{"id":56935,"date":"2022-01-24T10:58:56","date_gmt":"2022-01-24T02:58:56","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=56935"},"modified":"2022-01-24T10:59:16","modified_gmt":"2022-01-24T02:59:16","slug":"lululemon%e4%bf%9d%e6%8c%81%e9%ab%98%e9%80%9f%e5%a2%9e%e9%95%bf%e7%9a%84%e5%ba%95%e5%b1%82%e9%80%bb%e8%be%91","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/56935.html","title":{"rendered":"lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91"},"content":{"rendered":"\n

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\u5728\u7814\u7a76\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u53d1\u73b0lululemon\u7684\u7ecf\u8425\u6218\u7565\u5f88\u591a\u7a0b\u5ea6\u4e0a\u662f\u7531\u54c1\u724c\u6218\u7565\u9a71\u52a8\u7684\uff0c<\/strong>\u52a0\u4e0a\u5b98\u65b9\u62ab\u9732\u7684\u4e2d\u56fd\u5e02\u573a\u6570\u636e\u5c11\u4e4b\u53c8\u5c11\uff0c\u65e0\u7591\u589e\u52a0\u4e86\u7814\u7a76\u96be\u5ea6\u3002\u4f46\u7ecf\u8fc7\u4e00\u4e2a\u591a\u6708\u7684\u7814\u7a76\u4e4b\u540e\uff0c\u7ed3\u5408\u6570\u636e\u5206\u6790\u3001\u4e13\u5bb6\u8bbf\u8c08\u4ee5\u53ca\u7528\u6237\u8c03\u7814\uff0c\u589e\u957f\u9ed1\u76d2\u8fd8\u5f97\u51fa\u4e86\u5173\u4e8elululemon\u7684\u8fdb\u4e00\u6b65\u89c2\u5bdf\uff1a<\/p>\n\n\n\n

lululemon\u4e00\u76f4\u5728\u5403\u201c\u521b\u59cb\u4eba\u201d\u7ea2\u5229\uff0cChip Wilson\u51fa\u5c40\u540e\u672a\u73b0\u98a0\u8986\u6027\u521b\u65b0<\/strong><\/li>
lululemon\u7684\u201c\u5b97\u6559\u5f0f\u201d\u54c1\u724c\u6587\u5316\u4e0e\u76f4\u9500\u5de8\u5934\u5b89\u5229\u7684\u201c\u6d17\u8111\u6587\u5316\u201d\u5982\u51fa\u4e00\u8f99<\/strong><\/li>
lululemon\u7684\u75af\u72c2\u589e\u957f\u5176\u5b9e\u662f\u201c\u5deb\u5e08\u201d\u4f20\u64ad\u6548\u5e94\u4e0e\u201c\u523a\u732c\u578b\u201d\u4ea7\u54c1\u7406\u5ff5\u7684\u5b8c\u7f8e\u8bbe\u8ba1<\/strong><\/li>
lululemon\u7684DTC\u88ab\u5927\u5bb6\u8fc7\u5ea6\u5b66\u4e60\u4e86\uff0c\u5176\u5728\u56fd\u5185\u5e76\u4e0d\u5177\u6709\u6838\u5fc3\u7ade\u4e89\u4f18\u52bf<\/strong><\/li><\/ul>\n\n\n\n
\u82e5\u95eelululemon\u505a\u5bf9\u4e86\u4ec0\u4e48\uff0c\u7b54\u6848\u5176\u5b9e\u5f88\u7b80\u5355\u3002<\/p>\n\n\n\n
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\u4f46\u5728\u4e09\u4e2a\u6210\u529f\u8981\u7d20\u7684\u7ec4\u5408\u80cc\u540e\uff0clululemon\u5728\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u548c\u54c1\u724c\u6587\u5316\u7684\u6253\u9020\u4e0a\u7a76\u7adf\u505a\u4e86\u54ea\u4e9b\u8d85\u524d\u7684\u5e95\u5c42\u8bbe\u8ba1\uff0c\u5176\u80cc\u540e\u589e\u957f\u7684\u6838\u5fc3\u903b\u8f91\u624d\u662f\u6211\u4eec\u6700\u5173\u5fc3\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u672c\u6587\u5c06\u56f4\u7ed5\u7740\u8fd9\u4e00\u6838\u5fc3\u95ee\u9898\uff0c\u4ecelululemon\u7684\u6700\u65b0\u7684\u6218\u7565\u6846\u67b6\u201cPower of Three\u201d\uff0c\u5373\u4ea7\u54c1\u7b56\u7565<\/strong>\u3001\u7528\u6237\u4f53\u9a8c<\/strong>\u548c\u5e02\u573a\u6269\u5f20<\/strong>\u4e09\u5c42\u67b6\u6784\uff0c\u6765\u7740\u91cd\u63a2\u8ba8\u4ee5\u4e0b\u4ee5\u4e0b5\u4e2a\u95ee\u9898\uff1a<\/p>\n\n\n\n
lululemon\u4e3a\u4f55\u5355\u51ed\u4e00\u6761\u745c\u4f3d\u88e4\uff0c\u5c31\u80fd\u5403\u4e0a\u767e\u4ebf\u5e02\u503c\u7684\u201c\u54c1\u7c7b\u7ea2\u5229\uff1f<\/strong><\/li>
lululemon\u6ca1\u6709marketing\u90e8\u95e8\uff0c\u5f88\u5c11\u505a\u5e7f\u544a\uff0c\u4ed6\u4eec\u53c8\u662f\u5982\u4f55\u505a\u589e\u957f\/\u8dd1\u5e02\u573a\u7684\uff1f<\/strong><\/li>
\u8c01\u5728\u4e3a\u9ad8\u4ef7\u4e70\u5355\uff0c\u5728\u4e2d\u56fd\u6d88\u8d39\u8005\u773c\u91cc\uff0clululemon\u5230\u5e95\u662f\u600e\u6837\u7684\u4e00\u4e2a\u54c1\u724c\uff1f<\/strong><\/li>
\u75af\u72c2\u589e\u957f\u7684lululemon\u96be\u9053\u5c31\u6ca1\u6709\u77ed\u677f\u5417\uff0c\u5176\u672a\u6765\u6269\u5f20\u7684\u5929\u82b1\u677f\u5728\u54ea\uff1f<\/strong><\/li>
\u4ecelululemon\u7684\u6848\u4f8b\u5206\u6790\u6765\u900f\u89c6\u5c0f\u4f17\u54c1\u724c\uff0c\u4ed6\u4eec\u7684\u672a\u6765\u5728\u53c8\u5728\u54ea\u91cc\uff1f<\/strong><\/li><\/ol>\n\n\n\n
\u4e0d\u8fc7\uff0c\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u4efb\u4f55\u5546\u4e1a\u589e\u957f\u6848\u4f8b\u7684\u5206\u6790\u90fd\u79bb\u4e0d\u5f00\u5f53\u65f6\u7684\u653f\u6cbb\u8bed\u5883\u3001\u793e\u4f1a\u8bed\u5883\u3001\u4ea7\u4e1a\u8bed\u5883\uff0c\u54c1\u724c\u8bdd\u8bed\u6743\u7684\u6700\u5927\u53d8\u91cf\u4fbf\u662f\u4e0a\u8ff0\u4e09\u5927\u56e0\u5b50\u3002\u56e0\u6b64\uff0c\u5728\u63a5\u4e0b\u6765\u7684\u6b63\u6587\u5206\u6790\u4e2d\uff0c\u6211\u4eec\u5bf9\u6b64\u4e5f\u4f1a\u6709\u4e0d\u540c\u7a0b\u5ea6\u5730\u6d89\u730e\u3002<\/p>\n\n\n\n
1\u3001lululemon\u201c\u5b97\u6559\u7ec4\u7ec7\u201d\u4e0e\u5b89\u5229\u201c\u6d17\u8111\u6587\u5316\u201d<\/h1>\n\n\n\n
lululemon\u4e00\u76f4\u4ee5\u6781\u5f3a\u7684\u54c1\u724c\u529b\u89c1\u8457\uff0c\u5982\u4eca\u4e0e\u5b9d\u6d01\u3001\u8054\u5408\u5229\u534e\u3001\u53ef\u53e3\u53ef\u4e50\u7b49\u4f20\u7edf\u5de8\u5934\u4e00\u8d77\uff0c\u6210\u4e3a\u5404\u5927\u54c1\u724c\u7814\u7a76\u589e\u957f\u5947\u8ff9\u7684\u201c\u6559\u79d1\u4e66\u5f0f\u201d\u6848\u4f8b\u3002<\/p>\n\n\n\n
\u6240\u4ee5\uff0c\u6211\u4eec\u5c31\u5148\u5bf9\u5927\u5bb6\u6700\u5173\u5fc3\u7684\u3001\u53c8\u7565\u5e26\u201c\u7384\u5b66\u201d\u7684lululemon\u54c1\u724c\u6587\u5316\u8fdb\u884c\u5206\u4eab\u3002<\/p>\n\n\n\n
