{"id":47730,"date":"2021-09-29T11:52:09","date_gmt":"2021-09-29T03:52:09","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=47730"},"modified":"2022-03-23T12:25:57","modified_gmt":"2022-03-23T04:25:57","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6kol%e7%ad%9b%e9%80%89%e3%80%81%e6%8a%95%e6%94%be%e3%80%81%e5%a4%8d%e7%9b%98%e3%80%8c%e4%bf%9d%e5%a7%86%e7%ba%a7%e6%95%99%e7%a8%8b%e3%80%8d%ef%bd%9c%e5%8d%83%e7%93%9c","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/47730.html","title":{"rendered":"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\uff5c\u5343\u74dc\u6570\u636e"},"content":{"rendered":"\n

KOL<\/a><\/span>\u4ece\u8bde\u751f\u4e4b\u59cb\uff0c\u5c31\u5177\u5907\u5f3a\u70c8\u7684\u6d41\u91cf\u5c5e\u6027\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u4e86\u66f4\u591a\u7684GMV\u3002\u672c\u6587\u68b3\u7406\u4e86 \u5c0f\u7ea2\u4e66<\/a><\/span>KOL\u6295\u653e\u8425\u9500\u7684\u6d41\u7a0b\u548c\u65b9\u6cd5\u8bba\uff0c\u548c\u5927\u5bb6\u4e00\u8d77\u63a2\u8ba8\u9ad8ROI\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n

01 KOL\u7b5b\u9009\uff0c\u8861\u91cfKOL\u79cd\u8349\u529b\u7684\u4e09\u5927\u7ef4\u5ea6<\/h1>\n\n\n\n
KOL\u8425\u9500\u6210\u4e3a\u54c1\u724c\u8425\u9500\u7684\u4e3b\u6d41\u6253\u6cd5\u3002\u4f46\u65e0\u8bba\u662f\u4f20\u7edf\u7684\u91d1\u5b57\u5854\u6295\u653e\u6a21\u5f0f\uff0c\u8fd8\u662fKOC\u7684\u5927\u91cf\u94fa\u6295\uff0c\u4ea6\u6216\u662f\u805a\u7126\u8170\u90e8\u8fbe\u4eba\uff0c\u5176\u6700\u5173\u952e\u7684\u4f9d\u7136\u662fKOL\u672c\u8eab\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc\uff08 \u5c0f\u7ea2\u4e66<\/a><\/span>\u6570\u636e\uff09<\/p>\n\n\n\n
\u4f18\u8d28KOL\u662f\u54c1\u724c\u79cd\u8349\u7684\u4fdd\u969c\u3002KOL\u4e09\u7ef4\u7b5b\u9009\u6a21\u578b\u4ece\u57fa\u7840\u6570\u636e\u3001\u79cd\u8349\u8d28\u91cf\u548c\u5546\u4e1a\u8d28\u91cf\u4e09\u4e2a\u89d2\u5ea6\u5bf9KOL\u8bc4\u4f30\u3002\u65e2\u5305\u62ec\u5ba2\u89c2\u6570\u636e\u8bc4\u4f30\uff0c\u4e5f\u5305\u62ec\u96be\u4ee5\u6570\u636e\u91cf\u5316\u7684\u4e3b\u89c2\u80fd\u52a8\u6027\u5224\u65ad\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u54c1\u724c\u8be6\u60c5-\u7b14\u8bb0\u5206\u6790<\/p>\n\n\n\n
\u8d44\u751f\u5802\u8fd130\u5929\u76f8\u5173\u7b14\u8bb08033\u7bc7\uff0c\u540c\u6bd4\u4e0a\u534712.01%\u3002\u5e76\u57288\u6708\u54c1\u724c\u5546\u4e1a\u6295\u653e\u699c\u6392\u884cTOP4\u3002\u8d44\u751f\u5802KOL\u6295\u653e\u6570\u636e\u5177\u6709\u8f83\u5927\u53c2\u8003\u4ef7\u503c\u3002<\/p>\n\n\n\n
\u57fa\u7840\u6570\u636e<\/strong> $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u54c1\u724c\u8be6\u60c5-\u5546\u4e1a\u7b14\u8bb0\u5206\u6790<\/p>\n\n\n\n
\u54c1\u724c\u5206\u6790\u663e\u793a\uff1a7\u67081\u65e5-9\u670815\u65e5\u201c\u8d44\u751f\u5802\u201d\u6295\u653e399\u7bc7\u5546\u4e1a\u7b14\u8bb0\uff08\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\uff09\uff0c\u76f8\u5173\u8fbe\u4eba363\u540d\u3002\u5176\u4e2d\uff0c\u590d\u62952\u6b21\u53ca\u4ee5\u4e0a\u5e76\u51fa\u73b0\u7206\u6587\uff08\u5355\u7bc7\u7b14\u8bb0\u70b9\u8d5e\u78341000\uff09\u7684KOL\uff08\u7c89\u4e1d\u91cf\u572810-40w\u7684\u8170\u90e8\u8fbe\u4eba\uff09\u5171\u67097\u540d\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u6570\u636e\u6765\u6e90-\u5343\u74dc<\/p>\n\n\n\n
7\u540dKOL\u8fd130\u5929\u7c89\u4e1d\u5e73\u5747\u8d5e\u85cf\u6bd4\u5e73\u5747\u503c\u4e3a0.60%\uff1b\u8fd130\u5929\u70b9\u8d5e\u4e2d\u4f4d\u6570\u7684\u5e73\u5747\u503c\u4e3a649\u3002\u5176\u4e2d\uff0c\u8fbe\u4ebaA\u8fd130\u5929\u7c89\u4e1d\u5e73\u5747\u8d5e\u85cf\u6bd4\u4e3a1.58%\uff0c\u70b9\u8d5e\u4e2d\u4f4d\u6570\u57281156\u4ee5\u4e0a\u7684\u8fbe\u4ebaA\uff0c\u8d44\u751f\u5802\u6295\u653e\u76842\u7bc7\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\u5747\u4e3a\u7206\u6587\u3002<\/p>\n\n\n\n
