{"id":52713,"date":"2021-12-13T12:18:08","date_gmt":"2021-12-13T04:18:08","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=52713"},"modified":"2021-12-13T12:18:09","modified_gmt":"2021-12-13T04:18:09","slug":"%e7%94%a8%e6%88%b7%e5%88%86%e6%9e%90-%e8%bf%90%e8%90%a5-%e5%a2%9e%e9%95%bf%e5%b8%b8%e7%94%a8%e5%88%86%e6%9e%90%e6%a8%a1%e5%9e%8b%e6%b1%87%e6%80%bb","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/52713.html","title":{"rendered":"\u7528\u6237\u5206\u6790\/\u8fd0\u8425\/\u589e\u957f\u5e38\u7528\u5206\u6790\u6a21\u578b\u6c47\u603b"},"content":{"rendered":"\n

\u4e3a\u4ec0\u4e48\u8981\u505a\u4e00\u4efd\u8fd9\u6837\u6ca1\u6709\u4efb\u4f55\u6df1\u5ea6\u7684\u6c47\u603b\u5462\uff0c\u4fd7\u8bdd\u8bf4\uff1a\u201c\u6709\u75c5\u6cbb\u75c5\uff0c\u6ca1\u75c5\u5f3a\u8eab\u201d\uff0c\u4e3b\u8981\u6709\u4e24\u4e2a\u4f5c\u7528\uff0c\u4e00\u662f\u5f53\u5b57\u5178\u7528\uff0c\u770b\u4e66\u6216\u67e5\u8d44\u6599\u65f6\u78b0\u5230\u4e0d\u8ba4\u8bc6\u7684\u7b80\u79f0\uff0c\u53ef\u4ee5\u76f4\u63a5\u67e5\u3002\u4e8c\u662f\u5f53\u7d22\u5f15\u7528\uff0c\u5728\u5de5\u4f5c\u4e2d\u9047\u5230\u96be\u9898\u65f6\uff0c\u7528\u6765\u627e\u627e\u6307\u5bfc\u539f\u5219\uff0c\u4e5f\u8bb8\u5c31\u80fd\u591f\u7075\u5149\u4e00\u95ea\u3002\u8bdd\u4e0d\u591a\u8bf4\uff0c\u4e0b\u9762\u662f\u8be6\u7ec6\u5185\u5bb9\u3002<\/p>\n\n\n\n

OSM\u6a21\u578b<\/h1>\n\n\n\n
\u2022O: Objective, \u76ee\u6807\uff0c\u4e1a\u52a1\u3001\u4ea7\u54c1\u3001\u6216\u8005\u529f\u80fd\u5b58\u5728\u7684\u76ee\u7684\u662f\u4ec0\u4e48\uff1f\u80fd\u591f\u89e3\u51b3\u7528\u6237\u7684\u4ec0\u4e48\u95ee\u9898\uff1f\u6ee1\u8db3\u7528\u6237\u7684\u4ec0\u4e48\u9700\u6c42\uff1f<\/p>\n\n\n\n
\u2022S: Strategy, \u7b56\u7565\uff0c\u76ee\u6807\u6e05\u695a\u4e4b\u540e\uff0c\u4e3a\u4e86\u8fbe\u6210\u76ee\u6807\u5e94\u8be5\u5f53\u91c7\u53d6\u7684\u5404\u79cd\u7b56\u7565\u3002<\/p>\n\n\n\n
\u2022M: Measure, \u5ea6\u91cf\uff0c\u7528\u4e8e\u8861\u91cf\u7b56\u7565\u662f\u5426\u6709\u6548\uff0c\u53cd\u6620\u76ee\u6807\u7684\u8fbe\u6210\u60c5\u51b5\u3002\u2022\u7528\u4e8e\u76ee\u6807\u7b56\u7565\u7684\u62c6\u89e3\u53ca\u8861\u91cf<\/p>\n\n\n\n

DUMB\u539f\u5219<\/h1>\n\n\n\n
\u2022\u9009\u5b9a\u76ee\u6807\u65f6\u9700\u8981\u6ce8\u610f\u7684\u56db\u4e2a\u539f\u5219<\/p>\n\n\n\n
\u2022\u5207\u5b9e\u53ef\u884c\uff08Doable\uff09\uff0c\u6613\u4e8e\u7406\u89e3\uff08Understandable\uff09\uff0c\u53ef\u5e72\u9884\u53ef\u7ba1\u7406\uff08Manageable\uff09\uff0c\u6b63\u5411\u6709\u76ca\u7684\uff08Beneficial\uff09<\/p>\n\n\n\n
\u2022\u6ce8\u610f\u4e0esmart\u539f\u5219\u76f8\u533a\u522b<\/p>\n\n\n\n

UJM\u6a21\u578b<\/h1>\n\n\n\n
\u2022User Journey Map<\/p>\n\n\n\n
\u2022\u68b3\u7406\u7528\u6237\u65c5\u7a0b\u5730\u56fe\uff0c\u951a\u5b9a\u6570\u636e\u89c4\u5212\u7684\u76ee\u6807\u5bf9\u8c61\u3002<\/p>\n\n\n\n

