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\u4e00\u3001\u3010\u65b9\u6848\u6982\u8ff0\u3011<\/strong><\/h2>\n\n\n\n

1.1 \u65b9\u6848\u80cc\u666f<\/p>\n\n\n\n

\u3010\u516c\u53f8\u5b9a\u4f4d\u3011\uff1a\u5b66\u4e60\u578b\u521b\u4e1a\u670d\u52a1\u5e73\u53f0<\/p>\n\n\n\n

\u3010\u76ee\u6807\u7528\u6237\u3011\uff1a20-60\u5c81\u521b\u4e1a\u8005<\/p>\n\n\n\n

\u3010\u73b0\u6709\u7528\u6237\u753b\u50cf\u3011\uff1a30-50\u5c81\u4e2d\u5c0f\u4f01\u4e1a\u8001\u677f\u3001\u4e2a\u4f53\u5546\u4eba\u3001\u5e02\u573a\u8425\u9500\u4eba\u5458<\/p>\n\n\n\n

\u3010\u73b0\u5b58\u7528\u6237\u573a\u666f\u3011\uff08\u56e0\u6d89\u53ca\u7528\u6237\u4e1a\u52a1\u654f\u611f\u4fe1\u606f\uff0c\u56e0\u6b64\u6a21\u7cca\u5904\u7406\uff09<\/p>\n\n\n\n

\u573a\u666f\u4e00\uff1a\u60f3\u4e86\u89e3\u76f8\u5173\u77e5\u8bc6\u548c\u4fe1\u606f\uff0c\u6269\u5927\u4f01\u4e1a\u89c4\u6a21<\/p>\n\n\n\n

\u573a\u666f\u4e8c\uff1a\u4f01\u4e1a\u7ecf\u8425\u51fa\u73b0\u74f6\u9888\/\u96be\u9898\uff0c\u5e0c\u671b\u627e\u5230\u89e3\u51b3\u529e\u6cd5<\/p>\n\n\n\n

\u573a\u666f\u4e09\uff1a\u4f01\u4e1a\u7ecf\u8425\u7b49\u76f8\u5173\u54a8\u8be2<\/p>\n\n\n\n

\u573a\u666f\u56db\uff1a\u63a5\u89e6\u66f4\u591a\u540c\u9891\u6b21\u7684\u4eba\u7fa4\uff0c\u6269\u5145\u81ea\u5df1\u7684\u4eba\u8109\u5708\u5c42<\/p>\n\n\n\n

\u573a\u666f\u4e94\uff1a\u60f3\u8981\u52a0\u5165\u6210\u4e3a\u4e1a\u52a1\u4eba\u5458\u8d5a\u53d6\u66f4\u591a\u4f63\u91d1<\/p>\n\n\n\n

\u3010\u53ef\u6269\u5145\u7528\u6237\u573a\u666f\u3011<\/p>\n\n\n\n

\u573a\u666f\u4e00\uff1a\u60f3\u8fdb\u884c\u521b\u4e1a\u5374\u7f3a\u4e4f\u7ecf\u9a8c\uff0c\u4e0d\u77e5\u5982\u4f55\u7ec4\u5efa\u56e2\u961f<\/p>\n\n\n\n

\u573a\u666f\u4e8c\uff1a\u521b\u4e1a\u4e2d\u60f3\u8981\u627e\u5230\u5404\u7c7b\u6295\u8d44\u65b9\u4e3a\u81ea\u5df1\u7684\u9879\u76ee\u6ce8\u8d44<\/p>\n\n\n\n

\u573a\u666f\u4e09\uff1a\u5fc3\u6000\u62b1\u8d1f\u60f3\u8981\u627e\u5230\u66f4\u597d\u5730\u53d1\u5c55\u5e73\u53f0\uff0c\u53ef\u5728\u9ad8\u5708\u5c42\u4e2d\u6bdb\u9042\u81ea\u8350<\/p>\n\n\n\n

\u573a\u666f\u56db\uff1a\u60f3\u4e86\u89e3\u7ecf\u8425\u4f01\u4e1a\u7684\u6574\u4f53\u6d41\u7a0b\u4e0e\u5404\u73af\u8282\u8fd0\u4f5c\u77e5\u8bc6<\/p>\n\n\n\n

\u573a\u666f\u4e94\uff1a\u52a0\u5165\u9ad8\u4ef7\u503c\u4eba\u8109\u5708\uff0c\u83b7\u53d6\u66f4\u591a\u884c\u4e1a\u8d44\u8baf\uff0c\u8fdb\u884c\u8d44\u6e90\u7f6e\u6362<\/p>\n\n\n\n

\u3010\u73b0\u6709\u4ea7\u54c1\u3011\uff1a\u516c\u5f00\u7814\u8ba8\u4f1a\uff08\u7ebf\u4e0a\/\u7ebf\u4e0b\uff09-\u7cbe\u534e\u7814\u8ba8\u4f1a-\u9ad8\u7ea7\u7814\u8ba8\u4f1a-\u5404\u7c7b\u4e13\u9879\u9ad8\u9636\u5b66\u5458\u73ed<\/p>\n\n\n\n

\u3010\u8bfe\u7a0b\u5185\u5bb9\u3011\uff1a\u9488\u5bf9\u521b\u4e1a\u8005\/\u4e2d\u5c0f\u4f01\u4e1a\u8001\u677f\u5f00\u5c55\u7684\u7cfb\u5217\u5185\u5bb9\u8bfe\u7a0b<\/p>\n\n\n\n

1.2 \u65b9\u6848\u76ee\u7684<\/p>\n\n\n\n

\u68b3\u7406\u73b0\u6709\u4e1a\u52a1\uff0c\u5efa\u7acb\u5b8c\u6574\u79c1\u57df\u4f53\u7cfb\uff0c\u5efa\u7acb\u5e76\u6d4b\u8bd5\u9002\u5408\u516c\u53f8\u4e1a\u52a1\u7684\u79c1\u57df\u62c9\u65b0-\u8f6c\u5316\u6a21\u578b<\/p>\n\n\n\n

\u4e8c\u3001\u3010\u516c\u57df\u7528\u6237\u62c9\u65b0\u3011<\/strong><\/h2>\n\n\n\n

2.1 \u7ebf\u4e0a\u6e20\u9053<\/p>\n\n\n\n

2.1.1 \u77e5\u4e4e<\/p>\n\n\n\n

1\uff09\u9009\u62e9\u539f\u56e0<\/p>\n\n\n\n

\u5f53\u524d\u4eba\u4eec\u5bfb\u6c42\u95ee\u9898\u89e3\u7b54\u7684\u5e73\u53f0\uff0c\u9002\u5408\u9762\u541120-40\u5c81\u7528\u6237<\/p>\n\n\n\n

2\uff09\u8d26\u53f7\u8fd0\u8425\u7b56\u7565<\/p>\n\n\n\n

\u2460 \u521b\u5efa\u516c\u53f8\u5b98\u65b9\u8d26\u53f7<\/p>\n\n\n\n

1\uff09\u516c\u53f8\u5b98\u65b9\u8d26\u53f7\u8ba4\u8bc1<\/p>\n\n\n\n

2\uff09\u540d\u79f0\u3001\u5934\u50cf\uff1a\u4e0e\u5bf9\u5916\u54c1\u5ba3\u4e00\u81f4<\/p>\n\n\n\n

3\uff09\u7b80\u4ecb\u4e2d\u5199\u4e0a\u516c\u53f8\u53ca\u8bfe\u7a0b\u76f8\u5173\u4ecb\u7ecd\uff0c\u516c\u53f8\u516c\u4f17\u53f7\/\u5b98\u65b9\u4f01\u5fae\u53f7\u63a5\u53d7\u54a8\u8be2<\/p>\n\n\n\n

3\uff09\u53d1\u5e03\u4e00\u4e9b\u521b\u4e1a\u653f\u7b56\u76f8\u5173\u89e3\u8bfb\uff0c\u516c\u53f8\u8bfe\u7a0b\u77e5\u8bc6\u6269\u5145\/\u5e72\u8d27<\/p>\n\n\n\n

\u2461 \u521b\u5efa\u591a\u4e2a\u4e13\u4e1a\u4eba\u58eb\u8d26\u53f7\uff08\u53ef\u6839\u636e\u516c\u53f8\u4e3b\u63a8\u8bfe\u7a0b\u7c7b\u522b\u5efa\u53f7\uff09<\/p>\n\n\n\n

\u3010\u4eba\u8bbe\u3011\uff1a\u5177\u6709\u4e13\u4e1a\u6027\u7684\u521b\u4e1a\u8005\/\uff08\u6295\u878d\u8d44\/\u8d44\u672c\u8fd0\u4f5c\/\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\uff09\u67d0\u65b9\u9762\u7684\u4e13\u4e1a\u4eba\u58eb<\/p>\n\n\n\n

\u3010\u6635\u79f0\/\u5934\u50cf\u3011\uff1a\u65e0\u786c\u6027\u8981\u6c42<\/p>\n\n\n\n

\u3010\u8fd0\u8425\u52a8\u4f5c\u3011\uff1a<\/p>\n\n\n\n

1\u3001\u6bcf\u5468\u53d1\u5e03\u4e00\u7bc7\u4e0e\u81ea\u5df1\u4eba\u8bbe\u7b26\u5408\u7684\u5e72\u8d27\u578b\u6587\u7ae0<\/p>\n\n\n\n