\u6d3b\u8dc3\u7c89\u4e1d\u5360\u6bd4\u5e73\u5747\u503c\u4e3a76.76%\uff0c\u6c34\u7c89\u4e1d\u5360\u6bd4\u5e73\u5747\u503c\u4e3a22.87%\u3002\u4e2d\u56fd\u5e7f\u544a\u534f\u4f1a\u6570\u636e\u663e\u793a\uff1a2020\u5e74\u5168\u7f51KOL\u5e73\u5747\u65e0\u6548\u7c89\u4e1d\u5360\u6bd4\u4e3a 60.5%\uff08\u5373\u5e73\u5747\u6d3b\u8dc3\u7c89\u4e1d\u5360\u6bd4\u4e3a39.5%\uff09\uff0c\u9ad8\u6d3b\u8dc3\u3001\u4f4e\u6c34\u7c89\u4e1d\u662f\u8861\u91cfKOL\u4ef7\u503c\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n\n\n\n
\u8fd130\u5929\u7b14\u8bb0\u66f4\u65b0\u9891\u7387\u5e73\u5747\u503c\u4e3a2.33\uff08\u53732-3\u5929\u66f4\u65b0\u4e00\u6b21\uff09\uff0c\u5177\u4f53\u5230\u5355\u4e2aKOL\u4ece\u5468\u66f4\u5230\u65e5\u66f4\u5747\u6709\u5206\u5e03\u3002\u66f4\u65b0\u9891\u7387\u8fc7\u9ad8\u65f6\uff0c\u9700\u8981\u91cd\u70b9\u5173\u6ce8\u7b14\u8bb0\u5185\u5bb9\u8d28\u91cf\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7b14\u8bb0\u5206\u6790-\u7b14\u8bb0\u6570\u636e\u589e\u957f\u8d8b\u52bf<\/p>\n\n\n\n
\u6570\u636e\u6709\u6548\u7684\u524d\u63d0\u662f\u771f\u5b9e\u6027\u3002\u53ef\u4ee5\u770b\u5230\u5237\u91cf\u6982\u7387\u5927\u7684\u7b14\u8bb0\uff0c\u5728\u70b9\u8d5e\u6570\u636e\u77ed\u65f6\u95f4\u5185\u51fa\u73b0\u5feb\u901f\u4e0a\u6da8\u4e4b\u540e\uff0c\u968f\u5373\u56de\u843d\u8fd1\u4e4e0\uff0c\u660e\u663e\u7684\u6570\u636e\u5f02\u5e38\u3002\u800c\u6b63\u5e38\u7684\u7b14\u8bb0\u8d8b\u52bf\uff0c\u51fa\u73b0\u5cf0\u503c\u4e4b\u540e\uff0c\u5448\u73b0\u7f13\u6162\u7684\u4e0b\u964d\u8d8b\u52bf\u3002<\/p>\n\n\n\n
\u79cd\u8349\u8d28\u91cf<\/strong><\/p>\n\n\n\n
\u4e00\u540d\u4f18\u8d28\u7684KOL\u4e0d\u4ec5\u4ec5\u5177\u5907\u826f\u597d\u7684\u57fa\u7840\u6570\u636e\uff0c\u8fd8\u5e94\u8be5\u5177\u5907\u8db3\u591f\u7684\u79cd\u8349\u529b\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u6570\u636e\u6765\u6e90-\u5343\u74dc<\/p>\n\n\n\n
7\u540dKOL\u8fd130\u5929\u7206\u6587\u7387\uff08\u7206\u6587\u7387=\u8fd130\u5929\u7206\u6587\u6570\/\u8fd130\u5929\u7b14\u8bb0\u6570\uff09\u5e73\u5747\u503c\u4e3a32%\uff0c\u5176\u4e2d\u6700\u9ad8\u4e3a70%\uff0c\u4e5f\u5c31\u662f\u8fbe\u4ebaA\u3002\u53ef\u89c1\u9ad8\u7206\u6587\u7387\u7684KOL\u786e\u5b9e\u66f4\u5bb9\u6613\u518d\u6b21\u751f\u4ea7\u7206\u6587\u3002\u540c\u65f6\u4e5f\u67092\u540dKOL\u8fd130\u5929\u7206\u6587\u4e3a0%\u3002\u56e0\u6b64\uff0c\u4e0d\u5b9c\u5c06\u7206\u6587\u7387\u4f5c\u4e3a\u786c\u6027\u6307\u6807\uff0c\u6216\u662f\u62c9\u957f\u7206\u6587\u7387\u7684\u65f6\u95f4\u5468\u671f90\u5929\/180\u5929\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u70ed\u95e8\u7b14\u8bb0<\/p>\n\n\n\n
\u5c01\u9762\u548c\u6b63\u6587\u5185\u5bb9\u7684\u91cd\u8981\u6027\u4e0d\u8a00\u800c\u55bb\u3002\u5c01\u9762\u770b\u4e0a\u53bb\u8212\u9002\u7f8e\u89c2\u5373\u53ef\u3002\u6b63\u6587\u5185\u5bb9\u53ef\u4ee5\u5c0f\u7ea2\u4e66\u7684\u8868\u60c5\u7b49\u5206\u6bb5\u6392\u5e8f\uff0c\u5207\u8bb0\u5355\u7eaf\u7684\u5356\u70b9\u5173\u952e\u8bcd\u5806\u780c\u3002\u8fd9\u7bc7\u7b14\u8bb0\u5148\u662f\u4ecb\u7ecd\u4e3a\u4ec0\u4e48\u4f1a\u8fc7\u5ea6\u6444\u5165\u7cd6\u5206\uff0c\u5176\u6b21\u4ecb\u7ecd\u7cd6\u5206\u8fc7\u9ad8\u7684\u5f0a\u7aef\uff0c\u7136\u540e\u63d0\u51fa\u65b9\u6cd5\u6297\u7cd6\uff0c\u6700\u540e\u518d\u629b\u51fa\u4ea7\u54c1\u3002\u903b\u8f91\u6e05\u6670\uff0c\u8868\u8ff0\u81ea\u7136\uff0c\u7c89\u4e1d\u66f4\u5bb9\u6613\u88ab\u79cd\u8349\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7b14\u8bb0\u5206\u6790-\u76f8\u5173\u8bc4\u8bba<\/p>\n\n\n\n
KOL\u8206\u60c5\uff0c\u4e00\u65b9\u9762\u8981\u5173\u6ce8\u8bc4\u8bba\u533a\u7684\u7559\u8a00\u662f\u5426\u4e3a\u8d1f\u9762\u4fe1\u606f\uff0c\u53e6\u4e00\u65b9\u9762\u8981\u6ce8\u610f\u7528\u6237\u5173\u6ce8\u70b9\u662f\u5728\u4ea7\u54c1\u4e0a\uff0c\u8fd8\u662fKOL\u672c\u8eab\u3002\u5982\u679c\u662f\u7528\u6237\u7684\u5173\u6ce8\u70b9\u53ea\u5728\u4e8eKOL\u597d\u770b\u4e0e\u5426\uff0c\u5bf9\u4ea7\u54c1\u800c\u8a00\u5c31\u662f\u65e0\u6548\u66dd\u5149\u548c\u4e92\u52a8\u3002\u8fd9\u7bc7\u7b14\u8bb0\u70b9\u8d5e\u524d\u4e09\u7684\u8bc4\u8bba\uff1a\u5206\u522b\u5173\u6ce8\u4ea7\u54c1\u7684\u4ef7\u683c\u3001\u54c1\u724c\u4ee5\u53ca\u9002\u7528\u4eba\u7fa4\u3002\u8bf4\u660e\u8fd9\u7bc7\u7b14\u8bb0\u5177\u5907\u6df1\u5ea6\u79cd\u8349\u7684\u80fd\u529b\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7b14\u8bb0\u76d1\u63a7<\/p>\n\n\n\n
