{"id":49613,"date":"2021-11-09T14:18:12","date_gmt":"2021-11-09T06:18:12","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=49613"},"modified":"2021-11-09T16:45:14","modified_gmt":"2021-11-09T08:45:14","slug":"%e5%85%a8%e5%9f%9f%e6%88%98%e7%95%a5%e6%8b%bf%e6%8d%8f%e5%a5%bd%ef%bc%8c%e5%a4%a9%e5%a4%a9%e9%83%bd%e6%98%af%e5%8f%8c%e5%8d%81%e4%b8%80","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/49613.html","title":{"rendered":"\u5168\u57df\u6218\u7565\u62ff\u634f\u597d\uff0c\u5929\u5929\u90fd\u662f\u53cc\u5341\u4e00"},"content":{"rendered":"
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\u4e8e\u662f\u5b8c\u7f8e\u65e5\u8bb0\u5229\u7528\u81ea\u5df1\u5728\u6296\u97f3\u3001\u5feb\u624b\u3001\u5fae\u535a\u3001\u516c\u4f17\u53f7\u3001\u5c0f\u7ea2\u4e66\u3001B\u7ad9\u76842000W+\u7684\u516c\u57df\u6d41\u91cf\u4e3a\u81ea\u5df1\u7684\u79c1\u57df\u5f15\u6d41\uff0c\u800c\u4e14\u8fd8\u4e0d\u505c\u7684\u901a\u8fc7\u660e\u661f\u3001KOL\u66dd\u5149\u3001\u7f51\u7ea2\u8fbe\u4eba\u79cd\u8349\u6269\u5927\u516c\u57df\u6d41\u91cf\u4f53\u7cfb\u3002<\/section>\n
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\u5728\u79c1\u57df\u77e9\u9635\u4e2d\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u642d\u5efa\u4e86\u300c\u516c\u4f17\u53f7\u77e9\u9635\u2014\u2014\u89c6\u9891\u53f7\u77e9\u9635\u2014\u2014\u4f01\u4e1a\u5fae\u4fe1\u4e2a\u4eba\u53f7\u2014\u2014\u5c0f\u7a0b\u5e8f\u77e9\u9635\u2014\u2014\u4f01\u4e1a\u5fae\u4fe1\u7fa4\u300d<\/strong>\u7684\u95ed\u73af\u4f53\u7cfb\u3002<\/section>\n
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\n
\n
\u201c\u77e9\u9635\u201d\u4e0d\u53ea\u662f\u79c1\u57df\u7684\u5404\u4e2a\u89e6\u8fbe\u4f53\uff0c\u8fd8\u6709\u5355\u8f7d\u4f53\u4e0b\u7684\u79c1\u57df\u77e9\u9635\u3002\u4ece\u4e0b\u9762\u7684\u77e9\u9635\u53ef\u4ee5\u770b\u51fa\u6765\u5b8c\u7f8e\u65e5\u8bb0\u6574\u4e2a\u5fae\u4fe1\u8fd0\u8425\u56e2\u961f\u5728\u6bcf\u4e00\u4e2a\u627f\u8f7d\u4f53\u90fd\u505a\u4e86\u5e03\u5c40\u3002<\/p>\n<\/section>\n
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<\/section>\n<\/section>\n<\/section>\n
\n
\"\u5168\u57df\u6218\u7565\u62ff\u634f\u597d\uff0c\u5929\u5929\u90fd\u662f\u53cc\u5341\u4e00\"<\/section>\n<\/section>\n
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\u5728\u79c1\u57df\u88c2\u53d8\u8fd9\u5757\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u6700\u5e38\u89c1\u7684\u5c31\u662f\u641e\u300c\u516c\u4f17\u53f7+\u4f01\u4e1a\u5fae\u4fe1+\u793e\u7fa4+\u5c0f\u7a0b\u5e8f\u300d<\/strong>\u7684\u79c1\u57df\u73a9\u6cd5\u3002<\/section>\n
