1.<\/strong><\/p>\n\n\n\n
\u91d1\u5b57\u5854\u539f\u7406<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u63d0\u6848 \u6c9f\u901a \u601d\u8003<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u9ea6\u80af\u9521 \u82ad\u82ad\u62c9\u00b7\u660e\u6258\u300a\u91d1\u5b57\u5854\u539f\u7406\u300b<\/p>\n\n\n\n
\u8868\u8fbe\u7684\u903b\u8f91<\/strong><\/p>\n\n\n\n
\u5148\u8bf4\u7ed3\u8bba\uff0c\u540e\u8bf4\u8bba\u636e\uff0c<\/strong>\u5148\u603b\u7ed3\u6240\u4ee5\uff0c\u540e\u8fc7\u7a0b\u56e0\u4e3a\u3002<\/p>\n\n\n\n
\u5854\u5c16\u9762\u79ef\u6700\u5c0f\uff0c\u5373\u4e00\u4e24\u53e5\u8bdd\u8bf4\u51fa\u7ed3\u8bba\uff0c\u5854\u5f80\u4e0b\u4f9d\u6b21\u9762\u79ef\u589e\u5927\uff0c\u8bf4\u660e\u7ed3\u8bba\u7684\u8bba\u636e\u3002\u4ece\u4e0a\u800c\u4e0b\uff0c\u5148\u9648\u8ff0\u8bba\u70b9\uff0c\u540e\u8bba\u636e\u652f\u6301\u3002<\/strong><\/p>\n\n\n\n
\u9075\u5faa\u56db\u4e2a\u57fa\u672c\u539f\u5219\uff1a<\/strong><\/p>\n\n\n\n
1\u3001\u7ed3\u8bba\u5148\u884c\uff1a<\/strong>\u8868\u8fbe\u4e00\u4e2a\u4e2d\u5fc3\u601d\u60f3\uff0c\u5e76\u7f6e\u4e8e\u6700\u524d\u3002<\/p>\n\n\n\n
2\u3001\u4ee5\u4e0a\u7edf\u4e0b\uff1a<\/strong>\u6bcf\u4e00\u8bba\u70b9\u90fd\u662f\u5bf9\u4e0b\u4e00\u5c42\u7ea7\u8bba\u636e\u7684\u603b\u7ed3\u6982\u62ec\u3002<\/p>\n\n\n\n
3\u3001\u5f52\u7c7b\u5206\u7ec4\uff1a<\/strong>\u6bcf\u4e00\u7ec4\u7684\u601d\u60f3\u5c5e\u4e8e\u540c\u4e00\u903b\u8f91\u8303\u7574\u3002<\/p>\n\n\n\n
4\u3001\u903b\u8f91\u9012\u8fdb\uff1a<\/strong>\u6bcf\u4e00\u7ec4\u601d\u60f3\u6309\u7167\u4e00\u5b9a\u903b\u8f91\u987a\u5e8f\u6392\u5217\u3002<\/p>\n\n\n\n
2.<\/strong><\/p>\n\n\n\n
3W\u9ec4\u91d1\u5708\u6cd5\u5219<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u601d\u8003\u7684\u5e95\u5c42\u903b\u8f91 \u5546\u4e1a\u6a21\u5f0f<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u897f\u8499\u00b7\u65af\u6d85\u514b \u300a\u4ece\u201c\u4e3a\u4ec0\u4e48\u201d\u5f00\u59cb\u300b<\/p>\n\n\n\n
\u601d\u7ef4\u6a21\u5f0f\u5904\u5728\u6700\u5916\u5c42\u7684\u4eba\uff0c\u77e5\u9053\u81ea\u5df1\u8981\u505a\u4ec0\u4e48\u300cWhat\u300d<\/strong>\uff0c\u5374\u5f88\u5c11\u53bb\u601d\u8003\u600e\u4e48\u505a\u624d\u66f4\u597d\u3002<\/p>\n\n\n\n
\u5904\u5728\u4e2d\u95f4\u5c42\u7684\u4eba\u77e5\u9053\u5982\u4f55\u300cHow\u300d\u505a<\/strong>\u66f4\u597d\u5730\u5b8c\u6210\u4efb\u52a1\u548c\u76ee\u6807\uff0c\u5374\u5f88\u5c11\u53bb\u601d\u8003\u505a\u8fd9\u4ef6\u4e8b\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n
\u53ea\u6709\u5904\u4e8e\u6700\u4e2d\u5fc3\u5708\u7684\u4eba\uff0c\u624d\u6e05\u695a\u81ea\u5df1\u4e3a\u4ec0\u4e48\u300cWhy\u300d\u505a<\/strong>\u8fd9\u4ef6\u4e8b\u60c5\u3002Why\u662f\u505a\u8fd9\u4ef6\u4e8b\u60c5\u7684\u6838\u5fc3\u672c\u8d28\uff0c\u5176\u4ed6\u90fd\u5728\u56f4\u7740\u8fd9\u4e2a\u5706\u5fc3\u5728\u8f6c\u3002<\/p>\n\n\n\n
3.<\/strong><\/p>\n\n\n\n
5W2H\u5206\u6790<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4ea7\u54c1\u4e0a\u5e02 \u4f20\u64ad\u63a8\u5e7f \u4eba\u751f\u89c4\u5212<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u4e8c\u6218 \u7f8e\u56fd\u9646\u519b\u5175\u5668\u4fee\u7406\u90e8<\/p>\n\n\n\n
5W2H\u662f\u6bd4\u8f83\u5e38\u89c1\u7684\u95ee\u9898\u5206\u6790\u6cd5\u4e86\uff0c\u8bf4\u8d77\u6765\u5927\u5bb6\u57fa\u672c\u90fd\u77e5\u9053\uff0c\u4f46\u5b8c\u5168\u4e0d\u5f71\u54cd\u5927\u5bb6\u4e0d\u4f7f\u7528\u5b83\u3002<\/p>\n\n\n\n
5W\uff1a<\/strong><\/p>\n\n\n\n
What\uff1a<\/strong>\u662f\u4ec0\u4e48\uff1f\u505a\u4ec0\u4e48\uff1f\u76ee\u7684\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n
Why\uff1a<\/strong>\u4e3a\u4ec0\u4e48\u505a\uff1f<\/p>\n\n\n\n
Who\uff1a<\/strong>\u8c01\u6765\u505a\uff1f<\/p>\n\n\n\n
When\uff1a<\/strong>\u4ec0\u4e48\u65f6\u5019\u505a\uff1f\u4ec0\u4e48\u65f6\u95f4\u505a\u6700\u5408\u9002\uff1f<\/p>\n\n\n\n
Where\uff1a<\/strong>\u4f55\u5904\uff1f\u5728\u54ea\u505a\uff1f\u4e00\u5b9a\u8981\u5728\u8fd9\u505a\u5417\uff1f<\/p>\n\n\n\n
2H\uff1a<\/strong><\/p>\n\n\n\n
How\uff1a<\/strong>\u600e\u4e48\u505a\uff1f\u65b9\u6cd5\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n
How Much\uff1a<\/strong>\u591a\u5c11\u94b1\uff1f\u591a\u5c11\u91cf\uff1f\u6295\u5165\u4ea7\u51fa\u5982\u4f55\uff1f<\/p>\n\n\n\n
\u4e3b\u8981\u4f18\u52bf\uff1a<\/strong>\uff081\uff09\u6e05\u695a\u754c\u5b9a\u95ee\u9898\u3001\u8868\u8ff0\u95ee\u9898\uff0c\u63d0\u9ad8\u8ba4\u77e5\u6548\u7387\uff1b\uff082\uff09\u540c\u65f6\u6293\u4f4f\u6838\u5fc3\u8981\u70b9\uff0c\u4e0d\u9057\u6f0f\u91cd\u8981\u8baf\u606f\uff1b\uff083\uff09\u6613\u7406\u89e3\uff0c\u597d\u4e0a\u624b\u3002<\/p>\n\n\n\n
\u4e3e\u4e2a\u4f8b\u5b50\uff1a\u4ea7\u54c1\u4e0a\u5e02<\/strong><\/p>\n\n\n\n
What\uff1a\u8fd9\u662f\u4e00\u6b3e\u4ec0\u4e48\u4ea7\u54c1\uff1f\u5b83\u7684\u5356\u70b9\u662f\u4ec0\u4e48\uff1fWhy\uff1a\u4e3a\u4f55\u8981\u5f00\u53d1\u8fd9\u6b3e\u4ea7\u54c1\uff1f\u6d88\u8d39\u8005\u4e3a\u4ec0\u4e48\u8981\u4e70\u5b83\uff1fwho\uff1a\u8fd9\u6b3e\u4ea7\u54c1\u662f\u4e3a\u54ea\u7fa4\u4eba\u5f00\u53d1\u7684\uff1fWhen\uff1a\u4ec0\u4e48\u65f6\u5019\u53d1\u5e03\u8fd9\u6b3e\u4ea7\u54c1\uff1fWhere\uff1a\u8fd9\u6b3e\u4ea7\u54c1\u5728\u54ea\u4e9b\u6e20\u9053\u552e\u5356\uff1f\u5728\u54ea\u4e9b\u5e73\u53f0\u4f20\u64ad\uff1f<\/p>\n\n\n\n
How\uff1a\u5982\u4f55\u8425\u9500\u8fd9\u6b3e\u4ea7\u54c1\uff1fHow Much\uff1a\u8fd9\u6b3e\u4ea7\u54c1\u4ef7\u683c\u591a\u5c11\uff1f\u8981\u82b1\u591a\u5c11\u94b1\u63a8\u5e7f\uff1f<\/p>\n\n\n\n
4.<\/strong><\/p>\n\n\n\n
PDCA\u5faa\u73af<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u9879\u76ee\u8d28\u91cf\u7ba1\u7406<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u7f8e\u56fd\u8d28\u91cf\u7ba1\u7406\u4e13\u5bb6\u6234\u660e\u535a\u58eb<\/p>\n\n\n\n
PDCA\u5faa\u73af\u53c8\u53eb\u6234\u660e\u73af\uff0c\u662f\u5168\u9762\u8d28\u91cf\u7ba1\u7406\u6240\u5e94\u9075\u5faa\u7684\u79d1\u5b66\u7a0b\u5e8f\u3002<\/p>\n\n\n\n
P\uff08 plan \u8ba1\u5212\uff09\uff1a<\/strong>\u8ba1\u5212\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n
D\uff08Do \u6267\u884c\uff09\uff1a<\/strong>\u8fbe\u6210\u76ee\u6807\uff0c\u800c\u8fdb\u884c\u7684\u5185\u5bb9\uff1b<\/p>\n\n\n\n
C\uff08Check \u68c0\u67e5\uff09\uff1a<\/strong>\u603b\u7ed3\u6267\u884c\u8ba1\u5212\u7684\u7ed3\u679c\uff0c\u6ce8\u610f\u6548\u679c\uff0c\u627e\u51fa\u95ee\u9898\u3002<\/p>\n\n\n\n
A\uff08Action \u884c\u52a8\uff09\uff1a<\/strong>\u5bf9\u603b\u7ed3\u68c0\u67e5\u7684\u7ed3\u679c\u8fdb\u884c\u5904\u7406\uff0c\u6210\u529f\u7684\u7ecf\u9a8c\u52a0\u4ee5\u80af\u5b9a\u5e76\u9002\u5f53\u63a8\u5e7f\u3001\u6807\u51c6\u5316\uff1b\u5931\u8d25\u7684\u6559\u8bad\u9700\u8981\u89c4\u907f\uff0c\u4ee5\u514d\u91cd\u73b0\u3002\u672a\u89e3\u51b3\u7684\u95ee\u9898\u653e\u5230\u4e0b\u4e00\u4e2aPDCA\u5faa\u73af\u3002<\/p>\n\n\n\n
5.<\/strong><\/p>\n\n\n\n
KISS\u590d\u76d8\u6cd5<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u9879\u76ee\u8d28\u91cf\u7ba1\u7406<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
KISS\u662f\u4e00\u79cd\u79d1\u5b66\u7684\u9879\u76ee\u590d\u76d8\u65b9\u6cd5\uff0c\u4ee5\u4fc3\u8fdb\u4e0b\u4e00\u6b21\u6d3b\u52a8\u66f4\u597d\u5730\u5c55\u5f00\u3002<\/p>\n\n\n\n
Keep\uff08\u53ef\u4ee5\u4fdd\u6301\u7684\uff09\uff1a<\/strong>\u590d\u76d8\u8fd9\u6b21\u6d3b\u52a8\u4e2d\u505a\u7684\u597d\u7684\uff0c\u540e\u7eed\u7684\u6d3b\u52a8\u80fd\u591f\u7ee7\u7eed\u4fdd\u6301\u7684\u52a8\u4f5c\u3002<\/p>\n\n\n\n
Improve\uff08\u9700\u8981\u6539\u8fdb\u7684\uff09\uff1a<\/strong>\u54ea\u4e9b\u73af\u8282\/\u56e0\u7d20\u5bfc\u81f4\u6d3b\u52a8\u51fa\u73b0\u4e86\u4e0d\u6ee1\u610f\u7684\u5730\u65b9\uff0c\u9700\u8981\u5728\u540e\u7eed\u6d3b\u52a8\u4e2d\u8fdb\u884c\u6539\u8fdb\u7684\u3002<\/p>\n\n\n\n
Start\uff08\u9700\u8981\u5f00\u59cb\u7684\uff09\uff1a<\/strong>\u54ea\u4e9b\u73af\u8282\u5728\u672c\u6b21\u6d3b\u52a8\u4e2d\u6ca1\u6709\u5b9e\u65bd\uff0c\u800c\u540e\u7eed\u9700\u8981\u5f00\u59cb\u505a\u7684\u3002<\/p>\n\n\n\n
Stop\uff08\u9700\u8981\u505c\u6b62\u7684\uff09\uff1a<\/strong>\u54ea\u4e9b\u884c\u4e3a\u662f\u5bf9\u6d3b\u52a8\u4e0d\u5229\u7684\uff0c\u9700\u8981\u505c\u6b62\u7684\u3002<\/p>\n\n\n\n
6.<\/strong><\/p>\n\n\n\n
SWOT\u5206\u6790<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4f01\u4e1a\u6218\u7565\u5236\u5b9a \u7ade\u4e89\u5bf9\u624b\u5206\u6790<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u7ba1\u7406\u5b66\u6559\u6388 \u97e6\u91cc\u514b<\/p>\n\n\n\n
SWOT\u5206\u6790\u6cd5\u662f\u7528\u6765\u786e\u5b9a\u4f01\u4e1a\u81ea\u8eab<\/strong>\u7684\u7ade\u4e89\u4f18\u52bf\u3001\u52a3\u52bf\uff0c\u5916\u90e8\u5e02\u573a<\/strong>\u7684\u673a\u4f1a<\/strong>\u548c\u5a01\u80c1<\/strong>\u3002<\/p>\n\n\n\n
\u4ece\u800c\u5c06\u516c\u53f8\u7684\u6218\u7565\u4e0e\u516c\u53f8\u5185\u90e8\u8d44\u6e90\u3001\u5916\u90e8\u73af\u5883\u6709\u673a\u5730\u7ed3\u5408\u8d77\u6765\u7684\u4e00\u79cd\u79d1\u5b66\u7684\u5206\u6790\u65b9\u6cd5\u3002<\/p>\n\n\n\n
7.<\/strong><\/p>\n\n\n\n
STP<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4f01\u4e1a\u8425\u9500\u6218\u7565<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u6e29\u5fb7\u5c14\u00b7\u53f2\u5bc6\u65af<\/p>\n\n\n\n
STP\u76ee\u6807\u5e02\u573a\u8425\u9500\u7531S\u5e02\u573a\u7ec6\u5206\uff08Segmenting\uff09\u3001T\u76ee\u6807\u5e02\u573a\uff08Targeting\uff09\u548cP\u5e02\u573a\u5b9a\u4f4d\uff08Positioning\uff09\u6784\u6210\u3002<\/p>\n\n\n\n
\u5e02\u573a\u7ec6\u5206\uff1a<\/strong>\u4ee5\u987e\u5ba2\u9700\u6c42\u5dee\u5f02\u7c7b\u578b\uff0c\u5c06\u5e02\u573a\u4e2d\u67d0\u4ea7\u54c1\/\u670d\u52a1\u8fdb\u884c\u7ec6\u5206\u3002<\/p>\n\n\n\n
\u76ee\u6807\u5e02\u573a\uff1a<\/strong>\u6839\u636e\u5e02\u573a\u7ec6\u5206\uff0c\u786e\u8ba4\u4ea7\u54c1\/\u670d\u52a1\u60f3\u8fdb\u5165\u7684\u4e00\u4e2a\u6216\u591a\u4e2a\u7ec6\u5206\u5e02\u573a\u3002<\/p>\n\n\n\n
\u5e02\u573a\u5b9a\u4f4d\uff1a<\/strong>\u6839\u636e\u4ea7\u54c1\/\u670d\u52a1\u7684\u5173\u952e\u7279\u5f81\u53ca\u5356\u70b9\u8fdb\u884c\u5305\u88c5\uff0c\u786e\u8ba4\u81ea\u5df1\u7684\u4ea7\u54c1\/\u670d\u52a1\u5728\u5e02\u573a\u4e0a\u7684\u7ade\u4e89\u5730\u4f4d\u3002<\/p>\n\n\n\n
STP\u9002\u5408\u4f01\u4e1a\u5728\u4e86\u89e3\u5185\u5916\u90e8\u73af\u5883\u53ca\u4f18\u52a3\u52bf\u7684\u60c5\u51b5\u4e0b\uff0c\u4f9d\u636e\u81ea\u8eab\u60c5\u51b5\u9488\u5bf9\u6027\u53bb\u505a\u7ec6\u5316\u4e1a\u52a1\u7684\u7cbe\u51c6\u51b3\u7b56\u3002<\/p>\n\n\n\n
8.<\/strong><\/p>\n\n\n\n
OIIC<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u65b9\u6848\u64b0\u5199 \u5ba2\u6237\u6c9f\u901a<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1aSAATCHI & SAATCHI<\/p>\n\n\n\n
\u7406\u8bba\u5168\u79f0\uff1aO\u4e28Objective \u76ee\u6807\uff0cI\u4e28Issue \u969c\u788d\uff0cI\u4e28Insight \u6d1e\u5bdf\uff0cC\u4e28Challenge \uff08\u5e94\u5bf9\u6311\u6218\u7684\uff09\u89e3\u51b3\u65b9\u6848<\/p>\n\n\n\n
