{"id":56829,"date":"2022-01-23T12:11:48","date_gmt":"2022-01-23T04:11:48","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=56829"},"modified":"2022-01-23T12:11:54","modified_gmt":"2022-01-23T04:11:54","slug":"%e7%8e%8b%e7%90%a4%ef%bc%9amlg%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/56829.html","title":{"rendered":"\u738b\u7424\uff1aMLG\u589e\u957f\u6a21\u5f0f"},"content":{"rendered":"\n<p>\u8fd1\u51e0\u5e74\uff0cB2B\u4f01\u4e1a\u666e\u904d\u60f3\u8981\u627e\u5230\u9002\u5408\u81ea\u8eab\u53d1\u5c55\u7684\u589e\u957f\u65b9\u5f0f\uff0c<strong>\u884c\u4e1a\u5185\u5e38\u89c1\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%bc%8f\" title=\"\u589e\u957f\u6a21\u5f0f\" target=\"_blank\">\u589e\u957f\u6a21\u5f0f<\/a><\/span>\u53ef\u4ee5\u7b80\u5355\u7684\u5206\u4e3a\u4e09\u7c7b\u201cSLG\uff08Sales-led Growth\uff09\u3001MLG(Marketing-led Growth)\u3001PLG\uff08Product-led Growth\uff09\u201d\uff0cSLG\u662f\u5982\u4eca\u5927\u591a\u6570\u4f01\u4e1a\u6240\u91c7\u7528\u7684\uff0cPLG\u662f\u8bb8\u591a\u4f01\u4e1a\u6240\u5411\u5f80\u7684\uff0cMLG\u5219\u662f\u88ab\u5ffd\u89c6\u7684\u3002<\/strong>\u4eca\u5929\u6211\u6765\u4e3b\u8981\u8bb2\u4e00\u4e0bMLG\u589e\u957f\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<p><strong>SLG or MLG or PLG<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\u7b80\u5355\u8bb2\u4e00\u4e0bPLG\uff0c\u5728\u75ab\u60c5\u53d1\u751f\u4e4b\u540e\uff0c\u4f01\u4e1a\u4f1a\u5f00\u5c55\u8bb8\u591a\u7684\u8fdc\u7a0b\u4f1a\u8bae\u548c\u7ebf\u4e0a\u4f1a\u8bae\u3002\u6240\u4ee5\uff0c\u50cf\u817e\u8baf\u4f1a\u8bae\u8fd9\u7c7b\u8f6f\u4ef6\u5927\u5bb6\u5df2\u7ecf\u4e0d\u964c\u751f\u4e86\uff0c\u8fd9\u5c31\u662f\u4e00\u4e2a\u5178\u578b\u5229\u7528PLG\u589e\u957f\u6a21\u5f0f\u7684B2B\u4ea7\u54c1\u3002<strong>\u8fd9\u7c7b\u4ea7\u54c1\u7684\u7279\u70b9\u662f\u9996\u5148\u8981\u80fd\u591f\u6781\u5feb\u7684\u81ea\u8bc1\u4ef7\u503c\uff0c\u518d\u52a0\u4e0a\u7f51\u7edc\u6548\u5e94\u7684\u8fde\u5e26\u4f5c\u7528\u5e2e\u52a9\u4f01\u4e1a\u5feb\u901f\u5b9e\u73b0\u7528\u6237\u589e\u957f\uff0c\u7136\u540e\u4ece\u4e2a\u4eba\u7528\u6237\u4f7f\u7528\u5347\u7ea7\u4e3a\u4f01\u4e1a\u5ba2\u6237\u91c7\u8d2d\u3002<\/strong>\u4f46\u4e0d\u662f\u6240\u6709\u4f01\u4e1a\u90fd\u53ef\u4ee5\u5229\u7528PLG\u7684\u589e\u957f\u6a21\u5f0f\uff0c\u56e0\u4e3a\u8fd9\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