{"id":59165,"date":"2022-03-01T11:47:39","date_gmt":"2022-03-01T03:47:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=59165"},"modified":"2022-03-01T11:47:43","modified_gmt":"2022-03-01T03:47:43","slug":"%e4%b8%8a%e7%98%be%e6%a8%a1%e5%9e%8b%e7%9a%84%e5%9b%9b%e4%b8%aa%e9%98%b6%e6%ae%b5%e4%b8%ad%e4%b8%80%e4%ba%9b%e4%ba%a7%e5%93%81%e7%9a%84%e5%9c%ba%e6%99%af%e5%8f%8a%e8%ae%be%e8%ae%a1","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/59165.html","title":{"rendered":"\u4e0a\u763e\u6a21\u578b\u7684\u56db\u4e2a\u9636\u6bb5\u4e2d\u4e00\u4e9b\u4ea7\u54c1\u7684\u573a\u666f\u53ca\u8bbe\u8ba1"},"content":{"rendered":"\n<p>\u6bcf\u5929\u665a\u4e0a\u62b1\u7740\u624b\u673a\u4ece\u670b\u53cb\u5708\u5230\u6296\u97f3\uff0c\u4ece\u5fae\u535a\u5230\u4eca\u65e5\u5934\u6761\uff0c\u5237\u5230\u51cc\u6668\u8fd8\u4e0d\u820d\u5f97\u7761\u89c9\uff0c\u5f88\u591a\u4eba\u79f0\u4e4b\u4e3a\u201c\u62a5\u590d\u6027\u71ac\u591c\u201d\u3002\u4f46\u662f\u5982\u679c\u7ec6\u5fc3\u5206\u6790\u4f1a\u53d1\u73b0\u7761\u89c9\u524d\u5237\u7684\u90fd\u662f\u8fd9\u4e9bAPP\uff0c\u8fd9\u4f3c\u4e4e\u5df2\u7ecf\u6210\u4e3a\u4e86\u4e00\u79cd\u4e60\u60ef\u3002<\/p>\n\n\n\n<p>\u90a3\u4e3a\u4ec0\u4e48\u4f1a\u662f\u8fd9\u51e0\u6b3eAPP\u5462\uff1f\u5176\u5b9e\u8fd9\u5c31\u662f\u8d70\u8fdb\u4e86\u4ea7\u54c1\u8bbe\u8ba1\u7684<span 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/RrO9JIFGFFnvxf.jpg\" alt=\"\u5b9e\u4f8b\u5206\u6790\uff1a\u4e86\u89e3\u4e0a\u763e\u6a21\u578b\u56db\u4e2a\u9636\u6bb5\"\/><\/figure>\n\n\n\n<p><strong>\uff081\uff09\u8d1f\u9762\u60c5\u7eea\u662f\u4e00\u79cd\u5a01\u529b\u5f3a\u5927\u7684\u5185\u90e8\u89e6\u53d1\uff0c\u80fd\u7ed9\u6211\u4eec\u7684\u65e5\u5e38\u751f\u6d3b\u5e26\u6765\u6781\u5927\u7684\u5f71\u54cd<\/strong><\/p>\n\n\n\n<p>\u5b64\u72ec\u3001\u6cae\u4e27\u6216\u56f0\u60d1\u7684\u60c5\u7eea\u5e38\u5e38\u4f1a\u8ba9\u6211\u4eec\u4f53\u9a8c\u5230\u8f7b\u5fae\u7684\u96be\u8fc7\u6216\u6124\u6012\uff0c\u5e76\u4f7f\u6211\u4eec\u4e0d\u81ea\u89c9\u5730\u91c7\u53d6\u884c\u52a8\u6765\u6253\u538b\u8fd9\u79cd\u60c5\u7eea\u3002\u800c\u6211\u4eec\u7684\u4ea7\u54c1\u7684\u521d\u8877\u5c31\u662f\u5e2e\u52a9\u7528\u6237\u89e3\u51b3\u95ee\u9898\uff0c\u6d88\u9664\u70e6\u607c\uff0c\u89e3\u51b3\u7528\u6237\u7684\u75db\u70b9\u3002<\/p>\n\n\n\n<p>\u5f53\u7528\u6237\u53d1\u73b0\u8fd9\u4e2a\u4ea7\u54c1\u6709\u52a9\u4e8e\u7f13\u89e3\u81ea\u5df1\u7684\u8d1f\u9762\u60c5\u