{"id":59774,"date":"2022-03-07T11:40:48","date_gmt":"2022-03-07T03:40:48","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=59774"},"modified":"2022-03-07T11:41:00","modified_gmt":"2022-03-07T03:41:00","slug":"%e5%85%8d%e8%b4%b9%e6%b5%81%e9%87%8f%e7%9c%9f%e7%9a%84%e5%85%8d%e8%b4%b9%e5%90%97%ef%bc%9f%e6%8f%ad%e7%a7%98%e5%85%8d%e8%b4%b9%e6%b5%81%e9%87%8f%e8%83%8c%e5%90%8e%e7%9a%84%e6%88%90%e6%9c%ac","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/59774.html","title":{"rendered":"\u514d\u8d39\u6d41\u91cf\u771f\u7684\u514d\u8d39\u5417\uff1f\u63ed\u79d8\u514d\u8d39\u6d41\u91cf\u80cc\u540e\u7684\u6210\u672c"},"content":{"rendered":"\n<p>\u5927\u5bb6\u597d\uff0c\u6211\u662f\u8611\u83c7\u5144\u5f1f\u3002\u6211\u662f\u4ece\u4e8b\u5546\u4e1a\u6570\u5b57\u8425\u9500\u884c\u4e1a- \u6570\u5b57\u5e7f\u544a\u7684\u76f8\u5173\u5de5\u4f5c\uff08\u7b56\u5212-\u6295\u653e-\u5efa\u6a21\u9884\u6d4b\u4e00\u4f53\u5316\uff09<\/p>\n\n\n\n<p>\u4ece\u4e1a6\u5e74\u6765\uff0c\u65e5\u5e38\u88ab\u95ee\u7684\u6700\u591a\u7684\u95ee\u9898\u5c31\u662f\uff1a\u514d\u8d39<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%b5%81%e9%87%8f\" title=\"\u6d41\u91cf\" target=\"_blank\">\u6d41\u91cf<\/a><\/span>\u600e\u4e48\u641e\uff1f<\/p>\n\n\n\n<p>\u56e0\u4e3a\u6211\u4eec\u7684\u65e5\u5e38\u5de5\u4f5c\u5c31\u662f\u548c\u6d41\u91cf\u6253\u4ea4\u9053\uff0c\u6240\u4ee5\u4eca\u5929\u6211\u60f3\u548c\u5927\u5bb6\u804a\u804a\u514d\u8d39\u6d41\u91cf\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"389\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1646617663468.jpg\" alt=\"\" class=\"wp-image-59767\"\/><\/figure><\/div>\n\n\n\n<p>\u6d41\u91cf\u662f\u4ec0\u4e48\u5462\uff1f\u8fd9\u4e2a\u8bcd\u6700\u521d\u6765\u6e90\u65b0\u95fb\u884c\u4e1a\uff5e<\/p>\n\n\n\n<p>\u65b0\u95fb\u884c\u4e1a\u8ba4\u4e3a\u90a3\u4e9b\u6d88\u6781\u7684\u60c5\u7eea\u548c\u8d1f\u9762\u4fe1\u606f\u66f4\u5177\u6709\u5438\u5f15\u529b\uff0c\u6709\u52a9\u4e8e\u9501\u4f4f\u89c2\u4f17\u7684\u773c\u7403\uff0c\u4ece\u800c\u83b7\u53d6\u6d41\u91cf\uff1b<\/p>\n\n\n\n<p>\u4eca\u5929\u6211\u4eec\u53ef\u4ee5\u7b80\u5355\u7406\u89e3\u6d41\u91cf\u662f\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u548c\u773c\u7403\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5c06\u6d41\u91cf\u5212\u5206\u4e3a\u4ed8\u8d39\u6d41\u91cf\u548c\u514d\u8d39\u6d41\u91cf\uff0c\u4ed8\u8d39\u6d41\u91cf\u901a\u5e38\u5c31\u662f\u6307\u6211\