u5f62\u6001\u7684\u6709\u4e00\u5b9a\u7684\u524d\u7f6e\u8981\u6c42\uff0c\u9700\u8981\u6ee1\u8db3\u4e0a\u8ff0\u7684\u7279\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/9e6d26cbbfc04dfaa4ec1b5af25294a2.png\" alt=\"\u6570\u5b57\u65f6\u4ee3B2B\u4f01\u4e1a\u8425\u9500\u5e26\u52a8\u5f0f\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u9664\u4e86\u7528\u4ea7\u54c1\u6216\u670d\u5f62\u6001\u6765\u5339\u914d\u5408\u9002\u7684\u589e\u957f\u6a21\u5f0f\u5916\uff0c\u53ef\u4ee5\u7528\u4e00\u4e2a\u53d8\u901a\u7684\u7b80\u5316\u65b9\u6cd5\u2014\u2014\u4ee5\u9996\u5355\u7684\u5e73\u5747\u5ba2\u5355\u4ef7\u4f5c\u4e3a\u6307\u6807\u6765\u7b80\u5355\u5212\u5206\u3002<strong>\u5982\u679c\u4f01\u4e1a\u9996\u5355\u7684\u6210\u4ea4\u5ba2\u5355\u4ef7\u57282\u4e07\u4ee5\u4e0b\u5219\u5e94\u8be5\u8003\u8651\u4e00\u4e0bPLG\u7684\u53ef\u80fd\u6027\u3002\u5982\u679c\u572830\u4e07\u4ee5\u4e0a\u7684\u8bdd\uff0c\u8981\u8fc7\u591a\u7684\u8003\u8651\u4ee5\u9500\u552e\u9a71\u52a8\u7684\u65b9\u5f0f\u4e3a\u4e3b\u4f53\uff0c\u5982\u679c\u5728\u4e2d\u95f4\u533a\u95f4\uff0c\u4f01\u4e1a\u5f88\u6709\u53ef\u80fd\u5ffd\u89c6\u4e86MLG\u7684\u4f53\u7cfb\u5316\u7b56\u7565\u7684\u5339\u914d\u6027\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/18646edef4804adf899d610940428e5c.png\" alt=\"\u6570\u5b57\u65f6\u4ee3B2B\u4f01\u4e1a\u8425\u9500\u5e26\u52a8\u5f0f\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u8bb2\u4e00\u4e0b<strong>SLG\u548cMLG\u7684\u533a\u522b<\/strong>\uff0c\u4e0a\u56fe\u5de6\u4fa7\u662fSLG\u7684\u589e\u957f\u6a21\u5f0f\uff0c\u4e0a\u534a\u90e8\u5206\u662f\u5e02\u573a\u7684\u5de5\u4f5c\uff0c\u4e0b\u534a\u90e8\u5206\u4e3b\u8981\u662f\u9500\u552e\u7684\u5de5\u4f5c\uff0c\u5176\u5b9e\u5e02\u573a\u90e8\u5728\u8fd9\u79cd\u6a21\u5f0f\u4e0b\u4e5f\u505a\u4e86\u5927\u91cf\u7684\u5de5\u4f5c\uff0c\u4f46\u6700\u540e\u5e02\u573a\u8f93\u51fa\u7684\u7ebf\u7d22\u6210\u5355\u8f6c\u5316\u7684\u5360\u6bd4\u5374\u8f83\u4f4e\u3002\u5e02\u573a\u90e8\u5f80\u5f80\u5728\u6295\u653e\u3001\u54c1\u5ba3\u3001\u5185\u5bb9\u3001\u6d3b\u52a8\u7b49\u65b9\u9762\u505a\u4e86\u5927\u91cf\u7684\u5de5\u4f5c\uff0c\u4f46\u662f\u6570\u636e\u6ca1\u6709\u6709\u6548\u8ffd\u8e2a\u5230\u8425\u9500\u6f0f\u6597\u5e95\u90e8\uff0c\u6574\u4f53\u8f6c\u5316\u4e5f\u8f83\u4f4e\uff0c\u9020\u6210\u96be\u4ee5\u7528\u6570\u636e\u6765\u8bc1\u660e\u5e02\u573a\u5de5\u4f5c\u4ea7\u