{"id":51231,"date":"2021-11-25T11:42:46","date_gmt":"2021-11-25T03:42:46","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=51231"},"modified":"2021-11-25T11:42:55","modified_gmt":"2021-11-25T03:42:55","slug":"convertlab-%e7%8e%8b%e7%90%a4%ef%bc%9a%e4%bb%8e-slg-%e5%88%b0-mlg%ef%bc%8c%e5%a6%82%e4%bd%95%e5%8d%87%e7%ba%a7%e5%b8%82%e5%9c%ba%e8%81%8c%e8%83%bd%e5%b8%a6%e5%8a%a8%e4%bc%81%e4%b8%9a%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/51231.html","title":{"rendered":"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f"},"content":{"rendered":"\n<p>\u589e\u957f\u80fd\u89e3\u51b3\u4f01\u4e1a\u7684\u4e00\u5207\u95ee\u9898\uff0c\u90a3\u4ec0\u4e48\u624d\u662f\u589e\u957f\u6700\u6838\u5fc3\u7684\u56e0\u7d20\uff1f\u6709\u4eba\u8bf4\u662f\u4ea7\u54c1\u3001\u6709\u4eba\u8bf4\u662f\u670d\u52a1\u3001\u8fd8\u6709\u4eba\u8bf4\u662f\u4ef7\u683c\uff0c\u5176\u5b9e\u4fc3\u6210\u589e\u957f\u7684\u56e0\u7d20\u6709\u5f88\u591a\u79cd\uff0c\u4f46\u5f52\u6839\u8d77\u6765\u5c31\u4e00\u4e2a\u8bcd\u2014\u2014<strong>\u4fe1\u4efb<\/strong>\uff01<\/p>\n\n\n\n<p>\u4fe1\u4efb\u662f\u5546\u4e1a\u4e16\u754c\u7684\u57fa\u77f3\u3002\u73b0\u5728\u7ebf\u4e0a\u5316\u4e0d\u65ad\u6df1\u5165\uff0c\u4eba\u4e0e\u4eba\u3001\u4eba\u4e0e\u7ec4\u7ec7\u3001\u7ec4\u7ec7\u4e0e\u7ec4\u7ec7\uff0c\u4e43\u81f3\u4ea7\u4e1a\u4e0e\u4ea7\u4e1a\u4e4b\u95f4\u7684\u8fde\u63a5\u3001\u534f\u4f5c\u3001\u8fd0\u8f6c\u90fd\u5728\u53d1\u751f\u7740\u5267\u70c8\u7684\u6539\u53d8\u3002\u5728\u7ebf\u5316\u8d8b\u52bf\u4e0d\u53ef\u9006\u7684\u5f53\u4e0b\uff0c\u91cd\u6784\u6216\u5c06\u6539\u53d8\u4e00\u5bb6\u4f01\u4e1a\u672a\u6765\u7684\u751f\u5b58\u72b6\u6001\u548c\u7ade\u4e89\u683c\u5c40\uff01<\/p>\n\n\n\n<p>11\u670813\u65e5\uff0c\u5d14\u725b\u4f1a\u4e3b\u529e\u7684\u4e2d\u56fd SaaS \u5927\u4f1a\u5df2\u843d\u4e0b\u5e37\u5e55\uff0c\u5927\u4f1a\u4e3a SaaS \u884c\u4e1a\u5448\u73b0\u4e86\u4e00\u573a\u7cbe\u5f69\u7684\u8ba4\u77e5\u76db\u5bb4\u3002\u671f\u95f4\uff0cConvertlab \u8054\u5408\u521b\u59cb\u4eba\u517c COO \u738b\u7424\u5c31\u201c\u5347\u7ea7\u5e02\u573a\u804c\u80fd\uff0c\u5e26\u52a8 SaaS <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e4%bc%81%e4%b8%9a%e5%a2%9e%e9%95%bf\" title=\"\u4f01\u4e1a\u589e\u957f\" target=\"_blank\">\u4f01\u4e1a\u589e\u957f<\/a><\/span>\u201d\u4e3a\u5927\u5bb6\u5e26\u6765\u4e86\u4ed6\u7684\u4e00\u4e9b\u601d\u8003\u3002<\/p>\n\n\n\n<p>\u738b\u7424\u8ba4\u4e3a\uff0c<strong>MLG (Marketing-led Growth)\u8425\u9500\u6a21\u5f0f\u4e0b\uff0c\u56e2\u961f\u5bf9\u4e1a\u52a1\u7684\u5f71\u54cd\u662f\uff1a\u9500\u552e\u51b3\u5b9a\u4f01\u4e1a\u672a\u6765 0\uff5e3 \u4e2a\u6708\u7684\u6210\u529f\uff1b\u5e02\u573a\u51b3\u5b9a\u4f01\u4e1a\u672a\u6765 3\uff5e12 \u4e2a\u6708\u7684\u6210\u529f\uff1b\u5ba2\u6237\u6210\u529f\u51b3\u5b9a\u4f01\u4e1a\u672a\u6765 12 \u4e2a\u6708\u4e4b\u540e\u7684\u6210\u529f\u3002<\/strong><\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4f01\u4e1a\u9762\u5411\u5ba2\u6237\u7684\u589e\u957f\uff0c\u4e00\u5b9a\u662f\u5206\u9636\u6bb5\u6e10\u8fdb\u5f0f\u4f18\u5316\u63d0\u5347\u7684\u8fc7\u7a0b\u3002\u5bf9\u4e8e To B \u4f01\u4e1a\u6709\u7740\u5f88\u591a\u4e0e\u201c\u5feb\u901f\u589e\u957f\u201d\u51b2\u7a81\u7684\u6311\u6218\uff0c\u800c\u53d1\u5c55\u6210\u719f\u7684 To B \u4f01\u4e1a\u5df2\u7ecf\u5f62\u6210\u4e86\u4e00\u5957\u5ba2\u6237\u57f9\u80b2\u548c\u9500\u552e\u4f53\u7cfb\uff0c\u5982\u679c\u5168\u9762\u98a0\u8986\uff0c\u5c06\u4f1a\u9762\u4e34\u66f4\u591a\u95ee\u9898\uff0c\u6240\u4ee5\u589e\u957f\u4ee5\u53ca\u5efa\u7acb\u4fe1\u4efb\u7684\u8fc7\u7a0b\u5e94\u8be5\u57fa\u4e8e\u73b0\u6709\u7684\u7ec4\u7ec7\u53ca\u8fd0\u8425\u6846\u67b6\uff0c\u878d\u5165\u66f4\u591a\u7684 