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\u4f60\u76f8\u4e2d\u4e00\u4f4d\u7f8e\u5973\u6216\u5e05\u54e5\u7684\u65f6\u5019\uff0c\u4f1a\u53bb\u7422\u78e8\u62c9\u65b0\uff1a\u521d\u6b21\u89c1\u9762\uff0c\u7559\u4e2a\u5fae\u4fe1\u3002<\/p>\n

\u7136\u540e\u4f60\u6bcf\u5929\u300c\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u300d\uff0c\u523b\u610f\u5f15\u5bfcTA\u53d1\u73b0\u4f60\u7684\u597d\uff0c\u4ece\u5f31\u5173\u7cfb\u8f6c\u5316\u5230\u604b\u7231\u5173\u7cfb\uff0c\u518d\u53bb\u6c11\u653f\u5c40\u6d1e\u623f\u82b1\u70db\u591c\u3002<\/p>\n

\u9886\u8bc1\u4e4b\u540e\uff0c\u5c31\u662f\u6d77\u67af\u77f3\u70c2\uff0c\u8fd9\u65f6\u5019\u7684TA\u624d\u771f\u6b63\u662f\u4f60\u7684\u300c\u7559\u5b58\u7528\u6237\u300d\uff0c\u6d41\u5931\u7684\u6982\u7387\u5f88\u5c0f\uff0c\u8981\u505a\u4e00\u8f88\u5b50\u7684\u751f\u547d\u5468\u671f\u3002<\/p>\n

\u95ee\u9898\u6765\u4e86\uff0c\u6211\u4eec\u600e\u4e48\u7ef4\u6301\u8fd9\u767e\u5e74\u597d\u5408\uff1f<\/p>\n

\u7b54\u6848\u662f\u505a\u7559\u5b58\u3002<\/p>\n

\u8981\u60f3\u4e00\u8f88\u5b50\u4e0d\u79bb\u4e0d\u5f03\u4e0d\u6d41\u5931\uff08\u79bb\u5a5a\uff09\uff0c\u4f60\u60f3\u60f3\uff0c\u9760\u8fd0\u8425\u7684\u8fd9\u4e9b\u5957\u8def\uff1f\u4e09\u5206\u6c34\uff0c\u4e03\u5206\u5b9e\uff1f\u5929\u5929\u7528\u624b\u6bb5\uff1f<\/p>\n

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\u6240\u4ee5\uff0c\u641e\u61c2\u4e86\u4ec0\u4e48\u662f\u771f\u6b63\u7684\u300c\u7559\u5b58\u7528\u6237\u300d\uff0c\u5c31\u660e\u767d\u4e86\u8fd0\u8425\u505a\u4e0d\u4e86\u7559\u5b58\u7684\u539f\u56e0\u3002\u8fd0\u8425\u80fd\u5c06\u4f60\u8f6c\u5316\u5230\u6c11\u653f\u5c40\u6d1e\u623f\u82b1\u70db\uff0c\u5374\u65e0\u6cd5\u505a\u51fa\u767e\u5e74\u597d\u5408\u7684\u6548\u679c\u3002<\/p>\n

\u597d\uff0c\u7406\u89e3\u4e86\u4ec0\u4e48\u662f\u8fd0\u8425\uff0c\u4ec0\u4e48\u662f\u7559\u5b58\u7528\u6237\u4e4b\u540e\uff0c\u6211\u4eec\u901a\u8fc7AARRR\u6a21\u578b<\/a><\/span>\u6765\u7b80\u5355\u8bb2\u89e3\u4e00\u4e0b\u8fd0\u8425\u4eba\u7684\u4e09\u5927\u804c\u8d23\uff0c\u4f1a\u8ba9\u4f60\u8111\u6d1e\u5927\u5f00\u3002<\/p>\n

