{"id":58599,"date":"2022-02-23T12:07:00","date_gmt":"2022-02-23T04:07:00","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=58599"},"modified":"2022-02-23T12:07:09","modified_gmt":"2022-02-23T04:07:09","slug":"%e6%8f%90%e5%8d%87%e8%bf%90%e8%90%a5%e6%95%88%e7%8e%87%e7%9a%8415%e4%b8%aa%e8%81%8c%e5%9c%ba%e6%b3%95%e5%88%99","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/58599.html","title":{"rendered":"\u63d0\u5347\u8fd0\u8425\u6548\u7387\u768415\u4e2a\u804c\u573a\u6cd5\u5219"},"content":{"rendered":"\n

\u6bcf\u5929\u5fd9\u5fd9\u788c\u788c\uff0c\u624b\u673a\u7535\u8111\u4e0a\u5404\u79cdTodo\uff0c\u65f6\u4e0d\u65f6\u8fd8\u4f1a\u88ab\u4eba\u9489\u4e00\u4e0b\uff0c\u5fae\u4fe1\u7fa4\u5404\u79cd\u6d88\u606f\u4e00\u6761\u63a5\u4e00\u6761\u3002\u4f3c\u4e4e\u4e00\u5929\u505a\u4e86\u5f88\u591a\uff0c\u4f46\u662f\u4f3c\u4e4e\u53c8\u4ec0\u4e48\u4e5f\u6ca1\u6709\u505a\uff0c\u5de5\u4f5c\u8fdb\u5ea6\u5b8c\u6210\u6548\u7387\u6781\u4f4e\uff0c\u5176\u5b9e\u8fd9\u4e9b\uff0c\u53ea\u662f\u4f60\u6ca1\u6709\u638c\u63e1\u597d\u65b9\u6cd5\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c31\u4ece4\u4e2a\u7ef4\u5ea6\uff0c\u7ed9\u5927\u5bb6\u5e26\u6765\u4e00\u4e9b\u80fd\u591f\u63d0\u5347\u8fd0\u8425<\/a><\/span>\u6548\u7387\u7684\u601d\u7ef4\u6cd5\u5219\uff0c\u5e0c\u671b\u80fd\u591f\u5e2e\u5230\u5927\u5bb6\u5feb\u901f\u6539\u5584\u81ea\u5df1\u3001\u63d0\u5347\u81ea\u5df1\u3002<\/p>\n\n\n\n

01 \u903b\u8f91\u601d\u7ef4<\/strong><\/h2>\n\n\n\n

\u4e09\u89d2\u6cd5<\/strong><\/h3>\n\n\n\n

\u4e09\u89d2\u6cd5\u662f\u4e00\u79cd\u9ad8\u6548\u601d\u7ef4\u6846\u67b6\uff0c\u7279\u70b9\u5c31\u662f\u7ec4\u7ec7\u8868\u8fbe\u601d\u7ef4\u7684\u2018\u77ed\u2019\u3001\u2018\u5e73\u2019\u3001\u2018\u5feb\u2019\u3002\u5e94\u7528\u4e8e\u9700\u8981\u77ed\u65f6\u95f4\u5185\u8fc5\u901f\u4f5c\u7b54\u7684\u573a\u666f\u3002\u5982\u9762\u8bd5\u3001\u8fa9\u8bba\u3001\u56de\u7b54\u89c2\u4f17\u63d0\u95ee\u7b49\u3002<\/p>\n\n\n\n

\u5177\u4f53\u65b9\u6cd5\u5c31\u662f\uff0c\u9996\u5148\u63d0\u53d6\u51fa\u8be5\u95ee\u9898\u7684\u5173\u952e\u8bcd\uff0c\u7136\u540e\u5c06\u5173\u952e\u8bcd\u8fdb\u884c\u903b\u8f91\u5173\u8054\uff0c\u6700\u540e\u5c06\u5177\u6709\u903b\u8f91\u5c42\u6b21\u611f\u7684\u5185\u5bb9\u8868\u8fbe\u51fa\u6765\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

