![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc3ITCNRxRs2.png\")
<\/figure><\/div>\n\n\n\nR\u8868\u793a\u95f4\u9694\uff08Recency\uff09\uff1a\u4e5f\u5c31\u662f\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u4ea4\u6613\u8ddd\u4eca\u7684\u95f4\u9694\uff0c\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0cR\u662f\u6700\u8fd1\u4e00\u6b21\u4ea4\u6613\u65f6\u95f4\u5230\u73b0\u5728\u7684\u95f4\u9694\uff0c\u800c\u4e0d\u662f\u6700\u8fd1\u4e00\u6b21\u7684\u4ea4\u6613\u65f6\u95f4\uff0cR\u8d8a\u5927\uff0c\u8868\u793a\u5ba2\u6237\u8d8a\u4e45\u672a\u53d1\u751f\u4ea4\u6613\uff0c\u53cd\u4e4bR\u8d8a\u5c0f\uff0c\u8868\u793a\u5ba2\u6237\u8d8a\u8fd1\u6709\u4ea4\u6613\u53d1\u751f\u3002<\/p>\n\n\n\n
F\u8868\u793a\u9891\u6b21\uff08Frequency\uff09\uff1a\u4e5f\u5c31\u662f\u5ba2\u6237\u5728\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u5185\u4ea4\u6613\u7684\u6b21\u6570\uff0c\u4e00\u822c\u6765\u8bf4\u9009\u53d6\u4e00\u4e2a\u7279\u5b9a\u7684\u65f6\u95f4\u6bb5\uff0cF\u8d8a\u5927\uff0c\u8868\u793a\u5ba2\u6237\u4ea4\u6613\u8d8a\u9891\u7e41\uff0c\u53cd\u4e4bF\u8d8a\u5c0f\uff0c\u8868\u793a\u5ba2\u6237\u4e0d\u591f\u6d3b\u8dc3\u3002<\/p>\n\n\n\n
M\u8868\u793a\u989d\u5ea6\uff08Monetary\uff09\uff1a\u4e5f\u5728\u540c\u6837\u7684\u65f6\u95f4\u6bb5\u5185\uff0c\u5ba2\u6237\u4ea4\u6613\u7684\u91d1\u989d\uff0cM\u8d8a\u5927\uff0c\u8868\u793a\u5ba2\u6237\u4ef7\u503c\u8d8a\u9ad8\uff0cM\u8d8a\u5c0f\uff0c\u8868\u793a\u5ba2\u6237\u4ef7\u503c\u8d8a\u4f4e\u3002<\/p>\n\n\n\n
\u6709\u4e86\u4ee5\u4e0a3\u4e2a\u7ef4\u5ea6\u7684\u6570\u636e\uff0c\u5c31\u53ef\u4ee5\u5bf9\u6bcf\u4e2a\u7528\u6237\u6309\u7167\u6bcf\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u8861\u91cf\uff0c\u4e00\u822c\u6765\u8bf4\u6211\u4eec\u4f1a\u9009\u53d6\u4e00\u4e2a\u5408\u7406\u7684\u5206\u503c\u5bf9R\u3001F\u3001M\u8fdb\u884c\u5212\u5206\uff0c\u5c063\u4e2a\u7ef4\u5ea6\u5206\u522b\u5206\u4e3a\u9ad8\u3001\u4f4e\u4e24\u7c7b\uff0c\u7ec4\u5408\u4e0b\u6765\u5c31\u662f8\u7c7b\uff0c\u4e5f\u5c31\u5f62\u6210\u4e868\u4e2a\u7528\u6237\u7fa4\u4f53\u3002<\/p>\n\n\n\n
\u5f53\u7136\u4f60\u8bf4\u6211\u6bcf\u4e2a\u7ef4\u5ea6\u5206\u62103\u7c7b\u884c\u4e0d\u884c\uff0c\u6700\u7ec8\u5206\u621027\u4e2a\u7528\u6237\u7fa4\u4f53\u4e0d\u662f\u66f4\u7cbe\u7ec6\uff0c\u5f53\u7136\u6ca1\u95ee\u9898\uff0c\u4f46\u662f\u6211\u4eec\u80fd\u4e0d\u80fd\u7ed9\u51fa27\u79cd\u4e0d\u540c\u7684\u8fd0\u8425\u65b9\u6848\uff0c\u5982\u679c\u7ed9\u4e0d\u51fa\uff0c\u5982\u6b64\u7ec6\u5206\u4e0d\u5c31\u662f\u81ea\u55e8\u4e48\uff1f<\/p>\n\n\n\n
\u6bd5\u7adf\uff0c\u5206\u4e3a\u591a\u5c11\u4e2a\u7fa4\u4f53\u4e0d\u91cd\u8981\uff0c\u6bcf\u4e2a\u7fa4\u4f53\u90fd\u8981\u6709\u4e2a\u6027\u5316\u7684\u8fd0\u8425\u7b56\u7565\u624d\u91cd\u8981\u3002<\/p>\n\n\n\n
\u4e0b\u9762\u662f\u4e00\u5f20\u7ecf\u5178RFM\u5ba2\u6237\u7ec6\u5206\u6a21\u578b\u56fe\uff0cR\u5206\u503c\u3001F\u5206\u503c\u548cM\u5206\u503c\u4e09\u4e2a\u6307\u6807\u6784\u6210\u4e86\u4e00\u4e2a\u4e09\u7ef4\u7acb\u65b9\u56fe\uff0c\u5728\u5404\u81ea\u7ef4\u5ea6\u4e0a\uff0c\u6839\u636e\u5f97\u5206\u503c\u53c8\u53ef\u4ee5\u5206\u4e3a\u9ad8\u3001\u4f4e\u4e24\u4e2a\u5206\u7c7b\uff0c\u5206\u522b\u75282\u30011\u8868\u793a\uff0c\u6700\u7ec83\u4e2a\u6307\u6807\u4e24\u4e24\u7ec4\u5408\uff0c\u5c31\u6784\u6210\u4e868\u5927\u5ba2\u6237\u7fa4\u4f53\u3002<\/p>\n\n\n\n
\u5bf9\u6bcf\u4e2a\u7528\u6237\u7fa4\u4f53\u8fdb\u884c\u5b9a\u6027\uff0c\u4f8b\u5982R\u3001F\u3001M\u5206\u503c\u9ad8\u7684\u5ba2\u6237\u4e3a\u91cd\u8981\u4ef7\u503c\u5ba2\u6237\uff0cR\u3001F\u3001M\u4e09\u4e2a\u5206\u503c\u90fd\u4f4e\u7684\u5ba2\u6237\u4e3a\u6f5c\u5728\u5ba2\u6237\uff0c\u5176\u4ed6\u7c7b\u578b\u5ba2\u6237\u53ef\u4ee5\u6b64\u7c7b\u63a8\u89e3\u8bfb\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc3Im2wVoICB.png\")
<\/figure><\/div>\n\n\n\n\u4e09\u3001RFM\u5b9e\u9645\u6848\u4f8b<\/h1>\n\n\n\nRFM\u7684\u539f\u7406\u5230\u8fd9\u91cc\u5c31\u8bb2\u5b8c\u4e86\uff0c\u662f\u4e0d\u662f\u5f88\u7b80\u5355\uff1f\u786e\u5b9e\u5f88\u7b80\u5355\uff0c\u4f46\u662f\u4e5f\u786e\u5b9e\u5f88\u5b9e\u7528\uff0c\u5728\u5b9e\u9645\u7684\u5de5\u4f5c\u4e2d\u662f\u5982\u4f55\u5b9e\u65bd\u8fd9\u4e2a\u7528\u6237\u5206\u5c42\u6a21\u578b\u7684\u5462\uff1f\u4e0b\u9762\u6211\u4eec\u5c31\u7528\u4e00\u4e2a\u5b9e\u9645\u7684\u6848\u4f8b\u624b\u628a\u624b\u6559\u4f60\u5982\u4f55\u8fdb\u884cRFM\u7528\u6237\u5206\u5c42\u3002<\/p>\n\n\n\n
\u6574\u4f53\u6765\u8bf4\uff0cRFM\u6a21\u578b\u5b9e\u65bd\u9700\u8981\u4ee5\u4e0b\u51e0\u4e2a\u5173\u952e\u7684\u6b65\u9aa4\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc3JhBt7rNh3.png\")
<\/figure><\/div>\n\n\n\n1. \u6570\u636e\u51c6\u5907<\/h2>\n\n\n\n\u4e0b\u9762\u901a\u8fc7\u4e00\u4e2a\u5b9e\u9645\u7684\u6848\u4f8b\u5b66\u4e60RFM\u5206\u6790\u7684\u4f7f\u7528\uff0c\u6848\u4f8b\u662f\u7528python\u505a\u7684\uff0c\u5f53\u7136\u4e86Excel\u4e5f\u80fd\u505a\uff0c\u4e0d\u5fc5\u7ea0\u7ed3\u4e8e\u5de5\u5177\u54c8\uff0c\u9996\u5148\u5c06\u6570\u636e\u5bfc\u5165\u5230data\u53d8\u91cf\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
import pandas data=pandas.read_csv(\u2018.\/RFM\u5206\u6790.csv\u2019,engine=\u2019python\u2019)<\/p><\/blockquote>\n\n\n\n
\u53ef\u4ee5\u5927\u81f4\u770b\u4e00\u773cdata\u6570\u636e\u7684\u6837\u5f0f\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc3K1CB5IeRf.png\")
<\/figure><\/div>\n\n\n\n\u53ef\u4ee5\u770b\u5230\uff0c\u8fd9\u91cc\u8bb0\u5f55\u7684\u662f\u5ba2\u6237\u7684\u6bcf\u4e00\u4e2a\u8ba2\u5355\u7684\u4fe1\u606f\uff0c\u7b2c\u4e00\u5217\u4e3a\u8ba2\u5355ID\uff0c\u7b2c\u4e8c\u5217\u4e3a\u5ba2\u6237ID\uff0c\u7b2c\u4e09\u5217\u4e3a\u4ea4\u6613\u65e5\u671f\uff0c\u7b2c\u56db\u5217\u4e3a\u4ea4\u6613\u91d1\u989d\u3002<\/p>\n\n\n\n