\u957f\u8fbe90\u5929\u751a\u81f31\u5e74\u7684\u957f\u5c3e\u6d41\u91cf\u662f\u5c0f\u7ea2\u4e66\u5e73\u53f0\u91cd\u8981\u4f18\u52bf\u4e4b\u4e00\u3002\u53ef\u4ee5\u770b\u5230\u8be5\u7b14\u8bb0\u4e92\u52a8\u91cf\u6570\u636e\u5728\u591c\u665a\u65f6\u95f4\u7684\u53d8\u5316\u5e45\u5ea6\u660e\u663e\u5e73\u7a33\uff0c\u4e3b\u8981\u589e\u957f\u51fa\u73b0\u5728\u767d\u5929\u3002\u5e76\u4e14\u6574\u4f53\u5904\u4e8e\u4e0a\u884c\u8d8b\u52bf\u4e2d\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u8fbe\u4eba\u8be6\u60c5-\u8fbe\u4eba\u5206\u6790<\/p>\n\n\n\n
\u5176\u6b21\uff0c\u5173\u6ce8KOL\u7c89\u4e1d\u589e\u957f\u8d8b\u52bf\u3002\u53ef\u4ee5\u770b\u5230\u8be5KOL\u7684\u7c89\u4e1d\u589e\u957f\u8d8b\u52bf\u5448\u73b045\u00b0\uff0c\u4e2d\u95f4\u8f7b\u5fae\u7684\u6ce2\u52a8\u3002\u5c0f\u7ea2\u4e66KOL\u7684\u5386\u53f2\u7b14\u8bb0\u4e5f\u662f\u65b0\u7c89\u4e1d\u9ad8\u9891\u6d4f\u89c8\u7684\u5bf9\u8c61\u3002\u56e0\u6b64\uff0c\u9664\u4e86\u7c89\u4e1d\u7684\u603b\u91cf\u4e4b\u5916\uff0cKOL\u6da8\u7c89\u7387\u4e5f\u662f\u6211\u4eec\u5224\u65ad\u957f\u5c3e\u6d41\u91cf\u7684\u91cd\u8981\u53c2\u8003\u3002<\/p>\n\n\n\n
\u5546\u4e1a\u8d28\u91cf<\/strong><\/p>\n\n\n\n
\u8c03\u6027\u76f8\u7b26\u662f\u4f18\u8d28\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\u7684\u91cd\u8981\u6807\u51c6\u4e4b\u4e00\u3002\u4e0d\u540cKOL\u7684\u98ce\u683c\u5404\u5f02\uff0c\u4ee5\u660e\u661f\u8eab\u4efd\u53bb\u79cd\u8349\u767e\u5143\u4ee5\u5185\u7684\u5546\u54c1\uff0c\u548c\u6295\u653e\u4ee5\u5e73\u4ef7\u597d\u7269\u5206\u4eab\u4e3a\u4e3b\u7684KOL\u79cd\u8349\uff0c\u540e\u8005\u66f4\u5bb9\u6613\u88ab\u7528\u6237\u8ba4\u53ef\uff0c\u4e0e\u7528\u6237\u4ea7\u751f\u60c5\u611f\u5171\u9e23\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u8fbe\u4eba\u8be6\u60c5-\u7c89\u4e1d\u5206\u6790<\/p>\n\n\n\n
\u7c89\u4e1d\u753b\u50cf\u4e0e\u54c1\u724c\u8d2d\u4e70\u7528\u6237\u7684\u76f8\u4f3c\u5ea6\u3002\u6295\u653eKOL\uff0c\u5176\u5b9e\u5c31\u662f\u6295\u653eTA\u7684\u7c89\u4e1d\uff0c\u7c89\u4e1d\u7684\u6027\u522b\u5206\u5e03\u3001\u5730\u57df\u5206\u5e03\u3001\u5173\u6ce8\u7126\u70b9\u3001\u7c89\u4e1d\u4eba\u7fa4\u6807\u7b7e\u3001\u5e74\u9f84\u5206\u5e03\u3001\u6d3b\u8dc3\u65f6\u95f4\uff0c\u4ee5\u53ca\u7c89\u4e1d\u4e92\u52a8\u504f\u597d\u3002\u4e0e\u54c1\u724c\u4ea7\u54c1\u7684\u8d2d\u4e70\u7528\u6237\u6216\u662f\u76ee\u6807\u7528\u6237\u7684\u753b\u50cf\u76f8\u4f3c\u5ea6\u8d8a\u9ad8\u8d8a\u597d\u3002\u4ee5\u6b64\u6765\u5224\u65ad\u6295\u653e\u8be5KOL\u662f\u5426\u80fd\u591f\u89e6\u8fbe\u4ea7\u54c1\u7684\u76ee\u6807\u4eba\u7fa4\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u8fbe\u4eba\u8be6\u60c5-\u63a8\u5e7f\u5206\u6790<\/p>\n\n\n\n
\u5386\u53f2\u63a8\u5e7f\u54c1\u724c\u662f\u8861\u91cfKOL\u7684\u91cd\u8981\u6807\u51c6\u3002\u4e3b\u8981\u5173\u6ce8\u8fd1\u671f\u662f\u5426\u6709\u5176\u4ed6\u54c1\u724c\u6295\u653e\uff0c\u4ee5\u53ca\u6295\u653e\u7684\u662f\u5426\u4e3a\u540c\u4e00\u54c1\u7c7b\u3002\u8be5KOL7\u6708\u63a8\u5e7f\u7684\u662f\u60a6\u8bd7\u98ce\u541f\u7684\u6e05\u6d01\u9762\u819c\uff0c8\u6708\u63a8\u5e7f\u7684\u662f\u8d44\u751f\u5802\u6c14\u57ab\uff0c\u4e0d\u540c\u54c1\u7c7b\u4e4b\u95f4\u7684\u4ea7\u54c1\u6392\u4ed6\u6027\u8f83\u5c0f\u3002\u5207\u52ff\u5728\u77ed\u65f6\u95f4\u5185\u79cd\u8349\u4e0d\u540c\u54c1\u724c\u7684\u540c\u4e00\u54c1\u7c7b\uff0c\u7279\u522b\u662f\u4e8c\u8005\u4ef7\u683c\u3001\u8c03\u6027\u7b49\u76f8\u5dee\u5f88\u5927\u7684\u60c5\u51b5\u4e0b\u3002<\/p>\n\n\n\n
\u6295\u653eKOL\u7684\u76ee\u7684\u521d\u8877\u662f\u4e3a\u4e86\u66dd\u5149\u548c\u8f6c\u5316\uff0cCPM\uff08\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\u548cCPE\uff08\u5355\u6b21\u4e92\u52a8\u6210\u672cCPE=\u5408\u4f5c\u8d39\u7528\/\u4e92\u52a8\u91cf\uff09\u662f\u6838\u5fc3\u53c2\u8003\u6307\u6807\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u6570\u636e\u6765\u6e90-\u5343\u74dc<\/p>\n\n\n\n