6W2H\u6cd5\u5219<\/strong><\/h3>\n\n\n\n

6W2H\u4e5f\u53eb\u516b\u4f55\u5206\u6790\u6cd5\uff0c6W2H\u901a\u7528\u51b3\u7b56\uff1a\u662f\u4e00\u4e2a\u4ee5\u4ef7\u503c\u4e3a\u5bfc\u5411\u7684\u6807\u51c6\u5316\u601d\u7ef4\u6d41\u7a0b\uff0c\u8981\u7ecf\u8fc7\u2460\u9009\u62e9\u76ee\u6807 (what)\u2192\u2461\u9009\u62e9\u539f\u56e0\uff08why\uff09\u2192\u2462\u8d1f\u8d23\u4eba\u662f\u8c01\u2192(who)\u2192\u2463\u4ec0\u4e48\u65f6\u95f4\u8fdb\u884c(when)\u2192\u2464\u5de5\u4f5c\u53d1\u751f\u5730\u70b9(where)\u2192\u2465\u4ec0\u4e48\u65b9\u6cd5\u6216\u9014\u5f84wich)\u2192\u2466\u5982\u4f55\u8fdb\u884c(how )\u2192\u2467\u6210\u672c\u662f\u591a\u5c11(how much)\u516b\u4e2a\u65b9\u9762\u63d0\u51fa\u95ee\u9898\u5e76\u4ece\u4e2d\u9009\u62e9\u6027\u4ef7\u6bd4\u6700\u9ad8\u7684\u65b9\u6cd5\u548c\u8def\u5f84\u6765\u5b9e\u73b0\u9884\u5b9a\u76ee\u6807\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u4e8c\u516b\u5b9a\u5f8b<\/strong><\/h3>\n\n\n\n

\u603b\u7ed3\u679c\u768480%\u662f\u603b\u6d88\u8017\u65f6\u95f4\u768420%\u6240\u5e26\u6765\u7684<\/p>\n\n\n\n

\u6309\u4e8b\u60c5\u7684\u201c\u91cd\u8981\u7a0b\u5ea6\u201d\u7f16\u6392\u4e8b\u52a1\u4f18\u5148\u6b21\u5e8f\u7684\u51c6\u5219\u662f\u5efa\u7acb\u5728\u201c\u91cd\u8981\u7684\u5c11\u6570\u4e0e\u7410\u788e\u7684\u591a\u6570\u201d\u539f\u7406\u7684\u57fa\u7840\u4e0a\u3002<\/p>\n\n\n\n

\u610f\u4e49\uff1a\u5728\u5de5\u4f5c\u4e2d\u8981\u5584\u4e8e\u6293\u4e3b\u8981\u77db\u76fe\uff0c\u5584\u4e8e\u4ece\u7eb7\u7e41\u590d\u6742\u7684\u5de5\u4f5c\u4e2d\u7406\u51fa\u5934\u7eea\uff0c\u628a\u8d44\u6e90\u7528\u5728\u6700\u91cd\u8981\u3001\u6700\u7d27\u8feb\u7684\u4e8b\u60c5\u4e0a\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

02 \u5206\u6790\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n

\u66f4\u591a\u7684\u5206\u6790\u65b9\u6cd5\u53ef\u4ee5\u67e5\u770b\u6211\u4eec\u7684\u5386\u53f2\u63a8\u6587\u300a\u8fd0\u8425\u4eba\u5fc5\u987b\u638c\u63e1\u76846\u5927\u7c7b26\u4e2a\u57fa\u672c\u6a21\u578b<\/a>\u300b<\/p>\n\n\n\n

