![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1000.jpg\")
<\/figure>\n\n\n\n\u56fe1.1 \u5e02\u9762\u4e0a\u70ed\u95e8\u7684\u6570\u636e\u5206\u6790\u4e66\u7c4d<\/p>\n\n\n\n
\u4f46\u662f\uff0c\u7ecf\u8fc7\u8fd9\u51e0\u5e74\u7684\u6478\u722c\u6eda\u6253\uff0c\u6211\u7684\u4ea7\u54c1\u4ece0\u7528\u6237\u505a\u52302300w+\u540e\uff0c\u6211\u7ed3\u5408\u4e86\u6570\u636e\u5206\u6790\u7684\u5404\u79cd\u573a\u666f\u4ee5\u53ca\u4ea7\u54c1\u7684\u4e0d\u540c\u7279\u6027\uff0c\u63d0\u51fa\u6765\u4e00\u5957\u7b80\u5355\u53c8\u5177\u5907\u5b9e\u64cd\u6027\u7684\u6570\u636e\u5206\u6790\u4e94\u6b65\u6cd5\u3002<\/p>\n\n\n\n
\u6211\u7684\u56e2\u961f\u638c\u63e1\u4e86\u8fd9\u5957\u6570\u636e\u5206\u6790\u65b9\u6cd5\u540e\uff0c\u53d1\u73b0\u95ee\u9898\u4e0e\u89e3\u51b3\u95ee\u9898\u7684\u80fd\u529b\u76f8\u6bd4\u4e8e\u4e4b\u524d\u7684\u201c\u542c\u5929\u547d\uff0c\u649e\u8fd0\u6c14\u201d\u65f6\u4ee3\u63d0\u5347\u4e86300%\u4e0d\u6b62\u3002<\/p>\n\n\n\n
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\u6570\u636e\u5206\u6790\u601d\u7ef4<\/p>\n\n\n\n
\u5728\u5f00\u59cb\u63a2\u8ba8\u6570\u636e\u5206\u6790\u4e07\u80fd\u516c\u5f0f\u4e4b\u524d\uff0c\u6211\u5148\u6765\u95ee\u4f60\u4e00\u4e2a\u95ee\u9898\uff1a\u4f60\u89c9\u5f97\u6570\u636e\u5206\u6790\u662f\u4e00\u79cd\u65b9\u6cd5\u5de5\u5177\u8fd8\u662f\u4e00\u79cd\u601d\u7ef4\u65b9\u5f0f\u5462\uff1f<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1000.png\")
<\/figure>\n\n\n\n\u6211\u89c1\u8fc7\u4e24\u79cd\u7c7b\u578b\u7684\u4ea7\u54c1\u7ecf\u7406\uff1a<\/p>\n\n\n\n
\u7b2c\u4e00\u7c7b\uff0c\u5148\u5047\u8bbe\u7ed3\u8bba\uff0c\u7136\u540e\u53bb\u627e\u6570\u636e\u6765\u8bc1\u660e\u81ea\u5df1\u7684\u7ed3\u8bba\u662f\u5426\u6b63\u786e\uff0c\u5982\u679c\u4e0d\u6b63\u786e\u518d\u53bb\u505a\u65b0\u7684\u5047\u8bbe\u3002<\/p>\n\n\n\n
\u4f8b\u5982\uff1a\u529f\u80fdA\u4e0a\u7ebf\u540e\uff0c\u53d1\u73b0\u65b0\u589e\u7528\u6237\u591a\u4e86\uff0c\u4e8e\u662f\u5047\u8bbe\u7ed3\u8bba\uff1aA\u529f\u80fd\u5e26\u6765\u4e86\u65b0\u7528\u6237\u3002\u4e0b\u4e00\u6b65\u64cd\u4f5c\u53bb\u627e\u80fd\u8bc1\u660e\u6b64\u731c\u60f3\u7684\u6570\u636e\uff0c\u5e76\u7f57\u5217\u51fa\u6765\u3002\u5982\u679c\u65e0\u6cd5\u627e\u51fa\u6b64\u6570\u636e\uff0c\u518d\u505a\u65b0\u7684\u5047\u8bbe\u3002<\/p>\n\n\n\n
\u7b2c\u4e8c\u7c7b\uff0c\u5148\u4e0d\u505a\u4efb\u4f55\u5047\u8bbe\uff0c\u6bd4\u8f83\u5f53\u524d\u7248\u672c\u6570\u636e\u548c\u4e4b\u524d\u7248\u672c\u6570\u636e\u4e4b\u95f4\u7684\u5dee\u5f02\uff0c\u7136\u540e\u5206\u6790\u539f\u56e0\u3002<\/p>\n\n\n\n
