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![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-4.png\")
<\/figure><\/div>\n\n\n\n\u5230\u8fd9\u4e00\u6b65\u5c31\u7ed3\u675f\u4e86\u5417\uff1f\u5f53\u7136\u4e0d\u662f\uff0c\u6211\u4eec\u8fd8\u9700\u8981\u7edf\u8ba1\u6bcf\u4e2a\u6e20\u9053\u7684\u6295\u653e\u6548\u679c\u3002<\/p>\n\n\n\n
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![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-5.png\")
<\/figure><\/div>\n\n\n\n\u5728\u8fdb\u884c\u6e20\u9053\u5206\u6790\u4e4b\u524d\uff0c\u9996\u5148\u8981\u5c06\u5916\u90e8\u6d41\u91cf\u8f6c\u5316\u4e3a\u5185\u90e8\u6d41\u91cf\u7684\u5168\u6d41\u7a0b\u8def\u5f84\u90fd\u786e\u8ba4\u6e05\u695a\u3002<\/p>\n\n\n\n
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1\u3001\u5bf9\u6bcf\u6761\u6e20\u9053\u505a\u6e20\u9053\u6295\u653e\u9884\u7b97\u7684\u5206\u6790<\/strong>\uff0c\u5b8c\u6210\u964d\u6295\u653e\u6210\u672c\u63d0\u9ad8\u7528\u6237\u4ed8\u8d39\u3002<\/p>\n\n\n\n
2\u3001\u62c6\u89e3\u6e20\u9053\u8f6c\u5316\u6f0f\u6597<\/strong>\uff0c\u5c06\u6bcf\u4e2a\u8f6c\u5316\u73af\u8282\u91cf\u5316\u51fa\u6765\uff0c\u63d0\u9ad8\u5404\u6f0f\u6597\u73af\u8282\u7684\u8f6c\u5316\u6548\u7387\uff0c\u5b8c\u6210\u9ad8\u6548\u8f6c\u5316\u3002<\/p>\n\n\n\n
3\u3001\u9488\u5bf9\u4ea7\u54c1\u7528\u6237\u753b\u50cf\u505a\u7cbe\u7ec6\u5316\u6295\u653e<\/strong>\uff0c\u5b8c\u6210\u7cbe\u51c6\u9ad8\u4ef7\u503c\u4eba\u7fa4\u5305\u6295\u653e\uff0c\u4e0d\u540c\u4eba\u7fa4\u4f7f\u7528\u4e0d\u540c\u7684\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n
4\u3001\u9488\u5bf9\u6e20\u9053\u5bf9\u4e8e\u4ea7\u54c1\u7684\u4ef7\u503c\u505a\u6bcf\u6761\u6e20\u9053\u7684\u8d28\u91cf\u8bc4\u5206\u5206\u6790<\/strong>\uff0c\u7efc\u5408\u7528\u6237\u884c\u4e3a\u3001\u6570\u91cf\u3001\u8d28\u91cf\u3001\u4ef7\u503c\u4e0e\u6210\u672c\u5f97\u51fa\u603b\u8bc4\u5206\u3002\u533a\u522b\u51fa\u865a\u5047\u7528\u6237\u4e0e\u4f4e\u4ef7\u503c\u7528\u6237\u7684\u6e20\u9053\uff0c\u8fdb\u884c\u5408\u7406\u4f18\u5316\u6548\u679c\u6295\u653e\u3002<\/p>\n\n\n\n
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![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-6.png\")
<\/figure><\/div>\n\n\n\n\u7b80\u5355\u6765\u770b\uff0c\u6211\u4eec\u9700\u8981\u8003\u8651\u4ee5\u4e0b\u51e0\u4e2a\u6307\u6807\uff1a<\/p>\n\n\n\n
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- \u65b0\u589e\u7528\u6237\u9996\u5355\u4eba\u6570<\/strong>=\u4ed8\u8d39\u4e0b\u8f7d\u65b0\u589e\u7684\u6ce8\u518c\u7528\u6237\u6570\u4e2d\u5b8c\u6210\u4e86\u9996\u5355\u5145\u503c\u7684\u7528\u6237\u6570<\/li>
- \u9996<\/strong>\u5355\u6bcf\u7528\u6237\u83b7\u5ba2\u6210\u672c<\/strong>=\u4ed8\u8d39\u4e0b\u8f7d\u6d88\u8017\u603b\u91d1\u989d\/\u65b0\u589e\u7528\u6237\u9996\u5355\u4eba\u6570<\/li>
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- \u9884\u6d4b\u6bdb\u5229LTV\u7b97\u6cd52=<\/strong>\u65b0\u7528\u6237\u5e73\u5747\u5929\u6570\uff08\u59827\u5929\uff09*\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff08\u6bcf\u5e73\u5747\u65e5\u603b\u6536\u5165\/\u6bcf\u5e73\u5747\u65e5\u6d3b\uff09*\u6bdb\u5229\u7387\uff08\u5145\u503c\/\u6295\u653e\u6210\u672c\uff09\u30107*\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165*\u6bdb\u5229\u7387\u3011\u6ce8\uff1a\u5177\u4f53\u600e\u4e48\u6c42LTV\u9700\u8981\u7ed3\u5408\u81ea\u5df1\u7684\u4e1a\u52a1\u5f62\u6001\u6765\u8003\u8651\uff0c\u5e02\u9762\u4e0a\u53d8\u73b0\u4e3b\u8981\u4e3a\u4ea4\u6613\/\u7535\u5546\u7c7b\uff08\u4eac\u4e1c\uff09\u3001\u8ba2\u9605\u7c7b\uff08B\u7ad9\uff09\u3001\u514d\u8d39\u7c7b\uff08\u4eca\u65e5\u5934\u6761\uff0c\u901a\u8fc7\u5e7f\u544a\u53d8\u73b0\uff09\uff0c\u672c\u6b21\u4e3b\u8bb2\u4ea4\u6613\/\u7535\u5546\u7c7b\u6a21\u5f0f\u3002<\/li>
- \u9884\u6d4broi=<\/strong>\u9884\u6d4b\u6bdb\u5229LTV\/\u9996\u5355\u6bcf\u7528\u6237\u83b7\u5ba2\u6210\u672c<\/li>
- \u5f53\u524droi=<\/strong>(\u5f53\u524d\u5145\u503c\u91d1\u989d-\u5f53\u524d\u63d0\u73b0\u91d1\u989d)\/\u8fd9\u6279\u7528\u6237\u5bf9\u5e94\u6e20\u9053\u63a8\u5e7f\u8d39\u7528<\/li><\/ul>\n\n\n\n
\u5206\u6790\u65b9\u9762\u4e3b\u8981\u9700\u8981\u8003\u8651\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n
1\u3001\u4e0d\u540c\u65f6\u671f\u5bf9\u6bd4\u662f\u5426\u6709\u5404\u6210\u672c\u7684\u5927\u5e45\u5dee\u5f02\uff0c\u6839\u636e\u5dee\u5f02\u5bfb\u627e\u95ee\u9898\u4ea7\u751f\u7684\u6839\u6e90\u6765\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n\n\n\n
2\u3001\u5f53\u671f\u5982\u679c\u53d1\u73b0ROI\u5c0f\u4e8e1\u7684\u5fc5\u987b\u60f3\u529e\u6cd5\u63d0\u5347\u6548\u7387\uff0c\u4e00\u65b9\u9762\u4ece\u6295\u653e\u4e0a\u5b8c\u6210\u5c3d\u53ef\u80fd\u7cbe\u51c6\u7684\u4eba\u7fa4\u753b\u50cf\u8f6c\u5316\uff0c\u53e6\u4e00\u65b9\u9762\u53ef\u4ee5\u4ece\u4ea7\u54c1\u5185\u7684\u4ed8\u8d39\u8bbe\u8ba1\u7b49\u60f3\u529e\u6cd5\u63d0\u9ad8\u6bdb\u5229\u6536\u5165\u3002<\/p>\n\n\n\n
3\u3001\u5f53\u53d1\u73b0\u5982\u679c\u6709\u6e20\u9053\u7684\u5355\u7528\u6237\u83b7\u5ba2\u6210\u672c\u6bd4\u5176\u4ed6\u6e20\u9053\u4f4e\uff0c\u4f46LTV\u53cd\u800c\u66f4\u9ad8\u7684\u65f6\u5019\u3002\u5c31\u9700\u8981\u5c3d\u53ef\u80fd\u5c06\u6295\u653e\u6210\u672c\u8f6c\u5165\u8be5\u6e20\u9053\u3002<\/p>\n\n\n\n
4\u3001\u6bcf\u6b21\u6295\u653e\u524d\uff0c\u5efa\u8bae\u7528262\u6cd5\u5219\u63a7\u5236\u6210\u672c\u6765\u6d4b\u8bd5\u5404\u7d20\u6750\u7684\u7528\u6237\u8f6c\u5316\u6548\u7387\uff0c\u5c3d\u53ef\u80fd\u5c06\u6210\u672c\u63a7\u5236\u5728\u4e00\u5b9a\u8303\u56f4\u5185\uff0c\u51cf\u5c11\u65e0\u6548\u8d39\u7528\u6d88\u8017\u3002\uff08262\u6cd5\u5219\u6307\u7684\u662f\uff0c\u5f53\u5404\u6e20\u9053\u548c\u7d20\u6750\u7684\u6548\u679c\u4e0d\u6e05\u695a\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u5148\u5206\u914d20%\u8d44\u6e90\uff0c\u7b49\u627e\u5230\u597d\u7684\u6e20\u9053\u540e\uff0c\u7ed9\u597d\u7684\u6e20\u9053\u518d\u629560%\uff09<\/p>\n\n\n\n
5\u3001\u6295\u653e\u65f6\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u9047\u5230\u5982\u5e94\u7528\u5546\u5e97\u65b0\u589e\u7528\u6237\u91cf\u5230\u8fbe\u4e00\u5b9a\u6570\u503c\u65f6\uff0c\u4f1a\u51fa\u73b0\u6210\u672c\u5927\u5e45\u589e\u52a0\u7684\u60c5\u51b5\uff0c\u4f46\u4e5f\u53ea\u9700\u8981\u8003\u8651\u8be5\u6e20\u9053ROI\u662f\u5426\u5927\u4e8e1\u5373\u53ef\uff0c\u53ea\u8981\u5927\u4e8e1\u5c31\u53ef\u4ee5\u6295\u653e\u3002<\/p>\n\n\n\n
\u6240\u4ee5\uff0c\u6211\u4eec\u8981\u60f3\u65b9\u8bbe\u6cd5\u627e\u5230ROI\u9ad8\u7684\u65b0\u6e20\u9053\uff0c\u6216\u5c3d\u91cf\u63d0\u9ad8\u73b0\u6709\u6e20\u9053\u7684ROI\u3002<\/p>\n\n\n\n
\u6839\u636eROI\u7684\u516c\u5f0f\uff0c\u8981\u63d0\u9ad8ROI\uff0c\u8981\u4e48\u589e\u52a0\u7528\u6237\u7684LTV\u6bdb\u5229\uff0c\u8981\u4e48\u964d\u4f4e\u9996\u5355\u6bcf\u7528\u6237\u7684\u83b7\u5ba2\u6210\u672c\u3002<\/p>\n\n\n\n
\u8981\u505a\u5230\u4ee5\u4e0a\u4e24\u70b9\uff0c\u5e38\u7528\u7684\u65b9\u6cd5\uff0c\u5c31\u662f\u4f18\u5316\u6e20\u9053\u83b7\u5ba2\u7684\u6f0f\u6597\uff0c\u4ee5\u53ca\u83b7\u53d6\u7cbe\u51c6\u7684\u76ee\u6807\u7528\u6237\u753b\u50cf\u3002<\/p>\n\n\n\n
\u4e09\u3001\u5982\u4f55\u4f18\u5316\u6e20\u9053\u83b7\u5ba2\u6f0f\u6597<\/strong><\/h2>\n\n\n\n\u5728\u8bb2\u5230\u6e20\u9053\u83b7\u5ba2\u6f0f\u6597\u5206\u6790\u65b9\u6cd5\u8bba\u524d\uff0c\u6211\u4eec\u9700\u8981\u5148\u5bf9\u6e20\u9053\u6307\u6807\u5b9a\u4e49\u7684\u65b9\u5f0f\u6709\u4e00\u4e2a\u57fa\u672c\u6982\u5ff5\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-7.png\")
<\/figure><\/div>\n\n\n\n\u7ecf\u5e38\u505a\u6e20\u9053\u6295\u653e\u7684\u5c0f\u4f19\u4f34\u5e94\u8be5\u5f88\u6e05\u695a\uff0c\u91cf\u5316\u4ea7\u54c1\u5185\u7684\u8f6c\u5316\u6570\u636e\u53e3\u5f84\u53ef\u80fd\u662f\u6bcf\u6b21\u89c2\u6d4b\u6570\u636e\u524d\u90fd\u9700\u8981\u7ecf\u5386\u7684\u4e00\u4e2a\u75db\u82e6\u8fc7\u7a0b\u3002<\/p>\n\n\n\n
\u6bd4\u5982\u60f3\u77e5\u9053\u7684\u6570\u636e\uff0c\u4f46\u662f\u4ea7\u54c1\u5185\u6ca1\u6709\u57cb\u70b9\u7edf\u8ba1\uff0c\u6216\u8005\u662f\u901a\u8fc7\u8bbe\u5907\u7801\u6765\u8bc6\u522b\u8fd8\u662f\u65b0\u6ce8\u518c\u7684\u7528\u6237\u6765\u8bc6\u522b\u90fd\u662f\u4e00\u4e2a\u975e\u5e38\u75db\u82e6\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n
\u7279\u522b\u662f\u62e5\u6709\u6e38\u5ba2\u6a21\u5f0f\u7684\u4ea7\u54c1\u4f1a\u66f4\u52a0\u96be\u91cf\u5316\u7edf\u8ba1\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u5efa\u8bae\u5728\u6e20\u9053\u6307\u6807\u5b9a\u4e49\u7684\u65f6\u5019\uff0c\u5c06\u65b0\u589e\u8bbe\u5907\u4f5c\u4e3a\u53c2\u8003\u6765\u8fdb\u884c\u6f0f\u6597\u5206\u6790\uff0c\u5176\u6b21\u624d\u662f\u7528\u6237ID\u3002<\/p>\n\n\n\n
\u9664\u4e86\u6838\u5fc3\u6307\u6807\u4ee5\u5916\uff0c\u6211\u4eec\u4e00\u822c\u8fd8\u9700\u8981\u8f85\u52a9\u6307\u6807\u548c\u53cd\u5411\u6307\u6807\u3002<\/p>\n\n\n\n
\u8f85\u52a9\u6307\u6807\u66f4\u591a\u7528\u4e8e\u8f85\u52a9\u5224\u65ad\u6211\u4eec\u65b0\u589e\u7684\u7528\u6237\u662f\u5426\u5065\u5eb7\uff0c\u56e0\u4e3a\u5e94\u7528\u5546\u5e97\u6216\u591a\u6216\u5c11\u90fd\u4f1a\u5b58\u5728\u4e00\u4e9b\u865a\u5047\u7528\u6237\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u800c\u53cd\u5411\u6307\u6807\u4e3b\u8981\u6709\u4e09\u79cd\u7528\u9014\uff1a<\/p>\n\n\n\n
