{"id":57877,"date":"2022-02-14T22:44:18","date_gmt":"2022-02-14T14:44:18","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=57877"},"modified":"2022-02-14T22:44:24","modified_gmt":"2022-02-14T14:44:24","slug":"6%e7%a7%8d%e4%b8%9a%e5%8a%a1%e5%88%86%e6%9e%90%e6%a8%a1%e5%9e%8b%e4%b8%8e%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/57877.html","title":{"rendered":"6\u79cd\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u4f5c\u4e3a\u4e92\u8054\u7f51\u8bbe\u8ba1\u5e08\uff0c\u9762\u5bf9\u4e0d\u65ad\u53d8\u5316\u7684\u4e1a\u52a1\u5185\u5bb9\u548c\u573a\u666f\uff0c\u4e0d\u4ec5\u9700\u8981\u638c\u63e1\u57fa\u672c\u7684\u4e13\u4e1a\u8bbe\u8ba1\u65b9\u6cd5\uff0c\u540c\u65f6\u4e5f\u8981\u6c42\u719f\u6089\u4e1a\u52a1\uff0c\u5728\u6df1\u5165\u5206\u6790\u4e1a\u52a1\u75db\u70b9\u7684\u57fa\u7840\u4e0a\uff0c\u6d1e\u5bdf\u8bbe\u8ba1\u521b\u65b0\u673a\u4f1a\u70b9\uff0c\u52a9\u529b\u4e1a\u52a1\u53d1\u5c55\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/c80189fd83454f7582be583c844e78c4.jpg\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u4eca\u5929\u7ed9\u5927\u5bb6\u63a8\u83506\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\uff0c\u53ef\u8fd0\u7528\u5728\u5185\u5bb9\u8425\u9500\u8bc4\u4f30\u3001\u4ea7\u54c1\u8bbe\u8ba1\u5206\u6790\u3001\u7528\u6237\u589e\u957f\u8bbe\u8ba1\u3001\u9636\u6bb5\u6027\u4ea7\u54c1\u8bbe\u8ba1\u590d\u76d8\u7b49\u65b9\u9762\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/22d1b05172034970b16df9f6990ef063.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<p><strong>\u5185\u5bb9\u8425\u9500 5A \u5ea6\u91cf\u4f53\u7cfb<\/strong><\/p>\n\n\n\n<p>\u4e3a\u4e86\u4e30\u5bcc\u5546\u54c1\u7684\u8868\u8fbe\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u53d1\u73b0\u65b0\u9c9c\u4e8b\u7269\u548c\u4f18\u8d28\u5546\u54c1\uff0c\u6dd8\u5b9d\u8d8a\u6765\u8d8a\u6ce8\u91cd\u591a\u79cd\u5185\u5bb9\u7684\u8bbe\u8ba1\u4e0e\u63a8\u8350\uff0c\u5305\u62ec\u56fe\u6587\u4ecb\u7ecd\u3001\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u7b49\u591a\u79cd\u5f62\u5f0f\uff0c\u8ba9\u6d88\u8d39\u8005\u5728\u6dd8\u5b9d\u4e2d\u771f\u6b63\u901b\u8d77\u6765\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/a52a071f12f148e9a11a2b32439faf6b.