{"id":44900,"date":"2021-07-26T22:26:55","date_gmt":"2021-07-26T14:26:55","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=44900"},"modified":"2022-08-29T16:49:13","modified_gmt":"2022-08-29T08:49:13","slug":"%e6%9b%b9%e5%8d%87%ef%bc%9a%e7%bd%91%e7%ba%a2%e5%93%81%e7%89%8c%e4%ba%92%e8%81%94%e7%bd%91%e5%af%bc%e8%b4%ad%e7%9a%84%e5%ba%95%e5%b1%82%e9%80%bb%e8%be%91%ef%bd%9c%e7%81%b0%e5%ba%a6%e8%ae%a4%e7%9f%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/44900.html","title":{"rendered":"\u66f9\u5347\uff1a\u7f51\u7ea2\u54c1\u724c+\u4e92\u8054\u7f51\u5bfc\u8d2d\u7684\u5e95\u5c42\u903b\u8f91\uff5c\u7070\u5ea6\u8ba4\u77e5\u793e"},"content":{"rendered":"

\u6700\u8fd1\u6709\u4eba\u95ee\uff0c\u5f88\u591a\u4e92\u8054\u7f51\u7f51\u7ea2\u54c1\u724c<\/a><\/span>\u65e2\u975e\u521a\u9700\u53c8\u975e\u75db\u70b9\uff0c\u4f46\u662f\u5b83\u4eec\u7684\u9500\u91cf\u975e\u5e38\u597d\uff0c\u5ba2\u6237\u53e3\u7891\u4f3c\u4e4e\u4e5f\u4e0d\u9519\u3002<\/p>\n

\u5b83\u4eec\u662f\u5982\u4f55\u5236\u5b9a\u589e\u957f\u7b56\u7565\u7684\uff1f\u6709\u6ca1\u6709\u4ec0\u4e48\u5e95\u5c42\u903b\u8f91\u53ef\u4ee5\u501f\u9274\uff1f<\/p>\n

\u6210\u4e3a\u7f51\u7ea2\u54c1\u724c\u7684\u539f\u56e0\u975e\u5e38\u590d\u6742\u3002\u5982\u679c\u53ea\u8003\u8651\u5f71\u54cd\u6700\u5927\u7684\u56e0\u7d20\uff0c\u6211\u4eec\u7ed9\u51fa\u7684\u7b54\u6848\u662f\uff1a<\/p>\n

\u56e0\u4e3a\u7f51\u7ea2\u54c1\u724c\u628a\u4f20\u7edf\u5bfc\u8d2d\u5347\u7ea7\u6210\u4e86\u4e92\u8054\u7f51\u5bfc\u8d2d\u3002<\/strong><\/p>\n

\u4eca\u5929\u6211\u4eec\u5c31\u6765\u89e3\u8bfb\u4e00\u4e0b\u4e92\u8054\u7f51\u5bfc\u8d2d\u7684\u5e95\u5c42\u903b\u8f91\u3002<\/p>\n

\n

\n

\n

\n

\u4e00\u3001\u5bfc\u8d2d\u7684\u5b9a\u4e49<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u5bfc\u8d2d\u7684\u672c\u8d28\u662f\u5f15\u5bfc\u5ba2\u6237\u6d88\u8d39\u3002<\/p>\n
\u5f15\u5bfc\u5ba2\u6237\u6d88\u8d39\u7684\u8fc7\u7a0b\u5206\u4e3a\u4e24\u79cd\uff1a\u77ed\u94fe\u6761\u5bfc\u8d2d\u548c\u957f\u94fe\u6761\u5bfc\u8d2d\u3002<\/p>\n
\n
\n
\n
1.\u77ed\u94fe\u6761\u5bfc\u8d2d<\/strong>\u5728\u9500\u552e\u573a\u666f\u4e2d\uff08\u901a\u5e38\u662f\u95e8\u5e97\u91cc\uff09\uff0c\u8ddf\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u4e00\u5bf9\u4e00\u7684\u8bb2\u89e3\u5ba3\u4f20\uff0c\u6700\u7ec8\u6210\u4ea4\uff0c\u8fd9\u662f\u4e00\u4e2a\u77ed\u94fe\u6761\u5bfc\u8d2d\u3002<\/p>\n
<\/section>\n
\u77ed\u94fe\u6761\u5bfc\u8d2d\uff0c\u8fd1\u4f3c\u53ef\u4ee5\u7406\u89e3\u6210\u9488\u5bf9\u4e00\u4e2a\u76ee\u6807\u5ba2\u6237<\/strong>\u7684\u4e00\u6b21\u9500\u552e\u8f6c\u5316\u884c\u4e3a\u3002<\/p>\n
<\/section>\n
\u90a3\u4e48\u9488\u5bf9\u4e00\u6279\u76ee\u6807\u5ba2\u6237<\/strong>\u7684\u7fa4\u4f53\u9500\u552e\u8f6c\u5316\u884c\u4e3a\u5462\uff1f\u6211\u4eec\u901a\u5e38\u7528\u957f\u94fe\u6761\u5bfc\u8d2d\u3002<\/p>\n
2.\u957f\u94fe\u6761\u5bfc\u8d2d<\/strong><\/p>\n
\u901a\u5e38\u5206\u6210\u4e09\u4e2a\u90e8\u5206\uff1a<\/p>\n
\n
\u7b2c\u4e00\uff0c\u8981\u6709\u89c4\u6a21\u5316\u5ba2\u6237\u89e6\u70b9\u3002<\/li>\n
\u7b2c\u4e8c\uff0c\u8981\u628a\u5ba2\u6237\u5f15\u5bfc\u8fdb\u95e8\u5e97\u3002<\/li>\n
\u7b2c\u4e09\uff0c\u8981\u6709\u6f0f\u6597\u5f0f\u9500\u552e\u8f6c\u5316\u3002<\/li>\n<\/ul>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u4e0b\u9762\uff0c\u6211\u4eec\u518d\u770b\u770b\u4f20\u7edf\u5bfc\u8d2d\u662f\u600e\u4e48\u8fd0\u4f5c\u7684\uff1f<\/p>\n
\n
\n
\n
\n
\u4e8c\u3001\u4f20\u7edf\u5bfc\u8d2d\u903b\u8f91\u89e3\u6790<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\uff08\u4e00\uff09\u4f20\u7edf\u5bfc\u8d2d\u7684\u57fa\u672c\u5b9a\u4e49<\/strong><\/p>\n
\u4f20\u7edf\u5bfc\u8d2d\u4e3b\u8981\u662f\u6307\u4e09\u5927\uff1a\u5927\u6e20\u9053\u3001\u5927\u5a92\u4ecb\u3001\u5927\u5356\u70b9\u3002<\/strong> <\/strong><\/p>\n
1.<\/strong>\u5927\u6e20\u9053<\/strong><\/p>\n
