{"id":57135,"date":"2022-01-26T09:04:53","date_gmt":"2022-01-26T01:04:53","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=57135"},"modified":"2022-01-26T09:05:58","modified_gmt":"2022-01-26T01:05:58","slug":"%e4%bb%8e0%e5%88%b01-%e6%90%ad%e5%bb%bab%e7%ab%af%e6%95%b0%e6%8d%ae%e6%8c%87%e6%a0%87%e4%bd%93%e7%b3%bb","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/57135.html","title":{"rendered":"\u817e\u8bafTEG\u4ea7\u54c1\u8fd0\u8425\uff1a\u4ece0\u52301 \u642d\u5efaB\u7aef\u6570\u636e\u6307\u6807\u4f53\u7cfb"},"content":{"rendered":"\n<p class=\"has-text-align-right\">\u6587\uff1aadelitayang\uff0c\u817e\u8bafTEG\u4ea7\u54c1\u8fd0\u8425<\/p>\n\n\n\n<p><strong>\u4e00\u3001B\u7aef\u4e0eC\u7aef\u8fd0\u8425\u7684\u533a\u522b<\/strong><\/p>\n\n\n\n<p>\u6bcf\u6b21\u8bf4\u5230B\u7aef\uff0c\u5927\u5bb6\u90fd\u4f1a\u4e0d\u81ea\u89c9\u5730\u60f3\u8981\u95ee\uff0cB\u7aef\u548cC\u7aef\u7a76\u7adf\u6709\u4ec0\u4e48\u4e0d\u4e00\u6837\u7684\u5730\u65b9\u5462\uff1fB\u7aef\u80fd\u4e0d\u80fd\u76f4\u63a5\u590d\u5236C\u7aef\u7684\u7ecf\u9a8c\u5462\uff1f\u521a\u597d\u6bd5\u4e1a\u4e4b\u540e\u5148\u662f\u5728\u8001\u724c\u4f01\u4e1a\u670d\u52a1\u516c\u53f8\u4ece\u4e8bB\u7aef\u7684\u8fd0\u8425\uff0c\u518d\u505a\u4e86\u5feb2\u5e74\u7684\u5168\u6808C\u7aef\u8fd0\u8425\uff0c\u6700\u540e\u53c8\u56de\u5230B\u7aef\u8fd0\u8425\u7684\u6000\u62b1\u3002<\/p>\n\n\n\n<p>\u5728\u6211\u770b\u6765\uff0c\u65e0\u8bba\u662fC\u7aef\u8fd0\u8425\u8fd8\u662fB\u7aef\u8fd0\u8425\uff0c<strong>\u5728\u6570\u636e\u8fd0\u8425\u4e0a\uff0c\u5171\u901a\u4e4b\u5904\u90fd\u662f\u901a\u8fc7\u5df2\u6709\u7684\u6570\u636e\u53bb\u53d1\u73b0\u95ee\u9898\u3001\u5206\u6790\u539f\u56e0\u4ee5\u53ca\u9884\u6d4b\u8d8b\u52bf\uff0c\u90fd\u662f\u4e3a\u4e86\u9a71\u52a8\u4e1a\u52a1\u7684\u589e\u957f\uff0c\u5982\u7528\u6237\u589e\u957f\u3001\u8425\u6536\u589e\u957f\u7b49\u3002<\/strong><\/p>\n\n\n\n<p>\u4e0d\u540c\u7684\u662f\uff0c\u5728\u4e1a\u52a1\u5c42\u9762\u4e0a\uff0cB\u7aef\u4e1a\u52a1\u6bd4C\u7aef\u66f4\u4e3a\u590d\u6742\uff0cC\u7aef\u5f80\u5f80\u53ea\u662f\u7528\u6237\u4e2a\u4eba\u7684\u884c\u4e3a\u51b3\u7b56\uff0c\u7528\u6237\u7684\u5c5e\u6027\u76f8\u5bf9\u5355\u4e00\u3002\u5982\u53cc\u5341\u4e00\u7535\u5546\u6d3b\u52a8\u4e2d\uff0c\u5229\u7528\u66f4\u7b80\u6d01\u7684\u7