- \u4e3b\u8981\u89c2\u5bdf\u6838\u5fc3\u6307\u6807\u4e0a\u5347\u540e\uff0c\u53cd\u5411\u6307\u6807\u662f\u5426\u6709\u540c\u6b65\u4e0b\u964d\u3002\u5982\u679c\u540c\u6b65\u63d0\u5347\u90a3\u5c31\u8bc1\u660e\u4ea7\u54c1\u5f15\u5bfc\u8bbe\u8ba1\u51fa\u73b0\u4e86\u95ee\u9898\u3002<\/li>
- \u53cd\u5411\u6307\u6807\u8d8a\u9ad8\uff0c\u8bf4\u660e\u6e20\u9053\u7684\u865a\u5047\u7528\u6237\u91cf\u5728\u540c\u6b65\u4e0a\u5347\u3002<\/li>
- \u53cd\u5411\u6307\u6807\u8d8a\u9ad8\uff0c\u540c\u65f6\u4e5f\u8bc1\u660e\u7528\u6237\u6295\u653e\u7cbe\u51c6\u5ea6\u5b58\u5728\u95ee\u9898\u3002<\/li><\/ul>\n\n\n\n
\u6240\u4ee5\u5728\u505a\u6e20\u9053\u8f6c\u5316\u6f0f\u6597\u65f6\uff0c\u6211\u4eec\u662f\u9700\u8981\u5206\u4e3a\u6838\u5fc3\u6307\u6807\u3001\u8f85\u52a9\u6307\u6807\u548c\u53cd\u5411\u6307\u6807\u4e09\u5927\u6307\u6807\u6a21\u5757\u6765\u5bf9\u8f6c\u5316\u6570\u636e\u8fdb\u884c\u89c2\u5bdf\u7684\u3002<\/p>\n\n\n\n
\u4e0d\u7136\u5f88\u5bb9\u6613\u5f97\u51fa\u4e00\u4e9b\u7247\u9762\u7684\u6570\u636e\u7ed3\u8bba\uff0c\u65e0\u6cd5\u7ed9\u5230\u5168\u5c40\u7684\u5408\u7406\u8bba\u636e\u3002<\/p>\n\n\n\n
\u8fd9\u91cc\u8981\u6ce8\u610f\u7684\u662f\uff1a\u8003\u8651APP\u5bb9\u6613\u51fa\u73b0\u5355\u8bbe\u5907\u591a\u53f7\uff0c\u5efa\u8bae\u5206\u4e3a\u8bbe\u5907\u7ef4\u5ea6\u4e0e\u7528\u6237\u7ef4\u5ea6\u53cc\u6f0f\u6597\u7ed3\u5408\u6838\u5fc3\u6307\u6807\u6f0f\u6597\u7ed3\u5408\u5206\u6790<\/p>\n\n\n\n
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![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-8.png\")
<\/figure><\/div>\n\n\n\n\u5206\u6790\u89c6\u89d2\u4e3b\u8981\u5206\u4e3a\u4ee5\u4e0b\u51e0\u79cd\uff1a<\/p>\n\n\n\n
- \u6bd4\u5bf9\u591a\u4e2a\u6e20\u9053\u7684\u5404\u5c42\u7ea7\u8f6c\u5316\u7387\u662f\u5426\u7b26\u5408\u884c\u4e1a\u6c34\u5e73\u3002<\/li>
- \u6a2a\u6bd4\u5df2\u6709\u7684\u6e20\u9053\u6211\u4eec\u7684\u8f6c\u5316\u7387\u662f\u4e0d\u662f\u6709\u54ea\u4e00\u5c42\u7ea7\u4e0d\u5728\u5e73\u5747\u6c34\u5e73\u3002<\/li>
- \u6839\u636e\u6211\u4eec\u5df2\u6709\u6e20\u9053\u7684\u5404\u5c42\u7ea7\u8f6c\u5316\u60c5\u51b5\u6392\u67e5\u5e76\u7ed9\u51fa\u4e0d\u540c\u7684\u4f18\u5316\u65b9\u6848\u3002<\/li><\/ul>\n\n\n\n
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- \u4f7f\u7528\u4e0d\u540c\u7684\u5e7f\u544a\u7d20\u6750\u6216\u5173\u952e\u8bcd\u8fdb\u884c\u6d4b\u8bd5\uff0c\u66f4\u6362\u521b\u610f\u3002<\/li>
- \u5bf9\u5c55\u73b0\u65b9\u5f0f\u8fdb\u884c\u66f4\u6362\uff0c\u5982\u56fe\u7247\u5185\u5bb9\/\u56fe\u6362\u89c6\u9891\/\u89c6\u9891\u6362\u62cd\u6444\u811a\u672c\u3002<\/li>
- \u6700\u540e\u5bf9\u6bd4\u4e0d\u540c\u5e7f\u544a\u7684\u4e0b\u8f7d\u7387\uff0c\u9009\u62e9\u5176\u4e2d\u6570\u636e\u6700\u597d\u7684\u7d20\u6750\u8fdb\u884c\u6295\u653e\u3002<\/li><\/ul>\n\n\n\n
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\u4e8c\u3001\u5f53\u4ea7\u54c1\u6253\u5f00\u7387\u4f4e\u65f6<\/strong>\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u9488\u5bf9\u4ea7\u54c1ICON\u548c\u5177\u4f53\u6e20\u9053\u5305\u6765\u6d4b\u8bd5\u4f18\u5316\uff1a<\/p>\n\n\n\n
- \u662f\u5426\u5b89\u88c5\u5305\u7684\u989c\u8272\u8fc7\u6df1\u5bfc\u81f4\u7528\u6237\u65e0\u6cd5\u5728\u4e00\u4f17APP\u4e2d\u627e\u5230\u4f60\uff0c\u751a\u81f3\u7531\u4e8e\u7528\u6237\u624b\u673a\u80cc\u666f\u539f\u56e0\u5bfc\u81f4\u65e0\u6cd5\u88ab\u5bdf\u89c9\u3002<\/li>
- \u662f\u5426\u6e20\u9053\u5305\u9488\u5bf9\u67d0\u4e9b\u673a\u578b\u5b58\u5728\u95ea\u9000\u95ee\u9898\uff0c\u5bfc\u81f4\u7528\u6237\u65e0\u6cd5\u6b63\u5e38\u6253\u5f00\u3002<\/li>
- \u53ef\u4ee5\u4f18\u5148\u68c0\u67e5\u6295\u653e\u7684\u7528\u6237\u753b\u50cf\u662f\u5426\u7cbe\u51c6\uff1f\u5982\u679c\u4eba\u7fa4\u5305\u4e0d\u7cbe\u51c6\u5f88\u5bb9\u6613\u6d6a\u8d39\u6295\u653e\u91d1\u989d\uff0c\u800c\u4e14\u4f1a\u56e0\u4e3a\u7528\u6237\u53ef\u80fd\u53ea\u662f\u8bef\u89e6\u4e86\u5e94\u7528\u5546\u5e97\u5185\u7684\u63a8\u8350\u4e0b\u8f7d\u6309\u94ae\u800c\u5bfc\u81f4\u4ea7\u751f\u5927\u91cf\u65e0\u6548\u4e0b\u8f7d\u3002<\/li><\/ul>\n\n\n\n
\u4e09\u3001\u5f53\u4ea7\u54c1\u6ce8\u518c\u7387\u4f4e\u65f6<\/strong>\uff1a<\/p>\n\n\n\n
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- \u5efa\u8bae\u7b80\u5316\u6ce8\u518c\u6d41\u7a0b\uff0c\u6709\u4e9b\u4ea7\u54c1\u7684\u6ce8\u518c\u6d41\u7a0b\u5341\u5206\u5197\u957f\uff0c\u9700\u8981\u4f60\u586b\u5199\u4e00\u5806\u8d44\u6599\u540e\u624d\u53ef\u4ee5\u5b8c\u6210\u6ce8\u518c\u3002\u89e3\u51b3\u601d\u8def\u53ef\u4ee5\u4ece\u8ba9\u7528\u6237\u5c3d\u53ef\u80fd\u51cf\u5c11\u586b\u5199\u975e\u5fc5\u8981\u4fe1\u606f\uff0c\u51cf\u5c11\u9875\u9762\u6d41\u7a0b\u8fdb\u884c\u4f18\u5316\u3002<\/li><\/ul>\n\n\n\n
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- \u662f\u5426\u6709\u5728\u4ea7\u54c1\u5185\u8bbe\u8ba1\u65b0\u624b\u5f15\u5bfc\uff0c\u8ba9\u7528\u6237\u5b8c\u6210\u6ce8\u518c\u540e\u5c31\u80fd\u5feb\u901f\u7406\u89e3\u4ea7\u54c1\u7684\u6838\u5fc3\u529f\u80fd\u548c\u5982\u4f55\u4f7f\u7528\u8be5\u4ea7\u54c1\u3002<\/li>
- \u662f\u5426\u5bf9\u7528\u6237\u641c\u7d22\u5386\u53f2\u5173\u952e\u8bcd\u8fdb\u884c\u5206\u6790\uff0c\u627e\u51fa\u5b9e\u9645\u7528\u6237\u9700\u8981\u67e5\u8be2\u7684\u5185\u5bb9\uff0c\u4f18\u5316\u641c\u7d22\u5207\u8bcd\u4e0e\u5c55\u73b0\u7b56\u7565\u3002<\/li>
- \u9488\u5bf9\u7528\u6237\u8fdb\u623f\u8def\u5f84\u8fdb\u884c\u62c6\u89e3\u5206\u6790\uff0c\u4e3b\u8981\u89c2\u5bdf\u65b0\u7528\u6237\u7684\u8fdb\u623f\u8def\u5f84\u662f\u5426\u7b26\u5408\u4ea7\u54c1\u8bbe\u8ba1\u9884\u671f\uff0c\u80fd\u5426\u5c06\u5165\u53e3\u8c03\u6574\u5230\u66f4\u660e\u663e\u7684\u4f4d\u7f6e\u7b49\u8fdb\u884c\u4f18\u5316\u3002<\/li>
- \u53ef\u4ee5\u5bf9\u672a\u8fdb\u8fc7\u623f\u7684\u7528\u6237\u8fdb\u884c\u5206\u6790\uff0c\u770b\u770b\u6ca1\u8fdb\u5165\u623f\u95f4\u7684\u7528\u6237\u662f\u56e0\u4e3a\u4e0d\u7b26\u5408\u4ea7\u54c1\u7528\u6237\u753b\u50cf\uff0c\u8fd8\u662f\u4f7f\u7528\u4ea7\u54c1\u4e0a\u9047\u5230\u4e86\u56f0\u96be\uff0c\u8fd8\u662f\u56e0\u4e3a\u673a\u578b\u95ee\u9898\u7b49\u65b9\u9762\u8fdb\u884c\u6392\u67e5\u3002<\/li><\/ul>\n\n\n\n
\u4e94\u3001\u5f53\u7528\u6237\u9996\u5355\u8f6c\u5316\u7387\u4f4e<\/strong>\u65f6\uff0c\u53ef\u4ee5\u4ece\u4ee5\u4e0b\u6761\u4ef6\u5224\u65ad\uff1a<\/p>\n\n\n\n
- \u662f\u5426\u6709\u8bbe\u8ba1\u65b0\u4eba\u9996\u5145\u793c\u5305\uff0c\u4e14\u5728\u7528\u6237\u843d\u5730\u7684\u7b2c\u4e00\u65f6\u95f4\u89e6\u8fbe\u63d0\u793a\u7528\u6237\uff1f<\/li>
- \u662f\u5426\u6709\u505a\u65b0\u7528\u6237\u7684\u4ed8\u8d39\u5f15\u5bfc\u8bbe\u8ba1\uff1f\u5b9e\u9645\u6709\u7528\u6237\u662f\u6709\u4ed8\u8d39\u9700\u6c42\u4f46\u53ef\u80fd\u662f\u6ca1\u6709\u6ce8\u610f\u5230\u5982\u4f55\u5b8c\u6210\u4ed8\u8d39\u64cd\u4f5c\uff1f<\/li>
- \u662f\u5426\u6709\u8bbe\u8ba1\u514d\u8d39\u4f46\u53c8\u6709\u4ef7\u503c\u7684\u5546\u54c1\uff0c\u57f9\u517b\u7528\u6237\u517b\u6210\u4ed8\u8d39\u4e60\u60ef\u518d\u8fdb\u884c\u8f6c\u5316\u3002<\/li>
- \u53ef\u4ee5\u9488\u5bf9\u672a\u4ed8\u8d39\u7528\u6237\u753b\u50cf\u5206\u6790\uff0c\u9488\u5bf9\u6f5c\u5728\u7684\u4ed8\u8d39\u7528\u6237\u53ef\u4ee5\u6307\u5b9a\u4e00\u4e9b\u7cbe\u51c6\u5b9a\u5411\u8425\u9500\u7684\u7b56\u7565\uff0c\u8ba9\u5c3d\u53ef\u80fd\u591a\u7684\u7528\u6237\u5b8c\u6210\u8f6c\u5316\u3002<\/li><\/ul>\n\n\n\n
\u56db\u3001\u600e\u4e48\u624d\u80fd\u505a\u5230\u7cbe\u7ec6\u5316\u6548\u679c\u6295\u653e\uff08\u7528\u6237\u753b\u50cf\uff09<\/strong><\/h2>\n\n\n\n\u505a\u7cbe\u7ec6\u5316\u6548\u679c\u6295\u653e\u603b\u5171\u4e3a\u4e94\u90e8\u66f2\uff1a<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-9.png\")
<\/figure><\/div>\n\n\n\n\u4fd7\u8bdd\u8bf4\u5f97\u597d\uff0c\u77e5\u5df1\u77e5\u5f7c\u65b9\u80fd\u767e\u6218\u4e0d\u6b86\u3002<\/p>\n\n\n\n
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- \u6211\u5230\u5e95\u5728\u5c06\u5e7f\u544a\u6295\u7ed9\u8c01\uff1f<\/li>
- \u771f\u7684\u662f\u6e20\u9053\u8d28\u91cf\u51b3\u5b9a\u4e86\u6211\u7684ROI\u4e48\uff1f<\/li><\/ul>\n\n\n\n
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\u8fd9\u65f6\u5019\u80af\u5b9a\u6709\u4eba\u4f1a\u8bf4\uff1a\u4e0d\u5c31\u662f\u7528\u6237\u753b\u50cf\u561b\uff0c\u770b\u770b\u6570\u636e\u662f\u54ea\u4e9b\u5e74\u9f84\u533a\u95f4\u7684\u4eba\u5728\u7528\uff0c\u6211\u4e0d\u5c31\u77e5\u9053\u90fd\u6709\u8c01\u4e86\u4e48?<\/p>\n\n\n\n
\u5982\u679c\u4f60\u771f\u8fd9\u4e48\u60f3\uff0c\u90a3\u5c31too young too simple\u3002<\/p>\n\n\n\n
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\u53ea\u6709\u5c06\u6211\u4eec\u4ea7\u54c1\u7684\u7528\u6237\u4eba\u7fa4\u7cbe\u51c6\u7684\u5212\u5206\u5e76\u5b9a\u4e49\u51fa\u6765\uff0c\u6839\u636e\u4ed6\u4eec\u7684\u7279\u5f81\u8fdb\u884c\u6295\u653e\u624d\u80fd\u5b8c\u6210\u771f\u6b63\u610f\u4e49\u4e0a\u7684\u7cbe\u51c6\u5236\u5bfc\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-10.png\")
<\/figure><\/div>\n\n\n\n\u4ee5\u201c\u4e0b\u53a8\u623fAPP\u201d\u4e3a\u4f8b\uff0c\u7ed3\u5408\u4e0b\u53a8\u623fAPP\u81ea\u5df1\u7684\u7528\u6237\u753b\u50cf\u6570\u636e\uff0c\u57fa\u4e8e\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5339\u914d\u60c5\u51b5\u3002<\/p>\n\n\n\n
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![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-11.png\")
<\/figure><\/div>\n\n\n\n\u6ce8\uff1a\u6bcf\u4e2a\u7528\u6237\u7fa4\u4f53\u90fd\u9700\u8981\u5217\u4e00\u5f20\u8fd9\u6837\u7684\u8868\u683c\u3002<\/p>\n\n\n\n