RFM\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7535\u5546\u9886\u57df\u5e38\u7528\u7684\u4e00\u79cd\u4e1a\u52a1\u6a21\u578b\uff0c\u7528\u4e8e\u5bf9\u7528\u6237\u7684\u5206\u5c42\uff0c\u82e5\u5206\u4e3a\u9ad8\u4e2d\u4f4e\u4e09\u4e2a\u4ef7\u503c\u5c42\uff0c\u7528\u6237\u7684\u7efc\u5408\u4ef7\u503c\u670927\u79cd\u5206\u5c42\uff0c\u82e5\u5206\u4e3a\u9ad8\u4f4e\u4e24\u5c42\uff0c\u5219\u67098\u79cd\u5206\u5c42\u3002<\/p>\n\n\n\n
\u2022Recency, \u7528\u6237\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u8ddd\u79bb\u73b0\u5728\u7684\u65f6\u95f4\uff0c\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u8ddd\u79bb\u73b0\u5728\u8d8a\u8fd1\u7684\u7528\u6237\uff0c\u4ef7\u503c\u8d8a\u5927\u3002<\/p>\n\n\n\n
\u2022Frequency, \u6d88\u8d39\u9891\u7387\uff0c\u7528\u6237\u5728\u7edf\u8ba1\u5468\u671f\u5185\u8d2d\u4e70\u5546\u54c1\u7684\u6b21\u6570\u3002\u7ecf\u5e38\u8d2d\u4e70\u7684\u7528\u6237\uff0c\u4e5f\u5c31\u662f\u719f\u5ba2\uff0c\u5176\u4ef7\u503c\u80af\u5b9a\u6bd4\u5076\u5c14\u8d2d\u4e70\u7684\u7528\u6237\u5177\u6709\u7684\u4ef7\u503c\u5927\u3002<\/p>\n\n\n\n
\u2022Monetary, \u6d88\u8d39\u91d1\u989d\uff0c\u6307\u7528\u6237\u5728\u7edf\u8ba1\u5468\u671f\u5185\u6d88\u8d39\u7684\u603b\u91d1\u989d\uff0c\u5b83\u4f53\u73b0\u4e86\u6d88\u8d39\u8005\u4e3a\u4f01\u4e1a\u521b\u5229\u591a\u5c11\u3002\u6d88\u8d39\u8d8a\u591a\u7684\u7528\u6237\uff0c\u5176\u5177\u6709\u7684\u4ef7\u503c\u8d8a\u5927\u3002<\/p>\n\n\n\n

ICE\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u5f71\u54cd\u529b\u3001\u4fe1\u5fc3\u6307\u6570\u3001\u96be\u6613\u7a0b\u5ea6\uff0c\u7528\u4e8e\u91cf\u5316\u5404\u9875\u9762\u6838\u5fc3\u6307\u6807\u7684\u8868\u73b0\uff0c\u8bc4\u4f30\u4f18\u5148\u7ea7\uff0c\u9009\u51fa\u5408\u9002\u7684\u6d41\u8f6c\u8282\u70b9\u3002\u4e3b\u8981\u4f1a\u7528\u5230I\u56e0\u5b50\u548cC\u56e0\u5b50\u3002<\/p>\n\n\n\n
\u2022I\u56e0\u5b50(Impact)\uff0c\u6307\u5bf9\u5173\u952e\u7ed3\u679c\u5f71\u54cd\u529b\u7684\u5927\u5c0f\u3002\u9875\u9762\u7684\u6d4f\u89c8\u7528\u6237\u6570\u8d8a\u591a\uff0c\u4ea7\u751f\u7684\u5f71\u54cd\u8303\u56f4\u8d8a\u5927\uff1b<\/p>\n\n\n\n
\u2022C\u56e0\u5b50(Confidence)\uff0c\u6307\u5bf9\u5173\u952e\u7ed3\u679c\u7684\u4fe1\u5fc3\u6307\u6570\u3002\u9875\u9762\u8d28\u91cf\u8d8a\u9ad8\uff0c\u9875\u9762\u884c\u4e3a\u5bf9\u5173\u952e\u7ed3\u679c\u7684\u4fe1\u5fc3\u6307\u6570\u5c31\u8d8a\u9ad8\u3002<\/p>\n\n\n\n

LIFT\u6a21\u578b<\/h1>\n\n\n\n
\u2022Landing page Influence Functions for Tests,<\/p>\n\n\n\n
\u9488\u5bf9\u7f51\u7ad9A\/B\u6d4b\u8bd5\u7684\u4f18\u5316\u800c\u63d0\u51fa\u7684\u6a21\u578b\uff0c\u901a\u8fc7\u5206\u6790\u5f71\u54cd\u843d\u5730\u9875\u8f6c\u5316\u7684\u56e0\u7d20\uff0c\u627e\u5230\u843d\u5730\u9875\u4e2d\u5b58\u5728\u7684\u95ee\u9898\uff0c\u5e76\u901a\u8fc7\u79d1\u5b66\u7684\u65b9\u5f0f\u63d0\u51fa\u5047\u8bbe\u3001\u9a8c\u8bc1\u5047\u8bbe\uff0c\u6700\u7ec8\u627e\u5230\u89e3\u51b3\u95ee\u9898\u7684\u6700\u4f18\u65b9\u6848\uff0c\u4ee5\u6b64\u5927\u5e45\u63d0\u5347\u843d\u5730\u9875\u7684\u8f6c\u5316\u7387\u3002<\/li><\/ul>\n\n\n\n
\u2022\u6253\u9020\u9ec4\u91d1\u843d\u5730\u9875\u7684\u6838\u5fc3\u516d\u5143\u7d20\uff1a<\/p>\n\n\n\n