\u5728\u5199\u65b9\u6848\u7684\u65f6\uff0c\u9996\u5148\u8981\u660e\u767d\u5ba2\u6237\u7684\u751f\u610f\u76ee\u6807<\/strong>\u662f\u4ec0\u4e48\uff1f\u4e3a\u4e86\u8fbe\u6210\u8fd9\u4e2a\u76ee\u6807\uff0c\u76ee\u524d\u9762\u4e34\u7684\u963b\u788d<\/strong>\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n
\u9488\u5bf9\u8fd9\u4e2a\u969c\u788d\uff0c\u6211\u4eec\u5bf9\u6d88\u8d39\u8005\u8fdb\u884c\u6d1e\u5bdf<\/strong>\uff0c\u627e\u5230\u548c\u6d88\u8d39\u8005\u6c9f\u901a\u7684\u6838\u5fc3\u65b9\u5411<\/strong>\u3002<\/p>\n\n\n\n
\u57fa\u4e8e\u6b64\uff0c\u627e\u5230\u6e05\u9664\u6d88\u8d39\u8005\u969c\u788d\u6211\u4eec\u7684Action<\/strong>\u662f\u4ec0\u4e48\uff1f\u800c\u8fd9\u4e2aAction\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u6311\u6218\u3002<\/p>\n\n\n\n
9.<\/strong><\/p>\n\n\n\n
4P\u8425\u9500\u7406\u8bba<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u5546\u4e1a\u6a21\u5f0f <\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2<\/p>\n\n\n\n
\u8425\u9500\u4ee5\u4ea7\u54c1\uff08Product\uff09<\/strong>\u4e3a\u6838\u5fc3\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u662f\u4ea7\u54c1\u7684\u4f7f\u7528\u4ef7\u503c\u3002\u8fd9\u4e2a\u4ea7\u54c1\u5e94\u8be5\u5356\u591a\u5c11\u94b1\uff08\u4ef7\u683c Price\uff09<\/strong>\uff1f\u5728\u54ea\u91cc\u5356\uff1f\uff08\u6e20\u9053 Place\uff09<\/strong>\u7528\u4ec0\u4e48\u6837\u7684\u4fc3\u9500\/\u63a8\u5e7f\uff08Promotion\uff09<\/strong>\u65b9\u5f0f\uff0c\u4ee5\u6b64\u6784\u6210\u8425\u9500\u7684\u95ed\u73af\u3002<\/p>\n\n\n\n
10.<\/strong><\/p>\n\n\n\n
4C\u8425\u9500\u7406\u8bba<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u5546\u4e1a\u6a21\u5f0f <\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a1990\u5e74 \u7f8e\u56fd\u5b66\u8005\u7f57\u4f2f\u7279\u00b7\u52b3\u7279\u670b<\/p>\n\n\n\n
\u968f\u7740\u7ade\u4e89\u7684\u4e0d\u65ad\u52a0\u5267\uff0c\u5f53\u4ea7\u54c1\u4f9b\u8fc7\u4e8e\u6c42\u65f6\uff0c\u4f01\u4e1a\u5e94\u8be5\u4ece\u4ea7\u54c1\u672c\u4f4d\u8f6c\u79fb\u5230\u6d88\u8d39\u8005\u672c\u4f4d\u3002<\/strong><\/p>\n\n\n\n
\u5373\u4ece\u4ea7\u54c1\uff08Production\uff09\u5411\u987e\u5ba2<\/strong>\uff08Consumer\uff09\u8f6c\u53d8\uff0c\u4ef7\u683c\uff08Price\uff09\u5411\u6210\u672c<\/strong>\uff08Cost\uff09\u8f6c\u53d8\uff0c\u5206\u9500\u6e20\u9053\uff08Place\uff09\u5411\u4fbf\u5229<\/strong>\uff08Convenience\uff09\u8f6c\u53d8\uff0c\u4fc3\u9500\uff08Promotion\uff09\u5411\u6c9f\u901a<\/strong>\uff08Communication\uff09\u8f6c\u53d8\u3002<\/p>\n\n\n\n
\u4f01\u4e1a\u9996\u5148\u8981\u4ee5\u6d88\u8d39\u8005\u9700\u6c42\u4e3a\u59cb\uff0c\u751f\u4ea7\u51fa\u8ba9\u987e\u5ba2\u6ee1\u610f<\/strong>\u7684\u4ea7\u54c1\uff0c\u540c\u65f6\u964d\u4f4e\u6d88\u8d39\u8005\u8d2d\u4e70\u6210\u672c<\/strong>\u3002<\/p>\n\n\n\n
\u5728\u6d88\u8d39\u8005\u83b7\u53d6\u4ea7\u54c1\u65f6\uff0c\u8fd8\u8981\u8003\u8651\u5230\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u4fbf\u5229\u6027<\/strong>\uff0c\u800c\u4e0d\u662f\u4ece\u4f01\u4e1a\u7684\u5c42\u9762\u8003\u8651\u5206\u9500\u6e20\u9053\uff0c\u6700\u540e\u8fd8\u8981\u4ee5\u6d88\u8d39\u8005\u4e3a\u6838\u5fc3\u8fdb\u884c\u6709\u6548\u7684\u6c9f\u901a<\/strong>\uff0c\u5e76\u6ce8\u91cd\u6d88\u8d39\u8005\u7684\u53cd\u9988<\/strong>\u3002<\/p>\n\n\n\n
11.<\/strong><\/p>\n\n\n\n
AISAS<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\u6a21\u5f0f <\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u7535\u901a<\/p>\n\n\n\n
AISAS\u6a21\u5f0f\u662f\u7535\u901a\u516c\u53f8\u9488\u5bf9\u4e92\u8054\u7f51\u5bfc\u81f4\u4f20\u7edf\u8d2d\u7269\u884c\u4e3a\u53d8\u5316\uff0c\u6240\u603b\u7ed3\u51fa\u6765\u7684\u4e00\u79cd\u65b0\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\u6a21\u5f0f<\/strong>\u3002\u800c\u8fd9\u79cd\u6a21\u5f0f\u5728\u793e\u4ea4\u7f51\u7edc\u4e2d\u5f97\u5230\u8f83\u597d\u4f53\u73b0\uff0c\u5e76\u5f62\u6210\u95ed\u73af\u3002<\/p>\n\n\n\n
\u670b\u53cb\u5206\u4eab\u7684\u5546\u54c1\u5185\u5bb9\u4f1a\u5f15\u8d77\u7528\u6237\u7684\u6ce8\u610f\uff08Attention\uff09<\/strong>\uff0c\u7136\u540e\u6fc0\u53d1\u7528\u6237\u7684\u5174\u8da3\uff08Interest\uff09<\/strong>\uff0c\u5e76\u4e14\u5bf9\u8fd9\u4e2a\u5546\u54c1\u8fdb\u884c\u641c\u7d22\uff08Search\uff09<\/strong>\uff0c\u6700\u7ec8\u5bfc\u81f4\u8d2d\u4e70\u884c\u4e3a\uff08Action\uff09<\/strong>\u7684\u4ea7\u751f\uff0c\u8d2d\u4e70\u6210\u529f\u540e\u518d\u5206\u4eab\uff08Share\uff09<\/strong>\u7ed9\u81ea\u5df1\u7684\u670b\u53cb\uff0c\u95ed\u73af\u5b8c\u6210\u3002<\/p>\n\n\n\n
12.<\/strong><\/p>\n\n\n\n
3C\u6218\u7565\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4f01\u4e1a\u7ecf\u8425\u6218\u7565<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u5927\u524d\u7814\u4e00<\/p>\n\n\n\n
3C\u6218\u7565\u6a21\u578b<\/strong>\uff0c\u7531\u7ba1\u7406\u5b66\u5bb6\u5927\u524d\u7814\u4e00\u63d0\u51fa\uff0c\u4ed6\u8ba4\u4e3a\u5728\u5236\u5b9a\u4efb\u4f55\u8425\u9500\u6218\u7565\u65f6\uff0c\u90fd\u5fc5\u987b\u8003\u8651\u8fd9\u4e09\u4e2a\u56e0\u7d20\uff1a\u987e\u5ba2\u9700\u6c42\uff0c\u7ade\u4e89\u5bf9\u624b\u60c5\u51b5\uff0c\u516c\u53f8\u81ea\u8eab\u80fd\u529b\u6216\u8d44\u6e90\u3002<\/strong><\/p>\n\n\n\n
\u6218\u7565<\/strong>\uff0c\u672c\u8d28\u4e0a\u5c31\u662f\u4e00\u4e2a\u516c\u53f8\u7684\u80fd\u529b\u53ef\u4ee5\u6709\u6548\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\uff0c\u5e76\u4e14\u8ba9\u5176\u81ea\u8eab\u6709\u6548\u5730\u533a\u5206\u4e8e\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n
\u516c\u53f8\u987e\u5ba2\uff08Customer\uff09\uff1a<\/strong>\u5ba2\u6237\u662f\u8c01\uff1f\u4ed6\u4eec\u60f3\u8981\u7684\u4ea7\u54c1\u662f\u600e\u4e48\u6837\u7684\uff1f\u8fd9\u4e2a\u5e02\u573a\u7684\u89c4\u6a21\u6709\u591a\u5927\uff1f\u5229\u6da6\u60c5\u51b5\u600e\u4e48\u6837\uff1f\u5728\u4ec0\u4e48\u6e20\u9053\u53ef\u4ee5\u63a5\u89e6\u5230\u5ba2\u6237\uff1f<\/p>\n\n\n\n
\u7ade\u4e89\u5bf9\u624b\uff08Competition\uff09\uff1a<\/strong>\u9996\u5148\u5206\u6790\u5bf9\u624b\u7684\u73b0\u72b6\u7ade\u4e89\u5bf9\u624b\u6210\u529f\u8981\u7d20\uff0c\u4e5f\u5c31\u662fKey successful fact<\/a><\/span>or\uff0c\u5206\u6790\u6f5c\u5728\u7ade\u4e89\u8005\u4f1a\u5bf9\u5e02\u573a\u9020\u6210\u4ec0\u4e48\u5f71\u54cd\uff1f<\/p>\n\n\n\n
\u5929\u65f6 \u5730\u5229 \u4eba\u548c<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u65b9\u6848\u64b0\u5199 \u804c\u4e1a\u89c4\u5212 \u5546\u4e1a\u601d\u8003<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u300a\u5b59\u5b50\u5175\u6cd5\u300b\u6f14\u53d8<\/p>\n\n\n\n
\u5728\u505a\u4efb\u4f55\u4f01\u4e1a\u6218\u7565\u65f6\uff0c\u90fd\u9700\u8981\u8003\u8651\u5929\u65f6<\/strong>\uff08\u5e02\u573a\u9762\u5bf9\u7684\u5927\u73af\u5883\uff09\uff0c\u4e0d\u80fd\u9006\u5929\u800c\u884c\u3002<\/p>\n\n\n\n
\u5730\u5229<\/strong>\uff08\u4f01\u4e1a\u81ea\u8eab\u80fd\u529b\uff09\uff0c\u6211\u65b9\u662f\u5426\u6709\u5360\u636e\u5730\u52bf\u4f18\u52bf\u3002<\/p>\n\n\n\n
\u4eba\u548c<\/strong>\uff08\u6d88\u8d39\u8005\u9700\u6c42\uff09\uff0c\u6211\u4eec\u505a\u51fa\u6765\u7684\u4ea7\u54c1\u662f\u5426\u53ef\u5f97\u4eba\u5fc3\u3002<\/p>\n\n\n\n
14.<\/strong><\/p>\n\n\n\n
PEST<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u516c\u53f8\u6218\u7565\u89c4\u5212 \u5e02\u573a\u89c4\u5212 \u4ea7\u54c1\u7ecf\u8425\u53d1\u5c55 \u7814\u7a76\u62a5\u544a\u64b0\u5199<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
PEST\u5206\u6790\u662f\u6218\u7565\u54a8\u8be2<\/strong>\u987e\u95ee\u7528\u6765\u5e2e\u52a9\u4f01\u4e1a\u68c0\u9a8c\u5176\u5916\u90e8\u5b8f\u89c2\u73af\u5883\u7684\u4e00\u79cd\u65b9\u6cd5\u3002\u662f\u6307\u5b8f\u89c2\u73af\u5883\u7684\u5206\u6790\uff0c\u5b8f\u89c2\u73af\u5883\u53c8\u79f0\u4e00\u822c\u73af\u5883\uff0c\u662f\u6307\u5f71\u54cd\u4e00\u5207\u884c\u4e1a\u548c\u4f01\u4e1a\u7684\u5404\u79cd\u5b8f\u89c2\u529b\u91cf\u3002<\/p>\n\n\n\n
\u653f\u6cbb\u56e0\u7d20\uff08Politics\uff09\uff1a<\/strong>\u6709\u653f\u6cbb\u5236\u5ea6\u3001\u653f\u5e9c\u653f\u7b56\u3001\u56fd\u5bb6\u7684\u4ea7\u4e1a\u653f\u7b56\u3001\u76f8\u5173\u6cd5\u5f8b\u53ca\u6cd5\u89c4\u7b49\u3002<\/p>\n\n\n\n
\u7ecf\u6d4e\u56e0\u7d20\uff08Economy\uff09\uff1a<\/strong>\u6709\u7ecf\u6d4e\u53d1\u5c55\u6c34\u5e73\u3001\u89c4\u6a21\u3001\u589e\u957f\u7387\u3001\u653f\u5e9c\u6536\u652f\u3001\u901a\u8d27\u81a8\u80c0\u7387\u7b49\u3002<\/p>\n\n\n\n
\u793e\u4f1a\u56e0\u7d20\uff08Society\uff09\uff1a<\/strong>\u6709\u4eba\u53e3\u3001\u4ef7\u503c\u89c2\u5ff5\u3001\u9053\u5fb7\u6c34\u5e73\u7b49\u3002<\/p>\n\n\n\n
\u6280\u672f\u56e0\u7d20\uff08Technology\uff09\uff1a<\/strong>\u6709\u9ad8\u65b0\u6280\u672f\u3001\u5de5\u827a\u6280\u672f\u548c\u57fa\u7840\u7814\u7a76\u7684\u7a81\u7834\u6027\u8fdb\u5c55\u3002<\/p>\n\n\n\n
15.<\/strong><\/p>\n\n\n\n
OKR<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4f01\u4e1a\u76ee\u6807\u7ba1\u7406 \u4e2a\u4eba\u76ee\u6807\u7ba1\u7406 <\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u82f1\u7279\u5c14<\/p>\n\n\n\n
\u7406\u8bba\u5168\u79f0\uff1aObjectives and Key Results<\/p>\n\n\n\n
\u5f88\u591a\u5927\u4f01\u4e1a\u90fd\u5728\u7528\uff0c\u6bd4\u5982\u963f\u91cc\uff0c\u4e3b\u8981\u662f\u4e3a\u4e86\u6e05\u6670\u76ee\u6807\uff0c\u4ee5\u53ca\u5982\u4f55\u66f4\u597d\u5730\u5b9e\u73b0\u76ee\u6807<\/strong>\uff0c\u5404\u4e2a\u5c42\u7ea7\u4e4b\u95f4\u5982\u4f55\u6709\u6548\u6267\u884c\u4e0b\u53bb\u3002<\/p>\n\n\n\n
\u901a\u8fc7O\uff08Objectives \u76ee\u6807\uff09<\/strong>\u6765\u8fdb\u884c\u62c6\u5206\u51faKR\uff08Key Results \u5173\u952e\u7ed3\u679c\uff09<\/strong>\uff0c\u4e0b\u4e00\u7ea7\u7684O\u662f\u4e0a\u4e00\u7ea7\u7684KR\uff0c\u6700\u7ec8\u4fdd\u8bc1\u5927\u5bb6\u76ee\u6807\u65b9\u5411\u7684\u7edf\u4e00\u3002<\/p>\n\n\n\n
16.<\/strong><\/p>\n\n\n\n
HBG\u5927\u6e17\u900f<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u8425\u9500 <\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1aBryon Sharp\u6559\u6388<\/p>\n\n\n\n
\u7406\u8bba\u5168\u79f0\uff1aHow Brands Grow<\/p>\n\n\n\n
HBG\u63ed\u793a\u4e86\u7528\u6237\u8d2d\u4e70<\/strong>\u548c\u9500\u552e\u589e\u957f<\/strong>\u7684\u6a21\u5f0f\u3002\u8fd9\u79cd\u6a21\u5f0f\u53ef\u4ee5\u8868\u8fbe\u4e3a\u4e00\u4e2a\u516c\u5f0f\uff1a\u54c1\u724c\u589e\u957f=\u6e17\u900f\u7387 X \u60f3\u5f97\u8d77 X \u4e70\u5f97\u5230<\/strong>\uff0c\u5373\u5927\u54c1\u724c\u3001\u5927\u5a92\u4f53\u3001\u5927\u6e20\u9053\u3002<\/p>\n\n\n\n
\u4e5f\u5c31\u662f\u8bf4\uff0c\u60f3\u8981\u5b9e\u73b0\u54c1\u724c\u589e\u957f<\/strong>\uff0c\u9996\u5148\u8981\u63d0\u9ad8\u4ea7\u54c1\u7684\u6e17\u900f\u7387\uff0c\u7136\u540e\u8981\u8ba9\u6d88\u8d39\u8005\u5728\u4ea7\u751f\u9700\u6c42\u7684\u65f6\u5019\u60f3\u5f97\u5230\u4f60\uff0c\u4e4b\u540e\u4ea7\u751f\u8d2d\u4e70\u6b32\u671b\uff0c\u8fd8\u8981\u80fd\u4e70\u5f97\u5230\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n
17.<\/strong><\/p>\n\n\n\n
AIPL<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u4eba\u7fa4\u8d44\u4ea7\u5b9a\u91cf\u5316 \u94fe\u8def\u5316\u8fd0\u8425<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u963f\u91cc<\/p>\n\n\n\n
