{"id":50531,"date":"2021-11-22T15:50:48","date_gmt":"2021-11-22T07:50:48","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=50531"},"modified":"2021-11-22T15:50:54","modified_gmt":"2021-11-22T07:50:54","slug":"5%e4%b8%aa%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%9e%8b%ef%bc%9agrowth-loops-%e5%a2%9e%e9%95%bf%e5%85%ab%e5%8d%a6-%e5%a2%9e%e9%95%bf6r-aarrr-rarra","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/50531.html","title":{"rendered":"5\u4e2a\u7528\u6237\u589e\u957f\u6a21\u578b\uff1aGrowth Loops \/\u589e\u957f\u516b\u5366\/\u589e\u957f6R\/AARRR\/RARRA"},"content":{"rendered":"\n<p>\u4e00\u3001AARRR\u6a21\u578b<\/p>\n\n\n\n<p>2007\u5e74\uff0cDave McClure \u5728\u201cStartup Metrics for Pirates\uff1aAARRR!!!\u201c\u6f14\u8bb2\u4e2d\u6b63\u5f0f\u63d0\u51faAARRR\u6a21\u578b\u3002<\/p>\n\n\n\n<p>AARRR \u6a21\u578b\u5206\u4e3a\uff1aAcquisition\uff08\u83b7\u53d6\u7528\u6237\uff09\u3001Activation\uff08\u6fc0\u6d3b\u7528\u6237\uff09\u3001Retention\uff08\u7559\u5b58\u7528\u6237\uff09\u3001Revenue\uff08\u7528\u6237\u53d8\u73b0\uff09\u3001Referral\uff08\u7528\u6237\u63a8\u8350\uff09\u7b49 5 \u4e2a\u90e8\u5206\uff0c\u5f62\u6210\u4e00\u4e2a\u7528\u6237\u6d41\u91cf\u6f0f\u6597\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/d061b0b590ea455f986f47eb509753ae.png\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48AARRR\u6a21\u578b\u5982\u6b64\u53d7\u6b22\u8fce\uff1f<\/p>\n\n\n\n<p>\u56e0\u4e3a\u5b83\u5f88\u7b80\u5355\uff0c\u7a81\u51fa\u4e86\u589e\u957f\u7684\u6240\u6709\u91cd\u8981\u5143\u7d20\uff0c\u4ed6\u53ef\u4ee5\u5efa\u7acb\u6d41\u91cf\u4f20\u64ad\u7684\u95ed\u73af\uff0c\u901a\u8fc7\u88c2\u53d8\u4f20\u64ad\u7684\u65b9\u5f0f\u4e0d\u65ad\u5b9e\u73b0\u62c9\u65b0\uff0c\u540c\u65f6\uff0c\u7531\u4e8e\u662f\u7528\u6237\u81ea\u53d1\u4f20\u64ad\uff0c\u56e0\u6b64\u62c9\u65b0\u6210\u672c\u4e5f\u5c31\u975e\u5e38\u4f4e\uff0c\u9002\u5408\u521b\u4e1a\u516c\u53f8\u7684\u589e\u957f\u9636\u6bb5\uff0c\u6bd4\u8f83\u7ecf\u5178\u7684\u4f8b\u5b50\u5c31\u662fAirbnb\u7684\u65e9\u671f\u589e\u957f\uff0c\u5b8c\u5168\u662f\u91c7\u7528\u589e\u957f\u9ed1\u5ba2\u7684\u65b9\u6cd5\u5b9e\u73b0\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/878bbe8efde44425be150b016deefe44.png\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>Airbnb\u7684AARRR\u6a21\u578b\u601d\u8def\uff0c\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n\n\n\n<p><strong>AARRR\u7684\u7279\u70b9\uff1a<\/strong><\/p>\n\n\n\n<p>(1)\u57fa\u4e8e\u7528\u6237\u751f\u547d\u5468\u671