\u4ecelululemon\u8bde\u751f\u4ee5\u6765\uff0c\u201c\u5b97\u6559\u5f0f\u201d\uff08cult-like\uff09\u7684\u4e89\u8bae\u5c31\u4e00\u76f4\u5982\u5f71\u76f8\u968f\u3002\u8fd9\u70b9lululemon\u521b\u59cb\u4ebaChip Wilson\u5728\u5176\u81ea\u4f20\u4e2d\u201c<\/em>Little Black Stretchy Pants<\/em><\/strong>\u201d<\/em>\u4e00\u4e66\u4e2d\u5bf9\u6b64\u4e86\u7136\u4e8e\u5fc3\u3002[1]<\/p>\n\n\n\n
$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u6765\u6e90\uff1alululemon\u521b\u59cb\u4eba\u81ea\u4f20Little Black Stretchy Pants<\/em><\/p>\n\n\n\n
\u5728\u9605\u89c8\u5927\u91cf\u8d44\u6599\u540e\uff0c\u6211\u4eec\u53d1\u73b0\uff0clululemon\u7684\u8fd0\u4f5c\u6a21\u5f0f\u4e0e\u76f4\u9500\u5de8\u5934\u5b89\u5229\u6709\u7740\u5f02\u66f2\u540c\u5de5\u4e4b\u5999\uff0c\u5c24\u5176\u662f\u5728\u54c1\u724c\u6587\u5316\u7684\u5851\u9020\u4e0a\u5982\u51fa\u4e00\u8f99\u3002<\/p>\n\n\n\n
\u4f46\u6211\u4eec\u9700\u8981\u58f0\u660e\u4e00\u70b9\u7684\u662f\uff0clululemon\u53ea\u662f\u5728\u58f0\u91cf\u6e17\u900f\u548c\u6587\u5316\u5851\u9020\u6a21\u5f0f\u4e0a\u4e0e\u5b89\u5229\u76f8\u4f3c\u3002\u4f46lululemon\u4ece\u521b\u7acb\u521d\u671f\uff0c\u521b\u59cb\u4ebaChip \u5c31\u575a\u6301\u8d70\u5782\u76f4\u96f6\u552e\u8def\u7ebf\uff0c\u4e5f\u5c31\u662f\u76f4\u8425\u6a21\u5f0f\uff0c\u8fd9\u4e0e\u76f4\u9500\u6a21\u5f0f\u6709\u7740\u5929\u58e4\u4e4b\u522b\u3002\u4ece\u6700\u8fd1\u5341\u5e74\u76f4\u9500\u6a21\u5f0f\u7684\u9eef\u7136\u9000\u573a\u548c\u5fae\u5546\u6a21\u5f0f\u9891\u9891\u66b4\u96f7\u6765\u770b\uff0clululemon\u8d70\u7684\u57fa\u4e8e\u95e8\u5e97\u7684\u76f4\u8425\u6a21\u5f0f\u5f3a\u6709\u529b\u5730\u8bc1\u660e\u4e86Chip\u8d85\u524d\u7684\u6218\u7565\u773c\u5149\u3002<\/p>\n\n\n\n
\u4ece\u793e\u4f1a\u8bed\u5883\u6765\u770b\uff0clululemon\u8bde\u751f\u4e8e1998\u5e74\uff0c\u5f53\u65f6\u6b63\u503c\u5317\u7f8e\u76f4\u9500\u6587\u5316\u5728\u5168\u7403\u5927\u8086\u6d41\u884c\uff0c\u96c5\u82b3\u3001\u5b89\u5229\u3001\u73ab\u7433\u51ef\u7b49\u4e00\u4f17\u7f8e\u56fd\u76f4\u9500\u54c1\u724c\u5148\u540e\u8fdb\u5165\u4e2d\u56fd\u3002\u52302004\u5e74\uff0c\u5168\u7403\u76f4\u9500\u8425\u4e1a\u8fd1\u5343\u4ebf\u7f8e\u91d1 \u3002<\/strong><\/p>\n\n\n\n
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lululemon\u4e00\u6761\u745c\u4f3d\u88e4\u552e\u4ef7850\u5143\u5de6\u53f3\uff0c\u662fNike\u3001Adidas\u540c\u7c7b\u4ea7\u54c1\u4ef7\u683c\u7684\u4e24\u500d\u5de6\u53f3\u3002\u800c\u5b89\u5229\u591a\u6548\u542b\u6c1f\u7259\u818f\u572890\u5e74\u4ee3\u5c31\u552e\u4ef7\u9ad8\u8fbe39\u5143\uff0c\u5728\u5f53\u65f6\u6708\u6536\u5165\u666e\u904d\u4e24\u4f4d\u6570\u7684\u65f6\u4ee3\uff0c\u5df2\u7ecf\u7b97\u662f\u201c\u8f7b\u5962\u201d\u4e86\u3002<\/p>\n\n\n\n
\u7b2c\u4e8c\uff0c\u5b89\u5229\u7684\u76f4\u9500\u6a21\u5f0f\u4e0elululemon\u7684\u5782\u76f4\u96f6\u552e\u9ad8\u5ea6\u7c7b\u4f3c\u3002<\/strong><\/p>\n\n\n\n
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\u7b2c\u4e09\uff0c\u4e24\u8005\u90fd\u91c7\u7528\u4e86\u201c\u56db\u4f4d\u4e00\u4f53\u201d\u7684\u7ec4\u7ec7\u8fd0\u4f5c\u7ed3\u6784\u3002<\/strong>[2]<\/p>\n\n\n\n
$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u800c\u56de\u770blululemon\u7684\u65e9\u671f\u58f0\u91cf\u6e17\u900f\u6a21\u5f0f\uff0c\u4ee5\u521b\u59cb\u4ebaChip\u4e3a\u9996\u7684\u201c\u7cbe\u795e\u9886\u8896\u201d\u53ef\u89c6\u4e3a\u201c\u54c1\u724c\u6559\u7236\u201d\uff0c\u800c\u8170\u90e8\u7684\u54c1\u724c\u5927\u4f7f\u5219\u662f\u4f20\u64ad\u54c1\u724c\u7406\u5ff5\u548c\u4ef7\u503c\u4e3b\u5f20\u7684\u201c\u6559\u58eb\u201d\uff0c\u4e5f\u5c31\u662f\u5982\u4eca\u7684KOL\u7fa4\u4f53\u3002\u8fd9\u90e8\u5206\u201c\u6559\u58eb\u201d\u8981\u4e48\u662f\u745c\u4f3d\u6559\u7ec3\u3001\u821e\u8e48\u8001\u5e08\uff0c\u8981\u4e48\u662f\u5065\u8eab\u6559\u7ec3\uff0c\u4ed6\u4eec\u5728\u8fd0\u52a8\u5065\u8eab\u9886\u57df\u5404\u6709\u5efa\u6811\uff0c\u901a\u8fc7\u4ed6\u4eec\u4e13\u4e1a\u7fa4\u4f53\u7684\u53e3\u7891\u63a8\u8350\uff0c\u4ee5\u8349\u6839\u8425\u9500\u7684\u6a21\u5f0f\u8fdb\u884c\u91d1\u5b57\u5854\u5f0f\u7684\u5411\u4e0b\u6e17\u900f\u3002<\/p>\n\n\n\n
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lululemon\u5bf9\u4ed6\u4eec\u7684\u8981\u6c42\u4e0d\u662f\u7b80\u5355\u7684\u4ea7\u54c1\u9500\u552e\uff0c\u800c\u662f\u9700\u8981\u5bf9\u516c\u53f8\u6240\u6709\u7684\u4ea7\u54c1\u7cfb\u5217\u719f\u7a14\u4e8e\u5fc3\u3002\u5f53\u6d88\u8d39\u8005\u8be2\u95ee\u6216\u9700\u8981\u5bfb\u6c42\u610f\u89c1\u65f6\uff0c\u4ed6\u4eec\u8981\u505a\u5230\u50cf\u4e13\u5bb6\u4e00\u6837\uff0c\u719f\u6089\u4ea7\u54c1\u548c\u4e1a\u52a1\u3002\u901a\u8fc7\u4ed6\u4eec\u7684\u4e13\u4e1a\u670d\u52a1\uff0c\u628a\u57fa\u5c42\u9500\u552e\u4eba\u5458\u5851\u9020\u6210\u201c\u6267\u4e8b\u201d\uff0c\u4e5f\u5c31\u662f\u5168\u5458KOC\uff0c\u4ee5\u6b64\u6253\u9020\u9ad8\u7aef\u7684\u95e8\u5e97\u5f62\u8c61\uff0c\u540c\u65f6\u5b8c\u6210\u8f6c\u5316\u9500\u552e\u3002<\/p>\n\n\n\n
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\u800clululemon\u5728\u5185\u90e8\uff0c\u4ed6\u4eec\u6700\u5148\u9f13\u52b1\u9ad8\u7ba1\u53bb\u53c2\u52a0\u7684\u4e0d\u662fMBA\u8bfe\u7a0b\uff0c\u800c\u662f\u4e00\u95e8\u53eb\u505a\u201cLandmark\u201d<\/em>\u7684\u5fc3\u667a\u5f00\u542f\u8bfe\u7a0b\u3002<\/em><\/strong>\u6839\u636e\u521b\u59cb\u4ebaChip\u5728\u5176\u81ea\u4f20\u4e2d\u7684\u56de\u5fc6\uff0c<\/em>\u4ed6\u5728Landmark\u8bba\u575b\u4e0a\u7ecf\u5386\u4e86\u4e00\u6b21\u89c9\u9192\uff08awakening\uff09\u3002<\/p>\n\n\n\n