2\u3001\u6bcf\u5929\u56de\u590d\u5c0f\u53f7\u521b\u5efa\u7684\u95ee\u9898<\/p>\n\n\n\n

3\u3001\u5bfb\u627e\u4e00\u4e9b\u4e0e\u81ea\u5df1\u4eba\u8bbe\u76f8\u5173\u7684\u95ee\u9898\u505a\u6709\u8d28\u91cf\u7684\u7b54\u590d<\/p>\n\n\n\n

4\u3001\u5f53\u6709\u56de\u590d\u6216\u6587\u7ae0\u6709\u4e00\u5b9a\u8d5e\u540c\u91cf\u548c\u63a8\u8350\u65f6\uff0c\u5f15\u51fa\u516c\u53f8\u4e3b\u8d26\u53f7\/\u516c\u4f17\u53f7\u6216\u5f31\u6027\u7684\u63a8\u8350\u516c\u53f8\u4e3b\u8d26\u53f7\/\u7ebf\u4e0b\u8bfe\u7a0b\uff08\u4e0d\u53ef\u786c\u6027\u63a8\u9001\uff09<\/p>\n\n\n\n

\u2462 \u521b\u5efa\u591a\u4e2a\u5c0f\u53f7\u8fdb\u884c\u63d0\u95ee\/\u56de\u7b54\u7b49\u52a8\u4f5c<\/p>\n\n\n\n

\u3010\u4eba\u8bbe\u3011\uff1a\u521b\u4e1a\u8005\/\u4f01\u4e1a\u8001\u677f\/\u6253\u5de5\u4eba<\/p>\n\n\n\n

\u3010\u6635\u79f0\/\u5934\u50cf\u3011\uff1a\u65e0\u786c\u6027\u8981\u6c42<\/p>\n\n\n\n

\u3010\u8fd0\u8425\u52a8\u4f5c\u3011\uff1a<\/p>\n\n\n\n

1\u3001\u6bcf\u5929\u63d0\u51fa5-10\u4e2a\u95ee\u9898\uff0c\u5173\u4e8e\u521b\u4e1a\u95ee\u9898\/\u6295\u878d\u8d44\/\u8d44\u672c\u8fd0\u4f5c\/\u5546\u4e1a\u6a21\u5f0f\u7c7b\u7684\u95ee\u9898\uff08\u7b26\u5408\u516c\u53f8\u8bfe\u7a0b\u5b9a\u4f4d\u7684\u65b9\u5411\u7686\u53ef\uff09<\/p>\n\n\n\n

2\u3001\u6bcf\u5929\u5bfb\u627e\u521b\u4e1a\u95ee\u9898\/\u6295\u878d\u8d44\/\u8d44\u672c\u8fd0\u4f5c\/\u5546\u4e1a\u6a21\u5f0f\u7c7b\u76f8\u5173\u8bdd\u9898\u56de\u7b545-10\u4e2a\u95ee\u9898\uff0c\u5e76\u5f15\u51fa\u516c\u53f8\u8bfe\u7a0b\u63a8\u8350<\/p>\n\n\n\n

\u6ce8\u91ca\uff1a\u53ef\u518d\u7ee7\u7eed\u6df1\u5165\u4e86\u89e3\u77e5\u4e4e\u7684\u73a9\u6cd5\u4e0e\u63a8\u8350\u673a\u5236\uff0c\u5e7f\u544a\u6295\u653e\u3001\u516c\u4f17\u53f7\u5f15\u5165\u53ef\u4e86\u89e3\u3010\u77e5+\u670d\u52a1\u3011\u66f4\u597d\u5730\u5b8c\u6210\u7528\u6237\u62c9\u65b0\u53ca\u6269\u5927\u54c1\u724c<\/p>\n\n\n\n

3\uff09\u5f15\u6d41\u8def\u5f84<\/p>\n\n\n\n

1\u3001\u4e2a\u4eba\u7b80\u4ecb\/\u6587\u7ae0\/\u56de\u7b54\u4e2d\u653e\u7f6e\u3010\u516c\u4f17\u53f7\u540d\u79f0\u3011\/\u4e2a\u5fae\u5fae\u4fe1\u53f7\u7801-\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0<\/p>\n\n\n\n

2\u3001\u8bf1\u9975\u5f15\u6d41\uff1a\u6587\u7ae0\/\u56de\u7b54\u5c3e\u90e8\u52a0\u5165\u8bf1\u9975\uff0c\u5982XX\u5e72\u8d27\u77e5\u8bc6\u793c\u5305-\u5173\u6ce8XX\u516c\u4f17\u53f7\/\u6dfb\u52a0XX\u5fae\u4fe1\u5373\u53ef\u9886\u53d6<\/p>\n\n\n\n

3\u3001\u79c1\u4fe1\u5f15\u6d41\uff1a\u5bf9\u4e8e\u4e13\u4e1a\u6216\u516c\u53f8\u4e3b\u8d26\u53f7\uff0c\u5982\u679c\u6709\u4eba\u79c1\u4fe1\u4ea4\u6d41\u95ee\u9898\uff0c\u53ef\u6c9f\u901a\u540e\u5f15\u5bfc\u8fdb\u5165\u516c\u4f17\u53f7\u6216\u4f01\u4e1a\u5fae\u4fe1<\/p>\n\n\n\n

2.1.2 \u5934\u6761\u53f7<\/p>\n\n\n\n

1\uff09\u9009\u62e9\u539f\u56e0<\/p>\n\n\n\n

\u4e2a\u6027\u5316\u63a8\u8350\u7b97\u6cd5\uff0c\u4f1a\u6839\u636e\u8bfb\u8005\u7684\u7231\u597d\u8fdb\u884c\u6587\u7ae0\u63a8\u8350<\/p>\n\n\n\n

2\uff09\u8d26\u53f7\u8fd0\u8425\u7b56\u7565<\/p>\n\n\n\n

\u2460 \u521b\u5efa\u516c\u53f8\u4e3b\u8d26\u53f7<\/p>\n\n\n\n

  1. \u8ba4\u8bc1\u516c\u53f8\u8d26\u53f7<\/li><\/ol>\n\n\n\n

    \u540d\u79f0\u3001\u5934\u50cf\uff1a\u4e0e\u5bf9\u5916\u54c1\u5ba3\u4e00\u81f4<\/p>\n\n\n\n

    \u7b80\u4ecb\u4e2d\u5199\u4e0a\u516c\u53f8\u53ca\u8bfe\u7a0b\u76f8\u5173\u4ecb\u7ecd\uff0c\u516c\u53f8\u516c\u4f17\u53f7\/\u5b98\u65b9\u4f01\u5fae\u53f7\u63a5\u53d7\u54a8\u8be2<\/p>\n\n\n\n

    1\u3001\u6bcf\u5929\u4e00\u7bc7\u534a\u539f\u521b\u5185\u5bb9\uff08\u53ef\u8e6d\u76f8\u5173\u5b9a\u4f4d\u7684\u65f6\u4e8b\u70ed\u70b9\uff09-\u63d0\u9ad8\u5934\u6761\u6307\u6570<\/p>\n\n\n\n

    2\u3001\u6bcf\u5468\u4e00\u7bc7\u7eaf\u539f\u521b\u6587\u7ae0\uff0c\u521b\u4e1a\u653f\u7b56\u76f8\u5173\u89e3\u8bfb\uff0c\u516c\u53f8\u8bfe\u7a0b\u77e5\u8bc6\u6269\u5145\/\u5e72\u8d27\uff08\u53ef\u4e0e\u77e5\u4e4e\u5185\u5bb9\u540c\u6b65\uff09<\/p>\n\n\n\n

    3\u3001\u6bcf\u5929\u5bfb\u627e5\u4e2a\u884c\u4e1a\u76f8\u5173\/\u884c\u4e1a\u70ed\u70b9\u95ee\u9898\u8fdb\u884c\u56de\u7b54<\/p>\n\n\n\n

    \u2461 \u5efa\u7acbN\u4e2a\u4e2a\u4eba\u53f7<\/p>\n\n\n\n

    1\u3001\u79ef\u6781\u5728\u4e3b\u53f7\u53d1\u8868\u7684\u6587\u7ae0\u4e0b\u4e92\u52a8<\/p>\n\n\n\n

    2\u3001\u5bfb\u627e\u76f8\u5173\u884c\u4e1a\u65b0\u95fb\u6216\u6587\u7ae0\u4e0b\u8fdb\u884c\u4e92\u52a8\uff0c\u5f31\u5411\u5ba3\u5bfc\u516c\u53f8\u4fe1\u606f\uff08\u589e\u52a0\u66dd\u5149\uff09<\/p>\n\n\n\n

    \u6ce8\u91ca\uff1a\u6307\u6570\u662f\u673a\u5668\u901a\u8fc7\u4e00\u6bb5\u65f6\u95f4\u5185\u5bf9\u4f5c\u8005\u521b\u4f5c\u7684\u5185\u5bb9\u548c\u8bfb\u8005\u9605\u8bfb\u3001\u5173\u6ce8\u884c\u4e3a\u7684\u8bb0\u5f55\u548c\u5206\u6790\u5f97\u51fa\u7684\u5e10\u53f7\u4ef7\u503c\u8bc4\u5206<\/p>\n\n\n\n