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u6dd8\u5b9dAPP\u5185\u7684\u90e8\u5206\u5185\u5bb9\u5f62\u6001<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u6709\u6548\u8bc4\u4f30\u8fd9\u4e9b\u5185\u5bb9\u7684\u8d28\u91cf\uff1f<\/strong>\u963f\u91cc\u751f\u610f\u53c2\u8c0b\u8054\u5408\u591a\u4e2a\u56e2\u961f\u63a8\u51fa\u201c\u5185\u5bb9\u8425\u95005A\u5ea6\u91cf\u8861\u201d\u3002\u5e2e\u52a9\u54c1\u724c\u5168\u94fe\u8def\u3001\u5206\u573a\u666f\u8ffd\u8e2a\u5185\u5bb9\u8425\u9500\u6548\u679c\uff0c\u8fdb\u2f8f\u9488\u5bf9\u6027\u63d0\u5347\u4e0e\u4f18\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/1119cd7d068a40f88dabcee790c415ea.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u5185\u5bb9\u8425\u95005A\u5ea6\u91cf\u4f53\u7cfb<\/p>\n\n\n\n<p><strong>\u8be5\u6a21\u578b\u603b\u7ed3\u51fa\u7684\u4e94\u4e2a\u7ef4\u5ea6\u6307\u6807\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u30101\u3011\u5185\u5bb9\u80fd\u89c1\u5ea6\uff1a<\/strong>\u5185\u5bb9\u8986\u76d6\u6d88\u8d39\u8005\u7684\u5e7f\u5ea6\uff0c\u53ef\u7528\u4e8e\u8861\u91cf\u5185\u5bb9\u8425\u9500\u7b2c\u4e00\u91cd\u6548\u529b\u3002<\/p>\n\n\n\n<p><strong>\u30102\u3011\u5185\u5bb9\u5438\u5f15\u5ea6\uff1a<\/strong>\u5185\u5bb9\u5438\u5f15\u6d88\u8d39\u8005\u5173\u6ce8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u60c5\u7eea\u7684\u80fd\u529b\uff0c\u662f\u52a0\u5f3a\u6d88\u8d39\u8005\u8bb0\u5fc6\u7684\u91cd\u8981\u6293\u624b\u3002<\/p>\n\n\n\n<p><strong>\u30103\u3011\u5185\u5bb9\u5f15\u6d41\u529b\uff1a<\/strong>\u5185\u5bb9\u6fc0\u53d1\u6d88\u8d39\u8005\u4e3b\u52a8\u4e86\u89e3\u5546\u54c1\u7684\u80fd\u529b\uff0c\u8bf4\u660e\u5185\u5bb9\u5df2\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u4ea7\u751f\u660e\u663e\u5f71\u54cd\u3002<\/p>\n\n\n\n<p><strong>\u30104\u3011\u5185\u5bb9\u83b7\u5ba2\u529b\uff1a<\/strong>\u5185\u5bb9\u5bf9\u6d88\u8d39\u8005\u8d2d\u4e70\u4ea7\u751f\u5f15\u5bfc\u8f6c\u5316\u7684\u80fd\u529b\uff0c\u53ef\u7528\u4e8e\u8bc4\u4f30\u5185\u5bb9\u8425\u9500\u79cd\u8349\u4e0e\u62d4\u8349\u7684\u6548\u7528\u3002<\/p>\n\n\n\n<p><strong>\u30105\u3011\u5185\u5bb9\u8f6c\u7c89\u529b\uff1a<\/strong>\u5185\u5bb9\u4e3a\u54c1\u724c\u6c89\u6dc0\u6d88\u8d39\u8005\u8d44\u4ea7\u7684\u80fd\u529b\uff0c\u8bf4\u660e\u5185\u5bb9\u5df2\u5f15\u5bfc\u6d88\u8d39\u8005\u4ea7\u751f\u5f3a\u70c8\u5174\u8da3\u4e14\u4e0d\u9650\u4e8e\u8d2d\u4e70\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/3fe0399f0ba24604b1fb30ac10521a40.