528\u6237\u8def\u5f84\uff0c\u66f4\u6709\u717d\u52a8\u529b\u7684\u8bed\u8a00\uff0c\u66f4\u52a0\u5438\u5f15\u773c\u7403\u7684\u6d3b\u52a8\u4f18\u60e0\uff0c\u53ef\u4ee5\u8ba9\u7528\u6237\u51b2\u52a8\u6d88\u8d39\u8fbe\u5230\u4ea4\u6613\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<p>B\u7aef\u7684\u51b3\u7b56\u94fe\u8def\u4e00\u822c\u4f1a\u66f4\u52a0\u957f\u4e14\u590d\u6742\uff0c\u7528\u6237\u5c5e\u6027\u76f8\u5bf9\u590d\u6742\uff0c\u51b3\u7b56\u7aef\u975e\u4e2a\u4f53\u672c\u4eba\uff0c\u7528\u6237\u7684\u8f6c\u5316\u5468\u671f\u66f4\u957f\uff0cB\u7aef\u4f01\u4e1a\u5ba2\u6237\u5c24\u5176\u662fSaaS\u670d\u52a1\uff0c\u66f4\u5173\u6ce8\u7684\u662f\u662f\u5426\u80fd\u7ed9\u4f01\u4e1a\u5e26\u6765\u7684\u76f4\u63a5\u5229\u76ca\uff0c\u4ea7\u54c1\u662f\u5426\u80fd\u591f\u76f4\u51fb\u4f01\u4e1a\u75db\u70b9\uff0c\u5e76\u80fd\u591f\u9488\u5bf9\u75db\u70b9\u63d0\u51fa\u89e3\u51b3\u65b9\u6848\u3002\u6240\u4ee5\u5728B\u7aef\u8fd0\u8425\u4e2d\uff0c\u76f4\u63a5\u91c7\u7528C\u7aef\u90a3\u5957\uff0c\u53ef\u80fd\u4e00\u5207\u90fd\u663e\u5f97\u90a3\u4e48\u7684\u683c\u683c\u4e0d\u5165\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5728\u5fc3\u6001\u53ca\u601d\u7ef4\u4e60\u60ef\u4e0a\uff0c\u7531\u4e8e\u4e1a\u52a1\u5f62\u6001\u7684\u5dee\u5f02\uff0cB\u7aef\u8fd0\u8425\u4e0d\u80fd\u76f4\u63a5\u7528C\u7aef\u8fd0\u8425\u7684\u5fc3\u6001\u53ca\u601d\u7ef4\u4e60\u60ef\u6765\u601d\u8003to B\u4e1a\u52a1\uff0c\u8fd9\u6837\u5bb9\u6613\u9677\u5165\u6d6e\u8e81\u7126\u8651\u4e2d\u3002\u5728\u5fc3\u6001\u4e0a\uff0cB\u7aef\u8fd0\u8425\u9700\u8981\u66f4\u6709\u8010\u5fc3\uff0c\u4ee5\u53ca\u7528\u957f\u671f\u4e3b\u4e49\u7684\u773c\u5149\u6765\u63a8\u52a8toB\u4e1a\u52a1\u53d1\u5c55\u3002<\/p>\n\n\n\n<p><strong>\u4e8c\u3001B\u7aef\u8fd0\u8425\u7684\u6570\u636e\u6307\u6807<\/strong><\/p>\n\n\n\n<p><strong>\uff08\u4e00\uff09\u6570\u636e\u6307\u6807\u4f53\u7cfb\u76f8\u5173\u57fa\u672c\u6982\u5ff5<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u4ece\u70b9\u3001\u7ebf\u3001\u9762\u4e09\u4e2a\u7ef4\u5ea6\u6765\u770b\uff1a<\/p>\n\n\n\n<p><strong>\u70b9\uff1a<\/strong>\u6307\u6807\u3001\u7ef4\u5ea6\u3002\u6307\u6807\uff1a\u5373\u5ea6\u91cf\uff0c\u7528\u4e8e\u8861\u91cf\u4e8b\u7269\u53d1\u5c55\u7a0b\u5ea6\u7684\u5355\u4f4d\u6216\u65b9\u6cd5\uff1b\u7ef4\u5ea6\uff1a\u770b\u5f85\u6570\u636e\u6307\u6807\u7684\u89d2\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/5e98a8b5c2e44468baf1b07ba0493eac.png\" alt=\"\u4ece0\u52301 \u642d\u5efaB\u7aef\u6570\u636e\u6307\u6807\u4f53\u7cfb\"\/><\/figure>\n\n\n\n<p><strong>\u7ebf\uff1a<\/strong>\u6570\u636e\u5728\u5bf9\u6bd4\u4e2d\u624d\u80fd\u4ea7\u751f\u4ef7\u503c\uff0c\u56e0\u6b64\u6709\u4e86\u7ebf\uff0c\u5373\u6570\u636e\u5206\u6790\uff0c\u6570\u636e\u5206\u6790\u7684\u57fa\u672c\u65b9\u6cd5\u662f\u7edf\u8ba1\uff0c\u6838\u5fc3\u662f\u7ed3\u5408\u4e1a\u52a1\u8fdb\u884c\u601d\u8003\u53ca\u63a8\u7406\u3002\u5e38\u89c1\u7684\u6570\u636e\u5206\u6790\u6709\u4ee5\u4e0b\u51e0\u7c7b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/a240212312464a5d8181f9114b38f41a.png\" alt=\"\u4ece0\u52301 \u642d\u5efaB\u7aef\u6570\u636e\u6307\u6807\u4f53\u7cfb\"\/><\/figure>\n\n\n\n<p><strong>\u9762\uff1a<\/strong>\u5f62\u6210\u4f53\u7cfb\u53ca\u7cfb\u7edf\u5316<\/p>\n\n\n\n<p>\u6784\u5efa\u6570\u636e\u6307\u6807\u4f53\u7cfb\u662f\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u57fa\u7840\uff0c\u901a\u8fc7\u6784\u5efa\u4e00\u4e2a\u597d\u7684\u7b26\u5408\u5f53\u524d\u4ea7\u54c1\u53d1\u5c55\u7684\u6570\u636e\u6307\u6807\u4f53\u7cfb\uff0c\u6211\u4eec\u624d\u80fd\u6709\u76ee\u6807\u3001\u53ef\u5ea6\u91cf\u5730\u5bf9\u5404\u4e2a\u8fd0\u8425\u73af\u8282\u8fdb\u884c\u8bc4\u4f30\u53ca\u6539\u8fdb\uff0c\u624d\u80fd\u770b\u6e05\u695a\u8fd0\u8425\u7684\u6210\u672c\u53ca\u6548\u76ca\uff0c\u4ece\u800c\u5728\u4f18\u5316\u4e2d\u63d0\u5347\u8f6c\u5316\u7387\uff0c\u589e\u52a0\u4ea7\u54c1\u7684\u9500\u552e\uff0c\u83b7\u53d6\u66f4\u9ad8\u6536\u5165\u548c\u5229\u6da6\u3002\u90a3\u4e48\uff0c\u5982\u4f55\u8861\u91cf\u4e00\u4e2a\u597d\u7684\u6570\u636e\u6307\u6807\u4f53\u7cfb\u5462\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/1ca7b51d8735406c8471c9de6a147a0f.png\" alt=\"\u4ece0\u52301 \u642d\u5efaB\u7aef\u6570\u636e\u6307\u6807\u4f53\u7cfb\"\/><\/figure>\n\n\n\n<p><strong>\uff08\u4e8c\uff09\u5982\u4f55\u642d\u5efaB\u7aef\u6570\u636e\u8fd0\u8425\u6307\u6807<\/strong><\/p>\n\n\n\n<p><strong>1\u3001\u8bbe\u7f6e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n<p>\u8981\u8bbe\u5b9a\u7b26\u5408\u5f53\u524d\u4ea7\u54c1\u53d1\u5c55\u9636\u6bb5\u7684\