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\u4ee5\u4e00\u4e8c\u7ebf\u57ce\u5e02\u4e0e\u4e0b\u6c89\u5e02\u573a\u7684\u65b9\u5f0f\u6765\u7b80\u5355\u533a\u5206\u6d88\u8d39\u4eba\u7fa4\u4e3a\u4f8b\uff0c\u9152\u5e97\u884c\u4e1a\u5728\u4e00\u4e8c\u7ebf\u57ce\u5e02\u5df2\u7ecf\u7ecf\u8fc7\u5927\u5e45\u5ea6\u7684\u5e02\u573a\u6269\u5f20\uff0c\u65e9\u5df2\u8fdb\u5165\u7ea2\u6d77\u7ade\u4e89\u9636\u6bb5\uff0c\u4e2d\u9ad8\u6863\u9152\u5e97\u624e\u5806\uff0c\u6240\u4ee5\u4e00\u4e8c\u7ebf\u57ce\u5e02\u6d88\u8d39\u8005\u6709\u5145\u8db3\u7684\u9152\u5e97\u53ef\u4ee5\u9009\u62e9\uff0c\u5bf9\u4e00\u4e8c\u7ebf\u57ce\u5e02\u9152\u5e97\u7684\u4f53\u9a8c\u8981\u6c42\u8f83\u9ad8\uff0c\u66f4\u5177\u4e2a\u6027\u5316\u7279\u70b9\u3002<\/p>\n

\u800c\u5bf9\u4e8e\u4e0b\u6c89\u5e02\u573a\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u624e\u6839\u4e0b\u6c89\u5e02\u573a\u7684\u62fc\u591a\u591a\u521b\u59cb\u4eba\u9ec4\u5ce5\u66fe\u8bf4\u8fc7\u8fd9\u4e48\u4e00\u53e5\u8bdd\uff1a\u201c\u6d88\u8d39\u5347\u7ea7\u4e0d\u662f\u8ba9\u4e0a\u6d77\u4eba\u53bb\u8fc7\u5df4\u9ece\u4eba\u7684\u751f\u6d3b\uff0c\u800c\u662f\u8ba9\u5b89\u5fbd\u5b89\u5e86\u7684\u4eba\u6709\u53a8\u623f\u7eb8\u7528\u3001\u6709\u597d\u6c34\u679c\u5403\u3002\u201d\u9152\u5e97\u884c\u4e1a\u540c\u6837\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n

\u9152\u5e97\u884c\u4e1a\u7684\u4e2d\u9ad8\u7aef\u65f6\u4ee3\uff0c\u4e0d\u662f\u8ba9\u4e0b\u6c89\u5e02\u573a\u7528\u6237\u4f4f\u4e94\u661f\u7ea7\u5927\u9152\u5e97\uff0c\u800c\u662f\u4e3a\u4e0b\u6c89\u5e02\u573a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u6709\u54c1\u8d28\u3001\u66f4\u597d\u4f53\u9a8c\u7684\u9152\u5e97\u670d\u52a1\u3002<\/p>\n

<\/p>\n

\u6b64\u5916\uff0c\u51fa\u5dee\u3001\u65c5\u6e38\u3001\u5bb4\u8bf7\u7b49\u6839\u636e\u573a\u666f\u9700\u6c42\u5212\u5206\u6d88\u8d39\u8005\u4eba\u7fa4\u7684\u65b9\u5f0f\u540c\u6837\u590d\u6742\uff0cZ\u4e16\u4ee3\u5e74\u8f7b\u4eba\u7684\u6d88\u8d39\u9700\u6c42\u4e0e\u65b0\u4e2d\u4ea7\u6d88\u8d39\u7fa4\u4f53\u7684\u9700\u6c42\u4e5f\u5e76\u4e0d\u91cd\u5408\u3002<\/p>\n

\u4e8c\u662f\u4f01\u4e1a\u5b9e\u529b\u80fd\u5426\u652f\u6491\u5176\u8fdb\u5165\u4e2d\u9ad8\u7aef\u65f6\u4ee3\u3002<\/strong><\/p>\n