\u5bf9\u6570\u636e\u8fdb\u884c\u4e00\u4e0b\u52a0\u5de5\uff0c\u6839\u636e\u4ea4\u6613\u65e5\u671f\uff0c\u8ba1\u7b97\u51fa\u6bcf\u6b21\u4ea4\u6613\u8ddd\u4eca\u7684\u95f4\u9694\u5929\u6570\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5c06\u4ea4\u6613\u65e5\u671f\u5904\u7406\u4e3a\u65e5\u671f\u6570\u636e\u7c7b\u578b<\/p>
data[\u2018DealDateTime\u2019]=pandas.to_datetime(data.DealDateTime,format=\u2019%Y\/%m\/%d\u2019)<\/p>
#\u5047\u8bbe2015-10-1\u662f\u8ba1\u7b97\u5f53\u5929\uff0c\u6c42\u4ea4\u6613\u65e5\u671f\u81f3\u8ba1\u7b97\u5f53\u5929\u7684\u8ddd\u79bb\u5929\u6570<\/p>
data[\u2018Days\u2019]=pandas.to_datetime(\u20182015-10-1\u2019)-data[\u2018DealDateTime\u2019]<\/p>
#\u4ece\u65f6\u95f4\u8ddd\u79bb\u4e2d\u83b7\u53d6\u5929\u6570 data[\u2018Days\u2019]=data[\u2018Days\u2019].dt.days<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee5\u4e0a\u4ee3\u7801\uff0c\u5373\u53ef\u5f97\u5230\u7528\u6237\u6bcf\u4e00\u6b21\u4ea4\u6613\u65e5\u671f\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u7684\u5929\u6570\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc3nc7TKOQOR.png\")
<\/figure><\/div>\n\n\n\n2. \u8ba1\u7b97R\u3001F\u3001M<\/h2>\n\n\n\n
\u7528\u6237\u7684\u660e\u7ec6\u6570\u636e\u51c6\u5907\u597d\u540e\uff0c\u63a5\u4e0b\u6765\u5c31\u53ef\u4ee5\u8ba1\u7b97\u6bcf\u4e2a\u5ba2\u6237\u7684\u6700\u8fd1\u4ea4\u6613\u95f4\u9694R\u3001\u4ea4\u6613\u9891\u7387F\u4ee5\u53ca\u4ea4\u6613\u603b\u989dM\uff0c\u8ba1\u7b97\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n
\u6700\u8fd1\u4ea4\u6613\u95f4\u9694R\uff1a\u4f7f\u7528CustomerID\u4f5c\u4e3a\u5206\u7ec4\u5217\uff0c\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u95f4\u9694\u5929\u6570Days\u4f5c\u4e3a\u805a\u5408\u5217\uff0c\u7edf\u8ba1\u51fd\u6570\u4f7f\u7528\u6700\u5c0f\u503c\u51fd\u6570min\uff0c\u5373\u53ef\u5f97\u5230\u6bcf\u4e2a\u5ba2\u6237\u7684\u6700\u8fd1\u4ea4\u6613\u95f4\u9694R\u3002<\/p>\n\n\n\n
\u4ea4\u6613\u9891\u7387F\uff1a\u4f7f\u7528CustomerID\u4f5c\u4e3a\u5206\u7ec4\u5217\uff0cOrderID\u4f5c\u4e3a\u805a\u5408\u5217\uff0c\u7edf\u8ba1\u51fd\u6570\u4f7f\u7528\u8ba1\u6570\u51fd\u6570count\u3002<\/p>\n\n\n\n
\u4ea4\u6613\u603b\u989dM\uff1a\u4f7f\u7528CustomerID\u4f5c\u4e3a\u5206\u7ec4\u5217\uff0c\u8ba2\u5355\u91d1\u989dSales\u4f5c\u4e3a\u805a\u5408\u5217\uff0c\u7edf\u8ba1\u51fd\u6570\u4f7f\u7528\u6c42\u548c\u51fd\u6570sum\u3002<\/p>\n\n\n\n
\u5bf9\u5e94\u7684\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u7edf\u8ba1\u6bcf\u4e2a\u5ba2\u6237\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u6709\u591a\u4e45\u6ca1\u6709\u6d88\u8d39\u4e86\uff0c\u5373\u627e\u51fa\u6700\u5c0f\u7684\u6700\u8fd1\u6d88\u8d39\u8ddd\u79bb<\/p>
R=data.groupby(by=[\u2018CustomerID\u2019],as_index=False)[\u2018Days\u2019].agg(\u2018min\u2019)<\/p>
#\u7edf\u8ba1\u6bcf\u4e2a\u5ba2\u6237\u4ea4\u6613\u7684\u603b\u6b21\u6570\uff0c\u5373\u5bf9\u8ba2\u5355ID\u8ba1\u6570<\/p>
F=data.groupby(by=[\u2018CustomerID\u2019],as_index=False)[\u2018OrderID\u2019].agg(\u2018count\u2019)<\/p>
#\u7edf\u8ba1\u6bcf\u4e2a\u5ba2\u6237\u4ea4\u6613\u7684\u603b\u989d\uff0c\u5373\u5bf9\u6bcf\u6b21\u7684\u4ea4\u6613\u91d1\u989d\u6c42\u548c<\/p>
M=data.groupby(by=[\u2018CustomerID\u2019],as_index=False)[\u2018Sales\u2019].agg(\u2018sum\u2019)<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee5\u4e0a\u4ee3\u7801\uff0c\u5f97\u5230\u7684\u7ed3\u679c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc3oHGqvfd7j.png\")
<\/figure><\/div>\n\n\n\n\u63a5\u4e0b\u6765\u4f7f\u7528merge\u65b9\u6cd5\uff0c\u5c06R\u3001F\u3001M\u4e09\u4e2a\u6570\u636e\u5728\u5ba2\u6237CustomerID\u7ef4\u5ea6\u4e0a\u5173\u8054\u8d77\u6765\uff0c\u56e0\u4e3a\u5b83\u4eec\u62e5\u6709\u5171\u540c\u7684\u5217\u540d\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0con\u53c2\u6570\u53ef\u4ee5\u7701\u7565\u4e0d\u5199\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5c06R\u3001F\u3001M\u4e09\u4e2a\u6570\u636e\u6846\u5173\u8054\uff0cmerge\u9ed8\u8ba4\u5185\u8fde\u63a5\uff0c\u53ef\u7701\u7565\uff0c\u4e24\u8868on\u6761\u4ef6\u7684\u5173\u8054\u5217\u540d\u5747\u4e3aCustomerID<\/p>
Data=R.merge(F).merge(M)<\/p>
#\u4fee\u6539\u5217\u540d RFMData.columns=[\u2018CustomerID\u2019,\u2019R\u2019,\u2019F\u2019,\u2019M\u2019]<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee5\u4e0a\u4ee3\u7801\uff0c\u5f97\u5230\u7684\u7ed3\u679c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc3oc5mgahEt.png\")
<\/figure><\/div>\n\n\n\n3. \u8ba1\u7b97R\u3001F\u3001M\u7efc\u5408\u5206\u503c<\/h2>\n\n\n\n
\u6bcf\u4e2a\u5ba2\u6237\u7684R\u3001F\u3001M\u6570\u636e\u8ba1\u7b97\u597d\u540e\uff0c\u63a5\u4e0b\u6765\u5c31\u53ef\u4ee5\u5bf9R\u3001F\u3001M\u8fd9\u4e09\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u5206\u7ec4\u6253\u5206\u8d4b\u503c\uff0c\u5f97\u5230\u5bf9\u5e94\u7684R\u5206\u503c\u3001F\u5206\u503c\u3001M\u5206\u503c\u3002<\/p>\n\n\n\n
\u6253\u5206\u6807\u51c6\u53ef\u4ee5\u6309\u7167\u4e1a\u52a1\u7ecf\u9a8c\u3001\u5e73\u5747\u503c\u7b49\u6807\u51c6\u8fdb\u884c\u5212\u5206\u3002\u6700\u597d\u662f\u6309\u7167\u4e1a\u52a1\u7ecf\u9a8c\u5212\u5206\uff0c\u56e0\u4e3a\u8fd9\u91cc\u5206\u7c7b\u7684\u7684\u7528\u6237\u662f\u8981\u5230\u540e\u9762\u8fdb\u884c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\uff0c\u53ef\u4ee5\u901a\u8fc7\u5df2\u6709\u7684\u8fd0\u8425\u7b56\u7565\u53cd\u63a8\u8fd9\u91cc\u7684\u5212\u5206\u9608\u503c\u3002<\/p>\n\n\n\n