    3\uff09\u5f15\u6d41\u8def\u5f84<\/p>\n\n\n\n

    1\u3001\u5728\u6587\u7ae0\u5c3e\u90e8\u653e\u7f6e\u516c\u4f17\u53f7\u5f15\u5bfc\u5173\u6ce8\u56fe\u7247\uff08\u4e0d\u662f\u4e8c\u7ef4\u7801\uff09<\/p>\n\n\n\n

    2\u3001\u6587\u7ae0\u7b2c\u4e00\u6761\u8bc4\u8bba\u7559\u8a00\u5f15\u5bfc\u5173\u6ce8<\/p>\n\n\n\n

    3\u3001\u8bf1\u9975\u5f15\u5bfc->\u79c1\u4fe1->\u5f15\u5bfc\u8fdb\u5165\u516c\u4f17\u53f7\u9886\u53d6\uff08\u865a\u62df\u798f\u5229\u5e72\u8d27\u793c\u5305\uff09<\/p>\n\n\n\n

    4\u3001\u7c89\u4e1d\u5173\u6ce8-\u81ea\u52a8\u56de\u590d\u516c\u4f17\u53f7\u540d\u79f0\/\u5fae\u4fe1\u53f7\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0\uff08\u9002\u5f53\u6dfb\u52a0\u8bf1\u9975\uff09<\/p>\n\n\n\n

    2.1.3 \u6296\u97f3\u53f7<\/p>\n\n\n\n

    1\uff09\u8d26\u53f7\u8fd0\u8425\u7b56\u7565<\/p>\n\n\n\n

    \u2460 \u521b\u5efa\u516c\u53f8\u4e3b\u8d26\u53f7<\/p>\n\n\n\n

    1. \u516c\u53f8\u8d26\u53f7\u8ba4\u8bc1<\/li><\/ol>\n\n\n\n

      \u3010\u540d\u79f0\u3001\u5934\u50cf\u3011\uff1a\u4e0e\u5bf9\u5916\u54c1\u5ba3\u4e00\u81f4<\/p>\n\n\n\n

      \u3010\u7b80\u4ecb\u3011\uff1a\u5199\u4e0a\u516c\u53f8\u53ca\u8bfe\u7a0b\u76f8\u5173\u4ecb\u7ecd\uff0c\u516c\u53f8\u516c\u4f17\u53f7\/\u5b98\u65b9\u4f01\u5fae\u53f7\u63a5\u53d7\u54a8\u8be2<\/p>\n\n\n\n

      1\u3001\u6bcf\u5468\u53d1\u5e035-10\u6761\u5185\u5bb9\uff08\u4f1a\u8bae\u73b0\u573a\u89c6\u9891\/\u8001\u5e08\u8bb2\u8bfe\u7cbe\u534e\uff09<\/p>\n\n\n\n

      2\u3001\u9002\u5f53\u63a8\u9001dou+\u6d4b\u8bd5\u5185\u5bb9\uff0c\u79ef\u6512\u7c89\u4e1d<\/p>\n\n\n\n

      3\u3001\u5f00\u901a\u5404\u9879\u529f\u80fd\uff08\u5546\u54c1\u6a71\u7a97\uff09<\/p>\n\n\n\n

      4\u3001\u5b9a\u671f\u5f00\u901a\u76f4\u64ad\uff0c\u94fe\u63a5\u552e\u5356\u5546\u54c1\u8bfe\u7a0b<\/p>\n\n\n\n

      \u2461 \u6253\u9020IP\u8d26\u53f7<\/p>\n\n\n\n

      \u6311\u9009\u51e0\u540d\u5f62\u8c61\u4f73\u53e3\u624d\u597d\u7684\u6388\u8bfe\u8001\u5e08\u8fdb\u884cIP\u6253\u9020<\/p>\n\n\n\n

      \u3010\u6635\u79f0\u3011\uff1a\u8001\u5e08\u771f\u5b9e\u59d3\u540d<\/p>\n\n\n\n

      \u3010\u5934\u50cf\u3011\uff1a\u4e2a\u4eba\u5f62\u8c61\u7167<\/p>\n\n\n\n

      \u3010\u7b80\u4ecb\u3011\uff1a\u4e2a\u4eba\u80cc\u4e66+\u670d\u52a1\u4f01\u4e1a<\/p>\n\n\n\n

      \u3010\u8fd0\u8425\u65b9\u5f0f\u3011<\/p>\n\n\n\n

      \u9636\u6bb5\u4e00\uff1a<\/p>\n\n\n\n

      1\u3001\u627e\u5230\u5bf9\u6807\u8d26\u53f7\uff1a\u5bf9\u5176\u706b\u7206\u5185\u5bb9\u8fdb\u884c\u62c6\u89e3\uff0c\u5236\u4f5c\u7b26\u5408\u5b9a\u4f4d\u7684\u5185\u5bb9\u811a\u672c<\/p>\n\n\n\n

      2\u3001\u6bcf\u5468\u62cd\u6444\u5e76\u53d1\u5e035-10\u6761\u5185\u5bb9\uff08\u7ed3\u5408\u70ed\u70b9#\u8bdd\u9898#\uff09<\/p>\n\n\n\n

      \u9636\u6bb5\u4e8c\uff1a<\/p>\n\n\n\n

      1\u3001\u9010\u6b65\u6dfb\u52a0\u6296\u97f3\u529f\u80fd\uff08\u5546\u54c1\u6a71\u7a97\u3001\u7559\u8a00\u6846\u690d\u5165\u5fae\u4fe1\u53f7\u7801\uff09<\/p>\n\n\n\n

      2\u3001\u4fdd\u8bc1\u5185\u5bb9\u8f93\u51fa\u540c\u65f6\u5c1d\u8bd51-2\u6b21\u6bcf\u5468\u76f4\u64ad<\/p>\n\n\n\n

      3\u3001\u6839\u636e\u6570\u636e\u7ed9\u4e88\u6d41\u91cf\u6276\u6301\uff08dou+\u6295\u653e\uff09<\/p>\n\n\n\n

      2\uff09\u5f15\u6d41\u8def\u5f84<\/p>\n\n\n\n

      \u2460 \u516c\u53f8\u4e3b\u8d26\u53f7\/IP\u8d26\u53f7\u5f15\u6d41:<\/p>\n\n\n\n

      \u5546\u54c1\u6a71\u7a97\u4e0a\u67b6\u4ea7\u54c1\uff1a\u8d2d\u4e70\u4ea7\u54c1\u540e\u6536\u96c6\u7528\u6237\u624b\u673a\u53f7\u5e76\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0\u5b66\u4e60\u5b98\u5fae\u4fe1<\/p>\n\n\n\n

      1\u3001\u7b80\u4ecb\u4e2d\u663e\u793a\u516c\u4f17\u53f7\u540d\u79f0\/\u5fae\u4fe1\u53f7\u7801<\/p>\n\n\n\n

      2\u3001\u6296\u97f3\u5185\u5bb9\u8bc4\u8bba\u7f6e\u9876\u5fae\u4fe1\u53f7\/\u516c\u4f17\u53f7<\/p>\n\n\n\n

      3\u3001\u8bf1\u9975\u5f15\u5bfc\uff1a\u79c1\u804a\u4e2d\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0\u5fae\u4fe1\u9886\u53d6\u793c\u54c1<\/p>\n\n\n\n

      \u2461 \u6296\u97f3\u5e7f\u544a\u6295\u653e\uff1a<\/p>\n\n\n\n

      \uff08\u6839\u636e\u77ed\u65f6\u95f4\u5185\u7684\u76ee\u6807\u4e0d\u540c\u9009\u62e9\u4e0d\u540c\u7684\u6295\u653e\u7b56\u7565\uff09<\/p>\n\n\n\n

      \u54c1\u724c\u589e\u7c89\u66dd\u5149\u9009\u62e9\uff1aCPM\uff08\u6309\u5343\u6b21\u66dd\u5149\u6536\u8d39\uff09\u3001\u6295\u653e\u6a21\u5f0f\u5305\u62ecCPA\uff08\u6309\u7528\u6237\u884c\u4e3a\u6536\u8d39\uff09<\/p>\n\n\n\n

      \u7528\u6237\u7ebf\u7d22\u6536\u96c6\u9009\u62e9\uff1aOCPM\uff08\u5343\u6b21\u66dd\u5149\u66f4\u6ce8\u91cd\u8f6c\u5316\uff09\u3001CPS\uff08\u6309\u7528\u6237\u8d2d\u4e70\u6536\u8d39\uff09<\/p>\n\n\n\n

      \u6ce8\u91ca\uff1a\u6295\u653e\u6a21\u578b\u9700\u8981\u6d4b\u8bd5\uff0c\u4ee5\u5468\u4e3a\u5355\u4f4d\uff0c\u67e5\u770b\u65f6\u95f4\u6bb5\uff0c\u5e7f\u544a\u5185\u5bb9\uff0c\u6295\u653e\u4eba\u7fa4\u8fdb\u884c\u6d4b\u8bd5\uff0c\u627e\u51fa\u6700\u9002\u5408\u672c\u4ea7\u54c1\u63a8\u5e7f\u7684\u6d41\u7a0b\u6a21\u578b\uff0c\u8fdb\u884c\u540e\u7eed\u5927\u89c4\u6a21\u6295\u653e<\/p>\n\n\n\n