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\u5bf9\u5916\u90e8\u6e20\u9053\u73af\u8282\u6765\u8bf4\uff1a<\/p>\n\n\n\n
- \u662f\u54ea\u4e2a\u6e20\u9053\u5bf9\u4e8e\u8be5\u753b\u50cf\u7684ROI\u6bd4\u8f83\u5dee\uff1f\u80fd\u5426\u8fdb\u884c\u6295\u653e\u7b56\u7565\u4f18\u5316\uff1f<\/li>
- \u662f\u5426\u8be5\u6e20\u9053\u7684\u4eba\u7fa4\u5b9a\u5411\u7684\u4e0d\u591f\u7cbe\u51c6\uff0c\u8fd8\u662f\u672c\u8eab\u7528\u6237\u7fa4\u4f53\u7684\u4ed8\u8d39\u80fd\u529b\u4e0d\u8db3\uff1f<\/li>
- \u662f\u5426\u83b7\u5ba2\u8fc7\u591a\u5e73\u53f0\u5185\u627f\u63a5\u80fd\u529b\u4e0d\u8db3\u7684\u753b\u50cf\u7fa4\u4f53\uff1f\uff08\u53ef\u4ee5\u901a\u8fc7\u8001\u7528\u6237\u753b\u50cf\u5360\u6bd4\u6bd4\u5bf9\u65b0\u589e\u7528\u6237\u753b\u50cf\uff09<\/li><\/ul>\n\n\n\n
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1\u3001\u53ef\u4ee5\u901a\u8fc7\u5224\u65ad\u5bf9\u5e94\u753b\u50cf\u7528\u6237\u7684\u6b21\u6708\u7559\u5b58\u7387\u662f\u5426\u5bf9\u6bd4\u5176\u4ed6\u7528\u6237\u753b\u50cf\u6765\u8bf4\u4f4e\u4e8e\u5e73\u5747\u7559\u5b58\u7387\u6c34\u5e73\u3002<\/p>\n\n\n\n
2\u3001\u53ef\u4ee5\u5bf9\u6bd4\u65b0\u589e\u7528\u6237\u753b\u50cf\u5360\u6bd4\u548c\u5f53\u524d\u8001\u7528\u6237\u753b\u50cf\u5360\u6bd4\uff0c\u662f\u5426\u67d0\u753b\u50cf\u7684\u65b0\u7528\u6237\u5360\u6bd4\u4eba\u6570\u8fc7\u591a\uff0c\u4f46\u8be5\u7c7b\u7528\u6237\u5b9e\u9645\u4ed8\u8d39\u548c\u7559\u5b58\u7387\u90fd\u4e0d\u591f\u9ad8\uff0c\u90a3\u4e5f\u53ef\u4ee5\u7406\u89e3\u4e3a\u4ea7\u54c1\u5bf9\u8be5\u7c7b\u753b\u50cf\u65b0\u589e\u7528\u6237\u627f\u63a5\u80fd\u529b\u8fd8\u662f\u6709\u6240\u4e0d\u8db3\u7684\u3002<\/p>\n\n\n\n
\u5bf9\u4ea7\u54c1\u5185\u90e8\u73af\u8282\u6765\u8bf4\uff1a<\/p>\n\n\n\n
- \u7528\u6237\u7fa4\u4f53\u4f7f\u7528\u7684\u54ea\u4e2a\u529f\u80fd\u7559\u5b58\u7387\u8f83\u5dee\uff0c\u662f\u5426\u662f\u8fd9\u4e2a\u529f\u80fd\u6ca1\u6709\u89e3\u51b3\u4ed6\u4eec\u7684\u9700\u6c42\uff1f<\/li>
- \u9488\u5bf9\u5bf9\u5e94\u7528\u6237\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u662f\u5426\u6ca1\u6709\u6ee1\u8db3\u8be5\u7fa4\u4f53\u7684\u75db\u70b9\u9700\u6c42\uff1f<\/li>
- \u662f\u5426\u4ed8\u8d39\u670d\u52a1\u5b9a\u4ef7\u8d85\u51fa\u4e86\u8fd9\u6279\u7528\u6237\u7fa4\u4f53\u613f\u610f\u652f\u4ed8\u7684\u533a\u95f4\uff1f<\/li>
- \u662f\u5426\u7f3a\u5c11\u9488\u5bf9\u8be5\u7fa4\u4f53\u7684\u4ed8\u8d39\u5f15\u5bfc\u8bbe\u8ba1\uff1f<\/li><\/ul>\n\n\n\n
\u53ea\u6709\u5f53\u4f60\u80fd\u5b8c\u6210\u4e86\u4e0a\u8ff0\u5206\u6790\u540e\uff0c\u624d\u7b97\u662f\u6210\u4e3a\u4e86\u4e00\u540d\u4f18\u79c0\u7684\u6e20\u9053\u4f18\u5316\u5e08\uff0c\u624d\u80fd\u8bf4\u505a\u5230\u4e86\u771f\u6b63\u7684\u6709\u7406\u6709\u636e\u7684\u6295\u653e\uff0c\u800c\u4e0d\u5728\u662f\u552f\u7528\u6237\u4e0b\u8f7d\u6210\u672c\u7684\u4e70\u91cf\u5de5\u5177\u4eba\u3002<\/p>\n\n\n\n
\u4e94\u3001\u5982\u4f55\u628a\u94b1\u82b1\u5728\u5200\u5203\u4e0a-\u6e20\u9053\u7528\u6237\u8d28\u91cf\u8bc4\u5206\u4f53\u7cfb<\/strong><\/h2>\n\n\n\n\u505a\u8fc7\u6e20\u9053\u7684\u540c\u5b66\u90fd\u77e5\u9053\uff0c\u73b0\u5728\u6e20\u9053\u6d41\u91cf\u4f5c\u5f0a\u73b0\u8c61\u5341\u5206\u7316\u7357\uff0c\u57fa\u672c\u50cf\u865a\u62df\u673a\u3001\u8bbe\u5907\u91cd\u590d\u6fc0\u6d3b\u3001\u5f02\u5e38\u8bbe\u5907\u7b49\u5237\u91cf\u666e\u904d\u5b58\u5728\uff0c\u54ea\u6015\u662f\u5e94\u7528\u5546\u5e97\u90fd\u5b58\u5728\u8fd9\u79cd\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u4f46\u662f\u6211\u4eec\u505a\u6e20\u9053\u7684\u65f6\u5019\u9664\u4e86\u8003\u8651\u8981\u5c06\u7528\u6237ROI\u4f5c\u4e3a\u57fa\u672c\u8003\u91cf\u5916\u3002\u5176\u5b9e\u8fd8\u9700\u8981\u8003\u8651\u7528\u6237\u83b7\u5ba2\u7684\u5176\u4ed6\u76f8\u5173\u6307\u6807\uff0c\u5982\u6e20\u9053\u7528\u6237\u7559\u5b58\u7387\u3001\u6e20\u9053\u7528\u6237\u6838\u5fc3\u529f\u80fd\u4f7f\u7528\u7387\u7b49\u3002<\/p>\n\n\n\n
\u90a3\u6211\u4eec\u5e94\u8be5\u600e\u4e48\u6837\u624d\u80fd\u5728\u8fd9\u79cd\u56f0\u96be\u6a21\u5f0f\u7684\u5927\u73af\u5883\u4e0b\uff0c\u4fdd\u8bc1\u6e20\u9053\u7cbe\u7ec6\u5316\u6295\u653e\uff0c\u505a\u5230\u7528\u6237\u589e\u957f\u5462\uff1f<\/p>\n\n\n\n
\u8fd9\u5c31\u9700\u8981\u6211\u4eec\u642d\u5efa\u4e00\u5957\u6e20\u9053\u7528\u6237\u8d28\u91cf\u8bc4\u5206\u4f53\u7cfb\uff0c\u901a\u8fc7\u591a\u7ef4\u5ea6\u7684\u65b9\u5f0f\u8bc4\u4f30\u6e20\u9053\u4f18\u52a3\u3002<\/p>\n\n\n\n
\u6211\u4eec\u5148\u7b80\u5355\u7684\u4ecb\u7ecd\u51e0\u79cd\u5e38\u89c1\u7684\u6e20\u9053\u6295\u653e\u7684\u7ed3\u7b97\u65b9\u5f0f\uff1a<\/p>\n\n\n\n
CPA\uff1acost per action\u6309\u7528\u6237\u6fc0\u6d3b\u4ed8\u8d39<\/p>\n\n\n\n
CPC\uff1acost per click\u6309\u70b9\u51fb\u6536\u8d39<\/p>\n\n\n\n
CPD\uff1a<\/p>\n\n\n\n
\uff081\uff09cost per download \u6309\u4e0b\u8f7d\u8ba1\u8d39<\/p>\n\n\n\n
\uff082\uff09cost per day \u6309\u5929\u8ba1\u8d39<\/p>\n\n\n\n
CPS\uff1acost per sale\u6309\u9500\u552e\u989d\u8ba1\u8d39<\/p>\n\n\n\n
CPT\uff1acost per time\u6309\u65f6\u95f4\u8ba1\u8d39<\/p>\n\n\n\n
CPM\uff1acost per mille\u6309\u5343\u4eba\u5c55\u793a\u8ba1\u8d39<\/p>\n\n\n\n
\u5728\u5e38\u89c1\u7684\u6e20\u9053\u4e2d\uff0c\u4ee5\u76f4\u64ad\u884c\u4e1a\u4e3a\u4f8b\uff0c\u4e3b\u8981\u4f7f\u7528\u7684\u662fCPC\\CPA\\CPD\u6309\u4e0b\u8f7d\u4e3a\u7ed3\u7b97\u65b9\u5f0f\u4e3a\u591a\u3002<\/p>\n\n\n\n
\u4ee5CPD\u4e0b\u8f7d\u7ed3\u7b97\u4e3a\u4f8b\uff0c\u6e20\u9053\u4e0b\u8f7d\u90fd\u5bb9\u6613\u51fa\u73b0\u4ee5\u4e0b\u51e0\u79cd\u60c5\u51b5\uff1a<\/p>\n\n\n\n
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u53ea\u662f\u4e0b\u8f7d\uff0c\u4f46\u6ca1\u6253\u5f00\u8fc7APP<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u4f46\u7559\u5b58\u5dee\u5230\u7206\u70b8<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u7559\u5b58\u4e5fok\uff0c\u4f46\u6ca1\u6709\u4efb\u4f55\u5176\u4ed6\u6709\u6548\u884c\u4e3a\uff0c\u4f8b\u5982\u4ed8\u8d39<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u7559\u5b58\u6709\u6548\u884c\u4e3a\u90fdok\uff0c\u4f46\u662f\u53d1\u73b0\u662f\u865a\u62df\u673a\u3002<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u7559\u5b58\u6709\u6548\u884c\u4e3a\u90fdok\uff0c\u673a\u5668\u4e5fok\uff0c\u4f46\u6210\u672c\u7ffb\u500d\u3002<\/li><\/ul>\n\n\n\n
\u4e0a\u8ff0\u53ea\u662f\u7b80\u5355\u7684\u7f57\u5217\u4e86\u51e0\u79cd\u60c5\u51b5\uff0c\u5176\u5b9e\u5b9e\u64cd\u8d77\u6765\u95ee\u9898\u66f4\u591a\u3002<\/p>\n\n\n\n
\u4ec0\u4e48\u662f\u597d\u6e20\u9053\uff0c\u4ec0\u4e48\u662f\u574f\u6e20\u9053\uff0c\u4e0d\u662f\u7b80\u7b80\u5355\u5355\u7684\u7559\u5b58\u9ad8\u3001\u7528\u6237\u884c\u4e3a\u597d\u3001\u6210\u672c\u4f4e\u6216\u8005\u662fROI\u9ad8\u5c31\u80fd\u8bf4\u8fd9\u4e2a\u6e20\u9053\u8d28\u91cf\u597d\u3002<\/p>\n\n\n\n
\u600e\u6837\u7efc\u5408\u8003\u8651\u6e20\u9053\u8d28\u91cf\u5b9e\u9645\u662f\u4e00\u4e2a\u6570\u5b66\u95ee\u9898\uff0c\u6240\u4ee5\u4eca\u5929\u5c31\u7ed9\u5927\u5bb6\u4ecb\u7ecd\u6e20\u9053\u8d28\u91cf\u8bc4\u5206\u4f53\u7cfb\u3002<\/p>\n\n\n\n
\u6a21\u578b\u6307\u6807\u5982\u4f55\u586b\u5145\u5185\u5bb9<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-12.png\")
<\/figure><\/div>\n\n\n\n\u6a21\u578b\u9aa8\u67b6<\/strong><\/p>\n\n\n\n
\u9aa8\u67b6\u7ed3\u6784\u5206\u4e3a\u4e24\u4e2a\u5c42\u7ea7<\/p>\n\n\n\n
\u7b2c\u4e00\u5c42\u7ea7\uff0c\u6211\u4eec\u5bf9\u6e20\u9053\u8bc4\u5206\u65f6\u4e3b\u8981\u4f1a\u5206\u4e3a\u4e94\u5927\u7c7b\u578b\u8fdb\u884c\u8bc4\u5206\uff1a<\/p>\n\n\n\n
\u5206\u522b\u4ece\u6570\u91cf\u3001\u884c\u4e3a\u3001\u5546\u4e1a\u3001\u6210\u672c\u3001\u8d28\u91cf\u6765\u5bf9\u4e00\u6761\u6e20\u9053\u8fdb\u884c\u7efc\u5408\u8bc4\u5206\u3002<\/p>\n\n\n\n
\u5bf9\u8be5\u5c42\u7ea7\u7684\u6307\u6807\u6743\u91cd\u8fdb\u884c\u8bc4\u5206\u9700\u8981\u4f7f\u7528AHP\u5c42\u7ea7\u5206\u6790\u6cd5\u8fdb\u884c\u8bc4\u5206\uff0c\u5177\u4f53\u7684\u8bc4\u5206\u77e9\u9635\u53ef\u4ee5\u4f7f\u7528\u4e0b\u9762\u7684\u7f51\u5740\u6765\u505a\uff1a<\/p>\n\n\n\n
https:\/\/wis-ai.com\/tools\/ahp<\/p>\n\n\n\n
\u6253\u5206\u7684\u6743\u91cd\u5982\u4e0b\u56fe\uff1a<\/p>\n\n\n\n
\u5982\u76f8\u5bf9\u4e8e\u4ef7\u683c\u6765\u8bf4\uff0c\u54c1\u724c\u7684\u91cd\u8981\u7cfb\u6570\u5c31\u53ef\u4ee5\u4e3a3\uff0c<\/p>\n\n\n\n
\u5bf9\u4e8e\u4ef7\u683c\u6765\u8bf4\uff0c\u989c\u8272\u7684\u66f4\u91cd\u8981\uff0c\u6240\u4ee5\u586b\u5199\u4e865\u3002<\/p>\n\n\n\n
\u4f9d\u7167\u8be5\u903b\u8f91\u6211\u4eec\u53ef\u4ee5\u5bf9\u884c\u4e3a\u548c\u6570\u91cf\u7b49\u5f97\u5206\u8fdb\u884c\u6253\u5206\uff0c\u6765\u5f97\u51fa\u6700\u540e\u7684\u5404\u6307\u6807\u6743\u91cd\u6bd4\u7ed3\u679c\uff08\u5982\u4e0b\u56fe\uff09<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-1.jpg\")
<\/figure><\/div>\n\n\n\n\u4e0d\u8fc7\u5728\u586b\u5199\u5b8c\u6210\u540e\u6ce8\u610f\u8981\u901a\u8fc7\u4e00\u81f4\u6027\u68c0\u67e5\u624d\u53ef\u4ee5\u5e94\u7528\u5662\uff0c\u4e0d\u7136\u53ef\u80fd\u662f\u4e2a\u4e0d\u5408\u7406\u7684\u6307\u6807\u6743\u91cd\u7cfb\u6570\u3002<\/p>\n\n\n\n
\u5176\u6b21\u5bf9\u7b2c\u4e8c\u5c42\u7ea7\u6240\u5c5e\u7c7b\u578b\u7684\u6307\u6807\u8fdb\u884c\u7ec6\u5316\u3002\u5982\u6570\u91cf\u5f97\u5206\u53ef\u4ee5\u5206\u4e3a\u65b0\u589e\u8bbe\u5907\u6570\u4e0e\u65b0\u589e\u7684\u7528\u6237\u4eba\u5747\u505c\u7559\u65f6\u957f\u3002<\/p>\n\n\n\n