51fa\u3002\u800c\u9500\u552e\u7684\u6210\u7ee9\u6bd4\u8f83\u5bb9\u6613\u89c1\u5230\uff0c\u56e0\u4e3a\u9500\u552e\u7ba1\u7406\u4f1a\u5f3a\u5316\u5728CRM\u7cfb\u7edf\u7ef4\u62a4\u9500\u552e\u7ebf\u7d22\u548c\u5546\u673a\u6570\u636e\uff0c\u5bfc\u81f4\u9500\u552e\u81ea\u62d3\u7684\u5ba2\u6237\u5360\u636e\u4e86\u6700\u7ec8\u6210\u5355\u7684\u7edd\u5927\u90e8\u5206\u3002<strong>\u5728SLG\u7684\u6a21\u5f0f\u4e0b\uff0c\u5173\u952e\u70b9\u5728\u4e8e\u5355\u4e2a\u9500\u552e\u7684\u62d3\u5ba2\u80fd\u529b\u548c\u6210\u5355\u80fd\u529b\u4ee5\u53ca\u9500\u552e\u56e2\u961f\u7684\u89c4\u6a21\u3002<\/strong>\u4e5f\u5c31\u662f\u8bf4\uff0c\u4f01\u4e1a\u9700\u8981\u5355\u5175\u80fd\u529b\u5f88\u5f3a\u7684\u4e00\u652f\u961f\u4f0d\uff0c\u5f53\u961f\u4f0d\u8d8a\u58ee\u5927\u65f6\u6574\u4e2a\u8425\u6536\u89c4\u6a21\u5c31\u4f1a\u505a\u5230\u66f4\u5927\u3002<\/p>\n\n\n\n<p><strong>\u800cMLG\u7684\u4fa7\u91cd\u70b9\u5c31\u76f8\u5bf9\u4e0d\u540c<\/strong>\uff0c\u5f71\u54cd\u6700\u7ec8\u6210\u4ea4\u7684\u83b7\u5ba2\u6765\u6e90\u5360\u6bd4\u4f1a\u53d1\u751f\u8f83\u5927\u7684\u53d8\u5316\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5728\u5e02\u573a\u5728\u505a\u5b8c\u524d\u671f\u83b7\u5ba2\u7684\u5de5\u4f5c\u4e4b\u540e\uff0c\u5927\u91cf\u7684\u7ebf\u7d22\u80fd\u591f\u6bd4\u8f83\u6709\u6548\u7684\u8f6c\u5316\u6210\u8f83\u5927\u6bd4\u4f8b\u7684\u6700\u7ec8\u6210\u4ea4\uff0c\u5bf9\u4e8e\u9500\u552e\u81ea\u62d3\u8f6c\u6210\u4ea4\u7684\u4f9d\u8d56\u6027\u5c31\u4f1a\u663e\u8457\u4e0b\u964d\u3002\u5728\u8fd9\u4e2a\u65b9\u5f0f\u4e0b\uff0c<strong>\u5173\u952e\u70b9\u5728\u4e8e\u534f\u540c\u548c\u5404\u9636\u6bb5\u7684\u8f6c\u5316\u7387\uff0c\u5e02\u573a\u8981\u6301\u7eed\u5730\u8f93\u51fa\u9ad8\u8d28\u91cfMQL\u3001\u9500\u552e\u56e2\u961f\u8981\u6709\u8f83\u5f3a\u7684\u6210\u5355\u8f6c\u5316\u80fd\u529b\uff0c\u5bf9\u4e8e\u9500\u552e\u81ea\u62d3\u80fd\u529b\u7684\u8981\u6c42\u5c31\u4f1a\u4f4e\u4e00\u4e9b\u3002<\/strong><\/p>\n\n\n\n<p>\u6bd4\u8f83\u8fd9\u4e24\u79cd\u65b9\u5f0f\uff0c\u5e76\u4e0d\u662f\u8bf4\u524d\u8005\u8981\u4f9d\u8d56\u9500\u552e\uff0c\u540e\u8005\u8981\u4f9d\u8d56\u5e02\u573a\uff0c\u800c\u662f\u8981\u5f3a\u5316\u53cc\u65b9\u914d\u5408\u3002<strong>\u7279\u522b\u662f\u5728MLG\u6a21\u5f0f\u4e0b\uff0c\u66f4\u52a0\u5f3a\u8c03\u628a\u5e02\u573a\u548c\u9500\u552e\u7684\u5173\u7cfb\u8fdb\u884c\u68b3\u7406\uff0c\u4ee5\u4e00