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\u770b\u5b8clululemon\u4e0e\u5b89\u5229\u7684\u54c1\u724c\u6587\u5316\uff0c\u5927\u5bb6\u53ef\u80fd\u6709\u4e00\u4e2a\u56f0\u60d1\u2014\u2014\u5982\u6b64\u201c\u7384\u5b66\u201d\u7684\u4e1c\u897f\u5b9e\u5728\u96be\u4ee5\u590d\u5236\uff0clululemon\u7684\u589e\u957f\u98de\u8f6e\u7a76\u7adf\u662f\u4f9d\u9760\u4ec0\u4e48\u6765\u9a71\u52a8\u7684\uff1f<\/p>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u9996\u5148\uff0c\u5728lululemon\u4e0a\u5e02\u521d\u671f\uff0c\u5f53\u65f6\u8fd8\u53ea\u662f\u5317\u7f8e\u5e02\u573a\u4e00\u5bb6\u5c0f\u800c\u7f8e\u7684\u516c\u53f8\uff0c\u6218\u7565\u805a\u7126\u5728\u4ea7\u54c1\u5c42\u9762\uff0c\u4ee5\u53ca\u53ca\u5305\u62ec\u95e8\u5e97\u3001\u5ba2\u6237\u4f53\u9a8c\u3001\u793e\u533a\u5173\u7cfb\u5728\u5185\u76843\u4e2a\u8fd0\u8425\u5c42\u9762\uff0c\u4ee5\u53ca\u524d\u9762\u6211\u4eec\u521a\u521a\u4ecb\u7ecd\u5230\u7684\u4f01\u57f9\u6587\u5316\u3002<\/p>\n\n\n\n
\u968f\u7740\u5e02\u573a\u89c4\u6a21\u7684\u6269\u5927\u548c\u516c\u53f8\u4f01\u4e1a\u6587\u5316\u7684\u6210\u578b\uff0c\u57282015\u5e74\u524d\u540e\uff0clululemon\u7684\u6218\u7565\u6846\u67b6\u8fdb\u884c\u4e86\u6574\u5408\u548c\u7cbe\u7b80\uff0c\u5f00\u59cb\u4fa7\u91cd\u54c1\u724c\u548c\u521b\u65b0\uff1b\u540c\u65f6\u793e\u533a\u8fd0\u8425\u7684\u91cd\u8981\u6027\u8fdb\u4e00\u6b65\u7a81\u51fa\uff0c\u5f7c\u65f6\u7684\u5ba2\u6237\u4f53\u9a8c\u4e3b\u8981\u96c6\u4e2d\u5728\u95e8\u5e97\uff0c\u521d\u6b65\u5f62\u6210\u4e86\u201cPower of Three\u201d\u7684\u6218\u7565\u6a21\u578b\u3002<\/p>\n\n\n\n
\u5230\u4e862019\u5e74\uff0c\u4f5c\u4e3a\u4e00\u5bb6\u56fd\u9645\u5316\u7684\u5927\u516c\u53f8\uff0c\u5e02\u573a\u6269\u5f20\u6210\u4e3alululemon\u53e6\u4e00\u4e2a\u91cd\u70b9\uff0c\u793e\u533a\u8fd0\u8425\u5408\u5e76\u8fdb\u5165\u5ba2\u6237\u4f53\u9a8c\u5f53\u4e2d\u3002\u6b64\u65f6\uff0clululemon\u6700\u65b0\u7684\u6218\u7565\u6846\u67b6\u6a21\u578b\u201cPower of Three\u201d\u5df2\u7ecf\u6210\u578b\u3002<\/p>\n\n\n\n
\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c31\u4ee5\u6700\u65b0\u7684\u201cPower of Three\u201d\u4f5c\u4e3a\u6846\u67b6\uff08\u4ea7\u54c1\u521b\u65b0\u3001\u7528\u6237\u4f53\u9a8c\u3001\u5e02\u573a\u6269\u5f20\uff09\uff0c\u62c6\u89e3lululemon\u5728\u5404\u4e2a\u7ef4\u5ea6\u7684\u6838\u5fc3\u589e\u957f\u9a71\u52a8\u529b\u3002<\/strong><\/p>\n\n\n\n
2\u3001\u201c\u523a\u732c\u578b\u201d\u7684\u4ea7\u54c1\u7b56\u7565<\/h1>\n\n\n\n
\u524d\u9762\u4ece\u793e\u4f1a\u8bed\u5883\u7684\u89d2\u5ea6\uff0c\u6211\u4eec\u5c06lululemon\u4e0e\u5b89\u5229\u5c31\u54c1\u724c\u6587\u5316\u7684\u5851\u9020\u96cf\u5f62\u8fdb\u884c\u4e86\u7b80\u5355\u5bf9\u6bd4\u3002\u63a5\u4e0b\u6765\uff0c\u4ece\u4ea7\u4e1a\u8bed\u5883\u6765\u770b\uff0c\u6211\u4eec\u6765\u770blululemon\u662f\u5982\u4f55\u5f00\u8f9f\u5c0f\u4f17\u54c1\u724c\u8def\u7ebf\uff0c\u8d70\u4e0a\u589e\u957f\u5dc5\u5cf0\u7684\u3002<\/p>\n\n\n\n
\u4ece\u65f6\u95f4\u8f74\u6765\u770b\uff0clululemon\u4ece1998\u5e74\u54c1\u724c\u521b\u7acb\uff0c\u52302020\u5e74\u5c31\u7a81\u7834400\u4ebf\u7f8e\u5143\u5e02\u503c<\/strong>\u5927\u5173\u3002\u8fbe\u5230\u8fd9\u4e2a\u9ad8\u5ea6\uff0c\u963f\u8fea\u8fbe\u65af\u82b1\u4e8668\u5e74\uff0c\u8010\u514b\u82b1\u4e8646\u5e74\uff0c\u5b89\u8e0f\u82b1\u4e8629\u5e74\uff0c\u800clululemon\u82b1\u4e8622\u5e74\u3002<\/p>\n\n\n\n
\u4e3a\u4ec0\u4e48lululemon\u53ef\u4ee5\u51ed\u501f\u4e00\u6761\u745c\u4f3d\u88e4\u5c31\u53ef\u6491\u8d77\u5982\u6b64\u5e9e\u5927\u7684\u5e02\u503c\uff0c\u5e76\u4ee5\u8fdc\u8d85\u540c\u7c7b\u7ade\u4e89\u5bf9\u624b\u7684\u589e\u957f\u901f\u5ea6\u6500\u5347\u81f3\u5168\u7403\u4f11\u95f2\u8fd0\u52a8\u670d\u9970\u7684\u5934\u90e8\u4f4d\u7f6e\uff1f<\/p>\n\n\n\n
\u9996\u5148\uff0c\u4ece\u5916\u90e8\u73af\u5883\u6765\u770b\uff0c\u572820\u4e16\u7eaa\u672b\uff0c\u5f53\u65f6\u7684\u8fd0\u52a8\u670d\u9970\u5de8\u5934\u4e3b\u8981\u8ffd\u6c42\u7684\u662f\u4e13\u4e1a\u9ad8\u5f3a\u5ea6\u8fd0\u52a8\u4ea7\u54c1\u6253\u9020\u3002<\/strong>NIKE\u548cAdidas\u7684\u4e3b\u8981\u7ade\u4e89\u91cd\u70b9\u653e\u5728\u4e86\u4ee5\u4e13\u4e1a\u8fd0\u52a8\u978b\/\u8dd1\u978b\u7684\u5e02\u573a\u4e89\u593a\u4e0a\uff0c\u800c\u5ffd\u89c6\u4e86\u5f53\u65f6\u5df2\u7ecf\u5f00\u59cb\u6d41\u884c\u7684\u745c\u4f3d\u6587\u5316\u3002\u745c\u4f3d\u54c1\u7c7b\u672c\u8eab\u5904\u4e8e\u4e00\u7247\u84dd\u6d77\u4e4b\u4e2d\u3002<\/p>\n\n\n\n
\u5176\u6b21\uff0c\u4ece\u5185\u90e8\u73af\u5883\u6765\u770b\uff0clululemon\u521b\u59cb\u4eba\u6839\u636e\u81ea\u5df1\u7684\u521b\u4e1a\u60c5\u51b5\uff0c\u5236\u5b9a\u4e86\u7b26\u5408\u81ea\u8eab\u5b9a\u4f4d\u7684\u523a\u732c\u7406\u5ff5\u7ade\u4e89\u7b56\u7565\u3002<\/strong><\/p>\n\n\n\n
Chip Wilson\u662f\u300a\u4ece\u4f18\u79c0\u5230\u5353\u8d8a\u300b\u7684\u5fe0\u5b9e\u8bfb\u8005\uff0c\u6df1\u53d7\u8457\u540d\u7ba1\u7406\u5b66\u5bb6\u5409\u59c6\u00b7\u67ef\u6797\u65af(Jim Collins)\u8457\u4f5c\u5f71\u54cd\u3002\u8be5\u4e66\u4e2d\u201c\u523a\u732c\u7406\u5ff5\u201d\u8ba9Chip\u611f\u5230\u5341\u5206\u53d7\u7528\u3002<\/p>\n\n\n\n
\u5bf9\u4e8e\u8fd9\u4e00\u70b9\uff0c\u5434\u4f2f\u51e1\u8001\u5e08\u5728\u5176\u5546\u4e1a\u8bc4\u8bba\u4e2d\u4e5f\u8fdb\u884c\u4e86\u70b9\u8bc4\uff0c\u6211\u4eec\u73b0\u5c06\u5176\u7cbe\u7b80\u5982\u4e0b[3]\uff1a<\/p>\n\n\n\n
