{"id":50442,"date":"2021-11-22T15:27:07","date_gmt":"2021-11-22T07:27:07","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=50442"},"modified":"2021-11-22T15:27:13","modified_gmt":"2021-11-22T07:27:13","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%e7%a7%8d%e8%8d%89%e8%bf%9b%e5%8c%96%e8%ae%ba%ef%bd%9c%e5%8d%83%e7%93%9c%e6%95%b0%e6%8d%ae","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/50442.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\u79cd\u8349\u8fdb\u5316\u8bba\uff5c\u5343\u74dc\u6570\u636e"},"content":{"rendered":"\n

2021\u5e74\u53cc\u5341\u4e00\u521a\u521a\u843d\u4e0b\u5e37\u5e55\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u5f00\u59cb\u5173\u6ce85403\u4ebf\u9500\u552e\u989d\u4e4b\u5916\u7684\u4e1c\u897f\u3002\u900f\u89c6\u5c0f\u7ea2\u4e66<\/a><\/span>\u53cc11\u70ed\u95e8\u54c1\u724c\u79cd\u8349\u6570\u636e\uff0c\u6211\u4eec\u9a8c\u8bc1\u4e863\u79cd\u53ef\u884c\u6027\u8f83\u9ad8\u7684\u5c0f\u7ea2\u4e66\u79cd\u8349<\/a><\/span>\u8425\u9500\u6253\u6cd5\uff0c\u5e76\u603b\u7ed3\u4e863\u79cdKOL\u6295\u653e\u6a21\u578b\u3002<\/p>\n\n\n\n

01 <\/strong>3\u79cdKOL\u6295\u653e\u6a21\u578b<\/h2>\n\n\n\n

\u5185\u5bb9\u79cd\u8349\u65f6\u4ee3<\/h3>\n\n\n\n

KOL\u8425\u9500\u7684\u6838\u5fc3\u662f\u4f18\u8d28\u7684\u7528\u6237\u539f\u521b\u5185\u5bb9\uff0c\u6700\u57fa\u7840\u7684\u8fd8\u662fKOL\u672c\u8eab\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u5c0f\u7ea2\u4e66<\/a><\/span>\u54c1\u724c\u79cd\u8349\u8425\u9500\u7531\u4e00\u4e2a\u4e2aKOL\u77e9\u9635\u7ec4\u6210\u7684\u3002\u5728\u957f\u671f\u7684\u79cd\u8349\u5b9e\u8df5\u8fc7\u7a0b\u4e2d\uff0c\u6f14\u53d8\u51fa\u91d1\u5b57\u5854\u3001\u6a44\u6984\u578b\u3001\u4e94\u89d2\u661f\u7b49\u4e09\u79cd\u5e02\u573a\u8ba4\u53ef\u5ea6\u8f83\u597d\u7684KOL\u6295\u653e\u6a21\u578b\uff0c\u901a\u8fc7\u4ee5\u4e0b\u4e09\u4e2a\u54c1\u724c\u6848\u4f8b\uff0c\u6211\u4eec\u5c06\u4e00\u4e00\u63ed\u6653KOL\u77e9\u9635\u662f\u4e0e\u54c1\u724c\u79cd\u8349\u4e0d\u540c\u9636\u6bb5\u7684\u5185\u5bb9\u7b56\u7565\u4e4b\u95f4\u7684\u5173\u7cfb\u548c\u534f\u52a9\u3002<\/p>\n\n\n\n

02 \u7537\u751f\u7684\u5b8c\u7f8e\u65e5\u8bb0\uff1f<\/strong><\/h2>\n\n\n\n

\u5c0f\u91d1\u5b57\u5854\u6295\u653e\u6a21\u578b-\u5185\u5bb9\u6d4b\u8bd5<\/h3>\n\n\n\n

\u5c0f\u7ea2\u4e66\u5973\u6027\u5e02\u573a\u4e4b\u5916\u8fd8\u5b58\u5728\u4e00\u7247\u84dd\u6d77\uff0c\u90a3\u5c31\u662f\u201c\u4ed6\u7ecf\u6d4e\u201d\u30022021\u5e747\u6708\u6570\u636e\u663e\u793a\uff1a\u5c0f\u7ea2\u4e66\u7537\u6027\u7528\u6237\u5360\u6bd4\u5df2\u8fbe30%\u3002\u4f46\u76f8\u5bf9\u4e8e\u5973\u6027\u5bf9\u7f8e\u5986\u9886\u57df\u4e86\u89e3\uff0c\u5927\u90e8\u5206\u7537\u6027\u666e\u904d\u5b58\u5728\u8fd9\u6837\u7684\u56f0\u6270\uff1a\u4e94\u82b1\u516b\u95e8\u7684\u4ea7\u54c1\u4e0d\u77e5\u9053\u4ece\u4f55\u5165\u624b\uff1f<\/p>\n\n\n\n

\u4e00\u7ad9\u5f0f\u89e3\u51b3\u65b9\u6848\u6210\u4e3a\u6253\u52a8\u7537\u6027\u7528\u6237\u7684\u5173\u952e\u7b79\u7801\u30022021\u5e74\u53cc\u5341\u4e00\u5929\u732b\u9884\u552e\u7b2c\u4e8c\u6ce2TOP3\u54c1\u724c\u201c\u4eb2\u7231\u7537\u53cb\u201d\u4fbf\u662f\u4e3b\u6253\u65b0\u9510\u7537\u58eb\u4e00\u7ad9\u5f0f\u4e13\u4e1a\u7406\u5bb9\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

  \u56fe\uff5c\u5343\u74dc-\u54c1\u724c\u5206\u6790-\u7b14\u8bb0\u8d8b\u52bf\u5206\u6790<\/p>\n\n\n\n

