01<\/p>\n\n\n\n
\u719f\u6089\u5e97\u94fa\u7684\u6574\u7406\u60c5\u51b5<\/h2>\n\n\n\n>\u5229\u7528\u5546\u667a\u7efc\u5408\u8bca\u65ad\u5e97\u94fa\uff0c\u4ee5\u6211\u64cd\u4f5c\u7684\u5e97\u94fa\uff0c\u5bb6\u5c45\u7c7b\u76ee\u4e3a\u4f8b\uff1f<\/p>\n\n\n\n
- 1.\u719f\u6089\u6d41\u91cf\u6765\u6e90\u4e94\u4e2a\u6e20\u9053\uff0c\u73a9\u7206\u6bcf\u4e2a\u6e20\u9053\u6d41\u91cf\uff0c\u5728\u8fd9\u91cc\u6211\u662f\u7ed3\u5408\u5546\u667a\u9996\u9875\u548c\u5e97\u94fa\u6d41\u91cf\u8def\u5f84\u3002<\/li>
- 2.\u6765\u5224\u65ad\u54ea\u4e9b\u6d41\u91cf\u6e20\u9053\u6ca1\u6709\u64cd\u4f5c\u597d\uff1f\u54ea\u4e9b\u6d41\u91cf\u6e20\u9053\u662f\u5df2\u7ecf\u64cd\u4f5c\u8fd8\u53ef\u4ee5\uff0c\u5728\u6b64\u4e4b\u4e0a\u53ef\u4ee5\u52a0\u628a\u529b\u7684\u3002<\/li>
- 3.\u719f\u6089\u5165\u5e97\u5173\u952e\u8bcdTOP10\uff0c\u8fd9\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u4e0d\u7ba1\u662f\u5bf9\u4e8e\u63a8\u5e7f\uff0c\u4f18\u5316\u6807\u9898\uff0c\u8fd8\u662f\u9009\u54c1\u90fd\u662f\u975e\u5e38\u597d\u7684\u8bcd<\/li>
- 4.\u5feb\u901f\u4e86\u89e3\u6628\u65e5\u6d41\u91cf\u6784\u6210\uff0c\u8ddf\u8fdb\u6d41\u91cf\u64cd\u4f5c\u6548\u679c\u3002<\/li><\/ul>\n\n\n\n
\u7efc\u4e0a\uff0c\u6211\u5224\u65ad\u51fa\u4ee5\u4e0b\u7684\u64cd\u4f5c\u6b65\u9aa4\uff1a<\/p>\n\n\n\n
- \u300b\u63d0\u9ad8\u5feb\u8f66\u8f6c\u5316\u7387\uff0c\u4f18\u5316\u63a8\u5e7f\u56fe\uff0c\u9009\u51fa\u66f4\u591a\u54c1\uff0c\u5f15\u7206\u6d41\u91cf<\/li>
- \u300b\u7ed3\u5408\u5165\u5e97\u5173\u952e\u8bcd\u9009\u54c1<\/li><\/ul>\n\n\n\n
02<\/p>\n\n\n\n
\u5168\u5e97\u6d77\u6295\u63a8\u5e7f\u542f\u52a8\u6d4b\u8bd5<\/h2>\n\n\n\n
\uff081\uff09\u6d77\u6295\u8ba4\u77e5<\/strong><\/p>\n\n\n\n
\u9996\u5148\uff0c\u5148\u6765\u5e26\u7740\u5927\u5bb6\u7b80\u5355\u4e86\u89e3\u4e00\u4e0b\uff0c\u4ec0\u4e48\u662f\u6d77\u6295\uff0c\u6d77\u6295\u53c8\u6709\u54ea\u4e9b\u7684\u73a9\u6cd5\uff0c\u6d77\u6295\u521d\u59cb\u53ef\u4ee5\u600e\u4e48\u64cd\u4f5c\u3002\u6d77\u6295\u76f8\u5bf9\u4e8e\u5feb\u8f66\u7701\u53bb\u4e86\u5f88\u591a\u53d8\u91cf\uff0c\u5982\u5173\u952e\u8bcd\uff0c\u4eba\u7fa4\uff0c\u53ea\u9700\u8