\u4e8b\u5b9e\u4e0a\uff0c\u523a\u732c\u8fd9\u4e2a\u6982\u5ff5\u7684\u5bf9\u7acb\u9762\u662f\u72d0\u72f8\uff0c\u5b83\u6765\u81ea\u4e8e\u53e4\u5e0c\u814a\u7684\u4e00\u53e5\u8c1a\u8bed\u8bf4\uff1a\u72d0\u72f8\u5343\u4f0e\u767e\u4fe9\u800c\u6709\u7a77\uff0c\u523a\u732c\u65e0\u4e00\u6280\u4e4b\u957f\u800c\u65e0\u9650(The fox knows many things, but the hedgehog knows one big thing<\/em>)\u3002<\/p>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
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\u5176\u6b21\uff0cChip\u5728\u65e9\u671fWest Beach\u7684\u521b\u4e1a\u7ecf\u5386\uff0c\u8ba9\u4ed6\u64c5\u957f\u505a\u8fd0\u52a8\u9886\u57df\u7684\u4e13\u4e1a\u670d\u9970\uff0c<\/strong>\u5bf9\u8fd0\u52a8\u670d\u88c5\u79ef\u7d2f\u4e86\u5927\u91cf\u7684\u8ba4\u77e5\u548c\u5b9e\u8df5\u7ecf\u9a8c\uff0c\u8fd9\u662f\u4ed6\u64c5\u957f\u7684\u4e8b\u60c5\uff1b<\/p>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u4e8b\u5b9e\u4e0a\uff0c\u5728\u521b\u4e1a\u521d\u671f\uff0clululemon\u5c31\u81f4\u529b\u4e8e\u89e3\u51b3\u7528\u6237\u75db\u70b9\u3002\u8fd0\u52a8\u5458\u51fa\u8eab\u7684Chip Wilson\u5728\u591a\u79cd\u8fd0\u52a8\u8fc7\u7a0b\u4e2d\uff0c\u6d1e\u5bdf\u5230\u5f53\u65f6\u7684\u745c\u4f3d\u88e4\u5b58\u5728\u9690\u79c1\u90e8\u4f4d\u906e\u853d\u6027\u95ee\u9898\u201c\u9a86\u9a7c\u8e44\u201d\u201d(Camel Toe)\u3001\u900f\u660e\u6027\u3001\u5185\u7f1d\u6469\u64e6\u5bfc\u81f4\u76ae\u75b9\u7b49\u5f0a\u7aef\u3002<\/p>\n\n\n\n
$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
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1998\u5e74\uff0clululemon\u6838\u5fc3\u9762\u6599Luon\u95ee\u4e16\u3002\u8be5\u9762\u6599\u4e3b\u6253\u9ad8\u5f39\u529b\u3001\u9ad8\u900f\u6c14\u6027\u3001\u7ef5\u8f6f\u8212\u9002\u3002\u636e\u4e86\u89e3\uff0c\u8be5\u9762\u6599\u753186%\u5c3c\u9f99\u548c14%\u83b1\u5361\u7ec4\u6210\uff0c\u89e3\u51b3\u4e86\u745c\u4f3d\u88e4\u900f\u660e\u6027\u95ee\u9898\uff1b\u901a\u8fc7\u88c6\u90e8\u65e0\u7f1d\u526a\u88c1\u53ca\u83f1\u5f62\u5185\u886c\u8bbe\u8ba1\uff08Diamond Crotch Gusset\uff09\uff0c\u89e3\u51b3\u4e86\u745c\u4f3d\u88e4 Camel Toe \u95ee\u9898\uff0c\u4f7f\u5f97 lululemon\u4ea7\u54c1\u80fd\u5e94\u7528\u4e8e\u6237\u5916\u573a\u666f\u3002<\/p>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u6765\u6e90\uff1alululemon\u516c\u53f8\u5b98\u7f51\u3001\u5929\u732b\u3001\u5174\u4e1a\u8bc1\u5238\u7ecf\u6d4e\u4e0e\u91d1\u878d\u7814\u7a76\u9662<\/p>\n\n\n\n
\u54c1\u7c7b\u7ed3\u6784\u7a33\u5b9a<\/strong><\/p>\n\n\n\n
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\u6765\u6e90\uff1alululemon\u8d22\u62a5<\/p>\n\n\n\n
\u867d\u7136\u4e0e\u4f9b\u5e94\u5546\u3001\u751f\u4ea7\u5546\u5efa\u7acb\u4e86\u957f\u671f\u5408\u4f5c\u5173\u7cfb\uff0c\u4f46\u5747\u6ca1\u6709\u76f8\u4e92\u7b7e\u7f72\u957f\u671f\u5408\u540c\uff0c\u8fd9\u610f\u5473\u7740\u9762\u6599\u5e76\u4e0d\u80fd\u6784\u6210lululemon\u4e0e\u5176\u4ed6\u670d\u88c5\u54c1\u724c\u5546\u4e4b\u95f4\u7684\u7ade\u4e89\u58c1\u5792<\/strong>\uff0c\u516c\u53f8\u4e5f\u4e0d\u80fd\u591f\u5229\u7528\u77e5\u8bc6\u4ea7\u6743\u6765\u62b5\u5fa1\u5171\u4eab\u4f9b\u5e94\u5546\u7684\u5bf9\u624b\u5bf9\u5176\u5e02\u573a\u4efd\u989d\u7684\u4fb5\u5360\u3002<\/p>\n\n\n\n
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3\u3001\u793e\u7fa4\u8fd0\u8425\u7684\u201c\u5deb\u5e08\u6548\u5e94\u201d<\/h1>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
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\u5bf9\u5185\uff0clululemon\u5c06\u95e8\u5e97\u6240\u6709\u5458\u5de5\u201c\u5168\u5458\u5deb\u5e08\u5316\u201d\uff0c\u4ea7\u54c1\u6559\u80b2\u5bb6\u4e0d\u4ec5\u8981\u5728\u5e97\u91cc\u4e0e\u7528\u6237\u4e92\u52a8\uff0c\u8fd8\u8981\u4e0e\u5468\u8fb9\u76f8\u5173\u7684\u573a\u9986\u5efa\u7acb\u8054\u7cfb\u3002<\/p>\n\n\n\n
\u5bf9\u5916\uff0clululemon\u5229\u7528\u54c1\u724c\u5927\u4f7f\u7684\u4f20\u64ad\u529b\uff0c\u5f62\u6210\u7f51\u683c\u5316\u4f20\u64ad\u3002\u201c\u5c0f\u5deb\u5e08\u201d\u4e0e\u201c\u5927\u5deb\u5e08\u201d\u4e24\u4e24\u7ed3\u5408\uff0c\u5c31\u4f1a\u53d6\u5f97\u53bb\u4e2d\u5fc3\u5316\u4f20\u64ad\u7684\u6548\u679c\u3002<\/p>\n\n\n\n
\u5728\u6e05\u695alululemon\u7684\u7528\u6237\u753b\u50cf\u4e4b\u540e\uff0c\u6211\u4eec\u56de\u5230\u6700\u6838\u5fc3\u7684\u95ee\u9898\u2014\u2014\u5982\u4f55\u5708\u9009\u5e76\u83b7\u53d6\u6838\u5fc3\u5ba2\u7fa4\u3002<\/p>\n\n\n\n
\u6211\u4eec\u90fd\u77e5\u9053\uff0clululemon\u4e00\u5411\u4e0d\u600e\u4e48\u505a\u6548\u679c\u5e7f\u544a\uff0c\u4ed6\u4eec\u4e3b\u8981\u4f9d\u9760\u7684\u662fCommunity\u6d3b\u52a8\u3002\u4f46\u662f\u5176\u793e\u533a\u6d3b\u52a8\u9884\u7b97\u6709\u9650\uff0c\u5e73\u5747\u4e00\u573a\u6d3b\u52a8\u5927\u6982\u53ea\u67093000\u5757\u7684\u9884\u7b97\uff0c\u4e00\u5bb6\u95e8\u5e97\u4e00\u4e2a\u5b63\u5ea6\u7684\u6d3b\u52a8\u9884\u7b97\u53ea\u67092\u4e07~3\u4e07\u3002<\/p>\n\n\n\n
\u90a3\u4e48\uff0clululemon\u662f\u5982\u4f55\u4f9d\u9760\u5c0f\u9884\u7b97\u7684\u793e\u533a\u6d3b\u52a8\u8fd0\u8425\uff0c\u5f00\u542f\u589e\u957f\u4e4b\u65c5\u7684\u5462\uff1f<\/p>\n\n\n\n
\u5728\u6b64\uff0c\u589e\u957f\u9ed1\u76d2\u4e3a\u5927\u5bb6\u6574\u7406\u4e86lululemon\u505a\u793e\u533a\u6d3b\u52a8\u7684\u8fd0\u8425\u7684SOP<\/strong>\uff0c\u770b\u5b8c\u5927\u5bb6\u5c31\u4f1a\u660e\u767d\u4e00\u4e2a\u6700\u6734\u7d20\u7684\u771f\u76f8\u2014\u2014\u6700\u539f\u59cb\u7684\u65b9\u6cd5\uff0c\u5f80\u5f80\u6700\u5b9e\u7528\u3002<\/p>\n\n\n\n
$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
Step1\uff1a\u5e97\u957f\u62db\u52df<\/strong><\/p>\n\n\n\n
