{"id":52489,"date":"2021-12-10T11:43:39","date_gmt":"2021-12-10T03:43:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=52489"},"modified":"2021-12-10T11:43:46","modified_gmt":"2021-12-10T03:43:46","slug":"%e6%80%80%e7%a6%b9%e7%a7%91%e6%8a%80%e5%88%9b%e5%a7%8b%e4%ba%ba%e9%83%91%e7%a7%8b%e5%ae%9e%ef%bc%9a%e7%99%be%e5%88%a9%e6%99%ba%e6%85%a7%e9%9b%b6%e5%94%ae%e7%a7%81%e5%9f%9f%e4%b8%89%e5%80%8d%e5%a2%9e","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/52489.html","title":{"rendered":"\u6000\u79b9\u79d1\u6280\u521b\u59cb\u4eba\u90d1\u79cb\u5b9e\uff1a\u767e\u5229\u667a\u6167\u96f6\u552e\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91"},"content":{"rendered":"\n

\u79c1\u57df\u7684\u56f0\u5883<\/strong><\/h2>\n\n\n\n
\u5355\u4e00\u54c1\u724c\u79c1\u57df\u62c9\u65b0&\u8fd0\u8425\u96be\u4e0a\u52a0\u96be<\/strong><\/h2>\n\n\n\n
\u5728\u5fae\u4fe1\u7684\u79c1\u57df\u91cc\uff0c\u81ea\u5e26\u5546\u4e1a\u95ed\u73af\u7684\u540e\u534a\u94fe\u8def\uff0c\u53ea\u8981\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u5c06\u7528\u6237\u5f15\u5bfc\u8fdb\u5fae\u4fe1\u751f\u6001\uff0c\u901a\u8fc7\u5c0f\u7a0b\u5e8f\uff08\u6210\u4ea4\u5e73\u53f0\uff09+\u516c\u4f17\u53f7\/\u89c6\u9891\u53f7\uff08\u5185\u5bb9\u8f93\u51fa\uff09+\u793e\u7fa4\uff08\u7528\u6237\u670d\u52a1\uff09<\/strong>\uff0c\u5c31\u80fd\u591f\u9ad8\u6548\u5730\u89e6\u8fbe\u7528\u6237\uff0c\u5927\u5927\u7f29\u77ed\u6210\u4ea4\u8def\u5f84\uff0c\u63d0\u5347\u8f6c\u5316\u6548\u7387\uff0c\u5b8c\u6210\u4ece\u83b7\u5ba2\u5230\u6559\u80b2\u7528\u6237\u5230\u8f6c\u5316\u6210\u4ea4\u7684\u95ed\u73af\u3002<\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure><\/div>\n\n\n\n
\u79c1\u57df\u6d41\u7a0b\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u79c1\u57df\u662f\u54c1\u724c\u4e0e\u7528\u6237\u5efa\u7acb\u4fe1\u4efb\u611f\u7684\u91cd\u8981\u573a\u6240\uff0c\u800c\u4fe1\u4efb\u611f\uff0c\u4e5f\u662f\u523a\u6fc0\u7528\u6237\u4e0b\u5355\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/strong><\/p>\n\n\n\n
\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u9700\u6c42\u662f\u591a\u7ef4\u7684\uff0c\u4e00\u4e2a\u793e\u7fa4\u5982\u679c\u53ea\u80fd\u63d0\u4f9b\u5355\u4e00\u54c1\u7c7b\u7684\u8bdd\u5bf9\u6d88\u8d39\u8005\u610f\u4e49\u4e0d\u5927\uff0c\u4f46\u662f\u5355\u4e00\u54c1\u724c\u5f88\u96be\u505a\u5230SKU\u65e0\u9650\u62d3\u5c55\uff0c\u5355\u4e00\u7684\u54c1\u724c\u54c1\u7c7b\u7c89\u4e1d\u91cf\u6709\u9650\uff0c\u5bfc\u81f4\u7528\u6237\u91cf\u5929\u82b1\u677f\u8f83\u4f4e\uff0c\u590d\u8d2d\u600e\u4e48\u90fd\u505a\u4e0d\u9ad8\u3002<\/p>\n\n\n\n
\u54c1\u724c\u54c1\u7c7b\u51b3\u5b9a\u4e86\u7528\u6237\u7684\u6d88\u8d39\u9891\u6b21\u53ca\u9700\u6c42\u5f3a\u5ea6\u3002<\/strong>SKU\u5355\u4e00\u7684\u5782\u7c7b\u54c1\u724c\u5f88\u96be\u76d8\u6d3b\u79c1\u57df\u7528\u6237\u7684\u751f\u547d\u5468\u671f\uff0c\u8fd9\u4e5f\u662f\u7528\u6237\u6d41\u91cf\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002<\/p>\n\n\n\n
\u5728\u88c2\u53d8\u62c9\u65b0\u7684\u8fc7\u7a0b\u4e2d\u8fd8\u5b58\u5728\u88c2\u53d8\u4f20\u64ad\u6548\u679c\u5dee\u3001\u88c2\u53d8\u51fa\u4e00\u5806\u7f8a\u6bdb\u7c89\u7b49\u5bf9\u540e\u671f\u590d\u8d2d\u6fc0\u6d3b\u65e0\u6548\u7684\u7c89\u4e1d\u3002<\/p>\n\n\n\n
\u5355\u4e00\u54c1\u724c\u8fd0\u8425\u79c1\u57df\uff0c\u5373\u4f7f\u628a\u7528\u6237\u5f15\u6d41\u8fdb\u79c1\u57df\u91cc\uff0c\u4f46\u54c1\u7c7b\u8f83\u7a84\uff0c\u54c1\u724c\u5185\u5bb9\u548c\u4ea7\u54c1\u4e0d\u591f\uff0c\u7528\u6237\u7c98\u6027\u548c\u6d3b\u8dc3\u5ea6\u4e0d\u591f<\/strong>\uff0c\u54c1\u724c\u4e5f\u65e0\u6cd5\u9ad8\u9891\u5730\u4e0e\u7528\u6237\u4e92\u52a8\uff0c\u5982\u679c\u9891\u7e41\u63a8\u9001\u4fe1\u606f\u53cd\u800c\u4f1a\u4f7f\u5f88\u591a\u7528\u6237\u9000\u7fa4\u53d6\u5173\u3002\u5982\u4eca\u5fae\u4fe1\u5f00\u653e\u4e86\u793e\u7fa4\u6298\u53e0\u529f\u80fd\uff0c\u66f4\u662f\u8ba9\u79c1\u57df\u64cd\u76d8\u624b\u4eec\u5982\u5c65\u8584\u51b0\u3002<\/p>\n\n\n\n
190+\u7684\u95e8\u5e97\u7ebf\u4e0b\u7ecf\u9500\u5546<\/strong><\/h2>\n\n\n\n
\u5982\u4f55\u6784\u5efa\u79c1\u57df\u6d41\u91cf\u4f53\u7cfb<\/strong><\/h2>\n\n\n\n
2.1<\/strong><\/p>\n\n\n\n