\u5343\u74dc\u663e\u793a\uff1a\u54c1\u724c\u4eb2\u7231\u7537\u53cb9\u67081\u65e5-11\u670811\u65e5\u671f\u95f4\uff0c\u5f53\u65e5\u7b14\u8bb0\u7bc7\u6570\u6700\u9ad8\u4e3a21\u7bc7\uff0c\u76f8\u6bd4\u96c5\u8bd7\u5170\u9edb\u6bcf\u65e5\u52a8\u8f84\u51e0\u767e\u4e0a\u5343\u7684\u76f8\u5173\u7b14\u8bb0\u7bc7\u6570\uff0c\u4eb2\u7231\u7537\u53cb\u8fd8\u5904\u4e8e\u5c0f\u7ea2\u4e66\u6295\u653e\u521d\u671f\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

 \u56fe\uff5c\u5343\u74dc-\u54c1\u724c\u5206\u6790-\u7b14\u8bb0\u5206\u6790<\/p>\n\n\n\n

\u540c\u6bd4\u4e0a\u4e00\u5468\u671f\uff0c9\u67081\u65e5-11\u670811\u65e5\u54c1\u724c\u201c\u4eb2\u7231\u7537\u53cb\u201d\u76f8\u5173\u7b14\u8bb0\u7bc7\u6570\u4e0a\u6da8245.24%\uff0c\u5206\u4eab\u603b\u6570\u4e0a\u6da855.96%\u3002\u201c\u4eb2\u7231\u7537\u53cb\u201d\u4ece\u4eca\u5e744\u6708\u5f00\u59cb\u6295\u653e\u5c0f\u7ea2\u4e66\u5546\u4e1a\u7b14\u8bb0\uff0c\u5e76\u572810\u6708\u4e0b\u65ec\u81f311\u6708\u4e0a\u65ec\u96c6\u4e2d\u6295\u653e\u5546\u4e1a\u7b14\u8bb0\u3002\u5546\u4e1a\u7b14\u8bb0\u7684\u51fa\u73b0\uff0c\u8fd9\u662f\u4eb2\u7231\u7537\u53cb\u5e03\u5c40\u5c0f\u7ea2\u4e66\u5e73\u53f0\u7684\u9c9c\u660e\u4fe1\u53f7\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

  \u56fe\uff5c\u5343\u74dc-\u54c1\u724c\u5206\u6790-\u7b14\u8bb0\u7c7b\u578b\u5206\u5e03<\/p>\n\n\n\n

9\u67081\u65e5-11\u670811\u65e5\uff0c\u4eb2\u7231\u7537\u53cb\u76f8\u5173\u7b14\u8bb0\u5171145\u7bc7\u3002\u5176\u4e2d\uff0c\u4e2a\u4eba\u62a4\u7406\u3001\u9999\u6c34\u4e24\u5927\u5782\u76f4\u9886\u57df\u7684\u7b14\u8bb0\u7c7b\u578b\u7bc7\u6570\u5408\u8ba1\u5360\u6bd484.5%\uff0c\u5176\u4ed612\u4e2a\u7b14\u8bb0\u7c7b\u578b\u5360\u6bd415%\u5de6\u53f3\u3002\u4e2a\u4eba\u62a4\u7406\u3001\u9999\u6c34\u7b14\u8bb0\u7c7b\u578b\u4e92\u52a8\u91cf\u5360\u6bd459.58%\u3002\u5c0f\u7ea2\u4e66\u7537\u6027\u5e02\u573a\u5c1a\u5904\u4e8e\u84dd\u6d77\u9636\u6bb5\uff0c\u7528\u6237\u5fc3\u667a\u6559\u80b2\u7f3a\u4e4f\uff0c\u9700\u8981\u8fdb\u4e00\u6b65\u89e3\u9501\u5fc3\u667a\u3002

\u5185\u5bb9\u90e8\u7f72\u4e0a\uff0c\u4eb2\u7231\u7537\u53cb\u4ee5\u5f3a\u5173\u8054\u5185\u5bb9\u4e3a\u4e3b\uff0c\u8fd9\u4e00\u7b56\u7565\u9002\u5408\u5927\u90e8\u5206\u521a\u521a\u5f00\u59cb\u6295\u653e\u5c0f\u7ea2\u4e66\u7684\u54c1\u724c\u3002\u4e00\u65b9\u9762\uff0c\u901a\u8fc7\u5782\u76f4\u9886\u57df\u7684\u79cd\u8349\u5728\u5c0f\u7ea2\u4e66\u7528\u6237\u4e2d\u5efa\u7acb\u8ba4\u77e5\u5fc3\u667a\uff0c\u5f53\u7528\u6237\u63d0\u53ca\u7537\u6027\u7406\u5bb9\u76f8\u5173\u8bdd\u9898\u7684\u65f6\u5019\uff0c\u80fd\u591f\u81ea\u7136\u800c\u7136\u7684\u60f3\u8d77\u4eb2\u7231\u7537\u53cb\u7684\u4ea7\u54c1\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u4e8e\u521a\u521a\u6295\u653e\u7684\u54c1\u724c\uff0c\u5782\u76f4\u9886\u57df\u79cd\u8349\u66f4\u6709\u5229\u4e8e\u89e6\u8fbe\u7cbe\u51c6\u76ee\u6807\u4eba\u7fa4\uff0c\u4e5f\u80fd\u591f\u83b7\u5f97\u76f8\u5bf9\u7a33\u5b9a\u7684\u4e92\u52a8ROI\u3002

