{"id":47362,"date":"2021-09-22T19:09:59","date_gmt":"2021-09-22T11:09:59","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=47362"},"modified":"2021-09-22T19:10:01","modified_gmt":"2021-09-22T11:10:01","slug":"%e5%a2%9e%e9%95%bf%e4%bb%8e%e4%b8%9a%e5%bf%85%e7%9c%8b%ef%bc%9a%e5%a2%9e%e9%95%bf%e7%9a%84%e5%86%85%e6%a0%b8%ef%bd%9c%e5%88%97%e5%85%8b%e6%98%9f%e6%95%a6","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/47362.html","title":{"rendered":"\u589e\u957f\u4ece\u4e1a\u5fc5\u770b\uff1a\u589e\u957f\u7684\u5185\u6838\uff5c\u5217\u514b\u661f\u6566"},"content":{"rendered":"\n

\u55e8\uff0c\u597d\u4e45\u4e0d\u89c1\uff0c\u8ddd\u79bb\u4e0a\u4e00\u6b21\u53d1\u6587\u5df2\u7ecf\u8fc7\u53bb\u51e0\u5e74\u4e4b\u4e45\uff0c\u4e92\u8054\u7f51\u884c\u4e1a\u5305\u62ec\u6211\u81ea\u5df1\uff0c\u5df2\u7ecf\u53d1\u751f\u4e86\u5267\u70c8\u7684\u8715\u53d8\uff0c\u4ece18\u5e74\u6709\u9884\u89c1\u6027\u5730\u8f6c\u505a\u589e\u957f<\/a><\/span>\uff0c\u89c1\u8bc1\u8fd1\u4e24\u5e74\u4ee5\u8d85\u9ad8\u4eba\u6c14\u4e45\u5c45\u8fd0\u8425\u4eba\u624d\u7d27\u7f3a\u4e4b\u9996\uff0c\u672a\u6765\u51e0\u5e74\u4f9d\u7136\u4f1a\u4fdd\u6301\u70ed\u95e8\u7684\u52bf\u5934\u3002<\/p>\n\n\n\n

\u4e00\u662f\u4e92\u8054\u7f51\u53d1\u5c55\u5230\u4e86\u4e2d\u540e\u671f\uff0c\u6240\u8c13\u7684\u4e0b\u534a\u573a\uff0c\u5728\u5404\u4e2a\u9886\u57df\u7684\u6e17\u900f\u5230\u4e86\u60f3\u5f97\u5230\u5c31\u80fd\u6709\u7684\u7a0b\u5ea6\uff0c\u4ece\u5355\u4e00\u62c9\u65b0\u5f62\u5f0f\u6765\u505a\u589e\u957f\uff0c\u5df2\u7ecf\u65e0\u6cd5\u5728\u5267\u70c8\u7684\u6d41\u91cf\u7ade\u4e89\u573a\u4e0a\u83b7\u53d6\u4f18\u52bf\uff1b\u4e8c\u662f\u7528\u6237\u589e\u957f\u662f\u7b2c\u4e00\u6b21\u628a\u8fd0\u8425\u7684\u804c\u8d23\u8303\u56f4\u62d3\u5c55\u7684\u5982\u6b64\u4e4b\u5e7f\uff0c\u4ece\u5355\u4e00\u89d2\u8272\u62d3\u5c55\u5230\u591a\u7ef4\u5e76\u884c\uff0c\u624b\u6bb5\u4e5f\u4ece\u5355\u4e00\u73af\u8282\u62d3\u5bbd\u4e3a\u53ea\u8981\u6709\u6548\u5c31\u53ef\u62d3\u5c55\u81f3\u4e0a\u4e0b\u6e38\u7684\u7a0b\u5ea6\u3002<\/p>\n\n\n\n

\u5728\u8fc7\u53bb\u4ee5\u4ea7\u54c1\u3001\u6280\u672f\u4e3a\u4e3b\u5bfc\u7684\u201c\u8001\u4e92\u8054\u7f51\u201d\uff0c\u589e\u957f\u80fd\u4ee5\u6253\u7834\u8005\u7684\u59ff\u6001\u7ad9\u5728\u65b0\u4e92\u8054\u7f51\u573a\u6765\u5f15\u9886\uff0c\u8fd9\u662f\u4e2a\u597d\u65b9\u5411\uff0c\u4f46\u600e\u4e48\u4e2a\u597d\u6cd5\uff0c\u597d\u5230\u4ec0\u4e48\u7a0b\u5ea6\uff0c\u662f\u9700\u8981\u8fdb\u884c\u6df1\u5ea6\u7684\u4e86\u89e3\u624d\u80fd\u5b66\u4ee5\u81f4\u7528\u7684\u3002<\/p>\n\n\n\n

\u610f\u8bc6\u5230\u589e\u957f\u7684\u91cd\u8981\uff0c\u8fdb\u800c\u5f62\u6210\u6587\u7ae0\uff0c\u5e0c\u671b\u80fd\u5f15\u53d1\u4e00\u4e9b\u6709\u6548\u601d\u8003\u6216\u7ea0\u6b63\u4e00\u4e9b\u5728\u589e\u957f\u8ba4\u77e5\u4e0a\u7684\u504f\u5dee\uff0c\u6700\u597d\u80fd\u5438\u5f15\u66f4\u591a\u4f18\u79c0\u7684\u4eba\u624d\u4ece\u4e8b\u589e\u957f\u3002<\/p>\n\n\n\n

