\u9274\u4e8e\u6b64\uff0c\u5728\u670d\u52a1\u4e86\u56fd\u5185\u4f17\u591a\u6d88\u8d39\u54c1\u724c\u53ca\u5bf9\u65b0\u9510\u54c1\u724c\u7684\u5927\u91cf\u7814\u7a76\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u603b\u7ed3\u51fa\u4e86\u4e00\u5957\u9488\u5bf9\u65b0\u6d88\u8d39\u54c1\u724c\u7684\u589e\u957f\u65b9\u6cd5\u8bba\uff0c\u8be5\u7406\u8bba\u7531\u4e24\u4e2a\u6a21\u5757\u6784\u6210\uff1a<\/p>\n\n\n\n

• \u642d\u5efa\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u4ea7\u54c1\u8fd0\u8425\u7cfb\u7edf<\/strong>
  1\u3001\u4ea7\u54c1-\u5e02\u573a\u5339\u914d2\u3001\u9501\u5b9a\u589e\u957f\u6760\u67463\u3001\u52a8\u6001\u4ea7\u54c1\u8fed\u4ee3<\/strong><\/li>
• \u642d\u5efa\u4ee5\u54c1\u724c\u4e3a\u4e2d\u5fc3\u7684\u7528\u6237\u8425\u9500\u7cfb\u7edf<\/strong>
  1\u3001\u501f\u5a92\u4ecb\u5851\u8ba4\u77e52\u3001\u8d85\u7ea7\u8bf1\u9975\u6fc0\u53d1\u8d2d\u4e70\u5174\u8da33\u3001\u6e20\u9053\u5339\u914d\u8d2d\u4e70\u884c\u4e3a<\/strong><\/li><\/ul>\n\n\n\n

  01 \u4ea7\u54c1\u8fd0\u8425\u7cfb\u7edf<\/strong><\/p>\n\n\n\n

  -Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3<\/strong><\/p>\n\n\n\n

  \u8bb8\u591a\u4ea7\u54c1\u4f9d\u9760\u521b\u59cb\u4eba\u7684\u7075\u673a\u4e00\u52a8\u6216\u662f\u4e2a\u4eba\u5174\u8da3\u505a\u8d77\u6765\uff0c\u4f46\u66f4\u591a\u6210\u529f\u7684\u4ea7\u54c1\u662f\u9700\u6c42\u5206\u6790\u540e\u6709\u7684\u653e\u77e2\u7684\u4ea7\u7269\u3002<\/p>\n\n\n\n

  \u6839\u636e\u7edf\u8ba1\uff0c\u4ea7\u54c1\u5f00\u53d1\u4e2d 40\uff05\uff5e60\uff05\u7684\u95ee\u9898\u90fd\u662f\u5728\u5236\u5b9a\u9700\u6c42\u65b9\u5411\u9636\u6bb5\u57cb\u4e0b\u7684 \u201c\u7978\u6839\u201d\u3002\u5728\u6d4b\u8bd5\u53ca\u8fd0\u8425\u9636\u6bb5\u53d1\u73b0\u9700\u6c42\u65b9\u5411\u7684\u95ee\u9898\uff0c\u89e3\u51b3\u7684\u4ee3\u4ef7\u662f\u5236\u5b9a\u9700\u6c42\u65b9\u5411\u4e2d\u53d1\u73b0\u95ee\u9898\u7684 68\uff5e200 \u500d\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5728\u6d88\u8d39\u8005\u4e3b\u6743\u65f6\u4ee3\uff0c\u54c1\u724c\u66f4\u5e94\u8be5\u642d\u5efa\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u4ea7\u54c1\u8fd0\u8425\u7cfb\u7edf\uff0c\u4e00\u5207\u4ee5\u7814\u7a76\u7528\u6237\u7684\u9700\u6c42\u4e3a\u8d77\u70b9\uff0c\u5c06\u589e\u957f\u9690\u60a3\u627c\u6740\u5728\u6447\u7bee\u91cc\u3002<\/p>\n\n\n\n

  -\u4ea7\u54c1-\u5e02\u573a\u5339\u914d<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u4ea7\u54c1-\u5e02\u573a\u5339\u914d\uff08product\/market fit\uff09\u662f\u642d\u5efa\u4ea7\u54c1\u8fd0\u8425\u7cfb\u7edf\u7684\u7b2c\u4e00\u539f\u5219\uff0c\u5728\u8fbe\u6210\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u7684\u72b6\u6001\u4e4b\u524d\uff0c\u8fc7\u65e9\u7684\u63a8\u5e7f\u548c\u8fc7\u591a\u7684\u4f18\u5316\u90fd\u662f\u4e0d\u5fc5\u8981\u7684\u3002<\/p>\n\n\n\n

  \u5f53\u4f60\u8bd5\u56fe\u5728\u4ea7\u54c1\u4e0a\u589e\u52a0\u4e00\u4e9b\u529f\u80fd\u4ee5\u786e\u4fdd\u5b83\u7684\u201c\u5b8c\u6574\u6027\u201d\u548c\u5bf9\u67d0\u4e9b\u6781\u7aef\u60c5\u51b5\u7684\u5e94\u5bf9\u80fd\u529b\u65f6\uff0c\u8fd9\u610f\u5473\u7740\u53ea\u80fd\u63a8\u8fdf\u6b63\u5f0f\u8fdb\u5165\u771f\u5b9e\u5e02\u573a\u63a5\u53d7\u7528\u6237\u68c0\u9a8c\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n

  \u5982\u4f55\u8fbe\u6210\u4e24\u8005\u7684\u5339\u914d\u72b6\u6001\uff0c\u9996\u5148\u4ece\u6d88\u8d39\u8005\u6d1e\u5bdf\u7740\u624b\u3002<\/p>\n\n\n\n

  STEP 1 | \u9700\u6c42\u662f\u7b2c\u4e00\u539f\u52a8\u529b<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u4e00\u5207\u6d88\u8d39\u54c1\u90fd\u662f\u6d88\u8d39\u8005\u4e2a\u4eba\u610f\u8bc6\u7684\u6295\u5c04\u3002\u7528\u6237\u5f00\u53d1\u9886\u57df\u7684\u521b\u65b0\u5148\u9a71\u53f2\u8482\u592b\u00b7\u5e03\u5170\u514b\u5f3a\u8c03\u8bf4\uff0c\u65e0\u8bba\u4f60\u5728\u54ea\u4e2a\u884c\u4e1a\uff0c\u4f60\u90fd\u9700\u8981\u8d70\u51fa\u529e\u516c\u5ba4\uff0c\u4e86\u89e3\u4f60\u7684\u7528\u6237\u771f\u6b63\u5e0c\u671b\u4ece\u4f60\u548c\u4f60\u7684\u4ea7\u54c1\u4e2d\u83b7\u5f97\u7684\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5728\u65e0\u5c3a\u7801\u8fd9\u4e2a\u54c1\u7c7b\u521b\u7acb\u4e4b\u524d\uff0cUbras\u66fe\u9488\u5bf9\u5e02\u573a\u4e0a\u77e5\u540d\u5185\u8863\u54c1\u724c\u8fdb\u884c\u4e86\u6570\u636e\u91c7\u96c6\uff0c\u5176\u4e2d\u9009\u53d6\u4e86\u5f53\u65f6\u768450\u4e2a\u6d41\u884c\u6b3e\uff0c\u6536\u96c6\u5e76\u5206\u6790\u7528\u6237\u7684\u4ea7\u54c1\u8bc4\u4ef7\uff0c\u5305\u62ec\u7a7f\u7740\u611f\u53d7\u3001\u6b3e\u5f0f\u8bbe\u8ba1\u3001\u559c\u7231\u7a0b\u5ea6\u7b49\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u8c03\u67e5\u7ed3\u679c\u53d1\u73b0\uff0c\u5973\u6027\u6d88\u8d39\u8005\u5728\u7ebf\u4e0a\u8d2d\u4e70\u5185\u8863\u5f88\u5bb9\u6613\u51fa\u73b0\u5c3a\u7801\u4e0d\u51c6\u786e\u7684\u95ee\u9898\uff0c\u504f\u504f\u5e73\u53f0\u53c8\u4e0d\u652f\u6301\u8d34\u8eab\u8863\u7269\u9000\u6362\uff0c\u800c\u81ea\u4e3b\u652f\u6301\u9000\u6362\u8d27\u7684\u54c1\u724c\u4e5f\u4f1a\u89c4\u5b9a\uff0c\u4ec5\u80fd\u9000\u6362\u5b58\u5728\u8d28\u91cf\u95ee\u9898\u7684\u4ea7\u54c1\uff0c\u4e14\u8981\u4fdd\u6301\u539f\u88c5\u65e0\u62c6\u5c01\u75d5\u8ff9\u3002\u800c\u65e0\u5c3a\u7801\u5185\u8863\u5c31\u662f\u6781\u81f4\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n

  \u65e0\u5c3a\u7801\u662f\u5185\u8863\u7684\u4e00\u6b21\u6807\u54c1\u5316\u9769\u547d\uff0c\u4f46\u540c\u65f6\u4e5f\u53ef\u80fd\u4f1a\u653e\u5f03\u727a\u7272\u6389\u975e\u5e38\u591a\u7684\u7528\u6237\u7684\u6df1\u5ea6\u9700\u6c42\u3002<\/p>\n\n\n\n

  Ubras\u5b9a\u4e49\u7684\u201c\u8212\u9002\u611f\u201d\u5e76\u975e\u51ed\u611f\u89c9\u5f97\u51fa\uff0c\u6b63\u662f\u4e3a\u4e86\u6700\u5927\u5316\u5b9e\u73b0\u76ee\u6807\u4eba\u7fa4\u7684\u6709\u6548\u8986\u76d6\uff0cUbras\u5728\u7edf\u8ba1\u4e86\u8fd1\u4e07\u540d\u4e0d\u540c\u8eab\u9ad8\u3001\u4f53\u91cd\u3001\u7f69\u676f\u7684\u5973\u6027\u8eab\u6750\u6570\u636e\u57fa\u7840\u4e0a\uff0c\u8ba1\u7b97\u51fa\u901a\u7528\u7684\u5185\u8863\u5c3a\u5bf8\u6a21\u578b\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u4e0d\u4ec5\u5982\u6b64\uff0c\u8fd8\u8981\u7ed3\u5408\u5973\u6027\u65e5\u5e38\u9ad8\u9891\u52a8\u4f5c\uff0c\u53cd\u590d\u6253\u78e8\u7248\u578b\uff0c\u6700\u7ec8\u786e\u7acb\u65e0\u94a2\u5708\u80cc\u5fc3\u5f0f\u7248\u578b\u3002<\/p>\n\n\n\n

  STEP 2 | MVP\u9a8c\u8bc1\u9700\u6c42<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u5728\u5e02\u573a\u4e0d\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8d38\u7136\u503e\u5c3d\u5168\u516c\u53f8\u4e4b\u529b\uff0c\u6295\u5165\u8d44\u6e90\u5927\u89c4\u6a21\u8fdb\u5165\u662f\u5371\u9669\u7684\u3002\u9a8c\u8bc1\u4ea7\u54c1\u65b9\u5411\u662f\u5426\u53ef\u884c\uff0c\u53ef\u4ee5\u901a\u8fc7\u201c\u66f4\u806a\u660e\u201d\u7684\u529e\u6cd5\u6765\u5b8c\u6210\u3002<\/p>\n\n\n\n

  \u8fd9\u5c31\u662f\u7845\u8c37\u4f5c\u5bb6\u57c3\u91cc\u514b\u00b7\u83b1\u65af\uff08Eric Ries\uff09\u5728\u5176\u521b\u4e1a\u5b66\u8457\u4f5c\u300a\u7cbe\u76ca\u521b\u4e1a\u300b\u4e2d\u63d0\u51fa\u7684\u201c\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\uff08Minimum Viable Product\uff0c\u7b80\u79f0 MVP\uff09\u201d\u6982\u5ff5\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5206\u4f17\u4f20\u5a92\u7684\u8463\u4e8b\u957f\u6c5f\u5357\u6625\u66fe\u516c\u5f00\u63d0\u5230\uff0c\u5143\u6c14\u68ee\u6797\u65e9\u5e74\u6d4b\u8bd5\u4e86\u51e0\u5341\u79cdidea\u624d\u786e\u5b9a\u4e86\u71c3\u8336\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u800c\u6c14\u6ce1\u6c34\u66f4\u662f\u6d4b\u8bd5\u4e86100\u591a\u79cd\uff0c\u8fd9\u603b\u5171\u624d\u82b1\u4e861\u5e74\u591a\u65f6\u95f4\u3002<\/p>\n\n\n\n