MLG \u589e\u957f\u601d\u7ef4\uff0c\u5f3a\u5316\u5e02\u573a\u804c\u80fd\u3002<img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/f06da388d3e04b13a4c92bcd5b5e2db3.jpg\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"><\/p>\n\n\n\n<p>\u738b\u7424 Convertlab \u8054\u5408\u521b\u59cb\u4eba\u517c COO<\/p>\n\n\n\n<p><strong>\u4ee5\u4e0b\u4e3a\u738b\u7424\u73b0\u573a\u6f14\u8bb2\u5b9e\u5f55\uff0c\u6709\u5220\u6539\uff08\u6587\u672b\u53ef\u770b\u5b8c\u6574\u89c6\u9891\uff09\u3002<\/strong><\/p>\n\n\n\n<p>Convertlab \u662f\u4e00\u5bb6 Martech \u516c\u53f8\uff0c\u4e13\u6ce8\u5728\u6570\u5b57\u5316\u8425\u9500\u7684\u6574\u4f53\u89e3\u51b3\u65b9\u6848\uff0c\u4eca\u5929\u5206\u4eab\u7684\u4e3b\u9898\uff0c\u5176\u5b9e\u662f\u4e00\u4e2a\u540c\u884c\u4e1a\u5206\u4eab\uff0c\u4f1a\u8bb2\u6211\u4eec\u81ea\u5df1\u7684\u5f88\u591a\u5b9e\u8df5\u3002\u5148\u5e2e\u52a9\u5927\u5bb6\u5feb\u901f\u7406\u89e3\u6211\u4eec\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u4ee5\u53ca\u4e1a\u6001\u3002\u516c\u53f8\u76ee\u524d\u6709\u4e24\u4e2a\u54c1\u724c\uff0cConvertlab \u4e13\u6ce8\u5728 B2C \u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u800c\u835f\u805a\u54c1\u724c\u5219\u4e13\u6ce8\u5728 B2B \u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e ToC \u4f01\u4e1a\u6765\u8bf4\uff0c\u76f8\u4fe1\u5927\u90e8\u5206\u4eba\u5df2\u7ecf\u53d7\u5230\u4e86\u6211\u4eec\u63d0\u4f9b\u7684\u89e3\u51b3\u65b9\u6848\u7684\u95f4\u63a5\u5f71\u54cd\uff0c\u5982\u679c\u4f60\u662f\u9ea6\u5f53\u52b3\u3001\u963f\u8fea\u8fbe\u65af\u3001\u5b9d\u9a6c\u3001\u6d66\u53d1\u94f6\u884c\u8fd9\u6837\u7684\u4f01\u4e1a\u7528\u6237\uff0c\u54c1\u724c\u8ddf\u4f01\u4e1a\u6c9f\u901a\u7684\u80cc\u540e\u5c31\u662f\u6211\u4eec\u7684 B2C \u8425\u9500\u89e3\u51b3\u65b9\u6848\u5728\u9a71\u52a8\uff0c\u56fd\u5185\u8d85\u8fc7\u4e00\u534a\u7684\u4e92\u8054\u7f51\u7528\u6237\u5df2\u7ecf\u88ab\u6211\u4eec\u95f4\u63a5\u89e6\u53ca\u3002\u800c\u6211\u4eec\u7684 B2B \u4e1a\u52a1\u4e5f\u548c\u5927\u5bb6\u6709\u70b9\u5173\u7cfb\uff0c\u5728\u835f\u805a\u670d\u52a1\u7684 B2B \u5ba2\u6237\u4e2d\u6709\u4e00\u534a\u662f SaaS \u4f01\u4e1a\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4f01\u4e1a\u589e\u957f\u6a21\u5f0f\u5e94\u6309\u9700\u9009\u62e9\uff1aSLG\u3001MLG \u548c PLG<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/c85ee9694d9d4926b12459f41fd37c42.png\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"\/><\/figure>\n\n\n\n<p>Convertlab \u7684 B2C \u89e3\u51b3\u65b9\u6848\u5ba2\u5355\u4ef7\u5728\u767e\u4e07\u7ea7\uff0c\u835f\u805a\u7684 B2B \u89e3\u51b3\u65b9\u6848\u5ba2\u5355\u4ef7\u5728 10 \u4e07~ 20 \u4e07\uff0c\u53ef\u4ee5\u770b\u51fa\u5dee\u522b\u5f88\u5927\uff0c\u5176\u83b7\u5ba2\u589e\u957f\u65b9\u5f0f\u4e5f\u662f\u4e0d\u540c\u7684\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6211\u4eec\u629b\u5f00\u5176\u4ed6\u590d\u6742\u7684\u4ea7\u54c1\u7ef4\u5ea6\uff0c\u5148\u4ece\u4ea7\u54c1\u5ba2\u5355\u4ef7\u89d2\u5ea6\u6765\u505a\u5212\u5206\uff0c\u518d\u53bb\u601d\u8003 SaaS \u4f01\u4e1a\u5e94\u8be5\u4ee5\u4ec0\u4e48\u6837\u7684\u65b9\u5f0f\u589e\u957f\u4ee5\u53ca\u5efa\u7acb\u4fe1\u4efb\uff0c\u6211\u4eec\u89c9\u5f97 0~2 \u4e07\u5ba2\u5355\u4ef7\u6700\u9002\u5408 PLG (Product-led Growth)\uff0c2 \u4e07~ 30 \u4e07\u5ba2\u5355\u4ef7\u9002\u5408 