\u5c06\u6240\u6709\u4f60\u8ba4\u4e3a\u7b26\u5408\u8be5\u7c7b\u578b\u7684\u6307\u6807\u90fd\u586b\u5165\u6846\u67b6\uff0c\u6839\u636e\u4f60\u8ba4\u5b9a\u6307\u6807\u7684\u91cd\u8981\u7cfb\u6570\u586b\u5199\u4e00\u4e2a\u6743\u91cd\u5373\u53ef\uff0c\u5982\u65b0\u589e\u8bbe\u5907\u657080%\u6743\u91cd\uff0c\u8fdb\u5385\u505c\u755920%\u6743\u91cd\uff0c\u53ea\u8981\u603b\u548c\u76f8\u52a0\u4e3a100%\u5373\u53ef\u3002<\/p>\n\n\n\n
\u90a3\u4e48\uff0c\u6700\u540e\u6211\u4eec\u8981\u600e\u4e48\u624d\u80fd\u8ba1\u7b97\u51fa\u6bcf\u6761\u6e20\u9053\u7684\u6700\u7ec8\u5f97\u5206\u5462\uff1f<\/p>\n\n\n\n
\u6bd4\u5982\u6211\u4eec\u6709\u4e0b\u56fe\u7684\u6570\u636e\uff0c<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-13.png\")
<\/figure><\/div>\n\n\n\n\u901a\u8fc7\u5e26\u5165\u4e86\u4e0b\u5217\u516c\u5f0f\u540e\u5c31\u53ef\u4ee5\u83b7\u5f97\u8be5\u5217\u6307\u6807\u7684\u6bcf\u4e2a\u5f97\u5206<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-14.png\")
<\/figure><\/div>\n\n\n\n\u5047\u8bbe\u6211\u4eec\u5b9a\u4e49\u6570\u91cf\u5f97\u5206\u4e0b\u7684\u65b0\u589e\u7528\u6237\u6570\u6307\u6807\u6743\u91cd\u4e3a80%\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u5c06\u6bcf\u6761\u5f97\u5206*80%\u518d\u52a0\u4e0a20%\u6743\u91cd\u540e\u7684\u505c\u7559\u65f6\u95f4\u5f97\u5206*100\u5c31\u53ef\u4ee5\u5f97\u5230\u6570\u91cf\u884c\u4e3a\u7684\u6700\u7ec8\u5f97\u5206\u62c9\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-15.png\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-16.png\")
<\/figure><\/div>\n\n\n\n\u6700\u540e\u8ba1\u7b97\u603b\u5f97\u5206\u4e5f\u50cf\u521a\u521a\u4e00\u6837\uff0c\u5728\u901a\u8fc7AHP\u5206\u6790\u6cd5\u5f97\u51fa\u5bf9\u5e94\u6a21\u5757\u6743\u91cd\u540e\u5373\u53ef\u5f97\u5230\u6bcf\u6761\u6e20\u9053\u7684\u8bc4\u5206\u4e86\u3002<\/p>\n\n\n\n
\u6700\u540e\u5f97\u5230\u7684\u603b\u5206\u5c31\u662f\u6bcf\u4e00\u6761\u6e20\u9053\u7684\u603b\u5206\u3002<\/p>\n\n\n\n
\u6ce8\uff1a<\/strong><\/p>\n\n\n\n
1\u3001\u7edf\u8ba1\u6240\u6709\u65b0\u589e\u7684\u6e20\u9053\uff0c\u90fd\u9700\u8981\u505a\u5206\u6790\u624d\u80fd\u7efc\u5408\u8bc4\u5206<\/p>\n\n\n\n
2\u3001\u6570\u636e\u5f02\u5e38\u65e0\u6cd5\u83b7\u53d6\u6b63\u786e\u4fe1\u606f\u7684\u6e20\u9053\u4e0d\u53c2\u4e0e\u8bc4\u5206<\/p>\n\n\n\n
3\u3001\u5404\u9879\u4e00\u7ea7\u6307\u6807\u3001\u4e8c\u7ea7\u6307\u6807\u57280\u5230100\u5206\u8303\u56f4\u5185\u6253\u5206\uff0c\u65e0\u53ca\u683c\u5206\u6570\u7ebf<\/p>\n\n\n\n
4\u3001\u5bf9\u4e8e\u53ef\u83b7\u53d6\u6570\u636e\u7684\u5b9a\u91cf\u6307\u6807\uff0c\u91c7\u7528\u6807\u51c6\u5316\u7684\u65b9\u5f0f\u6253\u5206\uff1b\u82e5\u6570\u636e\u91cf\u7ea7\u76f8\u5dee\u8f83\u5927\uff0c\u53ef\u4ee5\u5148\u53d6\u5bf9\u6570\uff0c\u518d\u8fdb\u884c\u6807\u51c6\u5316\uff08\u51cf\u5c0f\u91cf\u7ea7\u5dee\u5f02\u9020\u6210\u7684\u5f71\u54cd\uff09<\/p>\n\n\n\n
5\u3001\u4ece\u516c\u53f8\u89d2\u5ea6\u8003\u8651\uff0c\u8bbe\u7f6e\u6b63\u5411\u548c\u53cd\u5411\u6307\u6807\uff0c\u5982\u65b0\u589e\u4eba\u6570\u4e3a\u6b63\u5411\u6307\u6807\uff0c\u6210\u672c\u4e3a\u53cd\u5411\u6307\u6807\uff0c\u5373\u6210\u672c\u8d8a\u9ad8\u5f97\u5206\u8d8a\u4f4e\u3002\uff08\u53cd\u5411\u5f52\u4e00\u5316\u5373\u53ef\uff09<\/p>\n\n\n\n
\u6a21\u578b\u7684\u5e94\u7528\u4ef7\u503c<\/strong><\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-17.png\")
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<\/figure><\/div>\n\n\n\n\u7b80\u5355\u6765\u770b\uff0c\u6211\u4eec\u9700\u8981\u8003\u8651\u4ee5\u4e0b\u51e0\u4e2a\u6307\u6807\uff1a<\/p>\n\n\n\n
- \u6295\u653e\u6210\u672c<\/strong>=\u4ed8\u8d39\u4e0b\u8f7d\u6d88\u8017\u91d1\u989d<\/li>
- \u4e0b\u8f7d\u91cf<\/strong>=\u4ed8\u8d39\u4e0b\u8f7d\u6570<\/li>
- \u6bcf\u65b0\u589e\u7528\u6237\u4e0b\u8f7d\u6210\u672c<\/strong>=\u4ed8\u8d39\u4e0b\u8f7d\u6d88\u8017\u603b\u91d1\u989d\/\u4ed8\u8d39\u4e0b\u8f7d\u65b0\u589e\u6ce8\u518c\u7528\u6237\u6570<\/li>
- \u65b0\u589e\u7528\u6237\u9996\u5355\u4eba\u6570<\/strong>=\u4ed8\u8d39\u4e0b\u8f7d\u65b0\u589e\u7684\u6ce8\u518c\u7528\u6237\u6570\u4e2d\u5b8c\u6210\u4e86\u9996\u5355\u5145\u503c\u7684\u7528\u6237\u6570<\/li>
- \u9996<\/strong>\u5355\u6bcf\u7528\u6237\u83b7\u5ba2\u6210\u672c<\/strong>=\u4ed8\u8d39\u4e0b\u8f7d\u6d88\u8017\u603b\u91d1\u989d\/\u65b0\u589e\u7528\u6237\u9996\u5355\u4eba\u6570<\/li>
- \u9884\u6d4b\u6bdb\u5229LTV\u7b97\u6cd51=<\/strong>\u7528\u6237\u5e73\u5747\u751f\u547d\u5468\u671f\uff081\/\u5e73\u5747\u6708\u6d41\u5931\u7387\uff09*\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff08\u6bcf\u6708\u603b\u6536\u5165\/\u6bcf\u6708\u6d3b\uff09*\u6bdb\u5229\u7387\uff08\u5145\u503c\/\u6295\u653e\u6210\u672c\uff09<\/li>
- \u9884\u6d4b\u6bdb\u5229LTV\u7b97\u6cd52=<\/strong>\u65b0\u7528\u6237\u5e73\u5747\u5929\u6570\uff08\u59827\u5929\uff09*\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff08\u6bcf\u5e73\u5747\u65e5\u603b\u6536\u5165\/\u6bcf\u5e73\u5747\u65e5\u6d3b\uff09*\u6bdb\u5229\u7387\uff08\u5145\u503c\/\u6295\u653e\u6210\u672c\uff09\u30107*\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165*\u6bdb\u5229\u7387\u3011\u6ce8\uff1a\u5177\u4f53\u600e\u4e48\u6c42LTV\u9700\u8981\u7ed3\u5408\u81ea\u5df1\u7684\u4e1a\u52a1\u5f62\u6001\u6765\u8003\u8651\uff0c\u5e02\u9762\u4e0a\u53d8\u73b0\u4e3b\u8981\u4e3a\u4ea4\u6613\/\u7535\u5546\u7c7b\uff08\u4eac\u4e1c\uff09\u3001\u8ba2\u9605\u7c7b\uff08B\u7ad9\uff09\u3001\u514d\u8d39\u7c7b\uff08\u4eca\u65e5\u5934\u6761\uff0c\u901a\u8fc7\u5e7f\u544a\u53d8\u73b0\uff09\uff0c\u672c\u6b21\u4e3b\u8bb2\u4ea4\u6613\/\u7535\u5546\u7c7b\u6a21\u5f0f\u3002<\/li>
- \u9884\u6d4broi=<\/strong>\u9884\u6d4b\u6bdb\u5229LTV\/\u9996\u5355\u6bcf\u7528\u6237\u83b7\u5ba2\u6210\u672c<\/li>
- \u5f53\u524droi=<\/strong>(\u5f53\u524d\u5145\u503c\u91d1\u989d-\u5f53\u524d\u63d0\u73b0\u91d1\u989d)\/\u8fd9\u6279\u7528\u6237\u5bf9\u5e94\u6e20\u9053\u63a8\u5e7f\u8d39\u7528<\/li><\/ul>\n\n\n\n
\u5206\u6790\u65b9\u9762\u4e3b\u8981\u9700\u8981\u8003\u8651\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n
1\u3001\u4e0d\u540c\u65f6\u671f\u5bf9\u6bd4\u662f\u5426\u6709\u5404\u6210\u672c\u7684\u5927\u5e45\u5dee\u5f02\uff0c\u6839\u636e\u5dee\u5f02\u5bfb\u627e\u95ee\u9898\u4ea7\u751f\u7684\u6839\u6e90\u6765\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n\n\n\n
2\u3001\u5f53\u671f\u5982\u679c\u53d1\u73b0ROI\u5c0f\u4e8e1\u7684\u5fc5\u987b\u60f3\u529e\u6cd5\u63d0\u5347\u6548\u7387\uff0c\u4e00\u65b9\u9762\u4ece\u6295\u653e\u4e0a\u5b8c\u6210\u5c3d\u53ef\u80fd\u7cbe\u51c6\u7684\u4eba\u7fa4\u753b\u50cf\u8f6c\u5316\uff0c\u53e6\u4e00\u65b9\u9762\u53ef\u4ee5\u4ece\u4ea7\u54c1\u5185\u7684\u4ed8\u8d39\u8bbe\u8ba1\u7b49\u60f3\u529e\u6cd5\u63d0\u9ad8\u6bdb\u5229\u6536\u5165\u3002<\/p>\n\n\n\n
3\u3001\u5f53\u53d1\u73b0\u5982\u679c\u6709\u6e20\u9053\u7684\u5355\u7528\u6237\u83b7\u5ba2\u6210\u672c\u6bd4\u5176\u4ed6\u6e20\u9053\u4f4e\uff0c\u4f46LTV\u53cd\u800c\u66f4\u9ad8\u7684\u65f6\u5019\u3002\u5c31\u9700\u8981\u5c3d\u53ef\u80fd\u5c06\u6295\u653e\u6210\u672c\u8f6c\u5165\u8be5\u6e20\u9053\u3002<\/p>\n\n\n\n
4\u3001\u6bcf\u6b21\u6295\u653e\u524d\uff0c\u5efa\u8bae\u7528262\u6cd5\u5219\u63a7\u5236\u6210\u672c\u6765\u6d4b\u8bd5\u5404\u7d20\u6750\u7684\u7528\u6237\u8f6c\u5316\u6548\u7387\uff0c\u5c3d\u53ef\u80fd\u5c06\u6210\u672c\u63a7\u5236\u5728\u4e00\u5b9a\u8303\u56f4\u5185\uff0c\u51cf\u5c11\u65e0\u6548\u8d39\u7528\u6d88\u8017\u3002\uff08262\u6cd5\u5219\u6307\u7684\u662f\uff0c\u5f53\u5404\u6e20\u9053\u548c\u7d20\u6750\u7684\u6548\u679c\u4e0d\u6e05\u695a\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u5148\u5206\u914d20%\u8d44\u6e90\uff0c\u7b49\u627e\u5230\u597d\u7684\u6e20\u9053\u540e\uff0c\u7ed9\u597d\u7684\u6e20\u9053\u518d\u629560%\uff09<\/p>\n\n\n\n
5\u3001\u6295\u653e\u65f6\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u9047\u5230\u5982\u5e94\u7528\u5546\u5e97\u65b0\u589e\u7528\u6237\u91cf\u5230\u8fbe\u4e00\u5b9a\u6570\u503c\u65f6\uff0c\u4f1a\u51fa\u73b0\u6210\u672c\u5927\u5e45\u589e\u52a0\u7684\u60c5\u51b5\uff0c\u4f46\u4e5f\u53ea\u9700\u8981\u8003\u8651\u8be5\u6e20\u9053ROI\u662f\u5426\u5927\u4e8e1\u5373\u53ef\uff0c\u53ea\u8981\u5927\u4e8e1\u5c31\u53ef\u4ee5\u6295\u653e\u3002<\/p>\n\n\n\n
\u6240\u4ee5\uff0c\u6211\u4eec\u8981\u60f3\u65b9\u8bbe\u6cd5\u627e\u5230ROI\u9ad8\u7684\u65b0\u6e20\u9053\uff0c\u6216\u5c3d\u91cf\u63d0\u9ad8\u73b0\u6709\u6e20\u9053\u7684ROI\u3002<\/p>\n\n\n\n
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\u8981\u505a\u5230\u4ee5\u4e0a\u4e24\u70b9\uff0c\u5e38\u7528\u7684\u65b9\u6cd5\uff0c\u5c31\u662f\u4f18\u5316\u6e20\u9053\u83b7\u5ba2\u7684\u6f0f\u6597\uff0c\u4ee5\u53ca\u83b7\u53d6\u7cbe\u51c6\u7684\u76ee\u6807\u7528\u6237\u753b\u50cf\u3002<\/p>\n\n\n\n
\u4e09\u3001\u5982\u4f55\u4f18\u5316\u6e20\u9053\u83b7\u5ba2\u6f0f\u6597<\/strong><\/h2>\n\n\n\n\u5728\u8bb2\u5230\u6e20\u9053\u83b7\u5ba2\u6f0f\u6597\u5206\u6790\u65b9\u6cd5\u8bba\u524d\uff0c\u6211\u4eec\u9700\u8981\u5148\u5bf9\u6e20\u9053\u6307\u6807\u5b9a\u4e49\u7684\u65b9\u5f0f\u6709\u4e00\u4e2a\u57fa\u672c\u6982\u5ff5\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u7ecf\u5e38\u505a\u6e20\u9053\u6295\u653e\u7684\u5c0f\u4f19\u4f34\u5e94\u8be5\u5f88\u6e05\u695a\uff0c\u91cf\u5316\u4ea7\u54c1\u5185\u7684\u8f6c\u5316\u6570\u636e\u53e3\u5f84\u53ef\u80fd\u662f\u6bcf\u6b21\u89c2\u6d4b\u6570\u636e\u524d\u90fd\u9700\u8981\u7ecf\u5386\u7684\u4e00\u4e2a\u75db\u82e6\u8fc7\u7a0b\u3002<\/p>\n\n\n\n
