{"id":46082,"date":"2021-08-16T12:14:01","date_gmt":"2021-08-16T04:14:01","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=46082"},"modified":"2021-08-16T12:14:03","modified_gmt":"2021-08-16T04:14:03","slug":"%e5%ad%a6%e6%a0%a1%e6%8b%9b%e7%94%9f%e5%bc%95%e6%b5%81%e9%98%b6%e6%ae%b5%ef%bc%9a%e5%88%a9%e7%94%a83w1h%e6%b3%95%e5%88%99%e5%81%9a%e5%a5%bd%e7%94%a8%e6%88%b7%e7%95%99%e5%ad%98%e5%92%8c%e8%a3%82","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/46082.html","title":{"rendered":"\u5b66\u6821\u62db\u751f\u5f15\u6d41\u9636\u6bb5\uff1a\u5229\u75283W1H\u6cd5\u5219\u505a\u597d\u7528\u6237\u7559\u5b58\u548c\u88c2\u53d8"},"content":{"rendered":"\n<p>\u7528\u6237\u7684\u589e\u957f\uff0c\u90fd\u79bb\u4e0d\u5f00\u4e00\u4e2a\u5171\u901a\u7684\u524d\u63d0\u2014\u2014<strong>\u6d1e\u5bdf\u7528\u6237\u3002<\/strong><img decoding=\"async\" width=\"19px\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/640.png\" alt=\"\u56fe\u7247\"><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e3a\u4ec0\u4e48\u8017\u8d39\u5fc3\u529b\u505a\u4e86\u62db\u751f\u6d3b\u52a8\u7b56\u5212\uff0c\u62db\u751f\u6548\u679c\u5374\u4f9d\u7136\u75b2\u8f6f\uff1f<\/li><li>\u4e3a\u4ec0\u4e48\u5bb6\u957f\u4e0a\u5b8c\u8bfe\u5c31\u4e0d\u613f\u610f\u518d\u7eed\u8d39\uff1f<\/li><li>\u4e3a\u4ec0\u4e48\u8bd5\u542c\u5b8c\u7684\u5bb6\u957f\u603b\u662f\u6ca1\u4e86\u4e0b\u6587\uff1f<\/li><li>\u4e3a\u4ec0\u4e48\u6bcf\u6708\u5404\u4e2a\u6e20\u9053\u7684\u8425\u9500\u90fd\u5728\u6295\u653e\uff0c\u5374\u4f9d\u7136\u6ca1\u6709\u6548\u679c\uff1f<\/li><li>\u2026\u2026<\/li><\/ul>\n\n\n\n<p>\u5728\u57f9\u8bad\u884c\u4e1a\uff0c\u7528\u6237\u589e\u957f\u4e3b\u8981\u662f\u6307\u5305\u62ec\u62db\u65b0\uff0c\u4e5f\u6d89\u53ca\u5230\u7eed\u8d39\u3001\u8f6c\u4ecb\u7ecd\u7b49\u3002\u4e0d\u8fc7\u7528\u6237\u589e\u957f\u7684\u672c\u8d28\u662f\u4e00\u6837\u7684\uff1a\u90a3\u5c31\u662f<strong>\u300c\u57f9\u8bad\u9700\u6c42\u88ab\u66f4\u597d\u5730\u6ee1\u8db3\u300d<\/strong>\uff01<\/p>\n\n\n\n<p>\u8fd9\u91cc\u4e3b\u8981\u5305\u62ec2\u70b9\uff1a<\/p>\n\n\n\n<p><strong>1.\u5b66\u751f\u7684\u57f9\u8bad\u9700\u6c42\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n<p>\u662f\u5426\u6ee1\u8db3\u4e86\u5b66\u751f\u60f3\u8981\u7684\u57f9\u8bad\u6548\u679c\u6216\u8005\u5f88\u597d\u7684\u6ee1\u8db3\u4e86\u5b66\u751f\u60f3\u8981\u7684\u57f9\u8bad\u6548\u679c\uff1f<\/p>\n\n\n\n<p><strong>2.