\u5c0f\u7ea2\u4e66<\/a><\/span>\u7684\u5185\u5bb9\u88ab\u5c4f\u853d\u65e0\u6cd5\u641c\u7d22\uff0c\u663e\u793a\u4e3a\u201c\u8be5\u54c1\u724c\u6d89\u5acc\u865a\u5047\u8425\u9500\uff0c\u76f8\u5173\u5185\u5bb9\u4e0d\u4e88\u5c55\u793a\u201d\u3002\u6b64\u540e\u5c0f\u7ea2\u4e66\u56de\u5e94\u79f0\uff0c\u8fd9\u662f\u5e73\u53f0\u6b63\u5728\u5c55\u5f00\u65b0\u4e00\u8f6e\u7684\u201c\u865a\u5047\u8425\u9500\u201d\u4e13\u9879\u6574\u6cbb\u3002<\/p>\n\n\n\n<\/p>\n\n\n\n
\u88ab\u5c01\u7981\u54c1\u724c\u76ee\u524d\u65e0\u6cd5\u5728\u5c0f\u7ea2\u4e66\u641c\u7d22\u3002\u6765\u6e90\uff1a\u5c0f\u7ea2\u4e66\u622a\u56fe<\/p>\n\n\n\n
\u4ece2019\u5e74\u5f00\u59cb\uff0c\u5c0f\u7ea2\u4e66\u6bcf\u9694\u4e00\u6bb5\u65f6\u95f4\u5c31\u4f1a\u6709\u4e00\u6b21\u7c7b\u4f3c\u7684\u793e\u533a\u6cbb\u7406\u6d3b\u52a8\uff0c\u4ee5\u6253\u51fb\u4f4e\u8d28\u5185\u5bb9\u548c\u865a\u5047\u8425\u9500\u3002\u53cd\u590d\u5bf9\u5e73\u53f0\u5185\u5bb9\u8fdb\u884c\u8fd0\u52a8\u5f0f\u6e05\u7406\uff0c\u53cd\u6620\u7684\u662f\u5c0f\u7ea2\u4e66\u957f\u671f\u672a\u80fd\u89e3\u51b3\u7684\u6838\u5fc3\u95ee\u9898\uff1a\u4e00\u4e2a\u672c\u610f\u5c31\u662f\u9f13\u52b1\u7528\u6237\u591a\u505a\u8d2d\u7269\u5206\u4eab\uff08\u5373\u4f7f\u73b0\u5728\u6709\u4e86\u54c1\u7c7b\u4e30\u5bcc\u66f4\u591a\u7684\u5185\u5bb9\uff09\u7684\u5e73\u53f0\uff0c\u771f\u5b9e\u79cd\u8349\u548c\u865a\u5047\u8425\u9500\u7684\u754c\u9650\u5e76\u4e0d\u6e05\u6670\u3002<\/p>\n\n\n\n
\u5f53\u5e73\u53f0\u4e0a\u7684\u7528\u6237\u65e0\u6cd5\u533a\u5206\u597d\u5185\u5bb9\u3001\u574f\u5185\u5bb9\u7684\u65f6\u5019\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u597d\u5185\u5bb9\u5728\u751f\u6001\u91cc\u65e0\u6cd5\u5360\u636e\u5784\u65ad\u6027\u7684\u751f\u6001\u4f4d\uff0c\u8ba9\u574f\u5185\u5bb9\u81ea\u7136\u6b7b\u4ea1\u3002\u5230\u6700\u540e\uff0c\u53ea\u6709\u5e73\u53f0\u51fa\u6765\u786c\u6027\u94f2\u9664\uff0c\u624d\u80fd\u8ba9\u751f\u6001\u6062\u590d\u76f8\u5bf9\u826f\u597d\u7684\u8fd0\u8f6c\u79e9\u5e8f\u3002<\/p>\n\n\n\n
\u663e\u7136\uff0c\u8fd9\u6b21\u5c0f\u7ea2\u4e66\u5bf9\u54c1\u724c\u91d1\u4e3b\u5f00\u5200\uff0c\u5c55\u73b0\u4e86\u975e\u5e38\u5f3a\u786c\u7684\u51b3\u5fc3\uff1b\u4f46\u672c\u8d28\u4e0a\uff0c\u4ec0\u4e48\u624d\u662f\u5c0f\u7ea2\u4e66\u4e0a\u7684\u597d\u5185\u5bb9\uff1f\u597d\u5185\u5bb9\u662f\u5426\u80fd\u5728\u5e73\u53f0\u4e0a\u5438\u5f15\u5230\u91d1\u94b1\u548c\u6d41\u91cf\uff1f\u5219\u662f\u957f\u671f\u9700\u8981\u601d\u8003\u548c\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n
\u6740\u9e21\u5106\u7334<\/h1>\n\n\n\n
\u5c0f\u7ea2\u4e66\u201c\u865a\u5047\u8425\u9500\u201d\u6cbb\u7406\u4e13\u9879\u8d1f\u8d23\u4eba\u65e5\u524d\u5bf9\u591a\u5bb6\u5a92\u4f53\u63d0\u5230\uff0c\u8fd9\u6b21\u6cbb\u7406\u7684\u6838\u5fc3\u662f\u201c\u622a\u65ad\u54c1\u724c\u2018\u4ee3\u5199\u4ee3\u53d1\u2019\u7684\u9700\u6c42\u3002\u201d<\/p>\n\n\n\n