\u8fd9\u51e0\u7bc7\u7206\u6587\u7684CPE\u5927\u90e8\u5206\u572810\u4ee5\u5185\uff0c\u751a\u81f3\u67093\u7bc7\u7b14\u8bb0\u57285\u4ee5\u5185\uff0c\u6548\u679c\u6781\u597d\u3002\u540c\u65f6\uff0c\u4e5f\u53ef\u4ee5\u770b\u5230\u67092\u7bc7\u7b14\u8bb0CPE\u572810-20\u4e4b\u95f4\uff0c\u7206\u6587\u7684\u5355\u4f4d\u4e92\u52a8\u6210\u672c\u4e5f\u6709\u9ad8\u4f4e\u4e4b\u5206\u3002<\/p>\n\n\n\n
\u8ffd\u6c42\u7206\u6587\u7387\u7684\u540c\u65f6\uff0c\u66f4\u8981\u6ce8\u91cdCPE\u3002\u4ee5\u66f4\u4f4e\u5355\u4f4d\u6210\u672c\u4e0b\u83b7\u5f97\u66f4\u9ad8\u7684\u4e92\u52a8\u6570\u636e\u3002\uff08\u6ce8\uff1a\u8fbe\u4eba\u5355\u7bc7\u7b14\u8bb0\u8d39\u7528\u4ee5\u7c89\u4e1d\u91cf5%\u9884\u7b97\uff09<\/p>\n\n\n\n

02 KOL\u6295\u653e\uff0c\u76ee\u7684\u51b3\u5b9a\u6295\u653e\u6a21\u578b\uff0c\u5185\u5bb9\u51b3\u5b9a\u79cd\u8349\u6548\u679c<\/h1>\n\n\n\n
\u5b8c\u7f8e\u65e5\u8bb0\u5c06KOL\u8425\u9500\u771f\u6b63\u5e26\u5165\u4e86\u5927\u4f17\u89c6\u91ce\uff0c\u91d1\u5b57\u5854\u6295\u653e\u6a21\u578b\u53d7\u5230\u5e7f\u6cdb\u7684\u5173\u6ce8\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc\uff08\u5c0f\u7ea2\u4e66\u6570\u636e\uff09<\/p>\n\n\n\n
\u65f6\u81f3\u4eca\u65e5\uff0c\u5355\u7eaf\u7684\u91d1\u5b57\u5854\u6295\u653e\u6a21\u578b\u5df2\u7ecf\u4e0d\u8db3\u4ee5\u9762\u5bf9\u66f4\u52a0\u7ec6\u5206\u5316\u7684\u7528\u6237\u9700\u6c42\u3002\u6839\u636e\u6295\u653e\u76ee\u7684\u4e0d\u540c\uff0c\u53d1\u5c55\u51fa\u6a44\u6984\u578b\u77e9\u9635\u3001KOC\u77e9\u9635\u548c\u91d1\u5b57\u5854\u6a21\u578b\u7b49\u6295\u653e\u6a21\u578b\u3002<\/p>\n\n\n\n
KOL\u77e9\u9635\u9002\u5408\u65b0\u54c1\u724c\u6216\u65b0\u4ea7\u54c1\u7684\u524d\u671f\u94fa\u91cf\u3002\u91d1\u5b57\u5854\u6a21\u578b\u662f\u7b26\u5408\u4f20\u64ad\u5b66\u539f\u7406\u6807\u51c6\u6295\u653e\u7b56\u7565\uff0c\u9002\u5408\u91cd\u70b9\u5e03\u5c40\u5c0f\u7ea2\u4e66\u7684\u54c1\u724c\u5b8c\u6574\u4f20\u64ad\u94fe\u8def\u3002\u6a44\u6984\u578b\u77e9\u9635\u5219\u66f4\u52a0\u9002\u5408\u54c1\u724c\u3001\u4ea7\u54c1\u6709\u8f83\u5927\u5f71\u54cd\u529b\u7684\u6210\u719f\u54c1\u724c\u7684\u4e00\u79cd\u9ad8ROI\u6253\u6cd5\u3002<\/p>\n\n\n\n
\u8d44\u751f\u58027\u67081\u65e5-9\u670815\u65e5\u7684KOL\u6295\u653e\u5c31\u662f\u5178\u578b\u7684\u6a44\u6984\u578b\u77e9\u9635\uff08399\u7bc7\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\u4e2d330\u7bc7\u4e3a\u8170\u90e8\u8fbe\u4eba\u7b14\u8bb0\uff0c\u8170\u90e8\u8fbe\u4eba\u5360\u6bd4\u4e3a82%\uff09\u3002\u54c1\u724c\u9664\u4e86\u6839\u636e\u6295\u653e\u6a21\u578b\uff0c\u4e0d\u540cKOL\u7684\u65e5\u5e38\u5185\u5bb9\u3001\u4e2a\u4eba\u98ce\u683c\u4ee5\u53ca\u64c5\u957f\u7684\u5199\u4f5c\u65b9\u5f0f\u7ed9\u4e88\u4e0d\u540cbrief\u65b9\u5411\u6307\u5bfc\u5916\uff0c\u8fd8\u9700\u8981\u6839\u636e\u4e0d\u540c\u5c42\u7ea7KOL\u53d1\u6325\u7684\u4f5c\u7528\u8fdb\u884c\u5185\u5bb9\u90e8\u7f72\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5c0f\u7ea2\u4e66<\/p>\n\n\n\n
7\u67081\u65e5-9\u670815\u65e5\uff0c\u8d44\u751f\u5802\u6295\u653e\u76847\u7bc7\u660e\u661f\u3001\u77e5\u540dKOL\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\u4e2d\uff0c5\u7bc7\u76f4\u63a5\u70b9\u660e\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u662f\u529f\u6548\uff0c\u53e6\u59161\u7bc7\u91cd\u70b9\u7a81\u51fa\u4f1a\u5458\u798f\u5229\u3002\u660e\u661f\u548c\u77e5\u540dKOL\u4e3b\u8981\u662f\u8d77\u5230\u793e\u4ea4\u9020\u52bf\uff0c\u5feb\u901f\u5f15\u7206\u8bdd\u9898\uff1b\u6d3e\u53d1\u798f\u5229\uff0c\u73a9\u8f6c\u7c89\u4e1d\u7ecf\u6d4e\u3002\u56e0\u6b64\uff0c\u53ef\u4ee5\u7b80\u5355\u660e\u4e86\uff0c\u76f4\u63a5\u7a81\u51fa\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u8d44\u751f\u5802-\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\u70b9\u8d5eTOP8\u6807\u9898(\u5934\u90e8\u8fbe\u4eba\uff09<\/p>\n\n\n\n