\u5927\u6e20\u9053\u662f\u6838\u5fc3\u3002\u5728\u4f20\u7edf\u7684\u5bfc\u8d2d\u4e2d\uff0c\u6e20\u9053\u662f\u4ef7\u503c\u6700\u9ad8\u7684\uff0c\u751a\u81f3\u5bf9\u4e8e\u6709\u4e9b\u89c4\u6a21\u4e0d\u5927\u5546\u5bb6\u6765\u8bf4\uff0c\u662f\u552f\u4e00\u80fd\u8ddf\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u89c4\u6a21\u5316\u63a5\u89e6\u7684\u89e6\u70b9\u3002<\/p>\n
\n
\n
\u5927\u6e20\u9053\u7684\u4e3b\u8981\u7279\u70b9\u5728\u4e8e\u6d41\u91cf\u62e6\u622a<\/strong>\uff0c\u4e3b\u8981\u4f53\u73b0\u5728\uff1a\u901a\u5e38\u5728\u7ebf\u4e0b\u8981\u53bb\u627e\u4e00\u4e2a\u6d41\u91cf\u5927\u7684\u5730\u6bb5\uff0c\u76f4\u63a5\u5f00\u5e97\uff0c\u62e6\u622a\u7ecf\u8fc7\u5e97\u95e8\u53e3\u7684\u771f\u5b9e\u6709\u6548\u7684\u6d41\u91cf\uff1b<\/p>\n
\u627e\u4e00\u4e2a\u6d41\u91cf\u5927\u7684\u5546\u573a\uff0c\u53bb\u79df\u4e00\u4e2a\u67dc\u53f0\u6216\u5e97\u9762\uff1b<\/p>\n
\u53bb\u5468\u8fb9\u5c0f\u533a\uff0c\u53d1\u4f20\u5355\uff0c\u628a\u5c0f\u533a\u6f5c\u5728\u6d41\u91cf\u5f15\u5bfc\u5230\u95e8\u5e97\u4e2d\u6765\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n
2.<\/strong>\u5927\u5a92\u4ecb<\/strong><\/p>\n
\u65e2\u7136\u5927\u6e20\u9053\u662f\u6700\u91cd\u8981\u7684\uff0c\u751a\u81f3\u662f\u5bf9\u4e8e\u6709\u4e9b\u5546\u5bb6\u800c\u8a00\u662f\u552f\u4e00\u7684\u89c4\u6a21\u5316\u5ba2\u6237\u89e6\u70b9\uff0c\u90a3\u4e3a\u4ec0\u4e48\u8fd8\u9700\u8981\u5927\u5a92\u4ecb\u5462\uff1f<\/p>\n
\u56e0\u4e3a\u6bcf\u4e2a\u6e20\u9053\u90fd\u6709\u6d41\u91cf\u4e0a\u9650\uff0c\u7b49\u8fbe\u5230\u6d41\u91cf\u4e0a\u9650\u7684\u65f6\u5019\uff0c\u6211\u4eec\u5c31\u9700\u8981\u5230\u66f4\u5927\u7684\u751f\u6001\u73af\u5883\u91cc\uff0c\u5438\u5f15\u66f4\u591a\u7684\u964c\u751f\u4eba\u3002\u8fd9\u4e2a\u65f6\u5019\u5c31\u9700\u8981\u53bb\u627e\u5927\u5a92\u4ecb\uff0c\u5411\u66f4\u5e7f\u6cdb\u7684\u964c\u751f\u4eba\u8fdb\u884c\u4f20\u64ad\u3002<\/p>\n
\u5411\u964c\u751f\u4eba\u4f20\u64ad\u7684\u76ee\u7684\u662f\u4ec0\u4e48\uff1f\u4e3b\u8981\u662f\u83b7\u5f97\u77e5\u540d\u5ea6\u3002<\/p>\n
\u56e0\u4e3a\u719f\u6089\u5c31\u662f\u8d2d\u4e70\u7406\u7531\u4e4b\u4e00\uff0c\u6240\u4ee5\u77e5\u540d\u5ea6\u548c\u5165\u5e97\u7387\u662f\u6709\u4e00\u5b9a\u7684\u6b63\u76f8\u5173\u6027\u7684\u3002<\/p>\n
3.\u5927\u5356\u70b9<\/strong><\/p>\n
\u4e3a\u4ec0\u4e48\u505a\u5927\u5356\u70b9\uff1f<\/p>\n
\u56e0\u4e3a\u6d41\u91cf\u592a\u5bbd\u6cdb\uff0c\u6765\u7684\u4eba\u53ef\u80fd\u662f\u8001\u4eba\uff0c\u53ef\u80fd\u662f\u5c0f\u5b69\uff0c\u53ef\u80fd\u662f\u5e74\u8f7b\u5973\u6027\uff0c\u4e5f\u53ef\u80fd\u662f\u4e2d\u5e74\u7537\u6027\u3002<\/p>\n
\u6240\u4ee5\uff0c\u8981\u627e\u5230\u56fd\u6c11\u7ea7\u5927\u5356\u70b9\uff0c\u5728\u4e00\u4e24\u4e2a\u5356\u70b9\u4e0a\u53bb\u8fdb\u884c\u96c6\u4e2d\u5ba3\u4f20\uff0c\u8fd9\u6837\u624d\u80fd\u5728\u8fd9\u4e48\u5bbd\u6cdb\u7684\u6d41\u91cf\u4e2d\uff0c\u83b7\u5f97\u6bd4\u8f83\u597d\u7684\u6574\u4f53\u8f6c\u5316\u7387\u3002<\/p>\n
\uff08\u4e8c\uff09\u4f20\u7edf\u5bfc\u8d2d<\/strong>\u7684<\/strong>\u7f3a\u70b9<\/strong><\/p>\n
1.\u77e5\u540d\u5ea6\u5e76\u4e0d\u7b49\u4e8e\u8d2d\u4e70\u6b32\u671b\u3002<\/strong><\/p>\n
\u5f88\u591a\u4eba\u628a\u8fd9\u4e24\u4e2a\u6df7\u4e3a\u4e00\u8c08\uff0c\u5176\u5b9e\u5b83\u4eec\u4e4b\u95f4\u771f\u7684\u4e0d\u80fd\u5212\u7b49\u53f7\u3002<\/p>\n
\u5929\u732b\u53cc11\u699c\u5355\u4e0a\uff0c\u5f88\u591a\u6211\u4eec\u4e0d\u719f\u6089\u7684\u5c0f\u54c1\u724c\u6392\u5230\u5929\u732b\u7ec6\u5206\u54c1\u7c7b\u7b2c\u4e00\uff0c\u56fd\u9645\u5927\u54c1\u724c\u9500\u91cf\u90fd\u5356\u4e0d\u8fc7\u5b83\u4eec\u3002\u8fd9\u5c31\u4ece\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u8bf4\u660e\uff0c\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8d2d\u4e70\u51b3\u7b56\u4e4b\u95f4\u4e0d\u80fd\u7b80\u5355\u5730\u5212\u7b49\u53f7\u3002<\/p>\n
2.\u6d41\u91cf\u62e6\u622a\u7684\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\u3002<\/strong><\/p>\n
\u5bf9\u4e8e\u5f88\u591a\u5546\u5bb6\u6765\u8bf4\uff0c\u79df\u91d1\u6210\u672c\u548c\u4eba\u529b\u6210\u672c\u80fd\u5426\u63a7\u5236\u5f97\u4f4f\uff0c\u5df2\u7ecf\u6210\u4e3a\u662f\u5426\u76c8\u5229\u7684\u5173\u952e\u70b9\u3002<\/p>\n