\/\/\u8fd0\u8425\u4eba\u7684\u4e09\u5927\u804c\u8d23<\/p>\n

\u5148\u770b\u4e00\u5f20\u56fe\uff1a<\/p>\n

\u89e3\u8bfb\uff1a\u6839\u636eAARRR\u6a21\u578b\u6765\u5212\u5206\u804c\u8d23\uff0c\u83b7\u53d6\u3001\u6fc0\u6d3b\u3001\u8425\u6536\u9636\u6bb5\uff0c\u662f\u8fd0\u8425\u7684\u4e3b\u6218\u573a\u3002\u7559\u5b58\u9636\u6bb5\uff0c\u4ea7\u54c1\u4e0a\u9635\uff0c\u8fd0\u8425\u819d\u4e0b\u6253\u6742\u3002<\/p>\n

\/\/\u62c9\u65b0<\/p>\n

\u62c9\u65b0\u5f88\u5bb9\u6613\u7406\u89e3\uff1a\u901a\u8fc7\u5b9a\u4f4d\u3001\u6295\u653e\u3001\u521b\u610f\u7b49\u624b\u6bb5\u6765\u653e\u9975\u6355\u6d41\u91cf\u3002<\/p>\n

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1\u3001\u6e20\u9053\u7b5b\u9009\uff0c\u5176\u5b9e\u5c31\u662f\u5b9a\u4f4d\u5173\u7cfb\uff0c\u6bd4\u5982\u6211\u59d3\u97e9\uff0c\u4f60\u4e5f\u59d3\u97e9\uff0c\u8fd9\u5173\u7cfb\u5c31\u627e\u5230\u4e86\uff1b\u4f60\u53eb\u97e9\u5229<\/a><\/span>\u6211\u4e5f\u53eb\u97e9\u5229\uff0c\u4e0d\u5f97\u4e86\uff0c\u6211\u4eec\u7684\u59d3\u540d\u662f\u53cc\u80de\u80ce\u5173\u7cfb\uff0c\u4f60\u662f\u6211\u5144\u5f1f\u5440\uff0c\u4e00\u4e0b\u5b50\u62c9\u8fd1\u611f\u60c5\uff0c\u5f3a\u5173\u7cfb\u6210\u7acb\u3002<\/p>\n

2\u3001\u8bbe\u8ba1\u6d41\u7a0b\uff0c\u62c9\u65b0\u7684\u6df1\u5c42\u542b\u4e49\u5728\u4e8e\u300c\u65b0\u300d\u5b57\u3002\u5f88\u591a\u4eba\u505a\u62c9\u65b0\uff0c\u53ea\u628a\u7528\u6237\u9a97\u8fc7\u6765\u5c31\u884c\u4e86\uff0c\u4e0d\u7ba1\u7528\u6237\u6b7b\u6d3b\uff0c\u8fd9\u662f\u4e0d\u5bf9\u7684\uff0c\u5b8c\u5168\u7684kpi\u5bfc\u5411\u3002\u6211\u5728\u7ed9\u5c0f\u5bc6\u5708\u505a\u62c9\u65b0\u7684\u65f6\u5019\uff0c\u6d41\u7a0b\u8bbe\u8ba1\u6700\u590d\u6742\u7684\u5730\u65b9\u5728\u6587\u7ae0\u5185\u5bb9\u4e0a\uff0c\u6211\u6587\u7ae0\u5199\u7684\u5f88\u957f\uff0c\u8fd9\u51e0\u5929\u5168\u662f10000\u591a\u5b57\u7684\u5199\u3002\u5728\u6211\u7684\u8c0b\u5212\u91cc\uff0c\u5982\u679c\u4f60\u80fd\u628a\u6211\u7684\u6587\u7ae0\u4ece\u5934\u5230\u811a\u8bfb\u5b8c\uff0c\u6211\u8ba4\u4e3a\u4f60\u662f\u6211\u7684\u6838\u5fc3\u7c89\u4e1d\uff0c\u52a0\u5165\u5c0f\u5bc6\u5708\u4e4b\u540e\u624d\u4e0d\u4f1a\u5927\u89c4\u6a21\u6d41\u5931\u3002\u6211\u628a\u8282\u6d41\u653e\u5728\u4e86\u62c9\u65b0\u73af\u8282\uff0c\u7701\u5374\u4e86\u6211\u53ec\u56de\u6c89\u9ed8\u7528\u6237\u7684\u6210\u672c\u3002\u6240\u4ee5\uff0c\u62c9\u65b0\u7684\u300c\u65b0\u300d\u5b57\u7684\u672c\u8d28\u662f\u65b0\u7684\u300c\u7559\u5b58\u7528\u6237\u300d\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u65b0\u6d41\u91cf\u3002\u7b97\u6210\u672c\u7684\u65f6\u5019\uff0c\u4e5f\u4e0d\u80fd\u62ffUV\u3001\u6ce8\u518c\u7528\u6237\u7b49\u6765\u8ba1\u7b97\uff0c\u800c\u8981\u4ee5\u7559\u5b58\u7528\u6237\u7684\u6807\u51c6\u6765\u8ba1\u91cf\u3002<\/p>\n