\u5934\u90e8\u8fbe\u4eba\u66f4\u591a\u5730\u662f\u4f9d\u9760\u9ad8\u7c89\u4e1d\u9ecf\u6027\uff0c\u5e26\u52a8\u76f8\u5173\u4ea7\u54c1\u7684\u8bdd\u9898\u8ba8\u8bba\u3002\u9664\u4e86\u76f4\u51fb\u4ea7\u54c1\u529f\u6548\u7684\u7b14\u8bb0\u5916\uff0c\u5c24\u5176\u64c5\u957f\u901a\u8fc7\u753b\u753b\u3001\u62cd\u7167\u3001\u7ec3\u8f66\u7b49\u591a\u573a\u666f\u8425\u9500\uff0c\u81ea\u7136\u5730\u5f15\u51fa\u9700\u6c42\uff0c\u5e26\u51fa\u4ea7\u54c1\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5c0f\u7ea2\u4e66<\/p>\n\n\n\n
\u8170\u90e8\u8fbe\u4eba\u5f00\u59cb\u5f80\u4e13\u4e1a\u5316\u65b9\u5411\u53d1\u5c55\u3002\u901a\u8fc7\u4ea7\u54c1\u6d4b\u8bc4\u3001\u6559\u7a0b\u7c7b\u7b14\u8bb0\uff0c\u5f3a\u529b\u79cd\u8349\uff0c\u52a0\u5feb\u5e26\u8d27\u501f\u52a9\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u8d44\u751f\u5802-\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\u70b9\u8d5eTOP10\u6807\u9898(\u521d\u7ea7\u8fbe\u4eba\uff09<\/p>\n\n\n\n
\u540c\u65f6\uff0c\u76f8\u5f53\u4e00\u90e8\u5206\u90e8\u5206\u8170\u90e8\u8fbe\u4eba\u548c\u521d\u7ea7\u8fbe\u4eba\u7684\u79cd\u8349\u65b9\u5411\u8f83\u4e3a\u6cdb\u5316\uff0c\u4ece\u75db\u75d2\u70b9\u8425\u9500\u3001\u5230\u771f\u5b9e\u4f53\u9a8c\u3001\u518d\u5230\u6d4b\u8bc4\uff0c\u4e00\u5e94\u4ff1\u5168\u3002\u5168\u573a\u666f\u79cd\u8349\uff0c\u53cd\u590d\u4f20\u64ad\uff0c\u7ef4\u6301\u54c1\u724c\u70ed\u5ea6\u3002<\/p>\n\n\n\n
\u7d20\u4eba\u5c42\u7ea7\u6700\u9002\u5408\u7684\u5206\u4eab\u771f\u5b9e\u7684\u4f53\u9a8c\u3001\u6652\u5355\uff0c\u8425\u9020\u4eba\u4eba\u90fd\u5728\u4f7f\u7528\u7684\u666f\u8c61\uff0c\u5f62\u6210\u793e\u4ea4\u88c2\u53d8\uff0c\u6c89\u6dc0\u54c1\u724c\u53e3\u7891\u3002<\/p>\n\n\n\n
\u5f53\u7136\uff0c\u4e0d\u540c\u5c42\u7ea7\u8fbe\u4eba\u7684\u79cd\u8349\u65b9\u5411\u548c\u5f62\u5f0f\u5e76\u975e\u56fa\u5b9a\uff0c\u4f46\u54c1\u724c\u65b9\u8981\u6709\u610f\u8bc6\u8fdb\u884c\u5185\u5bb9\u65b9\u5411\u90e8\u7f72\uff0c\u771f\u6b63\u53d1\u6325\u4e0d\u540cKOL\u6295\u653e\u6a21\u578b\u7684\u4f20\u64ad\u4f18\u52bf\u3002<\/p>\n\n\n\n
\u5176\u6b21\uff0c\u5c0f\u7ea2\u4e66\u79cd\u8349\u4ece\u5468\u671f\u6027\u800c\u8a00\uff0c\u65e5\u5e38\u5316\u79cd\u8349\u548c\u8282\u70b9\u5f0f\u8425\u9500\u4e5f\u662f\u5404\u6709\u4fa7\u91cd\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u54c1\u724c\u8be6\u60c5-\u7b14\u8bb0\u5206\u6790<\/p>\n\n\n\n
\u65e5\u5e38\u5316\u79cd\u8349\u4ee5\u79cd\u8349\u7b14\u8bb0\u4e3a\u4e3b\uff0c\u4ee5\u8ffd\u6c42\u957f\u6548\u6d41\u91cf\u4e3a\u4e3b\u3002\u8d44\u751f\u58028\u6708\u76f8\u5173\u7b14\u8bb0\u7684\u70b9\u8d5e\u6570\u51fa\u73b0\u660e\u663e\u4f4e\u8c37\u65f6\uff0c\u7d27\u63a5\u7740\u51e0\u5929\uff0c\u76f8\u5173\u7b14\u8bb0\u7bc7\u6570\u5c31\u6709\u4e00\u4e2a\u660e\u663e\u7684\u63d0\u5347\uff0c\u4fdd\u6301\u6bcf\u6708\u751a\u81f3\u662f\u6bcf\u5468\u4e4b\u95f4\u7684\u4e92\u52a8\u91cf\u503c\u3002<\/p>\n\n\n\n
\u9700\u8981\u7ef4\u6301\u7684\u4e92\u52a8\u91cf\u533a\u95f4\uff0c\u4ee5\u81ea\u5bb6\u54c1\u724c\u65e5\u5e38\u9700\u8981\u7684\u7ad9\u5185\u5916\u641c\u7d22\u8f6c\u5316\u91cf\u4e3a\u4e3b\uff0c\u7b49\u91cf\u6362\u7b97\u6210\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u4e92\u52a8\u91cf\u548c\u66dd\u5149\u3002<\/p>\n\n\n\n
\u91cd\u8981\u8425\u9500\u8282\u70b9\u5219\u662f\u79cd\u8349\u7b14\u8bb0\u548c\u6548\u679c\u5e7f\u544a\u5e76\u91cd\u3002\u5c0f\u7ea2\u4e66\u8282\u70b9\u8425\u9500\u6295\u653e\u8282\u594f\u5206\u4e3a\u56db\u4e2a\u5468\u671f\u3002\u84c4\u6c34\u671f\u4ee5\u79cd\u8349\u7b14\u8bb0\u4e3a\u4e3b\uff0c\u6d4b\u8bd5\u5185\u5bb9\u8d28\u91cf\u3002\u51b2\u523a\u671f\u5728\u786e\u8ba4\u9ad8\u4e92\u52a8ROI\u7684\u5185\u5bb9\u3001\u5173\u952e\u8bcd\u79cd\u8349\uff0c\u5e76\u914d\u5408\u6548\u679c\u5e7f\u544a\u3002\u62d4\u8349\u671f\u548c\u8fd4\u573a\u671f\u57fa\u672c\u4ee5\u6548\u679c\u5e7f\u544a\u4e3a\u4e3b\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u54c1\u724c\u8be6\u60c5-\u7b14\u8bb0\u5206\u6790<\/p>\n\n\n\n