MLG (Marketing-led Growth)\uff0c30 \u4e07\u4ee5\u4e0a\u5ba2\u5355\u4ef7\u5219\u5c5e\u4e8e SLG (Sales-led Growth) \u7684\u6700\u4f73\u8303\u56f4\uff0c\u800c\u4e2d\u56fd SaaS \u4f01\u4e1a\u6700\u4e3b\u6d41\u533a\u95f4\u6b63\u662f 2 \u4e07~ 30 \u4e07\u5ba2\u5355\u4ef7\u3002<\/p>\n\n\n\n<p>\u5728\u56fd\u5185 SaaS \u884c\u4e1a\u53d1\u5c55\u8fc7\u7a0b\u4e2d\uff0c\u6211\u53d1\u73b0\u6709\u4e00\u4e2a\u548c\u7f8e\u56fd\u975e\u5e38\u4e0d\u540c\u7684\u5730\u65b9\uff0c\u5728 SaaS \u65f6\u4ee3\u4e4b\u524d\uff0c\u5373 IT \u8f6f\u4ef6\u65f6\u4ee3\uff0c\u7f8e\u56fd\u548c\u4e2d\u56fd\u5176\u5b9e\u90fd\u662f SLG \u6a21\u5f0f\uff0c\u7136\u800c\u8fdb\u5165 SaaS \u65f6\u4ee3\u540e\uff0c\u5176\u5b9e\u7f8e\u56fd\u5feb\u901f\u8fdb\u5165\u4e86 MLG \u7684\u589e\u957f\u6a21\u5f0f\uff0c\u4f46\u5728\u56fd\u5185\u5927\u5bb6\u8981\u4e48\u4ecd\u7136\u504f\u91cd SLG\uff0c\u8981\u4e48\u5173\u6ce8 PLG \u8fd9\u6837\u7684\u6982\u5ff5\uff0c\u671f\u5f85 PLG \u5e26\u6765\u7684\u7206\u53d1\u5f0f\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u9664\u4e86 PLG \u5bf9\u4ea7\u54c1\u5f62\u6001\u7684\u5b9a\u4f4d\u672c\u8eab\u6709\u8981\u6c42\u5916\uff0c\u5373\u4f7f\u6709\u4e86\u88ab\u5e02\u573a\u8ba4\u53ef\u7684\u4ea7\u54c1\uff08Product Market Fit\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\uff09\uff0c\u5927\u91cf\u6295\u5165\u5e02\u573a\u8425\u9500\u9884\u7b97\u4e5f\u4e0d\u4e00\u5b9a\u80fd\u771f\u6b63\u8fbe\u5230\u7a33\u5b9a\u7684\u9ad8\u901f\u589e\u957f\uff0c\u9700\u8981\u7ee7\u7eed\u5bfb\u627e\u53ef\u6301\u7eed\u3001\u53ef\u89c4\u6a21\u5316\u3001\u53ef\u76c8\u5229\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u7231\u56e0\u65af\u5766\u8bf4\u8fc7\uff1a\u201cWe can\u2019t solve our problems with the same thinking that we used when we created them\u3002\u201d\u8981\u6539\u53d8\u6211\u4eec\u7684\u505a\u6cd5\uff0c\u9996\u5148\u8981\u6539\u53d8\u7684\u662f\u6211\u4eec\u7684\u60f3\u6cd5\u3002\u8981\u5b9e\u73b0\u5feb\u901f\u589e\u957f\uff0c\u4e0d\u5e94\u8be5\u5ffd\u89c6\u5df2\u7ecf\u5728\u56fd\u5916\u88ab\u8bc1\u660e\u6709\u6548\u7684\u6210\u719f\u7684 MLG \u6a21\u5f0f\uff0c\u800c\u4e14\u5176\u672c\u8eab\u4e5f\u6700\u7b26\u5408\u56fd\u5185\u5927\u90e8\u5206 SaaS \u4f01\u4e1a\u7684\u4ea7\u54c1\u7279\u70b9\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u5982\u4f55\u8bc4\u4f30 MLG \u6210\u719f\u5ea6<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/099206706fd443ed8c81416dc41b2b37.png\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u8fc7\u53bb 6 \u5e74\uff0cConvertlab \u4e0e\u835f\u805a\u4e1a\u52a1\u5206\u522b\u4f7f\u7528 SLG &amp; MLG \u4e24\u79cd\u589e\u957f\u6a21\u5f0f\uff0c\u5e76\u79ef\u7d2f\u4e86\u4e00\u4e9b\u7ecf\u9a8c\uff0c\u4eca\u5929\u6211\u4eec\u4e3b\u8981\u8bb2\u8bb2 MLG\u3002\u6392\u9664\u6e20\u9053\u4ee3\u7406\u6a21\u5f0f\uff0c\u835f\u805a65%\u7684\u65b0\u5ba2\u5df2\u7ecf\u901a\u8fc7\u5e02\u573a\u624b\u6bb5\u201c\u5e7f\u544a\u6295\u653e\u3001\u7ebf\u4e0a\u7ebf\u4e0b\u6d3b\u52a8\u3001\u793e\u4ea4\u8425\u9500\u3001\u5185\u5bb9\u8425\u9500\u201d\u7b49\u83b7\u53d6\uff0c\u660e\u663e\u9ad8\u4e8e\u9500\u552e\u81ea\u62d3\u7b49\u3002\u4e00\u4e2a\u5178\u578b\u7684 MLG \u6a21\u5f0f\u6700\u7ec8\u8868\u73b0\u51fa\u7684\u7279\u5f81\u5c31\u662f<strong>\u5728\u6240\u6709\u6210\u4ea4\u65b0\u5ba2\u6237\u4e2d\uff0c\u901a\u8fc7\u5e02\u573a\u624b\u6bb5\u83b7\u5ba2\u7684\u6bd4\u4f8b\u8981\u660e\u663e\u9ad8\u4e8e\u5176\u4ed6\u65b9\u5f0f\u3002<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u8fd8\u5728\u6301\u7eed\u8ffd\u8e2a\u56fd\u5185 