\u4e2a\u987a\u7545\u9ad8\u6548\u7684\u534f\u4f5c\u6a21\u5f0f\u6765\u52a9\u529b\u589e\u957f\u3002<\/strong><\/p>\n\n\n\n<p>\u5982\u4eca\u5df2\u7ecf\u6709\u4e00\u4e9bB2B\u4f01\u4e1a\u6b63\u5728\u5229\u7528MLG\u7684\u589e\u957f\u65b9\u5f0f\uff0c\u4e0e\u8fd9\u4e9b\u4f01\u4e1a\u63a2\u8ba8\u7ecf\u9a8c\u540e\u53d1\u73b0\uff0c\u5728\u6240\u6709\u65b0\u589e\u5ba2\u6237\u4e2d\uff0c\u901a\u8fc7\u5e02\u573a\u624b\u6bb5\uff08\u5e7f\u544a\u6295\u653e\u3001\u7ebf\u4e0a\u7ebf\u4e0b\u6d3b\u52a8\u3001\u793e\u4ea4\u8425\u9500\u3001\u5185\u5bb9\u8425\u9500\u7b49\uff09\u83b7\u53d6\u7684\u5ba2\u6237\u5360\u6bd4\u660e\u663e\u9ad8\u4e8e\u9500\u552e\u81ea\u62d3\u7b49\u65b9\u5f0f\uff0c\u8fd9\u5c31\u4ee3\u8868\u7740\u8fd9\u4e9b\u4f01\u4e1a\u7684MLG\u589e\u957f\u4f53\u7cfb\u5df2\u7ecf\u8f83\u4e3a\u6210\u719f\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u4f01\u4e1a\u8981\u5982\u4f55\u8bc4\u4f30\u81ea\u8eab\u7684MLG\u6210\u719f\u5ea6\u5462\uff1f<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>\u8bc4\u4f30MLG\u6210\u719f\u5ea6\u7684\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p><strong>\u65b9\u6cd5\u4e00: MLG INDEX (\u8425\u9500\u5e26\u52a8\u5f0f\u589e\u957f\u6307\u6570)<\/strong><\/p>\n\n\n\n<p>MLG INDEX\u8ba1\u7b97\u65b9\u5f0f\u662f\u5206\u6bcd\u4e3a\u6210\u4ea4\u65b0\u5ba2\u6237\u603b\u6570\uff0c\u5206\u5b50\u662f\u7531\u5e02\u573a\u8425\u9500\u83b7\u5ba2\u7684\u6210\u4ea4\u65b0\u5ba2\u6237\u6570\u3002\u5728\u4f20\u7edf\u7684\u5de5\u4e1a\u5236\u9020\u3001\u5316\u5de5\u8fd9\u7c7b\u884c\u4e1a MLG INDEX\u5360\u6bd4\u8f83\u4f4e\uff0c\u57285%~30%\u4e4b\u95f4\u4e3a\u4e3b\uff0c\u67d0\u4e9b\u65b0\u5174B2B\u884c\u4e1a\uff08\u4e92\u8054\u7f51\u3001\u9ad8\u79d1\u6280\u7b49\uff09\u6700\u9ad8\u53ef\u8fbe\u5230 40-70%\u3002<\/p>\n\n\n\n<p><strong>\u65b9\u6cd5\u4e8c\uff1a\u5224\u65ad\u5e02\u573a\u5de5\u4f5c\u5728\u8425\u9500\u6f0f\u6597\u4e2d\u7684\u6df1\u5ea6<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/2bdb0c052b32477f8314eb001580c7f0.png\" alt=\"\u6570\u5b57\u65f6\u4ee3B2B\u4f01\u4e1a\u8425\u9500\u5e26\u52a8\u5f0f\u589e\u957f\"\/><\/figure>\n\n\n\n<p><strong>\u8bc4\u4f30\u4f01\u4e1aMLG\u6210\u719f\u5ea6\u7684\u7b2c\u4e8c\u4e2a\u65b9\u6cd5\u662f\u5224\u65ad\u5e02\u573a\u5de5\u4f5c\u5728\u8425\u9500\u6f0f\u6597\u4e2d\u7684\u6df1\u5ea6\uff0c\u5e02\u573a\u5de5\u4f5c\u5728\u8425\u9500\u6f0f\u6597\u4e2d\u8d70\u5f97\u