7eea\u65f6\uff0c\u5c31\u4f1a\u9ad8\u9891\u6b21\u5730\u4f7f\u7528\u8be5\u4ea7\u54c1\uff0c\u5f53\u6211\u4eec\u4f7f\u7528\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u5c31\u4e0e\u8fd9\u4e2a\u4ea7\u54c1\u4ea7\u751f\u5173\u8054\uff0c\u4ece\u800c\u6f14\u53d8\u4e3a\u4e00\u79cd\u4e60\u60ef\uff0c\u4e5f\u5c31\u662f\u6211\u4eec\u6240\u8bf4\u7684\u57f9\u517b\u7528\u6237\u7684\u4e60\u60ef\u3002<\/p>\n\n\n\n<p>\u9a6c\u4e91\u5728\u4e00\u4e2a\u8bba\u575b\u4e2d\u900f\u9732\u5230\u6bcf\u5929\u665a\u4e0a\u67096000\u4e07\u7684\u5973\u6027\u7528\u6237\u4e0a\u6dd8\u5b9d\u5374\u4e0d\u4e70\u4e1c\u897f\uff0c\u5bf9\u4e8e\u4e00\u4e2a\u7535\u5546\u5e73\u53f0\u7528\u6237\u5728\u4e0a\u9762\u8d2d\u7269\u662f\u5c45\u4e8e\u81ea\u5df1\u7684\u8d2d\u7269\u9700\u6c42\uff0c\u800c\u4e0d\u4e70\u4e1c\u897f\u7684\u884c\u4e3a\uff0c\u6211\u4eec\u53ef\u4ee5\u7406\u89e3\u4e3a\u5185\u90e8\u89e6\u53d1\u7684\u4e00\u79cd\u7ed3\u679c\uff0c\u5c24\u5176\u662f\u8d1f\u9762\u60c5\u7eea\u7684\u89e6\u53d1\u3002\u4e0d\u5c11\u7528\u6237\u5df2\u7ecf\u5c06\u901b\u6dd8\u5b9d\u53d8\u6210\u4e00\u79cd\u4e60\u60ef\uff0c\u5f53\u6211\u4eec\u65e0\u804a\u65f6\u3001\u96be\u8fc7\u65f6\uff0c\u90fd\u559c\u6b22\u901b\u4e00\u901b\u3002<\/p>\n\n\n\n<p><strong>\uff082\uff09\u6b63\u9762\u60c5\u7eea\u540c\u6837\u53ef\u4ee5\u4f5c\u4e3a\u5185\u90e8\u89e6\u53d1\uff0c\u5728\u6211\u4eec\u60f3\u8981\u6446\u8131\u67d0\u79cd\u4e0d\u9002\u611f\u65f6\u88ab\u89e6\u53d1<\/strong><\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u60f3\u8981\u5206\u4eab\u4e2a\u4eba\u60c5\u611f\u3001\u63a8\u8350\u597d\u7269\u6216\u8005\u5206\u4eab\u67d0\u79cd\u5fc3\u5f97\u65f6\uff0c\u90fd\u662f\u6b63\u9762\u60c5\u7eea\u5728\u8d77\u4f5c\u7528\u3002\u5c31\u597d\u50cf\u6211\u4eec\u5728\u5fae\u4fe1\u4e0a\u5206\u4eab\u65e5\u5e38\u751f\u6d3b\u3001\u5728\u77e5\u4e4e\u91cc\u56de\u7b54\u95ee\u9898\u3001\u5728\u8109\u8109\u4e0a\u5171\u4eab\u4eba\u8109\uff0c\u6b63\u9762\u60c5\u7eea\u7684\u89e6\u53d1\u4f1a\u8ba9\u6211\u4eec\u505a\u5f88\u591a\u5171\u4eab\u7684\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u636e\u8c03\u67e5<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u4f5c\u4e3a\u76ee\u524d\u5927\u5b66\u751f\u6700\u559c\u6b22\u7684\u8d2d\u7269\u5e73\u53f0\uff0c\u5f88\u591a\u4eba\u90fd\u5728\u5206\u6790\u5c0f\u7ea2\u4e66\u7684\u5b9a\u4e49\u3002\u6709\u4eba\u8bf4\u5c0f\u7ea2\u4e66\u662f\u8de8\u5883\u7535\u5546\uff0c\u6709\u4eba\u8bf4\