{"id":43061,"date":"2021-07-12T21:46:11","date_gmt":"2021-07-12T13:46:11","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=43061"},"modified":"2021-07-12T21:46:39","modified_gmt":"2021-07-12T13:46:39","slug":"%e4%bb%a5%e5%ae%a2%e6%88%b7%e6%80%9d%e7%bb%b4%e9%87%8d%e5%a1%91%e5%93%81%e7%89%8c%e8%90%a5%e9%94%80%e6%a8%a1%e5%bc%8f%ef%bd%9c%e6%97%b6%e5%85%89%e7%ac%94%e8%ae%b0%e7%b0%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/43061.html","title":{"rendered":"\u4ee5\u5ba2\u6237\u601d\u7ef4\u91cd\u5851\u54c1\u724c\u8425\u9500\u6a21\u5f0f\uff5c\u65f6\u5149\u7b14\u8bb0\u7c3f"},"content":{"rendered":"\n<p>\u51e0\u4e4e\u6240\u4f01\u4e1a\u7684\u7ecf\u8425\u7406\u5ff5\u548c\u4ef7\u503c\u89c2\u91cc\u90fd\u6709\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\u3001\u201c\u6210\u5c31\u5ba2\u6237\u201d\u3001\u201c\u5ba2\u6237\u4e3a\u8981\u201d\u2026.\u8fd9\u5f53\u7136\u662f\u6b63\u786e\u7684\uff0c\u5ba2\u6237\uff08\u6216\u8005\u53eb\u6d88\u8d39\u8005\uff09\u6beb\u65e0\u7591\u95ee\u662f\u6700\u7ec8\u7684\u4e70\u5355\u4eba\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u4e2a\u770b\u4f3c\u6781\u5176\u7b80\u5355\u7684\u9053\u7406\uff0c\u5374\u662f<strong>\u7ecf\u5386\u4e86\u5f88\u591a\u5e74\u7684\u53d1\u5c55\u624d\u9010\u6b65\u5f00\u59cb\u4ece\u201c\u8bf4\u8bf4\u800c\u5df2\u201d\u5230\u201c\u6162\u6162\u505a\u5230\u201d\u3002<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1306\" height=\"510\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-85.png\" alt=\"\" class=\"wp-image-43063\"\/><\/figure><\/div>\n\n\n\n<p>\u65e9\u671f\u7684\u5e02\u573a\u8425\u9500\u662f\u4ee5\u4ea7\u54c1\u4e3a\u6838\u5fc3\uff0c\u4e5f\u5c31\u662f\u8bf4\u5148\u6709\u4ea7\u54c1\uff0c\u518d\u770b\u5356\u7ed9\u8c01\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u7ade\u4e89\u7684\u65e5\u76ca\u6fc0\u70c8\uff0c\u5546\u5bb6\u4eec\u53d1\u73b0\u201c\u9152\u9999\u4e5f\u6015\u5df7\u5b50\u6df1\u201d\u3002\u4e8e\u662f\u7eb7\u7eb7\u901a\u8fc7\u521b\u610f\u548c\u4f20\u64ad\u8ba9\u66f4\u591a\u7684\u4eba\u77e5\u9053\u4e0e\u4e86\u89e3\uff0c\u5e76\u6700\u7ec8\u4ea7\u751f\u5171\u9e23\u5e76\u91cd\u590d\u8d2d\u4e70\u3002\u54c1\u724c\u56e0\u6b64\u8d8a\u6765\u8d8a\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4f46\u5230\u4e86\u6570\u5b57\u65f6\u4ee3\uff0c\u5355\u5411\u7684\u54c1\u724c\u4f20\u64ad\u53c8\u9047\u5230