<\/section>\n
\n
\"\u5168\u57df\u6218\u7565\u62ff\u634f\u597d\uff0c\u5929\u5929\u90fd\u662f\u53cc\u5341\u4e00\"<\/section>\n<\/section>\n
\n
\n
<\/section>\n
\u8fd9\u4e2a\u73a9\u6cd5\u5927\u5bb6\u5e94\u8be5\u4e5f\u90fd\u719f\u6089\uff0c\u5c31\u662f\u201c\u5206\u4eab\u9886\u4f18\u60e0\u5238\u3001\u53cc\u65b9\u7686\u53ef\u83b7\u5f97\u201d<\/strong>\u7684\u6a21\u5f0f\u3002\u5e02\u9762\u4e0a\u7684\u62fc\u591a\u591a\u3001\u745e\u5e78\u5496\u5561<\/strong>\u7b49\u4e5f\u90fd\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\u5728\u77ed\u671f\u5185\u83b7\u5f97\u5927\u91cf\u7684\u7528\u6237\u589e\u91cf\u3002<\/section>\n
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\u53ef\u4ee5\u770b\u5230\uff0c\u8fc7\u5f80\u54c1\u724c\u4eec\u7684\u6d41\u91cf\u6253\u6cd5\uff0c\u8ffd\u6c42\u7684\u662f\u77ed\u671fROI\uff0c\u5373\u805a\u7126\u4e8e\u6d41\u91cf\u91c7\u4e70\u540e\u5e26\u6765\u7684\u5373\u65f6\u8f6c\u5316\uff0c\u56e0\u4e3a\u516c\u57df\u548c\u79c1\u57df\u662f\u5272\u88c2\u7684\uff0c\u6295\u653e\u5e73\u53f0\u662f\u5206\u6563\u7684\uff0c\u56e0\u6b64\u53ea\u80fd\u9a8c\u8bc1\u51fa\u5373\u65f6\u6548\u679c\uff0c\u540e\u7eed\u590d\u8d2d\u884c\u4e3a\u7f3a\u5c11\u5b8c\u6574\u7684\u94fe\u8def\u4f9d\u636e\uff0c\u4e5f\u5c31\u96be\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u8fd9\u4e5f\u662f\u6d41\u91cf\u8106\u5f31\u7684\u6839\u6e90\u3002<\/section>\n
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\u751a\u81f3\u54c1\u724c\u5728\u53cc\u5341\u4e00\u8702\u62e5\u964d\u4ef7\u4e5f\u662f\u8ffd\u6c42\u77edGMV\uff0c\u60f3\u5229\u7528\u5927\u4fc3\u6536\u83b7\u4e00\u6ce2\u6f02\u4eae\u7684\u8425\u4e1a\u989d\u3002<\/section>\n
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\u800c\u8fdb\u5165\u5230\u300c\u516c\u79c1\u57df\u8054\u52a8\u300d\u7684\u5168\u57df\u7ecf\u8425\u65f6\u671f\uff0c\u4f01\u4e1a\u62e5\u6709\u7684\u662f\u6210\u672c\u601d\u7ef4\uff0c\u5373\u5c06\u6210\u672c-\u6536\u76ca\u7684\u66f2\u7ebf\u62c9\u5230\u66f4\u957f\u7684\u94fe\u8def\u548c\u65f6\u95f4\u7ef4\u5ea6\uff0c\u5c06\u4ed8\u8d39\u6d41\u91cf\u7684\u6548\u76ca\u6700\u5927\u5316\uff0c\u6bcf\u4e2a\u6d41\u91cf\u4ece\u8fdb\u5165\u3001\u8f6c\u5316\u5230\u590d\u8d2d\/\u6fc0\u6d3b\uff0c\u90fd\u6709\u660e\u786e\u7684\u3001\u6301\u7eed\u7684\u94fe\u8def\u4f9d\u636e\u3001\u8c03\u4f18\u65b9\u5411<\/strong>\u3002<\/section>\n
<\/section>\n