u4eec\u4ece\u4e8b\u6570\u5b57\u5e7f\u544a\u91c7\u7528\u4ed8\u8d39\u7684\u5f62\u5f0f\uff0c\u8fdb\u884c\u8d2d\u4e70\u6d41\u91cf\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u800c\u514d\u8d39\u6d41\u91cf\u662f\u6307\u4e0d\u9700\u8981\u82b1\u8d39\u94b1\u83b7\u53d6\u6d41\u91cf\u7684\u65b9\u5f0f\uff0c\u4f46\u5176\u5b9e\u514d\u8d39\u7684\u4e1c\u897f\u4ece\u6765\u4e0d\u514d\u8d39\uff0c\u53ea\u662f\u522b\u4eba\u82b1\u8d39\u7684\u7cbe\u529b\u4f60\u6ca1\u6709\u770b\u89c1\u800c\u5df2\u3002<\/p>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u514d\u8d39\u6d41\u91cf\u7684\u9690\u79d8\u6210\u672c<\/strong><\/h2>\n\n\n\n<p>\u6211\u901a\u5e38\u4f1a\u5c06\u514d\u8d39\u6d41\u91cf\u83b7\u53d6\u80fd\u529b\u5206\u4e3a\u4e09\u7c7b\u5546\u5bb6\uff1a\u6709\u54c1\u724c\u6d41\u91cf\u6c60\u7684\u5546\u5bb6\uff0c\u4ea7\u54c1\u80fd\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\u7684\u5546\u5bb6\uff0c\u80fd\u548c\u6d41\u91cf\u5e73\u53f0\u5229\u76ca\u4e92\u6362\u7684\u5546\u5bb6\u3002<\/p>\n\n\n\n<p><strong>\u6709\u54c1\u724c\u6d41\u91cf\u6c60\u7684\u5546\u5bb6\uff1a<\/strong><\/p>\n\n\n\n<p>\u6709\u54c1\u724c\u6d41\u91cf\u6c60\u7684\u5f88\u597d\u7406\u89e3\uff0c\u662f\u6307\u505a\u54c1\u724c\u8425\u9500\u7684\u54c1\u724c\uff0c\u4ed6\u4eec\u957f\u671f\u82b1\u8d39\u91cd\u91d1\u5bf9\u54c1\u724cIP\u548c\u4eba\u8bbe\u5851\u9020\uff0c\u4f20\u8fbe\u54c1\u724c\u5f62\u8c61\uff0c\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u6001\u5ea6\uff0c\u4ece\u800c\u5f71\u54cd\u957f\u671f\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u54c1\u724c\u4ece\u4f20\u7edf\u5a92\u4f53\u6295\u653eTVC\uff0c\u6216\u8005\u5728\u77e5\u4e4e\u79cd\u6811\uff0c\u5728<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u79cd\u8349\uff0c\u5176\u5b9e\u90fd\u662f\u4e00\u4e2a\u9053\u7406\uff0c\u6253\u9020\u54c1\u724c\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n<p>\u800c\u505a\u597d\u54c1\u724c\u8425\u9500\u7684\u5173\u952e\uff0c\u5176\u5b9e\u662f\u6bd4\u62fc\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u6c9f\u901a\u6548\u7387\u7684\u9ad8\u4f4e\u3002\u4f8b\u5982\u6bd4\u62fc\u7684\u662f\u8c01\u7684IP\u5f71\u54cd\u529b\u5927\uff0c\u8c01\u7684\u54c1\u724c\u5185\u5bb9\u66f4\u80fd\u8bf4\u670d\u7528\u6237\uff0c\u8c01\u7684slogan\u6587\u5b57\u9510\u5ea6\u9ad8\uff0c\u66f4\u5bb9\u6613\u88ab\u7528\u6237\u8bb0\u4f4f\u7b49\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u4ea7\u54c1\