\u4e9a\u6735\u521b\u59cb\u4eba\u738b\u6d77\u519b\uff0c\u66fe\u62c5\u4efb\u534e\u4f4f\u96c6\u56e2\u7684\u6267\u884c\u526f\u603b\u88c1\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/ed9f6a90228f4528a48bdcaf7d0898e3.jpg\")
<\/p>\n
\u5728\u738b\u6d77\u519b\u770b\u6765\uff0c\u9152\u5e97\u4e0d\u5e94\u8be5\u53ea\u662f\u7761\u89c9\u7684\u5730\u65b9\uff0c\u53ef\u4ee5\u6709\u66f4\u591a\u5185\u5bb9\uff1b\u4ed6\u8fd8\u4e3a\u81ea\u5df1\u53d6\u4e86\u4e00\u4e2a\u9887\u5177\u6587\u827a\u6c14\u8d28\u7684\u201c\u82b1\u540d\u201c\u2014\u2014\u8036\u5f8b\u80e4\u3002<\/p>\n
2012\u5e743\u6708\uff0c\u8036\u5f8b\u80e4\u521b\u529e\u4e2d\u7aef\u53ca\u4e2d\u9ad8\u7aef\u9152\u5e97\u54c1\u724c\u201c\u4e9a\u6735\u201d\uff0c\u5b9a\u4f4d\u4e8e \u201c\u5dee\u5f02\u5316\u5b9a\u4f4d\u4e2d\u9ad8\u7aef\u5e02\u573a\u3001\u6ee1\u8db3\u4f4f\u5bbf\u9700\u6c42\u7684\u540c\u65f6\u6ce8\u91cd\u4f53\u9a8c\u611f\u201d\u3002<\/p>\n
\u4e9a\u6735\u63d0\u51fa\u201c\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c\u201d\u7684\u6982\u5ff5\uff0c\u5728\u534e\u4f4f\u3001\u9526\u6c5f\u3001\u9996\u65c5\u4e09\u8db3\u9f0e\u7acb\u7684\u683c\u5c40\u4e0b\uff0c\u5f88\u5feb\u6210\u4e3a\u56fd\u5185\u9152\u5e97\u884c\u4e1a\u7684\u4e00\u5339\u9ed1\u9a6c\u3002<\/p>\n
\u5728\u6587\u827a\u6c14\u606f\u7684\u5f00\u7aef\u540e\uff0c\u4e9a\u6735\u4e0e\u7f51\u6613\u4e91\u97f3\u4e50\u5408\u4f5c\u4e3b\u9898\u9152\u5e97\uff0c\u6700\u7ec8\u201d\u51fa\u5708\u201c\uff0c\u4e00\u5ea6\u88ab\u89c6\u4f5c\u6700\u5177\u6587\u827a\u60c5\u6000\u7684\u9152\u5e97\u3002<\/p>\n
\u4eca\u5e746\u67088\u65e5\uff0c\u4e9a\u6735\u9152\u5e97\u5411\u7eb3\u65af\u8fbe\u514b\u53d1\u8d77IPO\u51b2\u523a\uff0c\u65e8\u5728 \u201c\u65b0\u4f4f\u5bbf\u7ecf\u6d4e\u7b2c\u4e00\u80a1\u201d\uff1b\u4e24\u4e2a\u6708\u540e\uff0c\u5176\u7b2c\u4e09\u6b21\u66f4\u65b0\u62db\u80a1\u4e66\uff0c\u8868\u660e\u6682\u672a\u653e\u5f03\u8d74\u7f8e\u4e0a\u5e02\u7684\u8ba1\u5212\u3002<\/p>\n
\u8fd9\u5e76\u975e\u4e9a\u6735\u9996\u6b21\u51b2\u523aIPO\uff0c\u4e9a\u6735\u9152\u5e97\u66fe\u8c0b\u6c42\u767b\u9646A\u80a1\uff0c\u4f46\u5728\u4e0a\u5e02\u8f85\u5bfc\u540e\u7ec8\u6b62\u4e86A\u80a1\u4e0a\u5e02\u8ba1\u5212\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/767212ba73bd4e3ebd8fcaeef5d0f79d.jpg\")
<\/p>\n
\u6700\u65b0\u62db\u80a1\u4e66\u62ab\u9732\uff0c\u738b\u6d77\u519b\uff08\u5373\u8036\u5f8b\u80e4\uff09\u6301\u80a127.1%\uff0c\u4e3a\u4e9a\u6735\u7684\u7b2c\u4e00\u5927\u80a1\u4e1c\uff1b\u643a\u7a0b\u96c6\u56e2\u6301\u80a112.8%\uff0c\u4e3a\u5176\u7b2c\u56db\u5927\u80a1\u4e1c\u3002<\/p>\n