      2.1.4 \u89c6\u9891\u53f7<\/p>\n\n\n\n

      1\uff09\u9009\u62e9\u539f\u56e0<\/p>\n\n\n\n

      \u5177\u6709\u5fae\u4fe1\u793e\u4ea4\u5c5e\u6027\uff0c\u53ef\u901a\u8fc7\u597d\u53cb\u70b9\u8d5e\u5206\u4eab\u8fdb\u884c\u6269\u6563\uff09<\/p>\n\n\n\n

      2\uff09\u8d26\u53f7\u8fd0\u8425\u7b56\u7565<\/p>\n\n\n\n

      \u2460 \u521b\u5efa\u516c\u53f8\u4e3b\u8d26\u53f7<\/p>\n\n\n\n

      \u516c\u53f8\u8d26\u53f7\u8ba4\u8bc1<\/p>\n\n\n\n

      \u3010\u540d\u79f0\u3001\u5934\u50cf\u3011\uff1a\u4e0e\u5bf9\u5916\u54c1\u5ba3\u4e00\u81f4<\/p>\n\n\n\n

      \u3010\u7b80\u4ecb\u3011\uff1a\u5199\u4e0a\u516c\u53f8\u53ca\u76f8\u5173\u4ecb\u7ecd\uff0c\u7ed1\u5b9a\u4e3b\u516c\u4f17\u53f7<\/p>\n\n\n\n

      1\u3001\u6bcf\u5468\u63a8\u90015-10\u6761\u77ed\u89c6\u9891\uff08\u4f1a\u8bae\u73b0\u573a\u89c6\u9891\/\u8001\u5e08\u8bb2\u8bfe\u7cbe\u534e\/\u4f01\u4e1a\u52a8\u6001\uff09\u5e26\u70ed\u95e8\u8bdd\u9898\u6807\u7b7e<\/p>\n\n\n\n

      2\u3001\u540e\u671f\u5546\u54c1\u6a71\u7a97\u53ef\u4e0a\u67b6\u9ad8\u4ef7\u8bfe\u7a0b\u95e8\u7968\u6216\u5176\u4ed6\u95e8\u7968<\/p>\n\n\n\n

      3\u3001\u9f13\u52b1\u516c\u53f8\u65d7\u4e0b\u4e1a\u52a1\u4eba\u5458\u5bf9\u89c6\u9891\u8fdb\u884c\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u7b49\u884c\u4e3a\uff0c\u6269\u5927\u63a8\u8350\u8303\u56f4<\/p>\n\n\n\n

      3\uff09\u5f15\u6d41\u8def\u5f84<\/p>\n\n\n\n

      4\u3001\u7b80\u4ecb\u4e2d\u63a8\u9001\u4e3b\u4f53\u516c\u4f17\u53f7\uff0c\u5f15\u5bfc\u7528\u6237\u5173\u6ce8<\/p>\n\n\n\n

      5\u3001\u5546\u54c1\u8d2d\u4e70\u540e\u5f15\u5bfc\u6dfb\u52a0\u4f01\u4e1a\u5fae\u4fe1<\/p>\n\n\n\n

      6\u3001\u79c1\u804a\u4e2d\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0\u5fae\u4fe1\u9886\u53d6\u793c\u54c1<\/p>\n\n\n\n

      2.1.5 \u516c\u4f17\u53f7<\/p>\n\n\n\n

      1\uff09\u8d26\u53f7\u8fd0\u8425\u7b56\u7565<\/p>\n\n\n\n

      \u2460 \u516c\u53f8\u8d26\u53f7\u8ba4\u8bc1\u53ca\u76f8\u5173\u8bbe\u7f6e<\/p>\n\n\n\n

      1\u3001\u4e3b\u8d26\u53f7\u83dc\u5355\u680f\u5efa\u8bbe<\/p>\n\n\n\n

      \u4e00\u680f\uff1a\u516c\u53f8\u57fa\u7840\u4fe1\u606f\uff08\u53ef\u8bbe\u7f6e\u4e8c\u7ea7\u83dc\u5355\u680f\u8fdb\u884c\u5206\u7c7b\uff09<\/p>\n\n\n\n

      \u4e8c\u680f\uff1a\u4f1a\u8bae\u62a5\u540d\uff08\u4e3b\u529f\u80fd\uff09<\/p>\n\n\n\n

      \u4e09\u680f\uff1a\u6d3b\u52a8\/\u670d\u52a1\u4fe1\u606f<\/p>\n\n\n\n

      2\u3001\u5728\u7ebf\u8bfe\u5802\u53f7\u83dc\u5355\u680f\u5efa\u8bbe<\/p>\n\n\n\n

      \u4e00\u680f\uff1a\u6d3b\u52a8\u4e13\u680f<\/p>\n\n\n\n

      \u4e8c\u680f\uff1a\u5728\u7ebf\u9996\u9875\uff08\u4e3b\u529f\u80fd\uff09<\/p>\n\n\n\n

      \u4e09\u680f\uff1a\u670d\u52a1\/\u76f8\u5173\u8d44\u8baf\u4fe1\u606f<\/p>\n\n\n\n

      3\u3001\u4e3b\u8d26\u53f7\u81ea\u52a8\u56de\u590d<\/p>\n\n\n\n

      \u8fd1\u671f\u6d3b\u52a8+\u94fe\u63a5\/\u798f\u5229<\/p>\n\n\n\n

      \u8fd1\u671f\u7ebf\u4e0b\u4f1a\u8bae\u4fe1\u606f+\u94fe\u63a5<\/p>\n\n\n\n

      \u516c\u4f17\u53f7\u529f\u80fd\u5f15\u5bfc<\/p>\n\n\n\n

      4\u3001\u5728\u7ebf\u8bfe\u5802\u53f7\u81ea\u52a8\u56de\u590d<\/p>\n\n\n\n

      \u8fd1\u671f\u6d3b\u52a8+\u94fe\u63a5\/\u798f\u5229<\/p>\n\n\n\n

      \u7ebf\u4e0a\u65b0\u8bfe\u901f\u9012\u4fe1\u606f+\u94fe\u63a5<\/p>\n\n\n\n

      \u8fd1\u671f\u7ebf\u4e0b\u4f1a\u8bae\u4fe1\u606f+\u94fe\u63a5<\/p>\n\n\n\n

      \u2461 \u8fd0\u8425\u52a8\u4f5c<\/p>\n\n\n\n

      \u4e3b\u8d26\u53f7\uff1a\u5b9a\u671f\u66f4\u65b0\u516c\u53f8\u52a8\u6001\u4e0e\u7ebf\u4e0b\u4f1a\u8bae\u9884\u544a<\/p>\n\n\n\n

      \u5728\u7ebf\u670d\u52a1\u53f7\uff1a\u6bcf\u65e5\u66f4\u65b0\u8d22\u7ecf\u65b0\u95fb\u3001\u5b9a\u671f\u53d1\u8d77\u5728\u7ebf\u8bfe\u7a0b\u7684\u6d3b\u52a8\/\u798f\u5229\u63a8\u6587<\/p>\n\n\n\n

      \u5185\u5bb9\u53f7\uff1a\u6bcf\u65e5\u66f4\u65b0\u77e5\u8bc6\u7c7b\u6587\u7ae0\uff0c\u6587\u7ae0\u4e2d\u63d2\u5165\u8f6f\u5e7f\u5f15\u5bfc\u7528\u6237\u8d2d\u4e70\u4ea7\u54c1\/\u5e95\u90e8\u653e\u7f6e\u5e7f\u544a\u4f4d<\/p>\n\n\n\n

      2\uff09\u5f15\u6d41\u8def\u5f84<\/p>\n\n\n\n

      1. \u670d\u52a1\u83dc\u5355\u680f\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0\u4f01\u5fae\/\u4e2a\u5fae<\/li><\/ol>\n\n\n\n
        1. \u6d3b\u52a8\u901a\u8fc7\u8bf1\u9975-\u5f15\u5bfc\u81f3\u4f01\u5fae\u9886\u53d6\u5956\u52b1<\/li>
        2. \u8d2d\u4e70\u8bfe\u7a0b\/\u4f1a\u8bae\u4ea7\u54c1\u540e\u9875\u9762\u7559\u6709\u4f01\u5fae\u4e8c\u7ef4\u7801\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0<\/li><\/ol>\n\n\n\n

          2.1.6 SAAS\u7cfb\u7edf<\/p>\n\n\n\n

          1\uff09\u8d26\u53f7\u7b56\u7565\u8fd0\u8425<\/p>\n\n\n\n

          1\u3001\u5b8c\u6210\u5404\u9879\u8d44\u6599\u63d0\u4ea4\u5e76\u9a8c\u8bc1<\/p>\n\n\n\n

          2\u3001\u5f00\u901a\u7cfb\u7edf\u5404\u9879\u529f\u80fd<\/p>\n\n\n\n

          3\u3001\u63d0\u4ea4\u7cfb\u7edf\u6240\u9700\u5173\u952e\u8bcd+\u53e5\u5b50+\u6bb5\u843d\u7528\u4e8e\u673a\u5668\u667a\u80fd\u5b66\u4e60\u5339\u914d\u6587\u7ae0<\/p>\n\n\n\n