\u4f8b\u5982\uff1a\u529f\u80fdA\u4e0a\u7ebf\u540e\uff0c\u53d1\u73b0\u65b0\u589e\u7528\u6237\u591a\u4e86\uff0c\u4e8e\u662f\u6bd4\u8f83\u524d\u540e\u4e24\u4e2a\u7248\u672c\u7684\u65b0\u589e\u7528\u6237\u6570\u636e\uff0c\u770b\u770b\u6765\u6e90\u6e20\u9053\uff0c\u529f\u80fd\u4f7f\u7528\uff0c\u8bbf\u95ee\u5185\u5bb9\u7b49\u5dee\u5f02\u6570\u636e\uff0c\u627e\u51fa\u6700\u5927\u5dee\u5f02\u70b9\uff0c\u7136\u540e\u6df1\u6316\u539f\u56e0\u3002<\/p>\n\n\n\n
\u5bf9\u7167\u4e0a\u9762\u7684\u63cf\u8ff0\uff0c\u770b\u770b\u4f60\u5c5e\u4e8e\u54ea\u4e00\u7c7b\u5462\uff1f<\/p>\n\n\n\n
\u7b2c\u4e00\u7c7b\u4ea7\u54c1\u7ecf\u7406\u7684\u601d\u7ef4\u65b9\u5f0f\u5f88\u50cf\u4e2d\u5b66\u751f\u89e3\u5e94\u7528\u9898\uff0c\u800c\u201c\u89e3\u9898\u5bb6\u201d\u53ea\u80fd\u8bc1\u660e\u81ea\u5df1\uff0c\u65e0\u6cd5\u63a8\u52a8\u4e1a\u52a1\u3002\u800c\u7b2c\u4e8c\u7c7b\u4ea7\u54c1\u7ecf\u7406\uff0c\u5728\u4e24\u7ec4\u6570\u636e\u4e2d\u505a\u5bf9\u6bd4\uff0c\u7136\u540e\u62bd\u4e1d\u5265\u8327\u4ece\u800c\u627e\u5230\u95ee\u9898\u7684\u771f\u76f8\u3002\u8fd9\u624d\u662f\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u5177\u5907\u7684\u6570\u636e\u601d\u7ef4\u3002<\/p>\n\n\n\n
\u6240\u4ee5\uff0c\u6570\u636e\u601d\u7ef4\u7684\u672c\u8d28\u5c31\u662f\u7ad9\u5728\u6beb\u65e0\u7acb\u573a\u7684\u5ba2\u89c2\u6570\u636e\u524d\uff0c\u627e\u5230\u6838\u5fc3\u6307\u6807\uff0c\u6765\u5bf9\u6bd4\u4e1a\u52a1\u4e2d\u7684\u4e24\u7ec4\u53d8\u91cf\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u89e3\u91ca\u4e1a\u52a1\uff0c\u5e76\u5f15\u9886\u4e1a\u52a1\u524d\u884c\u3002<\/p>\n\n\n\n
\u4e5f\u5c31\u662f\u6211\u4eec\u5e38\u8bf4\u7684\uff0c\u6ca1\u6709\u5bf9\u6bd4\u7684\u6570\u636e\u6beb\u65e0\u610f\u4e49\u3002<\/p>\n\n\n\n
\u6570\u636e\u5206\u6790\u4e94\u6b65\u6cd5<\/p>\n\n\n\n
\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u4e00\u8d77\u6765\u63a2\u8ba8\u4e94\u6b65\u6cd5\u7684\u5177\u4f53\u64cd\u4f5c\u3002<\/p>\n\n\n\n
2.1 \u7b2c\u4e00\u6b65\uff1a\u611f\u77e5\u95ee\u9898<\/p>\n\n\n\n
\u987e\u540d\u601d\u4e49\uff0c\u5c31\u662f\u9700\u8981\u5177\u5907\u5224\u65ad\u95ee\u9898\u662f\u5426\u5b58\u5728\u7684\u80fd\u529b\u3002\u6bd4\u5982\u4ea7\u54c1\u7684\u5065\u5eb7\u5ea6\u5982\u4f55\uff1f\u4e00\u4e2a\u529f\u80fd\u8fbe\u5230\u4ec0\u4e48\u6837\u7684\u6307\u6807\u624d\u7b97\u6210\u529f\uff1f\u9875\u9762\u7684\u8f6c\u5316\u7387\u662f\u5426\u6b63\u5e38\uff1f\u7b49\u7b49\u3002<\/p>\n\n\n\n