981\u9488\u5bf9\u54c1\u7c7b\u6839\u636e\u6295\u4ea7\u8fdb\u884c\u8c03\u4ef7\u5373\u53ef\u3002\u5176\u6b21\uff0c\u6d77\u6295\u5165\u95e8\u66f4\u4e3a\u7b80\u5355\uff0c\u64cd\u4f5c\u66f4\u4e3a\u4fbf\u6377\uff0c\u901a\u8fc7\u5206\u6790\u6d77\u6295\u6570\u636e\u80fd\u66f4\u5feb\u5730\u638c\u63e1\u6d77\u6295\u7684\u539f\u7406\u3002<\/p>\n\n\n\n
\uff082\uff09\u6d77\u6295\u63a8\u5e7f\u65b9\u5f0f<\/strong><\/p>\n\n\n\n
\u5e38\u89c1\u7684\u63a8\u5e7f\u65b9\u5f0f\u6709\u8fd9\u51e0\u79cd\uff1a<\/p>\n\n\n\n
\u7ecf\u5178\u6d77\u6295\uff08\u9002\u7528\u4e8e\u6240\u6709\u5546\u5bb6\u4f19\u4f34\u5f00\u542f\u63a8\u5e7f\uff09<\/p>\n\n\n\n
Push\u6d77\u6295\uff08\u5efa\u8bae618\uff0c\u53cc11\u573a\u666f\u5f00\u542f\uff0c\u54c1\u724c\u5546\uff0c\u6709\u6d77\u6295\u6295\u653e\u7ecf\u9a8c\u7684\u8fd0\u8425\u6d4b\u8bd5\uff0c\u4ee5\u77ed\u4fe1\u7684\u5f62\u5f0f\u5c55\u73b0\uff09<\/p>\n\n\n\n
\u9996\u7126\u6d77\u62a5\uff08\u8fd9\u4e2a\u4f4d\u7f6e\u7684\u6295\u653e\uff0c\u9002\u7528\u4e8e\u6253\u9020\u54c1\u724c\uff0c\u6216\u8005\u77e5\u540d\u5ea6\u5f88\u9ad8\u7684\u54c1\u724c\u5ba3\u4f20\u6d3b\u52a8\u4f7f\u7528\uff0c\u5efa\u8bae\u5c0f\u5546\u5bb6\u76f4\u63a5\u4e0d\u8981\u60f3\u4e86\uff09<\/p>\n\n\n\n
\u5728\u8fd9\u91cc\u6700\u91cd\u8981\u7684\u70b9\uff0c\u8fd8\u662f\u5148\u8981\u5b66\u4e60\u7ecf\u5178\u6d77\u6295\u5355\u5143\u7684\u6295\u653e\u3002\u7ecf\u5178\u6d77\u6295\u662f\u6240\u6709\u5de5\u5177\u5f53\u4e2d\uff0c\u89c1\u6548\u6700\u5feb\uff0c\u4e5f\u662f\u6700\u9002\u7528\u7684\u4e00\u6b3e\u6295\u653e\u5de5\u5177\u3002<\/p>\n\n\n\n
03<\/p>\n\n\n\n
\u7efc\u4e0a\uff0c\u6211\u5224\u65ad\u51fa\u4ee5\u4e0b\u7684\u64cd\u4f5c\u6b65\u9aa4\uff1a<\/p>\n\n\n\n
- \u300b\u63d0\u9ad8\u5feb\u8f66\u8f6c\u5316\u7387\uff0c\u4f18\u5316\u63a8\u5e7f\u56fe\uff0c\u9009\u51fa\u66f4\u591a\u54c1\uff0c\u5f15\u7206\u6d41\u91cf<\/li>
- \u300b\u7ed3\u5408\u5165\u5e97\u5173\u952e\u8bcd\u9009\u54c1<\/li><\/ul>\n\n\n\n
02<\/p>\n\n\n\n
\u5168\u5e97\u6d77\u6295\u63a8\u5e7f\u542f\u52a8\u6d4b\u8bd5<\/h2>\n\n\n\n
\uff081\uff09\u6d77\u6295\u8ba4\u77e5<\/strong><\/p>\n\n\n\n