\u7406\u8bba\u5168\u79f0\uff1aA\u4e28\u8ba4\u77e5 Awareness\uff0cI\u4e28\u5174\u8da3 Interest\uff0cP\u4e28\u8d2d\u4e70 Purchase\uff0cL\u4e28\u5fe0\u8bdaLoyalty<\/p>\n\n\n\n
AIPL\u6a21\u578b\u662f\u6765\u6e90\u4e8e\u7f8e\u56fd\u7684\u4e00\u4e2a\u8425\u9500\u6a21\u578b<\/a><\/span>\uff0cAIPL\u7684\u610f\u601d\u5206\u522b\u662f\u8ba4\u77e5\u3001\u5174\u8da3\u3001\u8d2d\u4e70\u548c\u5fe0\u8bda\uff0c\u5c31\u662f\u7528\u6237\u4ece\u770b\u5230\u4f60<\/strong>\uff08\u66dd\u5149\uff0c\u70b9\u51fb\uff0c\u6d4f\u89c8\uff09\uff0c\u503e\u5411\u4f60<\/strong>\uff08\u5173\u6ce8\uff0c\u4e92\u52a8\uff0c\u641c\u7d22\uff0c\u6536\u85cf\uff0c\u52a0\u8d2d\uff09\uff0c\u8d2d\u4e70\u4f60<\/strong>\uff08\u652f\u4ed8\u4e0b\u5355\uff09\uff0c\u5fe0\u4e8e\u4f60<\/strong>\uff08\u6b63\u5411\u8bc4\u8bba\uff0c\u91cd\u590d\u8d2d\u4e70\uff09\u3002<\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u6d88\u8d39\u8005\u8d44\u4ea7\u7ba1\u7406<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u963f\u91cc<\/p>\n\n\n\n
\u7406\u8bba\u5168\u79f0\uff1aF\u4e28Fertility\uff0cA\u4e28Advancing\uff0cS\u4e28Superiority\uff0cT\u4e28Thriving<\/p>\n\n\n\n
FAST\u6307\u6807\u4f53\u4ee5\u4eba\u7fa4\u7ef4\u5ea6\u7684\u6e17\u900f<\/strong>\u6765\u8861\u91cf\u751f\u610f\u7684\u957f\u671f\u5065\u5eb7\uff0c\u80fd\u591f\u66f4\u52a0\u51c6\u786e\u7684\u8861\u91cf\u54c1\u724c\u8425\u9500\u8fd0\u8425\u6548\u7387\u3002<\/p>\n\n\n\n
\u540c\u65f6FAST\u4e5f\u5c06\u54c1\u724c\u8fd0\u8425\u7684\u89c6\u89d2\u4ece\u4e00\u65f6\u7684GMV\u62c9\u5411\u4e86\u5bf9\u54c1\u724c\u4ef7\u503c\u5065\u5eb7\u3001\u6301\u4e45\u7684\u7ef4\u62a4\u3002<\/strong><\/p>\n\n\n\n
19.<\/strong><\/p>\n\n\n\n
GROW<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u5927\u5feb\u6d88\u884c\u4e1a\u54c1\u7c7b\u6709\u7684\u653e\u77e2\u7684\u589e\u957f\u6a21\u578b<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u963f\u91cc<\/p>\n\n\n\n
GROW<\/strong>\u5c06\u54c1\u724c\u7684GMV\u5b8c\u6574\u589e\u91cf\u62c6\u5206\u4e3a\u6e17\u900f\u529b(Gain)<\/strong>\u3001\u590d\u8d2d\u529b(Retain)<\/strong>\u548c\u4ef7\u683c\u529b(bOOst)<\/strong>\u4e09\u5927\u589e\u957f\u56e0\u5b50\u3002\u6bcf\u4e2a\u56e0\u5b50\u9a71\u52a8\u7684\u589e\u91cfGMV\u7edd\u5bf9\u503c\u5373\u4e3a\u54c1\u724c\u7684\u6307\u6807\u5206\u503c\u3002 \u968f\u7740\u65b0\u54c1\u65e5\u76ca\u6210\u4e3a\u54c1\u724c\u589e\u957f\u7684\u5f15\u7206\u70b9\uff0c\u65b0\u54c1\u529b(Widen)<\/strong>\u4e5f\u88ab\u4f5c\u4e3a\u8861\u91cf\u54c1\u724c\u589e\u957f\u80fd\u529b\u7684\u91cd\u8981\u6307\u6807\u3002<\/p>\n\n\n\n
\u6b64\u5916\uff0c \u8be5\u6307\u6807\u8fd8\u53ef\u7ec6\u5316\u5230\u4e0d\u540c\u7b56\u7565\u4eba\u7fa4\u7684\u7ef4\u5ea6\uff0c\u4ece\u91cd\u70b9\u4eba\u7fa4\u9897\u7c92\u5ea6\u63a2\u7a76\u54c1\u724c\u8868\u73b0\u4e0e\u589e\u957f\u6f5c\u529b<\/p>\n\n\n\n
\u6e17\u900f\u529b (Gain)\uff1a<\/strong>\u6e17\u900f\u63d0\u5347(\u6d88\u8d39\u8005\u62c9\u65b0)\u63d0\u5347\u5e26\u6765\u7684GMV\u589e\u91cf\u3002\u6e17\u900f\u529b(G)\u53ef\u62c6\u5206\u4e3a\u73b0\u6709\u7c7b\u76ee\u6e17 \u900f\u63d0\u5347\u548c\u7c7b\u76ee\u62d3\u5c55\u6e17\u900f\u63d0\u5347<\/p>\n\n\n\n
\u590d\u8d2d\u529b (Retain)\uff1a<\/strong>\u6d88\u8d39\u9891\u6b21\u589e\u52a0\u5e26\u6765\u7684GMV\u589e\u91cf\u3002\u590d\u8d2d\u529b(R)\u53ef\u6309\u7167\u65b0\u8001\u5ba2\u89c6\u89d2\u8fdb\u4e00\u6b65\u7ec6\u5316\u3002\u5bf9 \u4e8e\u6bcd\u5a74\u3001\u5ba0\u7269\u98df\u54c1\u7b49\u5fe0\u8bda\u54c1\u7c7b\uff0c\u590d\u8d2d\u529b(R)\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n
\u4ef7\u683c\u529b (bOOst)\uff1a<\/strong>\u8d2d\u4e70\u4ef7\u683c\u5347\u7ea7\u5e26\u6765\u7684GMV\u589e\u91cf\u3002\u4ef7\u683c\u529b(O)\u53ef\u6309\u7167\u65b0\u8001\u5ba2\u89c6\u89d2\u8fdb\u4e00\u6b65\u7ec6\u5316\u3002\u9488 \u5bf9\u7f8e\u5986\u3001\u4e2a\u62a4\u7b49\u6d88\u8d39\u5347\u7ea7\u8d8b\u52bf\u660e\u663e\u7684\u54c1\u7c7b\uff0c\u5c24\u5176\u662f\u5176\u4e2d\u7cbe\u81f4\u5988\u5988\u3001\u8d44\u6df1\u4e2d\u4ea7\u7b49\u5347\u7ea7\u5fc3\u667a\u8f83\u5f3a\u7684\u4eba\u7fa4\uff0c \u4ef7\u683c\u529b(O)\u91cd\u8981\u6027\u63d0\u5347\u3002<\/p>\n\n\n\n
\u65b0\u54c1\u529b (Widen)\uff1a<\/strong>\u975eGMV\u589e\u91cf\u6307\u6807\uff0c\u901a\u8fc7\u591a\u4e2a\u7ef4\u5ea6\u6307\u6807\u7efc\u5408\u8bc4\u4f30\u65b0\u54c1\u6548\u80fd\uff0c\u5305\u62ec\u65b0\u54c1\u5bf9\u65b0\u5ba2\u548cGMV \u7684\u8d21\u732e\u529b(\u65b0\u5ba2\u4eba\u6570\u5360\u6bd4\u53caGMV\u8d21\u732e\u5360\u6bd4)\u3001\u65b0\u54c1\u7684\u7206\u53d1\u529b(\u521d\u6b21\u4e0a\u65b0\u671f\u95f4\u7684GMV\u8868\u73b0)\u548c\u4e0a\u65b0 \u654f\u6377\u5ea6(\u4e0a\u65b0\u9891\u6b21)\u3002<\/p>\n\n\n\n
20.<\/strong><\/p>\n\n\n\n
RFM<\/strong><\/p>\n\n\n\n
\uff08\u56fe\u7247\u6765\u6e90\u4e92\u8054\u7f51\uff09<\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u8861\u91cf\u7528\u6237\u4ef7\u503c<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u7f8e\u56fd\u6570\u636e\u5e93\u8425\u9500\u7814\u7a76\u6240 Arthur Hughes<\/p>\n\n\n\n
RFM<\/strong>\u662f\u8861\u91cf\u7528\u6237\u4ef7\u503c<\/strong>\u5e38\u7528\u7684\u5de5\u5177\uff0cR(Recency)\u8868\u793a\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u4ea4\u6613\u4e0e\u5f53\u524d\u65f6\u95f4\u7684\u95f4\u9694\uff0cF(Frequency)\u8868\u793a\u5ba2\u6237\u7684\u4ea4\u6613\u9891\u7387\uff0cM (Monetary)\u8868\u793a\u5ba2\u6237\u7684\u4ea4\u6613\u91d1\u989d\u3002<\/p>\n\n\n\n
\u4ee5\u8fd9\u4e09\u4e2a\u6307\u6807\u4e3a\u57fa\u7840\uff0c\u53ef\u5c06\u7528\u6237\u5206\u4e3a\u516b\u5927\u5ba2\u6237\u7c7b\u578b\uff0c\u6839\u636e\u4e0d\u540c\u7684\u5ba2\u6237\u7c7b\u578b\u91c7\u53d6\u76f8\u5e94\u7684\u63aa\u65bd\uff0c\u4fc3\u8fdb\u4f01\u4e1a\u51b3\u7b56\u3002<\/p>\n\n\n\n
\u91cd\u8981\u4ef7\u503c\u5ba2\u6237\uff1a<\/strong>\u6700\u8fd1\u4ea4\u6613\u65f6\u95f4\u8fd1\u3001\u4ea4\u6613\u9891\u7387\u548c\u4ea4\u6613\u91d1\u989d\u9ad8\uff0c\u7b80\u79f0\u201c\u4e24\u9ad8\u4e00\u8fd1\u201d\uff0c\u80af\u5b9a\u662f\u4f18\u8d28\u5ba2\u6237\u3002<\/p>\n\n\n\n
\u91cd\u8981\u53d1\u5c55\u5ba2\u6237\uff1a<\/strong>\u6700\u8fd1\u4ea4\u6613\u65f6\u95f4\u8fd1\uff0c\u4ea4\u6613\u91d1\u989d\u9ad8\uff0c\u4f46\u4ea4\u6613\u6b21\u6570\u5c11\uff0c\u4f46\u4e0d\u592a\u6d3b\u8dc3\uff0c\u5fe0\u8bda\u5ea6\u4e0d\u9ad8\uff0c\u9700\u8981\u901a\u8fc7\u76f8\u5173\u6fc0\u52b1\uff0c\u63d0\u9ad8\u5176\u8d2d\u4e70\u9891\u7387\u3002<\/p>\n\n\n\n
\u91cd\u8981\u4fdd\u6301\u5ba2\u6237\uff1a<\/strong>\u4ea4\u6613\u91d1\u989d\u548c\u4ea4\u6613\u9891\u6b21\u90fd\u5f88\u9ad8\uff0c\u4f46\u6700\u8fd1\u4e00\u6b21\u4ea4\u6613\u65f6\u95f4\u8fdc\uff0c\u662f\u4e2a\u5f88\u957f\u65f6\u95f4\u6ca1\u6765\u7684\u5fe0\u5b9e\u5ba2\u6237\uff0c\u9700\u8981\u4e3b\u52a8\u548c\u5ba2\u6237\u4e92\u52a8\uff0c\u53ca\u65f6\u5524\u56de\u3002<\/p>\n\n\n\n
\u91cd\u8981\u633d\u7559\u5ba2\u6237\uff1a<\/strong>\u4ea4\u6613\u91d1\u989d\u9ad8\uff0c\u4f46\u6700\u8fd1\u4ea4\u6613\u65f6\u95f4\u8fdc\u3001\u4ea4\u6613\u9891\u6b21\u4f4e\uff0c\u8bf4\u660e\u5176\u6d88\u8d39\u529b\u8f83\u9ad8\uff0c\u662f\u6f5c\u5728\u7684\u4ef7\u503c\u5ba2\u6237\uff0c\u9700\u8981\u91cd\u70b9\u7ef4\u6301\u3002<\/p>\n\n\n\n
\u4e00\u822c\u4ef7\u503c\u5ba2\u6237\uff1a<\/strong>\u6700\u8fd1\u4ea4\u6613\u65f6\u95f4\u8fd1\u3001\u4ea4\u6613\u9891\u6b21\u4e5f\u9ad8\uff0c\u552f\u72ec\u4ea4\u6613\u91d1\u989d\u5c0f\uff0c\u5c5e\u4e8e\u4f4e\u5ba2\u5355\u4ef7\u7fa4\u4f53\u3002\u5206\u4e3a\u4e24\u79cd\u60c5\u51b5\uff0c\u4e00\u79cd\u662f\u4f4e\u4ef7\u9ad8\u5229\u6da6\u4ea7\u54c1\uff0c\u4e5f\u53ef\u9002\u5f53\u7ef4\u6301\u53ca\u53d1\u5c55\u3002\u53e6\u4e00\u79cd\u662f\u4f4e\u4ef7\u4f4e\u5229\u6da6\u751a\u81f3\u6301\u5e73\uff0c\u6b64\u65f6\u4e0d\u9700\u8981\u989d\u5916\u6295\u8d44\u5927\u91cf\u9884\u7b97\u7ef4\u6301\u3002<\/p>\n\n\n\n
\u4e00\u822c\u53d1\u5c55\u5ba2\u6237\uff1a<\/strong>\u6700\u8fd1\u4ea4\u6613\u65f6\u95f4\u8fd1\uff0c\u4f46\u4ea4\u6613\u9891\u6b21\u548c\u4ea4\u6613\u91d1\u989d\u5c0f\uff0c\u8bf4\u660e\u5c5e\u4e8e\u610f\u5411\u7528\u6237\uff0c\u6709\u63a8\u5e7f\u4ef7\u503c\uff0c\u4ee5\u6b64\u63d0\u9ad8\u4ea4\u6613\u9891\u6b21\u548c\u4ea4\u6613\u91d1\u989d\u3002<\/p>\n\n\n\n
\u4e00\u822c\u4fdd\u6301\u5ba2\u6237\uff1a<\/strong>\u4ea4\u6613\u6b21\u6570\u591a\uff0c\u4f46\u662f\u8d21\u732e\u4e0d\u5927\uff0c\u4e00\u822c\u7ef4\u6301\u5373\u53ef\u3002<\/p>\n\n\n\n
\u4e00\u822c\u633d\u7559\u5ba2\u6237\uff1a<\/strong>\u6700\u8fd1\u4ea4\u6613\u65f6\u95f4\u8fdc\u3001\u4ea4\u6613\u9891\u6b21\u548c\u4ea4\u6613\u91d1\u989d\u4e5f\u90fd\u5f88\u5c0f\uff0c\u8d21\u732e\u5ea6\u6700\u5c0f\uff0c\u5982\u679c\u4e0d\u9700\u8981\u989d\u5916\u7684\u8fd0\u8425\u9884\u7b97\u548c\u7cbe\u529b\uff0c\u4e5f\u53ef\u9002\u5f53\u8fdb\u884c\u7ef4\u62a4\u3002<\/p>\n\n\n\n
21.<\/strong><\/p>\n\n\n\n
AARRR<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4e92\u8054\u7f51\u7528\u6237\u589e\u957f \u7528\u6237\u8f6c\u6362\u6f0f\u6597\u6a21\u578b<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u9488\u5bf9\u4ea7\u54c1\u548c\u7528\u6237\uff0c\u8bbe\u8ba1\u4e00\u5957\u53ef\u5faa\u73af\u88c2\u53d8\u7684\u4f53\u7cfb<\/strong>\uff0c\u8ba9\u7528\u6237\u770b\u5230\u5c31\u60f3\u6765\uff0c\u6765\u4e86\u5c31\u60f3\u7559\uff0c\u7559\u4e0b\u5c31\u60f3\u4ed8\u8d39\uff0c\u4ed8\u8d39\u540e\u8fd8\u60f3\u9080\u8bf7\u670b\u53cb\u3002<\/p>\n\n\n\n
\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09\uff1a<\/strong>\u7528\u6237\u5982\u4f55\u627e\u5230\u6211\u4eec\uff1f<\/p>\n\n\n\n
\u6fc0\u6d3b\u7528\u6237\uff08Activation\uff09\uff1a<\/strong>\u7528\u6237\u7684\u9996\u6b21\u4f53\u9a8c\u5982\u4f55\uff1f<\/p>\n\n\n\n
\u63d0\u9ad8\u7559\u5b58\uff08Retention\uff09\uff1a<\/strong>\u7528\u6237\u4f1a\u56de\u6765\u5417\uff1f<\/p>\n\n\n\n
\u589e\u52a0\u6536\u5165\uff08Revenue\uff09\uff1a<\/strong>\u5982\u4f55\u8d5a\u5230\u66f4\u591a\u94b1\uff1f<\/p>\n\n\n\n
\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff08Refer\uff09\uff1a<\/strong>\u7528\u6237\u4f1a\u544a\u8bc9\u5176\u4ed6\u4eba\u5417\uff1f<\/p>\n\n\n\n
22.<\/strong><\/p>\n\n\n\n
MVP<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4ea7\u54c1\u4e0a\u5e02<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u300a\u7cbe\u76ca\u521b\u4e1a\uff1a\u65b0\u521b\u4f01\u4e1a\u7684\u6210\u957f\u601d\u7ef4\u300b\u57c3\u91cc\u514b.\u83b1\u65af<\/p>\n\n\n\n
\u7406\u8bba\u5168\u79f0\uff1aMVP=Minimum Viable Product \u6700\u5c0f\u53ef\u884c\u6027\u4ea7\u54c1<\/p>\n\n\n\n
\u548c\u5e38\u89c4\u4ea7\u54c1\u4e0d\u540c\uff0cMVP\u66f4\u4fa7\u91cd\u4e8e\u5bf9\u672a\u77e5\u5e02\u573a<\/strong>\u7684\u52d8\u6d4b\uff0c\u7528\u6700\u5c0f\u7684\u4ee3\u4ef7<\/strong>\u6765\u9a8c\u8bc1\u5546\u4e1a\u7684\u53ef\u884c\u6027\u3002<\/p>\n\n\n\n