\u6709\u5929\u8d4b\u7684\u4ea7\u54c1\u7ecf\u7406\u9760\u76f4\u89c9\u6765\u5224\u65ad\uff0c\u800c\u6709\u7ecf\u9a8c\u7684\u4ea7\u54c1\u7ecf\u7406\u9760\u7684\u662f\u65b9\u6cd5\u3002\u8981\u83b7\u5f97\u611f\u77e5\u95ee\u9898\u7684\u80fd\u529b\u5e76\u4e0d\u96be\uff0c\u5176\u5b9e\u53ea\u8981\u770b\u7784\u51c6\u4e00\u4e2a\u6307\u6807\u5373\u53ef\uff0c\u8fd9\u4e2a\u6307\u6807\u5c31\u662fOMTM\uff08One Metric That Matters \uff09\uff0c\u4fd7\u79f0\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u3002<\/strong><\/p>\n\n\n\n
\u9ecf\u7740\u5f0f\u589e\u957f\u5f15\u64ce<\/strong><\/p>\n\n\n\n
\u5317\u6781\u661f\u6307\u6807\uff1a\u7559\u5b58<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1000-1.png\")
<\/figure>\n\n\n\n\u5de5\u5177\u3001\u5185\u5bb9\u3001\u8d44\u6e90\u7c7b\u7684\u4ea7\u54c1\u90fd\u5c5e\u4e8e\u9ecf\u7740\u5f0f\u589e\u957f\u5f15\u64ce\uff08\u4f8b\u5982\uff1a\u767e\u5ea6\u3001\u5c0f\u733f\u641c\u9898\u3001\u77e5\u4e4e\u7b49\uff09\uff1b\u8fd9\u7c7b\u4ea7\u54c1\u7684\u672c\u8d28\u662f\u89e3\u51b3\u4e86\u7528\u6237\u7684\u67d0\u4e00\u90e8\u5206\u9700\u6c42\uff0c\u7528\u6237\u4eca\u5929\u7528\u4e86\u660e\u5929\u3001\u540e\u5929\u8fd8\u4f1a\u56de\u6765\u7528\uff0c\u4ece\u800c\u5e26\u6765\u4e86\u65b0\u7684\u589e\u957f\u3002<\/p>\n\n\n\n
\u6839\u636e\u6d77\u76d7\u6a21\u578bAARRR\uff0c\u7528\u6237\u4ece\u83b7\u53d6\uff0c\u6ce8\u518c\uff0c\u6d3b\u8dc3\uff0c\u7559\u5b58\uff0c\u518d\u5230\u6700\u7ec8\u7684\u8f6c\u5316\u3002\u5224\u65ad\u8fd9\u7c7b\u4ea7\u54c1\u662f\u5426\u5065\u5eb7\uff0c\u5317\u6781\u661f\u6307\u6807\u5c31\u662f\u7559\u5b58\u7387\u3002\u53ea\u6709\u7559\u5b58\u7387\u63d0\u5347\u4e86\uff0c\u624d\u80fd\u5e26\u6765\u771f\u5b9e\u7684\u7528\u6237\u589e\u957f\u3002<\/p>\n\n\n\n
\u4e00\u822c\u60c5\u51b5\uff0c\u5efa\u8bae\u89c2\u5bdf\u6b21\u7559\u3001\u4e09\u7559\u548c\u4e03\u7559\u3002\u62ff\u5de5\u5177\u578b\u4ea7\u54c1\u4e3a\u4f8b\uff0c40%\u7684\u6b21\u7559\uff0c20%\u7684\u4e03\u7559\u7b97\u662f\u6bd4\u8f83\u4f18\u79c0\u7684\u4e86\u3002\u5f53\u7136\u6570\u503c\u5e76\u4e0d\u7edd\u5bf9\uff0c\u6700\u597d\u548c\u884c\u4e1a\u540c\u7c7b\u4ea7\u54c1\u5bf9\u6bd4\uff0c\u548c\u81ea\u5df1\u7684\u524d\u4e00\u7248\u672c\u5bf9\u6bd4\uff0c\u8fd9\u6837\u624d\u6709\u66f4\u5ba2\u89c2\u7684\u5224\u65ad\u3002<\/p>\n\n\n\n
\u4ed8\u8d39\u5f0f\u589e\u957f\u5f15\u64ce<\/p>\n\n\n\n
\u5317\u6781\u661f\u6307\u6807\uff1a\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c>\u83b7\u5ba2\u6210\u672c<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1000-2.png\")
<\/figure>\n\n\n\n\u8bfe\u7a0b\u7c7b\u3001\u7edd\u5927\u591a\u6570B\u7aef\u4ea7\u54c1\u3001\u4f1a\u5458\u7c7b\u4ea7\u54c1\u7b49\u90fd\u5c5e\u4e8e\u4ed8\u8d39\u5f0f\u589e\u957f\u5f15\u64ce\uff08\u4f8b\u5982\uff1aVIPKID\u3001saas\u7cfb\u7edf\u670d\u52a1\u3001\u7231\u5947\u827a\u7b49\uff09\uff1b\u8fd9\u7c7b\u4ea7\u54c1\u7684\u672c\u8d28\u662f\u63d0\u4f9b\u67d0\u4e00\u7c7b\u670d\u52a1\u4f9b\u7528\u6237\u6d88\u8d39\uff0c\u5f53\u4f01\u4e1a\u6709\u4e86\u5229\u6da6\u624d\u80fd\u6295\u5165\u518d\u751f\u4ea7\uff0c\u4ece\u800c\u5f00\u62d3\u65b0\u7684\u5e02\u573a\u6216\u65b0\u7684\u670d\u52a1\u3002<\/p>\n\n\n\n