\u7ecf\u9500\u5546\uff08\u767e\u5229\uff09\u7684\u57fa\u672c\u60c5\u51b5<\/strong><\/p>\n\n\n\n
\u73b0\u5728\u54c1\u724c\u505a\u79c1\u57df\u5927\u706b\uff0c\u76f8\u8f83\u5bf9\u54c1\u724c\u6709\u7edd\u5bf9\u63a7\u5236\u80fd\u529b\u548c\u8bdd\u8bed\u6743\u7684\u54c1\u724c\u65b9\uff0c\u7c7b\u4f3c\u4e8e\u767e\u5229\u8fd9\u6837\u7684\u54c1\u724c\u533a\u57df\u7ecf\u9500\u5546\u4e00\u822c\u90fd\u4ee5\u5fae\u5546\u6a21\u5f0f\u8fdb\u884c\u79c1\u57df\u8fd0\u8425\uff0c\u5373\u8ba9\u9500\u552e\u79c1\u52a0\u5ba2\u6237\u5fae\u4fe1\u5e76\u901a\u8fc7\u670b\u53cb\u5708\u8fd0\u8425\u83b7\u5f97\u5fae\u4fe1\u96f6\u661f\u7684\u8ba2\u5355\u3002\u5f88\u5c11\u6709\u89c4\u6a21\u5316\u8fd0\u8425\u7684\u7ecf\u9500\u5546\u3002<\/p>\n\n\n\n
\u8ddf\u54c1\u724c\u76f8\u6bd4\uff0c\u7ecf\u9500\u5546\u5176\u5b9e\u4e0d\u7f3a\u4e4f\u89e6\u8fbe\u6d41\u91cf\u7684\u80fd\u529b\uff0c\u5356\u573a\u7684\u4e13\u67dc\u3001\u8857\u8fb9\u7684\u95e8\u5e97\uff0c\u7ecf\u9500\u5546\u65d7\u4e0b\u7684\u5bfc\u8d2d\u6bcf\u5929\u90fd\u53ef\u4ee5\u63a5\u89e6\u5230\u5927\u91cf\u7684\u76f4\u63a5\u7684\u6216\u8005\u6f5c\u5728\u7684\u8d2d\u4e70\u8005\uff0c\u800c\u4e14\u4ed6\u4eec\u5177\u5907\u81ea\u7136\u7684\u533a\u57df\u5730\u7f18\u5c5e\u6027\uff0c\u5f88\u9002\u5408\u79c1\u57df\u96c6\u4e2d\u8fd0\u8425\u7ba1\u7406\u3002<\/p>\n\n\n\n
\u5728\u8fc7\u53bb\uff0c\u6d88\u8d39\u8005\u7ebf\u4e0b\u5546\u54c1\u8d2d\u4e70\u5b8c\u6210\u540e\uff0c\u4ea4\u6613\u5c31\u7ed3\u675f\u4e86\uff0c\u7ecf\u9500\u5546\u548c\u7528\u6237\u4e4b\u95f4\u9664\u4e86\u4ea7\u54c1\u5e76\u6ca1\u6709\u4efb\u4f55\u66f4\u6df1\u5c42\u6b21\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n
\u53bb\u5e74\u75ab\u60c5\u53d1\u751f\u540e\uff0c\u6240\u6709\u54c1\u724c\u90fd\u5c06\u5e0c\u671b\u5bc4\u6258\u4e8e\u7ebf\u4e0a\u7684\u6210\u4ea4\uff0c\u767e\u5229\u4e5f\u4e0d\u4f8b\u5916\uff0c\u4ed6\u4eec\u5c06\u6f5c\u5728\u7684\u6d88\u8d39\u8005\u901a\u8fc7\u62fc\u56e2\u3001\u88c2\u53d8\u3001\u5361\u5238\u3001\u7279\u5356\u3001\u8d60\u54c1\u3001\u4e00\u7269\u4e00\u7801\u7b49\u4fc3\u9500\u6d3b\u52a8\u805a\u62e2\u5230\u81ea\u5df1\u7684\u95e8\u5e97\u793e\u7fa4\u5185\uff0c\u9010\u6e10\u5f62\u6210\u4f01\u5fae\u53f7\u3001\u793e\u7fa4\uff0c\u4f01\u4e1a\u516c\u4f17\u53f7\u3001\u670d\u52a1\u53f7\u7b49\u7ec4\u5408\u800c\u6210\u7684\u5b8c\u6574\u79c1\u57df\u6d41\u91cf\u6c60\u751f\u6001\u3002<\/strong><\/p>\n\n\n\n
\u6211\u4eec\u5728\u4eca\u5e74\u5e74\u521d\u670d\u52a1\u4e86\u4e00\u5bb6\u897f\u5317\u5730\u533a\u6700\u5927\u7684\u4e2d\u9ad8\u7aef\u54c1\u724c\u7ecf\u9500\u5546\u2014\u2014\u767e\u5229\u5546\u4e1a \uff08\u4e3b\u8981\u552e\u5356\uff1a\u65bd\u534e\u6d1b\u4e16\u5947\u3001UGG\u3001GUCCI\u3001ECCO\u7b49\u54c1\u724c\uff09\uff0c\u8fd9\u4e2a\u5ba2\u6237\u7684\u4f9b\u5e94\u94fe\u7279\u70b9\u662f\u201c\u591a\u54c1\u7c7b\u3001\u9ad8\u5355\u4ef7\uff08\u76f8\u5bf9\uff09\u3001\u9ad8\u590d\u8d2d\u201d<\/strong><\/p>\n\n\n\n
\u4ee3\u8868\u4e86\u4ed6\u7684\u79c1\u57df\u5176\u5b9e\u662f\u5c5e\u4e8e\u4e00\u4e2a\u9ad8\u56de\u62a5\u7387\u7684\u573a\uff0c\u5728\u897f\u5317\u5730\u533a\u6709190\u4e2a\u95e8\u5e97+\u4e13\u67dc\uff0c855\u4e2a\u5bfc\u8d2d\uff0c\u4f01\u5fae\u5185\u6c89\u6dc0\u4e8654\u4e07\u7528\u6237\uff08\u6211\u4eec\u521a\u63a5\u624b\u65f6\u670930\u4e07\u6c89\u7761\u7528\u6237\uff09<\/p>\n\n\n\n
\u4f46\u662f\u4ed6\u4eec\u7ebf\u4e0a\u9500\u552e\uff08\u5c0f\u7a0b\u5e8f\u5546\u57ce\uff09\u9500\u91cf\u5728\u603b\u9500\u552e\u4e1a\u7ee9\u91cc\u5360\u6bd4\u5f88\u4f4e\uff0c\u5c0f\u7a0b\u5e8f\u5546\u57ce120-150\u4e07\u9500\u91cf\/\u6708\uff0c\u4e14\u4e3b\u8981\u4f9d\u9760\u5927\u529b\u5ea6\u4f18\u60e0\u6d3b\u52a8\u3002<\/p>\n\n\n\n
\u5f88\u591a\u4eba\u8ba4\u4e3a\u79c1\u57df\u53ef\u80fd\u628a\u4eba\u5f15\u6d41\u5230\u5fae\u4fe1\u91cc\uff0c\u62c9\u4e86\u7fa4\u52a0\u4e00\u4e9b\u88c2\u53d8\u7684\u5c0f\u6d3b\u52a8\u5c31\u662f\u4e00\u5957\u5b8c\u6574\u7684\u79c1\u57df\u94fe\u8def\u3002<\/strong><\/p>\n\n\n\n
\u4f46\u5728\u5fae\u4fe1\u7aef\u4e0a\u7684\u590d\u8d2d\u3001\u88c2\u53d8\u3001\u8f6c\u4ecb\u7ecd\u7b49\u4e00\u7cfb\u5217\u64cd\u4f5c\u4e0a\uff0c\u6709\u66f4\u52a0\u79d1\u5b66\u9ad8\u6548\u7684\u65b9\u5f0f\uff0c\u8fbe\u5230\u6d41\u91cf\u5229\u7528\u6700\u5927\u5316\u4e0e\u4e1a\u7ee9\u7684\u6700\u5927\u5316\u3002<\/p>\n\n\n\n