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\u8f85\u52a9\u6307\u6807\u66f4\u591a\u7528\u4e8e\u8f85\u52a9\u5224\u65ad\u6211\u4eec\u65b0\u589e\u7684\u7528\u6237\u662f\u5426\u5065\u5eb7\uff0c\u56e0\u4e3a\u5e94\u7528\u5546\u5e97\u6216\u591a\u6216\u5c11\u90fd\u4f1a\u5b58\u5728\u4e00\u4e9b\u865a\u5047\u7528\u6237\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u800c\u53cd\u5411\u6307\u6807\u4e3b\u8981\u6709\u4e09\u79cd\u7528\u9014\uff1a<\/p>\n\n\n\n
- \u4e3b\u8981\u89c2\u5bdf\u6838\u5fc3\u6307\u6807\u4e0a\u5347\u540e\uff0c\u53cd\u5411\u6307\u6807\u662f\u5426\u6709\u540c\u6b65\u4e0b\u964d\u3002\u5982\u679c\u540c\u6b65\u63d0\u5347\u90a3\u5c31\u8bc1\u660e\u4ea7\u54c1\u5f15\u5bfc\u8bbe\u8ba1\u51fa\u73b0\u4e86\u95ee\u9898\u3002<\/li>
- \u53cd\u5411\u6307\u6807\u8d8a\u9ad8\uff0c\u8bf4\u660e\u6e20\u9053\u7684\u865a\u5047\u7528\u6237\u91cf\u5728\u540c\u6b65\u4e0a\u5347\u3002<\/li>
- \u53cd\u5411\u6307\u6807\u8d8a\u9ad8\uff0c\u540c\u65f6\u4e5f\u8bc1\u660e\u7528\u6237\u6295\u653e\u7cbe\u51c6\u5ea6\u5b58\u5728\u95ee\u9898\u3002<\/li><\/ul>\n\n\n\n
\u6240\u4ee5\u5728\u505a\u6e20\u9053\u8f6c\u5316\u6f0f\u6597\u65f6\uff0c\u6211\u4eec\u662f\u9700\u8981\u5206\u4e3a\u6838\u5fc3\u6307\u6807\u3001\u8f85\u52a9\u6307\u6807\u548c\u53cd\u5411\u6307\u6807\u4e09\u5927\u6307\u6807\u6a21\u5757\u6765\u5bf9\u8f6c\u5316\u6570\u636e\u8fdb\u884c\u89c2\u5bdf\u7684\u3002<\/p>\n\n\n\n
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\u8fd9\u91cc\u8981\u6ce8\u610f\u7684\u662f\uff1a\u8003\u8651APP\u5bb9\u6613\u51fa\u73b0\u5355\u8bbe\u5907\u591a\u53f7\uff0c\u5efa\u8bae\u5206\u4e3a\u8bbe\u5907\u7ef4\u5ea6\u4e0e\u7528\u6237\u7ef4\u5ea6\u53cc\u6f0f\u6597\u7ed3\u5408\u6838\u5fc3\u6307\u6807\u6f0f\u6597\u7ed3\u5408\u5206\u6790<\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\n\u5206\u6790\u89c6\u89d2\u4e3b\u8981\u5206\u4e3a\u4ee5\u4e0b\u51e0\u79cd\uff1a<\/p>\n\n\n\n
- \u6bd4\u5bf9\u591a\u4e2a\u6e20\u9053\u7684\u5404\u5c42\u7ea7\u8f6c\u5316\u7387\u662f\u5426\u7b26\u5408\u884c\u4e1a\u6c34\u5e73\u3002<\/li>
- \u6a2a\u6bd4\u5df2\u6709\u7684\u6e20\u9053\u6211\u4eec\u7684\u8f6c\u5316\u7387\u662f\u4e0d\u662f\u6709\u54ea\u4e00\u5c42\u7ea7\u4e0d\u5728\u5e73\u5747\u6c34\u5e73\u3002<\/li>
- \u6839\u636e\u6211\u4eec\u5df2\u6709\u6e20\u9053\u7684\u5404\u5c42\u7ea7\u8f6c\u5316\u60c5\u51b5\u6392\u67e5\u5e76\u7ed9\u51fa\u4e0d\u540c\u7684\u4f18\u5316\u65b9\u6848\u3002<\/li><\/ul>\n\n\n\n
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- \u4f7f\u7528\u4e0d\u540c\u7684\u5e7f\u544a\u7d20\u6750\u6216\u5173\u952e\u8bcd\u8fdb\u884c\u6d4b\u8bd5\uff0c\u66f4\u6362\u521b\u610f\u3002<\/li>
- \u5bf9\u5c55\u73b0\u65b9\u5f0f\u8fdb\u884c\u66f4\u6362\uff0c\u5982\u56fe\u7247\u5185\u5bb9\/\u56fe\u6362\u89c6\u9891\/\u89c6\u9891\u6362\u62cd\u6444\u811a\u672c\u3002<\/li>
- \u6700\u540e\u5bf9\u6bd4\u4e0d\u540c\u5e7f\u544a\u7684\u4e0b\u8f7d\u7387\uff0c\u9009\u62e9\u5176\u4e2d\u6570\u636e\u6700\u597d\u7684\u7d20\u6750\u8fdb\u884c\u6295\u653e\u3002<\/li><\/ul>\n\n\n\n
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- \u662f\u5426\u5b89\u88c5\u5305\u7684\u989c\u8272\u8fc7\u6df1\u5bfc\u81f4\u7528\u6237\u65e0\u6cd5\u5728\u4e00\u4f17APP\u4e2d\u627e\u5230\u4f60\uff0c\u751a\u81f3\u7531\u4e8e\u7528\u6237\u624b\u673a\u80cc\u666f\u539f\u56e0\u5bfc\u81f4\u65e0\u6cd5\u88ab\u5bdf\u89c9\u3002<\/li>
- \u662f\u5426\u6e20\u9053\u5305\u9488\u5bf9\u67d0\u4e9b\u673a\u578b\u5b58\u5728\u95ea\u9000\u95ee\u9898\uff0c\u5bfc\u81f4\u7528\u6237\u65e0\u6cd5\u6b63\u5e38\u6253\u5f00\u3002<\/li>
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\u4e09\u3001\u5f53\u4ea7\u54c1\u6ce8\u518c\u7387\u4f4e\u65f6<\/strong>\uff1a<\/p>\n\n\n\n
- \u5efa\u8bae\u9488\u5bf9\u6295\u653e\u5173\u952e\u8bcd\u4f18\u5316\uff0c\u6709\u53ef\u80fd\u662f\u975e\u76ee\u6807\u7528\u6237\u4e0b\u8f7d\u9519\u4e86APP\u5bfc\u81f4\u4e0d\u613f\u610f\u8fdb\u884c\u6ce8\u518c\u3002<\/li>
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- \u662f\u5426\u6709\u5728\u4ea7\u54c1\u5185\u8bbe\u8ba1\u65b0\u624b\u5f15\u5bfc\uff0c\u8ba9\u7528\u6237\u5b8c\u6210\u6ce8\u518c\u540e\u5c31\u80fd\u5feb\u901f\u7406\u89e3\u4ea7\u54c1\u7684\u6838\u5fc3\u529f\u80fd\u548c\u5982\u4f55\u4f7f\u7528\u8be5\u4ea7\u54c1\u3002<\/li>
- \u662f\u5426\u5bf9\u7528\u6237\u641c\u7d22\u5386\u53f2\u5173\u952e\u8bcd\u8fdb\u884c\u5206\u6790\uff0c\u627e\u51fa\u5b9e\u9645\u7528\u6237\u9700\u8981\u67e5\u8be2\u7684\u5185\u5bb9\uff0c\u4f18\u5316\u641c\u7d22\u5207\u8bcd\u4e0e\u5c55\u73b0\u7b56\u7565\u3002<\/li>
- \u9488\u5bf9\u7528\u6237\u8fdb\u623f\u8def\u5f84\u8fdb\u884c\u62c6\u89e3\u5206\u6790\uff0c\u4e3b\u8981\u89c2\u5bdf\u65b0\u7528\u6237\u7684\u8fdb\u623f\u8def\u5f84\u662f\u5426\u7b26\u5408\u4ea7\u54c1\u8bbe\u8ba1\u9884\u671f\uff0c\u80fd\u5426\u5c06\u5165\u53e3\u8c03\u6574\u5230\u66f4\u660e\u663e\u7684\u4f4d\u7f6e\u7b49\u8fdb\u884c\u4f18\u5316\u3002<\/li>
- \u53ef\u4ee5\u5bf9\u672a\u8fdb\u8fc7\u623f\u7684\u7528\u6237\u8fdb\u884c\u5206\u6790\uff0c\u770b\u770b\u6ca1\u8fdb\u5165\u623f\u95f4\u7684\u7528\u6237\u662f\u56e0\u4e3a\u4e0d\u7b26\u5408\u4ea7\u54c1\u7528\u6237\u753b\u50cf\uff0c\u8fd8\u662f\u4f7f\u7528\u4ea7\u54c1\u4e0a\u9047\u5230\u4e86\u56f0\u96be\uff0c\u8fd8\u662f\u56e0\u4e3a\u673a\u578b\u95ee\u9898\u7b49\u65b9\u9762\u8fdb\u884c\u6392\u67e5\u3002<\/li><\/ul>\n\n\n\n
\u4e94\u3001\u5f53\u7528\u6237\u9996\u5355\u8f6c\u5316\u7387\u4f4e<\/strong>\u65f6\uff0c\u53ef\u4ee5\u4ece\u4ee5\u4e0b\u6761\u4ef6\u5224\u65ad\uff1a<\/p>\n\n\n\n
- \u662f\u5426\u6709\u8bbe\u8ba1\u65b0\u4eba\u9996\u5145\u793c\u5305\uff0c\u4e14\u5728\u7528\u6237\u843d\u5730\u7684\u7b2c\u4e00\u65f6\u95f4\u89e6\u8fbe\u63d0\u793a\u7528\u6237\uff1f<\/li>
- \u662f\u5426\u6709\u505a\u65b0\u7528\u6237\u7684\u4ed8\u8d39\u5f15\u5bfc\u8bbe\u8ba1\uff1f\u5b9e\u9645\u6709\u7528\u6237\u662f\u6709\u4ed8\u8d39\u9700\u6c42\u4f46\u53ef\u80fd\u662f\u6ca1\u6709\u6ce8\u610f\u5230\u5982\u4f55\u5b8c\u6210\u4ed8\u8d39\u64cd\u4f5c\uff1f<\/li>
- \u662f\u5426\u6709\u8bbe\u8ba1\u514d\u8d39\u4f46\u53c8\u6709\u4ef7\u503c\u7684\u5546\u54c1\uff0c\u57f9\u517b\u7528\u6237\u517b\u6210\u4ed8\u8d39\u4e60\u60ef\u518d\u8fdb\u884c\u8f6c\u5316\u3002<\/li>
- \u53ef\u4ee5\u9488\u5bf9\u672a\u4ed8\u8d39\u7528\u6237\u753b\u50cf\u5206\u6790\uff0c\u9488\u5bf9\u6f5c\u5728\u7684\u4ed8\u8d39\u7528\u6237\u53ef\u4ee5\u6307\u5b9a\u4e00\u4e9b\u7cbe\u51c6\u5b9a\u5411\u8425\u9500\u7684\u7b56\u7565\uff0c\u8ba9\u5c3d\u53ef\u80fd\u591a\u7684\u7528\u6237\u5b8c\u6210\u8f6c\u5316\u3002<\/li><\/ul>\n\n\n\n
\u56db\u3001\u600e\u4e48\u624d\u80fd\u505a\u5230\u7cbe\u7ec6\u5316\u6548\u679c\u6295\u653e\uff08\u7528\u6237\u753b\u50cf\uff09<\/strong><\/h2>\n\n\n\n\u505a\u7cbe\u7ec6\u5316\u6548\u679c\u6295\u653e\u603b\u5171\u4e3a\u4e94\u90e8\u66f2\uff1a<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u4fd7\u8bdd\u8bf4\u5f97\u597d\uff0c\u77e5\u5df1\u77e5\u5f7c\u65b9\u80fd\u767e\u6218\u4e0d\u6b86\u3002<\/p>\n\n\n\n
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- \u6211\u5230\u5e95\u5728\u5c06\u5e7f\u544a\u6295\u7ed9\u8c01\uff1f<\/li>
- \u771f\u7684\u662f\u6e20\u9053\u8d28\u91cf\u51b3\u5b9a\u4e86\u6211\u7684ROI\u4e48\uff1f<\/li><\/ul>\n\n\n\n
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\u5982\u679c\u4f60\u771f\u8fd9\u4e48\u60f3\uff0c\u90a3\u5c31too young too simple\u3002<\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\n\u4ee5\u201c\u4e0b\u53a8\u623fAPP\u201d\u4e3a\u4f8b\uff0c\u7ed3\u5408\u4e0b\u53a8\u623fAPP\u81ea\u5df1\u7684\u7528\u6237\u753b\u50cf\u6570\u636e\uff0c\u57fa\u4e8e\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5339\u914d\u60c5\u51b5\u3002<\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\n\u6ce8\uff1a\u6bcf\u4e2a\u7528\u6237\u7fa4\u4f53\u90fd\u9700\u8981\u5217\u4e00\u5f20\u8fd9\u6837\u7684\u8868\u683c\u3002<\/p>\n\n\n\n
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\u5bf9\u5916\u90e8\u6e20\u9053\u73af\u8282\u6765\u8bf4\uff1a<\/p>\n\n\n\n
- \u662f\u54ea\u4e2a\u6e20\u9053\u5bf9\u4e8e\u8be5\u753b\u50cf\u7684ROI\u6bd4\u8f83\u5dee\uff1f\u80fd\u5426\u8fdb\u884c\u6295\u653e\u7b56\u7565\u4f18\u5316\uff1f<\/li>
- \u662f\u5426\u8be5\u6e20\u9053\u7684\u4eba\u7fa4\u5b9a\u5411\u7684\u4e0d\u591f\u7cbe\u51c6\uff0c\u8fd8\u662f\u672c\u8eab\u7528\u6237\u7fa4\u4f53\u7684\u4ed8\u8d39\u80fd\u529b\u4e0d\u8db3\uff1f<\/li>
- \u662f\u5426\u83b7\u5ba2\u8fc7\u591a\u5e73\u53f0\u5185\u627f\u63a5\u80fd\u529b\u4e0d\u8db3\u7684\u753b\u50cf\u7fa4\u4f53\uff1f\uff08\u53ef\u4ee5\u901a\u8fc7\u8001\u7528\u6237\u753b\u50cf\u5360\u6bd4\u6bd4\u5bf9\u65b0\u589e\u7528\u6237\u753b\u50cf\uff09<\/li><\/ul>\n\n\n\n
\u6ce8\uff1a\u5224\u65ad\u5e73\u53f0\u5185\u627f\u63a5\u80fd\u529b\u4e0d\u8db3\uff0c\u53ef\u4ee5\u6309\u4ee5\u4e0b\u4e24\u4e2a\u6807\u51c6\uff1a<\/p>\n\n\n\n
1\u3001\u53ef\u4ee5\u901a\u8fc7\u5224\u65ad\u5bf9\u5e94\u753b\u50cf\u7528\u6237\u7684\u6b21\u6708\u7559\u5b58\u7387\u662f\u5426\u5bf9\u6bd4\u5176\u4ed6\u7528\u6237\u753b\u50cf\u6765\u8bf4\u4f4e\u4e8e\u5e73\u5747\u7559\u5b58\u7387\u6c34\u5e73\u3002<\/p>\n\n\n\n