\u8fd9\u4e5f\u662f\u5c0f\u7ea2\u4e66\u79cd\u83491.0\u9636\u6bb5\u5178\u578b\u6253\u6cd5\u201c\u5f3a\u5173\u8054\u5185\u5bb9\u548c\u53d7\u4f17\u7cbe\u7ec6\u5316\u201d\u3002\u8fd9\u7c7b\u578b\u5185\u5bb9\u7684\u5408\u4f5c\u95e8\u69db\u76f8\u5bf9\u8f83\u4f4e\uff0c\u4f46\u5f3a\u5173\u8054\u5185\u5bb9\u548c\u89e6\u8fbe\u7684\u7528\u6237\u5341\u5206\u7cbe\u51c6\uff0c\u6548\u679c\u8f83\u4e3a\u7a33\u5b9a\u3002\u5341\u5206\u9002\u5408\u54c1\u724c\u524d\u671f\u79cd\u8349\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

   \u56fe\uff5c\u5343\u74dc<\/p>\n\n\n\n

\u4eb2\u7231\u7537\u53cb\u5728\u79cd\u83491.0\u9636\u6bb5\u524d\u671f\u4ee5\u5185\u5bb9\u6d4b\u8bd5\u4e3a\u4e3b\u8981\u76ee\u7684\u3002\u8fbe\u4eba\u6295\u653e\u4ee5\u7d20\u4eba\u4e3a\u4e3b\uff0c\u5176\u6b21\u662f\u521d\u7ea7\u8fbe\u4eba\uff08\u4ec5\u7edf\u8ba1\u7c89\u4e1d\u91cf1000\u4ee5\u4e0a\u8fbe\u4eba\u53d1\u5e03\u7684\u76f8\u5173\u7b14\u8bb0\uff09\u3002\u5546\u4e1a\u7b14\u8bb0\u540c\u6837\u662f\u521d\u7ea7\u8fbe\u4eba\u5c45\u591a\uff0c\u5c5e\u4e8e\u5c0f\u91d1\u5b57\u5854\u6295\u653e\u6a21\u578b\u3002\u9075\u5faa\u81ea\u4e0a\u800c\u4e0b\u7684\u4f20\u64ad\u5b66\u539f\u7406\uff0c\u5f62\u6210\u8170\u90e8\u3001\u521d\u90e8\u8fbe\u4eba\u79cd\u8349-\u5927\u91cf\u7d20\u4eba\u8ddf\u98ce\u5206\u4eab\u7684\u4f20\u64ad\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

   \u56fe\uff5c\u5343\u74dc-\u7b14\u8bb0\u5206\u6790-\u6570\u636e\u6982\u89c8<\/p>\n\n\n\n

\u540c\u65f6\uff0c\u4eb2\u7231\u7537\u53cb\u5341\u5206\u4e86\u89e3\u5c0f\u7ea2\u4e66\u65b0\u73a9\u6cd5\u3002\u54c1\u724c\u8d26\u53f7\u8fd130\u5929\u53d1\u5e03\u7b14\u8bb017\u7bc7\uff0c\u76f8\u5f53\u4e8e\u6bcf2\u5929\u4e00\u7bc7\uff0c\u968f\u7740\u516c\u57df\u6d41\u91cf\u7684\u6c47\u805a\uff0c\u54c1\u724c\u8d26\u53f7\u7684\u5185\u5bb9\u4f1a\u6210\u4e3a\u8425\u9500\u79cd\u8349\u662f\u5426\u5f62\u6210\u8f6c\u5316\u7684\u91cd\u8981\u5f71\u54cd\u56e0\u7d20\u3002\u8fd9\u4e5f\u662f\u5c0f\u7ea2\u4e66\u53f7\u5e97\u4e00\u4f53\u65f6\u4ee3BC\u76f4\u8fde\u7684\u5173\u952e\uff0c\u54c1\u724c\u8d26\u53f7\u7684\u5185\u5bb9\u6c89\u6dc0\u4e3a\u540e\u7eed\u7684\u5f15\u6d41\u8f6c\u5316\u505a\u597d\u94fa\u57ab\u3002

\u5177\u6709\u5e7f\u544a\u57fa\u56e0\u4f18\u52bf\uff08\u56e2\u961f\u66fe\u4e3a\u4e00\u7ebf\u5927\u724c\u670d\u52a1\uff09\u7684\u4eb2\u7231\u7537\u53cb\uff0c\u5bf9\u4e8e\u8425\u9500\u7b56\u7565\u3001\u5185\u5bb9\u6709\u5176\u654f\u9510\u7684\u6d1e\u5bdf\u529b\u3002\u5b9a\u4f4d\u7537\u6027\u7f8e\u5986\u4e2a\u62a4\u8d5b\u9053\u7684\u4eb2\u7231\u7537\u53cb\uff0c\u5728\u5168\u7f51\u53d6\u5f97\u826f\u597d\u6210\u7ee9\u4e4b\u540e\uff0c\u4e5f\u5f00\u59cb\u7784\u51c6\u4e86\u5c0f\u7ea2\u4e66\u3002\u8fd9\u663e\u7136\u5e76\u4e0d\u662f\u4e00\u6b65\u95f2\u68cb\uff0c\u5c0f\u7ea2\u4e66\u7684\u7537\u6027\u8d5b\u9053\u6216\u8005\u5df2\u7ecf\u5177\u5907\u5b55\u80b2\u65b0\u9510\u54c1\u724c\u7684\u571f\u58e4\u3002<\/p>\n\n\n\n

03 \u4e3b\u63a8\u7206\u54c1\uff0c\u6253\u900f\u4e00\u4e2a\u573a\u666f<\/strong><\/h2>\n\n\n\n

