\u4ece\u7f8e\u56fdMarTech\u5e02\u573a\u89d2\u5ea6\u51fa\u53d1\uff0c\u5f88\u591a\u4eba\u8ba4\u4e3a\u54c1\u724c\u4e3b\u9884\u7b97\u5728\u51cf\u5c11\uff0c\u5982\u5b9d\u6d01\uff0c\u767e\u4e8b\uff0c\u8054\u5408\u5229\u534e\uff0c\u4f46\u7814\u7a76\u516c\u53f8Forrester\u7684\u62a5\u544a\u300a2017-2022\u5e74\u7f8e\u56fd\u8425\u9500\u6280\u672f\u4e0e\u670d\u52a1\u524d\u77bb\u300b\u4e2d\u6307\u51fa\uff1a<\/p>\n\n\n\n
\u867d\u7136\u5ba2\u6237\u8425\u9500\u9884\u7b97\u5728\u51cf\u5c11\uff0c\u4f46\u8fd9\u4e9b\u5e7f\u544a\u4e3b\u5728\u8425\u9500\u6280\u672f\u4e0a\u6295\u5165\u7684\u8d39\u7528\u4f9d\u7136\u6ca1\u6709\u51cf\u5c11\uff0c\u6240\u4ee5\u56fd\u5916\u624d\u88ab\u6301\u7eed\u770b\u597d\u3002<\/p><\/blockquote>\n\n\n\n
\u4ece\u4e2d\u56fdMarTech\u5e02\u573a\u89d2\u5ea6\u51fa\u53d1\uff0c\u6211\u4eec\u8fd8\u5904\u4e8e\u7f8e\u56fd3\u5e74\u524d\u7684\u9636\u6bb5\uff0c\u5c3d\u7ba1B2B2C\u7684\u4f01\u4e1a\u53d1\u5c55\u6bd4\u8f83\u5feb\uff0c\u4f46B2B\u65b9\u9762\u6574\u4f53\u5e02\u573a\u8fd8\u662f\u65e9\u671f\u7684\u88ab\u5524\u9192\u9636\u6bb5\u3002<\/p>\n\n\n\n
\u662f\u7531AdTech\uff08\u5e7f\u544a\u6280\u672f\uff09\u8f6c\u578bMarTech\u7684\u9636\u6bb5\uff1b\u539f\u56e0\u662f\u4ec0\u4e48\u5462\uff0c\u4e3b\u8981\u805a\u7126\u4e24\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n
1\uff09\u4f01\u4e1a\u7aef\uff0c2\uff09\u6280\u672f\u7aef<\/strong><\/p>\n\n\n\n\u524d\u8005\u800c\u8a00\uff1a<\/strong>TOC\u7c7b\u4f01\u4e1a\u968f\u7740\u5a92\u4ecb\u7684\u53d8\u5316\u5728\u4e0d\u65ad\u66f4\u65b0\u8425\u9500\u65b9\u5f0f\uff0c\u5982\u79c1\u57df\u6d41\u91cf\uff0c\u77ed\u89c6\u9891\u8425\u9500\uff0c\u4e3b\u64ad\u5e26\u8d27\u3002<\/p>\n\n\n\n\u8fd9\u79cd\u6f14\u53d8\u5f62\u6001\u5bfc\u81f4\u8425\u9500\u65b9\u6cd5\u8bba\u5e76\u4e0d\u80fd\u505a\u5230\u9897\u7c92\u5316\u7ea7\u522b\u7684SOP\uff0c\u90a3\u6280\u672f\u5c31\u65e0\u6cd5\u4ece\u6839\u672c\u4e0a\u5f62\u6210\u6700\u5927\u6548\u7387\u7684\u300c\u81ea\u52a8\u5316\u300d\u8425\u9500\u3002<\/p>\n\n\n\n
\u4f01\u4e1a\u4e5f\u53ea\u80fd\u7528\u8fc7\u4eba\u8089\u6a21\u5f0f\uff08\u4e00\u4eba\u7ba1\u7406\u591a\u5e73\u53f0\uff09\u534a\u81ea\u52a8\u5316\u5b8c\u6210\u521b\u610f\u6216\u6295\u653e\u7684\u8425\u9500\u9700\u6c42\uff0c\u8fb9\u4eba\u5de5\u8fb9\u6280\u672f\u3002<\/p>\n\n\n\n
\u540e\u8005\u800c\u8a00\uff1a<\/strong>TOB\u7c7b\u578b\u516c\u53f8\u76ee\u524d\u591a\u6570\u5c5e\u4e8e\u65e9\u4e9b\u5e74\u5e7f\u544a\u516c\u53f8\uff0cCRM\u516c\u53f8\uff0c\u4f20\u7edfSaaS\u7684\u8f6c\u578b\u671f\u3002<\/p>\n\n\n\n\u5b83\u4eec\u7531\u4e8e\u5934\u90e8\uff08BAT\uff0cTMD\uff09\u751f\u6001\u7684\u53d8\u5316\u548cTOC\u5ba2\u6237\u5bf9\u6d41\u91cf\u548c\u521b\u610f\u7684\u9700\u6c42\u53d1\u751f\u53d8\u5316\uff0c\u52a0\u4e0a\u65e9\u4e9b\u5e74\u8d44\u672c\u5bf9B\u7aef\u7684\u5e03\u5c40\u5e76\u6ca1\u592a\u5927\u6e34\u671b\uff0c\u8fdb\u800c\u9020\u6210\u53d1\u5c55\u7f13\u6162\u3002<\/p>\n\n\n\n
\u4ece\u7f8e\u56fdMarTech\u5168\u666f\u56fe\u4e2d\u6211\u4eec\u8fd8\u80fd\u5f97\u5230\u4ec0\u4e48\u5462\uff1f<\/p>\n\n\n\n
MarTech\u884c\u4e1a\u89c4\u6a21\u5728\u4e0d\u65ad\u6269\u5927\uff0c\u4f46\u51fa\u73b0\u57282019\u5e74\u62a5\u544a\u7684615\u5bb6\u4f01\u4e1a\u8fd8\u662f\u9010\u6e10\u6de1\u51fa\u4e86\u4eba\u4eec\u7684\u89c6\u91ce\uff0c\u5b83\u4eec\u88ab\u5176\u4ed6\u516c\u53f8\u6240\u5408\u5e76\uff0c\u6709\u7684\u5219\u662f\u56e0\u4e3a\u9677\u5165\u56f0\u96be\u800c\u505c\u6b62\u8fd0\u8425\u3002<\/p>\n\n\n\n
\u8fd9\u6837\u770b\u67652019\u5e74\u7684\u6d41\u5931\u7387\u8fbe\u5230\u4e868.7%\uff0c\u56e0\u6b64\u6211\u4eec\u79fb\u9664\u90a3\u4e9b\u5df2\u7ecf\u6d88\u5931\u7684\u516c\u53f8\uff0cMarTech\u884c\u4e1a\u65b0\u73a9\u5bb6\u7684\u5b9e\u9645\u589e\u957f\u8fbe\u5230\u4e8624.5%\u3002<\/strong><\/p>\n\n\n\n