{"id":48317,"date":"2021-10-18T20:23:35","date_gmt":"2021-10-18T12:23:35","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=48317"},"modified":"2022-01-29T19:08:00","modified_gmt":"2022-01-29T11:08:00","slug":"%e6%b7%98%e5%ae%9d%e5%b0%8f%e7%ba%a2%e4%b9%a6%ef%b9%a5%e6%8a%96%e9%9f%b3%ef%bc%9f%e4%b8%a8%e6%96%b0%e7%86%b5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/48317.html","title":{"rendered":"\u6dd8\u5b9d+\u5c0f\u7ea2\u4e66\ufe65\u6296\u97f3\uff1f\u4e28\u65b0\u71b5"},"content":{"rendered":"\n<p><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u8ba9\u201c\u79cd\u8349\u201d\u6210\u4e3a\u4e00\u79cd<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" 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alt=\"\u6dd8\u5b9d+\u5c0f\u7ea2\u4e66\ufe65\u6296\u97f3\uff1f\"\/><\/figure>\n\n\n\n<p>\u6b64\u524d\uff0c\u6dd8\u5b9d\u5728\u5185\u5bb9\u5316\u65b9\u9762\u5e03\u5c40\u5df2\u4e45\u3002<\/p>\n\n\n\n<p>2016\u5e74\u65f6\uff0c\u5f20\u52c7\u63d0\u51fa\u793e\u533a\u5316\u3001\u5185\u5bb9\u5316\u3001\u672c\u5730\u751f\u6d3b\u5316\u662f\u6dd8\u5b9d\u672a\u6765\u7684\u4e09\u5927\u6218\u7565\u65b9\u5411\uff0c\u800c\u6e05\u7406\u5185\u5bb9\u751f\u4ea7\u8005\u548c\u5546\u54c1\u751f\u4ea7\u8005\u4e4b\u95f4\u7684\u5173\u7cfb\u662f\u5176\u6218\u7565\u4e2d\u7684\u91cd\u8981\u4e00\u73af\u3002<\/p>\n\n\n\n<p>\u6dd8\u5b9d\u6700\u65e9\u7684\u5185\u5bb9\u578b\u4ea7\u54c1\u662f2013\u5e74\u63a8\u51fa\u7684\u5fae\u6dd8\uff0c\u6709\u4e86\u5fae\u6dd8\uff0c\u6d88\u8d39\u8005\u5728\u4e70\u4e1c\u897f\u7684\u540c\u65f6\u8fd8\u80fd\u201c\u901b\u8857\u201d\u548c\u5a31\u4e50\u30022018\u5e74\u4ee5\u524d\uff0c\u6dd8\u5b9d\u5728\u6253\u9020\u5185\u5bb9\u4e0a\u7684\u5c1d\u8bd5\u53ef\u5206\u4e3a\u4e24\u7c7b\uff0c\u4e00\u7c7b\u662f\u4ee5\u7231\u901b\u8857\u3001\u5fc5\u4e70\u6e05\u5355\u7b49\u56fe\u6587\u5185\u5bb9\u4e3a\u4e3b\uff0c\u53e6\u4e00\u7c7b\u662f\u4ee5\u6dd8\u5b9d\u76f4\u64ad\u4e3a\u4ee3\u8868\u7684\u89c6\u9891\u5316\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u636e\u8d22\u62a5\u4fe1\u606f\u663e\u793a\uff0c\u622a\u81f32020\u5e7412\u670831\u65e5\u768412\u4e2a\u6708\u5185\uff0c\u6dd8\u5b9d\u76f4\u64ad\u5e26\u6765\u7684GMV\u8d85\u8fc7\u4eba\u6c11\u5e014000\u4