8d8a\u6df1\uff0c\u90a3\u4e48MLG\u6210\u719f\u5ea6\u5219\u8d8a\u9ad8\u3002<\/strong>\u4ece\u4e0a\u56fe\u4e2d\u6cbf\u7740\u8425\u9500\u6f0f\u6597\u65b9\u5411\u7684\u56db\u4e2a\u9636\u6bb5\u6765\u770b\uff0c<strong>\u7b2c\u4e00\u6b65\u5fc5\u5b9a\u8981\u505a\u7684\u6218\u7565\u5e02\u573a\u548c\u54c1\u724c\u5e02\u573a\u3002<\/strong>\u4e00\u4e2a\u4ea7\u54c1\u8981\u60f3\u63a8\u5411\u5e02\u573a\uff0c\u54c1\u724c\u3001\u516c\u5173\u3001\u5a92\u4f53\u5408\u4f5c\u662f\u4f01\u4e1a\u5fc5\u987b\u8981\u505a\u7684\u4e8b\u60c5\u3002<strong>\u7b2c\u4e8c\u6b65\u662f\u7ebf\u7d22\u5f00\u53d1\uff0c\u901a\u4fd7\u6765\u8bb2\u5c31\u662f\u201c\u7559\u8d44\u201d\u3002<\/strong>\u4e3a\u4e86\u80fd\u591f\u5c06\u5e02\u573a\u5de5\u4f5c\u91cf\u5316\uff0c\u4e0d\u8bba\u662f\u7ebf\u4e0b\u5c55\u4f1a\u3001\u7ebf\u4e0a\u76f4\u64ad\u3001\u5185\u5bb9\u8fd8\u662f\u6295\u653e\uff0c\u90fd\u9700\u8981\u7559\u8d44\u3002\u4ee5\u524d\u53ef\u80fd\u662f\u901a\u8fc7\u7ebf\u4e0b\u6536\u96c6\u540d\u7247\u7684\u65b9\u5f0f\uff0c\u800c\u73b0\u5728\u53d8\u6210\u4e86\u901a\u8fc7\u6570\u5b57\u5316\u7684\u6d41\u7a0b\u6765\u8fdb\u884c\u5ba2\u6237\u4fe1\u606f\u7684\u6536\u96c6\u3002<strong>\u7b2c\u4e09\u6b65\u8981\u6316\u6398\u5ba2\u6237\u9700\u6c42<\/strong>\uff0c\u4f01\u4e1a\u5e76\u4e0d\u5e94\u8be5\u4ec5\u4ec5\u83b7\u5f97\u5ba2\u6237\u7684\u57fa\u672c\u8054\u7cfb\u65b9\u5f0f\uff0c\u8fd8\u8981\u77e5\u9053\u5ba2\u6237\u7684\u9700\u6c42\u662f\u4ec0\u4e48\u3002<strong>\u9500\u552e\u90e8\u95e8\u6709\u81ea\u5df1\u7684\u65b9\u6cd5\u53bb\u8fa8\u522b\u9700\u6c42\uff0c\u800c\u5e02\u573a\u90e8\u4e5f\u9700\u8981\u5efa\u7acb\u4f53\u7cfb\u53bb\u7504\u522b\u9700\u6c42\uff0c\u8fa8\u522b\u5ba2\u6237\u7684\u4fe1\u606f\u662f\u5426\u771f\u5b9e\uff0c\u9700\u6c42\u662f\u5426\u5339\u914d\uff0c\u66f4\u8fdb\u4e00\u6b65\u7684\u8bdd\u8fd8\u8981\u57f9\u80b2\u548c\u5b75\u5316\u7ebf\u7d22\u3002<\/strong>\u5728\u8fd9\u4e00\u6b65\uff0c\u5c31\u9700\u8981\u5efa\u7acb\u8bb8\u591a\u7ebf\u7d22\u57f9\u80b2SOP\uff0c\u5c06\u8425\u9500\u5de5\u4f5c\u8fd0\u8425\u5316\uff0c\u4e5f\u53ef\u4ee5\u53eb\u505a\u201c\u6f5c\u5ba2\u8fd0\u8425\u201d\u3002\u5728\u9700\u6c42\u5f00\u53d1\u8fd9\u4e00\u6b65\u7ed3\u675f\u65f6\uff0c\u624d\u662f\u771f\u6b63\u7684MQL\u8fbe\u6210\u65f6\u95f4\u3002<strong>\u6700\u540e\u4e00\u4e2a\u9636\u6bb5\uff0c\u662f\u6536\u5165\u8425\u9500\uff08Revenue