\u6b64\u7c7b\u4ea7\u54c1\u7684\u4e1a\u52a1\u903b\u8f91\u662f\u4ece\u83b7\u5ba2\uff0c\u5230\u9500\u552e\u8f6c\u5316\uff0c\u9700\u8981\u4ea7\u751f\u5229\u6da6\u624d\u53ef\u80fd\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u3002\u5224\u65ad\u8fd9\u7c7b\u4e1a\u52a1\u662f\u5426\u5065\u5eb7\uff0c\u5c31\u662f\u770b\u5ba2\u6237\u7ec8\u751f\u4ef7\u503c\u662f\u5426\u5927\u4e8e\u83b7\u53d6\u6210\u672c\u3002\u6240\u4ee5\u5317\u6781\u661f\u6307\u6807\u662f\uff1aCAC\uff1cCLV<\/p>\n\n\n\n
\u6ce8\uff1a<\/p>\n\n\n\n
CAC\uff08Customer Aqusition Cost\uff09\u5ba2\u6237\u83b7\u53d6\u6210\u672c<\/p>\n\n\n\n
CLV (Customer Lifetime Value) \u5ba2\u6237\u7ec8\u751f\u4ef7\u503c<\/p>\n\n\n\n
\u5728\u7ebf\u6559\u80b2\u884c\u4e1a\uff0c\u7ecf\u8fc7\u8fd9\u4e00\u4e24\u5e74\u7684\u6295\u8d44\u673a\u6784\u75af\u72c2\u50ac\u719f\uff0c\u83b7\u5ba2\u6210\u672c\u8fdb\u4e00\u6b65\u6c34\u6da8\u8239\u9ad8\uff0c\u733f\u8f85\u5bfc\u7684\u4e00\u4e2a\u6b63\u4ef7\u8bfe\u83b7\u5ba2\u6210\u672c\u751a\u81f3\u9ad8\u8fbe3000\u5143\uff0c\u8fd9\u6837\u7b97\u4e0b\u6765\uff0c\u9664\u975e\u6709\u975e\u5e38\u9ad8\u7684\u6b63\u4ef7\u8bfe\u8f6c\u5316\u7387\u4e0e\u7eed\u8d39\u7387\uff0c\u5426\u5219\u5f88\u96be\u83b7\u5f97\u76c8\u5229\u3002<\/p>\n\n\n\n
\u7206\u53d1\u5f0f\u589e\u957f\u5f15\u64ce<\/p>\n\n\n\n
\u5317\u6781\u661f\u6307\u6807\uff1a\u75c5\u6bd2\u7cfb\u6570K<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1000-3.png\")
<\/figure>\n\n\n\n\u88c2\u53d8\u8fd0\u8425\u6d3b\u52a8\uff0c\u8bdd\u9898\u6027\u4e8b\u4ef6\u7b49\u90fd\u5c5e\u4e8e\u7206\u53d1\u5f0f\u589e\u957f\u5f15\u64ce\u3002\u4f8b\u5982\u780d\u4ef7\u3001\u62fc\u56e2\u3001\u74dc\u5206\u7ea2\u5305\u3001\u53cc11\u7535\u5546\u4fc3\u9500\u6d3b\u52a8\u3001\u7f8e\u56fd\u5927\u9009\u7b49\u7b49\u3002\u8fd9\u7c7b\u4ea7\u54c1\u7684\u4e1a\u52a1\u903b\u8f91\u5c31\u662f\u77ed\u65f6\u95f4\u5185\u662f\u5426\u80fd\u8fc5\u901f\u4f20\u64ad\uff0c\u56e0\u4e3a\u65f6\u6548\u6027\u5f3a\uff0c\u4e00\u822c\u8fc7\u4e8648~72\u5c0f\u65f6\u6d3b\u52a8\u5c31\u4e0d\u518d\u6709\u6548\u4e86\u3002<\/p>\n\n\n\n
\u6b64\u7c7b\u4ea7\u54c1\u7684\u5317\u6781\u661f\u6307\u6807\u662f\u75c5\u6bd2\u7cfb\u6570K\uff08 K=I * Conv=\u5206\u5e03\u5bc6\u5ea6\u00d7\u611f\u67d3\u5f3a\u5ea6\uff09\u53ea\u6709\u5f53K>1\u65f6\uff0c\u88c2\u53d8\u624d\u80fd\u8fdb\u884c\u4e0b\u53bb\u3002<\/p>\n\n\n\n