B2B \u4f01\u4e1a\u7684 MLG \u6210\u719f\u5ea6\uff0c\u5373&nbsp;<strong>MLG INDEX\uff08\u8425\u9500\u5e26\u52a8\u5f0f\u589e\u957f\u6307\u6570\uff09\uff0c\u5206\u6bcd\u662f\u6210\u4ea4\u65b0\u5ba2\u6237\u603b\u6570\uff0c\u5206\u5b50\u662f\u7531\u5e02\u573a\u8425\u9500\u83b7\u5ba2\u7684\u6210\u4ea4\u65b0\u5ba2\u6237\u6570<\/strong>\u3002\u901a\u8fc7\u4e0d\u65ad\u8c03\u7814 SaaS \u884c\u4e1a\u5ba2\u6237\u5e76\u8ffd\u8e2a MLG INDEX \u540e\uff0c\u53ef\u4ee5\u53d1\u73b0\u76ee\u524d SaaS \u884c\u4e1a\u5404\u4f01\u4e1a\u5dee\u5f02\u8f83\u5927\uff1a20% ~ 70% \u662f\u4e3b\u6d41\u533a\u95f4\u3002<\/p>\n\n\n\n<p><strong>\u5927\u591a\u6570\u4f01\u4e1a\u5904\u4e8e SLG \u5230 MLG \u7684\u8f6c\u53d8\u8fc7\u7a0b\u4e2d\uff0cMLG \u5e76\u4e0d\u662f\u8bf4\u9500\u552e\u4e0d\u91cd\u8981\u4e86\uff0c\u800c\u662f\u8c01\u505a\u4ec0\u4e48\uff0c\u8c01\u6765\u914d\u5408\uff0c\u5728 SLG \u6548\u7387\u964d\u4f4e\u4ee5\u53ca\u589e\u957f\u534f\u540c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5e02\u573a &amp; \u9500\u552e\u7684\u534f\u540c\u6a21\u5f0f\u53d1\u751f\u4e86\u5de8\u5927\u7684\u6539\u53d8\u3002<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u662f MLG \uff1f<\/h1>\n\n\n\n<p><strong>1. B2B \u91c7\u8d2d\u884c\u4e3a\u6570\u5b57\u5316<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/5423a39741a5409d8765458e68dda030.png\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u5178\u578b\u7684 B2B \u91c7\u8d2d\u6d41\u7a0b\uff0c\u4e2d\u95f4\u9ec4\u8272\u533a\u57df\u662f\u5ba2\u6237\u901a\u8fc7\u6570\u5b57\u5316\u65b9\u5f0f\u4e86\u89e3\u4ea7\u54c1\u7684\u8fc7\u7a0b\uff0c\u5728\u7b2c\u4e00\u6b21\u8054\u7cfb\u552e\u524d\u65f6\uff0c\u5176\u5b9e\u5ba2\u6237\u5df2\u7ecf\u63a5\u89e6\u4e86\u5927\u91cf\u4fe1\u606f\uff0c\u4e0d\u7ba1\u662f\u7ebf\u4e0a\u641c\u7d22\uff0c\u8fd8\u662f\u53c2\u52a0\u6d3b\u52a8\uff0c\u4ee5\u53ca\u67e5\u770b\u5404\u79cd\u5206\u6790\u62a5\u544a\u7b49\uff0c\u8fd9\u5df2\u7ecf\u662f B2B \u91c7\u8d2d\u884c\u4e3a\u5e95\u5c42\u903b\u8f91\u7684\u53d8\u5316\u3002\u4ece\u5b9a\u4f4d\u95ee\u9898\u5230\u63a2\u7d22\u65b9\u6848\u518d\u5230\u660e\u786e\u9700\u6c42\uff0c\u6700\u540e\u9009\u62e9\u4f9b\u5e94\u5546\u4e0b\u5355\uff0c\u6574\u4e2a\u8fc7\u7a0b\u4e2d 88% \u7684 B2B \u5546\u4e1a\u4ea4\u6613\u4ece\u7ebf\u4e0a\u5f00\u59cb\uff0c75% \u7684\u5ba2\u6237\u5c06\u793e\u4ea4\u5a92\u4f53\u4f5c\u4e3a\u4ea7\u54c1\u7814\u7a76\u6e20\u9053\uff0c\u5728\u5ba2\u6237\u63a5\u89e6\u9500\u552e\u4e4b\u524d\u7684\u8fd9\u6bb5\u8fc7\u7a0b\uff0c\u5c31\u9700\u8981\u5e02\u573a\u5316\u7684\u65b9\u5f0f\u53bb\u601d\u8003\uff0c\u901a\u8fc7\u5e02\u573a\u7684\u624b\u6bb5\u7ecf\u8425\u5ba2\u6237\u3002<\/p>\n\n\n\n<p><strong>2. \u586b\u8865\u6f0f\u6d1e\uff0c\u6548\u7387\u4f18<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/26d7969c2fe54fbdb6a6ff8b1248d70a.png\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u7ecf\u5178\u7684\u8425\u9500\u6f0f\u6597\u8fd8\u662f\u5f88\u6709\u4ef7\u503c\u7684\uff0c\u5982\u679c\u6700\u7b80\u5355\u5730\u5206\u4e3a\u4e09\u5c42\uff1aTop of Funnel \u2192 Middle of Funnel \u2192 Bottom of Funnel\uff0c\u5728 Top of Funnel \u9636\u6bb5\u80af\u5b9a\u662f\u5e02\u573a\u90e8\u8d1f\u8d23\uff0c\u505a\u5404\u79cd\u5ba3\u4f20\u63a8\u5e7f\u548c\u83b7\u5ba2\u624b\u6bb5\u6765\u5438\u5f15\u7559\u8d44\u3002Bottom of Funnel \u9636\u6bb5\u662f\u9500\u552e\u8d1f\u8d23\u4e34\u95e8\u4e00\u811a\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u6f0f\u6597\u7684\u5e95\u90e8\u5f88\u660e\u786e\uff0c\u80af\u5b9a\u662f\u9500\u552e\u8d1f\u8d23\uff0c\u6708\u5ea6\u5b63\u5ea6 