{"id":51978,"date":"2021-12-03T11:57:05","date_gmt":"2021-12-03T03:57:05","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=51978"},"modified":"2021-12-03T11:57:06","modified_gmt":"2021-12-03T03:57:06","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e8%af%b4stp%e6%98%af%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e7%9a%84%e6%a0%b8%e5%bf%83%e6%88%98%e7%95%a5%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/51978.html","title":{"rendered":"\u4e3a\u4ec0\u4e48\u8bf4STP\u662f\u5e02\u573a\u8425\u9500\u7684\u6838\u5fc3\u6218\u7565\uff1f"},"content":{"rendered":"\n

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\"\u4e3a\u4ec0\u4e48\u8bf4STP\u662f\u5e02\u573a\u8425\u9500\u7684\u6838\u5fc3\u6218\u7565\uff1f\"\/<\/figure><\/div>\n\n\n\n

\u200b<\/p>\n\n\n\n

\u63a5\u4e0b\u6765<\/strong><\/p>\n\n\n\n

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01<\/strong><\/p>\n\n\n\n

\u5e02\u573a\u7ec6\u5206(Market Segmentation)<\/strong><\/p>\n\n\n\n

\u5e02\u573a\u7ec6\u5206(Market Segmentation)\uff1a<\/strong>\u662f\u6307\u6309\u7167\u67d0\u79cd\u7279\u5f81\u5c06\u5ba2\u6237\u5206\u7c7b\uff0c\u540c\u7c7b\u5ba2\u6237\u79f0\u4e3a\u4e00\u4e2a\u7ec6\u5206Segmentation\u3002\u7ec6\u5206\u7684\u6807\u51c6\u4e00\u822c\u6709\u4e09\u4e2a\uff1a\u5ba2\u6237\u7c7b\u5ba2\u6237\u6240\u9700\u8981\u7684\u670d\u52a1\u7c7b\u578b\u3001\u7ec4\u7ec7\u7684\u51b3\u7b56\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u4e0b\u9762\u4ecb\u7ecd\u51e0\u79cd\u5e38\u7528\u7684\u5e02\u573a\u7ec6\u5206\u65b9\u6cd5\uff1b<\/strong><\/p>\n\n\n\n

(1)\u5730\u7406\u56e0\u7d20\u5e02\u573a\u7ec6\u5206\u6cd5\uff0c<\/strong>\u5c31\u662f\u6839\u636e\u987e\u5ba2\u6240\u5728\u7684\u5730\u7406\u533a\u57df\u8fdb\u884c\u5e02\u573a\u7ec6\u5206\u3002\u5730\u7406\u7ec6\u5206\u53ef\u4ee5\u5b9e\u73b0\u8de8\u533a\u57df\u8fdb\u884cIT\u670d\u52a1\uff0c\u7531\u6b64\u5f62\u6210\u7684\u533a\u57df\u5e02\u573a\uff0c\u4e00\u822c\u91c7\u7528\u6e20\u9053\u7ba1\u7406\u6a21\u5f0f\uff0c\u5728\u4e0d\u540c\u7684\u533a\u57df\u8bbe\u7f6e\u7ba1\u7406\u673a\u6784\uff0c\u6765\u8d1f\u8d23\u7ba1\u7406\u8be5\u533a\u57df\u7684\u5e02\u573a\u5f00\u62d3\uff0c\u7ba1\u7406\u3002\u5982\uff0c\u5728\u672c\u571f\u53ef\u4ee5\u5212\u5206\u51fa\u897f\u5357 \u534e\u5317\u3001\u534e\u4e1c\u3001\u4e1c\u5317 \u897f\u5317\u7b49\u533a\u57df\u3002\u8bbe\u7f6e\u76f8\u5e94\u7684\u529e\u4e8b\u5904\u3001\u5206\u652f\u673a\u6784\u56fd\u9645\u4e0a\uff0c\u53ef\u4ee5\u5212\u5206\u51fa\u6b27\u6d32\uff0c\u4e9a\u6d32\uff0c\u5317\u7f8e\u7b49\u6d32\u9645\u533a\u57df\u3002\u5730\u7406\u7ec6\u5206\u5c06\u6210\u4e3aIT\u4f01\u4e1a\u5b9e\u884c\u8de8\u5730\u533a\u8fdb\u884cIT\u670d\u52a1\u7684\u91cd\u8981\u4f9d\u636e\u3002\u5982\uff0cHP\u516c\u53f8\u5728\u56fd\u9645\u4e0a\u5206\u51fa\u4e9a\u6d32\u3001\u5317\u7f8e\u3001\u6b27\u6d32\u7b49\u533a\u57df\uff0c\u5728\u4e9a\u6d32\u53c8\u5206\u4e3a\u4e1c\u5357\u4e9a\u3001\u4e1c\u4e9a\u7b49\uff0c\u5728\u4e2d\u56fd\u53c8\u5206\u51fa\u5317\u65b9\u533a\u3001\u534e\u4e1c\u533a\u3001\u897f\u5357\u533a\uff0c\u534e\u4e2d\u533a\u7b49\u533a\u57df\u5e02\u573a\uff0c\u5728\u8fd9\u4e9b\u533a\u57df\u5185\u8bbe\u7f6e\u7ba1\u7406\u673a\u6784\u3002<\/p>\n\n\n\n