\u5148\u5411\u5e02\u573a\u63a8\u51fa\u6781\u7b80\u7684\u539f\u578b\u4ea7\u54c1\uff0c\u7136\u540e\u5728\u4e0d\u65ad\u5730\u8bd5\u9a8c\u548c\u5b66\u4e60\u4e2d\uff0c\u4ee5\u6700\u5c0f\u7684\u6210\u672c\u548c\u6709\u6548\u7684\u65b9\u5f0f\u9a8c\u8bc1\u4ea7\u54c1\u662f\u5426\u7b26\u5408\u7528\u6237\u9700\u6c42\uff0c\u7075\u6d3b\u8c03\u6574\u65b9\u5411\u3002<\/strong><\/p>\n\n\n\n
\u5982\u679c\u4ea7\u54c1\u4e0d\u7b26\u5408\u5e02\u573a\u9700\u6c42\uff0c\u6700\u597d\u80fd\u201c\u5feb\u901f\u5730\u5931\u8d25\u3001\u5ec9\u4ef7\u5730\u5931\u8d25\u201d<\/strong>\uff0c\u800c\u4e0d\u8981\u201c \u6602\u8d35\u5730\u5931\u8d25\u201d\u3002\u5982\u679c\u4ea7\u54c1\u88ab\u7528\u6237\u8ba4\u53ef\u4e5f\u5e94\u4e0d\u65ad\u8fed\u4ee3\u5347\u7ea7\uff0c\u6316\u6398\u7528\u6237\u9700\u6c42\uff0c\u8fed\u4ee3\u4f18\u5316\u4ea7\u54c1\u3002<\/p>\n\n\n\n
\u6700\u5c0f\u5316=\u964d\u4f4e\u8bd5\u9519\u6210\u672c\uff0c\u901f\u5ea6>\u5b8c\u7f8e<\/strong>\uff0c\u5728\u8fc7\u7a0b\u4e2d\u4e0d\u65ad\u8d8b\u8fd1\u5b8c\u7f8e\u3002<\/p>\n\n\n\n
23.<\/strong><\/p>\n\n\n\n
P\/MF<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4ea7\u54c1\u4e0a\u5e02<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u9a6c\u514b\u00b7\u5b89\u5fb7\u68ee<\/p>\n\n\n\n
\u7406\u8bba\u5168\u79f0\uff1aProduct \/ Market Fit \u4ea7\u54c1\u7b26\u5408\u5e02\u573a\u9700\u6c42<\/p>\n\n\n\n
\u7528\u66f4\u597d\u7684\u4ea7\u54c1\u4f53\u9a8c\u6ee1\u8db3\u4e00\u4e2a\u5df2\u6709\u7684\u5e02\u573a<\/strong><\/p>\n\n\n\n
\u9700\u6c42\u5df2\u7ecf\u5b58\u5728\uff0c\u4f46\u9700\u8981\u4f53\u9a8c\u66f4\u597d\u7684\u4ea7\u54c1\uff1bP\/MF\uff1a\u63d0\u4f9b\u4f53\u9a8c\u66f4\u597d\u7684\u4ea7\u54c1\uff1b\u91cd\u70b9\uff1a\u975e\u5e38\u597d\u7684\u7528\u6237\u4f53\u9a8c+\u5927\u91cf\u8425\u9500\u63a8\u5e7f\u6295\u5165\uff1beg. \u745e\u5e78\u5496\u5561\u3002<\/p>\n\n\n\n
\u7528\u4e00\u4e2a\u4ea7\u54c1\u6ee1\u8db3\u5df2\u6709\u4f46\u90e8\u5206\u9700\u6c42\u672a\u88ab\u6ee1\u8db3\u7684\u5e02\u573a<\/strong><\/p>\n\n\n\n
\u7528\u6237\u7684\u90e8\u5206\u9700\u6c42\u672a\u88ab\u6ee1\u8db3\uff1bP\/MF\uff1a\u6ee1\u8db3\u7528\u6237\u7684\u7ec6\u5206\u9700\u6c42\uff1b\u91cd\u70b9\uff1a\u7528\u66f4\u52a0\u7cbe\u7ec6\u7684\u8425\u9500\u63a8\u5e7f\u7b56\u7565\u6765\u5438\u5f15\u65b0\u7528\u6237\uff1beg. Uber\u3002<\/p>\n\n\n\n
\u7528\u4e00\u4e2a\u4ea7\u54c1\u6ee1\u8db3\u4e00\u4e2a\u65b0\u7684\u5e02\u573a<\/strong><\/p>\n\n\n\n
\u505a\u8fd9\u7c7b\u4ea7\u54c1\u65e0\u7591\u4f1a\u9047\u5230\u91cd\u91cd\u969c\u788d\uff0c\u56e0\u4e3a\u5728\u4ea7\u54c1\u8bde\u751f\u4e4b\u524d\uff0c\u7528\u6237\u4e0d\u77e5\u9053\u81ea\u5df1\u9700\u8981\u8fd9\u79cd\u4ea7\u54c1\uff0c\u56e0\u6b64\u9700\u6c42\u662f\u4e0d\u5b58\u5728\u7684\u3001\u5e02\u573a\u4e5f\u662f\u4e0d\u5b58\u5728\u7684\u3002\u6b64\u65f6\uff0c\u7528\u4ea7\u54c1\u521b\u9020\u65b0\u5e02\u573a\u3002<\/p>\n\n\n\n
P\/MF\uff1a\u57fa\u4e8e\u5df2\u6709\u9700\u6c42\u521b\u65b0\u3002\u91cd\u70b9\uff1a\u6709\u4ef7\u503c\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u8bf4\u670d\u7528\u6237\u53bb\u4f53\u9a8c\uff0c\u6fc0\u53d1\u7528\u6237\u5df2\u6709\u9700\u6c42\uff0c\u5e76\u5f62\u6210\u4e00\u79cd\u706b\u7206\u73b0\u8c61\u3002eg. \u5fae\u535a\uff08\u4ee5\u5fae\u535a\u4e3a\u4f8b\u3002\u5fae\u535a\u7684\u6d41\u884c\uff0c\u8ba9\u591a\u6570\u4eba\u4e0d\u66fe\u60f3\u8c61\u5230\u4e0e\u540d\u4eba\u6216\u54c1\u724c\u7684\u4e92\u52a8\uff0c\u53ef\u4ee5\u901a\u8fc7\u201c@\u4e00\u4e0b\u201d\u5b9e\u73b0\u3002\uff09<\/p>\n\n\n\n
24.<\/strong><\/p>\n\n\n\n
\u9a6c\u65af\u6d1b\u9700\u6c42\u5c42\u6b21\u7406\u8bba<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u6d88\u8d39\u8005\u6d1e\u5bdf<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u7f8e\u56fd\u5fc3\u7406\u5b66\u5bb6\u9a6c\u65af\u6d1b<\/p>\n\n\n\n
\u9a6c\u65af\u6d1b\u4ece\u4eba\u7c7b\u52a8\u673a<\/strong>\u7684\u89d2\u5ea6\u63d0\u51fa\u9700\u6c42\u5c42\u6b21\u7406\u8bba<\/strong>\uff0c\u8be5\u7406\u8bba\u5f3a\u8c03\u4eba\u7684\u52a8\u673a\u662f\u7531\u4eba\u7684\u9700\u6c42\u51b3\u5b9a\u7684\u3002<\/p>\n\n\n\n
\u9700\u6c42<\/strong>\u5c42\u6b21\u5206\u4e3a\u4e94\u4e2a\u7b49\u7ea7\uff0c\u662f\u7531\u4f4e\u5230\u9ad8\u5f62\u6210\u5e76\u5f97\u5230\u6ee1\u8db3<\/strong>\u3002\u800c\u4e14\u4eba\u5728\u6bcf\u4e00\u65f6\u671f\uff0c\u90fd\u4f1a\u6709\u4e00\u79cd\u9700\u6c42\u5360\u4e3b\u5bfc<\/strong>\u5730\u4f4d\uff0c\u800c\u5176\u4ed6\u9700\u6c42\u5904\u4e8e\u4ece\u5c5e<\/strong>\u5730\u4f4d\u3002<\/p>\n\n\n\n
25.<\/strong><\/p>\n\n\n\n
\u6ce2\u7279\u4e94\u529b\u7ade\u4e89\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u7ade\u4e89\u6218\u7565<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279<\/p>\n\n\n\n
\u540c\u4e1a\u7ade\u4e89\u8005\u7684\u7ade\u4e89\u7a0b\u5ea6<\/strong><\/p>\n\n\n\n
\u4f01\u4e1a\u95f4\u7684\u7ade\u4e89\u5c31\u662f\u4e00\u4e2a\u884c\u4e1a\u5185\u4f01\u4e1a\u7684\u76f4\u63a5\u5bf9\u6297\uff0c\u5b83\u5f80\u5f80\u662f\u4e94\u79cd\u529b\u91cf\u4e2d\u6700\u91cd\u8981\u7684\u4e00\u79cd\u3002<\/p>\n\n\n\n
\u6f5c\u5728\u7ade\u4e89\u8005\u7684\u7ade\u4e89\u80fd\u529b<\/strong><\/p>\n\n\n\n
\u65b0\u8fdb\u5165\u8005\u4ee5\u74dc\u5206\u5e02\u573a\u7684\u76ee\u7684\u8fdb\u5165\uff0c\u5728\u7ed9\u884c\u4e1a\u5e26\u6765\u65b0\u751f\u4ea7\u80fd\u529b\u3001\u65b0\u8d44\u6e90\u7684\u540c\u65f6\uff0c\u9010\u6e10\u62c9\u4f4e\u4f01\u4e1a\u76c8\u5229\u6c34\u5e73\uff0c\u751a\u81f3\u5c06\u5371\u53ca\u73b0\u6709\u4f01\u4e1a\u7684\u751f\u5b58\u3002\u5145\u5206\u7684\u7ade\u4e89\u8d4b\u80fd\u6d88\u8d39\u8005\u4ef7\u683c\u5e73\u6743\uff0c\u4e00\u822c\u5c06\u4ee5\u66f4\u4f4e\u7684\u4ef7\u683c\u90fd\u4e70\u5230\u540c\u6837\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n
\u7ade\u4e89\u6027\u8fdb\u5165\u5a01\u80c1\u7684\u4e25\u91cd\u7a0b\u5ea6\u53d6\u51b3\u4e8e\u4e24\u65b9\u9762\u7684\u56e0\u7d20\uff1a\uff081\uff09\u8fdb\u5165\u65b0\u9886\u57df\u7684\u95e8\u69db\u9ad8\u4f4e\uff1b\uff082\uff09\u9884\u671f\u73b0\u6709\u4f01\u4e1a\u5bf9\u4e8e\u8fdb\u5165\u8005\u7684\u53cd\u5e94\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u4f9b\u5e94\u5546\u7684\u8ba8\u4ef7\u8fd8\u4ef7\u80fd\u529b<\/strong><\/p>\n\n\n\n
\u4f9b\u65b9\u4e3b\u8981\u901a\u8fc7\u63d0\u9ad8\u6295\u5165\u8981\u7d20\u4ef7\u683c\u4e0e\u964d\u4f4e\u5355\u4f4d\u4ef7\u503c\u8d28\u91cf\u7684\u80fd\u529b\uff0c\u6765\u5f71\u54cd\u884c\u4e1a\u4e2d\u73b0\u6709\u4f01\u4e1a\u7684\u76c8\u5229\u80fd\u529b\u4e0e\u4ea7\u54c1\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n
\u4f9b\u65b9\u529b\u91cf\u7684\u5f3a\u5f31\u4e3b\u8981\u53d6\u51b3\u4e8e\u4ed6\u4eec\u6240\u63d0\u4f9b\u7ed9\u4e70\u4e3b\u7684\u662f\u4ec0\u4e48\u6295\u5165\u8981\u7d20\uff0c\u5f53\u4f9b\u65b9\u6240\u63d0\u4f9b\u7684\u6295\u5165\u8981\u7d20\u5176\u4ef7\u503c\u6784\u6210\u4e86\u4e70\u4e3b\u4ea7\u54c1\u603b\u6210\u672c\u7684\u8f83\u5927\u6bd4\u4f8b\u3001\u5bf9\u4e70\u4e3b\u4ea7\u54c1\u751f\u4ea7\u8fc7\u7a0b\u975e\u5e38\u91cd\u8981\u3001\u6216\u8005\u4e25\u91cd\u5f71\u54cd\u4e70\u4e3b\u4ea7\u54c1\u7684\u8d28\u91cf\u65f6\uff0c\u4f9b\u65b9\u5bf9\u4e8e\u4e70\u4e3b\u7684\u6f5c\u5728\u8ba8\u4ef7\u8fd8\u4ef7\u529b\u91cf\u5c31\u5927\u5927\u589e\u5f3a\u3002<\/p>\n\n\n\n
\u8d2d\u4e70\u8005\u7684\u8ba8\u4ef7\u8fd8\u4ef7\u80fd\u529b<\/strong><\/p>\n\n\n\n
\u53d6\u51b3\u4e8e\u8d2d\u4e70\u8005\u4e0e\u4f01\u4e1a\u4e4b\u95f4\u7684\u780d\u4ef7\u6760\u6746\uff08\u780d\u4ef7\u7684\u624b\u6bb5\uff09\u548c\u8d2d\u4e70\u8005\u5bf9\u4ef7\u683c\u7684\u654f\u611f\u7a0b\u5ea6\u3002<\/p>\n\n\n\n
\u66ff\u4ee3\u54c1\u7684\u66ff\u4ee3\u80fd\u529b<\/strong><\/p>\n\n\n\n
\u66ff\u4ee3\u4ea7\u54c1\u662f\u90a3\u4e9b\u80fd\u591f\u5b9e\u73b0\u672c\u884c\u4e1a\u4ea7\u54c1\u540c\u79cd\u529f\u80fd\u7684\u5176\u4ed6\u4ea7\u54c1\u3002<\/p>\n\n\n\n
26.<\/strong><\/p>\n\n\n\n
\u6ce2\u58eb\u987f\u77e9\u9635<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u5206\u6790\u548c\u89c4\u5212\u4ea7\u54c1\u7ec4\u5408<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u7f8e\u56fd\u7ba1\u7406\u5b66\u5bb6\u5e03\u9c81\u65af\u00b7\u4ea8\u5fb7\u68ee<\/p>\n\n\n\n
\u901a\u8fc7\u7814\u7a76\u4ea7\u54c1\u7684\u5e02\u573a\u5360\u6709\u7387<\/strong>\u548c\u5e02\u573a\u589e\u957f\u7387<\/strong>\uff0c\u628a\u4f01\u4e1a\u73b0\u6709\u7684\u4ea7\u54c1\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u56db\u79cd\u7c7b\u578b\uff0c\u5bf9\u4ea7\u54c1\u8fdb\u884c\u7b56\u5212\u548c\u91c7\u53d6\u4e0d\u540c\u51b3\u7b56\uff0c\u4f7f\u4f01\u4e1a\u7684\u8d44\u6e90\u80fd\u5f97\u5230\u5408\u7406\u6709\u6548\u7684\u5206\u914d\u3002<\/strong><\/p>\n\n\n\n
\u4ee5\u5e02\u573a\u5360\u6709\u7387\u4e3a\u6a2a\u5750\u6807\uff0c\u5e02\u573a\u589e\u957f\u7387\u4e3a\u7eb5\u5750\u6807\u7684\u77e9\u9635\u5750\u6807\u56fe\uff0c\u5c06\u5750\u6807\u56fe\u5212\u4e3a\u56db\u4e2a\u8c61\u9650\uff0c\u5206\u522b\u4e3a\uff1a\u660e\u661f\u4ea7\u54c1\u3001\u91d1\u725b\u4ea7\u54c1\u3001\u95ee\u9898\u4ea7\u54c1\u3001\u7626\u72d7\u4ea7\u54c1\u3002<\/strong><\/p>\n\n\n\n
\u91d1\u725b\u4ea7\u54c1\uff1a<\/strong>\u4f4e\u589e\u957f\u7387\uff0c\u9ad8\u5e02\u573a\u5360\u6709\u7387\u3002\u589e\u957f\u7f13\u6162\u8bf4\u660e\u662f\u6210\u719f\u671f\u4ea7\u54c1\uff0c\u9ad8\u8fb9\u9645\u5229\u6da6\u80fd\u4e3a\u4f01\u4e1a\u5e26\u6765\u5f88\u5927\u7684\u73b0\u91d1\u6d41\uff0c\u6b64\u65f6\u4f01\u4e1a\u65e0\u9700\u901a\u8fc7\u5927\u91cf\u6295\u8d44\u6269\u5927\u89c4\u6a21\u3002\u53ef\u7528\u6b64\u4e1a\u52a1\u73b0\u91d1\u6d41\u4e3a\u5176\u4ed6\u4e1a\u52a1\u8f93\u8840\u3002<\/p>\n\n\n\n
\u660e\u661f\u4ea7\u54c1\uff1a<\/strong>\u9ad8\u589e\u957f\u3001\u9ad8\u5e02\u573a\u5360\u6709\u7387\u3002\u6b64\u65f6\u6b63\u5904\u4ea7\u54c1\u7684\u6210\u957f\u671f\uff0c\u5e02\u573a\u5360\u6709\u7387\u76f8\u5bf9\u91d1\u725b\u4ea7\u54c1\u4f4e\uff0c\u9700\u8981\u52a0\u5927\u6295\u8d44\u6269\u5927\u89c4\u6a21\uff0c\u53d1\u5c55\u6210\u4e3a\u91d1\u725b\u4ea7\u54c1\u3002<\/p>\n\n\n\n
\u95ee\u9898\u4ea7\u54c1\uff1a<\/strong>\u9ad8\u589e\u957f\u3001\u4f4e\u5e02\u573a\u5360\u6709\u7387\u3002\u8d8b\u52bf\u8f83\u597d\uff0c\u53ea\u662f\u5e02\u573a\u4efd\u989d\u4f4e\uff0c\u4f01\u4e1a\u5e94\u627e\u51fa\u5176\u539f\u56e0\u8fdb\u884c\u6539\u826f\uff0c\u5e76\u52a0\u5927\u6295\u8d44\uff0c\u589e\u52a0\u5e02\u573a\u5360\u6709\u7387\uff0c\u4f7f\u5176\u8fdb\u4e00\u6b65\u53d1\u5c55\u6210\u4e3a\u660e\u661f\u4ea7\u54c1\u3002<\/p>\n\n\n\n
\u7626\u72d7\u4ea7\u54c1\uff1a<\/strong>\u4f4e\u589e\u957f\u3001\u4f4e\u5e02\u573a\u5360\u6709\u7387\u3002\u5f88\u663e\u7136\uff0c\u6ca1\u6709\u7ade\u4e89\u529b\uff0c\u5e94\u51cf\u5c11\u751f\u4ea7\u53d1\u5c55\uff0c\u9010\u6e10\u6dd8\u6c70\u3002<\/p>\n\n\n\n
27.<\/strong><\/p>\n\n\n\n
\u5b89\u7d22\u592b\u77e9\u9635<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u8425\u9500\u7b56\u7565\u5206\u6790<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a1975\u5e74 \u7b56\u7565\u7ba1\u7406\u4e4b\u7236\u5b89\u7d22\u592b\u535a\u58eb<\/p>\n\n\n\n