review meeting \u90fd\u4f1a\u628a\u9500\u552e\u62c9\u51fa\u6765\uff0c\u770b\u6536\u5165\uff0c\u770b\u5408\u540c\uff0c\u770b\u5546\u673a\u7b49\u7b49\uff0c\u6240\u4ee5\u9500\u552e\u4e00\u5b9a\u4f1a\u628a\u6700\u540e\u7684\u5de5\u4f5c\u505a\u597d\uff0c\u4f46\u6f0f\u6597\u4e2d\u95f4\u662f\u4e00\u4e2a\u4ec0\u4e48\u6837\u7684\u72b6\u6001\uff0c\u53ef\u80fd\u5927\u5bb6\u90fd\u4e0d\u613f\u610f\u53bb\u5173\u5fc3\uff0c\u73b0\u72b6\u662f<strong>\u5e02\u573a\u8ba4\u4e3a\u8fd9\u5c31\u662f\u9500\u552e\u8981\u505a\u7684\u4e8b\u60c5<\/strong>\uff0c\u5e02\u573a\u901a\u8fc7\u6570\u5b57\u6295\u653e\u4ee5\u53ca\u7ebf\u4e0b\u6d3b\u52a8\uff0c\u5df2\u7ecf\u62ff\u5230\u4e86\u8054\u7cfb\u65b9\u5f0f\u6216\u8005\u540d\u7247\uff0c\u628a\u540d\u5355\u7ed9\u5230\u9500\u552e\uff0c\u9500\u552e\u5c31\u5e94\u8be5\u81ea\u5df1\u53bb\u7504\u522b\u53bb\u57f9\u80b2\u3002<\/p>\n\n\n\n<p><strong>\u800c\u9500\u552e\u8ba4\u4e3a\u8fd9\u662f\u5e02\u573a\u90e8\u8981\u8d1f\u8d23\u7684<\/strong>\uff0c\u5e02\u573a\u7ed9\u5230\u7684\u7ebf\u7d22\u6839\u672c\u5c31\u4e0d\u5339\u914d\uff0c\u5e94\u8be5\u8981\u597d\u597d\u7504\u522b\u7ebf\u7d22\u518d\u7ed9\u5230\u9500\u552e\u3002\u5728 SLG \u6a21\u5f0f\u4e0b\uff0c<strong>Middle of Funnel \u6162\u6162\u5f62\u6210\u4e00\u4e2a\u5de8\u5927\u7684\u6f0f\u6d1e\uff0c\u53cc\u65b9\u90fd\u8ba4\u4e3a\u5bf9\u65b9\u8981\u8d1f\u8d23\uff0c\u7ed3\u679c\u53d8\u6210\u6ca1\u4eba\u8d1f\u8d23\u3002<\/strong>\u6211\u4eec\u7684\u5efa\u8bae\u662f\uff0c\u8fd9\u90e8\u5206\u5e94\u8be5\u7531\u5e02\u573a\u8d1f\u8d23\uff0c\u6216\u8005\u5fc5\u987b\u7528<strong>\u5e02\u573a\u601d\u7ef4\u53bb\u89e3\u51b3\uff0c\u8981\u505a\u7684\u4e0d\u53ea\u662f Top of Funnel \u7684\u7ebf\u7d22\u6316\u6398 lead generation\uff0c\u66f4\u91cd\u8981\u7684\u662f Middle of Funnel \u7684\u9700\u6c42\u6316\u6398 demand generation\uff0c\u8fd9\u662f\u4e00\u4e2a\u5ba2\u6237\u57f9\u80b2\u7684\u8fc7\u7a0b\u3002<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u5982\u4f55\u505a\u597d MLG<\/h1>\n\n\n\n<p>\u9996\u5148\uff0c\u901a\u8fc7\u54c1\u724c\u6253\u9020\u3001\u5e02\u573a\u6d3b\u52a8\u3001\u6570\u5b57\u5a92\u4f53\u6765\u83b7\u53d6\u5ba2\u6237\u7ebf\u7d22\uff0c\u7528\u63d0\u5347\u5ba2\u6237\u611f\u77e5\u7684\u65b9\u5f0f\u5438\u5f15\u5ba2\u6237\u3002\u5176\u6b21\uff0c\u4ea7\u54c1\u8425\u9500\u9700\u8981\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u7684\u6839\u672c\u9700\u6c42\uff0c\u5168\u9762\u638c\u63e1\u4ea7\u54c1\u529f\u80fd\uff0c\u5e76\u6839\u636e\u5bf9\u5e94\u7684\u9500\u552e\u7b56\u7565\u6765\u5236\u5b9a\u4ea7\u54c1\u5728\u5e02\u573a\u4e2d\u7684\u5b9a\u4f4d\uff0c\u518d\u4ea7\u51fa\u4e0e\u5ba2\u6237\u6c9f\u901a\u7684\u6838\u5fc3\u5185\u5bb9\u9010\u6b65\u5f71\u54cd\u5ba2\u6237\uff0c\u901a\u8fc7\u6709\u6548\u7684\u5185\u5bb9\u6765\u8bf4\u670d\u6253\u52a8\u5ba2\u6237\uff0c\u5e2e\u52a9\u5ba2\u6237\u7406\u89e3\u4ea7\u54c1\u548c\u4ef7\u503c\u3002\u800c\u6700\u91cd\u8981\u7684\u662f\u5efa\u7acb\u5e76\u5f3a\u5316 SDR \u804c\u80fd\uff0c\u7531 SDR \u6301\u7eed\u8f93\u51fa\u9500\u552e\u8ba4\u53ef\u7684 MQL\uff0c\u8fbe\u5230\u6570\u636e\u534f\u540c\u3001\u6c9f\u901a\u534f\u540c\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<p><strong>\u5efa\u7acb\u5e76\u5f3a\u5316 SDR \u804c\u80fd<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/6d84673c11a940889ae7ade5cc0f46d0.png\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u6211\u4eec\u4e00\u76f4\u5728\u7422\u78e8 