\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u5546\u57ce\u4f9b\u5e94\u5546\u7684\u9009\u578b\u548cCRM\u7cfb\u7edf\u7684\u4f18\u5316\u6210\u4e3a\u6700\u4e3b\u8981\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u53ea\u6709\u5e95\u5c42\u57fa\u7840\u5efa\u8bbe\u5b8c\u5907\uff0c\u624d\u80fd\u652f\u6491\u8d77\u66f4\u52a0\u5e9e\u5927\u3001\u591a\u5143\u7684\u79c1\u57df\u6d41\u91cf\u5546\u4e1a\u3002<\/strong><\/p>\n\n\n\n
\u6211\u4eec\u4e3a\u767e\u5229\u8fdb\u884c\u4e86\u667a\u6167\u96f6\u552e\u90e8\u95e8\u7684\u5de5\u4f5c\u68b3\u7406\u3001\u8425\u9500\u6280\u672f\u6808\u7684\u8bca\u65ad\u5efa\u8bae\u4ee5\u53ca\u534f\u52a9\u4ed6\u4eec\u642d\u5efa\u4e00\u5957\u79c1\u57df\u6d41\u91cf\u4f53\u7cfb\u3002<\/strong><\/p>\n\n\n\n
\u4e0b\u56fe\u662f\u4ed6\u4eec\u667a\u6167\u96f6\u552e\u677f\u5757\u7684\u5de5\u4f5c\u5185\u5bb9\uff0c\u5728\u53cc\u65b9\u56e2\u961f\u7684\u5171\u540c\u52aa\u529b\u4e0b\uff0cO2O\u9500\u552e\u4e1a\u7ee9\u6bd4\u5e74\u521d\u589e\u957f\u4e86300%\uff0c\u76ee\u524d\u5c0f\u7a0b\u5e8f\u5546\u57ceGMV\u53ef\u4ee5\u8fbe\u5230\u6708\u5747\u81ea\u84251200w\u5de6\u53f3\uff0c\u5360\u96c6\u56e2\u6708\u9500\u552e\u989d12%\uff0c\u8d85\u8d8a\u9884\u671f\u5b8c\u6210\u4e86\u9879\u76ee\u76ee\u6807\u3002<\/strong><\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u767e\u5229\u667a\u6167\u96f6\u552e\u67b6\u6784\u56fe<\/strong><\/p>\n\n\n\n
2.2<\/strong><\/p>\n\n\n\n
\u5982\u4f55\u6fc0\u6d3b\u79c1\u57df\u91cc30w\u7684\u6c89\u9ed8\u7528\u6237<\/strong><\/p>\n\n\n\n
\u5b8c\u6210\u9500\u552e\u76ee\u6807<\/strong><\/p>\n\n\n\n
\u6240\u4ee5\u6211\u4eec\u7a76\u7adf\u662f\u5982\u4f55\u62c6\u89e3<\/strong>\u5ba2\u6237\u79c1\u57df\u7535\u5546\uff08\u667a\u6167\u96f6\u552e\uff09\u4e1a\u52a1\u589e\u957f\u548c\u8425\u9500\u63a8\u5e7f\u7684\u76ee\u6807<\/strong>\u7684\u5462\uff1f<\/p>\n\n\n\n
\u6211\u4eec\u62c6\u51fa\u4e86\u4e09\u5927\u9500\u552e\u6307\u6807\uff0c\u4e09\u5927\u8425\u9500\u5de5\u4f5c\uff0c\u4e00\u4e2a\u8425\u9500\u6280\u672f\u6808\u548c\u4e24\u5927\u589e\u91cf\u6e90\u3002
1-\u5546\u57ce\u9500\u552e<\/strong><\/p>\n\n\n\n
\u767e\u5229\u7684\u5546\u57ce\u5176\u5b9e\u662f\u4e00\u4e2a\u5c0f\u4eac\u4e1c\uff0c\u5373\u9700\u8981\u6ee1\u8db350+\u54c1\u724c\u5728\u540c\u4e00\u5546\u57ce\u5185\u7684\u5408\u7406\u5206\u5e03\uff0c\u4e3a\u4e86\u63d0\u5347\u5546\u57ce\u7684\u9500\u552e\u8f6c\u5316\uff0c\u6211\u4eec\u4e3b\u8981\u4e3b\u5f20\u5f00\u5c55\u4e86\u66f4\u591a\u5143\u7684\u5546\u57ce\u8425\u9500\u6d3b\u52a8<\/strong>\uff1b<\/p>\n\n\n\n
\u4f18\u5316\u5546\u57ce\u573a\u666f\u6784\u5efa\u4e0e\u8d2d\u7269\u4f53\u9a8c\uff1b<\/strong><\/li>
\u4f18\u5316\u4f1a\u5458\u5173\u6000\u7ef4\u62a4\u6781\u81f4\uff1b<\/strong><\/li>
\u505a\u6df1\u5e74\u5ea6\u6d3b\u52a8\u89c4\u5212\u5e76\u7740\u91cd\u89c4\u5212\u54c1\u724c\u95f4\u7684\u4ea4\u53c9\u590d\u8d2d\u3002<\/strong><\/li><\/ul>\n\n\n\n
\u524d\u671f\u6211\u4eec\u901a\u8fc73w1h\u5206\u6790\u6cd5<\/strong>\u5e2e\u52a9\u5ba2\u6237\u5206\u6790\u4e86\u5f53\u524d\u79c1\u57df\u7535\u5546\u4e0a\u5b58\u5728\u7684\u95ee\u9898\uff0c\u5e76\u627e\u51c6\u767e\u5229\u5546\u57ce\u7684\u5e73\u53f0\u5b9a\u4f4d<\/strong>\uff1a<\/p>\n\n\n\n
W<\/strong>hat\u2014\u2014\u5356\u4ec0\u4e48\u4ea7\u54c1\uff1f<\/p>
W<\/strong>ho\u2014\u2014\u76ee\u6807\u5ba2\u7fa4\u662f\u4ec0\u4e48\uff1f\u65b0\u5ba2\u600e\u4e48\u62c9\u65b0\uff1f\u8001\u5ba2\u600e\u4e48\u7559\u5b58\uff1f<\/p>
W<\/strong>hy\u2014\u2014\u7528\u6237\u4e3a\u4ec0\u4e48\u5728\u8fd9\u4e70\uff1f\u4ece\u5ba2\u6237\u4f53\u9a8c\u3001\u89c6\u89c9\u3001\u52a8\u7ebf\u67b6\u6784\u65b9\u5411\u8fdb\u884c\u5168\u9762\u5206\u6790<\/p>
H<\/strong>ow\u2014\u2014\u5f15\u6d41\u7684\u5168\u6d41\u7a0b\u662f\u4ec0\u4e48\u6837\uff1f<\/p>
\u901a\u8fc7AISAS\u6a21\u578b\u8fdb\u884c\u5206\u6790<\/strong><\/p>
\uff08Attention \u6ce8\u610f\u3001Interest \u5174\u8da3\u3001Search \u641c\u7d22\u3001Action \u884c\u52a8\u3001Share \u5206\u4eab\uff09<\/p><\/blockquote>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
3w1h\u5206\u6790\u8bca\u65ad<\/strong><\/p>\n\n\n\n
\u767e\u52293w1h\u89e3\u51b3\u65b9\u6848<\/strong><\/p>\n\n\n\n