\u5b89\u7d22\u592b\u77e9\u9635\u53c8\u88ab\u79f0\u4e3a\u4ea7\u54c1\u5e02\u573a\u6269\u5f20\u65b9\u683c\uff0c\u662f\u4e00\u79cd\u5e38\u7528\u7684\u8425\u9500\u5206\u6790\u5de5\u5177<\/strong>\u3002\u4ee5\u4ea7\u54c1\u548c\u5e02\u573a\u4f5c\u4e3a\u6a2a\u7eb5\u5750\u6807\uff0c\u7ec4\u62102X2\u77e9\u9635\uff0c\u5206\u6210\u56db\u79cd\u4ea7\u54c1\/\u5e02\u573a\u7ec4\u5408\uff0c\u4ee5\u53ca\u76f8\u5bf9\u5e94\u7684\u8425\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n
\u5e02\u573a\u6e17\u900f\uff1a<\/strong>\u73b0\u4ea7\u54c1\u670d\u52a1\u73b0\u5e02\u573a\uff0c\u901a\u8fc7\u5e02\u573a\u6e17\u900f\u589e\u52a0\u5e02\u573a\u4efd\u989d\uff1b<\/p>\n\n\n\n
\u5e02\u573a\u5f00\u53d1\uff1a<\/strong>\u73b0\u4ea7\u54c1\u670d\u52a1\u65b0\u5e02\u573a\uff0c\u627e\u5230\u73b0\u6709\u4ea7\u54c1\u72ec\u7279\u5356\u70b9\uff0c\u5f00\u53d1\u6d88\u8d39\u8005\u9700\u6c42\u7684\u65b0\u5e02\u573a\uff1b<\/p>\n\n\n\n
\u4ea7\u54c1\u5f00\u53d1\uff1a<\/strong>\u65b0\u4ea7\u54c1\u670d\u52a1\u73b0\u73b0\u573a\uff0c\u627e\u5230\u73b0\u6709\u987e\u5ba2\u7684\u65b0\u9700\u6c42\uff1b<\/p>\n\n\n\n
\u591a\u5143\u5316\uff1a<\/strong>\u65b0\u4ea7\u54c1\u670d\u52a1\u65b0\u5e02\u573a\uff0c\u7ade\u4e89\u7cfb\u6570\u5c0f\uff0c\u98ce\u9669\u6700\u5927\uff0c\u6536\u76ca\u4e5f\u6700\u5927\u3002<\/p>\n\n\n\n
28.<\/strong><\/p>\n\n\n\n
GE\u77e9\u9635<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4f01\u4e1a\u7ba1\u7406 \u591a\u5143\u5316\u6218\u7565<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a20\u4e16\u7eaa70\u5e74\u4ee3 \u7f8e\u56fd\u901a\u7528\uff08GE\uff09<\/p>\n\n\n\n
GE\u77e9\u9635\u6cd5<\/strong>\u53c8\u79f0\u901a\u7528\u7535\u5668\u516c\u53f8\u6cd5\u3001\u9ea6\u80af\u9521\u77e9\u9635\u3001\u4e5d\u76d2\u77e9\u9635\u6cd5\u3001\u884c\u4e1a\u5438\u5f15\u529b\u77e9\u9635\u3002\u4ee5\u5e02\u573a\u5438\u5f15\u529b\u548c\u4f01\u4e1a\u81ea\u8eab\u5b9e\u529b\u4e3a\u6a2a\u7eb5\u5750\u6807\uff0c\u8bc4\u4f30\u73b0\u6709\/\u53d1\u5c55\u4e1a\u52a1\uff0c\u6bcf\u4e2a\u7ef4\u5ea6\u5206\u6210\u4e09\u7ea7\uff0c\u5171\u4e5d\u7ea7\/\u4e5d\u5bab\u683c\uff0c\u5bf9\u4f01\u4e1a\u7279\u5b9a\u4e1a\u52a1\u8fdb\u884c\u5224\u65ad\u5e76\u63d0\u51fa\u65b9\u5411\u3002<\/strong><\/p>\n\n\n\n
\u84dd\u8272\u533a\u57df\uff1a<\/strong>\u589e\u957f\u53ca\u53d1\u5c55\u6218\u7565\uff0c\u4f18\u52bf\u8d44\u6e90\u503e\u659c\uff1b<\/p>\n\n\n\n
\u9752\u8272\u533a\u57df\uff1a<\/strong>\u7ef4\u6301\u6216\u9488\u5bf9\u6027\u9009\u62e9\u53d1\u5c55\uff0c\u7ef4\u6301\u89c4\u6a21\uff0c\u8c03\u6574\u53d1\u5c55\u65b9\u5411\uff1b<\/p>\n\n\n\n
\u9ec4\u8272\u533a\u57df\uff1a<\/strong>\u505c\u6b62\u3001\u8f6c\u79fb\u3001\u64a4\u9000\u6218\u7565\uff0c\u4e0d\u6d88\u8017\u8d44\u6e90\u3002<\/p>\n\n\n\n
29.<\/strong><\/p>\n\n\n\n
\u4e09\u4f4d\u4e00\u4f53\u5b9a\u4f4d<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u5b9a\u4f4d \u4ea7\u54c1\u5b9a\u4f4d<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u4e09\u4f4d\u4e00\u4f53\u5b9a\u4f4d\u516c\u5f0f\uff1a<\/strong>\u5bf9\u4e8e\uff08\u76ee\u6807\u6d88\u8d39\u8005\uff09\u800c\u8a00\uff0cXXX\u54c1\u724c\u662f\uff08\u4ea7\u54c1\u54c1\u7c7b\uff09\u4e2d\uff0c\u5177\u6709\uff08\u4ea7\u54c1\u72ec\u7279\u5356\u70b9\uff09\u7684\u3002<\/p>\n\n\n\n
\u76ee\u6807\u6d88\u8d39\u8005\uff1a<\/strong>\u9488\u5bf9\u7279\u5b9a\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u7684\u57fa\u672c\u529f\u80fd\u53ca\u60c5\u611f\u9700\u6c42\u3002<\/p>\n\n\n\n
\u4ea7\u54c1\u54c1\u7c7b\uff1a<\/strong>\u6ee1\u8db3\u7279\u5b9a\u9700\u6c42\u7684\u4ea7\u54c1\u54c1\u7c7b\u3002<\/p>\n\n\n\n
\u4ea7\u54c1\u72ec\u7279\u5356\u70b9\uff1a<\/strong>\u4ece\u6d88\u8d39\u8005\u903b\u8f91\u800c\u975e\u4ea7\u54c1\u903b\u8f91\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u7684\u72ec\u7279\u5229\u76ca\u70b9\u3002<\/p>\n\n\n\n
\u5bf9\u4e8e\u201c\u5173\u5fc3\u86c0\u7259\u95ee\u9898\u7684\u4eba\u201d\u800c\u8a00\uff0c\u4f73\u6d01\u58eb\u662f\u201c\u7259\u818f\u54c1\u7c7b\u201d\u4e2d\uff0c\u201c\u62b5\u6297\u86c0\u7259\u6700\u6709\u6548\u7684\u201d\u3002<\/p>\n\n\n\n
30.<\/strong><\/p>\n\n\n\n
\u54c1\u7c7b\u8d4b\u80fd\u54c1\u724c\u5b9a\u4f4d<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u5b9a\u4f4d<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u827e\u00b7\u91cc\u65af\u3001\u6770\u514b\u00b7\u7279\u52b3\u7279\uff08\u8fed\u4ee3\u7248\uff09<\/p>\n\n\n\n
\u4ece\u54c1\u7c7b\u7684\u89d2\u5ea6\u8fdb\u884c\u54c1\u724c\u5b9a\u4f4d\u65f6\uff0c\u6709\u4ee5\u4e0b\u4e09\u4e2a\u6b65\u9aa4\uff1a<\/strong><\/p>\n\n\n\n
1\u3001\u5f00\u521b\u65b0\u54c1\u7c7b<\/strong><\/p>\n\n\n\n
\u4ece\u6d88\u8d39\u8005\u9700\u6c42\u51fa\u53d1\uff0c\u7ed3\u5408\u7ade\u54c1\u8d8b\u52bf\u53ca\u81ea\u8eab\u4f18\u52a3\u52bf\uff0c\u53d1\u73b0\u9700\u6c42\u54c1\u7c7b\u3002<\/p>\n\n\n\n
2\u3001\u6269\u5927\u54c1\u7c7b\u86cb\u7cd5<\/strong><\/p>\n\n\n\n
\u533a\u9694\u5e02\u573a\uff0c\u9020\u54c1\u7c7b\u8ba4\u77e5\uff0c\u5f62\u6210\u6d88\u8d39\u8005\u5fc3\u667a\u3002<\/p>\n\n\n\n
3\u3001\u54c1\u724c\u6536\u5272\u54c1\u7c7b<\/strong><\/p>\n\n\n\n
\u6d88\u8d39\u8005\u662f\u7528\u54c1\u7c7b\u601d\u8003\uff0c\u7528\u54c1\u724c\u8868\u8fbe\u3002\u54c1\u724c\u5e94\u4ee5\u9886\u5bfc\u8005\u59ff\u6001\uff0c\u6210\u4e3a\u6d88\u8d39\u8005\u5fc3\u667a\u4e2d\u54c1\u7c7b\u7684\u54c1\u724c\u4ee3\u8868\u3002<\/p>\n\n\n\n
31.<\/strong><\/p>\n\n\n\n
\u6570\u636e\u5206\u6790\u516d\u6b65\u6cd5<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u6570\u636e\u5206\u6790 \u5e7f\u544a\u8425\u9500<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u6570\u636e\u5206\u6790\u4e5f\u9700\u8981\u4e00\u5b9a\u7684\u6280\u5de7\uff0c\u4e0d\u8981\u4e0d\u6c89\u6eba\u5728\u6570\u636e\u7684\u6d77\u6d0b\u91cc\uff0c\u6570\u636e\u662f\u5de5\u5177\uff0c\u6211\u4eec\u5e94\u8be5\u5229\u7528\u5de5\u5177\u3002<\/p>\n\n\n\n
1\u3001\u63d0\u51fa\u95ee\u9898\uff1a<\/strong>\u9996\u5148\u5e94\u6e05\u6670\uff0c\u6211\u4eec\u89e3\u51b3\u7684\u95ee\u9898\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n
2\u3001\u505a\u51fa\u5047\u8bbe\uff1a<\/strong>\u5728\u6b64\u95ee\u9898\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u9884\u5148\u7684\u5047\u8bbe\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n
3\u3001\u6570\u636e\u91c7\u96c6\uff1a<\/strong>\u6839\u636e\u8fd9\u4e2a\u5047\u8bbe\uff0c\u5f00\u59cb\u91c7\u96c6\u6570\u636e\u3002<\/p>\n\n\n\n
4\u3001\u6570\u636e\u5904\u7406\uff1a<\/strong>\u5bf9\u6536\u96c6\u5230\u7684\u539f\u59cb\u6570\u636e\u8fdb\u884c\u52a0\u5de5\uff0c\u5305\u62ec\u6570\u636e\u7684\u6e05\u6d17\u3001\u5206\u7ec4\u3001\u68c0\u7d22\u3001\u62bd\u53d6\u7b49\u5904\u7406\u65b9\u6cd5\u3002<\/p>\n\n\n\n
5\u3001\u6570\u636e\u5206\u6790\uff1a<\/strong>\u6570\u636e\u6574\u7406\u5b8c\u4e4b\u540e\uff0c\u9700\u8981\u5bf9\u6570\u636e\u8fdb\u884c\u7efc\u5408\u3001\u4ea4\u53c9\u5206\u6790\u3002<\/p>\n\n\n\n
6\u3001\u7ed3\u679c\u5448\u73b0\uff1a<\/strong>\u53ef\u89c6\u5316\u6570\u636e\uff0c\u5f97\u51fa\u5177\u4f53\u7684\u7ed3\u8bba\u6027\u8d44\u6599\u3002<\/p>\n\n\n\n
32.<\/strong><\/p>\n\n\n\n
\u5185\u5bb9\u8425\u95005A\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u5185\u5bb9\u8425\u9500<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u963f\u91cc\u6570\u636e \u751f\u610f\u53c2\u8c0b \u7b2c\u4e00\u8d22\u7ecf\u5546\u4e1a\u6570\u636e\u4e2d\u5fc3<\/p>\n\n\n\n
\u8be5\u4f53\u7cfb\u4ee5\u201c\u73b0\u4ee3\u8425\u9500\u4e4b\u7236\u201d\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u7684\u201c5A\u5ba2\u6237\u884c\u4e3a\u8def\u5f84\u201d\u4e3a\u7406\u8bba\u57fa\u7840\uff0c\u68b3\u7406\u51fa\u5185\u5bb9\u80fd\u89c1\u5ea6\u3001\u5185\u5bb9\u5438\u5f15\u5ea6\u3001\u5185\u5bb9\u5f15\u6d41\u529b\u3001\u5185\u5bb9\u83b7\u5ba2\u529b\u3001\u5185\u5bb9\u8f6c\u7c89\u529b\u51715\u4e2a\u7ef4\u5ea6\u7684\u6570\u636e\u6307\u6807\u3002<\/p>\n\n\n\n
\u53ef\u7528\u4e8e\u8bc4\u4f30\u5185\u5bb9\u8425\u9500\u5bf9\u6d88\u8d39\u8005\u76845\u91cd\u5f71\u54cd\u2014\u2014\u4e86\u89e3\uff08Aware\uff09\u3001\u5438\u5f15\uff08Appeal\uff09\u3001\u95ee\u8be2\uff08Ask\uff09\u3001\u884c\u52a8\uff08Act\uff09\u3001\u62e5\u62a4\uff08Advocate\uff09<\/strong>\uff0c\u5e2e\u52a9\u54c1\u724c\u5168\u94fe\u8def\u3001\u5206\u573a\u666f\u8ffd\u8e2a\u5185\u5bb9\u8425\u9500\u6548\u679c\uff0c\u8fdb\u884c\u9488\u5bf9\u6027\u63d0\u5347\u4e0e\u4f18\u5316\u3002<\/p>\n\n\n\n
33.<\/strong><\/p>\n\n\n\n
SMART\u539f\u5219<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u76ee\u6807\u5236\u5b9a<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u7ba1\u7406\u5b66\u5927\u5e08Peter Drucker \u300a\u7ba1\u7406\u5b9e\u8df5\u300b<\/p>\n\n\n\n
\u6bcf\u4e2a\u4eba\u90fd\u6709\u8fc7\u5236\u5b9a\u76ee\u6807\u7684\u7ecf\u5386\uff0c\u5b83\u770b\u4f3c\u7b80\u5355\uff0c\u4f46\u662f\u5982\u679c\u4e0a\u5347\u5230\u6280\u672f\u7684\u5c42\u9762\uff0c\u5fc5\u987b\u5b66\u4e60\u5e76\u638c\u63e1SMART\u539f\u5219\u3002<\/p>\n\n\n\n
\u76ee\u6807\u5fc5\u987b\u662f\u5177\u4f53\u7684\uff08Specific\uff09<\/strong>\uff0c\u4e0d\u80fd\u7b3c\u7edf\u3002<\/p>\n\n\n\n
\u76ee\u6807\u5fc5\u987b\u662f\u53ef\u8861\u91cf\u7684\uff08Measurable\uff09<\/strong>\uff0c\u53ef\u91cf\u5316\u7684\uff1b\u3002<\/p>\n\n\n\n
\u76ee\u6807\u5fc5\u987b\u662f\u53ef\u8fbe\u5230\u7684\uff08Attainable\uff09<\/strong>\uff0c\u4e0d\u8fc7\u9ad8\u4e5f\u4e0d\u8fc7\u4f4e\u3002<\/p>\n\n\n\n
\u76ee\u6807\u5fc5\u987b\u548c\u5176\u4ed6\u76ee\u6807\u5177\u6709\u76f8\u5173\u6027\uff08Relevant\uff09<\/strong> \uff0c\u5f62\u6210\u5ef6\u5c55\u6027\uff0c\u6700\u7ec8\u5b9e\u73b0\u66f4\u9ad8\u76ee\u6807\u7684\u8fbe\u6210\u3002<\/p>\n\n\n\n
\u76ee\u6807\u5fc5\u987b\u5177\u6709\u660e\u786e\u7684\u622a\u6b62\u671f\u9650\uff08Time-based\uff09<\/strong>\uff0c\u5728\u89c4\u5b9a\u65f6\u95f4\u5185\u8fbe\u6210\uff0c\u6700\u7ec8\u4ee5\u622a\u6b62\u65f6\u95f4\u5224\u5b9a\u76ee\u6807\u662f\u5426\u8fbe\u6210\u3002<\/p>\n\n\n\n
34.<\/strong><\/p>\n\n\n\n
\u9ea6\u80af\u9521\u4e03\u6b65\u6210\u8bd7\u6cd5<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u89e3\u51b3\u95ee\u9898\u7684\u57fa\u672c\u65b9\u6cd5<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u9ea6\u80af\u9521<\/p>\n\n\n\n
1\u3001 \u9648\u8ff0\u95ee\u9898<\/strong><\/p>\n\n\n\n
\u6e05\u6670\u5730\u9610\u8ff0\u8981\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u8fd9\u4e2a\u95ee\u9898\u5177\u4f53\u3001\u4e0d\u7b3c\u7edf\u3002<\/p>\n\n\n\n
\u8981\u8bc0\uff1a<\/strong>\u77e5\u9053\u8981\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n
2\u3001 \u5206\u89e3\u95ee\u9898\uff08\u6811\u56fe\uff09<\/strong><\/p>\n\n\n\n
\u53ef\u7528\u903b\u8f91\u6811\u7684\u5f62\u5f0f\uff0c\u7f57\u5217\u51fa\u6240\u6709\u95ee\u9898\u3002<\/p>\n\n\n\n
\u8981\u8bc0\uff1a<\/strong>\u95ee\u9898\u7a77\u5c3d\u3002<\/p>\n\n\n\n
3\u3001\u6d88\u9664\u975e\u5173\u952e\u95ee\u9898\uff08\u6f0f\u6597\u6cd5\uff09<\/strong><\/p>\n\n\n\n
\u805a\u7126\u6838\u5fc3\u95ee\u9898\uff0c\u6dd8\u6c70\u4e0d\u91cd\u8981\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n
\u8981\u8bc0\uff1a<\/strong>\u5982\u679c\u6211\u9a6c\u4e0a\u8981\u4ea4\u5377\uff0c\u53ef\u6d88\u9664\u54ea\u4e9b\u95ee\u9898\uff1f<\/p>\n\n\n\n
