e9b\u7528\u6237\u53d1\u5e03\u7684\u5185\u5bb9\uff0c\u83b7\u5f97\u6d4f\u89c8\u91cf\u6216\u70b9\u8d5e\u6570\u5f80\u5f80\u8f7b\u6613\u5c31\u80fd\u7a81\u7834\u767e\u4e07\u3001\u5343\u4e07\u751a\u81f3\u4e0a\u4ebf\uff0c\u5176\u5b9e\u80cc\u540e\u5c31\u662f\u4e00\u7cfb\u5217\u6c34\u519b\u548c\u865a\u5047\u6570\u636e\u7684\u652f\u6491\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\uff1f\u56e0\u4e3a\u6709\u771f\u5b9e\u6d41\u91cf\u7684KOL\u4ef7\u683c\u592a\u9ad8\u4e86\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u50cf\u4e01\u9999\u533b\u751f\u3001\u6df1\u591c\u53d1\u5ab8\u3001\u674e\u4f73\u7426\u3001\u8587\u5a05\u8fd9\u79cd\u4f18\u8d28KOL\/\u4e3b\u64ad\u5e7f\u544a\u591a\uff0c\u4e5f\u5f88\u6311\u54c1\u724c\u65b9\u7684\u5b9e\u529b\u3002\u4e0a\u5e7f\u544a\u9700\u8981\u6392\u961f\uff0c\u4e14\u4e3a\u4e86\u4fdd\u8bc1\u201c\u683c\u8c03\u201d\uff0c\u5176\u5f80\u5f80\u5bf9\u5e7f\u544a\u5185\u5bb9\u6216\u662f\u5e26\u8d27\u7684\u4ea7\u54c1\u6709\u8f83\u4e25\u683c\u7684\u5ba1\u6838\uff0c\u8fd9\u5bf9\u54c1\u724c\u65b9\u7684\u63a8\u5e7f\u80fd\u529b\u4e5f\u63d0\u51fa\u4e86\u8981\u6c42\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u81ea\u5efa\u5e7f\u544a\u8425\u9500\u7cfb\u7edf\uff0c\u6253\u901a\u4f9b\u9700\u4e24\u65b9\uff0c\u5e76\u4ece\u4ea4\u6613\u4e2d\u62bd\u53d6\u4f63\u91d1\uff0c\u8fd9\u5728\u5f53\u4e0b\u5404\u5927\u4e92\u8054\u7f51\u5e73\u53f0\u4e2d\u5df2\u51e0\u4e4e\u662f\u6807\u914d\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u73b0\u5728KOL\u5728\u5e73\u53f0\u4e0a\u53d1\u5e26\u54c1\u724c\u690d\u5165\u7684\u5185\u5bb9\uff0c\u90fd\u9700\u8981\u4ea4\u4e00\u7b14\u201c\u8fc7\u8def\u8d39\u201d\uff0c\u4e0d\u7136\u5185\u5bb9\u662f\u4f1a\u88ab\u9650\u6d41\u7684\u3002<\/p>\n\n\n\n<p>\u4ee5<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u4e3a\u4f8b\uff0c\u53ea\u6709\u5728\u7ecf\u8fc7\u5c0f\u7ea2\u4e66\u5e73\u53f0\u5ba1\u6838\uff0c\u6210\u4e3a\u201c\u54c1\u724c\u5408\u4f5c\u4eba\u201d\u540e\uff0cKOL\u624d\u53ef\u5728\u5c0f\u7ea2\u4e66\u4e0a\u63a5\u5e7f\u544a\u3002\u8fd8\u6709\u5fae\u535a\uff0c\u9664\u4e86\u8d2d\u4e70\u201c\u7c89\u4e1d\u5934\u6761\u201d\u8fd9\u4e2a\u786c\u6027\u8d39\u7528\u4e4b\u5916\uff0c\u6709\u65f6\u8fd8\u9700\u8981\u4e70\u201c\u7c89\u4e1d\u901a\u201d\u7b49\u4ed8\u8d39\u4ea7\u54c1\uff0c\u8fd9\u6837KOL\u53d1\u5e03\u7684\u5e7f\u544a\u5185\u5bb9\u624d\u4f1a\u6709\u6d41\u91cf\uff0c\u4e0d\u7136\u53d1\u51fa\u53bb\u7684\u5185\u5bb9\u518d\u597d\uff0c\u7c89\u4e1d\u90fd\u662f\u770b\u4e0d\u5230\u7684\u3002<\/p>\n\n\n\n<p>\u4f9b\u9700\u5173\u7cfb\u7684\u5931\u8861\uff0c\u5bfc\u81f4\u4eceKOL\u2014\u2014MCN\u673a\u6784\u2014\u2014\u5e7f\u544a\u516c\u53f8\u2014\u2014\u54c1\u724c\u65b9\uff0c\u6700\u540e\u54c1\u724c\u65b9\u62ff\u5230\u7684KOL\u62a5\u4ef7\uff0c\u5f88\u53ef\u80fd\u662f\u7ecf\u8