{"id":54596,"date":"2021-12-28T17:22:40","date_gmt":"2021-12-28T09:22:40","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=54596"},"modified":"2021-12-28T17:22:48","modified_gmt":"2021-12-28T09:22:48","slug":"saas%e5%85%ac%e5%8f%b8%e5%a6%82%e4%bd%95%e9%95%bf%e5%87%ba%e7%ac%ac%e4%ba%8c%e5%a2%9e%e9%95%bf%e6%9b%b2%e7%ba%bf%ef%bd%9c%e7%a7%91%e6%8a%80%e9%9b%b6%e9%a3%9ftechbites","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/54596.html","title":{"rendered":"SaaS\u516c\u53f8\u5982\u4f55\u957f\u51fa\u201c\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u201d\uff5c\u79d1\u6280\u96f6\u98dfTechBites"},"content":{"rendered":"\n<p>\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\uff0c\u6211\u4eec\u770b\u5230\u4e2d\u56fd\u5e02\u573a\u51fa\u73b0\u4e86\u4e0d\u5c11\u5b9a\u4e49\u81ea\u8eab\u54c1\u7c7b\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/saas\" title=\"SaaS\" target=\"_blank\">SaaS<\/a><\/span>\u521b\u4e1a\u516c\u53f8\uff0c\u5373\u4e3a\u5168\u7403\u5e02\u573a\u4e0a\u9996\u5148\u505a\u8fd9\u4ef6\u4e8b\u7684\u516c\u53f8\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u7684Copy-To-China\uff08\u6bd4\u5982\u4e2d\u56fdSnowflake\u3001\u4e2d\u56fdDatadog\uff09\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u8fd9\u6837\u7684\u516c\u53f8\uff0c\u521b\u59cb\u4eba\u548c\u6295\u8d44\u4eba\u6700\u5173\u5fc3\u7684\u90fd\u662f\u540c\u4e00\u4ef6\u4e8b\uff1a<strong>\u6f5c\u5728\u5e02\u573a\u7a7a\u95f4<\/strong>\uff08Total Addressable Market\uff0cTAM\uff09\u3002\u65e2\u7136\u4f60\u662f\u7b2c\u4e00\u4e2a\u505a\u8fd9\u4ef6\u4e8b\u7684\u4eba\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u60f3\u5230\u8fd9\u4e2a\u5e02\u573a\u5230\u5e95\u6709\u591a\u5927\uff0c\u5982\u679c\u4e0d\u591f\u5927\u7684\u8bdd\uff0c\u600e\u4e48\u624d\u80fd\u957f\u51fa\u7b2c\u4e8c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e6%9b%b2%e7%ba%bf\" title=\"\u589e\u957f\u66f2\u7ebf\" target=\"_blank\">\u589e\u957f\u66f2\u7ebf<\/a><\/span>\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0cShopify\u5c31\u6210\u529f\u901a\u8fc7App Store\u529f\u80fd\u5728 2020\u5e74\u83b7\u5f97\u4e86125\u4ebf\u7f8e\u91d1\u6536\u5165\uff0c\u56db\u500d\u4e8eShopify\u539f\u6709\u6536\u5165\u4f53\u91cf\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u53c2\u8003BVP\u7684Janelle TENG\u3001Elliott ROBINSON\u7684\u5206\u6790\uff0c\u7814\u7a76\u90a3\u4e9b\u5b9a\u4e49\u81ea\u8eab\u54c1\u7c7b\u7684SaaS\u521b\u4e1a\u516c\u53f8\uff0c\u662f\u5982\u4f55\u6210\u529f\u6269\u5927\u81ea\u5df1\u7684\u6f5c\u5728\u5e02\u573a\u7a7a\u95f4\uff0c\u5e76\u8fdb\u4e00\u6b65\u5de9\u56fa\u5e02\u573a\u9886\u5bfc\u5730\u4f4d\u7684\u3002<\/p>\n\n\n\n<p>\u4f18\u79c0\u7684SaaS\u516c\u53f8\u5e73\u5747\u82b1 4-8 \u5e74\u7684\u65f6\u95f4\u624d\u80fd\u8fbe\u5230 1 \u4ebf\u7f8e\u91d1ARR\uff08\u5e74\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\uff0c\u662fSaaS\u6216\u8ba2\u9605\u4e1a\u52a1\u4f7f\u7528\u7684\u5173\u952e\u6307\u6807\uff09\u7684\u91cc\u7a0b\u7891\uff0c\u4f46\u662f\u5176\u4e2d\u7684\u884c\u4e1a\u5934\u90e8\u4f01\u4e1a\u80fd\u5728 7 \u5e74\u751a\u81f3\u66f4\u77ed\u7684\u65f6\u95f4\u5185\u8de8\u8fc7 10 \u4ebf\u7f8e\u91d1ARR\u3002\u8fd9\u6837\u9661\u5ced\u7684\u8d85\u5feb\u901f\u589e\u957f\u6070\u6070\u6765\u81ea\u4e8e<strong>\u89c4\u6a21\u5316\u7684\u529b\u91cf<\/strong>\uff08\u4e91\u5e02\u573a\u7684\u7ec6\u5206\u8d5b\u9053\u5934\u90e8\u73a9\u5bb6\u5e38\u5e38\u80fd\u5360\u636e 