ebf\u5143\uff0c\u76f4\u64ad\u65e0\u7591\u662f\u6dd8\u5b9d\u5185\u5bb9\u5316\u6700\u4eae\u773c\u7684\u6210\u7ee9\u3002<\/p>\n\n\n\n<p>2018\u5e748\u6708\uff0c\u6dd8\u5b9d\u518d\u6b21\u6539\u7248\uff0c\u628a\u201c\u731c\u4f60\u559c\u6b22\u201d\u8c03\u6574\u5230\u9996\u9875\u7b2c\u4e8c\u5c4f\uff0c2016\u5e74\u53cc11\u201c\u731c\u4f60\u559c\u6b22\u201d\u521d\u89c1\u6210\u6548\uff0c\u4e2a\u6027\u5316\u63a8\u8350\u6d41\u91cf\u8d85\u8fc7\u641c\u7d22\u5e26\u6765\u7684\u6d41\u91cf\uff1b\u4e24\u5e74\u540e\uff0c\u201c\u731c\u4f60\u559c\u6b22\u201d\u4e0a\u5347\u81f3\u9996\u5c4f\uff0c\u5e76\u589e\u52a0\u4e86\u5927\u91cf\u89c6\u9891\u4e0e\u76f4\u64ad\u5185\u5bb9\uff0c\u70b9\u51fb\u7387\u548c\u7528\u6237\u4f7f\u7528\u65f6\u957f\u63d0\u534720%\u3002<\/p>\n\n\n\n<p>\u4f46\u56e0\u8425\u9500\u4e0e\u5185\u5bb9\u7684\u5165\u53e3\u90fd\u505c\u7559\u5728\u9996\u9875\uff0c\u6240\u4ee5\u5f7c\u65f6\u7684\u6dd8\u5b9d\u770b\u8d77\u6765\u6709\u4e9b\u201c\u4e0d\u4f26\u4e0d\u7c7b\u201d\u3002\u4e3a\u4e86\u8ba9\u5185\u5bb9\u5f52\u5185\u5bb9\uff0c\u8f6c\u5316\u5f52\u8f6c\u5316\uff0c\u6dd8\u5b9d\u63a8\u51fa\u4e86\u201c\u901b\u901b\u201d\uff0c\u653e\u5728\u4e8c\u7ea7\u9875\u9762\u3002\u5546\u5bb6\u505a\u8425\u9500\u5728\u9996\u9875\u3001\u5728\u8ba2\u9605\uff0c\u901b\u901b\u6210\u4e3a\u5546\u5bb6\u5206\u4eab\u5185\u5bb9\u3001\u57f9\u517b\u6d88\u8d39\u8005\u5bf9\u5e97\u94fa\u4fe1\u4efb\u5ea6\u7684\u9635\u5730\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8bf4\u901b\u901b\u662f\u5728\u505a\u8f6c\u5316\u4e0e\u5185\u5bb9\u7684\u533a\u9694\uff0c\u90a3\u4e48\u6b64\u6b21\u65b0\u589e\u7684\u201c\u79cd\u8349\u673a\u201d\u529f\u80fd\uff0c\u5219\u662f\u610f\u56fe\u66f4\u52a0\u76f4\u63a5\u4e14\u51c6\u786e\u7684\u51fb\u4e2d\u7528\u6237\u5a31\u4e50\u5fc3\u667a\uff0c\u5f15\u53d1\u6d88\u8d39\u8005\u5728\u5185\u5bb9\u6d41\u4e2d\u7684\u957f\u65f6\u95f4\u505c\u7559\uff0c\u4f46\u5176\u6548\u679c\u4f9d\u7136\u6709\u5f85\u9a8c\u8bc1\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u7535\u5546\u5e73\u53f0\u7684\u6dd8\u5b9d\uff0c\u4e3a\u4f55\u6267\u7740\u60f3\u8981\u6253\u9020\u201c\u8d85\u7ea7\u6d88\u8d39\u8005\u5a92\u4f53\u201d\uff1f<\/p>\n\n\n\n<p>\u5728\u5927\u4f17\u773c\u4e2d\uff0c\u6dd8\u5b9d\u4