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href=\"https:\/\/www.growthhk.cn\/tag\/AIDMA\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/AIDMA\" target=\"_blank\" rel=\"noreferrer noopener\">AIDMA\u539f\u5219<\/a>\uff0c<\/strong><\/p>\n\n\n\n<p><strong>\u4e5f\u5c31\u662fA\uff08attention \u5f15\u8d77\u5173\u6ce8\uff09\u2014\u2014I\uff08interest \u4ea7\u751f\u5174\u8da3\uff09\u2014\u2014D\uff08desire\u6d88\u8d39\u6b32\u671b\uff09\u2014\u2014M\uff08memory\u8bb0\u5fc6\u6df1\u523b\uff09\u2014\u2014A\uff08action\u53bb\u884c\u52a8\u53bb\u8d2d\u4e70\uff09<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/b3e579d6ea5942d3acca0d5834199215.jpg\" alt=\"\u6cb9\u6cfc\u8fa3\u5b50\u51b0\u6fc0\u6dcb\uff0c\u87ba\u86f3\u7c89\u86cb\u7cd5\uff0c\u9ed1\u6697\u6599\u7406\u4e3a\u4f55\u8ba9\u4eba\u4e0a\u763e\uff1f\"\/><\/figure><\/div>\n\n\n\n<p>A\uff1a\u9996\u5148\u5c31\u662f\u7528\u87ba\u86f3\u7c89\u8fd9\u4e00\u5671\u5934\u5438\u5f15\u773c\u7403\uff0c\u8ba9\u4eba\u4eec\u5173\u6ce8\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>I\uff1a\u518d\u4f7f\u7528\u4e00\u4e9b\u5e7f\u544a\uff0c\u6216\u8005\u5ba3\u4f20\uff0c\u867d\u7136\u53ea\u662f\u4e2a\u201c\u87ba\u86f3\u7c89\u5473\u513f\u201d\uff0c\u4f46\u4e5f\u8981\u5728\u5e7f\u544a\u4e0a\u5927\u6bd4\u4f8b\u7684\u8868\u73b0\u51fa\u87ba\u86f3\u7c89\u3002<\/p>\n\n\n\n<p>D\uff1a\u63a5\u4e0b\u6765\u5c31\u662f\u7528\u87ba\u86f3\u7c89\u7684\u5f3a\u70c8\u5473\u89c9\u55c5\u89c9\u4f53\u9a8c\u6765\u523a\u6fc0\u87ba\u86f3\u7c89\u7231\u597d\u8005\u5bf9\u7f8e\u98df\u7684\u6b32\u671b\uff0c<\/p>\n\n\n\n<p>\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u8bd5\u4e00\u8bd5\u7684\u5174\u8da3\uff08\u6bd5\u7adf\u5728\u559c\u7231\u87ba\u86f3\u7c89\u7684\u4eba\u773c\u91cc\uff0c\u8fa3\u548c\u81ed\u662f\u87ba\u86f3\u7c89\u72ec\u7279\u9b45\u529b\uff09<\/p>\n\n\n\n<p>M\uff1a\u7528\u4e00\u4e9b\u5e7f\u544a\u8bcd\u6765\u52a0\u901f\u6d88\u8d39\u8005\u5370\u8c61\uff0c\u5c31\u50cf\u6cb9\u6cfc\u8fa3\u5b50\u51b0\u6dc7\u6dcb\u603b\u8981\u65c1\u8fb9\u5199\u4e00\u53e5\u9655\u897f\u65b9\u8a00\u6765\u52a0\u6df1\u5927\u5bb6\u5bf9\u4e8e\u8fd9\u662f\u4e2d\u897f\u5408\u5e76\uff0c\u751c\u8fa3\u7ed3\u5408\u7684\u8bb0\u5fc6\u3002<\/p>\n\n\n\n<p>A\uff1a\u6700\u540e\u8ba9\u6d88\u8d39\u8005\u8d2d\u4e70\u5fc3\u7406\u8f6c\u5316\u6210\u5b9e\u9645\u884c\u52a8\u3002<\/p>\n\n\n\n<p>\u6293\u4f4f\u4e86\u87ba\u86f3\u7c89\u8fd9\u79cd\u91cd\u53e3\u5473\u7f8e\u98df\u5bf9\u4e8e\u5927\u4f17\u7684\u611f\u5b98\u523a\u6fc0\uff0c\u5c31\u80fd\u8ba9\u87ba\u86f3\u7c89\u878d\u5408\u8fdb\u6240\u6709\u4e1c\u897f\uff0c\u91cd\u8981\u7684\u662f\u8fd8\u80fd\u5356\u5f97\u51fa\u53bb\u3002<\/p>\n\n\n\n<p>\u6709\u65f6\u5019\u518d\u52a0\u4e0a\u4e00\u4e9b\uff08\u6625\u65e5\/\u590f\u65e5\uff09\u9650\u5b9a\u6b3e\u6216\u8005\u662f\u9650\u91cf\u53d1\u552e\uff0c\u66f4\u662f\u6fc0\u53d1\u4e86\u9650\u91cf\u6d88\u8d39\u5fc3\u7406\uff0c\u662f\u4e00\u79cd<strong>\u7a00\u7f3a\u6548\u5e94\uff08Scarcity