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u5185\u5bb9\u8425\u95005A\u6570\u636e\u6307\u6807<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>\u77ed\u89c6\u9891 5i \u6c9f\u901a\u6cd5\u5219<\/strong><\/p>\n\n\n\n<p>\u77ed\u89c6\u9891\u4ee5\u5176\u77ed\u5c0f\u8f7b\u5feb\u3001\u7406\u89e3\u6210\u672c\u4f4e\u7b49\u7279\u5f81\uff0c\u5b8c\u7f8e\u8fce\u5408\u79fb\u52a8\u4e92\u8054\u7f51\u53d7\u4f17\u3002\u77ed\u89c6\u9891\u65f6\u4ee3\u6d88\u8d39\u8005\u7684\u573a\u666f\u66f4\u788e\u7247\u5316\uff0c\u5176\u6d88\u8d39\u52a8\u673a\u9700\u8981\u88ab\u6fc0\u53d1\u3001\u88ab\u521b\u9020\uff0c\u51b3\u7b56\u4e5f\u66f4\u611f\u6027\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/d9d2115b0dd54aec871ec2adee9b9ac4.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u6dd8\u5b9dAPP\u7684\u77ed\u89c6\u9891<\/p>\n\n\n\n<p>\u4ece\u56fe\u6587\u5411\u77ed\u89c6\u9891\u7684\u8f6c\u578b\uff0c\u4e0d\u4ec5\u4ec5\u662f\u9759\u6001\u5411\u52a8\u6001\u7d20\u6750\u7684\u6539\u53d8\uff0c\u66f4\u662f\u60c5\u611f\u6e29\u5ea6\u4e0e\u60c5\u7eea\u6c9f\u901a\u7684\u5168\u9762\u5347\u7ea7\u3002\u77ed\u89c6\u9891\u5185\u5bb9\u7efc\u5408\u8fd0\u7528\u573a\u666f\u5e03\u5c40\u3001\u955c\u5934\u7279\u5199\u3001\u642d\u914d\u97f3\u4e50\u7b49\u624b\u6bb5\u8425\u9020&#8221;\u573a&#8221;\u7684\u6c1b\u56f4\uff0c\u8c03\u52a8\u6d88\u8d39\u8005\u591a\u79cd\u60c5\u611f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/2d3e756d4a5c47dfb54e0aa815083e45.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u77ed\u89c6\u9891\u89c2\u4f17\u5173\u952e\u4ea4\u4e92\u884c\u4e3a\u6307\u6807<\/p>\n\n\n\n<p>\u963f\u91cc\u5988\u5988\u534f\u540c\u6dd8\u5b9d\u77ed\u89c6\u9891\u3001\u5929\u732b\u7f8e\u5986\u884c\u4e1a\u5171\u540c\u63a8\u51fa\u6dd8\u5b9d\u77ed\u89c6\u98915i\u8425\u9500\u7b56\u7565\u6cd5\u5219\uff0c\u65e8\u5728\u660e\u786e\u7535\u5546\u5e73\u53f0\u77ed\u89c6\u9891\u8425\u9500\u65b9\u5411\uff0c\u63d0\u5347\u77ed\u89c6\u9891\u8425\u9500\u6548\u7387\u548c\u8d28\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/b2b109598cc84fe7a0c1c67f6f58a17c.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u77ed\u89c6\u98915i\u6c9f\u901a\u6cd5\u5219<\/p>\n\n\n\n<p><strong>\u77ed\u89c6\u9891\u6c9f\u901a5i \u6a21\u578b<\/strong>\uff1a<\/p>\n\n\n\n<p><strong>\u30101\u3011\u5438\u775b\u529b\uff08interestingness):&nbsp;<\/strong>\u9996\u5148\u77ed\u89c6\u9891\u9700\u8981\u5728\u524d3 \u79d2\u5185\u6fc0\u53d1\u89c2\u4f17\u5174\u8da3\u3001\u4e89\u53d6\u89c2\u4f17\u7559\u5b58\u3002<\/p>\n\n\n\n<p><strong>\u30102\u3011\u4fe1\u606f\u91cf\uff08informativeness):&nbsp;<\/strong>3 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\u89c2\u4f17\u662f\u611f\u6027\u52a0\u5de5\u8005\uff0c\u4ed6\u4eec\u56e0\u504f\u7231\u7b49\u60c5\u611f\u56e0\u7d20\u5bf9\u77ed\u89c6\u9891\u5f62\u6210\u8ba4\u540c\uff0c\u8fdb\u800c\u4ea7\u751f\u884c\u4e3a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/56899898484f4e5981820404e60a08fb.