\u2022\u4ef7\u503c\u4e3b\u5f20\uff08valueproposition\uff09\uff0c\u8f6c\u5316\u52a8\u529b\u7b49\u4e8e\u6536\u76ca\u611f\u77e5\u51cf\u53bb\u6210\u672c\u611f\u77e5\uff0c\u5982\u679c\u4ea7\u54c1\u4f20\u9012\u7684\u4ef7\u503c\u4f7f\u7528\u6237\u611f\u77e5\u5230\u7684\u6536\u76ca\u8d85\u8fc7\u4e86\u6210\u672c\uff0c\u90a3\u4e48\u7528\u6237\u7684\u8f6c\u5316\u52a8\u529b\u5c31\u4f1a\u66f4\u5f3a\u3002<\/p>\n\n\n\n
\u2022\u76f8\u5173\u6027\uff08Relevance\uff09\uff0c\u5982\u4f55\u4f20\u8fbe\u4ea7\u54c1\u4ef7\u503c\u4e0e\u7528\u6237\u9700\u6c42\u7684\u5173\u8054\u5ea6\uff1f<\/p>\n\n\n\n
\u2022\u6e05\u6670\u5ea6\uff08Clarity\uff09\uff0c\u4ea7\u54c1\u4ef7\u503c\u7684\u4f20\u8fbe\u6e05\u6670\u5417\uff1f\u7528\u6237\u80fd\u660e\u786e\u77e5\u9053\u81ea\u5df1\u80fd\u5f97\u5230\u4ec0\u4e48\u5417\uff1f<\/p>\n\n\n\n
\u2022\u7d27\u8feb\u5ea6\uff08Urgency\uff09\uff0c\u5c55\u73b0\u65f6\u6548\u6027\u3001\u7a00\u7f3a\u6027\uff0c\u80fd\u591f\u4f7f\u7528\u6237\u7acb\u5373\u884c\u52a8\u3002<\/p>\n\n\n\n
\u2022\u5206\u6563\u5ea6\uff08Distraction\uff09\uff0c\u4fdd\u6301\u7528\u6237\u4e13\u6ce8\uff0c\u51cf\u5c11\u5206\u6563\u7528\u6237\u6ce8\u610f\u529b\u7684\u5143\u7d20\u3002<\/p>\n\n\n\n
\u2022\u7126\u8651\u7a0b\u5ea6\uff08Anxiety\uff09\uff0c\u5982\u4f55\u51cf\u5c11\u7528\u6237\u7126\u8651\u4e0e\u987e\u5fcc\u3002<\/p>\n\n\n\n
PULSE\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7528\u6765\u8861\u91cf\u7528\u6237\u4f53\u9a8c\uff0c\u6bd4\u8f83\u5b8f\u89c2<\/p>\n\n\n\n
\u2022P\uff1apageview, \u9875\u9762\u6d4f\u89c8\u91cf<\/p>\n\n\n\n
\u2022U\uff1auptime\uff0c\u54cd\u5e94\u65f6\u95f4<\/p>\n\n\n\n
\u2022L\uff1alatency\uff0c\u5ef6\u8fdf\u2022S: Seven days active user, 7\u5929\u6d3b\u8dc3\u7528\u6237\u6570\u2022E\uff1aEarning, \u6536\u76ca<\/p>\n\n\n\n
NPS<\/h1>\n\n\n\n
\u2022\u51c0\u63a8\u8350\u503c\uff08net promoter score),\u53c8\u79f0\u4e3a\u51c0\u4fc3\u8fdb\u8005\u5f97\u5206\u6216\u53e3\u7891\uff0c\u662f\u4e00\u79cd\u8ba1\u91cf\u67d0\u4e2a\u7528\u6237\u5c06\u4f1a\u5411\u5176\u4ed6\u4eba\u63a8\u8350\u67d0\u4e2a\u4f01\u4e1a\u6216\u670d\u52a1\u7684\u53ef\u80fd\u6027\u7684\u6307\u6570\uff0c\u8861\u91cf\u7528\u6237\u5fe0\u8bda\u5ea6\u7684\u6307\u6807\uff0c\u4e5f\u53ef\u4ee5\u7528\u6765\u5e2e\u52a9\u4f01\u4e1a\u533a\u5206\u4e0d\u826f\u5229\u6da6\u548c\u826f\u6027\u5229\u6da6\u3002\u901a\u8fc7\u95ee\u5377\u8c03\u67e5\u83b7\u5f97\u3002<\/p>\n\n\n\n
\u2022NPS=(\u63a8\u8350\u8005\u6570\/\u603b\u6837\u672c\u6570\uff09* 100% – \uff08\u8d2c\u635f\u8005\u6570\/\u603b\u6837\u672c\u6570\uff09*100%\uff0c\u533a\u95f4\u4e3a-100% ~ 100%<\/p>\n\n\n\n
\u20229~10\u5206\uff0c\u662f\u4ea7\u54c1\u7684\u5fe0\u5b9e\u7528\u6237\uff0c\u4ed6\u4eec\u4f1a\u7ee7\u7eed\u4f7f\u7528\u6216\u8d2d\u4e70\u4ea7\u54c1\uff0c\u5e76\u613f\u610f\u5c06\u4ea7\u54c1\u63a8\u8350\u7ed9\u5176\u4ed6\u4eba<\/p>\n\n\n\n
\u20227~8\u5206\uff0c\u5bf9\u4ea7\u54c1\u6ee1\u610f\u4f46\u4e0d\u70ed\u5fc3\u7684\u7528\u6237\uff0c\u51e0\u4e4e\u4e0d\u4f1a\u5411\u5176\u4ed6\u4eba\u63a8\u8350\u4ea7\u54c1\uff0c\u5e76\u4e14\u6709\u53ef\u80fd\u88ab\u7ade\u4e89\u5bf9\u624b\u8f7b\u6613\u62c9\u62e2<\/p>\n\n\n\n
