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\"\"\/<\/figure>\n\n\n\n

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02<\/strong><\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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03<\/strong><\/p>\n\n\n\n

\u300c\u8d4c\u573a\u300d<\/strong><\/p>\n\n\n\n

\u4e00\u4e2a\u884c\u4e1a\u5171\u8bc6\u662f\uff0c\u6bcf\u5e74\u53cc 11 \u4f1a\u90fd\u6709\u4e0d\u5c11\u54c1\u724c\u4f1a\u300c\u9635\u4ea1\u300d\u3002<\/p>\n\n\n\n

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\u4f46\u4e0d\u662f\u6240\u6709\u4eba\u90fd\u80fd\u8fd9\u4e48\u5e78\u8fd0\u3002<\/p>\n\n\n\n

\u6709\u7684\u5546\u5bb6\u4f1a\u56e0\u4e3a\u51c6\u5907\u53cc 11 \u56e4\u79ef\u5927\u91cf\u7684\u5e93\u5b58\u3001\u6216\u8005\u56e0\u4e3a\u8584\u5229\u591a\u9500\u800c\u5bfc\u81f4\u5927\u91cf\u7684\u9000\u8d27\u3001\u8d44\u91d1\u5468\u8f6c\u4e0d\u8fc7\u6765\u7b49\u95ee\u9898\u76f4\u63a5\u7834\u4ea7\u3002<\/strong>\u300c\u5546\u5bb6\u5012\u95ed\uff0c\u6b20\u5de5\u5382\u548c\u4f9b\u5e94\u5546\u7684\u94b1\u4fbf\u5f88\u96be\u652f\u4ed8\uff0c\u4e8e\u662f\u53c8\u4f1a\u628a\u5de5\u5382\u538b\u57ae\u3002\u6bcf\u5e74\u53cc 11\uff0c\u4e0d\u4ec5\u5012\u4e00\u6279\u54c1\u724c\uff0c\u8fd8\u5012\u4e00\u6279\u5de5\u5382\u3002\u300d\u674e\u6210\u4e1c\u6bcf\u5929\u8981\u548c\u5546\u5bb6\u3001\u4f9b\u5e94\u94fe\u6253\u4ea4\u9053\uff0c\u300c\u73b0\u5728\uff0c\u5de5\u5382\u3001\u4f9b\u5e94\u5546\u4eec\u56de\u5f52\u7406\u6027\u4e86\u3002\u6bd4\u5982\u6709\u7684\u4f9b\u5e94\u5546\u8fc7\u53bb\u7684\u7ed3\u8d26\u5468\u671f\u5927\u6982 10 \u5929\u5de6\u53f3\uff0c\u8d26\u671f\u4e5f\u4e0d\u662f\u5f88\u957f\uff0c\u4f46\u73b0\u5728\u57fa\u672c\u90fd\u662f\u65e5\u7ed3\u3002\u56e0\u4e3a\u4f9b\u5e94\u5546\u4e5f\u6015\uff0c\u6015\u5546\u5bb6\u5012\u95ed\u3002\u300d<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

2016 \u5e74 11 \u6708 11 \u65e5\uff0c\u5e7f\u5dde\u5cad\u5357\u7535\u5b50\u5546\u52a1\u4ea7\u4e1a\u56ed\u5458\u5de5\u52a0\u73ed\u8fce\u6218\u53cc 11 \u8d2d\u7269\u72c2\u6b22\u8282\uff0c\u80cc\u666f\u662f\u9a6c\u4e91<\/p>\n\n\n\n

\u300c\u53cc 11 \u5c31\u50cf\u4e00\u4e2a\u8d4c\u573a\uff0c\u6709\u4eba\u53d1\u8d22\uff0c\u4f46\u66f4\u591a\u7684\u662f\u8d54\u94b1\u3002\u7535\u5546\u5e73\u53f0\u5219\u76f8\u5f53\u4e8e\u8d4c\u573a\uff0c\u8d4c\u573a\u662f\u4e0d\u4f1a\u8d54\u94b1\u7684\u3002\u300d\u4ed6\u6253\u4e86\u4e2a\u6bd4\u65b9\u3002<\/p>\n\n\n\n