\u9488\u5bf9\u6574\u4f53\u5e73\u53f0\u5b9a\u4f4d\uff0c\u6211\u4eec\u53c8\u628a\u6bcf\u4e2a\u54c1\u724c\u6839\u636e\u54c1\u724c\u8c03\u6027\u548c\u6d88\u8d39\u8005\u6d88\u8d39\u4e60\u60ef\u8fdb\u884c\u4e86\u5546\u57ce\u54c1\u724c\u8fd0\u8425\u89c4\u5212\uff0c\u54c1\u724c\u8425\u9500\u7b56\u7565\u5982\u8282\u5e86\u79d2\u6740\u3001\u4ea4\u53c9\u590d\u8d2d\u3001\u4f1a\u5458\u5173\u6000\u7ef4\u62a4\u3001\u8d85\u54c1\u65e5\u5f02\u4e1a\u5408\u4f5c\u7b49\u3002<\/strong>\u56e0\u4e3a\u6d89\u53ca\u7684\u54c1\u724c\u8f83\u591a\uff0c\u8fd9\u5757\u6211\u5728\u540e\u9762\u793e\u7fa4\u8fd0\u8425\u677f\u5757\u4f1a\u5c55\u5f00\u8be6\u7ec6\u53d9\u8ff0\u3002<\/p>\n\n\n\n
\u76ee\u524d\u79c1\u57df+\u89c6\u9891\u53f7\u7684\u914d\u5408\u53cc\u5341\u4e00\u5355\u65e5\u9500\u552e\u80fd\u8fbe\u5230141\u4e07\u7684\u4e00\u4e2a\u9500\u552e\u4e1a\u7ee9\uff0c\u767e\u5229\u5546\u57ce7\u6708\u624d\u6b63\u5f0f\u5c55\u5f00\u89c6\u9891\u76f4\u64ad\u9879\u76ee\uff0c\u4ec54\u4e2a\u6708\u5355\u76f4\u64ad\u9500\u552e\u5c31\u8fbe600w+\uff0c\u8fd9\u4e2a\u6210\u7ee9\u5728\u79c1\u57df\u573a\u666f\u4e0b\u7684\u54c1\u724c\u81ea\u64ad\u6848\u4f8b\u4e2d\uff0c\u5df2\u662f\u6bd4\u8f83\u51fa\u5f69\u3002<\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure><\/div>\n\n\n\n
2-\u793e\u7fa4\u9500\u552e&\u7ebf\u4e0b\u8fde\u5e26\u9500\u552e<\/strong><\/p>\n\n\n\n
\u5e38\u89c1\u7684\u79c1\u57df\u6253\u6cd5\u6709\u4e09\u5957\u4e1a\u52a1\uff1a<\/p>\n\n\n\n
\u4f9d\u6258\u79c1\u57df\u83b7\u53d6\u6d41\u91cf\u548c\u65b0\u7528\u6237\u505a\u8f6c\u5316\uff08\u65b0\u54c1\u724c\u5b75\u5316\u3001\u793e\u4ea4\u7535\u5546\/\u5fae\u5546\u6a21\u5f0f\uff09<\/li>
\u4f9d\u6258\u54c1\u724c\u7ebf\u4e0b\u95e8\u5e97+\u5bfc\u8d2d\u83b7\u53d6\u7528\u6237\uff08O2O\uff09\u7559\u5b58\u5230\u79c1\u57df\u8f6c\u5316<\/li>
\u4f9d\u6258\u7535\u5546\u5e73\u53f0\u7528\u6237\uff08B2C\uff09\u5bfc\u6d41\u5230\u79c1\u57df\u505a\u590d\u8d2d<\/li><\/ul>\n\n\n\n
\u767e\u5229\u4e3b\u8981\u7528\u7684\u7b2c\u4e8c\u79cdO2O\u6a21\u5f0f<\/strong><\/p>\n\n\n\n
\u9488\u5bf9\u767e\u5229\u6240\u4ee3\u7406\u7684\u6bcf\u4e2a\u54c1\u724c\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u4eba\u7fa4\uff0c\u6211\u4eec\u505a\u4e86\u5982\u4e0b\u89c4\u5212<\/strong><\/p>\n\n\n\n
\u6fc0\u6d3b\u79c1\u57df –> \u5fc3\u667a\u91cd\u8fde –> \u5524\u8d77\u54c1\u724c\u8bb0\u5fc6 –> \u79c1\u57df\u6d41\u91cf\u77ed\u671f\u66b4\u6da8 –> \u9500\u552e\u5e73\u53f0\u6d41\u91cf\u5bfc\u5165\u79c1\u57df –> \u79c1\u57df\u66f4\u52a0\u6d3b\u8dc3\uff0c\u7531\u6b64\u5f62\u6210\u95ed\u73af\u3002<\/strong><\/p>\n\n\n\n
\u7b2c\u4e00\uff0c\u6211\u4eec\u7ed9\u6bcf\u4e2a\u54c1\u724c\u5b8c\u5584\u7528\u6237\u79c1\u57df\u8fd0\u8425\u5168\u94fe\u8def\u65b9\u6848\u5e76\u4e14\u642d\u5efa\u4e86\u6570\u5b57\u8425\u9500\u65b9\u6848\uff08\u4e3b\u8981\u9488\u5bf9\u65b0\u7528\u6237\uff09\uff1b
<\/p>\n\n\n\n
\u7b2c\u4e8c\uff0c\u8fdb\u884c\u6c89\u6dc0\u6570\u636e\u6fc0\u6d3b\uff08\u4e3b\u8981\u9488\u5bf9\u8001\u7528\u6237\uff0c\u901a\u8fc7\u667a\u80fd\u5916\u547c\uff0c\u751f\u65e5\u6708\u5173\u6000\u77ed\u4fe1\u4e0e\u5fae\u4fe1\u516c\u4f17\u53f7\u5b9a\u5236\u5316\u6a21\u677f\u7b49\u89e6\u8fbe\u65b9\u5f0f\uff09\uff1b<\/p>\n\n\n\n
\u8fd0\u8425\u4e24\u4e2a\u6708\u4e4b\u540e\uff0c\u6211\u4eec\u53d1\u73b0\u80fd\u591f\u6709\u6548\u7684\u628a\u539f\u6765\u6ca1\u6709\u5230\u95e8\u5e97\u8d2d\u4e70\u6216\u8005\u56e0\u4e3a\u4fbf\u5229\u7b49\u539f\u56e0\u8f83\u5c11\u5230\u95e8\u5e97\u7684\u5ba2\u4eba\u9700\u6c42\u6fc0\u53d1\u5e76\u6709\u6548\u6ee1\u8db3\uff0c\u56e0\u6b64\u9500\u91cf\u63d0\u5347\u3002\u901a\u8fc7\u8fd9\u6837\u7684\u65b9\u5f0f\uff0c\u6211\u4eec\u81f3\u5c11\u53ef\u4ee5\u5f97\u51fa\u5982\u4e0b\u7ed3\u8bba\u3002<\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure><\/div>\n\n\n\n
\u767e\u5229\u793e\u7fa4\u57f9\u8bad\uff5c\u5de5\u5177\u9009\u62e9\uff5c\u793e\u7fa4\u89c4\u5212<\/strong><\/p>\n\n\n\n
\u7ebf\u4e0b\u95e8\u5e97\u8f6c\u7ebf\u4e0a\u505a\u6210\u4ea47\u70b9\u603b\u7ed3<\/strong><\/p>\n\n\n\n
1.\u5229\u7528\u7ebf\u4e0b\u95e8\u5e97\u8d44\u6e90\uff0c\u5b9e\u73b0O2O\u7684\u6a21\u5f0f\uff0c\u53ef\u4ee5\u8f83\u4f4e\u6210\u672c\u53ef\u6301\u7eed\u83b7\u53d6\u4f01\u4e1a\u79c1\u57df\u6d41\u91cf\u3002<\/strong><\/p>\n\n\n\n