\u5927\u91d1\u5b57\u5854\u6295\u653e\u6a21\u578b-\u5b8c\u6574\u4f20\u64ad\u94fe\u8def<\/strong><\/h3>\n\n\n\n

\u63d0\u8d77\u53e3\u8154\u62a4\u7406\u54c1\u724c\uff0c\u4f60\u53ef\u4ee5\u4f1a\u60f3\u8d77\u9ad8\u9732\u6d01\u3001\u9ed1\u4eba\u3001\u4e91\u5357\u767d\u836f\u7b49\u7b49\u4f20\u7edf\u54c1\u724c\uff0c\u4f46\u662f\u63d0\u5230\u6f31\u53e3\u6c34\uff0c\u90a3\u4e48\u4f60\u4e00\u5b9a\u4e0d\u4f1a\u5ffd\u7565\u53c2\u534a\u3002\u6210\u7acb\u4e8e2018\u5e74\u7684\u53c2\u534a\uff0c\u4ee5\u5176\u72ec\u7279\u7684\u7206\u54c1\u6253\u6cd5\u57282021\u5e74\u53cc11\u62ff\u4e0b\u5929\u732b\u6f31\u53e3\u6c34\u7ec6\u5206\u7c7b\u76eeTOP1\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u56fe\uff5c\u5343\u74dc-\u7b14\u8bb0\u8d8b\u52bf\u5206\u6790<\/p>\n\n\n\n

\u5343\u74dc\u663e\u793a\uff1a9\u67081\u65e5-11\u670811\u65e5\u53c2\u534a\u76f8\u5173\u7b14\u8bb0723\u7bc7\u3002\u572810\u670820\u65e5-10\u670830\u65e5\u671f\u95f4\u7b14\u8bb0\u7bc7\u6570\u8fdc\u9ad8\u4e8e\u65e5\u5e38\u5316\u79cd\u8349\u9636\u6bb5\u7684\u65e5\u5747\u6295\u653e\u3002\u5e76\u57289\u670812\u65e5\u30019\u670824\u65e5\u300110\u670812\u65e5-11\u67084\u65e5\u671f\u95f4\u9891\u9891\u51fa\u73b0\u4e92\u52a8\u91cf\uff08\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u6536\u85cf\uff09\u5cf0\u503c\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

 \u56fe\uff5c\u6570\u636e\u6765\u6e90-\u5343\u74dc<\/p>\n\n\n\n

\u53c2\u534a\u901a\u8fc7\u6253\u9020\u76ca\u751f\u83cc\u6f31\u53e3\u6c34\u7b49\u7206\u54c1\u6765\u5feb\u901f\u62a2\u5360\u5c0f\u7ea2\u4e66\u7528\u6237\u5fc3\u667a\u3002\u5343\u74dc\u663e\u793a\uff1a9\u67081\u65e5-11\u670811\u65e5\u7ec4\u5408\u5173\u952e\u8bcd\u201c\u53c2\u534a \u6f31\u53e3\u6c34\u201d\u548c\u201c\u53c2\u534a \u7206\u73e0\u201d\u7684\u7b14\u8bb0\u57fa\u672c\u4e0a\u5404\u5360\u4e86\u4e00\u534a\u3002\u6574\u4f53\u6295\u653e\u56f4\u7ed5\u6f31\u53e3\u6c34\u548c\u7206\u73e0\u4e24\u4e2a\u7ec6\u5206\u4ea7\u54c1\u8fdb\u884c\u79cd\u8349\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

 \u56fe\uff5c\u5343\u74dc-\u7b14\u8bb0\u7c7b\u578b\u5206\u5e03<\/p>\n\n\n\n

\u54c1\u724c\u5206\u6790\u663e\u793a\uff1a\u53c2\u534a\u76f8\u5173\u7b14\u8bb0\u5206\u7c7b\u4e2d\uff0c\u4e2a\u4eba\u62a4\u7406\u7c7b\u578b\u7b14\u8bb0\u7bc7\u6570\u5360\u6bd481.37%\uff0c\u4fdd\u5065\u54c1\u7c7b\u578b\u7b14\u8bb0\u7bc7\u6570\u5360\u6bd44.3%\uff08\u5b9e\u9645\u4e3a\u201c\u53c2\u534a\u76ca\u751f\u83cc\u542b\u7247\u201d\u79cd\u8349\uff09\u3002\u4f46\u4e2a\u4eba\u62a4\u7406\u7c7b\u578b\u7b14\u8bb0\u4e92\u52a8\u91cf\u4e3a57.97%\uff0c\u4e0e\u7b14\u8bb0\u7bc7\u6570\u5360\u6bd4\u76f8\u5dee\u8f83\u8fdc\u3002\u4e14\u4fdd\u5065\u54c1\u3001\u7f8e\u98df\u3001\u5408\u96c6\u7b49\u7b14\u8bb0\u7c7b\u578b\u4e92\u52a8\u91cf\u5360\u6bd4\u8f83\u9ad8\u3002

\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u53c2\u534a\u5728\u5782\u76f4\u9886\u57df\u7684\u79cd\u8349\u6548\u679c\u6b63\u5728\u51cf\u5f31\u3002\u8fd9\u662f\u5c0f\u7ea2\u4e66\u54c1\u724c\u79cd\u83492.0\u9636\u6bb5\u666e\u904d\u9047\u5230\u7684\u95ee\u9898\uff1a\u5f3a\u5173\u8054\u5185\u5bb9\u79cd\u8349\u5e26\u6765\u7684\u6d41\u91cf\u589e\u957f\u53d8\u7f13\u3002\u4e00\u65b9\u9762\uff0c\u53ef\u4ee5\u89e6\u8fbe\u7684\u7cbe\u51c6\u4eba\u7fa4\u77ed\u671f\u5185\u63a5\u8fd1\u9971\u548c\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u66f4\u591a\u7684\u54c1\u7c7b\u54c1\u724c\u8fdb\u5165\u5e02\u573a\uff0c\u5185\u5bb9\u51fa\u73b0\u540c\u8d28\u5316\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5206\u6563\u4e86\u7cbe\u51c6\u4eba\u7fa4\u7684\u6ce8\u610f\u529b\u3002