lululemon\u65b0\u5e97\u7b79\u5907\u671f\u4e00\u822c\u67096~9\u4e2a\u6708\u7b79\u5907\u671f\u3002\u786e\u5b9a\u9009\u5740\u540e\uff0c\u54c1\u724c\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u62db\u52df\u5e97\u957f\u3002\u65e9\u524dlululemon\u5bf9\u5e97\u957f\u7684\u62db\u52df\u6807\u51c6\uff0c\u503e\u5411\u4e8e\u5177\u5907\u65b0\u95fb\u884c\u4e1a\u3001\u5496\u5561\u884c\u4e1a\u80cc\u666f\u7684\u6587\u5316\/\u6587\u827a\u5de5\u4f5c\u8005\u3002\u4e3b\u8981\u539f\u56e0\u662f\u56e0\u4e3a\u8fd9\u90e8\u5206\u4eba\u7fa4\u64c5\u957f\u4e8e\u63a5\u53d7\u54c1\u724c\u6587\u5316\uff0c\u4e5f\u4e13\u4e8e\u5411\u4e0b\u4f20\u64ad\u54c1\u724c\u6587\u5316\u3002<\/p>\n\n\n\n
\u5c3d\u7ba1\u613f\u666f\u662f\u7f8e\u597d\u7684\uff0c\u4f46\u662f\u5728\u6267\u884c\u8fc7\u7a0b\u4e2d\uff0clululemon\u53d1\u73b0\u5177\u5907\u96f6\u552e\u80cc\u666f\u7684\u4eba\u4e1a\u52a1\u6267\u884c\u66f4\u5feb\uff0c\u6240\u4ee5\u73b0\u5728\u4ed6\u4eec\u4e5f\u5f00\u59cb\u503e\u5411\u62db\u52df\u5177\u6709\u96f6\u552e\u80cc\u666f\u7684\u5458\u5de5\u3002<\/p>\n\n\n\n
Step2\uff1a\u5e97\u957f\u62db\u52df\u56e2\u961f<\/strong><\/p>\n\n\n\n
\u793e\u533a\u6d3b\u52a8\u662flululemon\u54c1\u724c\u7684\u7cbe\u9ad3\uff0c\u4e5f\u662f\u6838\u5fc3\u9a71\u52a8\u529b\uff0c\u4e3a\u5176\u5e26\u6765\u4e86\u6700\u5927\u7684\u81ea\u7136\u6d41\u91cf\u548c\u53e3\u7891\u3002\u7531\u4e8elululemon\u91c7\u53d6\u7684\u662f\u95e8\u5e97\u76f4\u8425\u6a21\u5f0f\uff0c\u57fa\u4e8e\u95e8\u5e97\u7684\u4f5c\u6218\u5355\u4f4d\u662f\u63d0\u5347\u8f6c\u5316\u7387\u7684\u5173\u952e\u3002<\/p>\n\n\n\n
\u4e3a\u6b64\uff0clululemon\u5c06\u95e8\u5e97\u5de5\u4f5c\u4eba\u5458\u5168\u5458\u201c\u5deb\u5e08\u5316\u201d\u3002<\/strong>\u76f8\u8f83\u4e8e\u4f20\u7edf\u8fd0\u52a8\u670d\u9970\u54c1\u724c\uff0c\u95e8\u5e97\u9500\u552e\u4eba\u5458\u5904\u4e8e\u6700\u57fa\u5c42\uff0c\u867d\u7136\u662f\u4e1a\u7ee9\u7684\u4e3b\u8981\u6765\u6e90\uff0c\u4f46\u4ed6\u4eec\u5f80\u5f80\u90fd\u88ab\u89c6\u4e3a\u201c\u9690\u5f62\u4eba\u201d\u3002\u4f46lululemon\u8d4b\u4e88\u6bcf\u4e00\u4f4d\u57fa\u5c42\u6267\u884c\u4eba\u5458\u201c\u4ea7\u54c1\u6559\u80b2\u5bb6\u201d\u7684\u79f0\u53f7\uff0c\u5c06\u95e8\u5e97\u6240\u6709\u6210\u5458KOC\u5316\u3002<\/p>\n\n\n\n
\u5f53\u56e2\u961f\u6210\u5458\u62db\u52df\u5b8c\u6bd5\u540e\uff0c\u54c1\u724c\u5927\u4f7f\u5219\u4f1a\u8fdb\u4e00\u6b65\u8fdb\u884c\u5708\u5c42\u6e17\u900f\u3002\u8fd9\u79cd\u505a\u6cd5\u4e8b\u5b9e\u4e0a\u4e0e\u5730\u63a8\u6ca1\u6709\u4ec0\u4e48\u672c\u8d28\u7684\u533a\u522b\uff0c\u53ea\u4e0d\u8fc7\u540e\u8005\u662f\u660e\u786e\u7684\u6548\u679c\u5bfc\u5411\uff0c\u524d\u8005\u662f\u4f20\u64ad\u5bfc\u5411\u3002<\/p>\n\n\n\n
Step3\uff1a\u5468\u8fb9\u5927\u4f7f\u4e0elululemon\u95e8\u5e97\u76f8\u4e92\u5bfc\u6d41<\/strong><\/p>\n\n\n\n
lululemon\u7684\u793e\u533a\u4e0d\u4ec5\u4ec5\u53ea\u5305\u62eclululemon\u81ea\u5df1\u4eba\u8ddf\u6d88\u8d39\u8005\uff0c\u8fd8\u5305\u62ec\u54c1\u724c\u5927\u4f7f\uff0c\u95e8\u5e97\u533a\u57df\u91cc\u8986\u76d6\u5230\u7684\u573a\u9986\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n\n\n\n
\u4e00\u822c\u800c\u8a00\uff0clululemon\u4f1a\u5411\u5458\u5de5\u53d1\u653e\u8fd0\u52a8\u5065\u8eab\u798f\u5229\u3002\u9f13\u52b1\u5458\u5de5\u8fd0\u52a8\u5065\u8eab\uff0c\u4fdd\u6301\u5065\u5eb7\u4f53\u9b44\u7684\u540c\u65f6\uff0c\u5176\u5b9e\u8fd8\u6709\u4e00\u4e2a\u76ee\u7684\uff0c\u5c31\u662f\u9f13\u52b1\u5458\u5de5\u901a\u8fc7\u8fd0\u52a8\u5065\u8eab\u7684\u514d\u8d39\u989d\u5ea6\uff0c\u53bb\u4e0e\u5f53\u5730\u95e8\u5e97\u5468\u8fb9\u7684\u745c\u4f3d\u9986\u3001\u821e\u8e48\u5ba4\u3001\u6e38\u6cf3\u9986\u3001\u5065\u8eab\u623f\u7b49\u573a\u5730\u7684\u6559\u7ec3\u5efa\u7acb\u8054\u7cfb\uff0c\u8fdb\u884c\u5f02\u4e1a\u5408\u4f5c\u548c\u76f8\u4e92\u5bfc\u6d41\u3002\u5c06\u201c6\u4eba\u6760\u6746\u6548\u5e94\u201d\u6700\u5927\u5316\uff0c\u64ac\u52a8\u5708\u5c42\u88c2\u53d8\u3002<\/strong><\/p>\n\n\n\n
lululemon\u4e00\u5bb6\u95e8\u5e97\u4f1a\u7784\u5b9a8~10\u4f4d\u54c1\u724c\u5927\u4f7f\u5019\u9009\u4eba\uff0c\u6700\u7ec8\u7b5b\u90094~5\u4f4d\u4f18\u80dc\u8005\u4f5c\u4e3a\u95e8\u5e97\u5927\u4f7f\u3002\u4ed6\u4eec\u4f1a\u57fa\u4e8e\u5927\u4f7f\u7684\u4e13\u957f\uff0c\u4e3a\u5176\u5236\u5b9a\u5339\u914d\u7684\u8bfe\u7a0b\uff0c\u62cd\u6444\u5ba3\u4f20\u7167\u7247\u3002\u9664\u6b64\u4e4b\u5916\uff0clululemon\u514d\u8d39\u4e3a\u54c1\u724c\u5927\u4f7f\u63d0\u4f9b\u4e00\u5e742\u4e07\u5de6\u53f3\u7684\u4ea7\u54c1\u4f7f\u7528\u989d\u5ea6\uff0c\u514d\u8d39\u989d\u5ea6\u7528\u5b8c\u540e\u5927\u4f7f\u8d2d\u7269\u4e5f\u4eab\u53d76\u6298\u4f18\u60e0\u3002<\/p>\n\n\n\n
\u7531\u4e8elululemon\u672c\u8eab\u5177\u6709\u5f88\u5927\u7684\u54c1\u724c\u58f0\u91cf\uff0c\u6210\u4e3a\u5176\u54c1\u724c\u5927\u4f7f\u65e0\u7591\u662f\u4e00\u79cd\u8363\u8a89\u52a0\u6301\u3002\u5c3d\u7ba1\u4e24\u8005\u4e4b\u524d\u6ca1\u6709\u76f4\u63a5\u7684\u5229\u76ca\u5408\u4f5c\u5173\u7cfb\uff0c\u4f46\u54c1\u724c\u5927\u4f7f\u7684\u914d\u5408\u5ea6\u90fd\u975e\u5e38\u9ad8\u3002<\/p>\n\n\n\n
\u540c\u65f6\u54c1\u724c\u5927\u4f7f\uff0c\u81ea\u8eab\u5728\u5176\u4e13\u4e1a\u9886\u57df\u4e5f\u7565\u6709\u5efa\u6811\uff0c\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u5c31\u662f\u4e2d\u8170\u90e8\u7684KOL\uff0c\u4e5f\u80fd\u4e3alululemon\u5e26\u6765\u4e00\u5b9a\u7684\u5ba2\u6d41\u91cf\u8f6c\u5316\u3002<\/p>\n\n\n\n
NIKE\u5411\u5de6\uff0clululemon\u5411\u53f3<\/strong><\/p>\n\n\n\n