2\u3001\u53ef\u4ee5\u5bf9\u6bd4\u65b0\u589e\u7528\u6237\u753b\u50cf\u5360\u6bd4\u548c\u5f53\u524d\u8001\u7528\u6237\u753b\u50cf\u5360\u6bd4\uff0c\u662f\u5426\u67d0\u753b\u50cf\u7684\u65b0\u7528\u6237\u5360\u6bd4\u4eba\u6570\u8fc7\u591a\uff0c\u4f46\u8be5\u7c7b\u7528\u6237\u5b9e\u9645\u4ed8\u8d39\u548c\u7559\u5b58\u7387\u90fd\u4e0d\u591f\u9ad8\uff0c\u90a3\u4e5f\u53ef\u4ee5\u7406\u89e3\u4e3a\u4ea7\u54c1\u5bf9\u8be5\u7c7b\u753b\u50cf\u65b0\u589e\u7528\u6237\u627f\u63a5\u80fd\u529b\u8fd8\u662f\u6709\u6240\u4e0d\u8db3\u7684\u3002<\/p>\n\n\n\n
\u5bf9\u4ea7\u54c1\u5185\u90e8\u73af\u8282\u6765\u8bf4\uff1a<\/p>\n\n\n\n
- \u7528\u6237\u7fa4\u4f53\u4f7f\u7528\u7684\u54ea\u4e2a\u529f\u80fd\u7559\u5b58\u7387\u8f83\u5dee\uff0c\u662f\u5426\u662f\u8fd9\u4e2a\u529f\u80fd\u6ca1\u6709\u89e3\u51b3\u4ed6\u4eec\u7684\u9700\u6c42\uff1f<\/li>
- \u9488\u5bf9\u5bf9\u5e94\u7528\u6237\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u662f\u5426\u6ca1\u6709\u6ee1\u8db3\u8be5\u7fa4\u4f53\u7684\u75db\u70b9\u9700\u6c42\uff1f<\/li>
- \u662f\u5426\u4ed8\u8d39\u670d\u52a1\u5b9a\u4ef7\u8d85\u51fa\u4e86\u8fd9\u6279\u7528\u6237\u7fa4\u4f53\u613f\u610f\u652f\u4ed8\u7684\u533a\u95f4\uff1f<\/li>
- \u662f\u5426\u7f3a\u5c11\u9488\u5bf9\u8be5\u7fa4\u4f53\u7684\u4ed8\u8d39\u5f15\u5bfc\u8bbe\u8ba1\uff1f<\/li><\/ul>\n\n\n\n
\u53ea\u6709\u5f53\u4f60\u80fd\u5b8c\u6210\u4e86\u4e0a\u8ff0\u5206\u6790\u540e\uff0c\u624d\u7b97\u662f\u6210\u4e3a\u4e86\u4e00\u540d\u4f18\u79c0\u7684\u6e20\u9053\u4f18\u5316\u5e08\uff0c\u624d\u80fd\u8bf4\u505a\u5230\u4e86\u771f\u6b63\u7684\u6709\u7406\u6709\u636e\u7684\u6295\u653e\uff0c\u800c\u4e0d\u5728\u662f\u552f\u7528\u6237\u4e0b\u8f7d\u6210\u672c\u7684\u4e70\u91cf\u5de5\u5177\u4eba\u3002<\/p>\n\n\n\n
\u4e94\u3001\u5982\u4f55\u628a\u94b1\u82b1\u5728\u5200\u5203\u4e0a-\u6e20\u9053\u7528\u6237\u8d28\u91cf\u8bc4\u5206\u4f53\u7cfb<\/strong><\/h2>\n\n\n\n\u505a\u8fc7\u6e20\u9053\u7684\u540c\u5b66\u90fd\u77e5\u9053\uff0c\u73b0\u5728\u6e20\u9053\u6d41\u91cf\u4f5c\u5f0a\u73b0\u8c61\u5341\u5206\u7316\u7357\uff0c\u57fa\u672c\u50cf\u865a\u62df\u673a\u3001\u8bbe\u5907\u91cd\u590d\u6fc0\u6d3b\u3001\u5f02\u5e38\u8bbe\u5907\u7b49\u5237\u91cf\u666e\u904d\u5b58\u5728\uff0c\u54ea\u6015\u662f\u5e94\u7528\u5546\u5e97\u90fd\u5b58\u5728\u8fd9\u79cd\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u4f46\u662f\u6211\u4eec\u505a\u6e20\u9053\u7684\u65f6\u5019\u9664\u4e86\u8003\u8651\u8981\u5c06\u7528\u6237ROI\u4f5c\u4e3a\u57fa\u672c\u8003\u91cf\u5916\u3002\u5176\u5b9e\u8fd8\u9700\u8981\u8003\u8651\u7528\u6237\u83b7\u5ba2\u7684\u5176\u4ed6\u76f8\u5173\u6307\u6807\uff0c\u5982\u6e20\u9053\u7528\u6237\u7559\u5b58\u7387\u3001\u6e20\u9053\u7528\u6237\u6838\u5fc3\u529f\u80fd\u4f7f\u7528\u7387\u7b49\u3002<\/p>\n\n\n\n
\u90a3\u6211\u4eec\u5e94\u8be5\u600e\u4e48\u6837\u624d\u80fd\u5728\u8fd9\u79cd\u56f0\u96be\u6a21\u5f0f\u7684\u5927\u73af\u5883\u4e0b\uff0c\u4fdd\u8bc1\u6e20\u9053\u7cbe\u7ec6\u5316\u6295\u653e\uff0c\u505a\u5230\u7528\u6237\u589e\u957f\u5462\uff1f<\/p>\n\n\n\n
\u8fd9\u5c31\u9700\u8981\u6211\u4eec\u642d\u5efa\u4e00\u5957\u6e20\u9053\u7528\u6237\u8d28\u91cf\u8bc4\u5206\u4f53\u7cfb\uff0c\u901a\u8fc7\u591a\u7ef4\u5ea6\u7684\u65b9\u5f0f\u8bc4\u4f30\u6e20\u9053\u4f18\u52a3\u3002<\/p>\n\n\n\n
\u6211\u4eec\u5148\u7b80\u5355\u7684\u4ecb\u7ecd\u51e0\u79cd\u5e38\u89c1\u7684\u6e20\u9053\u6295\u653e\u7684\u7ed3\u7b97\u65b9\u5f0f\uff1a<\/p>\n\n\n\n
CPA\uff1acost per action\u6309\u7528\u6237\u6fc0\u6d3b\u4ed8\u8d39<\/p>\n\n\n\n
CPC\uff1acost per click\u6309\u70b9\u51fb\u6536\u8d39<\/p>\n\n\n\n
CPD\uff1a<\/p>\n\n\n\n
\uff081\uff09cost per download \u6309\u4e0b\u8f7d\u8ba1\u8d39<\/p>\n\n\n\n
\uff082\uff09cost per day \u6309\u5929\u8ba1\u8d39<\/p>\n\n\n\n
CPS\uff1acost per sale\u6309\u9500\u552e\u989d\u8ba1\u8d39<\/p>\n\n\n\n
CPT\uff1acost per time\u6309\u65f6\u95f4\u8ba1\u8d39<\/p>\n\n\n\n
CPM\uff1acost per mille\u6309\u5343\u4eba\u5c55\u793a\u8ba1\u8d39<\/p>\n\n\n\n
\u5728\u5e38\u89c1\u7684\u6e20\u9053\u4e2d\uff0c\u4ee5\u76f4\u64ad\u884c\u4e1a\u4e3a\u4f8b\uff0c\u4e3b\u8981\u4f7f\u7528\u7684\u662fCPC\\CPA\\CPD\u6309\u4e0b\u8f7d\u4e3a\u7ed3\u7b97\u65b9\u5f0f\u4e3a\u591a\u3002<\/p>\n\n\n\n
\u4ee5CPD\u4e0b\u8f7d\u7ed3\u7b97\u4e3a\u4f8b\uff0c\u6e20\u9053\u4e0b\u8f7d\u90fd\u5bb9\u6613\u51fa\u73b0\u4ee5\u4e0b\u51e0\u79cd\u60c5\u51b5\uff1a<\/p>\n\n\n\n
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u53ea\u662f\u4e0b\u8f7d\uff0c\u4f46\u6ca1\u6253\u5f00\u8fc7APP<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u4f46\u7559\u5b58\u5dee\u5230\u7206\u70b8<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u7559\u5b58\u4e5fok\uff0c\u4f46\u6ca1\u6709\u4efb\u4f55\u5176\u4ed6\u6709\u6548\u884c\u4e3a\uff0c\u4f8b\u5982\u4ed8\u8d39<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u7559\u5b58\u6709\u6548\u884c\u4e3a\u90fdok\uff0c\u4f46\u662f\u53d1\u73b0\u662f\u865a\u62df\u673a\u3002<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u7559\u5b58\u6709\u6548\u884c\u4e3a\u90fdok\uff0c\u673a\u5668\u4e5fok\uff0c\u4f46\u6210\u672c\u7ffb\u500d\u3002<\/li><\/ul>\n\n\n\n
\u4e0a\u8ff0\u53ea\u662f\u7b80\u5355\u7684\u7f57\u5217\u4e86\u51e0\u79cd\u60c5\u51b5\uff0c\u5176\u5b9e\u5b9e\u64cd\u8d77\u6765\u95ee\u9898\u66f4\u591a\u3002<\/p>\n\n\n\n
\u4ec0\u4e48\u662f\u597d\u6e20\u9053\uff0c\u4ec0\u4e48\u662f\u574f\u6e20\u9053\uff0c\u4e0d\u662f\u7b80\u7b80\u5355\u5355\u7684\u7559\u5b58\u9ad8\u3001\u7528\u6237\u884c\u4e3a\u597d\u3001\u6210\u672c\u4f4e\u6216\u8005\u662fROI\u9ad8\u5c31\u80fd\u8bf4\u8fd9\u4e2a\u6e20\u9053\u8d28\u91cf\u597d\u3002<\/p>\n\n\n\n
\u600e\u6837\u7efc\u5408\u8003\u8651\u6e20\u9053\u8d28\u91cf\u5b9e\u9645\u662f\u4e00\u4e2a\u6570\u5b66\u95ee\u9898\uff0c\u6240\u4ee5\u4eca\u5929\u5c31\u7ed9\u5927\u5bb6\u4ecb\u7ecd\u6e20\u9053\u8d28\u91cf\u8bc4\u5206\u4f53\u7cfb\u3002<\/p>\n\n\n\n
\u6a21\u578b\u6307\u6807\u5982\u4f55\u586b\u5145\u5185\u5bb9<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u6a21\u578b\u9aa8\u67b6<\/strong><\/p>\n\n\n\n
\u9aa8\u67b6\u7ed3\u6784\u5206\u4e3a\u4e24\u4e2a\u5c42\u7ea7<\/p>\n\n\n\n
\u7b2c\u4e00\u5c42\u7ea7\uff0c\u6211\u4eec\u5bf9\u6e20\u9053\u8bc4\u5206\u65f6\u4e3b\u8981\u4f1a\u5206\u4e3a\u4e94\u5927\u7c7b\u578b\u8fdb\u884c\u8bc4\u5206\uff1a<\/p>\n\n\n\n
\u5206\u522b\u4ece\u6570\u91cf\u3001\u884c\u4e3a\u3001\u5546\u4e1a\u3001\u6210\u672c\u3001\u8d28\u91cf\u6765\u5bf9\u4e00\u6761\u6e20\u9053\u8fdb\u884c\u7efc\u5408\u8bc4\u5206\u3002<\/p>\n\n\n\n
\u5bf9\u8be5\u5c42\u7ea7\u7684\u6307\u6807\u6743\u91cd\u8fdb\u884c\u8bc4\u5206\u9700\u8981\u4f7f\u7528AHP\u5c42\u7ea7\u5206\u6790\u6cd5\u8fdb\u884c\u8bc4\u5206\uff0c\u5177\u4f53\u7684\u8bc4\u5206\u77e9\u9635\u53ef\u4ee5\u4f7f\u7528\u4e0b\u9762\u7684\u7f51\u5740\u6765\u505a\uff1a<\/p>\n\n\n\n
https:\/\/wis-ai.com\/tools\/ahp<\/p>\n\n\n\n
\u6253\u5206\u7684\u6743\u91cd\u5982\u4e0b\u56fe\uff1a<\/p>\n\n\n\n
\u5982\u76f8\u5bf9\u4e8e\u4ef7\u683c\u6765\u8bf4\uff0c\u54c1\u724c\u7684\u91cd\u8981\u7cfb\u6570\u5c31\u53ef\u4ee5\u4e3a3\uff0c<\/p>\n\n\n\n
\u5bf9\u4e8e\u4ef7\u683c\u6765\u8bf4\uff0c\u989c\u8272\u7684\u66f4\u91cd\u8981\uff0c\u6240\u4ee5\u586b\u5199\u4e865\u3002<\/p>\n\n\n\n
\u4f9d\u7167\u8be5\u903b\u8f91\u6211\u4eec\u53ef\u4ee5\u5bf9\u884c\u4e3a\u548c\u6570\u91cf\u7b49\u5f97\u5206\u8fdb\u884c\u6253\u5206\uff0c\u6765\u5f97\u51fa\u6700\u540e\u7684\u5404\u6307\u6807\u6743\u91cd\u6bd4\u7ed3\u679c\uff08\u5982\u4e0b\u56fe\uff09<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u4e0d\u8fc7\u5728\u586b\u5199\u5b8c\u6210\u540e\u6ce8\u610f\u8981\u901a\u8fc7\u4e00\u81f4\u6027\u68c0\u67e5\u624d\u53ef\u4ee5\u5e94\u7528\u5662\uff0c\u4e0d\u7136\u53ef\u80fd\u662f\u4e2a\u4e0d\u5408\u7406\u7684\u6307\u6807\u6743\u91cd\u7cfb\u6570\u3002<\/p>\n\n\n\n
\u5176\u6b21\u5bf9\u7b2c\u4e8c\u5c42\u7ea7\u6240\u5c5e\u7c7b\u578b\u7684\u6307\u6807\u8fdb\u884c\u7ec6\u5316\u3002\u5982\u6570\u91cf\u5f97\u5206\u53ef\u4ee5\u5206\u4e3a\u65b0\u589e\u8bbe\u5907\u6570\u4e0e\u65b0\u589e\u7684\u7528\u6237\u4eba\u5747\u505c\u7559\u65f6\u957f\u3002<\/p>\n\n\n\n
\u5c06\u6240\u6709\u4f60\u8ba4\u4e3a\u7b26\u5408\u8be5\u7c7b\u578b\u7684\u6307\u6807\u90fd\u586b\u5165\u6846\u67b6\uff0c\u6839\u636e\u4f60\u8ba4\u5b9a\u6307\u6807\u7684\u91cd\u8981\u7cfb\u6570\u586b\u5199\u4e00\u4e2a\u6743\u91cd\u5373\u53ef\uff0c\u5982\u65b0\u589e\u8bbe\u5907\u657080%\u6743\u91cd\uff0c\u8fdb\u5385\u505c\u755920%\u6743\u91cd\uff0c\u53ea\u8981\u603b\u548c\u76f8\u52a0\u4e3a100%\u5373\u53ef\u3002<\/p>\n\n\n\n
\u90a3\u4e48\uff0c\u6700\u540e\u6211\u4eec\u8981\u600e\u4e48\u624d\u80fd\u8ba1\u7b97\u51fa\u6bcf\u6761\u6e20\u9053\u7684\u6700\u7ec8\u5f97\u5206\u5462\uff1f<\/p>\n\n\n\n
\u6bd4\u5982\u6211\u4eec\u6709\u4e0b\u56fe\u7684\u6570\u636e\uff0c<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u901a\u8fc7\u5e26\u5165\u4e86\u4e0b\u5217\u516c\u5f0f\u540e\u5c31\u53ef\u4ee5\u83b7\u5f97\u8be5\u5217\u6307\u6807\u7684\u6bcf\u4e2a\u5f97\u5206<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u5047\u8bbe\u6211\u4eec\u5b9a\u4e49\u6570\u91cf\u5f97\u5206\u4e0b\u7684\u65b0\u589e\u7528\u6237\u6570\u6307\u6807\u6743\u91cd\u4e3a80%\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u5c06\u6bcf\u6761\u5f97\u5206*80%\u518d\u52a0\u4e0a20%\u6743\u91cd\u540e\u7684\u505c\u7559\u65f6\u95f4\u5f97\u5206*100\u5c31\u53ef\u4ee5\u5f97\u5230\u6570\u91cf\u884c\u4e3a\u7684\u6700\u7ec8\u5f97\u5206\u62c9\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6700\u540e\u8ba1\u7b97\u603b\u5f97\u5206\u4e5f\u50cf\u521a\u521a\u4e00\u6837\uff0c\u5728\u901a\u8fc7AHP\u5206\u6790\u6cd5\u5f97\u51fa\u5bf9\u5e94\u6a21\u5757\u6743\u91cd\u540e\u5373\u53ef\u5f97\u5230\u6bcf\u6761\u6e20\u9053\u7684\u8bc4\u5206\u4e86\u3002<\/p>\n\n\n\n