\u6ce8\uff1a<\/p>\n\n\n\n
I\uff1aInvitation\uff0c\u5373\u6bcf\u4e2a\u7528\u6237\u53d1\u9001\u7684\u9080\u8bf7\u6570\u91cf\uff0c\u53cd\u6620\u4e86\u5206\u5e03\u5bc6\u5ea6<\/p>\n\n\n\n
Conv \uff1aConversion rate\uff0c\u5373\u6bcf\u4e2a\u9080\u8bf7\u6210\u529f\u7684\u6982\u7387\uff0c\u53cd\u6620\u4e86\u611f\u67d3\u5f3a\u5ea6<\/p>\n\n\n\n
\u8fd9\u4e9b\u5e74\u6700\u6210\u529f\u7684\u51e0\u4e2a\u88c2\u53d8\u8fd0\u8425\u6d3b\u52a8\u5f53\u5c5e\u82b1\u5c0f\u732a\u548c\u5fae\u7c92\u8d37\u3002\u4ece\u83b7\u77e5\u7684\u6570\u636e\u63a8\u7b97\uff0cK\u503c\u5e94\u8be5\u57283.6\u4ee5\u4e0a\uff0c\u4e5f\u5c31\u662f\u8bf4\u5e73\u5747\u4e00\u4e2a\u7528\u6237\u5e26\u6765\u4e863~4\u4e2a\u65b0\u7528\u6237\u3002\u8fd9\u5c31\u662f\u75c5\u6bd2\u4f20\u64ad\u7684\u9b54\u529b\u3002<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1000-4.png\")
<\/figure>\n\n\n\n\u5176\u4ed6\u4e1a\u52a1\u5f62\u6001<\/p>\n\n\n\n
\u5317\u6781\u661f\u6307\u6807\uff1a\u7b80\u5355\u6307\u6807&\u590d\u5408\u6307\u6807<\/p>\n\n\n\n
\u4e1a\u52a1\u4e0d\u5c5e\u4e8e\u4ee5\u4e0a\u7684\u4efb\u4f55\u4e00\u79cd\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e0b\u4e00\u4e9b\u7b80\u5355\u6307\u6807\uff0c\u4f8b\u5982\uff1a\u9875\u9762PVUV\u3001\u767b\u5f55\u7528\u6237\u91cf\u3001\u9875\u9762\u505c\u7559\u65f6\u957f\u3001\u6d3b\u8dc3\u7528\u6237\u6570\u7b49\uff0c\u80fd\u5e2e\u52a9\u4f60\u5feb\u901f\u7684\u4e86\u89e3\u4ea7\u54c1\u72b6\u6001\u3002<\/p>\n\n\n\n
\u5982\u679c\u6211\u4eec\u628a\u8fd9\u4e9b\u7b80\u5355\u6307\u6807\u505a\u4e00\u4e2a\u9664\u6cd5\uff0c\u5c31\u4f1a\u5f97\u5230\u4e00\u4e9b\u6709\u9b54\u6cd5\u7684\u590d\u5408\u6307\u6807\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n
\u9875\u9762PV\/\u8bbf\u95ee\u6570\u91cf=\u5e73\u5747\u8bbf\u95ee\u6df1\u5ea6\uff1b<\/p>\n\n\n\n
\u8bbf\u95ee\u65f6\u957f\/\u8bbf\u95ee\u6570\u91cf=\u5e73\u5747\u8bbf\u95ee\u65f6\u957f\uff1b<\/p>\n\n\n\n
\u6bcf\u5468\u4ed8\u8d39\u7528\u6237\/\u7528\u6237\u6d3b\u8dc3\u6570=\u5e73\u5747\u6bcf\u5468\u6bcf\u4eba\u8d2d\u4e70\u6570\u91cf<\/p>\n\n\n\n
\u8fd9\u4e9b\u590d\u5408\u6307\u6807\u80fd\u4e00\u773c\u5c31\u89c2\u5bdf\u5230\u4ea7\u54c1\u7684\u7528\u6237\u771f\u5b9e\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u5f53\u7136\uff0c\u5927\u90e8\u5206\u7684\u4ea7\u54c1\u90fd\u662f\u4ee5\u4e0a\u5404\u4e2a\u4e1a\u52a1\u5f62\u6001\u7684\u5408\u96c6\uff0c\u9488\u5bf9\u4ea7\u54c1\u7684\u4e0d\u540c\u6a21\u5757\uff0c\u53ef\u4ee5\u76d1\u63a7\u4e0d\u540c\u7684\u5317\u6781\u661f\u6307\u6807\u3002\u5e76\u4e14\uff0c\u968f\u7740\u4ea7\u54c1\u7684\u4e0d\u65ad\u53d1\u5c55\u5317\u6781\u661