\u5f53\u7136\uff0c\u5982\u679c\u8fd8\u6ca1\u6709\u7279\u522b\u6e05\u6670\u7684\u8fd0\u8425\u7b56\u7565\uff0c\u4e5f\u53ef\u4ee5\u91c7\u7528\u5e73\u5747\u503c\u8fdb\u884c\u5212\u5206\u3002\u672c\u4f8b\u5c06R\u3001F\u3001M\u4e09\u5217\u5206\u522b\u6309\u7167\u5404\u81ea\u7684\u5e73\u5747\u503c\u5212\u5206\u4e3a\u9ad8\u3001\u4f4e2\u4e2a\u7ec4\uff0c\u5e76\u5206\u522b\u8d4b\u503c1\u5206\u30012\u5206\u3002<\/p>\n\n\n\n
R\u5206\u503c\uff08R_S\uff09\uff1a\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u8d8a\u8fd1\uff0cR_S\u8d8a\u5927\uff0cR>=\u5e73\u5747\u503c\uff0cR_S\u4e3a1\uff0cR<\u5e73\u5747\u503c\uff0cR_S\u4e3a2\u3002<\/p>\n\n\n\n
F\u5206\u503c\uff08F_S\uff09\uff1a\u5b9a\u4e49\u4e3a\u4ea4\u6613\u9891\u7387\u8d8a\u9ad8\uff0cF_S\u8d8a\u5927\uff0cF<=\u5e73\u5747\u503c\uff0cF_S\u4e3a1\uff0cF>\u5e73\u5747\u503c\uff0cF_S\u4e3a2\u3002<\/p>\n\n\n\n
M\u5206\u503c\uff08M_S\uff09\uff1a\u5b9a\u4e49\u4e3a\u4ea4\u6613\u91d1\u989d\u8d8a\u9ad8\uff0cM_S\u8d8a\u5927\uff0cM<=\u5e73\u5747\u503c\uff0cM_S\u4e3a1\uff0cM>\u5e73\u5747\u503c\uff0cM_S\u4e3a2\u3002\u5bf9\u5404\u4e2a\u7528\u6237\u7684RFM\u7684\u6570\u636e\u884c\u8fdb\u884c\u6253\u5206\u8d4b\u503c\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5224\u65adR\u5217\u662f\u5426\u5927\u4e8e\u7b49\u4e8eR\u5217\u7684\u5e73\u5747\u503c\uff0c\u4f7f\u7528loc\u5c06\u7b26\u5408\u6761\u4ef6R_S\u5217\u7684\u503c\u8d4b\u503c\u4e3a1<\/p>
RFMData.loc[RFMData[\u2018R\u2019]>=RFMData.R.mean,\u2019R_S\u2019]=1<\/p>
#\u5224\u65adR\u5217\u662f\u5426\u5c0f\u4e8eR\u5217\u7684\u5e73\u5747\u503c\uff0c\u4f7f\u7528loc\u5c06\u7b26\u5408\u6761\u4ef6R_S\u5217\u7684\u503c\u8d4b\u503c\u4e3a2<\/p>
RFMData.loc[RFMData[\u2018R\u2019]<RFMData.R.mean,\u2019R_S\u2019]=2<\/p>
#\u540cR_S\u8d4b\u503c\u65b9\u6cd5\uff0c\u5bf9F_S\u3001M_S\u8fdb\u884c\u8d4b\u503c\uff0c\u4f46\u4e0eR\u76f8\u53cd\uff0cF\u3001M\u5747\u4e3a\u8d8a\u5927\u8d8a\u597d<\/p>
RFMData.loc[RFMData[\u2018F\u2019]<=RFMData.F.mean,\u2019F_S\u2019]=1<\/p>
RFMData.loc[RFMData[\u2018F\u2019]>RFMData.F.mean,\u2019F_S\u2019]=2<\/p>
RFMData.loc[RFMData[\u2018M\u2019]<=RFMData.M.mean,\u2019M_S\u2019]=1RFMData.loc[RFMData[\u2018M\u2019]>RFMData.M.mean,\u2019M_S\u2019]=2<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0cR_S\u3001F_S\u3001M_S\u7684\u5206\u7ec4\u5206\u503c\u5c31\u8ba1\u7b97\u51fa\u6765\u4e86\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc3p14zYtpcm.png\")
<\/figure><\/div>\n\n\n\n\u57fa\u4e8e\u4ee5\u4e0a\u5f97\u51fa\u7528\u6237\u6700\u7ec8\u7684RFM\u5206\u5c42\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
#\u8ba1\u7b97RFM\u7efc\u5408\u5206\u503c<\/p>
RFMData[\u2018RFM\u2019]=100*RFMData.R_S+10*RFMData.F_S+1*RFMData.M_S<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0c\u5f97\u5230\u7684RFM\u7efc\u5408\u5206\u503c\u5982\u4e0b\u56fe\u6240\u793a\u3002CustomerID:14568\u7684\u5206\u5c42\u4e3a221\uff0c\u5bf9\u5e94\u7684\u5c31\u662f\u4e00\u822c\u4ef7\u503c\u7528\u6237\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc3pO5xbxHiP.png\")
<\/figure><\/div>\n\n\n\n4. \u7528\u6237\u5206\u5c42<\/h2>\n\n\n\n
\u63a5\u4e0b\u6765\u7ed3\u5408\u6587\u7ae0\u5f00\u5934\u63d0\u5230\u7684\u7528\u6237\u5206\u5c42\u5b9a\u4e49\uff0c\u5c06\u7528\u6237\u7ec6\u5206\u4e3a8\u79cd\u4e0d\u540c\u7684\u7c7b\u578b\u3002\u672c\u4f8b\u91c7\u7528\u4e0eRFM\u7efc\u5408\u5206\u503c\u4e0e\u7528\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u8868\u6620\u5c04\u7684\u65b9\u5f0f\u5b9e\u73b0\u7528\u6237\u5206\u5c42\u3002<\/p>\n\n\n\n
\u9996\u5148\u5c06\u5404\u4e2aRFM\u7efc\u5408\u5206\u503c\u4e0e\u7528\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u5b9a\u4e49\u4e3a\u4e00\u4e2a\u6620\u5c04\u5339\u914d\u8868\u3002<\/p>\n\n\n\n
\u7136\u540e\u518d\u4f7f\u7528merge\u4e2d\u7684\u5185\u8fde\u63a5inner\u65b9\u6cd5\uff0c\u5c06RFMData\u4e0e\u521a\u5b9a\u4e49\u7684RFM\u7efc\u5408\u5206\u503c\u7528\u6237\u7c7b\u578b\u7684\u6620\u5c04\u5339\u914d\u8868\uff0c\u6839\u636e\u5173\u8054\u5217\u540dRFM\u5339\u914d\u5408\u5e76\u4e3a\u4e00\u4e2adataframe\uff0c\u8fd9\u6837\u5c31\u5b8c\u6210\u4e86\u7528\u6237\u5206\u5c42\u7684\u64cd\u4f5c\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5b9a\u4e49RFM\u7efc\u5408\u5206\u503c\u4e0e\u5ba2\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u8868<\/p>
CustomerType=pandas.DataFrame(data={\u2018RFM\u2019:[111,112,121,122,211,212,221,222]\u2019Type\u2019:[\u2018\u6f5c\u5728\u5ba2\u6237\u2019,\u2019\u91cd\u70b9\u633d\u7559\u5ba2\u6237\u2019,\u2019\u4e00\u822c\u4fdd\u6301\u5ba2\u6237\u2019,\u2019\u91cd\u70b9\u4fdd\u6301\u5ba2\u6237\u2019,\u2019\u4e00\u822c\u53d1\u5c55\u5ba2\u6237\u2019,\u2019\u91cd\u70b9\u53d1\u5c55\u5ba2\u6237\u2019,\u2019\u4e00\u822c\u4ef7\u503c\u5ba2\u6237\u2019,\u2019\u9ad8\u4ef7\u503c\u5ba2\u6237\u2019]})<\/p>
#\u5c06RFMData\u4e0eRFM\u7efc\u5408\u5206\u503c\u5ba2\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u8868\u5408\u5e76\u4e3a\u4e00\u4e2a\u6570\u636e\u6846#merge\u9ed8\u8ba4\u5185\u8fde\u63a5\uff0c\u53ef\u7701\u7565\uff0c\u4e24\u8868on\u6761\u4ef6\u7684\u5173\u8054\u5217\u540d\u5747\u4e3aRFM\uff0c\u540c\u6837\u53ef\u7701\u7565 RFMData=RFMData.merge(CustomerType)<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0c\u5f97\u5230\u7684\u6570\u636e\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc4Kw3zCkM8A.png\")