\u6700\u540e\u5f97\u5230\u7684\u603b\u5206\u5c31\u662f\u6bcf\u4e00\u6761\u6e20\u9053\u7684\u603b\u5206\u3002<\/p>\n\n\n\n
\u6ce8\uff1a<\/strong><\/p>\n\n\n\n
1\u3001\u7edf\u8ba1\u6240\u6709\u65b0\u589e\u7684\u6e20\u9053\uff0c\u90fd\u9700\u8981\u505a\u5206\u6790\u624d\u80fd\u7efc\u5408\u8bc4\u5206<\/p>\n\n\n\n
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3\u3001\u5f53\u53d1\u73b0\u5982\u679c\u6709\u6e20\u9053\u7684\u5355\u7528\u6237\u83b7\u5ba2\u6210\u672c\u6bd4\u5176\u4ed6\u6e20\u9053\u4f4e\uff0c\u4f46LTV\u53cd\u800c\u66f4\u9ad8\u7684\u65f6\u5019\u3002\u5c31\u9700\u8981\u5c3d\u53ef\u80fd\u5c06\u6295\u653e\u6210\u672c\u8f6c\u5165\u8be5\u6e20\u9053\u3002<\/p>\n\n\n\n
4\u3001\u6bcf\u6b21\u6295\u653e\u524d\uff0c\u5efa\u8bae\u7528262\u6cd5\u5219\u63a7\u5236\u6210\u672c\u6765\u6d4b\u8bd5\u5404\u7d20\u6750\u7684\u7528\u6237\u8f6c\u5316\u6548\u7387\uff0c\u5c3d\u53ef\u80fd\u5c06\u6210\u672c\u63a7\u5236\u5728\u4e00\u5b9a\u8303\u56f4\u5185\uff0c\u51cf\u5c11\u65e0\u6548\u8d39\u7528\u6d88\u8017\u3002\uff08262\u6cd5\u5219\u6307\u7684\u662f\uff0c\u5f53\u5404\u6e20\u9053\u548c\u7d20\u6750\u7684\u6548\u679c\u4e0d\u6e05\u695a\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u5148\u5206\u914d20%\u8d44\u6e90\uff0c\u7b49\u627e\u5230\u597d\u7684\u6e20\u9053\u540e\uff0c\u7ed9\u597d\u7684\u6e20\u9053\u518d\u629560%\uff09<\/p>\n\n\n\n
5\u3001\u6295\u653e\u65f6\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u9047\u5230\u5982\u5e94\u7528\u5546\u5e97\u65b0\u589e\u7528\u6237\u91cf\u5230\u8fbe\u4e00\u5b9a\u6570\u503c\u65f6\uff0c\u4f1a\u51fa\u73b0\u6210\u672c\u5927\u5e45\u589e\u52a0\u7684\u60c5\u51b5\uff0c\u4f46\u4e5f\u53ea\u9700\u8981\u8003\u8651\u8be5\u6e20\u9053ROI\u662f\u5426\u5927\u4e8e1\u5373\u53ef\uff0c\u53ea\u8981\u5927\u4e8e1\u5c31\u53ef\u4ee5\u6295\u653e\u3002<\/p>\n\n\n\n
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\u4e09\u3001\u5982\u4f55\u4f18\u5316\u6e20\u9053\u83b7\u5ba2\u6f0f\u6597<\/strong><\/h2>\n\n\n\n
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<\/figure><\/div>\n\n\n\n\u7ecf\u5e38\u505a\u6e20\u9053\u6295\u653e\u7684\u5c0f\u4f19\u4f34\u5e94\u8be5\u5f88\u6e05\u695a\uff0c\u91cf\u5316\u4ea7\u54c1\u5185\u7684\u8f6c\u5316\u6570\u636e\u53e3\u5f84\u53ef\u80fd\u662f\u6bcf\u6b21\u89c2\u6d4b\u6570\u636e\u524d\u90fd\u9700\u8981\u7ecf\u5386\u7684\u4e00\u4e2a\u75db\u82e6\u8fc7\u7a0b\u3002<\/p>\n\n\n\n
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- \u4e3b\u8981\u89c2\u5bdf\u6838\u5fc3\u6307\u6807\u4e0a\u5347\u540e\uff0c\u53cd\u5411\u6307\u6807\u662f\u5426\u6709\u540c\u6b65\u4e0b\u964d\u3002\u5982\u679c\u540c\u6b65\u63d0\u5347\u90a3\u5c31\u8bc1\u660e\u4ea7\u54c1\u5f15\u5bfc\u8bbe\u8ba1\u51fa\u73b0\u4e86\u95ee\u9898\u3002<\/li>
- \u53cd\u5411\u6307\u6807\u8d8a\u9ad8\uff0c\u8bf4\u660e\u6e20\u9053\u7684\u865a\u5047\u7528\u6237\u91cf\u5728\u540c\u6b65\u4e0a\u5347\u3002<\/li>
- \u53cd\u5411\u6307\u6807\u8d8a\u9ad8\uff0c\u540c\u65f6\u4e5f\u8bc1\u660e\u7528\u6237\u6295\u653e\u7cbe\u51c6\u5ea6\u5b58\u5728\u95ee\u9898\u3002<\/li><\/ul>\n\n\n\n
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\u8fd9\u91cc\u8981\u6ce8\u610f\u7684\u662f\uff1a\u8003\u8651APP\u5bb9\u6613\u51fa\u73b0\u5355\u8bbe\u5907\u591a\u53f7\uff0c\u5efa\u8bae\u5206\u4e3a\u8bbe\u5907\u7ef4\u5ea6\u4e0e\u7528\u6237\u7ef4\u5ea6\u53cc\u6f0f\u6597\u7ed3\u5408\u6838\u5fc3\u6307\u6807\u6f0f\u6597\u7ed3\u5408\u5206\u6790<\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\n\u5206\u6790\u89c6\u89d2\u4e3b\u8981\u5206\u4e3a\u4ee5\u4e0b\u51e0\u79cd\uff1a<\/p>\n\n\n\n
- \u6bd4\u5bf9\u591a\u4e2a\u6e20\u9053\u7684\u5404\u5c42\u7ea7\u8f6c\u5316\u7387\u662f\u5426\u7b26\u5408\u884c\u4e1a\u6c34\u5e73\u3002<\/li>
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- \u662f\u5426\u5bf9\u7528\u6237\u641c\u7d22\u5386\u53f2\u5173\u952e\u8bcd\u8fdb\u884c\u5206\u6790\uff0c\u627e\u51fa\u5b9e\u9645\u7528\u6237\u9700\u8981\u67e5\u8be2\u7684\u5185\u5bb9\uff0c\u4f18\u5316\u641c\u7d22\u5207\u8bcd\u4e0e\u5c55\u73b0\u7b56\u7565\u3002<\/li>
- \u9488\u5bf9\u7528\u6237\u8fdb\u623f\u8def\u5f84\u8fdb\u884c\u62c6\u89e3\u5206\u6790\uff0c\u4e3b\u8981\u89c2\u5bdf\u65b0\u7528\u6237\u7684\u8fdb\u623f\u8def\u5f84\u662f\u5426\u7b26\u5408\u4ea7\u54c1\u8bbe\u8ba1\u9884\u671f\uff0c\u80fd\u5426\u5c06\u5165\u53e3\u8c03\u6574\u5230\u66f4\u660e\u663e\u7684\u4f4d\u7f6e\u7b49\u8fdb\u884c\u4f18\u5316\u3002<\/li>
- \u53ef\u4ee5\u5bf9\u672a\u8fdb\u8fc7\u623f\u7684\u7528\u6237\u8fdb\u884c\u5206\u6790\uff0c\u770b\u770b\u6ca1\u8fdb\u5165\u623f\u95f4\u7684\u7528\u6237\u662f\u56e0\u4e3a\u4e0d\u7b26\u5408\u4ea7\u54c1\u7528\u6237\u753b\u50cf\uff0c\u8fd8\u662f\u4f7f\u7528\u4ea7\u54c1\u4e0a\u9047\u5230\u4e86\u56f0\u96be\uff0c\u8fd8\u662f\u56e0\u4e3a\u673a\u578b\u95ee\u9898\u7b49\u65b9\u9762\u8fdb\u884c\u6392\u67e5\u3002<\/li><\/ul>\n\n\n\n
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- \u662f\u5426\u6709\u8bbe\u8ba1\u65b0\u4eba\u9996\u5145\u793c\u5305\uff0c\u4e14\u5728\u7528\u6237\u843d\u5730\u7684\u7b2c\u4e00\u65f6\u95f4\u89e6\u8fbe\u63d0\u793a\u7528\u6237\uff1f<\/li>
- \u662f\u5426\u6709\u505a\u65b0\u7528\u6237\u7684\u4ed8\u8d39\u5f15\u5bfc\u8bbe\u8ba1\uff1f\u5b9e\u9645\u6709\u7528\u6237\u662f\u6709\u4ed8\u8d39\u9700\u6c42\u4f46\u53ef\u80fd\u662f\u6ca1\u6709\u6ce8\u610f\u5230\u5982\u4f55\u5b8c\u6210\u4ed8\u8d39\u64cd\u4f5c\uff1f<\/li>
- \u662f\u5426\u6709\u8bbe\u8ba1\u514d\u8d39\u4f46\u53c8\u6709\u4ef7\u503c\u7684\u5546\u54c1\uff0c\u57f9\u517b\u7528\u6237\u517b\u6210\u4ed8\u8d39\u4e60\u60ef\u518d\u8fdb\u884c\u8f6c\u5316\u3002<\/li>
- \u53ef\u4ee5\u9488\u5bf9\u672a\u4ed8\u8d39\u7528\u6237\u753b\u50cf\u5206\u6790\uff0c\u9488\u5bf9\u6f5c\u5728\u7684\u4ed8\u8d39\u7528\u6237\u53ef\u4ee5\u6307\u5b9a\u4e00\u4e9b\u7cbe\u51c6\u5b9a\u5411\u8425\u9500\u7684\u7b56\u7565\uff0c\u8ba9\u5c3d\u53ef\u80fd\u591a\u7684\u7528\u6237\u5b8c\u6210\u8f6c\u5316\u3002<\/li><\/ul>\n\n\n\n
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<\/figure><\/div>\n\n\n\n\u4fd7\u8bdd\u8bf4\u5f97\u597d\uff0c\u77e5\u5df1\u77e5\u5f7c\u65b9\u80fd\u767e\u6218\u4e0d\u6b86\u3002<\/p>\n\n\n\n
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- \u6211\u5230\u5e95\u5728\u5c06\u5e7f\u544a\u6295\u7ed9\u8c01\uff1f<\/li>
- \u771f\u7684\u662f\u6e20\u9053\u8d28\u91cf\u51b3\u5b9a\u4e86\u6211\u7684ROI\u4e48\uff1f<\/li><\/ul>\n\n\n\n
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\u5982\u679c\u4f60\u771f\u8fd9\u4e48\u60f3\uff0c\u90a3\u5c31too young too simple\u3002<\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\n\u4ee5\u201c\u4e0b\u53a8\u623fAPP\u201d\u4e3a\u4f8b\uff0c\u7ed3\u5408\u4e0b\u53a8\u623fAPP\u81ea\u5df1\u7684\u7528\u6237\u753b\u50cf\u6570\u636e\uff0c\u57fa\u4e8e\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5339\u914d\u60c5\u51b5\u3002<\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\n\u6ce8\uff1a\u6bcf\u4e2a\u7528\u6237\u7fa4\u4f53\u90fd\u9700\u8981\u5217\u4e00\u5f20\u8fd9\u6837\u7684\u8868\u683c\u3002<\/p>\n\n\n\n
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- \u662f\u54ea\u4e2a\u6e20\u9053\u5bf9\u4e8e\u8be5\u753b\u50cf\u7684ROI\u6bd4\u8f83\u5dee\uff1f\u80fd\u5426\u8fdb\u884c\u6295\u653e\u7b56\u7565\u4f18\u5316\uff1f<\/li>
- \u662f\u5426\u8be5\u6e20\u9053\u7684\u4eba\u7fa4\u5b9a\u5411\u7684\u4e0d\u591f\u7cbe\u51c6\uff0c\u8fd8\u662f\u672c\u8eab\u7528\u6237\u7fa4\u4f53\u7684\u4ed8\u8d39\u80fd\u529b\u4e0d\u8db3\uff1f<\/li>
- \u662f\u5426\u83b7\u5ba2\u8fc7\u591a\u5e73\u53f0\u5185\u627f\u63a5\u80fd\u529b\u4e0d\u8db3\u7684\u753b\u50cf\u7fa4\u4f53\uff1f\uff08\u53ef\u4ee5\u901a\u8fc7\u8001\u7528\u6237\u753b\u50cf\u5360\u6bd4\u6bd4\u5bf9\u65b0\u589e\u7528\u6237\u753b\u50cf\uff09<\/li><\/ul>\n\n\n\n
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1\u3001\u53ef\u4ee5\u901a\u8fc7\u5224\u65ad\u5bf9\u5e94\u753b\u50cf\u7528\u6237\u7684\u6b21\u6708\u7559\u5b58\u7387\u662f\u5426\u5bf9\u6bd4\u5176\u4ed6\u7528\u6237\u753b\u50cf\u6765\u8bf4\u4f4e\u4e8e\u5e73\u5747\u7559\u5b58\u7387\u6c34\u5e73\u3002<\/p>\n\n\n\n
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- \u7528\u6237\u7fa4\u4f53\u4f7f\u7528\u7684\u54ea\u4e2a\u529f\u80fd\u7559\u5b58\u7387\u8f83\u5dee\uff0c\u662f\u5426\u662f\u8fd9\u4e2a\u529f\u80fd\u6ca1\u6709\u89e3\u51b3\u4ed6\u4eec\u7684\u9700\u6c42\uff1f<\/li>
- \u9488\u5bf9\u5bf9\u5e94\u7528\u6237\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u662f\u5426\u6ca1\u6709\u6ee1\u8db3\u8be5\u7fa4\u4f53\u7684\u75db\u70b9\u9700\u6c42\uff1f<\/li>
- \u662f\u5426\u4ed8\u8d39\u670d\u52a1\u5b9a\u4ef7\u8d85\u51fa\u4e86\u8fd9\u6279\u7528\u6237\u7fa4\u4f53\u613f\u610f\u652f\u4ed8\u7684\u533a\u95f4\uff1f<\/li>
- \u662f\u5426\u7f3a\u5c11\u9488\u5bf9\u8be5\u7fa4\u4f53\u7684\u4ed8\u8d39\u5f15\u5bfc\u8bbe\u8ba1\uff1f<\/li><\/ul>\n\n\n\n