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\u5728\u66f4\u65e9\u4e4b\u524d\uff0c\u963f\u91cc\u5728\u7535\u5546\u9886\u57df\u62e5\u6709\u7edd\u5bf9\u7684\u5e02\u573a\u5360\u6709\u7387\uff0c\u8fd9\u79cd\u53d6\u820d\u662f\u76f8\u5bf9\u5bb9\u6613\u7684\u3002\u300c\u8d8a\u6765\u8d8a\u591a\u7684\u5546\u5bb6\u5165\u9a7b\u5230\u8fd9\u4e2a\u5929\u732b\u7684\u5e73\u53f0\u91cc\u9762\uff0c\u5bfc\u81f4\u83b7\u53d6\u6d41\u91cf\u7684\u6210\u672c\u5728\u5347\u9ad8\uff0c\u8fd9\u662f\u4e0d\u53ef\u907f\u514d\u7684\u3002\u300d\u800c\u5f53\u62fc\u591a\u591a\u3001\u4eac\u4e1c\u5e73\u53f0\u4e0a\u76f8\u5173\u7c7b\u76ee\u5f00\u59cb\u5feb\u901f\u589e\u957f\u65f6\uff0c\u90a3\u91cc\u53ef\u80fd\u62e5\u6709\u65b0\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n

2019 \u5e74 618 \u671f\u95f4\uff0c\u683c\u5170\u4ed5\u9ad8\u7ba1\u56e0\u4e3a\u62dc\u8bbf\u62fc\u591a\u591a\uff0c\u5bfc\u81f4\u5176\u5e97\u94fa\u88ab\u5929\u732b\u5c4f\u853d\uff0c\u65e0\u6cd5\u53c2\u52a0 618 \u6d3b\u52a8\uff0c\u5929\u732b\u5e73\u53f0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed1 41.05%\uff0c\u800c\u5728\u4eac\u4e1c\u7684\u9500\u91cf\u589e\u957f\u4e86 32%\u3002\u800c\u540e\uff0c\u683c\u5170\u4ed5\u8d77\u8bc9\u5929\u732b\u300c\u5e97\u5927\u6b3a\u5ba2\u300d\u3002<\/p>\n\n\n\n

\u300c2019 \u5e74\u683c\u5170\u4ed5\u8d77\u8bc9\u963f\u91cc\u4e8c\u9009\u4e00\uff08\u5177\u6709\u5212\u65f6\u4ee3\u7684\u610f\u4e49\uff09\uff0c\u5728\u6b64\u4e4b\u524d\uff0c\u5546\u5bb6\u95f9\u662f\u6ca1\u6709\u610f\u4e49\u7684\uff0c\u56e0\u4e3a\u5e73\u53f0\u5236\u5b9a\u89c4\u5219\u3001\u65e2\u662f\u8fd0\u52a8\u5458\u4e5f\u662f\u88c1\u5224\u5458\u3002\u5728\u963f\u91cc\u7edd\u5bf9\u7684\u5e02\u5360\u7387\u9762\u524d\uff0c\u5176\u4ed6\u5e73\u53f0\u65e0\u6cd5\u6311\u6218\u963f\u91cc\u5bf9\u5546\u5bb6\u7684\u628a\u63a7\u6743\u3002\u5e97\u5c0f\u4e8c\u5c31\u76f8\u5f53\u4e8e\u5de5\u5546\u5c40\u53d1\u8425\u4e1a\u6267\u7167\u7684\u4eba\u3002\u300d\u7f57\u6c49\u8868\u793a\u3002<\/p>\n\n\n\n