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\u4ece\u800c\u628a\u7528\u6237\u7262\u7262\u638c\u63e1\u5728\u81ea\u5df1\u624b\u91cc\uff0c\u907f\u514d\u6d41\u91cf\u56f0\u5883\uff0c\u4e3a\u54c1\u724c\u7684\u672a\u6765\u52a0\u7801\u3002<\/section>\n
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<\/section>\n
<\/section>\n
\n
\n
\n
\n
\n
\n
\n
\n

\u4e8c\u3001<\/h3>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u53cc\u5341\u4e00\uff0c<\/strong>\u54c1\u724c\u5982\u4f55\u6784\u5efa\u5168\u57df\u7ecf\u8425\u9635\u5730\uff1f<\/strong><\/h3>\n
<\/section>\n
\u968f\u7740\u516c\u57df\u6d41\u91cf\u7684\u589e\u957f\u201c\u9650\u901f\u201d\uff0c\u5404\u5bb6\u7ade\u4e89\u6709\u9650\u7684\u8d44\u6e90\uff0c\u91c7\u4e70\u6210\u672c\u4f1a\u8d8a\u6765\u8d8a\u8d35\uff0c\u5916\u90e8\u73af\u5883\u4f1a\u5012\u903c\u4f01\u4e1a\u91cd\u65b0\u5ba1\u89c6\u6d41\u91cf\u7684\u201c\u518d\u5229\u7528\u201d\u3002<\/section>\n
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\u6b64\u65f6\uff0c\u8c01\u7387\u5148\u5c06\u6ce8\u610f\u529b\u8f6c\u79fb\u5230\u79c1\u57df\u6d41\u91cf\u7684\u7ecf\u8425\uff0c\u628a\u516c\u57df\u6d41\u91cf\u5f15\u6d41\u5230\u4e2a\u4eba\u5fae\u4fe1\u53f7\u3001\u4f01\u4e1a\u5fae\u4fe1\u53f7\u3001\u89c6\u9891\u53f7\u3001\u516c\u4f17\u53f7\u3001\u6296\u97f3\u53f7\u3001\u6dd8\u5b9d\u7c89\u4e1d\u7fa4\u3001\u5fae\u535a\u8d85\u8bdd\u793e\u533a\u7b49\uff0c\u603b\u4e4b\u4e0d\u7528\u4ed8\u8d39\uff0c\u5c31\u53ef\u4ee5\u591a\u6b21\u89e6\u8fbe\u7684\u7528\u6237\u8f7d\u4f53\u4e2d\uff0c\u8c01\u5c31\u80fd\u64ac\u52a8\u590d\u8d2d\u7387\uff0c\u8fdb\u800c\u964d\u4f4e\u6574\u4f53\u7684\u6d41\u91cf\u6210\u672c\u3002<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u5728\u53cc\u5341\u4e00\u8fd9\u4e48\u5927\u6d41\u91cf\u8fdb\u6765\u7684\u65f6\u5019\uff0c\u54c1\u724c\u53ef\u4ee5\u8d81\u52bf\u4e3a\u79c1\u57df\u505a\u597d\u5f15\u6d41<\/strong>\u3002<\/section>\n
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<\/section>\n
\u53ef\u4ee5\u662f\u5728\u6bcf\u4e2a\u5546\u54c1\u91cc\u9762\u653e\u5165\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u5305\u88f9\u5361\uff0c\u5f15\u6d41\u79c1\u57df\u3002<\/section>\n
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<\/section>\n
<\/section>\n
\u53ef\u4ee5\u662f\u505a\u597d\u6d3b\u52a8\u7b56\u5212\uff0c\u5728\u540e\u671f\u5229\u7528AI\u5916\u547c\u3001\u77ed\u4fe1\u5f15\u6d41\u79c1\u57df\u6c60\uff0c\u5ef6\u4f38\u53cc\u5341\u4e00\u7684\u70ed\u5ea6\uff0c\u63d0\u9ad8\u590d\u8d2d\u3002<\/section>\n
<\/section>\n