\u60ef\u4f8b\uff0c\u6309\u7167\u601d\u7ef4\u5bfc\u56fe\u5f00\u5c55\u3002<\/p>\n\n\n\n

\"\u589e\u957f\u4ece\u4e1a\u5fc5\u770b\uff1a\u589e\u957f\u7684\u5185\u6838\"\/<\/figure>\n\n\n\n

\u4e00\u3001\u4ec0\u4e48\u662f\u589e\u957f<\/h1>\n\n\n\n

\u589e\u957f\u662f\u4e2a\u8236\u6765\u54c1\uff0c\u4e1a\u754c\u6709\u5f88\u591a\u7684\u540d\u79f0\uff0c\u589e\u957f\u9ed1\u5ba2\u3001Growth hacking\u3001Growth Hacker\u3001\u7528\u6237\u589e\u957f\u2026\u2026\u6211\u628a\u5b83\u5b9a\u4e49\u4e3a\uff1a\u4ee5\u4ea7\u54c1\u63d0\u4f9b\u7684\u670d\u52a1\u4e3a\u6838\u5fc3\uff0c\u57fa\u4e8e\u4ea7\u54c1\u57fa\u56e0\u548c\u6218\u7565\u76ee\u6807\uff0c\u5728\u8fd0\u8425\u624b\u6bb5\u3001\u4ea7\u54c1\u529f\u80fd\u548c\u54c1\u724c\u4f20\u64ad\u4e0a\u884c\u4e4b\u6709\u6548\u7684\u884c\u4e3a\u96c6\u5408\u5c31\u662f\u589e\u957f\u3002<\/p>\n\n\n\n

\u589e\u957f\u662f\u62c9\u65b0\u5417\uff1f\u5e76\u4e0d\u5168\u662f\uff0c\u6210\u719f\u4ea7\u54c1\u8001\u5ba2\u8fd0\u8425\u6bd4\u62c9\u65b0\u7684\u4ef7\u503c\u66f4\u5927\uff0c\u589e\u957f\u662f\u5fc5\u7136\u8bd5\u9a8c\u624d\u80fd\u83b7\u5f97\u5417\uff1f\u4e5f\u4e0d\u5168\u662f\uff0c\u56fd\u5185\u7684\u4e92\u8054\u7f51\u751f\u6001\u666e\u904d\u4e0d\u5177\u5907\u505a\u8bd5\u9a8c\u7684\u6761\u4ef6\uff0c\u5b83\u600e\u4e48\u5728\u56fd\u5185\u88ab\u6709\u6548\u8fd0\u7528\uff0c\u9700\u8981\u4e86\u89e3\u589e\u957f\u7684\u5386\u53f2\u3002<\/p>\n\n\n\n

1. \u56fd\u5916\u7684\u589e\u957f\u662f\u4ec0\u4e48<\/h2>\n\n\n\n

1\uff091.0\u8bde\u751f\u9636\u6bb5<\/strong><\/p>\n\n\n\n

2010\u5e74\uff0c\u57fa\u4e8e\u4f20\u7edf\u8425\u9500\u9047\u5230\u7684\u589e\u957f\u96be\u56f0\u5883\uff0c\u7845\u8c37\u7684\u521b\u4e1a\u5927\u4f6c\u8096\u6069.\u57c3\u5229\u65af\u3001\u5e0c\u767b\u3001\u5e15\u7279\u91cc\u514b\u6df1\u601d\u719f\u8651\u540e\u8ba4\u4e3a\u5177\u5907\u4ee5\u4e0b\u7d20\u8d28\u7684\u65b0\u578b\u4eba\u624d\u80fd\u5728\u521b\u4e1a\u516c\u53f8\u521b\u9020\u51fa\u65b0\u7684\u589e\u957f\uff1a<\/p>\n\n\n\n

  1. \u6781\u5f3a\u7684\u7528\u6237\u601d\u7ef4\u548c\u4ea7\u54c1\u601d\u7ef4\uff1b<\/li>
  2. \u7528\u6570\u636e\u8bf4\u8bdd\uff0c\u800c\u975e\u62cd\u8111\u888b\uff1b<\/li>
  3. \u91cd\u6838\u5fc3\u4e1a\u52a1\u589e\u957f\uff0c\u800c\u975e\u201c\u54c1\u724c\u5f62\u8c61\u201d\u4e4b\u7c7b\uff1b<\/li>
  4. \u804c\u80fd\u3001\u6280\u80fd\u591a\u9762\uff0c\u53ea\u8981\u662f\u589e\u957f\u6709\u5173\u7684\u5de5\u4f5c\u90fd\u80fd\u9876\u4e0a\u3002<\/li><\/ol>\n\n\n\n