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\u5b9e\u9645\u4e0a\uff0c\u5373\u4fbf\u300c\u4e8c\u9009\u4e00\u300d\u6d88\u5931\uff0c\u5546\u5bb6\u7684\u7ecf\u8425\u96be\u5ea6\u4e5f\u4e0d\u4f1a\u964d\u4f4e\u3002\u7f57\u6c49\u8ba4\u4e3a\uff0c\u300c\u8fc7\u53bb\u4f60\u53ef\u80fd\u53ea\u9700\u8981\u8fd0\u8425\u5929\u732b\u4e00\u4e2a\u5e73\u53f0\uff0c\u4ee5\u540e\u4f60\u8981\u8fd0\u8425\u4eac\u4e1c\u3001\u6296\u97f3\u3001\u62fc\u591a\u591a\u7b49\u7b49\uff0c\u90a3\u4e48\u591a\u5e73\u53f0\u4f60\u90fd\u9700\u8981\u53bb\u534f\u5546\uff0c\u5c3d\u91cf\u4f53\u73b0\u4e00\u7897\u6c34\u7aef\u5e73\u7684\u59ff\u6001\uff0c\u5546\u5bb6\u9700\u8981\u4ed8\u51fa\u66f4\u591a\u7684\u4eba\u529b\u3001\u7cbe\u529b\u3001\u8d22\u529b\u2014\u2014\u6311\u6218\u6c38\u8fdc\u90fd\u5728\u3002\u300d<\/p>\n\n\n\n

04<\/strong><\/p>\n\n\n\n

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2009 \u5e74\uff0c\u5929\u732b\u524d\u8eab\u300c\u6dd8\u5b9d\u5546\u57ce\u300d\u8fc7\u5f97\u5e76\u4e0d\u7b97\u592a\u597d\uff0c\u5f7c\u65f6\u4eac\u4e1c\u3001\u51e1\u5ba2\u3001\u5e93\u5df4\u3001\u5f53\u5f53\u7b49 B2C \u7535\u5546\u5e73\u53f0\u98ce\u751f\u6c34\u8d77\uff0c\u800c\u6dd8\u5b9d\u5546\u57ce\u6b63\u7ecf\u5386\u7740\u9ad8\u7ba1\u79bb\u804c\u3001\u9500\u552e\u75b2\u8f6f\u3002<\/p>\n\n\n\n

\u4e3a\u4e86\u63d0\u632f\u6dd8\u5b9d\u5546\u57ce\u7684\u9500\u552e\u4e1a\u7ee9\uff0c\u56e2\u961f\u5f53\u5e74\u4e34\u65f6\u63a8\u51fa\u4e86\u7b2c\u4e00\u5c4a\u53cc 11\u3002\u6d3b\u52a8\u5f53\u5929\uff0c\u65f6\u4efb\u6dd8\u5b9d CFO \u7684\u5f20\u52c7\u56e0\u4e3a\u51fa\u5dee\u5e76\u4e0d\u5728\u963f\u91cc\u603b\u90e8\u7684\u6d3b\u52a8\u73b0\u573a\u3002\u90a3\u65f6\uff0c\u54c1\u724c\u5bf9\u53cc 11 \u7684\u6d3b\u52a8\u5e76\u4e0d\u4e70\u8d26\uff0c\u56e0\u6b64\u53ea\u62c9\u6765\u4e86\u674e\u5b81\u3001\u8054\u60f3\u3001\u98de\u5229\u6d66\u7b49 27 \u4e2a\u5546\u6237\uff0c\u4fc3\u9500\u7684\u903b\u8f91\u4e5f\u7b80\u5355\u7c97\u66b4\u2014\u2014\u5168\u573a\u4e94\u6298\u3002\u7136\u800c\uff0c\u9996\u5c4a\u53cc 11 \u51fa\u4e4e\u610f\u6599\u5730\u521b\u9020\u4e86 5000 \u4e07\u5143\u7684 GMV\uff0c\u300c\u6dd8\u5b9d\u5546\u57ce\u300d\u4e5f\u4ece\u6b64\u8d77\u98de\u3002<\/p>\n\n\n\n