\u90a3\u4e9b\u65e9\u65e9\u5efa\u7acb\u79c1\u57df\u6c60\u7684\u54c1\u724c\uff0c\u4e5f\u53ef\u4ee5\u5229\u7528\u79c1\u57df\u6765\u5bf9\u516c\u57df\u505a\u4e00\u4e9b\u53cd\u54fa\u52a8\u4f5c<\/strong>\u3002\u6bd4\u5982\u53cc\u5341\u4e00\u5f00\u6218\u524d\uff1a\u5728\u81ea\u5df1\u7684\u79c1\u57df\u793e\u7fa4\u3001\u89c6\u9891\u53f7\u7b49\u9635\u5730\u505a\u4e00\u4e9b\u76f4\u64ad\u9884\u70ed\u548c\u9884\u552e\u7b49\u3002<\/section>\n
<\/section>\n
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\u505a\u597d\u516c\u79c1\u57df\u8054\u52a8\uff0c\u6784\u5efa\u5168\u57df\u8425\u9500\u9635\u5730\uff0c\u6709\u4ee5\u4e0b\u51e0\u4e2a\u6a21\u578b\u53bb\u505a\uff1a<\/section>\n
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\n
\n
\n
\n
\n

01<\/strong><\/h1>\n<\/section>\n
\n
\u76f4\u64ad+\u793e\u7fa4+\u5c0f\u7a0b\u5e8f+\u79c1\u57df\u6d41\u91cf<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
\u201c\u76f4\u64ad+\u5c0f\u7a0b\u5e8f+\u793e\u7fa4+\u79c1\u57df\u95e8\u5e97\u201d\u7ec4\u5408\u662f\u5f53\u4e0b\u516c\u79c1\u57df\u8054\u52a8\u6700\u591a\u7684\u6253\u6cd5\uff0c\u51e0\u4e4e\u6210\u4e3a\u96f6\u552e\u884c\u4e1a\u7684\u6807\u914d\u3002<\/section>\n
<\/section>\n
\u5728\u8fd9\u4e2a\u7ec4\u5408\u4e2d\uff0c\u4f01\u4e1a\u5fae\u4fe1\u53ef\u4ee5\u4f5c\u4e3a\u79c1\u57df\u6d41\u91cf\u7684\u5bb9\u5668\u548c\u8f7d\u4f53\uff0c\u793e\u7fa4\u540c\u6837\u627f\u62c5\u8fd9\u4e2a\u804c\u80fd\uff0c\u5728\u4f9b\u5e94\u6d41\u91cf\u3001\u6301\u7eed\u590d\u8d2d\u4e0a\uff0c\u4e24\u8005\u76f8\u4e92\u534f\u529b\uff0c\u5e2e\u52a9\u4f01\u4e1a\u8fdb\u884c\u7cbe\u7ec6\u5316\u3001\u9ad8\u6548\u8fd0\u8425\u3002<\/section>\n
<\/section>\n
<\/section>\n
\u800c\u5c0f\u7a0b\u5e8f\u4e0e\u76f4\u64ad\u5219\u662f\u8f6c\u5316\u5de5\u5177<\/strong>\uff0c\u4e24\u8005\u5206\u5de5\u7565\u6709\u5dee\u5f02\u3002\u5c0f\u7a0b\u5e8f\u9002\u5408\u505a\u957f\u5c3e\uff0c\u957f\u671f\u8fdb\u884c\u8f6c\u5316\u548c\u590d\u8d2d\uff0c\u76f4\u64ad\u9002\u5408\u505a\u77ed\u65f6\u95f4\u7684\u6d3b\u52a8\u53d8\u73b0<\/strong>\u3002\u8fd9\u4e24\u8005\u90fd\u5177\u6709\u540c\u6b65\u62c9\u65b0\u7684\u88c2\u53d8\u52bf\u80fd\uff0c\u56e0\u6b64\u83b7\u5f97\u7684\u65b0\u7528\u6237\uff0c\u53ef\u4ee5\u53cd\u54fa\u5230\u79c1\u57df\u6d41\u91cf\u6c60\uff0c\u6301\u7eed\u8fdb\u884c\u201c\u7eed\u822a\u201d\u3002<\/section>\n
<\/section>\n
<\/section>\n
