\u5728\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u83b7\u53d6\u5230\u76ee\u6807\u7528\u6237\u4e4b\u540e\uff0c\u53ea\u6709\u6210\u529f\u6fc0\u6d3b\u7528\u6237\uff0c\u624d\u80fd\u5c06\u5176\u53d1\u5c55\u6210\u4ea7\u54c1\u7684\u771f\u5b9e\u7528\u6237\uff0c\u8fd9\u662f\u5b9e\u73b0\u540e\u7eed\u7684\u7559\u5b58\u3001\u53d8\u73b0\u548c\u63a8\u8350\u7684\u57fa\u7840\uff0c\u800c\u90a3\u4e9b\u6ca1\u6709\u88ab\u6fc0\u6d3b\u7684\u7528\u6237\u5219\u4f1a\u9010\u6b65\u53d8\u6210\u6240\u8c13\u7684\u201c\u50f5\u5c38\u7528\u6237\u201d\u800c\u5931\u53bb\u8fd0\u8425\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u6fc0\u6d3b\u662fAARRR<\/a><\/span>\u6a21\u578b\u4e2d\u6700\u4e3a\u91cd\u8981\u7684\u6307\u6807\uff0c\u6ca1\u6709\u4e4b\u4e00<\/strong>\u3002\u4eca\u5929\u6211\u4eec\u5c31\u4ece\u6fc0\u6d3b\u7684\u524d\u63d0\u3001\u52a8\u529b\u3001\u6807\u51c6\u548c\u8def\u5f84\u7b494\u4e2a\u65b9\u9762\uff0c\u7b80\u5355\u804a\u804a\u5982\u4f55\u63d0\u5347\u7528\u6237\u7684\u6fc0\u6d3b\u7387\u3002<\/p>\n\n\n\n
2\u3001\u6fc0\u6d3b\u7684\u52a8\u529b\uff1a\u6253\u9020Aha Moment<\/strong><\/p>\n\n\n\n
\u6b64\u524d\u6211\u66fe\u4e13\u95e8\u5199\u8fc7\u4e00\u7bc7\u5173\u4e8eAha Moment\u7684\u6587\u7ae0\uff1aAha Moment\u662f\u4ea7\u54c1\u4f7f\u7528\u6237\u773c\u524d\u4e00\u4eae\u7684\u65f6\u523b\uff0c\u662f\u7528\u6237\u771f\u6b63\u53d1\u73b0\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u7684\u65f6\u523b\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u6b64\u65f6\u7528\u6237\u8ba4\u8bc6\u5230\u8fd9\u4e2a\u4ea7\u54c1\u5bf9\u4ed6\u4eec\u6765\u8bf4\u4e3a\u4f55\u4e0d\u53ef\u6216\u7f3a\uff0c\u800c\u6b63\u662f\u8fd9\u4e2a\u65f6\u523b\u7684\u4f53\u9a8c\u8ba9\u90a3\u4e9b\u65b0\u7528\u6237\u9010\u6e10\u53d8\u6210\u8d85\u7ea7\u7528\u6237\u6216\u5ba3\u4f20\u5927\u4f7f\uff0c\u5e2e\u52a9\u4ea7\u54c1\u5b9e\u73b0\u6301\u7eed\u589e\u957f\u3002\u8fd0\u8425\u65b9\u6cd5\u8bba\uff0c\u516c\u4f17\u53f7\uff1a\u897f\u6b27\u6b27<\/a><\/span>\u589e\u957f\u5723\u676f\u201cAha Moment\u201d<\/a><\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-107.png\")
<\/figure>\n\n\n\n3\u3001\u6fc0\u6d3b\u7684\u8def\u5f84\uff1a\u627e\u5230\u5173\u952e\u884c\u4e3a<\/strong><\/p>\n\n\n\n
Aha Moment\u662f\u7528\u6765\u5438\u5f15\u7528\u6237\u4f53\u9a8c\u4ea7\u54c1\u7684\u94a9\u5b50\uff0c\u4f46\u7528\u6237\u5728\u4f53\u9a8c\u4e00\u6b21\u4ea7\u54c1\u4e4b\u540e\uff0c\u672a\u5fc5\u80fd\u591f\u5b8c\u5168get\u5230\u4ea7\u54c1\u7684\u5168\u90e8\u4ef7\u503c\uff0c\u6240\u4ee5\u6211\u4eec\u9700\u8981\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u82e5\u5e72\u9879\u201c\u5173\u952e\u884c\u4e3a\u201d\uff0c\u8ba9\u5176\u5bf9\u4ea7\u54c1\u4ef7\u503c\u6709\u66f4\u4e3a\u5168\u9762\u7684\u8ba4\u77e5\u3002<\/p>\n\n\n\n