    \u5e76\u7ed9\u5b83\u53d6\u4e86\u4e2a\u9738\u6c14\u7684\u540d\u5b57\u201cgrowth hacking\u201d\u3002<\/p>\n\n\n\n

    2\uff092.0\u91ce\u86ee\u6210\u957f\u9636\u6bb5<\/strong><\/p>\n\n\n\n

    2012\u5e74\uff0c\u7845\u8c37\u5927\u4f6cAndrew Chen\u5199\u4e86\u4e00\u7bc7\u6587\u7ae0\uff0c\u5176\u4e2d\u63d0\u5230\u4e86Airbnb\uff08\u7231\u5f7c\u8fce\uff09\u7684\u771f\u5b9e\u589e\u957f\u6848\u4f8b\uff0c\u589e\u957f\u9ed1\u5ba2\u5f7b\u5e95\u706b\u4e86\u8d77\u6765\uff0c\u540c\u65f6\u5bf9\u589e\u957f\u9ed1\u5ba2\u91cd\u65b0\u8fdb\u884c\u4e86\u5b9a\u4e49\uff1a<\/p>\n\n\n\n

    1. \u4e00\u534a\u8425\u9500\u4eba\uff0c\u4e00\u534a\u7a0b\u5e8f\u5458\uff1b<\/li>
    2. \u7528A\/B\u6d4b\u8bd5\u3001\u7740\u9646\u9875\u4f18\u5316\u3001\u90ae\u4ef6\u548c\u75c5\u6bd2\u8425\u9500\u7b49\u6280\u672f\u624b\u6bb5\uff0c\u89e3\u51b3\u83b7\u5ba2\uff1b<\/li>
    3. \u80fd\u591f\u8fd0\u7528SQLExcel\u5bf9\u6570\u636e\u8fdb\u884c\u5b9a\u6027\u5b9a\u91cf\u7684\u5206\u6790\uff0c\u5e76\u6307\u5bfc\u4f18\u5316\u4f20\u7edf\u6e20\u9053\u7684\u8425\u9500\u3002<\/li><\/ol>\n\n\n\n

      \u53ef\u4ee5\u770b\u51fa2.0\u9636\u6bb5\uff0c\u5bf9\u9ed1\u5ba2\u589e\u957f\u7684\u5b9a\u4e49\u5df2\u7ecf\u6709\u4e86\u4ece\u6982\u5ff5\u5230\u5177\u8c61\u80fd\u529b\u7684\u5347\u7ea7\u3002<\/p>\n\n\n\n

      3\uff093.0\u4f53\u7cfb\u6e10\u6210\u9636\u6bb5<\/strong><\/p>\n\n\n\n

      2014\u5e74\uff0c\u968f\u7740\u201c\u5957\u8def\u201d\u5931\u6548\u7684\u901f\u5ea6\u52a0\u5feb\uff0c\u4ece\u5173\u6ce8\u51b0\u5c71\u4e0a\u534a\u7684\u201c\u8868\u9762\u73a9\u6cd5\u201d\u8f6c\u79fb\u5230\u51b0\u5c71\u4e0b\u534a\u7684\u201c\u652f\u6491\u903b\u8f91\u201d\uff0c\u589e\u957f\u9ed1\u5ba2\u7684\u6838\u5fc3\u5e94\u8be5\u662f\u201c\u4e0d\u65ad\u5f00\u53d1\u6218\u672f\u7684\u65b9\u6cd5\u8bba\u201d\uff0c\u540c\u65f62007\u5e74\u8bde\u751f\u7684AARRR\u6a21\u578b\u88ab\u878d\u5165\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u4f53\u7cfb\u4e2d\uff0c\u5e02\u573a\u5f00\u59cb\u7814\u7a76\u5168\u751f\u547d\u5468\u671f\uff0c\u4ece\u5173\u6ce8\u6218\u672f\u8f6c\u79fb\u4e3a\u6218\u7565\uff0c\u6700\u7ec8\u8fd8\u662f\u4ee5\u63d0\u9ad8\u4ea7\u54c1\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u589e\u52a0\u7528\u6237\u7c98\u6027\uff0c\u62c9\u52a8\u53e3\u7891\u3002<\/p>\n\n\n\n

      \u5927\u91cf\u4e66\u7c4d\u95ee\u4e16\uff0c\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u7406\u5ff5\u5f7b\u5e95\u4f20\u5f00\uff0c\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u8bde\u751f\u3002<\/p>\n\n\n\n

      4\uff094.0\u5065\u5eb7\u53d1\u5c55\u9636\u6bb5<\/strong><\/p>\n\n\n\n

      2016\u5e74\uff0c\u5e03\u83b1\u6069.\u5df4\u5c14\u798f\u5b8c\u5584\u4e86\u201c\u589e\u957f\u6d41\u7a0b\u201d \uff0c \u4ed6\u79f0\u4e4b\u4e3agrowth machine\uff0c\u771f\u6b63\u201c\u53ef\u6269\u5927\u3001\u53ef\u9884\u6d4b\u3001\u53ef\u91cd\u590d\u201d\u7684\u589e\u957f\u65b9\u6cd5\u8bba\uff0c\u786e\u7acb\u4e86\u589e\u957f\u9ed1\u5ba2\u4f53\u7cfb\u7684\u56db\u4e2a\u5c42\u9762\uff1a<\/p>\n\n\n\n