\u9996\u5148\uff0c\u5148\u6765\u5e26\u7740\u5927\u5bb6\u7b80\u5355\u4e86\u89e3\u4e00\u4e0b\uff0c\u4ec0\u4e48\u662f\u6d77\u6295\uff0c\u6d77\u6295\u53c8\u6709\u54ea\u4e9b\u7684\u73a9\u6cd5\uff0c\u6d77\u6295\u521d\u59cb\u53ef\u4ee5\u600e\u4e48\u64cd\u4f5c\u3002\u6d77\u6295\u76f8\u5bf9\u4e8e\u5feb\u8f66\u7701\u53bb\u4e86\u5f88\u591a\u53d8\u91cf\uff0c\u5982\u5173\u952e\u8bcd\uff0c\u4eba\u7fa4\uff0c\u53ea\u9700\u8981\u9488\u5bf9\u54c1\u7c7b\u6839\u636e\u6295\u4ea7\u8fdb\u884c\u8c03\u4ef7\u5373\u53ef\u3002\u5176\u6b21\uff0c\u6d77\u6295\u5165\u95e8\u66f4\u4e3a\u7b80\u5355\uff0c\u64cd\u4f5c\u66f4\u4e3a\u4fbf\u6377\uff0c\u901a\u8fc7\u5206\u6790\u6d77\u6295\u6570\u636e\u80fd\u66f4\u5feb\u5730\u638c\u63e1\u6d77\u6295\u7684\u539f\u7406\u3002<\/p>\n\n\n\n
\uff082\uff09\u6d77\u6295\u63a8\u5e7f\u65b9\u5f0f<\/strong><\/p>\n\n\n\n
\u5e38\u89c1\u7684\u63a8\u5e7f\u65b9\u5f0f\u6709\u8fd9\u51e0\u79cd\uff1a<\/p>\n\n\n\n
\u7ecf\u5178\u6d77\u6295\uff08\u9002\u7528\u4e8e\u6240\u6709\u5546\u5bb6\u4f19\u4f34\u5f00\u542f\u63a8\u5e7f\uff09<\/p>\n\n\n\n
Push\u6d77\u6295\uff08\u5efa\u8bae618\uff0c\u53cc11\u573a\u666f\u5f00\u542f\uff0c\u54c1\u724c\u5546\uff0c\u6709\u6d77\u6295\u6295\u653e\u7ecf\u9a8c\u7684\u8fd0\u8425\u6d4b\u8bd5\uff0c\u4ee5\u77ed\u4fe1\u7684\u5f62\u5f0f\u5c55\u73b0\uff09<\/p>\n\n\n\n
\u9996\u7126\u6d77\u62a5\uff08\u8fd9\u4e2a\u4f4d\u7f6e\u7684\u6295\u653e\uff0c\u9002\u7528\u4e8e\u6253\u9020\u54c1\u724c\uff0c\u6216\u8005\u77e5\u540d\u5ea6\u5f88\u9ad8\u7684\u54c1\u724c\u5ba3\u4f20\u6d3b\u52a8\u4f7f\u7528\uff0c\u5efa\u8bae\u5c0f\u5546\u5bb6\u76f4\u63a5\u4e0d\u8981\u60f3\u4e86\uff09<\/p>\n\n\n\n
\u5728\u8fd9\u91cc\u6700\u91cd\u8981\u7684\u70b9\uff0c\u8fd8\u662f\u5148\u8981\u5b66\u4e60\u7ecf\u5178\u6d77\u6295\u5355\u5143\u7684\u6295\u653e\u3002\u7ecf\u5178\u6d77\u6295\u662f\u6240\u6709\u5de5\u5177\u5f53\u4e2d\uff0c\u89c1\u6548\u6700\u5feb\uff0c\u4e5f\u662f\u6700\u9002\u7528\u7684\u4e00\u6b3e\u6295\u653e\u5de5\u5177\u3002<\/p>\n\n\n\n
03<\/p>\n\n\n\n
\u7ecf\u5178\u5355\u5143\u73a9\u6cd5<\/h2>\n\n\n\n\u7b2c\u4e00\u6b65\uff1a\u4f4e\u4ef7\u5f00\u542f\u6d77\u6295\u6570\u636e\u6d4b\u8bd5<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-91.png\")