\u6b64\u540e\uff0c\u963f\u91cc\u6bcf\u5e74\u53cc 11 \u4f1a\u7ed9\u5458\u5de5\u53d1\u7ea2\u8272\u7684\u6218\u888d T \u6064\u3002\u5728\u897f\u6eaa\u56ed\u533a\uff0c\u963f\u91cc\u4f1a\u4e3a\u5546\u5bb6\u4e34\u65f6\u817e\u51fa\u4e00\u4e9b\u4f1a\u8bae\u5ba4\u4f5c\u4e3a\u4f5c\u6218\u5ba4\u3002\u963f\u91cc\u5458\u5de5\u592a\u6781\u56de\u5fc6\uff0c\u300c\u6211\u89c1\u8fc7\u6700\u611f\u4eba\u7684\u4e00\u5e55\u662f\uff0c\u5546\u5bb6\u4e4b\u95f4\u4e92\u76f8\u95ee\u5019\uff0c\u6709\u7684\u5546\u5bb6\u81ea\u5df1\u7f16\u4e86\u4e2a\u821e\uff0c\u5f88\u50cf\u6625\u8282\u7684\u65f6\u5019\uff0c\u6240\u6709\u4eba\u542c\u89c1\u4e86\u97f3\u4e50\u5c31\u4f1a\u5f00\u59cb\u8df3\u821e\u3002\u8df3\u5b8c\u4e86\u4ed6\u4eec\u5c31\u8dd1\u5230\u522b\u7684\u5546\u5bb6\u7684\u4f5c\u6218\u5ba4\uff0c\u795d\u4eba\u5bb6\u5927\u5356\uff0c\u6240\u6709\u4eba\u4e92\u76f8\u62e5\u62b1\uff0c\u5373\u4fbf\u4ed6\u4eec\u662f\u7ade\u4e89\u5bf9\u624b\u3002\u300d<\/strong><\/p>\n\n\n\n

\u53cc 11 \u4e3a\u4ec0\u4e48\u4f1a\u6709\u8fd9\u6837\u7684\u611f\u67d3\u529b\uff1f\u592a\u6781\u8ba4\u4e3a\uff0c\u300c\u900f\u8fc7\u4e00\u4e2a\u4e0d\u65ad\u6210\u957f\u7684\u6570\u5b57\uff0c\u5b83\u603b\u5728\u6697\u793a\u7740\u6211\u4eec\u7684\u751f\u6d3b\u73af\u5883\u662f\u53ef\u4ee5\u53d8\u5f97\u8d8a\u6765\u8d8a\u597d\u7684\u3002\u5b83\u6620\u5c04\u4e86\u6211\u4eec\u5bf9\u751f\u6d3b\u3001\u5bf9\u672a\u6765\u6301\u7eed\u589e\u957f\u7684\u671f\u5f85\u3002\u300d<\/p>\n\n\n\n

\u5728\u7535\u5546\u8fd8\u662f\u65b0\u5174\u4e8b\u7269\u7684\u65f6\u4ee3\uff0c\u83b7\u5f97\u6d41\u91cf\u5c31\u610f\u5473\u7740\u589e\u957f\uff0c\u884c\u4e1a\u6253\u6cd5\u548c\u4fe1\u4ef0\u4e5f\u56e0\u6b64\u7b80\u5355\u7c97\u66b4\uff0c\u5bf9\u6570\u5b57\u589e\u957f\u7684\u8ffd\u6c42\u8fd1\u4e4e\u75f4\u8ff7\u3002\u5982\u4eca\uff0c\u7535\u5546\u7684\u57fa\u7840\u8bbe\u65bd\u8d8a\u6765\u8d8a\u6210\u719f\uff0c\u5360\u6bd4\u793e\u4f1a\u96f6\u552e\u603b\u989d 30% \u4ee5\u4e0a\uff0c\u884c\u4e1a\u65e9\u5df2\u8fdb\u5165\u9971\u548c\u7ade\u4e89\u7684\u9636\u6bb5\u3002\u6839\u636e\u6d77\u8c5a\u793e\u6570\u636e\uff0c\u963f\u91cc\u5df4\u5df4\u7684\u5e02\u573a\u4efd\u989d\u5df2\u7ecf\u4ece 2018 \u5e74\u7684 66% \u4e0b\u964d\u5230\u4e86 2020 \u5e74\u7684 56%\u3002\u8fd9\u610f\u5473\u7740\u91ce\u86ee\u751f\u957f\u7684\u65f6\u4ee3\u5df2\u7ecf\u8fc7\u53bb\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

2021 \u5e74 9 \u6708\uff0c\u674e\u4f73\u742a\u3001\u8587\u5a05\u5728\u676d\u5dde\u53c2\u52a0\u516c\u76ca\u76f4\u64ad\u6d3b\u52a8<\/p>\n\n\n\n