\u20220~6\u5206\uff0c\u4ea7\u54c1\u7684\u4e0d\u6ee1\u610f\u7528\u6237\uff0c\u5bf9\u4ea7\u54c1\u4e0d\u6ee1\u751a\u81f3\u6c14\u6124\uff0c\u53ef\u80fd\u5728\u670b\u53cb\u548c\u540c\u4e8b\u9762\u524d\u8bb2\u4ea7\u54c1\u7684\u574f\u8bdd\uff0c\u5e76\u7ec4\u7ec7\u8eab\u8fb9\u7684\u670b\u53cb\u4f7f\u7528\u4ea7\u54c1\u3002<\/p>\n\n\n\n
HEART\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7528\u6765\u8861\u91cf\u7528\u6237\u4f53\u9a8c\uff0c\u66f4\u52a0\u5fae\u89c2\u5177\u4f53\u2022H\uff1ahappiness\uff0c\u7528\u6237\u7684\u6001\u5ea6\u548c\u6ee1\u610f\u5ea6\uff0c\u901a\u8fc7NPS\uff08net promoter score,\u51c0\u63a8\u8350\u503c\uff09\u95ee\u5377\u6765\u5b8c\u6210\uff0c\u95ee\u7528\u6237”\u4f60\u662f\u5426\u613f\u610f\u628a\u6211\u4eec\u7684\u4ea7\u54c1\u63a8\u8350\u7ed9\u670b\u53cb”<\/p>\n\n\n\n
\u2022E\uff1aEngagement\uff0c\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u548c\u53c2\u4e0e\u5ea6\uff0c\u6bd4\u5982\u4f7f\u7528\u9891\u6b21\u3001\u9ecf\u5ea6\u3001\u8bbf\u95ee\u6df1\u5ea6\u3002<\/p>\n\n\n\n
\u2022A\uff1aAdoption, \u7528\u6237\u63a5\u53d7\u7248\u672c\u3001\u5404\u4e2a\u529f\u80fd\u7684\u60c5\u51b5\u3002\u4ea7\u54c1\u3001\u7248\u672c\u3001\u529f\u80fd\u4f7f\u7528\u4eba\u6570\u5360\u6bd4\u6765\u8861\u91cf\u7528\u6237\u7684\u63a5\u53d7\u7a0b\u5ea6\u3002<\/p>\n\n\n\n
\u2022R\uff1aRetention, \u4ea7\u54c1\u7684\u7559\u5b58\uff0c\u5206\u6790\u7528\u6237\u662f\u4e0d\u662f\u6301\u7eed\u7684\u3001\u53cd\u590d\u7684\u4f7f\u7528\u4ea7\u54c1\u3002<\/p>\n\n\n\n
\u2022T\uff1aTask success\uff0c\u8861\u91cf\u5173\u952e\u4efb\u52a1\u7684\u5b8c\u6210\u72b6\u51b5\u3002<\/p>\n\n\n\n
\u751f\u547d\u5468\u671f\u6a21\u578b<\/h1>\n\n\n\n
\u9636\u6bb5<\/strong><\/td> \u7528\u6237\u7279\u5f81<\/strong><\/td><\/tr>
\u5f15\u5165\u671f<\/td> \u4e0d\u719f\u6089\u4ea7\u54c1\uff0c\u6478\u7d22\u4e2d<\/td><\/tr>
\u6210\u957f\u671f<\/td> \u719f\u6089\u4ea7\u54c1\uff0c\u4fe1\u4efb\u4ea7\u54c1<\/td><\/tr>
\u6210\u719f\u671f<\/td> \u4f7f\u7528\u9891\u7e41\uff0c\u8ba4\u540c\u4ea7\u54c1<\/td><\/tr>
\u4f11\u7720\u671f<\/td> \u4f9d\u8d56\u5ea6\u964d\u4f4e\uff0c\u9891\u6b21\u4e0b\u964d<\/td><\/tr>
\u6d41\u5931\u671f<\/td> \u4ea7\u751f\u4e0d\u6ee1\uff0c\u957f\u65f6\u95f4\u4e0d\u7528<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
AARRR\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7528\u6237\u589e\u957f\u5206\u5c42\u6a21\u578b<\/p>\n\n\n\n
\u2022Acquisition, \u7528\u6237\u83b7\u53d6<\/p>\n\n\n\n
\u2022Activation, \u7528\u6237\u6fc0\u6d3b<\/p>\n\n\n\n
\u2022Retention, \u7528\u6237\u7559\u5b58<\/p>\n\n\n\n
\u2022Revenue, \u7528\u6237\u53d8\u73b0<\/p>\n\n\n\n
\u2022Referral, \u7528\u6237\u63a8\u8350<\/p>\n\n\n\n
RARRA\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u4e0a\u8ff0\u7528\u6237\u589e\u957f\u5206\u5c42\u6a21\u578b\u7684\u5347\u7ea7\u7248\uff0c\u5e94\u5bf9\u6d41\u91cf\u89c1\u9876\u7684\u6210\u719f\u4ea7\u54c1<\/p>\n\n\n\n
