1\uff09\u5ba2\u6237\u6d41\u5931\u4e0e\u6536\u5165\u6d41\u5931<\/strong><\/p>\n\n\n\n\u90a3\u4e3a\u4ec0\u4e48\u4f1a\u6709\u4e24\u79cd\u8ba1\u7b97\u65b9\u5f0f\uff1f<\/p>\n\n\n\n
\u4f8b\u5982\uff0c\u6211\u4eec\u7684SaaS\u4e1a\u52a1\u662f\u6309\u7167\u5750\u5e2d\u6536\u8d39\uff0c50\u5143\/\u6708\u3002\u62e5\u6709200\u4e2a\u5ba2\u6237\uff0c100\u4e2a\u5927\u5ba2\u6237\uff08\u6bcf\u4e2a\u5927\u5ba2\u6237\u62e5\u6709100\u4e2a\u5750\u5e2d\uff09\uff0c100\u4e2a\u5c0f\u5ba2\u6237\uff08\u6bcf\u4e2a\u5c0f\u5ba2\u6237\u62e5\u670910\u4e2a\u5750\u5e2d\uff09\u3002<\/p>\n\n\n\n
\u5f53\u6708\uff0c\u6211\u4eec\u6d41\u5931\u4e8610\u4e2a\u5ba2\u6237\uff0c\u90a3\u4e48\u6708\u5ba2\u6237\u6d41\u5931\u7387\u4e3a10\u00f7200\u00d7100%\uff1d5\uff05\u3002<\/p>\n\n\n\n
\u5982\u679c\u5728\u6d41\u5931\u7684\u5ba2\u6237\u4e2d\uff0c\u67098\u4e2a\u662f\u5927\u5ba2\u6237\uff0c2\u4e2a\u662f\u5c0f\u5ba2\u6237\uff0c\u90a3\u4e48MRR\u6d41\u5931[\uff088\u00d7100\uff09+\uff082\u00d710\uff09]\u00d750\uff1d41000\u5143\uff0cMRR\u6d41\u5931\u7387\u4e3a41000\u00f7550000\u00d7100%\uff1d7.45%\u3002<\/p>\n\n\n\n
\u5982\u679c\u5728\u6d41\u5931\u7684\u5ba2\u6237\u4e2d\uff0c\u67092\u4e2a\u662f\u5927\u5ba2\u6237\uff0c8\u4e2a\u662f\u5c0f\u5ba2\u6237\uff0c\u90a3\u4e48MRR\u6d41\u5931[\uff082\u00d7100\uff09+\uff088\u00d710\uff09]\u00d750=14000\u5143\uff0cMRR\u6d41\u5931\u7387\u4e3a14000\u00f7550000\u00d7100%\uff1d2.55%\u3002<\/p>\n\n\n\n
\u7efc\u4e0a\uff0c\u901a\u8fc7\u4e0d\u540c\u7684\u8ba1\u7b97\u65b9\u5f0f\uff0c\u4f7f\u5f97\u6211\u4eec\u53ef\u4ee5\u66f4\u52a0\u5168\u9762\u3001\u51c6\u786e\u7684\u4e86\u89e3\u5230\u4e1a\u52a1\u4e2d\u6240\u53d1\u751f\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n
2\uff09\u603bMRR\u6d41\u5931<\/strong><\/p>\n\n\n\n\u603bMRR\u6d41\u5931\uff08Gross MRR Churn Rate\uff09\u662f\u7531\u4e8e\u5ba2\u6237\u53d6\u6d88\u8ba2\u9605\u548c\u964d\u7ea7\u800c\u5bfc\u81f4\u7684\u7ecf\u5e38\u6027\u6536\u5165\u635f\u5931\u7684\u767e\u5206\u6bd4\uff0c\u53cd\u5e94\u4e86\u5ba2\u6237\u5bf9\u4ea7\u54c1\u7684\u6ee1\u610f\u5ea6\u4ee5\u53ca\u4f01\u4e1a\u662f\u5426\u5438\u5f15\u4e86\u5408\u9002\u7684\u5ba2\u6237\uff0c\u8ba1\u7b97\u516c\u5f0f\u5982\u4e0b\u3002<\/p>\n\n\n\n
\u603bMRR\u6d41\u5931\u7387\uff1d[\uff08\u964d\u7ea7MRR\uff0b\u53d6\u6d88MRR\uff09\u00f7\uff08\u671f\u521d\u603bMRR\uff09]\u00d7100%<\/strong><\/p>\n\n\n\n\u5982\u679c\u672c\u6708\u6d41\u5931\uff08\u53d6\u6d88\u8ba2\u9605\u6216\u5957\u9910\u964d\u7ea7\uff09\u7684\u603bMRR\u4e3a200\u5143\uff0c\u800c\u603bMRR\uff08\u5728\u6708\u521d\u8ba1\u91cf\uff09\u4e3a10000\u5143\uff0c\u5219MRR\u603b\u6d41\u5931\u7387\u4e3a200\u00f710000\u00d7100%\uff1d2\uff05\u3002<\/p>\n\n\n\n