u5c0f\u7ea2\u4e66\u662f\u7f51\u7ea2\u5e73\u53f0\uff0c\u5176\u5b9e\u50cf\u5c0f\u7ea2\u4e66\u7684\u53e3\u53f7\u4e00\u6837\u201c\u6807\u8bb0\u6211\u7684\u751f\u6d3b\u201d\uff0c\u5c0f\u7ea2\u4e66\u7684\u672c\u8d28\u662f\u4e00\u4e2a\u751f\u6d3b\u5206\u4eab\u7684\u793e\u533a\uff0c\u662f\u4e00\u4e2aUGC\u7684\u793e\u533a\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u60f3\u8981\u5206\u4eab\u597d\u7269\u3001\u5206\u4eab\u65c5\u6e38\u5fc3\u5f97\u65f6\uff0c\u6709\u5173\u4e0b\u4e00\u6b65\u884c\u52a8\u7684\u4fe1\u606f\u5c06\u4f1a\u4f5c\u4e3a\u5df2\u77e5\u5185\u5bb9\u5b58\u50a8\u5230\u8bb0\u5fc6\u5e93\u91cc\uff0c\u5c31\u81ea\u7136\u800c\u7136\u6253\u5f00app\u8bb0\u5f55\uff0c\u8fd9\u5b9e\u9645\u4e5f\u662f\u4e00\u79cd\u6b63\u9762\u60c5\u7eea\u7684\u89e6\u53d1\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e09\u3001\u884c\u52a8<\/h1>\n\n\n\n<p>\u5916\u90e8\u89e6\u53d1\u4e0e\u5185\u90e8\u89e6\u53d1\u53ef\u4ee5\u63d0\u793a\u7528\u6237\u8fdb\u884c\u4e0b\u4e00\u6b65\u884c\u52a8\uff0c\u4f46\u662f\u5982\u679c\u7528\u6237\u6ca1\u6709\u4ed8\u8bf8\u884c\u52a8\uff0c\u90a3\u4e48\u8bc1\u660e\u4e86\u6211\u4eec\u7684\u89e6\u53d1\u5e76\u6ca1\u6709\u751f\u6548\u3002\u800c\u51b3\u5b9a\u7528\u6237\u662f\u5426\u884c\u52a8\u8d77\u6765\u7684\u4e09\u4e2a\u56e0\u7d20\u662f\uff1a\u4f60\u6709\u6ca1\u6709\u5145\u5206\u7684\u52a8\u673a\u3001\u4f60\u6709\u6ca1\u6709\u5b8c\u6210\u8fd9\u4e2a\u884c\u4e3a\u7684\u80fd\u529b\u3001\u4f60\u6709\u6ca1\u6709\u4ed8\u8bf8\u884c\u52a8\u7684\u89e6\u53d1\u3002\u7528\u798f\u683c\u884c\u4e3a\u7684\u6a21\u578b\u516c\u5f0f\u63d0\u73b0\u5373\u4e3aB=MAT\u3002B\u4ee3\u8868\u884c\u4e3a\uff08Behavior\uff09\uff0cM\u4ee3\u8868\u52a8\u673a\uff08Motivation\uff09\uff0cA\u4ee3\u8868\u80fd\u529b\uff08Ability\uff09\uff0cT\u4ee3\u8868\u89e6\u53d1\uff08Triggers\uff09\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u4e3e\u4e2a\u65e5\u5e38\u751f\u6d3b\u7684\u5c0f\u4f8b\u5b50\u6765\u8bf4\u660e\uff0c\u4e00\u4e2a\u7537\u751f\u5f88\u559c\u6b22\u4e00\u4e2a\u5973\u751f\uff0c\u786e\u6ca1\u6709\u4ed8\u8bf8\u884c\u52a8\uff0c\u8fd9\u662f\u4e3a\u4ec0\u4e48\u5462\uff1f<\/p>\n\n\n\n<ul 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/RrO9JIZFUHc4jL.jpg\" alt=\"\u5b9e\u4f8b\u5206\u6790\uff1a\u4e86\u89e3\u4e0a\u763e\u6a21\u578b\u56db\u4e2a\u9636\u6bb5\"\/><\/figure>\n\n\n\n<p>\u89e6\u53d1\u63d0\u9192\u4f60\u91c7\u53d6\u884c\u52a8\uff0c\u800c\u52a8\u673a\u5219\u51b3\u5b9a\u4f60\u662f\u5426\u613f\u610f\u91c7\u53d6\u884c\u52a8\u3002\u4e3e\u4f8b\u8bf4\u660e\u4e0b\uff1a\u6211\u4eec\u7684APP 