\u800c\u4e00\u773c\u5c31\u80fd\u770b\u5230\u548c\u6d4b\u91cf\u51fa\u6d41\u91cf\u6548\u679c\u7684\u9ec4\u91d1\u5730\u6bb5\uff0c\u4ef7\u683c\u662f\u4e00\u6da8\u518d\u6da8\u3002<\/p>\n
3.\u6709\u9500\u552e\u6d41\u91cf\u6ca1\u6709\u8425\u9500\u6d41\u91cf\u3002<\/strong><\/p>\n
\u9500\u552e\u662f\u4ec0\u4e48\uff1f\u5546\u5bb6\u4e3b\u52a8\u627e\u5230\u5ba2\u6237\uff0c\u7136\u540e\u8f6c\u5316\u6210\u4ea4\u3002<\/p>\n
\u8425\u9500\u662f\u4ec0\u4e48\uff1f\u5ba2\u6237\u4e3b\u52a8\u627e\u5230\u5546\u5bb6\uff0c\u81ea\u5e26\u6d88\u8d39\u7406\u7531\u3002<\/p>\n
\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u8bf4\uff0c\u4f20\u7edf\u5bfc\u8d2d\uff0c\u66f4\u591a\u5730\u5728\u201c\u8d2d\u201d\uff08\u4ea4\u6613\u5c5e\u6027\u592a\u91cd\uff09\uff0c\u800c\u4e14\u8fd9\u79cd\u201c\u8d2d\u201d\u662f\u5343\u4eba\u4e00\u9762\u7684\u3002<\/p>\n
\u6240\u4ee5\uff0c\u8ba9\u5ba2\u6237\u89c9\u5f97\u4e13\u5c5e\u670d\u52a1\u611f\u4f4e\uff0c\u54c1\u724c\u8c03\u6027\u5dee\uff0c\u5ba2\u6237\u504f\u597d\u5f31\uff0c\u4ece\u800c\u5f31\u5316\u4e86\u8425\u9500\u5c5e\u6027\uff08\u5ba2\u6237\u81ea\u4e3b\u81ea\u613f\u6027\u5f31\uff09\u3002 <\/strong><\/p>\n
\uff08\u4e09\uff09\u4f20\u7edf\u5bfc\u8d2d<\/strong>\u7684<\/strong>\u5173\u952e\u6307\u6807<\/strong><\/p>\n
**\u4f20\u7edf\u5bfc\u8d2d\u7684\u5173\u952e\u6307\u6807=TOM\u6307\u6570 * \u5165\u5e97\u7387 * \u8f6c\u5316\u7387<\/strong><\/p>\n
\n
\n
\u4ec0\u4e48\u53ebTOM\u6307\u6570\uff1fTOM\u6307\u6570\u53ebtop of mind awareness\uff0c\u65e0\u63d0\u793a\u7b2c\u4e00\u63d0\u53ca\u7387\u3002<\/section>\n<\/section>\n<\/section>\n
\u6bd4\u5982\uff1a\u5728\u6ca1\u6709\u4efb\u4f55\u63d0\u793a\u7684\u60c5\u51b5\u4e0b\uff0c\u5f53\u5ba2\u6237\u60f3\u4e70\u53e3\u7ea2\u65f6\uff0c\u5979\u7b2c\u4e00\u4e2a\u60f3\u5230\u7684\u54c1\u724c\u662f\u4ec0\u4e48\uff1f<\/p>\n
\u663e\u7136\uff1a<\/p>\n
\n
TOM\u6307\u6570<\/strong>\u5bf9\u5e94\u7684\u662f\u5927\u5a92\u4ecb\uff1b<\/li>\n
\u5927\u6e20\u9053<\/strong>\u5bf9\u5e94\u7684\u662f\u5165\u5e97\u7387\uff1b<\/li>\n
\u5927\u5356\u70b9<\/strong>\u5bf9\u5e94\u7684\u662f\u8f6c\u5316\u7387\u3002<\/li>\n<\/ul>\n
\n
\n
\n
\u4e09\u3001\u4e92\u8054\u7f51\u5bfc\u8d2d\u903b\u8f91\u89e3\u6790<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n
\uff08\u4e00\uff09\u4e92\u8054\u7f51\u5bfc\u8d2d\u7684\u57fa\u672c\u5b9a\u4e49<\/strong> <\/strong><\/p>\n
\n
\n
\u4e92\u8054\u7f51\u5bfc\u8d2d = \u4e09\u5927+\u4e09\u6563<\/strong>\u4f20\u7edf\u5bfc\u8d2d <\/strong>= \u5927\u6e20\u9053+\u5927\u5a92\u4ecb+\u5927\u5356\u70b9\u4e92\u8054\u7f51\u5bfc\u8d2d <\/strong>=\uff08\u5927+\u6563\uff09\u6e20\u9053+\uff08\u5927+\u6563\uff09\u5a92\u4ecb+\uff08\u5927+\u6563\uff09\u5356\u70b9<\/p>\n<\/section>\n<\/section>\n<\/section>\n
\u660e\u660e\u4e09\u5927\u5c31\u662f\u4e3b\u6218\u573a\u4e86\uff0c\u4e3a\u4ec0\u4e48\u5192\u51fa\u6765\u4e09\u6563\uff1f<\/p>\n
\u6563=\uff08\u788e\u7247\u5316+\u4f4e\u6b32\u671b+\u8fdc\u573a\u666f\uff09\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u89e3\u51b3\u65b9\u6848\u3002<\/strong><\/p>\n
\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u5ba2\u6237\u4e0d\u4f1a\u7ed9\u5546\u5bb610\u5206\u949f\u6574\u6bb5\u6ce8\u610f\u529b\u7684\uff0c\u800c\u662f\u975e\u5e38\u788e\u7247\u5316\u5730\u5206\u6563\u5728\u5fae\u4fe1\u7fa4\u3001\u5fae\u4fe1\u6587\u7ae0\u3001\u5fae\u535a\u3001\u6296\u97f3\u3001\u5feb\u624b\u3001\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u6e38\u620f\u7b49\u8bf8\u591a\u4ea7\u54c1\u4e0a\u3002<\/p>\n
\u6bd4\u5982\u6700\u8fd1\u6709\u90e8\u7535\u5f71\u70ed\u6620\uff0c\u4f60\u672c\u6765\u6ca1\u6709\u53bb\u770b\u7684\u6b32\u671b\uff0c\u4f46\u5728\u6d4f\u89c8\u670b\u53cb\u5708\u65f6\u5076\u7136\u770b\u5230\u597d\u670b\u53cb\u63a8\u8350\uff0c\u4f60\u5c31\u613f\u610f\u53bb\u6d88\u8d39\u3002<\/p>\n
\u6574\u4e2a\u6d88\u8d39\u51b3\u7b56\uff0c\u90fd\u4e0d\u662f\u5728\u5546\u5bb6\u7684\u9500\u552e\u573a\u666f\u4e2d\u5b8c\u6210\u7684\uff08\u4e0d\u5728\u7ebf\u4e0b\u95e8\u5e97\u6216\u8005\u5929\u732b\u95e8\u5e97\u91cc\uff09\u3002<\/p>\n