\u516d\u9879\u601d\u8003\u5e3d<\/strong><\/h3>\n\n\n\n

\u516d\u9876\u601d\u8003\u5e3d\u5f3a\u8c03\u7684\u662f\u201c\u80fd\u591f\u6210\u4e3a\u4ec0\u4e48\u201d\uff0c\u800c\u975e \u201c\u672c\u8eab\u662f\u4ec0\u4e48\u201d\uff0c\u662f\u5bfb\u6c42\u4e00\u6761\u5411\u524d\u53d1\u5c55\u7684\u8def\uff0c\u800c\u4e0d\u662f\u4e89\u8bba\u8c01\u5bf9\u8c01\u9519\u3002\u8fd0\u7528\u516d\u9876\u601d\u8003\u5e3d\uff0c\u5c06\u4f1a\u4f7f\u6df7\u4e71\u7684\u601d\u8003\u53d8\u5f97\u66f4\u6e05\u6670\uff0c\u4f7f\u56e2\u4f53\u4e2d\u65e0\u610f\u4e49\u7684\u4e89\u8bba\u53d8\u6210\u96c6\u601d\u5e7f\u76ca\u7684\u521b\u9020\uff0c\u4f7f\u6bcf\u4e2a\u4eba\u53d8\u5f97\u5bcc\u6709\u521b\u9020\u6027\u3002<\/p>\n\n\n\n

\u516d\u9876\u601d\u8003\u5e3d\u662f\u4e00\u4e2a\u64cd\u4f5c\u7b80\u5355\u3001\u7ecf\u8fc7\u53cd\u590d\u9a8c\u8bc1\u7684\u601d\u7ef4\u5de5\u5177\uff0c\u5b83\u7ed9\u4eba\u4ee5\u70ed\u60c5\uff0c\u52c7\u6c14\u548c\u521b\u9020\u529b\uff0c\u8ba9\u6bcf\u4e00\u6b21\u4f1a\u8bae\uff0c\u6bcf\u4e00\u6b21\u8ba8\u8bba\uff0c\u6bcf\u4e00\u4efd\u62a5\u544a\uff0c\u6bcf\u4e00\u4e2a\u51b3\u7b56\u90fd\u5145\u6ee1\u65b0\u610f\u548c\u751f\u547d\u529b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

MECE\u5206\u6790\u6cd5<\/strong><\/h3>\n\n\n\n

MECE\u5168\u79f0 Mutually Exclusive Collectively Exhaustive\uff0c\u610f\u601d\u662f\u76f8\u4e92\u72ec\u7acb\uff0e\u5b8c\u5168\u7a77\u5c3d\u3002\u5bf9\u4e00\u4e2a\u91cd\u5927\u8bae\u9898\uff0c\u80fd\u505a\u5230\u4e0d\u91cd\u53e0\uff0c\u4e0d\u9057\u6f0f\u5730\u5206\u7c7b\uff0e\u800c\u4e14\u80fd\u501f\u6b64\u6709\u6548\u628a\u63e1\u95ee\u9898\u6838\u5fc3\uff0c\u5e76\u89e3\u51b3\u95ee\u9898\u3002<\/p>\n\n\n\n

\u4e0d\u9057\u6f0f\u3001\u4e0d\u91cd\u53e0\u4e00\u6307\u5728\u5c06\u67d0\u4e2a\u6574\u4f53\u5212\u5206\u4e3a\u4e0d\u540c\u90e8\u5206\u65f6\uff0e\u5404\u90e8\u5206\u7b26\u5408\u4e24\u4e2a\u8981\u6c42\uff1a\u2460\u5404\u90e8\u5206\u95f4\u76f8\u4e92\u72ec\u7acb\uff1b\u2461\u6240\u6709\u90e8\u5206\u52a0\u8d77\u6765\uff0c\u5b8c\u5168\u7a77\u5c3d\uff0c\u6ca1\u6709\u9057\u6f0f\u3002<\/p>\n\n\n\n

MECE\u5206\u6790\u6cd5\u4e3b\u8981\u6709\u4e24\u4e2a\u6b65\u9aa4<\/strong><\/p>\n\n\n\n

\u6b65\u9aa4\u4e00\u3001\u786e\u8ba4\u95ee\u9898\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

\u6b65\u9aa4\u4e8c\u3001\u5bfb\u627eMECE\u7684\u5207\u5165<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

SWOT\u5206\u6790\u6cd5<\/strong><\/h3>\n\n\n\n

SWOT\u5206\u6790\u6cd5\u662f\u7528\u6765\u786e\u5b9a\u4f01\u4e1a\u81ea\u8eab\u7684\u7ade\u4e89\u4f18\u52bf\u3001\u7ade\u4e89\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\uff0c\u4ece\u800c\u5c06\u516c\u53f8\u7684\u6218\u7565\u4e0e\u516c\u53f8\u5185\u90e8\u8d44\u6e90\u3001\u5916\u90e8\u73af\u5883\u6709\u673a\u5730\u7ed3\u5408\u8d77\u6765\u7684\u4e00\u79cd\u79d1\u5b66\u7684\u5206\u6790\u65b9\u6cd5\u3002<\/p>\n\n\n\n