u5317\u6781\u661f\u6307\u6807\uff0c\u6bd4\u5982\u5bf9\u4e8eB\u7aef\u521d\u6b65\u5f00\u5c55\u5546\u4e1a\u5316\u7684SaaS\u4e1a\u52a1\u6765\u8bf4\uff0c\u6d3b\u8dc3\u5ba2\u6237\u6570\u53ef\u80fd\u53ef\u4ee5\u8bbe\u7f6e\u4e3a\u5f53\u524d\u9636\u6bb5\u7684\u5317\u6781\u661f\u6307\u6807\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/981423d6c0da4feb9421980808f32d22.png\" alt=\"\u4ece0\u52301 \u642d\u5efaB\u7aef\u6570\u636e\u6307\u6807\u4f53\u7cfb\"\/><\/figure>\n\n\n\n<p>\u9644\u4e0a\uff1a\u5317\u6781\u661f\u7684\u76f8\u5173\u77e5\u8bc6\uff1a<\/p>\n\n\n\n<p><strong>\u5317\u6781\u661f\u5b9a\u4e49\uff1a<\/strong>North Star Metric,\u53c8\u53eb\u505a\u201dOMTM\u201d One metric that matters , \u7b2c\u4e00\u5173\u952e\u6307\u6807\u3002\u5236\u5b9a\u7684\u65f6\u5019\u6700\u597d\u7b26\u5408smart\u539f\u5219\u3002 \u901a\u8fc7\u5173\u6ce8\u5317\u6781\u661f\u6307\u6807\u4ee5\u53ca\u6709\u9650\u7684\u5468\u8fb9\u6307\u6807\uff0c\u53ef\u4ee5\u6709\u6548\u5730\u5e2e\u52a9\u4e1a\u52a1\u8fed\u4ee3\u89c4\u5212\u3002<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u627e\u5230\u5408\u9002\u7684\u5317\u6781\u661f\u6307\u6807\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1. \u4f53\u73b0\u51fa\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c<\/li><li>2. \u53cd\u6620\u7528\u6237\u6d3b\u8dc3\u5ea6<\/li><li>3. \u8be5\u6307\u6807\u53d8\u597d\u662f\u5426\u8bf4\u660e\u600e\u4e48\u4e1a\u52a1\u5728\u5411\u597d\u7684\u65b9\u5411\u53d1\u5c55<\/li><li>4. \u8fd9\u4e2a\u6307\u6807\u662f\u4e0d\u662f\u5f88\u5bb9\u6613\u88ab\u6574\u4e2a\u56e2\u961f\u7406\u89e3\u548c\u4ea4\u6d41<\/li><li>5. \u8fd9\u4e2a\u6307\u6807\u662f\u5148\u5bfc\u6307\u6807(\u4e0d\u662f\u6ede\u540e\u6307\u6807)<\/li><li>6. \u8fd9\u4e2a\u6307\u6807\u662f\u5207\u5b9e\u53ef\u64cd\u4f5c\u7684\u6307\u6807<\/li><\/ul>\n\n\n\n<p><strong>2\u3001\u6784\u5efa\u6307\u6807\u4f53\u7cfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9488\u5bf9AARRR\u6d77\u76d7\u6a21\u578b\uff0c\u53ef\u4ee5\u5728\u5ba2\u6237\u5404\u9636\u6bb5\u5173\u6ce8\u7684\u6570\u636e\u6307\u6807\uff1a<\/li><\/ul>\n\n\n\n<p>\u5efa\u7acb\u6570\u636e\u6307\u6807\u4f53\u7cfb\u7684\u672c\u8d28\uff0c\u5176\u5b9e\u662f\u901a\u8fc7\u6570\u636e\u9a71\u52a8To