f\u6307\u6807\u4e5f\u9700\u8981\u8ddf\u7740\u4e00\u8d77\u53d8\u5316\u3002\u4f8b\u5982\uff1a\u7231\u5947\u827a\uff0c\u5728\u5f88\u65e9\u7684\u65f6\u5019\u5317\u6781\u661f\u6307\u6807\u5e94\u8be5\u662f\u7528\u6237\u7684\u7559\u5b58\u548c\u5e73\u5747\u8bbf\u95ee\u65f6\u957f\uff1b\u4f46\u662f\u73b0\u5728\u4e1a\u52a1\u89c4\u6a21\u53d1\u5c55\u58ee\u5927\u4e86\uff0c\u5317\u6781\u661f\u6307\u6807\u5e94\u8be5\u662f\u4ed8\u8d39\u7528\u6237\u6570\u4e0e\u8425\u4e1a\u989d\u4e86\u3002<\/p>\n\n\n\n
2.2 \u7b2c\u4e8c\u6b65\uff1a\u63d0\u51fa\u5047\u8bf4<\/p>\n\n\n\n
\u5f53\u6211\u4eec\u611f\u77e5\u5230\u4e86\u4ea7\u54c1\u51fa\u4e86\u95ee\u9898\uff0c\u4f46\u539f\u56e0\u53ef\u80fd\u662f\u4ec0\u4e48\uff1f\u8fd9\u4e2a\u65f6\u5019\u5c31\u9700\u8981\u9488\u5bf9\u73b0\u8c61\u6765\u63d0\u51fa\u5047\u8bbe\u4e86\u3002\u6211\u63a8\u8350\u4ee5\u4e0b\u4e24\u79cd\u65b9\u6cd5\uff1a<\/p>\n\n\n\n
\u65b9\u6cd51\uff1a\u5f52\u7eb3\u5f0f\uff0c\u5c31\u662f\u6839\u636e\u4e2a\u6848\u8fdb\u884c\u603b\u7ed3\u3002<\/p>\n\n\n\n
\u4f8b\u5982\u4e00\u4e2a\u77e5\u8bc6\u4ed8\u8d39\u4ea7\u54c1\u7528\u6237\u7684\u4ed8\u8d39\u95ee\u9898\uff1a\u56e2\u961f\u53ef\u4ee5\u4e00\u8d77\u5934\u8111\u98ce\u66b4\uff0c\u63d0\u51fa\u5404\u79cd\u53ef\u80fd\u7684\u56e0\u7d20\uff1b\u4e5f\u53ef\u4ee5\u5bf9\u5206\u5c42\u7684\u7528\u6237\u8fdb\u884c\u62bd\u6837\u6df1\u8bfb\u8bbf\u8c08\uff0c\u4e86\u89e3\u4ed6\u4eec\u4e0d\u4f7f\u7528\u6216\u7ee7\u7eed\u7528\u4e0b\u53bb\u7684\u539f\u56e0\u53ca\u770b\u6cd5\uff1b\u7136\u540e\u6765\u5f52\u7eb3\u9a8c\u8bc1\u3002<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1000-5.png\")
<\/figure>\n\n\n\n\u65b9\u6cd52\uff1a\u6f14\u7ece\u5f0f\uff0c\u5c31\u662f\u6839\u636e\u6a21\u578b\u8fdb\u884c\u63a8\u6f14\u3002<\/p>\n\n\n\n
\u4f8b\u5982\uff1a\u9488\u5bf9\u90e8\u5206\u7528\u6237\u5728\u6253\u5f00app\u540e\u8df3\u51fa\u7684\u95ee\u9898\uff0c\u53ef\u4ee5\u6839\u636e\u5bf9\u7528\u6237\u884c\u4e3a\u6a21\u578b\u8fdb\u884c\u62c6\u89e3\uff0c\u800c\u62c6\u89e3\u7684\u6709\u6548\u4e0e\u5426\uff0c\u5176\u5b9e\u5c31\u662f\u5bf9\u7528\u6237\u884c\u4e3a\u7684\u7406\u89e3\uff0c\u7528\u6237\u7684\u884c\u4e3a\u6a21\u578b\u591a\u5c11\u6709\u5173\u3002<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1000-6.png\")
<\/figure>\n\n\n\n\u63d0\u51fa\u5047\u8bf4\uff0c\u662f\u4e00\u4e2a\u601d\u7ef4\u53d1\u6563\u7684\u8fc7\u7a0b\uff0c\u6b64\u65f6\u4e0d\u62d2\u7edd\u4efb\u4f55\u53ef\u80fd\u6027\u3002\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u8865\u5145\u5404\u4e2a\u7ef4\u5ea6\u7684\u601d\u8003\u662f\u975e\u5e38\u6709\u5fc5\u8981\u7684\u3002<\/p>\n\n\n\n