\u662f\u5426\u6709\u8d85\u51fa\u5b66\u751f\u9884\u671f\u7684\u6ee1\u8db3\u9700\u6c42\uff1f<\/strong><\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\u521b\u9020\u4e86\u8db3\u591f\u5927\u7684\u4ef7\u503c\uff0c\u8ba9\u5b66\u751f\u613f\u610f\u53bb\u7eed\u8d39\u751a\u81f3\u8f6c\u4ecb\u7ecd\uff1f<\/p>\n\n\n\n<p>\u5982\u4f55\u6ee1\u8db3\u5b66\u751f\u7684\u57f9\u8bad\u9700\u6c42\u5462\uff1f\u6211\u4eec\u9996\u5148\u9700\u8981\u4e86\u89e3\u4e00\u4e2a\u6982\u5ff5\uff0c\u90a3\u5c31\u662f\u7528\u6237\u751f\u547d\u5468\u671f\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u751f\u547d\u5468\u671f\u662f\u4e92\u8054\u7f51\u9ed1\u8bdd\uff1a<strong>\u6307\u4e00\u4e2a\u7528\u6237\u4ece\u4f7f\u7528\u4ea7\u54c1\u5230\u5b8c\u5168\u79bb\u5f00\u4ea7\u54c1\u7684\u6574\u4e2a\u65f6\u95f4\u6bb5\uff0c\u4e00\u822c\u5206\u4e3a\u5f15\u5165\u671f\u3001\u6210\u957f\u671f\u3001\u6210\u719f\u671f\u3001\u4f11\u7720\u671f\u548c\u6d41\u5931\u671f\u3002<\/strong>\uff08\u5b8c\u5168\u9002\u914d\u57f9\u8bad\u5b66\u6821\u5b66\u751f\u751f\u547d\u5468\u671f\u3002\uff09<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"616\" height=\"356\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-68.png\" alt=\"\" class=\"wp-image-46083\"\/><\/figure><\/div>\n\n\n\n<p>\u4e0d\u540c\u751f\u547d\u5468\u671f\u7684\u5b66\u5458\uff0c\u9700\u6c42\u662f\u4e0d\u540c\u7684\uff0c\u6240\u4ee5\u6211\u4eec\u5fc5\u987b\u57fa\u4e8e\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u4e94\u4e2a\u9636\u6bb5\u6765\u5236\u5b9a\u4e0d\u540c\u7684\u7b56\u7565\uff0c\u624d\u53ef\u4ee5\u66f4\u597d\u7684\u4fc3\u8fdb\u5b66\u5458\u7eed\u8d39\u6216\u8f6c\u4ecb\u7ecd\uff0c\u5b9e\u73b0\u7528\u6237\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u56e0\u4e3a\u7bc7\u5e45\u5173\u7cfb\uff0c\u4eca\u5929\u8fd9\u7bc7\u6587\u7ae0\u4e3a\u2014\u2014<strong>\u5f15\u5165\u671f\uff1a\u5b66\u6821\u62db\u751f\u5f15\u6d41\u9636\u6bb5<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\u5728\u5f15\u5165\u671f\uff0c\u5373\u5b66\u6821\u62db\u751f\u5f15\u6d41\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>\u62db\u751f\u5f15\u6d41\u9636\u6bb5\uff0c\u7528\u6d3b\u52a8\u62c9\u65b0\u662f\u4e00\u4e2a\u5f88\u5e38\u7528\u7684\u624b\u6bb5\u3002\u4f46\u662f\u6211\u4eec\u4e00\u5b9a\u8981\u8003\u8651\u7684\u4e00\u4ef6\u4e8b\uff0c\u90a3\u5c31\u662f\u63d0\u9ad8ROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\uff0c\u6240\u4ee5\u5728\u521d\u671f\u62c9\u65b0\u6d3b\u52a8\u7b56\u5212\u7684\u65f6\u5019\uff0c\u8981\u6709\u65b9\u6cd5\u6709\u7b56\u7565\uff0c\u6709\u610f\u8bc6\u964d\u4f4e\u62db\u751f\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u5f15\u6d41\u6d3b\u52a8\u65b9\u6848\u6784\u601d\u7684\u6784\u601d\uff0c\u6211\u63a8\u83503W+1H\u6cd5\u5219\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>WHY\uff1a\u4e