      1. \u6218\u672f\u548c\u6280\u5de7\uff0c\u6bd4\u5982SEO\/SEM, \u5fae\u4fe1\u88c2\u53d8\uff0c\u8f6c\u5316\u7387\u4f18\u5316\uff1b<\/li>
      2. \u8bfb\u61c2\u5e76\u5b66\u4e60\u6d41\u91cf\u578b\u5e73\u53f0\u89c4\u5219\uff0c\u6478\u6e05\u73a9\u6cd5\uff0c\u6293\u4f4f\u6d41\u91cf\u7ea2\u5229\uff1b<\/li>
      3. \u5e94\u7528\u589e\u957f\u6d41\u7a0b\uff0c\u8ba9\u6574\u4e2a\u4f53\u7cfb\u5177\u5907\u53ef\u91cd\u590d\u6027\uff1b<\/li>
      4. \u5b66\u4e60\u57fa\u672c\u7684\u539f\u5219\u548c\u6280\u80fd\uff0c\u6bd4\u5982MVP\u3001PMF<\/a><\/span>\u3001AARRR\u6f0f\u6597\u3002<\/li><\/ol>\n\n\n\n

        \u8fdb\u4e00\u6b65\u628a3.0\u4ece\u5173\u6ce8\u6218\u672f\u8f6c\u5411\u6218\u7565\uff0c\u628a\u6218\u7565\u90e8\u5206\u5177\u8c61\u5316\u4e86\u3002<\/p>\n\n\n\n

        \u603b\u7ed3\u56fd\u5916\u9ed1\u5ba2\u589e\u957f\u53d1\u5c55\u7684\u56db\u4e2a\u9636\u6bb5\uff0c\u6709\u4e24\u4e2a\u91cd\u8981\u7684\u7279\u5f81\uff0c\u4e00\u662f\u7531\u4eba\u624d\u4e3b\u5bfc\u8f6c\u53d8\u4e3a\u7531\u6218\u7565\u4e3b\u5bfc\uff0c\u4e5f\u662f\u9ed1\u5ba2\u589e\u957f\u6982\u5ff5\u6709\u6548\u6027\u9a8c\u8bc1\u540e\u88ab\u7ec4\u7ec7\u5438\u7eb3\u7684\u4e00\u4e2a\u91cd\u8981\u7279\u5f81\uff1b\u4e8c\u662f\u7531\u89e3\u51b3\u95ee\u9898\u9010\u6b65\u5347\u7ea7\u4e3a\u89e3\u51b3\u7528\u6237\u7528\u6237\u9700\u6c42\uff0c\u7531\u5173\u6ce8\u4e8b\u4ef6\u5347\u7ea7\u4e3a\u9700\u6c42\u7684\u6838\u5fc3\u2014\u7528\u6237\uff0c\u8fdb\u4e00\u6b65\u9760\u8fd1\u5546\u4e1a\u7684\u672c\u8d28\u3002<\/p>\n\n\n\n

        2. \u56fd\u5185\u7684\u589e\u957f\u662f\u4ec0\u4e48<\/h2>\n\n\n\n

        \u770b\u4e86\u589e\u957f\u7684\u56fd\u5916\u53d1\u5c55\u53f2\uff0c\u662f\u4e0d\u662f\u89c9\u5f97\u67d0\u4e9b\u6982\u5ff5\u5f88\u773c\u719f\uff0c\u5c24\u5176\u57282018\u5e74\u5927\u706b\uff0c\u4f46\u662f\u53cd\u89c6\u6211\u4eec\u5de5\u4f5c\u7684\u7ec4\u7ec7\uff0c\u5f88\u96be\u4e3e\u51fa\u5b9e\u9645\u7684\u4f8b\u8bc1\u6765\u8bf4\u660e\u6211\u4eec\u662f\u9075\u5faa\u4e0a\u8ff0\u6982\u5ff5\u5728\u8fd0\u7528\u589e\u957f\uff0c\u8fd9\u5c31\u9700\u8981\u7406\u89e3\u4e00\u4e2a\u975e\u5e38\u5173\u952e\u70b9\uff1a\u4e2d\u56fd\u5f0f\u7684\u589e\u957f\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

        \u6211\u4eec\u9700\u8981\u5148\u4e86\u89e3\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u5728\u56fd\u5185\u53d1\u5c55\u7684\u8fd1\u51b5\u3002<\/p>\n\n\n\n

        1\uff09\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u5df2\u7ecf\u8fc7\u6e21\u5230\u4e86\u201c\u589e\u957f\u201d\u8fd9\u4e2a\u66f4\u52a0\u5bbd\u6cdb\u7684\u9886\u57df\uff0c\u4f53\u7cfb\u4e5f\u66f4\u52a0\u5065\u5168\u3002<\/p>\n\n\n\n