\u4e8b\u5b9e\u4e0a\uff0c\u505a\u793e\u7fa4\u8fd0\u8425\u7684\u8fd0\u52a8\u54c1\u724c\u5e76\u4e0d\u53ea\u6709lululemon\u4e00\u5bb6\uff0c\u4f46\u662f\u4e3a\u4f55lululemon\u80fd\u591f\u6210\u529f\u8f6c\u53d8\u6210\u4e3a\u54c1\u724c\u589e\u957f\u7684\u6838\u5fc3\u9a71\u52a8\uff0c\u800c\u5176\u4ed6\u54c1\u724c\u7684\u793e\u7fa4\u8fd0\u52a8\u6548\u679c\u4e3a\u4f55\u4e0d\u5c3d\u4eba\u610f\uff0c\u5176\u6838\u5fc3\u5dee\u5f02\u5728\u54ea\uff1f<\/p>\n\n\n\n
\u6211\u4eec\u4ee5NIKE\u4e3a\u4f8b\uff0c\u5c06\u5176\u793e\u7fa4\u6d3b\u52a8\u4e0elululemon\u7684\u793e\u533a\u6d3b\u52a8\u8fdb\u884c\u7b80\u5355\u7684\u4f18\u52a3\u52bf\u5206\u6790\u3002\u5176\u5b9e\uff0c\u65e0\u8bba\u662f\u54c1\u724c\u5546\u91cf\uff0c\u8fd8\u662f\u6d3b\u52a8\u9884\u7b97\u4ee5\u53ca\u6570\u5b57\u5316\u5de5\u5177\u652f\u6301\uff0cNIKE\u4f3c\u4e4e\u90fd\u8981\u6280\u9ad8\u4e00\u7b79\u3002\u4f46\u5728\u5168\u9762\u5360\u4f18\u7684\u60c5\u51b5\u4e0b\uff0c\u5728\u793e\u7fa4\u8fd0\u8425\u6548\u679c\u4e0aNIKE\u4e3a\u4f55\u4e0d\u53calululemon\uff1f<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u76d2\u53d1\u73b0\uff0c\u4e24\u8005\u6838\u5fc3\u5dee\u5f02\u5728\u4e8e\u6709\u6ca1\u6709\u53bb\u4e2d\u5fc3\u5316\u3002\u4e8b\u5b9e\u4e0a\uff0cNIKE\u7684\u793e\u7fa4\u6d3b\u52a8\u662f\u4e2d\u5fc3\u5316\u5bfc\u5411\uff0c\u8fd0\u8425\u6a21\u5f0f\u662f\u4ece\u4e0a\u5411\u4e0b\u4f20\u5bfc\uff1b\u800clululemon\u5219\u662f\u53bb\u4e2d\u5fc3\u5316\uff0c\u4ee5\u5355\u4e00\u95e8\u5e97\u4e3a\u5355\u4f4d\uff0c\u7531\u4e0b\u5411\u4e0a\u9010\u5c42\u9a71\u52a8\u3002<\/strong><\/p>\n\n\n\n
\u5bf9\u4e8elululemon\u6765\u8bf4\uff0c\u95e8\u5e97\u624d\u662f\u8fd0\u8425\u7684\u4e2d\u5fc3\uff0c\u662f\u6700\u8d34\u8fd1\u6d88\u8d39\u8005\u7684\u5730\u65b9\uff0c\u6743\u5229\u4e5f\u662f\u6700\u5927\u7684\u3002\u800c\u6574\u4e2a\u54c1\u724c\u7aef\u63d0\u4f9b\u7684\u652f\u6301\uff0c\u5176\u5b9e\u76f8\u5f53\u4e8e\u4e2d\u53f0\u7684\u4f5c\u7528\uff0c\u4e3a\u524d\u7aef\u7684\u8fd0\u8425\u63d0\u4f9b\u4e86\u5fc5\u8981\u7684\u52bf\u80fd\u3002<\/p>\n\n\n\n
\u5177\u4f53\u6765\u770b\uff0clululemon\u603b\u90e8\u4e0d\u4f1a\u5bf9\u95e8\u5e97\u7684\u793e\u533a\u8fd0\u8425\u6d3b\u52a8\u8fdb\u884c\u5e72\u6d89\uff0c\u95e8\u5e97\u5982\u4f55\u7ec4\u7ec7\u6d3b\u52a8\uff0c\u5851\u9020\u8fd0\u52a8\u6c1b\u56f4\u90fd\u662f\u95e8\u5e97\u81ea\u5df1\u8bf4\u4e86\u7b97\u3002\u5927\u578b\u7684\u57ce\u9645\u6d3b\u52a8\u5219\u7531\u5468\u8fb9\u76f8\u90bb\u95e8\u5e97\u8fdb\u884c\u8054\u52a8\u4e3e\u529e\u3002lululemon\u7684\u95e8\u5e97\u56e2\u961f\u5c31\u50cf\u662f\u4e00\u4e2a\u673a\u52a8\u7ec4\u7ec7\uff0c\u8dd1\u573a\u9986\u3001\u505a\u6d3b\u52a8\u3001\u73b0\u573a\u4e0e\u7528\u6237\u4ea4\u6d41\u6c9f\u901a\u90fd\u6839\u636e\u4e1a\u52a1\u8fdb\u5c55\u60c5\u51b5\u7075\u6d3b\u5212\u5206\u3002\u54c1\u724c\u66f4\u591a\u7684\u662f\u4e3a\u95e8\u5e97\u8fdb\u884c\u8d4b\u80fd\uff0c\u800c\u4e0d\u662f\u5168\u6743\u5e72\u6d89\u3002<\/p>\n\n\n\n
\u4e8b\u5b9e\u4e0a\uff0c\u5728\u6e38\u620f\u884c\u4e1a\u4e5f\u6709\u7c7b\u4f3c\u7684\u7ecf\u5178\u6210\u529f\u6848\u4f8b\uff1aSuperCell\u3002SuperCell\u7684\u8d85\u7ea7\u5c0f\u56e2\u961f\u4f5c\u6218\u6a21\u5f0f\u4e0elululemon\u5341\u5206\u76f8\u4f3c\u3002\u5176\u7ec4\u7ec7\u6a21\u5f0f\u5982\u4e0b\u56fe\uff1a<\/p>\n\n\n\n
$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u6765\u6e90\uff1a\u516c\u5f00\u8d44\u6599\u6574\u7406<\/p>\n\n\n\n
\u636e\u4e86\u89e3\uff0cSuperCell\u75316\u540d\u8d44\u6df1\u6e38\u620f\u5f00\u53d1\u8005\u57282010\u5e74\u521b\u7acb\uff0c\u603b\u90e8\u4f4d\u4e8e\u82ac\u5170\u9996\u90fd\u8d6b\u5c14\u8f9b\u57fa\uff0c\u5e76\u5728\u65e7\u91d1\u5c71\u3001\u4e1c\u4eac\u3001\u9996\u5c14\u548c\u5317\u4eac\u8bbe\u6709\u529e\u516c\u5ba4\u3002\u65d7\u4e0b\u62e5\u6709\u300a\u90e8\u843d\u51b2\u7a81\u300b\u300a\u7687\u5ba4\u6218\u4e89\u300b\u300a\u6d77\u5c9b\u5947\u5175\u300b\u548c\u300a\u5361\u901a\u519c\u573a\u300b\u8fd9\u56db\u6b3e\u8d85\u7ea7\u73b0\u8c61\u7ea7\u4ea7\u54c1\u3002[8]<\/p>\n\n\n\n
SuperCell \u7684\u8d85\u7ea7\u5c0f\u56e2\u961f\u80fd\u591f\u6210\u529f\u7684\u539f\u56e0\u6e90\u81ea\u4e09\u70b9\uff1a<\/p>\n\n\n\n
\u6bcf\u4e00\u4e2a\u6e38\u620f\u90fd\u6709\u4e00\u4e2a\u72ec\u7acb\u4e13\u4e1a\u7684\u56e2\u961f\uff1b<\/em><\/li>
\u516c\u53f8\u7684\u6240\u6709\u7ba1\u7406\u5c42\u90fd\u662f\u670d\u52a1\u4e8e\u8fd9\u4e9b\u56e2\u961f\u7684\u8d44\u6e90\uff1b<\/em><\/li>
\u6240\u6709\u5173\u4e8e\u6e38\u620f\u7684\u51b3\u7b56\uff0c\u5305\u62ec\u662f\u5426\u7ee7\u7eed\u53d1\u884c\uff0c\u90fd\u7531\u56e2\u961f\u51b3\u5b9a\u3002<\/em><\/li>
<\/li><\/ul>\n\n\n\n
\u574a\u95f4\u4f20\u95fb\uff0c\u9a6c\u4e91\u57282015\u5e74\u7279\u610f\u53bb\u5b66\u4e60\u4e86SuperCell\u7684\u8fd0\u4f5c\u6a21\u5f0f\uff0c\u4e0d\u8fc7\u5176\u540e\u57282016\u5e74\u88ab\u817e\u8baf\u6536\u8d2d\u3002\u636e\u8bf4\u4e2d\u53f0\u7684\u6982\u5ff5\u5c31\u8d77\u6e90\u4e8e\u6b64\u516c\u53f8\u3002<\/p>\n\n\n\n
\u4ee5\u6b64\u53cd\u89c2NIKE\u7684\u793e\u7fa4\u6d3b\u52a8\uff0cNIKE\u7684\u793e\u7fa4\u6d3b\u52a8\u8fd0\u4f5c\u7ec4\u7ec7\u66f4\u50cf\u662f\u4e0a\u56fe\u5de6\u8fb9\u7684\u4e2d\u5fc3\u5316\u4f20\u7edf\u7ed3\u6784\u3002\u589e\u957f\u9ed1\u76d2\u4e86\u89e3\u5230\uff0cNIKE\u7684\u6d3b\u52a8\u4e00\u822c\u7531\u603b\u90e8\u53d1\u8d77\uff0c\u7531\u603b\u90e8\u8fdb\u884c\u89c4\u5212\u3001\u9884\u7b97\u548c\u7ba1\u63a7\u3002\u8fd0\u4f5c\u6a21\u5f0f\u662f\u7531\u4e0a\u5411\u4e0b\u4f20\u5bfc\u3002\u76f8\u8f83\u4e8elululemon\uff0cNIKE\u4e5f\u9762\u4e34\u4ee5\u4e0b\u52a3\u52bf\uff1a<\/p>\n\n\n\n