  \u5143\u6c14\u68ee\u6797\u60ef\u7528A\/B test\u6765\u9a8c\u8bc1MVP\u7684\u53ef\u884c\u6027\uff0c\u5373\u4e3a\u4ea7\u54c1\u754c\u9762\u6216\u6d41\u7a0b\u51c6\u5907N\u4e2a\u7248\u672c\uff0c\u5728\u540c\u4e00\u65f6\u95f4\u7ef4\u5ea6\uff0c\u5206\u522b\u8ba9\u7ec4\u6210\u6210\u5206\u76f8\u4f3c\u7684\u76ee\u6807\u4eba\u7fa4\u968f\u673a\u7684\u8bbf\u95ee\u8fd9\u4e9b\u7248\u672c\uff0c\u6536\u96c6\u5404\u7fa4\u7ec4\u7684\u7528\u6237\u4f53\u9a8c\u6570\u636e\u548c\u4e1a\u52a1\u6570\u636e\uff0c\u6700\u540e\u5206\u6790\u3001\u8bc4\u4f30\u51fa\u6700\u597d\u7248\u672c\uff0c\u6b63\u5f0f\u91c7\u7528\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5728\u7535\u5546\u5e73\u53f0\uff0c\u5143\u6c14\u68ee\u6797\u4f1a\u628a\u7ecf\u8fc7\u521d\u6b65\u9a8c\u8bc1\u7684\u4ea7\u54c1\u5148\u6302\u5230\u7535\u5546\u5e73\u53f0\u552e\u5356\uff0c\u4e3b\u8981\u662f\u5929\u732b\u65d7\u8230\u5e97\u548c\u4eac\u4e1c\uff0c\u901a\u8fc7\u540e\u53f0\u7684\u6570\u636e\u6307\u6807\u6765\u5224\u65ad\u4e00\u6b3e\u65b0\u54c1\u662f\u5426\u8fbe\u5230\u4e86\u89c4\u6a21\u5316\u7684\u6807\u51c6\uff0c\u7136\u540e\u518d\u53bb\u7ebf\u4e0b\u6e20\u9053\u94fa\u5f00\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u800c\u6d88\u8d39\u66f4\u591a\u7684\u4fbf\u5229\u5e97\u573a\u666f\uff0c\u5143\u6c14\u68ee\u6797\u4f7f\u7528\u4e86\u5341\u5206\u76f4\u63a5\u7684\u624b\u6bb5\uff1a\u628a\u65b0\u6b3e\u6446\u653e\u5230\u7ade\u54c1\u7684\u65c1\u8fb9\uff0c\u7136\u540e\u5229\u7528\u4eba\u5de5\u76ef\u68a2\u6216\u8005\u6444\u50cf\u5934\u5f55\u50cf\u7684\u65b9\u5f0f\uff0c\u8bb0\u5f55\u6d88\u8d39\u8005\u9009\u8d2d\u65f6\u7684\u884c\u4e3a\u3002\u901a\u8fc7\u5224\u65ad\u62ac\u5934\u7387\u7b49\u6570\u636e\uff0c\u53ef\u4ee5\u6e05\u6670\u7684\u53cd\u5e94\u4e00\u6b3e\u65b0\u54c1\u662f\u5426\u4f1a\u53d7\u5230\u6d88\u8d39\u8005\u6b22\u8fce\u3002<\/p>\n\n\n\n

  -\u9501\u5b9a\u589e\u957f\u6760\u6746<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u5bf9\u4e8e\u6d88\u8d39\u54c1\u724c\u6765\u8bf4\uff0c\u589e\u957f\u843d\u5230\u5b9e\u5904\u90fd\u610f\u5473\u7740\u4ea7\u54c1\u7684\u8d2d\u4e70\u3001\u9500\u91cf\u7684\u589e\u957f\u3002\u4ea7\u54c1\u81ea\u7136\u6210\u4e3a\u54c1\u724c\u589e\u957f<\/a><\/span>\u7684\u64ac\u52a8\u6760\u6746\u3002<\/p>\n\n\n\n

  \u5728\u54c1\u724c\u7684\u4ea7\u54c1\u77e9\u9635\u4e2d\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\uff0c\u4e0d\u540c\u7684\u4ea7\u54c1\u5c06\u626e\u6f14\u4e0d\u540c\u7684\u89d2\u8272\uff0c\u6240\u8d77\u5230\u7684\u6760\u6746\u4f5c\u7528\u529b\uff0c\u5bf9\u54c1\u724c\u7684\u589e\u957f\u8d21\u732e\u4e5f\u662f\u4e0d\u540c\u7684\u3002\u4f8b\u5982\u8584\u8377\u5065\u5eb7\u670960%\u7684\u8425\u6536\u6765\u81ea\u529f\u6548\u6027\u4ea7\u54c1\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u56e0\u6b64\uff0c\u54c1\u724c\u7684\u589e\u957f\u6760\u6746\u5305\u62ec\u5f15\u6d41\u6760\u6746\u3001\u5317\u6781\u661f\u6760\u6746\u548c\u989c\u503c\u6760\u6746\u3002\u5176\u4e2d\u5f15\u6d41\u6760\u6746\u8d1f\u8d23\u524d\u671f\u5f15\u6d41\uff0c\u5317\u6781\u661f\u6760\u6746\u8d21\u732e\u4e3b\u8981\u589e\u957f\u52a8\u529b\uff0c\u989c\u503c\u6760\u6746\u66f4\u591a\u4f5c\u4e3a\u4e00\u79cd\u8f85\u52a9\u6760\u6746\u4e3a\u54c1\u724c\u52a9\u529b\u3002<\/p>\n\n\n\n

  PART 1 | \u5f15\u6d41\u6760\u6746<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u5f15\u6d41\u6760\u6746\u7684\u4e3b\u8981\u529f\u80fd\u5728\u4e8e\u964d\u4f4e\u54c1\u724c\u7684\u4f7f\u7528\u95e8\u69db\uff0c\u51cf\u5c11\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u6210\u672c\uff0c\u6240\u4ee5\u7279\u522b\u5bf9\u4e8e\u54c1\u724c\u8ba4\u77e5\u5ea6\u4f4e\u7684\u65b0\u9510\u54c1\u724c\u6765\u8bf4\uff0c\u4ef7\u683c\u662f\u524d\u671f\u5f62\u6210\u5f15\u6d41\u6760\u6746\u7684\u6709\u6548\u624b\u6bb5\u3002<\/p>\n\n\n\n

  \u91ce\u517d\u9752\u5e74\u8bde\u751f\u4e8e2020\u5e74\uff0c\u5b83\u6293\u4f4f\u4e86\u56fd\u6f6e\u7684\u98ce\u53e3\uff0c\u5c06\u54c1\u724c\u5b9a\u4f4d\u4e3a\u9752\u5e74\u7075\u611f\u9999\u6c34\u54c1\u724c\uff0c\u65e8\u5728\u7528\u6c14\u5473\u4e3a\u4e2d\u56fd\u9752\u5e74\u521b\u9020\u66f4\u6709\u8da3\u4e14\u591a\u5143\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u6bcf\u4e00\u6b3e\u9999\u6c34\u7684\u7075\u611f\u90fd\u6765\u6e90\u4e8e\u56fd\u4eba\u4e13\u5c5e\u7684\u8bb0\u5fc6\u548c\u60c5\u611f\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u7136\u800c\uff0c\u4f5c\u4e3a\u65e5\u5e38\u793e\u4ea4\u793c\u4eea\u800c\u751f\u7684\u5fc5\u9700\u54c1\uff0c\u9999\u6c34\u4ece\u9762\u4e16\u90a3\u4e00\u65e5\u8d77\uff0c\u5c31\u4e0e\u5962\u4f88\u54c1\u548c\u7f8e\u5986\u4e00\u540c\u5728\u56fd\u5185\u5e02\u573a\u8d70\u7ea2\uff0c\u5e76\u7531\u56fd\u5916\u54c1\u724c\u957f\u671f\u5360\u636e\u9ad8\u7aef\u5e02\u573a\u3002<\/p>\n\n\n\n

  \u6240\u4ee5\uff0c\u5bf9\u4e8e\u666e\u901a\u5de5\u85aa\u9752\u5e74\u6765\u8bf4\uff0c\u4ed6\u4eec\u65e2\u6709\u6ee1\u8db3\u65e5\u5e38\u793e\u4ea4\u7684\u9999\u6c34\u9700\u6c42\uff0c\u540c\u65f6\u53c8\u5bf9\u4ef7\u683c\u9ad8\u6602\u7684\u9999\u6c34\u54c1\u724c\u671b\u800c\u5374\u6b65\uff0c\u9999\u6c34\u7684\u5927\u4f17\u5e02\u573a\u6f5c\u529b\u6709\u5f85\u5f00\u53d1\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u4e3a\u4e86\u5438\u5f15\u5927\u4f17\u5e02\u573a\u7684\u8fd9\u80a1\u6d2a\u6d41\uff0c\u91ce\u517d\u9752\u5e74\u5728\u72ec\u7279\u7684\u60c5\u611f\u8bb0\u5fc6\u5b9a\u4f4d\u7684\u524d\u63d0\u4e0b\uff0c\u4e0a\u7ebf\u4e86\u5b9a\u4ef79.9\u51432ml\u548c19.9\u51435ml\u88c5\u7684\u67d1\u6a58\u7eff\u8c46\u6c99\u548c\u6a58\u5b50\u7eff\u8c46\u6c99\u4e2d\u6027\u9999\u6c34\uff0c\u4ece\u9500\u91cf\u4e0a\u770b\uff0c\u4e24\u6b3e\u5c0f\u6837\u8bd5\u7528\u88c5\u7684\u9500\u91cf\u662f\u76ee\u524d\u54c1\u724c\u9500\u91cf\u6700\u5927\u7684\u4ea7\u54c1\uff0c\u6210\u529f\u4e3a\u54c1\u724c\u5f15\u6d41\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  PART 2 | \u5317\u6781\u661f\u6760\u6746<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u6210\u4e3a\u5317\u6781\u661f\u6760\u6746\u7684\u4ea7\u54c1\u5177\u6709\u8ba9\u54c1\u724c\u4e3b\u5bfc\u67d0\u4e00\u54c1\u7c7b\u7684\u6f5c\u529b\uff0c\u662f\u54c1\u724c\u589e\u957f\u6700\u5f3a\u52b2\u7684\u52a8\u529b\uff0c\u5728\u4e00\u5b9a\u65f6\u671f\u5185\u51b3\u5b9a\u4e86\u54c1\u724c\u672a\u6765\u7684\u53d1\u5c55\u65b9\u5411\u3002<\/p>\n\n\n\n

  \u4f46\u66f4\u7ecf\u5e38\u7684\u662f\uff0c\u5317\u6781\u661f\u6760\u6746\u4e00\u5f00\u59cb\u6216\u8bb8\u5e76\u4e0d\u4f1a\u51fa\u73b0\uff0c\u9700\u8981\u8fdb\u884c\u591a\u8f6e\u4ea7\u54c1\u8fed\u4ee3\u540e\u6216\u8bb8\u624d\u4f1a\u95ea\u73b0\uff0c\u8fd9\u4e5f\u5c31\u8981\u6c42\u54c1\u724c\u8981\u5faa\u73af\u91cd\u590d\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\u6d4b\u8bd5\uff0c\u5e76\u5728\u5e02\u573a\u4e0a\u83b7\u53d6\u771f\u5b9e\u7684\u6d88\u8d39\u8005\u53cd\u9988\u6570\u636e\u3002<\/p>\n\n\n\n

  \u62c7\u6307\u8863\u6a71\u4ece2016\u5e741\u6708\u521b\u7acb\u5f00\u59cb\u6b63\u5f0f\u6295\u5165\u670d\u9970\u884c\u4e1a\uff0c\u521d\u671f\u4ea7\u54c1\u6a21\u5f0f\u662f\u901a\u8fc7\u7ebf\u4e0b\u91c7\u9f50\u8170\u56f4\u3001\u81c0\u56f4\u7b4960\u4f59\u4e2a\u53cd\u6620\u8eab\u4f53\u70b9\u4f4d\u7684\u6570\u636e\uff0c\u7ebf\u4e0aAPP\u63d0\u4f9b23\u4e2a\u670d\u88c5\u90e8\u4f4d\u3001\u8d85\u8fc7200\u4e2a\u9009\u9879\u7684\u4e2a\u6027\u5316\u5b9a\u5236\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  2018\u5e744\u6708\uff0c\u62c7\u6307\u8863\u6a71\u65d7\u4e0b\u7684\u6838\u5fc3\u54c1\u724c\u662f\u2014\u2014\u82ac\u5fb7\u56fe\u745e (\u610f\u5927\u5229\u6587FONDATORE) \u6b63\u5f0f\u6210\u7acb\u3002\u82ac\u5fb7\u56fe\u745e\u867d\u7136\u4e3b\u8425\u4e1a\u52a1\u662f\u7537\u88c5\u897f\u88c5\u5b9a\u5236\uff0c\u9700\u8981\u5de5\u4f5c\u4eba\u5458\u63d0\u4f9b\u4e0a\u95e8\u4e2a\u6027\u5316\u670d\u52a1\u3002<\/p>\n\n\n\n

  \u968f\u7740\u7a7f\u897f\u670d\u7684\u4eba\u8d8a\u6765\u8d8a\u5c11\uff0c\u8fd0\u52a8\u4f11\u95f2\u670d\u9970\u4e3b\u6d41\u8d8b\u52bf\u6108\u53d1\u660e\u663e\uff0c\u52a0\u4e0a\u5b9a\u5236\u5316\u670d\u52a1\u7684\u975e\u6807\u54c1\u8def\u7ebf\uff0c\u96be\u4ee5\u5f62\u6210\u89c4\u6a21\u6269\u5f20\u548c\u76c8\u5229\u4f18\u52bf\u3002\u54c1\u724c\u9047\u5230\u4e86\u4e25\u91cd\u7684\u589e\u957f\u74f6\u9888\uff0c\u5317\u6781\u661f\u6760\u6746\u5c1a\u672a\u663e\u73b0\u3002<\/p>\n\n\n\n