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u77ed\u89c6\u9891\u5185\u5bb9\u76845\u5927\u8981\u7d20<\/p>\n\n\n\n<p><strong>03<\/strong><\/p>\n\n\n\n<p><strong>\u6241\u5e73\u8de8\u5c42\u7684\u56db\u57df\u9700\u6c42\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u7684\u9700\u6c42\u53d8\u5f97\u66f4\u591a\u5143\uff0c\u6d88\u8d39\u5df2\u7ecf\u4e0d\u53ea\u662f\u5355\u7eaf\u7684\u5bf9\u5546\u54c1\u7684\u8d2d\u4e70\uff0c\u66f4\u662f\u5bf9\u751f\u6d3b\u7684\u9009\u62e9\u4e0e\u8425\u9020\u4ee5\u53ca\u60c5\u611f\u4ef7\u503c\u7684\u5916\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/5e9bb0c4a08241d8a4ae9d6540380983.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u6ee1\u8db3\u6d88\u8d39\u8005\u4e0d\u540c\u9700\u6c42\u7684\u5546\u54c1<\/p>\n\n\n\n<p>\u963f\u91cc\u5988\u5988\u56e2\u961f\u63d0\u51fa\uff1a\u4f20\u7edf\u9a6c\u65af\u6d1b\u91d1\u5b57\u5854\u9700\u6c42\u7406\u8bba\u5df2\u9010\u6e10\u4e0d\u518d\u9002\u7528\uff0c\u6d88\u8d39\u8d8b\u52bf\u6b63\u5728\u53d8\u5f97\u6241\u5e73\u5316\uff0c\u6d88\u8d39\u8005\u5728\u201c\u611f\u5b98\u523a\u6fc0\u3001\u65f6\u7a7a\u60c5\u7eea\u3001\u529f\u80fd\u4f9b\u7ed9\u3001\u8ba4\u540c\u5f52\u5c5e\u201d\u8fd9\u56db\u57df\u4e2d\u8de8\u5c42\u5bfb\u627e\u4ef7\u503c\u8ba4\u540c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/a26167edb4a243b5af0382edbdf58061.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u6241\u5e73\u8de8\u5c42\u7684\u56db\u57df\u9700\u6c42\u6a21\u578b<\/p>\n\n\n\n<p><strong>\u6d88\u8d39\u54c1\u5bf9\u6d88\u8d39\u8005\u7684\u4ef7\u503c\u56db\u57df\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u30101\u3011\u529f\u80fd\u4f9b\u7ed9\uff1a<\/strong>\u5f3a\u8c03\u6d88\u8d39\u54c1\u7684\u529f\u80fd\u5c5e\u6027\uff0c\u6ce8\u91cd\u4ea7\u54c1\u5c5e\u6027\u5bf9\u6d88\u8d39\u8005\u7684\u65e5\u5e38\u751f\u6d3b\u80fd\u591f\u5e26\u6765\u600e\u4e48\u6837\u7684\u6539\u53d8\u3002<\/p>\n\n\n\n<p><strong>\u30102\u3011\u611f\u5b98\u523a\u6fc0\uff1a<\/strong>\u662f\u6307\u6d88\u8d39\u54c1\u672c\u8eab\u5728\u8272\u3001\u9999\u3001\u5473\u3001\u5f62\u7b49\u89c6\u89c9\u3001\u5473\u89c9\u3001\u542c\u89c9\u7b49\u611f\u5b98\u4f53\u9a8c\u4e0a\u5e26\u7ed9\u6d88\u8d39\u8005\u7684\u523a\u6fc0\u4e0e\u6109\u60a6\u611f\u3002<\/p>\n\n\n\n<p><strong>\u30103\u3011\u65f6\u7a7a\u60c5\u7eea\uff1a<\/strong