\u4e86\u65b0\u6311\u6218\u3002\u5ba2\u6237\u662f\u4e92\u8054\u7f51\u7684\u53d7\u76ca\u8005\uff0c\u91cd\u89c6\u4f53\u9a8c\u4e0e\u4e92\u52a8\uff0c\u613f\u610f\u53c2\u4e0e\u4ea7\u54c1\u8bbe\u8ba1\u5e76\u4e3b\u52a8\u4f20\u64ad\u3002<\/p>\n\n\n\n<p><strong>\u5e02\u573a\u8425\u9500\u5f00\u59cb\u8fdb\u5165\u4e86\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u9636\u6bb5\u3002<\/strong><\/p>\n\n\n\n<p>\u4f46\u771f\u6b63\u7684\u8f6c\u53d8\u5e76\u4e0d\u662f\u53ea\u505c\u7559\u5728\u53e3\u5934\u4e0a\uff0c\u800c\u662f\u79ef\u6781\u62e5\u62b1<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80%e6%a8%a1%e5%bc%8f\" title=\"\u8425\u9500\u6a21\u5f0f\" target=\"_blank\">\u8425\u9500\u6a21\u5f0f<\/a><\/span>\u7684\u53d8\u5316\uff0c\u6bd4\u5982\u4e0b\u9762\u8fd9\u4e9b\uff1a<\/p>\n\n\n\n<p><strong>1.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u6d1e\u5bdfInsights&nbsp;vs. \u8c03\u7814Research<\/strong><\/p>\n\n\n\n<p>\u5f88\u591a\u5e74\u524d\uff0c\u5f53\u8bb0\u8005\u8be2\u95ee\u4e54\u5e03\u65af\u6709\u5173iPad\u7684\u5e02\u573a\u8c03\u7814\u65f6\uff0c\u4ed6\u66fe\u7ed9\u51fa\u8457\u540d\u7684\u56de\u7b54\uff1a\u201c\u6ca1\u6709\u201d\u3002<\/p>\n\n\n\n<p>\u8fd9\u53e5\u8bdd\u88ab\u89e3\u8bfb\u6210\u54c1\u724c\u65b9\u4e0d\u9700\u8981\u53bb\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u3002\u5b9e\u9645\u4e0a\uff0c\u5f88\u591a\u62a5\u9053\u7701\u6389\u4e86\u540e\u9762\u91cd\u8981\u7684\u4e00\u53e5\u8bdd\uff1a<strong>\u201c\u77e5\u9053\u4ed6\u4eec\u60f3\u8981\u4ec0\u4e48\uff0c\u8fd9\u4e0d\u662f\u5ba2\u6237\u7684\u5de5\u4f5c\u201d<\/strong>\u3002<\/p>\n\n\n\n<p>\u662f\u7684\uff0c\u7b80\u5355\u7684\u5e02\u573a\u8c03\u7814\uff0c\u901a\u8fc7\u4f20\u7edf\u7684\u95ee\u5377\u53bb\u8be2\u95ee\u5ba2\u6237\u60f3\u8981\u4ec0\u4e48\u786e\u5b9e\u5f92\u52b3\u65e0\u76ca\u3002\u76f8\u53cd\uff0c\u5fc5\u987b\u8981\u8fdb\u5165\u6d88\u8d39\u8005\u7684\u5934\u8111\uff0c\u53bb\u4e86\u89e3\u4ed6\u4eec\u5fc3\u667a\u8bc9\u6c42\uff0c\u4e5f\u5c31\u662f\u771f\u6b63\u6fc0\u52b1\u4ed6\u4eec\u7684\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u8bf4\u9177\u3001\u81ea\u4fe1\u3001\u667a\u6167\u3001\u6210\u529f\u2026\u8fd8\u6709\u5feb\u4e50\u3002<\/p>\n\n\n\n<p>\u4e54\u5e03\u65af\u6df1\u77e5\u8fd9\u4e00\u70b9\uff0c\u56e0\u6b64\u4ed6\u4e0d\u4f1a\u53d7\u56f0\u4e8e\u5e02\u573a\u6570\u636e\u6216\u5206\u6790\uff0c\u