{"id":53166,"date":"2021-12-17T12:18:14","date_gmt":"2021-12-17T04:18:14","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=53166"},"modified":"2021-12-17T12:18:15","modified_gmt":"2021-12-17T04:18:15","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%e9%93%81%e8%85%95%e5%b0%81%e7%a6%81%e5%93%81%e7%89%8c%e8%99%9a%e5%81%87%e7%a7%8d%e8%8d%89%e4%ba%8b%e4%bb%b6%ef%bc%9a%e8%90%a5%e9%94%80%e5%88%86%e6%9e%90%e5%8f%8a%e6%88%98","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/53166.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\u94c1\u8155\u5c01\u7981\u54c1\u724c\u865a\u5047\u79cd\u8349\u4e8b\u4ef6\uff1a\u8425\u9500\u5206\u6790\u53ca\u6218\u7565\u5efa\u8bae"},"content":{"rendered":"\n

\u524d\u8a00\uff1a<\/strong>\u672c\u6765\u4eca\u5929\u51c6\u5907\u53d1\u4e00\u7bc7\u89e3\u8bfb\u6296\u97f3\u5f20\u540c\u5b66\u7684\u6587\u7ae0\u7684\uff0c\u7136\u540e\u5c31\u662f\u5c0f\u7ea2\u4e66<\/a><\/span>\u88ab\u540c\u884c\u70ed\u8bae\uff0c\u4e8e\u662f\u4e34\u65f6\u51b3\u5b9a\u51d1\u51d1\u70ed\u95f9\uff0c\u4e3a\u5927\u5bb6\u8d21\u732e\u66f4\u591a\u7684\u53c2\u8003\u5185\u5bb9\uff0c\u7f13\u89e3\u4e0b\u5927\u5bb6\u7684\u7126\u8651\u3002<\/p>\n\n\n\n

12\u670816\u65e5\u4e0a\u5348\uff0c\u6570\u5341\u4e2a\u54c1\u724c\u7684\u5c0f\u7ea2\u4e66<\/a><\/span>\u5173\u952e\u8bcd\u641c\u7d22\u5747\u663e\u793a\u6ca1\u6709\u641c\u7d22\u7ed3\u679c\uff0c\u53ea\u80fd\u770b\u5230\u54c1\u724c\u5b98\u65b9\u53f7\u3002<\/p>\n\n\n\n

12\u670816\u65e5\u4e0b\u5348\uff0c\u8fd9\u4e9b\u54c1\u724c\u7684\u5b98\u65b9\u53f7\u4e5f\u5df2\u7ecf\u65e0\u6cd5\u641c\u7d22\u5230\u3002<\/p>\n\n\n\n

\u76ee\u524d\u5df2\u77e5\u88ab\u5c01\u7684\u54c1\u724c\uff1a<\/p>\n\n\n\n

\u76ee\u524d\u5df2\u77e5\u88ab\u5c01\u7684 wonderlab \u5927\u5b87 \u534a\u4ea9\u82b1\u7530 rnw \u59ae\u7ef4\u96c5 \u591a\u82ac \u4e03\u5f69\u53ee\u5f53 \u9732\u5f97\u6e05 eiio  \u827e\u73c2\u8587  \u8d1d\u5fb7\u7f8e \u8377\u8bfa  neresum \u79cb\u7530\u6ee1\u6ee1\u3002<\/p>\n\n\n\n

\u8fd9\u4ef6\u4e8b\u5927\u7ea6\u662f\u4eca\u65e5\u8425\u9500\u5708\u8ba8\u8bba\u6700\u70ed\u70c8\u7684\u4e8b\u4e86\uff0c\u56e0\u4e3a\u8fd9\u610f\u5473\u7740\u4e4b\u524d\u5927\u91cf\u54c1\u724c\u5728\u5c0f\u7ea2\u4e66\u7684\u8425\u9500\u7b56\u7565\u9700\u8981\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n\n\n\n

\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4f1a\u4ece\u5185\u5bb9\u8425\u9500\u6218\u7565\u7814\u7a76\u8005\u7684\u89d2\u5ea6\uff0c\u6765\u5206\u6790\u8fd9\u4ef6\u4e8b\u3002<\/p>\n\n\n\n