B\u8fd0\u8425\uff0c\u8ba9\u4ea7\u54c1\u7528\u5f97\u66f4\u597d\uff0c\u4f53\u9a8c\u66f4\u4f73\uff0c\u4e14\u628a\u8f6f\u4ef6\u505a\u7684\u6bd4\u7ade\u54c1\u66f4\u597d\u3002\u843d\u5230\u5177\u4f53\u4e1a\u52a1\u4e0a\uff0c\u5c31\u662f\u89e3\u51b3\u83b7\u5ba2\u3001\u8f6c\u5316\u3001\u7eed\u7b7e\u7b49\u95ee\u9898\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u56f4\u7ed5AARRR\u6d77\u76d7\u6a21\u578b\uff0c\u5728\u5ba2\u6237\u5168\u751f\u547d\u5468\u671f\u7684\u5404\u4e2a\u9636\u6bb5\u91cd\u70b9\u5173\u6ce8\u5173\u952e\u6570\u636e\u6307\u6807\u3002<\/p>\n\n\n\n<p>1\uff09\u5ba2\u6237\u83b7\u53d6\u9636\u6bb5\uff08\u83b7\u5ba2\uff09<\/p>\n\n\n\n<p>\u5e02\u573a\u83b7\u5ba2\u5173\u952e\u70b9\u5728\u4e8e\u54c1\u724c\u63a8\u5e7f\u3001\u83b7\u5ba2\u6e20\u9053\u62d3\u5c55\u3002\u8be5\u9636\u6bb5\u4e3b\u8981\u5173\u6ce8\u7684\u6570\u636e\u6307\u6807\u6709\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/a73d8d35f3814ef0b475fb413c3f3188.png\" alt=\"\u4ece0\u52301 \u642d\u5efaB\u7aef\u6570\u636e\u6307\u6807\u4f53\u7cfb\"\/><\/figure>\n\n\n\n<p>2\uff09\u5ba2\u6237\u8bd5\u7528\u9636\u6bb5\uff08\u4fc3\u6d3b\uff09<\/p>\n\n\n\n<p>\u5ba2\u6237\u8bd5\u7528\u9636\u6bb5\u901a\u5e38\u5728To B\u670d\u52a1\uff0c\u5c24\u5176\u662fSaas\u670d\u52a1\uff0c\u662f\u6307\u6ce8\u518c\u540e\u8bd5\u7528\u4e00\u6bb5\u65f6\u95f4\u540e\u518d\u5f15\u5bfc\u4ed8\u8d39\uff0c\u8be5\u9636\u6bb5\u4e3b\u8981\u5173\u6ce8\u7684\u6570\u636e\u6307\u6807\u6709\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/d1c41269e80644eb86ca28a4d8e69a7d.png\" alt=\"\u4ece0\u52301 \u642d\u5efaB\u7aef\u6570\u636e\u6307\u6807\u4f53\u7cfb\"\/><\/figure>\n\n\n\n<p>3\uff09\u5ba2\u6237\u9ecf\u6027\u9636\u6bb5\uff08\u7559\u5b58\uff09<\/p>\n\n\n\n<p>\u5ba2\u6237\u9ecf\u6027\u9636\u6bb5\u662f\u771f\u6b63\u6709\u591a\u5c11\u516c\u53f8\u5728\u957f\u671f\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\uff0c\u5e76\u7ed3\u5408\u81ea\u8eab\u4f01\u4e1a\u7684\u7279\u70b9\u5728\u4f7f\u7528\u8fc7\u7a0b\u4e2d\u6709\u6240\u6536\u83b7\uff0c\u6bd4\u5982\u63d0\u5347\u5176\u4f01\u4e1a\u7684\u7814\u53d1\u6548\u80fd\uff0c\u63d0\u9ad8\u5176\u90e8\u95e8\u95f4\u7684\u534f\u4f5c\u6548\u7387\u3002\u8be5\u9636\u6bb5\u5728SaaSy\u4e1a\u52a1\u56e0<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" 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