800c\u662f\u82b1\u8d39\u5f88\u591a\u65f6\u95f4\u601d\u8003\u5ba2\u6237\u3002<strong>\u5173\u6ce8\u7684\u91cd\u70b9\u662f\u201c\u5ba2\u6237\u7684\u5fc3\u201d\uff0c\u800c\u4e0d\u662f\u201c\u5ba2\u6237\u7684\u8bdd\u201d\u3002<\/strong><\/p>\n\n\n\n<p>\u5b9e\u9645\u4e0a\uff0c\u5bf9\u4e8eB2B\u51b3\u7b56\u8005\u4e5f\u662f\u4e00\u6837\u3002<\/p>\n\n\n\n<p>\u8ffd\u6c42\u4ef7\u683c\uff0c\u770b\u4e0a\u53bb\u7406\u6027\uff0c\u4f46\u6fc0\u52b1\u8fd9\u4e2a\u4eba\u7684\u5e76\u4e0d\u662f\u4ef7\u683c\uff0c\u800c\u662f\u4ed6\u80fd\u83b7\u5f97\u6700\u5408\u7b97\u4ea4\u6613\u7684\u90a3\u79cd\u81ea\u4fe1\u3001\u80fd\u5e72\u548c\u638c\u63a7\u7684\u611f\u89c9\u2026<\/p>\n\n\n\n<p>\u8ffd\u6c42\u670d\u52a1\uff0c\u6fc0\u52b1\u4ed6\u7684\u662f\u4e3a\u4e86\u5c11\u4e86\u9ebb\u70e6\uff0c\u8f7b\u677e\u7684\u611f\u89c9..<\/p>\n\n\n\n<p>\u8ffd\u6c42\u77e5\u540d\u54c1\u724c\uff0c\u4e5f\u8bb8\u662f\u6210\u529f\u7684\u611f\u89c9\u2026<\/p>\n\n\n\n<p>\u8ffd\u6c42\u79d1\u6280\u542b\u91cf\uff0c\u4e5f\u8bb8\u662f\u4f53\u73b0\u8eab\u4efd\u3001\u601d\u60f3\u6709\u524d\u77bb\u6027\u2026<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u4fe1\u606f\u5728\u8fc7\u5f80\u4e5f\u5f88\u91cd\u8981\uff0c\u4f46\u5f88\u96be\u901a\u8fc7\u4f20\u7edf\u7684\u5e02\u573a\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\uff08focus group)\u7684\u5f62\u5f0f\u83b7\u5f97\u3002<\/p>\n\n\n\n<p><br>\u6570\u5b57\u6280\u672f\u7684\u53d1\u5c55\u8ba9\u4e86\u89e3\u5ba2\u6237\u53d8\u5f97\u6709\u4e86\u9014\u5f84\u6709\u4e86\u65b9\u6cd5\u3002\u4e0d\u662f\u901a\u8fc7\u95ee\u5377\uff0c\u66f4\u4e0d\u662f\u8bbf\u8c08\uff08\u5c3c\u5c14\u68ee\u7b49\u4f20\u7edf\u8c03\u7814\u516c\u53f8\u90fd\u9047\u5230\u4e86\u74f6\u9888\uff09\u3002\u800c\u662f\u503e\u542c\u4e0e\u4e92\u52a8\uff0c\u91cd\u89c6\u6bcf\u4e00\u4f4d\u5ba2\u6237\uff08\u6bcf\u4e00\u7c7b\u753b\u50cf\uff09\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u8fd9\u65f6\u7684\u6d1e\u5bdf\u4e5f\u5e76\u975e\u6307\u5728\u4ea7\u54c1\u7814\u53d1\u524d\u5c31\u641e\u5f97\u6e05\u6e05\u695a\u695a\uff0c\u800c\u662f\u5728\u6d4b\u8bd5\u3001\u8bd5\u7528\u3001\u4f7f\u7528\u3001\u552e\u540e\u670d\u52a1\u7b49\u5404\u4e2a\u73af\u8282\u4e0e\u5ba2\u6237\uff08\u7528\u6237\uff09\u7684\u53cd\u9988\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u65e2\u9700\u8981\u901a\u8fc7\u6570\u636e\u8fdb\u884c\u7406\u6027\u5206\u6790\uff0c\u53c8\u9700\u8981\u611f\u540c\u8eab\u53d7\u7684\u7528\u5fc3\u4f53\u4f1a\u3002<\/p>\n\n\n\n<p><strong>2.