\u4ee5\u524d\u5c0f\u7ea2\u4e66\u7684\u6cbb\u7406\u4e00\u76f4\u662f\u805a\u7126\u4e8e\u4e2d\u4e0b\u6e38\uff0c\u4ece\u4f4e\u8d28\u5185\u5bb9\u7684\u751f\u4ea7\u7aef\u5165\u624b\uff0c\u5bf9\u8fdd\u89c4\u53d1\u5e03\u4f4e\u8d28\u5185\u5bb9\u7684\u535a\u4e3b\u3001MCN\u673a\u6784\u548c\u63a5\u5355\u5e73\u53f0\u8fdb\u884c\u5904\u7f5a\u3002\u4f46\u662f\u5bf9\u4e8e\u5e73\u53f0\u800c\u8a00\uff0c\u8fd9\u79cd\u4ece\u5185\u5bb9\u7aef\u5165\u624b\u7684\u6cbb\u7406\u63aa\u65bd\u5176\u5b9e\u53ea\u662f\u6cbb\u6807\u4e0d\u6cbb\u672c\uff0c\u56e0\u4e3a\u6574\u4e2a\u4ee3\u5199\u4ee3\u53d1\u4ea7\u4e1a\u94fe\u8fd8\u5728\uff0c\u54c1\u724c\u53d1\u5355\u7684\u9700\u6c42\u4e5f\u6ca1\u6709\u51cf\u5c11\u3002<\/p>\n\n\n\n
\u201c\u53ef\u4ee5\u7406\u89e3\u4e3a\u6740\u9e21\u5106\u7334\uff0c\u6bd5\u7adf\u5c01\u4e86\u4e00\u4e2aMCN\u54c1\u724c\u8fd8\u53ef\u4ee5\u627e\u522b\u7684MCN\uff0c\u76f4\u63a5\u5c01\u54c1\u724c\u7684\u5a01\u6151\u529b\u5927\u3002\u201d\u4e00\u5bb6MCN\u4ece\u4e1a\u4eba\u58eb\u5bf920\u793e\u8868\u793a\u3002<\/p>\n\n\n\n
\u8be5MCN\u4eba\u58eb\u5206\u6790\uff0c\u8fd9\u4e9b\u54c1\u724c\u88ab\u5c01\u7981\u7684\u539f\u56e0\u5f88\u53ef\u80fd\u662f\u6295\u653e\u4e86\u5927\u91cf\u770b\u56fe\u5199\u7b14\u8bb0\u7684\u201c\u76f4\u53d1\u56fe\u6587\u201d\uff0c\u4f46\u5176\u5b9e\u53f7\u4e3b\u5e76\u6ca1\u6709\u771f\u6b63\u4f53\u9a8c\u8fc7\u8fd9\u4e9b\u4ea7\u54c1\uff0c\u6240\u4ee5\u88ab\u5224\u5b9a\u4e3a\u865a\u5047\u8425\u9500\u3002<\/p>\n\n\n\n
\u6b64\u524d\u66fe\u6709\u591a\u5bb6\u5a92\u4f53\u62a5\u9053\uff0c\u5c0f\u7ea2\u4e66\u4e0a\u4e00\u76f4\u5b58\u5728\u4ee3\u5199\u4ee3\u53d1\u4ea7\u4e1a\u94fe\u3002\u8fd9\u4e00\u4ea7\u4e1a\u94fe\u7684\u4e0a\u6e38\u662f\u54c1\u724c\u7684\u6295\u653e\u9700\u6c42\uff0c\u4e2d\u6e38\u662f\u4e00\u4e9bMCN\u673a\u6784\u548c\u63a5\u5355\u5e73\u53f0\uff0c\u4e0b\u6e38\u5219\u662f\u5e73\u53f0KOL\u3001KOC\u548c\u7d20\u4eba\u535a\u4e3b\u3002\u4e00\u822c\u800c\u8a00\uff0c\u54c1\u724c\u4f1a\u9009\u62e9\u4ee3\u7406\u5546\u6765\u8fdb\u884c\u62cd\u6444\u3001\u64b0\u5199\u6587\u6848\uff0c\u7136\u540e\u53d1\u7ed9\u5c0f\u7ea2\u4e66\u8fbe\u4eba\u76f4\u53d1\uff0c\u8fdb\u884c\u6d41\u6c34\u7ebf\u64cd\u4f5c\uff0c\u4ece\u800c\u5b9e\u73b0\u5f88\u591a\u4eba\u5728\u7528\u8fd9\u4e2a\u54c1\u724c\uff0c\u4e14\u597d\u8bc4\u591a\u591a\u7684\u201c\u8682\u8681\u96c4\u5175\u201d\u5c40\u9762\u3002<\/p>\n\n\n\n
\u8fd9\u6837\u7684\u6a21\u5f0f\uff0c\u5c31\u4f1a\u4ea7\u751f\u5f88\u591a\u540c\u8d28\u5316\u7684\u5185\u5bb9\u300c\u5783\u573e\u300d\u3002\u5b9e\u9645\u4e0a\uff0c\u6bcf\u6b21\u88ab\u91cd\u70b9\u6574\u6539\u7684\u4e5f\u662f\u8fd9\u7c7bKOC\u5185\u5bb9\uff0c\u5b83\u4eec\u65e2\u4e0d\u771f\u5b9e\u3001\u53c8\u964d\u4f4e\u4e86\u7528\u6237\u4f53\u9a8c\uff0c\u5bf9\u793e\u533a\u6709\u5f88\u5927\u7684\u8d1f\u9762\u5f71\u54cd\u3002<\/p>\n\n\n\n