Marketing\uff09\u3002<\/strong>\u4f01\u4e1a\u8981\u80fd\u591f\u8861\u91cf\u6240\u6709\u7684\u5e02\u573a\u5de5\u4f5c\u662f\u5426\u76f4\u63a5\u6216\u95f4\u63a5\u7684\u5bf9\u9500\u552e\u6536\u5165\u4ea7\u751f\u4e86\u5f71\u54cd\uff0c\u662f\u5426\u53ef\u7528\u8425\u6536\u6765\u8861\u91cf\u5e02\u573a\u7684\u5de5\u4f5c\u8d21\u732e\u3002<strong>\u5982\u679c\u5e02\u573a\u7684\u5de5\u4f5c\u5df2\u7ecf\u5927\u5e45\u5173\u8054\u5230\u6700\u7ec8\u7684\u6210\u4ea4\u548c\u6536\u5165\uff0c\u5219\u5e02\u573a\u5de5\u4f5c\u6548\u679c\u5c31\u5145\u5206\u4f53\u73b0\u4e86\u3002<\/strong><\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>\u201c\u83b7\u5ba2\u3001\u57f9\u80b2\u3001\u534f\u540c\u201d\u4e09\u6b65\u66f2<br>\u5f3a\u5316&amp;\u5b9e\u8df5MLG<\/strong><\/p>\n\n\n\n<p><strong>\u591a\u624b\u6bb5\u83b7\u5ba2<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/d61d4039073048919a0431f7f6dd1cea.png\" 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/0f7970711ab64969b77d468d5fdda02b.png\" alt=\"\u6570\u5b57\u65f6\u4ee3B2B\u4f01\u4e1a\u8425\u9500\u5e26\u52a8\u5f0f\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u5f53\u4f01\u4e1a\u7684\u7ebf\u7d22\u4e2d\u5fc3\u5efa\u7acb\u4e4b\u540e\uff0c\u5c31\u4f1a\u51fa\u73b0\u5f88\u591a\u4ee5\u524d\u5e76\u4e0d\u5b58\u5728\u7684SOP\u3002\u5982\u4eca\u5927\u591a\u6570\u4f01\u4e1a\u5bf9\u4e8e\u6f5c\u5ba2\u8fd0\u8425\u7684SOP\u8fd0\u7528\u5e76\u4e0d\u5145\u5206\uff0c\u4e0a\u56fe\u6240\u793a\uff0c\u4f01\u4e1a\u9996\u5148\u8981\u533a\u5206\u7ebf\u7d22\u6765\u6e90\uff0c\u901a\u8fc7\u7ebf\u7d22\u6765\u6e90\u505a\u5f52\u56e0\u5206\u6790\uff0c\u77e5\u9053\u54ea\u4e2a\u6765\u6e90\u5e26\u6765\u7684\u7ebf\u7d22\u8d28\u91cf\u9ad8\u3002\u518d\u63a5\u7740\u5236\u5b9a<strong>\u65b0\u7ebf\u7d22\u7684\u9884\u57f9\u80b2SOP<\/strong>\uff0c\u5f53\u65b0\u7ebf\u7d22\u8fdb\u6765\u7684\u65f6\u5019\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u7cfb\u7edf\u3001\u5de5\u5177\u5b8c\u5168\u81ea\u52a8\u5730\u7504\u522b\u7ebf\u7d22\u3002<\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u6709\u5f88\u591aB2B\u4f01\u4e1a\u90fd\u5bf9\u5ba2\u6237\u753b\u50cf\u5f88\u611f\u5174\u8da3\uff0c\u5b9e\u9645\u4e0a\uff0cB2B\u4f01\u4e1a\u7684\u5ba2\u6237\u753b\u50cf\u5e76\u6ca1\u6709\u5f88\u590d\u6742\uff0c\u6211\u4eec\u4e3b\u8981\u770b\u5ba2\u6237\u7684\u533a\u57df\u3001\u884c\u4e1a\u3001\u804c\u4f4d\u4ee5\u53ca\u4ed6\u5bf9\u4f01\u4e1a\u7684\u54