  \u5728\u7ecf\u8fc7\u4e86\u591a\u8f6e\u4ea7\u54c1\u8fed\u4ee3\u540e\uff0c2019\u5e741\u6708\uff0c\u62c7\u6307\u8863\u6a71\u5f00\u59cb\u6210\u7acb\u767d\u5c0fT\u65b0\u54c1\u724c\uff0c\u4e3b\u6253T\u6064\u5355\u54c1\u7c7b\u6218\u7565\uff0c\u5f00\u59cb\u505a\u6781\u81f4\u7b80\u5355\u7684\u751f\u610f\u3002<\/p>\n\n\n\n

  \u65b0\u6210\u7acb\u7684\u767d\u5c0fT\u54c1\u724c\u867d\u7136\u542f\u52a8\u4e86\u5b8c\u5168\u76f8\u53cd\u7684\u6218\u7565\u8def\u7ebf\uff0c\u62c7\u6307\u8863\u6a71\u65e9\u671f\u7684\u7406\u5ff5\u662f\u8981\u505a\u201c\u670d\u88c5\u754c\u7684\u6d77\u5e95\u635e\u201d\uff0c\u5230\u767d\u5c0fT\u8f6c\u4e3a\u8981\u505a\u201c\u670d\u88c5\u754c\u7684Apple\u201d\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u767d\u5c0fT\u4ece\u88ab\u4f20\u7edf\u670d\u9970\u54c1\u724c\u5ffd\u89c6\u7684T\u6064\u54c1\u7c7b\u51fa\u53d1\uff0c\u542f\u52a8\u4e86\u201c\u54c1\u7c7b\u5373\u54c1\u724c\u201d\u7684\u5b9a\u4f4d\u7b56\u7565\uff0c\u4ee5\u201c\u8ba9\u7528\u6237\u82b1\u5341\u5206\u4e4b\u4e00\u7684\u94b1\u7a7f\u5927\u724c\u201d\u53e3\u53f7\u7684\u5207\u5165\u8d5b\u9053\uff0c\u4e00\u4ef6T\u6064\u5b9a\u4ef7199\u5143\u53c8\u907f\u514d\u4e0e50~100\u5143\u5c45\u591a\u7684\u540c\u8d28\u5316T\u6064\u5f62\u6210\u4ef7\u683c\u6218\u3002<\/p>\n\n\n\n

  \u5728\u521b\u7acb\u4e0d\u52301\u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u767d\u5c0fT2020\u5e74\u5168\u7f51\u66dd\u51497\u4ebf\u6b21\uff0c\u5356\u51faT\u6064100\u4e07\u4ef6\uff0c\u8425\u6536\u8d851\u4ebf\u5143\u3002<\/p>\n\n\n\n

  \u8fdb\u51652021\u5e74Q1\u4e4b\u540e\uff0c\u7531\u4e8e\u767d\u5c0fT\u7684\u6982\u5ff5\u5f7b\u5e95\u6253\u7206\uff0cT\u6064\u54c1\u7c7b\u5929\u732bGMV\u5360\u6bd4\u8d85\u8fc785%\uff0c\u5176\u4ed6\u54c1\u7c7bGMV\u5360\u6bd4\u9010\u6e10\u6536\u7a84\uff0c\u767d\u5c0fT\u9501\u5b9a\u4e86\u5317\u6781\u661f\u6760\u6746\u3002<\/p>\n\n\n\n

  PART 3 | \u989c\u503c\u6760\u6746<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u6839\u636eCBNDATA\u7684\u6570\u636e\uff0c2020\u5e74\u6d88\u8d39\u8005\u5728\u5404\u4e2a\u54c1\u7c7b\u641c\u7d22\u201c\u9ad8\u989c\u503c\u201d\u7684\u6e17\u900f\u7387\u662f\u53bb\u5e74\u540c\u671f\u76842.76\u500d\u3002\u6d88\u8d39\u8005\u5bf9\u4e8e\u989c\u503c\u7684\u9700\u6c42\u6b63\u5728\u6025\u901f\u4e0a\u5347\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u4e00\u65b9\u9762\u5728\u57fa\u7840\u7684\u7269\u8d28\u9700\u6c42\u4e30\u5bcc\u4e4b\u540e\uff0c\u4eba\u7c7b\u4f1a\u672c\u80fd\u8ffd\u6c42\u7cbe\u795e\u5c42\u9762\u7684\u4ef7\u503c\u3002\u989c\u503c\u6b63\u662f\u53cd\u6620\u4e86\u6d88\u8d39\u8005\u5bf9\u4e8e\u7f8e\u597d\u751f\u6d3b\u7684\u5bc4\u6258\u3002<\/p>\n\n\n\n

  \u53e6\u4e00\u65b9\u9762\uff0c\u989c\u503c\u5176\u5b9e\u662f\u9ad8\u6548\u7684\u4fe1\u606f\u4f20\u9012\u3002\u89c6\u89c9\u4e0a\u7684\u51b2\u51fb\uff0c\u5f80\u5f80\u4f1a\u5f15\u53d1\u6d88\u8d39\u8005\u7684\u76f4\u89c9\u5224\u65ad\uff0c\u4fc3\u8fdb\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n\n\n\n

  BabyCare\u53f7\u79f0\u6bcd\u5a74\u754c\u91cc\u6700\u4f1a\u505a\u8bbe\u8ba1\u7684\u516c\u53f8\uff0c\u6682\u4e14\u629b\u5f00\u529f\u80fd\u6027\u4e0d\u8c08\uff0cBabyCare\u7684\u4ea7\u54c1\u989c\u503c\u786e\u5b9e\u5f88\u9ad8\u3002<\/p>\n\n\n\n

  \u636e\u516c\u5f00\u4fe1\u606f\u663e\u793a\uff0cBabyCare\u7f51\u7f57\u4e86\u6765\u81ea\u7f8e\u56fd\u3001\u5fb7\u56fd\u3001\u65e5\u672c\u7b49\u4e16\u754c\u5404\u5730\u5de5\u4e1a\u8bbe\u8ba1\u5e08\u3001\u5e73\u9762\u8bbe\u8ba1\u5e08\u53ca\u63d2\u753b\u5e08\uff0c\u5916\u7c4d\u8bbe\u8ba1\u5e08\u5c31\u670940\u591a\u4f4d\uff0c\u4e14\u5728\u4e2d\u56fd\u548c\u7f8e\u56fd\u90fd\u6709\u8bbe\u8ba1\u4e2d\u5fc3\uff0c\u7f8e\u56fd\u7684\u8bbe\u8ba1\u4e2d\u5fc3\u4f4d\u4e8e\u72b9\u4ed6\u5dde\u76d0\u6e56\uff0c\u4e2d\u56fd\u7684\u8bbe\u8ba1\u4e2d\u5fc3\u4f4d\u4e8e\u676d\u5dde\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  BabyCare\u7684\u8bbe\u8ba1\u4e0e\u5176\u4ed6\u54c1\u724c\u76f8\u6bd4\uff0c\u6700\u5927\u7684\u4e0d\u540c\u5728\u4e8e\uff0c\u5176\u4ed6\u54c1\u724c\u53ea\u8bbe\u8ba1\u529f\u80fd\uff0c\u800cBabyCare\u91cd\u89c6\u8272\u5f69\u8bbe\u8ba1\uff0c\u6709\u51e0\u4e2a\u4e3b\u8272\u8c03\uff0c\u54c1\u724c\u5f62\u8c61\u9ad8\u5ea6\u4e00\u81f4\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u89c6\u89c9\u8bbe\u8ba1\u4e0e\u6ee1\u8db3\u4f7f\u7528\u529f\u80fd\u975e\u4f46\u4e0d\u51b2\u7a81\uff0c\u53cd\u5012\u540c\u6837\u662f\u5728\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u540c\u6837\u662f\u5bf9\u4ea7\u54c1\u529b\u7684\u52a0\u6301\uff0c\u662f\u54c1\u724c\u589e\u957f\u7684\u6709\u529b\u6760\u6746\u3002\u636eBabyCare\u5b98\u65b9\u4ecb\u7ecd\uff0c2020\u5e74\u5168\u6e20\u9053GMV\u5df2\u7ecf\u7a81\u783450\u4ebf\u5143\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u8d85\u8fc7100%\u3002<\/p>\n\n\n\n

  -\u52a8\u6001\u4ea7\u54c1\u8fed\u4ee3<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u6d88\u8d39\u8005\u7684\u9700\u6c42\u662f\u5168\u65b9\u4f4d\u7684\uff0c\u6d89\u53ca\u5230\u529f\u80fd\u9700\u6c42\u5347\u7ea7\u3001\u4f7f\u7528\u573a\u666f\u7684\u591a\u5143\u9700\u6c42\u3001\u6d88\u8d39\u7fa4\u4f53\u7684\u53d8\u66f4\u7b49\u591a\u65b9\u9762\u4e0d\u786e\u5b9a\u56e0\u7d20\uff0c\u4e3a\u6b64\uff0c\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u4e0d\u662f\u56f4\u7ed5\u4e00\u4e2a\u70b9\u642d\u5efa\u4ea7\u54c1\u8fd0\u8425\u7cfb\u7edf\uff0c\u800c\u662f\u4ee5\u7528\u6237\u52a8\u6001\u7684\u53d8\u5316\u9700\u6c42\u4e3a\u65f6\u95f4\u4e3b\u7ebf\u8fdb\u884c\u4ea7\u54c1\u8fed\u4ee3\u3002<\/p>\n\n\n\n

  PART 1 | \u529f\u80fd\u9700\u6c42\u5347\u7ea7<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u5982\u4eca\u6d88\u8d39\u8005\u5bf9\u96f6\u98df\u7684\u9700\u6c42\u5df2\u7ecf\u9010\u6e10\u8131\u79bb\u53e3\u8179\u4e4b\u6b32\uff0c\u5065\u5eb7\u548c\u8425\u517b\u6162\u6162\u6210\u4e3a\u4e86\u6d88\u8d39\u8005\u7684\u53c2\u8003\u91cf\uff0c\u4f46\u884c\u4e1a\u5de8\u5934\u4eec\u5374\u4f9d\u7136\u5c06\u53e3\u5473\u653e\u5728\u7684\u7b2c\u4e00\u4f4d\uff0c\u81a8\u5316\u7c7b\u5065\u5eb7\u96f6\u98df\u6210\u4e3a\u5065\u5eb7\u96f6\u98df\u8d5b\u9053\u4e0a\u4e3a\u6570\u4e0d\u591a\u7684\u7a7a\u7f3a\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u98df\u9a8c\u5ba4\u57fa\u4e8e\u8fd9\u4e00\u6d1e\u5bdf\uff0c\u4ee5\u7814\u53d1\u4e00\u6b3e\u53ef\u4ee5\u4ee3\u66ff\u85af\u7247\u5473\u9053\u548c\u53e3\u611f\uff0c\u540c\u65f6\u53c8\u5065\u5eb7\u65e0\u8d1f\u62c5\u7684\u4ea7\u54c1\uff0c\u4f5c\u4e3a\u98df\u9a8c\u5ba4\u56e2\u961f\u7684\u521b\u65b0\u52a8\u529b\u3002<\/p>\n\n\n\n

  \u4ece2019\u5e74\u5f00\u59cb\uff0c\u98df\u9a8c\u5ba4\u56e2\u961f\u5c31\u5df2\u7ecf\u7740\u624b\u5f00\u53d1\u201c\u8089\u8106\u201d\uff0c\u81f3\u4e8e\u662f\u4ec0\u4e48\u8089\uff0c\u56e2\u961f\u5728\u7528\u4e86\u8fd12\u5428\u8089\uff0c\u5f00\u53d1\u51fa30\u591a\u79cd\u914d\u65b9\u4e4b\u540e\uff0c\u7ec8\u4e8e\u5c06\u76ee\u5149\u9501\u5b9a\u5728\u9ad8\u86cb\u767d\uff0c\u4e14\u6613\u4e8e\u505a\u51fa\u53e3\u611f\u7684\u9c7c\u8089\u4e0a\uff0c\u4f46\u98df\u9a8c\u5ba4\u7684\u201c\u9c7c\u8106\u4e4b\u8def\u201d\u4e5f\u975e\u4e00\u5e06\u98ce\u987a\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u8d77\u521d\uff0c\u98df\u9a8c\u5ba4\u56e2\u961f\u4e00\u8d77\u4ece\u5e02\u573a\u4e0a\u9009\u8d2d\u9c7c\u7cdc\uff0c\u6309\u7167\u914d\u6599\u8fdb\u884c\u52a0\u5de5\uff0c\u7ed3\u679c\u51fa\u6765\u7684\u4ea7\u54c1\u94a0\u542b\u91cf\u8d85\u51fa\u9884\u671f\uff0c\u7136\u540e\u53c8\u5c1d\u8bd5\u7528\u534a\u52a0\u5de5\u7684\u51bb\u9c9c\u9c7c\u5757\u52a0\u5de5\uff0c\u94a0\u542b\u91cf\u53d8\u5f97\u66f4\u9ad8\u4e86\u3002<\/p>\n\n\n\n