\u800c\u9762\u5bf9\u8fd9\u6837\u7684\u6574\u6539\uff0c\u9053\u9ad8\u4e00\u5c3a\uff0c\u9b54\u9ad8\u4e00\u4e08\u3002\u73b0\u5728\u4e0d\u5c11\u4f9b\u5e94\u5546\u5c31\u4f1a\u53ea\u63d0\u4f9b\u8bd5\u7528\u54c1\u548c\u56fe\u7247\u7d20\u6750\uff0c\u7136\u540e\u8ba9\u8fbe\u4eba\u81ea\u5df1\u64b0\u5199\u6587\u6848\u3001\u526a\u8f91\u62cd\u6444\uff0c\u8fd9\u6837\u5185\u5bb9\u5c31\u66f4\u50cf\u771f\u5b9e\u5185\u5bb9\u4e86\u3002\u201c\u6211\u4eec\u4e4b\u524d\u4e5f\u63a8\u4e86\u8fd9\u4e2a\u5957\u9910\uff0c\u4f46\u6211\u4eec\u4e0d\u662f\u7ed9\u76f8\u540c\u7684\u7d20\u6750\u76f4\u53d1\uff0c\u800c\u662f\u8ba9\u6444\u5f71\u5e08\u53bb\u62cd\u6444\u5f88\u591a\u7d20\u6750\uff0c\u7136\u540e\u5206\u53d1\u5230\u6bcf\u4e2a\u4eba\uff0c\u7ed9\u4ed6\u4eec\u81ea\u5df1\u526a\u8f91\u3002\u201d\u6709MCN\u4eba\u58eb\u5bf920\u793e\u8868\u793a\u3002<\/p>\n\n\n\n
\u6b64\u5916\uff0c\u636e20\u793e\u4e86\u89e3\uff0c\u4e00\u4e9b\u54c1\u724c\u8fd8\u4f1a\u7ed9\u8fbe\u4eba\u5bc4\u9001PR\u5305\u88f9\uff0c\u5f88\u591a\u8fbe\u4eba\u90fd\u6709\u4e13\u95e8\u7684\u8d26\u53f7\u7528\u6765\u53d1\u5e03\u8fd9\u7c7bPR\u7684\u5185\u5bb9\u3002\u867d\u7136\u4e00\u6761\u5185\u5bb9\u5c31\u4e00\u4e24\u767e\u5757\u94b1\uff0c\u4f46\u8fd9\u7c7b\u8d26\u53f7\u7684\u7c89\u4e1d\u91cf\u4e00\u822c\u4e0d\u4f1a\u5f88\u9ad8\u3002\u8fd9\u7c7bPR\u5185\u5bb9\u5982\u679c\u6ca1\u6709\u62a5\u5907\u548c\u8d70\u5b98\u65b9\u6e20\u9053\uff0c\u53ef\u80fd\u4e5f\u4f1a\u88ab\u5e73\u53f0\u89c6\u4f5c\u662f\u5229\u76ca\u5173\u8054\uff0c\u4f9d\u7136\u5c5e\u4e8e\u5e7f\u544a\u5185\u5bb9\u3002<\/p>\n\n\n\n
\u5176\u5b9e\u4e0d\u53ea\u662f\u5c0f\u7ea2\u4e66\uff0c\u73b0\u5728\u51e0\u4e4e\u6240\u6709\u7684\u5185\u5bb9\u5e73\u53f0\u90fd\u5728\u4e00\u76f4\u505a\u793e\u533a\u6cbb\u7406\uff0c\u8fd9\u662f\u4fdd\u8bc1\u793e\u533a\u5185\u5bb9\u8d28\u91cf\u7684\u5173\u952e\uff0c\u4f8b\u5982\u5927\u4f17\u70b9\u8bc4\u3001\u6296\u97f3\u3001\u5feb\u624b\u3001\u77e5\u4e4e\u7b49\u3002\u5927\u4f17\u70b9\u8bc4\u6b64\u524d\u4e5f\u88ab\u66dd\u5149\u8fc7\u76f8\u4f3c\u7684\u4ee3\u5199\u4ee3\u53d1\u4ea7\u4e1a\u94fe\uff0c\u901a\u8fc7\u5237\u597d\u8bc4\u548c\u56fe\u6587\u7b14\u8bb0\u63d0\u9ad8\u5e97\u94fa\u5728\u5e73\u53f0\u4e0a\u7684\u8bc4\u5206\u548c\u6392\u540d\u3002\u636e20\u793e\u4e86\u89e3\uff0c\u4e3a\u4e86\u9632\u6b62\u5237\u7b14\u8bb0\uff0c\u5927\u4f17\u70b9\u8bc4\u8fd8\u4f1a\u968f\u673a\u7535\u8bdd\u56de\u8bbf\u7528\u6237\uff0c\u662f\u5426\u4e3a\u771f\u5b9e\u597d\u8bc4\u3002<\/p>\n\n\n\n
\u4f46\u662f\u4f5c\u4e3a\u4e00\u4e2a\u201c\u79cd\u8349\u201d\u793e\u533a\uff0c\u5c0f\u7ea2\u4e66\u8fdb\u884c\u793e\u533a\u6cbb\u7406\u7684\u96be\u5ea6\u5929\u7136\u5c31\u8981\u9ad8\u4e8e\u5176\u4ed6\u5e73\u53f0\uff0c\u5c24\u5176\u662f\u5728\u6d89\u53ca\u5230\u8425\u9500\u63a8\u5e7f\u5185\u5bb9\u65f6\uff0c\u5bf9\u4e8e\u201c\u771f\u5047\u201d\u79cd\u8349\u7b14\u8bb0\u7684\u7cbe\u51c6\u7504\u522b\u4fbf\u6210\u4e3a\u4e86\u4e00\u4e2a\u5f88\u5927\u7684\u96be\u9898\u3002\u800c\u4e14\u5c0f\u7ea2\u4e66\u672c\u8eab\u5bf9\u4e8e\u5e73\u53f0\u4e0a\u7684\u5546\u4e1a\u63a8\u5e7f\u5185\u5bb9\u5176\u5b9e\u5e76\u975e\u5b8c\u5168\u53cd\u5bf9\uff0c\u53ea\u662f\u82e6\u4e8e\u8fd9\u4e9b\u5185\u5bb9\u5f88\u591a\u90fd\u7ed5\u5f00\u4e86\u5e73\u53f0\u8fdb\u884c\u4ea4\u6613\u3002<\/p>\n\n\n\n