f\uff0c\u5b8f\u89c2\u628a\u63a7\u7528\u6237\u589e\u957f;<\/p>\n\n\n\n<p>(2)\u4e94\u4e2a\u90e8\u5206\u4e95\u4e0d\u4e00\u5b9a\u9075\u5faa\u4e25\u683c\u7684\u5148\u540e\u987a\u5e8f;<\/p>\n\n\n\n<p>(3)\u4fa7\u91cd\u4e8e\u83b7\u53d6\u548c\u8f6c\u5316\u7528\u6237\u7684\u884c\u4e3a<\/p>\n\n\n\n<p><strong>AARRR\u7684\u5c40\u9650\uff1a<\/strong><\/p>\n\n\n\n<p>(1)\u8fc7\u4e8e\u7c97\u7cd9\uff0c\u65e0\u6cd5\u6307\u5bfc\u5177\u4f53\u5de5\u4f5c\u7684\u5f00\u5c55\uff0c\u9700\u8981\u62c6\u89e3\u6210\u53ef\u6267\u884c\u5355\u5143;<\/p>\n\n\n\n<p>(2)\u53ea\u6709\u8fdb\u5165\u4e0a\u30fc\u5c42\u6f0f\u6597\uff0c\u30aa\u80fd\u8fdb\u5165\u4e0b\u4e00\u5c42\u6f0f\u6597<\/p>\n\n\n\n<p>(3)\u53ea\u5206\u6790\u4e86\u7528\u6237\u9700\u6c42\u4fa7\uff0c\u6ca1\u8bb2\u4f01\u4e1a\u4f9b\u7ed9\u4fa7<\/p>\n\n\n\n<p>(4)\u66f4\u591a\u7ad9\u5728\u4f01\u4e1a\u7684\u89d2\u5ea6\u8003\u8651\uff0c\u5173\u6ce8\u7528\u6237\u89c4\u6a21\u548c\u5546\u4e1a\u6536\u5165<\/p>\n\n\n\n<p><strong>\u7279\u522b\u8bf4\u660e\u4e00\u4e0b\uff0cAARRR \u6a21\u578b\u7684 5 \u4e2a\u90e8\u5206\u5e76\u4e0d\u4e00\u5b9a\u9075\u5faa\u4e25\u683c\u7684\u5148\u540e\u987a\u5e8f\uff0c\u4e5f\u53ef\u80fd\u7f3a\u5931\u67d0\u4e2a\u90e8\u5206\uff0c\u6216\u8005\u65b0\u589e\u4e00\u4e2a\u90e8\u5206\uff0c\u5177\u4f53\u4f9d\u8d56\u4f60\u7684\u5b9e\u9645\u4e1a\u52a1\u3002<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e8c\u3001RARRA\u6a21\u578b<\/h1>\n\n\n\n<p>RARRA\u6a21\u578b\u662f\u6258\u9a6c\u65af\u00b7\u4f69\u8482\u7279Thomas Petit\u548c\u8d3e\u535a\u00b7\u5e15\u666eGabor Papp\u5bf9\u4e8e\u6d77\u76d7\u6307\u6807-AARRR\u6a21\u578b\u7684\u4f18\u5316\u3002RARRA\u6a21\u578b\u7a81\u51fa\u4e86\u7528\u6237\u7559\u5b58\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u7559\u5b58Retention\uff1a\u4e3a\u7528\u6237\u63d0\u4f9b\u4ef7\u503c\uff0c\u8ba9\u7528\u6237\u56de\u8bbf\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u6fc0\u6d3bActivation\uff1a\u786e\u4fdd\u65b0\u7528\u6237\u5728\u9996\u6b21\u542f\u52a8\u65f6\u770b\u5230\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u63a8\u8350Referral\uff1a\u8ba9\u7528\u6237\u5206\u4eab\u3001\u8ba8\u8bba\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u5546\u4e1a\u53d8\u73b0Revenue\uff1a\u4e00\u4e2a\u597d\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u662f\u53ef\u4ee5\u8d5a\u94b1\u7684\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u62c9\u65b0Acquisition\uff1a\u9f13\u52b1\u8001\u7528\u6237\u5e26\u6765\u65b0\u7528\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