Effect\uff09\uff0c<\/strong><\/p>\n\n\n\n<p>\u7528\u6240\u8c13\u7684\u201c\u7269\u4ee5\u7a00\u4e3a\u8d35\u201d\u6765\u5438\u5f15\u6d88\u8d39\u8005\u63d0\u9ad8\u8d2d\u4e70\u6b32\u548c\u8d2d\u4e70\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u50cf\u4e50\u4e8b\u6700\u559c\u6b22\u51fa\u4e00\u4e9b\u5b63\u8282\u9650\u5b9a\u6b3e\u85af\u7247\uff0c\u6bd4\u5982\u6625\u65e5\u6a31\u82b1\u5473\uff0c\u8fd8\u6709\u590f\u5929\u7684\u9ebb\u8fa3\u5c0f\u9f99\u867e\u5473\uff0c<\/p>\n\n\n\n<p>\u7ed9\u4f60\u4e00\u79cd\u8fc7\u4e86\u8fd9\u4e2a\u6751\u5c31\u6ca1\u8fd9\u4e2a\u5e97\u7684\u611f\u89c9\uff0c\u8ba9\u4f60\u4e0d\u7531\u5f97\u60f3\u4e70\u6765\u5c1d\u5c1d\u3002<\/p>\n\n\n\n<p>\u9ea6\u5f53\u52b3\u7684\u6cb9\u6cfc\u8fa3\u5b50\u51b0\u6dc7\u6dcb\u4e5f\u6bcf\u5929\u9650\u91cf\u800c\u4e14\u53ea\u5356\u51e0\u5929\u5c31\u4e0b\u67b6\uff0c<\/p>\n\n\n\n<p>\u8fd8\u6709\u7aef\u5348\u8282\u624d\u51fa\u73b0\u7684\u87ba\u86f3\u7c89\u7cbd\u5b50\uff0c\u4f60\u6562\u8bf4\u6ca1\u6709\u51b2\u52a8\u7684\u60f3\u8bd5\u8bd5\u7684\u5fc3\u7406\u5417\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e3a\u4ec0\u4e48\u6211\u4eec\u8fd9\u4e48\u7231\u6253\u5361\u65b0\u6b3e<\/strong><\/h2>\n\n\n\n<p>\u201c\u4f60\u7231\u6211\uff0c\u6211\u7231\u4f60\uff0c\u871c\u96ea\u51b0\u57ce\u751c\u871c\u871c\u201d \u6700\u8fd1\u75af\u72c2\u6d17\u8111\u5927\u5bb6\u7684\u871c\u96ea\u51b0\u57ce\u4e3b\u9898\u66f2\u706b\u7206\u5168\u7f51\uff0c\u5927\u5bb6\u7eb7\u7eb7\u53bb\u4e70\u4e0a\u4e00\u4e24\u676f\u5976\u8336\u6253\u5361\u4e00\u4e0b\u3002<\/p>\n\n\n\n<p>\u800c\u5927\u5bb6\u7684\u6253\u5361\u70ed\u60c5\u4e0d\u53ea\u662f\u6b63\u7ecf\u7f8e\u98df\u7684\u6253\u5361\uff0c\u8fa3\u6912\u51b0\u6dc7\u6dcb\u4e5f\u6709\u4e00\u5927\u5806\u4eba\u8dd1\u53bb\u6311\u6218\uff0c\u8fd8\u6709\u6570\u4e0d\u6e05\u7684\u5947\u8469\u7f8e\u98df\u4e5f\u4f1a\u6709\u5f88\u591a\u53bb\u5c1d\u8bd5\u7684\u4eba\u3002<\/p>\n\n\n\n<p>\u4e1c\u897f\u5947\u8469\u4e0d\u5947\u8469\u6ca1\u5173\u7cfb\uff0c\u53ea\u8981\u662f\u5f88\u706b\u7206\u7684\u7f51\u7ea2\u6b3e\u603b\u4f1a\u6709\u4eba\u53bb\u8ddf\u98ce\u6253\u5361\u3002<\/p>\n\n\n\n<p><strong>\u8fd9\u4e5f\u662f\u4e00\u79cd\u5bf9\u4e8e\u7f51\u7ea2\u7206\u6b3e\u7684\u76f2\u76ee\u8ddf\u4ece\uff0c\u662f\u4e00\u79cd\u4ece\u4f17\u6548\u5e94\uff08Bandwagon