\u4e0eKOL\u593a\u98df<\/h1>\n\n\n\n
\u5bf9\u4e8e\u6b64\u6b21\u91cd\u70b9\u6253\u51fb\u7684\u201c\u865a\u5047\u8425\u9500\u201d\u5185\u5bb9\uff0c\u5c0f\u7ea2\u4e66\u663e\u7136\u662f\u4e00\u76f4\u77e5\u9053\u6b64\u7c7b\u5185\u5bb9\u5b58\u5728\u7684\uff0c\u8fd9\u4e5f\u662f\u5c0f\u7ea2\u4e66\u793e\u533a\u672c\u8eab\u5bf9\u4e8e\u54c1\u724c\u6700\u4e3b\u8981\u7684\u4ef7\u503c\u4e4b\u4e00\u3002\u4f5c\u4e3a\u56fd\u5185\u6700\u5934\u90e8\u7684\u6d88\u8d39\u79cd\u8349\u5e73\u53f0\uff0c\u5c0f\u7ea2\u4e66\u5bf9\u4e8e\u6d88\u8d39\u54c1\u724c\u6709\u7740\u72ec\u7279\u7684\u8425\u9500\u4ef7\u503c\uff0c\u6b63\u59822019\u5e74\u5c0f\u7ea2\u4e66\u521b\u59cb\u4eba\u6240\u8bf4\uff0c\u5c0f\u7ea2\u4e66\u5c31\u662f\u4e00\u5ea7\u91d1\u77ff\uff0c\u5f88\u591a\u4eba\u60f3\u6765\u6316\u3002<\/p>\n\n\n\n
\u4f46\u662f\u4ee5\u524d\u5c0f\u7ea2\u4e66\u5bf9\u4e8e\u54c1\u724c\u5728\u5c0f\u7ea2\u4e66\u201c\u6316\u91d1\u77ff\u201d\u7684\u884c\u4e3a\u5176\u5b9e\u5e76\u4e0d\u53cd\u5bf9\uff0c\u6b64\u524d\u8fd8\u66fe\u4e00\u5ea6\u9f13\u52b1\u54c1\u724c\u5165\u9a7b\u5c0f\u7ea2\u4e66\u79ef\u7d2f\u76f8\u5173\u5185\u5bb9\u3002\u4f46\u662f\u968f\u7740\u8fc7\u53bb\u4e24\u5e74\uff0c\u5c0f\u7ea2\u4e66\u5728\u7535\u5546\u548c\u76f4\u64ad\u4e0a\u7684\u5546\u4e1a\u5316\u63a2\u7d22\u4e0d\u591f\u6210\u529f\uff0c\u5c0f\u7ea2\u4e66\u73b0\u5728\u53ef\u80fd\u5e0c\u671b\u5c06\u793e\u533a\u4e2d\u7684\u4ea4\u6613\u94fe\u6761\u638c\u63e1\u5728\u81ea\u5df1\u624b\u4e2d\uff0c\u8fdb\u4e00\u6b65\u589e\u52a0\u5e73\u53f0\u5546\u4e1a\u5316\u7684\u89c4\u6a21\u3002<\/p>\n\n\n\n
\u5c0f\u7ea2\u4e66\u8fd9\u6b21\u8fdb\u884c\u793e\u533a\u6cbb\u7406\u7684\u53e6\u4e00\u4e2a\u80cc\u666f\u5728\u4e8e\uff0c\u5f88\u591a\u5546\u4e1a\u7b14\u8bb0\u7684\u4ea4\u6613\u7ed5\u5f00\u4e86\u5c0f\u7ea2\u4e66\u7684\u5b98\u65b9\u63a5\u5355\u5e73\u53f0\u201c\u84b2\u516c\u82f1\u201d\uff0c\u8fd9\u6837\u4e00\u6765\u5e73\u53f0\u5c31\u65e0\u6cd5\u4ece\u4e2d\u8fdb\u884c\u62bd\u6210\u3002\u636e20\u793e\u83b7\u5f97\u7684\u4e00\u4efd\u5c0f\u7ea2\u4e66\u540c\u6b65\u7ed9\u5404\u5927MCN\u673a\u6784\u7684\u4fe1\u606f\u663e\u793a\uff0c\u5e73\u53f0\u8981\u6c42\u535a\u4e3b\u201c\u5546\u4e1a\u7b14\u8bb0\u4e5f\u8bf7\u914d\u5408\u5e73\u53f0\u901a\u8fc7\u84b2\u516c\u82f1\u5e73\u53f0\u201d\u3002<\/p>\n\n\n\n
<\/p>\n\n\n\n
\u5c0f\u7ea2\u4e66\u65e5\u524d\u5bf9\u5404\u5927MCN\u673a\u6784\u540c\u6b65\u7684\u4fe1\u606f\u3002\u6765\u6e90\uff1a\u53d7\u8bbf\u8005<\/p>\n\n\n\n
\u5176\u5b9e\u65e9\u5728\u53bb\u5e74\uff0c\u5c0f\u7ea2\u4e66\u8981\u6c42\u6240\u6709\u54c1\u724c\u5408\u4f5c\u7684\u5185\u5bb9\u90fd\u9700\u8981\u901a\u8fc7\u84b2\u516c\u82f1\u5e73\u53f0\u8fdb\u884c\u4ea4\u6613\u3002\u6839\u636e\u5168\u5929\u5019\u79d1\u6280\u62a5\u9053\uff0c\u5c0f\u7ea2\u4e66\u4f5c\u4e3a\u5e73\u53f0\u4f1a\u5411\u54c1\u724c\u65b9\u6536\u53d610%\u7684\u5e73\u53f0\u670d\u52a1\u8d39\uff0c\u4e0eKOL\u7ed3\u7b97\u65f6\u518d\u6536\u53d610%\uff0c\u53cc\u5411\u62bd\u4f63\u3002\u4eca\u5e744\u6708\uff0c\u5c0f\u7ea2\u4e66\u201c\u793e\u533a\u516c\u7ea6\u201d\u8fd8\u8981\u6c42\u535a\u4e3b\u62ab\u9732\u7b14\u8bb0\u662f\u5426\u63a5\u53d7\u8fc7\u5546\u5bb6\u8d5e\u52a9\u6216\u4fbf\u5229\uff0c\u4e3b\u52a8\u58f0\u660e\u5229\u76ca\u76f8\u5173\u3002<\/p>\n\n\n\n