3\u3001\u81ea\u52a9\u62c9\u65b0\uff0c\u8fd9\u662f\u4e00\u4e2a\u65b0\u6982\u5ff5\uff0c\u6709\u4e24\u79cd\u65b9\u6cd5\u3002\u6211\u505a\u5728\u7ebf\u6559\u80b2\u7684\u65f6\u5019\uff0c\u81ea\u5efacps\u7cfb\u7edf\uff0c\u90a3\u4e9b\u6709\u53d8\u73b0\u6b32\u671b\u7684\u4e2a\u4eba\u7ad9\u957f\u6216\u793e\u7fa4\u4e3b\uff0c\u53ea\u9700\u8981\u6ce8\u518c\u5e73\u53f0\u53d6\u4e00\u4e2a\u63a8\u5e7f\u4ee3\u7801\u5c31\u53ef\u4ee5\u4e86\uff0c\u76d1\u63a7\u5230A\u7528\u6237\u662f\u4ece\u4f60\u90a3\u91cc\u6765\u7684\uff0c\u6211\u5c31\u7ed9\u4f60\u9ad8\u63d0\u6210\uff0c\u5145\u5206\u8c03\u52a8\u4e86\u4e2d\u5c0f\u7ad9\u957f\u7684\u53d8\u73b0\u6b32\u671b\uff0c\u62c9\u8fc7\u6765\u7684\u7528\u6237\u8f6c\u5316\u7387\u4e5f\u5f88\u9ad8\u3002\u53e6\u4e00\u4e2a\u5c31\u662f\u73b0\u5728\u6d41\u884c\u7684\u5206\u4eab\u63a8\u8350\uff08AARRR\u91cc\u7684\u4f20\u64ad\uff09\u3002\u8fd9\u662f\u76ee\u524d\u62c9\u65b0\u5c4a\u6700\u4f4e\u6210\u672c\u7684\u7b56\u7565\u3002\u901a\u8fc7\u597d\u7684\u5185\u5bb9\u6216\u53e3\u7891\uff0c\u8ba9\u7528\u6237\u5206\u4eab\u6765\u6253\u901a\u62c9\u65b0\u547d\u8109\u3002\u5f53\u7136\uff0c\u4e00\u822c\u505a\u5206\u4eab\u62c9\u65b0\uff0c\u90fd\u5728\u7559\u5b58\u7528\u6237\u7684\u6c60\u5b50\u91cc\u505a\u3002<\/p>\n

\/\/\u8f6c\u5316<\/p>\n

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\u8425\u6536\u9636\u6bb5\uff0c\u8fd0\u8425\u7684\u804c\u8d23\u4f9d\u7136\u662f\uff1a\u8f6c\u5316<\/p>\n

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\u90a3\u4e48\uff0c\u5728\u8425\u6536\u9636\u6bb5\uff0c\u8fd0\u8425\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u62ff\u793e\u4ea4APP\u6765\u8bf4\uff0c\u4e00\u822c\u6709\u4e24\u4ef6\u5927\u4e8b\uff1a\u8f6c\u5316\u4e3a\u4f20\u64ad\u5927\u4f7f\uff08\u76ee\u7684\u662f\u4f4e\u6210\u672c\u62c9\u65b0\uff09\u3001\u8f6c\u5316\u4e3a\u65e5\u6d3b\u3002<\/p>\n