/9c026da31144419889304c08bd2d170f.jpg\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>RARRA\u6a21\u578b<\/p>\n\n\n\n<p><strong>RARRA\u901a\u8fc7\u6700\u91cd\u8981\u7684\u6307\u6807\u6765\u5173\u6ce8\u589e\u957f\uff1a\u7528\u6237\u7559\u5b58<\/strong><\/p>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u6211\u95ee\u4f60\u4e00\u4e2a\u95ee\u9898\uff1a\u4f60\u66fe\u7ecf\u75af\u72c2\u70e7\u94b1\u62c9\u6765\u7684\u7528\u6237\uff0c\u73b0\u5728\u80fd\u8ba9\u4ed6\u56de\u5230\u4f60\u7684\u4ea7\u54c1\u5417\uff1f<\/p>\n\n\n\n<p>\u5982\u679c\u7b54\u6848\u662f\u80af\u5b9a\u7684\uff0c\u90a3\u4e48\u4f60\u5b9e\u9645\u4e0a\u6b63\u5728\u5efa\u7acb\u4e00\u4e2a\u7528\u6237\u7fa4\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u7b54\u6848\u662f\u5426\u5b9a\u7684\uff0c\u90a3\u4e48\u4f60\u57fa\u672c\u4e0a\u53ea\u662f\u5728\u79df\u7528\u6d41\u91cf\u3002\u65e0\u8bba\u6709\u591a\u5c11\u4eba\u4e0b\u8f7d\u6216\u8bd5\u7528\u4f60\u7684\u4ea7\u54c1\uff0c\u6700\u7ec8\u90fd\u662f\u6beb\u65e0\u610f\u4e49\u7684\u7af9\u7bee\u6253\u6c34\u4e00\u573a\u7a7a\uff0c\u56e0\u4e3a\u7528\u6237\u4e0d\u4f1a\u518d\u56de\u6765\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u5f53\u6211\u4eec\u4f18\u5148\u8003\u8651\u7528\u6237\u7559\u5b58\u65f6\uff0c\u6211\u4eec\u6b63\u5728\u6784\u5efa\u4e00\u4e2a\u771f\u6b63\u7684\u6c38\u4e45\u7684\u7528\u6237\u7fa4\u3002<\/strong>\u6211\u4eec\u53ef\u4ee5\u5148\u8fd0\u8425\u6838\u5fc3\u7c89\u4e1d\uff0c\u518d\u8ba9\u8fd9\u4e9b\u7c89\u4e1d\u53bb\u4e3a\u6211\u4eec\u8f6c\u5316\u65b0\u7684\u7528\u6237\uff0c\u6269\u5bbd\u5e02\u573a\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u5c0f\u7c73\u7684\u589e\u957f\u6848\u4f8b\uff1a<\/p>\n\n\n\n<p>\u5c0f\u7c73\u5728\u521a\u5f00\u59cb\u505a\u624b\u673a\u7684\u65f6\u5019\uff0c\u4ece\u5404\u59273C\u8bba\u575b\u62db\u52df\u4e86100\u4e2aKOL\uff08\u5c0f\u7c73\u5fae\u7535\u5f71\u300a100\u4e2a\u68a6\u60f3\u7684\u8d5e\u52a9\u5546\u300b\uff09\uff0c\u5171\u540c\u8fdb\u6765\u5f00\u53d1\u624b\u673a\uff0c\u8ba9\u4ed6\u4eec\u63d0\u51fa\u81ea\u5df1\u5fc3\u76ee\u4e2d\u7684\u624b\u673a\u662f\u4ec0\u4e48\u6837\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/8034fd7043d449a085ca74c16141071b.jpg\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n\n\n\n<p>\u8fd9100\u4e2a\u7528\u6237\u5c31\u662f\u5c0f\u7c73\u624b\u673a\u7684\u521d\u59cb\u7528\u6237\uff0c\u800c\u5728\u540e\u671f\u8fdb\u884c\u7248\u672c\u8fed\u4ee3\u4e4b\u540e\uff0c\u53c8\u6269\u5145\u52301000\u4e2a\u7684\u5185\u6d4b\u7528\u6237\u3002\u800c\u