\u2022Retention, \u7528\u6237\u7559\u5b58<\/p>\n\n\n\n
\u2022Activation, \u7528\u6237\u6fc0\u6d3b<\/p>\n\n\n\n
\u2022Revenue, \u7528\u6237\u53d8\u73b0<\/p>\n\n\n\n
\u2022Referral, \u7528\u6237\u63a8\u8350<\/p>\n\n\n\n
\u2022Acquisition, \u7528\u6237\u83b7\u53d6<\/p>\n\n\n\n
AIPL\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n
\u2022Awareness\uff0c\u8ba4\u77e5<\/p>\n\n\n\n
\u2022Interest\uff0c\u5174\u8da3<\/p>\n\n\n\n
\u2022Purchase\uff0c\u8d2d\u4e70<\/p>\n\n\n\n
\u2022Loyalty\uff0c\u5fe0\u8bda<\/p>\n\n\n\n
\u7528\u6237\u91d1\u5b57\u5854\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42\uff0c\u4e0d\u540c\u4e1a\u52a1\u7684\u5212\u5206\u65b9\u5f0f\u4e0d\u540c<\/p>\n\n\n\n
\u2022\u793a\u4f8b1\uff1a\u65b0\u7528\u6237\u6fc0\u6d3b\u3001\u666e\u901a\u7528\u6237\u3001\u4ed8\u8d39\u7528\u6237\u3001\u6d3b\u8dc3\u7528\u6237\u3001\u7c89\u4e1d\u7528\u6237<\/p>\n\n\n\n
\u2022\u793a\u4f8b2\uff1a\u9876\u7ea7\u5927V\u3001\u7ec6\u5206\u884c\u4e1a\u9886\u8896\u3001\u6838\u5fc3\u7528\u6237\u3001\u666e\u901a\u7528\u6237<\/p>\n\n\n\n
\u7528\u6237\u517b\u6210\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n
\u2022\u63a5\u89e6<\/p>\n\n\n\n
\u2022\u8ba4\u77e5<\/p>\n\n\n\n
\u2022\u4f53\u9a8c<\/p>\n\n\n\n
\u2022\u4f7f\u7528<\/p>\n\n\n\n
\u2022\u4e60\u60ef<\/p>\n\n\n\n
\u2022\u4e0a\u763e<\/p>\n\n\n\n
SICAS\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7b2c\u4e09\u4ee3\u6d88\u8d39\u884c\u4e3a\u6a21\u578b\uff0c\u524d\u4e24\u4ee3\u662fAIDMA\uff0cAISAS<\/p>\n\n\n\n
\u2022S\uff0cSense\uff0c\u4e92\u76f8\u611f\u77e5\uff0c\u5efa\u7acb\u5168\u7f51\u89e6\u70b9\uff0c\u5229\u7528\u793e\u4ea4\u7f51\u7edc\u3001LBS\u670d\u52a1\u3001\u7535\u5546\u5e73\u53f0\u3001\u516c\u4f17\u53f7\u3001\u81ea\u5a92\u4f53\u5e73\u53f0\u7b49\u4e00\u5207\u53ef\u4ee5\u5229\u7528\u7684\u79fb\u52a8\u4e92\u8054\u7f51\u4ea7\u54c1\uff0c\u8ba9\u54c1\u724c\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u611f\u77e5\u65e0\u5904\u4e0d\u5728\u3002<\/p>\n\n\n\n
\u2022I\uff0cInterest&Interactivate, \u4ea7\u751f\u5174\u8da3\uff0c\u5f62\u6210\u4e92\u52a8\u3002\u5f62\u6210\u4e92\u52a8\u4e0d\u4ec5\u53d6\u51b3\u4e8e\u89e6\u70b9\u7684\u591a\u5c11\uff0c\u800c\u4e14\u53d6\u51b3\u4e8e\u4e92\u52a8\u7684\u65b9\u5f0f\u3001\u8bdd\u9898\u3001\u5185\u5bb9\u548c\u5173\u7cfb\uff0c\u5373\u53c2\u4e0e\u611f\u3002KOL\u5206\u4eab\u5185\u5bb9\u548c\u76f4\u64ad\u5e26\u8d27\u90fd\u662f\u4e00\u79cd\u4e92\u52a8\u7684\u5f62\u5f0f\uff0c\u628a\u51b7\u51b0\u51b0\u7684\u5e7f\u544a\u548c\u4ea7\u54c1\u53d8\u6210\u9ad8\u8d28\u91cf\u7684\u53c2\u4e0e\u548c\u4f53\u9a8c\u3002<\/p>\n\n\n\n
\u2022C, Connect&Communicate, \u5efa\u7acb\u8fde\u63a5\uff0c\u5f62\u6210\u4e92\u52a8\u6c9f\u901a\u3002\u5229\u7528\u4e00\u5207\u53ef\u4ee5\u89e6\u8fbe\u7528\u6237\u7684\u4e92\u8054\u7f51\u6e20\u9053\u4fdd\u6301\u548c\u7528\u6237\u7684\u6c9f\u901a\u3002<\/p>\n\n\n\n
\u2022A\uff0cAction, \u884c\u52a8\u8d2d\u4e70\uff0c\u5305\u62ec\u7535\u5546\u7f51\u7ad9\u3001\u5fae\u4fe1\u7fa4\u3001\u5fae\u535a\u3001\u76f4\u64ad\u5e73\u53f0\u7b49\u3002<\/p>\n\n\n\n