  \u7ecf\u5386\u4e86\u4e24\u6b21\u7684\u5931\u8d25\u540e\uff0c\u98df\u9a8c\u5ba4\u56e2\u961f\u51b3\u5b9a\u91c7\u7528\u9c9c\u9c7c\u8089\uff0c\u5e76\u5c06\u76ee\u6807\u653e\u5728\u4e86\u8425\u517b\u6210\u5206\u66f4\u4e30\u5bcc\u3001\u52a0\u5de5\u66f4\u65b9\u4fbf\u7684\u9ec4\u9ccd\u91d1\u67aa\u9c7c\u4e0a\uff0c\u4f46\u7531\u4e8e\u9ec4\u9ccd\u91d1\u67aa\u9c7c\u65e0\u6cd5\u5708\u517b\uff0c\u4e14\u5927\u90e8\u5206\u90fd\u662f\u5b9a\u5411\u4f9b\u7ed9\u7ed9\u9ad8\u7aef\u65e5\u6599\u5e97\uff0c\u6700\u7ec8\u56e0\u4e3a\u6210\u672c\u4e0d\u53ef\u63a7\u800c\u653e\u5f03\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u4f46\u8fd9\u6b21\u7684\u5931\u8d25\u4e5f\u7ed9\u98df\u9a8c\u5ba4\u56e2\u961f\u4e00\u4e2a\u65b0\u7684\u65b9\u5411\u2014\u2014\u6d3b\u9c7c\u52a0\u5de5\uff0c\u5230\u4e862020\u5e74\uff0c\u98df\u9a8c\u5ba4\u56e2\u961f\u5f00\u59cb\u5bfb\u6c42\u6de1\u6c34\u9c7c\u5858\u5408\u4f5c\uff0c\u5b9a\u5411\u517b\u6b96\u7b26\u5408\u8981\u6c42\u7684\u6de1\u6c34\u9c7c\uff0c\u5e76\u8ba9\u9c7c\u5858\u8fdb\u884c\u73b0\u52a0\u5de5\u540e\uff0c\u51b0\u9c9c\u76f4\u63a5\u5230\u5382\u52a0\u5de5\u3002<\/p>\n\n\n\n

  \u5f97\u76ca\u4e8e\u4f9b\u5e94\u94fe\u7684\u67d4\u6027\u5e03\u5c40\uff0c\u98df\u9a8c\u5ba4\u5982\u4eca\u53ef\u4ee5\u901a\u8fc7\u751f\u4ea7\u7aef\u7684\u4e92\u76f8\u534f\u8c03\uff0c\u505a\u51fa\u5404\u79cd\u4ed6\u4eec\u60f3\u8981\u7684\u4ea7\u54c1\uff0c\u6210\u54c1\u901a\u8fc7\u8bd5\u9a8c\u540e\uff0c\u5c31\u80fd\u82b1\u534a\u5e74\u5230\u4e00\u5e74\u65f6\u95f4\u53bb\u8fed\u4ee3\uff0c\u4ece\u800c\u786e\u4fdd\u4ea7\u54c1\u66f4\u65b0\u9891\u7387\u3002<\/p>\n\n\n\n

  PART 2 | \u573a\u666f\u9700\u6c42\u591a\u5143<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u6211\u4eec\u5148\u4ee5\u996e\u98df\u4e3a\u4f8b\uff0c\u6765\u770b\u770b\u6d88\u8d39\u8005\u7684\u573a\u666f\u9700\u6c42\u662f\u5982\u4f55\u53d8\u5316\u7684\u3002<\/p>\n\n\n\n

  \u9996\u5148\u662f\u65f6\u95f4\u53d8\u91cf\u4e0a\u5bf9\u573a\u666f\u7684\u8fdb\u5316\u3002\u4ece\u539f\u6765\u7684\u4e00\u65e5\u4e09\u9910\u53d1\u5c55\u5230\u4e00\u65e5\u4e94\u9910\uff0c\u52a0\u5165\u4e0b\u5348\u8336\u3001\u591c\u5bb5\u573a\u666f\u3002\u56e0\u4e3a\u5bf9\u4e8e\u4eca\u5929\u7684\u5e74\u8f7b\u4eba\u6765\u8bf4\uff0c\u6309\u65f6\u4f5c\u606f\u3001\u51c6\u70b9\u5403\u996d\u4e0d\u662f\u4e00\u4ef6\u5bb9\u6613\u4e8b\u3002<\/p>\n\n\n\n

  \u5176\u6b21\u662f\u573a\u5408\u53d8\u91cf\u4e0a\u7684\u8fdb\u5316\u3002\u5bf9\u5e74\u8f7b\u4eba\u6765\u8bf4\uff0c\u8c01\u8bf4\u5403\u996d\u4e00\u5b9a\u662f\u5728\u5bb6\u91cc\u3001\u662f\u5728\u9910\u684c\u4e0a\uff1f\u529e\u516c\u5ba4\u3001\u5bdd\u5ba4\u3001\u8857\u8fb9\u5546\u5708\u3001\u91ce\u5916\u6237\u5916\uff0c\u4e43\u81f3\u7535\u8111\u524d\u3001\u5e8a\u4e0a\u90fd\u53ef\u80fd\u662f\u6d88\u8d39\u8005\u7684\u5c31\u9910\u5730\u70b9\u3002\u800c\u5728\u8fd9\u4e9b\u4e0d\u540c\u7684\u573a\u666f\u4e0b\uff0c\u6d88\u8d39\u8005\u5bf9\u98df\u7269\u7684\u8981\u6c42\u5fc5\u7136\u662f\u4e0d\u540c\u7684\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u57fa\u4e8e\u4ee5\u4e0a\u6d1e\u5bdf\uff0c\u81ea\u55e8\u9505\u901a\u8fc7\u5206\u573a\u666f\u5b9e\u65bd\u4ea7\u54c1\u521b\u65b0\u3001\u6316\u6398\u7ec6\u5206\u54c1\u7c7b\uff0c\u51fa\u54c1\u4e86\u4e00\u7cfb\u5217\u65b0\u54c1\u724c\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u53a8\u827a\u5e76\u4e0d\u7cbe\u6e5b\u7684\u5e74\u8f7b\u4eba\u6765\u8bf4\uff0c\u5b66\u4e60\u6599\u7406\u3001\u70f9\u996a\u8d39\u65f6\u8d39\u529b\u53c8\u8ba9\u4ed6\u4eec\u5934\u75bc\u4e0d\u5df2\uff0c\u81ea\u5df1\u82b1\u4e86\u5927\u529b\u6c14\u4e0b\u53a8\u3001\u505a\u996d\u3001\u6446\u76d8\uff0c\u7aef\u4e0a\u684c\u5374\u53e3\u5473\u4e0d\u4f73\uff0c\u8fd9\u672a\u514d\u626b\u5174\uff0c\u7f8e\u4e2d\u4e0d\u8db3\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u9488\u5bf9\u8fd9\u4e00\u6d88\u8d39\u573a\u666f\uff0c\u81ea\u55e8\u9505\u51fa\u54c1\u4e86\u4e00\u4e2a\u65b0\u54c1\u724c\u2014\u2014\u5c0f\u4e03\u53a8\u623f\u3002\u5b83\u7528\u73b0\u6210\u7684\u9171\u6599\u3001\u5e95\u6599\u7b49\u6599\u7406\u5305\uff0c\u5e2e\u52a9\u70f9\u996a\u6280\u80fd\u4e3a0\u7684\u5e74\u8f7b\u4eba\u505a\u51fa\u5ab2\u7f8e\u9910\u5385\u6c34\u51c6\u7684\u83dc\u54c1\u3002\u8f7b\u8f7b\u677e\u677e\uff0c\u5c31\u80fd\u5927\u9971\u53e3\u798f\uff0c\u8fd8\u80fd\u5728\u4eb2\u670b\u597d\u53cb\u9762\u524d\u5927\u5c55\u624b\u827a\u3002\u8fd9\u5c31\u662f\u65b0\u573a\u666f\u8fdb\u5316\u3002<\/p>\n\n\n\n

  \u800c\u5728\u5185\u8863\u5e02\u573a\uff0c\u76f8\u6bd4\u5176\u4ed6\u54c1\u724c\uff0c\u516d\u53ea\u5154\u5b50\u5165\u5c40\u5c0f\u80f8\u5185\u8863\u5e02\u573a\uff0c\u6c64\u81e3\u6770\u900a\u4e3a\u5176\u5750\u5b9e\u201c\u516d\u53ea\u5154\u5b50=\u591a\u573a\u666f\u5c0f\u80f8\u5185\u8863\u201d\u7684\u5fc3\u667a\u5b9a\u4f4d\uff0c\u6253\u9020\u5c0f\u80f8\u5185\u8863\u573a\u666f\u5316\u7cfb\u5217\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u901a\u8fc7\u54c1\u724c\u6838\u5fc3\u4ef7\u503c\u6df1\u5316\u6211\u4eec\u4e3a\u516d\u53ea\u5154\u5b50\u5b9a\u4e496\u79cd\u4e0d\u540c\u573a\u666f\u7684\u7a7f\u7740\u7406\u5ff5\u5f3a\u5316\u300c\u591a\u9762\u6027\u300d\u7684\u54c1\u724c\u5185\u6838\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u7c89\u7ea2\u66b4\u51fb-\u805a\u62e2\u3001\u4e91\u611f\u6ce1\u6ce1-\u8212\u9002\u3001\u9003\u8dd1\u8ba1\u5212-\u7ef4\u7a33\u4e3b\u6253\u5f3a\u793e\u4ea4\u805a\u62e2\u573a\u666f\uff0c\u9a6c\u8def\u5367\u5ba4-\u53ef\u5916\u7a7f\u3001\u5df4\u9ece\u7b2c\u516d\u533a-\u663e\u7626\u9002\u7528\u5f31\u793e\u4ea4\u663e\u7626\u573a\u666f\uff0c\u6700\u540e\uff0c\u8fd8\u8bbe\u8ba1\u4e86X\u7814\u7a76\u6240-\u60ca\u559c\u7cfb\u5217\u4f5c\u4e3a\u8ffd\u5267\u76f2\u76d2\u60ca\u559c\u6b3e\u3002<\/p>\n\n\n\n

  \u642d\u5efa\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u4ea7\u54c1\u8fd0\u8425\u7cfb\u7edf\u672c\u8d28\u4e0a\u5c31\u662f\u5728\u6784\u5efa\u54c1\u724c\u7684\u4ea7\u54c1\u529b\uff0c\u53ea\u6709\u4ee5\u5f3a\u5927\u7684\u4ea7\u54c1\u529b\u4f5c\u4e3a\u652f\u6491\uff0c\u54c1\u724c\u624d\u5177\u6709\u8ba9\u6d88\u8d39\u8005\u611f\u5174\u8da3\u7684\u89e6\u53d1\u7269\uff0c\u624d\u5177\u6709\u9500\u552e\u8f6c\u5316\u7684\u53ef\u80fd\uff0c\u5426\u5219\u54c1\u724c\u589e\u957f\u65e0\u4ece\u8c08\u8d77\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5728\u6784\u5efa\u4e86\u5f3a\u52bf\u4ea7\u54c1\u529b\u7684\u57fa\u7840\u4e0a\uff0c\u54c1\u724c\u589e\u957f\u7684\u4e0b\u4e00\u73af\u8282\u5c31\u662f\u6784\u5efa\u5f3a\u52bf\u7684\u54c1\u724c\u529b\uff0c\u54c1\u724c\u529b\u4e3a\u4ea7\u54c1\u63d0\u4f9b\u9644\u52a0\u503c\uff0c\u51b3\u5b9a\u4e86\u4ea7\u54c1\u7684\u6ea2\u4ef7\u9ad8\u5ea6\u3002\u636e\u6b64\u6211\u4eec\u63d0\u70bc\u51fa\u589e\u957f\u7684\u7b97\u6cd5\uff0c\u5373\u201c\u54c1\u724c\u589e\u957f=\u7528\u6237\u57fa\u6570\u2716\u4ea7\u54c1\u8f6c\u5316\u4ef7\u503c\u2716\u54c1\u724c\u6ea2\u4ef7<\/strong>\u201d<\/p>\n\n\n\n

  \u54c1\u724c\u529b\u7684\u6253\u9020\u4f9d\u8d56\u4e8e\u7528\u6237\u8425\u9500\u7cfb\u7edf\u7684\u642d\u5efa\uff0c\u800c\u8fd9\u4e00\u5207\u4ee5\u54c1\u724c\u4e3a\u4e2d\u5fc3\u3002<\/p>\n\n\n\n

  02 \u7528\u6237\u8425\u9500\u7cfb\u7edf<\/strong><\/p>\n\n\n\n

  -Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u4ee5\u54c1\u724c\u4e3a\u4e2d\u5fc3<\/strong><\/p>\n\n\n\n