\u4e0a\u9762\u8fd9\u4e2a\u5c31\u662f\u5178\u578b\u7684\u788e\u7247\u5316\u3001\u4f4e\u6b32\u671b\u3001\u8fdc\u573a\u666f\u3002\u8fd9\u4e2a\u5df2\u7ecf\u8fdc\u8fdc\u8d85\u51fa\u4e86\u4f20\u7edf\u5bfc\u8d2d\u7684\u4f5c\u7528\u8303\u56f4\u3002<\/p>\n
\uff08\u4e8c\uff09\u4e92\u8054\u7f51\u5bfc\u8d2d\u7684\u5173\u952e\u6307\u6807<\/strong><\/p>\n
\u4e92\u8054\u7f51\u5bfc\u8d2d\u7684\u5173\u952e\u6307\u6807=\uff08\u5173\u952e\u8bcd+\u5173\u952e\u4eba+\u5173\u952e\u52a8\u4f5c\uff09*ROI<\/strong><\/p>\n
1.\u5173\u952e\u8bcdROI<\/strong><\/p>\n
\u4f20\u7edf\u5bfc\u8d2d\u662f\u6574\u4f53\u6d4b\u7b97\u6548\u679c\u7684\uff0c\u901a\u5e38\u8fd8\u6709\u76f8\u5f53\u957f\u7684\u65f6\u95f4\u6ede\u540e\u6027\u3002<\/p>\n
\u4f46\u662f\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u6709\u6280\u672f\u548c\u6570\u636e\u652f\u6301\uff0c\u4e92\u8054\u7f51\u5bfc\u8d2d\u5219\u5b8c\u5168\u4e0d\u540c\uff0c\u5b83\u662f\u53ef\u4ee5\u8003\u6838\u5230\u5355\u4e2a\u9875\u9762\u3001\u5355\u4e2a\u70b9\u51fb\u548c\u5355\u4e2a\u6d41\u91cf\u7684\u3002<\/p>\n
\u8fd9\u5c31\u610f\u5473\u7740\uff0c\u4e92\u8054\u7f51\u5bfc\u8d2d\u80fd\u6d4b\u7b97\u51fa\u6240\u6709\u6d41\u91cf\u7684**ROI<\/a>\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\u3002<\/p>\n
\u53e6\u4e00\u65b9\u9762\uff0cTOM\u6307\u6570\u53ea\u662f\u4e00\u79cd\u5e02\u573a\u5c0f\u6837\u672c\u7684\u8c03\u67e5\u4e0e\u6a21\u62df\uff0c\u5e76\u4e0d\u662f\u5355\u4e2a\u5ba2\u6237\u884c\u4e3a\u7684\u7edf\u8ba1\u5927\u6570\u636e\uff0c\u66f4\u4e0d\u662f\u5355\u4e2a\u5ba2\u6237\u51b3\u7b56\u65f6\u51b3\u7b56\u52a8\u673a\u7684\u7edf\u8ba1\u89c4\u5f8b\u3002<\/p>\n
\u800c\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u5173\u952e\u8bcd<\/strong>\u5c31\u4e0d\u4e00\u6837\u4e86\uff0c\u5f53\u4e00\u4e2a\u5ba2\u6237\u5728\u5929\u732b\u3001\u4eac\u4e1c\u91cc\u641c\u7d22\u53e3\u7ea2<\/strong>\uff08\u4e00\u4e2a\u5173\u952e\u8bcd\uff09\u65f6\uff0c\u5979\/\u4ed6\u6709\u76f8\u5f53\u5927\u7684\u6982\u7387\uff0c\u662f\u8981\u8fdb\u884c\u4ea4\u6613\u51b3\u7b56\u4e4b\u524d\u7684\u7b5b\u9009\u4e0e\u6bd4\u8f83\u3002<\/p>\n
\u7efc\u4e0a\uff0c\u5173\u952e\u8bcd\u7684\u51c6\u786e\u5ea6\u6bd4TOM\u6307\u6570\u8981\u9ad8\u5f97\u591a\uff0c\u800c\u4e14\u662f\u53ef\u4ee5\u5b9e\u65f6\u52a8\u6001\u5730\u8fdb\u884cROI\u6d4b\u7b97\uff0c\u5bf9\u4f01\u4e1a\u4e1a\u7ee9\u662f\u53ef\u4ee5\u5b9e\u65f6\u8d1f\u8d23\u7684\u3002<\/p>\n
2.\u5173\u952e\u4ebaROI<\/strong><\/p>\n
\u5173\u952e\u8bcd\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u8fd8\u662f\u4eba\u627e\u8d27\u3002<\/p>\n
\u73b0\u5728\uff0c\u4e92\u8054\u7f51\u5bfc\u8d2d\u5df2\u7ecf\u5347\u7ea7\u5230\u4e86\u8d27\u627e\u4eba\u3002\u8fd9\u4e2a\u8d27\u627e\u4eba\uff0c\u5c31\u662f\u5173\u952e\u4ebaROI\u3002<\/p>\n
\u4eba\u627e\u8d27\uff0c\u662f\u6d41\u91cf\u8fd0\u8425\uff1b\u8d27\u627e\u4eba\uff0c\u662f\u7528\u6237\u8fd0\u8425\u3002<\/strong>\u8fd9\u662f\u4e24\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u7ecf\u8425\u89c6\u89d2\u3002<\/strong><\/p>\n
\u4eba\u627e\u8d27\uff0c\u5728\u610f\u7684\u662f\u5355\u6b21\u4ea4\u6613\u7684\u6210\u679c\uff1b\u8d27\u627e\u4eba\uff0c\u5728\u610f\u7684\u662f\u5ba2\u6237\u957f\u671f\u4ef7\u503c\u3002<\/p>\n
\u5177\u4f53\u800c\u8a00\uff0c\u5ba2\u6237\u957f\u671f\u4ef7\u503c\uff0c\u5305\u62ec\u4e0b\u5217\u5ba2\u6237 8 \u5927\u5546\u4e1a\u4ef7\u503c<\/strong>\u3002 $\"\u56fe\u7247\"$ <\/p>\n
\u5728\u5185\u5bb9\u5e02\u573a\u4e0a\uff0c\u5927\u4f17\u53ef\u4ee5\u662f\u5185\u5bb9\u751f\u4ea7\u8005\u548c\u5185\u5bb9\u5206\u4eab\u8005\uff1b\u4e13\u5bb6\u53ef\u4ee5\u662f\u5185\u5bb9\u4f53\u9a8c\u8005\u548c\u5185\u5bb9\u4f20\u64ad\u8005\u3002<\/strong><\/p>\n
\u6211\u4eec\u5e38\u7528\u7684\u5927\u4f17\u70b9\u8bc4\uff0c\u5c31\u662f\u524d\u8005\uff1b\u9189\u9e45\u5a18\u77ed\u89c6\u9891\uff0c\u5c31\u662f\u540e\u8005\u3002<\/p>\n