(2)\u6d88\u8d39\u884c\u4e3a\u5e02\u573a\u7ec6\u5206\u6cd5\uff0c<\/strong>\u6309\u5ba2\u6237\u6d88\u8d39\u7684\u884c\u4e3a\u7279\u5f81\u8fdb\u884c\u5e02\u573a\u7ec6\u5206\u3002\u6309\u6d88\u8d39\u6027\u8d28\u53ef\u628a\u5e02\u573a\u5206\u4e3a\u4f01\u4e1a\u5bf9\u4f01 (BtoB)\u6216\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005\u670d\u52a1\u5e02\u573a(BtoC)\u4e24\u4e2a\u7ec6\u5206\u5e02\u573a\u3002\u4f8b\u5982\uff0c\u4f5c\u4e3aIT\u4f01\u4e1a\uff0c\u6211\u4eec\u65e2\u53ef\u4ee5\u5411\u4f01\u4e1a\u63d0\u4f9bERP\u7cfb\u7edf\uff0c\u4e5f\u53ef\u4ee5\u5411\u4e2a\u4eba\u63d0\u4f9b\u5bb6\u5ead\u7406\u8d22\u7ba1\u7406\u7cfb\u7edf\u3002<\/p>\n\n\n\n

(3)\u4eba\u6587\u56e0\u7d20\u5e02\u573a\u7ec6\u5206\u6cd5\uff0c<\/strong>\u5219\u662f\u6839\u636e\u5ba2\u6237\u7684\u793e\u4f1a\u7279\u5f81\u8fdb\u884c\u5e02\u573a\u7ec6\u5206\u3002\u6839\u636e\u4eba\u6587\u56e0\u7d20\u786e\u5b9a\u76ee\u6807\u5e02\u573a\uff0c\u63a8\u51fa\u4e0d\u540c\u7684IT\u670d\u52a1\u3002\u4f8b\u5982\uff0c\u6839\u636e\u5b66\u751f\u548c\u5546\u4eba\uff0c\u6211\u4eec\u53ef\u4ee5\u628a\u624b\u6301\u4ea7\u54c1\u5206\u4e3a\u5b66\u751f\u7528\u673a\u548c\u5546\u4e1a\u7528\u673a\u7b49\u3002<\/p>\n\n\n\n

(4)\u5229\u76ca\u56e0\u7d20\u5e02\u573a\u7ec6\u5206\u6cd5\uff0c<\/strong>\u5219\u662f\u5148\u754c\u5b9a\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u771f\u6b63\u9700\u6c42\uff0c\u548c\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u540e\u80fd\u4eab\u53d7\u5230\u54ea\u4e9b\u5229\u76ca\uff0c\u4ee5\u6b64\u4e3a\u57fa\u7840\u628a\u5ba2\u6237\u5206\u5f80\u4e0d\u540c\u7684\u5e02\u573a\u533a\u57df\u3002\u7531\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u786e\u5b9a\u51fa\u4e00\u4e9b\u884c\u4e1a\u5e02\u573a\uff0c\u4e3b\u8981\u662f\u6307\u90a3\u4e9b\u9700\u8981\u63d0\u4f9bTT\u670d\u52a1\u4ee5\u52a0\u5feb\u4fe1\u606f\u5316\u5efa\u8bbe\uff0c\u5e76\u63d0\u5347\u4ef7\u503c\u7684\u884c\u4e1a\u5ba2\u6237\u3002\u4f8b\u5982\uff0c\u7535\u4fe1\u3001\u7a0e\u52a1\u3001\u91d1\u878d\u3001\u6559\u80b2\u3001\u4fdd\u9669\u3001\u4ea4\u901a\u7b49\u884c\u4e1a\u3002<\/p>\n\n\n\n