\u518d\u770b\u4e0b\u4eac\u4e1c\u767d\u6761\u7684\u201c\u6fc0\u6d3b\u5927\u793c\u5305\u201d\u7684\u8bbe\u8ba1\u903b\u8f91\uff0c\u53d1\u7ed9\u65b0\u7528\u6237\u768412\u5f20\u4f18\u60e0\u5238\u53ef\u8c13\u4e94\u82b1\u516b\u95e8\uff0c\u5305\u62ec\u8bdd\u8d39\u5145\u503c\u7acb\u51cf\u5238\uff082\u5f20\uff09\u3001\u901a\u7528\u7acb\u51cf\u5238\uff081\u5f20\uff09\u3001\u901a\u7528\u6ee1\u51cf\u5238\uff083\u5f20\uff09\u3001\u514d\u606f\u5238\uff081\u5f20\uff09\u3001\u5206\u671f\u6ee1\u51cf\u5238\uff083\u5f20\uff09\u548c\u606f\u8d39\u6298\u6263\u5238\uff082\u5f20\uff09\uff0c\u5f88\u663e\u7136\uff0c\u5e73\u53f0\u65b9\u5e0c\u671b\u523a\u6fc0\u548c\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u4f7f\u7528\u767d\u6761\u7684\u591a\u79cd\u5173\u952e\u884c\u4e3a\uff08\u5982\u201c\u591a\u6b21\u4f7f\u7528\u201d\u548c\u201c\u5206\u671f\u201d\u7b49\uff09\uff0c\u800c\u8fd9\u4e9b\u5173\u952e\u884c\u4e3a\u5c31\u4e0e\u767d\u6761\u7684\u6838\u5fc3\u4ef7\u503c\u2014\u2014\u5148\u6d88\u8d39\u540e\u8fd8\u6b3e\u2014\u2014\u9ad8\u5ea6\u76f8\u5173\u3002<\/p>\n\n\n\n
\u6240\u4ee5\uff0c\u5728\u6fc0\u6d3b\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8ba9\u7528\u6237\u5bf9\u4ea7\u54c1\u8fdb\u884c\u5168\u9762\u4f53\u9a8c\u81f3\u5173\u91cd\u8981<\/strong>\uff0c\u6bd5\u7adf\u201c\u4e00\u5343\u4e2a\u7528\u6237\uff0c\u53ef\u80fd\u6709\u4e00\u5343\u79cd\u9700\u6c42\u201d\uff0c\u800c\u901a\u8fc7\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u591a\u79cd\u5173\u952e\u884c\u4e3a\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4ea7\u54c1\u5728\u5c1a\u4e0d\u6e05\u695a\u7528\u6237\u9700\u6c42\u7684\u60c5\u51b5\u4e0b\uff0c\u627e\u5230\u9002\u5408\u7528\u6237\u7684\u6fc0\u6d3b\u8def\u5f84\u3002<\/p>\n\n\n\n
4\u3001\u6fc0\u6d3b\u7684\u6807\u51c6\uff1a\u8bbe\u5b9aMagic Number<\/strong><\/p>\n\n\n\n
\u5728\u627e\u5230\u4e0e\u7528\u6237\u6fc0\u6d3b\u6709\u5173\u7684\u5173\u952e\u884c\u4e3a\u4e4b\u540e\uff0c\u8fd8\u9700\u8981\u8fdb\u4e00\u6b65\u660e\u786e\u6fc0\u6d3b\u7684\u91cf\u5316\u6807\u51c6\uff0c\u4e5f\u5c31\u662fMagic Number\u3002<\/p>\n\n\n\n
\u4ee5\u5fae\u535a\u4e3a\u4f8b\uff0c\u7528\u6237\u5728\u6fc0\u6d3b\u9636\u6bb5\u6216\u8bb8\u5df2\u7ecf\u4f53\u9a8c\u8fc7\u201c\u53d1\u5e03\u4e00\u6761\u5fae\u535a\u201d\uff0c\u4f46\u6b64\u65f6\u7528\u6237\u4ec5\u4ec5\u53ea\u770b\u5230\u4e86\u5fae\u535a\u7684\u90e8\u5206\u529f\u80fd\uff0cTa\u8fd8\u9700\u8981\u53bb\u5173\u6ce8N\u4e2a\u535a\u4e3b\uff0c\u800c\u5f53\u8fd9\u4e9b\u535a\u4e3b\u6240\u53d1\u5e03\u7684\u5fae\u535a\u80fd\u591f\u5728\u8be5\u7528\u6237