\u62db\u80a1\u4e66\u663e\u793a\uff0c\u4e9a\u6735\u9152\u5e972019\u5e74\u30012020\u5e74\u7684\u8425\u6536\u5206\u522b\u4e3a15.671\u4ebf\u5143\u300115.666\u4ebf\u5143\uff0c\u57fa\u672c\u6301\u5e73\uff1b2021\u4e0a\u534a\u5e74\uff0c\u5176\u8425\u65369.90\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f45.45%\u3002<\/p>\n
2020\u5e74\u51c0\u5229\u6da6\u4e3a0.38\u4ebf\u5143\uff0c\u540c\u6bd4\u4e0b\u6ed137.8%\uff1b2020\u4e0a\u534a\u5e74\u4e8f\u635f1.02\u4ebf\u5143\uff0c\u57282021\u4e0a\u534a\u5e74\u51c0\u5229\u6da60.71\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f169.6%\u3002<\/p>\n
\u5c3d\u7ba1\u8425\u6536\u3001\u51c0\u5229\u53cc\u53cc\u56de\u8f6c\uff0c\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u53d1\u73b0\u4e9a\u6735\u7684\u8d1f\u503a\u60c5\u51b5\u5e76\u672a\u597d\u8f6c\uff1a2019\u5e74\u30012020\u5e74\u548c2021\u4e0a\u534a\u5e74\uff0c\u5176\u603b\u8d1f\u503a\u5206\u522b\u4e3a11.20\u4ebf\u5143\u300114.20\u4ebf\u5143\u548c16.59\u4ebf\u5143\uff1b\u540c\u671f\uff0c\u5176\u8d1f\u503a\u7387\u9ad8\u8fbe67.9%\u300171.5%\u548c76.9%\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/be6b8fc1979b45aa85bc1909f118357c.jpg\")
<\/p>\n
\u5bf9\u6bd4\u9152\u5e97\u884c\u4e1aA\u80a1\u4e0a\u5e02\u516c\u53f8\uff0c\u5e73\u5747\u8d1f\u503a\u7387\u7ea6\u4e3a50%\u3002<\/p>\n
\u5728\u6700\u65b0\u7248\u7684\u62db\u80a1\u4e66\u4e2d\uff0c\u4e9a\u6735\u4e5f\u62ab\u9732\u5176\u4e0e\u80a1\u4e1c\u643a\u7a0b\u5728\u9152\u5e97\u9884\u8ba2\u4e1a\u52a1\u4e0a\u7684\u6700\u65b0\u5173\u8054\u65b9\u4ea4\u6613\uff1a\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u643a\u7a0b\u4e3a\u4e9a\u6735\u5e26\u6765\u7ea62.55\u4ebf\u5143\u7684\u9152\u5e97\u9884\u8ba2\u603b\u989d\uff0c\u540c\u6bd4\u589e\u957f274%\uff1b\u540c\u671f\uff0c\u643a\u7a0b\u5411\u4e9a\u6735\u6536\u53d61034\u4e07\u5143\u7684\u9884\u8ba2\u670d\u52a1\u8d39\uff0c\u540c\u6bd4\u589e\u52a065%\u3002<\/p>\n
\u5728\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u770b\u6765\uff0c\u5c3d\u7ba1\u4e9a\u6735\u7684\u4e1a\u7ee9\u5728\u4eca\u5e74\u4e0a\u534a\u5e74\u51fa\u73b0\u597d\u8f6c\uff0c\u4f46\u5176\u8d1f\u503a\u7387\u5374\u6301\u7eed\u8d70\u9ad8\u3002\u5f53\u4e2d\u7aef\u53ca\u4e2d\u9ad8\u7aef\u9152\u5e97\u7ade\u4e89\u52a0\u5267\uff0c\u5728\u6fc0\u70c8\u7684\u7ea2\u6d77\u7ade\u4e89\u4e2d\uff0c\u6216\u53ea\u6709\u964d\u672c\u589e\u6548\uff0c\u624d\u80fd\u4e3a\u6587\u827a\u60c5\u6000\u6740\u51fa\u4e00\u6761\u8def\u3002<\/p>\n