\u548cB\u7ad9\u3001\u6296\u97f3\u7b49\u5e73\u53f0\u7684\u62bd\u4f63\u6c34\u5e73\u76f8\u6bd4\uff0c\u5c0f\u7ea2\u4e66\u7684\u62bd\u4f63\u6bd4\u4f8b\u504f\u9ad8\uff0c\u5176\u4ed6\u5e73\u53f0\u7684\u62bd\u4f63\u6bd4\u4f8b\u4e00\u822c\u53ea\u67095%-7%\u3002\u6240\u4ee5\u5f88\u591a\u54c1\u724c\u5728\u5c0f\u7ea2\u4e66\u8fdb\u884c\u6295\u653e\u65f6\uff0c\u4f9d\u65e7\u4f1a\u9009\u62e9\u7ed5\u8fc7\u5e73\u53f0\u548cMCN\u3001KOL\u3001KOC\u8fdb\u884c\u5408\u4f5c\uff0c\u76f4\u63a5\u5728\u5c0f\u7ea2\u4e66\u53d1\u5e03\u63a8\u5e7f\u5185\u5bb9\u3002<\/p>\n\n\n\n
\u572820\u793e\u6b64\u524d\u7684\u6587\u7ae0\u91cc\uff0c\u5373\u4f7f\u53ea\u6709\u4e24\u4e09\u5343\u7c89\u4e1d\u7684\u5c0f\u7ea2\u4e66\u535a\u4e3b\uff0c\u4e5f\u7ecf\u5e38\u63a5\u5230\u54c1\u724c\u6d4b\u8bc4\u3001\u8bd5\u7528\u76f8\u5173\u7684\u6295\u653e\uff0c\u6bcf\u4e2a\u6708\u7684\u6536\u5165\u5728\u6570\u767e-\u6570\u5343\u7684\u8303\u7574\u3002\u8fd9\u4e9b\u96f6\u788e\u7684\u4ea4\u6613\u81ea\u7136\u4e5f\u4e0d\u4f1a\u8d70\u8fc7\u5e73\u53f0\u901a\u8def\uff0c\u5728\u5e73\u53f0\u773c\u91cc\u65e0\u5f02\u4e8e\u201c\u725b\u76ae\u7663\u201d\u3002<\/p>\n\n\n\n
\u5c0f\u7ea2\u4e66\u5bf9\u4e8e\u201c\u79c1\u4e0b\u63a5\u5355\u201d\u6709\u7740\u4e25\u5389\u7684\u5904\u7f5a\u673a\u5236\uff0c2019\u5e74\u5c0f\u7ea2\u4e66\u5bf9\u5165\u9a7b\u5c0f\u7ea2\u4e66\u7684MCN\u673a\u6784\u8fdb\u884c\u89c4\u6574\uff0c\u8981\u6c42\u5165\u9a7b\u673a\u6784\u7f34\u7eb320\u4e07\u5143\u4eba\u6c11\u5e01\u7684\u4fdd\u8bc1\u91d1\uff0c\u5982\u679c\u5546\u4e1a\u673a\u6784\u8fdb\u884c\u201c\u79c1\u4e0b\u63a5\u5355\u201d\uff0c\u5c06\u76f4\u63a5\u6263\u966420\u4e07\u5143\u4fdd\u8bc1\u91d1\u3002\u6267\u884c\u529b\u5ea6\uff0c\u5c1a\u672a\u53ef\u77e5\u3002<\/p>\n\n\n\n
\u6709MCN\u4eba\u58eb\u5728\u65e5\u524d\u63a5\u53d7\u5168\u5929\u5019\u79d1\u6280\u91c7\u8bbf\u65f6\u8868\u793a\uff0c\u73b0\u5728\u5c0f\u7ea2\u4e66\u7684\u5546\u4e1a\u5316\u5f88\u597d\uff0c\u4f46\u662f\u4eceKOL\u548cKOC\u7684\u8d5a\u94b1\u89c4\u6a21\u6765\u770b\uff0c\u5e73\u53f0\u672c\u5e94\u8d5a\u5f97\u66f4\u591a\u3002<\/p>\n\n\n\n
\u53ef\u60f3\u800c\u77e5\u7684\u662f\uff0c\u8fd9\u6b21\u4e8b\u4ef6\u4ee5\u540e\uff0c\u5f88\u591a\u54c1\u724c\u90fd\u5728\u558a\u51a4\uff0c\u8ba4\u4e3a\u5e73\u53f0\u5b58\u5728\u201c\u8bef\u4f24\u201d\u3002\u90e8\u5206\u88ab\u5c01\u7981\u7684\u54c1\u724c\u5bf9\u5a92\u4f53\u8868\u793a\uff0c\u81ea\u5bb6\u5728\u5c0f\u7ea2\u4e66\u53d1\u5e03\u7684\u6240\u6709\u5546\u4e1a\u5185\u5bb9\u90fd\u8d70\u5b8c\u4e86\u6b63\u89c4\u6d41\u7a0b\u3002\u5728\u524d\u4e24\u5929\u805a\u7f8e\u4e3d\u7684\u62a5\u9053\u4e2d\uff0c\u6709\u88ab\u5c01\u7981\u54c1\u724c\u7684\u8d1f\u8d23\u4eba\u8868\u793a\uff0c\u53ef\u80fd\u5b58\u5728\u8bc6\u522b\u7b14\u8bb0\u7684\u65b0\u6a21\u578b\u5bf9\u54c1\u724c\u9020\u6210\u4e86\u201c\u8bef\u4f24\u201d\u3002<\/p>\n\n\n\n