2.\u6d41\u91cf\u8f6c\u5316\u5230\u5fae\u4fe1\u79c1\u57df\u4e4b\u540e\uff0c\u4ee5\u591a\u79cd\u5185\u5bb9\u5f62\u5f0f\u53cd\u590d\u89e6\u8fbe\u3002<\/strong><\/p>\n\n\n\n
\u5ba2\u6237\u662f\u4ece\u7ebf\u4e0b\u5bfc\u8d2d\u76f4\u63a5\u52a0\u5165\uff0c\u4f1a\u6709\u4e00\u5b9a\u7684\u4fe1\u4efb\u5ea6\u57fa\u7840\uff0c\u5bf9\u5bfc\u8d2d\u548c\u793e\u7fa4\u7684\u5356\u8d27\u6709\u8f83\u5f3a\u8ba4\u77e5\u4e0e\u63a5\u53d7\u5ea6\uff0c\u6240\u4ee5\u53ef\u4ee5\u6709\u6548\u5730\u5b9e\u65bd\u987e\u5ba2\u5fe0\u8bda\u5ea6\u7ba1\u7406\uff0c\u800c\u987e\u5ba2\u5fe0\u8bda\u5ea6\u7ba1\u7406\u7684\u6700\u6709\u6548\u65b9\u5f0f\u5c31\u662f\u79ef\u5206\u5236\u5ea6<\/strong>\u3002<\/p>\n\n\n\n
3.\u5355\u4e00\u4ea7\u54c1\u6216\u54c1\u724c\u5f88\u96be\u7559\u5b58\u5fae\u4fe1\u7528\u6237\u3002<\/strong><\/p>\n\n\n\n
\u6211\u4eec\u6839\u636e\u7ecf\u9500\u5546\u591a\u54c1\u724c\u7684\u8fd0\u8425\u7279\u6027\uff0c\u518d\u52a0\u4e0a\u4ed6\u4eec\u4ee3\u7406\u54c1\u724c\u7684\u7528\u6237\u6d88\u8d39\u5c42\u7ea7\u5341\u5206\u76f8\u4f3c\uff08\u5747\u4e3a\u5962\u4f88or\u8f7b\u5962\u7c7b\u578b\uff09\u3002\u5229\u7528\u4ee5\u9762\u5e26\u70b9\u6a21\u5f0f\uff0c<\/strong>\u514b\u670d\u5355\u4e00\u54c1\u724c\u5c40\u9650\u6027\uff0c\u5728\u7ebf\u4e0a\u5546\u57ce\u548c\u793e\u7fa4\u8fdb\u884c\u591a\u54c1\u724c\u4ea4\u53c9\u590d\u8d2d\uff0c\u63d0\u5347\u5355\u4e2aUV\u4ef7\u503c\u4e0eARPU\u503c\uff0c\u589e\u5f3a\u7528\u6237\u7c98\u6027\uff0c\u6162\u6162\u5f62\u6210\u767e\u5229\u5546\u57ce\u5728\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u7684\u7efc\u5408\u54c1\u8d28\u7535\u5546\u8ba4\u77e5\u3002<\/p>\n\n\n\n
\uff08UV\uff1a\u72ec\u7acb\u8bbf\u5ba2\u3001ARPU\uff1a\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff09<\/p>\n\n\n\n
4.\u5fae\u4fe1\u662f\u5b9e\u73b0\u53cd\u5411O2O\u7684\u91cd\u8981\u6e20\u9053\u3002<\/strong><\/p>\n\n\n\n
\u4f01\u4e1a\u5b98\u65b9\u5fae\u4fe1\u7684\u529f\u80fd\u4e3b\u8981\u4f53\u73b0\u4e3a\u54c1\u724c\u5c55\u793a\uff08\u63d0\u5347\u7528\u6237\u4fe1\u4efb\u5ea6\u53ca\u54c1\u724c\u66dd\u5149\uff09\u3001\u5fae\u5546\u57ce\uff08\u63d0\u4f9b\u7528\u6237\u7ebf\u4e0a\u8d2d\u4e70\u6e20\u9053\uff09\u3001\u4f1a\u5458\u7ba1\u7406\uff08\u901a\u8fc7\u6570\u5b57\u4e2d\u53f0\u8fdb\u884c\u7528\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406\uff09\u4e09\u5927\u65b9\u5411\u3002<\/p>\n\n\n\n
**\uff08*O2O\uff1a\u6d88\u8d39\u8005\u80fd\u591f\u901a\u8fc7\u7ebf\u4e0a\u7684\u51ed\u8bc1\uff0c\u5728\u7ebf\u4e0b\u83b7\u5f97\u4f18\u60e0\uff1b<\/p>\n\n\n\n
\u53cd\u5411O2O\uff1a\u901a\u8fc7\u7ebf\u4e0b\u63a8\u5e7f\u8425\u9500\u7684\u65b9\u5f0f\u6765\u4fc3\u4f7f\u7ebf\u4e0a\u4ea4\u6613\uff1b\uff09<\/p>\n\n\n\n
5.\u53cd\u5411O2O\u53ef\u4ee5\u5145\u5206\u5229\u7528offline\u95e8\u5e97\u7684\u8d44\u6e90\u9648\u5217\u3001\u5bfc\u8d2d(\u5438\u5f15\u5ba2\u4eba\u52a0\u5fae\u4fe1\uff0c\u8d60\u79ef\u5206\/\u8d2d\u7269\u888b\/\u793c\u54c1\uff0c\u4e14\u7ebf\u4e0a\u9009\u8d27\u8d2d\u4e70\u66f4\u65b9\u4fbf)\u3001\u5e7f\u544a(\u95e8\u5e97\u5185\u5fae\u4fe1\u626b\u7801\u7684\u5229\u76ca\u70b9\u8bf4\u660e)\u3001\u914d\u9001(\u5fae\u4fe1\u4e0b\u5355\u540e\u9001\u8d27\u4e0a\u95e8\u7684\u670d\u52a1)\u7684\u8d44\u6e90\uff0c\u4ece\u800c\u5145\u5206\u76d8\u6d3boffline\u8d44\u6e90\uff0c\u6253\u7834\u576a\u6548\u58c1\u5792\uff0c\u7ebf\u4e0b\u70b9\u4f4d\u4ef7\u503c\u5229\u7528\u6700\u5927\u5316\u3002<\/strong><\/p>\n\n\n\n
6.\u5f88\u591a\u4f01\u4e1a\u5f00\u5c55\u79c1\u57df\u7535\u5546\u5de5\u4f5c\u65f6\uff0c\u90fd\u4f1a\u9047\u5230\u4f20\u7edf\u7535\u5546\uff0c\u7ebf\u4e0b\u96f6\u552e\u90e8\u95e8\u4e0e\u79c1\u57df\u90e8\u95e8\u7684\u4e1a\u7ee9\u51b2\u7a81\u95ee\u9898\uff0c\u6211\u4eec\u534f\u52a9\u767e\u5229\u5c55\u5f00\u5168\u5458\u5206\u9500\uff0c\u4f18\u5316KPI\u8bbe\u5b9a\uff0c\u5206\u914d\u597d\u6fc0\u52b1<\/strong>\uff0c\u8ba9\u5168\u516c\u53f8\u7684\u529b\u5f80\u4e00\u5904\u4f7f\uff0c\u63d0\u9ad8\u5927\u5bb6\u5bf9\u667a\u6167\u96f6\u552e\u90e8\u95e8\u7684\u914d\u5408\u5ea6\u3002<\/p>\n\n\n\n