u80fd\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\u7684\u5546\u5bb6\uff1a<\/strong><\/p>\n\n\n\n<p>\u6307\u4ea7\u54c1\u80fd\u5438\u5f15\u7528\u6237\u5173\u6ce8\u5ea6\u7684\uff0c\u8fd9\u91cc\u6307\u7684\u4ea7\u54c1\u5305\u542b\u4ea7\u54c1\u672c\u8eab\uff0c\u5305\u88c5\u8bbe\u8ba1\u4ee5\u53ca\u670d\u52a1\u3002\u6709\u4e9b\u8001\u677f\u6216\u8005\u8bbe\u8ba1\u5e08\u90fd\u5f88\u4e3b\u89c2\u5f97\u5c06\u4ea7\u54c1\u8bbe\u8ba1\u6216\u8005\u5305\u88c5\u8bbe\u8ba1\uff0c\u6309\u7167\u81ea\u5df1\u7684\u559c\u597d\u6765\uff0c\u90a3\u4e0d\u597d\u610f\u601d\uff0c\u8c01\u559c\u6b22\u8c01\u4e70\u5355\uff0c\u8001\u677f\u559c\u6b22\u8001\u677f\u81ea\u5df1\u4e70\u5355\uff1b&nbsp;\u6240\u4ee5\u6211\u4eec\u60f3\u8981\u83b7\u53d6\u514d\u8d39\u6d41\u91cf\uff0c\u5c31\u5e94\u8be5\u751f\u4ea7\u6211\u4eec\u76ee\u6807\u7528\u6237\u559c\u6b22\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u6df1\u6316\u4e00\u4e0b\u7528\u6237\u559c\u6b22\u4ec0\u4e48\u6837\u7684\u4ea7\u54c1\u548c\u5185\u5bb9\u5462\uff1f\u7528\u6237\u5176\u5b9e\u90fd\u662f\u6e23\u7537\uff0c\u559c\u65b0\u538c\u65e7\uff0c\u8ffd\u5bfb\u66f4\u597d\u7684\u89e3\u51b3\u65b9\u6848\u662f\u5e38\u6001\u3002<\/p>\n\n\n\n<p>\u4e0e\u5176\u8bf4\u8fd9\u4e9b\u662f\u7384\u5b66\u4e0d\u5982\u8bf4\u8fd9\u5c31\u662f\u4eba\u7c7b\u793e\u4f1a\u8fd0\u884c\u89c4\u5219\uff0c\u590d\u6742\u800c\u968f\u673a\u3002<\/p>\n\n\n\n<p><strong>\u80fd\u548c\u6d41\u91cf\u5e73\u53f0\u5229\u76ca\u4e92\u6362\u7684\u5546\u5bb6\uff1a<\/strong><\/p>\n\n\n\n<p>\u6d41\u91cf\u901a\u5e38\u90fd\u6765\u81ea\u6d41\u91cf\u5e73\u53f0\uff0c\u90a3\u6211\u4eec\u6765\u62c6\u89e3\u4e0b\u6d41\u91cf\u5e73\u53f0\u3001\u901a\u5e38\u7684\u5546\u4e1a\u6307\u6807\u662f\u4ec0\u4e48\u6837\u7684\uff0c\u8fd9\u6837\u6211\u4eec\u53ef\u4ee5\u66f4\u4e86\u89e3\u6d41\u91cf\u662f\u600e\u4e48\u56de\u4e8b\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\u7535\u5546\u884c\u4e1a\u7684\u4e1a\u52a1\u6307\u6807\uff1aGMV=IPV*CVR*ARPPU<\/p>\n\n\n\n<p>\u8d27\u5e01\u5316\u7387\u6307\u6807\uff1aCost=DAU * IPU * ADload * Show\/Send * eCPM<\/p>\n\n\n\n<p>\u4e0d\u96be\u770b\u51fa\uff0c\u6d41\u91cf\u5e73\u53f0\u6bd4\u8f83\u91cd\u8981\u7684\u8fd0\u8425\u6307\u6807\u662f\u65e5\u6d3bDAU\u548cGMV \uff0c\u8fd9\u91cc\u6ca1\u6709\u8868\u8ff0\u7684\u5f88\u5168\u9762\uff0c\u8fd8\u6709\u7528\u6237LTV\u4e4b\u7c7b\u7684\u76f8\u5173\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u90a3\u6211\u4eec\u77e5\u9053\u65e5\u6d3b\u662f\u5e73\u53f0\u8fd0\u8425\u7684\u6307\u6807\uff0c\u90a3\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u5e73\u53f0\u7684\u4e1a\u52a1\u7c7b\u578b\u6765\u9488\u5bf9\u6027\u5730\u63d0\u4f9b\u76f8\u5e94\u7684\u4ea7\u54c1\u3001\u5982\uff1a\u7535\u5546\u5e73\u53f0\u9700\u8981\u5546\u54c1\uff0c\u4fe1\u606f\u5185\u5bb9\u5e73\u53f0\u9700\u8981\u5185\u5bb9\u4ea7\u54c1\uff1b<\/p>\n\n\n\n<p>\u90a3\u6211\u4eec\u518d\u6df1\u6316\u4e00\u4e0b\uff0c\u7535\u5546\u5e73\u53f0\u9700\u8981\u4ec0\u4e48\u6765\u62c9\u65e5\u6d3b\u548c\u66f4\u9ad8\u7684GMV\uff1f<\/p>\n\n\n\n<p>\u63d0\u4f9b\u597d\u7684\u5546\u54c1\u3001\u597d\u4ef7\u683c\u7684\u5546\u54c1\u3001\u522b\u5904\u4e70\u4e0d\u5230\u7684\u65b0\u54c1\uff0c\u9001\u8d27\u670d\u52a1\u597d\u7684\u5546\u54c1\uff0c\u7b49\u7b49&#8230;.<\/p>\n\n\n\n<p>\u4f60\u770b\uff0c\u5929\u732b\u5e02\u573a\u90e8\u4e00\u76f4\u5728\u7ed9\u5929\u732b\u6253\u9020\u6210\u65b0\u54c1\u53d1\u552e\u5730\uff0c\u65b0\u54c1\u522b\u5904\u4e70\u4e0d\u5230\uff0c\u800c\u4e14\u6ee1\u8db3\u4eba\u4eec\u5bf9\u65b0\u4e8b\u7269\u7684\u9700\u6c42\uff0c\u6240\u4ee5\u65b0\u54c1\u5c31\u7b26\u5408\u62c9\u65e5\u6d3b\u7684\u9700\u6c42\u3002\u65b0\u54c1\u4e5f\u662f\u5929\u732b\u8fd9\u4e2a\u4ea7\u54c1\u672c\u8eab\u7684\u6218\u7565\u5dee\u5f02\u5316\u3002<\/p>\n\n\n\n<p>\u4f60\u5728\u5929\u732b\u9996\u53d1\u4ee5\u524d\u4ece\u6765\u6ca1\u6709\u7684\u521b\u65b0\u4ea7\u54c1\uff0c\u80af\u5b9a\u80fd\u83b7\u53d6\u514d\u8d39\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u540c\u7406\uff0c\u597d\u4ef7\u683c\u7684\u5546\u54c1\u662f\u62fc\u591a\u591a\u7684\u5dee\u5f02\u5316\u6218\u7565\u3002\u4f60\u5728\u62fc\u591a\u591a\u63d0\u4f9b\u597d\u4ef7\u683c\u7684\u4ea7\u54c1\uff0c\u540c\u6837\u53ef\u4ee5\u83b7\u53d6\u514d\u8d39\u6d41\u91cf\uff0c\u5f53\u7136\u5982\u679c\u4ea7\u54c1\u8d28\u91cf\u6709\u95ee\u9898\uff0c\u90a3\u5c31\u662f\u62ff\u77f3\u5934\u7838\u81ea\u5df1\u7684\u811a\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u63d0\u4f9b\u5bf9\u5e73\u53f0\u6709\u76ca\uff0c\u53ef\u4ee5\u770b\u6210\u662f\u548c\u6d41\u91cf\u5e73\u53f0\u7684\u4e92\u76f8\u6210\u5c31\uff0c\u5229\u76ca\u4e92\u6362\u6765\u83b7\u53d6\u514d\u8d39\u6d41\u91cf\uff0c\u4e0a\u9762\u53ea\u662f\u4e3e\u4f8b\uff0c\u5b9e\u9645\u65b9\u5f0f\u8fd8\u6709\u5f88\u591a\u79cd\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\u4f60\u5728\u5177\u4f53\u8fd0\u8425\u4e2d\u6709\u4e00\u4e9b\u7ec