\u9996\u5148\uff0c\u9152\u5e97\u884c\u4e1a\u7684\u4e2d\u9ad8\u7aef\u65f6\u4ee3\u5bf9\u4f01\u4e1a\u7684\u521b\u65b0\u80fd\u529b\u3001\u4eba\u624d\u5438\u5f15\u80fd\u529b\u7b49\u591a\u65b9\u9762\u63d0\u51fa\u8981\u6c42\u3002<\/p>\n

\u4e00\u65b9\u9762\uff0c\u9152\u5e97\u884c\u4e1a\u7684\u5b58\u91cf\u7ade\u4e89\u9700\u8981\u4f01\u4e1a\u51ed\u501f\u81ea\u8eab\u521b\u65b0\u80fd\u529b\u627e\u5230\u7ade\u4e89\u4e2d\u88ab\u5ffd\u7565\u7684\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u624d\u80fd\u4f7f\u4f01\u4e1a\u5728\u5b58\u91cf\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u4e3a\u6d88\u8d39\u8005\u521b\u9020\u66f4\u597d\u4f53\u9a8c\u5230\u7684\u540c\u65f6\uff0c\u9152\u5e97\u884c\u4e1a\u5bf9\u4e8e\u4eba\u624d\u7684\u9700\u6c42\u4e0d\u4ec5\u9650\u4e8e\u9152\u5e97\u7ba1\u7406\u4eba\u624d\uff0c\u6570\u5b57\u5316\u3001IP\u5316\u7b49\u5747\u9700\u8981\u9152\u5e97\u884c\u4e1a\u5438\u6536\u5176\u4ed6\u884c\u4e1a\u7684\u8de8\u754c\u4eba\u624d\u3002<\/p>\n

\u8fd8\u6709\u786c\u4ef6\u5347\u7ea7\u3001\u8de8\u754cIP\u8054\u52a8\u7b49\u5747\u9700\u8981\u4f01\u4e1a\u4ed8\u51fa\u4e00\u5b9a\u7684\u8d22\u529b\u3001\u8d44\u6e90\uff0c\u5bf9\u4e8e\u4f01\u4e1a\u5b9e\u529b\u672c\u8eab\u5c31\u662f\u9ad8\u8981\u6c42\u3002<\/p>\n

\u5176\u6b21\uff0c\u4f01\u4e1a\u9700\u8981\u6839\u636e\u81ea\u8eab\u60c5\u51b5\u5236\u968f\u65f6\u8c03\u6574\u6218\u7565\uff0c\u5426\u5219\u6216\u4f1a\u5f97\u4e0d\u507f\u5931\u3002\u4f8b\u5982\u4e9a\u6735\u9152\u5e97\u524d\u671f\u5728IP\u5316\u6218\u7565\u65b9\u9762\u53d6\u5f97\u4e00\u5b9a\u7684\u6210\u7ee9\uff0c\u4f46\u7531\u4e8e\u6295\u5165\u6210\u672c\u8fc7\u9ad8\uff0c\u5f71\u54cd\u4f01\u4e1a\u6b63\u5e38\u53d1\u5c55\uff0c2019\u5e74-2021\u5e74\u4e00\u5b63\u5ea6\u6301\u7eed\u4e8f\u635f\uff0c\u4e14\u4e2a\u4f53\u9152\u5e97\u52a0\u76df\u5546\u96be\u4ee5\u627f\u53d7\u4e9a\u6735\u9152\u5e97\u7684\u5ba2\u623f\u6210\u672c\uff0c\u60f3\u8981\u4e0a\u5e02\u5c1a\u672a\u6210\u529f\u3002<\/p>\n

\u53e6\u5916\uff0c\u4ece\u5982\u4eca\u56fd\u5185\u5916\u5bf9\u75ab\u60c5\u7684\u9632\u63a7\u5f62\u52bf\u6765\u770b\uff0c\u75ab\u60c5\u5728\u672a\u6765\u51e0\u5e74\u4ecd\u4f1a\u4e0d\u5b9a\u65f6\u5c0f\u8303\u56f4\u7206\u53d1\uff0c\u5bf9\u9152\u5e97\u884c\u4e1a\u4f9d\u65e7\u6709\u5f88\u5927\u7684\u5f71\u54cd\u3002<\/strong><\/p>\n