1\u3001\u4f20\u64ad\uff0c\u8fd0\u8425\u5728\u505a\u4f20\u64ad\u7684\u65f6\u5019\uff0c\u5e38\u72af\u4e00\u4e2a\u9519\u8bef\uff0c\u5c31\u662f\u9009\u4e0d\u597d\u76ee\u6807\u7528\u6237\uff0c\u5373\u6211\u4eec\u8981\u9009\u62e9\u91cd\u70b9\u8fd0\u8425\u54ea\u90e8\u5206\u7528\u6237\uff0c\u80fd\u8ba9\u4f20\u64ad\u6548\u679c\u6700\u5927\u5316\u3002<\/p>\n

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2\u3001\u65e5\u6d3b\uff0c\u4e00\u822c\u4eba\u7406\u89e3\u7684\u8425\u6536\u5c31\u662f\u8d5a\u94b1\uff0c\u7535\u5546\u5f88\u597d\u7406\u89e3\uff0c\u4f46\u662f\u793e\u4ea4\u7c7b\u4ea7\u54c1\uff0c\u4e0d\u53d8\u73b0\u7528\u6237\uff0c\u90a3\u8425\u6536\u662f\u5565\u3002\u73b0\u5b9e\u4e2d\uff0c\u4f60\u8001\u677f\u6216\u9886\u5bfc\u95ee\u4f60\u6700\u591a\u7684\u662f\u4ec0\u4e48\uff1f\u300c\u4eca\u5929\u65e5\u6d3b\u505a\u4e86\u591a\u5c11\u4e86\uff1f\u300d\u300c\u6628\u5929\u65e5\u6d3b\u73af\u6bd4\u589e\u957f\u591a\u5c11\uff1f\u300d\u8fd9\u4e9b\u8bdd\u8ba9\u4eba\u7d27\u5f20\uff0c\u662f\u5927\u591a\u6570\u8fd0\u8425\u4eba\u6700\u4e0d\u613f\u542c\u5230\u7684\u300c\u91d1\u53e5\u300d\u3002<\/p>\n

\u591a\u6570\u793e\u4ea4\u7c7bAPP\u7684\u8425\u6536\u4f1a\u53d8\u6210\u8425\u6536DAU\u3002\u6709\u5fc3\u7684\u540c\u5b66\u4f1a\u628a\u65e5\u6d3b\u8d27\u5e01\u5316\uff0c\u5373\u4e00\u4e2a\u65e5\u6d3b\u503c\u591a\u5c11\u94b1\uff0c\u8fd9\u6837\u66f4\u5bb9\u6613\u7406\u89e3\u3002GA\u91cc\u9762\u6709\u4e2a\u9875\u9762\u8d27\u5e01\u5316\u7684\u529f\u80fd\u5c31\u662f\u8fd9\u6837\u7684\u539f\u7406\uff0c\u8001\u677f\u6bd5\u7adf\u90fd\u5bf9\u94b1\u611f\u5174\u8da3\u3002DAU\u8d27\u5e01\u5316\u540e\uff0c\u8f6c\u5316\u8fd9\u4e2a\u6982\u5ff5\u81ea\u7136\u5c31\u7406\u89e3\u4e86\uff0c\u4e00\u4e2aDAU\u7c7b\u6bd4\u4e00\u6b21\u4e0b\u5355\u8f6c\u5316\u3002<\/p>\n

\/\/\u5ef6\u957f\u751f\u547d\u5468\u671f<\/p>\n

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\u7559\u5b58\u7528\u6237\uff08\u8bf7\u518d\u6b21\u6ce8\u610f\u6211\u5bf9\u7559\u5b58\u7528\u6237\u7684\u5b9a\u4e49\uff09\u4e5f\u5b58\u5728\u6d41\u5931\u4e00\u8bf4\uff0c\u6240\u4ee5\u8fd0\u8425\u9664\u4e86\u8981\u5728\u6fc0\u6d3b\u9636\u6bb5\u5c06\u5927\u91cf\u7528\u6237\u8f6c\u5316\u4e3a\u7559\u5b58\u7528\u6237\u5916\uff0c\u8fd8\u6709\u4e00\u4ef6\u91cd\u8981\u7684\u4e8b\uff1a\u53ec\u56de\u3002<\/p>\n

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