SDR \u548c\u9500\u552e\u7684\u534f\u4f5c\u5173\u7cfb\u3002<strong>\u9500\u552e\u662f\u5f00\u67aa\u7684\u4eba\uff0c\u4ed6\u662f\u4e00\u4e2a\u597d\u7684\u5c04\u624b\uff0c\u4ed6\u6709\u975e\u5e38\u597d\u7684\u5c04\u51fb\u80fd\u529b\uff0c\u4ed6\u662f\u5173\u5355\u7684\u5173\u952e\uff0c\u4ed6\u5176\u5b9e\u89e3\u51b3\u7684\u662f\u6700\u540e\u4e00\u516c\u91cc\u7684\u95ee\u9898\uff0c<\/strong>\u4e5f\u5c31\u662f\u8bf4\u5728\u628a\u63e1\u5ba2\u60c5\uff0c\u4ee5\u53ca\u9700\u8981\u628a\u63e1\u6700\u7cbe\u51c6\u6700\u590d\u6742\u7684\u9700\u6c42\u65f6\uff0c\u9500\u552e\u662f\u6700\u5f3a\u7684\uff0c\u4f46\u662f\u8fd9\u6837\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u5b83\u7684\u6210\u672c\u662f\u9ad8\u7684\uff0c\u5b83\u7684\u65f6\u95f4\u6210\u672c\u4e5f\u662f\u975e\u5e38\u9ad8\u7684\uff0c\u6240\u4ee5<strong>\u9700\u8981\u6709 SDR \u8f85\u52a9\u4ed6\u5b8c\u6210\u5c04\u51fb\u524d\u7684\u6240\u6709\u51c6\u5907\u5de5\u4f5c\uff0c\u6bd4\u5982\u8bf4\u5e2e\u4ed6\u51c6\u5907\u5f39\u836f\uff0c\u6bd4\u5982\u8bf4\u627e\u5230\u6700\u9002\u5408\u9500\u552e\u82b1\u7cbe\u529b\u53bb\u5f00\u67aa\u7684\u76ee\u6807\u3002<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u5176\u5b9e\u4e00\u76f4\u5728\u6d4b\u7b97\u4e00\u4e2a\u6570\u5b57\uff0cSDR\/\u9500\u552e\u7684\u914d\u6bd4\uff0c\u5c31\u662f\u4e00\u4e2a\u9500\u552e\u9700\u8981\u914d\u51e0\u4e2a SDR\uff0c\u76ee\u524d\u835f\u805a\u7684\u5b9e\u8df5\u5927\u6982\u662f 1:2~1:3 \u4e4b\u95f4\uff0c\u4e5f\u5c31\u662f\u4e00\u4e2a SDR \u914d 2~3 \u4e2a\u9500\u552e\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u8fd8\u4f1a\u8fdb\u4e00\u6b65\u52a0\u5f3a SDR \u7684\u5de5\u4f5c\u5728\u8425\u9500\u6f0f\u6597\u4e2d\u7684\u6df1\u5ea6\uff0c\u8ba9\u9500\u552e\u66f4\u7701\u529b\u66f4\u7cbe\u51c6\u3002\u4e5f\u8bb8\u5230\u6700\u7406\u60f3\u60c5\u51b5\uff0c\u6211\u4eec\u80fd\u505a\u5230 1:1\uff0c\u4e00\u4e2a SDR \u914d\u5bf9\u4e00\u4e2a\u9500\u552e\uff0c\u9500\u552e\u6548\u7387\u4e00\u5b9a\u4f1a\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002<\/p>\n\n\n\n<p>\u56fd\u5185\u5927\u7ea6\u5df2\u7ecf\u6709 30% \u7684 SaaS \u4f01\u4e1a\u5efa\u7acb\u4e86 SDR \u56e2\u961f\uff0cSDR \u9762\u5411\u8425\u9500\u4fa7\u7684\u804c\u80fd\u662f\u53ca\u65f6\u53cd\u9988\u5404\u5a92\u4f53\u6e20\u9053\u7684\u7ebf\u7d22\u8d28\u91cf\uff0c\u6301\u7eed\u5b8c\u6210\u7ebf\u7d22\u57f9\u80b2\u5b75\u5316\u4ee5\u53ca\u91cf\u5316 MQL\/SQL \u8f6c\u5316\u7387\uff1b\u800c\u9762\u5411\u9500\u552e\u4fa7\u7684\u804c\u80fd\u9664\u4e86\u6301\u7eed\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u7ebf\u7d22\uff0c\u8fd8\u9700\u8981\u8f85\u52a9\u63d0\u9192\u9500\u552e\u8ddf\u8fdb\uff0c\u91cf\u5316 SQL \u8f6c\u5316\u7387\uff0c\u7f29\u77ed\u6210\u4ea4\u5468\u671f\u7b49\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/67dfc6a2c5f54ccc8710fb45752cdd5c.png\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u7cbe\u7ec6\u5316\u5206\u5de5\u4f1a\u5e26\u6765\u6548\u7387\u7684\u63d0\u5347\uff0c\u7ad9\u5728\u5e02\u573a\u548c\u9500\u552e\u4e4b\u95f4\u7684 SDR \u4e0d\u8bba\u662f\u653e\u5728\u5e02\u573a\u4fa7\u7ba1\u7406\u8fd8\u662f\u5728\u9500\u552e\u4fa7\u7ba1\u7406\uff0c\u6216\u8005\u65e2\u4e0d\u5c5e\u4e8e\u5e02\u573a\u4fa7\u7ba1\u7406\uff0c\u4e5f\u4e0d\u5c5e\u4e8e\u9500\u552e\u4fa7\u7ba1\u7406\uff0c\u76f8\u5bf9\u72ec\u7acb\u7684\u5b58\u5728\uff0c\u8fd9\u90fd\u662f\u53ef\u4ee5\u7684\u3002\u6309\u7167\u5de5\u4f5c\u7279\u70b9\u6765\u8bf4\uff0c<strong>\u5e02\u573a\u5de5\u4f5c\u7684\u7279\u70b9\u4e0d\u662f\u70b9\u5bf9\u70b9\u8fdb\u884c\u7684\uff0c\u800c\u662f\u70b9\u5bf9\u9762\u8fdb\u884c\u7684\uff0c\u6240\u6709\u7684\u4e8b\u60c5\u90fd\u8981\u8bb2\u7a76\u9ad8\u6548\u7387\u3002SDR \u7684\u5de5\u4f5c\u4e5f\u662f\u4e00\u6837\uff0c\u9700\u8981\u5904\u7406\u5927\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/strong>\u5982\u679c\u60f3\u8981\u53cd\u9988\u4e0d\u540c\u6e20\u9053\u7684\u7ebf\u7d22\u8d28\u91cf\u5e76\u4ee5\u6548\u7387\u4f18\u5148\u6765\u8003\u8651\u7684\u8bdd\uff0c\u5219\u653e\u5728\u5e02\u573a\u4fa7\u662f\u4e00\u4e2a\u6bd4\u8f83\u597d\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p>\u56e0\u4e3a\u6211\u65e0\u6cd5\u628a\u5185\u90e8\u6570\u636e\u7684\u7edd\u5bf9\u503c\u62ff\u51fa\u6765\u5206\u4eab\uff0c\u4f46\u662f\u8f6c\u5316\u7387\u53ef\u4ee5\u7a0d\u5fae\u5206\u4eab\u4e00\u4e0b\u3002\u8fd9\u91cc MLG vs SLG \u7684\u9500\u552e\u6f0f\u6597\u8f6c\u5316\u7387\u7ed9\u5927\u5bb6\u505a\u4e00\u4e2a\u53c2\u8003\u3002\u5728 MLG \u6a21\u5f0f\u4e0b\uff0c\u6700\u91cd\u8981\u7684\u662f\u5bf9\u6574\u4e2a\u9500\u552e\u6f0f\u6597\u6548\u7387\u7684\u63d0\u5347\uff0c\u5f53\u6709\u4e86 SDR \u804c\u80fd\u540e\uff0c\u5e02\u573a\u5404\u6e20\u9053\u8fdb\u6765\u7684\u7ebf\u7d22\u5230\u786e\u8ba4\u5176\u4e3a MQL\uff0c\u8f6c\u5316\u7387\u4e3a 10%\u3002\u4ece MQL \u5230\u5546\u673a\u6709 50% \u7684\u8f6c\u5316\u7387\uff0c\u518d\u5230\u6700\u540e\u6709 60% \u7684\u6210\u4ea4\u8f6c\u5316\u3002\u4ece\u4e0a\u56fe\u53ef\u770b\u51fa\uff0c\u4ee5 1000 \u4e2a\u7ebf\u7d22\u4e3a\u4f8b\uff0c\u5c31\u9700\u8981 2 \u4e2a SDR \u914d\u5408 5 \u4e2a\u9500\u552e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/7044ebf520f249f994110b38054f8f66.png\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u800c\u5982\u679c\u4f7f\u7528\u975e MLG \u6a21\u5f0f\uff0c\u6ca1\u6709 SDR \u804c\u80fd\uff0c\u90a3\u4e48\u9500\u552e\u5904\u7406\u7ebf\u7d22\u90fd\u5728\u788e\u7247\u5316\u65f6\u95f4\uff0c\u4e14\u6ca1\u6709\u89c4\u5f8b\uff0c\u65e0\u6cd5\u9ad8\u6548\u7387\u5730\u5904\u7406\u7ebf\u7d22\uff0c1000 \u4e2a\u7ebf\u7d22\u8981\u5360\u7528 8 \u4e2a\u9500\u552e\u5168\u90e8\u7684\u65f6\u95f4\u3002\u5728\u7ebf\u7d22\u6570\u91cf\u5927\u4e14\u8d28\u91cf\u4e0d\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u9500\u552e\u53c8\u4f1a\u4ea7\u751f\u62b5\u89e6\u5fc3\u7406\uff0c\u6ca1\u6709\u7cbe\u529b\u53bb\u4e00\u4e00\u6c9f\u901a\u3002\u4e24\u79cd\u65b9\u5f0f\u5bf9\u6bd4\u4e0b\uff0c\u5728\u6210\u672c\u65b9\u9762\uff0c\u901a\u8fc7\u5408\u7406\u7684\u4eba\u5458\u914d\u7f6e\uff0cSDR \u7684\u4eba\u529b\u6210\u672c\u666e\u904d\u8981\u6bd4\u9500\u552e\u7684\u6210\u672c\u4f4e\u3002\u5728\u8f6c\u5316\u7387\u65b9\u9762\uff0cMLG \u7684\u8f6c\u5316\u7387\u8981\u9ad8\u4e8e\u4f20\u7edf\u7684 SLG\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">MLG \u5bf9\u7ec4\u7ec7\u7684\u8981\u6c42<\/h1>\n\n\n\n<p>\u6700\u540e\u518d\u8bb2\u4e00\u70b9\u5c31\u662f MLG \u5bf9\u4e8e\u7ec4\u7ec7\u7684\u5f71\u54cd\uff0c\u5176\u5b9e\u50cf Convertlab \u521a\u6210\u7acb\u7684\u524d\u4e24\u5e74\uff0c\u6211\u4eec\u7ecf\u5e38\u4f1a\u8bf4\uff0c\u8bf4\u6211\u4eec\u516c\u53f8\u6709\u4e09\u9a7e\u9a6c\u8f66\uff1a<strong>\u4ea7\u54c1\u3001\u9500\u552e\u3001\u670d\u52a1<\/strong>\uff0c\u6709\u7684\u65f6\u5019\u9500\u552e\u4f1a\u8bf4\u7684\u5168\u4e00\u70b9\u53eb\u5e02\u573a\u548c\u9500\u552e\uff0c\u4ec0\u4e48\u6982\u5ff5\uff1f<\/p>\n\n\n\n<p>\u5927\u5bb6\u901a\u5e38\u662f\u628a\u5e02\u573a\u548c\u9500\u552e\u4f5c\u4e3a\u4e00\u4ef6\u4e8b\u60c5\u6765\u770b\uff0c\u6211\u77e5\u9053\u5f88\u591a