8fd9\u4e9b\u7528\u6237\u5728\u53c2\u4e0e\u8fdb\u6765\uff0c\u4f7f\u7528\u5b8c\u540e\uff0c\u53c8\u5411\u81ea\u5df1\u8eab\u8fb9\u7684\u4eba\u53bb\u63a8\u8350\u5c0f\u7c73\uff0c\u7136\u540e\u5c0f\u7c73\u5c31\u6709\u4e8610\u4e07\u7684\u53d1\u70e7\u53cb\uff0c\u518d\u540e\u6765\u7531\u4e8650\u4e07\u7684\u5c0f\u7c73\u7c89\u4e1d\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u901a\u8fc7\u7528\u6237\u53bb\u5f71\u54cd\u7528\u6237\uff0c\u6700\u540e\u518d\u8ba9\u54c1\u724c\u53bb\u5f15\u7206\u5e02\u573a\u7684\u8425\u9500\u83b7\u5ba2\u65b9\u5f0f\uff0c\u6bd4\u8d77\u4f20\u7edf\u83b7\u5ba2\u65b9\u5f0f\u7684\u7559\u5b58\u8981\u7a33\u5065\u5f97\u591a\u3002<\/p>\n\n\n\n<p><strong>\u589e\u957f\u4e0d\u662f\u7b80\u5355\u7684\u6d41\u91cf\u6d8c\u5165\uff0c\u5e94\u5f53\u505a\u597d\u4f01\u4e1a\u548c\u7528\u6237\u4e4b\u95f4\u7684\u94fe\u63a5\uff0c\u8ba9\u5f31\u7528\u6237\u5173\u7cfb\u5411\u5f3a\u4fe1\u4efb\u7528\u6237\u5173\u7cfb\u8f6c\u5316\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u540c\u65f6\u8fd9\u79cd\u83b7\u5ba2\u65b9\u5f0f\u53ef\u4ee5\u66f4\u52a0\u6e05\u6670\u7684\u8ba4\u77e5\u81ea\u5df1\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\u6240\u5728\uff0c\u5229\u4e8e\u8ba9\u6280\u672f\u548c\u4ea7\u54c1\u53bb\u9a71\u52a8\u7528\u6237\u589e\u957f\u3002<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e09\u3001Growth Loops \u6a21\u578b<\/h1>\n\n\n\n<p>\u5149\u662f\u63d0\u9ad8\u7559\u5b58\u7684\u4f18\u5148\u7ea7\u8fd8\u662f\u4e0d\u591f\u7684\uff01<\/p>\n\n\n\n<p>2018\u5e74\u7531\u56db\u4e2a\u77e5\u540d\u7684\u77fd\u8c37\u4e92\u8054\u7f51\u516c\u53f8\u7684\u9ad8\u7ba1\/\u521b\u6295\u63d0\u51fa\u4e86\u4e00\u4e2a\u5168\u65b0\u589e\u957f\u6846\u67b6\u2014 Growth Loops\u3002<\/p>\n\n\n\n<p>\u5e38\u89c1\u7684\u51e0\u4e2aGrowth Loops\uff1a\u75c5\u6bd2\u5f0f\u88c2\u53d8\uff08Viral loop\uff09\u3001\u8865\u8d34\u589e\u957f\uff08Paid loop\uff09\u3001UGC\u5185\u5bb9\u5faa\u73af\uff08User-generated content loop \uff09\u3002Growth Loops\u7684\u6b65\u9aa4\u7ec4\u6210\u4e3b\u8981\u6709\u4e09\u4e2a\uff1a\u8f93\u5165Input (\u62c9\u65b0\/\u6fc0\u6d3b)\u3001\u884c\u52a8\/\u6b65\u9aa4Action\/Step\u3001\u8f93\u51faOutput (\u8f6c\u5316\/\u6536\u76ca)\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/860cdcce41224c0f9506b3a8ca729d1c.jpg\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>\u589e\u957f\u5faa\u73af\u6a21\u578b<\/p>\n\n\n\n<p>Growth Loops \u7684\u6838\u5fc3\u7406\u5ff5\u5728\u4e8e\uff1a<\/p>\n\n\n\n<p><strong>\u8ba9\u4e09\u6b65\u9aa4\u6d41\u7a0b\u5efa\u7acb\u4e00\u4e2a\u7cfb\u7edf\u800c\u975e\u65ad\u88c2\u7684\u6a21\u5757<\/strong>\u3002<\/p>\n\n\n\n<p>\u4ee5\u75c5\u6bd2\u5f0f\u88c2\u53d8\u4e3a\u4f8b\uff1a\u4f7f\u7528\u4ea7\u54c1-&gt;\u63a8\u8350\u7ed9\u597d\u53cb&gt;\u597d\u53cb\u4f7f\u7528\u4ea7\u54c1&gt;\u63a8\u8350\u7ed9\u53e6\u4e00\u4e2a\u597d\u53cb-&gt;\u5982\u6b64\u5faa\u73af\u5f80\u590d\u3002\uff08\u4f8b\u5982\uff1a\u9080\u8bf7\u597d\u53cb\u4f7f\u7528\u6ef4\u6ef4\uff0c\u53cc\u65b9\u5747\u83b7\u5f9710\u5143\u4e58\u8f66\u4f53\u9a8c\u91d1\uff09<\/p>\n\n\n\n<p>\u77e5\u540d\u7684Amazon\u98de\u8f6e\u7406\u8bba(flywheel model)\uff0c\u5176\u5b9e\u4e5f\u662fGrowth Loop\u7684\u6982\u5ff5\u3002Amazon\u80fd\u591f\u53d1\u5c55\u5230\u4eca\u5929\u8fd9\u4e48\u6210\u529f\uff0c\u5f52\u529f\u4e8e\u4ed6\u6240\u505a\u7684\u4e8b\u60c5\u80fd\u591f\u63a8\u52a8\u98de\u8f6e\u6301\u7eed\u4e0d\u65ad\u7684\u6eda\u52a8\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/c4d59e7290a54afda6537d2fd79c8435.jpg\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>\u98de\u8f6e\u6548\u5e94-\u4e9a\u9a6c\u900a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/4506582d76914f3d8f00f24b303aa891.jpg\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>\u98de\u8f6e\u6548\u5e94-B\u7ad9<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u56db\u3001\u589e\u957f\u516b\u5366\u6a21\u578b<\/h1>\n\n\n\n<p>2019\u5e74\uff0c\u674e\u4e91\u9f99\u3001\u738b\u831c\u5728\u56fe\u4e66\u300a\u589e\u957f\u601d\u7ef4\u300b\u4e2d\u63d0\u51fa\u589e\u957f\u516b\u5366\u6a21\u578b\uff0c\u589e\u957f\u516b\u5366\u6a21\u578b\u7528\u4e00\u53e5\u8bdd\u6765\u63cf\u8ff0\u5c31\u662f\uff0c<strong>\u4ee5\u4f9b\u9700\u5206\u6790\u4e3a\u57fa\u7840\uff0c\u4ece\u7528\u6237\u7684\u5168\u751f\u547d\u5468\u671f\u6765\u5bfb\u627e\u589e\u957f\u70b9\u7684\u589e\u957f\u65b9\u6cd5\u8bba\u3002<\/strong><\/p>\n\n\n\n<p>\u6838\u5fc3\uff1a\u554a\u54c8\u65f6\u523b\uff0c\u5c31\u662f\u4ea7\u54c1\u8ba9\u4eba\u5c16\u53eb\u7684\u70b9\uff0c\u4e5f\u5c31\u662f\u771f\u6b63\u5438\u5f15\u5230\u7528\u6237\u7684\u70b9\u3002<\/p>\n\n\n\n<p>\u5916\u5708\uff1a\u9700\u6c42\u4fa7\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u7aef\u3002\u628a\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u5206\u6210\u516b\u4e2a\u90e8\u5206\uff0c\u5206\u522b\u662f\u8ba4\u77e5\u3001\u63a5\u89e6\u3001\u4f7f\u7528\u3001\u9996\u5355\u3001\u590d\u8d2d\u3001\u4e60\u60ef\u3001\u5206\u4eab\u548c\u6d41\u5931\u3002<\/p>\n\n\n\n<p>\u5185\u5708\uff1a\u4f9b\u7ed9\u4fa7\uff0c\u4e5f\u5c31\u662f\u4ea7\u54c1\u8