  \u6839\u636e\u4e0d\u540c\u9636\u6bb5\u7528\u6237\u53c2\u4e0e\u884c\u4e3a\u7684\u6df1\u5ea6\u548c\u7c7b\u578b\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u589e\u957f\u76ee\u6807\u62c6\u5206\u5e76\u6982\u62ec\u4e3a\u201cAARRR\u201d\u8f6c\u5316\u6f0f\u6597\u6a21\u578b\uff0c\u5373\uff1aAcquisition\uff08\u83b7\u53d6\u7528\u6237\uff09\u3001Activation\uff08\u6fc0\u53d1\u6d3b\u8dc3\uff09\u3001Retention\uff08\u63d0\u9ad8\u7559\u5b58\uff09\u3001Revenue\uff08\u589e\u52a0\u6536\u5165\uff09\u3001Referral\uff08\u4f20\u64ad\u63a8\u8350\uff09\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5728\u8fd9\u4e2a\u6f0f\u6597\u4e2d\uff0c\u88ab\u5bfc\u5165\u7684\u4e00\u90e8\u5206\u7528\u6237\u4f1a\u5728\u67d0\u4e2a\u73af\u8282\u6d41\u5931\uff0c\u800c\u5269\u4e0b\u7684\u90a3\u90e8\u5206\u7528\u6237\u5219\u5728\u7ee7\u7eed\u4f7f\u7528\u4e2d\u62b5\u8fbe\u4e0b\u4e00\u73af\u8282\uff0c\u5728\u5c42\u5c42\u6df1\u5165\u4e2d\u5b9e\u73b0\u6700\u7ec8\u8f6c\u5316\u3002<\/p>\n\n\n\n

  \u8fd9\u4e2a\u6a21\u578b\u5728\u4e92\u8054\u7f51\u4ea7\u54c1\u9886\u57df\u975e\u5e38\u6d41\u884c\uff0c\u662f\u4ee5\u4ea7\u54c1\u589e\u957f\u4f5c\u4e3a\u589e\u957f\u7684\u6838\u5fc3\u6307\u6807\u3002\u4f46\uff0c\u5982\u679c\u8003\u8651\u54c1\u724c\u7684\u589e\u957f\uff0c\u6211\u4eec\u9700\u8981\u4ee5\u54c1\u724c\u4e3a\u6574\u4e2a\u7528\u6237\u8425\u9500\u7cfb\u7edf\u7684\u4e2d\u5fc3\uff0c\u5e76\u5bf9\u8fd9\u4e2a\u6a21\u578b\u505a\u4e00\u5b9a\u7684\u4fee\u6b63\u3002<\/p>\n\n\n\n

  \u4e8b\u5b9e\u4e0a\uff0c\u54c1\u724c\u589e\u957f\u5f53\u7136\u5305\u542b\u4ea7\u54c1\u7684\u589e\u957f\uff0c\u4f46\u662f\u662f\u57fa\u4e8e\u7528\u6237\u5fc3\u667a\u4e2d\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u5b9e\u73b0\u7684\u589e\u957f\u3002\u5bf9\u4e8e\u6d88\u8d39\u54c1\u724c\u66f4\u662f\u5982\u6b64\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u56e0\u6b64\uff0c\u6211\u4eec\u5c06\u201c\u83b7\u53d6\u7528\u6237\u201d\u4f5c\u4e3a\u54c1\u724c\u6253\u9020\u7528\u6237\u5fc3\u667a\u8ba4\u77e5\u7684\u7b2c\u4e00\u6b65\uff0c\u4e5f\u662f\u54c1\u724c\u4e0e\u7528\u6237\u7684\u521d\u6b65\u63a5\u89e6\u9636\u6bb5\u3002\u5c06\u201c\u6fc0\u53d1\u6d3b\u8dc3\u201d\u4f5c\u4e3a\u54c1\u724c\u6fc0\u53d1\u7528\u6237\u7684\u54c1\u724c\u5174\u8da3\u9636\u6bb5\u3002\u5f53\u7136\uff0c\u589e\u957f\u7684\u7ec8\u7aef\u90fd\u662f\u843d\u5b9e\u5230\u54c1\u724c\u4ea7\u54c1\u7684\u8d2d\u4e70\u8fd9\u4e00\u73af\u3002<\/p>\n\n\n\n

  -\u501f\u5a92\u4f53\u5851\u8ba4\u77e5<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u7528\u6237\u54c1\u724c\u8ba4\u77e5\u7684\u5851\u9020\u8fc7\u7a0b\u672c\u8d28\u4e0a\u5c31\u662f\u7528\u6237\u63a5\u6536\u5e76\u6d88\u5316\u54c1\u724c\u4fe1\u606f\u7684\u8fc7\u7a0b\uff0c\u4f20\u64ad\u5a92\u4ecb\u5728\u5176\u4e2d\u8d77\u5230\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n

  \u6b63\u5982\u4f20\u64ad\u5927\u5e08\u9ea6\u514b\u5362\u6c49\u7684\u540d\u8a00\u201c\u5a92\u4ecb\u5373\u4fe1\u606f\u201d\uff0c\u800c\u5728\u6574\u5408\u8425\u9500\u4e4b\u7236\u5510\u00b7\u8212\u5c14\u8328\u770b\u6765\uff1a\u8425\u9500\u5373\u4f20\u64ad\u3001\u4f20\u64ad\u5373\u8425\u9500\u3002<\/p>\n\n\n\n

  \u5a92\u4ecb\u53bb\u4e2d\u5fc3\u5316\u7684\u8d8b\u52bf\u4e0b\uff0c\u4f20\u7edf\u4f20\u64ad\u6a21\u5f0f\u5df2\u7136\u5f0f\u5fae\uff0c\u65b0\u5174\u5a92\u4ecb\u6e20\u9053\u51ed\u501f\u65e5\u76ca\u79ef\u7d2f\u7684\u7528\u6237\u91cf\u83b7\u53d6\u788e\u7247\u5316\u7684\u6ce8\u610f\u529b\uff0c\u5178\u578b\u7684\u201c\u53cc\u5fae\u4e00\u6296\u201d\u6210\u4e3a\u4f17\u591a\u54c1\u724c\u4f20\u64ad\u7684\u5b98\u65b9\u6807\u914d\u3002<\/p>\n\n\n\n

  \u4f46\u5f53\u6240\u6709\u54c1\u724c\u90fd\u6309\u4f20\u64ad\u5957\u8def\u51fa\u724c\uff0c\u52bf\u5fc5\u6324\u8fdb\u6d41\u91cf\u7ea2\u6d77\u8ba9\u6ce8\u610f\u529b\u53d8\u5f97\u66f4\u52a0\u7a00\u7f3a\uff0c\u7528\u6237\u8ba4\u77e5\u5851\u9020\u66f4\u52a0\u56f0\u96be\uff0c\u6240\u4ee5\uff0c\u501f\u5a92\u4ecb\u9020\u8ba4\u77e5\u7684\u5173\u952e\u70b9\u5728\u4e8e\u505a\u5230\u54c1\u724c-\u5a92\u4ecb\u5339\u914d\uff08brand\/media fit\uff09\uff0c\u5b9e\u73b0\u7cbe\u51c6\u4f20\u64ad\u3002<\/p>\n\n\n\n

  OPTION 1 | \u7528\u6237\u5339\u914d<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u7528\u6237\u5339\u914d\u987e\u540d\u601d\u4e49\u5373\u54c1\u724c\u7684\u76ee\u6807\u7fa4\u4f53\u548c\u5a92\u4ecb\u8986\u76d6\u7684\u7528\u6237\u9ad8\u5ea6\u91cd\u5408\uff0c\u54c1\u724c\u76f4\u63a5\u501f\u52a9\u5a92\u4f53\u89e6\u8fbe\u76ee\u6807\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n

  \u524d\u6587\u63d0\u5230\u62c7\u6307\u8863\u6a71\u7ecf\u5386\u4e86\u4e00\u6b21\u5927\u7684\u6218\u7565\u5b9a\u4f4d\u8c03\u6574\uff0c\u4f46\u5176\u575a\u6301\u505a\u4e2d\u5e74\u7537\u602730~50\u5c81\u7684\u7acb\u573a\u4e00\u76f4\u6ca1\u6709\u53d8\u8fc7\u3002<\/p>\n\n\n\n

  \u57282019\u5e74\uff0c\u62c7\u6307\u8863\u6a71\u8868\u5355\u6295\u653e\u7684\u4e3b\u9635\u5730\u5c31\u662f\u4ee5\u4eca\u65e5\u5934\u6761\u4e3a\u4ee3\u8868\u7684\u4e8c\u7c7b\u7535\u5546\uff0c\u800c\u4e0d\u662f\u4ee5\u5929\u732b\u3001\u4eac\u4e1c\u4e3a\u4ee3\u8868\u7684\u4e00\u7c7b\u7535\u5546\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u53e6\u636e\u516c\u5f00\u8d44\u6599\u663e\u793a\uff0c\u767d\u5c0fT\u57282020\u5e74\u5a92\u4ecb\u6295\u653e\u9009\u62e9\u4e0a\uff0c80%\u6295\u653e\u9884\u7b97\u82b1\u5728\u4e86\u4eca\u65e5\u5934\u6761\u4e0a\uff0c10%\u6295\u4e86\u4e00\u7c7b\u7535\u5546\uff0c5%\u6295\u7ed9\u817e\u8baf\u5e7f\u544a\uff0c5%\u6295\u653e\u4e86\u6296\u97f3\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u901a\u8fc7\u5de8\u91cf\u7b97\u65702020\u5e74\u53d1\u5e03\u7684\u62a5\u544a\uff0c\u6211\u4eec\u5f97\u77e5\uff1a\u4eca\u65e5\u5934\u6761\u6574\u4f53\u4eba\u7fa4\u753b\u50cf\u7537\u6027\u5360\u6bd4\u9ad8\u300131\u5c81\u4ee5\u4e0a\u7528\u6237TGI\u9ad8\u3001\u4e00\u7ebf\u57ce\u5e02TGI\u9ad8\u3002\u62c7\u6307\u8863\u6a7130~45\u5c81\u4ee5\u4e0a\u7684\u7537\u6027\u6d88\u8d39\u7fa4\u4f53\uff0c\u4e0e\u4eca\u65e5\u5934\u6761\u7684\u7528\u6237\u753b\u50cf\u9ad8\u5ea6\u543b\u5408\u3002<\/p>\n\n\n\n

  \u6b64\u5916\uff0c\u7537\u6027\u5bf9\u81ea\u8eab\u670d\u88c5\u9700\u6c42\u7684\u611f\u77e5\u80fd\u529b\u8f83\u5f31\uff0c\u4f20\u7edf\u8d27\u67b6\u7535\u5546\u6a21\u5f0f\u5f88\u96be\u6fc0\u53d1\u7537\u6027\u7684\u6d88\u8d39\u9700\u6c42\u3002\u7b97\u6cd5\u63a8\u8350\u548c\u5b9a\u5411\u6295\u653e\u4e3a\u57fa\u7840\u7684\u5934\u6761\u7cfb\u80fd\u591f\u5e26\u6765\u2018\u8d27\u627e\u4eba\u2019\u7684\u6838\u5fc3\u53d8\u91cf\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u57282020\u5e745\u6708\uff0c\u767d\u5c0fT\u521b\u59cb\u4eba\u5f20\u52c7\u7684\u4e00\u6761\u5de5\u5382\u63ed\u79d8\u7c7b\u89c6\u9891\u5728\u4eca\u65e5\u5934\u6761\u4e0a\u7206\u53d1\u4e86\u3002\u636e\u4e1a\u5185\u4eba\u58eb\u900f\u9732\uff0c\u5176\u6700\u9ad8\u4e3a\u767d\u5c0fT\u5e26\u6765\u4e86\u4e00\u59295000~6000\u5355\u9500\u91cf\u8ba2\u5355\u3002<\/p>\n\n\n\n

  OPTION 2 | \u5708\u5c42\u5339\u914d<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u7528\u6237\u5339\u914d\u66f4\u591a\u662f\u5efa\u7acb\u5728\u4eba\u53e3\u7edf\u8ba1\u53d8\u91cf\u4e0a\u7684\u57fa\u7840\u5c42\u7ea7\uff0c\u8981\u60f3\u6709\u6548\u5851\u9020\u7528\u6237\u54c1\u724c\u8ba4\u77e5\uff0c\u9700\u8981\u66f4\u8fdb\u4e00\u6b65\u6e17\u900f\u5230\u4e0d\u540c\u7684\u7528\u6237\u5708\u5c42\uff0c\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u8fbe\u4eba\u548c\u7c89\u4e1d\u5c31\u662f\u57fa\u4e8e\u5708\u5c42\u7c7b\u578b\u5f62\u6210\u7684\u77e9\u9635\u3002\u800c\u6240\u8c13\u7684\u5168\u57df\u8425\u9500\u672c\u8d28\u4e0a\u5c31\u662f\u5168\u5708\u5c42\u8425\u9500\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5e74\u8f7b\u6d88\u8d39\u7fa4\u4f53\u662f\u5f88\u590d\u6742\u7684\u6784\u6210\uff0c\u6240\u4ee5\u8425\u9500\u4e0a\u5982\u4f55\u6253\u7834\u4e0d\u540c\u7684\u5708\u5c42\u4e00\u76f4\u662f\u4e2a\u96be\u9898\u3002\u800c\u6885\u89c1\u7684\u4f20\u64ad\u94fe\u8def\uff0c\u6211\u4eec\u53d1\u73b0\u4ed6\u4eec\u7684KOL\u9886\u57df\u8986\u76d6\u4e86\u65c5\u6e38\u3001\u5730\u57df\u3001\u5de5\u827a\u3001\u7f8e\u98df\u3001\u6587\u5316\u7b49\u5404\u79cd\u5708\u5c42\u3002<\/p>\n\n\n\n