6\u8282\u7684\u95ee\u9898\u9700\u8981\u5904\u7406\uff0c\u6bd4\u5982\u5546\u54c1\/\u5e97\u94fa\u51b7\u542f\u52a8\u95ee\u9898\u7b49\u7b49\uff0c\u4eca\u5929\u6682\u4e14\u4e0d\u8c08\u3002<\/p>\n\n\n\n<p><strong>\u6240\u4ee5\uff0c\u4f60\u8fd8\u89c9\u5f97\u514d\u8d39\u6d41\u91cf\u662f\u514d\u8d39\u7684\u4e48\uff0c\u5176\u5b9e\u6211\u4eec\u5728\u7ecf\u8425\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6bcf\u4e00\u6b65\u90fd\u9700\u8981\u6211\u4eec\u7528\u5fc3\u53bb\u8015\u8018\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5f53\u4f60\u8fd8\u5728\u60f3\u7740\u514d\u8d39\u6d41\u91cf\u7684\u65f6\u5019\uff0c\u522b\u5bf9\u81ea\u5df1\u7684\u4ea7\u54c1\u8ff7\u4e4b\u81ea\u4fe1\u4e86\uff0c\u4f60\u5e94\u8be5\u56de\u8fc7\u5934\u53bb\u770b\u770b\u81ea\u5df1\u7684\u5546\u54c1\u672c\u8eab\u6709\u6ca1\u6709\u5546\u54c1\u529b\uff0c\u4ef7\u683c\u8ddf\u5546\u54c1\u4ef7\u503c\u7684\u5173\u7cfb\u662f\u4e0d\u662f\u4e86\u53d7\u5230\u5e02\u573a\u7684\u9a8c\u8bc1\u3002<\/strong><\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5237\u5355\u4e3a\u4ec0\u4e48\u6ca1\u7528\u4e86\uff1f<\/strong><\/h2>\n\n\n\n<p>\u9664\u4e86\u514d\u8d39\u6d41\u91cf\u7684\u83b7\u53d6\uff0c\u8fd9\u91cc\u8fd8\u6709\u4e2a\u514d\u8d39\u6d41\u91cf\u83b7\u53d6\u7684\u91cf\u7ea7\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u514d\u8d39\u6d41\u91cf\u7684\u83b7\u53d6\u91cf\u7ea7\uff0c\u5176\u5b9e\u4e5f\u662f\u5b58\u5728\u7ade\u4e89\u7684\u3002\u4ee5\u524d\u505a\u5929\u732b\u7684\u5546\u5bb6\u4f1a\u6709\u4e00\u4e9b\u5237\u5355\u7684\u884c\u4e3a\uff0c\u4ed6\u4eec\u76ee\u7684\u5c31\u662f\u4e3a\u4e86\u6b3a\u9a97\u9884\u4f30\u6a21\u578b\uff0c\u83b7\u53d6\u66f4\u591a\u7684\u514d\u8d39\u6d41\u91cf\uff0c\u5f53\u6d41\u91cf\u5230\u4e86\uff0c\u8f6c\u5316\u7387\u8fbe\u4e0d\u5230\u6307\u6807\u8981\u6c42\uff0c\u6d41\u91cf\u5c31\u4f1a\u4e0b\u8dcc\u3002<\/p>\n\n\n\n<p>\u5176\u5b9e\u4e0a\u9762\u5237\u5355\u903b\u8f91\u662f\u56e0\u4e3a\u65e9\u671f\u7684\u9884\u4f30\u6a21\u578b\u8d28\u91cf\u4e0d\u662f\u90a3\u4e48\u9ad8\uff0c\u6280\u672f\u4e0a\u843d\u540e\uff0c\u5c31\u4f1a\u5b58\u5728\u88ab\u5546\u5bb6\u5237\u5355\u6b3a\u9a97\u7684\u60c5\u51b5\uff0c\u800c\u4e14\u6574\u4f53\u751f\u6001\u4e0d\u597d\u3002\u800c\u73b0\u5728\uff0c\u8fd9\u4e9b\u7684\u60c5\u51b5\u5df2\u7ecf\u597d\u5f88\u591a\u4e86\u3002\u9996\u5148\u9884\u4f30\u6a21\u578b\u8c03\u6574\u901f\u5ea6\u6bd4\u4ee5\u524d\u5feb\uff0c\u8fd9\u4e2a\u5e73\u53f0\u7684