        2\uff09\u4eba\u4eec\u4e0d\u518d\u76f2\u76ee\u8ffd\u9010\u201c\u589e\u957f\u9ed1\u5ba2\u201d\uff0c\u800c\u662f\u6839\u636e\u81ea\u5df1\u7684\u9700\u6c42\u51b7\u9759\u601d\u8003\uff0c\u521d\u521b\u516c\u53f8\u4e0d\u9700\u8981\u8fd9\u4e2a\u5c97\u4f4d\uff0c\u5176\u4ed6\u516c\u53f8\u4f1a\u6839\u636e\u5f53\u4e0b\u6240\u5904\u7684\u751f\u547d\u9636\u6bb5\u5bf9\u201c\u589e\u957f\u201d\u6709\u4e0d\u540c\u7684\u9700\u6c42\uff0c\u662f\u4f18\u5316\u6e20\u9053\u3001\u4f18\u5316\u6295\u653e\u6765\u83b7\u5ba2\uff1f\u662f\u8fed\u4ee3\u4ea7\u54c1\u3001\u7cbe\u51c6\u8fd0\u8425\u6765\u7559\u5b58\uff1f\u8fd8\u662f\u53d8\u66f4\u8425\u9500\u7b56\u7565\u5bf9\u6d41\u5931\u7528\u6237\u53ec\u56de\uff1f<\/p>\n\n\n\n

        3\uff09\u589e\u957f\u6d41\u7a0b\u8fdb\u4e00\u6b65\u5b8c\u5584\u4e3agrowth machine\uff0c\u589e\u957f\u6a21\u578b\u7684\u63d0\u51fa\u4f7f\u5f97\u6574\u4e2a\u8fc7\u7a0b\u5f97\u4ee5\u91cf\u5316\u548c\u53ef\u9884\u6d4b\u3002<\/p>\n\n\n\n

        4\uff09\u589e\u957f\u56e2\u961f\u9010\u6e10\u53d6\u4ee3\u4e86\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u8fd9\u4e2a\u5355\u72ec\u7684\u5c97\u4f4d\uff0c\u4e00\u4e2a\u56e2\u961f\u642d\u914d\u4e86\u4ea7\u54c1\u3001\u8fd0\u8425\u3001\u5e02\u573a\u3001\u6570\u636e\u7b49\u4eba\u5458\uff0c\u589e\u957f\u5de5\u4f5c\u4e5f\u66f4\u52a0\u79d1\u5b66\u9ad8\u6548\u5730\u5c55\u5f00\u3002<\/p>\n\n\n\n

        5\uff09\u5927\u5bb6\u66f4\u52a0\u6ce8\u91cd\u6570\u636e\u9a71\u52a8\uff0c\u642d\u5efa\u6570\u636e\u91c7\u96c6\u3001\u6570\u636e\u4ed3\u5e93\u3001\u6570\u636e\u5206\u6790\u7684\u4f53\u7cfb\uff0c\u52a9\u529b\u4e1a\u52a1\u589e\u957f\uff0c\u52a9\u529b\u529f\u80fd\u4f18\u5316\u3002<\/p>\n\n\n\n

        6\uff09\u79d1\u5b66\u6d4b\u8bd5\u8d8a\u6765\u8d8a\u53d7\u91cd\u89c6\uff0c\u4e0d\u8bba\u7528\u6237\u7684\u4f7f\u7528\u662f\u9ad8\u9891\u8fd8\u662f\u4f4e\u9891\uff0c\u90fd\u53ef\u4ee5\u52a0\u5feb\u5b9e\u9a8c\u9891\u6b21\uff0c\u5bf9\u843d\u5730\u9875\u8fdb\u884c\u70ed\u56fe\u5206\u6790\uff0c\u5bf9\u7528\u6237\u8def\u5f84\u8fdb\u884c\u7ec6\u8282\u4f18\u5316\u7b49\u7b49\u3002<\/p>\n\n\n\n

        7\uff09\u56f4\u7ed5\u521b\u4e1a\u548c\u589e\u957f\u7684\u751f\u6001\u9010\u6e10\u5b8c\u5584\uff0c\u5305\u62ecB2B\u670d\u52a1\u5546\u4ee5\u53caSaaS\u5de5\u5177\uff0c\u8fd9\u8fdb\u4e00\u6b65\u964d\u4f4e\u4e86\u516c\u53f8\u8001\u677f\u7684\u8ba4\u77e5\u6210\u672c\uff0c\u4ece\u800c\u79ef\u6781\u63a8\u52a8\u589e\u957f\u4f53\u7cfb\u7684\u6269\u5927\u3002<\/p>\n\n\n\n