02<\/strong><\/p>\n\n\n\n

\u76ee\u6807\u5e02\u573a(Market Targeting)<\/strong><\/p>\n\n\n\n

\u76ee\u6807\u5e02\u573a(Market Targeting)\uff1a<\/strong>\u5c31\u662f\u8bc4\u4f30\u4e0d\u540c\u5e02\u573a\u7ec6\u5206\u7684\u5438\u5f15\u529b\uff0c\u5e76\u636e\u6b64\u9009\u62e9\u4e3a\u4e4b\u670d\u52a1\u7684\u76ee\u6807\u5ba2\u6237\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u5730\u7406\u533a\u57df\u3001\u6d88\u8d39\u884c\u4e3a\u3001\u4eba\u6587\u56e0\u7d20\u3001\u5229\u76ca\u56e0\u7d20\u8fdb\u884c\u7ec6\u5206\u5e02\u573a\u6765\u5b9a\u4f4d\u76ee\u6807\u5e02\u573a\uff0c\u5373\u76ee\u6807\u5ba2\u6237\u3002\u4f8b\u5982\uff0c\u6309\u5730\u7406\u533a\u57df\uff0c\u8054\u60f3\u96c6\u56e2\u6839\u636e\u5730\u533a\u7684\u751f\u6d3b\u6c34\u5e73\u5dee\u5f02\uff0c\u5bf9\u4e0d\u540c\u5730\u533a\u63d0\u4f9b\u4ef7\u683c\u4e0d\u540c\u7684\u533a\u57df\u7279\u4f9b\u673a\uff1b\u6309\u884c\u4e1a\uff0c\u8054\u60f3\u96c6\u56e2\u628a\u4e2d\u56fd\u7535\u4fe1\u3001\u4e2d\u56fd\u7a0e\u52a1\u3001\u4e2d\u56fd\u91d1\u878d\u4f5c\u4e3a\u5b9e\u65bdIT\u670d\u52a1\u7684\u76ee\u6807\u5ba2\u6237\uff0c\u4f9d\u636e\u4eba\u6587\u56e0\u7d20\uff0c\u628a\u7535\u8111\u5206\u6210\u5546\u7528\u673a\u548c\u5bb6\u7528\u673a\u7b49\u3002<\/p>\n\n\n\n

03<\/strong><\/p>\n\n\n\n

\u5e02\u573a\u5b9a\u4f4d(Market Position)<\/strong><\/p>\n\n\n\n

\u5e02\u573a\u5b9a\u4f4d(Market Position)\uff1a<\/strong>\u6307\u670d\u52a1\u673a\u6784\u5c06\u6240\u63d0\u4f9b\u7684\u670d\u52a1\u4ecb\u5165\u6240\u9009\u5b9a\u7684\u76ee\u6807\u5ba2\u6237\u7684\u884c\u52a8\u3002<\/p>\n\n\n\n