\u9762\u524d\u5f62\u6210\u6e90\u6e90\u4e0d\u65ad\u7684\u4fe1\u606f\u6d41\u4e4b\u540e\uff0cTa\u624d\u80fd\u4f53\u9a8c\u5230\u5fae\u535a\u7684\u6838\u5fc3\u4ef7\u503c\uff1a\u968f\u65f6\u968f\u5730\u53d1\u73b0\u65b0\u9c9c\u4e8b\uff01\u6b64\u65f6\u7528\u6237\u624d\u5177\u5907\u4e86\u7559\u5b58\u7684\u57fa\u7840\uff0c\u8fd9\u6837\u7684\u6fc0\u6d3b\u5bf9\u4e8e\u4ea7\u54c1\u800c\u8a00\u624d\u662f\u6709\u610f\u4e49\u7684\u6fc0\u6d3b\u3002<\/p>\n\n\n\n
\u4e0a\u8ff0\u6848\u4f8b\u4e2d\u7684N\u5c31\u662f\u7528\u6237\u6fc0\u6d3b\u5fae\u535a\u7684Magic Number\uff08\u9b54\u6cd5\u6570\u5b57\uff09\uff0c\u7b80\u5355\u6765\u8bf4\uff0cMagic Number\u5c31\u662f\u7528\u6237\u5728\u6267\u884c\u4e86\u67d0\u4e9b\u5173\u952e\u884c\u4e3a\u540e\uff0c\u66f4\u5bb9\u6613\u6210\u4e3a\u4e00\u540d\u5fe0\u5b9e\u7528\u6237\u3002Magic Number \u662f\u4e00\u6b3e\u4ea7\u54c1\u7684\u201c\u53ef\u884c\u52a8\u6307\u6807\u201d\uff0c\u662f\u7528\u6237\u4e86\u89e3\u4ea7\u54c1\u7684\u4ef7\u503c\u5e76\u8f6c\u5316\u4e3a\u5fe0\u8bda\u7528\u6237\u7684\u201c\u5947\u5999\u754c\u70b9\u201d<\/strong>\uff0c\u8fd9\u4e2a\u754c\u70b9\u80fd\u8ba9\u7528\u6237\u611f\u53d7\u5230\u4ea7\u54c1\u7684\u771f\u6b63\u4ef7\u503c\u3002<\/p>\n\n\n\n
Magic Number \u5e76\u4e0d\u662f\u62cd\u8111\u888b\u62cd\u51fa\u6765\u7684\uff0c\u800c\u662f\u901a\u8fc7\u5bf9\u4e0d\u540c\u7528\u6237\u5927\u91cf\u7684\u6570\u636e\u5206\u6790\u548c\u5bf9\u6bd4\u5f97\u51fa\u6765\u7684\uff0c\u6bd5\u7adfMagic Number \u53ea\u662f\u4e00\u79cd\u8868\u8c61\uff0c\u5173\u952e\u662f\u8981\u80fd\u627e\u5230\u5176\u80cc\u540e\u7684\u771f\u6b63\u539f\u56e0\uff0c\u800c\u8fd9\u4e9b\u539f\u56e0\u901a\u5e38\u4e0e\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\u9ad8\u5ea6\u76f8\u5173\u3002<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-108.png\")
<\/figure><\/div>\n\n\n\n\u4ecd\u4ee5\u5fae\u535a\u4e3a\u4f8b\uff0c\u53ef\u4ee5\u901a\u8fc7\u5bf9\u7528\u6237\u7684\u6570\u636e\u5206\u6790\u5f97\u51fa\u5176Magic Number\u53ef\u80fd\u5c31\u662f\u201c\u5173\u6ce8N\u4e2a\u597d\u53cb\u201d\uff0c\u800c\u5176\u80cc\u540e\u7684\u771f\u5b9e\u539f\u56e0\u662f\u5982\u679c\u7528\u6237\u6ca1\u6709\u5173\u6ce8\u8db3\u591f\u591a\u7684\u4eba\uff0c\u5c31\u4e0d\u80fd\u770b\u5230\u8db3\u591f\u591a\u7684\u66f4\u65b0\u4fe1\u606f\uff0c\u7528\u6237\u4e5f\u5c31\u6ca1\u6709\u5237\u5fae\u535a\u7684\u52a8\u529b\u4e86\u3002\u6240\u4ee5\u5728\u5fae\u535a\u5728\u8fd0\u8425\u65f6\u975e\u5e38\u91cd\u89c6\u5f15\u5bfc\u65b0\u7528\u6237\u5173\u6ce8\u597d\u53cb\uff08\u4e0a\u56fe\uff09\uff0c\u751a\u81f3\u975e\u5e38\u8d34\u5fc3\u5730\u4e3a\u7528\u6237\u63a8\u8350\u5404\u79cd\u597d\u53cb\u8ba9\u5176\u5173\u6ce8\uff0c\u5f88\u663e\u7136\uff0c\u8fd9\u4e2aMagic Number\u5c31\u662f\u63d0\u5347\u5fae\u535a\u7528\u6237\u7559\u5b58\u7387\u7684\u5173\u952e\u6240\u5728\u3002<\/p>\n\n\n\n