fc7\u597d\u51e0\u624b\u5c42\u5c42\u52a0\u4ef7\u4e4b\u540e\u7684\u62a5\u4ef7\u3002<\/p>\n\n\n\n<p>\u800cMCN\u673a\u6784\u3001\u5e7f\u544a\u516c\u53f8\u8981\u8d5a\u94b1\uff0cKOL\u8981\u5403\u996d\uff0c\u8001\u677f\u8981\u770b\u6570\u636e\uff0c\u7532\u65b9\u8981\u9ad8\u6027\u4ef7\u6bd4\u7684KOL\u548cKPI\uff0c\u8fd9\u6837\u201c\u5237\u91cf\u201d\u5c31\u81ea\u7136\u800c\u7136\u5f62\u6210\u4e86\u4e00\u6761\u7a33\u5b9a\u7684\u7070\u8272\u4ea7\u4e1a\u94fe\u3002<\/p>\n\n\n\n<p>\u6700\u91cd\u8981\u7684\u4e00\u70b9\u662f\uff0c\u73b0\u5728\u5e02\u573a\u4e0a\uff0c\u5237\u70b9\u51fb\u3001\u9876\u8d34\u7684\u9020\u5047\u6210\u672c\u592a\u4f4e\u4e86\uff0c\u54c1\u724c\u65b9\u6295\u5165\u51e0\u4e07\u3001\u51e0\u5341\u4e07\u7684\u5e7f\u544a\uff0c\u6c34\u53f7\u53ea\u9700\u8981\u4e0d\u52301000\u5143\u5c31\u53ef\u4ee5\u201c\u539f\u521b\u201d\u4e00\u4e2a10\u4e07+\uff0c\u5e76\u5728\u8f6c\u53d1\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u4e0a\u5e2e\u4f60\u5b89\u6392\u5f97\u660e\u660e\u767d\u767d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u505a\u597dKOL\u6295\u653e\u76845\u5927\u5173\u952e\u6b65\u9aa4<\/strong><\/h2>\n\n\n\n<p>\u5173\u4e8e\u505a\u597dKOL\u6295\u653e\uff0c\u6211\u603b\u7ed3\u4e3a\u4e865\u4e2a\u5173\u952e\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"634\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-53.png\" alt=\"\" class=\"wp-image-42835\"\/><figcaption>\u6765\u6e90\uff1a\u300a\u6253\u7206\u53e3\u7891\u300bP227-KOL\u65b9\u6cd5\u8bba\u6295\u653e\u6a21\u578b<\/figcaption><\/figure><\/div>\n\n\n\n<ul 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class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1058\" height=\"584\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-54.png\" alt=\"\" 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class=\"wp-image-42837\"\/><figcaption>\u6765\u6e90\uff1a\u300a\u6253\u7206\u53e3\u7891\u300bP231-\u9700\u6c42\u7b80\u62a5<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u4ee5\u4e0a\u8fd9\u5f20\u56fe\u662f\u4e4b\u524d\u6211\u5728\u540d\u521b\u4f18\u54c1\u505a\u9879\u76ee\u63a8\u5e7f\u65f6\u5019\u7528\u7684\u4e0b\u5355\u9700\u6c42\u6a21\u677f\uff0c\u5305\u542b\u4e86\u9700\u6c42\u80cc\u666f\u3001\u9879\u76ee\u76ee\u6807\u3001KOL\u5c5e\u6027\uff08\u5782\u76f4\u7c7b\u5360\u6bd4\uff0c\u975e\u5782\u76f4\u7c7b\u5360\u6bd4\uff09\u3001\u5185\u5bb9\u4ea7\u51fa\u548c\u63d0\u4ea4\u65f6\u95f4\u7b49\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u63a8\u5e7f\u9700\u6c42\u548c\u9884\u7b97\uff0c\u7136\u540e\u8ba9\u5e7f\u544a\u516c\u53f8\/\u5a92\u4ecb\u5e73\u53f0\u63d0\u4f9b\u8d44\u6e90\u548c\u62a5\u4ef7\u5355\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u54c1\u724c\u5bb9\u6613\u72af\u7684\u4e00\u4e2a\u9519\u8bef\u662f\u53ea\u770