\u5728\u4ea7\u54c1\u5e02\u573a\u4e0a\uff0c\u5ba2\u6237\u9664\u4e86\u662f\u4ed8\u8d39\u7684\u6d88\u8d39\u8005\u5916\uff0c\u8fd8\u6709\u521b\u9020\u8005\u3001\u9500\u552e\u8005\u3001\u8d60\u9001\u8005\u7b493\u79cd\u4ef7\u503c\u3002<\/strong><\/p>\n
\n
\u6bd4\u5982\uff1a\u4e50\u7eaf\u9178\u5976\uff0c\u65e9\u671f\u5c31\u662f\u548c\u79cd\u5b50\u7528\u6237\u4e00\u8d77\u5171\u521b\u8d77\u6765\u7684\uff0c\u8fd9\u4e9b\u79cd\u5b50\u7528\u6237\u4e5f\u53eb\u521b\u9020\u8005<\/strong>\uff1b<\/li>\n
\u6bd4\u5982\uff1a\u62fc\u591a\u591a3\u4eba\u62fc\u56e2\u7684\u56e2\u957f\uff0c\u5c31\u662f\u9500\u552e\u8005\uff0c\u4ed6\u5f00\u4e86\u4e00\u4e2a\u5fae\u95e8\u5e97\uff0c3\u4eba\u4e00\u51d1\u9f50\uff0c\u95e8\u5e97\u5c31\u6d88\u5931\u4e86\u3002\u8fd9\u4e2a\u56e2\u957f\u53c8\u53eb\u9500\u552e\u8005<\/strong>\uff1b<\/li>\n
\u6bd4\u5982\uff1a\u8fde\u5496\u5561\u7684\u67d0\u4e9b\u7528\u6237\uff0c\u4e70\u4e86\u5496\u5561\u5238\u81ea\u5df1\u4e0d\u559d\uff0c\u9001\u7ed9\u522b\u4eba\uff0c\u4f5c\u4e3a\u7b54\u8c22\u793c\u7269\u3002\u8fd9\u4e9b\u4eba\u53c8\u53eb\u8d60\u9001\u8005<\/strong>\u3002<\/li>\n<\/ul>\n
\u663e\u7136\uff0c\u5173\u952e\u4ebaROI\uff0c\u4e5f\u662f\u53ef\u4ee5\u901a\u8fc7\u5b9e\u65f6\u52a8\u6001\u6d4b\u7b97\u51fa\u6765\u7684\uff0c\u4e5f\u662f\u80fd\u5bf9\u4f01\u4e1a\u4e1a\u7ee9\u5b9e\u65f6\u8d1f\u8d23\u7684\u3002<\/p>\n
3.\u5173\u952e\u52a8\u4f5cROI<\/strong><\/p>\n
\u4f20\u7edf\u5bfc\u8d2d\u7684\u5173\u952e\u52a8\u4f5c\uff0c\u91cd\u5728\u5148\u5bfc\u540e\u8d2d\u3002<\/p>\n
\u4e92\u8054\u7f51\u5bfc\u8d2d\u5173\u952e\u52a8\u4f5c\u5219\u4e0d\u540c\uff0c\u662f\uff08\u5bfc+\u8d2d+\u590d\u8d2d+\u53e3\u7891+\u63a8\u8350\uff09\u4e94\u4f4d\u4e00\u4f53\uff0c\u751a\u81f3\u53e3\u7891\u4e0e\u63a8\u8350\u7684\u91cd\u8981\u6027\uff0c\u8fdc\u8fdc\u5927\u4e8e\u5bfc+\u8d2d\u3002<\/strong><\/p>\n
\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u63d0\u51fa\u4e00\u4e2a\u98a0\u8986\u6027\u7684\u89c2\u70b9\uff1a<\/p>\n
\u7edd\u5927\u591a\u6570\u5546\u5bb6\u5f15\u4ee5\u4e3a\u50b2\u7684\u5ba2\u6237\u53e3\u7891\uff0c\u90fd\u662f\u4ea7\u751f\u4e0d\u4e86\u5546\u4e1a\u4ef7\u503c\u7684\u81ea\u55e8\u3002\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u8bf4\uff1f<\/strong><\/p>\n
\u5982\u679c\u8fd9\u4e9b\u5ba2\u6237\u53e3\u7891\u5728\u7c7b\u4f3c\u5927\u4f17\u70b9\u8bc4\u8fd9\u79cd\u6d41\u91cf\u5165\u53e3\u4e2d\uff0c\u5f62\u6210\u4e86\u4e00\u4e2a\u7efc\u5408\u8bc4\u5206\uff0c\u8fd9\u4e2a\u8bc4\u5206\u53c8\u63d0\u5347\u4e86\u5546\u5bb6\u7684\u6392\u540d\uff0c\u90a3\u8fd9\u4e9b\u5ba2\u6237\u53e3\u7891\u7684\u5546\u4e1a\u4ef7\u503c\u662f\u5de8\u5927\u7684\u3002<\/p>\n
\u53cd\u8fc7\u6765\u8bf4\uff0c\u5982\u679c\u53ea\u662f\u96f6\u96f6\u6563\u6563\u7684\uff0c\u5ba2\u6237\u5728\u4e00\u4e9b\u95f2\u804a\u4e2d\uff0c\u63d0\u53ca\u5546\u5bb6\u65f6\uff0c\u8bf4\u4e86\u4e9b\u8868\u626c\u7684\u8bdd\u3002\u8fd9\u4e9b\u8bdd\uff0c\u5e76\u6ca1\u6709\u5728\u6f5c\u5728\u76ee\u6807\u5ba2\u6237\u4e2d\u81ea\u4f20\u64ad\u5f00\u6765\uff0c\u66f4\u6ca1\u6709\u4fc3\u8fdb\u6f5c\u5728\u76ee\u6807\u5ba2\u6237\u4e3b\u52a8\u627e\u4e0a\u95e8\u6765\uff0c\u90a3\u8fd9\u79cd\u53e3\u7891\u7684\u5546\u4e1a\u4ef7\u503c\u662f\u6781\u5176\u6709\u9650\u7684\u3002<\/p>\n
\u6362\u6210\u5927\u767d\u8bdd\u8bf4\uff0c\u5c31\u662f\u5ba2\u6237\u867d\u7136\u5728\u5f88\u591a\u573a\u5408\u4e0b\u96f6\u6563\u5730\u8868\u626c\u6211\u4eec\uff0c\u4f46\u662f\u5f53\u6211\u4eec\u6d4b\u7b97\u5ba2\u6237\u51c0\u63a8\u8350\u503c\uff08Net Promoter Score\uff0cNPS\uff09\u65f6\uff0c\u7ed3\u679c\u5374\u5f97\u4e0d\u5230\u6570\u636e\u652f\u6301\u3002<\/p>\n
\u53cd\u8fc7\u6765\u8bf4\uff0c\u4e92\u8054\u7f51\u5bfc\u8d2d\u5e95\u5c42\u903b\u8f91\u4e2d\uff0c\u51c0\u63a8\u8350\u503cNPS\u7684\u91cd\u8981\u6027\u548c\u4f18\u5148\u7ea7\u662f\u8fdc\u8fdc\u9886\u5148\u4e8e\u9996\u5355\u6210\u4ea4\u7387\u7684\u3002<\/p>\n
\u89e3\u6784\u5230\u8fd9\u91cc\uff0c\u5927\u5bb6\u5e94\u8be5\u5bf9\u7f51\u7ea2\u54c1\u724c+\u4e92\u8054\u7f51\u5bfc\u8d2d\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u6709\u4e86\u975e\u5e38\u5927\u548c\u6574\u4f53\u6846\u67b6\u6027\u7684\u7406\u89e3\u4e86\u5427\uff1f<\/p>\n