<\/figure><\/div>\n\n\n\n\u53ef\u4ee5\u770b\u5230\uff0c\u6700\u540e\u4e00\u5217\u6570\u636e\uff0c\u5c31\u662f\u5bf9\u6bcf\u4e2a\u7528\u6237\u7ec6\u5206\u7684\u7528\u6237\u5206\u5c42\u3002\u6700\u540e\uff0c\u6211\u4eec\u6765\u770b\u770b\uff0c\u6bcf\u4e2a\u7c7b\u522b\u7684\u7528\u6237\u6570\u662f\u591a\u5c11\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u6309RFM\u3001Type\u8fdb\u884c\u5206\u7ec4\u7edf\u8ba1\u5ba2\u6237\u6570<\/p>
RFMData.groupby(by=[\u2018RFM\u2019,\u2019Type\u2019])[\u2018CustomerID\u2019].agg(\u2018count\u2019)<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0c\u5c31\u53ef\u4ee5\u5f97\u5230\u5404\u4e2a\u5ba2\u6237\u7c7b\u578b\u7684\u5ba2\u6237\u6570\u4e86\u3002<\/p>\n\n\n\n
![\"\u7cbe\u7ec6\u5316\u8fd0\u8425\u795e\u5668\uff1aRFM\u7528\u6237\u5206\u5c42\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdnc4LJEFfsGCr.png\")
<\/figure><\/div>\n\n\n\n\u540e\u7eed\u5c31\u53ef\u4ee5\u5bf9\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u4f53\uff0c\u6709\u9488\u5bf9\u6027\u5730\u91c7\u53d6\u76f8\u5e94\u8fd0\u8425\u7b56\u7565\u8fdb\u884c\u63a8\u5e7f\u3001\u7ba1\u7406\uff0c\u8fdb\u800c\u63d0\u5347\u5ba2\u6237\u4ef7\u503c\u548c\u8425\u6536\u6c34\u5e73\uff0c\u9650\u4e8e\u7bc7\u5e45\uff0c\u8fd9\u91cc\u5c31\u4e0d\u518d\u5c55\u5f00\uff0c\u6211\u4eec\u4f1a\u5728\u540e\u7eed\u7684\u7528\u6237\u8fd0\u8425\u4e13\u9898\u4e0a\u548c\u5927\u5bb6\u7ee7\u7eed\u8ba8\u8bba\u3002<\/p>\n\n\n\n
\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n
\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n
PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
- \u300a\u589e\u957f\u9ed1\u5ba2\u5b98\u7f51<\/a>\u300b<\/li>
- \u300a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350<\/a>\u300b<\/li>
- \u300a\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n1. \u6570\u636e\u51c6\u5907<\/h2>\n\n\n\n\u4e0b\u9762\u901a\u8fc7\u4e00\u4e2a\u5b9e\u9645\u7684\u6848\u4f8b\u5b66\u4e60RFM\u5206\u6790\u7684\u4f7f\u7528\uff0c\u6848\u4f8b\u662f\u7528python\u505a\u7684\uff0c\u5f53\u7136\u4e86Excel\u4e5f\u80fd\u505a\uff0c\u4e0d\u5fc5\u7ea0\u7ed3\u4e8e\u5de5\u5177\u54c8\uff0c\u9996\u5148\u5c06\u6570\u636e\u5bfc\u5165\u5230data\u53d8\u91cf\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
import pandas data=pandas.read_csv(\u2018.\/RFM\u5206\u6790.csv\u2019,engine=\u2019python\u2019)<\/p><\/blockquote>\n\n\n\n
\u53ef\u4ee5\u5927\u81f4\u770b\u4e00\u773cdata\u6570\u636e\u7684\u6837\u5f0f\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u53ef\u4ee5\u770b\u5230\uff0c\u8fd9\u91cc\u8bb0\u5f55\u7684\u662f\u5ba2\u6237\u7684\u6bcf\u4e00\u4e2a\u8ba2\u5355\u7684\u4fe1\u606f\uff0c\u7b2c\u4e00\u5217\u4e3a\u8ba2\u5355ID\uff0c\u7b2c\u4e8c\u5217\u4e3a\u5ba2\u6237ID\uff0c\u7b2c\u4e09\u5217\u4e3a\u4ea4\u6613\u65e5\u671f\uff0c\u7b2c\u56db\u5217\u4e3a\u4ea4\u6613\u91d1\u989d\u3002<\/p>\n\n\n\n
\u5bf9\u6570\u636e\u8fdb\u884c\u4e00\u4e0b\u52a0\u5de5\uff0c\u6839\u636e\u4ea4\u6613\u65e5\u671f\uff0c\u8ba1\u7b97\u51fa\u6bcf\u6b21\u4ea4\u6613\u8ddd\u4eca\u7684\u95f4\u9694\u5929\u6570\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5c06\u4ea4\u6613\u65e5\u671f\u5904\u7406\u4e3a\u65e5\u671f\u6570\u636e\u7c7b\u578b<\/p>
data[\u2018DealDateTime\u2019]=pandas.to_datetime(data.DealDateTime,format=\u2019%Y\/%m\/%d\u2019)<\/p>
#\u5047\u8bbe2015-10-1\u662f\u8ba1\u7b97\u5f53\u5929\uff0c\u6c42\u4ea4\u6613\u65e5\u671f\u81f3\u8ba1\u7b97\u5f53\u5929\u7684\u8ddd\u79bb\u5929\u6570<\/p>
data[\u2018Days\u2019]=pandas.to_datetime(\u20182015-10-1\u2019)-data[\u2018DealDateTime\u2019]<\/p>
#\u4ece\u65f6\u95f4\u8ddd\u79bb\u4e2d\u83b7\u53d6\u5929\u6570 data[\u2018Days\u2019]=data[\u2018Days\u2019].dt.days<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee5\u4e0a\u4ee3\u7801\uff0c\u5373\u53ef\u5f97\u5230\u7528\u6237\u6bcf\u4e00\u6b21\u4ea4\u6613\u65e5\u671f\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u7684\u5929\u6570\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n2. \u8ba1\u7b97R\u3001F\u3001M<\/h2>\n\n\n\n
\u7528\u6237\u7684\u660e\u7ec6\u6570\u636e\u51c6\u5907\u597d\u540e\uff0c\u63a5\u4e0b\u6765\u5c31\u53ef\u4ee5\u8ba1\u7b97\u6bcf\u4e2a\u5ba2\u6237\u7684\u6700\u8fd1\u4ea4\u6613\u95f4\u9694R\u3001\u4ea4\u6613\u9891\u7387F\u4ee5\u53ca\u4ea4\u6613\u603b\u989dM\uff0c\u8ba1\u7b97\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n
\u6700\u8fd1\u4ea4\u6613\u95f4\u9694R\uff1a\u4f7f\u7528CustomerID\u4f5c\u4e3a\u5206\u7ec4\u5217\uff0c\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u95f4\u9694\u5929\u6570Days\u4f5c\u4e3a\u805a\u5408\u5217\uff0c\u7edf\u8ba1\u51fd\u6570\u4f7f\u7528\u6700\u5c0f\u503c\u51fd\u6570min\uff0c\u5373\u53ef\u5f97\u5230\u6bcf\u4e2a\u5ba2\u6237\u7684\u6700\u8fd1\u4ea4\u6613\u95f4\u9694R\u3002<\/p>\n\n\n\n
\u4ea4\u6613\u9891\u7387F\uff1a\u4f7f\u7528CustomerID\u4f5c\u4e3a\u5206\u7ec4\u5217\uff0cOrderID\u4f5c\u4e3a\u805a\u5408\u5217\uff0c\u7edf\u8ba1\u51fd\u6570\u4f7f\u7528\u8ba1\u6570\u51fd\u6570count\u3002<\/p>\n\n\n\n
\u4ea4\u6613\u603b\u989dM\uff1a\u4f7f\u7528CustomerID\u4f5c\u4e3a\u5206\u7ec4\u5217\uff0c\u8ba2\u5355\u91d1\u989dSales\u4f5c\u4e3a\u805a\u5408\u5217\uff0c\u7edf\u8ba1\u51fd\u6570\u4f7f\u7528\u6c42\u548c\u51fd\u6570sum\u3002<\/p>\n\n\n\n
\u5bf9\u5e94\u7684\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u7edf\u8ba1\u6bcf\u4e2a\u5ba2\u6237\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u6709\u591a\u4e45\u6ca1\u6709\u6d88\u8d39\u4e86\uff0c\u5373\u627e\u51fa\u6700\u5c0f\u7684\u6700\u8fd1\u6d88\u8d39\u8ddd\u79bb<\/p>
R=data.groupby(by=[\u2018CustomerID\u2019],as_index=False)[\u2018Days\u2019].agg(\u2018min\u2019)<\/p>