\u4ece\u884c\u4e1a\u6574\u4f53\u6765\u770b\uff0c\u8fd1\u4e24\u5e74\u7684\u9152\u5e97\u884c\u4e1a\u8fc7\u5f97\u5e76\u4e0d\u597d\uff0c\u201c\u6d3b\u4e0b\u53bb\u201d\u6210\u4e86\u5f88\u591a\u4f01\u4e1a\u7684\u76ee\u6807\uff0c\u9762\u5bf9\u590d\u6742\u7684\u5e02\u573a\u4e0e\u6781\u9ad8\u7684\u5b9e\u529b\u8981\u6c42\uff0c\u6b64\u65f6\u8fdb\u519b\u4e2d\u9ad8\u7aef\u4f3c\u4e4e\u6709\u4e9b\u201c\u5f3a\u4eba\u6240\u96be\u201d\u3002\u4f46\u5728\u201c\u4e2d\u9ad8\u7aef\u201d\u7684\u65f6\u4ee3\u5927\u52bf\u4e0b\uff0c\u672a\u6765\u51e0\u5e74\u6ce8\u91cd\u987e\u5ba2\u4f53\u9a8c\u7684\u201c\u4e2d\u9ad8\u7aef\u201d\u53cd\u800c\u80fd\u6210\u4e3a\u9152\u5e97\u4f01\u4e1a\u83b7\u53d6\u6d88\u8d39\u8005\u3001\u6253\u8d62\u201c\u7ffb\u8eab\u4ed7\u201d\u7684\u91cd\u8981\u6218\u7565\u70b9\u3002<\/p>\n

\u6218\u7565\u4e0a\u4ee5\u7528\u6237\u4ef7\u503c\u4e3a\u5bfc\u5411\uff0c\u4f53\u9a8c\u3001\u54c1\u724c\u3001\u4f01\u4e1a\u5347\u7ea7\u624d\u80fd\u73af\u73af\u76f8\u6263<\/h2>\n

\u9762\u5bf9\u6d88\u8d39\u8005\u590d\u6742\u7684\u9700\u6c42\uff0c\u9152\u5e97\u884c\u4e1a\u6216\u8bb8\u53ef\u4ee5\u8003\u8651\u4e00\u4e0b\u201c\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\u201d\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u63d0\u51fa\u7684\u4ee5\u7528\u6237\u4ef7\u503c\u4e3a\u5bfc\u5411\u7684STP\u7406\u8bba\u3002\u5373\u4f01\u4e1a\u8981\u8fdb\u884c\u5e02\u573a\u7ec6\u5206\uff08Segmenting\uff09\u548c\u5e02\u573a\u9009\u62e9\uff08Targeting\uff09\uff0c\u7136\u540e\u901a\u8fc7\u65d7\u5e1c\u9c9c\u660e\u7684\u54c1\u724c\u5b9a\u4f4d\uff08Positioning\uff09\u5360\u636e\u7ec6\u5206\u5e02\u573a\u4e2d\u7684\u987e\u5ba2\u5fc3\u667a\u3002<\/p>\n

\u63d0\u5230\u62fc\u591a\u591a\u6211\u4eec\u53ef\u80fd\u9996\u5148\u60f3\u5230\u7684\u662f\u4fbf\u5b9c\uff0c\u63d0\u5230\u4eac\u4e1c\u6211\u4eec\u53ef\u80fd\u9996\u5148\u60f3\u5230\u7684\u662f\u4ed6\u7684\u54c1\u8d28\u548c\u7269\u6d41\uff0c\u63d0\u8d77\u5c0f\u7c73\u6211\u4eec\u53ef\u80fd\u9996\u5148\u60f3\u5230\u7684\u662f\u6027\u4ef7\u6bd4…….<\/p>\n