fd0\u8425\u65b9\uff0c\u5c31\u662f\u7528\u4ec0\u4e48\u529e\u6cd5\u6765\u89e3\u51b3\u8fd9\u4e2a\u73af\u8282\u91cc\u8fb9\u9047\u5230\u7684\u589e\u957f\u95ee\u9898\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/787dd939c77e486a9e13211c61a9addd.jpg\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>\u589e\u957f\u516b\u5366\u6a21\u578b<\/p>\n\n\n\n<p>\u589e\u957f\u516b\u5366\u6a21\u578b\u7684\u7279\u70b9\u548c\u5c40\u9650\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u7279\u70b9\uff1a\u7528\u6237\u751f\u547d\u5468\u671f\u66f4\u7ec6\u5316\u62c6\u89e3\uff0c\u4ece\u4f9b\u7ed9\u3001\u9700\u6c42\u4e24\u7aef\u9610\u8ff0\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u5c40\u9650\uff1a\u603b\u7ed3\u5f0f\uff0c\u4f46\u5b9e\u9645\u573a\u666f\u662f\u591a\u6837\u7684\uff1b\u8fd8\u5f85\u5b9e\u8df5\u68c0\u9a8c\uff0c\u9700\u6210\u529f\u7684\u6848\u4f8b\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e94\u3001\u589e\u957f6R\u6a21\u578b<\/h1>\n\n\n\n<p>2020\u5e74\uff0c\u65b9\u6bc5\u5728\u6587\u7ae0\u201cAARRR\u5df2\u6210\u8fc7\u53bb\u5f0f\uff0c\u5168\u65b0\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%9e%8b\" title=\"\u7528\u6237\u589e\u957f\u6a21\u578b\" target=\"_blank\">\u7528\u6237\u589e\u957f\u6a21\u578b<\/a><\/span>\u201c6R\u201d\u540e\u6d6a\u6765\u88ad\u201c \u4e2d\u63d0\u51fa\u589e\u957f 6R \u6a21\u578b\u3002<\/p>\n\n\n\n<p><strong>R\u6a21\u578b\u7684\u7cbe\u9ad3\u5728\u4e8e\u5b83\u5c06\u6570\u636e\u5168\u9762\u3001\u6df1\u5ea6\u5730\u5e94\u7528\u4e8e\u7528\u6237\u5168\u751f\u547d\u5468\u671f\u7ba1\u7406\u7684\u5404\u4e2a\u9636\u6bb5\uff0c\u771f\u6b63\u8ba9\u7528\u6237\u589e\u957f\u6570\u636e\u5316\u3001\u667a\u80fd\u5316\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/2d924a6f36e54677925b60f2ad3f85cb.jpg\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>\u6240\u8c136R\uff0c\u5206\u522b\u662f\uff1a<\/p>\n\n\n\n<p>Recruitment\u3001Reproduction\u3001Retargeting\u3001Retention\u3001Revenue\u3001Reservation\u3002<\/p>\n\n\n\n<p>\u7528\u4e09\u4e2a\u8bcd\u6765\u6982\u62ec\uff0c\u5373\u201c\u62c9\u63a8\u201d\u201c\u56de\u5fc6\u201d\u201c\u6536\u7559\u201d\uff0c\u4e3a\u5f00\u53d1\u8005\u5b9e\u73b0\u4ece\u201c\u83b7\u5ba2\u201d\u5230\u201c\u6fc0\u6d3b\u201d\u518d\u5230\u201c\u53d8\u73b0\u201d\u7684\u7528\u6237\u5168\u751f\u547d\u5468\u671f\u7ba1\u7406\u95ed\u73af\u3001\u83b7\u5f97\u6301\u7eed\u589e\u957f\u63d0\u4f9b\u4e86\u667a\u6167\u5316\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc76R\u6a21\u578b\u4e5f\u5b58\u5728