\u5e02\u573a\u7ec6\u5206\u5728\u6211\u4eec\u5b9e\u65bdIT\u670d\u52a1\u4e2d\u662f\u4e00\u4e2a\u9700\u8981\u7684\u90e8\u5206\uff0c\u90a3\u4e48\u5e02\u573a\u5b9a\u4f4d\u5219\u4f1a\u628a\u6211\u4eec\u7684IT\u670d\u52a1\u5e94\u7528\u5230\u5df2\u9009\u5b9a\u7684\u76ee\u6807\u5e02\u573a\u4e2d\u3002\u540c\u65f6\uff0c\u6211\u4eec\u8fd8\u8981\u610f\u8bc6\u5230\uff0c\u6211\u4eec\u7684\u76ee\u6807\u5e02\u573a\u53ef\u80fd\u662f\u5b58\u5728\u4e0d\u65ad\u53d8\u5316\u7684\uff0c \u5176\u6b21\u662f\u5316\u8fc5\u901f\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u56e0\u6b64IT\u4f01\u4e1a\u5f80\u5b9e\u65bd\u670d\u52a1\u7684\u7b56\u7565\u4e2d\uff0c\u8981\u6709\u4e00\u4e2a\u4e0d\u65ad\u53d8\u5316\u7684\u5b9a\u4f4d\u8ba1\u5212\uff0c\u4e0d\u80fd\u628a\u76ee\u6807\u53ea\u5b9a\u5728\u73b0\u6709\u7684\u7ec6\u5206\u5e02\u573a\u4e0a\uff0c\u5e94\u8be5\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u4e0a\u672a\u96e8\u7ef8\u7f2a\uff0c\u52aa\u529b\u5f00\u53d1\u65b0\u7684\u5e02\u573a\u3002<\/p>\n\n\n\n

STP\u7406\u8bba\u7684\u5e94\u7528<\/strong><\/p>\n\n\n\n

\u5e02\u573a\u5c31\u662f\u4e00\u5757\u5927\u86cb\u7cd5\uff0c\u6240\u6709\u7684\u7ade\u4e89\u8005\u90fd\u60f3\u5206\u5f97\u4e00\u676f\u7fb9\u3002\u4f46\u662f\u6211\u4eec\u8981\u660e\u767d\u56de\u529b\u53ef\u80fd\u6c38\u8fdc\u90fd\u6253\u4e0d\u8fc7\u963f\u8fea\u8fbe\u65af\uff1b\u5927\u5b9d\u5728\u5168\u7403\u8303\u56f4\u5185\u80af\u5b9a\u4e0d\u662f\u96c5\u8bd7\u5170\u9edb\u7684\u5bf9\u624b\uff01\u4f46\u662f\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u56de\u529b\u5927\u5b9d\u8fd9\u7c7b\u54c1\u724c\u5c31\u6beb\u65e0\u751f\u5b58\u7a7a\u95f4\u4e86\uff0c\u53ea\u8981\u627e\u5230\u9002\u5408\u7684\u5e02\u573a\u4e5f\u80fd\u591f\u6210\u4e3a\u738b\u8005\u7684\u3002<\/p>\n\n\n\n

\u5c31\u62ff\u8fd1\u51e0\u5e74\u5f88\u706b\u70ed\u7684\u7535\u5546\u6765\u8bf4\uff0c\u56fd\u5185\u7684\u7535\u5546\u9635\u8425\u65e9\u5c31\u88ab\u963f\u91cc\u8ddf\u4eac\u4e1c\u7ed9\u74dc\u5206\u5b8c\u6bd5\u4e86\uff0c\u4e3a\u4ec0\u4e48\u7f51\u6613\u8fd8\u8981\u5728\u540e\u7eed\u63a8\u51fa\u7f51\u6613\u4e25\u9009\u800c\u4eca\u65e5\u5934\u6761\u4e5f\u8981\u63a8\u51fa\u653e\u5fc3\u8d2d\u5e73\u53f0\u5462\uff1f<\/p>\n\n\n\n