\u7531\u4e8e\u6574\u4e2a\u5e73\u53f0\u672c\u8eab\u7684\u201c\u79cd\u8349\u201d\u6027\u8d28\uff0c\u5982\u679c\u771f\u5982\u5c0f\u7ea2\u4e66\u8981\u6c42\u5404\u5927MCN\u673a\u6784\u7684\u90a3\u6837\uff0c\u8981\u572812\u670831\u65e5\u524d\u5c06\u5e73\u53f0\u4e0a\u7684\u8f6f\u6587\u7387\u964d\u4f4e\u52300%\uff0c\u8fd9\u4e2a\u76ee\u6807\u5f88\u53ef\u80fd\u6c38\u8fdc\u4e5f\u65e0\u6cd5\u5b9e\u73b0\u3002<\/p>\n\n\n\n
\u771f\u5047\u79cd\u8349\u7684\u535a\u5f08<\/h1>\n\n\n\n
\u5bf9\u4e8e\u5c0f\u7ea2\u4e66\u800c\u8a00\uff0c\u8fd9\u6b21\u6574\u6cbb\u771f\u7684\u53ef\u4ee5\u89e3\u51b3\u865a\u5047\u8425\u9500\u7684\u95ee\u9898\u5417\uff1f\u8fd9\u53ef\u80fd\u6c38\u8fdc\u662f\u4e00\u4e2a\u95ee\u53f7\uff0c\u6bd5\u7adf\u4f5c\u4e3a\u4e00\u4e2a\u201c\u79cd\u8349\u201d\u5e73\u53f0\uff0c\u771f\u5b9e\u4f53\u9a8c\u548c\u201c\u865a\u5047\u8425\u9500\u201d\u4e4b\u95f4\u7684\u754c\u9650\u975e\u5e38\u6a21\u7cca\u3002<\/p>\n\n\n\n
\u201c\u6bd4\u5982\u6211\u81ea\u5df1\u4e70\u7684\u62a4\u80a4\u54c1\u7528\u5b8c\u4e4b\u540e\u5728\u5c0f\u7ea2\u4e66\u4e0a\u79cd\u8349\uff0c\u548c\u54c1\u724c\u7ed9\u6211\u5bc4\u6765\u7684\u62a4\u80a4\u54c1\u7528\u5b8c\u4e4b\u540e\u5728\u5c0f\u7ea2\u4e66\u79cd\u8349\uff0c\u5e73\u53f0\u600e\u4e48\u8bc6\u522b\u4e24\u8005\u4e4b\u95f4\u7684\u533a\u522b\uff1f\u201d\u4e00\u540d\u5c0f\u7ea2\u4e66\u7528\u6237\u5bf920\u793e\u63d0\u5230\u3002<\/p>\n\n\n\n
\u6b64\u524d\u5c0f\u7ea2\u4e66\u5b98\u65b9\u5bf9\u4e8e\u865a\u5047\u8425\u9500\u7684\u5224\u65ad\u975e\u5e38\u4f9d\u8d56\u4e8e\u5173\u952e\u8bcd\u89e6\u53d1\u548c\u4eba\u5de5\u5ba1\u6838\uff0c\u5f88\u591a\u65f6\u5019\u5bf9\u4e8e\u865a\u5047\u8425\u9500\u7684\u5224\u65ad\u5176\u5b9e\u5e76\u6ca1\u6709\u90a3\u4e48\u51c6\u786e\uff0c\u6709\u7d20\u4eba\u535a\u4e3b\u66fe\u541120\u793e\u53cd\u6620\uff0c\u81ea\u5df1\u5728\u8d85\u5e02\u4e70\u7684\u4ea7\u54c1\u5206\u4eab\u4e5f\u4f1a\u88ab\u5224\u5b9a\u4e3a\u5e7f\u544a\uff0c\u800c\u4e14\u65e0\u6cd5\u7533\u8bc9\u3002<\/p>\n\n\n\n
\u65e0\u6cd5\u7cbe\u51c6\u8bc6\u522b\u771f\u5b9e\u79cd\u8349\u5185\u5bb9\uff0c\u5e76\u5c06\u771f\u6b63\u4f18\u8d28\u7684\u5185\u5bb9\u63a8\u8350\u7ed9\u7528\u6237\uff0c\u8fd9\u4e00\u76f4\u662f\u5c0f\u7ea2\u4e66\u7684\u4e00\u5927\u56f0\u5883\u3002<\/p>\n\n\n\n
\u4ee5\u524d\u6587\u63d0\u5230\u7684PR\u5185\u5bb9\u4e3a\u4f8b\uff0c\u57fa\u672c\u4e0a\u6240\u6709\u5185\u5bb9\u5e73\u53f0\u90fd\u4f1a\u5b58\u5728\u7c7b\u4f3c\u7684\u5185\u5bb9\uff0c\u4f46\u662f\u7531\u4e8e\u5185\u5bb9\u5e73\u53f0\u672c\u8eab\u7684\u6027\u8d28\uff0c\u8ba9\u8fd9\u4e00\u7c7b\u5185\u5bb9\u51e0\u4e4e\u65e0\u6cd5\u8fdb\u5165\u6d41\u91cf\u6c60\uff0c\u4e0d\u4f1a\u88ab\u63a8\u8350\u7ed9\u7528\u6237\u3002<\/p>\n\n\n\n