\u6b64\u65f6\uff0c\u54c1\u724c\u9700\u8981\u501f\u52a9\u535a\u4e3b\u4eba\u8bbe\u4f18\u52bf\uff0c\u901a\u8fc7\u573a\u666f\u5316\u8425\u9500\uff0c\u66f4\u4e3a\u5e7f\u6cdb\u7684\u89e6\u8fbe\u6f5c\u5728\u76ee\u6807\u4eba\u7fa4\u3002\u6bd4\u5982\u5348\u9910\u540e\u7684\u53e3\u8154\u6e05\u6d01\uff0c\u51fa\u95e8\u65c5\u884c\u7684\u53e3\u8154\u6e05\u6d01\u7b49\u7b49\u3002\u5c06\u4ea7\u54c1\u529f\u80fd\u5177\u4f53\u5316\u5230\u5b9e\u9645\u7684\u5e94\u7528\u573a\u666f\u4e2d\u8fdb\u884c\u79cd\u8349\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

  \u56fe\uff5c\u5343\u74dc-\u5185\u5bb9\u5173\u952e\u8bcd\u5206\u6790<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u53ef\u4ee5\u901a\u8fc7\u7279\u6b8a\u5f62\u8c61\u6216\u7b26\u53f7\u7b49\u63d0\u5347\u4ea7\u54c1\u7684\u8fa8\u8bc6\u5ea6\u3002\u6bd4\u5982\u7ea2\u8170\u5b50\u3001\u5c0f\u68d5\u74f6\u3001\u5927\u773c\u7cbe\u534e\u7b49\u7b49\uff0c\u79cd\u8349\u5185\u5bb9\u5173\u952e\u8bcd\u5206\u5e03TOP3\uff1a\u201c\u53c2\u534a\u795e\u4ed9\u6f31\u53e3\u6c34\u201d\u7b14\u8bb0\u7bc7\u6570232\u7bc7\uff0c\u5c06\u8fd1\u4e09\u5206\u4e4b\u4e00\u7684\u7b14\u8bb0\u5747\u6709\u63d0\u53ca\u3002\u662f\u53c2\u534a9\u6708\u4efd\u4ee5\u6765\u91cd\u70b9\u79cd\u8349\u8425\u9500\u7684\u65b9\u5411\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

  \u56fe\uff5c\u6570\u636e\u6765\u6e90-\u5343\u74dc<\/p>\n\n\n\n

\u5bf9\u4e8e\u53c2\u534a\u800c\u8a00\uff0c\u4ea7\u54c1\u5373\u54c1\u724c\uff0c\u9700\u8981\u96c6\u4e2d\u529b\u91cf\u91cd\u70b9\u4e3b\u63a8\u4ea7\u54c1\u3002\u521d\u7ea7\u53ca\u4ee5\u4e0a\u8fbe\u4eba\u5360\u6bd4\u660e\u663e\u63d0\u5347\uff0c\u5e76\u4e14\u8fd8\u6709\u5c11\u91cf\u5934\u90e8\u8fbe\u4eba\u548c\u77e5\u540dKOL\u3002\u53c2\u534a\u8fbe\u4eba\u6295\u653e\u6a21\u578b\u63a5\u8fd1\u4e8e\u6807\u51c6\u91d1\u5b57\u5854KOL\u6295\u653e\u6a21\u578b\u3002\u8fd9\u662f\u5c0f\u7ea2\u4e66\u54c1\u724c\u79cd\u83492.0\u9636\u6bb5\u7684\u4e3b\u8981\u6295\u653e\u6a21\u578b\u3002\u5f62\u6210\u5934\u90e8\u8fbe\u4eba\u3001\u77e5\u540dKOL\u5e26\u52a8\u8bdd\u9898\uff0c\u8170\u90e8\u3001\u521d\u7ea7\u8fbe\u4eba\u5f3a\u529b\u79cd\u8349\uff0c\u7d20\u4eba\u8ddf\u98ce\u7684\u5b8c\u6574\u4f20\u64ad\u94fe\u8def\u3002

\u53c2\u534a\u7206\u54c1\u6253\u6cd5\u7684\u6210\u529f\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4f50\u8bc1\u4e86\u79cd\u8349\u8425\u9500\u7684\u9b45\u529b\u5728\u4e8e\u80fd\u57281\uff08\u4ea7\u54c1\uff09\u540e\u9762\u52a0\u4e0a\u65e0\u6570\u4e2a0\uff0c\u901a\u8fc7\u6253\u9020\u7206\u54c1\u4ece\u800c\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002

\u65b0\u9510\u54c1\u724c\u53ef\u4ee5\u627e\u51fa\u4e00\u6b3e\u81ea\u5bb6\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ea7\u54c1\uff0c\u5728\u7ec6\u5206\u8d5b\u9053\u6253\u900f\uff0c\u4ece\u800c\u5360\u636e\u8be5\u8d5b\u9053\u7684\u54c1\u724c\u5fc3\u667a\u8ba4\u77e5\u3002<\/p>\n\n\n\n

04 \u5145\u5206\u53d1\u6325\u535a\u4e3b\u4eba\u8bbe\u4f18\u52bf<\/strong><\/h2>\n\n\n\n