<\/figure><\/div>\n\n\n\n\u521a\u5f00\u6d77\u6295\u7684\u65f6\u5019\uff0c\u5efa\u8bae\u5927\u5bb6\u5c06\u6211\u4eec\u6d77\u6295\u51fa\u4ef7\u7ed9\u538b\u4f4e\uff0c\u8fd9\u4e2a\u9636\u6bb5\u662f\u4e3a\u4e86\u8dd1\u6570\u636e\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\uff0c\u5206\u6790\u51fa\u540e\u9762\u7684\u4e00\u4e2a\u64cd\u4f5c\u601d\u8def\uff0c\u5feb\u901f\u6d4b\u8bd5\u51fa\u7c7b\u76ee\u4e0e\u6570\u636e\uff0c\u5982\u679c\u6ca1\u6709\u5c55\u73b0\u7684\u8bdd\u6211\u4eec\u53ef\u4ee50.2\u5143\u94b1\uff0c0.2\u5143\u94b1\u5f80\u4e0a\u52a0\u3002<\/p>\n\n\n\n
\u7b2c\u4e8c\u6b65\uff0c\u56db\u4e2a\u4f4d\u7f6e\u4e00\u4f53\u7684\u4ef7\u683c\u4f18\u5316<\/p>\n\n\n\n
\u6d77\u6295\u6709\u56db\u4e2a\u63a8\u5e7f\u7684\u4f4d\u7f6e\uff0cpc\u7aef\u7684\u641c\u7d22\u548c\u65e0\u7ebf\uff0capp\u7aef\u53e3\u7684\u641c\u7d22\u4e0e\u65e0\u7ebf\uff0c\u8fd9\u56db\u4e2a\u4f4d\u7f6e\u5728\u6d77\u6295\u91cc\u662f\u4ee5\u54c1\u7c7b\u7684\u5f62\u5f0f\u5c55\u73b0\u51fa\u6765\u3002<\/p>\n\n\n\n
\u6570\u636e\u7684\u903b\u8f91\u662f\u4ec0\u4e48\u5462\uff1a<\/p>\n\n\n\n
\u8fd9\u65f6\u5019\u6d77\u6295\u5c31\u7a33\u5b9a\u4e86\u3002<\/p>\n\n\n\n
- (1)\u5f53\u66dd\u5149\u4f4e\u3001\u70b9\u51fb\u4f4e\u3001ROI<\/a><\/span>\u4f4e\u7684\u65f6\u5019\u5e94\u8be5\u52a0\u5927\u51fa\u4ef7\uff0c\u89c2\u5bdf3-5\u5929\uff0c\u6ca1\u6709\u8d77\u8272\u62c9\u9ed1\u54c1\u7c7b\uff1b<\/li>
- (2)\u5f53\u66dd\u5149\u9ad8\u3001\u70b9\u51fb\u9ad8\u3001ROI\u4f4e\u7684\u65f6\u5019\u53ef\u4ee5\u89c2\u671b\uff0c\u89c2\u5bdf3-5\u5929\uff0c\u6ca1\u6709\u8d77\u8272\u7684\u8bdd\u5c31\u5f00\u59cb\u7f13\u6162\u964d\u4ef7\uff0c\u76f4\u81f3ROI\u8d77\u6765\u540e\u6839\u636e\u81ea\u5df1\u8d26\u6237\u7684\u60c5\u51b5\uff0c\u51b3\u5b9a\u662f\u5426\u4fdd\u7559\uff1b<\/li>
- (3)\u5f53\u66dd\u5149\u4f4e\u3001\u70b9\u51fb\u9ad8\u3001ROI\u4f4e\u7684\u65f6\u5019\u53ef\u4ee5\u52a0\u4ef7\uff0c\u89c2\u5bdf3-5\u5929\uff0c\u6d41\u91cf\u5927\u4e86\u4ee5\u540e\uff0c\u70b9\u51fb\u7387\u662f\u5426\u7a33\u5b9a\uff0c\u5728\u7efc\u5408ROI\u662f\u5426\u89c2\u671b\u6216\u8005\u62c9\u9ed1\uff1b<\/li>