Effect\uff09\u3002<\/strong><\/p>\n\n\n\n<p>\u662f\u6307\u4e2a\u4f53\u53bb\u8ddf\u4ece\u7fa4\u4f53\u884c\u4e3a\u7684\u5fc3\u7406\u503e\u5411\u3002<\/p>\n\n\n\n<p>\u800c\u5982\u679c\u4ed6\u53d1\u73b0\u81ea\u5df1\u7684\u884c\u4e3a\u6216\u662f\u610f\u89c1\u548c\u7fa4\u4f53\u4e0d\u540c\u4ea7\u751f\u5206\u6b67\u7684\u65f6\u5019\uff0c<\/p>\n\n\n\n<p>\u53ef\u80fd\u4f1a\u611f\u53d7\u5230\u6709\u538b\u529b\uff0c\u53bb\u4fc3\u4f7f\u4ed6\u548c\u7fa4\u4f53\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n\n\n\n<p>\u5f53\u6240\u6709\u4eba\u90fd\u5728\u8ba8\u8bba\u96ea\u738b\uff08\u871c\u96ea\u51b0\u57ce\u5361\u901a\u5f62\u8c61\uff09\u4f60\u5374\u4e0d\u77e5\u9053\u4ece\u800c\u65e0\u6cd5\u53c2\u4e0e\u5927\u5bb6\u7684\u4ea4\u6d41\uff0c<\/p>\n\n\n\n<p>\u5f53\u7136\u4e5f\u4f1a\u60f3\u53bb\u5173\u6ce8\u4e00\u4e0b\u871c\u96ea\u51b0\u57ce\uff0c\u53bb\u5c1d\u5c1d\u662f\u4ec0\u4e48\u5473\u9053\u3002<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/2b65e758eeb248a5bf45c6f68ef04ca5.png\" alt=\"\u6cb9\u6cfc\u8fa3\u5b50\u51b0\u6fc0\u6dcb\uff0c\u87ba\u86f3\u7c89\u86cb\u7cd5\uff0c\u9ed1\u6697\u6599\u7406\u4e3a\u4f55\u8ba9\u4eba\u4e0a\u763e\uff1f\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u300a\u5341\u4e8c\u6012\u6c49\u300b<\/p>\n\n\n\n<p>\u8fd9\u4e5f\u662f\u5728\u7f51\u7ea2\u6253\u5361\u4e2d\u627e\u4e00\u79cd\u8ba4\u540c\u611f\uff08\u793e\u4f1a\u8ba4\u540c\u611f\uff09\uff0c<\/p>\n\n\n\n<p>\u662f\u4e00\u4e2a\u4eba\u628a\u81ea\u5df1\u533a\u5206\u4e3a\u67d0\u4e00\u7fa4\u4f53\uff0c\u901a\u8fc7\u4e0e\u7fa4\u4f53\u5176\u4ed6\u4eba\u76f8\u540c\u7684\u7279\u5f81\u4ea7\u751f\u8ba4\u540c\u611f\u3002<\/p>\n\n\n\n<p>\u6311\u6218\u4e86\u91cd\u53e3\u5473\u98df\u7269\uff0c\u610f\u5473\u7740\u548c\u535a\u4e3b\u7f51\u7ea2\u4eec\u4e00\u6837\u8d70\u5728\u4e86\u6f6e\u6d41\u7684\u524d\u7aef\uff0c<\/p>\n\n\n\n<p>\u6216\u8005\u8bf4\u6253\u5361\u7f51\u7ea2\u540c\u6b3e\u8d77\u7801\u8bc1\u660e\u4e86\u81ea\u5df1\u6ca1\u6709\u88ab\u843d\u4e0b\uff0c\u53ef\u4ee5\u548c\u7fa4\u4f53\u4ea4\u6d41\u3002<\/p>\n\n\n\n<p>\u4ece\u4e50\u4e8b\u5230\u8001\u5b57\u53f7\u4e94\u82b3\u658b\u6c88\u5927\u6210\u7b49\u54c1\u724c\u90fd\u5728\u5c1d\u8bd5\u5404\u79cd\u87ba\u86f3\u7c89\u521b\u65b0\uff0c<\/p>\n\n\n\n<p>\u4f46\u662f\u7528\u5fc3\u505a\u5ba3\u4f20\uff0c\u7528\u811a\u505a\u4ea7\u54c1\u5c31\u5927\u53ef\u4e0d\u5fc5\uff0c<\/p>\n\n\n\n<p>\u653e\u8fc7\u87ba\u86f3\u7c89\uff0c\u4e5f\u653e\u8fc7\u87ba\u86f3\u7c89\u7231\u597d\u8005\uff0c\u522b\u628a\u7f8e\u98df\u8d8a\u641e\u8d8a\u81ed\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98\" target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%E8%A7%86%E9%A2%91%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\">\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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