\u54c1\u724c\u5728\u7ec6\u5206\u5e02\u573a\u4e2d\u5b9a\u4f4d\u805a\u7126\uff0c\u80fd\u4e3a\u5176\u5e26\u6765\u4e0d\u53ef\u4f30\u91cf\u7684\u65e0\u5f62\u8d44\u4ea7\u3002\u9152\u5e97\u884c\u4e1a\u540c\u6837\u53ef\u4ee5\u50cf\u8fd9\u4e9b\u54c1\u724c\u4e00\u6837\uff0c\u5229\u7528STP\u7406\u8bba\u5bf9\u5e02\u573a\u4e2d\u6d88\u8d39\u8005\u7684\u4e2d\u9ad8\u7aef\u9700\u6c42\u8fdb\u884c\u7ec6\u5206\uff0c\u9009\u62e9\u5408\u9002\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u4e3a\u5176\u63d0\u4f9b\u9700\u8981\u7684\u4ea7\u54c1\u53ca\u670d\u52a1\uff0c\u4ee5\u7528\u6237\u4ef7\u503c\u4e3a\u5bfc\u5411\uff0c\u5360\u636e\u7ec6\u5206\u5e02\u573a\u7528\u6237\u5fc3\u667a\uff0c\u4ece\u800c\u83b7\u5f97\u7ec6\u5206\u5e02\u573a\u5185\u8f83\u591a\u7684\u5e02\u573a\u4efd\u989d\u3002<\/strong><\/p>\n

\u5982\u4eca\u90e8\u5206\u9152\u5e97\u4f01\u4e1a\u5df2\u7ecf\u521d\u6b65\u505a\u5230\u4e86\u5360\u9886\u90e8\u5206\u7ec6\u5206\u5e02\u573a\u7684\u7528\u6237\u5fc3\u667a\uff0c\u6709\u7684\u91c7\u7528\u6587\u5316\u8f6f\u5b9e\u529b\u65b9\u5f0f\u5438\u5f15\u7ec6\u5206\u5e02\u573a\u7528\u6237\uff0c\u5982\u524d\u9762\u63d0\u5230\u7684\u4e9a\u6735\u9152\u5e97\u4e0eIP\u3001\u6587\u827a\u7684\u54c1\u724c\u5f62\u8c61\u7ed1\u5b9a\uff1b\u6709\u7684\u901a\u8fc7\u786c\u4ef6\u5347\u7ea7\u65b9\u5f0f\u6ee1\u8db3\u4e0d\u540c\u4eba\u7fa4\u7684\u9700\u6c42\uff0c\u5982\u534e\u4f4f\u96c6\u56e2\u63a8\u51fa\u7684\u4e2d\u9ad8\u7aef\u54c1\u724c\u6854\u5b50\u6c34\u6676\u5728\u9152\u5e97\u5185\u90e8\u516c\u533a\u3001\u5ba2\u623f\u9488\u5bf9\u5dee\u65c5\u4eba\u58eb\u3001\u201c\u61d2\u764c\u60a3\u8005\u201d\u7b49\u7ec6\u5206\u4eba\u7fa4\u63d0\u4f9b\u5065\u8eab\u623f\u3001\u6d17\u8863\u623f\u3001\u7cbe\u6cb9\u9999\u85b0\u7b49\u914d\u7f6e\u3002<\/p>\n

\u53e6\u5916\uff0c\u4e5f\u6709\u4f01\u4e1a\u9488\u5bf9\u7ec6\u5206\u5e02\u573a\u7528\u6237\u63a8\u51fa\u5b50\u54c1\u724c\uff0c\u5982\u524d\u9762\u63d0\u5230\u7684\u9526\u6c5f\u9152\u5e97\u63a8\u51fa\u9488\u5bf9\u56fd\u6f6e\u3001\u8fd0\u52a8\u7ec6\u5206\u5e02\u573a\u7684\u539f\u62d3\u3001\u7f24\u8dc3\u54c1\u724c\u3002\u5c1a\u7f8e\u751f\u6d3b\u4e5f\u91c7\u7528\u4e86\u8fd9\u4e00\u8def\u7ebf\uff0c\u4e0d\u8fc7\u5176\u4e3a\u7ec6\u5206\u5e02\u573a\u7528\u6237\u4f53\u9a8c\u5236\u5b9a\u7684\u54c1\u724c\u5347\u7ea7\u6218\u7565\u5bf9\u4f01\u4e1a\u81ea\u8eab\u7684\u6539\u9020\u66f4\u4e3a\u5f7b\u5e95\u3002<\/p>\n

<\/p>\n

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