3a\u4ec0\u4e48\u7b56\u5212\u8fd9\u4e2a\u6d3b\u52a8\uff1f<\/li><li>WHO\uff1a\u76ee\u6807\u7528\u6237\u662f\u8c01\uff1f<\/li><li>WHAT\uff1a\u7528\u6237\u7684\u5fc3\u7406\u9700\u6c42\uff1f<\/li><li>HOW\uff1a\u5982\u4f55\u7b56\u5212\u6838\u5fc3\u73a9\u6cd5<\/li><\/ul>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<p><strong>WHY\uff1a\u4e3a\u4ec0\u4e48\u7b56\u5212\u8fd9\u4e2a\u6d3b\u52a8\uff1f<\/strong><\/p>\n\n\n\n<p>\u7b56\u5212\u5f15\u6d41\u6d3b\u52a8\u524d\uff0c\u6211\u4eec\u8981\u5148\u4e86\u89e3\u6e05\u695a\u6d3b\u52a8\u80cc\u666f\uff1a\u6bd4\u5982\u6d3b\u52a8\u662f\u5728\u5927\u4fc3\u7684\u65f6\u5019\u8981\u505a\u7684\uff0c\u8fd8\u662f\u5728\u67d0\u4e2a\u8282\u65e5\u8981\u505a\u7684\uff1f<\/p>\n\n\n\n<p>\u6d3b\u52a8\u7684\u76ee\u7684\u662f\u4ec0\u4e48\uff1f\u4e3a\u4e86\u62db\u65b0\u751f\u3001\u7eed\u8d39\u8fd8\u662f\u8f6c\u4ecb\u7ecd\uff1f<\/p>\n\n\n\n<p>\u660e\u786e\u4e86\u4e3a\u4ec0\u4e48\u8981\u7b56\u5212\u8fd9\u4e2a\u6d3b\u52a8\u540e\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u66f4\u597d\u7684\u6784\u601d\u6d3b\u52a8\u6807\u9898\u548c\u6d3b\u52a8\u5185\u5bb9\uff0c\u4f8b\u5982\u5728\u6559\u5e08\u8282\uff0c\u660e\u661f\u6559\u5e08\u9001\u798f\u5229\u6d3b\u52a8\uff1b\u673a\u678410\u5468\u5e74\u5e86\u5927\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>WHO\uff1a\u76ee\u6807\u7528\u6237\u662f\u8c01\uff1f<\/strong><\/p>\n\n\n\n<p>\u4e0d\u540c\u7684\u6d3b\u52a8\uff0c\u9762\u5bf9\u7684\u76ee\u6807\u7528\u6237\u5e94\u8be5\u662f\u4e0d\u540c\u7684\u3002\u6211\u4eec\u7b56\u5212\u7684\u6d3b\u52a8\u662f\u4e3a\u4e86\u8f6c\u5316\u4ec0\u4e48\u6837\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u5728\u57f9\u8bad\u884c\u4e1a\uff0c\u6211\u4eec\u53ef\u4ee5\u6309\u4ee5\u4e0b\u7ef4\u5ea6\uff0c\u6765\u5212\u5206\u76ee\u6807\u7528\u6237\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u57fa\u7840\u5c5e\u6027\uff1a\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u533a\u3001\u6536\u5165\u7b49\u7b49\uff1b<\/strong><\/li><li><strong>\u589e\u503c\u5c5e\u6027\uff1a\u5e38\u51fa\u6ca1\u7684\u5730\u70b9\u3001\u5e38\u901b\u7684\u4e92\u8054\u7f51\u5e73\u53f0\u7b49\u7b49<\/strong><\/li><li><strong>\u6d88\u8d39\u9700\u6c42\uff1a\u6709\u660e\u786e\u9700\u6c42\u3001\u65e0\u9700\u6c42\u3001\u65e0\u660e\u786e\u9700\u6c42<\/strong><\/li><\/ul>\n\n\n\n<p>\u5173\u4e8e\u6d88\u8d39\u9700\u6c42\uff0c\u6709\u660e\u786e\u9700\u6c42\u7684\u7528\u6237\uff0c\u5f80\u5f80\u5f88\u6e05\u695a\u7684\u77e5\u9053\u81ea\u5df1\uff08\u6216\u5b69\u5b50\uff09\u9700\u8981\u4ec0\u4e48\u6837\u7684\u8bfe\u7a0b\uff0c\u9700\u8981\u4e0a\u4ec0\u4e48\u6837\u7684