  \u6885\u89c1\u5148\u540e\u5728\u5b98\u535a\u5206\u9636\u6bb5\u4e0a\u7ebf\u591a\u4e2a\u8bdd\u9898\uff0c\u4e0d\u65ad\u5524\u9192\u7c89\u4e1d\u5173\u4e8e\u9752\u6885\u9152\u7684\u5370\u8c61\u4e0e\u8bb0\u5fc6\uff0c\u5206\u4eab\u4e2a\u4eba\u60f3\u6cd5\u4e0e\u6001\u5ea6\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5c31\u8bdd\u9898\u53d1\u9175\u6765\u770b\uff0c\u5927\u4f17\u5bf9\u9752\u6885\u9152\u786e\u5b9e\u6709\u65b0\u7684\u8ba4\u77e5\u3002\u6709\u7684\u4eba\u662f\u7b2c\u4e00\u6b21\u77e5\u9053\u9752\u6885\u9152\uff0c\u6709\u7684\u4eba\u624d\u4e86\u89e3\u5230\u9752\u6885\u9152\u662f\u6765\u6e90\u4e8e\u4e2d\u56fd\uff0c\u4e5f\u6709\u7684\u4eba\u624d\u53d1\u73b0\u539f\u6765\u9752\u6885\u9152\u6587\u5316\u8fd9\u4e48\u60a0\u957f\u3002<\/p>\n\n\n\n

  \u57fa\u4e8e\u591a\u5c42\u6b21\u3001\u5f3a\u4e92\u52a8\u7684\u54c1\u724c\u4f20\u64ad\u6d3b\u52a8\uff0c\u6885\u89c1\u6536\u83b7\u4e86\u4e0d\u5c11\u5fe0\u5b9e\u7528\u6237\uff0c\u5e76\u5f15\u5bfc\u4ed6\u4eec\u53c2\u4e0e\u5230\u54c1\u724c\u5171\u521b\u91cc\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u6296\u97f3\u3001\u77e5\u4e4e\u7b49\u5404\u5927\u5e73\u53f0\u4e0a\u6c89\u6dc0\u5927\u91cf\u7528\u6237\u539f\u521b\u5185\u5bb9\uff0c\u4ece\u751f\u6d3b\u8bb0\u5f55\uff0c\u5230\u730e\u5947\u3001\u4f53\u9a8c\u3001\u6d4b\u8bc4\u3001\u79cd\u8349\uff0c\u5e94\u6709\u5c3d\u6709\u3002\u8fd9\u4e9b\u7528\u6237\u58f0\u97f3\uff0c\u53ef\u4ee5\u770b\u4f5c\u662f\u6885\u89c1\u5bf9\u6d88\u8d39\u53d7\u4f17\u54c1\u724c\u6559\u80b2\u7684\u6b63\u5411\u53cd\u9988\u3002<\/p>\n\n\n\n

  OPTION 3 | \u573a\u666f\u5339\u914d<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u5a92\u4ecb\u4e0d\u4ec5\u6307\u5a92\u4f53\uff0c\u80fd\u5e2e\u52a9\u54c1\u724c\u89e6\u8fbe\u66f4\u591a\u6d88\u8d39\u8005\u7684\u4e2d\u4ecb\u7269\u90fd\u53ef\u4ee5\u662f\u5a92\u4ecb\u3002\u6bd4\u5982\u54c1\u724cA\u548c\u54c1\u724cB\u7684\u8de8\u754c\u8054\u540d\uff0c\u5f80\u5f80\u53ef\u4ee5\u4ea7\u751f\u5947\u5999\u7684\u8ba4\u77e5\u6548\u679c\uff0c\u800c\u5bf9\u4e8e\u54c1\u724cA\u6765\u8bf4\uff0c\u54c1\u724cB\u5c31\u662f\u4e00\u79cd\u5a92\u4ecb\u3002<\/p>\n\n\n\n

  \u63d0\u5230\u8054\u540d\uff0c\u76f8\u4fe1\u5927\u5bb6\u7b2c\u4e00\u4e2a\u60f3\u5230\u7684\u54c1\u724c\u5c31\u662f\u559c\u8336\uff0c\u8fd1\u51e0\u5e74\u6765\uff0c\u559c\u8336\u5b5c\u5b5c\u4e0d\u5026\u5730\u628a\u81ea\u5bb6\u7684\u75d5\u8ff9\uff0c\u6253\u5728\u4e86\u2014\u2014\u591a\u82ac\u6c90\u6d74\u9732\u4e0a\u3001\u963f\u8fea\u8fbe\u65af\u7684\u978b\u5b50\u4e0a\u3001\u675c\u857e\u65af\u7684\u6d77\u62a5\u3001\u5188\u672c\u7684\u592a\u7a7a\u7f50\u5934\u4e0a\u3001\u7231\u5f7c\u8fce\u7684\u623f\u95f4\u91cc\u3001\u4e5d\u9633\u7684\u5c0f\u5bb6\u7535\u4e0a\u3001\u4ee5\u53ca\u592a\u5e73\u9e1f\u7684\u8863\u670d\u4e0a……<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u80fd\u7528\u7684\u7269\u54c1\u8c8c\u4f3c\u90fd\u80fd\u6253\u4e0a\u559c\u8336\u7684\u75d5\u8ff9\uff0c\u771f\u53ef\u8c13\u201c\u4e07\u7269\u7686\u53ef\u559c\u8336\u201d\u3002\u5f3a\u52bf\u7684\u8054\u540d\u7b56\u7565\u65e0\u7591\u5bf9\u559c\u8336\u7684\u54c1\u724c\u58f0\u91cf\u4ea7\u751f\u4e86\u79ef\u6781\u7684\u5f71\u54cd\uff0c\u4f46\u8fc7\u5ea6\u8de8\u54c1\u7c7b\u4f7f\u7528\u8054\u540d\uff0c\u6216\u8bb8\u4f1a\u5bf9\u7528\u6237\u7684\u54c1\u724c\u8ba4\u77e5\u9020\u6210\u4e00\u5b9a\u7684\u56f0\u60d1\uff0c\u5982\u524d\u51e0\u4e2a\u6708\uff0c\u559c\u8336\u8054\u540d\u5bb6\u6e05\u54c1\u724c\u5a01\u731b\u5148\u751f\uff0c\u5f15\u53d1\u7f51\u53cb\u7eb7\u7eb7\u5410\u69fd\u3002<\/p>\n\n\n\n

  \u56e0\u6b64\uff0c\u4e25\u683c\u6765\u8bf4\uff0c\u54c1\u724c\u7684\u8de8\u754c\u8054\u540d\u7b56\u7565\u4e5f\u9700\u8981\u9075\u5faa\u54c1\u724c-\u5a92\u4ecb\u5339\u914d\u539f\u5219\uff0c\u91cd\u70b9\u662f\u53cc\u65b9\u573a\u666f\u7684\u5339\u914d\u3002<\/p>\n\n\n\n

  \u53e3\u670d\u7f8e\u5bb9\u54c1\u724cU\u5361\u5c31\u975e\u5e38\u5584\u7528\u573a\u666f\u5339\u914d\u8fdb\u884c\u8de8\u754c\u8054\u540d\uff0c\u8ba9\u81ea\u5bb6\u7684\u4ea7\u54c1\u6e17\u900f\u8fdb\u4e0d\u540c\u7684\u6d88\u8d39\u573a\u666f\u4e2d\u3002\u56e0\u573a\u666f\u5339\u914d\uff0c\u6d88\u8d39\u8005\u81ea\u7136\u4f1a\u52a0\u6df1\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u4f8b\u5982\uff0cU\u5361\u7684\u9175\u7d20\u8336\u51bb\u662f\u4e13\u95e8\u9488\u5bf9\u7528\u9910\u540e\u7ed9\u80a0\u9053\u53bb\u6cb9\u517b\u62a4\u80a0\u9053\u5065\u5eb7\u7684\u517b\u751f\u51bb\u4ea7\u54c1\uff0c\u4e3a\u4e86\u7a81\u51fa\u4ea7\u54c1\u7684\u9488\u5bf9\u6027\u529f\u80fd\uff0cU\u5361\u5c06\u8fd9\u6b3e\u8336\u51bb\u4e0a\u67b6\u5230\u4e86\u50b2\u9cd7\u3001\u7ca4\u754c\u4e00\u5e97\u3001\u7ca4\u754c\u4e8c\u5e97\u3001\u83c0\u3001\u543e\u7ca4\u56db\u65b9\u7f8e\u98df\u54c1\u724c\uff0c\u8ba9\u6d88\u8d39\u8005\u5728\u7f8e\u98df\u5927\u9910\u4e4b\u540e\u65e0\u540e\u987e\u4e4b\u201c\u6cb9\u201d\u3002<\/p>\n\n\n\n

  OPTION 4 | \u5185\u5bb9\u5339\u914d<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u597d\u7684\u5185\u5bb9\u672c\u8eab\u5c31\u662f\u4e00\u79cd\u5a92\u4ecb\uff0c\u7535\u5b50\u4ea7\u54c1\u7684\u5206\u5316\u4e0b\uff0c\u597d\u7684\u5185\u5bb9\u5f97\u4ee5\u5728\u6d88\u8d39\u8005PC\u7aef\u3001\u624b\u673a\u7aef\u3001PAD\u7aef\u3001\u4e92\u8054\u7f51\u7535\u89c6\u7b49\u591a\u4e2a\u5c4f\u5e55\u7aef\u53e3\u4f20\u64ad\uff0c\u6709\u65f6\u5019\u54c1\u724c\u501f\u52a9\u597d\u7684\u5185\u5bb9\u5a92\u4ecb\u53ef\u4ee5\u5b9e\u73b0\u9738\u5c4f\u7b56\u7565\uff0c\u5feb\u901f\u6253\u5f00\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n

  \u6bcd\u5a74\u6d17\u62a4\u54c1\u724c\u7ea2\u8272\u5c0f\u8c61\u5728\u65e9\u671f\u5c31\u91c7\u7528\u4e86\u8fd9\u79cd\u5185\u5bb9\u9ad8\u5ea6\u5339\u914d\u7684\u9738\u5c4f\u8425\u9500\u7b56\u7565\uff0c\u8ba9\u54c1\u724c\u5728\u77ed\u671f\u5185\u58f0\u91cf\u5b9e\u73b0\u9ad8\u6da8\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u4f5c\u4e3a\u6bcd\u5a74\u54c1\u724c\u7ea2\u8272\u5c0f\u8c61\u51a0\u540d\u53ca\u8d5e\u52a9\u7684\u8282\u76ee\u7c7b\u578b\u591a\u4ee5\u201c\u5bb6\u5ead\u201d\u3001\u201c\u4eb2\u5b50\u201d\u7c7b\u4e3a\u5207\u5165\u70b9\uff0c\u5728\u5185\u5bb9\u4e0a\u5168\u9762\u5951\u5408\u54c1\u724c\u7684\u5f62\u8c61\u3002<\/p>\n\n\n\n

  \u4f8b\u5982\u300a\u5988\u5988\u662f\u8d85\u4eba\u300b\u5b9a\u4f4d\u4e3a\u660e\u661f\u8fa3\u5988\u80b2\u513f\u89c2\u5bdf\u7c7b\u771f\u4eba\u79c0\uff0c\u65e2\u6709\u5a31\u4e50\u7efc\u827a\u7684\u8da3\u5473\u6027\uff0c\u53c8\u6709\u4e13\u4e1a\u65f6\u5c1a\u80b2\u513f\u7406\u5ff5\u4f20\u6559\u7684\u5b9e\u7528\u6027\uff0c\u8282\u76ee\u4eff\u4f5b\u4e13\u4e3a\u7ea2\u8272\u5c0f\u8c61\u91cf\u8eab\u5b9a\u5236\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u8282\u76ee\u5185\u5bb9\u5728\u5524\u8d77\u65b0\u65f6\u4ee3\u5168\u793e\u4f1a\u5bf9\u6bcd\u4eb2\u8fd9\u4e00\u89d2\u8272\u7684\u8ba4\u540c\u611f\u540c\u65f6\uff0c\u4e5f\u5c06\u7ea2\u8272\u5c0f\u8c61\u201c\u7231\u65e0\u6dfb\u52a0\u3001\u5206\u9f84\u5475\u62a4\u201d\u7684\u54c1\u724c\u4e3b\u5f20\u81ea\u7136\u4f20\u9012\u3002<\/p>\n\n\n\n

  \u7cc5\u5408\u54c1\u724c\u4e3b\u5f20\u548c\u8282\u76ee\u4eae\u70b9\uff0c\u5c06\u4ee5\u7c89\u8272\u4e3a\u7279\u8272\u8bb0\u5fc6\u70b9\u7684\u4e2a\u6027\u4ea7\u54c1\u690d\u5165\u5230\u5230\u8282\u76ee\u5185\u5bb9\u4e2d\uff0c\u65e0\u75d5\u878d\u5165\u5438\u775b\u4e0d\u65ad\uff0c\u5b9e\u73b0\u4ea7\u54c1\u81ea\u7136\u591a\u573a\u666f\u9732\u51fa\uff0c\u52a0\u500d\u91ca\u653e\u54c1\u724c\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n