f9d\u7136\u662f\u4e2a\u7535\u5546\u8d2d\u7269APP\u3002\u5c3d\u7ba1\u6709\u7740\u6781\u5f3a\u7684\u8d27\u54c1\u8d44\u6e90\u4e0e\u7535\u5546\u6210\u4ea4\u57fa\u7840\u8bbe\u65bd\uff0c\u4f46\u4ece\u5c5e\u6027\u6765\u770b\uff0c\u6dd8\u5b9d\u7684\u81ea\u7136\u6253\u5f00\u7387\u5929\u751f\u4e0d\u5982\u5fae\u4fe1\u3001\u6296\u97f3\u7b49\u793e\u4ea4\u6216\u6cdb\u5a31\u4e50\u5e73\u53f0\uff0c\u5f88\u96be\u5728\u7ad9\u5185\u79ef\u84c4\u6d41\u91cf\u3001\u8fd0\u8425\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u5185\uff0cB\u7ad9\u3001\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u7b49\u5e73\u53f0\u90fd\u662f\u6dd8\u5b9d\u7684\u5916\u90e8\u4f9b\u8840\u6765\u6e90\uff0c\u963f\u91cc\u4e00\u65b9\u9762\u901a\u8fc7\u6295\u8d44B\u7ad9\u3001\u5c0f\u7ea2\u4e66\u5f62\u6210\u7ed1\u5b9a\u5173\u7cfb\uff0c\u53e6\u4e00\u65b9\u9762\u4e0e\u6296\u97f3\u3001\u5feb\u624b\u7b7e\u8ba2\u6d41\u91cf\u91c7\u8d2d\u5408\u7ea6\u3002<\/p>\n\n\n\n<p>\u4f46\u963f\u91cc\u6d41\u91cf\u6c60\u59cb\u7ec8\u9762\u4e34\u600e\u6837\u4ef7\u683c\u66f4\u4fbf\u5b9c\u3001\u6765\u6e90\u66f4\u5e7f\u6cdb\uff0c\u4fdd\u6301\u6301\u7eed\u6027\uff0c\u51cf\u5c11\u968f\u673a\u6027\u4e09\u5927\u7ec8\u6781\u95ee\u9898\u3002\u6b64\u756a\u60c5\u666f\u4e0b\u8ffd\u9010\u5185\u5bb9\u5bfb\u6c42\u5185\u751f\u589e\u957f 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class=\"wp-block-heading\">\u6296\u97f3\u6b65\u6b65\u7d27\u903c<\/h2>\n\n\n\n<p>\u4ece\u5185\u5bb9\u89d2\u5ea6\u770b\uff0c\u6296\u97f3\u786e\u5b9e\u6bd4\u6dd8\u5b9d\u66f4\u52a0\u63a5\u8fd1\u201c\u8d85\u7ea7\u6d88\u8d39\u5a92\u4f53\u201d\uff0c\u56e0\u4e3a\u5b83\u5929\u751f\u5c31\u662f\u5a92\u4f53\u3002\u6296\u97f3\u77ed\u89c6\u9891\u5185\u5bb9\u788e\u7247\u5316\u548c\u7528\u6237\u6ce8\u610f\u529b\u7684\u5931\u7126\u72b6\u6001\uff0c\u548c\u7535\u5546\u5929\u7136\u76f8\u914d\uff0c\u5185\u5bb9\u5438\u5f15\u529b\u5e26\u6765\u7684\u5929\u7136\u6d41\u91cf\u4f18\u52bf\uff0c\u8ba9\u6296\u97f3\u8f7b\u800c\u6613\u4e3e\u5730\u4e0e\u6dd8\u5b9d\u76f4\u64ad\u5e76\u9a7e\u9f50\u9a71\u3002<\/p>\n\n\n\n<p>2016\u5e74\uff0c\u6296\u97f3\u501f\u52a9\u77ed\u89c6\u9891\u6253\u5f00\u4e86\u7528\u6237\u77e5\u540d\u5ea6\uff0c\u4f46\u662f\u7ea2\u6781\u4e00\u65f6\u7684\u6296\u