#\u7edf\u8ba1\u6bcf\u4e2a\u5ba2\u6237\u4ea4\u6613\u7684\u603b\u6b21\u6570\uff0c\u5373\u5bf9\u8ba2\u5355ID\u8ba1\u6570<\/p>
F=data.groupby(by=[\u2018CustomerID\u2019],as_index=False)[\u2018OrderID\u2019].agg(\u2018count\u2019)<\/p>
#\u7edf\u8ba1\u6bcf\u4e2a\u5ba2\u6237\u4ea4\u6613\u7684\u603b\u989d\uff0c\u5373\u5bf9\u6bcf\u6b21\u7684\u4ea4\u6613\u91d1\u989d\u6c42\u548c<\/p>
M=data.groupby(by=[\u2018CustomerID\u2019],as_index=False)[\u2018Sales\u2019].agg(\u2018sum\u2019)<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee5\u4e0a\u4ee3\u7801\uff0c\u5f97\u5230\u7684\u7ed3\u679c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u63a5\u4e0b\u6765\u4f7f\u7528merge\u65b9\u6cd5\uff0c\u5c06R\u3001F\u3001M\u4e09\u4e2a\u6570\u636e\u5728\u5ba2\u6237CustomerID\u7ef4\u5ea6\u4e0a\u5173\u8054\u8d77\u6765\uff0c\u56e0\u4e3a\u5b83\u4eec\u62e5\u6709\u5171\u540c\u7684\u5217\u540d\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0con\u53c2\u6570\u53ef\u4ee5\u7701\u7565\u4e0d\u5199\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5c06R\u3001F\u3001M\u4e09\u4e2a\u6570\u636e\u6846\u5173\u8054\uff0cmerge\u9ed8\u8ba4\u5185\u8fde\u63a5\uff0c\u53ef\u7701\u7565\uff0c\u4e24\u8868on\u6761\u4ef6\u7684\u5173\u8054\u5217\u540d\u5747\u4e3aCustomerID<\/p>
Data=R.merge(F).merge(M)<\/p>
#\u4fee\u6539\u5217\u540d RFMData.columns=[\u2018CustomerID\u2019,\u2019R\u2019,\u2019F\u2019,\u2019M\u2019]<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee5\u4e0a\u4ee3\u7801\uff0c\u5f97\u5230\u7684\u7ed3\u679c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n3. \u8ba1\u7b97R\u3001F\u3001M\u7efc\u5408\u5206\u503c<\/h2>\n\n\n\n
\u6bcf\u4e2a\u5ba2\u6237\u7684R\u3001F\u3001M\u6570\u636e\u8ba1\u7b97\u597d\u540e\uff0c\u63a5\u4e0b\u6765\u5c31\u53ef\u4ee5\u5bf9R\u3001F\u3001M\u8fd9\u4e09\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u5206\u7ec4\u6253\u5206\u8d4b\u503c\uff0c\u5f97\u5230\u5bf9\u5e94\u7684R\u5206\u503c\u3001F\u5206\u503c\u3001M\u5206\u503c\u3002<\/p>\n\n\n\n
\u6253\u5206\u6807\u51c6\u53ef\u4ee5\u6309\u7167\u4e1a\u52a1\u7ecf\u9a8c\u3001\u5e73\u5747\u503c\u7b49\u6807\u51c6\u8fdb\u884c\u5212\u5206\u3002\u6700\u597d\u662f\u6309\u7167\u4e1a\u52a1\u7ecf\u9a8c\u5212\u5206\uff0c\u56e0\u4e3a\u8fd9\u91cc\u5206\u7c7b\u7684\u7684\u7528\u6237\u662f\u8981\u5230\u540e\u9762\u8fdb\u884c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\uff0c\u53ef\u4ee5\u901a\u8fc7\u5df2\u6709\u7684\u8fd0\u8425\u7b56\u7565\u53cd\u63a8\u8fd9\u91cc\u7684\u5212\u5206\u9608\u503c\u3002<\/p>\n\n\n\n
\u5f53\u7136\uff0c\u5982\u679c\u8fd8\u6ca1\u6709\u7279\u522b\u6e05\u6670\u7684\u8fd0\u8425\u7b56\u7565\uff0c\u4e5f\u53ef\u4ee5\u91c7\u7528\u5e73\u5747\u503c\u8fdb\u884c\u5212\u5206\u3002\u672c\u4f8b\u5c06R\u3001F\u3001M\u4e09\u5217\u5206\u522b\u6309\u7167\u5404\u81ea\u7684\u5e73\u5747\u503c\u5212\u5206\u4e3a\u9ad8\u3001\u4f4e2\u4e2a\u7ec4\uff0c\u5e76\u5206\u522b\u8d4b\u503c1\u5206\u30012\u5206\u3002<\/p>\n\n\n\n
R\u5206\u503c\uff08R_S\uff09\uff1a\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u8d8a\u8fd1\uff0cR_S\u8d8a\u5927\uff0cR>=\u5e73\u5747\u503c\uff0cR_S\u4e3a1\uff0cR<\u5e73\u5747\u503c\uff0cR_S\u4e3a2\u3002<\/p>\n\n\n\n
F\u5206\u503c\uff08F_S\uff09\uff1a\u5b9a\u4e49\u4e3a\u4ea4\u6613\u9891\u7387\u8d8a\u9ad8\uff0cF_S\u8d8a\u5927\uff0cF<=\u5e73\u5747\u503c\uff0cF_S\u4e3a1\uff0cF>\u5e73\u5747\u503c\uff0cF_S\u4e3a2\u3002<\/p>\n\n\n\n
M\u5206\u503c\uff08M_S\uff09\uff1a\u5b9a\u4e49\u4e3a\u4ea4\u6613\u91d1\u989d\u8d8a\u9ad8\uff0cM_S\u8d8a\u5927\uff0cM<=\u5e73\u5747\u503c\uff0cM_S\u4e3a1\uff0cM>\u5e73\u5747\u503c\uff0cM_S\u4e3a2\u3002\u5bf9\u5404\u4e2a\u7528\u6237\u7684RFM\u7684\u6570\u636e\u884c\u8fdb\u884c\u6253\u5206\u8d4b\u503c\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5224\u65adR\u5217\u662f\u5426\u5927\u4e8e\u7b49\u4e8eR\u5217\u7684\u5e73\u5747\u503c\uff0c\u4f7f\u7528loc\u5c06\u7b26\u5408\u6761\u4ef6R_S\u5217\u7684\u503c\u8d4b\u503c\u4e3a1<\/p>
RFMData.loc[RFMData[\u2018R\u2019]>=RFMData.R.mean,\u2019R_S\u2019]=1<\/p>
#\u5224\u65adR\u5217\u662f\u5426\u5c0f\u4e8eR\u5217\u7684\u5e73\u5747\u503c\uff0c\u4f7f\u7528loc\u5c06\u7b26\u5408\u6761\u4ef6R_S\u5217\u7684\u503c\u8d4b\u503c\u4e3a2<\/p>
RFMData.loc[RFMData[\u2018R\u2019]<RFMData.R.mean,\u2019R_S\u2019]=2<\/p>
#\u540cR_S\u8d4b\u503c\u65b9\u6cd5\uff0c\u5bf9F_S\u3001M_S\u8fdb\u884c\u8d4b\u503c\uff0c\u4f46\u4e0eR\u76f8\u53cd\uff0cF\u3001M\u5747\u4e3a\u8d8a\u5927\u8d8a\u597d<\/p>
RFMData.loc[RFMData[\u2018F\u2019]<=RFMData.F.mean,\u2019F_S\u2019]=1<\/p>
RFMData.loc[RFMData[\u2018F\u2019]>RFMData.F.mean,\u2019F_S\u2019]=2<\/p>
RFMData.loc[RFMData[\u2018M\u2019]<=RFMData.M.mean,\u2019M_S\u2019]=1RFMData.loc[RFMData[\u2018M\u2019]>RFMData.M.mean,\u2019M_S\u2019]=2<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0cR_S\u3001F_S\u3001M_S\u7684\u5206\u7ec4\u5206\u503c\u5c31\u8ba1\u7b97\u51fa\u6765\u4e86\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u57fa\u4e8e\u4ee5\u4e0a\u5f97\u51fa\u7528\u6237\u6700\u7ec8\u7684RFM\u5206\u5c42\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
#\u8ba1\u7b97RFM\u7efc\u5408\u5206\u503c<\/p>
RFMData[\u2018RFM\u2019]=100*RFMData.R_S+10*RFMData.F_S+1*RFMData.M_S<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0c\u5f97\u5230\u7684RFM\u7efc\u5408\u5206\u503c\u5982\u4e0b\u56fe\u6240\u793a\u3002CustomerID:14568\u7684\u5206\u5c42\u4e3a221\uff0c\u5bf9\u5e94\u7684\u5c31\u662f\u4e00\u822c\u4ef7\u503c\u7528\u6237\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n4. \u7528\u6237\u5206\u5c42<\/h2>\n\n\n\n