\u5c0f\u7ea2\u4e66\u79cd\u8349\u8425\u9500\u4f20\u7edf\u7b56\u7565\u7684\u95ee\u9898<\/strong><\/p>\n\n\n\n

\u4e4b\u524d\u4e00\u4e2a\u4e3b\u6d41\u7684\u5c0f\u7ea2\u4e66\u8425\u9500\u7b56\u7565\u662f\u6839\u636e\u91d1\u5b57\u5854\u6a21\u578b\u8fdb\u884c\u5185\u5bb9\u79cd\u8349\u7684\u6295\u653e\uff0c\u627e\u4e00\u90e8\u5206\u7c89\u4e1d\u91cf\u51e0\u4e07\u5230\u51e0\u5341\u4e07\u7684\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u63a8\u8350\u4ea7\u54c1\uff0c\u7136\u540e\u627e\u5927\u91cfKOC\u6216\u7d20\u4eba\u53d1\u79cd\u8349\u7b14\u8bb0\uff0c\u56e0\u4e3a\u7528\u6237\u5728\u5c0f\u7ea2\u4e66\u53d1\u5e03\u5185\u5bb9\uff0c\u5e73\u53f0\u901a\u5e38\u90fd\u4f1a\u7ed9\u4e0a\u5343\u7684\u66dd\u5149\u91cf\uff0c\u8fd9\u6837\u4e00\u7bc7\u5185\u5bb9\u7684\u9605\u8bfb\u91cf\u81f3\u5c11\u4e5f\u5728100\u4e0a\u4e0b\u3002\u5982\u679c\u94fa1\u4e07\u7bc7\u5185\u5bb9\uff0c\u4e5f\u83b7\u5f97\u4e86100\u4e07\u9605\u8bfb\u91cf\u4e86\u3002\u901a\u8fc7\u6279\u91cf\u627e\u7d20\u4eba\u53d1\u5e16\u7684\u65b9\u5f0f\uff0c\u5355\u6761\u6210\u672c\u5341\u5143\u5de6\u53f3\uff0c1\u4e07\u6761\u4e5f\u5c31\u662f10\u4e07\u5143\u3002<\/p>\n\n\n\n

\u8fd9\u79cd\u6a21\u5f0f\u7684\u95ee\u9898\u5728\u4e8e\uff1a<\/p>\n\n\n\n

1\u3001\u5185\u5bb9\u53d1\u5e03\u8005\u5e76\u6ca1\u6709\u4f53\u9a8c\u4ea7\u54c1\uff0c\u5374\u6839\u636e\u54c1\u724c\u65b9\u7684\u610f\u601d\u5ba3\u4f20\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u800c\u505a\u5e7f\u544a\u7684\u4e00\u4e2a\u57fa\u672c\u4f26\u7406\u8981\u6c42\u5c31\u662f\uff0c\u4f60\u5f97\u4f53\u9a8c\u8fc7\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u4f60\u624d\u6709\u53d1\u8a00\u6743\u3002\u5f88\u591a\u660e\u661f\u5c31\u88ab\u66dd\u51fa\u5e76\u6ca1\u6709\u4f53\u9a8c\u8fc7\u81ea\u5df1\u4ee3\u8a00\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n

2\u3001\u5c0f\u7ea2\u4e66\u6536\u4e0d\u5230\u8fc7\u8def\u8d39\u3002<\/p>\n\n\n\n

\u6211\u5728\u4e4b\u95f4\u7684\u5c0f\u7ea2\u4e66\u7814\u7a76\u6587\u7ae0\u4e2d\u5df2\u7ecf\u63d0\u5230\u8fc7\u4e86\uff0c\u5c0f\u7ea2\u4e66\u4f1a\u6709\u5546\u4e1a\u5316\u7126\u8651\uff0c\u7279\u522b\u662f\u5728preIPO\u8f6e\u76846\u4ebf\u7f8e\u5143\u878d\u8d44\u4e4b\u540e\uff0c\u4ed6\u4eec\u6025\u5207\u5730\u9700\u8981\u521b\u9020\u663e\u8457\u7684\u6536\u5165\u589e\u957f\uff0c\u4ee5\u4fbf\u5728\u4e0a\u5e02\u65f6\u83b7\u5f97\u66f4\u597d\u7684\u4ef7\u683c\u3002<\/p>\n\n\n\n