97f3\u5e76\u4e0d\u6ee1\u8db3\u4e8e\u4ec5\u9760\u4fe1\u606f\u6d41\u5e7f\u544a\u652f\u6491\u8425\u6536\u7684\u72b6\u6001\uff0c\u53c8\u4e8e2018\u5e74\uff0c\u6b63\u5f0f\u63a8\u51fa\u76f4\u64ad\u5e26\u8d27\u529f\u80fd\u3002\u4e3a\u4e86\u589e\u5f3a\u7535\u5546\u5c5e\u6027\uff0c\u6296\u97f3\u5148\u662f\u4e0a\u7ebf\u4e86\u5546\u54c1\u6a71\u7a97\u4f9b\u5546\u5bb6\u6dfb\u52a0\u7b2c\u4e09\u65b9\u4ea7\u54c1\uff0c\u540e\u7eed\u53c8\u63a8\u51fa\u6296\u97f3\u5c0f\u5e97\uff0c\u4ee5\u65b9\u4fbf\u5546\u5bb6\u5bf9\u5546\u54c1\u8fdb\u884c\u7b5b\u9009\u4e0e\u5904\u7406\u3002<\/p>\n\n\n\n<p>\u6296\u97f3\u5bf9\u7535\u5546\u6001\u5ea6\u7684\u8f6c\u53d8\uff0c\u6216\u53ef\u4ee5\u4ece\u5546\u5bb6\u5165\u9a7b\u8d44\u683c\u7684\u6539\u53d8\u4e2d\u7aa5\u89c1\u3002\u8d77\u521d\uff0c\u5f00\u901a\u6296\u97f3\u5c0f\u5e97\u9700\u8981\u662f\u6dd8\u5b9d\u3001\u5929\u732b\u6216\u4eac\u4e1c\u7b2c\u4e09\u65b9\u5e73\u53f0\u7684\u5e97\u94fa\uff1b\u6216\u8005\u6296\u97f3\u7c89\u4e1d\u5927\u4e8e\u7b49\u4e8e30\u4e07\uff0c\u897f\u74dc\u3001\u706b\u5c71\u3001\u5934\u6761\u8d26\u53f7\u7c89\u4e1d\u5927\u4e8e\u7b49\u4e8e10\u4e07\u3002<\/p>\n\n\n\n<p>\u4f46\u540e\u6765\u7684\u4e24\u5e74\uff0c\u6296\u97f3\u9646\u7eed\u964d\u4f4e\u5c0f\u5e97\u95e8\u69db\uff0c0\u7c89\u4e1d\u4e5f\u80fd\u5f00\u901a\u3002\u6bd4\u5982\u978b\u3001\u670d\u9970\u7c7b\u4e2a\u4eba\u7528\u6237\u53ea\u9700\u8981\u7f34\u7eb3500\u5143\u4fdd\u8bc1\u91d1\u5c31\u80fd\u5f00\u5e97\u3002<\/p>\n\n\n\n<p>\u4ece2020\u5e744\u67081\u65e5\u7f57\u6c38\u6d69\u7684\u9996\u79c0\u5f00\u59cb\uff0c\u6296\u97f3\u76f4\u64ad\u5f00\u59cb\u53d8\u5f97\u6fc0\u8fdb\uff0c\u63a5\u8fde\u5f00\u542f\u591a\u573a\u5927\u578b\u76f4\u64ad\u5e26\u8d27\u6d3b\u52a8\u3002\u51e0\u573a\u76f4\u64ad\u4e0b\u6765\uff0c\u6253\u5f00\u4e86\u6296\u97f3\u7535\u5546\u5316\u7684\u5927\u95e8\uff0c\u4f17\u591a\u7528\u6237\u5b8c\u6210\u6296\u97f3\u5c0f\u5e97\u7684\u521d\u6b21\u8d2d\u7269\uff0c\u6210\u529f\u57f9\u517b\u8d77\u5728\u6296\u97f3\u4e0a\u8d2d\u7269\u7684\u4e60\u60ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/10\/SmAXb21AdetL3s.png\" 