ToB \u4f01\u4e1a\u53ef\u80fd\u5e02\u573a\u8fd8\u4e0d\u662f\u4e00\u7ea7\u90e8\u95e8\uff0c\u5e02\u573a\u548c\u9500\u552e\u8fd8\u662f\u540c\u4e00\u4e2a\u9500\u552e VP \u7ba1\u7406\uff0c\u6216\u8005\u7531\u4e00\u4e2a\u9ad8\u7ba1\u6765\u7ba1\u7406\uff0c\u8fd9\u90fd\u6ca1\u6709\u95ee\u9898\uff0c\u4f46\u662f\u8981\u628a\u5e02\u573a\u60f3\u8c61\u6210\u662f\u4e00\u4e2a\u4e00\u7ea7\u90e8\u95e8\uff0c\u8fd9\u4f1a\u5e26\u6765\u4ec0\u4e48\u4ef7\u503c\u5462\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/f5a77c0bf1ed4dbb84fc2e470264002f.png\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u8fd9\u5f20\u56fe\u5f88\u597d\u7406\u89e3\uff0c\u4ee5\u52a8\u6ed1\u8f6e\u539f\u7406\u6765\u770b\uff0c\u5c31\u662f<strong>\u628a\u5e02\u573a\u4f5c\u4e3a\u4e00\u4e2a\u4e00\u7ea7\u90e8\u95e8\u770b\u5f85\uff0c\u5b83\u8d77\u5230\u7684\u4f5c\u7528\u548c\u9500\u552e\u662f\u4e00\u6837\u5927\u7684\uff0c\u4f01\u4e1a\u591a\u4e86\u4e00\u4e2a\u52a8\u6ed1\u8f6e\uff0c\u7528\u529b\u5c31\u5c11\u4e86\uff0c\u6216\u8005\u7528\u540c\u6837\u7684\u529b\u53ef\u4ee5\u5e26\u6765\u66f4\u591a\u589e\u957f\u3002<\/strong><\/p>\n\n\n\n<p>\u800c MLG \u589e\u957f\u6a21\u5f0f\u4e0b\uff0c\u5404\u4e2a\u804c\u80fd\u56e2\u961f\u7684\u4ef7\u503c\u5b9a\u4f4d\u4e5f\u53d1\u751f\u4e86\u4e00\u4e9b\u53d8\u5316\uff0c\u4ee5\u4e0b\u662f\u6211\u5bf9\u6211\u4eec\u835f\u805a\u4e1a\u52a1\u56e2\u961f\u5404\u90e8\u95e8\u7684\u5b9a\u4f4d\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/44a00e3725a64a38a6de5a80823d33c8.png\" alt=\"Convertlab \u738b\u7424\uff1a\u4ece SLG \u5230 MLG\uff0c\u5982\u4f55\u5347\u7ea7\u5e02\u573a\u804c\u80fd\u5e26\u52a8\u4f01\u4e1a\u589e\u957f\"\/><\/figure>\n\n\n\n<p><strong>1. \u9500\u552e\u5de5\u4f5c\u786e\u4fdd\u516c\u53f8\u7684\u6536\u5165\uff0c\u51b3\u5b9a\u4f01\u4e1a\u672a\u6765 0~3 \u4e2a\u6708\u7684\u6210\u529f<\/strong><\/p>\n\n\n\n<p>\u835f\u805a\u9500\u552e\u5468\u671f\u4e00\u822c\u4e0d\u4f1a\u8d85\u8fc7 3 \u4e2a\u6708\uff0c\u6240\u4ee5\u9500\u552e\u6bcf\u5929\u8981\u60f3\u7684\u662f\u672a\u6765\u4e09\u4e2a\u6708\uff0c\u6211\u600e\u4e48\u786e\u4fdd\u516c\u53f8\u7684\u6536\u5165\uff0c\u4e0d\u7528\u62c5\u5fc3\u5546\u673a\u4e0d\u8db3\u7684\u95ee\u9898\uff0c\u90a3\u662f\u5e02\u573a\u4f1a\u5e2e\u4ed6\u89e3\u51b3\u7684\uff0c\u4ed6\u8981\u89e3\u51b3\u7684\u662f\u6700\u540e\u7684\u9500\u552e\u6548\u7387\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>2. \u5e02\u573a\u5de5\u4f5c\u786e\u4fdd\u4e0b\u4e00\u5b63\u5ea6\u7684\u589e\u957f\uff0c\u51b3\u5b9a\u4f01\u4e1a\u672a\u6765 3~12 \u4e2a\u6708\u7684\u6210\u529f<\/strong><\/p>\n\n\n\n<p>\u5e02\u573a\u8fd9\u4e2a\u5b63\u5ea6\u8fd8\u5728\u8003\u8651\u8fd9\u4e2a\u6708\u6210\u4ea4\u7684\u4e8b\u60c5\uff0c\u90a3\u662f\u4e0d\u5bf9\u7684\uff0c\u4f46\u662f\u8fd9\u4e2a\u5b63\u5ea6\u6ca1\u505a\u597d\uff0c\u4e0b\u4e2a\u5b63\u5ea6\u7684\u9500\u552e\u5c31\u6709\u95ee\u9898\uff0c\u6240\u4ee5\u6211\u4eec\u7684\u5e02\u573a\u5de5\u4f5c\u662f\u4ee5\u5b63\u5ea6\u8003\u6838 MQL\/SQL \u6570\u91cf\u3002\u8fd9\u4e2a\u5b63\u5ea6\u7684\u5de5\u4f5c\u6210\u7ee9\u51b3\u5b9a\u4e86\u4e0b\u4e2a\u5b63\u5ea6\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<p><strong>3. \u5ba2\u6237\u6210\u529f\u5de5\u4f5c\u786e\u4fdd\u5ba2\u6237\u7684\u7eed\u7ea6\u7387\uff0c\u51b3\u5b9a\u4f01\u4e1a\u672a\u6765 12 \u4e2a\u6708\u4e4b\u540e\u7684\u6210\u529f<\/strong><\/p>\n\n\n\n<p>\u5ba2\u6237\u6210\u529f\u51b3\u5b9a\u4e86 12 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