\u800c\u5c0f\u7ea2\u4e66\u521b\u6536\u4e3b\u8981\u9760\u54c1\u724c\u4e3b\uff0c\u4f46\u54c1\u724c\u4e3b\u5728\u5c0f\u7ea2\u4e66\u4e0a\u76f8\u5f53\u6bd4\u4f8b\u7684\u8425\u9500\u8d39\u7528\u5e76\u6ca1\u6709\u7ed9\u5230\u5c0f\u7ea2\u4e66\uff0c\u800c\u662f\u901a\u8fc7\u548c\u535a\u4e3b\u5408\u4f5c<\/em>\u76f4\u63a5\u4ed8\u7ed9\u4e86\u535a\u4e3b\u4eec\u3002\u7c89\u4e1d\u91cf\u5927\u7684\u535a\u4e3b\u4eec\uff0c\u5c0f\u7ea2\u4e66\u8fd8\u53ef\u4ee5\u6536\u4e0b\u7a0e\uff0c\u4f46\u4f17\u591a\u7684\u4e2d\u5c0f\u535a\u4e3b\u5c0f\u7ea2\u4e66\u5c31\u96be\u4ee5\u76d1\u7ba1\u4e86\u3002<\/p>\n\n\n\n

\u4e3a\u4e86\u66f4\u597d\u5730\u6536\u8d39\uff0c\u505a\u51fa\u7684\u4e00\u4e2a\u91cd\u8981\u52a8\u4f5c\u662f11\u6708\u521d\u6539\u7248\u7684\u65f6\u5019\uff0c\u53d6\u6d88\u4e86\u5173\u6ce8\u9875\uff0c\u4f46\u8fd9\u4e00\u52a8\u4f5c\u5f88\u5feb\u56e0\u7528\u6237\u4eec\u7684\u6297\u8bae\u800c\u53d6\u6d88\uff0c\u4ea7\u54c1\u7248\u672c\u56de\u9000\u3002\u8fd9\u4e00\u52a8\u4f5c\u672c\u6765\u662f\u9488\u5bf9\u9760\u7c89\u4e1d\u6d41\u91cf\u7684\u5927\u7c89\u4e1d\u91cf\u535a\u4e3b\u7684\u3002<\/p>\n\n\n\n

\u800c\u9488\u5bf9\u9760\u81ea\u7136\u6d41\u91cf\u7684\u4e2d\u5c0f\u535a\u4e3b\u53ca\u7d20\u4eba\u535a\u4e3b\u7684\u65b9\u5f0f\uff0c\u5219\u662f\u73b0\u5728\u7684\u865a\u5047\u79cd\u8349\u6574\u987f\u3002<\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u5c0f\u7ea2\u4e66\u8fdb\u884c\u865a\u5047\u79cd\u8349\u6574\u987f<\/strong><\/p>\n\n\n\n

\u4ee5\u4e0b\u662f\u8425\u9500\u7fa4\u91cc\u6d41\u4f20\u7684\u6d88\u606f\uff0c\u672a\u8bc1\u5b9e\u771f\u4f2a\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u4e00\u65b9\u9762\uff0c\u662f\u5c0f\u7ea2\u4e66\u6700\u8fd1\u53c8\u88ab\u6709\u5173\u90e8\u95e8\u548c\u5a92\u4f53\u70b9\u540d\u865a\u5047\u8425\u9500\u7684\u95ee\u9898\u3002\u5c0f\u7ea2\u4e66\u9700\u8981\u4f5c\u51fa\u6574\u6539\u63aa\u65bd\u3002<\/p>\n\n\n\n

\u53e6\u4e00\u65b9\u9762\uff0c\u5c0f\u7ea2\u4e66\u4e5f\u60f3\u501f\u8fd9\u6b21\u6574\u6539\uff0c\u8ba9\u54c1\u724c\u5411\u81ea\u5df1\u4ea4\u66f4\u591a\u7684\u8fc7\u8def\u8d39\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u9053\u7406\uff0c\u559c\u6b22\u8bfb\u4e2d\u56fd\u5386\u53f2\u7684\u4eba\uff0c\u5e94\u8be5\u5f88\u5bb9\u6613\u61c2\u3002<\/p>\n\n\n\n