\u2022S\uff0cShare\uff0c\u7528\u6237\u4e50\u4e8e\u5206\u4eab\u5bf9\u4f18\u79c0\u4ea7\u54c1\u7684\u4f53\u9a8c\uff0c\u5206\u4eab\u7684\u52a8\u673a\u53ef\u4ee5\u662f\u81ea\u613f\u7684\uff0c\u4e5f\u53ef\u4ee5\u662f\u5229\u8bf1\u7684\u3002<\/p>\n\n\n\n
\n\n\n\n
\u4ee5\u4e0a\u662f\u4ece\u4e24\u672c\u4e66\u4e2d\u6536\u96c6\u6765\u7684\u4e00\u4e9b\u7528\u6237\u5206\u6790\/\u8fd0\u8425\/\u589e\u957f\u76f8\u5173\u7684\u6a21\u578b\u6216\u8005\u539f\u5219\uff0c\u53ea\u662f\u6700\u57fa\u672c\u7684\u5165\u95e8\u6982\u5ff5\uff0c\u9002\u5408\u5f53\u901f\u67e5\u8868\u7528\uff0c\u5e0c\u671b\u6709\u4e00\u70b9\u70b9\u5e2e\u52a9\u3002<\/p>\n\n\n\n
\u81f3\u4e8e\u5728\u5b9e\u9645\u5de5\u4f5c\u4e2d\u5982\u4f55\u8fd0\u7528\u8fd9\u4e9b\u6982\u5ff5\uff0c\u662f\u4e00\u4ef6\u5f88\u590d\u6742\u5f88\u56f0\u96be\u7684\u4e8b\u3002\u9700\u8981\u5c06\u8fd9\u4e9b\u6982\u5ff5\u9002\u914d\u5230\u81ea\u5df1\u6240\u5728\u7684\u4e1a\u52a1\uff0c\u751a\u81f3\u6839\u636e\u81ea\u5df1\u7684\u4e1a\u52a1\u60c5\u51b5\u8fdb\u884c\u4e00\u4e9b\u4fee\u6539\uff0c\u8fd9\u90fd\u9700\u8981\u5f88\u591a\u7684\u5b9e\u8df5\u7ecf\u9a8c\u548c\u601d\u8003\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4e3a\u4ec0\u4e48\u8981\u505a\u4e00\u4efd\u8fd9\u6837\u6ca1\u6709\u4efb\u4f55\u6df1\u5ea6\u7684\u6c47\u603b\u5462\uff0c\u4fd7\u8bdd\u8bf4\uff1a\u201c\u6709\u75c5\u6cbb\u75c5\uff0c\u6ca1\u75c5\u5f3a\u8eab\u201d\uff0c\u4e3b\u8981\u6709\u4e24\u4e2a\u4f5c\u7528\uff0c\u4e00\u662f\u5f53\u5b57\u5178\u7528\uff0c\u770b\u4e66\u6216\u67e5\u8d44\u6599\u65f6\u78b0\u5230\u4e0d\u8ba4\u8bc6\u7684\u7b80\u79f0\uff0c\u53ef\u4ee5\u76f4\u63a5\u67e5\u3002\u4e8c\u662f\u5f53\u7d22\u5f15\u7528\uff0c\u5728\u5de5\u4f5c\u4e2d\u9047\u5230\u96be\u9898\u65f6\uff0c\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3851],"tags":[2207],"special":[],"class_list":["post-52713","post","type-post","status-publish","format-standard","hentry","category-user","tag-2207","entry"],"views":72221,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/52713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=52713"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/52713\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=52713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=52713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=52713"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=52713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\u9636\u6bb5<\/strong><\/td>	\u7528\u6237\u7279\u5f81<\/strong><\/td><\/tr>
\u5f15\u5165\u671f<\/td>	\u4e0d\u719f\u6089\u4ea7\u54c1\uff0c\u6478\u7d22\u4e2d<\/td><\/tr>
\u6210\u957f\u671f<\/td>	\u719f\u6089\u4ea7\u54c1\uff0c\u4fe1\u4efb\u4ea7\u54c1<\/td><\/tr>
\u6210\u719f\u671f<\/td>	\u4f7f\u7528\u9891\u7e41\uff0c\u8ba4\u540c\u4ea7\u54c1<\/td><\/tr>
\u4f11\u7720\u671f<\/td>	\u4f9d\u8d56\u5ea6\u964d\u4f4e\uff0c\u9891\u6b21\u4e0b\u964d<\/td><\/tr>