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\u4f46\u662f\u6211\u4eec\u505a\u6e20\u9053\u7684\u65f6\u5019\u9664\u4e86\u8003\u8651\u8981\u5c06\u7528\u6237ROI\u4f5c\u4e3a\u57fa\u672c\u8003\u91cf\u5916\u3002\u5176\u5b9e\u8fd8\u9700\u8981\u8003\u8651\u7528\u6237\u83b7\u5ba2\u7684\u5176\u4ed6\u76f8\u5173\u6307\u6807\uff0c\u5982\u6e20\u9053\u7528\u6237\u7559\u5b58\u7387\u3001\u6e20\u9053\u7528\u6237\u6838\u5fc3\u529f\u80fd\u4f7f\u7528\u7387\u7b49\u3002<\/p>\n\n\n\n
\u90a3\u6211\u4eec\u5e94\u8be5\u600e\u4e48\u6837\u624d\u80fd\u5728\u8fd9\u79cd\u56f0\u96be\u6a21\u5f0f\u7684\u5927\u73af\u5883\u4e0b\uff0c\u4fdd\u8bc1\u6e20\u9053\u7cbe\u7ec6\u5316\u6295\u653e\uff0c\u505a\u5230\u7528\u6237\u589e\u957f\u5462\uff1f<\/p>\n\n\n\n
\u8fd9\u5c31\u9700\u8981\u6211\u4eec\u642d\u5efa\u4e00\u5957\u6e20\u9053\u7528\u6237\u8d28\u91cf\u8bc4\u5206\u4f53\u7cfb\uff0c\u901a\u8fc7\u591a\u7ef4\u5ea6\u7684\u65b9\u5f0f\u8bc4\u4f30\u6e20\u9053\u4f18\u52a3\u3002<\/p>\n\n\n\n
\u6211\u4eec\u5148\u7b80\u5355\u7684\u4ecb\u7ecd\u51e0\u79cd\u5e38\u89c1\u7684\u6e20\u9053\u6295\u653e\u7684\u7ed3\u7b97\u65b9\u5f0f\uff1a<\/p>\n\n\n\n
CPA\uff1acost per action\u6309\u7528\u6237\u6fc0\u6d3b\u4ed8\u8d39<\/p>\n\n\n\n
CPC\uff1acost per click\u6309\u70b9\u51fb\u6536\u8d39<\/p>\n\n\n\n
CPD\uff1a<\/p>\n\n\n\n
\uff081\uff09cost per download \u6309\u4e0b\u8f7d\u8ba1\u8d39<\/p>\n\n\n\n
\uff082\uff09cost per day \u6309\u5929\u8ba1\u8d39<\/p>\n\n\n\n
CPS\uff1acost per sale\u6309\u9500\u552e\u989d\u8ba1\u8d39<\/p>\n\n\n\n
CPT\uff1acost per time\u6309\u65f6\u95f4\u8ba1\u8d39<\/p>\n\n\n\n
CPM\uff1acost per mille\u6309\u5343\u4eba\u5c55\u793a\u8ba1\u8d39<\/p>\n\n\n\n
\u5728\u5e38\u89c1\u7684\u6e20\u9053\u4e2d\uff0c\u4ee5\u76f4\u64ad\u884c\u4e1a\u4e3a\u4f8b\uff0c\u4e3b\u8981\u4f7f\u7528\u7684\u662fCPC\\CPA\\CPD\u6309\u4e0b\u8f7d\u4e3a\u7ed3\u7b97\u65b9\u5f0f\u4e3a\u591a\u3002<\/p>\n\n\n\n
\u4ee5CPD\u4e0b\u8f7d\u7ed3\u7b97\u4e3a\u4f8b\uff0c\u6e20\u9053\u4e0b\u8f7d\u90fd\u5bb9\u6613\u51fa\u73b0\u4ee5\u4e0b\u51e0\u79cd\u60c5\u51b5\uff1a<\/p>\n\n\n\n
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u53ea\u662f\u4e0b\u8f7d\uff0c\u4f46\u6ca1\u6253\u5f00\u8fc7APP<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u4f46\u7559\u5b58\u5dee\u5230\u7206\u70b8<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u7559\u5b58\u4e5fok\uff0c\u4f46\u6ca1\u6709\u4efb\u4f55\u5176\u4ed6\u6709\u6548\u884c\u4e3a\uff0c\u4f8b\u5982\u4ed8\u8d39<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u7559\u5b58\u6709\u6548\u884c\u4e3a\u90fdok\uff0c\u4f46\u662f\u53d1\u73b0\u662f\u865a\u62df\u673a\u3002<\/li>
- \u82b1\u4e86\u5f88\u591a\u94b1\uff0c\u7528\u6237\u4e0b\u8f7d\u6253\u5f00APP\uff0c\u7559\u5b58\u6709\u6548\u884c\u4e3a\u90fdok\uff0c\u673a\u5668\u4e5fok\uff0c\u4f46\u6210\u672c\u7ffb\u500d\u3002<\/li><\/ul>\n\n\n\n
\u4e0a\u8ff0\u53ea\u662f\u7b80\u5355\u7684\u7f57\u5217\u4e86\u51e0\u79cd\u60c5\u51b5\uff0c\u5176\u5b9e\u5b9e\u64cd\u8d77\u6765\u95ee\u9898\u66f4\u591a\u3002<\/p>\n\n\n\n
\u4ec0\u4e48\u662f\u597d\u6e20\u9053\uff0c\u4ec0\u4e48\u662f\u574f\u6e20\u9053\uff0c\u4e0d\u662f\u7b80\u7b80\u5355\u5355\u7684\u7559\u5b58\u9ad8\u3001\u7528\u6237\u884c\u4e3a\u597d\u3001\u6210\u672c\u4f4e\u6216\u8005\u662fROI\u9ad8\u5c31\u80fd\u8bf4\u8fd9\u4e2a\u6e20\u9053\u8d28\u91cf\u597d\u3002<\/p>\n\n\n\n
\u600e\u6837\u7efc\u5408\u8003\u8651\u6e20\u9053\u8d28\u91cf\u5b9e\u9645\u662f\u4e00\u4e2a\u6570\u5b66\u95ee\u9898\uff0c\u6240\u4ee5\u4eca\u5929\u5c31\u7ed9\u5927\u5bb6\u4ecb\u7ecd\u6e20\u9053\u8d28\u91cf\u8bc4\u5206\u4f53\u7cfb\u3002<\/p>\n\n\n\n
\u6a21\u578b\u6307\u6807\u5982\u4f55\u586b\u5145\u5185\u5bb9<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u6a21\u578b\u9aa8\u67b6<\/strong><\/p>\n\n\n\n
\u9aa8\u67b6\u7ed3\u6784\u5206\u4e3a\u4e24\u4e2a\u5c42\u7ea7<\/p>\n\n\n\n
\u7b2c\u4e00\u5c42\u7ea7\uff0c\u6211\u4eec\u5bf9\u6e20\u9053\u8bc4\u5206\u65f6\u4e3b\u8981\u4f1a\u5206\u4e3a\u4e94\u5927\u7c7b\u578b\u8fdb\u884c\u8bc4\u5206\uff1a<\/p>\n\n\n\n
\u5206\u522b\u4ece\u6570\u91cf\u3001\u884c\u4e3a\u3001\u5546\u4e1a\u3001\u6210\u672c\u3001\u8d28\u91cf\u6765\u5bf9\u4e00\u6761\u6e20\u9053\u8fdb\u884c\u7efc\u5408\u8bc4\u5206\u3002<\/p>\n\n\n\n
\u5bf9\u8be5\u5c42\u7ea7\u7684\u6307\u6807\u6743\u91cd\u8fdb\u884c\u8bc4\u5206\u9700\u8981\u4f7f\u7528AHP\u5c42\u7ea7\u5206\u6790\u6cd5\u8fdb\u884c\u8bc4\u5206\uff0c\u5177\u4f53\u7684\u8bc4\u5206\u77e9\u9635\u53ef\u4ee5\u4f7f\u7528\u4e0b\u9762\u7684\u7f51\u5740\u6765\u505a\uff1a<\/p>\n\n\n\n
https:\/\/wis-ai.com\/tools\/ahp<\/p>\n\n\n\n
\u6253\u5206\u7684\u6743\u91cd\u5982\u4e0b\u56fe\uff1a<\/p>\n\n\n\n
\u5982\u76f8\u5bf9\u4e8e\u4ef7\u683c\u6765\u8bf4\uff0c\u54c1\u724c\u7684\u91cd\u8981\u7cfb\u6570\u5c31\u53ef\u4ee5\u4e3a3\uff0c<\/p>\n\n\n\n
\u5bf9\u4e8e\u4ef7\u683c\u6765\u8bf4\uff0c\u989c\u8272\u7684\u66f4\u91cd\u8981\uff0c\u6240\u4ee5\u586b\u5199\u4e865\u3002<\/p>\n\n\n\n
\u4f9d\u7167\u8be5\u903b\u8f91\u6211\u4eec\u53ef\u4ee5\u5bf9\u884c\u4e3a\u548c\u6570\u91cf\u7b49\u5f97\u5206\u8fdb\u884c\u6253\u5206\uff0c\u6765\u5f97\u51fa\u6700\u540e\u7684\u5404\u6307\u6807\u6743\u91cd\u6bd4\u7ed3\u679c\uff08\u5982\u4e0b\u56fe\uff09<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u4e0d\u8fc7\u5728\u586b\u5199\u5b8c\u6210\u540e\u6ce8\u610f\u8981\u901a\u8fc7\u4e00\u81f4\u6027\u68c0\u67e5\u624d\u53ef\u4ee5\u5e94\u7528\u5662\uff0c\u4e0d\u7136\u53ef\u80fd\u662f\u4e2a\u4e0d\u5408\u7406\u7684\u6307\u6807\u6743\u91cd\u7cfb\u6570\u3002<\/p>\n\n\n\n
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\u90a3\u4e48\uff0c\u6700\u540e\u6211\u4eec\u8981\u600e\u4e48\u624d\u80fd\u8ba1\u7b97\u51fa\u6bcf\u6761\u6e20\u9053\u7684\u6700\u7ec8\u5f97\u5206\u5462\uff1f<\/p>\n\n\n\n
\u6bd4\u5982\u6211\u4eec\u6709\u4e0b\u56fe\u7684\u6570\u636e\uff0c<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u901a\u8fc7\u5e26\u5165\u4e86\u4e0b\u5217\u516c\u5f0f\u540e\u5c31\u53ef\u4ee5\u83b7\u5f97\u8be5\u5217\u6307\u6807\u7684\u6bcf\u4e2a\u5f97\u5206<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u5047\u8bbe\u6211\u4eec\u5b9a\u4e49\u6570\u91cf\u5f97\u5206\u4e0b\u7684\u65b0\u589e\u7528\u6237\u6570\u6307\u6807\u6743\u91cd\u4e3a80%\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u5c06\u6bcf\u6761\u5f97\u5206*80%\u518d\u52a0\u4e0a20%\u6743\u91cd\u540e\u7684\u505c\u7559\u65f6\u95f4\u5f97\u5206*100\u5c31\u53ef\u4ee5\u5f97\u5230\u6570\u91cf\u884c\u4e3a\u7684\u6700\u7ec8\u5f97\u5206\u62c9\u3002<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6700\u540e\u8ba1\u7b97\u603b\u5f97\u5206\u4e5f\u50cf\u521a\u521a\u4e00\u6837\uff0c\u5728\u901a\u8fc7AHP\u5206\u6790\u6cd5\u5f97\u51fa\u5bf9\u5e94\u6a21\u5757\u6743\u91cd\u540e\u5373\u53ef\u5f97\u5230\u6bcf\u6761\u6e20\u9053\u7684\u8bc4\u5206\u4e86\u3002<\/p>\n\n\n\n
\u6700\u540e\u5f97\u5230\u7684\u603b\u5206\u5c31\u662f\u6bcf\u4e00\u6761\u6e20\u9053\u7684\u603b\u5206\u3002<\/p>\n\n\n\n
\u6ce8\uff1a<\/strong><\/p>\n\n\n\n
1\u3001\u7edf\u8ba1\u6240\u6709\u65b0\u589e\u7684\u6e20\u9053\uff0c\u90fd\u9700\u8981\u505a\u5206\u6790\u624d\u80fd\u7efc\u5408\u8bc4\u5206<\/p>\n\n\n\n
2\u3001\u6570\u636e\u5f02\u5e38\u65e0\u6cd5\u83b7\u53d6\u6b63\u786e\u4fe1\u606f\u7684\u6e20\u9053\u4e0d\u53c2\u4e0e\u8bc4\u5206<\/p>\n\n\n\n
3\u3001\u5404\u9879\u4e00\u7ea7\u6307\u6807\u3001\u4e8c\u7ea7\u6307\u6807\u57280\u5230100\u5206\u8303\u56f4\u5185\u6253\u5206\uff0c\u65e0\u53ca\u683c\u5206\u6570\u7ebf<\/p>\n\n\n\n
4\u3001\u5bf9\u4e8e\u53ef\u83b7\u53d6\u6570\u636e\u7684\u5b9a\u91cf\u6307\u6807\uff0c\u91c7\u7528\u6807\u51c6\u5316\u7684\u65b9\u5f0f\u6253\u5206\uff1b\u82e5\u6570\u636e\u91cf\u7ea7\u76f8\u5dee\u8f83\u5927\uff0c\u53ef\u4ee5\u5148\u53d6\u5bf9\u6570\uff0c\u518d\u8fdb\u884c\u6807\u51c6\u5316\uff08\u51cf\u5c0f\u91cf\u7ea7\u5dee\u5f02\u9020\u6210\u7684\u5f71\u54cd\uff09<\/p>\n\n\n\n
5\u3001\u4ece\u516c\u53f8\u89d2\u5ea6\u8003\u8651\uff0c\u8bbe\u7f6e\u6b63\u5411\u548c\u53cd\u5411\u6307\u6807\uff0c\u5982\u65b0\u589e\u4eba\u6570\u4e3a\u6b63\u5411\u6307\u6807\uff0c\u6210\u672c\u4e3a\u53cd\u5411\u6307\u6807\uff0c\u5373\u6210\u672c\u8d8a\u9ad8\u5f97\u5206\u8d8a\u4f4e\u3002\uff08\u53cd\u5411\u5f52\u4e00\u5316\u5373\u53ef\uff09<\/p>\n\n\n\n
\u6a21\u578b\u7684\u5e94\u7528\u4ef7\u503c<\/strong><\/p>\n\n\n\n
\u6a21\u578b\u5e94\u7528<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n \u4e0a\u56fe\u4e3a\u5b9e\u9645\u6a21\u578b\u5e94\u7528\u540e\u7684\u540e\u53f0\u6570\u636e\u5c55\u793a\u6548\u679c\u3002<\/p>\n\n\n\n
\u5f53\u6211\u4eec\u5f97\u5230\u8fd9\u5f20\u6a21\u578b\u6570\u636e\u540e\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u5bf9\u4e0d\u540c\u6e20\u9053\u7684\u6570\u636e\u8fdb\u884c\u89c2\u6d4b\uff0c\u5982\u5404\u6e20\u9053\u8fd1\u51e0\u5468\uff08\u6708\uff09\u7684\u8d70\u52bf\u3001\u672c\u5468\u5f97\u5206\u3001\u4e0a\u5468\u5f97\u5206\u548c\u73af\u6bd4\u503c\u8fdb\u884c\u5bf9\u6bd4\u3002<\/p>\n\n\n\n
\u5982\uff1a<\/p>\n\n\n\n
1\u3001\u534e\u4e3a\u5e94\u7528\u5546\u5e97\u6e20\u9053\u7684\u7528\u6237\u884c\u4e3a\u5f97\u5206\u662f\u5426\u5728\u6301\u7eed\u4e0b\u964d\uff0c\u5982\u679c\u662f\u90a3\u662f\u7531\u4e8e\u54ea\u4e00\u4e2a\u6570\u636e\u6307\u6807\u4e0b\u964d\u4e86\u5bfc\u81f4\u6574\u4f53\u5206\u6570\u4e0b\u964d\uff1f\u4ee5\u6b64\u6765\u6392\u67e5\u9488\u5bf9\u6bcf\u4e2a\u6e20\u9053\u5305\u6765\u8bf4\u662f\u7528\u6237\u4f53\u9a8c\u51fa\u95ee\u9898\u4e86\uff0c\u8fd8\u662f\u6e20\u9053\u51fa\u73b0\u4e86\u5047\u91cf\u3002<\/p>\n\n\n\n
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