        \u603b\u7ed3\u8d77\u6765\u5c31\u662f\uff0c\u56fd\u5916\u7248\u7684\u589e\u957f\u65e0\u6cd5\u987a\u5229\u5730\u5728\u4e2d\u56fd\u4e92\u8054\u7f51\u5df2\u7ecf\u56fa\u5b9a\u7684\u804c\u80fd\u5f62\u6001\u548c\u7ec4\u7ec7\u7ed3\u6784\u91cc\u6740\u51fa\u91cd\u56f4\uff0c\u4ee5\u5b8c\u5168\u590d\u5236\u56fd\u5916\u7248\u7684\u59ff\u6001\u843d\u5730\uff0c\u800c\u662f\u4ee5\u5438\u6536\u4e86\u90e8\u5206\u80fd\u529b\uff0c\u4f18\u5316\u73b0\u6709\u7684\u62c9\u65b0\/\u5e02\u573a\/\u7528\u6237\u8fd0\u8425\u5c97\u4f4d\u7684\u804c\u80fd\u843d\u5730\u7684\uff0c\u4ece\u67d0\u79cd\u610f\u4e49\u4e0a\u8bf4\uff0c\u8fd9\u975e\u5e38\u4e2d\u56fd\uff0c\u4ee5\u4e2d\u5eb8\u4e4b\u9053\uff0c\u8c03\u548c\u4e0d\u540c\u7684\u7406\u5ff5\u3002<\/p>\n\n\n\n

        3. \u589e\u957f\u548c\u62c9\u65b0\u7684\u533a\u522b\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n

        \u5e94\u8be5\u5f88\u5c11\u4f1a\u6709\u4eba\u6709\u610f\u8bc6\u5730\u53bb\u533a\u5206\u8fd9\u4e24\u4e2a\u6982\u5ff5\uff0c\u6240\u4ee5\u4e5f\u6ca1\u6709\u529e\u6cd5\u8bf4\u6e05\u695a\u5dee\u5f02\u4ee5\u53ca\u5206\u6e05\u4e24\u8005\u7684\u5fc5\u8981\u6027\uff0c\u4f46\u4e8b\u5b9e\u662f\u5e02\u573a\u6b63\u5728\u8fed\u4ee3\uff0c\u6253\u5f00\u4efb\u610f\u6c42\u804c\u5e73\u53f0\u641c\u7d22\u201c\u62c9\u65b0\u201d\u51fa\u6765\u7684\u5c97\u4f4d\u4e00\u5b9a\u6ca1\u6709\u201c\u589e\u957f\u201d\u591a\uff0c\u5e02\u573a\u5728\u53d8\u5316\uff0c\u6211\u4eec\u9700\u8981\u4f5c\u51fa\u53cd\u5e94\u3002<\/p>\n\n\n\n

        1\uff09\u5206\u6e05\u589e\u957f\u548c\u62c9\u65b0\u7684\u4f5c\u7528\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n

        \u6700\u6838\u5fc3\u7684\u4f5c\u7528\u662f\uff1a\u57fa\u4e8e\u5e02\u573a\u9700\u6c42\u7684\u53d8\u5316\uff0c\u4f18\u5316\u4e2a\u4eba\u7684\u6280\u80fd\uff0c\u5728\u804c\u573a\u4e0a\u83b7\u5f97\u66f4\u591a\u7684\u9009\u62e9\u6743\u3002<\/p>\n\n\n\n

        \u4e2a\u4f53\u5bf9\u4e8e\u5e02\u573a\u603b\u662f\u540e\u77e5\u540e\u89c9\u7684\uff0c\u6bd4\u5982\u4e00\u4e2a\u4e0d\u5173\u6ce8\u4eba\u624d\u5e02\u573a\u7684\u4eba\uff0c\u53ea\u4f1a\u5728\u81ea\u5df1\u6362\u5de5\u4f5c\u7684\u65f6\u5019\u53bb\u4e86\u89e3\u5e02\u573a\u9700\u8981\u4ec0\u4e48\u6837\u7684\u4eba\u624d\uff0c\u8fdb\u800c\u6620\u5c04\u5230\u81ea\u5df1\u7684\u80fd\u529b\u505a\u51fa\u5339\u914d\u5ea6\u767e\u5206\u6bd4\u7684\u5224\u65ad\uff0c\u8fd9\u662f\u6781\u5176\u540e\u6ede\u7684\uff0c\u80fd\u63d0\u524d\u4e86\u89e3\u8fd9\u4e9b\u4fe1\u606f\u505a\u51c6\u5907\uff0c\u80fd\u6709\u6548\u7f29\u77ed\u4e2a\u4f53\u9002\u5e94\u5e02\u573a\u7684\u65f6\u95f4\uff0c\u8fd9\u662f\u4ef7\u503c\u6240\u5728\u3002<\/p>\n\n\n\n

        2\uff09\u589e\u957f\u548c\u62c9\u65b0\u7684\u533a\u522b\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n

        \u6700\u6838\u5fc3\u7684\u5dee\u5f02\u662f\uff1a\u804c\u80fd\u7684\u62d3\u5c55\uff0c\u589e\u957f\u8986\u76d6\u4e86\u66f4\u591a\u7684\u83b7\u5ba2\u65b9\u5f0f\uff0c\u663e\u8457\u89d2\u8272\u53d8\u5316\u662f\u8fd0\u8425\u2192\u8fd0\u8425+\u4ea7\u54c1\/\u6570\u636e\/\u5e02\u573a\u3002<\/p>\n\n\n\n