\u6a44\u6984\u5f62\u6295\u653e\u6a21\u578b-\u9ad8ROI\u6253\u6cd5<\/strong><\/h3>\n\n\n\n

\u53cc11\u5929\u732b\u7f8e\u5986\u67093\u4e2a\u54c1\u724c\u6210\u4ea4\u8d8520\u4ebf\uff0c\u5206\u522b\u662f\u6b27\u83b1\u96c5\u3001\u96c5\u8bd7\u5170\u9edb\u3001\u5170\u853b\u3002\u96c5\u8bd7\u5170\u9edb\u662f\u5c0f\u7ea2\u4e66\u7684\u201c\u91cd\u5ea6\u7528\u6237\u201d\uff0c\u5e38\u5e74\u51fa\u73b0\u5546\u4e1a\u6295\u653e\u699c\u524d\u5217\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u56fe\uff5c\u5343\u74dc-\u5546\u4e1a\u6295\u653e\u699c<\/p>\n\n\n\n

10\u6708\u96c5\u8bd7\u5170\u9edb\u518d\u6b21\u767b\u9876\u5546\u4e1a\u6295\u653e\u699cTOP1\u3002\u5546\u4e1a\u7b14\u8bb0\u4e92\u52a8\u91cf\u603b\u91cf48.83\u4e07\uff0c\u76f8\u5173\u5408\u4f5c\u8fbe\u4eba561\u540d\u3002\u96c5\u8bd7\u5170\u9edb\u7b49\u56fd\u9645\u77e5\u540d\u54c1\u724c\u5bf9\u5c0f\u7ea2\u4e66\u91cd\u89c6\u662f\u6bcb\u5eb8\u7f6e\u7591\u7684\u3002\u4f5c\u4e3a\u5c0f\u7ea2\u4e66\u79cd\u8349\u6210\u719f\u671f\u7684\u54c1\u724c\uff0c\u96c5\u8bd7\u5170\u9edb\u53c8\u6709\u90a3\u4e9b\u503c\u5f97\u5b66\u4e60\u7684\u5730\u65b9\u5462\uff1f<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

  \u56fe\uff5c\u5343\u74dc-\u7b14\u8bb0\u5206\u6790<\/p>\n\n\n\n

\u5343\u74dc\u663e\u793a\uff1a9\u67081\u65e5-11\u670811\u65e5\u96c5\u8bd7\u5170\u9edb\u76f8\u5173\u7bc7\u6570\u540c\u6bd4\u589e\u957f69.10%\uff0c\u4e92\u52a8\u91cf\u603b\u6570\u540c\u6bd4\u589e\u957f49.20%\uff0c\u5206\u4eab\u603b\u6570\u589e\u957f136.07%\u3002\u4fdd\u6301\u9ad8\u9891\u7387\u7684\u65e5\u5e38\u5316\u8425\u9500\uff0c\u5e76\u5728\u91cd\u5927\u8425\u9500\u8282\u70b9\u52a0\u5927\u7684\u6295\u653e\u5bc6\u5ea6\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

   \u56fe\uff5c\u5343\u74dc-\u7b14\u8bb0\u7c7b\u578b\u5206\u5e03<\/p>\n\n\n\n

\u7b14\u8bb0\u5206\u7c7b\u7bc7\u6570\u540c\u6837\u96c6\u4e2d\u5728\u62a4\u80a4\u3001\u5f69\u5986\u548c\u7f8e\u5986\u5408\u96c6\u7b49\u5782\u76f4\u9886\u57df\u3002\u4f46\u4e92\u52a8\u91cf\u5360\u6bd4\u57fa\u672c\u4e0e\u7bc7\u6570\u5360\u6bd4\u76f8\u5f53\uff1b\u751a\u81f3\u5f69\u5986\u7684\u4e92\u52a8\u91cf\u6bd4\u7bc7\u6570\u5360\u6bd4\u66f4\u9ad8\u3002

\u79cd\u83493.0\u9636\u6bb5\u7684\u54c1\u724c\uff0c\u9664\u4e86\u5782\u76f4\u65b9\u5411\u548c\u573a\u666f\u5316\u79cd\u8349\u4e4b\u5916\uff0c\u66f4\u52a0\u91cd\u8981\u7684\u4e00\u70b9\u662f\u627e\u5230\u4e0e\u54c1\u724c\u8c03\u6027\u76f8\u7b26\u7684\u8fbe\u4eba\u8fdb\u884c\u79cd\u8349\u3002\u901a\u8fc7\u535a\u4e3b\u4eba\u8bbe\u4f20\u9012\u54c1\u724c\u7684\u8c03\u6027\u3001\u5185\u6db5\u4ee5\u53ca\u60c5\u611f\u4ef7\u503c\uff0c\u5145\u5206\u5c55\u793a\u54c1\u724c\u7279\u6027\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

   \u56fe\uff5c\u5343\u74dc-\u7b14\u8bb0\u76f8\u5173\u8bc4\u8bba<\/p>\n\n\n\n

\u8fd9\u7bc7\u96c5\u8bd7\u5170\u9edb\u5546\u4e1a\u7b14\u8bb0\u901a\u8fc7\u804c\u573a\u4e0d\u5982\u610f\u7684\u5c0f\u5267\u573a\u6f14\u7ece\u548c\u6700\u540e\u7684\u6696\u5fc3\u60c5\u8282\uff0c\u8d4b\u4e88\u4ea7\u54c1\u66f4\u591a\u7684\u60c5\u611f\u4ef7\u503c\u3002\u96c5\u8bd7\u5170\u9edb\u7ea2\u77f3\u69b4\u6d01\u989c\u6cb9\u5378\u6389\u7684\u4e0d\u53ea\u662f\u5168\u8138\u5986\u5bb9\uff0c\u8fd8\u6709\u4e00\u5929\u7684\u8d1f\u9762\u60c5\u7eea\u3002