\u4f46\u662f\u8d44\u751f\u5802\u5728618\u7684\u62d4\u8349\u671f\u548c\u8fd4\u573a\u671f\uff0c\u4f9d\u7136\u4fdd\u6301\u9ad8\u9891\u7387\u7684\u79cd\u8349\u7b14\u8bb0\uff0c\u6709\u610f\u8bc6\u7684\u5f15\u5bfc\u4e92\u52a8\u91cf\u5c0f\u7206\u53d1\u3002\u5e76\u6ca1\u6709\u9009\u62e9\u53ea\u6295\u653e\u6548\u679c\u5e7f\u544a\u3002\u79cd\u8349\u7b14\u8bb0\u548c\u6548\u679c\u5e7f\u544a\u5171\u540c\u6295\u653e\uff0c\u5f00\u59cb\u6210\u4e3a\u4e00\u79cd\u65b0\u7684\u8282\u70b9\u8425\u9500\u6a21\u5f0f\u3002<\/p>\n\n\n\n
\u79cd\u8349\u5185\u5bb9\u6d4b\u8bd5\u662f\u4e00\u4e2a\u91cd\u8981\u73af\u8282\u3002\u540c\u4e00\u4e2a\u4ea7\u54c1\u540c\u4e00\u8fbe\u4eba\u5c42\u7ea7\u7684\u6295\u653e\uff0c\u662f\u6559\u7a0b\u7c7b\u7b14\u8bb0\uff0c\u8fd8\u662f\u6d4b\u8bc4\u7c7b\u7b14\u8bb0\u3001\u4ea6\u6216\u662f\u65e5\u5e38\u5206\u4eab\u7c7b\u7b14\u8bb0\u7684ROI\u66f4\u9ad8\u5462\uff1f\u540c\u6837\u662f\u573a\u666f\u79cd\u8349\uff0c\u54ea\u4e9b\u573a\u666f\u66f4\u80fd\u5438\u5f15\u7528\u6237\u5462\uff1f\u8fd9\u4e9b\u90fd\u53ef\u4ee5\u901a\u8fc7\u9636\u6bb5\u6027 \u590d\u76d8<\/a><\/span>\u5f97\u5230\u7b54\u6848\u3002<\/p>\n\n\n\n
03 KOL\u590d\u76d8\uff0c\u9636\u6bb5\u6027\u56de\u6eaf\u4f18\u5316\uff0c\u52a9\u63a8\u54c1\u724cROI\u589e\u957f<\/h1>\n\n\n\n
8\u67081\u65e5-8\u670831\u65e5\u8d44\u751f\u5802\u5171\u6295\u653e180\u7bc7\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\uff08\u8170\u90e8\u8fbe\u4eba\u7c89\u4e1d\u91cf\u57285-50w\uff09\uff0c\u91cd\u70b9\u5bf9\u8fd9\u5176\u4e2d\u768481\u7bc7\u56fe\u6587\u7b14\u8bb0\u8fdb\u884c\u5206\u6790\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u6570\u636e\u6765\u6e90-\u5343\u74dc<\/p>\n\n\n\n
\u8d44\u751f\u5802\u57288\u6708\u7684\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\uff08\u8170\u90e8\u8fbe\u4eba\uff09\u63a8\u5e7f\u4ea7\u54c1\u5305\u62ec\u7b2c\u4e09\u4ee3\u7ea2\u8170\u5b50\u3001\u60a6\u8587\u6c34\u4e73XNever\u5948\u5a03\u5bb6\u65cf\u9650\u5b9a\u6b3e\u3001\u60a6\u8587\u6297\u7cd6\u971c\u7b49\u7b49\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7ed3\u6848\u62a5\u544a<\/p>\n\n\n\n
\u901a\u8fc7\u6295\u653e\u7ba1\u7406\u529f\u80fd\u751f\u6210\u7ed3\u6848\u62a5\u544a\u300281\u7bc7\u56fe\u6587\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\uff0c\u603b\u4e92\u52a8\u91cf4.66\u4e07\uff0c\u5355\u4e92\u52a8\u6210\u672c14.50\uff08\u5355\u4e92\u52a8\u6210\u672c=\u603b\u8d39\u7528\/\u4e92\u52a8\u603b\u6570\uff09\uff0c\u603b\u8d39\u752867.52\u4e07\uff08\u6309\u7c89\u4e1d\u91cf5%\u4f30\u7b97\uff09\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u6570\u636e\u6765\u6e90-\u5343\u74dc<\/p>\n\n\n\n
\u53ef\u4ee5\u770b\u5230\u60a6\u8587\u6297\u7cd6\u971c\u548c\u84dd\u80d6\u5b50\u7684\u4f18\u8d28\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\uff08\u5355\u4e92\u52a8\u6210\u672c\uff1c10\u89c6\u4e3a\u4f18\u8d28\uff09\u5360\u6bd4\u975e\u5e38\u9ad8\uff0c\u53cc\u53cc\u7a81\u783460%\uff0c\u54c1\u724c\u53ef\u4ee5\u6839\u636e\u8fd92\u4e2a\u4ea7\u54c1\u7684\u79cd\u8349\u5185\u5bb9\u65b9\u5411\u8fdb\u4e00\u6b65\u4f18\u5316\u91cd\u70b9\u6295\u653e\u5185\u5bb9\u3002\u5e76\u4e14\u9009\u62e9\u90e8\u5206\u4f18\u8d28KOL\u8fdb\u884c\u590d\u6295\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7ed3\u6848\u62a5\u544a-\u76f8\u5173\u6570\u636e\u53d8\u5316\u8d8b\u52bf<\/p>\n\n\n\n
8\u670815\u65e5-8\u670831\u65e5 \u76f8\u5173\u6570\u636e\u53d8\u5316\u8d8b\u52bf\u663e\u793a\uff1a\u5176\u4e2d6\u5929\u7684\u6295\u653e\u8d39\u7528\u548c\u4e92\u52a8\u91cf\u8f83\u4e3a\u8d34\u5408\uff08\u5355\u4e92\u52a8\u6210\u672c\u4f4e\uff09\uff0c\u5176\u4e2d10\u5929\u7684\u6295\u653e\u8d39\u7528\u548c\u4e92\u52a8\u6210\u672c\u504f\u79bb\u8f83\u5927\uff08\u5355\u4e92\u52a8\u6210\u672c\u9ad8\uff09\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7ed3\u6848\u62a5\u544a-\u6295\u653e\u7c7b\u578b\u5206\u6790<\/p>\n\n\n\n