50%\u751a\u81f3\u66f4\u591a\u7684\u5e02\u573a\u4efd\u989d\uff0c\u7b2c\u4e8c\u540d\u5f80\u5f80\u53ea\u6709\u4e0d\u523030%\uff0c\u6bd4\u5982\u4f01\u4e1a\u89c6\u9891\u4f1a\u8bae\u5e02\u573a\u4e2dZoom\u5e02\u5360\u738750%\uff0c\u5fae\u8f6fTeams\u4ec5\u4e3a21%\uff09\uff0c\u5305\u62ec\u5b9a\u4ef7\u3001\u5ba2\u6237\u8ba4\u77e5\u3001\u4eba\u624d\u5438\u5f15\u7b49\u65b9\u9762\u7684\u6b63\u5411\u5faa\u73af\uff0c\u5e2e\u52a9\u516c\u53f8\u52a0\u5927\u9886\u5148\u8eab\u4f4d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/SsqhSNZEimkfW2.png\" alt=\"SaaS\u516c\u53f8\u5982\u4f55\u957f\u51fa\u201c\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u201d\uff1f\"\/><\/figure>\n\n\n\n<p>\u90e8\u5206SaaS\u516c\u53f8ARR\u4ece100\u4e07\u7f8e\u91d1\u589e\u957f\u52301\u4ebf\u7f8e\u91d1\u6240\u9700\u5e74\u6570<\/p>\n\n\n\n<p>\u5982\u679c\u60f3\u8981\u89c4\u6a21\u5316\uff0c\u4ea7\u54c1\u5c31\u5fc5\u987b\u6301\u7eed\u521b\u65b0\u3002\u589e\u957f\u6700\u5feb\u7684\u516c\u53f8\u5e38\u5e38\u91c7\u53d6<strong>\u201c\u7b2c\u4e8c\u66f2\u7ebf\u201d\u7b56\u7565<\/strong>\uff08Second Act\uff09\uff0c\u5373\u901a\u8fc7\u4ea7\u54c1\u521b\u65b0\u7684\u65b9\u5f0f\u6269\u5927\u539f\u6709\u7684\u6838\u5fc3\u76ee\u6807\u5e02\u573a\uff0c\u5de9\u56fa\u5728\u7279\u5b9a\u54c1\u7c7b\u5185\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<p>\u201c\u7b2c\u4e8c\u66f2\u7ebf\u201d\u8fd9\u4e2a\u8bcd\u5df2\u7ecf\u5728\u7f51\u4e0a\u88ab\u5404\u79cd\u4eba\u8bb2\u70c2\u4e86\uff0c\u4f46\u662f\u5b9e\u9645\u4e0a\u4e2d\u56fd\u5b9e\u73b0\u4e86\u7b2c\u4e8c\u66f2\u7ebf\u7684\u4f01\u4e1a\u5c48\u6307\u53ef\u6570\uff0c\u800c\u4e14\u57fa\u672c\u4e0a\u90fd\u662fTo C\u4f01\u4e1a\u8033\u719f\u80fd\u8be6\u7684\u6848\u4f8b\uff0c\u6bd4\u5982\u817e\u8baf\u4eceQQ\u5230\u6e38\u620f\uff0c\u963f\u91cc\u4eceB2B\u5230\u6dd8\u5b9d\u5929\u732b\u518d\u5230\u4e91\uff0c\u5b57\u8282\u4ece\u5934\u6761\u5230\u6296\u97f3\u518d\u5230TikTok\u3002\u4f46\u662f\u76ee\u524d\u5927\u5bb6\u5bf9\u4e8eToB\u4f01\u4e1a\uff0c\u5c24\u5176\u662fSaaS\u4f01\u4e1a\u7684\u589e\u957f\u65b9\u5f0f\u5c24\u4e3a\u964c\u751f\u3002\u4f46\u662f\u8fd9\u91cc\u5e76\u6ca1\u6709\u4e00\u4e2a\u901a\u7528\u7684\u65b9\u6cd5\uff0c<strong>\u5b9e\u9645\u4e0a\u8fd9\u4e9b\u5934\u90e8SaaS\u4f01\u4e1a\u5f80\u5f80\u4e5f\u5e76\u4e0d\u53ea\u91c7\u7528\u4e00\u79cd\u65b9\u6cd5\uff0c\u800c\u662f\u7528\u4e00\u7cfb\u5217\u7ec4\u5408\u7b56\u7565\u3001\u53e0\u52a0\u5168\u9762\u7684\u5e73\u53f0\u5316\u65b9\u6cd5\u6765\u627e\u5230\u5c5e\u4e8e\u4ed6\u4eec\u7684\u7b2c\u4e8c\u66f2\u7ebf<\/strong>\u3002<\/p>\n\n\n\n<p>\u7b56\u75651\uff1a\u5efa\u7acb\u5f3a\u6709\u529b\u7684\u5408\u4f5c\u4f19\u4f34\u751f\u6001<\/p>\n\n\n\n<p>\uff08\u53ef\u80fd\u662f\u6240\u6709SaaS\u516c\u53f8\u90fd\u60f3\u505a\u7684\u4e00\u4ef6\u4e8b\u3002\uff09<\/p>\n\n\n\n<p>\u4eceSalesforce\u7684AppExchange\u5e94\u7528\u5546\u5e97\u5230Okta\u4e30\u5bcc\u7684\u96c6\u6210\u7f51\u7edc\uff0c\u597d\u7684\u7b2c\u4e09\u65b9\u751f\u6001\u7cfb\u7edf\u5df2\u7ecf\u88ab\u5145\u5206\u9a8c\u8bc1\u662f\u597d\u7684\u201c\u4e0b\u4e00\u6b65\u201d\u7b56\u7565\u3002<strong>\u51e0\u4e4e\u6240\u6709\u7684\u4e91\u8ba1\u7b97\u5e02\u573a\u5934\u90e8\u4f01\u4e1a\u90fd\u91c7\u7528\u4e86\u8fd9\u4e2a\u7b56\u7565\u5e76\u5b9e\u73b0\u4e86\u524d\u6240\u672a\u6709\u7684\u89c4\u6a21\u5316\u3002<\/strong><\/p>\n\n\n\n<p>BVP Cloud Index\uff08\u77e5\u540d\u98ce\u6295\u673a\u6784BVP\u8ddf\u8e2a\u7684\u7eb3\u65af\u8fbe\u514b\u65b0\u5174\u4e91\u6307\u6570\uff09\u6240\u8986\u76d6\u7684\u516c\u53f8\u4e2d\uff0c\u5e02\u503c\u524d 10 \u540d\u7684\u4f01\u4e1a\u5168\u90e8\u90fd\u63d0\u4f9b\u5e94\u7528\u6216\u6570\u636e\u7684\u4ea4\u6613\u5e73\u53f0\uff0c\u5176\u4e2d\u5927\u90e8\u5206\u90fd\u662f\u5728\u5b8c\u6210 1 \u4ebf\u7f8e\u91d1 ARR \u91cc\u7a0b\u7891\u4e4b\u540e\u5efa\u7acb\u7684\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u65b9\u6cd5\u975e\u5e38\u9002\u5408\u672c\u8eab\u5df2\u7ecf\u5728\u9ad8\u901f\u589e\u957f\u7684\u516c\u53f8\uff0c\u56e0\u4e3a\u5982\u679c\u5438\u5f15\u7b2c\u4e09\u65b9\u5408\u4f5c\u4f19\u4f34\u7684\u8bdd\uff0c\u5fc5\u987b\u81ea\u5df1\u5df2\u7ecf\u8fbe\u5230\u4e86\u4e00\u5b9a\u7684\u5e02\u573a\u77e5\u540d\u5ea6\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5efa\u7acb\u4e00\u4e2a\u5408\u4f5c\u751f\u6001\u6709\u5229\u4e8e\u8ba9\u522b\u4eba\u53c2\u4e0e\u5e76\u4fc3\u6210\u4f60\u7684\u589e\u957f\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u4f01\u4e1a\u90fd\u662f\u5229\u76ca\u9a71\u52a8\u7684\uff0c\u5408\u4f5c\u4f19\u4f34\u4f1a\u56e0\u4e3a\u60