\u7f51\u4f20\u7684\u622a\u56fe\u91cc\uff0c\u8bf4\u4e86\u4e09\u4e2a\u539f\u56e0\uff1a1\u3001\u8425\u9500\u53f7\u592a\u591a\uff1b2\u3001\u77ed\u65f6\u95f4\u5185\u53d1\u5e03\u5927\u91cf\u5185\u5bb9\uff1b3\u5185\u5bb9\u8d28\u91cf\u592a\u5dee\u3002<\/p>\n\n\n\n

\u5b98\u65b9\u662f\u600e\u4e48\u8ba4\u5b9a\u8fd920+\u4e2a\u54c1\u724c\u7684\u865a\u5047\u79cd\u8349\u7684\u5462\uff1f\u6211\u4eec\u6765\u6a21\u62df\u4e00\u4e0b\u8ba4\u5b9a\u7684\u601d\u8def\u3002<\/p>\n\n\n\n

A\u3001\u5efa\u7acb\u76d1\u63a7\u54c1\u724c\u540d\u5355\u3002\u4e3b\u8981\u53ef\u6839\u636e\u5728\u5c0f\u7ea2\u4e66\u8ba4\u8bc1\u7684\u4f01\u4e1a\u53f7\u540d\u5355\u3002\u6839\u636e\u5728\u5c0f\u7ea2\u4e66\u84b2\u516c\u82f1\u5e73\u53f0\u62a5\u5907\u8fc7\u7684\u54c1\u724c\u540d\u5355\u3002\u53ef\u8003\u8651\u722c\u53d6\u4e0b\u6dd8\u5b9d\u5e74\u9500\u552e\u989d\u5343\u4e07\u4ee5\u4e0a\u540d\u5355\u3002\u4eba\u5de5\u8865\u5145\u4e0b\u88ab\u6295\u8bc9\u6216\u4e3b\u52a8\u53d1\u73b0\u7684\u54c1\u724c\u540d\u5355\u3002<\/p>\n\n\n\n

B\u3001\u6839\u636e\u54c1\u724c\u5173\u952e\u8bcd\uff0c\u7b97\u51fa\u6bcf\u4e2a\u54c1\u724c\u5728\u5c0f\u7ea2\u4e66\u4e0a\u5355\u4f4d\u65f6\u95f4\u5185\u51fa\u73b0\u7684\u9891\u6b21\uff0c\u6bd4\u5982\u63091\u5e742000\u6b21\u30011\u5e745000\u6b21\u8fd9\u79cd\u8981\u6c42\u8fdb\u884c\u7edf\u8ba1\u3002\u5f97\u51fa\u5e74\u54c1\u724c\u5173\u952e\u8bcd\u51fa\u73b0\u9891\u73875000\u6b21\u4ee5\u4e0a\u7684\u54c1\u724c\u540d\u5355\u3002<\/p>\n\n\n\n

C\u3001\u7136\u540e\u5bf9\u54c1\u724c\u4e3a\u5c0f\u7ea2\u4e66\u5e26\u6765\u7684\u6536\u5165\u8fdb\u884c\u7edf\u8ba1\u3002\u5f97\u51fa\u7b14\u8bb0\u6295\u653e\u6570\u91cf\u9ad8\uff0c\u4e3a\u5c0f\u7ea2\u4e66\u4ea4\u8d39\u4f4e\u7684\u4e00\u6279\u54c1\u724c\u540d\u5355\u3002<\/p>\n\n\n\n