\u63a5\u4e0b\u6765\u7ed3\u5408\u6587\u7ae0\u5f00\u5934\u63d0\u5230\u7684\u7528\u6237\u5206\u5c42\u5b9a\u4e49\uff0c\u5c06\u7528\u6237\u7ec6\u5206\u4e3a8\u79cd\u4e0d\u540c\u7684\u7c7b\u578b\u3002\u672c\u4f8b\u91c7\u7528\u4e0eRFM\u7efc\u5408\u5206\u503c\u4e0e\u7528\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u8868\u6620\u5c04\u7684\u65b9\u5f0f\u5b9e\u73b0\u7528\u6237\u5206\u5c42\u3002<\/p>\n\n\n\n
\u9996\u5148\u5c06\u5404\u4e2aRFM\u7efc\u5408\u5206\u503c\u4e0e\u7528\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u5b9a\u4e49\u4e3a\u4e00\u4e2a\u6620\u5c04\u5339\u914d\u8868\u3002<\/p>\n\n\n\n
\u7136\u540e\u518d\u4f7f\u7528merge\u4e2d\u7684\u5185\u8fde\u63a5inner\u65b9\u6cd5\uff0c\u5c06RFMData\u4e0e\u521a\u5b9a\u4e49\u7684RFM\u7efc\u5408\u5206\u503c\u7528\u6237\u7c7b\u578b\u7684\u6620\u5c04\u5339\u914d\u8868\uff0c\u6839\u636e\u5173\u8054\u5217\u540dRFM\u5339\u914d\u5408\u5e76\u4e3a\u4e00\u4e2adataframe\uff0c\u8fd9\u6837\u5c31\u5b8c\u6210\u4e86\u7528\u6237\u5206\u5c42\u7684\u64cd\u4f5c\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5b9a\u4e49RFM\u7efc\u5408\u5206\u503c\u4e0e\u5ba2\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u8868<\/p>
CustomerType=pandas.DataFrame(data={\u2018RFM\u2019:[111,112,121,122,211,212,221,222]\u2019Type\u2019:[\u2018\u6f5c\u5728\u5ba2\u6237\u2019,\u2019\u91cd\u70b9\u633d\u7559\u5ba2\u6237\u2019,\u2019\u4e00\u822c\u4fdd\u6301\u5ba2\u6237\u2019,\u2019\u91cd\u70b9\u4fdd\u6301\u5ba2\u6237\u2019,\u2019\u4e00\u822c\u53d1\u5c55\u5ba2\u6237\u2019,\u2019\u91cd\u70b9\u53d1\u5c55\u5ba2\u6237\u2019,\u2019\u4e00\u822c\u4ef7\u503c\u5ba2\u6237\u2019,\u2019\u9ad8\u4ef7\u503c\u5ba2\u6237\u2019]})<\/p>
#\u5c06RFMData\u4e0eRFM\u7efc\u5408\u5206\u503c\u5ba2\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u8868\u5408\u5e76\u4e3a\u4e00\u4e2a\u6570\u636e\u6846#merge\u9ed8\u8ba4\u5185\u8fde\u63a5\uff0c\u53ef\u7701\u7565\uff0c\u4e24\u8868on\u6761\u4ef6\u7684\u5173\u8054\u5217\u540d\u5747\u4e3aRFM\uff0c\u540c\u6837\u53ef\u7701\u7565 RFMData=RFMData.merge(CustomerType)<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0c\u5f97\u5230\u7684\u6570\u636e\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u53ef\u4ee5\u770b\u5230\uff0c\u6700\u540e\u4e00\u5217\u6570\u636e\uff0c\u5c31\u662f\u5bf9\u6bcf\u4e2a\u7528\u6237\u7ec6\u5206\u7684\u7528\u6237\u5206\u5c42\u3002\u6700\u540e\uff0c\u6211\u4eec\u6765\u770b\u770b\uff0c\u6bcf\u4e2a\u7c7b\u522b\u7684\u7528\u6237\u6570\u662f\u591a\u5c11\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u6309RFM\u3001Type\u8fdb\u884c\u5206\u7ec4\u7edf\u8ba1\u5ba2\u6237\u6570<\/p>
RFMData.groupby(by=[\u2018RFM\u2019,\u2019Type\u2019])[\u2018CustomerID\u2019].agg(\u2018count\u2019)<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0c\u5c31\u53ef\u4ee5\u5f97\u5230\u5404\u4e2a\u5ba2\u6237\u7c7b\u578b\u7684\u5ba2\u6237\u6570\u4e86\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u540e\u7eed\u5c31\u53ef\u4ee5\u5bf9\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u4f53\uff0c\u6709\u9488\u5bf9\u6027\u5730\u91c7\u53d6\u76f8\u5e94\u8fd0\u8425\u7b56\u7565\u8fdb\u884c\u63a8\u5e7f\u3001\u7ba1\u7406\uff0c\u8fdb\u800c\u63d0\u5347\u5ba2\u6237\u4ef7\u503c\u548c\u8425\u6536\u6c34\u5e73\uff0c\u9650\u4e8e\u7bc7\u5e45\uff0c\u8fd9\u91cc\u5c31\u4e0d\u518d\u5c55\u5f00\uff0c\u6211\u4eec\u4f1a\u5728\u540e\u7eed\u7684\u7528\u6237\u8fd0\u8425\u4e13\u9898\u4e0a\u548c\u5927\u5bb6\u7ee7\u7eed\u8ba8\u8bba\u3002<\/p>\n\n\n\n
\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n
\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n
PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
- \u300a\u589e\u957f\u9ed1\u5ba2\u5b98\u7f51<\/a>\u300b<\/li>
- \u300a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350<\/a>\u300b<\/li>
- \u300a\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
import pandas data=pandas.read_csv(\u2018.\/RFM\u5206\u6790.csv\u2019,engine=\u2019python\u2019)<\/p><\/blockquote>\n\n\n\n
\u53ef\u4ee5\u5927\u81f4\u770b\u4e00\u773cdata\u6570\u636e\u7684\u6837\u5f0f\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u53ef\u4ee5\u770b\u5230\uff0c\u8fd9\u91cc\u8bb0\u5f55\u7684\u662f\u5ba2\u6237\u7684\u6bcf\u4e00\u4e2a\u8ba2\u5355\u7684\u4fe1\u606f\uff0c\u7b2c\u4e00\u5217\u4e3a\u8ba2\u5355ID\uff0c\u7b2c\u4e8c\u5217\u4e3a\u5ba2\u6237ID\uff0c\u7b2c\u4e09\u5217\u4e3a\u4ea4\u6613\u65e5\u671f\uff0c\u7b2c\u56db\u5217\u4e3a\u4ea4\u6613\u91d1\u989d\u3002<\/p>\n\n\n\n
\u5bf9\u6570\u636e\u8fdb\u884c\u4e00\u4e0b\u52a0\u5de5\uff0c\u6839\u636e\u4ea4\u6613\u65e5\u671f\uff0c\u8ba1\u7b97\u51fa\u6bcf\u6b21\u4ea4\u6613\u8ddd\u4eca\u7684\u95f4\u9694\u5929\u6570\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5c06\u4ea4\u6613\u65e5\u671f\u5904\u7406\u4e3a\u65e5\u671f\u6570\u636e\u7c7b\u578b<\/p>
data[\u2018DealDateTime\u2019]=pandas.to_datetime(data.DealDateTime,format=\u2019%Y\/%m\/%d\u2019)<\/p>
#\u5047\u8bbe2015-10-1\u662f\u8ba1\u7b97\u5f53\u5929\uff0c\u6c42\u4ea4\u6613\u65e5\u671f\u81f3\u8ba1\u7b97\u5f53\u5929\u7684\u8ddd\u79bb\u5929\u6570<\/p>
data[\u2018Days\u2019]=pandas.to_datetime(\u20182015-10-1\u2019)-data[\u2018DealDateTime\u2019]<\/p>
#\u4ece\u65f6\u95f4\u8ddd\u79bb\u4e2d\u83b7\u53d6\u5929\u6570 data[\u2018Days\u2019]=data[\u2018Days\u2019].dt.days<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee5\u4e0a\u4ee3\u7801\uff0c\u5373\u53ef\u5f97\u5230\u7528\u6237\u6bcf\u4e00\u6b21\u4ea4\u6613\u65e5\u671f\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u7684\u5929\u6570\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