\u56e0\u4e3a\u7f51\u6613\u8ddf\u5934\u6761\u53ef\u80fd\u90fd\u53d1\u73b0\u4e86\u5728\u770b\u4f3c\u9971\u548c\u7684\u5e02\u573a\u4e2d\uff0c\u5176\u5b9e\u8fd8\u662f\u6ca1\u6709\u88ab\u5207\u5272\u5b8c\u7684\uff0c\u7f51\u6613\u4e25\u9009\u9488\u5bf9\u7684\u6d88\u8d39\u8005\u4e3b\u8981\u662f\u4e00\u4e8c\u7ebf\u57ce\u5e02\u7684\u5e74\u8f7b\u767d\u9886\uff0c\u5bf9\u751f\u6d3b\u8d28\u91cf\u8981\u6c42\u8f83\u9ad8\u7684\u6d88\u8d39\u8005\uff0c\u800c\u5934\u6761\u53ef\u80fd\u5c31\u662f\u5229\u7528\u81ea\u5df1\u65b0\u95fb\u8d44\u8baf\u5185\u90e8\u5927\u91cf\u7684\u6d41\u91cf\u4f18\u52bf\uff0c\u60f3\u8981\u5728\u53e6\u4e00\u4e2a\u5e73\u53f0\u5b9e\u73b0\u6d41\u91cf\u7684\u5b9e\u65f6\u8f6c\u5316\uff0c\u6bd5\u7adf\u73b0\u5728\u5e7f\u544a\u6295\u653e\u7684\u7ade\u4e89\u4e5f\u975e\u5e38\u6fc0\u70c8\u3002\u5c31\u662f\u56e0\u4e3a\u6210\u529f\u7684\u5e02\u573a\u7ec6\u5206\uff0c\u6240\u4ee5\u4e24\u8005\u8fd8\u80fd\u5728\u5251\u62d4\u5f29\u5f20\u7684\u7535\u5546\u5e73\u53f0\u7684\u5939\u7f1d\u4e2d\u987d\u5f3a\u751f\u5b58\u3002<\/p>\n\n\n\n

T (Targeting)<\/strong><\/p>\n\n\n\n

\u76ee\u6807\u5e02\u573a\u7684\u9009\u62e9\u5927\u591a\u6570\u4f9d\u8d56\u4e8e\u5927\u91cf\u7684\u5e02\u573a\u8c03\u7814\uff0c\u5f88\u9057\u61be\u5730\u544a\u8bc9\u5927\u5bb6\u56fd\u5185\u76ee\u524d\u5e76\u4e0d\u50cf\u56fd\u5916\u4e00\u6837\u6709\u5b8c\u5584\u7684\u5e02\u573a\u8c03\u7814\u516c\u53f8\u3002\u5f88\u591a\u5927\u4f01\u4e1a\u7684\u5e02\u573a\u8c03\u7814\u4e5f\u662f\u5916\u5305\u7ed9\u56fd\u5916\u7684\u516c\u53f8\u505a\u7684\uff0c\u56e0\u4e3a\u6211\u4eec\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u8c03\u7814\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n

\u4e0b\u9762\u4ecb\u7ecd\u4e13\u4e1a\u7684\u76ee\u6807\u5e02\u573a\u9009\u62e9\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u6bd4\u5982\u751f\u4ea7\u624b\u673a\uff0c\u5982\u679c\u516c\u53f8\u53ea\u8fdb\u653b\u624b\u673a\u5e02\u573a\u653b\u5360\u8fd9\u4e2a\u5e02\u573a\u6240\u6709\u5e74\u9f84\u6bb5\u7684\u6d88\u8d39\u8005\uff0c\u751f\u4ea7\u8001\u5e74\u673a\uff0c\u513f\u7ae5\u673a\uff0c\u767d\u9886\u624b\u673a\u7b49\uff0c\u5c31\u662f\u628a\u4e00\u4e2a\u4ea7\u54c1\u518d\u8fdb\u884c\u4e13\u4e1a\u8be6\u7ec6\u7684\u7ec6\u5206\u4ee5\u6b64\u6765\u6ee1\u8db3\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n

\u800c\u53e6\u4e00\u79cd\u65b9\u5f0f\u5c31\u662f\u60f3\u8981\u4e00\u4e2a\u4ea7\u54c1\u5b8c\u7206\u5e02\u573a\uff0c\u6bd4\u5982\u76ee\u524d\u5168\u7403\u8457\u540d\u7684\u82f9\u679c\u624b\u673a\u5c31\u662f\u91c7\u7528\u7b2c\u4e00\u4e2a\u7b56\u7565\u3002\u5979\u7684\u5bf9\u624b\u5c31\u662f\u6240\u6709\u54c1\u79cd\u7684\u624b\u673a\uff0c\u4e0d\u7ba1\u4ec0\u4e48\u5e74\u9f84\u6bb5\u4ec0\u4e48\u6027\u522b\u7684\u6d88\u8d39\u8005\u90fd\u53ef\u4ee5\u9009\u62e9\u4ed6\u4eec\u3002<\/p>\n\n\n\n

P\uff08Positioning\uff09<\/strong><\/p>\n\n\n\n

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