          4\u3001\u8bbe\u7f6e\u6587\u7ae0\u5c3e\u90e8\u9884\u7559\u8054\u7cfb\u7535\u8bdd+\u5fae\u4fe1\u4e8c\u7ef4\u7801\uff0c\u4fbf\u4e8e\u7528\u6237\u8054\u7cfb\u7559\u8d44<\/p>\n\n\n\n

          2\uff09\u5f15\u6d41\u8def\u5f84<\/p>\n\n\n\n

          1\u3001\u5168\u7f51\u53d1\u5e03\u7684\u6587\u7ae0\u5e95\u90e8\u7559\u6709\u4e1a\u52a1\u5458\u8054\u7cfb\u7535\u8bdd\/\u5fae\u4fe1\u4e8c\u7ef4\u7801<\/p>\n\n\n\n

          2\u3001\u9002\u914d\u6587\u7ae0\u5e95\u90e8\u653e\u7f6e\u7ebf\u7d22\u6536\u96c6\u8868\u5355\uff0c\u5e76\u5f15\u5bfc\u7528\u6237\u586b\u5199<\/p>\n\n\n\n

          3\u3001\u5404\u5e7f\u544a\u4f4d\u7559\u6709\u4e1a\u52a1\u5458\u7535\u8bdd\/\u5fae\u4fe1\u4e8c\u7ef4\u7801<\/p>\n\n\n\n

          2.2 \u7ebf\u4e0b\u6e20\u9053<\/p>\n\n\n\n

          2.2.1 \u7ebf\u4e0b\u5730\u63a8<\/p>\n\n\n\n

          1\uff09\u57fa\u7840\u51c6\u5907<\/p>\n\n\n\n

          1\u3001\u4e1a\u52a1\u4eba\u5458\u4f7f\u7528\u4f01\u4e1a\u5fae\u4fe1\u6dfb\u52a0\u7528\u6237\uff08\u65b9\u4fbf\u7edf\u4e00\u7ba1\u7406\uff09<\/p>\n\n\n\n

          2\u3001\u516c\u53f8\u53ca\u8bfe\u7a0b\u8d44\u6599\u4ecb\u7ecd<\/p>\n\n\n\n

          3\u3001\u4e2a\u4eba\u4fe1\u7528\u80cc\u4e66\u53ca\u5b66\u5458\u6848\u4f8b\u80cc\u4e66<\/p>\n\n\n\n

          2\uff09\u62d3\u5ba2\u65b9\u5f0f<\/p>\n\n\n\n

          1\u3001\u5bfb\u627e\u5f53\u5730\u4e2d\u5c0f\u4f01\u4e1a\u5546\u533a\uff0c\u5230\u5e97\u62dc\u8bbf\u8001\u677f<\/p>\n\n\n\n

          2\u3001\u53c2\u52a0\u5f53\u5730\u7ebf\u4e0b\u4f01\u4e1a\u5bb6\u805a\u4f1a\/\u6d3b\u52a8\/\u6c99\u9f99\/\u4ff1\u4e50\u90e8\uff0c\u4ea4\u6d41\u63a8\u5e7f\u516c\u53f8\u8bfe\u7a0b<\/p>\n\n\n\n

          3\u3001\u5bfb\u627e\u5f53\u5730\u7684\u521b\u4e1a\u8005\u793e\u7fa4\u6216\u8005\u8bba\u575b\uff0c\u627e\u5230\u76ee\u6807\u7528\u6237\u8fdb\u884c\u6c9f\u901a<\/p>\n\n\n\n

          3\uff09\u5f15\u6d41\u65b9\u5f0f<\/p>\n\n\n\n

          1\u3001\u4e92\u6362\u624b\u673a\u53f7\/\u6dfb\u52a0\u7528\u6237\u5230\u5fae\u4fe1\u4e0a<\/p>\n\n\n\n

          2\u3001\u9762\u5bf9\u9762\u4ea4\u6d41\uff0c\u63a8\u8350\u516c\u53f8\u4ea7\u54c1<\/p>\n\n\n\n

          2.2.2 \u5f02\u4e1a\u5408\u4f5c<\/p>\n\n\n\n

          1\uff09\u57fa\u7840\u51c6\u5907<\/p>\n\n\n\n

          \u516c\u53f8\u53ca\u4ea7\u54c1\u4ecb\u7ecd\uff0c\u5f02\u4e1a\u5408\u4f5c\u65b9\u6848<\/p>\n\n\n\n

          2\uff09\u62d3\u5ba2\u65b9\u5f0f<\/p>\n\n\n\n

          1\u3001\u5bfb\u627e\u4e1a\u52a1\u94fe\u4e0a\u6709\u5173\u8054\u7684\u4f01\u4e1a\/\u62e5\u6709\u76f8\u540c\u7528\u6237\u753b\u50cf\u7684\u4f01\u4e1a\uff0c\u8fdb\u884c\u7528\u6237\u8d44\u6e90\u4e92\u6362<\/p>\n\n\n\n

          2\u3001\u4e0e\u4e1a\u52a1\u76f8\u5173\u4f01\u4e1a\u8054\u5408\u4e3e\u529e\u7ebf\u4e0b\u6d3b\u52a8\uff0c\u53cc\u65b9\u8001\u5e08\u8fdb\u884c\u5ba3\u8bb2\/\u63a8\u5e7f,\u6536\u96c6\u8d44\u6e90,\u8d44\u6e90\u4e92\u901a<\/p>\n\n\n\n

          3\uff09\u5f15\u6d41\u65b9\u5f0f<\/p>\n\n\n\n

          \u5ba2\u6237\u8d44\u6e90\/\u7ebf\u7d22\u5206\u914d\u7ed9\u9500\u552e\uff0c\u9500\u552e\u6c9f\u901a\u5c06\u5176\u5f15\u5165\u4e2a\u4eba\u5fae\u4fe1-\u793e\u7fa4<\/p>\n\n\n\n

          \u6d3b\u52a8\/\u4f1a\u8bae\uff1a\u5927\u5c4f\u653e\u7f6e\u6e20\u9053\u6d3b\u7801-\u4f01\u4e1a\u5fae\u4fe1\uff08\u4e3b\u6301\u4eba\u5f15\u5bfc\u4f1a\u8bae\/\u6d3b\u52a8\u53c2\u4e0e\u8005\u626b\u7801\u6dfb\u52a0\uff09<\/p>\n\n\n\n

          \u9002\u5f53\u7528\u8bf1\u9975\u5f15\u5bfc\uff08\u6dfb\u52a0\u540e\u6709\u798f\u5229\u793c\u5305\u9886\u53d6\/\u4f1a\u8bae\u8d44\u6e90\u4e92\u6362\/\u597d\u53cb\u4ea4\u6d41\uff09<\/p>\n\n\n\n

          2.2.3 \u5f15\u6d41\u8bf1\u9975\u7684\u8bbe\u7f6e<\/p>\n\n\n\n

          1\uff09\u865a\u62df\u8bf1\u9975<\/p>\n\n\n\n

          1\u3001\u8d22\u5bcc\u589e\u503c\u793c\u5305\uff08\u4e66\u7c4d\u7ecf\u5178\u89e3\u8bfb\u3001\u8d22\u52a1\u77e5\u8bc6&\u5b9e\u7528\u5de5\u5177\uff09<\/p>\n\n\n\n

          2\u3001\u521b\u4e1a\u8005\u8fdb\u9636\u793c\u5305\uff08\u521b\u4e1a\u8005\u5fc5\u8bfb\u4e66\u7c4d\u89e3\u8bfb\u3001\u521b\u4e1a\u8005\u884c\u4e1a\u767d\u76ae\u4e66\u7b49\uff09<\/p>\n\n\n\n

          3\u3001\u7ebf\u4e0a\u516c\u5f00\u8bfe\u8bd5\u542c\u540d\u989d<\/p>\n\n\n\n

          4\u3001\u5728\u7ebf\u8bfe\u7a0b\u5b66\u4e60\u793c\u5305<\/p>\n\n\n\n

          5\u3001\u4e13\u9898\u6d3b\u52a8\u53c2\u4e0e\u540d\u989d<\/p>\n\n\n\n

          2\uff09\u5b9e\u7269\u8bf1\u9975<\/p>\n\n\n\n

          1\u3001\u7ebf\u4e0b\u7cbe\u534e\u8bfe\u7a0b\u95e8\u7968<\/p>\n\n\n\n

          2\u3001\u6d3b\u52a8\u5468\u8fb9<\/p>\n\n\n\n

          3\u3001\u5b9e\u7528\u7269\u54c1\uff08\u6839\u636e\u5177\u4f53\u6d3b\u52a8\u9009\u62e9\uff09<\/p>\n\n\n\n

          3\uff09\u8bf1\u9975\u5f15\u6d41\u52a8\u4f5c<\/p>\n\n\n\n

          \u77e5\u4e4e\/\u5934\u6761\u53f7\uff1a\u6587\u7ae0\u7ed3\u5c3e\u5904\u5f15\u5bfc\u53d1\u5e03\u798f\u5229\u4fe1\u606f\uff0c\u5f15\u5bfc\u7528\u6237\u5173\u6ce8\u516c\u4f17\u53f7\u9886\u53d6-\u8fdb\u4e00\u6b65\u5f15\u81f3\u4e2a\u5fae\/\u4f01\u5fae\u4e8c\u7ef4\u7801<\/p>\n\n\n\n