\u4ec5\u9760\u6587\u827a\u96be\u5438\u91d1<\/strong><\/h1>\n\u4f5c\u4e3a\u4e00\u5bb6\u6700\u6587\u827a\u3001\u6700\u4f1a\u8de8\u754c\u73a9IP\u7684\u9152\u5e97\uff0c\u4e9a\u6735\u4ee5\u4eba\u6587\u548c\u65b0\u4e2d\u4ea7\u751f\u6d3b\u65b9\u5f0f\u4e3a\u5356\u70b9\uff0c\u4e3b\u6253\u4e2d\u7aef\u53ca\u4e2d\u9ad8\u7aef\u9152\u5e97\u54c1\u724c\uff0c\u5e76\u8054\u5408\u591a\u4e2a\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c\uff08IP\uff09\u63a8\u51fa\u4e3b\u9898\u9152\u5e97\u3002<\/p>\n
\u636e\u62db\u80a1\u4e66\u663e\u793a\uff1a\u622a\u81f32021\u5e746\u6708\u5e95\uff0c\u4e9a\u6735\u65d7\u4e0b\u5171\u6709654\u5bb6\u9152\u5e97\uff0c\u5206\u5e03\u56fd\u5185135\u4e2a\u57ce\u5e02\uff0c\u5ba2\u623f\u603b\u6570\u662f7.66\u4e07\u95f4\uff1b\u7b79\u5efa\u9152\u5e97319\u5bb6\uff0c\u5ba2\u623f\u6570\u91cf\u662f3.52\u4e07\u95f4\u3002<\/p>\n
\u4e9a\u6735\u9152\u5e97\u7684\u6536\u5165\u4e3b\u8981\u7531\u4e09\u90e8\u5206\u7ec4\u6210\uff1a\u7ba1\u7406\u52a0\u76df\u9152\u5e97\u6536\u5165\uff0c\u79df\u8d41\u9152\u5e97\u6536\u5165\uff0c\u4ee5\u53ca\u96f6\u552e\u4e1a\u52a1\u6536\u5165\u548c\u5176\u4ed6\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/c8a988781e8248538785977aedd8b3b1.jpg\")
<\/p>\n
\u5177\u4f53\u6765\u770b\uff0c\u7ba1\u7406\u52a0\u76df\u9152\u5e97\u6536\u5165\u662f\u5176\u8425\u6536\u652f\u67f1\uff0c\u5728\u603b\u8425\u6536\u5360\u6bd4\u4e00\u534a\u4ee5\u4e0a\u30022019\u5e74\u30012020\u5e74\u548c2021\u4e0a\u534a\u5e74\uff0c\u6765\u81ea\u7ba1\u7406\u52a0\u76df\u9152\u5e97\u6536\u5165\u5206\u522b\u4e3a8.40\u4ebf\u5143\u30019.26\u4ebf\u5143\u548c5.61\u4ebf\u5143\uff0c\u5360\u603b\u8425\u6536\u6bd4\u4f8b\u5206\u522b\u4e3a53.6%\u300159.1%\u548c56.6%\u3002<\/p>\n
\u8fd9\u4e00\u6570\u636e\u589e\u957f\u7684\u80cc\u540e\u662f\u52a0\u76df\u9152\u5e97\u6570\u91cf\u7684\u589e\u52a0\uff1a\u4ece2019\u5e74\u7684391 \u5bb6\u589e\u957f\u52302021\u4e0a\u534a\u5e74\u7684621\u5bb6\u3002<\/p>\n
\u7b2c\u4e8c\u7c7b\u6536\u5165\u79df\u8d41\u9152\u5e97\uff08\u5373\u76f4\u8425\u6a21\u5f0f\uff09\uff0c\u8003\u8651\u52302020\u5e74\u75ab\u60c5\u5f71\u54cd\uff0c\u5404\u7c7b\u9152\u5e97\u7684\u8425\u6536\u5747\u51fa\u73b0\u4e0d\u540c\u7a0b\u5ea6\u7684\u4e0b\u6ed1\uff1a\u4e9a\u6735\u57282020\u5e74\u76f4\u8425\u6536\u5165\u4e3a4.96\u4ebf\u5143\uff0c\u8f832019\u5e74\u76846.15\u4ebf\u5143\uff0c\u4e0b\u6ed1\u4e8619%\uff1b2021\u4e0a\u534a\u5e74\uff0c\u76f4\u8425\u6536\u5165\u56de\u5347\u81f33.09\u4ebf\u5143\uff0c\u540c\u6bd4\u4e0a\u534748.47%\u3002<\/p>\n