\u8d44\u751f\u5802\u504f\u7231\u6295\u653e\u7c89\u4e1d\u91cf10w+\u7684\u8170\u90e8\u8fbe\u4eba\uff0c\u8fd9\u90e8\u5206KOL\u662f\u5c0f\u7ea2\u4e66\u53bb\u4e2d\u5fc3\u5316\u673a\u5236\u4e0b\u6700\u4e3a\u53d7\u76ca\u7684\u7fa4\u4f53\uff0c\u4e92\u52a8ROI\u76f8\u5bf9\u7a33\u5b9a\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7ed3\u6848\u62a5\u544a-\u6295\u653e\u7c7b\u578b\u5206\u6790<\/p>\n\n\n\n
\u5355\u7bc7\u7b14\u8bb0\u4e92\u52a8\u91cf\u5728100-500\u533a\u95f4\u7684\u4e3a\u4e3b\uff0c\u4e92\u52a8\u91cf1000\u4ee5\u4e0a\u7684\u5360\u6bd4\u7ea611%\uff0c\u6295\u653e\u4e92\u52a8\u91cf\u6574\u4f53\u5206\u5e03\u5448\u73b0\u6a44\u6984\u578b\uff0c\u4e24\u5934\u4f4e\u4e2d\u95f4\u9ad8\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7ed3\u6848\u62a5\u544a-\u53d7\u4f17\u5206\u6790<\/p>\n\n\n\n
\u8d44\u751f\u5802\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\u53d7\u4f17\u5206\u6790\u663e\u793a\uff1a\u7537\u6027\u5360\u6bd413.48%\uff0c\u4e00\u65b9\u9762\u662f\u5c0f\u7ea2\u4e66\u7537\u6027\u7528\u6237\u5360\u6bd4\u5df2\u523030%\u7684\u5f71\u54cd\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u662f\u9ed1\u8170\u5b50\u7b49\u7537\u6027\u5411\u4ea7\u54c1\u79cd\u8349\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n
\u53d7\u4f17\u5e74\u9f84\u96c6\u4e2d\u572818-34\u533a\u95f4\uff0c\u8fd9\u4e00\u4eba\u7fa4\u666e\u904d\u8ffd\u6c42\u65f6\u5c1a\u7cbe\u81f4\u7684\u751f\u6d3b\uff0c\u5177\u6709\u5f3a\u70c8\u7684\u6d88\u8d39\u9700\u6c42\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7ed3\u6848\u62a5\u544a-\u53d7\u4f17\u5206\u6790<\/p>\n\n\n\n
\u7528\u6237\u5173\u6ce8\u7126\u70b9TOP1\u4e3a\u62a4\u80a411.93%\uff0c\u8f83\u4e3a\u7cbe\u51c6\u7684\u89e6\u8fbe\u62a4\u80a4\u9700\u6c42\u4eba\u7fa4\u3002\u53d7\u4f17\u4eba\u7fa4\u6807\u7b7e\u9664\u4e86\u4e13\u6ce8\u62a4\u80a4\u515a\u5916\uff0c\u6d41\u884c\u7537\u5973\u4e5f\u662f\u91cd\u70b9\u6807\u7b7e\u3002\u8fd9\u90e8\u5206\u4eba\u7fa4\u7d27\u8ddf\u5f53\u4e0b\u65f6\u5c1a\u70ed\u95e8\u8d8b\u52bf\uff0c\u5bf9\u4e8e\u7a7f\u642d\u3001\u7f8e\u5986\u3001\u660e\u661f\u5a31\u4e50\u8d44\u8baf\u7b49\u5185\u5bb9\u5173\u6ce8\u8f83\u591a\u3002\u53ef\u4ee5\u901a\u8fc7\u8fd9\u4e9b\u7528\u6237\u611f\u5174\u8da3\u7684\u573a\u666f\u81ea\u7136\u89e6\u8fbe\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7ed3\u6848\u62a5\u544a-\u6267\u884c\u8ddf\u8fdb\u4eba\u5206\u6790<\/p>\n\n\n\n
\u6267\u884c\u8ddf\u8fdb\u4eba\u5206\u6790\u5177\u6709\u590d\u5408\u578b\u7684\u7528\u6cd5\u3002\u5373\u53ef\u7528\u6765\u5206\u6790\u4e0d\u540c\u6267\u884c\u4eba\u7b14\u8bb0\u7bc7\u6570\u3001\u4e92\u52a8\u91cf\u5360\u6bd4\uff0c\u4e5f\u53ef\u4ee5\u7528\u6237\u5206\u6790\u54c1\u724c\u65d7\u4e0b\u4e0d\u540c\u4ea7\u54c1\u7684\u6295\u653e\u5206\u6790\u3002\u60a6\u8587\u6297\u7cd6\u971c\u4e92\u52a8\u91cf\u5360\u6bd4\u4e3a32.83%\uff0c\u660e\u663e\u9ad8\u4e8e\u7b14\u8bb0\u7bc7\u6570\u5360\u6bd4\u768413.58%\uff0c\u6295\u653e\u6548\u679c\u660e\u663e\u4f18\u4e8e\u5176\u4ed6\u54c1\u7c7b\u3002<\/p>\n\n\n\n
\u8fd8\u53ef\u4ee5\u5206\u6790\u540c\u4e00\u4ea7\u54c1\u4e0d\u540c\u79cd\u8349\u5185\u5bb9\u65b9\u5411\uff08\u6bd4\u5982\u6559\u7a0b\u7c7b\u3001\u6d4b\u8bc4\u7c7b\u3001\u65e5\u5e38\u5206\u4eab\u7c7b\u3001\u597d\u7269\u63a8\u8350\u7c7b\uff09\u7684\u6570\u636e\uff0c\u751a\u81f3\u662f\u540c\u4e00\u5185\u5bb9\u65b9\u5411\u7684\u7ec6\u5206\u65b9\u5411\uff08\u4e0d\u540c\u6210\u5206\u3001\u4e0d\u540c\u573a\u666f\u7b49\uff09\uff0c\u8fdb\u800c\u4e0d\u65ad\u4f18\u5316\u63d0\u5347\u4e92\u52a8ROI\u3002 $\"\u5c0f\u7ea2\u4e66KOL\u7b5b\u9009\u3001\u6295\u653e\u3001\u590d\u76d8\u300c\u4fdd\u59c6\u7ea7\u6559\u7a0b\u300d\"$ <\/p>\n\n\n\n
\u56fe\uff5c\u5343\u74dc-\u7ed3\u6848\u62a5\u544a-\u6267\u884c\u8ddf\u8fdb\u4eba\u5206\u6790<\/p>\n\n\n\n
\u8bc4\u8bba\u7c7b\u578b\u4ee5\u4e2d\u6027\u8bc4\u8bba\u548c\u6b63\u9762\u8bc4\u8bba\u4e3a\u4e3b\uff0c\u8d1f\u9762\u8bc4\u8bba\u6781\u5c11\u3002\u8fd9\u9700\u8981\u54c1\u724c\u4e0eKOL\u5728\u54c1\u724c\u5408\u4f5c\u7b14\u8bb0\u4e0b\u53ca\u65f6\u5f15\u5bfc\u8206\u8bba\u65b9\u5411\uff0c\u70ed\u95e8\u8bc4\u8bba\u4ee5\u6b63\u9762\u8bc4\u8bba\u4e3a\u4e3b\u3002<\/p>\n\n\n\n