          \u6296\u97f3\u53f7\/\u89c6\u9891\u53f7\uff1a\u4e0a\u67b6\u8bf1\u9975\u4ea7\u54c1\uff0c\u79c1\u4fe1\u5f15\u5bfc\u6dfb\u52a0\u4e2a\u5fae\/\u4f01\u5fae<\/p>\n\n\n\n

          \u516c\u4f17\u53f7\uff1a\u7528\u6d3b\u52a8\u8bf1\u9975\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0\u4e2a\u5fae\/\u4f01\u5fae\u9886\u53d6\u798f\u5229\u6216\u627f\u63a5\u540e\u7eed\u670d\u52a1<\/p>\n\n\n\n

          \u4e09\u3001\u3010\u7528\u6237\u88c2\u53d8\u3011<\/strong><\/h2>\n\n\n\n

          3.1 \u516c\u4f17\u53f7\/\u5c0f\u7a0b\u5e8f-\u793e\u7fa4<\/p>\n\n\n\n

          3.1.1 \u88c2\u53d8\u62c9\u65b0\u6d3b\u52a8<\/p>\n\n\n\n

          \u9080\u8bf7n\u540d\u597d\u53cb\u5173\u6ce8\u516c\u4f17\u53f7\u53ca\u53ef\u9886\u53d6\u798f\u5229\u793c\u5305<\/p>\n\n\n\n

          \u9488\u5bf9\u4e0d\u540c\u75db\u70b9\u5236\u4f5c\u4e0d\u540c\u7684\u6d77\u62a5\u53ca\u8bdd\u672f\u8fdb\u884cAB\u6d4b\u8bd5<\/p>\n\n\n\n

          \u3010\u6d3b\u52a8\u57fa\u7840\u6d41\u7a0b\u3011<\/p>\n\n\n\n

          1\u3001\u65b0\u5173\u6ce8\u7528\u6237\u6536\u5230\u516c\u4f17\u53f7\u5f39\u51fa\u7684\u6d3b\u52a8\u4fe1\u606f\u3010\u6587\u5b57+\u6d3b\u52a8\u94fe\u63a5\u3011<\/p>\n\n\n\n

          2\u3001\u7528\u6237\u751f\u6210\u81ea\u5df1\u7684\u9080\u8bf7\u6d77\u62a5<\/p>\n\n\n\n

          3\u3001\u8fbe\u6210\u4efb\u52a1\u540e\u663e\u793a\u5b66\u4e60\u5b98\u4e8c\u7ef4\u7801\uff0c\u6dfb\u52a0\u5b66\u4e60\u5b98\u9886\u53d6\u5956\u52b1<\/p>\n\n\n\n

          4\u3001\u6dfb\u52a0\u5b66\u4e60\u5b98\u5fae\u4fe1\u540e\u81ea\u52a8\u5f39\u51fa\u6b22\u8fce\u8bed+\u798f\u5229<\/p>\n\n\n\n

          3.1.2 \u62fc\u56e2\u62c9\u65b0\u6d3b\u52a8<\/p>\n\n\n\n

          \u7ec4\u56e2\u5b66\u4e60\u514d\u8d39\u542c\u8bfe\uff0c\u7ebf\u4e0a\u516c\u5f00\u8bfe\u4ef7\u683c\uff1a19.9\u5143\uff0c\u9080\u8bf73\u540d\u597d\u53cb\u5171\u5b66\u53ef\u514d\u5b66\u8d39<\/p>\n\n\n\n

          \u3010\u6d3b\u52a8\u57fa\u7840\u6d41\u7a0b\u3011<\/p>\n\n\n\n

          1\u3001\u8fdb\u5165\u516c\u4f17\u53f7\/\u5355\u72ec\u5236\u4f5c\u7684H5\u9875\u9762\uff0c\u751f\u6210\u81ea\u5df1\u7684\u62fc\u56e2\u6d77\u62a5\uff0c\u8f6c\u53d1\u597d\u53cb\u9009\u62e9\u3010\u52a0\u5165\u62fc\u56e2\u3011<\/p>\n\n\n\n

          2\u3001\u53c2\u52a0\u62fc\u56e2\u7684\u7528\u6237\u51d1\u6ee13\u4eba\u540e\uff0c\u8df3\u51fa\u62fc\u56e2\u6210\u529f\u7684\u5f39\u7a97\uff0c\u5f15\u5230\u7528\u6237\u6dfb\u52a0\u4f01\u5fae\/\u4e2a\u5fae\u9886\u53d6\u8bfe\u7a0b<\/p>\n\n\n\n

          3\u3001\u7528\u6237\u6dfb\u52a0\u5fae\u4fe1\u540e\uff0c\u81ea\u52a8\u56de\u590d\u5f00\u8bfe\u4fe1\u606f+\u8bfe\u7a0b\u4ef7\u503c+0\u5143\u8d2d\u4e70\u7684\u901a\u9053<\/p>\n\n\n\n

          3.1.3 \u4f17\u7b79\u62c9\u65b0\u6d3b\u52a8<\/p>\n\n\n\n

          3\u540d\u597d\u53cb\u52a9\u529b\u5373\u53ef\u514d\u8d39\u9886\u53d6\u7ebf\u4e0a\u516c\u5f00\u8bfe\u8bd5\u542c\u540d\u989d<\/p>\n\n\n\n

          \u3010\u6d3b\u52a8\u57fa\u7840\u6d41\u7a0b\u3011<\/p>\n\n\n\n

          1\u3001\u8fdb\u5165\u516c\u4f17\u53f7\/\u5355\u72ec\u5236\u4f5c\u7684H5\u9875\u9762\uff0c\u751f\u6210\u81ea\u5df1\u7684\u52a9\u529b\u6d77\u62a5\uff0c\u8f6c\u53d1\u7ed9\u597d\u53cb\u597d\u53cb\u70b9\u51fb\u9875\u9762\u3010\u52a9\u529b\u3011<\/p>\n\n\n\n

          2\u3001\u52a9\u529b\u5b8c\u6210\u540e\uff0c\u8df3\u8f6c\u52a9\u529b\u6210\u529f\u7684\u9875\u9762\uff0c\u5f15\u5230\u7528\u6237\u6dfb\u52a0\u4f01\u5fae\/\u4e2a\u5fae\u9886\u53d6\u8bfe\u7a0b<\/p>\n\n\n\n

          3\u3001\u7528\u6237\u6dfb\u52a0\u5fae\u4fe1\u540e\uff0c\u81ea\u52a8\u56de\u590d\u5f00\u8bfe\u4fe1\u606f+\u8bfe\u7a0b\u4ef7\u503c+0\u5143\u8d2d\u4e70\u7684\u901a\u9053<\/p>\n\n\n\n

          3.1.4 \u5206\u9500\u62c9\u65b0\u6d3b\u52a8<\/p>\n\n\n\n

          \u6bcf\u63a8\u8350\u4e00\u540d\u7528\u6237\u8d2d\u4e7019.9\u5143\u516c\u5f00\u8bfe\u540e\u5373\u53ef\u8fd4\u73b05\u5143<\/p>\n\n\n\n

          \u3010\u6d3b\u52a8\u57fa\u7840\u6d41\u7a0b\u3011<\/p>\n\n\n\n

          1. \u5728\u7ebf\u4e2d\u751f\u6210\u516c\u5f00\u8bfe\u8bfe\u7a0b\u9080\u8bf7\u9875\u9762\u8f6c\u53d1\u7ed9\u597d\u53cb\/\u53d1\u5e03\u5230\u670b\u53cb\u5708<\/li>
          2. \u6709\u597d\u53cb\u8d2d\u4e70\u540e\u5373\u53ef\u6536\u52305\u5143\u7684\u63a8\u8350\u7ea2\u5305\u8fd4\u73b0<\/li>
          3. \u597d\u53cb\u8d2d\u8bfe\u540e\uff0c\u8df3\u8f6c\u8d2d\u4e70\u6210\u529f\u7684\u9875\u9762\uff0c\u5f15\u5230\u7528\u6237\u6dfb\u52a0\u4f01\u5fae\/\u4e2a\u5fae\u9886\u53d6\u8bfe\u7a0b<\/li>
          4. \u7528\u6237\u6dfb\u52a0\u5fae\u4fe1\u540e\uff0c\u81ea\u52a8\u56de\u590d\u5f00\u8bfe\u4fe1\u606f+\u8bfe\u7a0b\u4ef7\u503c+\u5b66\u4e60\u7fa4\u4e8c\u7ef4\u7801<\/li><\/ol>\n\n\n\n

            3.2 \u7ebf\u4e0b\u5730\u63a8<\/p>\n\n\n\n

            \uff08\u5df2\u6709\u6210\u578b\u6a21\u5f0f\uff0c\u4e0d\u505a\u8fc7\u591a\u5c55\u5f00\uff09<\/p>\n\n\n\n