\u9700\u5173\u6ce8\u7684\u6fc0\u6d3b\u6570\u636e<\/strong><\/p>\n\n\n\n
\u6700\u540e\uff0c\u7b80\u5355\u63d0\u51e0\u4e2a\u5728\u6fc0\u6d3b\u9636\u6bb5\u9700\u8981\u5173\u6ce8\u7684\u6570\u636e\uff1a<\/p>\n\n\n\n
- \u6fc0\u6d3b\u7387<\/strong>\uff1a\u4f7f\u7528\u4ea7\u54c1\u6838\u5fc3\u529f\u80fd\u7684\u7528\u6237\u5728\u5168\u90e8\u6ce8\u518c\u7528\u6237\u4e2d\u7684\u5360\u6bd4\uff0c\u9700\u5bf9\u201c\u6838\u5fc3\u529f\u80fd\u201d\u6709\u660e\u786e\u5b9a\u4e49\uff1b<\/li>
- \u6fc0\u6d3b\u82b1\u8d39\u65f6\u957f<\/strong>\uff1a\u6307\u7528\u6237\u4ece\u8fdb\u5165\u4ea7\u54c1\uff0c\u5230\u88ab\u6fc0\u6d3b\u6240\u82b1\u8d39\u7684\u65f6\u95f4\uff0c\u65f6\u95f4\u8d8a\u77ed\uff0c\u8bc1\u660e\u6fc0\u6d3b\u6548\u679c\u8d8a\u660e\u663e\uff1b<\/li>
- DAU\/MAU<\/strong>\uff1a\u6307\u7528\u6237\u65e5\u6d3b\u8dc3\u4e0e\u6708\u6d3b\u8dc3\u7684\u6bd4\u503c\uff0c\u4e0d\u540c\u7c7b\u578b\u7684\u4ea7\u54c1\u5b58\u5728\u4e00\u5b9a\u7684\u57fa\u51c6\u7ebf\uff0c\u5982\u6e38\u620f\u7c7b\u4ea7\u54c1\u4e3a20%\uff0c\u5de5\u5177\u7c7b\u4ea7\u54c1\u4e3a40%\uff0c\u6bd4\u503c\u8d8a\u5927\uff0c\u8bf4\u660e\u7528\u6237\u5bf9\u4e8e\u4ea7\u54c1\u7684\u7c98\u6027\u8d8a\u5f3a\uff0c\u6fc0\u6d3b\u6548\u679c\u8d8a\u660e\u663e\uff1b<\/li>
- DAOT<\/strong>\uff1a\u6307\u7528\u6237\u65e5\u5747\u4f7f\u7528\u65f6\u957f\uff0c\u4f7f\u7528\u65f6\u957f\u8d8a\u957f\uff0c\u8bf4\u660e\u7528\u6237\u7684\u7c98\u6027\u8d8a\u5f3a\u3002<\/li><\/ul>\n\n\n\n
\u7ed3\u8bed<\/strong><\/p>\n\n\n\n
\u4e0d\u7ba1\u662fAha Moment\u8fd8\u662fMagic Number\uff0c\u90fd\u53ea\u662f\u4fc3\u8fdb\u7528\u6237\u4f53\u9a8c\u4ea7\u54c1\u7684\u624b\u6bb5\u800c\u5df2\uff0c\u800c\u771f\u6b63\u80fd\u6fc0\u6d3b\u7528\u6237\u7684\u6c38\u8fdc\u90fd\u662f\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c<\/strong>\uff0c\u5f53\u7136\uff0c\u4ea7\u54c1\u7684\u4ef7\u503c\u4e5f\u4f1a\u8ddf\u968f\u7528\u6237\u9700\u6c42\u53d1\u751f\u8fed\u4ee3\uff0c\u6240\u4ee5\u5bf9\u4e8e\u4efb\u4f55\u4e00\u6b3e\u4ea7\u54c1\u800c\u8a00\uff0c\u6c38\u8fdc\u90fd\u4e0d\u8981\u505c\u6b62\u5bf9\u4ea7\u54c1\u4ef7\u503c\u548c\u7528\u6237\u9700\u6c42\u7684\u6316\u6398\uff0c\u8fd9\u6837\u624d\u80fd\u6301\u7eed\u4e0d\u65ad\u5730\u4e3a\u540e\u7eed\u7684\u7559\u5b58\u3001\u53d8\u73b0\u548c\u63a8\u8350\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u7528\u6237\u7fa4\uff0c\u5e2e\u52a9\u4ea7\u54c1\u5b9e\u73b0\u9636\u68af\u5f62\u589e\u957f\u3002<\/p>\n\n\n\n
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