\u6b63\u5982\u7b14\u8bb0\u6587\u6848\u6240\u8a00\uff1a\u201c\u751f\u6d3b\u5f88\u96be\uff0c\u4f46\u4f60\u4e00\u51fa\u73b0\uff0c\u5c31\u8db3\u4ee5\u7167\u4eae\u6211\u7684\u6574\u4e2a\u4e16\u754c\u3002\u5728\u4f60\u9762\u524d\uff0c\u6211\u7ec8\u4e8e\u53ef\u4ee5\u5378\u4e0b\u6240\u6709\u4f2a\u88c5\u3002\u201d\u540c\u65f6\uff0c\u4e5f\u662f\u76f8\u7231\u7684\u4eba\u5728\u4eba\u751f\u8def\u4e0a\u76f8\u4e92\u6276\u6301\u7684\u7f29\u5f71\uff0c\u4eea\u5f0f\u611f\u6ee1\u6ee1\u3002

\u8bc4\u8bba\u70ed\u8bcdTOP10\u9664\u4e86\u63d0\u53ca\u535a\u4e3b\u7684\u201c\u4e09\u91d1\u201d\u5916\uff0c\u201c\u73b0\u5b9e\u201d\u3001\u201c\u770b\u54ed\u4e86\u201d\u3001\u201c\u597d\u53ef\u7231\u201d\u7b49\u8ba4\u53ef\u6027\u8bc4\u4ef7\u63a5\u8e35\u800c\u6765\u3002\u5bf9\u4e8e\u96c5\u8bd7\u5170\u9edb\u7b49\u5c0f\u7ea2\u4e66\u6df1\u5ea6\u79cd\u8349\u54c1\u724c\u800c\u8a00\uff0c\u9664\u4e86\u5f3a\u5173\u8054\u5185\u5bb9\u548c\u5f31\u5173\u8054\u5185\u5bb9\uff0c\u66f4\u9700\u8981\u80fd\u591f\u5f70\u663e\u54c1\u724c\u8c03\u6027\u548c\u60c5\u611f\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u4ee5\u6b64\u6253\u9020\u5dee\u5f02\u5316\u5356\u70b9\u548c\u63d0\u5347\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

   \u56fe\uff5c\u6570\u636e\u6765\u6e90-\u5343\u74dc<\/p>\n\n\n\n

9\u67081\u65e5-11\u67081\u65e5\u96c5\u8bd7\u5170\u9edb\u5546\u4e1a\u7b14\u8bb0\u8fbe\u4eba\u5206\u5e03\u663e\u793a\uff1a\u8170\u90e8\u8fbe\u4eba\u5360\u6bd481.17%\uff0c\u6574\u4f53\u5206\u5e03\u63a5\u8fd1\u6a44\u6984\u578b\u6295\u653e\u6a21\u578b\u3002\u8170\u90e8\u8fbe\u4eba\u4f5c\u4e3a\u5c0f\u7ea2\u4e66\u53bb\u4e2d\u5fc3\u5316\u4f53\u5236\u4e0b\uff0c\u6700\u4e3a\u53d7\u76ca\u7684\u8fbe\u4eba\u7fa4\u4f53\uff0c\u80fd\u591f\u5728\u5e73\u53f0\u6d41\u91cf\u673a\u5236\u4e0b\u66f4\u597d\u83b7\u53d6\u8f83\u9ad8\u4e92\u52a8ROI\u3002\u662f\u5c0f\u7ea2\u4e66\u5934\u90e8\u54c1\u724c\u6700\u559c\u6b22\u6295\u653e\u7684\u8fbe\u4eba\u5c42\u7ea7\u3002

\u76f8\u5bf9\u91d1\u5b57\u5854\u6295\u653e\u6a21\u578b\uff0c\u6a44\u6984\u578b\u6295\u653e\u6a21\u578b\u66f4\u52a0\u9002\u5408\u5728\u5c0f\u7ea2\u4e66\u5df2\u7ecf\u5177\u5907\u4e00\u5b9a\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002\u5373\u5904\u4e8e\u79cd\u83493.0\u9636\u6bb5\u7684\u54c1\u724c\uff0c\u5728\u5f3a\u5173\u8054\u5185\u5bb9\u548c\u5f31\u5173\u8054\u5185\u5bb9\u79cd\u8349\u76f8\u5bf9\u9971\u548c\u7684\u60c5\u51b5\u4e0b\uff0c\u7740\u91cd\u901a\u8fc7\u535a\u4e3b\u4eba\u8bbe\u4f20\u9012\u54c1\u724c\u8c03\u6027\u3001\u63d0\u5347\u4ea7\u54c1\u60c5\u611f\u4ef7\u503c\u3002

\u5728\u8fd9\u4e00\u65b9\u9762\uff0c\u8170\u90e8\u8fbe\u4eba\u4f18\u52bf\u66f4\u52a0\u660e\u663e\u3002\u5979\u4eec\u66f4\u52a0\u61c2\u5f97\u5c55\u793a\u4eba\u8bbe\u4f18\u52bf\uff0c\u5851\u9020\u54c1\u724c\u5f62\u8c61\uff1b\u4e14\u8170\u90e8\u8fbe\u4eba\u4e92\u52a8ROI\u8f83\u9ad8\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