\u98ce\u63a7\u4e5f\u505a\u5f97\u8d8a\u6765\u8d8a\u4e25\u683c\uff0c\u5bfc\u81f4\u5f88\u591a\u6296\u97f3\u5546\u5bb6\u5237\u5355\u4f1a\u53d1\u73b0\u6ca1\u6709\u5929\u732b\u597d\u4f7f\u3002<\/p>\n\n\n\n<p>\u800c\u4e14\u4e00\u76f4\u5237\u5355\u7684\u5546\u5bb6\uff0c\u4f1a\u53d1\u73b0\u81ea\u5df1\u5237\u5355\u7684\u6d41\u91cf\u5b58\u5728\u6d41\u91cf\u74f6\u9888\uff0c\u53c8\u4f1a\u5728\u5e02\u573a\u627e\u4e00\u4e9b\u6240\u8c13\u7684\u9ed1\u79d1\u6280\uff0c\u8bd5\u4e86\u4e00\u5708\u56de\u6765\uff0c\u53d1\u73b0\u8fd8\u662f\u4ee5\u524d\u7684\u62db\uff0c\u4ee5\u524d\u7684\u91cf\u7ea7\u3002\u5b9e\u9645\u4e0a\u8fd9\u91cc\u7684\u539f\u56e0\u5c31\u662f\u5546\u54c1\u7684\u5e02\u573a\u7a7a\u95f4\u662f\u6709\u9650\u7684\uff0c\u7b80\u5355\u7406\u89e3\u5c31\u662f\u5728\u548c\u5176\u4ed6\u5546\u5bb6\u535a\u5f08\u5f53\u4e2d\uff0c\u5728ROI\u7a33\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u81ea\u5df1\u7684\u5e02\u573a\u4efd\u989d\u6709\u9650\u3002<\/p>\n\n\n\n<p>\u6211\u5728\u65e5\u5e38\u5de5\u4f5c\u4e2d\uff0c\u4f1a\u53d1\u73b0\u5f88\u591a\u5546\u5bb6\u5bf9\u81ea\u5df1\u5546\u54c1\u7684\u5e02\u573a\u7a7a\u95f4\u597d\u50cf\u662f\u6ca1\u6709\u6982\u5ff5\u7684\uff0c\u5bfc\u81f4\u4f1a\u4e00\u5473\u5730\u53bb\u83b7\u53d6\u6d41\u91cf\uff1b<\/p>\n\n\n\n<p>\u800c\u81ea\u5df1\u5e02\u573a\u6548\u7387\u6700\u5927\u5316\u7684\u771f\u5b9e\u503c\uff0c\u5728\u5b9e\u9645\u5f53\u4e2d\u6ca1\u6cd5\u53bb\u5b9e\u65f6\u6709\u6548\u8861\u91cf\uff0c\u56e0\u4e3a\u6bcf\u5929\u7ade\u4e89\u683c\u5c40\u90fd\u4e0d\u540c\uff0c\u800c\u6211\u4eec\u53ea\u80fd\u901a\u8fc7\u81ea\u5df1\u5bf9\u6d41\u91cf\u673a\u5236\u7684\u4e86\u89e3\uff0c\u6bcf\u5929\u53bb\u548cN\u4e2a\u5546\u5bb6\u535a\u5f08\uff0c\u4ee5\u5b9e\u73b0\u5e02\u573a\u6548\u7387\u6700\u5927\u5316\u3002\uff08\u5f80\u5f80\u8fd9\u79cd\u4e8b\uff0c\u5403\u529b\u4e0d\u8ba8\u597d\uff0c\u56e0\u4e3a\u6d41\u91cf\u591a\u9ad8\u624d\u7b97\u9ad8\uff0cROI\u591a\u597d\u624d\u7b97\u597d\u5462\uff0c\u6bd5\u7adf\u4eba\u6027\u662f\u8d2a\u5a6a\u7684\uff0c\u8fd9\u65f6\u5019\u505a\u597d\u4e86\u4e5f\u4e0d\u89c1\u5f97\u6709\u4eba\u77e5\u9053\uff0c\u505a\u5dee\u4e86\u8bf4\u4e00\u53e5\u4eca\u5929\u7684\u6d41\u91cf\u4e0d\u597d\uff0c\u5e94\u4ed8\u5dee\u4e8b\uff09<\/p>\n\n\n\n<p><strong>03<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6700\u540e<\/strong><\/h2>\n\n\n\n<p>\u4e0b\u4e00\u671f\uff0c\u6211\u60f3\u548c\u5927\u5bb6\u804a\u4e00\u804a\uff0c\u76ee\u524d\u6