  -\u8d85\u7ea7\u8bf1\u9975\u6fc0\u53d1\u5174\u8da3<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u56de\u60f3\u4e00\u4e0bHotmail\u7684\u6848\u4f8b\u5427\uff0cHotmail \u662f\u4f17\u6240\u5468\u77e5\u7684\u4e92\u8054\u7f51\u4ee3\u8868\u6027\u514d\u8d39\u7535\u5b50\u90ae\u4ef6\u63d0\u4f9b\u5546\u4e4b\u4e00\uff0c\u5b83\u7684\u524d\u8eab\u53eb\u505aJavaSoft\u3002\u4e8b\u5b9e\u4e0a\uff0cHotmail \u521a\u63a8\u51fa\u65f6\u53cd\u54cd\u5e73\u5e73\u3002<\/p>\n\n\n\n

  \u4f46\u6709\u4e00\u5929\u806a\u660e\u7684\u6295\u8d44\u4eba\u8482\u83ab\u897f\u00b7\u5fb7\u62c9\u4f69\u5c14\uff08Timothy Draper\uff09\u66ff\u4ed6\u4eec\u60f3\u51fa\u4e86\u4e00\u4e2a\u7edd\u5999\u7684\u4e3b\u610f\u2014\u2014\u4ed6\u4eec\u5728\u6bcf\u4e00\u5c01\u7528 Hotmail \u53d1\u51fa\u7684\u90ae\u4ef6\u672b\u5c3e\u7b7e\u540d\u5904\uff0c\u589e\u52a0\u4e86\u4e00\u884c\u9644\u8a00\uff1a\u201c\u6211\u7231\u4f60\u3002\u5feb\u6765 Hotmail \u7533\u8bf7\u4f60\u7684\u514d\u8d39\u90ae\u7bb1\u3002\u201d\uff08PS: I love you. Get your free E-mail at Hotmail.\uff09<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u8fd9\u4e00\u6539\u52a8\u5728\u4ec5\u4ec5\u51e0\u4e2a\u5c0f\u65f6\u4e4b\u540e\uff0c\u4f7f Hotmail \u7684\u7528\u6237\u6ce8\u518c\u66f2\u7ebf\u53d1\u751f\u4e86\u620f\u5267\u6027\u7684\u53d8\u5316\uff0c\u539f\u672c\u65e0\u4eba\u95ee\u6d25\u7684\u670d\u52a1\uff0c\u5f00\u59cb\u4ee5\u6bcf\u5929 3000 \u4e2a\u65b0\u7528\u6237\u7684\u901f\u5ea6\u589e\u957f\u3002<\/p>\n\n\n\n

  \u4ece\u8fd9\u8d77\u6559\u79d1\u4e66\u5f0f\u7684\u8425\u9500\u6848\u4f8b\u4e2d\u6211\u4eec\u5f97\u5230\u7684\u542f\u793a\u662f\u5982\u679c\u8981\u6fc0\u53d1\u7528\u6237\u7684\u8d2d\u4e70\u5174\u8da3\uff0c\u9700\u8981\u5bf9\u54c1\u724c-\u4ea7\u54c1\u8fdb\u884c\u4f18\u5316\u8bbe\u8ba1\u3002<\/p>\n\n\n\n

  \u5728\u6c64\u81e3\u6770\u900a\u7684\u4f53\u7cfb\u5316\u7b56\u7565\u4e2d\uff0c\u6211\u4eec\u4e5f\u79f0\u4e4b\u4e3a\u6253\u9020\u54c1\u724c\u7684\u8d85\u7ea7\u8bf1\u9975\u3002<\/p>\n\n\n\n

  OPTION 1 | \u5f62\u8c61\u8bf1\u9975<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u6b63\u5982\u5e7f\u544a\u6559\u7687\u5965\u683c\u5a01\u6240\u8a00\u201c\u54c1\u724c\u6240\u6709\u7684\u5e7f\u544a\u8fd0\u52a8\u90fd\u662f\u4e3a\u4e86\u5851\u9020\u54c1\u724c\u7684\u5f62\u8c61\u201d\u3002<\/p>\n\n\n\n

  \u5728\u8336\u996e\u5e02\u573a\uff0c\u798f\u5efa\u7684\u94c1\u89c2\u97f3\u3001\u897f\u6e56\u7684\u9f99\u4e95\u3001\u4e91\u5357\u7684\u666e\u6d31\u7b49\u8033\u719f\u80fd\u8be6\u7684\u8336\u53f6\uff0c\u90fd\u662f\u57fa\u4e8e\u8336\u53f6\u4ea7\u5730\u548c\u5730\u65b9\u7279\u8272\uff0c\u7136\u800c\u4e2d\u56fd\u4e03\u4e07\u5bb6\u8336\u4f01\u5374\u505a\u4e0d\u51fa\u4e00\u4e2a\u7acb\u987f\uff0c\u4e0e\u54c1\u724c\u5f62\u8c61\u7684\u5ffd\u89c6\u4e0d\u65e0\u5173\u8054\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5362\u6b63\u6d69\u867d\u4e0d\u662f\u897f\u6e56\u9f99\u4e95\u54c1\u724c\u4e2d\u77e5\u540d\u5ea6\u6700\u9ad8\u7684\uff0c\u5374\u662f\u4e00\u7ebf\u54c1\u724c\u4e2d\u6700\u5177\u6027\u4ef7\u6bd4\u7684\u3002<\/p>\n\n\n\n

  \u4e3a\u4e86\u8ba9\u201c\u5362\u6b63\u6d69\u201d\u8fd9\u4e09\u4e2a\u5b57\u66f4\u6df1\u5165\u4eba\u5fc3\u3002\u4eca\u5e74\uff0c\u6c64\u81e3\u6770\u900a\u4e3a\u5362\u6b63\u6d69\u8fdb\u884c\u4e86\u4e00\u6b21\u5168\u9762\u7684\u54c1\u724c\u5347\u7ea7\uff0c\u8ba9\u201c69\u5e74\uff0c\u4e09\u4ee3\u8336\u4eba\uff0c\u53ea\u505a\u4e00\u676f\u597d\u8336\u201d\u7684\u6982\u5ff5\u690d\u5165\u6d88\u8d39\u8005\u5fc3\u667a\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u4ee5\u7ecf\u8336\u7f50\u9020\u578b\u4e3a\u8f6e\u5ed3\uff0c\u6ce8\u5165\u9f99\u4e95\u3001\u897f\u6e56\u3001\u6885\u5bb6\u575e\u5143\u7d20\uff0c\u4e3a\u5362\u6b63\u6d69\u6253\u9020\u56db\u5927\u54c1\u7c7b\u89c6\u89c9\u7b26\u53f7\uff0c\u8fdb\u4e00\u6b65\u6df1\u5316\u54c1\u724c\u8bb0\u5fc6\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u901a\u8fc7\u897f\u6e56\u9f99\u4e95\u4ea7\u5730\u6eaf\u6e90\u7684\u65b9\u5f0f\uff0c\u4ee5\u7cbe\u81f4\u63d2\u753b\u590d\u523b\u6885\u5bb6\u575e\u8336\u519c\u91c7\u8336\u80cc\u666f\uff0c\u7ed3\u5408\u6625\u8336\u8282\u7684\u4fc3\u9500\u6c1b\u56f4\uff0c\u523b\u753b\u5362\u6b63\u6d69\u4e2d\u9ad8\u7aef\u897f\u6e56\u9f99\u4e95\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n

  OPTION 2 | \u7cfb\u5217\u8bf1\u9975<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u54c1\u724c\u7684\u4ea7\u54c1\u7cfb\u5217\u5316\u80fd\u8ba9\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4fdd\u6301\u6301\u7eed\u6709\u6548\u7684\u6c9f\u901a\uff0c\u56e0\u7cfb\u5217\u5316\u5e26\u6765\u7684\u4ea7\u54c1\u5408\u529b\u80fd\u591f\u8bf1\u53d1\u54c1\u724c\u8ffd\u5267\u6548\u5e94\uff0c\u6781\u5927\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u5174\u8da3\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u4ece\u53bb\u5e74\u5f00\u59cb\uff0c\u6c64\u81e3\u6770\u900a\u643a\u624b\u6e9c\u6e9c\u6885\uff0c\u5728\u53cc\u5341\u4e00\u3001\u5e74\u8d27\u8282\u3001\u9752\u6885\u8282\u4e09\u4e2a\u91cd\u8981\u8282\u70b9\uff0c\u5206\u9636\u6bb5\u91ca\u653e\u56fd\u98ce\u9752\u6885\u7cfb\u5217\u3001\u7ea2\u6885\u62a5\u6625\u6876\u3001\u6885\u5473\u5927\u5f00\u6876\u4e09\u4e2a\u7cfb\u5217\u8bf1\u9975\uff0c\u5728\u54c1\u724c\u8ffd\u5267\u7ec4\u5408\u62f3\u7684\u914d\u5408\u6253\u6cd5\u4e0b\uff0c\u6e9c\u6e9c\u6885\u5168\u7f51\u7206\u5356\u3002<\/p>\n\n\n\n

  OPTION 3 | \u4f53\u9a8c\u8bf1\u9975<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u4f18\u5316\u54c1\u724c\u4f53\u9a8c\u53ef\u4ee5\u5f3a\u5316\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u94fe\u63a5\uff0c\u6d88\u8d39\u8005\u4e5f\u56e0\u7f8e\u597d\u7684\u54c1\u724c\u4f53\u9a8c\u800c\u5bf9\u54c1\u724c\u7684\u8bb0\u5fc6\u66f4\u52a0\u6df1\u523b\u3002<\/p>\n\n\n\n

  \u65b0\u9510\u62a4\u80a4\u54c1\u724cPMPM\u5728\u4f18\u5316\u54c1\u724c\u4f53\u9a8c\u65b9\u9762\u5f88\u6709\u4e00\u5957\u81ea\u5df1\u7684\u65b9\u6cd5\uff0c\u800c\u4e14\u4f53\u9a8c\u7684\u4f18\u5316\u8bbe\u8ba1\u5b8c\u5168\u662f\u57fa\u4e8e\u54c1\u724c\u7684\u6838\u5fc3\u7406\u5ff5\u4e4b\u4e0a\u7684\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  PMPM\u6bcf\u6b21\u63a8\u51fa\u4e0d\u4ec5\u5c55\u73b0\u4e86\u6765\u81ea\u4e16\u754c\u5404\u5730\u7684\u5929\u7136\u539f\u6750\u6599\u4e0e\u5bcc\u6709\u80fd\u91cf\u7684\u81ea\u7136\u6210\u5206\u76f8\u7ed3\u5408\uff0c\u66f4\u662f\u5411\u5927\u4f17\u5448\u73b0\u5947\u5999\u7684\u4e16\u754c\u63a2\u7d22\u4e4b\u65c5\uff0c\u8ba9\u6d88\u8d39\u8005\u4ea6\u80fd\u5728\u5f53\u4e0b\u770b\u5230\u8fdc\u65b9\uff0c\u5b9e\u73b0\u5fc3\u4e2d\u201c\u4e16\u754c\u65c5\u884c\u201d\u7684\u68a6\u60f3\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5728\u5305\u88c5\u65b9\u9762\uff0c\u57fa\u4e8e\u7535\u5546\u4e1a\u6001\uff0c\u6d88\u8d39\u8005\u63a5\u89e6\u4ea7\u54c1\u7684\u7b2c\u4e00\u73af\u8282\u662f\u201c\u5f00\u7bb1\u201d\u4f53\u9a8c\uff0cPMPM\u4e0d\u4ec5\u628a\u5feb\u9012\u7bb1\u6539\u9020\u8bbe\u8ba1\u6210\u65c5\u884c\u7bb1\u6a21\u6837\uff0c\u8fd8\u5728\u6bcf\u4e2a\u65c5\u884c\u7bb1\u4e2d\u653e\u5165\u4e00\u4efd\u7eaa\u5ff5\u54c1\u2014\u2014\u51b0\u7bb1\u8d34\u548c\u660e\u4fe1\u7247\u3002\u4e0d\u540c\u7cfb\u5217\u4ea7\u54c1\u7684\u5916\u5305\u88c5\u548c\u5185\u9644\u7684\u51b0\u7bb1\u8d34\u548c\u660e\u4fe1\u7247\u4e5f\u4f1a\u66f4\u6362\u3002<\/p>\n\n\n\n

  \u6d53\u90c1\u65c5\u884c\u7279\u8272\u7684\u5feb\u9012\u793c\u76d2\u8bbe\u8ba1\uff0c\u8ba9\u6d88\u8d39\u8005\u6536\u5230\u5feb\u9012\u65f6\uff0c\u5c31\u597d\u50cf\u662f\u6536\u5230\u5728\u5916\u65c5\u884c\u670b\u53cb\u5bc4\u6765\u7684\u60ca\u559c\u793c\u7269\uff0c\u80fd\u591f\u5f3a\u70c8\u5730\u52fe\u8d77\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u548c\u65b0\u4ea7\u54c1\u7684\u671f\u5f85\uff0c\u751a\u81f3\u662f\u5bf9\u6bcf\u4e00\u5b63\u65b0\u4ea7\u54c1\u7684\u201c\u6536\u85cf\u6b32\u671b\u201d\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u660e\u4fe1\u7247\u662fPMPM\u7684\u4ea7\u54c1\u8bbe\u8ba1\u4e2d\u4ee4\u4eba\u8033\u76ee\u4e00\u65b0\u7684\u5de7\u601d\uff0c\u636e\u8bf4\u6bcf\u4e00\u6b3e\u90fd\u7531\u521b\u59cb\u4eba\u624b\u5199\uff0c\u660e\u4fe1\u7247\u5219\u5c55\u793a\u4e86\u4e00\u4e2a\u4e2a\u4ea7\u54c1\u6210\u5206\u7684\u91c7\u96c6\u5730\uff0c\u4f8b\u5982\uff0c\u9a6c\u8fbe\u52a0\u65af\u52a0\u3001\u51b0\u5c9b\u3001\u4fdd\u52a0\u5229\u4e9a\u7b49\u3002<\/p>\n\n\n\n