\n
\n
\n
\u56db\u3001\u4e92\u8054\u7f51\u5bfc\u8d2d\u89e3\u51b3\u65b9\u6848<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n
\u77e5\u548c\u884c\u600e\u4e48\u624d\u80fd\u7edf\u4e00\uff1f\u5b66\u4e86\u8fd9\u4e48\u591a\u7684\u9053\u7406\uff0c\u6700\u540e\u600e\u4e48\u5b9e\u6218\uff1f<\/p>\n
\u8fd9\u91cc\uff0c\u6211\u4eec\u7ed9\u51fa\u4e00\u4e2a\u975e\u5e38\u7b80\u5355\u7684\u5b9e\u6218\u6a21\u578b\uff08\u4e92\u8054\u7f51\u5bfc\u8d2d4\u4e2a\u8c61\u9650\uff09\uff1a<\/p>\n
<\/p>\n
\u8fd9\u4e2a\u6a21\u578b\u5728\u6211\u4eec\u7070\u5ea6\u8ba4\u77e5\u793e\u5185\u90e8\uff0c\u4e5f\u53eb\u4ebf\u5343\u767e\u4e07\u6a21\u578b<\/strong>\uff0c\u8fd9\u91cc\u6211\u4eec\u6709\u51e0\u4e2a\u5047\u8bbe\uff1a<\/p>\n
\u6211\u4eec\u7684\u6f5c\u5728\u5ba2\u6237\u662f1\u4ebf\u4eba\uff1b<\/strong><\/p>\n
\u8d2d\u4e70\u8fc7\u6211\u4eec\u4e00\u6b21\u7684\u5ba2\u6237\u67091000\u4e07\uff1b<\/strong><\/p>\n
\u591a\u6b21\u8d2d\u4e70\u7684\u6709100\u4e07\uff1b<\/strong><\/p>\n
\u5fe0\u8bda\u5ba2\u6237\u670910\u4e07\u3002<\/strong><\/p>\n
1.<\/strong>\u5728\u4ebf\u7ea7\u5ba2\u6237\u5c42\u7ea7\uff0c<\/strong>\u6211\u4eec\u5e94\u8be5\u505a\u4ec0\u4e48\uff1f<\/strong><\/p>\n
\u6211\u4eec\u5e94\u8be5\u505a\u5185\u5bb9\u8425\u9500\u3002\u56e0\u4e3a\u7528\u6237\u91cf\u592a\u5927\uff0c\u6211\u4eec\u65e0\u6cd5\u8ddf\u6bcf\u4e2a\u7528\u6237\u76f4\u63a5\u6c9f\u901a\u4e92\u52a8\uff0c\u6210\u672c\u592a\u9ad8\u3002\u5185\u5bb9\u8425\u9500\u89c4\u6a21\u5316\u5730\u8ddf\u6f5c\u5728\u7528\u6237\u8fdb\u884c\u63a5\u89e6\u3002<\/p>\n
2.<\/strong>\u5728\u5343\u4e07\u5ba2\u6237\u5c42\u7ea7\uff0c<\/strong>\u6211\u4eec\u5e94\u8be5\u505a\u4ec0\u4e48\uff1f<\/strong><\/p>\n
\u5bf9\u4e8e\u8d2d\u4e70\u8fc7\u4e00\u6b21\u4ea7\u54c1\u76841000\u4e07\u7684\u5ba2\u6237\uff0c\u6211\u4eec\u5e94\u8be5\u91cd\u70b9\u505a\u670d\u52a1\u8425\u9500\u3002<\/p>\n
\u4f20\u7edf\u7684\u670d\u52a1\u662f\u4f60\u8d2d\u4e70\u4e86\u6211\u7684\u4ea7\u54c1\uff0c\u6211\u7ed9\u4f60\u8bf4\u660e\u4e66\uff0c\u6216\u8005\u5230\u4f60\u5bb6\u91cc\u5e2e\u4f60\u5b89\u88c5\uff0c\u8017\u6750\u7528\u5b8c\u6211\u6765\u5e2e\u4f60\u66f4\u6362\u3002<\/p>\n
\u65b0\u670d\u52a1\u5b9a\u4e49\uff0c\u662f\u4e00\u5b9a\u8981\u7ed9\u5ba2\u6237\u7559\u4e0b\u6df1\u523b\u7684\u5370\u8c61\u548c\u8bb0\u5fc6\u70b9\u3002<\/strong><\/p>\n
\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u4e0a\u6765\u8bb2\uff0c\u6d77\u5e95\u635e\u65e2\u662f\u4e00\u4e2a\u5185\u5bb9\u578b\u4ea7\u54c1\uff0c\u4e5f\u662f\u4e00\u4e2a\u670d\u52a1\u578b\u4ea7\u54c1\u3002<\/p>\n
\u4f60\u5728\u6d77\u5e95\u635e\u6392\u961f\u7b49\u501930\u5206\u949f\uff0c\u65f6\u95f4\u53ef\u4ee5\u6d88\u78e8\uff0c\u5e76\u6ca1\u6709\u89c9\u5f97\u5fc3\u70e6\u3002\u8fd9\u6bb5\u65f6\u95f4\u7684\u670d\u52a1\u8fd8\u7ed9\u4f60\u7559\u4e0b\u6df1\u523b\u7684\u5370\u8c61\u548c\u8bb0\u5fc6\u70b9\uff0c\u6240\u4ee5\u6d77\u5e95\u635e\u65e2\u662f\u5185\u5bb9\u578b\u6d88\u8d39\uff0c\u4e5f\u662f\u670d\u52a1\u578b\u6d88\u8d39\u3002<\/p>\n
1000\u4e07\u5ba2\u6237\u4e2d\uff0c\u6709900\u4e07\u7684\u4eba\u53ea\u4e70\u8fc7\u6211\u4eec\u4e00\u6b21\u4e1c\u897f\u5c31\u518d\u4e5f\u4e0d\u6765\u4e86\uff0c\u4e00\u5b9a\u56e0\u4e3a\u662f\u5728\u6211\u4eec\u6ca1\u6709\u7ed9\u5ba2\u6237\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u548c\u8bb0\u5fc6\u70b9\u3002<\/p>\n
3.<\/strong>\u5728\u767e\u4e07\u5ba2\u6237\u5c42\u7ea7\uff0c<\/strong>\u6211\u4eec\u5e94\u8be5\u505a\u4ec0\u4e48\uff1f<\/strong><\/p>\n
\u5bf9\u4e8e\u591a\u6b21\u8d2d\u4e70\u7684100\u4e07\u5ba2\u6237\uff0c\u6211\u4eec\u8981\u505a\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\uff0c\u540c\u65f6\u8fd8\u8981\u505a\u7cbe\u7ec6\u5316\u8fd0\u8425\uff08\u6bd4\u5982\uff1aRFM<\/a>\uff09\u3002<\/p>\n
$\"\"$ <\/p>\n
<\/p>\n
\u5de5\u5177\u5e94\u7528\uff1aRFM\u6a21\u578b<\/em><\/p>\n