4\u3001\u5236\u5b9a\u8be6\u7ec6\u7684\u5de5\u4f5c\u8ba1\u5212<\/strong><\/p>\n\n\n\n
\u5bf9\u5173\u952e\u95ee\u9898\u8fdb\u884c\u4e00\u5b9a\u7684\u9884\u5148\u5047\u8bbe\uff0c\u7136\u540e\u67e5\u627e\u6570\u636e\u8fdb\u884c\u5206\u6790\u3002<\/p>\n\n\n\n
\u8981\u8bc0\uff1a<\/strong>\u6548\u7387\u3001\u6210\u54c1\u3001\u8d23\u4efb\u3002<\/p>\n\n\n\n
5\u3001\u5173\u952e\u5206\u6790<\/strong><\/p>\n\n\n\n
\u4ee5\u4e8b\u5b9e\u4e3a\u4f9d\u636e\uff0c\u4ee5\u5047\u8bbe\u4e3a\u9a71\u52a8\u3002\u4e0d\u62d8\u6ce5\u4e8e\u6570\u5b57\uff0c\u800c\u662f\u8981\u63d0\u95ee\u201c\u6211\u8981\u56de\u7b54\u4ec0\u4e48\u95ee\u9898\uff1f\u201d<\/p>\n\n\n\n
\u8981\u8bc0\uff1a<\/strong>80-20\u6cd5\u5219\uff1b\u5047\u8bbe\u548c\u5206\u6790\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n
6\u3001\u7efc\u5408\u7ed3\u679c\u5e76\u5efa\u7acb\u6709\u7ed3\u679c\u7684\u7ed3\u8bba<\/strong><\/p>\n\n\n\n
\u9648\u8ff0\u6240\u5728\u95ee\u9898\u7684\u60c5\u51b5\uff0c\u5c06\u56f0\u96be\u4e4b\u5904\u8be6\u7ec6\u5217\u51fa\u4ee5\u6539\u5584\u60c5\u51b5\uff0c\u6446\u51fa\u53ef\u80fd\u7684\u89e3\u51b3\u8def\u5f84\u3002<\/p>\n\n\n\n
\u8981\u8bc0\uff1a<\/strong>\u7ed3\u8bba\u5fc5\u6709\u4e00\u4e2a\u5bfc\u5411\u6027\u7684Action\u3002<\/p>\n\n\n\n
7\u3001\u6574\u7406\u4e00\u5957\u6709\u529b\u5ea6\u7684\u6587\u4ef6<\/strong><\/p>\n\n\n\n
\u5c06\u89e3\u51b3\u95ee\u9898\u7684\u8fc7\u7a0b\uff0c\u6574\u7406\u6210\u5177\u5907\u8bf4\u670d\u529b\u7684\u6587\u4ef6<\/p>\n\n\n\n
\u8981\u8bc0\uff1a<\/strong>\u6e05\u6670\u3001\u6709\u529b\u3002<\/p>\n\n\n\n
35.<\/strong><\/p>\n\n\n\n
\u5361\u8bfaKANO\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4ea7\u54c1\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u7684\u5206\u7c7b\u548c\u4f18\u5148\u6392\u5e8f<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u4e1c\u4eac\u7406\u5de5\u5927\u5b66\u6559\u6388 \u72e9\u91ce\u7eaa\u662d\uff08Noriaki Kano\uff09<\/p>\n\n\n\n
\u5361\u8bfa\u6a21\u578b\u662f\u4ee5\u4ea7\u54c1\u4e3a\u6838\u5fc3\uff0c\u5c06\u4ea7\u54c1\u6ee1\u8db3\u7528\u6237\u7684\u9700\u6c42\u8fdb\u884c\u5206\u7c7b\uff0c\u4ece\u800c\u5f97\u51fa\u4ea7\u54c1\u6216\u670d\u52a1\u548c\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u5177\u4f53\u53ef\u5206\u4e3a\u56db\u79cd\u7c7b\u578b\uff1a\uff081\uff09\u9b45\u529b\u5c5e\u6027\uff1b\uff082\uff09\u671f\u5f85\u5c5e\u6027\uff1b\uff083\uff09\u5fc5\u5907\u5c5e\u6027\uff1b\uff084\uff09\u65e0\u5173\u5c5e\u6027\u3002<\/p>\n\n\n\n
1\u3001\u9b45\u529b\u5c5e\u6027\u2014\u2014\u4ea7\u54c1\u5dee\u5f02\u9879<\/strong><\/p>\n\n\n\n
\u4e00\u79cd\u8ba9\u7528\u6237WOW\u7684Aha\u65f6\u523b\uff0c\u8fd9\u7c7b\u56e0\u7d20\u505a\u4e0d\u597d\uff0c\u6d88\u8d39\u8005\u4e0d\u4f1a\u5f88\u5728\u610f\u3002\u4f46\u5982\u679c\u505a\u597d\u4e86\uff0c\u5c31\u4f1a\u8ba9\u6d88\u8d39\u8005\u597d\u611f\u5ea6\u98d9\u5347\u3002<\/p>\n\n\n\n
\u4f53\u73b0\u4e86\u4ea7\u54c1\/\u54c1\u724c\u7684\u7ade\u4e89\u4f18\u52bf\u4e0e\u5dee\u5f02\u6027\u3002<\/p>\n\n\n\n
2\u3001\u671f\u5f85\u5c5e\u6027\u2014\u2014\u4ea7\u54c1\u52a0\u5206\u9879<\/strong><\/p>\n\n\n\n
\u4e00\u79cd\u8ba9\u7528\u6237\u89c9\u5f97good\u7684\u5c5e\u6027\uff0c\u8fd9\u7c7b\u56e0\u7d20\u505a\u5f97\u597d\u4e0e\u4e0d\u597d\uff0c\u6d88\u8d39\u8005\u90fd\u4f1a\u6709\u8f83\u5927\u7684\u6b63\u9762\u6216\u8d1f\u9762\u7684\u53cd\u9988\u3002<\/p>\n\n\n\n
\u662f\u4ea7\u54c1\/\u54c1\u724c\u7a33\u56fa\u5e02\u573a\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u4e5f\u662f\u4ea7\u54c1\/\u54c1\u724c\u6700\u5e94\u8be5\u5173\u6ce8\u7684\u56e0\u7d20\u3002<\/p>\n\n\n\n
3\u3001\u5fc5\u5907\u5c5e\u6027\u2014\u2014\u54c1\u7c7b\u95e8\u69db\u9879<\/strong><\/p>\n\n\n\n
\u8fd9\u7c7b\u56e0\u7d20\u505a\u597d\u4e86\uff0c\u6d88\u8d39\u8005\u4f1a\u89c9\u5f97\u662f\u5e94\u8be5\u7684\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u505a\u597d\uff0c\u6d88\u8d39\u8005\u4f1a\u5bf9\u4ea7\u54c1\u4f53\u975e\u5e38\u4e0d\u6ee1\u3002<\/p>\n\n\n\n
\u4e00\u822c\u54c1\u724c\u90fd\u4f1a\u5728\u8fd9\u7c7b\u56e0\u7d20\u4e0a\u505a\u5230\u4f4d\uff0c\u4ee5\u514d\u5931\u5206\u3002<\/p>\n\n\n\n
4\u3001\u65e0\u5173\u5c5e\u6027\u2014\u2014\u54c1\u7c7b\u65e0\u5173\u9879<\/strong><\/p>\n\n\n\n
\u8fd9\u7c7b\u56e0\u7d20\u5bf9\u6d88\u8d39\u8005\u7684\u611f\u77e5\u7a0b\u5ea6\u6bd4\u8f83\u4f4e\uff0c\u505a\u5f97\u597d\u4e0e\u4e0d\u597d\u5bf9\u4ea7\u54c1\u7684\u8bc4\u4ef7\u6ca1\u4ec0\u4e48\u5f71\u54cd\u3002<\/p>\n\n\n\n
\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\uff0c\u91cd\u8981\u6027\u6392\u5728\u6700\u540e\u3002<\/p>\n\n\n\n
36.<\/strong><\/p>\n\n\n\n
RACI\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u9879\u76ee\u7ba1\u7406\u5206\u5de5\u6a21\u578b<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
RACI\u7528\u4e8e\u9879\u76ee\u6267\u884c\u8fc7\u7a0b\u4e2d\u5bf9\u4e8e\u5404\u4e2a\u89d2\u8272\u4ee5\u53ca\u76f8\u5173\u8d23\u4efb\u76f8\u5bf9\u76f4\u89c2\u7684\u6a21\u578b\u3002\u9879\u76ee\u7531\u4eba\u6240\u63a8\u52a8\uff0c\u6240\u4ee5\u660e\u786e\u6bcf\u4e2a\u4eba\u7684\u89d2\u8272\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n
\u8c01\u6267\u884c\uff08R = Responsible\uff09<\/strong>\uff0c\u8d1f\u8d23\u6267\u884c\u4efb\u52a1\u7684\u89d2\u8272\uff0c\u5177\u4f53\u8d1f\u8d23\u64cd\u63a7\u9879\u76ee\u3001\u89e3\u51b3\u95ee\u9898\u3002<\/p>\n\n\n\n
\u8c01\u8d1f\u8d23\uff08A = Accountable\uff09<\/strong>\uff0c\u5bf9\u4efb\u52a1\u8d1f\u5168\u8d23\u3001\u5bf9\u8fdb\u5ea6\u8fdb\u884c\u76d1\u7763\u7684\u89d2\u8272\uff0c\u4efb\u52a1\u7684\u8fdb\u884c\u9700\u8981\u901a\u8fc7\u4ed6\u7684\u6279\u51c6\u3002<\/p>\n\n\n\n
\u54a8\u8be2\u8c01\uff08C = Consulted\uff09<\/strong>\uff0c\u5728\u4efb\u52a1\u5b9e\u65bd\u4e00\u5f00\u59cb\u6216\u8005\u5728\u8fc7\u7a0b\u4e2d\uff0c\u63d0\u4f9b\u6307\u5b9a\u6027\u610f\u89c1\u7684\u4eba\u3002<\/p>\n\n\n\n
\u544a\u77e5\u8c01\uff08I = Informed\uff09<\/strong>\uff0c\u4efb\u52a1\u5b8c\u6210\u65f6\u9700\u8981\u88ab\u901a\u77e5\u7ed3\u679c\u7684\u4eba\u5458\uff0c\u800c\u4e0d\u5fc5\u5411\u5176\u54a8\u8be2\u3001\u5f81\u6c42\u610f\u89c1\u3002<\/p>\n\n\n\n
37.<\/strong><\/p>\n\n\n\n
\u679c\u56ed\u77e9\u9635<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u5bfb\u627e\u5e02\u573a\u5438\u5f15\u529b\u5f3a\u7684\u884c\u4e1a<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u9ea6\u80af\u9521<\/p>\n\n\n\n
\u5728\u5bfb\u627e\u5177\u6709\u5e02\u573a\u5438\u5f15\u529b\u884c\u4e1a\u65f6\uff0c\u53ef\u5c06\u5e02\u573a\u96c6\u4e2d\u7a0b\u5ea6<\/strong>\uff08\u5e02\u573a\u9886\u5148\u8005\u4efd\u989d\uff09\u548c\u9500\u552e\u589e\u957f\u7387<\/strong>\u4f5c\u4e3a\u6a2a\u7eb5\u5750\u6807\u62c6\u5206\u6210\u56db\u4e2a\u8c61\u9650\u3002\u8fd9\u56db\u4e2a\u8c61\u9650\u663e\u793a\u4e86\u76f8\u5e94\u7684\u76f8\u5bf9\u5438\u5f15\u529b\u3002<\/strong><\/p>\n\n\n\n
\u6210\u719f<\/strong>\u2014\u2014 \u4e00\u4e2a\u589e\u957f\u7387\u9ad8\u4f46\u6ca1\u6709\u8db3\u591f\u5f3a\u5927\u7684\u516c\u53f8\u4e3b\u5bfc\u7684\u5e02\u573a\uff0c\u663e\u7136\u662f\u53ef\u4ee5\u6458\u53d6\u7684\u6210\u719f\u679c\u5b9e \u3002<\/p>\n\n\n\n
\u56f0\u96be<\/strong>\u2014\u2014 \u589e\u957f\u7387\u4f4e\u800c\u96c6\u4e2d\u7a0b\u5ea6\u4f4e\u7684\u5e02\u573a\u53ef\u80fd\u6613\u4e8e\u8fdb\u5165\uff0c\u4f46\u8981\u83b7\u5229\u5374\u4f1a\u663e\u5f97\u56f0\u96be\u3002<\/p>\n\n\n\n
\u6536\u83b7<\/strong>\u2014\u2014 \u589e\u957f\u7387\u9ad8\u4f46\u5df2\u5b58\u5728\u5f3a\u5927\u884c\u4e1a\u9886\u5bfc\u516c\u53f8\u7684\u5e02\u573a\u5c06\u96be\u4ee5\u6e17\u900f\uff0c\u56e0\u4e3a\u5df2\u7ecf\u6709\u516c\u53f8\u5728\u90a3\u91cc\u6536\u83b7\u4e86\u3002<\/p>\n\n\n\n
\u6bc1\u574f<\/strong>\u2014\u2014 \u589e\u957f\u7387\u4f4e\u4e14\u5b58\u5728\u5f3a\u5927\u4e3b\u5bfc\u516c\u53f8\u7684\u5e02\u573a\u662f\u56db\u79cd\u5e02\u573a\u4e2d\u5438\u5f15\u529b\u6700\u5c0f\u7684\u4e00\u4e2a\uff0c\u56e0\u4e3a\u5b83\u5df2\u7ecf\u88ab\u73b0\u6709\u7ade\u4e89\u8005\u6bc1\u574f\u4e86\u3002<\/p>\n\n\n\n
38.<\/strong><\/p>\n\n\n\n
SCQA\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u7ed3\u6784\u5316\u8868\u8fbe\u5de5\u5177<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u9ea6\u80af\u9521\u54a8\u8be2\u987e\u95ee \u82ad\u82ad\u62c9\u00b7\u660e\u6258\u300a\u91d1\u5b57\u5854\u539f\u7406\u300b<\/p>\n\n\n\n
SCQA\u662f\u56db\u4e2a\u82f1\u6587\u5355\u8bcd\u7684\u7f29\u5199\uff1a<\/p>\n\n\n\n
S\uff08Situation \u60c5\u666f\uff09<\/strong>\uff0c\u4ece\u5927\u5bb6\u719f\u6089\u7684\u60c5\u666f\u3001\u4e8b\u5b9e\u8fdb\u884c\u5207\u5165\u3002<\/p>\n\n\n\n
C\uff08Complication \u51b2\u7a81\uff09<\/strong>\uff0c\u5b9e\u9645\u60c5\u51b5\u5374\u548c\u6211\u4eec\u7684\u8981\u6c42\u6709\u51b2\u7a81\u3002<\/p>\n\n\n\n
Q\uff08Question \u7591\u95ee\uff09<\/strong>\uff0c\u6211\u4eec\u5e94\u8be5\u600e\u4e48\u529e\u5462\uff1f<\/p>\n\n\n\n
A\uff08Answer \u56de\u7b54\uff09<\/strong>\uff0c\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u662f\u2026\u2026<\/p>\n\n\n\n
39.<\/strong><\/p>\n\n\n\n
\u5965\u7f8e\u54c1\u724c\u5b9a\u4f4d\u4e09\u89d2\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u5b9a\u4f4d<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u5965\u7f8e<\/p>\n\n\n\n
\u5965\u7f8e\u7684\u54c1\u724c\u5b9a\u4f4d\u4e09\u89d2\u4e3b\u8981\u56f4\u7ed5\u54c1\u724c\u5b9a\u4f4d\u3001TA<\/strong>\u4ee5\u53caRTB<\/strong>\u5c55\u5f00\u3002<\/p>\n\n\n\n
\u7528\u4e00\u4e2a\u7b80\u5355\u53e5\u5f0f\u6765\u9648\u8ff0\u54c1\u724c\u5b9a\u4f4d\u5c31\u662f\uff1a\u6211\uff08xx\u54c1\u724c\uff09\u662f__________\uff0c\u4e3a\u4e86\u4ec0\u4e48\u6837\u7684\u4eba\uff0c\u63d0\u4f9b\u4ec0\u4e48\u6837\u7684\u597d\u5904\u3002<\/p>\n\n\n\n
40.<\/strong><\/p>\n\n\n\n
\u521b\u610f\u4e09\u6bb5\u8bba<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u68c0\u9a8c\u662f\u5426\u4e3a\u597d\u521b\u610f<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u8861\u91cf\u521b\u610f\u4e3b\u8981\u56f4\u7ed5\u4e09\u4e2a\u8981\u7d20\uff0c\u9996\u5148\u662f\u521b\u610f\u591f\u7206<\/strong>\uff0c\u8fd9\u4e2aidea\u672c\u8eab\u80fd\u5f15\u53d1\u4f20\u64ad\u3002<\/p>\n\n\n\n
\u5176\u6b21\u662f\u4e0e\u54c1\u724c\u76f8\u5173<\/strong>\uff0c\u5185\u5bb9\u4f20\u64ad\u5373\u54c1\u724c\u4f20\u64ad\u3002<\/p>\n\n\n\n
\u518d\u5c31\u662f\u9a71\u52a8\u8d2d\u4e70<\/strong>\uff0c\u8fd9\u4e2a\u521b\u610f\u672c\u8eab\u80fd\u9a71\u52a8\u6d88\u8d39\u8005\u77ed\u671f\/\u957f\u671f\u8d2d\u4e70\u3002<\/p>\n\n\n\n
41.<\/strong><\/p>\n\n\n\n
\u6b63\u5012\u4e09\u89d2\u5f62\u65b9\u6848\u903b\u8f91<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4f20\u64ad\u65b9\u6848\u64b0\u5199<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u65b9\u6848\u5c31\u50cf\u4e00\u4e2a\u5012\u4e09\u89d2\u5f62+\u4e00\u4e2a\u6b63\u4e09\u89d2\u5f62\u7684\u53e0\u52a0\uff0c\u5012\u4e09\u89d2\u5f62\u5373\u901a\u8fc7\u63a8\u5bfc\u53ca\u6d1e\u5bdf\u5f97\u51fa\u4e00\u4e2a\u805a\u7126\u7684core idea\uff08\u4e00\u4e2aAction\uff09\uff0c\u6b63\u4e09\u89d2\u5f62\u5219\u662f\u5c06\u8fd9\u4e2a\u6838\u5fc3\u70b9\uff0c\u8fdb\u884c\u4f20\u64ad\u6269\u6563\u3002<\/p>\n\n\n\n