  -\u6e20\u9053\u5339\u914d\u8d2d\u4e70\u884c\u4e3a<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u5927\u6e17\u900f\u7406\u8bba\u544a\u8bc9\u6211\u4eec\uff0c\u54c1\u724c\u7684\u589e\u957f\u5fc5\u987b\u540c\u65f6\u505a\u5230\u4e24\u70b9\uff0c\u4e00\u662f\u8981\u8ba9\u6d88\u8d39\u8005\u5728\u5fc3\u667a\u4e0a\u80fd\u591f\u8bc6\u522b\u54c1\u724c\uff0c\u4e8c\u662f\u8ba9\u6d88\u8d39\u8005\u5728\u7269\u7406\u4e16\u754c\u53ef\u4ee5\u4e70\u5230\u4ea7\u54c1\u3002<\/p>\n\n\n\n

  \u5728\u7528\u6237\u7684\u8ba4\u77e5\u5851\u9020\u548c\u5174\u8da3\u6fc0\u53d1\u4e24\u4e2a\u73af\u8282\uff0c\u54c1\u724c\u6240\u6709\u52aa\u529b\u90fd\u662f\u4e3a\u4e86\u80fd\u8ba9\u6d88\u8d39\u8005\u5728\u5fc3\u667a\u4e0a\u8bc6\u522b\u54c1\u724c\uff0c\u800c\u5728\u7528\u6237\u8d2d\u4e70\u73af\u8282\uff0c\u91cd\u70b9\u5c31\u662f\u5728\u7269\u7406\u4e16\u754c\u94fa\u8bbe\u8d2d\u4e70\u6e20\u9053\u4fc3\u53d1\u8d2d\u4e70\u884c\u4e3a\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u7ebf\u4e0b\u6e20\u9053\u548c\u7ebf\u4e0a\u6e20\u9053\u53ea\u662f\u57fa\u4e8e\u4e0d\u540c\u7684\u7269\u7406\u7a7a\u95f4\u5bf9\u8d2d\u4e70\u6e20\u9053\u505a\u51fa\u7684\u533a\u5206\uff0c\u5982\u679c\u4ece\u6d41\u91cf\u5c5e\u6027\u7684\u89d2\u5ea6\u770b\uff0c\u6e20\u9053\u53ea\u6709\u516c\u57df\u6e20\u9053\u548c\u79c1\u57df\u6e20\u9053\u4e24\u79cd\u3002<\/p>\n\n\n\n

  \u7ebf\u4e0b\u6e20\u9053\u5171\u4eab\u516c\u5171\u7a7a\u95f4\uff0c\u672c\u8d28\u4e0a\u5c5e\u4e8e\u516c\u57df\u6e20\u9053\u7684\u4e00\u79cd\uff0c\u800c\u7ebf\u4e0a\u7684\u516c\u57df\u6e20\u9053\u5219\u5305\u62ec\u4e00\u7c7b\u6216\u4e8c\u7c7b\u7535\u5546\u7f51\u7ad9\uff0c\u5982\u5929\u732b\u3001\u4eac\u4e1c\u3001\u62fc\u591a\u591a\u3001\u552f\u54c1\u4f1a\u3001\u5934\u6761\u7cfb\u7b49\u3002<\/p>\n\n\n\n

  \u76f8\u6bd4\u4e4b\u4e0b\uff0c\u79c1\u57df\u6e20\u9053\u662f\u54c1\u724c\u901a\u8fc7\u516c\u57df\u5f15\u6d41\u5c06\u6d41\u91cf\u5f15\u5165\u642d\u5efa\u597d\u7684\u79c1\u57df\u5546\u57ce\u548c\u54c1\u724c\u76f4\u64ad\u95f4\u8fdb\u884c\u6d41\u91cf\u8f6c\u5316\u7684\u6e20\u9053\u3002<\/p>\n\n\n\n

  PART 1 | \u5360\u9886\u5173\u952e\u8bcd<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u5728\u516c\u57df\u6e20\u9053\uff0c\u7ed3\u5408\u73b0\u5b9e\u7684\u8d2d\u7269\u60c5\u5883\uff0c\u65e0\u8bba\u6d88\u8d39\u8005\u662f\u4ece\u7ebf\u4e0a\u7535\u5546\u6e20\u9053\u4e0b\u5355\u8fd8\u662f\u5728\u7ebf\u4e0b\u6e20\u9053\u8d2d\u4e70\u4ea7\u54c1\uff0c\u90fd\u662f\u4e00\u79cd\u4e3b\u52a8\u9009\u62e9\u578b\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u201c\u641c\u7d22\u201d\u90fd\u662f\u51b3\u5b9a\u6700\u7ec8\u8d2d\u4e70\u51b3\u7b56\u7684\u5fc5\u7ecf\u6b65\u9aa4\uff0c\u56e0\u6b64\u516c\u57df\u6e20\u9053\u5bf9\u5e94\u7684\u8d2d\u4e70\u884c\u4e3a\u662f\u641c\u7d22\u5f0f\u8d2d\u4e70\u3002<\/p>\n\n\n\n

  \u56e0\u6b64\uff0c\u5728\u8ba4\u77e5\u548c\u5174\u8da3\u4e24\u4e2a\u73af\u8282\uff0c\u54c1\u724c\u7684\u6700\u7ec8\u76ee\u7684\u5c31\u662f\u4e3a\u4e86\u8ba9\u54c1\u724c\u540d\u5b57\u6210\u4e3a\u7528\u6237\u641c\u7d22\u5173\u952e\u8bcd\u4ece\uff0c\u62e5\u6324\u7684\u516c\u57df\u6e20\u9053\u4e2d\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u63a5\u4e0b\u6765\u7684\u6d41\u91cf\u53d8\u73b0\u53ef\u4ee5\u505a\u5230\u6c34\u5230\u6e20\u6210\u3002<\/p>\n\n\n\n

  \u786e\u4fdd\u8d2d\u4e70\u884c\u4e3a\u7684\u987a\u5229\u53ea\u9700\u8981\u6ee1\u8db3\u5728\u7528\u6237\u7684\u641c\u7d22\u6e20\u9053\u6709\u54c1\u724c\u4ea7\u54c1\u7684\u4e0a\u67b6\u3002\u4e3a\u6b64\u5c31\u4e0d\u96be\u7406\u89e3\uff0c\u6211\u4eec\u7814\u7a76\u7684\u5927\u90e8\u5206\u65b0\u9510\u54c1\u724c\u867d\u7136\u662f\u7ebf\u4e0a\u5b75\u5316\uff0c\u5728\u62a2\u5360\u7ebf\u4e0a\u4e3b\u6d41\u7535\u5546\u6e20\u9053\u7684\u540c\u65f6\uff0c\u4e5f\u4f1a\u5728\u7ebf\u4e0b\u6e20\u9053\u5927\u9762\u79ef\u94fa\u8d27\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u5728\u4f17\u591a\u65b0\u9510\u54c1\u724c\u4e2d\uff0c\u5168\u6e20\u9053\u6a21\u5f0f\u8fd1\u4e24\u5e74\u8ba9\u7ea2\u8272\u5c0f\u8c61\u4e1a\u7ee9\u98de\u901f\u589e\u957f\uff0c\u5176\u4e2dKA\u3001\u6bcd\u5a74\u8fde\u9501\u4ee5\u53ca\u5316\u5986\u54c1\u5e97\u4e09\u5927\u7ebf\u4e0b\u6e20\u9053\u9500\u91cf\u603b\u548c\u5360\u523050%\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  PART 2 | \u642d\u5efa\u79c1\u57df\u7535\u5546<\/strong><\/p>\n\n\n\n

  Tomson & Jason Brand Research Center<\/strong><\/p>\n\n\n\n

  \u4ece\u76ee\u524d\u5927\u5bb6\u901a\u4fd7\u7684\u7406\u89e3\u6765\u770b\uff0c\u516c\u57df\u548c\u79c1\u57df\u7535\u5546\u7684\u5206\u7c7b\u5dee\u5f02\u70b9\u5728\u4e8e\u9500\u552e\u6e20\u9053\u4ee5\u53ca\u4e0e\u4e4b\u5bf9\u5e94\u7684\u7528\u6237\u8d2d\u4e70\u884c\u4e3a\u3002<\/p>\n\n\n\n

  \u4e00\u53e5\u8bdd\u63cf\u8ff0\u79c1\u57df\u7535\u5546\u5c31\u662f\u54c1\u724c\u81ea\u5efa\u5546\u57ce\u7f51\u7ad9\u53bb\u5356\u8d27\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u79c1\u57df\u7535\u5546\u5176\u5b9e\u5c31\u662f\u56fd\u5916\u54c1\u724c\u7684\u5b98\u65b9\u5546\u57ce\u3002<\/p>\n\n\n\n

  \u79c1\u57df\u5546\u57ce\u5f62\u6001\u5305\u62ec\uff1aPC\u7aef\u7f51\u7ad9\u3001\u79fb\u52a8\u7aefH5\u7f51\u7ad9\u3001\u5c0f\u7a0b\u5e8f\u3001\u79fb\u52a8\u7aefAPP\u3002\u54c1\u724c\u53ef\u4ee5\u81ea\u5df1\u5b9a\u5236\u5f00\u53d1\u7535\u5546\u7f51\u7ad9\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528\u901a\u7528\u7684\u5efa\u7ad9\u5de5\u5177\u3002<\/p>\n\n\n\n

  \u76f8\u6bd4\u516c\u57df\u6e20\u9053\u7684\u641c\u7d22\u5f0f\u8d2d\u4e70\u884c\u4e3a\uff0c\u5f53\u6d41\u91cf\u8fdb\u5165\u54c1\u724c\u7684\u79c1\u57df\u6d41\u91cf\u6c60\uff0c\u5c06\u901a\u8fc7\u516c\u4f17\u53f7\u3001\u793e\u7fa4\u3001\u76f4\u64ad\u95f4\u3001\u5c0f\u7a0b\u5e8f\u7b49\u79c1\u57df\u6e20\u9053\u88ab\u52a8\u63a5\u6536\u54c1\u724c\u76f8\u5173\u4fe1\u606f\uff0c\u56e0\u6b64\uff0c\u5728\u54c1\u724c\u7684\u79c1\u57df\u7535\u5546\u5185\uff0c\u7528\u6237\u7684\u8d2d\u4e70\u884c\u4e3a\u66f4\u591a\u662f\u4e00\u79cd\u88ab\u52a8\u7684\u8bf4\u670d\u5f0f\u8d2d\u4e70\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u8584\u8377\u5065\u5eb7\u4ece\u65e9\u671f\u7684\u5782\u76f4\u5065\u5eb7\u793e\u533a\u7f51\u7ad9\u9010\u6b65\u8f6c\u578b\u5230\u5065\u5eb7\u6d88\u8d39\u54c1\u96f6\u552e\u54c1\u724c\uff0c\u51ed\u501f\u5176\u4e00\u76f4\u4ee5\u6765\u6c89\u6dc0\u7684\u7528\u6237\u57fa\u6570\u642d\u5efa\u8d77\u5e9e\u5927\u7684\u79c1\u57df\u7535\u5546\u77e9\u9635\uff0c\u5982\u4eca\u5df2\u6210\u4e3a\u6211\u56fd\u6700\u5927\u7684\u5065\u5eb7\u98df\u54c1DTC\u54c1\u724c\u3002<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  \u901a\u8fc7\u7528\u660e\u661f\u4ea7\u54c1\u5728\u670b\u53cb\u5708\u6295\u653e\u5e7f\u544a\uff0c\u5c06\u6d41\u91cf\u5f15\u81f3\u81ea\u5bb6\u5c0f\u7a0b\u5e8f\u4e2d\uff0c\u518d\u51ed\u501f\u4e3a\u7528\u6237\u914d\u5907\u514d\u8d39\u8425\u517b\u5e08\u7684\u9a71\u52a8\u70b9\u5efa\u7acb\u54c1\u724c\u793e\u7fa4\u6c89\u6dc0\u7528\u6237\uff0c\u6700\u540e\u901a\u8fc7\u8584\u8377\u82b1\u7530\u6e38\u620f\u5316\u8bbe\u8ba1\u4fc3\u4f7f\u7528\u6237\u5206\u4eab\u5f15\u53d1\u793e\u4ea4\u88c2\u53d8\u3002<\/p>\n\n\n\n

  2020\u5e74\uff0c\u8584\u8377\u5065\u5eb7\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u9500\u552e\u6570\u636e\u6bd4\u53bb\u5e74\u540c\u671f\u5927\u6982\u589e\u957f\u4e8610\u500d\u5de6\u53f3\uff0c\u76ee\u524d\u6708GMV\u63a5\u8fd1\u5343\u4e07\u91cf\u7ea7\uff0c\u5360\u6574\u4e2a\u9500\u552e\u8f6c\u5316\u6bd4\u63a5\u8fd120%\u3002<\/p>\n\n\n\n

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