b\u5a92\u4ecb\u5e73\u53f0\u63d0\u4f9b\u7684\u6570\u636e\u5c31\u51b3\u5b9a\u6295\u653e\u3002\u4f46\u9700\u8981\u4e86\u89e3\u7684\u4e00\u70b9\u662f\uff0c\u5927\u591a\u6570\u5a92\u4ecb\u5e73\u53f0\u7684\u62a5\u4ef7\uff0c\u90fd\u662f\u4ee5KOL\u7684\u7c89\u4e1d\u6570\u4e3a\u6807\u51c6\u8fdb\u884c\u6392\u540d\uff0c\u7c89\u4e1d\u57fa\u6570\u8d8a\u5927\u7684\u5e7f\u544a\u8d39\u7528\u8d8a\u8d35\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f46\u5355\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u9009\u62e9KOL\u6295\u653e\uff0c\u4e5f\u662f\u5b8c\u5168\u65e0\u6cd5\u4fdd\u8bc1\u6295\u653e\u6548\u679c\u7684\u3002\u9488\u5bf9\u5a92\u4ecb\u5e73\u53f0\u548cKOL\u8bc4\u4f30\uff0c\u6211\u4eec\u7684\u505a\u6cd5\u662f\uff1a<strong>\u4eba\u5de5\u6838\u5b9eKOL\u771f\u5b9e\u6570\u636e\u3002<\/strong><\/p>\n\n\n\n<p>\u4eba\u5de5\u6838\u5b9eKOL\u6570\u636e\u662f\u82e6\u6d3b\u7d2f\u6d3b\uff0c\u65f6\u95f4\u6210\u672c\u3001\u4eba\u529b\u6210\u672c\u3001\u6c9f\u901a\u6210\u672c\u975e\u5e38\u5927\uff0c\u4f46\u662f\u662f\u6211\u4eec\u4e00\u5b9a\u8981\u53bb\u505a\u7684\u4e00\u4ef6\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p>\u6211\u4f1a\u8981\u6c42\u56e2\u961f\u9488\u5bf9\u610f\u5411\u6295\u653e\u7684\u6bcf\u4e00\u4e2aKOL\uff0c\u4e00\u4e00\u70b9\u8fdb\u53bb\u4ed6\u4eec\u7684\u4e3b\u9875\uff0c\u505a\u597dKOL\u6570\u636e\u5206\u6790\u3002<\/p>\n\n\n\n<p><strong>1\u3001\u7c89\u4e1d\u753b\u50cf\u5339\u914d\u5ea6\u3002<\/strong>\u8fd9\u4e2a\u662f\u7b5b\u9009KOL\u7684\u524d\u63d0\uff0c\u5305\u542b\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u57df\u548c\u6d88\u8d39\u80fd\u529b\u7b49\uff0c\u8981\u5951\u5408\u54c1\u724c\u7684\u8c03\u6027\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u6d3b\u8dc3\u5ea6\u3002<\/strong>\u901a\u8fc7\u57fa\u7840\u6570\u6765\u5982\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u3001\u6536\u85cf\u7b49\u6570\u636e\uff1b\u5c24\u5176\u662f\u8bc4\u8bba\uff0c\u5728\u5185\u90e8\u6211\u4eec\u79f0\u4e4b\u4e3a\u201c\u6df1\u5ea6\u4e92\u52a8\u4ef7\u503c\u201d\u7684\u8bc4\u5224\u6807\u51c6\uff0c\u662f\u7528\u6765\u5224\u65ad\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u7684\u771f\u5b9e\u53cd\u9988\u4ee5\u53ca\u5185\u5bb9\u8d28\u91cf\u7684\u91cd\u8981\u6807\u51c6\u4e4b\u4e00\uff0c\u5bf9KOL\u7b5b\u9009\u6709\u5f88\u5927\u7684\u6307\u5bfc\u4ef7\u503c\u3002<\/p>\n\n\n\n<p><strong>3\u3001\u5185\u5bb9\u8d28\u91cf\u3002<\/strong>\u8fd9\u65f6\u53ef\u4ee5\u8bc4\u4f30KOL\u8fc7\u5f80\u4e3a\u5176\u4ed6\u54c1\u724c\u64b0\u5199\u7684\u5185\u5bb9\uff0c\u662f\u5426\u80fd\u7ed3\u5408\u54c1\u724c\u65b9\u548cKOL\u81ea\u5df1\u7684\u7279\u70b9\uff0c\u8fdb\u884c\u4e2a\u6027\u5316\u7684\u8868\u8fbe\uff0c\u662f\u5426\u80fd\u5145\u5206\u5448\u73b0\u4ea7\u54c1\u529f\u6548\u3001\u6838\u5fc3\u5356