            3.3 \u62d3\u5c55\u7528\u6237\uff08\u7ebf\u4e0b\u5206\u9500\uff09<\/p>\n\n\n\n

            \u7ebf\u4e0b\u4e1a\u52a1\u4eba\u5458\u62d3\u5c551\u540d\u7528\u6237\u5f97\u5230\u76f8\u5e94\u7684\u8bfe\u7a0b\u5206\u9500\u8fd4\u4f63\uff0c\u4e14\u7528\u6237\u540e\u7eed\u8d2d\u4e70\u66f4\u9ad8\u9636\u8bfe\u7a0b\u4f9d\u7136\u7ed9\u9080\u8bf7\u4eba\u8fdb\u884c\u4e00\u5b9a\u6bd4\u4f8b\u5bf9\u7684\u5206\u6210<\/p>\n\n\n\n

            \u56db\u3001\u3010\u7528\u6237\u5206\u5c42\u3011<\/strong><\/h2>\n\n\n\n

            4.1 \u7528\u6237\u57fa\u7840\u6807\u7b7e<\/p>\n\n\n\n

            \u3010\u9759\u6001\u6807\u7b7e\u3011<\/p>\n\n\n\n

            \u5730\u533a\u3001\u5e74\u9f84\u3001\u804c\u4e1a\u3001\u884c\u4e1a\u3001\u751f\u65e5\u3001\u804c\u4f4d\u3001\u7231\u597d\u3001\u6e20\u9053\u6807\u7b7e\uff08\u6296\u97f3\/\u5934\u6761\/\u77e5\u4e4e\/………)<\/p>\n\n\n\n

            \u3010\u52a8\u6001\u6807\u7b7e\u3011<\/p>\n\n\n\n

            \u4ea7\u54c1\u8d2d\u4e70\u6807\u7b7e\uff08\u516c\u5f00\/\u7cbe\u534e\/\u9ad8\u7ea7\/\u66f4\u591a\u9ad8\u9636\u8bfe\u7a0b\uff09\u3001\u5b66\u5458\u8eab\u4efd\uff08\u5b66\u5458\/\u8fd0\u8425\u5546\uff09\u3001\u5404\u79cd\u6d3b\u52a8\u6807\u7b7e\u3001\u5728\u7ebf\u8bfe\u7a0b\u6d88\u8d39\u6807\u7b7e\uff08\u4f01\u4e1a\u7ba1\u7406\/\u5e02\u573a\u8425\u9500\/\u7a0e\u52a1\u89c4\u5212\/……\uff09\u3001\u6d88\u8d39\u610f\u613f\u7a0b\u5ea6\uff08\u6c89\u5bc2\/\u6f5c\u5728\/\u6709\u610f\u5411\/\u9ad8\u610f\u613f\uff09\u3001\u6d3b\u8dc3\u65f6\u95f4\u6bb5<\/p>\n\n\n\n

            4.2 \u6839\u636e\u4e1a\u52a1\u903b\u8f91\u7684\u7528\u6237\u5206\u5c42<\/p>\n\n\n\n

            \u6309\u4ea7\u54c1\u5ba2\u5355\u4ef7\u53ef\u5206\u4e3a\uff1a\u4e00\u7ea7\u3001\u4e8c\u7ea7\u3001\u4e09\u7ea7\u7528\u6237<\/p>\n\n\n\n

            \u6309\u7167\u6d88\u8d39\u80fd\u529b\u53ef\u5206\u4e3a\uff1a\u6c89\u5bc2\u3001\u4fdd\u6301\u3001\u53d1\u5c55\u3001\u4ef7\u503c\u7528\u6237<\/p>\n\n\n\n

            \u6c89\u5bc2\u7528\u6237\uff1a\u4e0d\u6c9f\u901a\u3001\u4e0d\u53d1\u8a00\u3001\u4e0d\u4e92\u52a8\u7684\u7528\u6237<\/p>\n\n\n\n

            \u4fdd\u6301\u7528\u6237\uff1a\u7b26\u5408\u516c\u53f8\u7528\u6237\u753b\u50cf\uff0c\u5076\u5c14\u53c2\u4e0e\u6d3b\u52a8\/\u4e92\u52a8\u7684\u7528\u6237<\/p>\n\n\n\n

            \u53ef\u901a\u8fc7\u4f4e\u9891\u798f\u5229\/\u6d3b\u52a8\u8fdb\u884c\u7528\u6237\u5524\u9192\uff0c\u901a\u8fc7\u63a8\u9001\u6709\u4ef7\u503c\u6d88\u606f+\u670b\u53cb\u5708\u5851\u9020\u5efa\u7acb\u4fe1\u4efb<\/p>\n\n\n\n

            \u53d1\u5c55\u7528\u6237\uff1a\u7ecf\u5e38\u53c2\u4e0e\u6d3b\u52a8\/\u79c1\u4fe1\u56de\u590d\u9891\u7387\u8f83\u9ad8\uff0c\u63a8\u8350\u8bfe\u7a0b\u540e\u7531\u5404\u79cd\u7406\u7531\u63a8\u8131\u7684\u7528\u6237<\/p>\n\n\n\n

            \u6df1\u5165\u6316\u6398\u7528\u6237\u9700\u6c42\uff0c\u6839\u636e\u7528\u6237\u75db\u70b9\u5f15\u5bfc\u4f53\u9a8c\u65b0\u7684\u8bfe\u7a0b\/\u798f\u5229\u4f53\u9a8c<\/p>\n\n\n\n

            \u4ef7\u503c\u7528\u6237\uff1a\u7ecf\u5e38\u53c2\u4e0e\u6d3b\u52a8\/\u79c1\u4fe1\u56de\u590d\u9891\u7387\u8f83\u9ad8\uff0c\u8be2\u95ee\u76f8\u5173\u8d44\u8baf\u4e14\u5bf9\u8bfe\u7a0b\u6709\u8f83\u9ad8\u5b66\u4e60\u610f\u613f<\/p>\n\n\n\n

            \u5411\u7528\u6237\u7cbe\u51c6\u63a8\u9001\u611f\u5174\u8da3\u7684\u8d44\u8baf+\u7cbe\u534e\/\u9ad8\u7ea7\u8bfe\u76f8\u5173\u4f1a\u8bae\u4e3e\u529e\u65f6\u95f4\u5730\u70b9\u7b49\u4fe1\u606f<\/p>\n\n\n\n

            \u4e94\u3001\u3010\u7528\u6237\u7559\u5b58\u3011<\/strong><\/h2>\n\n\n\n

            5.1 \u4e2a\u5fae\/\u4f01\u5fae<\/p>\n\n\n\n

            5.1.1 \u79c1\u804a\u8fd0\u8425\u52a8\u4f5c<\/p>\n\n\n\n

            1\uff09\u6708\u521d\u7fa4\u53d1\u4e00\u6b21\u5f53\u6708\u8bfe\u7a0b\u4f1a\u8bae\u884c\u7a0b\u5355<\/p>\n\n\n\n

            2\uff09\u6bcf\u67081\u5bf91\u79c1\u804a\u8f6c\u53161-2\u6b21\uff08\u7528\u6237\u8ddf\u8e2a\uff09<\/p>\n\n\n\n

            5.1.2 \u670b\u53cb\u5708\u8fd0\u8425\u52a8\u4f5c<\/p>\n\n\n\n

            1\uff09\u6bcf\u65e5\u4e00\u6b21\u5e72\u8d27\/\u8d44\u8baf\/\u5c0f\u77e5\u8bc6\uff08\u53ef\u4ee5\u6839\u636e\u76f8\u5173\u70ed\u70b9\u884d\u751f\uff09<\/p>\n\n\n\n

            2\uff09\u5b9a\u671f\u53d1\u5e03\u516c\u53f8\u76f8\u5173\u52a8\u6001\uff08\u56e2\u5efa\/\u4f1a\u8bae\u73b0\u573a\u7b49\u6d88\u606f\uff09<\/p>\n\n\n\n

            3\uff09\u8f6c\u53d1\u6743\u5a01\u5e73\u53f0\u7684\u516c\u53f8\u6709\u5173\u62a5\u9053<\/p>\n\n\n\n

            4\uff09\u5b9a\u671f\u53d1\u5e03\u5b66\u5458\u597d\u8bc4\/\u54a8\u8be2\u4e92\u52a8\u622a\u56fe<\/p>\n\n\n\n

            5.2 \u793e\u7fa4\u8fd0\u8425<\/p>\n\n\n\n

            5.2.1 \u8fd0\u8425\u52a8\u4f5c<\/p>\n\n\n\n

            1\u3001\u6bcf\u5929\u65e9\u5206\u4eab\u8d22\u7ecf\u516d\u70b9\u534a\u65b0\u95fb<\/p>\n\n\n\n

            2\u3001\u6bcf\u5929\u4e0b\u5348\u5206\u4eab\u4e00\u5219\u5e72\u8d27\/\u77e5\u8bc6\/\u54a8\u8be2<\/p>\n\n\n\n

            3\u3001\u6bcf\u5468\u4e00\u6b21\u77e5\u8bc6\u70b9\u8003\u6838\uff0c\u4e92\u52a8\u7b54\u9898\uff0c\u7b54\u5bf9\u6709\u5956\uff0c\u79c1\u804a\u9886\u53d6<\/p>\n\n\n\n

            4\u3001\u6bcf\u534a\u4e2a\u6708\u4e00\u6b21\u5b66\u5458\u6848\u4f8b\u89e3\u8bfb+\u76f8\u5173\u89e3\u51b3\u610f\u89c1<\/p>\n\n\n\n