7.\u7ebf\u4e0b\u8fde\u5e26\u9500\u552e<\/strong>\u4e0a\uff0c\u6211\u4eec\u5229\u7528crm\u4e0e\u5546\u57ce\u5185\u7f6e\u8425\u9500\u5de5\u5177\uff0c\u914d\u5408\u591a\u5bb6\u8425\u9500\u81ea\u52a8\u5316\u516c\u53f8\u7684\u89e3\u51b3\u65b9\u6848\u52a8\u6001\u5c1d\u8bd5\uff0c\u5b8c\u6210\u7ebf\u4e0a\u65b0\u4f1a\u793c\u5305\u8fde\u5e26\u9500\u552e\u3001\u62db\u884c\u5f02\u4e1a\u8fde\u5e26\u9500\u552e\u3001\u79ef\u5206\u5151\u5238\u8fde\u5e26\u9500\u552e\u3001\u5bfc\u8d2d\u63a8\u5238\u8fde\u5e26\u9500\u552e\u3001\u751f\u65e5\u5238\u8fde\u5e26\u9500\u552e\u3001RFM\u8425\u9500\u63a8\u9001\u73b0\u91d1\u8d2d\u5238\u7b49\u5524\u9192\u52a8\u4f5c\u3002<\/p>\n\n\n\n
\uff08RFM\uff1a\u6839\u636e\u5355\u4e00\u5ba2\u6237\u7684\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\uff0c\u6d88\u8d39\u9891\u7387\u548c\u6d88\u8d39\u91d1\u989d\u51b3\u5b9a\u662f\u5426\u5bf9\u5355\u4e00\u5ba2\u6237\u91c7\u53d6\u8425\u9500\u884c\u52a8\u7684\u7814\u7a76\u6a21\u578b\u3002\uff09<\/p>\n\n\n\n
\u603b\u7ed3\u800c\u8a00\uff0c\u56f4\u7ed5\u79c1\u57df\u62c6\u89e3\u7684\u9500\u552e\uff0c\u5305\u62ec\u5728\u5fae\u4fe1\u5546\u57ce\u4ea7\u751f\u7684\u9500\u552e\uff0c\u5728\u793e\u7fa4\u4e0e\u5bfc\u8d2d\u8fd9\u91cc\u53d1\u751f\u7684\u9500\u552e\uff08\u79c1\u4fe1\u6536\u4ed8\u6b3e\uff09\u4ee5\u53ca\u79c1\u57df\u8fde\u5e26\u7ebf\u4e0b\u4ea7\u751f\u7684\u9500\u552e\u3002\u56f4\u7ed5\u8fd9\u4e09\u79cd\u9500\u552e\u53ef\u80fd\u6027\uff0c\u90fd\u6709\u7cbe\u7ec6\u5316\u5236\u5b9a\u7b56\u7565\u7684\u5fc5\u8981\u3002<\/strong><\/p>\n\n\n\n
\u4e09\u5927\u8425\u9500\u6307\u6807\u7684\u5f00\u5c55<\/strong><\/h2>\n\n\n\n
1-\u65b0\u5a92\u4f53\u77e9\u9635\u8fd0\u8425<\/strong><\/p>\n\n\n\n
\u76ee\u524d\u767e\u5229\u5e03\u5c40\u7684\u65b0\u5a92\u4f53\u77e9\u9635\u6709\u516c\u4f17\u53f7\u3001\u89c6\u9891\u53f7\u3001\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u5fae\u4fe1\u76f4\u64ad\u7b49\u3002<\/p>\n\n\n\n
\u8054\u7cfb\u6211\u4eec\u5bf9\u767e\u5229\u7684\u6307\u5bfc\uff0c\u4e0b\u56fe\u662f\u6211\u4eec\u9488\u5bf9\u767e\u5229\u6240\u63d0\u51fa\u7684\u8425\u9500\u5efa\u8bae\u3002\u4ed6\u4eec\u6839\u636e\u6211\u4eec\u7684\u5efa\u8bae\u8fdb\u884c\u5168\u65b0\u7684\u89c4\u5212\uff0c\u5f25\u8865\u4e86\u4ece\u524d\u7f3a\u5931\u677f\u5757\u7684\u4e0d\u8db3\uff0c\u5f00\u59cb\u6709\u8282\u594f\u5730\u6839\u636e\u8425\u9500\u91cd\u70b9\u4fc3\u9500\uff0c\u5c55\u5f00\u5168\u9762\u7684\u5185\u5bb9\u8425\u9500\u5de5\u4f5c\u3002<\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u767e\u5229\u8425\u9500\u65e5\u5386<\/strong><\/p>\n\n\n\n
\u5982\u4e0b\u56fe\uff0c\u6bcf\u6708\u4ed6\u4eec\u4f1a\u505a\u6240\u6709\u5185\u5bb9\u7684\u590d\u76d8\u603b\u7ed3\u4f18\u7f3a\u70b9\uff0c\u4e0d\u65ad\u4f18\u5316\u3002<\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u767e\u5229\u81ea\u5a92\u4f53\u6708\u5ea6\u590d\u76d8\u6570\u636e<\/strong><\/p>\n\n\n\n
2-\u5e74\u5ea6\u6574\u5408\u8425\u9500<\/strong><\/p>\n\n\n\n
\u5728\u5e74\u5ea6\u6574\u5408\u8425\u9500\u5c42\u9762\uff0c\u6211\u4eec\u5728\u534f\u52a9\u767e\u5229\u8fdb\u884c\u5e74\u5ea6\u8425\u9500\u89c4\u5212\u53ca\u6846\u67b6\u642d\u5efa\u7684\u540c\u65f6\u63d0\u4f9b\u4e86\u5e74\u5ea6\u6574\u5408\u8425\u9500\u601d\u8def\uff1b<\/p>\n\n\n\n
\u901a\u8fc7stp\u7406\u8bba+4p\u7406\u8bba\u534f\u52a9\u76f8\u5173\u90e8\u95e8\u505a\u8425\u9500\u89c4\u5212\u6846\u67b6\uff1b\u5728\u5185\u5bb9\u677f\u5757\u8fdb\u884cBGC\u3001PGC\u3001UGC\u3001PUGC\u7b49\u5185\u5bb9\u5efa\u8bae\uff1b<\/strong><\/p>\n\n\n\n
\u5a92\u4ecb\u89e6\u70b9\u90e8\u5206\u9488\u5bf9\u793e\u4ea4\u5e73\u53f0\u3001SEO\/SEM\u3001DSP\u3001\u76f4\u6548\u8425\u9500\u7b49\u5c42\u9762\u7ed9\u51fa\u5efa\u8bae\uff1b\u9488\u5bf9\u5e73\u53f0\u7279\u6027\u63d0\u4f9b\u5168\u5e74\u8425\u9500\u65e5\u5386timeline\uff0c\u7ed9\u4e88\u8282\u65e5\u8425\u9500\u7684\u65b9\u5411\u548c\u5177\u4f53\u6253\u6cd5\u3002<\/p>\n\n\n\n
\u4e0b\u56fe\u4e3a\u90e8\u5206\u8425\u9500\u5efa\u8bae\uff0c\u53ef\u53c2\u8003\u3002<\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u6000\u79b9\u9488\u5bf9\u767e\u5229\u2014\u2014\u90e8\u5206\u8425\u9500\u5efa\u8bae<\/strong><\/p>\n\n\n\n
3-\u4f1a\u5458\u5168\u751f\u547d\u5468\u671f\u7ba1\u7406<\/strong><\/p>\n\n\n\n