f3\u8e6d\u4f60\u7684\u6d41\u91cf\u800c\u6765\uff0c\u56e0\u6b64\u4f60\u9700\u8981\u8ba9\u5bf9\u65b9\u770b\u5230\u5728\u4f60\u8fd9\u91cc\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u597d\u7684\u5408\u4f5c\u751f\u6001\u4f1a\u5e26\u6765\u5f88\u591a\u79cd\u597d\u5904\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u63d0\u5347\u7528\u6237\u548c\u5ba2\u6237\u7684\u4f7f\u7528\u7c98\u6027\u548c\u7559\u5b58\uff08\u6bd4\u5982\u5728\u9489\u9489\u4e0a\u7528\u4e86\u5f88\u591a\u7b2c\u4e09\u65b9\u5e94\u7528\u7684\u4f01\u4e1a\u57fa\u672c\u4e0d\u4f1a\u88ab\u4f01\u4e1a\u5fae\u4fe1\u6216\u8005\u98de\u4e66\u8fc1\u79fb\uff09\uff1b<\/li><li>\u8fdb\u4e00\u6b65\u52a0\u5f3a\u516c\u53f8\u662f\u5e02\u573a\u9886\u5bfc\u8005\u7684\u5370\u8c61\uff08\u4e0d\u7136\u4e5f\u4e0d\u4f1a\u6709\u90a3\u4e48\u591a\u7b2c\u4e09\u65b9\u613f\u610f\u8ddf\u4f60\u5408\u4f5c\uff09\uff1b<\/li><li>\u4e30\u5bcc\u4ea7\u54c1\u53ef\u5b9e\u73b0\u7684\u529f\u80fd\uff1b<\/li><li>\u6709\u5229\u4e8e\u6253\u9020\u66f4\u591a\u7684\u5ba2\u6237\u6210\u529f\u6848\u4f8b\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/SsqhSQx1tQsu9Q.png\" alt=\"SaaS\u516c\u53f8\u5982\u4f55\u957f\u51fa\u201c\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u201d\uff1f\"\/><\/figure>\n\n\n\n<p>BVP Cloud Index\u4e2d\u5e02\u503c\u524d10\u540d\u7684\u4f01\u4e1a\u5747\u6709\u4ea4\u6613\u5e73\u53f0<\/p>\n\n\n\n<p>\u7ecf\u5178\u6848\u4f8b\uff1aShopify<\/p>\n\n\n\n<p>Shopify\u57282009\u5e74\u63a8\u51fa\u4e86App Store\uff0c\u80cc\u540e\u7684\u76ee\u7684\u5341\u5206\u660e\u786e\uff1a<strong>\u901a\u8fc7\u5408\u4f5c\u4f19\u4f34\u83b7\u53d6\u66f4\u591a\u7684\u5546\u5bb6\u5ba2\u6237\uff0c\u5e76\u5ef6\u5c55Shopify\u5e73\u53f0\u7684\u529f\u80fd<\/strong>\u3002\u516c\u53f8\u6e05\u6670\u8ba4\u8bc6\u5230\uff0c\u5141\u8bb8\u72ec\u7acb\u5f00\u53d1\u8005\u57fa\u4e8e\u5e73\u53f0\u5f00\u53d1\u5e94\u7528\u610f\u5473\u7740\u589e\u52a0\u4e86\u6210\u5343\u4e0a\u4e07\u4e2a\u989d\u5916\u7684\u4ea7\u54c1\u56e2\u961f\uff0c\u6765\u5e2e\u52a9\u89e3\u51b3\u5ba2\u6237\u5404\u79cd\u5404\u6837\u7684niche\u9700\u6c42\u3002<\/p>\n\n\n\n<p>Shopify\u5e94\u7528\u5546\u5e97\u91cc\u7684\u516c\u5f00\u5e94\u7528\u6570\u91cf\u5df2\u7ecf\u4ece 2013 \u5e74\u7684 500 \u4e2a\u589e\u957f\u5230\u4e86\u4eca\u5929\u7684\u8d85\u8fc7 6000 \u4e2a\u300285%\u7684 Shopify \u5546\u5bb6\u5ba2\u6237\u90fd\u81f3\u5c11\u4f7f\u7528 1 \u6b3e\u5e94\u7528\u5546\u5e97\u91cc\u7684\u5e94\u7528\uff0c\u5e73\u5747\u6bcf\u4e2a\u5546\u5bb6\u4f7f\u7528 6 \u4e2a\u5e94\u7528\u3002Shopify \u7684\u5408\u4f5c\u4f19\u4f34\uff08\u5305\u62ec\u5f00\u53d1\u8005\u3001\u8bbe\u8ba1\u5e08\u3001\u4ee3\u7406\u673a\u6784\uff09\u5728 2020 \u5e74\u4e00\u5171\u6323\u5230\u4e86 125 \u4ebf\u7f8e\u91d1\u7684\u6536\u5165\uff0c\u56db\u500d\u4e8e Shopify \u81ea\u5df1\u5df2\u7ecf\u975e\u5e38\u5e9e\u5927\u7684\u6536\u5165\u4f53\u91cf\u3002<\/p>\n\n\n\n<p>Shopify \u5411\u8fd9\u4e9b\u5e73\u53f0\u6536\u5165\u8fdb\u884c\u62bd\u4f63\uff0c\u540c\u65f6\u4e5f\u901a\u8fc7\u751f\u6001\u6e20\u9053\u83b7\u53d6\u5e7f\u544a\u8d39\u7528\u7b49\u5176\u4ed6\u6536\u5165\u3002App Store \u9664\u4e86\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u80fd\u521b\u9020\u53ef\u89c2\u8425\u6536\u7684\u7b2c\u4e8c\u66f2\u7ebf\uff0c\u8fd8\u4e3a Shopify \u6269\u5927\u4e86\u6838\u5fc3\u5546\u5bb6\u5ba2\u6237\u6c60\uff0c\u5de9\u56fa\u4e86\u5176\u5e02\u573a\u9886\u5bfc\u8005\u7684\u5730\u4f4d\u3002\u4ece 2014 \u5e74\u81f3\u4eca\uff0c\u4e3a Shopify \u8f6c\u4ecb\u7ecd\u81f3\u5c11\u4e00\u4e2a\u65b0\u5546\u5bb6\u5ba2\u6237\u7684\u751f\u6001\u5408\u4f5c\u4f19\u4f34\u6570\u91cf\u7ffb\u4e86 8 \u500d\u591a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/SsqhSRP6NDJBDI.png\" alt=\"SaaS\u516c\u53f8\u5982\u4f55\u957f\u51fa\u201c\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u201d\uff1f\"\/><\/figure>\n\n\n\n<p>Shopify \u8f6c\u4ecb\u7ecd\u81f3\u5c11\u4e00\u4e2a\u65b0\u5546\u5bb6\u5ba2\u6237\u7684\u751f\u6001\u5408\u4f5c\u4f19\u4f34\u6570\u91cf<\/p>\n\n\n\n<p>\u7b56\u75652\uff1a\u63a8\u51fa\u5de8\u5927\u7684\u4ea7\u54c1\u77e9\u9635<\/p>\n\n\n\n<p>\uff08\u53ef\u80fd\u662f\u6240\u6709SaaS\u516c\u53f8\u503c\u5f97\u505a\u7684\u4e00\u4ef6\u4e8b\u3002\uff09<\/p>\n\n\n\n<p>\u8fc7\u53bb\u5341\u5e74\uff0c\u884c\u4e1a\u5782\u76f4\u8f6f\u4ef6\u7ecf\u5386\u4e86\u4e95\u55b7\uff0c\u5df2\u4e0a\u5e02\u7684\u5782\u76f4\u8f6f\u4ef6\u603b\u5e02\u503c\u4ece 710 \u4ebf\u7f8e\u5143\u98d9\u5347\u81f3 6500 \u4ebf\u7f8e\u5143\u3002\u8fd9\u4e2a\u53d1\u5c55\u8f68\u8ff9\u5176\u5b9e\u5e76\u4e0d\u540c\u5bfb\u5e38\uff0c\u56e0\u4e3a\u53d7\u5236\u4e8e\u66f4\u7a84\u3001\u66f4\u805a\u7126\u7684\u5b9a\u4f4d\uff0c\u5782\u76f4\u8d5b\u9053\u7684\u5e02\u573a\u5929\u82b1\u677f\u76f8\u6bd4\u901a\u7528\u8f6f\u4ef6\u66f4\u4f4e\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u5bf9\u4e8e\u5782\u76f4\u8d5b\u9053\u6765\u8bf4\uff0c\u8f6f\u4ef6\u516c\u53f8\u6709\u7740\u66f4\u591a\u8fd9\u4e2a\u884c\u4e1a\u7684know how\uff0c\u56e0\u6b64\u5176Cross Sell\u7684\u6210\u672c\u66f4\u4f4e\uff0c\u4e5f\u66f4\u5bb9\u6613\u901a\u8fc7\u4ea7\u54c1\u77e9\u9635\u7684\u65b9\u5f0f\u4e0d\u65ad\u5411\u5df2\u6709\u5ba2\u7fa4\u4ea4\u53c9\u9500\u552e\u65b0\u4ea7\u54c1\uff0c\u6162\u6162\u505a\u9ad8\u5355\u5ba2\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u5c31\u4f1a\u56de\u5230\u4e00\u4e2a\u7ecf\u5178\u95ee\u9898\u4e86\uff0call in one\uff08\u5927\u800c\u5168\u7684\u4ea7\u54c1\u5957\u4ef6\uff09 vs. best of breed\uff08\u6700\u4f73\u5355\u54c1\uff09\uff1f\u4e0a\u9762\u7684\u5206\u6790\u5e76\u4e0d\u662f\u8bf4all in one always wins\uff0c\u5b9e\u9645\u4e0a\u6b63\u597d\u76f8\u53cd\uff0c\u6211\u8ba4\u4e3abest of breed always wins\u3002<\/p>\n\n\n\n<p>\u7ecf\u5178\u6848\u4f8b\uff1aToast<\/p>\n\n\n\n<p>Toast \u5728 2021 \u5e74\u7684\u4e0a\u5e02\u521b\u4e0b\u4e86\u5782\u76f4\u8f6f\u4ef6\u6700\u5927 IPO \u7684\u5386\u53f2\u8bb0\u5f55\u3002\u5c24\u5176\u8003\u8651\u5230\u9910\u996e\u884c\u4e1a\u5728\u8fc7\u53bb\u4e24\u5e74\u75ab\u60c5\u671f\u95f4\u7ecf\u5386\u7684\u75ab\u60c5\u91cd\u632b\uff0c\u8fd9\u4ef6\u4e8b\u66f4\u52a0\u4ee4\u4eba\u60ca\u53f9\u3002<\/p>\n\n\n\n<p><strong>\u8fd9\u5bb6\u9910\u996e\u5782\u76f4\u8f6f\u4ef6\u9886\u57df\u7684\u9f99\u5934\u6301\u7eed\u4e0d\u65ad\u5730\u57fa\u4e8e\u81ea\u8eab\u5e73\u53f0\u63a8\u51fa\u65b0\u4ea7\u54c1\u6a21\u5757\uff0c\u6df1\u5316\u9762\u5411\u5df2\u6709\u5ba2\u6237\u7684\u670d\u52a1\u80fd\u529b\u3002<\/strong>\u5728POS\u673a\u8f6f\u786c\u4ef6\u4e00\u4f53\u8bbe\u65bd\u7684\u57fa\u7840\u4e0a\uff0cToast \u53e0\u52a0\u4e86\u540e\u53a8\uff08back-of-house\uff09\u7cfb\u7edf\u3001\u540e\u53f0\u7ba1\u7406\u7cfb\u7edf\u3001\u6570\u5b57\u5316\u7528\u6237\u4e92\u52a8\u7b49\u591a\u4e2a\u6a21\u5757\uff0c\u6700\u8fd1\u8fd8\u9488\u5bf9\u75ab\u60c5\u63a8\u51fa\u4e86\u65e0\u63a5\u89e6\u7528\u6237\u4f53\u9a8c\u6a21\u5757\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/SsqhSSc2MIAWOY.png\" alt=\"SaaS\u516c\u53f8\u5982\u4f55\u957f\u51fa\u201c\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u201d\uff1f\"\/><\/figure>\n\n\n\n<p>\u8fc7\u53bb\u5341\u5e74 Toast \u7684\u4ea7\u54c1\u6a21\u5757\u589e\u52a0\u548c\u5ba2\u6237\u589e\u957f\u60c5\u51b5<\/p>\n\n\n\n<p>Toast \u654f\u9510\u5730\u53d1\u73b0\uff0c<strong>\u6700\u6709\u5e0c\u671b\u5b9e\u73b0\u5546\u4e1a\u5316\u7684\u4ea7\u54c1\u5c31\u662f\u5728\u5df2\u6709\u5e73\u53f0\u4e0a\u589e\u52a0\u4e00\u4f53\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u5982\u652f\u4ed8<\/strong>\u3002\u76f8\u6bd4\u7b2c\u4e09\u65b9\u7684\u70b9\u72b6\u4ea7\u54c1\uff0c\u8fd9\u7c7b\u4e00\u4f53\u5316\u7684\u65b9\u6848\u80fd\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u7aef\u5230\u7aef\u4f53\u9a8c\u3002\u7531\u4e8e\u8fd9\u4e9b\u4ea7\u54c1\u5b9e\u9645\u4e0a\u53ea\u662f\u53d6\u4ee3\u5ba2\u6237\u5df2\u7ecf\u5728\u4ed8\u8d39\u4f7f\u7528\u7684\u5176\u4ed6\u4ea7\u54c1\uff0c\u4ea4\u53c9\u9500\u552e\u5b83\u4eec\u4e5f\u66f4\u52a0\u5bb9\u6613\u3002\u76ee\u524d\uff0c\u652f\u4ed8\u5df2\u7ecf\u6210\u4e3a Toast \u6700\u5927\u7684\u8425\u6536\u677f\u5757\uff0c\u6bcf\u4e2a\u5b63\u5ea6\u7ecf\u7531 Toast \u5e73\u53f0\u5904\u7406\u7684\u652f\u4ed8\u91d1\u989d\uff08GTV\uff09\u9ad8\u8fbe 140 \u4ebf\u7f8e\u91d1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/SsqhTXy5L9wQ5Z.png\" alt=\"SaaS\u516c\u53f8\u5982\u4f55\u957f\u51fa\u201c\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u201d\uff1f\"\/><\/figure>\n\n\n\n<p>\u652f\u4ed8\u6210\u4e3a Toast \u6253\u5f00\u8425\u6536\u9ad8\u901f\u589e\u957f\u5927\u95e8\u7684\u94a5\u5319<\/p>\n\n\n\n<p>\u7b56\u75652.1\uff1a\u8ba9\u6c89\u6dc0\u7684\u6570\u636e\u53d1\u6325\u4ef7\u503c<\/p>\n\n\n\n<p>\u968f\u7740\u4f01\u4e1a\u7684 SaaS \u4ea7\u54c1\u7528\u91cf\u4e0d\u65ad\u589e\u957f\uff0c\u4ea7\u54c1\u4e2d\u6c89\u6dc0\u7684\u7528\u6237\u6570\u636e\u91cf\u4e5f\u8d8a\u6765\u8d8a\u5927\u3002\u5c24\u5176\u5bf9\u5177\u6709\u8bb0\u5f55\u7cfb\u7edf\uff08System of Record\uff09\u5c5e\u6027\u7684\u4ea7\u54c1\u6765\u8bf4\uff0c\u8fd9\u4e00\u70b9\u5c24\u4e3a\u663e\u8457\u3002<strong>\u5728\u589e\u52a0\u9636\u6bb5\uff0c\u6b63\u786e\u6316\u6398\u8fd9\u4e9b\u6570\u636e\u4e2d\u8574\u542b\u7684\u4ef7\u503c\uff0c\u8ba9\u5ba2\u6237\u505a\u51fa\u66f4\u597d\u3001\u66f4\u667a\u80fd\u3001\u66f4\u4f9d\u8d56\u6570\u636e\u7684\u51b3\u7b56\uff0c\u4e5f\u662f\u4e00\u79cd\u975e\u5e38\u597d\u7684\u7b2c\u4e8c\u66f2\u7ebf\u3002<\/strong><\/p>\n\n\n\n<p>\u7ecf\u5178\u6848\u4f8b\uff1aProcore<\/p>\n\n\n\n<p>Procore \u521b\u7acb\u4e8e2002\u5e74\uff0c\u8d77\u521d\u662f\u4e00\u4e2a\u9762\u5411\u5e7f\u5927\u5efa\u7b51\u627f\u5305\u5546\u7684\u9879\u76ee\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\u3002\u5c3d\u7ba1 Procore \u662f\u5efa\u7b51\u884c\u4e1a\u4e2d\u7b2c\u4e00\u4e2a\u57fa\u4e8e\u4e91\u7684\u5782\u76f4 SaaS\uff0c\u4f46\u521b\u59cb\u56e2\u961f\u4e5f\u5f88\u65e9\u5c31\u610f\u8bc6\u5230\u5355\u4e00\u4ea7\u54c1\u7ebf\u65e0\u6cd5\u5e26\u9886\u516c\u53f8\u8d70\u66f4\u8fdc\u3002\u56e0\u6b64\u5176Procore\u642d\u5efa\u4e86\u4e00\u4e2a\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u4ea7\u54c1\u7ec4\u7ec7\uff0c\u591a\u5e74\u6765\u4e00\u76f4\u8df5\u884c\u591a\u4ea7\u54c1\u7ebf\u7b56\u7565\uff0c\u8fc5\u901f\u79ef\u7d2f\u5ba2\u6237\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u622a\u6b62\u81f32019\u5e74\uff0cProcore \u7684\u5e73\u53f0\u4e0a\u5df2\u7ecf\u79ef\u7d2f\u4e86 3000 \u4e2a TB \u7684\u6d77\u91cf\u6570\u636e\uff0c\u800c\u4e14\u5e73\u5747\u6bcf\u4e2a\u6708\u8fd8\u8981\u518d\u589e\u52a0 110 TB\u3002\u6b64\u65f6\uff0cProcore \u610f\u8bc6\u5230\u81ea\u8eab\u5e73\u53f0\u4e0a\u5df2\u7ecf\u5792\u8d77\u4e86\u4e00\u5ea7\u6570\u636e\u91d1\u5c71\uff0c\u5b8c\u5168\u53ef\u4ee5\u5411\u5ba2\u6237\u53cd\u54fa\u4ef7\u503c\u30022019\u5e74\uff0cProcore \u6536\u8d2d\u4e86 Construction BI \u5e76\u63a8\u51fa\u4e86 Procore Analytics \u6a21\u5757\uff0c\u901a\u8fc7\u81ea\u52a8\u5316\u62a5\u8868\u3001\u5b9a\u5236\u5316\u5916\u89c2\u3001\u53ef\u914d\u7f6e\u7684\u6570\u636e\u9a7e\u9a76\u8231\u7b49\u9ad8\u7ea7 BI \u529f\u80fd\u5e2e\u52a9\u5ba2\u6237\u7528\u597d\u6570\u636e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/SsqhTYVhMCVOp.png\" alt=\"SaaS\u516c\u53f8\u5982\u4f55\u957f\u51fa\u201c\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u201d\uff1f\"\/><\/figure>\n\n\n\n<p>Procore \u7684\u591a\u5c42\u6b21\u4ea7\u54c1\u77e9\u9635<\/p>\n\n\n\n<p>\u7ecf\u8fc7\u6570\u5341\u5e74\u7684\u53d1\u5c55\uff0cProcore \u5df2\u7ecf\u4ece\u5355\u7eaf\u7684\u4fe1\u606f\u8bb0\u5f55\u7cfb\u7edf\u9010\u6b65\u53d1\u5c55\u6210\u4e3a\u4e86\u4e00\u4e2a\u80fd\u8d21\u732e\u6d1e\u5bdf\u7684\u5f3a\u5927\u7cfb\u7edf\uff0c\u8ba9\u5ba2\u6237\u5229\u7528\u6570\u636e\u8fdb\u884c\u66f4\u597d\u7684\u4e1a\u52a1\u51b3\u7b56\u30022020\u5e74\uff0cProcore \u5728\u8de8\u8fc7 4 \u4ebf\u7f8e\u91d1 ARR \u7684\u95e8\u69db\u540e\u6210\u529f\u4e0a\u5e02\uff0c\u76ee\u524d\u5e02\u503c\u5927\u7ea6 130 \u4ebf\u7f8e\u91d1\u3002<\/p>\n\n\n\n<p>\u7b56\u75652.2 \u57fa\u4e8e\u613f\u666f\u6269\u5927\u573a\u666f\u548c\u5ba2\u7fa4<\/p>\n\n\n\n<p>\u4f01\u4e1a\u7684\u613f\u666f\u4e0d\u6b62\u662f\u4e3a\u4e86 PR \u516c\u5173\uff0c\u800c\u662f\u5e2e\u52a9\u4f01\u4e1a\u7684\u672a\u6765\u53d1\u5c55\u6709\u66f4\u597d\u7684\u822a\u5411\u3002\u8fd9\u80cc\u540e\u7684\u539f\u56e0\u662f\uff0c<strong>\u597d\u7684\u613f\u666f\u4f1a\u6811\u7acb\u957f\u671f\u8fdc\u5927\u7684\u76ee\u6807\uff0c\u6fc0\u52b1\u4f01\u4e1a\u5185\u7684\u5458\u5de5\u671d\u7740\u8fd9\u4e00\u65b9\u5411\u524d\u8fdb\uff0c\u800c\u4e0d\u62d8\u6ce5\u4e8e\u4ea7\u54c1\u7684\u73b0\u72b6<\/strong>\u3002\u6bd4\u5982\uff0c\u4e0e\u5176\u95ee\u201c\u6211\u4eec\u5982\u4f55\u4f18\u5316\u6211\u4eec\u7684 CRM \u4ea7\u54c1\u201d\uff0c\u66f4\u5e94\u8be5\u9f13\u52b1\u5458\u5de5\u95ee\u201c\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u9500\u552e\u4eba\u5458\u505a\u5f97\u66f4\u597d\u201d\uff0c\u56e0\u4e3a\u540e\u8005\u66f4\u542f\u53d1\u66f4\u6709\u610f\u4e49\u7684\u4ea7\u54c1\u521b\u65b0\u3002<\/p>\n\n\n\n<p>\u7ecf\u5178\u6848\u4f8b\uff1aCanva<\/p>\n\n\n\n<p>Canva \u521b\u7acb\u4e8e 2013 \u5e74\uff0c\u4ece\u90a3\u65f6\u8d77\u5c31\u6709\u4e00\u4e2a\u96c4\u4f1f\u7684\u613f\u666f\uff1a\u8d4b\u4e88\u4e16\u754c\u8bbe\u8ba1\u7684\u529b\u91cf\u3002\u6700\u521d\u805a\u7126\u4e8e\u63d0\u4f9b\u4e00\u4e2a\u6613\u7528\u6027\u9ad8\u3001\u901a\u8fc7\u62d6\u62c9\u62fd\u5373\u53ef\u5b9e\u73b0\u8bbe\u8ba1\u7684\u4ea7\u54c1\uff0c\u76ee\u6807\u5ba2\u7fa4\u662f\u5927\u4f17\u8bbe\u8ba1\u8005\uff0c\u5982\u8bbe\u8ba1\u7231\u597d\u8005\u3001\u793e\u4ea4\u5a92\u4f53KOL\u548c\u5b66\u751f\u7b49\u3002<\/p>\n\n\n\n<p>\u5feb\u8fdb\u51e0\u5e74\u5230\u4eca\u5929\uff0cCanva \u5df2\u7ecf\u6210\u4e3a\u4e86\u4e16\u754c\u4e0a\u6700\u5927\u7684\u5973\u6027\u521b\u4e1a\u8005\u9886\u5bfc\u7684\u521b\u4e1a\u516c\u53f8\uff0c\u5728 2021 \u5e74\u5e95\u4e4b\u524d\u6709\u671b\u5feb\u901f\u7a81\u7834 10 \u4ebf\u7f8e\u91d1 ARR \u5e76\u4ea7\u751f\u6b63\u5411\u7684\u81ea\u7531\u73b0\u91d1\u6d41\u3002Canva \u7684\u7528\u6237\u793e\u533a\u4e2d\u5df2\u7ecf\u6c89\u6dc0\u4e86 70 \u4ebf\u4e2a\u8bbe\u8ba1\u4f5c\u54c1\u300180 \u4e07\u4e2a\u8bbe\u8ba1\u6a21\u677f\u548c\u8d85\u8fc7 1 \u4ebf\u4e2a\u8bbe\u8ba1\u7ec4\u4ef6\uff0c\u6bcf\u79d2\u90fd\u6709 120 \u4e2a\u65b0\u8bbe\u8ba1\u4f5c\u54c1\u8bde\u751f\u4e8e\u4e16\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/SsqhTZkGIs1JaY.png\" alt=\"SaaS\u516c\u53f8\u5982\u4f55\u957f\u51fa\u201c\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u201d\uff1f\"\/><\/figure>\n\n\n\n<p>Canva \u66f4\u5feb\u5b9e\u73b0\u4e86\u4ece 1 \u4ebf \u5230 10 \u4ebf\u7f8e\u91d1 ARR \u7684\u8de8\u8d8a<\/p>\n\n\n\n<p>\u5982\u679c\u628a Canva \u7684\u9ad8\u901f\u589e\u957f\u6253\u5f00\u770b\u5f97\u66f4\u6df1\uff0c\u5b83\u7684\u6210\u529f\u5f88\u5927\u7a0b\u5ea6\u4e0a\u6765\u6e90\u4e8e\u57fa\u4e8e\u613f\u666f\u5ef6\u5c55\u4ea7\u54c1\u7684\u6770\u51fa\u7b56\u7565\u3002\u8fc7\u53bb\u51e0\u5e74\u6765\uff0cCanva \u5728\u4f7f\u7528\u573a\u666f\u4e0a\u5b9e\u73b0\u4e86\u5982\u4e0b\u6269\u5f20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8bbe\u8ba1\u79cd\u7c7b\uff1aCanva \u4e0d\u65ad\u4e30\u5bcc\u6a21\u677f\u7c7b\u578b\uff0c\u5982\u793e\u4ea4\u5a92\u4f53\u62fc\u8d34\u56fe\u3001\u89c6\u9891\u3001\u6587\u4ef6\u3001\u5370\u5237\u8bbe\u8ba1\u7b49\u7b49\uff1b<\/li><li>\u7528\u6237\u753b\u50cf\uff1aCanva \u8d77\u521d\u4e3b\u8981\u9762\u5411\u975e\u4e13\u4e1a\u7684 C \u7aef\u8bbe\u8ba1\u7231\u597d\u8005\uff0c\u540e\u6765\u901a\u8fc7\u63d0\u4f9b\u5f02\u6b65\u534f\u4f5c\u7b49\u529f\u80fd\u8fdb\u4e00\u6b65\u5438\u5f15\u4e86\u521b\u4e1a\u56e2\u961f\u3001\u5927\u4f01\u4e1a\u91cc\u7684\u5e02\u573a\u8425\u9500\u56e2\u961f\u7b49\u65b0\u7528\u6237\u7fa4\u4f53\uff1b<\/li><li>\u5730\u7406\u6269\u5f20\uff1aCanva \u76ee\u524d\u652f\u6301\u5927\u7ea6 100 \u79cd\u8bed\u8a00\uff0c\u5728\u8d85\u8fc7 190 \u4e2a\u56fd\u5bb6\u62e5\u6709\u7528\u6237\uff1b<\/li><li>\u786c\u4ef6\u8bbe\u5907\uff1aCanva \u8d77\u521d\u53ea\u63d0\u4f9b web \u6d4f\u89c8\u5668\u7248\u672c\uff0c\u540e\u6765\u589e\u52a0\u652f\u6301\u624b\u673a\u3001\u5e73\u677f\u7b49\u591a\u4e2a\u64cd\u4f5c\u7cfb\u7edf\u3002<\/li><\/ul>\n\n\n\n<p><strong>Canva \u7684\u7b2c\u4e8c\u66f2\u7ebf\u662f\u7d27\u5bc6\u56f4\u7ed5\u516c\u53f8\u201c\u8bbe\u8ba1\u5e73\u6c11\u5316\u201d\u7684\u4ef7\u503c\u4e3b\u5f20\u5c55\u5f00\u7684<\/strong>\u3002\u4f8b\u5982\uff0c\u6240\u6709\u65b0\u589e\u529f\u80fd\u90fd\u5177\u5907\u9ad8\u5ea6\u6613\u7528\u7684UI\/UX\u3002\u8fd9\u4f7f\u5f97 Canva \u6709\u4e00\u4e2a\u660e\u786e\u7684\u5317\u6781\u661f\u6307\u5f15\u822a\u5411\uff0c\u5373\u4f7f\u5e73\u53f0\u80fd\u529b\u9ad8\u901f\u6269\u5f20\u4e5f\u80fd\u4fdd\u6301\u4e00\u5982\u65e2\u5f80\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u7b56\u75652.3 \u5ef6\u5c55\u5230\u5468\u8fb9\u7684\u5782\u76f4\u9886\u57df<\/p>\n\n\n\n<p><strong>\u6210\u957f\u671f\u4f01\u4e1a\u5f80\u5f80\u5df2\u7ecf\u5728\u539f\u6709\u8d5b\u9053\u79ef\u7d2f\u4e86\u8db3\u591f\u7684\u58f0\u671b\u548c\u53e3\u7891\uff0c\u5b83\u4eec\u6709\u673a\u4f1a\u5229\u7528\u8fd9\u4e00\u4f18\u52bf\u76f4\u63a5\u8de8\u8d8a\u5230\u4e34\u8fd1\u7684\u8d5b\u9053\u5f00\u59cb\u65b0\u5f81\u7a0b\uff0c\u8fd9\u79cd\u7b2c\u4e8c\u66f2\u7ebf\u4e5f\u53ef\u4ee5\u53eb\u505a\u201c\u86d9\u8df3\u201d<\/strong>\uff08leapfrogging\uff09\u3002<\/p>\n\n\n\n<p>\u7ecf\u5178\u6848\u4f8b\uff1aServiceTitan<\/p>\n\n\n\n<p>\u5168\u7403\u9886\u5148\u7684\u5bb6\u7528\u670d\u52a1\u5782\u76f4\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546 ServiceTitan \u662f\u4e00\u4e2a\u5178\u578b\u7684\u4f8b\u5b50\u3002\u516c\u53f8\u6700\u521d\u7684\u4ea7\u54c1\u4e3b\u8981\u9488\u5bf9\u7a7a\u8c03\u3001\u7535\u529b\u548c\u7ba1\u9053\u4fee\u7406\u8fd9\u4e09\u4e2a\u573a\u666f\u3002\u7531\u4e8e\u4ea7\u54c1\u8fc7\u786c\u3001\u4e14\u521b\u59cb\u56e2\u961f\u5bf9\u5ba2\u6237\u6709\u6df1\u523b\u7684\u5171\u60c5\uff08\u4e24\u4e2a\u4eba\u90fd\u6709\u4eb2\u621a\u4ece\u4e8b\u8fd9\u4e9b\u9886\u57df\u7684\u5de5\u4f5c\uff09\uff0c\u516c\u53f8\u5f88\u5feb\u5c31\u6709\u4e0d\u9519\u7684\u53d1\u5c55\u52bf\u5934\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u5728\u4e09\u4e2a\u6700\u521d\u7ec6\u5206\u9886\u57df\u91cc\u79ef\u7d2f\u7684\u597d\u53e3\u7891\u548c\u4e00\u5927\u6279\u975e\u5e38\u613f\u610f\u8f6c\u4ecb\u7ecd\u7684\u5ba2\u6237\uff0cServiceTitan \u5f00\u59cb\u5207\u5165\u65b0\u7ec6\u5206\uff0c\u5982\u6c34\u5904\u7406\u3001\u56ed\u6797\u3001\u9664\u866b\u3001\u52a0\u76df\u5546\u7ba1\u7406\u7b49\uff0c\u5177\u4f53\u624b\u6bb5\u5219\u5305\u62ec\u4e00\u7cfb\u5217\u5916\u90e8\u6536\u8d2d\u884c\u4e3a\u548c\u9488\u5bf9\u65b0\u7ec6\u5206\u7684\u4ea7\u54c1\u4f18\u5316\uff08\u5982\u589e\u52a0\u652f\u6301\u79fb\u52a8\u7aef\u7b49\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/SsqhTaAHlOuw91.png\" alt=\"SaaS\u516c\u53f8\u5982\u4f55\u957f\u51fa\u201c\u7b2c\u4e8c\u589e\u957f\u66f2\u7ebf\u201d\uff1f\"\/><\/figure>\n\n\n\n<p>\u4e3a\u5ef6\u4f38\u5230\u5176\u4ed6\u7ec6\u5206\u8d5b\u9053\uff0cServiceTitan\u8fdb\u884c\u7684\u6536\u5e76\u8d2d\u6d3b\u52a8<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u7b2c\u4e8c\u66f2\u7ebf\u5f88\u5feb\u5e2e\u52a9ServiceTitan \u7a81\u7834 2.5 \u4ebf\u7f8e\u91d1 ARR \u7684\u5927\u5173\u3002\u76ee\u524d\uff0cServiceTitan \u5df2\u7ecf\u662f\u4f30\u503c\u6700\u9ad8\u7684\u975e\u4e0a\u5e02\u5782\u76f4\u8f6f\u4ef6\u516c\u53f8\uff0c\u670d\u52a1\u8d85\u8fc7 7500 \u5bb6\u5ba2\u6237\uff0c\u8fd9\u4e9b\u5ba2\u6237\u7684\u52a0\u603b\u5e74\u8425\u6536\u8d85\u8fc7 200 \u4ebf\u7f8e\u91d1\u3001\u8986\u76d6 10 \u4e07\u540d\u5bb6\u7528\u670d\u52a1\u73b0\u573a\u5de5\u4f5c\u4eba\u5458\u3002<\/p>\n\n\n\n<p>\u7b56\u75652.4 \u63d0\u4f9b\u7aef\u5230\u7aef\u89e3\u51b3\u65b9\u6848<\/p>\n\n\n\n<p>\u8bb8\u591a\u521b\u4e1a\u516c\u53f8\u7684\u7b2c\u4e00\u4e2a\u4ea7\u54c1\u5f80\u5f80\u662f\u5355\u70b9\u7684\uff0c\u53ea\u89e3\u51b3\u590d\u6742\u4ef7\u503c\u94fe\u4e0a\u7684\u67d0\u4e00\u4e2a\u5177\u4f53\u73af\u8282\u3002\u8003\u8651\u5230\u521b\u4e1a\u516c\u53f8\u8d77\u521d\u8d44\u6e90\u6709\u9650\uff0c\u8fd9\u4e2a\u9009\u62e9\u5176\u5b9e\u975e\u5e38\u5408\u7406\u3002<strong>\u4f46\u662f\u5f53\u516c\u53f8\u9010\u6b65\u8d70\u5230\u6210\u957f\u671f\u3001\u5e02\u573a\u5730\u4f4d\u9010\u6b65\u63d0\u9ad8\uff0c\u4ea7\u54c1\u7b56\u7565\u4e5f\u8981\u76f8\u5e94\u8fed\u4ee3\uff0c\u7275\u5f15\u66f4\u591a\u8d44\u6e90\u5230\u65b0\u4ea7\u54c1\u7684\u7814\u53d1\u4e0a\u3002<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u5df2\u7ecf\u5728\u67d0\u4e2a niche \u7684\u7ec6\u5206\u8d5b\u9053\u83b7\u5f97\u4e86\u597d\u53e3\u7891\u548c\u5ba2\u6237\u7684\u4fe1\u4efb\uff0c\u6cbf\u7740\u6280\u672f\u6808\u5ef6\u5c55\u6210\u4e00\u7ad9\u5f0f\u89e3\u51b3\u65b9\u6848\u4e5f\u4e0d\u5931\u4e3a\u597d\u7684\u7b2c\u4e8c\u66f2\u7ebf\u3002<\/p>\n\n\n\n<p>\u7ecf\u5178\u6848\u4f8b\uff1aYotpo<\/p>\n\n\n\n<p>\u7535\u5546\u8425\u9500\u5e73\u53f0 Yotpo \u6700\u521d\u7684\u4ea7\u54c1\u662f\u9488\u5bf9 UGC \u7684\u70b9\u72b6\u65b9\u6848\uff0c\u5305\u62ec\u7528\u6237\u8bc4\u4ef7\u3001\u6253\u5206\u548c\u9488\u5bf9\u4e2d\u5c0f\u7535\u5546\u54c1\u724c\u5ba2\u6237\u7684\u89c6\u89c9\u5185\u5bb9\u7ba1\u7406\u529f\u80fd\u3002Yotpo \u8d62\u5f97\u4e86\u5b83\u7684\u6838\u5fc3\u5ba2\u7fa4\u2014\u2014\u4e2d\u5c0f\u4f01\u4e1a\u7684\u559c\u7231\uff0c\u5e76\u968f\u7740\u8fd9\u6279\u4e2d\u5c0f\u5ba2\u6237\u5feb\u901f\u589e\u957f\u8d77\u6765\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u81ea\u5df1\u7684\u4e2d\u5c0f\u5ba2\u6237\u5f80\u5f80\u4e5f\u5904\u4e8e\u589e\u957f\u9636\u6bb5\uff0cYotpo 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\u7b49\u4e2d\u5927\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u4e4b\u524d\u770b\u5230\u4e00\u53e5\u8bdd\uff0c\u963f\u91cc\u51fa\u6765\u7684\u521b\u59cb\u4eba\u90fd\u4f1a\u6709\u4e09\u677f\u65a7\u3001\u81ea\u6211\u6279\u8bc4\u548c\u501f\u5047\u4fee\u771f\u3002\u8fd9\u91cc\u7684\u501f\u5047\u4fee\u771f\u672c\u6765\u4e3b\u8981\u7528\u4e8e\u7ba1\u7406\u624b\u6bb5\uff0c\u5373\u7528\u613f\u666f\u3001\u4f7f\u547d\u3001\u4ef7\u503c\u89c2\u7b49\u865a\u5047\u7684\u4e1c\u897f\u63a8\u52a8\u4f01\u4e1a\u53d1\u5c55\u7684\u771f\u5b9e\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u5b9e\u9645\u4e0a\u501f\u5047\u4fee\u771f\u4e5f\u53ef\u4ee5\u7528\u4e8e\u5f62\u5bb9\u4f01\u4e1a\u53d1\u5c55\u8fc7\u7a0b\u4e2d\u7684\u6bcf\u4e00\u7ea7\u8df3\u8dc3\uff0c\u501f\u5047\uff08\u505a\u4e2a\u5c0f\u4e1a\u52a1\uff09\u4fee\u771f\uff08\u505a\u6210\u5927\u4e1a\u52a1\uff09\u3002\u4e3a\u4f55\u8981\u501f\u5047\uff1f\u5bf9\u4e8e\u5927\u591a\u6570SaaS\u4f01\u4e1a\u6765\u8bf4\uff0c\u6ca1\u6709\u4f01\u4e1a\u751f\u6765\u5c31\u6709\u7740\u4ea7\u54c1\u77e9\u9635\u3001\u751f\u6765\u5c31\u6709\u7740\u4f17\u591a\u751f\u6001\u3001\u751f\u6765\u5c31\u662f\u5e73\u53f0\uff0c\u53ea\u80fd\u901a\u8fc7\u5de8\u5934\u770b\u4e0d\u5230\u7684\u5c0f\u4e1a\u52a1\u505a\u8d77\u3002\u4e3a\u4f55\u8981\u4fee\u771f\uff1f\u4f46\u662f\u8fd9\u4e2a\u5c0f\u4e1a\u52a1\u53ea\u662f\u8868\u8c61\uff0c\u5b9e\u9645\u4e0a\u53d1\u5c55\u7684\u8fc7\u7a0b\u4e2d\u90fd\u5728\u5f80\u505a\u6210\u591a\u4ea7\u54c1\u3001\u4f17\u591a\u751f\u6001\u3001\u6210\u4e3a\u5e73\u53f0\u800c\u52aa\u529b\uff0c\u6bd4\u5982\u60f3\u505aaPaaS\u548ciPaaS\u7684SaaS\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u800c\u4f01\u4e1a\u5728\u5f80\u7b2c\u4e8c\u66f2\u7ebf\u53d1\u5c55\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4e00\u5b9a\u4f1a\u9010\u6e10\u9762\u4e34\u8d8a\u6765\u8d8a\u591a\u7ade\u4e89\u5bf9\u624b\u7684\u963b\u51fb\uff0c\u56e0\u4e3a\u5e02\u573a\u548c\u673a\u4f1a\u90fd\u5728\u53d8\u5927\uff0c\u6700\u65e9\u7684\u56e2\u8d2d\u548c\u5373\u65f6\u901a\u8baf\u5747\u662f\u5982\u6b64\u3002\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff08\u5bf9\u56e2\u961f\u548c\u4e2a\u4eba\u540c\u6837\u9002\u7528\uff09\uff0c\u7ed3\u679c\u53ea\u6709\u4e00\u4e2a\uff1aUp or Out\u3002<\/p>\n\n\n\n<p>Reference:<\/p>\n\n\n\n<p>Six product strategies to catalyze your Second Act \u00b7 Bessemer Venture 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