\u6bd4\u5982\u5728\u4eca\u65e5\u5934\u6761\uff0c\u5373\u4f7f\u662f\u6709\u5f88\u591a\u7c89\u4e1d\u7684\u8d26\u53f7\uff0c\u4ed6\u4eec\u6240\u53d1\u5e03\u7684PR\u7c7b\u7684\u201c\u901a\u7a3f\u201d\u57fa\u672c\u65e0\u6cd5\u83b7\u5f97\u4efb\u4f55\u6d41\u91cf\uff0c\u56e0\u4e3a\u8fd9\u4e00\u7c7bPR\u7a3f\u4ef6\u548c\u5e38\u89c4\u62a5\u9053\u6709\u7740\u5f88\u5927\u533a\u522b\uff0c\u7b97\u6cd5\u53ef\u4ee5\u8f7b\u6613\u8bc6\u522b\u51fa\u5e38\u89c4\u62a5\u9053\u548cPR\u7c7b\u7a3f\u4ef6\u3002<\/p>\n\n\n\n
\u518d\u6bd4\u5982\u5728\u77e5\u4e4e\uff0c\u540c\u6837\u7684PR\u7a3f\u4e5f\u5f88\u96be\u88ab\u63a8\u8350\u7ed9\u66f4\u591a\u7528\u6237\uff0c\u56e0\u4e3a\u6574\u4e2a\u5e73\u53f0\u7684\u5185\u5bb9\u63a8\u8350\u673a\u5236\u9ad8\u5ea6\u4f9d\u8d56\u4e8e\u201c\u8d5e\u540c\u201d\uff0c\u540c\u8d28\u5316\u7684PR\u7c7b\u7a3f\u4ef6\u5f88\u96be\u83b7\u5f97\u7528\u6237\u9ad8\u8d5e\u3002<\/p>\n\n\n\n
\u4f46\u662f\u5728\u5c0f\u7ea2\u4e66\uff0c\u5f53\u5e73\u53f0\u672c\u8eab\u5c31\u4ee5\u201c\u79cd\u8349\u201d\u4e3a\u6807\u7b7e\u65f6\uff0c\u5176\u771f\u5b9e\u7684\u5185\u5bb9\u6c60\u5c31\u5929\u7136\u5e26\u6709\u4e09\u5206\u201c\u8f6f\u5e7f\u201d\u5c5e\u6027\uff0c\u8f6f\u6587\u3001\u5e7f\u544a\u3001PR\u7c7b\u7a3f\u4ef6\u548c\u771f\u5b9e\u7528\u6237\u79cd\u8349\u4e4b\u95f4\u53ef\u80fd\u5c31\u6ca1\u6709\u90a3\u4e48\u754c\u9650\u5206\u660e\u4e86\u3002\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u7b97\u6cd5\u5176\u5b9e\u662f\u5f88\u96be\u7cbe\u51c6\u8bc6\u522b\u51fa\u4ec0\u4e48\u662f\u771f\u5b9e\u7528\u6237\u5206\u4eab\uff0c\u4ec0\u4e48\u662f\u865a\u5047\u8425\u9500\u7684\u3002<\/p>\n\n\n\n
\u4e0d\u8fc7\u8fd9\u6b21\u5185\u5bb9\u6cbb\u7406\u7684\u4e00\u4e2a\u8fdb\u6b65\u4e4b\u5904\u4fbf\u5728\u4e8e\uff0c\u5c0f\u7ea2\u4e66\u8fdb\u4e00\u6b65\u8fed\u4ee3\u4e86\u8bc6\u522b\u865a\u5047\u5185\u5bb9\u7684\u6a21\u578b\uff0c\u4e0d\u518d\u53ea\u662f\u4f9d\u8d56\u4e8e\u5173\u952e\u8bcd\u548c\u4eba\u5de5\u8bc6\u522b\u3002<\/p>\n\n\n\n
\u53bb\u5e749\u6708\uff0c\u5c0f\u7ea2\u4e66\u6b63\u5f0f\u542f\u52a8\u201c\u5544\u6728\u9e1f\u201d\u8ba1\u5212\uff0c\u9488\u5bf9\u865a\u5047\u63a8\u5e7f\u5185\u5bb9\u8fdb\u884c\u201c\u591a\u7ef4\u5ea6\u7b97\u6cd5\u6a21\u578b+\u4eba\u5de5\u5ba1\u6838\u201d\u53cc\u91cd\u6392\u67e5\uff0c\u5c31\u5728\u4e0a\u4e2a\u6708\uff0c\u5544\u6728\u9e1f\u8ba1\u5212\u521a\u521a\u4e0a\u7ebf\u4e86\u300c\u7b14\u8bb0\u54c1\u724c\u8bc6\u522b\u65b0\u6a21\u578b\u300d\uff0c\u8be5\u6a21\u578b\u901a\u8fc7\u5bf9\u54c1\u724c\u548c\u63a8\u5e7f\u7b14\u8bb0\u7684\u5173\u8054\u5173\u7cfb\u8fdb\u884c\u76d1\u63a7\uff0c\u8bc6\u522b\u548c\u6253\u51fb\u793e\u533a\u865a\u5047\u63a8\u5e7f\u884c\u4e3a\u3002<\/p>\n\n\n\n
<\/p>\n\n\n\n
\u5c0f\u7ea2\u4e66\u53bb\u5e74\u4e0a\u7ebf\u7684\u201c\u5544\u6728\u9e1f\u201d\u8ba1\u5212\u3002\u56fe\u7247\u6765\u6e90\uff1a\u5b98\u65b9\u5ba3\u4f20\u56fe<\/p>\n\n\n\n
\u636e\u5c0f\u7ea2\u4e66\u65b9\u9762\u900f\u9732\uff0c\u622a\u6b6212\u670810\u65e5\uff0c\u65b0\u6a21\u578b\u7d2f\u8ba1\u8bc6\u522b\u5e76\u6253\u51fb\u865a\u5047\u63a8\u5e7f\u7b14\u8bb0\u767e\u4e07\u4f59\u7bc7\uff0c\u865a\u5047\u63a8\u5e7f\u8d26\u53f71572\u4e2a\uff0c\u5bf957\u4e2a\u865a\u5047\u63a8\u5e7f\u54c1\u724c\u8fdb\u884c\u6c9f\u901a\u6559\u80b2\u3002\u76ee\u524d\u5c1a\u4e0d\u6e05\u695a\uff0c\u6b64\u6b21\u88ab\u5c01\u7981\u768429\u4e2a\u54c1\u724c\uff0c\u662f\u5426\u548c\u6b64\u524d\u88ab\u6c9f\u901a\u6559\u80b2\u768457\u4e2a\u54c1\u724c\u91cd\u5408\u3002<\/p>\n\n\n\n