<\/strong><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u5ba2\u6237\u4f53\u9a8cCX&nbsp;VS. \u6574\u5408\u8425\u9500IMC<\/strong><\/p>\n\n\n\n<p>\u6574\u5408\u8425\u9500\uff08Integrated Marketing Communication)\u5728\u524d\u4e9b\u5e74\u5927\u70ed\uff0c\u5176<strong>\u5173\u952e\u8bcd\u662f\u6574\u5408\u3001\u4f20\u64ad\u3002<\/strong><\/p>\n\n\n\n<p>\u6bd4\u5982\u4e00\u6b3e\u9ad8\u7aef\u624b\u673a\uff0c\u6211\u4eec\u5e0c\u671b\u5ba2\u6237\u5728\u5750\u51fa\u79df\u8f66\u7684\u65f6\u5019\u542c\u5230\u4e86\u7535\u53f0\u5e7f\u544a\uff0c\u5728\u673a\u573a\u80fd\u89c1\u5230\u5e7f\u544a\u724c\uff0c\u5750\u98de\u673a\u4e0a\u4e5f\u80fd\u5728\u6742\u5fd7\u4e0a\u770b\u5230\u4ecb\u7ecd\uff0c\u56de\u5230\u5bb6\u7535\u89c6\u4e0a\u6b63\u597d\u53c8\u6709\u5e7f\u544a&#8230;<\/p>\n\n\n\n<p><strong>\u901a\u8fc7\u201c\u5168\u65b9\u4f4d\u8f70\u70b8\u201d\uff0c\u6700\u7ec8\u8ba9\u5ba2\u6237\u8bb0\u4f4f\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u79cd\u65b9\u5f0f\u662f\u54c1\u724c\u5546\u7684\u4e3b\u52a8\u5ba3\u4f20\uff0c\u5e76\u6ca1\u6709\u8003\u8651\u5ba2\u6237\u5230\u5e95\u662f\u8c01\uff0c\u4ed6\u4eec\u770b\u4e0d\u770b\uff0c\u542c\u4e0d\u542c\uff0c\u70e6\u4e0d\u70e6\uff0c\u54ea\u4e9b\u6e20\u9053\u771f\u6b63\u5e26\u6765\u4e86\u5ba2\u6237\u7b49\u7b49\uff0c\u7edf\u7edf\u4e0d\u77e5\u9053\u3002<\/p>\n\n\n\n<p>\u800c\u73b0\u5728\uff0c<strong>\u76ee\u6807\u5ba2\u6237\u53ef\u4ee5\u88ab\u5b9a\u4e49\uff0c\u4e5f\u53ef\u4ee5\u8ffd\u8e2a\u4f53\u9a8c\u6d41\u7a0b<\/strong>\u3002\u56e0\u6b64\uff0c\u5b9e\u73b0CX\uff08customer exeperience )\u6709\u4e86\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<p><strong>\u65b0\u7684\u4e24\u4e2a\u5173\u952e\u8bcd\u662f Customer Journey \uff08\u5ba2\u6237\u65c5\u7a0b\uff09\u548c Buyer Persona\uff08\u8d2d\u4e70\u8005\u753b\u50cf\uff09\u3002<\/strong><\/p>\n\n\n\n<p>\u76f8\u6bd4\u4e8e\u6574\u5408\u4e0e\u4f20\u64ad\uff0c\u771f\u6b63\u5f00\u542f\u4e86\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65f6\u4ee3\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u73b0\u5728\u7684\u5ba2\u6237\u65c5\u7a0b\u4e2d\u4e5f\u4f1a\u91c7\u7528\u7ec4\u5408\u62f3\u7684\u65b9\u5f0f\uff0c\u4f46\u6b64\u65f6\u7684\u6574\u5408\u8425\u9500\u66f4\u7cbe\u51c6\u3001\u53ef\u8861\u91cf\u3001\u53ef\u8ffd\u8e2a\u3002<\/p>\n\n\n\n<p><strong>3.