ea\u4e2a\u4ea7\u54c1\u611f\u5174\u8da3\u6216\u8005\u54ea\u4e2a\u670d\u52a1\u611f\u5174\u8da3\u3002\u7136\u540e\uff0c\u5bf9\u7ebf\u7d22\u8fdb\u884c\u81ea\u52a8\u5316\u8bc4\u5206\uff0c\u5c06\u9ad8\u4ef7\u503c\u7684\u7ebf\u7d22\u8fa8\u522b\u51fa\u6765\u3002\u4f46\u8fd9\u4e9b<strong>\u9ad8\u4ef7\u503c\u7ebf\u7d22\u5e76\u4e0d\u76f4\u63a5\u7ed9\u5230\u9500\u552e\uff0c\u800c\u662f\u589e\u52a0\u4e00\u79cd\u65b0\u7684\u4e13\u95e8\u670d\u52a1\u4e8e\u7ebf\u7d22\u57f9\u80b2\u7684\u4e00\u79cd\u89d2\u8272\uff0c\u6211\u4eec\u5c06\u5b83\u79f0\u4e3a\u201cSDR\u201d\uff0c\u901a\u8fc7\u5c06SDR\u4eba\u529b\u548c\u8425\u9500\u81ea\u52a8\u5316\u7ed3\u5408\uff0c\u505a\u8fdb\u4e00\u6b65\u7684\u9ad8\u4ef7\u503c\u57f9\u80b2\u3002<\/strong>\u5728SOP\u6210\u529f\u7684\u60c5\u51b5\u4e0b\uff0c\u9ad8\u4ef7\u503c\u7684\u7ebf\u7d22\u5c31\u4f1a\u8f6c\u5165\u9500\u552e\u4fa7\uff0c\u5982\u679c\u5931\u8d25\u5219\u56de\u5230\u7ebf\u7d22\u6c60\u7ee7\u7eed\u57f9\u80b2\u5b75\u5316\u3002\u751a\u81f3\uff0c\u6bcf\u4e2a\u4f01\u4e1a\u8fd8\u4f1a\u6709\u5927\u91cf\u7684\u957f\u5c3e\u6c89\u9ed8\u7ebf\u7d22\uff0c\u5c06\u8fd9\u4e9b\u6c89\u9ed8\u7ebf\u7d22\u653e\u5728\u7edf\u4e00\u7684\u7ebf\u7d22\u6c60\u5e76\u6709\u4e00\u4e2a\u7279\u5b9a\u7684SOP\u8fdb\u884c\u57f9\u80b2\uff0c\u662f\u53ef\u4ee5\u957f\u671f\u83b7\u5f97\u8f6c\u51fa\u4ef7\u503c\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/2f27eee339ec4f81a7ddd21f45382246.png\" alt=\"\u6570\u5b57\u65f6\u4ee3B2B\u4f01\u4e1a\u8425\u9500\u5e26\u52a8\u5f0f\u589e\u957f\"\/><\/figure>\n\n\n\n<p>\u5728\u57f9\u80b2\u9636\u6bb5\u6709\u4e00\u4e2a\u65b0\u7684\u804c\u80fd\u201cSDR\u201d\uff0c\u8fd9\u662f\u56fd\u5916\u7684\u4e00\u79cd\u53eb\u6cd5\u3002\u5982\u4eca\u4e00\u4e9b\u4e92\u8054\u7f51\u548c\u9ad8\u79d1\u6280\u884c\u4e1a\u4e2d\uff0c\u5927\u6982\u670930%\u7684\u4f01\u4e1a\u5728\u7ec4\u7ec7\u67b6\u6784\u4e0a\u660e\u786e\u5efa\u7acb\u4e86\u201cSDR\u201d\u8fd9\u4e2a\u89d2\u8272\u3002\u4f46\u662f\u5728\u4f20\u7edf\u7684\u5236\u9020\u5de5\u4e1a\u4e0a\u57fa\u672c\u6ca1\u6709SDR\u8fd9\u6837\u7684\u89d2\u8272\uff0c\u53ef\u80fd\u4f1a\u6709\u4e00\u4e2a\u7c7b\u4f3c\u4f20\u7edf\u7535\u9500\u7684\u5c97\u4f4d\u3002<strong>\u8fd9\u4e24\u79cd\u5c97\u4f4d\u804c\u8d23\u5176\u5b9e\u662f\u4e0d\u540c\u7684\uff0c\u4f20\u7edf\u7684\u7535\u9500\u4e3b\u8981\u8d1f\u8d23Outbound 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