        \u8fd9\u662f\u6709\u5e02\u573a\u5171\u8bc6\uff0c\u53ef\u4ee5\u6e05\u6670\u62ce\u51fa\u6765\u7684\u5dee\u5f02\u70b9\uff0c\u7531\u4e8e\u5e73\u53f0\u5c5e\u6027\u4e0d\u540c\uff0c\u83b7\u5ba2\u624b\u6bb5\u5dee\u5f02\u8f83\u5927\uff0c\u4ee5\u53ca\u4e1a\u52a1\u751f\u547d\u5468\u671f\u5173\u6ce8\u7684\u6307\u6807\u91cd\u70b9\u4e0d\u540c\uff0c\u90fd\u5bfc\u81f4\u589e\u957f\u3001\u62c9\u65b0\u4e43\u81f3\u8fd0\u8425\u5c97\u4f4d\u4ea7\u751f\u7684\u4ef7\u503c\u662f\u975e\u6807\u51c6\u5316\u7684\uff0c\u641e\u6e05\u695a\u975e\u6807\u4e8b\u9879\u7684\u5feb\u6377\u65b9\u5f0f\u662f\u628a\u63e1\u6838\u5fc3\u5dee\u5f02\u5c31\u884c\uff0c\u8fd9\u4e2a\u53d8\u5316\u53ef\u4ee5\u53c2\u8003\u5f88\u591a\u589e\u957fJD\u8981\u6c42\u8fd0\u7528AARRR\u6a21\u578b\u63d0\u5347\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/p>\n\n\n\n

        4. \u6b63\u786e\u7406\u89e3\u589e\u957f<\/h2>\n\n\n\n

        \u7ecf\u8fc7\u5bf9\u589e\u957f\u5386\u53f2\u56de\u987e\u548c\u4e2d\u5916\u5dee\u5f02\u7684\u68b3\u7406\uff0c\u6211\u4eec\u9700\u8981\u8bb0\u4f4f\u7684\u4e3b\u8981\u6709\u4e24\u4e2a\u91cd\u70b9\uff1a\u4e00\u662f\u589e\u957f\u662f\u4eba\u624d\u5e02\u573a\u4e0a\u7684\u70ed\u95e8\u5c97\u4f4d\uff0c\u6709\u610f\u5411\u7684\u4e2a\u4eba\u804c\u4e1a\u65b9\u5411\u5411\u5b83\u8f6c\u79fb\u6216\u9760\u8fd1\uff0c\u80fd\u591f\u5728\u8fd1\u51e0\u5e74\u83b7\u5f97\u66f4\u591a\u7684\u5c31\u804c\u673a\u4f1a\uff1b\u4e8c\u662f\u4e2d\u56fd\u5f0f\u589e\u957f\u7684\u6838\u5fc3\u662f\u804c\u80fd\u8fb9\u754c\u7684\u62d3\u5c55\uff0c\u5305\u542b\u4f46\u4e0d\u4ec5\u9650\u4e8e\u7eaf\u8fd0\u8425\/\u7eaf\u5e02\u573a\u2192\u8fd0\u8425+\u4ea7\u54c1\uff08\u4e3b\uff09+\u6570\u636e\u5206\u6790\uff08\u8f85\uff09+\u5e02\u573a\uff08\u8f85\uff09\u7684\u89d2\u8272\u3002<\/p>\n\n\n\n

        \u7406\u89e3\u8fd9\u4e24\u4e2a\u70b9\uff0c\u4e5f\u5c31\u80fd\u591f\u6b63\u786e\u7406\u89e3\u589e\u957f\uff0c\u4ece\u800c\u6307\u5bfc\u81ea\u5df1\u7684\u804c\u4e1a\u89c4\u5212\uff0c\u53e6\u5916\u6211\u4eec\u7406\u89e3\u4efb\u4e00\u6982\u5ff5\u5927\u591a\u662f\u5e26\u7740\u529f\u5229\u6027\u7684\u76ee\u7684\uff0c\u65e2\u7136\u8fd9\u6837\uff0c\u4e0d\u5982\u66f4\u6df1\u5165\u5730\u7406\u89e3\u2014\u2014\u8fd0\u7528\u2014\u2014\u638c\u63e1\uff0c\u4fdd\u8bc1\u80fd\u5feb\u901f\u63d0\u5347\u589e\u957f\u6280\u80fd\uff0c\u6709\u8fd9\u4e2a\u610f\u8bc6\u540e\uff0c\u751a\u81f3\u91cd\u65b0\u56de\u53bb\u770b\u4e0a\u8ff0\u8bb2\u8fc7\u7684\u5185\u5bb9\uff0c\u4f1a\u6709\u4e0d\u540c\u7684\u4f53\u4f1a\u3002<\/p>\n\n\n\n

        \u4e8c\u3001\u662f\u4ec0\u4e48\u8ba9\u589e\u957f\u8d77\u4f5c\u7528<\/h1>\n\n\n\n

        1. \u589e\u957f\u5f62\u5f0f\u91cd\u8981\u8fd8\u662f\u7ecf\u9a8c\u91cd\u8981\uff1f<\/h2>\n\n\n\n