<\/strong><\/p>\n\n\n\n<p><strong>Inbound marketing \u96c6\u5ba2\u8425\u9500 vs. Outbound marketing \u63a8\u5f0f\u8425\u9500<\/strong><\/p>\n\n\n\n<p>\u9760\u4fe1\u606f\u4e0d\u5bf9\u79f0\u6765\u83b7\u5229\u5728\u4e92\u8054\u7f51\u65f6\u4ee3\u65e9\u5c31\u4e0d\u8d77\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u559c\u6b22\u81ea\u5df1\u53bb\u7814\u7a76\u8d44\u6599\u800c\u4e0d\u662f\u5546\u5bb6\u8bf4\u4ec0\u4e48\u5c31\u4ec0\u4e48\u4e86\uff0c\u56e0\u6b64\u5728\u6bcf\u4e2a\u89e6\u70b9\u7684\u5185\u5bb9\u90fd\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p><br>\u73b0\u5728\u7684\u4f01\u4e1a\u51e0\u4e4e\u6bcf\u5bb6\u90fd\u5728\u8bf4\u201c\u5185\u5bb9\u4e3a\u738b\u201d\uff0c\u771f\u6b63\u505a\u5230\u7684\u4e0d\u591a\uff0c\u5404\u79cd\u81ea\u55e8\u5012\u662f\u5f88\u5e38\u89c1\u3002<\/p>\n\n\n\n<p>\u968f\u4fbf\u6253\u5f00\u51e0\u4e2a\u7f51\u7ad9\u5c31\u80fd\u770b\u5230\u8fd9\u6837\u7684\u63cf\u8ff0\u201c\u65d7\u8230\u578b\u4ea7\u54c1\u201d\u3001\u201c\u6027\u80fd\u51fa\u4f17\u201d\u3001\u201c\u56fd\u5185\u9886\u5148\u7684XXX&#8221;&#8230;<\/p>\n\n\n\n<p><strong>\u5ba2\u6237\u770b\u540e\u5b8c\u5168\u65e0\u611f\uff0c\u5230\u5e95\u597d\u5728\u54ea\uff1f\u9886\u5148\u4f18\u52bf\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5982\u679c\u8981\u4ecb\u7ecd\u4e2d\u56fd\u7684\u957f\u5f81\u7cfb\u5217\u706b\u7bad\u3002\u5982\u679c\u8bf4\u8d85\u7ea7\u8d85\u7ea7\u5feb\u3002\u201c\u55ef\uff0c\u4f46\u5230\u5e95\u6709\u591a\u5feb\u201d\u3002\u518d\u8be6\u7ec6\u70b9\u52a0\u4e00\u53e5\uff0c\u5347\u7a7a\u901f\u5ea6\u662f6000\u7c73\/\u79d2\u3002\u6211\u76f8\u4fe199%\u7684\u4eba\u4f9d\u7136\u662f\u4e00\u8138\u832b\u7136\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60f3\u8ba9\u4eba\u6709\u611f\uff0c\u53ef\u4ee5\u5bf9\u6bd4\u4e0b\u9762\u7684\u6570\u636e\uff1a<\/p>\n\n\n\n<p>\u6ce2\u97f3\u98de\u673a\u7684\u901f\u5ea6\u80fd\u8fbe\u5230300\u7c73\/\u79d2\uff0c\u98de\u4eba\u535a\u5c14\u7279\u7684\u6700\u5feb\u901f\u5ea6\u662f10.3\u7c73\/\u79d2\uff0c\u8dd1\u8f66\u7684\u901f\u5ea6\u80fd\u8fbe\u5230100\u7c73\/\u79d2\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\u706b\u7bad\u6709\u591a\u5feb\u8fde\u5c0f\u5b66\u751f\u90fd\u80fd\u660e\u767d\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u7684\u5bf9\u6bd4\uff0c\u7edd\u5bf9\u6bd4