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alt=\"\u6dd8\u5b9d+\u5c0f\u7ea2\u4e66\ufe65\u6296\u97f3\uff1f\"\/><\/figure>\n\n\n\n<p>\u5de6\u4fa7\u5c0f\u7ea2\u4e66\uff0c\u53f3\u4fa7\u901b\u901b\u79cd\u8349\u673a<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7684\u5d1b\u8d77\u6e90\u4e8e\u5b83\u6709\u4e00\u5957\u72ec\u6709\u7684UGC\u8fd0\u8425\u4f53\u7cfb\u3002\u65e9\u671f\uff0c\u5c0f\u7ea2\u4e66\u901a\u8fc7\u4f17\u591a\u62df\u4eba\u5316\u7684\u5b98\u65b9\u8d26\u53f7\u4e0e\u7528\u6237\u4e92\u52a8\u3001\u8425\u9020\u793e\u533a\u6c1b\u56f4\uff0c\u5f15\u5bfc\u666e\u901a\u7528\u6237\u53c2\u4e0e\u8d21\u732e\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u5185\u5bb9\u7684\u589e\u591a\uff0c2016\u5e74\u4ee5\u540e\u91c7\u7528\u5174\u8da3\u5206\u53d1\uff0c\u4f46\u8fd9\u4e00\u5206\u53d1\u673a\u5236\u4e0d\u4ee5\u7c89\u4e1d\u6570\u91cf\u4e3a\u6807\u51c6\uff0c\u4e3b\u8981\u6839\u636e\u5185\u5bb9\u8d28\u91cf\u8fdb\u884c\uff0c\u8fd9\u4e5f\u8ba9\u4e00\u90e8\u5206\u666e\u901a\u4eba\u6210\u4e3aKOL\u3002<\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u5c0f\u7ea2\u4e66\u8981\u505a\u7efc\u5408\u6027\u793e\u533a\uff0c\u9700\u8981\u8fc5\u901f\u6269\u5927\u5185\u5bb9\u8303\u56f4\u3002\u5b83\u9009\u62e9\u4e86\u548c\u4e13\u4e1a\u5185\u5bb9\u5b9a\u5236\u8005MCN\u673a\u6784\u5408\u4f5c\u3002\u8fd9\u79cd\u9009\u62e9\u4e5f\u610f\u5473\u7740\u539f\u6709\u7684\u5185\u5bb9\u673a\u5236\u5df2\u4e0d\u518d\u5408\u9002\u3002<\/p>\n\n\n\n<p>\u771f\u5b9e\u4f18\u8d28\u7684\u5185\u5bb9\uff0c\u4e00\u5ea6\u662f\u5c0f\u7ea2\u4e66\u6700\u5b9d\u8d35\u7684\u8d44\u6e90\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\uff0c\u5c0f\u7ea2\u4e66\u6240\u9762\u4e34\u7684\u6700\u4e3a\u4e25\u5cfb\u7684\u95ee\u9898\u4e4b\u4e00\u662f\uff0c\u5982\u4f55\u5728\u5185\u5bb9\u8d28\u91cf\u548c\u5546\u4e1a\u5316\u4e4b\u95f4\u5bfb\u6c42\u5e73\u8861\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5c0f\u7ea2\u4e66\u6765\u8bf4\uff0c\u79cd\u8349\u5e73\u53f0\u4e5f\u662f\u5e7f\u544a\u5929\u7136\u7684\u6e29\u5e8a\uff0c\u771f\u5b9e\u5185\u5bb9\u548c\u8f6f\u5e7f\u544a\u96be\u4ee5\u533a\u5206\uff0c\u8fd9\u5bf9\u4e8e\u597d\u4e0d\u5bb9\u6613\u57f9\u517b\u8d77\u7684\u7528\u6237\u4fe1\u4efb\u6765\u8bf4\uff0c\u662f\u975e\u5e38\u5927\u7684\u51b2\u51fb\uff0c\u80fd\u5426\u7559\u4f4f\u7528\u6237\u3001\u7ee7\u7eed\u505a\u5927\u4e5f\u53d6\u51