>\u7a81\u663e\u6d88\u8d39\u54c1\u4e0e\u65e5\u5e38\u9047\u5883\u4e2d\u60c5\u7eea\u7684\u5951\u5408\uff0c\u662f\u65f6\u7a7a\u3001\u60c5\u7eea\u4e0e\u4ea7\u54c1\u4e09\u8005\u7684\u5171\u9e23\u3002<\/p>\n\n\n\n<p><strong>\u30104\u3011\u8ba4\u540c\u5f52\u5c5e\uff1a<\/strong>\u53cd\u6620\u6d88\u8d39\u54c1\u63d0\u4f9b\u7684\u6587\u5316\u63a5\u89e6\u5c5e\u6027\uff0c\u662f\u7fa4\u4f53\u8ba4\u540c\u5c5e\u6027\u7684\u7a81\u51fa\u3001\u7b26\u53f7\u4ef7\u503c\u7684\u5f70\u663e\u4e0e\u683c\u8c03\u54c1\u5473\u7684\u5916\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/7eb47fca93a74aa08d58fd8188a3a101.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u6d88\u8d39\u8005\u7684\u56db\u7c7b\u6d88\u8d39\u9700\u6c42<\/p>\n\n\n\n<p><strong>04<\/strong><\/p>\n\n\n\n<p><strong>AARRR \u7528\u6237\u589e\u957f\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>AARRR\u6f0f\u6597\u6a21\u578b\u662fDave McClure \u63d0\u51fa\u7684\u5ba2\u6237\u751f\u547d\u5468\u671f\u6a21\u578b\uff0c\u89e3\u91ca\u4e86\u5b9e\u73b0\u7528\u6237\u589e\u957f\u76845\u4e2a\u6307\u6807\u3002\u5206\u522b\u662f\uff1aAcquisition\uff08\u83b7\u53d6\uff09\u3001Activation\uff08\u6fc0\u6d3b\uff09\u3001Retention\uff08\u7559\u5b58\uff09\u3001Revenue\uff08\u6536\u5165\uff09\u3001Referral\uff08\u4f20\u64ad\uff09\u3002\u8be5\u6a21\u578b\u53ef\u7528\u4e8e\u4e00\u6b3eAPP\u4ece0\u52301\u7684\u529f\u80fd\u8bbe\u8ba1\uff0c\u6307\u5bfc\u4ea7\u54c1\u5b9e\u73b0\u7528\u6237\u7684\u4e0d\u65ad\u589e\u957f\uff0c\u5e76\u5e38\u7528\u4e8e\u6e38\u620f\u5316\u4ea7\u54c1\u7684\u5206\u6790\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/e251c3a654f64516acfdd5671718d682.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u6dd8\u5b9dAPP\u4e2d\u7684\u6e38\u620f\u5316\u8bbe\u8ba1<\/p>\n\n\n\n<p>\u56e0\u5176\u63a0\u593a\u5f0f\u7684\u589e\u957f\u65b9\u5f0f\u4e5f\u88ab\u79f0\u4e3a\u201c\u6d77\u76d7\u6a21\u578b\u201d\uff0c\u8be5\u6a21\u578b\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u5229\u7528\u5b8c\u6574\u7684\u7528\u6237\u751f\u547d\u5468\u671f\u4e3a\u7ebf\u7d22\uff0c\u80fd\u5e2e\u52a9\u6211\u4eec\u66f4\u597d\u5730\u7406\u89e3\u4ea7\u54c1\u83b7\u5ba2\u548c\u7ef4\u62a4\u5ba2\u6237\u7684\u539f\u7406\u4e0e\u65b9\u6cd5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/52f9b232c2904d65ae6747cb629491fd.