\u8bc4\u8bba\u8bcd\u4e91\u5219\u4ee5\u4ea7\u54c1\u8bcd\u201c\u7ea2\u8170\u5b50\u201d\u3001\u54c1\u724c\u8bcd\u201c\u8d44\u751f\u5802\u201d\u3001\u610f\u5411\u8bcd\u201c\u4e0d\u9519\u201d\u3001\u201c\u79cd\u8349\u201d\u7b49\u4e3a\u4e3b\u3002\u901a\u8fc7\u7528\u6237\u8bc4\u8bba\u53cd\u9988\uff0c\u987a\u52bf\u8c03\u6574\u4e0b\u4e00\u8f6e\u7684\u79cd\u8349\u5173\u952e\u8bcd\uff0c\u66f4\u6709\u5229\u51fb\u4e2d\u7528\u6237\u75db\u75d2\u70b9\u3002<\/p>\n\n\n\n
04 KOL\u6295\u653e\u8425\u9500\u603b\u7ed3<\/h1>\n\n\n\n
KOL\u8425\u9500\u6210\u4e3a\u6bcf\u4e00\u4e2a\u54c1\u724c\u90fd\u4e0d\u53ef\u5ffd\u89c6\u7684\u6d41\u91cf\u6c60\u3002KOL\u8425\u9500\u4ece\u7c97\u653e\u5f0f\u79cd\u8349\u5230\u7cbe\u7ec6\u5316\u8fd0\u8425\u6210\u4e3a\u65b0\u7684\u8d8b\u52bf\u3002\u54c1\u724c\u8981\u6ce8\u610f\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n\n\n\n
\u4f9d\u6258\u57fa\u7840\u6570\u636e\uff08\u7b14\u8bb0\uff09\u3001\u79cd\u8349\u8d28\u91cf\uff08\u535a\u4e3b\uff09\u3001\u4ee5\u53ca\u5546\u4e1a\u8d28\u91cf\u7b49\u4e09\u7ef4\u6a21\u578b\u7b5b\u9009\u51fa\u4f18\u8d28KOL\u3002<\/p>\n\n\n\n
\u79cd\u8349\u76ee\u7684\u51b3\u5b9a\u6295\u653e\u6a21\u578b\uff0c\u5185\u5bb9\u51b3\u5b9a\u79cd\u8349\u6548\u679c\u3002\u6839\u636e\u4e0d\u540c\u76ee\u7684\u9009\u62e9\u6295\u653e\u6a21\u578b\u548c\u90e8\u7f72\u4e0d\u540c\u65b9\u5411\u7684\u5185\u5bb9\uff0c\u66f4\u5bb9\u6613\u83b7\u5f97\u9ad8ROI\u3002<\/p>\n\n\n\n
KOL\u7cbe\u7ec6\u5316\u8fd0\u8425\u79bb\u4e0d\u5f00\u9636\u6bb5\u6027\u590d\u76d8\uff0c\u501f\u52a9\u6570\u636e\u4ea7\u54c1\u7b80\u5355\u9ad8\u6548\u7684\u4f18\u5316\u79cd\u8349\u65b9\u6848\uff0c\u5e2e\u52a9\u54c1\u724c\u66f4\u597d\u7684\u63d0\u5347\u6709\u6548GMV\u3002<\/p>\n\n\n\n
\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n
\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n
PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66\u5e73\u53f0\u63a8\u5e7f\uff1akol\/koc\u79cd\u8349\uff0c\u7b14\u8bb0\u4f18\u5316\uff0c\u8206\u60c5\uff0c\u62cd\u6444\u7b49\uff1b<\/p>\n\n\n\n
\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n
\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
\u300a\u589e\u957f\u9ed1\u5ba2\u5b98\u7f51<\/a>\u300b<\/li>
\u300a \u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350<\/a>\u300b<\/li>
\u300a \u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b<\/a>\u300b<\/li><\/ul>\n\n\n\n
\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a \u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
KOL\u4ece\u8bde\u751f\u4e4b\u59cb\uff0c\u5c31\u5177\u5907\u5f3a\u70c8\u7684\u6d41\u91cf\u5c5e\u6027\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u4e86\u66f4\u591a\u7684GMV\u3002\u672c\u6587\u68b3\u7406\u4e86\u5c0f\u7ea2\u4e66KOL\u6295\u653e\u8425\u9500\u7684\u6d41\u7a0b\u548c\u65b9\u6cd5\u8bba\uff0c\u548c\u5927\u5bb6\u4e00\u8d77\u63a2\u8ba8\u9ad8ROI\u7684\u7b56\u7565\u3002 01 KOL\u7b5b\u9009\uff0c\u8861\u91cfKOL\u79cd\u8349\u529b\u7684\u2026<\/p>\n","protected":false},"author":1,"featured_media":47731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3706],"tags":[3927,4362,3205,3575],"special":[],"class_list":["post-47730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xiaohongshu","tag-kol","tag-4362","tag-3205","tag-3575","entry"],"views":277633,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/47730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=47730"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/47730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/47731"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=47730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=47730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=47730"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=47730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}