\u4e0e\u6b64\u540c\u65f6\uff0c\u4e9a\u6735\u9152\u5e97\u7684RevPAR\uff08\u5e73\u5747\u53ef\u51fa\u79df\u5ba2\u623f\u6536\u5165\uff09\uff0c\u4ece2019\u5e74\u7684463.7\u5143\u8dcc\u52302020\u5e74\u7684334.1\u5143\uff0c\u4e0b\u6ed1\u5e45\u5ea6\u8fbe\u523028%\uff1b2021\u4e0a\u534a\u5e74\u56de\u5347\u81f3391.9\u5143\u3002<\/p>\n
\u6b64\u5916\uff0c\u5176\u5e73\u5747\u5165\u4f4f\u7387\u4ece2019\u5e74\u768483%\uff0c\u4e0b\u6ed1\u52302020\u5e74\u768467.6%\uff0c2021\u4e0a\u534a\u5e74\u56de\u5347\u81f373.2%\uff0c\u4ecd\u672a\u56de\u590d\u75ab\u60c5\u524d\u7684\u5cf0\u503c\u6c34\u5e73\u3002<\/p>\n
![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b3d0988f797745ce97604d3dcfad864f.jpg\")
<\/p>\n
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\u4ece\u4e9a\u6735\u7684\u9152\u5e97\u6536\u5165\u6765\u770b\uff0c\u5bf9\u6bd42019\u5e74\uff0c\u5176\u672a\u53d1\u751f\u660e\u663e\u589e\u5e45\uff0c\u8fd9\u4e0e\u7ffb\u4e861.5\u500d\u7684\u9152\u5e97\u6570\u91cf\u5e76\u4e0d\u5339\u914d\u3002\u4e14\u4ece\u5176RevPAR\u6570\u636e\u6765\u770b\uff0c\u4e9a\u6735\u5e76\u672a\u5b8c\u5168\u8d70\u51fa\u75ab\u60c5\u9634\u973e\u3002<\/p>\n
\u4e9a\u6735\u8ba1\u5212\u5728\u6700\u65b0\u7248\u7684\u62db\u80a1\u4e66\u62ab\u9732\uff0c\u62df\u52df\u8d44\u91d1\u989d\u7ea6\u57282.631\u4ebf\u7f8e\u5143\u81f33.031\u4ebf\u7f8e\u5143\u5de6\u53f3\uff0c\u7528\u4e8e\u6269\u5927\u5728\u4e2d\u56fd\u7684\u9152\u5e97\u7f51\u7edc\uff0c\u5bf9\u4e2d\u56fd\u9152\u5e97\u548c\u751f\u6d3b\u65b9\u5f0f\u884c\u4e1a\u6295\u8d44\u5e76\u8d2d\u7b49\uff0c\u4ece\u800c\u6293\u4f4f\u5b58\u91cf\u5e02\u573a\uff0c\u63d0\u5347\u8fde\u9501\u9152\u5e97\u6e17\u900f\u7387\u3002<\/p>\n
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\u8036\u5f8b\u80e4\u66fe\u5c06\u4e9a\u6735\u5bf9\u6807\u8fea\u58eb\u5c3c\uff0c\u628a\u9152\u5e97\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u63cf\u8ff0\u4e3a\u201c\u9152\u5e97+\u4eba\u7fa4+IP\u201d\uff0c\u5e76\u63d0\u51fa\u4e86\u6253\u9020\u4ee5\u9152\u5e97\u4e3a\u5165\u53e3\u7684\u7b2c\u56db\u7a7a\u95f4\u3002<\/p>\n
\u4e2d\u7aef\u9152\u5e97\u7684\u201c\u9c7f\u9c7c\u6e38\u620f\u201d<\/strong><\/h1>\n\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u6295\u8d44\u9152\u5e97\u8fd8\u662f\u4e00\u95e8\u597d\u751f\u610f\u5417\uff1f<\/p>\n
