{"id":46667,"date":"2021-08-27T11:25:53","date_gmt":"2021-08-27T03:25:53","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=46667"},"modified":"2021-08-27T11:25:54","modified_gmt":"2021-08-27T03:25:54","slug":"%e9%98%bfl%ef%bc%9a%e8%81%8a%e4%b8%80%e8%81%8a-ab%e6%b5%8b%e8%af%95%e5%b9%b3%e5%8f%b0%e6%8c%87%e6%a0%87%e9%85%8d%e7%bd%ae","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/46667.html","title":{"rendered":"\u963fL\uff1a\u804a\u4e00\u804a AB\u6d4b\u8bd5\u5e73\u53f0\u6307\u6807\u914d\u7f6e"},"content":{"rendered":"\n<p>\u4f60\u662f\u5426\u9047\u5230\u4e0b\u9762\u7684\u95ee\u9898\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>AB \u6d4b\u8bd5\u524d\u5b9a\u597d\u7684\u89c2\u5bdf\u6307\u6807\u9700\u8981\u4eba\u5de5\u8dd1\u6570\u636e\u83b7\u53d6\uff0c\u5bfc\u81f4\u5b9e\u9a8c\u5468\u671f\u62c9\u957f\uff1b<\/li><li>\u89c2\u5bdf\u7684\u5b9e\u9a8c\u6307\u6807\u6570\u636e\u548c BI \u4e0a\u5b58\u5728\u5dee\u8ddd\uff0c\u9700\u8981\u627e\u6570\u636e\u5f00\u53d1\u8be2\u95ee\u53e3\u5f84\u548c\u7edf\u8ba1\u903b\u8f91\uff0c\u5bfc\u81f4\u6c9f\u901a\u6210\u672c\u589e\u5927\u3002<\/li><\/ul>\n\n\n\n<p>\u5728\u4e0a\u9762\u95ee\u9898\u7684\u80cc\u666f\u4e0b\uff0c\u4eca\u5929\u548c\u5927\u5bb6\u4e00\u8d77\u804a\u4e0b AB \u6d4b\u8bd5\u5e73\u53f0\u7684\u6307\u6807\u914d\u7f6e\u80fd\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1<\/strong> <strong>\u4e86\u89e3\u5b9e\u9a8c\u6307\u6807<\/strong><\/h2>\n\n\n\n<p>\u5b9e\u9a8c\u6307\u6807\u662f\u6307\uff0c\u6211\u4eec\u5728 AB \u6d4b\u8bd5\u8fc7\u7a0b\u4e2d\uff0c\u5b9a\u597d\u7684\u7528\u6765\u8861\u91cf\u5b9e\u9a8c\u6548\u679c\u7684\u5ea6\u91cf\u3002\u4f8b\u5982\u4e0b\u9762\u7684\u70b9\u51fb\u8f6c\u5316\u7387\u5c31\u662f\u6211\u4eec\u5b9a\u597d\u7684\u4e00\u4e2a\u5b9e\u9a8c\u6307\u6807\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"860\" height=\"187\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-114.png\" alt=\"\" class=\"wp-image-46668\"\/><\/figure><\/div>\n\n\n\n<p>1.2<\/p>\n\n\n\n<p><strong>\u5b9e\u9a8c\u6307\u6807\u7684\u5206\u7c7b<\/strong><\/p>\n\n\n\n<p>\u4ece\u4ee5\u4e0b\u4e24\u4e2a\u65b9\u9762\u53ef\u4ee5\u5bf9\u5b9e\u9a8c\u6307\u6807\u8fdb\u884c\u5206\u7c7b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7c7b\u578b\uff1a<\/li><\/ul>\n\n\n\n<p>\u6bd4\u4f8b\u578b\u5b9e\u9a8c\u6307\u6807\uff0c\u4f8b\u5982\u70b9\u51fb\u8f6c\u5316\u7387\u3001\u6b21\u65e5\u7559\u5b58\u7387\u3001CTR \u7b49\uff1b<\/p>\n\n\n\n<p>\u4eba\u5747\u503c\u5b9e\u9a8c\u6307\u6807\uff0c\u4f8b\u5982\u4eba\u5747\u70b9\u51fb\u6b21\u6570\u3001\u4eba\u5747\u4e0b\u5355\u91d1\u989d\u7b49\uff1b<\/p>\n\n\n\n<p>\u4e24\u7c7b\u6307\u6807\u7684\u5dee\u5f02\u4f53\u73b0\u5728\u5047\u8bbe\u68c0\u9a8c\u65f6\u8ba1\u7b97\u6837\u672c\u65b9\u5dee\u7684\u65b9\u5f0f\uff0c\u5176\u4e2d\u6bd4\u4f8b\u578b\u6307\u6807\u662f\u57fa\u4e8e\u4f2f\u52aa\u5229\u5206\u5e03\u8fd1\u4f3c\u8ba1\u7b97\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u9014\uff1a<\/li><\/ul>\n\n\n\n<p>\u6838\u5fc3\u6307\u6807\uff0c\u7528\u6765\u51b3\u7b56\u6d4b\u8bd5\u7ec4\u80dc\u51fa\u7684\u76f4\u63a5\u6307\u6807\uff0c\u4f8b\u5982\u4e0a\u9762\u8868\u683c\u4e2d\u901a\u8fc7\u70b9\u51fb\u8f6c\u5316\u7387\u51b3\u7b56\uff0c\u5f97\u5230\u5b9e\u9a8c\u7ec4 B \u80dc\u51fa\uff1b<\/p>\n\n\n\n<p>\u5fc5\u770b\u6307\u6807\uff0c\u6bcf\u4e00\u4e2a\u6d4b\u8bd5\u9700\u8981\u89c2\u5bdf\u7684\u6307\u6807\uff0c\u867d\u7136\u6d4b\u8bd5\u529f\u80fd\u53ef\u80fd\u5bf9\u5176\u65e0\u76f4\u63a5\u56e0\u679c\u5173\u7cfb\u7684\u5f71\u54cd\uff0c\u4f46\u4e0d\u80fd\u5bf9\u5176\u6709\u663e\u8457\u8d1f\u5411\u7684\u5f71\u54cd\uff1b<\/p>\n\n\n\n<p>\u9664\u4e86\u4e0a\u9762\u63d0\u5230\u7684\u51e0\u7c7b\u6307\u6807\uff0c\u5076\u5c14\u4f1a\u5bf9\u6bd4\u4e00\u4e9b\u7edd\u5bf9\u503c\u7684\u6307\u6807\uff0c\u4f8b\u5982\u603b\u7684\u70b9\u51fb\u7528\u6237\u6570\u3001\u603b\u7684\u4e0b\u5355\u91d1\u989d\u3002\u7b14\u8005\u8ba4\u4e3a\u53ea\u6709\u5728\u8fdb\u5165\u6d4b\u8bd5\u7ec4\u4eba\u6570\u76f8\u540c\u7684\u60c5\u51b5\u4e0b\uff0c\u5bf9\u6bd4\u8fd9\u6837\u7684\u7edd\u5bf9\u503c\u6307\u6807\u624d\u6709\u610f\u4e49\u3002\u5426\u5219\u8fd8\u662f\u9700\u8981\u8f6c\u5316\u6210\u6bd4\u4f8b\u578b\u6216\u8005\u4eba\u5747\u503c\u6307\u6807\uff0c\u8fdb\u884c\u5bf9\u6bd4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2<\/strong> <strong>\u6307\u6807\u914d\u7f6e\u7684\u5fc5\u8981\u6027<\/strong><\/h2>\n\n\n\n<p>1\u3001\u5b9e\u9a8c\u7ed3\u8bba\u8981\u5feb<\/p>\n\n\n\n<p>AB \u6d4b\u8bd5\u5e73\u53f0\u6307\u6807\u56fa\u5316\u9700\u8981\u7814\u53d1\u6295\u5165\uff0c\u6709\u4e00\u5b9a\u7684\u4eba\u529b\u548c\u65f6\u95f4\u5468\u671f\u6210\u672c\u3002\u82e5\u6d4b\u8bd5\u8fc7\u7a0b\u4e2d\u4f9d\u8d56\u5b9e\u9a8c\u6307\u6807\u56fa\u5316\uff0c\u4f1a\u5ef6\u957f\u6574\u4e2a\u6d4b\u8bd5\u5468\u671f\uff0c\u6700\u7ec8\u5bfc\u81f4 AB \u6d4b\u8bd5\u65e0\u6cd5\u5feb\u901f\u8fed\u4ee3\u3002<\/p>\n\n\n\n<p>2\u3001\u5b9e\u9a8c\u6307\u6807\u591a\uff0c\u65e0\u6cd5\u63d0\u524d\u5168\u8986\u76d6<\/p>\n\n\n\n<p>\u4e0d\u540c\u7684 AB \u6d4b\u8bd5\uff0c\u89c2\u5bdf\u7684\u5b9e\u9a8c\u6307\u6807\u4e0d\u540c\u3002\u4f8b\u5982 UI \u6d4b\u8bd5\uff0c\u4f1a\u8bc4\u4f30\u76ee\u6807\u70b9\u51fb\u8f6c\u5316\u7387\uff1b\u5934\u6761 feed \u6d41\u6d4b\u8bd5\uff0c\u4f1a\u8bc4\u4f30\u4eba\u5747\u9605\u8bfb\u65f6\u957f\u7b49\u3002<\/p>\n\n\n\n<p>\u628a\u6240\u6709\u53ef\u80fd\u7684\u5b9e\u9a8c\u6307\u6807\u90fd\u56fa\u5316\u4e0b\u6765\uff0c100% \u65e0\u6cd5\u5b9e\u73b0\u3002\u6709\u4e9b\u6307\u6807\u53ea\u4f1a\u5728\u7279\u5b9a\u5b9e\u9a8c\u89c2\u5bdf\uff0c\u56fa\u5316\u4e0b\u6765\u4e5f\u4f1a\u5b58\u5728\u6d6a\u8d39\u8d44\u6e90\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u4ee5\u4e0a\u539f\u56e0\uff0cAB \u6d4b\u8bd5\u5e73\u53f0\u5177\u5907\u6307\u6807\u914d\u7f6e\u548c\u7ba1\u7406\u80fd\u529b\u5fc5\u4e0d\u53ef\u5c11\u3002\u4e00\u65b9\u9762\u63d0\u5347\u5fc5\u770b\u6307\u6807\u56fa\u5316\u7684\u751f\u4ea7\u6548\u7387\uff0c\u53e6\u4e00\u65b9\u9762\u5bf9\u4e8e\u4e2a\u6027\u5316\u6307\u6807\uff0c\u63d0\u4f9b\u4e86\u5feb\u901f\u89c2\u5bdf\u7684\u53ef\u80fd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3<\/strong> <strong>\u6307\u6807\u914d\u7f6e\u7684\u539f\u7406<\/strong><\/h2>\n\n\n\n<p>\u6307\u6807\u914d\u7f6e\u662f\u4e00\u4e2a\u5efa\u7acb\u5728\u6570\u4ed3\u4e2d\u95f4\u5c42\u6a21\u578b\u7ed3\u6784\u4e0a\uff0c\u8fdb\u884c\u53c2\u6570\u914d\u7f6e\u5316\u7684\u6307\u6807\u5f00\u53d1\u7cfb\u7edf\u3002\u53ef\u6309\u7167\u4e00\u5b9a\u7684\u8ba1\u7b97\u89c4\u5219\u8fdb\u884c\u81ea\u7531\u7684\u62fc\u88c5\uff0c\u5b9e\u73b0\u81ea\u5b9a\u4e49\u6307\u6807\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<p>3.1<\/p>\n\n\n\n<p><strong>\u57fa\u4e8e\u57cb\u70b9\u4e8b\u4ef6\u8fdb\u884c\u6307\u6807\u914d\u7f6e<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"866\" height=\"379\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-115.png\" alt=\"\" class=\"wp-image-46669\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u7c7b\u6307\u6807\u914d\u7f6e\u4f9d\u8d56\u57cb\u70b9\u7ba1\u7406\u5e73\u53f0\u4e2d\u7684\u57cb\u70b9\u5143\u4fe1\u606f\u3002\u4f8b\u5982\u6211\u4eec\u8981\u914d\u7f6e\u4e00\u4e2a\u70b9\u51fb\u6ce8\u518c\u6309\u94ae\u4eba\u5747\u6b21\u6570\uff0c\u53ea\u9700\u8981\u9009\u4e2d\u540d\u4e3a \u201c\u70b9\u51fb\u6ce8\u518c\u6309\u94ae\u201d \u7684\u57cb\u70b9\u4e8b\u4ef6\u540d\u79f0\uff0c\u805a\u5408\u65b9\u5f0f\u9009\u62e9 \u201c\u4eba\u5747\u6b21\u6570\u201d\uff0c\u5373\u53ef\u5b8c\u6210\u6307\u6807\u7684\u914d\u7f6e\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u914d\u7f6e\u65b9\u5f0f\u7684\u5b9e\u73b0\u539f\u7406\uff0c\u7b14\u8005\u4f1a\u901a\u8fc7\u4e0b\u9762\u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u7ed9\u5927\u5bb6\u4ecb\u7ecd\uff0c\u540c\u65f6\u57fa\u4e8e\u8fd9\u79cd\u601d\u60f3\u540e\u9762\u4f1a\u5f15\u7533\u51fa\u53e6\u4e00\u79cd\u6307\u6807\u914d\u7f6e\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u5728\u6570\u4ed3\u4e2d\u5047\u8bbe\u6211\u4eec\u7684\u57cb\u70b9\u6570\u636e\u5b58\u50a8\u4e0b\u9762\u7684\u4e2d\u95f4\u5c42 event_data_df \u4e2d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"625\" height=\"189\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/image-116.png\" alt=\"\" class=\"wp-image-46670\"\/><\/figure><\/div>\n\n\n\n<p>\u6211\u4eec\u901a\u8fc7\u4ee5\u4e0b hivesql \u53ef\u4ee5\u751f\u4ea7\u51fa\u70b9\u51fb\u6ce8\u518c\u6309\u94ae\u4eba\u5747\u6b21\u6570\u7684\u6307\u6807\u6570\u636e\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>select\n       day,\n       count(*)\/count(distinct uid) as index_value\nfrom\n       event_data_df\nwhere\n       event_id='click_purchase'\ngroup by\n       day<\/code><\/pre>\n\n\n\n<p>\u5176\u4e2d click_purchase \u662f\u6211\u4eec\u914d\u7f6e\u7684\u4e8b\u4ef6\u540d\u79f0 \u201c\u70b9\u51fb\u6ce8\u518c\u6309\u94ae\u201d \u5bf9\u5e94\u7684\u4e8b\u4ef6 ID\uff0c\u800ccount(*)\/count(distinct uid) \u5bf9\u5e94 \u201c\u4eba\u5747\u6b21\u6570\u201d \u7684\u805a\u5408\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u4e0d\u96be\u770b\u51fa\u6211\u4eec\u914d\u7f6e\u7684\u57cb\u70b9\u4fe1\u606f\uff0c\u90fd\u4f1a\u62fc\u88c5\u6210\u4e00\u5b9a\u7684 sql \u63d0\u4ea4\u5230\u8ba1\u7b97\u5e73\u53f0\u8fdb\u884c\u8ba1\u7b97\u3002\u8ba1\u7b97\u5e73\u53f0\u901a\u8fc7\u8ba1\u7b97\u5f15\u64ce\u3001\u4efb\u52a1\u8c03\u5ea6\u5c06\u6307\u6807\u7ed3\u679c\u8ba1\u7b97\u51fa\u6765\uff0c\u5e76\u540c\u6b65\u81f3 AB \u6d4b\u8bd5\u5e73\u53f0\u8fdb\u884c\u5c55\u793a\u3002\u5982\u679c\u8981\u5bf9\u57cb\u70b9\u4e8b\u4ef6\u53c2\u6570\u8fc7\u6ee4\u6216\u7ed3\u679c\u5c55\u793a\u7ef4\u5ea6\u7684\u914d\u7f6e\uff0c\u5927\u5bb6\u53ef\u4ee5\u601d\u8003\u4e0b\u4f1a\u5bf9\u5e94\u4ec0\u4e48\u6837\u7684\u8ba1\u7b97 sql\uff0c\u8fd9\u91cc\u7b14\u8005\u5c31\u4e0d\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u3002<\/p>\n\n\n\n<p>3.2<\/p>\n\n\n\n<p><strong>\u57fa\u4e8e\u6570\u4ed3\u4e2d\u95f4\u5c42\u8fdb\u884c\u6307\u6807\u914d\u7f6e<\/strong><\/p>\n\n\n\n<p>\u5728\u4ecb\u7ecd\u4e4b\u524d\uff0c\u5148\u8ddf\u5927\u5bb6\u804a\u4e00\u4e0b\u6a21\u677f\u5316\u601d\u7ef4\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u751f\u6d3b\u4e2d\u5927\u5bb6\u53ef\u80fd\u9047\u5230\u8fc7\u8fd9\u79cd\u573a\u666f\uff0c\u7528\u5fae\u6ce2\u7089\u52a0\u70ed\u98df\u7269\u3002\u65f6\u95f4\u592a\u77ed\uff0c\u53ef\u80fd\u4e0d\u70ed\u3002\u6e29\u5ea6\u592a\u9ad8\uff0c\u98df\u7269\u8fc7\u786c\u3002\u5047\u8bbe\u6211\u4eec\u7ed9\u5fae\u6ce2\u7089\u8bbe\u5b9a\u4e2a\u7a0b\u5e8f\uff0c\u7b2c\u4e00\u6b65\u5148\u7528\u9ad8\u706b\u52a0\u70ed\uff0c\u7b2c\u4e8c\u6b65\u518d\u7528\u4e2d\u706b\u52a0\u70ed\uff0c\u4e00\u5171\u52a0\u70ed 5 \u5206\u949f\u3002\u52a0\u70ed\u9e21\u817f\u65f6\u7b2c\u4e00\u6b65 4 \u5206\u949f\uff0c\u7b2c\u4e8c\u6b65 1 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