\u7531\u4e0a\u5411\u4e0b\u7684\u4e2d\u5fc3\u5316\u8fd0\u8425\u6a21\u5f0f\uff0c\u4f1a\u589e\u52a0\u6d3b\u52a8\u6267\u884c\u7684\u969c\u788d\u548c\u96be\u5ea6\uff0c\u5f71\u54cd\u6d3b\u52a8\u6548\u7387\uff0c\u4e0d\u5177\u5907\u7075\u6d3b\u6027\uff1b<\/em><\/li>
NIKE\u6d3b\u52a8\u6ce8\u91cd\u5546\u4e1a\u5316\uff0c\u6d3b\u52a8\u7ecf\u8d39\u82b1\u8d39\u66f4\u5927\u3002NIKE\u4e00\u822c\u9ad8\u4ef7\u8058\u8bf7\u6559\u7ec3\/\u8001\u5e08\u4ee3\u8bfe\uff0c\u52a0\u4e0a\u6d3b\u52a8\u573a\u666f\u5927\u591a\u5728\u95e8\u5e97\u5916\uff0c\u6d3b\u52a8\u7ecf\u8d39\u8981\u9ad8\u5f88\u591a\uff1b\u800clululemon\u7684\u54c1\u724c\u5927\u4f7f\u5b8c\u5168\u662f\u514d\u8d39\u5e2e\u5fd9\u4ee3\u8bfe\uff0c\u6d3b\u52a8\u7c7b\u578b\u66f4\u591a\u57fa\u4e8e\u95e8\u5e97\uff0c\u800c\u65e9\u671f\u7684\u95e8\u5e97\u5728\u8bbe\u8ba1\u5e03\u5c40\u65f6\uff0c\u5c31\u8003\u8651\u5230\u4e86\u6d3b\u52a8\u573a\u5730\u7684\u9700\u8981\u3002<\/em><\/li><\/ul>\n\n\n\n
$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u5f53\u7136\uff0clululemon\u7684\u53bb\u4e2d\u5fc3\u5316\u8fd0\u4f5c\u6a21\u5f0f\u4e5f\u4e0d\u662f\u5b8c\u7f8e\u65e0\u7f3a\uff0c\u76f8\u8f83\u4e8eNIKE\uff0c\u95e8\u5e97\u6d3b\u52a8\u6ca1\u6709\u5927\u9884\u7b97\uff0c\u6d3b\u52a8\u8f90\u5c04\u7684\u8303\u56f4\u5c31\u8981\u5c0f\u5f88\u591a\u3002\u6bd4\u5982\u8bf4NIKE\u8dd1\u56e2\u4e00\u822c\u5728100\u4eba\u4ee5\u4e0a\u89c4\u6a21\uff0c\u800clululemon\u5c31\u53ea\u670920~30\u4eba\u3002\u5176\u54c1\u724c\u58f0\u91cf\u7684\u4f20\u5bfc\u6548\u5e94\u80af\u5b9a\u6ca1\u6709NIKE\u6765\u5f97\u731b\u70c8\u3002<\/p>\n\n\n\n
\u56de\u5230\u672c\u8282\u5f00\u5934\u90e8\u5206\uff0c\u867d\u7136lululemon\u6d3b\u52a8\u6ca1\u6709\u5546\u4e1a\u5316\uff0c\u4e5f\u4e0d\u73b0\u573a\u5411\u7528\u6237\u63a8\u9500\u4ea7\u54c1\u3002\u4f46\u662f\u6709\u610f\u601d\u7684\u662f\uff0c\u6839\u636e\u589e\u957f\u9ed1\u76d2\u8c03\u7814\u6570\u636e\u53d1\u73b0\uff0c\u5728\u793e\u7fa4\u6d3b\u52a8\u7ed3\u675f\u540e\uff0c\u4f1a\u9009\u62e9\u73b0\u573a\u8d2d\u7269\u7684\u6bd4\u4f8b\u9ad8\u8fbe98%\uff0c\u8fd9\u8fdc\u8d85\u4e4e\u6211\u4eec\u7684\u9884\u671f\u3002<\/strong><\/p>\n\n\n\n
\u589e\u957f\u9ed1\u76d2\u4e86\u89e3\u5230\uff0clululemon\u5168\u7403\u8425\u9500\u8d39\u7528\u5360\u6bd4\u53ea\u67093%\uff0c\u8fdc\u4f4e\u4e8e\u540c\u884c\u6c34\u5e73\u3002\u4e0d\u5f97\u4e0d\u8bf4\uff0clululemon\u91c7\u53d6\u7684\u6162\u6e17\u900f\u7684\u6a21\u5f0f\uff0c\u5728\u4fdd\u6301\u54c1\u724c\u9ad8\u7aef\u7684\u8c03\u6027\u7684\u540c\u65f6\uff0c\u53cd\u800c\u66f4\u80fd\u53d6\u5f97\u4e8b\u534a\u529f\u500d\u7684\u6548\u679c\u3002<\/p>\n\n\n\n
\u800c\u5982\u679c\u8fc7\u4e8e\u6025\u4e8e\u6c42\u6210\uff0c\u5411\u7528\u6237\u8fdb\u884c\u9971\u548c\u8425\u9500\uff0c\u53cd\u800c\u5bb9\u6613\u8ba9\u7528\u6237\u89c9\u5f97\u4e0b\u964d\u5934\uff0c\u4e0d\u5229\u4e8e\u54c1\u724c\u7684\u957f\u671f\u4e3b\u4e49\u3002<\/p>\n\n\n\n
4\u3001\u6269\u5f20\u7684\u5929\u82b1\u677f\u5728\u54ea\uff1f<\/h1>\n\n\n\n
\u524d\u9762\u6211\u4eec\u6309\u7167\u4ea7\u54c1\u7b56\u7565\u3001\u7528\u6237\u4f53\u9a8c\u4e24\u5927\u6a21\u5757\u5206\u522b\u63a2\u8ba8\u4e86lululemon\u589e\u957f\u7684\u5168\u8c8c\u3002\u4f46\u5982\u679c\u628alululemon\u4ece\u6218\u7565\u6846\u67b6\u8fdb\u884c\u6a2a\u5411\u626b\u63cf\uff0c\u4e0d\u96be\u53d1\u73b0\uff0c\u57282019\u5e74lululemon\u5728\u5176\u201cPower of Three\u201d\u6218\u7565\u6846\u67b6\u7684\u6a21\u578b\u4e2d\u65b0\u589e<\/em>\u4e86\u4e00\u5927\u6218\u7565\u91cd\u70b9\u2014\u2014\u6269\u5f20(Expansion)\u3002<\/p>\n\n\n\n
$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u6765\u6e90\uff1aBloomberg\uff0c\u56fd\u76db\u8bc1\u5238\u7814\u7a76\u6240<\/p>\n\n\n\n
\u4e8b\u5b9e\u4e0a\uff0clululemon\u57282016-2019\u5e74\u671f\u95f4\u5c31\u8fdb\u5165\u4e86\u95e8\u5e97\u6269\u5f20\u671f\u3002\u6309\u7167\u5176\u8d22\u62a5\u4e2d\u62ab\u9732\u7684\u6269\u5f20\u89c4\u5212\uff0c\u5176\u6269\u5f20\u76ee\u6807\u89c4\u5212\u8def\u5f84\u5982\u4e0b\uff1a<\/p>\n\n\n\n
\u805a\u7126\u5317\u7f8e830\u4ebf\u7f8e\u5143\u7684\u8fd0\u52a8\u4f11\u95f2\u5e02\u573a<\/li>
\u7784\u51c6\u5168\u74031150\u4ebf\u7f8e\u5143\u7684\u8fd0\u52a8\u4f11\u95f2\u5e02\u573a<\/li>
\u770b\u5411\u5168\u74036300\u4ebf\u7f8e\u5143\u7684\u8fd0\u52a8\u4f11\u95f2\u76f8\u5173\u5e02\u573a<\/li>
\u6700\u7ec8\u5c55\u671b\u5168\u74033\u4e07\u4ebf\u7684\u5927\u5065\u5eb7\u5e02\u573a<\/li>
<\/li><\/ul>\n\n\n\n
$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
\u6765\u6e90\uff1alululemon2019\u5e74\u8d22\u62a5<\/p>\n\n\n\n
\u7531\u4e8elululemon\u5236\u5b9a\u7684\u76ee\u6807\u8fc7\u4e8e\u5b8f\u5927\uff0c\u672c\u6587\u4ec5\u63a2\u8ba8\u5176\u5728\u56fd\u5185\u7684\u6269\u5f20\u73b0\u72b6\u3002\u4e3a\u4e86\u7406\u6e05\u5176\u6269\u5f20\u8def\u5f84\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u4ece\u7ebf\u4e0a\u7535\u5546\u548c\u7ebf\u4e0b\u95e8\u5e97\u6269\u5f20\u4e24\u6761\u7ebf\uff0c\u63a2\u8ba8lululemon\u5728\u4e2d\u56fd\u53d1\u5c55\u7684\u771f\u5b9e\u5168\u8c8c\u548c\u6f5c\u5728\u7684\u589e\u957f\u74f6\u9888\u3002<\/p>\n\n\n\n
DTC\u6a21\u5f0f\u7684A\u9762\u2014\u2014\u7ebf\u4e0a<\/strong><\/p>\n\n\n\n
lululemon\u7684DTC\u6a21\u5f0f\u4e00\u76f4\u4e3a\u4e1a\u5185\u6d25\u6d25\u4e50\u9053\u3002\u5c24\u5176\u6700\u8fd1\u4e24\u5e74\uff0c\u5176DTC\u6a21\u5f0f\u7684\u663e\u6027\u4f18\u52bf\u66f4\u662f\u6210\u500d\u653e\u5927\uff0c\u6210\u4e3a\u5b89\u8e0f\u3001\u8010\u514b\u3001\u963f\u8fea\u5b66\u4e60\u7684\u6977\u6a21\u3002<\/p>\n\n\n\n