\u6d41\u5931\u671f<\/td>	\u4ea7\u751f\u4e0d\u6ee1\uff0c\u957f\u65f6\u95f4\u4e0d\u7528<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n AARRR\u6a21\u578b<\/h1>\n\n\n\n \u2022\u7528\u6237\u589e\u957f\u5206\u5c42\u6a21\u578b<\/p>\n\n\n\n \u2022Acquisition, \u7528\u6237\u83b7\u53d6<\/p>\n\n\n\n \u2022Activation, \u7528\u6237\u6fc0\u6d3b<\/p>\n\n\n\n \u2022Retention, \u7528\u6237\u7559\u5b58<\/p>\n\n\n\n \u2022Revenue, \u7528\u6237\u53d8\u73b0<\/p>\n\n\n\n \u2022Referral, \u7528\u6237\u63a8\u8350<\/p>\n\n\n\n RARRA\u6a21\u578b<\/h1>\n\n\n\n \u2022\u4e0a\u8ff0\u7528\u6237\u589e\u957f\u5206\u5c42\u6a21\u578b\u7684\u5347\u7ea7\u7248\uff0c\u5e94\u5bf9\u6d41\u91cf\u89c1\u9876\u7684\u6210\u719f\u4ea7\u54c1<\/p>\n\n\n\n \u2022Retention, \u7528\u6237\u7559\u5b58<\/p>\n\n\n\n \u2022Activation, \u7528\u6237\u6fc0\u6d3b<\/p>\n\n\n\n \u2022Revenue, \u7528\u6237\u53d8\u73b0<\/p>\n\n\n\n \u2022Referral, \u7528\u6237\u63a8\u8350<\/p>\n\n\n\n \u2022Acquisition, \u7528\u6237\u83b7\u53d6<\/p>\n\n\n\n AIPL\u6a21\u578b<\/h1>\n\n\n\n \u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n \u2022Awareness\uff0c\u8ba4\u77e5<\/p>\n\n\n\n \u2022Interest\uff0c\u5174\u8da3<\/p>\n\n\n\n \u2022Purchase\uff0c\u8d2d\u4e70<\/p>\n\n\n\n \u2022Loyalty\uff0c\u5fe0\u8bda<\/p>\n\n\n\n \u7528\u6237\u91d1\u5b57\u5854\u6a21\u578b<\/h1>\n\n\n\n \u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42\uff0c\u4e0d\u540c\u4e1a\u52a1\u7684\u5212\u5206\u65b9\u5f0f\u4e0d\u540c<\/p>\n\n\n\n \u2022\u793a\u4f8b1\uff1a\u65b0\u7528\u6237\u6fc0\u6d3b\u3001\u666e\u901a\u7528\u6237\u3001\u4ed8\u8d39\u7528\u6237\u3001\u6d3b\u8dc3\u7528\u6237\u3001\u7c89\u4e1d\u7528\u6237<\/p>\n\n\n\n \u2022\u793a\u4f8b2\uff1a\u9876\u7ea7\u5927V\u3001\u7ec6\u5206\u884c\u4e1a\u9886\u8896\u3001\u6838\u5fc3\u7528\u6237\u3001\u666e\u901a\u7528\u6237<\/p>\n\n\n\n \u7528\u6237\u517b\u6210\u6a21\u578b<\/h1>\n\n\n\n \u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n \u2022\u63a5\u89e6<\/p>\n\n\n\n \u2022\u8ba4\u77e5<\/p>\n\n\n\n \u2022\u4f53\u9a8c<\/p>\n\n\n\n \u2022\u4f7f\u7528<\/p>\n\n\n\n \u2022\u4e60\u60ef<\/p>\n\n\n\n \u2022\u4e0a\u763e<\/p>\n\n\n\n SICAS\u6a21\u578b<\/h1>\n\n\n\n \u2022\u7b2c\u4e09\u4ee3\u6d88\u8d39\u884c\u4e3a\u6a21\u578b\uff0c\u524d\u4e24\u4ee3\u662fAIDMA\uff0cAISAS<\/p>\n\n\n\n \u2022S\uff0cSense\uff0c\u4e92\u76f8\u611f\u77e5\uff0c\u5efa\u7acb\u5168\u7f51\u89e6\u70b9\uff0c\u5229\u7528\u793e\u4ea4\u7f51\u7edc\u3001LBS\u670d\u52a1\u3001\u7535\u5546\u5e73\u53f0\u3001\u516c\u4f17\u53f7\u3001\u81ea\u5a92\u4f53\u5e73\u53f0\u7b49\u4e00\u5207\u53ef\u4ee5\u5229\u7528\u7684\u79fb\u52a8\u4e92\u8054\u7f51\u4ea7\u54c1\uff0c\u8ba9\u54c1\u724c\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u611f\u77e5\u65e0\u5904\u4e0d\u5728\u3002<\/p>\n\n\n\n \u2022I\uff0cInterest&Interactivate, \u4ea7\u751f\u5174\u8da3\uff0c\u5f62\u6210\u4e92\u52a8\u3002\u5f62\u6210\u4e92\u52a8\u4e0d\u4ec5\u53d6\u51b3\u4e8e\u89e6\u70b9\u7684\u591a\u5c11\uff0c\u800c\u4e14\u53d6\u51b3\u4e8e\u4e92\u52a8\u7684\u65b9\u5f0f\u3001\u8bdd\u9898\u3001\u5185\u5bb9\u548c\u5173\u7cfb\uff0c\u5373\u53c2\u4e0e\u611f\u3002KOL\u5206\u4eab\u5185\u5bb9\u548c\u76f4\u64ad\u5e26\u8d27\u90fd\u662f\u4e00\u79cd\u4e92\u52a8\u7684\u5f62\u5f0f\uff0c\u628a\u51b7\u51b0\u51b0\u7684\u5e7f\u544a\u548c\u4ea7\u54c1\u53d8\u6210\u9ad8\u8d28\u91cf\u7684\u53c2\u4e0e\u548c\u4f53\u9a8c\u3002<\/p>\n\n\n\n \u2022C, Connect&Communicate, \u5efa\u7acb\u8fde\u63a5\uff0c\u5f62\u6210\u4e92\u52a8\u6c9f\u901a\u3002\u5229\u7528\u4e00\u5207\u53ef\u4ee5\u89e6\u8fbe\u7528\u6237\u7684\u4e92\u8054\u7f51\u6e20\u9053\u4fdd\u6301\u548c\u7528\u6237\u7684\u6c9f\u901a\u3002<\/p>\n\n\n\n \u2022A\uff0cAction, \u884c\u52a8\u8d2d\u4e70\uff0c\u5305\u62ec\u7535\u5546\u7f51\u7ad9\u3001\u5fae\u4fe1\u7fa4\u3001\u5fae\u535a\u3001\u76f4\u64ad\u5e73\u53f0\u7b49\u3002<\/p>\n\n\n\n \u2022S\uff0cShare\uff0c\u7528\u6237\u4e50\u4e8e\u5206\u4eab\u5bf9\u4f18\u79c0\u4ea7\u54c1\u7684\u4f53\u9a8c\uff0c\u5206\u4eab\u7684\u52a8\u673a\u53ef\u4ee5\u662f\u81ea\u613f\u7684\uff0c\u4e5f\u53ef\u4ee5\u662f\u5229\u8bf1\u7684\u3002<\/p>\n\n\n\n \n\n\n\n \u4ee5\u4e0a\u662f\u4ece\u4e24\u672c\u4e66\u4e2d\u6536\u96c6\u6765\u7684\u4e00\u4e9b\u7528\u6237\u5206\u6790\/\u8fd0\u8425\/\u589e\u957f\u76f8\u5173\u7684\u6a21\u578b\u6216\u8005\u539f\u5219\uff0c\u53ea\u662f\u6700\u57fa\u672c\u7684\u5165\u95e8\u6982\u5ff5\uff0c\u9002\u5408\u5f53\u901f\u67e5\u8868\u7528\uff0c\u5e0c\u671b\u6709\u4e00\u70b9\u70b9\u5e2e\u52a9\u3002<\/p>\n\n\n\n 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UJM\u6a21\u578b<\/h1>\n\n\n\n\u2022User Journey Map<\/p>\n\n\n\n\u2022\u68b3\u7406\u7528\u6237\u65c5\u7a0b\u5730\u56fe\uff0c\u951a\u5b9a\u6570\u636e\u89c4\u5212\u7684\u76ee\u6807\u5bf9\u8c61\u3002<\/p>\n\n\n\n

AIPL\u6a21\u578b<\/h1>\n\n\n\n\u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n\u2022Awareness\uff0c\u8ba4\u77e5<\/p>\n\n\n\n\u2022Interest\uff0c\u5174\u8da3<\/p>\n\n\n\n\u2022Purchase\uff0c\u8d2d\u4e70<\/p>\n\n\n\n\u2022Loyalty\uff0c\u5fe0\u8bda<\/p>\n\n\n\n

\u7528\u6237\u517b\u6210\u6a21\u578b<\/h1>\n\n\n\n\u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n\u2022\u63a5\u89e6<\/p>\n\n\n\n\u2022\u8ba4\u77e5<\/p>\n\n\n\n\u2022\u4f53\u9a8c<\/p>\n\n\n\n\u2022\u4f7f\u7528<\/p>\n\n\n\n\u2022\u4e60\u60ef<\/p>\n\n\n\n\u2022\u4e0a\u763e<\/p>\n\n\n\n

UJM\u6a21\u578b<\/h1>\n\n\n\n
\u2022User Journey Map<\/p>\n\n\n\n
\u2022\u68b3\u7406\u7528\u6237\u65c5\u7a0b\u5730\u56fe\uff0c\u951a\u5b9a\u6570\u636e\u89c4\u5212\u7684\u76ee\u6807\u5bf9\u8c61\u3002<\/p>\n\n\n\n

AIPL\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n
\u2022Awareness\uff0c\u8ba4\u77e5<\/p>\n\n\n\n
\u2022Interest\uff0c\u5174\u8da3<\/p>\n\n\n\n
\u2022Purchase\uff0c\u8d2d\u4e70<\/p>\n\n\n\n
\u2022Loyalty\uff0c\u5fe0\u8bda<\/p>\n\n\n\n

\u7528\u6237\u517b\u6210\u6a21\u578b<\/h1>\n\n\n\n
\u2022\u7528\u4e8e\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n
\u2022\u63a5\u89e6<\/p>\n\n\n\n
\u2022\u8ba4\u77e5<\/p>\n\n\n\n
\u2022\u4f53\u9a8c<\/p>\n\n\n\n
\u2022\u4f7f\u7528<\/p>\n\n\n\n
\u2022\u4e60\u60ef<\/p>\n\n\n\n
\u2022\u4e0a\u763e<\/p>\n\n\n\n