D\u3001\u5bf9\u8fd9\u6279\u54c1\u724c\u7684\u79cd\u8349\u7b14\u8bb0\u8fdb\u884c\u7edf\u8ba1\uff0c\u770b\u662f\u54ea\u4e9b\u9ad8\u9891\u53d1\u5e03\u8d26\u53f7\uff0c\u6bd4\u5982\u53d1\u5e03\u8fd9\u4e9b\u54c1\u724c\u7684\u79cd\u8349\u7b14\u8bb05\u6b21\u4ee5\u4e0a\u7684\uff0c\u53d1\u5e03\u540c\u4e00\u54c1\u724c\u7684\u79cd\u8349\u7b14\u8bb03\u6b21\u4ee5\u4e0a\u7684\uff0c\u3002\u518d\u770b\u8fd9\u4e9b\u8d26\u53f7\u662f\u5426\u62a5\u5907\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u68c0\u67e5\u51fa\u865a\u5047\u79cd\u8349\u8d26\u53f7\uff0c\u53ca\u4ed6\u4eec\u7684\u79cd\u8349\u7b14\u8bb0\u6d89\u53ca\u7684\u54c1\u724c\u3002\u6d89\u53ca\u7684\u6761\u6570\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u8fd9\u4e48\u4e00\u5957\u6d41\u7a0b\u4e0b\u6765\uff0c\u5c31\u53ef\u4ee5\u627e\u51fa\u51e0\u5343\u4e2a\u865a\u5047\u79cd\u8349\u53f7\uff0c\u548c\u6d89\u53ca\u7684\u7b14\u8bb0\u3001\u54c1\u724c\u3002<\/p>\n\n\n\n

\u89c4\u907f\u98ce\u9669\u7684\u77ed\u89c6\u6027\u5e94\u5bf9\u65b9\u5f0f<\/strong><\/p>\n\n\n\n

\u5982\u679c\u4f60\u60f3\u89c4\u907f\u98ce\u9669\uff0c\u4f46\u53c8\u6212\u4e0d\u4e86\u5c0f\u7ea2\u4e66\u7d20\u4ebaKOC\u94fa\u91cf\u7684\u723d\u3002\u90a3\u53ef\u4ee5\u53c2\u8003\u4ee5\u4e0b\u610f\u89c1\u3002<\/p>\n\n\n\n

1\u3001\u589e\u52a0\u62a5\u5907\u6bd4\u4f8b\uff0c\u505a\u5c0f\u7ea2\u4e66\u5e73\u53f0\u7684\u5927\u5ba2\u6237\u3002\u5e84\u4fca\u7ed9\u51fa\u7684\u5efa\u8bae\u662f\u62a5\u5907\u6bd4\u4f8b20%\u8d77\u3002<\/p>\n\n\n\n

\u82b1\u94b1\u591a\u7684\u4e3b\uff0c\u5e73\u53f0\u53ef\u80fd\u8003\u8651\u624b\u4e0b\u7559\u60c5\uff0c\u4e5f\u53ef\u80fd\u63d0\u524d\u901a\u62a5\u4e0b\u8baf\u53f7\u3002<\/p>\n\n\n\n

2\u3001\u4e0d\u627e\u9760\u50a8\u5907\u6279\u91cf\u8d26\u53f7\u53d1\u5e03\u5185\u5bb9\u7684\u4e13\u95e8\u4e2d\u4ecb\u673a\u6784\u79cd\u8349\u3002\u4ed6\u4eec\u7684\u8d26\u53f7\u9ad8\u9891\u53d1\u5e03\u5e7f\u544a\uff0c\u7f3a\u5c11\u4f18\u8d28\u5185\u5bb9\uff0c\u4f1a\u662f\u91cd\u70b9\u6253\u51fb\u5bf9\u8c61\u3002<\/p>\n\n\n\n

\u4e4b\u524d\u6709\u54c1\u724c\u4e3b\u54a8\u8be2\u6211\u8981\u4e0d\u8981\u53bb\u6dd8\u5b9d\u627e\u90a3\u4e9b\u5355\u4ef7\u51e0\u5143\u5341\u51e0\u5143\u7684\u79cd\u8349\u5e97\uff0c\u6211\u662f\u5efa\u8bae\u4ed6\u4eec\u4e0d\u8981\u8fd9\u4e48\u505a\u3002\u4e5f\u4e0d\u8981\u627e\u4e13\u95e8\u505a\u8fd9\u79cd\u79cd\u8349\u7684\u4e2a\u4f53\u6237\u3002<\/p>\n\n\n\n

\u54c1\u724c\u5728\u5c0f\u7ea2\u4e66\u8425\u9500\u7684\u6218\u7565\u8c03\u6574\u65b9\u5f0f<\/strong><\/p>\n\n\n\n

1\u3001\u79cd\u8349\u5e94\u8ffd\u6c42\u7528\u6237\u4f53\u9a8c\u8fc7\u540e\u7684\u771f\u5b9e\u610f\u89c1\u3002<\/p>\n\n\n\n