Strengths\uff1a\u4f18\u52bf\uff1bWeaknesses\uff1a\u52a3\u52bfopportunities\uff1a\u673a\u4f1a\uff1aThreats\uff1a\u5a01\u80c1<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

03 \u76ee\u6807\u7ba1\u7406<\/strong><\/h2>\n\n\n\n

SMART\u76ee\u6807\u7ba1\u7406<\/strong><\/h3>\n\n\n\n

\u76ee\u6807\u7ba1\u7406\u4e2d\uff0c\u6709\u4e00\u9879\u539f\u5219\u53eb\u505a\u300cSMART\u300d\uff0c\u5206\u522b\u7531\u300cSpecific\u3001Measurable\u3001Attainable\u3001Relevant\u3001Time\uff0dbased\u300d\u4e94\u4e2a\u8bcd\u7ec4\u7ec4\u6210\u3002<\/p>\n\n\n\n

smart\u662f\u4f7f\u7ba1\u7406\u8005\u7684\u5de5\u4f5c\u53d8\u88ab\u52a8\u4e3a\u4e3b\u52a8\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u624b\u6bb5\uff0c\u5b9e\u65bd\u76ee\u6807\u7ba1\u7406\u4e0d\u4f46\u662f\u6709\u5229\u4e8e\u5458\u5de5\u66f4\u52a0\u660e\u786e\u9ad8\u6548\u5730\u5de5\u4f5c\uff0c\u66f4\u662f\u4e3a\u672a\u6765\u7684\u7ee9\u6548\u8003\u6838\u5236\u5b9a\u4e86\u76ee\u6807\u548c\u8003\u6838\u6807\u51c6\uff0c\u4f7f\u8003\u6838\u66f4\u52a0\u79d1\u5b66\u5316\u3001\u89c4\u8303\u5316\uff0c\u66f4\u80fd\u4fdd\u8bc1\u8003\u6838\u7684\u516c\u5f00\u3001\u516c\u5e73\u4e0e\u516c\u6b63\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

KPI\u5173\u952e\u7ee9\u6548\u6307\u6807\u6cd5<\/strong><\/h3>\n\n\n\n

KPI\uff08Key Performance Indicator)\u53ef\u4ee5\u4f7f\u90e8\u95e8\u4e3b\u7ba1\u660e\u786e\u90e8\u95e8\u7684\u4e3b\u8981\u8d23\u4efb\uff0c\u5e76\u4ee5\u6b64\u4e3a\u57fa\u7840\uff0c\u660e\u786e\u90e8\u95e8\u4eba\u5458\u7684\u4e1a\u7ee9\u8861\u91cf\u6307\u6807\u3002<\/p>\n\n\n\n

KPI\u4e0d\u662f\u7531\u4e0a\u7ea7\u5f3a\u884c\u786e\u5b9a\u4e0b\u53d1\u7684\uff0c\u4e5f\u4e0d\u662f\u7531\u672c\u804c\u804c\u4f4d\u81ea\u884c\u5236\u5b9a\u7684\uff0c\u5b83\u7684\u5236\u5b9a\u8fc7\u7a0b\u7531\u4e0a\u7ea7\u4e0e\u5458\u5de5\u5171\u540c\u53c2\u4e0e\u5b8c\u6210\uff0c\u662f\u53cc\u65b9\u6240\u8fbe\u6210\u7684\u4e00\u81f4\u610f\u89c1\u7684\u4f53\u73b0\u3002\u5b83\u4e0d\u662f\u4ee5\u4e0a\u538b\u4e0b\u7684\u5de5\u5177\uff0c\u800c\u662f\u7ec4\u7ec7\u4e2d\u76f8\u5173\u4eba\u5458\u5bf9\u804c\u4f4d\u5de5\u4f5c\u7ee9\u6548\u8981\u6c42\u7684\u5171\u540c\u8ba4\u8bc6\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