b3\u4e8e\u6b64\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u7ef4\u62a4\u793e\u533a\u6c1b\u56f4\uff0c\u5c0f\u7ea2\u4e66\u4e0d\u662f\u6ca1\u6709\u52aa\u529b\u30022019\u5e74\uff0c\u5c0f\u7ea2\u4e66\u66fe\u5148\u540e\u5bf9MCN\u673a\u6784\u4e8eKOL\u5165\u9a7b\u95e8\u69db\u7684\u8fdb\u884c\u63d0\u9ad8\uff0c\u662f\u5426\u80fd\u633d\u6551\u4fe1\u4efb\u5371\u673a\uff0c\u7ed3\u679c\u6709\u5f85\u89c2\u671b\u3002<\/p>\n\n\n\n<p>\u53cd\u89c2\u6dd8\u5b9d\uff0c\u5929\u7136\u7684\u4ea4\u6613\u573a\u666f\u5bfc\u81f4\u76f8\u5f53\u6570\u91cf\u7684\u7528\u6237\u5bf9\u6dd8\u5b9d\u7684\u4f7f\u7528\u5fc3\u667a\u662f\u4ea4\u6613\u800c\u975e\u5a31\u4e50\uff0c\u201c\u4e07\u80fd\u7684\u5e7f\u544a\u5e73\u53f0\u201d\u548c\u201c\u771f\u5b9e\u53ef\u4fe1\u7684\u5185\u5bb9\u201d\u4e4b\u95f4\uff0c\u672c\u8eab\u5c31\u5b58\u5728\u4e00\u9053\u5929\u5811\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u6253\u9020\u5185\u5bb9\u751f\u6001\u5708\uff0c\u6dd8\u5b9d\u63a8\u51fa\u201c\u805a\u5149100\u201d\uff0c\u8ba1\u5212\u4eca\u5e74\u53cc11\u4e4b\u524d\uff0c\u5b75\u5316\u51fa100\u4f4d\u5e74\u6536\u5165\u8d85\u767e\u4e07\u7684\u4f18\u8d28\u201c\u901b\u901b\u79cd\u8349\u5b98\u201d\u3002<\/p>\n\n\n\n<p>\u4f46\u6253\u5f00\u201c\u79cd\u8349\u673a\u201d\u968f\u673a\u70b9\u51fb\u8bcd\u6761\u79cd\u8349\uff0c\u51fa\u73b0\u7684\u4e0d\u5c11\u5e16\u5b50\uff0c\u5176\u521b\u4f5c\u8005\u9664\u4e86\u5185\u5bb9\u521b\u4f5c\u8005\u5916\uff0c\u8fd8\u6709\u5546\u5bb6\u81ea\u5df1\uff0c\u4e0d\u7981\u8ba9\u4eba\u6000\u7591\uff0c\u901b\u901b\u201c\u79cd\u8349\u673a\u201d\u5230\u5e95\u662f\u597d\u7269\u79cd\u8349\u673a\uff0c\u8fd8\u662f\u5e7f\u544a\u805a\u96c6\u5730\uff1f<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u7535\u5546\u5e73\u53f0\u7684\u6dd8\u5b9d\uff0c\u60f3\u8981\u8df3\u51fa\u4f20\u7edf\u7535\u5546\u601d\u7ef4\uff0c\u5f31\u5316\u4ea4\u6613\u5c5e\u6027\uff0c\u4ece\u800c\u83b7\u53d6\u7528\u6237\u4fe1\u4efb\u611f\uff0c\u6253\u9020\u51fa\u5185\u5bb9\u7535\u5546\u8d56\u4ee5\u751f\u5b58\u7684\u793e\u533a\u6c1b\u56f4\u548c\u521b\u4f5c\u8005\u751f\u6001\uff0c\u6050\u6015\u8fd8\u6709\u5f88\u957f\u7684\u8def\u8981\u8d70\u3002<\/p>\n\n\n\n<p 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