            5\u3001\u6bcf\u6708\u4e00\u6b21\u4e13\u9879\u680f\u76ee\u5feb\u95ea\u7fa4\u6d3b\u52a8\uff0c\u8001\u5e08\u76f4\u64ad\/\u7fa4\u5185\u8bed\u97f3\/\u7b54\u7591\u89e3\u60d1<\/p>\n\n\n\n

            6\u3001\u540c\u65f6\u4f5c\u4e3a\u6d3b\u52a8\/\u4f1a\u8bae\/\u65b0\u95fb\u5ba3\u4f20\u7684\u627f\u8f7d\u5730<\/p>\n\n\n\n

            5.2.2 \u5524\u9192\u6c89\u7761\u7528\u6237\uff1a<\/p>\n\n\n\n

            \u8bbe\u8ba1\u4e0d\u540c\u7684\u7528\u6237\u798f\u5229\u65b9\u6848\uff0c\u8fdb\u884cAB\u6d4b\u8bd5<\/p>\n\n\n\n

            1\u3001\u8bfe\u7a0b\u514d\u8d39\u5b66\u4e60\u798f\u5229\uff0c\u70b9\u51fb\u94fe\u63a5\u5373\u53ef\u9886\u53d6<\/p>\n\n\n\n

            2\u3001\u5b66\u4e60\u798f\u5229\u793c\u5305\uff0c\u56de\u590d\u5173\u952e\u5b57\u5373\u53ef\u9886\u53d6<\/p>\n\n\n\n

            3\u3001\u5b9a\u671f\u63a8\u9001\u53c2\u4e0e\u65b9\u5f0f\u7b80\u5355\u7684\u4f4e\u9891\u798f\u5229\u5524\u9192<\/p>\n\n\n\n

            \u516d\u3001\u3010\u8425\u9500\u8f6c\u5316\u3011<\/strong><\/h2>\n\n\n\n

            6.1 \u7ebf\u4e0a\u516c\u5f00\u8bfe\u76f4\u64ad\u8f6c\u5316<\/p>\n\n\n\n

            \u6d41\u7a0b\u53ef\u53c2\u8003\uff1a<\/p>\n\n\n\n

            \"\"\/<\/figure>\n\n\n\n

            \u8001\u5e08\u5728\u76f4\u64ad\u4e2d\u6388\u8bfe+\u8f6c\u9500\uff0c\u5728\u76f4\u64ad\u7ed3\u675f\u524d15\u5206\u949f\u4e0a\u67b6\u5546\u54c1\uff0c\u8fdb\u884c\u4ecb\u7ecd\uff0c\u914d\u4ee5\u76f8\u5173\u8425\u9500\u8bdd\u672f\uff1b<\/p>\n\n\n\n

            \u6c34\u519b\u5728\u76f4\u64ad\u95f4\u8bc4\u8bba\u533a\u6d3b\u8dc3\u6c14\u6c1b\u8868\u793a\u5f3a\u70c8\u8d2d\u4e70\u610f\u613f<\/p>\n\n\n\n

            6.1.1 \u8f85\u52a9\u73a9\u6cd5<\/p>\n\n\n\n

            1\u3001\u76f4\u64ad\u95f4\u8d2d\u4e70\u53ef\u76f8\u5e94\u83b7\u53d6\u989d\u5916\u798f\u5229\u3010\u6743\u76ca\u8bf1\u9975\/\u865a\u62df\u8bf1\u9975\/\u5b9e\u7269\u8bf1\u9975\u3011\uff0c\u6839\u636e\u76f4\u64ad\u8bfe\u5185\u5bb9\u9009\u62e9\u80fd\u5438\u5f15\u7528\u6237\u7684\u798f\u5229\u6dfb\u52a0\u8fdb\u53bb<\/p>\n\n\n\n

            2\u3001\u7b2c\u51e0\u540d\u76f4\u64ad\u95f4\u4ed8\u6b3e\u7684\u7528\u6237\u8fdb\u884c\u514d\u5355\u6216\u8005\u53ef\u591a\u83b7\u8d601\u4e2a\u5b66\u4e60\u540d\u989d<\/p>\n\n\n\n

            3\u3001\u76f4\u64ad\u95f4\u8d2d\u4e70\u7cbe\u534e\u4f1a\u8bae\u7684\u7528\u6237\u53ef\u53c2\u4e0e\u76f4\u64ad\u95f4\u62bd\u5956\u7b49<\/p>\n\n\n\n

            6.1.2 \u76f4\u64ad\u8bfe\/\u8bad\u7ec3\u8425\u793e\u7fa4\u8fd0\u8425<\/p>\n\n\n\n

            \u793e\u7fa4\u8f85\u52a9\u76f4\u64ad\u8bfe\u7a0b\u8fdb\u884c\u8f6c\u5316<\/p>\n\n\n\n

            1\u3001\u76f4\u64ad\u8bfe\u5f53\u5929\u7ed3\u675f\u540e\uff0c\u53ca\u65f6\u53d1\u5e03\u516c\u544a\uff08\u7cbe\u534e\u8bfe\u7a0b\u8be6\u60c5+\u8d2d\u8bfe\u94fe\u63a5\uff09<\/p>\n\n\n\n

            2\u3001\u6c34\u519b\u6309\u7167\u5404\u81ea\u5267\u672c\u8fdb\u884c\u7fa4\u5185\u4e92\u52a8+\u6652\u5355<\/p>\n\n\n\n

            3\u3001\u7fa4\u5185\u4f18\u60e0\u540d\u989d\u5012\u8ba1\u65f6\uff0c\u9694\u4e00\u6bb5\u65f6\u95f4\u51cf\u5c11\u4e00\u4e9b\u540d\u989d\uff08\u8425\u9020\u7d27\u8feb\u611f\uff09<\/p>\n\n\n\n

            4\u3001\u5bf9\u9ad8\u610f\u5411\u7528\u6237\u8fdb\u884c1\u5bf91\u79c1\u804a\u8f6c\u5316<\/p>\n\n\n\n

            6.2 \u793e\u7fa4\u6d3b\u52a8\u8f6c\u5316<\/p>\n\n\n\n

            \u5b9a\u671f\u4e3e\u529e\u8bfe\u7a0b\u4fc3\u9500\u6d3b\u52a8\uff0c\u53ef\u7ed3\u5408\u7528\u6237\u88c2\u53d8\u5f00\u5c55<\/p>\n\n\n\n

            \u5feb\u95ea\u7fa4\u4fc3\u9500\uff1a\u4ee5\u67d0\u4e2a\u70ed\u70b9\/\u653f\u7b56\u89e3\u8bfb\/\u884c\u4e1a\u89e3\u6790\u4e3a\u4e3b\u9898\uff0c\u7ed3\u5408\u6388\u8bfe\u8001\u5e08\u5f00\u5c55\u7684\u5feb\u95ea\u7fa4\uff0c\u7ed3\u5c3e\u52a0\u4ee5\u7cbe\u534e\u8bfe\u7a0b\u7684\u4fc3\u9500\u5ba3\u4f20<\/p>\n\n\n\n

            \u8bfe\u7a0b\u798f\u5229\u4fc3\u9500\uff1a\u6bcf\u6708\u521d\u5728\u793e\u7fa4\u516c\u5e03\u672c\u6708\u7b56\u7565\uff0c\u6bcf\u4e2a\u6708\u7684\u4f18\u60e0\u798f\u5229\u653f\u7b56\u90fd\u4e0d\u76f8\u540c\uff0c\u523a\u6fc0\u7528\u6237\u8d2d\u4e70<\/p>\n\n\n\n

            6.3 \u7ebf\u4e0b\u4f1a\u8bae\u8f6c\u5316<\/p>\n\n\n\n

            \u5b66\u5458\u53c2\u52a0\u7ebf\u4e0b\u516c\u5f00\u8bfe\/\u7cbe\u534e\u8bfe\uff0c\u7531\u6388\u8bfe\u8001\u5e08\u73b0\u573a\u611f\u5316+\u4e1a\u52a1\u4eba\u5458\u73b0\u573a\u6c9f\u901a\u8fdb\u884c\u540e\u7eed\u4ea7\u54c1\u7684\u8d2d\u4e70\uff0c\u6210\u719f\u6a21\u5f0f\u4e0d\u6269\u5c55\u3002<\/p>\n\n\n\n

            \u79c1\u57df\u5176\u5b9e\u4e0d\u662f\u65b0\u4e1c\u897f\uff0c\u5b83\u662f\u7531CRM\u548cSCRM\u884d\u5316\u800c\u6765\uff0c\u662f\u4f01\u4e1a\u53ef\u53cd\u590d\u89e6\u8fbe\u548c\u5229\u7528\u7684\u6709\u6548\u6d41\u91cf\uff0c\u901a\u8fc7\u7cbe\u7ec6\u5316\u8fd0\u8425\u65b9\u5f0f\uff0c\u63d0\u5347\u81ea\u6709\u6d41\u91cf\u6c60\u7684\u8d21\u732e\u503c\uff0c\u4ece\u800c\u5b9e\u73b0\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\uff0c\u589e\u52a0\u6574\u4f53\u7528\u6237LTV\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n

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