\u4e00\u5b9a\u7684\u5c40\u9650\uff0c<strong>\u5982\u5f85\u5b9e\u8df5\u68c0\u9a8c\uff0c\u9700\u8981\u6210\u529f\u7684\u6848\u4f8b\uff0c\u540c\u65f6\u843d\u5730\u5b9e\u65bd\u60f3\u5230\u590d\u6742\u3002<\/strong><\/p>\n\n\n\n<p>\u4ee5\u4e0a6\u79cd\u7528\u6237<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%9e%8b\" title=\"\u589e\u957f\u6a21\u578b\" target=\"_blank\">\u589e\u957f\u6a21\u578b<\/a><\/span>\u5c31\u5206\u4eab\u5b8c\u6bd5\u5566\uff0c\u4e3a\u4e86\u52a0\u6df1\u5927\u5bb6\u7684\u7406\u89e3\uff0c\u4e0b\u9762\u5c06\u51e0\u79cd\u6a21\u578b\u8fdb\u884c\u603b\u7ed3\u5bf9\u6bd4\uff0c\u5982\u4e0b\u56fe\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/e939a7643fa8419d96162e03b46b2467.jpg\" alt=\"\u70b9\u7cbe\u7a33\u54c1\uff1a\u8fd95\u79cd\u7528\u6237\u589e\u957f\u6a21\u578b\u4f60\u77e5\u9053\u5417\uff1f\"\/><\/figure>\n\n\n\n<p>\u6700\u540e\uff0c\u73ed\u73ed\u60f3\u63d0\u9192\u5927\u5bb6\u4e00\u70b9\uff1a\u6a21\u578b\u53ef\u4ee5\u5e2e\u52a9\u5927\u5bb6\u7cfb\u7edf\u6027\u601d\u8003\uff0c\u63d0\u9ad8\u6548\u7387\u3002<\/p>\n\n\n\n<p><strong>\u4f46\u662f\u6a21\u578b\u53ea\u662f\u4e00\u79cd\u5de5\u5177\uff0c\u5728\u4e0d\u540c\u7684\u5546\u4e1a\u6a21\u5f0f\u3001\u4ea7\u54c1\u7684\u4e0d\u540c\u9636\u6bb5\uff0c\u5219\u6709\u4e0d\u540c\u7684\u589e\u957f\u4fa7\u91cd\uff0c\u4e00\u5b9a\u8981\u7ed3\u5408\u5177\u4f53\u4e1a\u52a1\u9488\u5bf9\u6027\u843d\u5730\uff0c\u5207\u83ab\u539f\u5c01\u4e0d\u52a8\u7167\u642c\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u3001AARRR\u6a21\u578b 2007\u5e74\uff0cDave McClure \u5728\u201cStartup Metrics for Pirates\uff1aAARRR!!!\u201c\u6f14\u8bb2\u4e2d\u6b63\u5f0f\u63d0\u51faAARRR\u6a21\u578b\u3002 AARRR \u2026<\/p>\n","protected":false},"author":1,"featured_media":50532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3851],"tags":[2207,1862],"special":[],"class_list":["post-50531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user","tag-2207","tag-1862","entry"],"views":145559,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/50531"}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=50531"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/50531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/50532"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=50531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=50531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=50531"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=50531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}