\u4f46\u4e8b\u5b9e\u4e0a\uff0c\u5728lululemon\u7684\u8d22\u52a1\u7ed3\u6784\u4e2d\uff0clululemon\u7684DTC\u5355\u7eaf\u6307\u7ebf\u4e0a\u4e1a\u52a1\uff0c\u800c\u95e8\u5e97\u76f4\u8425\u88ab\u5355\u72ec\u5217\u51fa\u6765\u4f5c\u4e3a\u8425\u6536\u6e20\u9053\u6784\u6210\uff0c\u800c\u540e\u8005\u624d\u662f\u4e0a\u8ff0\u54c1\u724c\u4e89\u76f8\u5b66\u4e60\u7684\u5730\u65b9\u2014\u2014\u5373\u5927\u5e45\u524a\u51cf\u7ecf\u9500\u5546\uff0c\u589e\u52a0\u76f4\u8425\u95e8\u5e97\u3002\u8fd9\u70b9\u6211\u4eec\u7a0d\u540e\u518d\u505a\u8ba8\u8bba\uff0c\u5148\u5bf9lululemon\u7684\u7ebf\u4e0aDTC\u4e00\u63a2\u7a76\u7adf\u3002<\/p>\n\n\n\n
\u589e\u957f\u9ed1\u76d2\u53d1\u73b0\uff0c\u4ece\u7ebf\u4e0a\u6e20\u9053\u89c6\u89d2\u4f5c\u4e3a\u8bc4\u5224\u6807\u51c6\uff0clululemon\u7684\u7ebf\u4e0aDTC\u6a21\u5f0f\u5e76\u4e0d\u5177\u5907\u9886\u5148\u4f18\u52bf\u3002<\/strong><\/p>\n\n\n\n
\u76ee\u524dlululemon\u7ebf\u4e0a\u7535\u5546\u56e2\u961f\u89c4\u6a21\u53ea\u6709\u4e2a\u4f4d\u6570\uff0c\u800c\u4e14\u8058\u8bf7\u7684\u662f\u7b2c\u4e09\u65b9\u4ee3\u8fd0\u8425\u3002\u65e9\u524d\u5165\u9a7b\u5929\u732b\u65f6\uff0clululemon\u6ca1\u6709\u79ef\u6781\u53c2\u52a0\u5929\u732b\u6d3b\u52a8\uff0c\u76f4\u52302019\u5e74\u624d\u5f00\u59cb\u91cd\u89c6\u5929\u732b\u6d3b\u52a8\uff0c\u540c\u65f6\u52a0\u5927\u7ad9\u5185\u6295\u653e\u529b\u5ea6\u3002<\/p>\n\n\n\n
\u5728\u4ea7\u54c1\u7b56\u7565\u90e8\u5206\uff0c\u6211\u4eec\u4ecb\u7ecd\u4e86lululemon\u76ee\u524d\u56fd\u5185\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u6e20\u9053\u7684\u8425\u6536\u5360\u6bd4\u5e73\u5206\u79cb\u8272\uff0c\u5404\u536050%\u5de6\u53f3\u3002\u4f46\u4ee4\u4eba\u9057\u61be\u7684\u662f\uff0c\u76ee\u524dlululemon\u5c1a\u672a\u5c06\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u6253\u901a\uff0c\u5c1a\u672a\u5f62\u6210\u6570\u5b57\u95ed\u73af\u3002<\/strong>\u5c3d\u7ba1\u5927\u578b\u6d3b\u52a8\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u53ef\u4ee5\u7edf\u4e00\u8fdb\u884c\uff0c\u4f46\u4ea7\u54c1\u4f9d\u7136\u5272\u88c2\uff0c\u5728\u7ebf\u4e0a\u4e70\u4ea7\u54c1\uff0c\u5728\u7ebf\u4e0b\u5c31\u4e0d\u80fd\u9000\u6362\u8d27\u3002<\/p>\n\n\n\n
\u53e6\u5916\uff0c\u7531\u4e8elululemon\u5728\u5929\u732b\u5185\u4e3b\u8981\u505a\u7684\u662f\u7ad9\u5185\u6295\u653e\uff0c\u65e0\u8bba\u662f\u7ad9\u5916\u79cd\u8349\u8fd8\u662f\u6548\u679c\u5e7f\u544a\uff0clululemon\u90fd\u5c1a\u672a\u53d1\u529b\u3002<\/p>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
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DTC\u6a21\u5f0f\u7684B\u9762\u2014\u2014\u7ebf\u4e0b<\/strong><\/p>\n\n\n\n
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$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
$\"\u6df1\u5ea6\u4e28lululemon\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u7684\u5e95\u5c42\u903b\u8f91\"\/$ <\/figure>\n\n\n\n
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1\u3001\u6218\u7565\u6846\u67b6\u548c\u5e95\u5c42\u8bbe\u8ba1\u624d\u662f\u589e\u957f\u7684\u6700\u5e95\u5c42\u67b6\u6784\u3002<\/strong>lululemon\u5236\u5b9a\u7684\u201cPower of Three\u201d\u6218\u7565\u6846\u67b6\uff0c\u5176\u5b9e\u53ea\u662f\u5bf9\u65e9\u671fChip Wilson\u65f6\u4ee3\u7684\u66f4\u65b0\u8fed\u4ee3\uff1b<\/p>\n\n\n\n
2\u3001\u653e\u5f03\u201c\u70e7\u94b1\u505a\u54c1\u724c\u201d\u7684\u5e7b\u60f3\u3002<\/strong>\u54c1\u724c\u6587\u5316\u7684\u5f62\u6210\uff0c\u4e0d\u80fd\u4f9d\u8d56\u8ffd\u6c42\u77ed\u671f\u6548\u679c\u7684\u201c\u5f3a\u6548\u836f\u201d\uff0c\u76f2\u76ee\u82b1\u94b1\u4e70\u6d41\u91cf\uff0c\u4f1a\u4ea7\u751f\u66dd\u5149\uff0c\u4f46\u4e0d\u4f1a\u7ed9\u7528\u6237\u4ea7\u751f\u8bb0\u5fc6\u3002\u8010\u4f4f\u5bc2\u5bde\u505a\u957f\u7528\u6237\u7684LTV\u624d\u662f\u738b\u9053\uff1b<\/p>\n\n\n\n
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[1] Little Black Stretchy Pants<\/em>\u4e28\u5947\u666e\u00b7\u5a01\u5c14\u900a(\u52a0\u62ff\u5927).Time is Tight Communications, Ltd.2018<\/p>\n\n\n\n
[2]\u300a\u5b89\u5229\uff1a\u5168\u65b9\u4f4d\u63ed\u79d8\u76f4\u9500\u5e1d\u56fd\u300b\u4e28\u6c88\u82b3\u654f&\u6f58\u9e4f\u98de. \u673a\u68b0\u5de5\u4e1a\u51fa\u7248\u793e. 2013\u5e7408\u6708<\/p>\n\n\n\n
[3]\u300a\u4ece\u4f18\u79c0\u5230\u5353\u8d8a\u300b\u4e28\u5409\u59c6\u00b7\u67ef\u6797\u65af(\u7f8e). \u4e2d\u4fe1\u51fa\u7248\u793e. 2009\u5e7411\u6708<\/p>\n\n\n\n
[4] lululemon\uff1a\u54c1\u7c7b\u6740\u624b\u662f\u5982\u4f55\u70bc\u6210\u7684\u4e28\u5174\u4e1a\u8bc1\u5238.2021\u5e7407\u6708<\/p>\n\n\n\n
[5] Glassdoor\u4e28lululemon Atlanta Reviews<\/p>\n\n\n\n
[6] lululemon(lululemon.US)\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u5e95\u5c42\u589e\u957f\u903b\u8f91\u4e28\u5143\u6c14\u8d44\u672c<\/p>\n\n\n\n
[7] lululemon\u5982\u4f55\u9760\u4e00\u6761\u745c\u4f3d\u88e4\u505a\u5230\u5168\u7403\u7b2c\u4e8c\uff1f\u4e28\u5434\u4f2f\u51e1\u00b7\u6bcf\u5468\u5546\u4e1a\u8bc4\u8bba<\/p>\n\n\n\n
[8] SuperCell \u7684\u4e2d\u53f0\u4f60\u4eec\u5b66\u4e0d\u4f1a | InfoQ<\/p>\n\n\n\n
[9] lululemon\u4e2d\u56fd\u7684\u65b0\u53d8\u5316 | \u7cbe\u7ec3GymSqure<\/p>\n\n\n\n
[10] \u6770\u592b\u00b7\u8d1d\u7d22\u65af\uff1a\u4ec0\u4e48\u624d\u662f\u771f\u6b63\u7684\u987e\u5ba2\u81f3\u4e0a\uff1f\u4e28\u864e\u55c5\u7f51<\/p>\n","protected":false},"excerpt":{"rendered":"
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