\u5b66\u6821\uff0c\u5f62\u6210\u4ec0\u4e48\u6837\u7684\u5b66\u4e60\u4e60\u60ef\u3002<\/p>\n\n\n\n<p>\u800c\u65e0\u9700\u6c42\u7684\u7528\u6237\uff0c\u62a5\u73ed\u7684\u610f\u5411\u4e0d\u5927\uff0c\u9700\u8981\u5148\u6fc0\u53d1\u7528\u6237\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u65e0\u660e\u786e\u9700\u6c42\u7684\u7528\u6237\uff0c\u5f88\u591a\u65f6\u5019\u5bf9\u8981\u62a5\u4ec0\u4e48\u6837\u7684\u5b66\u6821\u548c\u9009\u62e9\u4ec0\u4e48\u6837\u7684\u8bfe\u7a0b\u90fd\u662f\u4e00\u4e2a\u6a21\u7cca\u7684\u6982\u5ff5\uff0c\u4e0d\u80fd\u771f\u6b63\u7684\u8bf4\u51fa\u81ea\u5df1\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u5c06\u7528\u6237\u5212\u5206\u4ee5\u540e\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u6e05\u6670\u5b9a\u4f4d\u51fa\u6211\u4eec\u9700\u8981\u8f6c\u5316\u4ec0\u4e48\u6837\u7684\u7528\u6237\uff0c\u8fdb\u800c\u6784\u601d\u51fa\u6d3b\u52a8\u65b9\u6848\u7684\u65b9\u5411\u3002<\/p>\n\n\n\n<p><strong>03<\/strong><\/p>\n\n\n\n<p><strong>WHAT\uff1a\u7528\u6237\u6709\u54ea\u4e9b\u5fc3\u7406\u9700\u6c42\uff1f<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u7684\u5fc3\u7406\u9700\u6c42\u5206\u4e3a\u6df1\u5ea6\u5fc3\u7406\u9700\u6c42\u548c\u57fa\u7840\u5fc3\u7406\u9700\u6c42\u3002\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u7684\u9700\u6c42\uff0c\u7b56\u5212\u4e0d\u540c\u65b9\u5411\u7684\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u6df1\u5ea6\u5fc3\u7406\u9700\u6c42\u5305\u542b\uff1a\u597d\u5947\u5fc3\u3001\u865a\u8363\u5fc3\u3001\u597d\u80dc\u5fc3\u3001\u6210\u5c31\u611f\u3001\u4ece\u4f17\u5fc3\u7406\u7b49\u7b49\uff1b<\/p>\n\n\n\n<p>\u57fa\u7840\u5fc3\u7406\u9700\u6c42\u5305\u542b\uff1a\u5229\u76ca\u5fc3\u7406\uff08\u4f18\u60e0\u3001\u5956\u54c1\u7b49\u7b49\uff09\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u73b0\u5728\u5e02\u9762\u4e0a\u6bd4\u8f83\u706b\u7684\u6d3b\u52a8\u5f62\u5f0f\uff1a<\/p>\n\n\n\n<p>\u62fc\u56e2\uff0c\u79d2\u6740\uff0c\u780d\u4ef7\uff1a\u57fa\u7840\u5fc3\u7406\u9700\u6c42\uff0c\u4f18\u60e0\u5fc3\u7406\uff1b<\/p>\n\n\n\n<p>\u6295\u7968\uff0c\u5206\u9500\uff1a\u6df1\u5ea6\u5fc3\u7406\u9700\u6c42\uff0c\u6210\u5c31\u611f\uff0c\u57fa\u7840\u5fc3\u7406\u9700\u6c42\uff0c\u91d1\u94b1\u8bf1\u60d1\u3002<\/p>\n\n\n\n<p><strong>04<\/strong><\/p>\n\n\n\n<p><strong>HOW\uff1a\u5982\u4f55\u786e\u5b9a\u6838\u5fc3\u73a9\u6cd5\uff1f<\/strong><\/p>\n\n\n\n<p>\u4e0d\u540c\u7684\u7528\u6237\u5fc3\u7406\u5ef6\u4f38\u63a8\u5bfc\u51fa\u591a\u79cd\u6838\u5fc3\u73a9\u6cd5\uff0c\u901a\u8fc7\u4ee5\u4e0a3\u4e2aW\u53ef\u4ee5\u57fa\u672c\u5206\u6790\u51fa\u7528\u6237\u753b\u50cf\u3001\u9700\u6c42\u3001\u5fc3\u7406\u7b49\u7b49\uff0c\u53ef\u4ee5\u7b56\u5212\u6211\u4eec\u7684\u73a9\u6cd5\u3002<\/p>\n\n\n\n<p>\u597d\u5947\u5fc3\u7528\u6237\uff0c\u53ef\u4ee5\u901a\u8fc7\u79d1\u6280\u3001\u65b0\u73a9\u6cd5\u3001\u65b0\u5185\u5bb9\u8fdb\u884c\u5438\u5f15\uff1b\u865a\u8363\u5fc3\u7528\u6237\uff0c\u53ef\u4ee5\u901a\u8fc7PK\u3001\u6392\u884c\u7248\u3001\u64c2\u53f0\u7b49\u65b9\u5f0f\u5438\u5f15\uff1b\u6210\u5c31\u611f\u7528\u6237\uff0c\u53ef\u4ee5\u901a\u8fc7\u6210\u5c31\u7cfb\u7edf\u3001\u901a\u5173\u6e38\u620f\u7b49\u6765\u5438\u5f15\uff0c\u7b49\u7b49\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u5982\u679c\u5b9e\u5728\u4e0d\u77e5\u9053\u5982\u4f55\u7b56\u5212\u4e00\u573a\u6210\u529f\u7684\u62db\u751f\u6d3b\u52a8\uff0c\u6211\u4eec\u4e5f\u53ef\u4ee5\u76f4\u63a5\u590d\u5236\u522b\u4eba\u7684\u706b\u7206\u6d3b\u52a8\u3002\u5728\u5c0f\u7af9\u901a\u91cc\uff0c\u6709\u51e0\u767e\u5957\u62db\u751f\u6d3b\u52a8\u6a21\u677f\uff0c\u9996\u9875\u66f4\u662f\u6709\u591a\u4e2a\u7d20\u8d28\u7c7b\u5b66\u6821\u6210\u529f\u62db\u751f\u7684\u6d3b\u52a8\u65b9\u6848\uff0c\u53ef\u4ee5\u76f4\u63a5\u5957\u7528\uff0c\u65e0\u9700\u4efb\u4f55\u6210\u672c\u652f\u51fa\uff0c\u4e5f\u80fd\u7b56\u5212\u540c\u6b3e\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7528\u6237\u7684\u589e\u957f\uff0c\u90fd\u79bb\u4e0d\u5f00\u4e00\u4e2a\u5171\u901a\u7684\u524d\u63d0\u2014\u2014\u6d1e\u5bdf\u7528\u6237\u3002 \u4e3a\u4ec0\u4e48\u8017\u8d39\u5fc3\u529b\u505a\u4e86\u62db\u751f\u6d3b\u52a8\u7b56\u5212\uff0c\u62db\u751f\u6548\u679c\u5374\u4f9d\u7136\u75b2\u8f6f\uff1f \u4e3a\u4ec0\u4e48\u5bb6\u957f\u4e0a\u5b8c\u8bfe\u5c31\u4e0d\u613f\u610f\u518d\u7eed\u8d39\uff1f \u4e3a\u4ec0\u4e48\u8bd5\u542c\u5b8c\u7684\u5bb6\u957f\u603b\u662f\u6ca1\u4e86\u4e0b\u6587\uff1f \u4e3a\u4ec0\u4e48\u6bcf\u2026<\/p>\n","protected":false},"author":1,"featured_media":46083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[2332],"special":[],"class_list":["post-46082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-2332","entry"],"views":62888,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/46082"}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=46082"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/46082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/46083"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=46082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=46082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=46082"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=46082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}