\u505a\u5230\u6781\u81f4\u7684LTV\u662f\u6240\u6709\u54c1\u724c\u7684\u5fc5\u4fee\u8bfe\uff0c\u79c1\u57df\u4f5c\u4e3a\u7528\u6237\u751f\u547d\u5468\u671f\u4e2d\u540e\u94fe\u8def\u7684\u91cd\u8981\u573a\u666f\uff0c\u6bcf\u4e00\u4e2a\u6d41\u91cf\u4e2a\u4f53\u90fd\u9700\u8981\u80fd\u591f\u5f97\u5230\u54c1\u724c\u65b9\u5145\u5206\u7684\u670d\u52a1\u548c\u91cd\u89c6\u3002<\/strong><\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u7528\u6237LTV\u7ba1\u7406\u94fe\u8def\u56fe<\/strong><\/p>\n\n\n\n
\u5728\u6b64\u6211\u4eec\u9700\u8981\u5ef6\u957f\u670d\u52a1\u5468\u671f\u3001\u63d0\u5347\u5ba2\u6237\u670d\u52a1\u53ca\u4f53\u9a8c\uff0c\u7528\u6570\u636e\uff08RFM\u6a21\u578b\uff09\u534f\u52a9\u6211\u4eec\u505a\u4f1a\u5458\u751f\u547d\u5468\u671f\u7ba1\u7406\uff0c\u5229\u7528\u79c1\u57df\u4e0e\u5ba2\u6237\u63a5\u89e6\u7684\u8fd1\u8ddd\u79bb\uff0c\u8fdb\u884c\u7528\u6237\u4fe1\u606f\u6536\u96c6\uff0c\u6574\u7406\uff0c\u901a\u8fc7\u8425\u9500\u5de5\u5177\u8fdb\u884c\u53cd\u590d\u5185\u5bb9\u89e6\u8fbe\uff0c\u63d0\u9ad8\u4f1a\u5458\u6d3b\u8dc3\u6027\uff0c\u590d\u8d2d\u7387\uff0c\u57f9\u517b\u5fe0\u8bda\u5ea6\u4e0e\u6e20\u9053\u4e60\u60ef\u3002<\/p>\n\n\n\n
\u4e00\u4e2a\u601d\u8def\u53ef\u4ee5\u6309\u7167\u7528\u6237\u8fdb\u7fa4\u7684\u65e5\u3001\u5468\u3001\u6708\u6765\u7ec4\u5efa\u79c1\u57df\uff0c\u9488\u5bf9\u8fdb\u5165\u201c\u79c1\u57df\u201d\u4e0d\u540c\u65f6\u95f4\u7684\u5ba2\u6237\u8bbe\u8ba1\u4e0d\u540c\u7684\u95ee\u9898\u548c\u8fd0\u8425\u601d\u8def\u3002<\/strong>\u65f6\u95f4\u662f\u8861\u91cf\u4eba\u9645\u4ea4\u5f80\u7c98\u5ea6\u6700\u7b80\u5355\u660e\u4e86\u7684\u6807\u5c3a\uff0c\u539f\u5219\u4e0a\u65f6\u95f4\u8d8a\u957f\u7c98\u6027\u8d8a\u9ad8\uff0c\u597d\u611f\u5ea6\u66f4\u9ad8\uff0c\u800c\u53cd\u4e4b\u5219\u8d8a\u5c11\u3002<\/p>\n\n\n\n
\u5bf9\u4e8e\u88ab\u957f\u671f\u5f71\u54cd\u7684\u6d88\u8d39\u8005\uff0c\u8fd9\u65f6\u5546\u5bb6\u53ef\u4ee5\u53d1\u653e\u4f18\u60e0\u4fc3\u4f7f\u6d88\u8d39\u8005\u4e0b\u5355\u3002\u800c\u5bf9\u4e8e\u521a\u4e86\u89e3\u4ea7\u54c1\u57fa\u672c\u4fe1\u606f\u7684\u6d88\u8d39\u8005\uff0c\u4e0d\u65ad\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u7591\u60d1\uff0c\u589e\u5f3a\u4fe1\u4efb\u611f\u624d\u662f\u6700\u4e3b\u8981\u7684\u3002<\/p>\n\n\n\n
\u8fd9\u6837\u505a\u80cc\u540e\u7684\u601d\u8def\u662f\u5546\u5bb6\u6839\u636e\u6d88\u8d39\u8005\u7c98\u5ea6\u7684\u9ad8\u4f4e\u548c\u4e0d\u540c\u7684\u9700\u6c42\uff0c\u5bf9\u4e8e\u4e0d\u540c\u5f71\u54cd\u7a0b\u5ea6\u7684\u5ba2\u6237\u8bbe\u5b9a\u533a\u522b\u5316\u7684\u8425\u9500\u7b56\u7565\u3002\u4ece\u800c\u8ba9\u6bcf\u4f4d\u6d88\u8d39\u8005\u81ea\u7136\u611f\u89c9\u5230\uff0c\u4f60\u662f\u7ad9\u5728\u4ed6\u7684\u7acb\u573a\u4e0a\u771f\u5fc3\u670d\u52a1\u4e3a\u4ed6\u8003\u8651\uff0c\u800c\u4e0d\u662f\u5355\u7eaf\u5356\u8d27\u3002<\/p>\n\n\n\n
\u767e\u5229\u5982\u4f55\u79c1\u57df\u5236\u5ea6\u6210\u529f\u4e4b\u9053<\/strong><\/p>\n\n\n\n
\u767e\u5229\u7684\u8425\u9500\u6280\u672f\u6808\u4e3b\u8981\u7531ERP+ SCRM+\u5546\u57ce+MA+\u667a\u80fd\u5916\u547c\u7ec4\u6210\uff0c<\/strong>\u5176\u4e2dERP\u8d1f\u8d23\u5168\u57df\u9500\u552e\u6570\u636e\u6c89\u6dc0\uff1bSCRM\u8fd1\u4f3c\u4e8e\u8425\u9500\u6570\u636e\u4e2d\u53f0\uff0c\u5177\u5907\u4e00\u5b9a\u4f1a\u5458\u7ba1\u7406\uff0c\u6570\u5b57\u5316\u8425\u9500\u7b49\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n
\u4e3b\u8981\u529f\u80fd\u662f\u7528\u6237\u6807\u7b7e\u3001\u753b\u50cf\u3001\u62a5\u8868\u3001\u6570\u636e\u3001LTV\uff0c\u8fbe\u5230\u7528\u6237\u590d\u8d2d\u53ca\u4ea4\u53c9\u8d2d\u4e70\u7b49\u76ee\u7684<\/strong>\uff0c\u4f46\u5e76\u4e0d\u80fd\u5b8c\u6210\u767e\u5229\u5168\u9762\u7684\u8425\u9500\u9700\u6c42\uff0c\u5546\u57ce\u662f\u6240\u6709\u6210\u4ea4\u7684\u6d41\u91cf\u6536\u53e3\uff0cMA\u5de5\u5177\u8865\u9f50\u4e86\u4e00\u4e9bSCRM\u672a\u6ee1\u8db3\u7684\u8425\u9500\u81ea\u52a8\u5316\u529f\u80fd\uff0c\u667a\u80fd\u5916\u547c\u964d\u4f4e\u4e86\u54c1\u724cCall Center\u7684\u6210\u672c\uff0c\u7528\u4e8e\u5524\u9192\u7528\u6237\u3002<\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u524d\u7aef\u5ba2\u670d\u7528\u6237\u6570\u636e\u770b\u677f<\/strong><\/p>\n\n\n\n
\u767e\u5229\u5546\u4e1a\u5728\u7ebf\u4e0a\u751f\u610f\u589e\u91cf<\/strong>\u4e0a\uff0c\u4e3b\u6253\uff1a<\/p>\n\n\n\n