\u4f46\u662f\u4e0d\u7ba1\u6a21\u578b\u5982\u4f55\u8fed\u4ee3\uff0cKOL\u548cKOC\u80cc\u540e\u7684\u201c\u52a8\u673a\u201d\u59cb\u7ec8\u662f\u7b97\u6cd5\u65e0\u6cd5\u8bc6\u522b\u7684\uff0c\u4e00\u7bc7\u79cd\u8349\u7b14\u8bb0\u5230\u5e95\u662f\u771f\u5b9e\u7684\u8fd8\u662f\u865a\u5047\u7684\uff0c\u5230\u5e95\u6709\u6ca1\u6709\u6536\u54c1\u724c\u65b9\u7684\u94b1\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4f9d\u65e7\u662f\u4e2a\u859b\u5b9a\u8c14\u7684\u8c1c\u9898\u3002<\/p>\n\n\n\n
\u5e73\u53f0\u6cbb\u7406\u7684\u76ee\u6807\uff0c\u662f\u4e3a\u4e86\u6574\u4f53\u4f18\u5316\u5185\u5bb9\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u9664\u4e86\u56f4\u8ffd\u5835\u622a\u52a3\u8d28\u5185\u5bb9\uff0c\u4ece\u4ea7\u54c1\u8bbe\u8ba1\u4e0a\u8ba9\u793e\u533a\u6574\u4f53\u4ea7\u751f\u826f\u5e01\u6548\u5e94\u66f4\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u5728\u6301\u7eed\u6253\u51fb\u540c\u8d28\u5316\u5185\u5bb9\u7684\u540c\u65f6\uff0c\u5c0f\u7ea2\u4e66\u53ef\u80fd\u7ec8\u7a76\u9700\u8981\u5b66\u4f1a\u5982\u4f55\u4e0e\u201c\u8425\u9500\u201d\u5185\u5bb9\u5171\u5b58\uff0c\u65e2\u8981\u9632\u6b62\u4f4e\u8d28\u5185\u5bb9\u5145\u65a5\u793e\u533a\u9a71\u79bb\u7528\u6237\uff0c\u4e5f\u8981\u907f\u514d\u8fd0\u52a8\u5f0f\u7684\u6e05\u7406\u8bef\u4f24\u5927\u91cf\u8170\u90e8\u548c\u5c3e\u90e8\u521b\u4f5c\u8005\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5c0f\u7ea2\u4e66\u6b63\u5728\u5bf9\u5e73\u53f0\u4e0a\u865a\u5047\u5185\u5bb9\u8fdb\u884c\u65b0\u4e00\u8f6e\u201c\u6e05\u6d17\u201d\uff0c\u968f\u774029\u5bb6\u54c1\u724c\u88ab\u5c01\u7981\uff0c\u8fd9\u4e00\u6b21\u7684\u6cbb\u7406\u903b\u8f91\uff0c\u4ece\u6574\u6cbb\u4ea7\u4e1a\u94fe\u672b\u7aef\u7684\u865a\u5047\u7b14\u8bb0\uff0c\u5230\u4ea7\u4e1a\u94fe\u4e0a\u6e38\u3001\u53d1\u5e03\u8f83\u591a\u865a\u5047\u7b14\u8bb0\u7684\u54c1\u724c\u3002 12\u670816\u65e5\uff0c\u6709\u7528\u6237\u53d1\u73b0\uff0c\u2026<\/p>\n","protected":false},"author":2,"featured_media":53488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3706],"tags":[3575],"special":[],"class_list":["post-53487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xiaohongshu","tag-3575","entry"],"views":36950,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/53487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=53487"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/53487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/53488"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=53487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=53487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=53487"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=53487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}