\u6211\u4eec\u6253\u5f00\u7f8e\u56e2\u5916\u5356\u7684\u65f6\u5019\uff0c\u66fe\u7ecf\u53bb\u8fc7\u7684\u5e97\u4f1a\u7a81\u7136\u5f39\u51fa\u6765\u4e00\u4e2a\u5b9a\u5411\u7ea2\u5305\u3002\u8fd9\u5c31\u662f\u5178\u578b\u7684RFM\u5e94\u7528\u4e0b\u7684\u5173\u7cfb\u8425\u9500\u3002<\/p>\n
\n
\n
\n
Recency\uff1a<\/strong>\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\uff0c\u4f60\u662f\u4e0a\u5468\u6765\u7684\u8fd8\u662f\u4e24\u4e2a\u6708\u4e4b\u524d\u6765\u7684\uff1f<\/li>\n
Frequency\uff1a<\/strong>\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u4ea4\u6613\u6b21\u6570\uff0c\u6bd4\u5982\u6700\u8fd130\u5929\uff0c\u4f60\u5230\u6211\u4eec\u5e97\u6765\u51e0\u6b21\uff1f<\/span><\/li>\n
Monetary\uff1a<\/strong>\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u4ea4\u6613\u91d1\u989d\uff0c\u6bd4\u5982\u6700\u8fd130\u5929\uff0c\u4f60\u6765\u6d88\u8d39\u591a\u5c11\u94b1\uff1f<\/span>RFM\u8fd9\u4e09\u4e2a\u7ef4\u5ea6\uff0c\u80fd\u628a\u5ba2\u6237\u5206\u62108\u4e2a\u4e0d\u540c\u7c7b\u578b\u3002<\/li>\n<\/ul>\n<\/section>\n<\/section>\n
4.<\/strong>\u5728\u5341\u4e07\u5ba2\u6237\u5c42\u7ea7\uff0c<\/strong>\u6211\u4eec\u5e94\u8be5\u505a\u4ec0\u4e48\uff1f<\/strong><\/p>\n
\u5bf9\u9ad8\u5ea6\u8ba4\u540c\u6211\u4eec\u768410\u4e07\u5fe0\u8bda\u5ba2\u6237\uff0c\u6211\u4eec\u8981\u505a\u5ba2\u6237\u8ba4\u77e5\u7ba1\u7406\u3002<\/p>\n
100\u4e07\u91cc\u7684\u5ba2\u6237\u670990\u4e07\u4eba\u90fd\u662f\u56e0\u4e3a\u4f60\u6709\u4fc3\u9500\uff0c\u4f60\u6709\u6d3b\u52a8\uff0c\u6027\u4ef7\u6bd4\u9ad8\uff0c\u624d\u6765\u4e70\u4f60\u7684\u3002<\/p>\n
10\u4e07\u8fd9\u4e2a\u5c42\u7ea7\u4e0d\u4e00\u6837\uff0c\u8fd910\u4e07\u4eba\u662f\u6838\u5fc3\u5ba2\u6237\u94c1\u7c89\uff0c\u5bf9\u6211\u4eec\u7684\u8ba4\u540c\u611f\u975e\u5e38\u5f3a\u3002<\/p>\n
\u6709\u9700\u6c42\u7684\u65f6\u5019\u7b2c\u4e00\u53cd\u5e94\u662f\u6211\u4eec\u8fd9\u91cc\u901b\u4e00\u901b\uff0c\u901b\u5b8c\u4e4b\u540e\u5982\u679c\u53d1\u73b0\u5408\u9002\u7684\uff0c\u4ed6\u4eec\u4e5f\u4e0d\u8bb2\u4ef7\uff0c\u4e5f\u4e0d\u95ee\u662f\u4e0d\u662f\u6709\u4fc3\u9500\u6d3b\u52a8\uff0c\u9a6c\u4e0a\u5c31\u8d2d\u4e70\u3002<\/p>\n
\u5bf9\u4e8e\u8fd9\u90e8\u5206\u5ba2\u6237\uff0c\u6211\u4eec\u5982\u4f55\u505a\u5ba2\u6237\u8ba4\u77e5\u7ba1\u7406\u5462\uff1f<\/strong><\/p>\n
\n
\n
\u7b80\u800c\u8a00\u4e4b\uff0c\u6211\u4eec\u53ef\u4ee5\u7528\u54c1\u724c-\u5173\u952e\u8bcd\u77e9\u9635\u76843\u4e2a\u95ee\u9898\u6765\u5b9e\u65bd\uff1a<\/p>\n
\n
\uff081\uff09\u5f53\u5ba2\u6237\u8054\u60f3\u5230\u6211\u4eec\u7684\u54c1\u724c\u65f6\uff0c\u4f1a\u8054\u60f3\u5230\u54ea\u51e0\u4e2a\u5173\u952e\u8bcd\uff1f<\/li>\n
\uff082\uff09\u5f53\u5ba2\u6237\u8054\u60f3\u5230\u54ea\u51e0\u4e2a\u5173\u952e\u8bcd\u65f6\uff0c\u4f1a\u8054\u60f3\u5230\u6211\u4eec\u7684\u54c1\u724c\uff1f<\/li>\n
\uff083\uff09\u8fd9\u51e0\u4e2a\u5173\u952e\u8bcd\uff0c\u80fd\u4e0d\u80fd\u4fc3\u8fdb\u5ba2\u6237\u51b3\u7b56\uff1f<\/li>\n<\/ul>\n<\/section>\n<\/section>\n<\/section>\n
\n
\n
\n
\u4e94\u3001\u603b\u7ed3<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n
\u4f20\u7edf\u5bfc\u8d2d\u662f\u9762\u5411\u6574\u4f53\u6027\u3001\u9ad8\u6b32\u671b\u3001\u8fd1\u573a\u666f\u7684\u6d88\u8d39\u7684\u3002\u6240\u4ee5\uff0c\u7279\u522b\u5728\u610fTOM\u6307\u6570\u3001\u5165\u5e97\u7387\u3001\u8f6c\u5316\u7387\uff0c\u4e0d\u65ad\u5730\u8fd0\u8425\u8fed\u4ee3\uff0c\u6765\u786e\u4fdd\u7ecf\u8425\u76ee\u6807\u5b9e\u73b0\u3002<\/p>\n
\u8fd1\u51e0\u5e74\u6765\uff0c\u5f88\u591a\u65b0\u9510\u7f51\u7ea2\u54c1\u724c\uff0c\u4ece0-1\u8d77\u6765\u7684\u901f\u5ea6\u7279\u522b\u5feb\uff0c\u800c\u4e14\u9500\u552e\u91cf\u8fd8\u7279\u522b\u5927\uff0c\u8fd9\u662f\u56e0\u4e3a\u4ed6\u4eec\u90fd\u4ece\u4f20\u7edf\u5bfc\u8d2d\uff0c\u5347\u7ea7\u8fed\u4ee3\u6210\u4e86\u4e92\u8054\u7f51\u5bfc\u8d2d\u3002<\/p>\n