2. \u8ba1\u7b97R\u3001F\u3001M<\/h2>\n\n\n\n
\u7528\u6237\u7684\u660e\u7ec6\u6570\u636e\u51c6\u5907\u597d\u540e\uff0c\u63a5\u4e0b\u6765\u5c31\u53ef\u4ee5\u8ba1\u7b97\u6bcf\u4e2a\u5ba2\u6237\u7684\u6700\u8fd1\u4ea4\u6613\u95f4\u9694R\u3001\u4ea4\u6613\u9891\u7387F\u4ee5\u53ca\u4ea4\u6613\u603b\u989dM\uff0c\u8ba1\u7b97\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n
\u6700\u8fd1\u4ea4\u6613\u95f4\u9694R\uff1a\u4f7f\u7528CustomerID\u4f5c\u4e3a\u5206\u7ec4\u5217\uff0c\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u95f4\u9694\u5929\u6570Days\u4f5c\u4e3a\u805a\u5408\u5217\uff0c\u7edf\u8ba1\u51fd\u6570\u4f7f\u7528\u6700\u5c0f\u503c\u51fd\u6570min\uff0c\u5373\u53ef\u5f97\u5230\u6bcf\u4e2a\u5ba2\u6237\u7684\u6700\u8fd1\u4ea4\u6613\u95f4\u9694R\u3002<\/p>\n\n\n\n
\u4ea4\u6613\u9891\u7387F\uff1a\u4f7f\u7528CustomerID\u4f5c\u4e3a\u5206\u7ec4\u5217\uff0cOrderID\u4f5c\u4e3a\u805a\u5408\u5217\uff0c\u7edf\u8ba1\u51fd\u6570\u4f7f\u7528\u8ba1\u6570\u51fd\u6570count\u3002<\/p>\n\n\n\n
\u4ea4\u6613\u603b\u989dM\uff1a\u4f7f\u7528CustomerID\u4f5c\u4e3a\u5206\u7ec4\u5217\uff0c\u8ba2\u5355\u91d1\u989dSales\u4f5c\u4e3a\u805a\u5408\u5217\uff0c\u7edf\u8ba1\u51fd\u6570\u4f7f\u7528\u6c42\u548c\u51fd\u6570sum\u3002<\/p>\n\n\n\n
\u5bf9\u5e94\u7684\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u7edf\u8ba1\u6bcf\u4e2a\u5ba2\u6237\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u6709\u591a\u4e45\u6ca1\u6709\u6d88\u8d39\u4e86\uff0c\u5373\u627e\u51fa\u6700\u5c0f\u7684\u6700\u8fd1\u6d88\u8d39\u8ddd\u79bb<\/p>
R=data.groupby(by=[\u2018CustomerID\u2019],as_index=False)[\u2018Days\u2019].agg(\u2018min\u2019)<\/p>
#\u7edf\u8ba1\u6bcf\u4e2a\u5ba2\u6237\u4ea4\u6613\u7684\u603b\u6b21\u6570\uff0c\u5373\u5bf9\u8ba2\u5355ID\u8ba1\u6570<\/p>
F=data.groupby(by=[\u2018CustomerID\u2019],as_index=False)[\u2018OrderID\u2019].agg(\u2018count\u2019)<\/p>
#\u7edf\u8ba1\u6bcf\u4e2a\u5ba2\u6237\u4ea4\u6613\u7684\u603b\u989d\uff0c\u5373\u5bf9\u6bcf\u6b21\u7684\u4ea4\u6613\u91d1\u989d\u6c42\u548c<\/p>
M=data.groupby(by=[\u2018CustomerID\u2019],as_index=False)[\u2018Sales\u2019].agg(\u2018sum\u2019)<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee5\u4e0a\u4ee3\u7801\uff0c\u5f97\u5230\u7684\u7ed3\u679c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
\u63a5\u4e0b\u6765\u4f7f\u7528merge\u65b9\u6cd5\uff0c\u5c06R\u3001F\u3001M\u4e09\u4e2a\u6570\u636e\u5728\u5ba2\u6237CustomerID\u7ef4\u5ea6\u4e0a\u5173\u8054\u8d77\u6765\uff0c\u56e0\u4e3a\u5b83\u4eec\u62e5\u6709\u5171\u540c\u7684\u5217\u540d\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0con\u53c2\u6570\u53ef\u4ee5\u7701\u7565\u4e0d\u5199\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5c06R\u3001F\u3001M\u4e09\u4e2a\u6570\u636e\u6846\u5173\u8054\uff0cmerge\u9ed8\u8ba4\u5185\u8fde\u63a5\uff0c\u53ef\u7701\u7565\uff0c\u4e24\u8868on\u6761\u4ef6\u7684\u5173\u8054\u5217\u540d\u5747\u4e3aCustomerID<\/p>
Data=R.merge(F).merge(M)<\/p>
#\u4fee\u6539\u5217\u540d RFMData.columns=[\u2018CustomerID\u2019,\u2019R\u2019,\u2019F\u2019,\u2019M\u2019]<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee5\u4e0a\u4ee3\u7801\uff0c\u5f97\u5230\u7684\u7ed3\u679c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
3. \u8ba1\u7b97R\u3001F\u3001M\u7efc\u5408\u5206\u503c<\/h2>\n\n\n\n
\u6bcf\u4e2a\u5ba2\u6237\u7684R\u3001F\u3001M\u6570\u636e\u8ba1\u7b97\u597d\u540e\uff0c\u63a5\u4e0b\u6765\u5c31\u53ef\u4ee5\u5bf9R\u3001F\u3001M\u8fd9\u4e09\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u5206\u7ec4\u6253\u5206\u8d4b\u503c\uff0c\u5f97\u5230\u5bf9\u5e94\u7684R\u5206\u503c\u3001F\u5206\u503c\u3001M\u5206\u503c\u3002<\/p>\n\n\n\n
\u6253\u5206\u6807\u51c6\u53ef\u4ee5\u6309\u7167\u4e1a\u52a1\u7ecf\u9a8c\u3001\u5e73\u5747\u503c\u7b49\u6807\u51c6\u8fdb\u884c\u5212\u5206\u3002\u6700\u597d\u662f\u6309\u7167\u4e1a\u52a1\u7ecf\u9a8c\u5212\u5206\uff0c\u56e0\u4e3a\u8fd9\u91cc\u5206\u7c7b\u7684\u7684\u7528\u6237\u662f\u8981\u5230\u540e\u9762\u8fdb\u884c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\uff0c\u53ef\u4ee5\u901a\u8fc7\u5df2\u6709\u7684\u8fd0\u8425\u7b56\u7565\u53cd\u63a8\u8fd9\u91cc\u7684\u5212\u5206\u9608\u503c\u3002<\/p>\n\n\n\n
\u5f53\u7136\uff0c\u5982\u679c\u8fd8\u6ca1\u6709\u7279\u522b\u6e05\u6670\u7684\u8fd0\u8425\u7b56\u7565\uff0c\u4e5f\u53ef\u4ee5\u91c7\u7528\u5e73\u5747\u503c\u8fdb\u884c\u5212\u5206\u3002\u672c\u4f8b\u5c06R\u3001F\u3001M\u4e09\u5217\u5206\u522b\u6309\u7167\u5404\u81ea\u7684\u5e73\u5747\u503c\u5212\u5206\u4e3a\u9ad8\u3001\u4f4e2\u4e2a\u7ec4\uff0c\u5e76\u5206\u522b\u8d4b\u503c1\u5206\u30012\u5206\u3002<\/p>\n\n\n\n
R\u5206\u503c\uff08R_S\uff09\uff1a\u8ddd\u79bb\u6307\u5b9a\u65e5\u671f\u8d8a\u8fd1\uff0cR_S\u8d8a\u5927\uff0cR>=\u5e73\u5747\u503c\uff0cR_S\u4e3a1\uff0cR<\u5e73\u5747\u503c\uff0cR_S\u4e3a2\u3002<\/p>\n\n\n\n
F\u5206\u503c\uff08F_S\uff09\uff1a\u5b9a\u4e49\u4e3a\u4ea4\u6613\u9891\u7387\u8d8a\u9ad8\uff0cF_S\u8d8a\u5927\uff0cF<=\u5e73\u5747\u503c\uff0cF_S\u4e3a1\uff0cF>\u5e73\u5747\u503c\uff0cF_S\u4e3a2\u3002<\/p>\n\n\n\n
M\u5206\u503c\uff08M_S\uff09\uff1a\u5b9a\u4e49\u4e3a\u4ea4\u6613\u91d1\u989d\u8d8a\u9ad8\uff0cM_S\u8d8a\u5927\uff0cM<=\u5e73\u5747\u503c\uff0cM_S\u4e3a1\uff0cM>\u5e73\u5747\u503c\uff0cM_S\u4e3a2\u3002\u5bf9\u5404\u4e2a\u7528\u6237\u7684RFM\u7684\u6570\u636e\u884c\u8fdb\u884c\u6253\u5206\u8d4b\u503c\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5224\u65adR\u5217\u662f\u5426\u5927\u4e8e\u7b49\u4e8eR\u5217\u7684\u5e73\u5747\u503c\uff0c\u4f7f\u7528loc\u5c06\u7b26\u5408\u6761\u4ef6R_S\u5217\u7684\u503c\u8d4b\u503c\u4e3a1<\/p>
