{"id":51875,"date":"2021-12-02T18:15:21","date_gmt":"2021-12-02T10:15:21","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=51875"},"modified":"2021-12-02T18:15:22","modified_gmt":"2021-12-02T10:15:22","slug":"plg%e4%ba%a7%e5%93%81%e9%a9%b1%e5%8a%a8%e5%a2%9e%e9%95%bf-part-1-%e6%97%a0%e9%99%90%e4%ba%a7%e5%93%81","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/51875.html","title":{"rendered":"PLG\u4ea7\u54c1\u9a71\u52a8\u589e\u957f Part 1 | \u65e0\u9650\u4ea7\u54c1"},"content":{"rendered":"\n<p>\u6700\u8fd1\u56e0\u4e3a\u5de5\u4f5c\u5173\u7cfb\uff0c\u91cd\u53c8\u5f00\u59cb\u78d5\u82f1\u6587\u9605\u8bfb\u3002\u8fd8\u6ca1\u6709\u6253\u901a\u4efb\u7763\u4e8c\u8109\uff0c\u4fe1\u606f\u5904\u7406\u611f\u89c9\u5dee\u70b9\u610f\u601d\u3002\u8bf7\u6559\u4e2d\u5b66\u5c31\u5728\u56fd\u5916\u8bfb\u4e66\u7684\u670b\u53cb\uff0c\u5982\u4f55\u80fd\u63d0\u9ad8\u82f1\u6587\u9605\u8bfb\u901f\u5ea6\uff0c\u670b\u53cb\u6df1\u601d\u7247\u523b\u56de\u7b54\u201c\u5c31\u662f\u591a\u8bfb\u5427\u201d\u3002\u679c\u7136\u4efb\u4f55\u4e8b\u60c5\u90fd\u6ca1\u6709\u6377\u5f84\u3002<\/p>\n\n\n\n<p><br>\u8bfb\u4e66\u7b14\u8bb0\u8bb0\u5f55\u4e00\u4e8c\uff0c\u6240\u6709\u7ffb\u8bd1\u4ec5\u4e3a\u4e2a\u4eba\u7406\u89e3\uff0c\u7686\u4e0d\u4e13\u4e1a\u3002<\/p>\n\n\n\n<p><strong>1.&nbsp;<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e4%ba%a7%e5%93%81%e9%a9%b1%e5%8a%a8%e5%a2%9e%e9%95%bf\" title=\"\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\" target=\"_blank\">\u4ea7\u54c1\u9a71\u52a8\u589e\u957f<\/a><\/span>Product-Led&nbsp;Growth\uff08<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/plg\" title=\"PLG\" target=\"_blank\">PLG<\/a><\/span>\uff09<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u662f\u76f8\u5bf9\u4f20\u7edf\u9500\u552e\u9a71\u52a8\u589e\u957f\uff08Sales-Led\uff09\u7684\u4e00\u79cd\u5e02\u573a\u7b56\u7565\uff0c\u4e5f\u662f\u66f4\u9002\u5e94\u65b0\u8d8b\u52bf\u7684\u5e02\u573a\u7b56\u7565\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u6237\u503e\u5411\u4e8e\u81ea\u5df1\u4e86\u89e3\u4ea7\u54c1<\/li><li>\u6602\u8d35\u7684\u83b7\u5ba2\u6210\u672c\uff0c\u5c24\u5176\u5bf9\u521d\u521b\u516c\u53f8\u6765\u8bf4<\/li><li>\u4ea7\u54c1\u7684\u7528\u6237\u4f53\u9a8c\u5bf9\u51b3\u7b56\u5f88\u5173\u952e<\/li><\/ul>\n\n\n\n<p><strong>2. \u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u7684\u6b66\u5668\/\u6a21\u5f0f\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u514d\u8d39\u8bd5\u7528\uff08Free trial\uff09<\/li><li>\u514d\u8d39\u6a21\u5f0f\uff08Freemium\uff09<\/li><li>\u7533\u8bf7\u4f53\u9a8c\uff08Demo\uff09<\/li><\/ul>\n\n\n\n<p>Free trial \u548cFreemium\u7684\u5dee\u522b\u5728\u4e8e\uff0c\u514d\u8d39\u8bd5\u7528\u662f\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u53ef\u4ee5\u514d\u8d39\u8bd5\u7528\u5168\u90e8\u6216\u90e8\u5206\u529f\u80fd\uff0cFreemium\u662f\u7528\u6237\u53ef\u4ee5\u6c38\u4e45\u4f7f\u7528\u90e8\u5206\u529f\u80fd\uff0c\u9700\u8981\u5347\u7ea7\u4ed8\u8d39\u540e\u624d\u80fd\u4f7f\u7528\u9ad8\u7ea7\u529f\u80fd\u3002<\/p>\n\n\n\n<p><strong>3. \u5982\u4f55\u9009\u62e9\u5408\u9002\u7684PLG\u6a21\u5f0f\uff1aMOAT \u6846\u67b6<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Market&nbsp;Strategy \u5e02\u573a\u7b56\u7565<\/li><li>Ocean Conditions \u7ade\u4e89\u73af\u5883<\/li><li>Audience&nbsp;\u7528\u6237\u51b3\u7b56<\/li><li>Time-to-Value&nbsp;\u4ef7\u503c\u4f53\u73b0\u901f\u5ea6<\/li><\/ul>\n\n\n\n<p><strong>\u5e02\u573a\u7b56\u7565\uff1a<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u4e0d\u540c\u7684\u5e02\u573a\uff0c\u9009\u62e9\u4e0d\u540c\u7684\u7ade\u4e89\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u98a0\u8986\u6027\u7b56\u7565\u7684\u7406\u89e3\uff0c\u53ef\u4ee5\u662f\u9762\u5411\u4e00\u4e2a\u5927\u800c\u5168\u7684\u4ea7\u54c1\uff0c\u901a\u8fc7\u7cbe\u7b80\u4e14\u4f4e\u4ef7\u7684\u4ea7\u54c1\u6765\u8d62\u5f97\u7528\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1748\" height=\"1156\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/image-20.png\" alt=\"\" class=\"wp-image-51876\"\/><\/figure>\n\n\n\n<p><strong>\u7ade\u4e89\u73af\u5883\uff1a\u7ea2\u6d77vs\u84dd\u6d77<\/strong><\/p>\n\n\n\n<p>\u7ea2\u6d77\u5e02\u573a\u4e2d\u7684\u73a9\u5bb6\u52aa\u529b\u6218\u80dc\u5bf9\u624b\u8d62\u5f97\u5b58\u91cf\u5e02\u573a\u4e2d\u7684\u66f4\u5927\u4efd\u989d\uff0c\u84dd\u6d77\u5e02\u573a\u73a9\u5bb6\u901a\u8fc7\u521b\u9020\u65b0\u7684\u9700\u6c42\u89e6\u53ca\u65b0\u7684\u5e02\u573a\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\u60c5\u51b5\uff0c\u84dd\u6d77\u5e02\u573a\u73a9\u5bb6\u91c7\u7528\u9500\u552e\u9a71\u52a8\u7684\u5e02\u573a\u7b56\u7565\uff0c\u7ea2\u6d77\u5e02\u573a\u73a9\u5bb6\u91c7\u7528\u4ea7\u54c1\u9a71\u52a8\u7684\u5e02\u573a\u7b56\u7565\u3002\u8fd9\u662f\u7531\u4e8e\u84dd\u6d77\u5e02\u573a\u7684\u4ea7\u54c1\u9700\u8981\u65f6\u95f4\u6765\u6559\u80b2\u5e02\u573a\uff0c\u6240\u4ee5\u91c7\u7528\u4ea7\u54c1\u9a71\u52a8\u7684\u7b56\u7565\uff0c\u5e76\u4e0d\u662f\u4e00\u4e2a\u662f\u6216\u5426\u7684\u95ee\u9898\uff0c\u800c\u662f\u4ec0\u4e48\u65f6\u5019\u5408\u9002\u5f00\u59cb\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u51b3\u7b56\uff1a\u81ea\u4e0a\u800c\u4e0b&nbsp;vs \u81ea\u4e0b\u800c\u4e0a<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u51b3\u7b56\u7c7b\u578b\u548c\u91c7\u7528\u67d0\u79cdPLG\u7c7b\u578b\u7684\u6700\u7ec8\u7ed3\u679c\u6982\u89c8\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"880\" height=\"446\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/image-21.png\" alt=\"\" class=\"wp-image-51877\"\/><\/figure>\n\n\n\n<p><strong>\u4ef7\u503c\u4f53\u73b0\u901f\u5ea6<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\uff0c\u9700\u8981\u5feb\u901f\u5b9e\u73b0\u4ef7\u503c\u3002\u65b0\u7528\u6237\u9700\u8981\u80fd\u591f\u5728\u6ca1\u6709\u4efb\u4f55\u5e2e\u52a9\u7684\u60c5\u51b5\u4e0b\uff0c\u5feb\u901f\u4f53\u9a8c\u4ea7\u54c1\u7684\u5173\u952e\u7ed3\u679c\u3002<\/p>\n\n\n\n<p><br><strong>4. \u5982\u4f55\u7528MOAT \u6846\u67b6\u9009\u62e9\u5408\u9002\u7684PLG \u6a21\u5f0f<\/strong><\/p>\n\n\n\n<p>\u4e09\u79cd\u5e38\u89c1\u7684\u6df7\u5408\u6a21\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u53d1\u5e03\u65b0\u4ea7\u54c1\u5df2\u7ecf\u6709\u6210\u719f\u7684\u4e1a\u52a1\uff0c\u4e3a\u964d\u4f4e\u98ce\u9669\uff0c\u53ef\u4ee5\u901a\u8fc7\u53d1\u5e03\u65b0\u7684\u4ea7\u54c1\u6765\u542f\u7528PLG\u6a21\u5f0f\u3002<\/li><li>\u901a\u8fc7\u514d\u8d39\u8bd5\u7528\uff08Trial\uff09\u5f00\u542f\u514d\u8d39\u6a21\u5f0f\uff08Freemium\uff09\u8bd5\u7528\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u8ba9\u7528\u6237\u514d\u8d39\u8bd5\u7528\u90e8\u5206\u9700\u8981\u4ed8\u8d39\u7684\u529f\u80fd\u3002<\/li><li>\u514d\u8d39\u8bd5\u7528\u672a\u8f6c\u5316\uff0c\u514d\u8d39\u6a21\u5f0f\u4ecd\u53ef\u540e\u7eed\u8ddf\u8fdb<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u56de\u60f3\u4e4b\u524d\u7684\u5de5\u4f5c\u7ecf\u5386\u91cc\uff0c\u9886\u5bfc\u66fe\u7ecf\u591a\u6b21\u63d0\u5230Freemium\u6a21\u5f0f\uff0c\u56e2\u961f\u90fd\u6ca1\u6709\u6b63\u5f0f\u6df1\u5165\u7684\u8fdb\u884c\u8c03\u7814\u548c\u5c1d\u8bd5\uff0c\u4f5c\u4e3aSaaS\u670d\u52a1\uff0c\u6df1\u9677\u4ee5\u9500\u552e\u4e3a\u4e3b\u5bfc\u7684\u5e02\u573a\u7b56\u7565\uff0c\u5728\u7ade\u4e89\u5c1a\u53ef\u7684\u5e02\u573a\u73af\u5883\u91cc\u4e22\u5931\u4e86\u5feb\u901f\u589e\u957f\u7684\u673a\u4f1a\uff0c\u76f8\u4f34\u7684\u8fd8\u6709\u96be\u4ee5\u964d\u4f4e\u7684\u9500\u552e\/\u83b7\u5ba2\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u63a8\u8350SaaS\u7684\u4ea7\u54c1\u540c\u5b66\u90fd\u4e86\u89e3\u4e00\u4e0b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\u56e0\u4e3a\u5de5\u4f5c\u5173\u7cfb\uff0c\u91cd\u53c8\u5f00\u59cb\u78d5\u82f1\u6587\u9605\u8bfb\u3002\u8fd8\u6ca1\u6709\u6253\u901a\u4efb\u7763\u4e8c\u8109\uff0c\u4fe1\u606f\u5904\u7406\u611f\u89c9\u5dee\u70b9\u610f\u601d\u3002\u8bf7\u6559\u4e2d\u5b66\u5c31\u5728\u56fd\u5916\u8bfb\u4e66\u7684\u670b\u53cb\uff0c\u5982\u4f55\u80fd\u63d0\u9ad8\u82f1\u6587\u9605\u8bfb\u901f\u5ea6\uff0c\u670b\u53cb\u6df1\u601d\u7247\u523b\u56de\u7b54\u201c\u5c31\u662f\u591a\u8bfb\u5427\u201d\u3002\u679c\u7136\u4efb\u4f55\u4e8b\u60c5\u90fd\u6ca1\u2026<\/p>\n","protected":false},"author":1,"featured_media":51876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[4705,1529],"special":[],"class_list":["post-51875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-plg","tag-1529","entry"],"views":46092,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/51875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=51875"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/51875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/51876"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=51875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=51875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=51875"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=51875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}