\u7531\u6b64\u5f62\u6210\u901a\u8fc7\u95e8\u5e97\u642d\u5efa\u79c1\u57df\u6d41\u91cf\u6c60\uff0c\u518d\u901a\u8fc7\u76f4\u64ad\u7535\u5546\u3001\u793e\u7fa4\u8425\u9500\u5e2e\u52a9\u4f01\u4e1a\u5b8c\u6210\u201c\u95e8\u5e97\u5ba2\u6237\u5f15\u6d41\u81f3\u7ebf\u4e0a\u670d\u52a1\uff0c\u7ebf\u4e0a\u589e\u7c89\u56de\u6d41\u81f3\u95e8\u5e97<\/strong>\u201d\u7684\u79c1\u57df\u7535\u5546\u95ed\u73af\u3002<\/section>\n
<\/section>\n
<\/section>\n
\n
\n
\n
\n
\n

<\/h1>\n

02<\/strong><\/h1>\n<\/section>\n
\n
\u4e09\u5927\u4e3b\u6d41\u201c\u76f4\u64ad\u201d\u6a21\u5f0f\u6253\u6cd5<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
\u258d\u6a21\u5f0f\u4e00\uff1a\u901a\u8fc7\u76f4\u64ad\u95e8\u6237\u5e73\u53f0<\/strong><\/section>\n
<\/section>\n
<\/section>\n
\u8f7d\u4f53\u5982\u5feb\u624b\u3001\u6296\u97f3\u3001\u897f\u74dc\u3001\u706b\u5c71\u7b49\u77ed\u89c6\u9891\u4e3b\u6d41\u76f4\u64ad\u5e73\u53f0<\/strong>\u3002<\/section>\n
<\/section>\n
<\/section>\n
\u5229\u7528KOL\/KOC\u7f51\u7ea2\u5728\u4e3b\u6d41\u76f4\u64ad\u5e73\u53f0\u7684\u81ea\u5e26\u6d41\u91cf\uff0c\u4ee5\u76f4\u64ad\u5f62\u5f0f\u5f15\u5bfc\u6d88\u8d39\u8005\u5230\u4eac\u4e1c\u3001\u5929\u732b\u3001\u82cf\u5b81\u7b49\u7535\u5546\u6e20\u9053\u5b8c\u6210\u8d2d\u4e70<\/strong>\uff0c\u9700\u8981\u54c1\u724c\u65b9\u540c\u65f6\u5728\u7535\u5546\u6e20\u9053\u914d\u5408\u505a\u6548\u679c\u7c7b\u4fc3\u9500\uff0c\u7269\u6d41\u914d\u9001\u4e5f\u8d70\u7535\u5546\u6e20\u9053\u5e73\u53f0\u901a\u9053\u3002<\/section>\n
<\/section>\n
\u6216\u8005\u7531\u4e3b\u64ad\u56e2\u961f\u5728\u76f4\u64ad\u754c\u9762\u4e0a\u67b6\u5546\u54c1\uff0c\u5e76\u5f15\u5bfc\u6d88\u8d39\u8005\u81f3\u5e73\u53f0\u5185\u5d4c\u7535\u5546\u9875\u9762\uff08\u7c7b\u4f3c\u6dd8\u5b9d\u5e97\u5546\u5bb6\u8d2d\u4e70\u754c\u9762\uff09\u5b8c\u6210\u8d2d\u4e70\uff0c\u4f46\u9700\u7531\u5546\u5bb6\u81ea\u5df1\u6216\u4ee3\u8fd0\u8425\u670d\u52a1\u5546\u5b8c\u6210\u7269\u6d41\u914d\u9001\uff0c\u66f4\u7c7b\u4f3c\u6dd8\u5b9d\u5546\u5bb6\u552e\u8d27\u6a21\u5f0f\u3002<\/section>\n
<\/section>\n
<\/section>\n
\u540c\u65f6\uff0c\u5728\u901a\u8fc7\u76f4\u64ad\u95e8\u6237\u76f4\u64ad\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u505a\u4e00\u4e9b\u5f15\u6d41\u79c1\u57df\u7684\u52a8\u4f5c\uff0c\u5c06\u6d41\u91cf\u6c89\u6dc0\u4e0b\u6765\uff0c\u5f85\u6d41\u91cf\u6c60\u6709\u4e00\u5b9a\u89c4\u6a21\u7684\u65f6\u5019\uff0c\u5c31\u53ef\u4ee5\u5728\u79c1\u57df\u6c60\u91cc\u9762\u505a\u4e00\u4e9b\u76f4\u64ad\u9884\u70ed\u7684\u52a8\u4f5c\uff0c\u4e3a\u5356\u8d27\u8d4b\u80fd\u3002<\/section>\n
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