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\u5373\u4fbf\u4e9a\u6735\u66fe\u5ba3\u79f0\u89c4\u6a21\u5e76\u4e0d\u662f\u6700\u91cd\u8981\u7684\uff0c\u4f46\u9152\u5e97\u884c\u4e1a\u7684\u201c\u5c0f\u800c\u7f8e\u201d\uff0c\u5f80\u5f80\u9762\u4e34\u88ab\u6536\u8d2d\u7684\u7ed3\u5c40\u2014\u2014\u6854\u5b50\u6c34\u6676\u3001\u82b1\u95f4\u5802\u3001\u5f00\u5143\u7b49\u524d\u8f66\u4e4b\u9274\u72b9\u5728\u773c\u524d\u3002<\/p>\n
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1.\u300a\u8d22\u62a5\u4e4b\u540e\uff0c\u9152\u5e97\u7684\u201c\u9c7f\u9c7c\u6e38\u620f\u201d\u300b \uff0c\u7a7a\u95f4\u79d8\u63a2<\/p>\n
2.\u300a\u4e2d\u7aef\u9152\u5e97\u7b2c\u4e00\u80a1\u4eae\u4e0a\u5e02\u540e\u9996\u4efd\u6210\u7ee9\u5355\uff1a\u51c0\u5229\u8fd1\u8170\u65a9\u300b\uff0c\u534e\u590f\u65f6\u62a5<\/p>\n
3.\u300a\u4e09\u6b21\u4e0a\u5e02\u6298\u621f\uff1a\u201c\u6f29\u6da1\u201d\u4e2d\u7684\u4e9a\u6735\u300b\uff0c\u5a92\u4f53\u8bad\u7ec3\u8425<\/p>\n
4.\u300a\u201c\u7a7f\u900f\u201d\u4e09\u5927\u9152\u5e97Q3\u8d22\u62a5\uff0c\u4e2d\u7aef\u9152\u5e97\u79f0\u738b\u300b\uff0c\u54c1\u6a59\u65c5\u6e38<\/a><\/span><\/p>\n
\u4f5c\u8005\/\u79c0\u4e00 \u80e1\u4e0d\u77e5 \u5fae\u57a3<\/p>\n
\u6392\u7248\/\u827a\u99a8<\/p>\n
\u51fa\u54c1\/\u4e0d\u4e8c\u7814\u7a76<\/p>\n","protected":false},"excerpt":{"rendered":"
<\/p>\n<\/p>\n![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/5a2ab5277431423d9ff38cbfe2391424.jpg\")
<\/p>\n![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/57506ee6dde9461e95662dfc34eac3e8.jpg\")
<\/p>\n![](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b660f164a0ed4a74ad5601d9fd414ba7.jpg\")
<\/p>\n\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u6295\u8d44\u9152\u5e97\u8fd8\u662f\u4e00\u95e8\u597d\u751f\u610f\u5417\uff1f<\/p>\n
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1.\u300a\u8d22\u62a5\u4e4b\u540e\uff0c\u9152\u5e97\u7684\u201c\u9c7f\u9c7c\u6e38\u620f\u201d\u300b \uff0c\u7a7a\u95f4\u79d8\u63a2<\/p>\n
2.\u300a\u4e2d\u7aef\u9152\u5e97\u7b2c\u4e00\u80a1\u4eae\u4e0a\u5e02\u540e\u9996\u4efd\u6210\u7ee9\u5355\uff1a\u51c0\u5229\u8fd1\u8170\u65a9\u300b\uff0c\u534e\u590f\u65f6\u62a5<\/p>\n
3.\u300a\u4e09\u6b21\u4e0a\u5e02\u6298\u621f\uff1a\u201c\u6f29\u6da1\u201d\u4e2d\u7684\u4e9a\u6735\u300b\uff0c\u5a92\u4f53\u8bad\u7ec3\u8425<\/p>\n
4.\u300a\u201c\u7a7f\u900f\u201d\u4e09\u5927\u9152\u5e97Q3\u8d22\u62a5\uff0c\u4e2d\u7aef\u9152\u5e97\u79f0\u738b\u300b\uff0c\u54c1\u6a59\u65c5\u6e38<\/a><\/span><\/p>\n
\u4f5c\u8005\/\u79c0\u4e00 \u80e1\u4e0d\u77e5 \u5fae\u57a3<\/p>\n
\u6392\u7248\/\u827a\u99a8<\/p>\n
\u51fa\u54c1\/\u4e0d\u4e8c\u7814\u7a76<\/p>\n","protected":false},"excerpt":{"rendered":"