\u70b9\u7b49\u4e13\u4e1a\u5185\u5bb9\uff0c\u4e14\u4ee5\u6d45\u663e\u6709\u8da3\u7684\u65b9\u5f0f\u4f20\u8fbe\u7ed9\u7c89\u4e1d\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u4eba\u5de5\u53bb\u9274\u522bKOL\u6570\u636e\u771f\u5047\u4e4b\u5916\uff0c\u8fd8\u53ef\u4ee5\u5de7\u7528\u5de5\u5177\u505a\u597d\u8bc4\u4f30\u3002\u76ee\u524d\u5f88\u591a\u5e73\u53f0\u6709\u76d1\u6d4b\u529f\u80fd\uff0c\u6bd4\u5982\u65b0\u699c\u3001\u897f\u74dc\u6570\u636e\u7b49\u3002<\/p>\n\n\n\n<p>\u5728\u6295\u653e\u524d\uff0c\u53ef\u4ee5\u5148\u9488\u5bf9\u610f\u5411\u5408\u4f5c\u7684KOL\u8fdb\u884c\u5206\u949f\u7ea7\u7684\u76d1\u6d4b\u3002\u4ee5\u516c\u4f17\u53f7\u6295\u653e\u4e3a\u4f8b\uff0c\u6211\u4eec\u7684\u7ecf\u9a8c\u662f\uff0c\u5148\u627e\u5230\u8fd9\u4e2aKOL\u5f53\u5929\u7684\u5e7f\u544a\u63a8\u6587\uff0c\u770b\u4e0b\u53d1\u5e03\u540e\u51e0\u4e2a\u5c0f\u65f6\u7684\u6570\u636e\uff0c\u518d\u5728\u591c\u95f41\u70b9-5\u70b9\u65f6\u95f4\u6bb5\u76d1\u6d4b\u4e00\u4e0b\u6570\u636e\u6d6e\u52a8\uff0c\u5982\u679c\u5728\u8fd9\u4e2a\u65f6\u95f4\u6bb5\u6570\u636e\u4f9d\u7136\u5728\u6301\u7eed\u589e\u52a0\uff0c\u90a3\u4e48\u662f\u6c34\u5206\u65e0\u7591\u4e86\u3002<\/p>\n\n\n\n<p>\u6d4b\u8bd5\u8fc7\u7684\u4f18\u8d28KOL\u6211\u4eec\u4f1a\u548c\u5a92\u4ecb\u5e73\u53f0\u7b7e\u6846\u67b6\u534f\u8bae\u8fdb\u884c\u957f\u671f\u5408\u4f5c\uff0c\u4e00\u6765\u53ef\u4ee5\u8ba9\u81ea\u8eab\u54c1\u724c\u4e0eKOL\u6df1\u5ea6\u7ed1\u5b9a\uff0c\u76f4\u63a5\u628aKOL\u7684\u7c89\u4e1d\u53d8\u6210\u54c1\u724c\u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class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"637\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-57.png\" alt=\"\" class=\"wp-image-42839\"\/><figcaption>\u6765\u6e90\uff1a\u300a\u6253\u7206\u53e3\u7891\u300bP237-\u63a8\u5e7f\u8282\u594f\u8868<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u4e0a\u56fe\u662f\u540d\u521b\u4f18\u54c1\u6c34\u5149\u5947\u8ff9\u9762\u819c\u7684\u63a8\u5e7f\u4f20\u64ad\u89c4\u5212\uff0c\u4ece\u524d\u671f\u9020\u52bf\uff0c\u5230\u540e\u671f\u7ef4\u62a4\u8fd0\u8425\uff0c\u603b\u5171\u7528\u65f6\u4e00\u4e2a\u534a\u6708\u5de6\u53f3\u3002<\/p>\n\n\n\n<ul 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class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"968\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-59.png\" alt=\"\" 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class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"585\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-60.png\" alt=\"\" class=\"wp-image-42842\"\/><figcaption>\u6765\u6e90\uff1a\u300a\u6253\u7206\u53e3\u7891\u300bP243-KOL\u4ef7\u503c\u6a21\u578b<\/figcaption><\/figure><\/div>\n\n\n\n<ul 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