570\u5b57\u5e7f\u544a\u884c\u4e1a-\u7ade\u4ef7\u5e7f\u544a\u4e2d\u4e24\u79cd\u667a\u80fd\u63a7\u5236\u51fa\u4ef7\uff08\u7ea6\u675f\u51fa\u4ef7\u7684ocpx\u51fa\u4ef7\uff0c\u7ea6\u675f\u9884\u7b97\u7684Auto-bid\u51fa\u4ef7\uff09\u65b9\u5f0f\u4e2d\uff0c\u5982\u4f55\u83b7\u53d6\u5e02\u573a\u6548\u7387\u6700\u5927\u5316\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e24\u79cd\u662f\u76ee\u524d\u5e02\u9762\u4e0a\u6700\u5e38\u89c1\u7684\u667a\u80fd\u51fa\u4ef7\u6a21\u5f0f\uff0c\u4f8b\u5982\uff1a\u5de8\u91cfocpm\uff0c\u62fc\u591a\u591aocpx\uff0c\u6dd8\u5b9d\u76f4\u901a\u8f66ecpc\/mcb\uff0c\u6296\u97f3dou+\uff0c\u5c0f\u7ea2\u4e66\u85af\u6761\uff0c\u767e\u5ea6ocpc\uff0c\u817e\u8bafocpa\uff0c\u4e07\u76f8\u53f0MSBCB\uff0c\u4eac\u4e1c\u5feb\u8f66ocpx\uff0c\u4eac\u4e1c\u6d77\u6295ecpc\u7b49<\/p>\n\n\n\n<p>\u611f\u8c22\u4f60\u7684\u89c2\u770b\uff01<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u6587\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e4%b8%89%e9%87%8c%e5%b1%af%e4%bf%a1%e6%81%af%e6%b5%81\" title=\"\u4e09\u91cc\u5c6f\u4fe1\u606f\u6d41\" target=\"_blank\">\u4e09\u91cc\u5c6f\u4fe1\u606f\u6d41<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5927\u5bb6\u597d\uff0c\u6211\u662f\u8611\u83c7\u5144\u5f1f\u3002\u6211\u662f\u4ece\u4e8b\u5546\u4e1a\u6570\u5b57\u8425\u9500\u884c\u4e1a- \u6570\u5b57\u5e7f\u544a\u7684\u76f8\u5173\u5de5\u4f5c\uff08\u7b56\u5212-\u6295\u653e-\u5efa\u6a21\u9884\u6d4b\u4e00\u4f53\u5316\uff09 \u4ece\u4e1a6\u5e74\u6765\uff0c\u65e5\u5e38\u88ab\u95ee\u7684\u6700\u591a\u7684\u95ee\u9898\u5c31\u662f\uff1a\u514d\u8d39\u6d41\u91cf\u600e\u4e48\u641e\uff1f \u56e0\u4e3a\u6211\u4eec\u7684\u65e5\u5e38\u5de5\u4f5c\u5c31\u662f\u548c\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[4511,2370,3752],"special":[],"class_list":["post-59774","post","type-post","status-publish","format-standard","hentry","category-market","tag-4511","tag-2370","tag-3752","entry"],"views":38873,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/59774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=59774"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/59774\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=59774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=59774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=59774"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=59774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}