42.<\/strong><\/p>\n\n\n\n
\u54c1\u724c\u4e94\u529b\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u68c0\u9a8c\u4f01\u4e1a\u662f\u5426\u5177\u5907\u54c1\u724c\u529b<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u54c1\u724c\u529b\u662f\u7efc\u5408\u6027\u7684\u8868\u73b0\uff0c\u4e3b\u8981\u6db5\u76d6\u4ea7\u54c1\u529b\u3001\u6e20\u9053\u529b\u3001\u8425\u9500\u529b\u3001\u7ba1\u7406\u529b\u3001\u54c1\u724c\u529b\u3002<\/p>\n\n\n\n
\u4ea7\u54c1\u529b\uff1a<\/strong>\u6307\u7684\u4ea7\u54c1\u7efc\u5408\u6027\u4ef7\u6bd4\uff0c\u5305\u62ec\u4ea7\u54c1\u5177\u5907\u7684\u529f\u80fd\u5c5e\u6027\u4e0e\u4ef7\u683c\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u5176\u4e2d\u4ea7\u54c1\u529b\u662f\u6839\u672c\uff0c\u662f\u9a71\u52a8\u5176\u4ed6\u4f5c\u7528\u529b\u7684\u8f7d\u4f53\u3002<\/p>\n\n\n\n
\u6e20\u9053\u529b\uff1a<\/strong>\u6307\u4e00\u7ea7\/\u4e8c\u7ea7\u5206\u9500\u5546\u7684\u8425\u5546\u610f\u8bc6\u3001\u7ecf\u8425\u7ba1\u7406\u80fd\u529b\u3001\u5e02\u573a\u683c\u5c40\uff0c\u8d44\u91d1\u5b9e\u529b\u548c\u5bf9\u54c1\u724c\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n
\u8425\u9500\u529b\uff1a<\/strong>\u6307\u4f01\u4e1a\u5404\u4e2a\u5c42\u7ea7\u7684\u6218\u7565\u683c\u5c40\u3001\u6574\u5408\u8425\u9500\u80fd\u529b\u3001\u5a92\u4f53\u8d44\u6e90\u80fd\u529b\u3001\u4ee5\u53ca\u4f01\u4e1a\u7684\u5371\u673a\u516c\u5173\u80fd\u529b\u3002<\/p>\n\n\n\n
\u7ba1\u7406\u529b\uff1a<\/strong>\u6307\u6267\u884c\u56e2\u961f\uff08\u4f01\u4e1a\u5404\u4e2a\u5c42\u7ea7\u3001\u7ecf\u9500\u5546\u6267\u884c\u5c42\uff09\u5bf9\u8425\u9500\u9879\u76ee\u7684\u7ec4\u7ec7\u3001\u7ba1\u63a7\u3001\u8ddf\u8fdb\u3001\u603b\u7ed3\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n
\u54c1\u724c\u529b\uff1a<\/strong>\u662f\u54c1\u724c\u5177\u6709\u7684\u77e5\u540d\u5ea6\u3001\u7f8e\u8a89\u5ea6\u7b49\u54c1\u724c\u8d44\u4ea7\u7684\u6c89\u6dc0\uff0c\u5546\u8a89\u7684\u5f71\u54cd\u529b\uff0c\u4ee5\u53ca\u6587\u5316\u7684\u8ba4\u540c\u5ea6\uff0c\u8fd9\u4e9b\u5728\u9a71\u52a8\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u7efc\u5408\u80fd\u529b\u3002\u54c1\u724c\u529b\u662f\u7ec8\u6781\u4f5c\u7528\u529b\uff0c\u76f8\u5f53\u4e8e\u662f\u6700\u6838\u5fc3\u7684\u6e90\u52a8\u529b\u3002<\/p>\n\n\n\n
43.<\/strong><\/p>\n\n\n\n
\u7b2c\u4e00\u6027\u539f\u7406<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u5546\u4e1a\u51b3\u7b56<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u4e9a\u91cc\u58eb\u591a\u5fb7<\/p>\n\n\n\n
\u7b2c\u4e00\u6027\u539f\u7406\u7531\u4e9a\u91cc\u58eb\u591a\u5fb7\u63d0\u51fa\uff0c\u201c\u4efb\u4f55\u4e00\u4e2a\u7cfb\u7edf\u90fd\u6709\u81ea\u5df1\u7684\u7b2c\u4e00\u6027\u539f\u7406\uff0c\u5b83\u662f\u4e00\u4e2a\u6839\u57fa\u6027\u7684\u547d\u9898\u6216\u5047\u8bbe\uff0c\u5b83\u4e0d\u80fd\u88ab\u8fdd\u80cc\u6216\u5220\u9664\u3002\u201d<\/strong><\/p>\n\n\n\n
\u5728\u5546\u4e1a\u89d2\u5ea6\uff0c\u88ab\u9a6c\u65af\u514b\u6240\u666e\u53ca\u3002\u4ed6\u8ba4\u4e3a\uff0c\u6700\u91cd\u8981\u7684\u662f\u901a\u8fc7\u7b2c\u4e00\u539f\u5219\u6765\u63a8\u7406\uff0c\u800c\u4e0d\u662f\u7c7b\u6bd4\u3002\u901a\u8fc7\u7b2c\u4e00\u539f\u5219\uff0c\u628a\u4e8b\u60c5\u6d53\u7f29\u5230\u6700\u57fa\u672c\u7684\u4e8b\u5b9e\uff0c\u7136\u540e\u4ece\u8fd9\u91cc\u8fdb\u884c\u63a8\u7406\u3002<\/strong><\/p>\n\n\n\n
\u7b2c\u4e00\u6027\u539f\u7406\u4e0d\u80fd\u4ece\u5176\u4ed6\u4efb\u4f55\u539f\u7406\u4e2d\u63a8\u5bfc\u51fa\u6765\uff0c\u76f8\u5f53\u4e8e\u662f\u5143\u4e8b\u5b9e\uff08\u6700\u672c\u6e90\u7684\u4e8b\u5b9e\uff09\u3002\u662f\u51b3\u5b9a\u4e8b\u7269\u6700\u672c\u8d28\u4e0d\u53d8\u7684\u6cd5\u5219\uff0c\u662f\u4e0d\u8bc1\u81ea\u660e\u5929\u7136\u7684\u516c\u7406\uff0c\u662f\u601d\u8003\u7684\u539f\u70b9\uff0c\u662f\u540c\u9886\u57df\u5176\u4ed6\u7406\u8bba\u5b58\u5728\u7684\u5927\u524d\u63d0\u3002<\/strong><\/p>\n\n\n\n
44.<\/strong><\/p>\n\n\n\n
\u6295\u8d44\u7684\u53d8\u4e0e\u4e0d\u53d8<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u5546\u4e1a\u51b3\u7b56<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u6295\u8d44\u7684\u903b\u8f91\uff0c\u662f\u627e\u5230\u9700\u6c42\u672c\u8d28\u7684\u4e0d\u53d8\u90e8\u5206\uff0c\u770b\u5230\u5546\u4e1a\u6a21\u5f0f\u53d8\u7684\u90e8\u5206\u3002<\/strong><\/p>\n\n\n\n
\u6295\u8d44\u4e8e\u53d8\uff0c\u53d8\u7684\u662f\u6280\u672f\u8fed\u4ee3\uff0c\u6a21\u5f0f\u521b\u65b0\u3002\u6295\u8d44\u4e8e\u4e0d\u53d8\uff0c\u4e0d\u53d8\u7684\u662f\u4eba\u7684\u672c\u8d28\u9700\u6c42\uff0c\u6bd4\u5982\u8863\u98df\u4f4f\u884c\u3002\u53d8\u662f\u4e3a\u4e86\u4e0d\u53d8\u670d\u52a1\uff0c\u6280\u672f\u521b\u65b0\u662f\u4e3a\u4e86\u6ee1\u8db3\u4eba\u672c\u8d28\u7684\u9700\u6c42\u3002<\/strong><\/p>\n\n\n\n
45.<\/strong><\/p>\n\n\n\n
\u4f9b\u7ed9\u7aef\/\u9700\u6c42\u7aef<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u5546\u4e1a\u51b3\u7b56<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u6295\u8d44\u5c31\u662f\u6295\u201c\u6709\u9700\u6c42\u3001\u53ef\u4f9b\u7ed9\u201d<\/strong>\u7684\u8d5b\u9053\u3002\u6709\u4e9b\u9886\u57df\u662f\u6709\u9700\u6c42\u65e0\u4f9b\u7ed9\uff0c\u5982\u957f\u751f\u4e0d\u8001\u836f\uff0c\u5927\u5bb6\u90fd\u5e0c\u671b\u957f\u751f\u4e0d\u8001\uff0c\u4f46\u8fd9\u79cd\u836f\u751f\u4ea7\u4e0d\u51fa\u6765\u3002<\/p>\n\n\n\n
\u6709\u4f9b\u7ed9\u65e0\u9700\u6c42\u7684\u9886\u57df\u5c31\u591a\u4e86\uff0c\u6bd4\u5982\u4f20\u7edf\u7684\u624b\u673a\u7684\u4f9b\u7ed9\u5df2\u7ecf\u5f88\u5f3a\u4e86\uff0c\u4f46\u6ca1\u6709\u9700\u6c42\u4e4b\u540e\u5c31\u4f1a\u9000\u51fa\u5e02\u573a\u3002<\/p>\n\n\n\n
46.<\/strong><\/p>\n\n\n\n
A\/B\u6d4b\u8bd5<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u9a8c\u8bc1\u5047\u8bbe<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u63d0\u51fa\u5047\u8bbe\uff0c\u9a8c\u8bc1\u5047\u8bbe\u7684\u903b\u8f91\uff0cA\/B\u6d4b\u8bd5\u5c31\u662f\u9a8c\u8bc1\u5047\u8bbe\u6700\u597d\u7684\u65b9\u5f0f\u3002<\/strong><\/p>\n\n\n\n
\u5728\u540c\u4e00\u65f6\u95f4\u7ef4\u5ea6\uff0c\u4e3a\u4e86\u6d4b\u8bd5\u67d0\u56e0\u7d20\u5bf9\u7ed3\u679c\u7684\u5f71\u54cd\uff0c\u4ee5\u6b64\u56e0\u7d20\u4e3a\u53d8\u91cf\uff0c\u5176\u4ed6\u56e0\u7d20\u4e3a\u5b9a\u91cf\u8fdb\u884c\u6d4b\u8bd5\uff0c\u4ee5\u627e\u5230\u7ed3\u679c\u6700\u4f73\u7684\u53d8\u91cf\u523b\u5ea6\u3002<\/p>\n\n\n\n
47.<\/strong><\/p>\n\n\n\n
\u4f20\u64ad\u8d77\u627f\u8f6c\u5408\u6cd5<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u6545\u4e8b\u8bb2\u8ff0\u3001\u54c1\u724c\u4f20\u64ad<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u8d77\u627f\u8f6c\u5408\u662f\u6545\u4e8b\u7684\u4e00\u79cd\u53d9\u8ff0\u65b9\u5f0f\uff0c\u662f\u4f20\u64ad\u7684\u4e00\u79cd\u624b\u6cd5\uff0c\u6211\u4eec\u4ee5\u54c1\u724c\u6545\u4e8b\u4e3a\u4f8b\u3002<\/strong><\/p>\n\n\n\n
\u8d77\uff1a<\/strong>\u8d77\u662f\u5f00\u5934\uff0c\u662f\u7834\u9898\u7684\u624b\u6cd5\uff0c\u8d77\u7684\u90e8\u5206\u9700\u8981\u5438\u5f15\u6d88\u8d39\u8005\uff0c\u54c1\u724c\u6545\u4e8b\u9996\u5148\u8ba9\u6d88\u8d39\u8005\u6709\u770b\u4e0b\u53bb\u7684\u6b32\u671b\u3002<\/p>\n\n\n\n
\u627f\uff1a<\/strong>\u627f\u662f\u627f\u63a5\uff0c\u629b\u51fa\u95ee\u9898\uff0c\u65e2\u80fd\u627f\u4e0a\u4e5f\u80fd\u542f\u4e0b\uff0c\u627f\u4e0a\u662f\u6545\u4e8b\u8fdb\u5c55\u3001\u60c5\u7eea\u5347\u534e\uff0c\u542f\u4e0b\u662f\u4e3a\u54c1\u724c\u89d2\u8272\u7684\u51fa\u73b0\u505a\u94fa\u57ab\u3002<\/p>\n\n\n\n
\u8f6c\uff1a<\/strong>\u8f6c\u662f\u8f6c\u6298\uff0c\u8fd9\u4e2a\u90e8\u5206\u5c31\u9700\u8981\u5f15\u51fa\u54c1\u724c\u4e86\uff0c\u54c1\u724c\u6709\u4ec0\u4e48\u7279\u70b9\uff0c\u5728\u8fc7\u7a0b\u4e2d\u8d77\u5230\u7684\u4f5c\u7528\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n
\u5408\uff1a<\/strong>\u5408\u662f\u603b\u7ed3\uff0c\u6700\u7ec8\u54c1\u724c\u7684\u51fa\u73b0\u89e3\u51b3\u4e86\u4ec0\u4e48\u95ee\u9898\uff0c\u5bf9\u6545\u4e8b\u8fdb\u884c\u603b\u7ed3\u5347\u534e\uff0c\u4ee5\u6b64\u6b63\u5f0f\u4eae\u76f8\u54c1\u724c\uff0c\u4ece\u800c\u6539\u53d8\u6d88\u8d39\u8005\u7684\u751f\u6d3b\u65b9\u5f0f\u3002<\/p>\n\n\n\n
48.<\/strong><\/p>\n\n\n\n
\u7f16\u7801\/\u89e3\u7801<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u4f20\u64ad<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u82f1\u56fd\u6587\u5316\u7814\u7a76\u5b66\u6d3e \u970d\u5c14<\/p>\n\n\n\n
\u4fe1\u606f\u5185\u5bb9\u662f\u901a\u8fc7\u4e00\u5b9a\u7b26\u7801\uff08\u6587\u5b57\u3001\u56fe\u50cf\u3001\u58f0\u97f3\u7b49\uff09\u8868\u73b0\u51fa\u6765\u7684\u3002\u4f20\u64ad\u8005\u5c06\u4fe1\u606f\u4ee5\u7279\u5b9a\u5f62\u5f0f\u8fdb\u884c\u7f16\u7801\uff0c\u53d7\u4f20\u8005\u5bf9\u63a5\u6536\u5230\u7684\u7b26\u7801\u8fdb\u884c\u89e3\u8bfb\u3002\u4f20\u64ad\u8005\u6839\u636e\u81ea\u8eab\u76ee\u7684\u8fdb\u884c\u5b9a\u5236\u5316\u7f16\u7801\uff0c\u53d7\u4f20\u8005\u7531\u4e8e\u81ea\u8eab\u60c5\u51b5\uff0c\u5982\u793e\u4f1a\u5730\u4f4d\u3001\u6587\u5316\u80cc\u666f\u3001\u8eab\u4efd\u89d2\u8272\u3001\u601d\u60f3\u60c5\u611f\u7b49\u56e0\u7d20\uff0c\u4f1a\u5bf9\u4fe1\u606f\u8fdb\u884c\u81ea\u6211\u7684\u89e3\u8bfb\u3002<\/p>\n\n\n\n
\u5e7f\u544a\u4f20\u64ad\u4fbf\u662f\u4e00\u79cd\u7f16\u7801\u89e3\u7801\u7684\u8fc7\u7a0b\uff0c\u4ee5\u4f20\u64ad\u6838\u5fc3\u5143\u7d20\u4e3a\u57fa\u7840\uff0c\u6839\u636e\u6d88\u8d39\u8005\u753b\u50cf\uff0c\u8fdb\u884c\u9488\u5bf9\u6027\u7f16\u7801\uff0c\u4fbf\u4e8e\u6d88\u8d39\u8005\u8fdb\u884c\u89e3\u7801\u3002<\/strong><\/p>\n\n\n\n
49.<\/strong><\/p>\n\n\n\n
\u7528\u6237\u51b3\u7b56\u7406\u6027\/\u611f\u6027<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4ea7\u54c1\u7b56\u7565\u3001\u54c1\u724c\u7b56\u7565\u3001\u4f20\u64ad\u7b56\u7565<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u7528\u6237\u51b3\u7b56\u53d7\u7406\u6027\u652f\u914d\u548c\u611f\u6027\u652f\u914d\uff0c<\/strong>\u524d\u8005\u662f\u4ea7\u54c1\u7684\u529f\u80fd\u5c5e\u6027\uff0c\u540e\u8005\u662f\u8fd9\u4e2a\u54c1\u724c\/\u54c1\u7c7b\u7684\u60c5\u611f\u5c5e\u6027\u3002<\/p>\n\n\n\n
\u4e0d\u540c\u54c1\u7c7b\u5728\u7406\u6027\/\u611f\u6027\u6bd4\u4f8b\u4e0d\u4e00\u3002\u6709\u4e9b\u54c1\u7c7b\u91cd\u529f\u80fd\uff0c\u8f7b\u60c5\u611f\uff0c\u6709\u4e9b\u8f7b\u529f\u80fd\uff0c\u91cd\u60c5\u611f\u3002<\/p>\n\n\n\n
50.<\/strong><\/p>\n\n\n\n
\u6295\u8d44\u4e09\u6bb5\u8bba<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u6295\u8d44<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u6295\u8d44\u53ef\u4ece\u5929\u3001\u5730\u3001\u4eba\u7684\u903b\u8f91\u53bb\u770b\u3002<\/strong><\/p>\n\n\n\n
\u5929<\/strong>\u662f\u6c14\u5019\uff0c\u662f\u5927\u73af\u5883\uff0c\u770b\u5b8f\u89c2\u653f\u7b56\u662f\u5426\u6709\u5229\uff0c\u884c\u4e1a\/\u5730\u65b9\u653f\u7b56\u662f\u5426\u652f\u6301\uff0c\u5c45\u6c11\u53ef\u652f\u914d\u6536\u5165\u662f\u5426\u8db3\u591f\u3002<\/p>\n\n\n\n