- (4)\u5f53\u66dd\u5149\u4f4e\u3001\u70b9\u51fb\u9ad8\u3001ROI\u9ad8\u7684\u65f6\u5019\u53ef\u4ee5\u52a0\u4ef7\uff0c\u7ed9\u5546\u54c1\u66f4\u591a\u5c55\u73b0\u3002<\/li><\/ul>\n\n\n\n
\u7b2c\u56db\u6b65\uff1a\u6d77\u6295CPC\u5f00\u542f\u6d4b\u8bd5\u8f6c\u5316\u6ea2\u4ef7<\/p>\n\n\n\n
\u5f53\u6211\u4eec\u6d77\u6295\u6548\u679c\u8d8a\u6765\u8d8a\u597d\u7684\u65f6\u5019\uff0c\u6211\u4eec\u53ef\u4ee5\u5f00\u542f\u6d77\u6295CPC\u8f6c\u5316\u8c03\u4ef7\uff0c\u6d4b\u8bd5\u6ea2\u4ef7\u7684\u6bd4\u4f8b\uff0c\u653e\u5927\u6211\u4eec\u6d77\u6295\u7684\u4e00\u4e2a\u6548\u679c\u3002<\/p>\n\n\n\n
\u7b2c\u4e94\u6b65\uff1a\u591a\u8d26\u53f7\u4e0e\u5feb\u8f66<\/p>\n\n\n\n
\u591a\u4e2a\u5b50\u8d26\u53f7\u5efa\u7acb\u4e0e\u6295\u653e<\/p>\n\n\n\n
\u4e00\u6b3e\u63a8\u5e7f\u5de5\u5177\u53d7\u9650\u4e8e\u6211\u4eec\u7684\u4ea7\u54c1\u6216\u8005\u7c7b\u76ee\uff0c\u80af\u5b9a\u662f\u4f1a\u9047\u5230\u5929\u82b1\u677f\u7684\uff0c\u90a3\u4e48\u5982\u4f55\u5bfb\u6c42\u7a81\u7834\u5462\uff1f<\/p>\n\n\n\n
\u56e0\u4e3a\u4e00\u4e2a\u6d77\u6295\u4e0a\u9650\u53ea\u53ef\u4ee5\u6295\u653e1000\u4e2asku\uff0c\u8fd9\u65f6\u5019\u6211\u4eec\u4fbf\u53ef\u4ee5\uff0c\u4ee5\u591a\u8d26\u53f7\u7684\u5f62\u5f0f\u53bb\u6295\u653e\uff0c\u5bfb\u6c42\u6700\u5927\u7684\u4ea7\u51fa\u3002<\/p>\n\n\n\n
\u8fd9\u70b9\u5176\u5b9e\u5f88\u7b80\u5355\uff0c\u6211\u4eec\u53ef\u4ee5\u5c3d\u91cf2-3\u4e2a\u8d26\u53f7\u6295\u653e\u4e0d\u4e00\u6837\u7684\u4e00\u4e2a\u4ea7\u54c1\u3002<\/p>\n\n\n\n
\u5b50\u8d26\u53f7\u53ef\u4ee5\u5728\u5458\u5de5\u7ba1\u7406\u7cfb\u7edf\u91cc\u9762\u5efa\u7acb\uff0c\u518d\u4ee5\u5b50\u8d26\u53f7\u7684\u5f62\u5f0f\u53bb\u6295\u653e\u3002<\/p>\n\n\n\n
\u6211\u4eec\u8981\u6ce8\u610f\u54ea\u4e9b\u4e8b\u9879\u5462\uff0c\u6211\u4eec\u7528\u5b50\u8d26\u53f7\u6295\u653e\u7684\u65f6\u5019\uff0c\u628a\u4e3b\u8d26\u53f7\u6295\u653e\u7684\u54c1\u7c7b\u7ed9\u62c9\u9ed1\u4e00\u90e8\u5206\uff0c\u5c3d\u91cf\u4e24\u4e2a\u8d26\u53f7\u6295\u653e\u7684\u4ea7\u54c1\u4e0d\u540c\u3002<\/p>\n\n\n\n
05<\/p>\n\n\n\n
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