RFMData.loc[RFMData[\u2018R\u2019]>=RFMData.R.mean,\u2019R_S\u2019]=1<\/p>
#\u5224\u65adR\u5217\u662f\u5426\u5c0f\u4e8eR\u5217\u7684\u5e73\u5747\u503c\uff0c\u4f7f\u7528loc\u5c06\u7b26\u5408\u6761\u4ef6R_S\u5217\u7684\u503c\u8d4b\u503c\u4e3a2<\/p>
RFMData.loc[RFMData[\u2018R\u2019]<RFMData.R.mean,\u2019R_S\u2019]=2<\/p>
#\u540cR_S\u8d4b\u503c\u65b9\u6cd5\uff0c\u5bf9F_S\u3001M_S\u8fdb\u884c\u8d4b\u503c\uff0c\u4f46\u4e0eR\u76f8\u53cd\uff0cF\u3001M\u5747\u4e3a\u8d8a\u5927\u8d8a\u597d<\/p>
RFMData.loc[RFMData[\u2018F\u2019]<=RFMData.F.mean,\u2019F_S\u2019]=1<\/p>
RFMData.loc[RFMData[\u2018F\u2019]>RFMData.F.mean,\u2019F_S\u2019]=2<\/p>
RFMData.loc[RFMData[\u2018M\u2019]<=RFMData.M.mean,\u2019M_S\u2019]=1RFMData.loc[RFMData[\u2018M\u2019]>RFMData.M.mean,\u2019M_S\u2019]=2<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0cR_S\u3001F_S\u3001M_S\u7684\u5206\u7ec4\u5206\u503c\u5c31\u8ba1\u7b97\u51fa\u6765\u4e86\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
\u57fa\u4e8e\u4ee5\u4e0a\u5f97\u51fa\u7528\u6237\u6700\u7ec8\u7684RFM\u5206\u5c42\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
#\u8ba1\u7b97RFM\u7efc\u5408\u5206\u503c<\/p>
RFMData[\u2018RFM\u2019]=100*RFMData.R_S+10*RFMData.F_S+1*RFMData.M_S<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0c\u5f97\u5230\u7684RFM\u7efc\u5408\u5206\u503c\u5982\u4e0b\u56fe\u6240\u793a\u3002CustomerID:14568\u7684\u5206\u5c42\u4e3a221\uff0c\u5bf9\u5e94\u7684\u5c31\u662f\u4e00\u822c\u4ef7\u503c\u7528\u6237\u3002<\/p>\n\n\n\n
4. \u7528\u6237\u5206\u5c42<\/h2>\n\n\n\n
\u63a5\u4e0b\u6765\u7ed3\u5408\u6587\u7ae0\u5f00\u5934\u63d0\u5230\u7684\u7528\u6237\u5206\u5c42\u5b9a\u4e49\uff0c\u5c06\u7528\u6237\u7ec6\u5206\u4e3a8\u79cd\u4e0d\u540c\u7684\u7c7b\u578b\u3002\u672c\u4f8b\u91c7\u7528\u4e0eRFM\u7efc\u5408\u5206\u503c\u4e0e\u7528\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u8868\u6620\u5c04\u7684\u65b9\u5f0f\u5b9e\u73b0\u7528\u6237\u5206\u5c42\u3002<\/p>\n\n\n\n
\u9996\u5148\u5c06\u5404\u4e2aRFM\u7efc\u5408\u5206\u503c\u4e0e\u7528\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u5b9a\u4e49\u4e3a\u4e00\u4e2a\u6620\u5c04\u5339\u914d\u8868\u3002<\/p>\n\n\n\n
\u7136\u540e\u518d\u4f7f\u7528merge\u4e2d\u7684\u5185\u8fde\u63a5inner\u65b9\u6cd5\uff0c\u5c06RFMData\u4e0e\u521a\u5b9a\u4e49\u7684RFM\u7efc\u5408\u5206\u503c\u7528\u6237\u7c7b\u578b\u7684\u6620\u5c04\u5339\u914d\u8868\uff0c\u6839\u636e\u5173\u8054\u5217\u540dRFM\u5339\u914d\u5408\u5e76\u4e3a\u4e00\u4e2adataframe\uff0c\u8fd9\u6837\u5c31\u5b8c\u6210\u4e86\u7528\u6237\u5206\u5c42\u7684\u64cd\u4f5c\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u5b9a\u4e49RFM\u7efc\u5408\u5206\u503c\u4e0e\u5ba2\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u8868<\/p>
CustomerType=pandas.DataFrame(data={\u2018RFM\u2019:[111,112,121,122,211,212,221,222]\u2019Type\u2019:[\u2018\u6f5c\u5728\u5ba2\u6237\u2019,\u2019\u91cd\u70b9\u633d\u7559\u5ba2\u6237\u2019,\u2019\u4e00\u822c\u4fdd\u6301\u5ba2\u6237\u2019,\u2019\u91cd\u70b9\u4fdd\u6301\u5ba2\u6237\u2019,\u2019\u4e00\u822c\u53d1\u5c55\u5ba2\u6237\u2019,\u2019\u91cd\u70b9\u53d1\u5c55\u5ba2\u6237\u2019,\u2019\u4e00\u822c\u4ef7\u503c\u5ba2\u6237\u2019,\u2019\u9ad8\u4ef7\u503c\u5ba2\u6237\u2019]})<\/p>
#\u5c06RFMData\u4e0eRFM\u7efc\u5408\u5206\u503c\u5ba2\u6237\u7c7b\u578b\u7684\u5bf9\u5e94\u5173\u7cfb\u8868\u5408\u5e76\u4e3a\u4e00\u4e2a\u6570\u636e\u6846#merge\u9ed8\u8ba4\u5185\u8fde\u63a5\uff0c\u53ef\u7701\u7565\uff0c\u4e24\u8868on\u6761\u4ef6\u7684\u5173\u8054\u5217\u540d\u5747\u4e3aRFM\uff0c\u540c\u6837\u53ef\u7701\u7565 RFMData=RFMData.merge(CustomerType)<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0c\u5f97\u5230\u7684\u6570\u636e\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n
\u53ef\u4ee5\u770b\u5230\uff0c\u6700\u540e\u4e00\u5217\u6570\u636e\uff0c\u5c31\u662f\u5bf9\u6bcf\u4e2a\u7528\u6237\u7ec6\u5206\u7684\u7528\u6237\u5206\u5c42\u3002\u6700\u540e\uff0c\u6211\u4eec\u6765\u770b\u770b\uff0c\u6bcf\u4e2a\u7c7b\u522b\u7684\u7528\u6237\u6570\u662f\u591a\u5c11\uff0c\u4ee3\u7801\u5982\u4e0b\uff1a<\/p>\n\n\n\n
#\u6309RFM\u3001Type\u8fdb\u884c\u5206\u7ec4\u7edf\u8ba1\u5ba2\u6237\u6570<\/p>
RFMData.groupby(by=[\u2018RFM\u2019,\u2019Type\u2019])[\u2018CustomerID\u2019].agg(\u2018count\u2019)<\/p><\/blockquote>\n\n\n\n
\u6267\u884c\u4ee3\u7801\uff0c\u5c31\u53ef\u4ee5\u5f97\u5230\u5404\u4e2a\u5ba2\u6237\u7c7b\u578b\u7684\u5ba2\u6237\u6570\u4e86\u3002<\/p>\n\n\n\n
\u540e\u7eed\u5c31\u53ef\u4ee5\u5bf9\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u4f53\uff0c\u6709\u9488\u5bf9\u6027\u5730\u91c7\u53d6\u76f8\u5e94\u8fd0\u8425\u7b56\u7565\u8fdb\u884c\u63a8\u5e7f\u3001\u7ba1\u7406\uff0c\u8fdb\u800c\u63d0\u5347\u5ba2\u6237\u4ef7\u503c\u548c\u8425\u6536\u6c34\u5e73\uff0c\u9650\u4e8e\u7bc7\u5e45\uff0c\u8fd9\u91cc\u5c31\u4e0d\u518d\u5c55\u5f00\uff0c\u6211\u4eec\u4f1a\u5728\u540e\u7eed\u7684\u7528\u6237\u8fd0\u8425\u4e13\u9898\u4e0a\u548c\u5927\u5bb6\u7ee7\u7eed\u8ba8\u8bba\u3002<\/p>\n\n\n\n
\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n
\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n
PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
- \u300a\u589e\u957f\u9ed1\u5ba2\u5b98\u7f51<\/a>\u300b<\/li>
- \u300a\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350<\/a>\u300b<\/li>
- \u300a\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n