\u76f4\u63a5\u5199\u51fa6000\u7c73\/\u79d2\u8d39\u4e8b\u8d39\u65f6\u3002<strong>\u4e5f\u5c31\u662f\u8bf4\u8981\u6362\u4f4d\u601d\u8003\uff0c\u5fc5\u987b\u8981\u82b1\u66f4\u591a\u7684\u5fc3\u601d\u3002<\/strong><\/p>\n\n\n\n<p>\u5728\u5fc3\u7406\u5b66\u4e0a\u6709<strong>\u81ea\u6211\u951a\u5b9a<\/strong>\u7684\u8bf4\u6cd5\uff0c\u5c31\u662f\u5f53\u5bf9\u4e00\u4e9b\u4e0d\u662f\u5f88\u4e86\u89e3\u7684\u4eba\u505a\u51fa\u51b3\u7b56\u65f6\uff0c\u6211\u4eec\u5f80\u5f80\u4f1a\u8fdb\u884c\u4e00\u79cd\u81ea\u6211\u4e2d\u5fc3\u7684\u63a8\u65ad\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u800c\u4e3a\u4e86\u8fbe\u5230\u5171\u8bc6\uff0c\u6211\u4eec\u503e\u5411\u4e8e\u4ece\u81ea\u5df1\u7684\u89d2\u5ea6\u63a8\u6d4b\u4ed6\u4eba\uff0c\u201c\u5982\u679c\u662f\u6211\uff0c\u6211\u4f1a&#8230;\u201d\uff0c\u8fd9\u88ab\u79f0\u4e3a<strong>\u201c\u865a\u5047\u5171\u8bc6\u201d<\/strong>\uff0c\u4e5f\u5c31\u662f\u5047\u8bbe\u5927\u5bb6\u8ddf\u81ea\u5df1\u60f3\u5f97\u4e00\u6837\u3002<\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c<strong>\u4eba\u672c\u8eab\u5c31\u6709\u60f0\u6027\u4ece\u81ea\u5df1\u7684\u89d2\u5ea6\u53bb\u601d\u8003<\/strong>\uff0c\u7ad9\u5728\u5ba2\u6237\u7684\u89c6\u89d2\u7edd\u5bf9\u4e0d\u662f\u4e00\u4ef6\u5bb9\u6613\uff0c\u4f46\u53c8\u662f\u6b63\u786e\u3001\u4e0d\u5f97\u4e0d\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p>\u8fd9\u4ef6\u4e8b\u5750\u5728\u683c\u5b50\u95f4\u7a7a\u60f3\u6ca1\u6709\u7528\uff0c\u53ea\u80fd\u53bb\u4e00\u7ebf\u548c\u5ba2\u6237\u6c9f\u901a\u3002\u5f53\u7136\uff0c\u5982\u679c\u662f\u5ba2\u6237\u4e5f\u80fd\u53c2\u4e0e\u5230\u5185\u5bb9\u7684\u5171\u521b\u4e2d\uff0c\u96c6\u5ba2\u8425\u9500\u7684\u6548\u679c\u5c31\u4f1a\u597d\u592a\u591a\u3002<\/p>\n\n\n\n<p><strong>4.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u793e\u7fa4\u8425\u9500 Social marketing &nbsp;vs. \u6548\u679c\u5e7f\u544a Advertising<\/strong><\/p>\n\n\n\n<p>\u4e00\u4e2a\u4e0d\u4e89\u7684\u4e8b\u5b9e\u662f\u73b0\u5728\u7684\u5ba2\u6237\u66f4\u52a0\u91cd\u89c6\u793e\u4ea4\u6e20\u9053\u7684\u4e92\u52a8\uff0c\u8d8a\u6765\u8d8a\u53cd\u611f\u201c\u6d17\u8111\u5f0f\u91cd\u590d\u5e7f\u544a\u201d\u3002<\/p>\n\n\n\n<p>\u5e74\u8f7b\u4e00\u4ee3\u8d8a\u6765\u8d8a\u5d07\u5c1a\u81ea\u6211\u9009\u62e9\u4ee5\u53ca\u591a\u5143\u5316\u6587\u5316\uff0c\u4f20\u7edf\u7684\u5355\u5411\u5e7f\u544a\u4ee