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 AARRR\u7528\u6237\u589e\u957f\u6a21\u578b<\/p>\n\n\n\n<p><strong>\u6a21\u578b\u5305\u62ec\u4e94\u4e2a\u73af\u8282\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u30101\u3011\u83b7\u53d6\u7528\u6237\uff1a<\/strong>\u4ea7\u54c1\u63a8\u5e7f\u9636\u6bb5\u7684\u7b2c\u4e00\u6b65\uff0c\u8fd0\u8425\u8005\u901a\u8fc7\u5404\u79cd\u63a8\u5e7f\u6e20\u9053\uff0c\u4ee5\u5404\u79cd\u65b9\u5f0f\u83b7\u53d6\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<p><strong>\u30102\u3011\u6fc0\u6d3b\u7528\u6237\uff1a<\/strong>\u65b0\u589e\u7528\u6237\u7ecf\u8fc7\u6c89\u6dc0\u8f6c\u5316\u4e3a\u6d3b\u8dc3\u7528\u6237\uff0c\u8fd9\u65f6\u9700\u8981\u5173\u6ce8\u6d3b\u52a8\u7528\u6237\u7684\u6570\u91cf\u4ee5\u53ca\u7528\u6237\u4f7f\u7528\u9891\u6b21\u3001\u505c\u7559\u65f6\u95f4\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<p><strong>\u30103\u3011\u63d0\u9ad8\u7559\u5b58\uff1a<\/strong>\u7559\u5b58\u7387\u53ef\u7528\u4e8e\u8861\u91cf\u7528\u6237\u7c98\u6027\u548c\u8d28\u91cf\u7684\u6307\u6807\uff0c\u8bc4\u5224APP\u521d\u671f\u80fd\u5426\u7559\u4e0b\u7528\u6237\u548c\u6d3b\u8dc3\u7528\u6237\u89c4\u6a21\u589e\u957f\u7684\u624b\u6bb5\uff0c<\/p>\n\n\n\n<p><strong>\u30104\u3011\u589e\u52a0\u6536\u5165\uff1a<\/strong>\u6536\u5165\u7684\u6765\u6e90\u6709\u5f88\u591a\u79cd\uff0c\u4e3b\u8981\u5305\u62ec\uff1a\u5e94\u7528\u4ed8\u8d39\u3001\u5e94\u7528\u5185\u529f\u80fd\u4ed8\u8d39\u3001\u5e7f\u544a\u6536\u5165\u3001\u6d41\u91cf\u53d8\u73b0\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u30105\u3011\u6269\u5927\u4f20\u64ad\uff1a<\/strong>\u6b64\u5904\u7684\u4f20\u64ad\u4e3b\u8981\u4e3a\u6307\u53e3\u7891\u4f20\u64ad\u6216\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3002\u4ea7\u54c1\u5efa\u7acb\u5b8c\u5584\u7684\u6570\u636e\u6307\u6807\u4f53\u7cfb\uff0c\u53ef\u4ee5\u5bf9\u7528\u6237\u884c\u4e3a\u8fdb\u884c\u66f4\u5168\u9762\u7684\u5206\u6790\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/72d87ce6cf5b486faea82bf52e2c3c1f.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 AARRR\u6a21\u578b\u4e94\u4e2a\u73af\u8282\u7684\u76ee\u6807\u4e0e\u76d1\u63a7\u6570\u636e<\/p>\n\n\n\n<p><strong>05<\/strong><\/p>\n\n\n\n<p><strong>AIPL \u54c1\u724c\u4eba\u7fa4\u8d44\u4ea7\u8fd0\u8425\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>AIPL\u6a21\u578b\u5305\u62ec\u8ba4\u77e5(awareness)\u3001\u5174\u8da3\uff08interest\uff09\u3001\u8d2d\u4e70\uff08purchase\uff09\u548c\u5fe0\u8bda\uff08loyalty\uff09\u8fd9\u56db\u4e2a\u90e8\u5206\u3002AIPL\u6a21\u578b\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u901a\u8fc7\u4e0d\u540c\u5de5\u5177\uff0c\u5339\u914d\u4e0d\u540c\u7684\u573a\u666f\uff0c\u52a0\u4e0a\u6ea2\u4ef7\u548c\u521b\u610f\uff0c\u5206\u522b\u5339\u914d\u4e0d\u540c\u7684\u7b56\u7565\uff0c\u6ee1\u8db3\u4e0d\u540c\u9636\u6bb5\u7684\u5ba2\u6237\u9700\u6c42\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/608885359d084dd98d939cce16d863b8.