\u66f4\u591a\u7684\u89d2\u529b\u4ece\u524d\u7aef\u8d70\u5411\u4e86\u540e\u7aef\u670d\u52a1\u3002<\/strong>\u4eca\u5e74 4 \u6708\uff0c\u53cd\u5784\u65ad\u5904\u7f5a\u7684\u9774\u5b50\u843d\u5730\u4e4b\u540e\uff0c\u6dd8\u5b9d\u9646\u7eed\u63a8\u51fa 20 \u591a\u9879\u7ed9\u5546\u5bb6\u51cf\u8d1f\u589e\u6548\u7684\u63aa\u65bd\uff0c\u5305\u62ec\u7b80\u5316\u5f00\u5e97\u95e8\u69db\u3001\u8c03\u6574\u4fdd\u8bc1\u91d1\u653f\u7b56\u3001\u751f\u610f\u53c2\u8c0b\u7684\u6807\u51c6\u7248\u514d\u8d39\u7b49\u3002\u5728\u6d41\u91cf\u4e0d\u65ad\u88ab\u5176\u4ed6\u5e73\u53f0\u62a2\u8d70\u7684\u80cc\u666f\u4e0b\uff0c\u4ee5\u6b64\u6765\u5438\u5f15\u5546\u5bb6\u7ee7\u7eed\u628a\u7cbe\u529b\u653e\u5728\u963f\u91cc\u5e73\u53f0\u3002\u4e00\u4f4d\u521d\u521b\u7f8e\u5986\u54c1\u724c\u8d1f\u8d23\u4eba\u5766\u8a00\uff0c\u5929\u732b\u540e\u53f0\u63d0\u4f9b\u7684\u8fd0\u8425\u5de5\u5177\u76f8\u6bd4\u5176\u4ed6\u5e73\u53f0\u4f1a\u66f4\u4e30\u5bcc\u3001\u6709\u6548\u3002<\/p>\n\n\n\n

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10 \u6708 20 \u65e5\u300c\u53cc 11\u300d\u9884\u552e\u5f53\u665a\uff0c\u674e\u4f73\u742a\u76f4\u64ad\u95f4\u9500\u552e\u989d\u8fbe\u5230 106.53 \u4ebf\u5143\uff1b\u8587\u5a05 82.52 \u4ebf\u5143\uff1b\u96ea\u68a8 9.3 \u4ebf\u5143\uff1b\u70c8\u513f\u5b9d\u8d1d 1.59 \u4ebf\u5143\u3002\u5206\u5217\u4e00\u5230\u56db\u540d\u3002\u800c\u524d\u4e8c\u8005\u7684\u538b\u5012\u6027\u4f18\u52bf\u8089\u773c\u53ef\u89c1\u3002<\/p>\n\n\n\n

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\u827e\u745e\u54a8\u8be2\u62a5\u544a\u663e\u793a\uff0c2020 \u5e74\u4e2d\u56fd\u76f4\u64ad\u7535\u5546\u5e02\u573a\u89c4\u6a21\u8d85 1.2 \u4e07\u4ebf\u5143\uff0c\u5e74\u589e\u957f\u7387\u4e3a 197.0%\uff0c\u9884\u8ba1 2023 \u5e74\u76f4\u64ad\u7535\u5546\u89c4\u6a21\u5c06\u8d85\u8fc7 4.9 \u4e07\u4ebf\u5143\u3002\u963f\u91cc\u80fd\u5360\u636e\u591a\u5c11\u4efd\u989d\uff1f\u300c\u6dd8\u5b9d\u76f4\u64ad\u751f\u6001\u4e00\u76f4\u6ca1\u505a\u8d77\u6765\uff0c\u4fe9\u4eba\uff08\u674e\u4f73\u7426\u3001\u8587\u5a05\uff09\u57fa\u672c\u5784\u65ad\u4e86\uff0c\u9677\u5165\u4e86\u6076\u6027\u5faa\u73af\uff0c\u963f\u91cc\u5e94\u8be5\u4e5f\u5f88\u53d1\u6101\u3002\u300d\u7f57\u6c49\u611f\u6982\u3002<\/p>\n\n\n\n

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