\u5730<\/strong>\u662f\u770b\u8d5b\u9053\uff0c\u8fd9\u4e2a\u54c1\u7c7b\u662f\u5929\u82b1\u677f\u5982\u4f55\uff0c\u589e\u957f\u5982\u4f55\u3002<\/p>\n\n\n\n
\u4eba<\/strong>\u662f\u770b\u5728\u8fd9\u4e2a\u8d5b\u9053\u54c1\u724c\u7684\u8bdd\u4e8b\u4eba\uff0c\u4e5f\u5c31\u662f\u51b3\u5b9a\u4f01\u4e1a\u6218\u7565\u7684\u4eba\uff0c\u8fd9\u4e2a\u7ec4\u7ec7\u5982\u4f55\u3002<\/p>\n\n\n\n
51.<\/strong><\/p>\n\n\n\n
\u54c1\u724c\u8d44\u4ea7\u4e09\u8981\u4e49<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u7ba1\u7406<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u6234\u7ef4\u00b7\u963f\u514b \u300a\u7ba1\u7406\u54c1\u724c\u8d44\u4ea7\u300b\u3001\u300a\u54c1\u724c\u5927\u5e08\u300b<\/p>\n\n\n\n
\u54c1\u724c\u8d44\u4ea7\u6db5\u76d6\u4ee5\u4e0b\u4e09\u5927\u677f\u5757<\/strong><\/p>\n\n\n\n
\u54c1\u724c\u77e5\u540d\u5ea6\uff1a<\/strong>\u6307\u6f5c\u5728\u987e\u5ba2\u8ba4\u51fa\u6216\u60f3\u8d77\u67d0\u7c7b\u4ea7\u54c1\u4e2d\u67d0\u4e00\u54c1\u724c\u7684\u80fd\u529b\u3002\u662f\u54c1\u724c\u8054\u60f3\u8d56\u4ee5\u5b58\u5728\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n
\u54c1\u724c\u8054\u60f3\uff1a<\/strong>\u662f\u900f\u8fc7\u54c1\u724c\u4ea7\u751f\u7684\u8054\u60f3\uff0c\u5305\u542b\u4ea7\u54c1\u7279\u5f81\u3001\u4ea7\u54c1\u8bbe\u8ba1\u3001\u793e\u4f1a\u5f62\u8c61\u3001\u54c1\u8d28\u3001\u4f7f\u7528\u8005\u5f62\u8c61\u3001\u54c1\u724c\u4e2a\u6027\u3001\u4ee3\u8868\u6027\u7b26\u53f7\u7b49\u3002<\/p>\n\n\n\n
\u54c1\u724c\u5fe0\u8bda\u5ea6\uff1a<\/strong>\u8861\u91cf\u987e\u5ba2\u662f\u5426\u5fe0\u4e8e\u54c1\u724c\u7684\u4e00\u79cd\u65b9\u6cd5\uff0c\u53cd\u6620\u4e86\u987e\u5ba2\u8f6c\u5411\u5176\u4ed6\u54c1\u724c\u7684\u53ef\u80fd\u6027\uff0c\u7279\u522b\u662f\u5728\u4ef7\u683c\/\u4ea7\u54c1\u529f\u80fd\u53d1\u751f\u53d8\u5316\u65f6\u3002<\/p>\n\n\n\n
52.<\/strong><\/p>\n\n\n\n
CBBE\u987e\u5ba2\u8d44\u4ea7\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u7ba1\u7406<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u51ef\u6587\u00b7\u83b1\u6069\u00b7\u51ef\u52d2 \u300a\u6218\u7565\u54c1\u724c\u7ba1\u7406\u300b<\/p>\n\n\n\n
\u8fd9\u56db\u4e2a\u5c42\u9762\u5177\u6709\u903b\u8f91\u548c\u65f6\u95f4\u4e0a\u7684\u5148\u540e\u5173\u7cfb\uff1a\u5148\u5efa\u7acb\u54c1\u724c\u8bc6\u522b\uff0c\u7136\u540e\u521b\u5efa\u54c1\u724c\u5185\u6db5\uff0c\u63a5\u7740\u5f15\u5bfc\u6b63\u786e\u7684\u54c1\u724c\u53cd\u5e94\uff0c\u6700\u540e\u7f14\u9020\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u5173\u7cfb\u3002<\/strong><\/p>\n\n\n\n
\u54c1\u724c\u8bc6\u522b<\/strong>\u662f\u77e5\u9053\u4f60\u662f\u8c01\uff0c\u54c1\u724c\u5185\u6db5<\/strong>\u662f\u4f60\u6709\u4ec0\u4e48\u4ef7\u503c\uff08\u7406\u6027\u5229\u76ca+\u611f\u6027\u5229\u76ca\uff09\uff0c\u54c1\u724c\u53cd\u5e94<\/strong>\u662f\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u4ec0\u4e48\u611f\u89c9\uff08\u4ea7\u54c1\u8d28\u91cf+\u54c1\u724c\u5f62\u8c61\uff09\uff0c\u54c1\u724c\u5173\u7cfb<\/strong>\u662f\u6d88\u8d39\u8005\u8ba4\u4e3a\u4f60\u548c\u4ed6\u7684\u5173\u7cfb\u600e\u4e48\u6837\uff1f<\/p>\n\n\n\n
53.<\/strong><\/p>\n\n\n\n
\u54c1\u724c\u9b45\u529b\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u7ba1\u7406<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u5e15\u514b \u300a\u54c1\u724c\u5d07\u62dc\u300b<\/p>\n\n\n\n
\u5e15\u514b\u5728\u300a\u54c1\u724c\u5d07\u62dc\u300b\u4e00\u4e66\u4e2d\uff0c\u4ee5\u201cCBBE\u201d\u7406\u8bba\u4e3a\u57fa\u7840\uff0c\u4ece\u987e\u5ba2\u7684\u89c6\u89d2\u6d1e\u5bdf\u51fa\u4e00\u4e2a\u4e09\u7ef4\u7ed3\u6784\u3002<\/p>\n\n\n\n
\u81f3\u4fe1\uff1a<\/strong>\u987e\u5ba2\u56e0\u54c1\u8d28\u7b49\u800c\u4fe1\u4efb\u54c1\u724c\u3002\u81f3\u7231\uff1a<\/strong>\u56e0\u54c1\u5473\u800c\u4ea7\u751f\u54c1\u724c\u60c5\u611f\u4e43\u81f3\u54c1\u724c\u631a\u7231\u3002\u81f3\u5c0a\uff1a<\/strong>\u56e0\u54c1\u683c\u800c\u5c0a\u91cd\u54c1\u724c\u751a\u81f3\u5d07\u62dc\u54c1\u724c\u3002\u8fd9\u4fbf\u662f\u54c1\u724c\u7684\u4e09\u5927\u5883\u754c\u3002<\/p>\n\n\n\n
54.<\/strong><\/p>\n\n\n\n
\u82f1\u7279\u54c1\u724c\u8bc4\u4f30\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u8d44\u4ea7\u8bc4\u4f30<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u82f1\u7279\u54c1\u724c\u516c\u53f8\uff08Interbrand\uff09<\/p>\n\n\n\n
\u54c1\u724c\u4ef7\u503c=\u54c1\u724c\u6536\u76ca*\u54c1\u724c\u4f5c\u7528\u6307\u6570*\u54c1\u724c\u5f3a\u5ea6<\/strong><\/p>\n\n\n\n
\u54c1\u724c\u6536\u76ca<\/strong>\u662f\u54c1\u724c\u8fd1\u51e0\u5e74\u7684\u83b7\u5229\u80fd\u529b\u3002\u54c1\u724c\u4f5c\u7528\u6307\u6570<\/strong>\u662f\u54c1\u724c\u5728\u8d2d\u4e70\u51b3\u7b56\u4e2d\u7684\u4f5c\u7528\u3002\u54c1\u724c\u5f3a\u5ea6<\/strong>\u662f\u54c1\u724c\u672a\u6765\u73b0\u91d1\u6d41\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n
55.<\/strong><\/p>\n\n\n\n
FAB\u5229\u76ca\u9500\u552e\u6cd5<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4ea7\u54c1\u7b56\u7565\u3001\u4ea7\u54c1\u9500\u552e<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u7279\u5f81<\/strong>\uff08Feature\uff09\u8868\u660e\u4ea7\u54c1\u662f\u4ec0\u4e48\uff0c\u4f18\u70b9<\/strong>\uff08Advantage\uff09\u8868\u660e\u4ea7\u54c1\u6709\u4ec0\u4e48\u7528\uff0c\u201c\u524d\u8005\u662f\u56e0\u4e3a\uff0c\u540e\u8005\u662f\u6240\u4ee5\u201d\u7684\u903b\u8f91\u3002\u5229\u76ca<\/strong>\uff08Benefit\uff09\u662f\u80fd\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u7684\u5229\u76ca\uff0c\u8fd9\u91cc\u7684\u4e3b\u4f53\u662f\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n
56.<\/strong><\/p>\n\n\n\n
\u624b\u6bb5-\u76ee\u7684\u94fe<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u4ea7\u54c1\u7b56\u7565\u3001\u4ea7\u54c1\u9500\u552e<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u5fc3\u7406\u5b66\u5bb6\u7c73\u5c14\u987f\u00b7\u7f57\u514b\u5947<\/p>\n\n\n\n
\u6700\u65e9\u662f\u7531\u5fc3\u7406\u5b66\u5bb6\u7c73\u5c14\u987f\u00b7\u7f57\u514b\u5947\u63d0\u51fa\uff0c\u5230\u4e8620\u4e16\u7eaa70\u5e74\u4ee3\u540e\u671f\uff0c\u7531\u6c64\u59c6\u00b7\u96f7\u8bfa\u5179\u548c\u4e18\u514b\u00b7\u5409\u6069\u683c\u52d2\u628a\u5b83\u8fd0\u7528\u5230\u8425\u9500\u5b66\u4e0a\u6765\u7814\u7a76\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u3002\u624b\u6bb5\u2014\u76ee\u7684\u7406\u8bba\u9610\u8ff0\u4e86\u4e2a\u4eba\u4ef7\u503c\u5f71\u54cd\u4e2a\u4eba\u884c\u4e3a\u7684\u65b9\u6cd5\u3002<\/strong><\/p>\n\n\n\n
\u5176\u5b9e\u4e5f\u53ef\u7406\u89e3\u4e3aFAB\u5229\u76ca\u9500\u552e\u6cd5\u7684\u5012\u88c5\uff0c\u987e\u5ba2\u5728\u8d2d\u4e70\u4ea7\u54c1\/\u670d\u52a1\u65f6\uff0c\u51fa\u53d1\u70b9\u662f\u57fa\u4e8e\u5176\u80fd\u5b9e\u73b0\u4e00\u5b9a\u7684\u4ef7\u503c\uff0c\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u4ef7\u503c\u9700\u8981\u80fd\u8fbe\u5230\u4e00\u5b9a\u7684\u5229\u76ca\uff0c\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u5229\u76ca\u5219\u9700\u8981\u4ea7\u54c1\/\u670d\u52a1\u5177\u5907\u4e00\u5b9a\u7684\u5c5e\u6027\u3002<\/strong><\/p>\n\n\n\n
\u5728\u5e02\u573a\u8425\u9500\u9886\u57df\uff0c\u8981\u57fa\u4e8e\u987e\u5ba2\u903b\u8f91\u800c\u4e0d\u662f\u5355\u7eaf\u7684\u4f01\u4e1a\u751f\u4ea7\u4ea7\u54c1\u903b\u8f91\uff0c\u771f\u6b63\u505a\u5230\u4ee5\u987e\u5ba2\u4e3a\u4e2d\u5fc3\u3002<\/p>\n\n\n\n
57.<\/strong><\/p>\n\n\n\n
\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u7814\u7a76\u5546\u4e1a\u6a21\u5f0f<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\u4e9a\u5386\u5c71\u5927\u00b7\u5965\u65af\u7279\u74e6\u5fb7\u3001\u4f0a\u592b\u00b7\u76ae\u5c3c\u5384 \u8457 \u300a\u5546\u4e1a\u6a21\u5f0f\u65b0\u751f\u4ee3\u300b<\/p>\n\n\n\n
\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684\u4e5d\u5927\u677f\u5757\u4e3b\u8981\u662f\u63cf\u8ff0\u4e86\u4f01\u4e1a\u5982\u4f55\u521b\u9020\u4ef7\u503c\u3001\u4f20\u9012\u4ef7\u503c\u548c\u83b7\u53d6\u4ef7\u503c\u7684\u57fa\u672c\u539f\u7406\u3002<\/strong><\/p>\n\n\n\n
\u5ba2\u6237\u7ec6\u5206<\/strong>\uff08CS\uff0cCustomer Segments\uff09\u662f\u627e\u5230\u4f01\u4e1a\u670d\u52a1\u7684\u5ba2\u6237\u7fa4\u4f53\uff0c\u53ef\u4ee5\u662f\u4e00\u4e2a\u4e5f\u53ef\u4ee5\u662f\u591a\u4e2a\u3002\u4ef7\u503c\u4e3b\u5f20<\/strong>\uff08VP\uff0cValue Propositions\uff09\u662f\u63d0\u4f9b\u4ec0\u4e48\u4ef7\u503c\uff08\u7406\u6027\/\u611f\u6027\uff09\u89e3\u51b3\u5ba2\u6237\u7684\u95ee\u9898\u548c\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u3002\u6e20\u9053\u901a\u8def<\/strong>\uff08CH\uff0cChannels\uff09\u6307\u901a\u8fc7\u6c9f\u901a\u3001\u5206\u9500\u548c\u9500\u552e\u6e20\u9053\u5411\u5ba2\u6237\u4f20\u9012\u4ef7\u503c\u4e3b\u5f20\u3002\u5ba2\u6237\u5173\u7cfb<\/strong>\uff08CR\uff0cCustomer Relationships\uff09\u662f\u5728\u6bcf\u4e00\u4e2a\u5ba2\u6237\u7ec6\u5206\u5e02\u573a\u5efa\u7acb\u548c\u7ef4\u62a4\u5ba2\u6237\u5173\u7cfb\u3002<\/p>\n\n\n\n
\u6536\u5165\u6765\u6e90<\/strong>\uff08R$\uff0cRevenue Streams\uff09\u4ea7\u751f\u4e8e\u6210\u529f\u63d0\u4f9b\u7ed9\u5ba2\u6237\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u662f\u901a\u8fc7\u4ef7\u503c\u4ea4\u6362\u4ece\u800c\u83b7\u5f97\u6536\u5165\u3002\u6838\u5fc3\u8d44\u6e90<\/strong>\uff08KR\uff0cKey Resources\uff09\u662f\u8ba9\u5546\u4e1a\u6a21\u5f0f\u6709\u6548\u8fd0\u8f6c\u6240\u5fc5\u9700\u7684\u6700\u91cd\u8981\u56e0\u7d20\u3002\u5173\u952e\u4e1a\u52a1<\/strong>\uff08KA\uff0cKey Activities\uff09\u6307\u4e3a\u4e86\u786e\u4fdd\u5546\u4e1a\u6a21\u5f0f\u53ef\u884c\uff0c\u4f01\u4e1a\u5fc5\u987b\u505a\u7684\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u3002\u91cd\u8981\u5408\u4f5c<\/strong>\uff08KP\uff0cKey Partnerships\uff09\u6307\u8ba9\u5546\u4e1a\u6a21\u5f0f\u6709\u6548\u8fd0\u4f5c\u6240\u9700\u7684\u4f9b\u5e94\u5546\u4e0e\u5408\u4f5c\u4f19\u4f34\u7684\u7f51\u7edc\u3002\u6210\u672c\u7ed3\u6784<\/strong>\uff08C$\uff0cCost Structure\uff09\u662f\u7528\u6765\u63cf\u8ff0\u8fd0\u8425\u4e00\u4e2a\u5546\u4e1a\u6a21\u5f0f\u6240\u5f15\u53d1\u7684\u6240\u6709\u6210\u672c\u3002<\/p>\n\n\n\n
58.<\/strong><\/p>\n\n\n\n
\u54c1\u724c-\u89e3\u9898\u8005<\/strong><\/p>\n\n\n\n
\u9002\u7528\u573a\u666f\uff1a\u54c1\u724c\u5efa\u8bbe\u3001\u54c1\u724c\u7ba1\u7406<\/p>\n\n\n\n
\u7406\u8bba\u6765\u6e90\uff1a\/<\/p>\n\n\n\n
\u54c1\u724c\u5b58\u5728\u7684\u5408\u7406\u6027\u5728\u4e8e\u89e3\u51b3\u4e86\u67d0\u4e2a\u95ee\u9898\uff08\u5bf9\u4e8e\u7279\u5b9a\u6d88\u8d39\u8005\uff09\u3002<\/strong><\/p>\n\n\n\n
\u5e02\u573a\u5982\u540c\u4e00\u4e2a\u9898\u5e93\uff0c\u54c1\u724c\u5e94\u627e\u5230\u5176\u4e2d\u4e00\u9053\u9898\uff0c\u8fd9\u9053\u9898\u5c31\u662f\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u540c\u65f6\uff0c\u5224\u5b9a\u8fd9\u4e2a\u9700\u6c42\u662f\u5426\u4e3a\u4f2a\u9700\u6c42\uff0c\u4ee5\u53ca\u8fd9\u4e2a\u9700\u6c42\u7684\u957f\u671f\u6027\u3002<\/p>\n\n\n\n
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