5\u53ca\u5343\u7bc7\u4e00\u5f8b\u7684\u63a8\u5e7f\u65b9\u5f0f\u6548\u679c\u8d8a\u6765\u8d8a\u4e0d\u597d\u3002<\/p>\n\n\n\n<p>\u8010\u514b\u8fdb\u519b\u6ed1\u677f\u9886\u57df\u5c31\u662f\u4e00\u4e2a\u6781\u597d\u7684\u4f8b\u5b50\u3002\u4e00\u5f00\u59cb\uff0c\u6309\u7167\u4e4b\u524d\u5c61\u8bd5\u4e0d\u723d\u8bf7\u4ee3\u8a00\u4eba\u5e76\u5168\u65b9\u4f4d\u5e7f\u544a\u8f70\u70b8\u3002\u6d88\u8d39\u8005\u4e0d\u4e70\u8d26\uff0c\u8fd9\u4e2a\u5e02\u573a\u4e00\u76f4\u90fd\u8fdb\u4e0d\u53bb\u3002<\/p>\n\n\n\n<p>\u540e\u6765\uff0c\u8010\u514b\u771f\u6b63\u6c89\u4e0b\u5fc3\u6765\u4e86\u89e3\u6ed1\u677f\u6587\u5316\uff0c\u6062\u590d\u4e86\u8010\u514b\u7ecf\u5178\u6b3e\uff0c\u5e76\u8ba9\u6ed1\u624b\u4eec\u53c2\u4e0e\u5230\u978b\u5b50\u7684\u8bbe\u8ba1\u4e2d\uff0c\u5e76\u627f\u8bfa\u6253\u9020\u597d\u7684\u4ea7\u54c1\uff0c<strong>\u81f3\u5c11\u82b1\u4e865\u5e74\u6765\u5efa\u7acb\u53d7\u4f17\u7fa4<\/strong>\u3002\u8d5e\u52a9\u8857\u5934\u6bd4\u8d5b\u4e0e\u5408\u4f5c\u7684\u827a\u672f\u5bb6\u4ee5\u53ca\u6ed1\u677f\u8d85\u4eba\u5408\u4f5c\uff0c\u4e00\u5207\u7684\u4e00\u5207\u6765\u6e90\u4e8e\u8fd9\u4e2a\u7fa4\u4f53\uff0c\u4e5f\u5bfc\u5411\u8fd9\u4e2a\u7fa4\u4f53\uff0c\u6700\u7ec8\u6210\u529f\u5730\u878d\u5165\u4e86\u6ed1\u677f\u5708\u3002<\/p>\n\n\n\n<p>\u6700\u7ec8\uff0c\u8010\u514b\u978b\u6210\u4e3a\u6ed1\u677f\u978b\u7684\u4ee3\u540d\u8bcd\uff0c\u4e5f\u56e0\u6b64\u4fd8\u83b7\u4e86\u8d8a\u6765\u8d8a\u591a\u5e74\u8f7b\u4eba\u7684\u5fc3\u3002<\/p>\n\n\n\n<p>\u8981\u878d\u5165\u793e\u7fa4\u4e0d\u5bb9\u6613\uff0c\u8981\u6253\u9020\u4f01\u4e1a\u793e\u7fa4\u5c31\u66f4\u96be\uff0c\u5f80\u5f80\u9700\u8981\u5f88\u957f\u7684\u65f6\u95f4\u6c89\u6dc0\u4e0e\u79ef\u7d2f\u3002<\/p>\n\n\n\n<p>\u5efa\u7acb\u8054\u7cfb\u4ec5\u4ec5\u662f\u7b2c\u4e00\u6b65\uff0c\u73b0\u5728\u5927\u5bb6\u5e38\u5e38\u8bf4\u7684\u201c\u79c1\u57df\u6d41\u91cf\u201d \u4ec5\u4ec5\u8fd8\u5728\u201c\u6d41\u91cf\u201d\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>\u628a\u201c\u52a0\u4e2a\u5fae\u4fe1\u9001\u62a4\u80a4\u68c9\u201c\u6216\u201c\u5165\u4f1a\u8d60\u4f18\u60e0\u5238\u201d \u9519\u5f53\u6210\u793e\u7fa4\u8425\u9500\u4e5f\u662f\u672a\u514d\u592a\u5929\u771f\u4e86\u3002<\/p>\n\n\n\n<p><strong>5.