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 AIPL\u6a21\u578b\u7684\u56db\u4e2a\u9636\u6bb5<\/p>\n\n\n\n<p>\u6bd4\u5982\u6211\u4eec\u4ece\u5404\u6e20\u9053\u4e86\u89e3\u54c1\u724c\u8425\u9500\u6d3b\u52a8\uff0c\u901a\u8fc7\u6d3b\u52a8\u5bf9\u5546\u54c1\u6709\u4e86\u521d\u6b65\u4e86\u89e3\uff0c\u5e76\u901a\u8fc7\u4e00\u7cfb\u5217\u7684\u4e92\u52a8\u6216\u5185\u5bb9\u5bf9\u5546\u54c1\u4ea7\u751f\u4e86\u5174\u8da3\uff0c\u5e76\u5f62\u6210\u4e86\u6700\u7ec8\u7684\u8d2d\u4e70\u3002\u5728\u4f7f\u7528\u4ea7\u54c1\u540e\uff0c\u5bf9\u4ea7\u54c1\u6b63\u5411\u8bc4\u4ef7\u5206\u4eab\u6216\u518d\u6b21\u8d2d\u4e70\uff0c\u8fd9\u5c31\u662f\u6574\u4e2aAIPL\u6a21\u578b\u7684\u5b8c\u6574\u56db\u90e8\u5206\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/9b42f9896f3f41c496692ecb1dcddbb6.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 AIPL\u54c1\u724c\u4eba\u7fa4\u8d44\u4ea7\u8fd0\u8425\u6a21\u578b<\/p>\n\n\n\n<p><strong>AIPL\u6a21\u578b\u7684\u56db\u7c7b\u54c1\u724c\u4eba\u7fa4\uff1a<\/strong><\/p>\n\n\n\n<p><strong>A\uff08Awareness\uff09:<\/strong>\u54c1\u724c\u8ba4\u77e5\u4eba\u7fa4\u3002\u8868\u793a\u7528\u6237\u5bf9\u54c1\u724c\u521a\u5efa\u7acb\u8ba4\u77e5\uff0c\u4e86\u89e3\u5230\u6709\u8fd9\u4e2a\u54c1\u724c\u3001\u662f\u5e72\u5565\u7528\u7684\uff0c\u76f8\u5bf9\u88ab\u52a8\u7684\u63a5\u89e6\u3002<\/p>\n\n\n\n<p><strong>I\uff08Interest\uff09\uff1a<\/strong>\u54c1\u724c\u5174\u8da3\u4eba\u7fa4\u3002\u8868\u793a\u7528\u6237\u5bf9\u8fd9\u4e2a\u54c1\u724c\u5728\u6709\u4e00\u5b9a\u5174\u8da3\uff0c\u5b58\u5728\u7740\u4e00\u5b9a\u7684\u8d2d\u4e70\u7684\u60f3\u6cd5\uff0c\u662f\u6d88\u8d39\u8005\u4e3b\u52a8\u7684\u884c\u4e3a\u3002<\/p>\n\n\n\n<p><strong>P\uff08purchase\uff09\uff1a<\/strong>\u8868\u793a\u7528\u6237\u5df2\u7ecf\u8d2d\u4e70\u8fc7\u8be5\u54c1\u724c\uff0c\u5e76\u4f7f\u7528\u8fc7\u4e86\u8be5\u54c1\u724c\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/p>\n\n\n\n<p><strong>L\uff08Loyalty\uff09\uff1a<\/strong>\u54c1\u724c\u5fe0\u8bda\u4eba\u7fa4\u3002\u8868\u793a\u7528\u6237\u5bf9\u8be5\u54c1\u724c\u975e\u5e38\u8ba4\u540c\uff0c\u613f\u610f\u591a\u6b21\u8d2d\u4e70\uff0c\u6216\u8005\u613f\u610f\u5c06\u8be5\u54c1\u724c\u63a8\u8350\u7ed9\u81ea\u5df1\u7684\u4eb2\u670b\u597d\u53cb\u3002<\/p>\n\n\n\n<p><strong>06<\/strong><\/p>\n\n\n\n<p><strong>AISAS 