OKR<\/strong><\/h3>\n\n\n\n

OKR\uff08Objectives and Key Results\uff09\u5168\u79f0\u4e3a\u201c\u76ee\u6807\u548c\u5173\u952e\u6210\u679c\u201d\uff0c\u5b83\u662f\u4e00\u5957\u5b9a\u4e49\u548c\u8ddf\u8e2a\u76ee\u6807\u53ca\u5176\u5b8c\u6210\u60c5\u51b5\u7684\u7ba1\u7406\u5de5\u5177\u548c\u65b9\u6cd5\u3002<\/p>\n\n\n\n

\u5236\u5b9aOKR\u7684\u57fa\u672c\u65b9\u6cd5\u662f\uff1a\u9996\u5148\uff0c\u8981\u8bbe\u5b9a\u4e00\u4e2a\u201c\u76ee\u6807\u201d\uff08Objective\uff09\uff0c\u8fd9\u4e2a\u76ee\u6807\u4e0d\u5fc5\u662f\u786e\u5207\u7684\u3001\u53ef\u8861\u91cf\u7684\uff1b\u7136\u540e\uff0c\u8bbe\u5b9a\u82e5\u5e72\u53ef\u4ee5\u91cf\u5316\u7684\u201c\u5173\u952e\u7ed3\u679c\u201d\uff08Key Results\uff09\uff0c\u7528\u6765\u5e2e\u52a9\u81ea\u5df1\u5b9e\u73b0\u76ee\u6807\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

PDCA\u5faa\u73af\u5de5\u4f5c\u6cd5<\/strong><\/h3>\n\n\n\n

Plan\uff08\u8ba1\u5212\uff09\uff1a\u5236\u5b9a\u76ee\u6807\u4e0e\u8ba1\u5212\uff1bDo\uff08\u5b9e\u65bd\uff09\uff1a\u4efb\u52a1\u5c55\u5f00\uff0c\u7ec4\u7ec7\u5b9e\u65bd\uff1bCheck\uff08\u68c0\u67e5\uff09\uff1a\u5bf9\u8fc7\u7a0b\u4e2d\u7684\u5173\u952e\u70b9\u548c\u6700\u7ec8\u7ed3\u679c\u8fdb\u884c\u68c0\u67e5\uff1bAction\uff08\u5904\u7406\uff09\uff1a\u7ea0\u6b63\u504f\u5dee\uff1a\u5bf9\u6210\u679c\u8fdb\u884c\u6807\u51c6\u5316\uff0c\u5e76\u786e\u5b9a\u65b0\u7684\u76ee\u6807\uff0c\u5236\u5b9a\u4e0b\u4e00\u8f6e\u8ba1\u5212\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u610f\u4e49\uff1a\u6bcf\u9879\u5de5\u4f5c\uff0c\u90fd\u662f\u4e00\u4e2apdca\u5faa\u73af\uff0e\u90fd\u9700\u8981\u8ba1\u5212\u3001\u5b9e\u65bd\u3001\u68c0\u67e5\u7ed3\u679c\uff0e\u5e76\u8fdb\u4e00\u6b65\u8fdb\u884c\u6539\u8fdb\uff0c\u540c\u65f6\u8fdb\u5165\u4e0b\u4e00\u4e2a\u5faa\u73af\uff0c\u53ea\u6709\u5728\u65e5\u79ef\u6708\u7d2f\u7684\u6e10\u8fdb\u6539\u5584\u4e2d\uff0e\u624d\u53ef\u80fd\u4f1a\u6709\u8d28\u7684\u98de\u8dc3\u3002<\/p>\n\n\n\n

WBS\u4efb\u52a1\u5206\u89e3\u6cd5<\/strong><\/h3>\n\n\n\n

WBS\u2014\u2014WorkBreskdownStructure\uff0c\u5982\u4f55\u8fdb\u884cWBS\u5206\u89e3\u4e8c\u76ee\u6807\u2192\u4efb\u52a1\u2192\u5de5\u4f5c\u2192\u6d3b\u52a8\u3002<\/p>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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\"\"\/<\/figure>\n\n\n\n

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