2.3 \u7b2c\u4e09\u6b65\uff1a\u9009\u62e9\u8868\u5f81<\/p>\n\n\n\n
\u6709\u54ea\u4e9b\u8bc1\u636e\u53ef\u4ee5\u8bc1\u660e\u4ee5\u4e0a\u95ee\u9898\uff1f\u5230\u8fd9\u4e00\u6b65\uff0c\u4e3d\u838e\u963f\u59e8\u8981\u9001\u7ed9\u4f60\u7684\u4e00\u53e5\u8bdd\uff1aIf you can\u2019t measure it, you can\u2019t improve it.\uff08\u4e0d\u53ef\u88ab\u6570\u636e\u91cf\u5316\uff0c\u5c31\u4e0d\u65e0\u6cd5\u8bc1\u660e\u5176\u597d\u574f\u3002\uff09<\/p>\n\n\n\n
\u7ecf\u5e38\u6709\u4ea7\u54c1\u7ecf\u7406\u4f1a\u8fd9\u6837\u63cf\u8ff0\u60c5\u51b5\uff1a\u53cd\u9988\u8fd9\u4e2a\u95ee\u9898\u7684\u7528\u6237\u633a\u591a\u7684\uff0c\u6240\u4ee5\u6211\u4eec\u5c31\u505a\u4e86\u8fd9\u4e2aXXX\u529f\u80fd\u3002<\/p>\n\n\n\n
\u7136\u540e\u6211\u90fd\u4f1a\u8ffd\u95ee\u51e0\u53e5\uff1a\u633a\u591a\u7684\u662f\u591a\u5c11\uff1f\u8fd9\u90e8\u5206\u7528\u6237\u5360\u4f60\u5168\u91cf\u7528\u6237\u7684\u591a\u5c11\uff1f\u201c\u633a\u591a\u7684\u201d\u8fd9\u90e8\u5206\u7528\u6237\u4ed6\u4eec\u662f\u4f60\u7684\u6838\u5fc3\u7528\u6237\u5417\uff1f<\/p>\n\n\n\n
\u6240\u4ee5…\u4f5c\u4e3a\u4e00\u4e2a\u903b\u8f91\u6e05\u6670\u7684\u4ea7\u54c1\u7ecf\u7406\uff0c\u8bb2\u6570\u636e\u7684\u65f6\u5019\u8bf7\u7528\u91cf\u5316\u7684\u8bed\u8a00\u51c6\u786e\u7684\u63cf\u8ff0\uff0c\u597d\u5417\uff1f\u62c9\u94a9\u94a9…<\/p>\n\n\n\n
\u5728\u9009\u62e9\u6570\u636e\u8868\u5f81\u65f6\uff0c\u6709\u4e00\u4e9b\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n
\u9009\u62e9\u7684\u6570\u636e\u8868\u5f81\u80fd\u591f\u5145\u5206\u4ee3\u8868\u63d0\u51fa\u7684\u5047\u8bf4\u7684\u5185\u6db5\uff1b<\/p>\n\n\n\n
\u9009\u62e9\u7684\u6570\u636e\u5c3d\u91cf\u662f\u7528\u6237\u5ba2\u89c2\u884c\u4e3a\u6570\u636e\u800c\u975e\u4e3b\u89c2\u6001\u5ea6\u6570\u636e\uff1b<\/p>\n\n\n\n
\u9009\u62e9\u7684\u6570\u636e\u662f\u6709\u88ab\u8bb0\u5f55\u6216\u6bd4\u8f83\u5bb9\u6613\u83b7\u53d6\u3002<\/p>\n\n\n\n
\u4ecd\u7136\u6cbf\u7528\u524d\u9762\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1000-7.png\")
<\/figure>\n\n\n\n\u8fd9\u6837\u4e0b\u6765\uff0c\u6570\u636e\u5206\u6790\u601d\u7ef4\u7684\u524d\u4e09\u6b65\u5c31\u88ab\u5f88\u597d\u7684\u5efa\u7acb\u8d77\u6765\u4e86\u3002<\/p>\n\n\n\n
2.4 \u7b2c\u56db\u6b65\uff1a\u6536\u96c6\u6570\u636e<\/p>\n\n\n\n
\u4ece\u611f\u77e5\u95ee\u9898\u3001\u5230\u5047\u8bbe\u539f\u56e0\u518d\u5230\u9009\u62e9\u8868\u5f81\uff0c\u63a5\u4e0b\u6765\u5c31\u662f\u6536\u96c6\u6570\u636e\u4e86\u3002\u8fd9\u4e00\u6b65\u53ef\u4ee5\u8bf4\u662f\u6570\u636e\u5206\u6790\u91cc\u9762\u6700\u4e0d\u9700\u8981\u52a8\u8111\u5b50\u7684\u4e00\u6b65\uff0c\u4ea7\u54c1\u53ea\u8981\u6709\u57fa\u7840\u6570\u636e\u5e73\u53f0\uff0c\u5c31\u5f88\u5bb9\u6613\u83b7\u53d6\u5230\u57fa\u7840\u6570\u636e\u3002<\/p>\n\n\n\n