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alt=\"\u5b9e\u4f8b\u5206\u6790\uff1a\u4e86\u89e3\u4e0a\u763e\u6a21\u578b\u56db\u4e2a\u9636\u6bb5\"\/><\/figure>\n\n\n\n<p><strong>\uff082\uff09\u730e\u7269\u916c\u8d4f<\/strong><\/p>\n\n\n\n<p>\u730e\u7269\u916c\u8d4f\u662f\u6307\u4eba\u4eec\u4ece\u4ea7\u54c1\u4e2d\u83b7\u5f97\u7684\u5177\u4f53\u8d44\u6e90\u6216\u4fe1\u606f\u3002\u5728\u4e92\u8054\u7f51\u7684\u65f6\u4ee3\uff0c\u4eba\u4eec\u901a\u8fc7\u4e92\u8054\u7f51\u4ea7\u54c1\u6765\u83b7\u53d6\u81ea\u5df1\u6240\u9700\u7684\u4fe1\u606f\u3001\u77e5\u8bc6\u5df2\u7ecf\u662f\u65e5\u5e38\u521a\u9700\u4e86\u3002\u800c\u901a\u8fc7\u6613\u89c2\u7684\u300a2017\u4e2d\u56fd\u77e5\u8bc6\u4ed8\u8d39\u884c\u4e1a\u53d1\u5c55\u767d\u76ae\u4e66\u300b\u62a5\u544a\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5728\u77ed\u77ed\u7684\u4e00\u5e74\u591a\u65f6\u95f4\u91cc\u5341\u591a\u6b3eAPP\u4e0a\u7ebf\u6216\u63a8\u51fa\u4e86\u81ea\u5df1\u7684\u4ed8\u8d39\u670d\u52a1\uff0c\u4e5f\u8bf4\u660e\u4e86\u5728\u8fd9\u4e2a\u77e5\u8bc6\u7126\u8651\u7684\u65f6\u4ee3\uff0c\u4eba\u4eec\u5bf9\u730e\u7269\u916c\u8d4f\u7684\u6e34\u671b\uff0c\u751a\u81f3\u4e0d\u60dc\u652f\u4ed8\u4e00\u5b9a\u7684\u6210\u672c\u6765\u83b7\u53d6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/RrO9K3h4rVX4Xj.jpg\" alt=\"\u5b9e\u4f8b\u5206\u6790\uff1a\u4e86\u89e3\u4e0a\u763e\u6a21\u578b\u56db\u4e2a\u9636\u6bb5\"\/><\/figure>\n\n\n\n<p><strong>\uff083\uff09\u81ea\u6211\u916c\u8d4f<\/strong><\/p>\n\n\n\n<p>\u81ea\u6211\u916c\u8d4f\u662f\u6307\u4eba\u4eec\u4ece\u4ea7\u54c1\u4e2d\u4f53\u9a8c\u5230\u7684\u64cd\u4f5c\u611f\u3001\u6210\u5c31\u611f\u548c\u7ec8\u7ed3\u611f\u3002\u5728\u6625\u8282\u65f6\u671f\uff0c\u6709\u4e2a\u5c0f\u7a0b\u5e8f\u7684\u6e38\u620f\u662f\u706b\u7206\u4e86\u6574\u4e2a\u670b\u53cb\u5708\u3002\u5982\u679c\u4f60\u4ece\u4ea7\u54c1\u7684\u89d2\u5ea6\u7ec6\u5fc3\u5206\u6790\uff0c\u8fd9\u6b3e\u300a\u6211\u4e0d\u662f\u732a\u5934\u300b\u6e38\u620f\u7684\u8bbe\u8ba1\u6709\u5f88\u591a\u503c\u5f97\u5b66\u4e60\u7684\u5730\u65b9\u3002\u8fd9\u91cc\u91cd\u70b9\u5206\u6790\u4e0b\u8be5\u6e38\u620f\u7684\u81ea\u6211\u916c\u8d4f\u7684\u7528\u6237\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" 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