  \u56fe\uff5c\u5343\u74dc<\/p>\n\n\n\n

\u4e94\u89d2\u661f\u6295\u653e\u6a21\u578b\uff0c\u5219\u5c5e\u4e8e\u54c1\u724c\u76ee\u6807\u578b\u6295\u653e\u7684\u4ea7\u7269\u3002\u4e0d\u8fc7\u5206\u8ffd\u6c42\u63a5\u8fd1\u67d0\u79cd\u7ecf\u5178\u7684\u6295\u653e\u6a21\u578b\uff0c\u800c\u662f\u9075\u5faa\u9002\u7528\u539f\u5219\uff0c\u5373\u7b26\u5408\u54c1\u724c\u9700\u6c42\u7684\u4f18\u8d28\u535a\u4e3b\u5747\u53ef\u4ee5\u6295\u653e\u3002\u56e0\u6b64\uff0c\u6ca1\u6709\u660e\u663e\u7684\u8fbe\u4eba\u5c42\u7ea7\u91cd\u5fc3\uff0c\u4e00\u5207\u4ee5\u4eba\u4e3a\u6838\u5fc3\u3002\u5e38\u89c1\u4e8e\u65b0\u5174\u7684\u5c0f\u4f17\u54c1\u7c7b\u8d5b\u9053\u6295\u653e\u3002

\u5f53\u7136\uff0c\u6240\u6709\u7684\u6295\u653e\u6a21\u578b\u90fd\u662f\u901a\u8fc7\u54c1\u724c\u6295\u653e\u6570\u636e\u603b\u7ed3\u7684\u3002\u54c1\u724c\u53ef\u4ee5\u53c2\u8003\u57fa\u7840\u6295\u653e\u6a21\u578b\uff0c\u518d\u6839\u636e\u81ea\u5df1\u54c1\u724c\u6240\u5c5e\u7684\u79cd\u8349\u9636\u6bb5\u3001\u5177\u4f53\u8d5b\u9053\u4ee5\u53ca\u4ea7\u54c1\u8fdb\u884c\u5fae\u8c03\uff0c\u5b9e\u7528\u6027\u4f1a\u66f4\u597d\u3002<\/p>\n\n\n\n

05 \u603b\u7ed3<\/strong><\/h2>\n\n\n\n

\u53cc11\u79cd\u8349\u8425\u9500\u590d\u76d8\u4e4b\u540e\uff0c\u65b0\u7684\u4e00\u8f6e\u79cd\u8349\u6574\u88c5\u5f85\u53d1\u3002\u5c0f\u7ea2\u4e66\u79cd\u8349\u8425\u9500\u5185\u5bb9\u7b56\u7565\u548cKOL\u6295\u653e\u6a21\u578b\uff0c\u6ce8\u610f\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n\n\n\n

  • \u5c0f\u7ea2\u4e66\u8425\u9500\u5185\u5bb9\u7b56\u7565\u76843\u4e2a\u9636\u6bb5\uff1a\u5f3a\u5173\u8054\u5185\u5bb9\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u4eba\u7fa4\u3001\u5f31\u5173\u8054\u5185\u5bb9\u5e7f\u6cdb\u89e6\u8fbe\u6f5c\u5728\u4eba\u7fa4\u3001\u6cdb\u5173\u8054\u5185\u5bb9\u4f20\u9012\u54c1\u724c\u8c03\u6027\uff0c\u5851\u9020\u54c1\u724c\u5f62\u8c61\u3002<\/li>
  • \u5c0f\u7ea2\u4e66\u79cd\u8349\u7684KOL\u6295\u653e\u77e9\u9635\uff1a\u91d1\u5b57\u5854\u6295\u653e\u6a21\u578b\uff08\u7b26\u5408\u4f20\u64ad\u5b66\u539f\u7406\uff09\u3001\u6a44\u6984\u578b\u6295\u653e\u6a21\u578b\uff08\u7b26\u5408\u5e73\u53f0\u7279\u6027\uff09\u3001\u4e94\u89d2\u661f\u6295\u653e\u6a21\u578b\uff08\u7b26\u5408\u76ee\u6807\u5bfc\u5411\uff09\u3002<\/li>
  • \u5728\u4e0d\u540c\u9636\u6bb5\u901a\u8fc7\u4e0d\u540c\u7684\u5185\u5bb9\u7b56\u7565\u548cKOL\u6295\u653e\u77e9\u9635\u642d\u914d\uff0c\u5145\u5206\u53d1\u6325\u5c0f\u7ea2\u4e66\u5e73\u53f0\u548c\u535a\u4e3b\u6d88\u8d39\u51b3\u7b56\u9886\u8896\u7684\u4f5c\u7528\u3002<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

    2021\u5e74\u53cc\u5341\u4e00\u521a\u521a\u843d\u4e0b\u5e37\u5e55\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u5f00\u59cb\u5173\u6ce85403\u4ebf\u9500\u552e\u989d\u4e4b\u5916\u7684\u4e1c\u897f\u3002\u900f\u89c6\u5c0f\u7ea2\u4e66\u53cc11\u70ed\u95e8\u54c1\u724c\u79cd\u8349\u6570\u636e\uff0c\u6211\u4eec\u9a8c\u8bc1\u4e863\u79cd\u53ef\u884c\u6027\u8f83\u9ad8\u7684\u5c0f\u7ea2\u4e66\u79cd\u8349\u8425\u9500\u6253\u6cd5\uff0c\u5e76\u603b\u7ed3\u4e863\u79cdKOL\u6295\u2026<\/p>\n","protected":false},"author":1,"featured_media":50443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3706],"tags":[4362,3575,3711],"special":[],"class_list":["post-50442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xiaohongshu","tag-4362","tag-3575","tag-3711","entry"],"views":81217,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/50442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=50442"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/50442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/50443"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=50442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=50442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=50442"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=50442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}