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AISAS\u6a21\u578b\u7684\u4e94\u4e2a\u9636\u6bb5<\/p>\n\n\n\n<p>AISAS\u6a21\u578b\u5b8c\u6574\u7684\u8fc7\u7a0b\u5305\u62ec\uff1a\u6d88\u8d39\u8005\u5728\u5fae\u535a\u3001\u7f51\u7ad9\u3001\u7ebf\u4e0b\u7b49\u63a5\u89e6\u70b9\u6ce8\u610f\u5230\u5546\u54c1\u7684\u4fe1\u606f\uff0c\u5e76\u901a\u8fc7\u591a\u79cd\u5f62\u5f0f\u5bf9\u5546\u54c1\u4ea7\u751f\u5174\u8da3\uff0c\u6fc0\u53d1\u6d88\u8d39\u8005\u8fdb\u4e00\u6b65\u4e86\u89e3\u5e76\u4ea7\u751f\u4e86\u641c\u7d22\u7684\u884c\u4e3a\uff0c\u5728\u5168\u9762\u4e86\u89e3\u4e86\u5546\u54c1\u540e\u8d2d\u4e70\uff0c\u6700\u540e\u5c06\u5546\u54c1\u5206\u4eab\u7ed9\u66f4\u591a\u7684\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/2681ee4d17054050ac44de9c18a403aa.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 AISAS\u7528\u6237\u884c\u4e3a\u5206\u6790\u6a21\u578b<\/p>\n\n\n\n<p>\u76f8\u6bd4\u4e8e\u4f20\u7edf\u7684AIDMA\u8425\u9500\u6cd5\u5219\uff08Attention \u6ce8\u610fInterest \u5174\u8da3 Desire \u6b32\u671b Memory \u8bb0\u5fc6 Action \u884c\u52a8\uff09\uff0cAISAS\u6a21\u578b\u66f4\u52a0\u7684\u9002\u7528\u4e8e\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u6d88\u8d39\u8005\u8d2d\u7269\u51b3\u7b56\u5206\u6790\u5386\u7a0b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/554e98dd3165495081695a7f9b636227.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 \u4f20\u7edfAIDMA\u6a21\u578b<\/p>\n\n\n\n<p>\u5728\u65b0\u7684AISAS\u6a21\u578b\u5f53\u4e2d\uff0c\u6709\u4e24\u4e2a\u201cS\u201d\uff0c\u5373\u641c\u7d22\uff08search\uff09\u4e0e\u5206\u4eab\uff08share\uff09\uff0c\u662f\u73b0\u4ee3\u4e92\u8054\u7f51\u5bf9\u8425\u9500\u6a21\u5f0f\u7684\u4e00\u4e2a\u7a81\u7834\u3002\u51f8\u663e\u51fa\u73b0\u4ee3\u4e92\u8054\u7f51\u4e2d\u201c\u641c\u7d22\u201d\u548c\u201c\u5206\u4eab\u201d\u5bf9\u7528\u6237\u51b3\u7b56\u7684\u91cd\u8981\u6027\uff0c\u4e5f\u6807\u5fd7\u7740\u4e92\u8054\u7f51\u5bf9\u7528\u6237\u8d2d\u4e70\u51b3\u7b56\u884c\u4e3a\u7684\u6539\u53d8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/53a33c5817cc47d5a7c818e6391d6a2f.png\" alt=\"\u5982\u4f55\u719f\u6089\u65b0\u4e1a\u52a1\uff0c\u5f62\u6210\u65b0\u6d1e\u5bdf\uff1f6\u4e2a\u4e1a\u52a1\u5206\u6790\u6a21\u578b\u4e0e\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u25b2 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