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u5fc3\u667a\u4efd\u989dMind share&nbsp;vs \u5e02\u573a\u4efd\u989dMarket share<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u4e5f\u6765\u8bf4\u8bf4\u6548\u679c\u7684\u8861\u91cf\u3002\u8fc7\u53bb\u7684\u4f01\u4e1a\u4ee5\u4ea7\u54c1\u4e3a\u6838\u5fc3\uff0c\u5f3a\u8c03\u7684\u662fMarket share\uff0c\u5e02\u573a\u9500\u552e\u4efd\u989d\u6216\u8005\u662fWalllet share\uff0c\u67d0\u5ba2\u6237\u94b1\u5305\u7684\u5360\u6709\u7387\u3002<\/p>\n\n\n\n<p>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u76ee\u6807\uff0c\u8fd8\u9700\u8981\u5360\u636e\u5fc3\u667a\u4efd\u989dMind share\u3002<\/p>\n\n\n\n<p>\u5f53\u5ba2\u6237\u6253\u5fc3\u5e95\u8ba4\u53ef\u67d0\u4f01\u4e1a\u7684\u6280\u672f\u3001\u60f3\u6cd5\u3001\u4ef7\u503c\u89c2\u7684\u65f6\u5019\uff0c\u66f4\u613f\u610f\u503e\u542c\u3001\u4e86\u89e3\u4e0e\u5c1d\u8bd5\uff0c\u6700\u7ec8\u4f01\u4e1a\u6210\u4e3a\u53ef\u4fe1\u4efb\u7684\u4f19\u4f34\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"896\" height=\"602\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-86.png\" alt=\"\" class=\"wp-image-43064\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u77e5\u6613\u884c\u96be\u3002<\/strong><\/p>\n\n\n\n<p>\u4f01\u4e1a\u901a\u8fc7\u7cbe\u51c6\u8425\u9500\u3001\u9500\u552e\u4ee5\u53ca\u670d\u52a1\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7edd\u4e0d\u662f\u4e00\u4ef6\u7b80\u5355\u7684\u4e8b\uff0c\u9700\u8981\u6301\u7eed\u591a\u5e74\u7684\u4e0d\u65ad\u63a2\u7d22\u4e0e\u52aa\u529b\u3002<\/p>\n\n\n\n<p>\u6700\u5173\u952e\u7684\u7b2c\u4e00\u6b65\u4fbf\u662f\u8f6c\u53d8\u601d\u7ef4\uff0c\u8df3\u51fa\u4f01\u4e1a\u81ea\u8eab\u7684\u89c6\u89d2\u3002<strong>\u6d1e\u6089\u5ba2\u6237\u9700\u6c42\u3001\u503e\u542c\u4e0e\u4e92\u52a8\uff0c\u5173\u6ce8\u5ba2\u6237\u4f53\u9a8c\uff0c\u63d0\u4f9b\u4ed6\u4eec\u9700\u8981\u7684\u4fe1\u606f\u3001\u4ea7\u54c1\u4e0e\u670d\u52a1\uff0c\u6700\u7ec8\u5728\u5ba2\u6237\u7684\u5fc3\u667a\u4e2d\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\u3002<\/strong><\/p>\n\n\n\n<p>\u8425\u9500\u4eba\u81ea\u8eab\u7684\u4f7f\u547d\u4fbf\u662f\u4e0d\u65ad\u7ad9\u5728\u5ba2\u6237\u7684\u89c6\u89d2\u5c1d\u8bd5\u4e0e\u63a2\u7d22\u65b0\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p><br>\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u7edd\u5bf9\u4e0d\u662f\u201c\u5982\u679c\u6211\u662f\u5ba2\u6237\uff0c\u6211\u4f1a&#8230;&#8221; 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