\u4f46\u8fd9\u4e00\u6b65\u4e5f\u9700\u8981\u6ce8\u610f\uff1a<\/p>\n\n\n\n
\u4e00\u5207\u80fd\u83b7\u53d6\u5230\u6570\u636e\u7684\u524d\u63d0\u662f\u505a\u4e86\u76f8\u5173\u7684\u6570\u636e\u57cb\u70b9<\/p>\n\n\n\n
\u5f53\u6570\u636e\u51fa\u6765\u540e\uff0c\u4e0d\u8981\u7740\u6025\u5206\u6790\uff0c\u5148\u770b\u770b\u662f\u5426\u5408\u7406\uff0c\u8981\u53bb\u6389\u660e\u663e\u4e0d\u5408\u7406\u7684\u6570\u636e\u3002\u8bb0\u4f4f\uff0c\u5bf9\u5f00\u53d1\u5c0f\u54e5\u7684\u6570\u636e\u4e0a\u62a5\u8981\u6c38\u8fdc\u62b1\u6709\u6000\u7591\u6001\u5ea6\uff08\u54ea\u6015\u4ed6\u628a\u80f8\u812f\u62cd\u5230\u70c2\uff09\u3002<\/p>\n\n\n\n
2.5 \u7b2c\u4e94\u6b65\uff1a\u5206\u6790\u9a8c\u8bc1<\/p>\n\n\n\n
\u8fd9\u4e00\u6b65\u5c31\u662f\u5229\u7528\u4f60\u5c0f\u5b66\u6570\u5b66\u77e5\u8bc6\u7684\u65f6\u5019\u4e86\uff01\uff01<\/p>\n\n\n\n
\u5f88\u591a\u4ea7\u54c1\u7ecf\u7406\u4f1a\u628a\u8fd9\u4e00\u6b65\u4f5c\u4e3a\u6570\u636e\u5206\u6790\u6700\u91cd\u8981\u7684\u4e00\u6b65\uff0c\u82b1\u5f88\u591a\u65f6\u95f4\u5728\u6570\u636e\u5206\u6790\u3001\u56fe\u8868\u7ed8\u5236\u4e0a\uff0c\u4f46\u5728\u6211\u770b\u6765\uff0c\u8fd9\u4e00\u6b65\u5176\u5b9e\u5df2\u7ecf\u4e0d\u90a3\u4e48\u91cd\u8981\u4e86\u3002\u505a\u5206\u6790\u9a8c\u8bc1\uff0c\u53ef\u89c6\u5316\u56fe\u8868\u662f\u5f88\u68d2\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n
\u4e00\u822c\u6765\u8bf4\u53ea\u8981\u786e\u5b9a\u597d\u4e86x\u4e0ey\u8f74\u7684\u542b\u4e49\u548c\u6570\u636e\uff0c\u901a\u8fc7\u6570\u636e\u53ef\u89c6\u5316\u7684\u65b9\u5f0f\uff0c\u8868\u73b0\u51fax\u4e0ey\u7684\u5173\u7cfb\uff0c\u5c31\u80fd\u53d1\u73b0\u5176\u4e2d\u662f\u5426\u5b58\u5728\u6709\u4ef7\u503c\u7684\u89c4\u5f8b\u4e86\u3002\u53d1\u73b0x\u4e0ey\u5b58\u5728\u67d0\u79cd\u5173\u7cfb\u7684\u65f6\u5019\uff0c\u6700\u597d\u901a\u8fc7\u6570\u636e\u8fdb\u884c\u518d\u6b21\u9a8c\u8bc1\u3002\u9009\u62e9\u53e6\u5916\u4e00\u7ec4\u6570\u636e\uff0c\u518d\u6b21\u8fdb\u884c\u5206\u6790\uff0c\u770b\u786e\u5b9a\u7684\u5173\u7cfb\u662f\u5426\u518d\u6b21\u88ab\u590d\u73b0\u3002<\/p>\n\n\n\n
\u90a3\u5982\u4f55\u9009\u7528\u6570\u636e\u53ef\u89c6\u5316\u56fe\u5f62\u5462\uff1f\u4ee5\u4e0b\u662f\u6211\u6574\u7406\u7684\u4e00\u4e9b\u89c4\u5f8b\uff1a<\/p>\n\n\n\n
\u53ea\u6709\u4e00\u4e2a\u53d8\u91cf\uff0c\u4e14\u76f8\u52a0\u4e3a100%\u7684\u60c5\u51b5\u4e0b\uff0c\u7528\u997c\u56fe\u6765\u5c55\u793a\uff0c\u4f8b\u5982\uff1a\u7528\u6237\u6765\u6e90\u6e20\u9053<\/p>\n\n\n\n
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