\u8d70\u51fa\u53bb<\/strong>-\u5165\u9a7b\u522b\u7684\u5e73\u53f0\uff0c\u5982\u4eac\u4e1c\u5230\u5bb6\u672c\u5730\u751f\u6d3b\u5e73\u53f0\u7b49\u9500\u552e\u6e20\u9053\uff08\u5982\u4e0b\u56fe\uff09\uff1b<\/li>
\u5f15\u8fdb\u6765<\/strong>-\u5f15\u8fdb\u5176\u4ed6\u54c1\u724c\u5165\u9a7b\u5546\u57ce\uff0c\u589e\u52a0\u79c1\u57df\u7528\u6237\u4ea7\u54c1\u54c1\u7c7b\uff0c\u6269\u5c55SKU\uff08\u5982\u4e0b\u56fe\uff09\uff1b<\/li><\/ul>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u8d70\u51fa\u53bb\u2014\u2014\u5165\u9a7b\u5176\u4ed6\u5e73\u53f0\u8ba1\u5212<\/strong><\/p>\n\n\n\n
$\"\u79c1\u57df\u4e09\u500d\u589e\u957f\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u5f15\u8fdb\u6765\u2014\u2014\u76d0\u6d25\u94fa\u5b50\u9009\u54c1<\/strong><\/p>\n\n\n\n**
\u603b\u7ed3\u2014\u2014\u767e\u5229\u79c1\u57df\u589e\u957f\u79d8\u8bc0<\/strong><\/h2>\n\n\n\n
1. \u56f4\u7ed5\u5c0f\u7a0b\u5e8f\u642d\u5efa\u5305\u62ec\u65b0\u96f6\u552e\u8425\u9500\u4f53\u7cfb\u3001\u5bfc\u8d2d\u5206\u9500\u4f53\u7cfb\u3001\u4f1a\u5458\u7ba1\u7406\u4f53\u7cfb\uff0c\u5e26\u52a8\u5546\u57ce\u5168\u54c1\u7c7b\u9500\u552e\u589e\u957f\u3002<\/p>\n\n\n\n
2. \u4e00\u4e2a\u79c1\u57df\u9635\u5730\u591a\u54c1\u724c\u53d1\u5c55\uff0c\u5171\u4eab\u79c1\u57df\u8fd0\u8425\u56e2\u961f\u3001\u8425\u9500\u6280\u672f\u6808\uff0c\u7edf\u4e00SOP\uff0c\u4ea4\u53c9\u590d\u8d2d\uff0c\u4f7f\u516c\u53f8\u66f4\u9ad8\u6548\u8fd0\u8425\u3002<\/p>\n\n\n\n
3. \u591a\u54c1\u724c\u793e\u7fa4\u7edf\u4e00\u5f15\u6d41\u624e\u53e3\u5546\u57ce\u5b8c\u6210\u9500\u552e\uff0c\u5546\u57ce\u8d77\u91cf\u8f83\u5feb\u3002<\/p>\n\n\n\n
4. \u5730\u57df\u8986\u76d6\u805a\u7126\u897f\u5317\u533a\u57df\uff0c\u7ebf\u4e0b\u89e6\u70b9\u591a\u5728\u57ce\u5e02\u9ec4\u91d1\u5730\u6bb5\u4f18\u8d28\u5546\u573a\u5e97\u94fa\uff0c\u7ebf\u4e0b\u6d41\u91cf\u6e90\u6e90\u4e0d\u7edd\uff0c\u79c1\u57df\u8d77\u76d8\u521d\u671f\u6574\u5408\u6240\u6709\u4ee3\u7406\u54c1\u724c\u5728ERP\u4e0eCRM\u7cfb\u7edf\u4e2d\u7684\u7d2f\u8ba1\u4f1a\u5458\uff0c\u53ef\u7acb\u5373\u83b7\u5f97\u5927\u89c4\u6a21\uff0c\u9ad8\u6d88\u8d39\u529b\u7684\u79c1\u57df\u7528\u6237\u6c60\u3002<\/p>\n\n\n\n
5. \u6709\u8f83\u5927\u5355\u4ea7\u54c1\u6c60\uff0c\u53ef\u5efa\u7acb\u751f\u6001\u8fd0\u8425\uff0c\u505a\u6210\u7efc\u5408\u7c7b\u79c1\u57df\u7535\u5546\u3002<\/p>\n\n\n\n
6. \u53ef\u5728\u793e\u7fa4\u5185\u5411\u5355\u54c1\u724c\u6d88\u8d39\u8005\u63a8\u9500\u7c7b\u4f3c\u5b9a\u4f4d\u533a\u95f4\u7684\u5176\u4ed6\u4ee3\u7406\u54c1\u724c\u4ea7\u54c1\uff0c\u505a\u4ea4\u53c9\u590d\u8d2d\uff0c\u4ece\u800c\u589e\u52a0\u5546\u57ce\u9500\u91cf\u3002<\/p>\n\n\n\n
\u4f5c\u8005\uff1a\u90d1\u79cb\u5b9e \u6000\u79b9\u79d1\u6280\u521b\u59cb\u4eba\uff0c\u6316\u6398\u6570\u5b57\u4ef7\u503c\uff0c\u9a71\u52a8\u751f\u610f\u589e\u957f\u3002\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u4f01\u4e1a\u63d0\u4f9b\u5c06\u5fc3\u6ce8\u5165\u7684\u8425\u9500\u54a8\u8be2\u670d\u52a1\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u79c1\u57df\u7684\u56f0\u5883 \u5355\u4e00\u54c1\u724c\u79c1\u57df\u62c9\u65b0&\u8fd0\u8425\u96be\u4e0a\u52a0\u96be \u5728\u5fae\u4fe1\u7684\u79c1\u57df\u91cc\uff0c\u81ea\u5e26\u5546\u4e1a\u95ed\u73af\u7684\u540e\u534a\u94fe\u8def\uff0c\u53ea\u8981\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u5c06\u7528\u6237\u5f15\u5bfc\u8fdb\u5fae\u4fe1\u751f\u6001\uff0c\u901a\u8fc7\u5c0f\u7a0b\u5e8f\uff08\u6210\u4ea4\u5e73\u53f0\uff09+\u516c\u4f17\u53f7\/\u89c6\u9891\u53f7\u2026<\/p>\n","protected":false},"author":1,"featured_media":52490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[3045],"special":[],"class_list":["post-52489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-3045","entry"],"views":86955,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/52489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=52489"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/52489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/52490"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=52489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=52489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=52489"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=52489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}