        \u8fd8\u8bb0\u5f9718\u5e74\u589e\u957f\u9ed1\u5ba2\u6982\u5ff5\u5927\u706b\u7684\u65f6\u5019\uff0c\u5e02\u573a\u4e0a\u5145\u65a5\u7740growth hacking\u7684\u8bf4\u6cd5\uff0c\u597d\u50cf\u638c\u63e1\u5c31\u80fd\u83b7\u5f97\u4e00\u53f0\u52a8\u529b\u5341\u8db3\u7684\u6c38\u52a8\u673a\uff0c\u4f4e\u6210\u672c\u83b7\u5ba2\u4e0d\u518d\u662f\u68a6\u3002<\/p>\n\n\n\n

        \u4f46\u5b9e\u9645\u60c5\u51b5\u662f\uff0c\u7531\u4e8e\u589e\u957f\u4f53\u7cfb\u5728\u56fd\u5185\u843d\u5730\u4e0a\u9700\u5177\u5907\u6253\u7834\u539f\u6709\u7ec4\u7ec7\u5f62\u6210\u7b52\u4ed3\u5f0f\u7ec4\u7ec7\u7ed3\u6784\u7684\u524d\u63d0\uff0c\u6982\u5ff5\u662f\u53ef\u4ee5\u7406\u89e3\u5230\u4f4d\uff0c\u4f46\u5b9e\u4f53\u843d\u4e0d\u4e0b\u53bb\uff0c\u4e8e\u662f\u806a\u660e\u7684\u56fd\u4eba\u6253\u7740\u589e\u957f\u9ed1\u5ba2\u7684\u65d7\u53f7\uff0c\u53d6\u5176\u60f3\u8981\u7684\u90e8\u5206\uff0c\u4ece\u800c\u7ed9\u589e\u957f\u4ece\u4e1a\u8005\u4e88\u5de8\u5927\u7684\u76ee\u6807\uff0c\u7f8e\u5176\u540d\u66f0\u4e0d\u8bbe\u8fb9\u754c\uff0c\u4f46\u8d44\u6e90\u914d\u7f6e\u9648\u5584\u53ef\u4e4f\u3002<\/p>\n\n\n\n

        \u5f53\u7136\u5982\u4eca\u80fd\u5728\u5e02\u573a\u4e0a\u88ab\u5e7f\u6cdb\u89c4\u6a21\u5316\u8fd0\u7528\u7684\u4e5f\u4e0d\u662f\u9ed1\u5ba2\u589e\u957f\uff0c\u800c\u662f\u88c2\u53d8\uff0c\u90a3\u53c8\u662f\u53e6\u4e00\u4e2a\u8bdd\u9898\u4e86\u3002<\/p>\n\n\n\n

        \u4ee5KPI\u3001OKR\u4e3a\u5bfc\u5411\u7684\u7ec4\u7ec7\u7ed3\u6784\uff0c\u672c\u8eab\u5c31\u4e0e\u521b\u65b0\u3001\u63a2\u7d22\u76f8\u6096\uff0c\u6240\u4ee5\uff0c\u6b64\u523b\u5f00\u59cb\u5c31\u53ef\u4ee5\u4ece\u56fd\u5916\u9ed1\u5ba2\u589e\u957f\u91cc\u8131\u79bb\u51fa\u6765\uff0c\u5f52\u4e00\u5230\u4e2d\u56fd\u5f0f\u589e\u957f\uff0c\u589e\u957f\u5c31\u6f14\u53d8\u6210\uff1a\u5b8c\u6210\u7ec4\u7ec7\u76ee\u6807\u80fd\u4f7f\u7528\u7684\u4e00\u5207\u6709\u6548\u624b\u6bb5\uff0c\u4ec0\u4e48\u9ed1\u5ba2\u589e\u957f\u3001ABtest\u3001\u6570\u636e\u9a71\u52a8\u3001\u88c2\u53d8\u3001\u65b0\u751f\u6001\u63a2\u7d22\uff0c\u90fd\u88ab\u7eb3\u5165\u589e\u957f\u4e2d\u6210\u4e3a\u652f\u7ebf\u4e4b\u4e00\uff0c\u63a5\u7740\u6df1\u523b\u7406\u89e3\u4e2d\u56fd\u7684\u4f01\u4e1a\u76ee\u6807\uff0c\u4ece\u4e1a\u4eba\u5458\u662f\u4e3a\u76ee\u6807\u670d\u52a1\u7684\uff0c\u90a3\u4e48\u83b7\u5f97\u589e\u957f\u624b\u6bb5\u7684\u7ecf\u9a8c\u5c31\u662f\u66f4\u6709\u4ef7\u503c\u7684\u3002<\/p>\n\n\n\n

        2. \u4e3a\u4ec0\u4e48\u5927\u591a\u6570\u540c\u6837\u7684\u589e\u957f\u65b9\u5f0f\u4e0d\u80fd\u540c\u7b49\u7206\u53d1\u7b2c2\u6b21\uff1f<\/h2>\n\n\n\n

        \u5982\u679c\u4f60\u8fd8\u8bb0\u5f97\u589e\u957f\u7684\u51e0\u4e2a\u7206\u70b8\u6027VS\u91cc\u7a0b\u7891\u4e8b\u4ef6\uff1a<\/p>\n\n\n\n

        2017\u5e74<\/p>\n\n\n\n