\u4e92\u8054\u7f51\u5bfc\u8d2d\uff0c\u5728\u4fdd\u6301\u4e86\u6574\u4f53\u6027\u3001\u9ad8\u6b32\u671b\u3001\u8fd1\u573a\u666f\u7684\u6d88\u8d39\u5e02\u573a\u4efd\u989d\u7684\u540c\u65f6\uff0c\u53c8\u5927\u529b\u5f00\u53d1\u4e86\u788e\u7247\u5316\u3001\u4f4e\u6b32\u671b\u3001\u8fdc\u573a\u666f\u7684\u6d88\u8d39\u5e02\u573a\u4efd\u989d\u3002\u5b9e\u73b0\u4e86\u4ece\u4eba\u627e\u8d27\u7684\u6d41\u91cf\u62e6\u622a\uff0c\u5230\u8d27\u627e\u4eba\u7684\u6d41\u91cf\u8fd0\u8425\u4e0e\u7528\u6237\u8fd0\u8425\u7684\u5168\u8986\u76d6\u3002<\/p>\n
\u4e92\u8054\u7f51\u5bfc\u8d2d\u662f\u65b0\u7ecf\u6d4e\u3002\u4ec0\u4e48\u662f\u65b0\u7ecf\u6d4e\uff1f<\/p>\n
\u65b0\u7ecf\u6d4e\uff0c\u662f\u4ee5\u5ba2\u6237\u4e3a\u6838\u5fc3\uff0c\u4ee5\u589e\u957f\u4e3a\u5bfc\u5411\uff0c\u4ee5\u6570\u636e\u4e3a\u80fd\u6e90\u3002<\/p>\n
\u65b0\u7ecf\u6d4e\u7684\u5ba2\u6237\uff0c\u5df2\u7ecf\u4e0d\u518d\u662f\u5355\u7eaf\u7684\u6d88\u8d39\u8005\uff0c\u800c\u662f 8 \u5927\u5546\u4e1a\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n
\u54ea 8 \u5927\u5546\u4e1a\u5408\u4f5c\u4f19\u4f34\uff1f<\/strong><\/p>\n
\u5728\u5185\u5bb9\u5e02\u573a\uff0c\u5ba2\u6237\u8fd8\u662f\u751f\u4ea7\u8005\u3001\u5206\u4eab\u8005\u3001\u4f53\u9a8c\u8005\u3001\u4f20\u64ad\u8005\uff1b<\/p>\n
\u5728\u4ea7\u54c1\u5e02\u573a\uff0c\u5ba2\u6237\u8fd8\u662f\u521b\u9020\u8005\u3001\u9500\u552e\u8005\u3001\u8d60\u9001\u8005\u3001\u6d88\u8d39\u8005\u3002<\/p>\n
\u5173\u4e8e\u4f5c\u8005\uff1a<\/span><\/strong>\u66f9\u5347<\/a> <\/span><\/strong>\u7070\u5ea6\u8ba4\u77e5\u793e\u521b\u59cb\u4eba\u3002\u4e3b\u4e1a\u662f\u521b\u65b0\u589e\u957f\u670d\u52a1\u5546\uff0c\u64c5\u957f\u4ece\u5ba2\u6237\u89c6\u89d2\u900f\u89c6\u4f20\u7edf\u4ea7\u4e1a+\u4e92\u8054\u7f51\u7684\u589e\u957f\u903b\u8f91\u4e0e\u6218\u7565\u673a\u4f1a\u3002\u5de5\u4f5c\u4e4b\u4f59\uff0c\u6f5c\u5fc3\u7814\u4fee\u751f\u6d3b\u798510\u591a\u5e74\u3002\u7814\u53d1\u51fa\u5927\u91cf\u72ec\u5bb6\u539f\u521b\u65b9\u6cd5\u8bba\uff0c\u53ef\u80fd\u662f\u56fd\u5185\u552f\u4e00\u4e00\u4e2a\u628a\u6b63\u5ff5\u7985\u4fee\u4e0e\u5546\u4e1a\u51b3\u7b56\u878d\u5408\u8d77\u6765\u7684\u8de8\u754c\u5bfc\u5e08\uff0c\u901a\u6653\u5ba2\u6237\u51b3\u7b56+\u589e\u957f\u7b56\u7565+\u7985\u4fee\u521b\u65b0\u7684\u5e95\u5c42\u903b\u8f91\u3002<\/span><\/p>\n
\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n
\n
\u300a \u589e\u957f\u9ed1\u5ba2\u5b98\u7f51<\/a>\u300b<\/li>\n
\u300a \u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350<\/a>\u300b<\/li>\n
\u300a \u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b<\/a>\u300b<\/li>\n<\/ul>\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a \u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n
\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
\u6700\u8fd1\u6709\u4eba\u95ee\uff0c\u5f88\u591a\u4e92\u8054\u7f51\u7f51\u7ea2\u54c1\u724c\u65e2\u975e\u521a\u9700\u53c8\u975e\u75db\u70b9\uff0c\u4f46\u662f\u5b83\u4eec\u7684\u9500\u91cf\u975e\u5e38\u597d\uff0c\u5ba2\u6237\u53e3\u7891\u4f3c\u4e4e\u4e5f\u4e0d\u9519\u3002 \u5b83\u4eec\u662f\u5982\u4f55\u5236\u5b9a\u589e\u957f\u7b56\u7565\u7684\uff1f\u6709\u6ca1\u6709\u4ec0\u4e48\u5e95\u5c42\u903b\u8f91\u53ef\u4ee5\u501f\u9274\uff1f \u6210\u4e3a\u7f51\u7ea2\u54c1\u724c\u7684\u539f\u56e0\u975e\u5e38\u590d\u6742\u3002\u5982\u679c\u2026<\/p>\n","protected":false},"author":2247,"featured_media":44903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[3359,3982],"special":[],"class_list":["post-44900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-3359","tag-3982","entry"],"views":61174,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/44900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2247"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=44900"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/44900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/44903"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=44900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=44900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=44900"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=44900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}