3\uff09\u51c0MRR\u6d41\u5931\u7387<\/strong><\/p>\n\n\n\n\u51c0MRR\u6d41\u5931\u7387\uff08Net MRR Churn Rate\uff09\u662f\u4e00\u6bb5\u65f6\u671f\u5185\u73b0\u6709\u5ba2\u6237\u53d6\u6d88\u548c\u964d\u7ea7\u800c\u635f\u5931\u7684\u6536\u5165\u51cf\u53bb\u6269\u5c55\uff08\u5411\u4e0a\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\uff09\u6536\u5165\u540e\u4e0e\u671f\u521dMRR\u7684\u767e\u5206\u6bd4\u5173\u7cfb\uff0c\u516c\u5f0f\u5982\u4e0b\u3002<\/p>\n\n\n\n
\u51c0MRR\u6d41\u5931\u7387\uff1d\uff08\u635f\u5931MRR\uff0d\u6269\u5f20MRR\uff09\u00f7\u671f\u521d\u603bMRR\u00d7100%<\/strong><\/p>\n\n\n\n\u4f8b\u5982\uff0cA\u516c\u53f8\u7684MRR\u4e3a50000\u5143\uff0c\u5176\u4e2d\u5411\u4e0a\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u7684\u6536\u5165\u4e3a7000\u5143\uff0c\u5ba2\u6237\u53d6\u6d88\u548c\u964d\u7ea7\u635f\u5931\u4e8610000\u5143\uff0c\u5219\u51c0MRR\u6d41\u5931\u7387\u4e3a\uff0810000\uff0d7000\uff09\u00f750000\u00d7100%\uff1d6\uff05\u3002<\/p>\n\n\n\n
B\u516c\u53f8\u7684MRR\u4e3a100000\u5143\uff0c\u5176\u4e2d\u5411\u4e0a\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u7684\u6536\u5165\u4e3a12000\u5143\uff0c\u5ba2\u6237\u53d6\u6d88\u548c\u964d\u7ea7\u635f\u5931\u4e867000\u5143\uff0c\u5219\u51c0MRR\u6d41\u5931\u7387\u4e3a\uff087000\uff0d12000\uff09\u00f7100000\u00d7100%\uff1d\uff0d5\uff05\u3002<\/p>\n\n\n\n
\u5f53\u51fa\u73b0\u8d1f\u6d41\u5931\u65f6\uff0c\u610f\u5473\u7740\u73b0\u6709\u5ba2\u6237\u6bcf\u6708\u4ea7\u751f\u7684\u989d\u5916\u6536\u5165\u5927\u4e8e\u53d6\u6d88\u548c\u964d\u7ea7\u800c\u635f\u5931\u7684\u6536\u5165\u3002\u8981\u8fbe\u5230\u51c0MRR\u6d41\u5931\u7387\u4e3a\u8d1f\u503c\uff0c\u53ef\u4ee5\u91c7\u7528\u4ee5\u4e0b\u63aa\u65bd\u3002<\/p>\n\n\n\n
- \u5b9e\u65bd\u53ef\u6269\u5c55\u7684\u5b9a\u4ef7\u6a21\u5f0f\uff0c\u4f8b\u5982\u91c7\u7528\u6309\u5750\u5e2d\u4ed8\u8d39\u6216\u8005\u6309\u8c03\u7528\u6b21\u6570\u4ed8\u8d39\u7684\u6a21\u5f0f\u3002<\/li>
- \u5411\u4e0a\u9500\u552e\uff0c\u5f15\u5bfc\u5ba2\u6237\u5347\u7ea7\u66f4\u9ad8\u7684\u5957\u9910\u7248\u672c\u3002<\/li>
- \u4ea4\u53c9\u9500\u552e\uff0c\u5f15\u5bfc\u5ba2\u6237\u8d2d\u4e70\u989d\u5916\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li>
- \u964d\u4f4e\u6d41\u5931\u7387\uff0c\u4ece\u800c\u51cf\u5c11\u53d6\u6d88\u8ba2\u9605\u5bf9\u6536\u5165\u7684\u5f71\u54cd\u3002<\/li><\/ul>\n\n\n\n
4. \u961f\u5217\u5206\u6790<\/strong><\/p>\n\n\n\n\u961f\u5217\u672c\u8eab\u4e0d\u662f\u4e00\u4e2a\u6307\u6807\uff0c\u4f46\u975e\u5e38\u91cd\u8981\u3002\u961f\u5217\u5206\u6790\uff08Cohort Analysis\uff09\u662f\u4e00\u4e2a\u53ef\u89c6\u5316\u56fe\u8868\uff0c\u7528\u4e8e\u7ed8\u5236\u548c\u6bd4\u8f83\u6bcf\u4e2a\u961f\u5217\u7684\u7279\u5b9a\u6307\u6807\u968f\u65f6\u95f4\u7684\u8fdb\u5c55\u60c5\u51b5\u3002<\/p>\n\n\n\n
\u5728SaaS\u4e2d\uff0c\u6211\u4eec\u4f1a\u67e5\u770b\u7559\u5b58\u7387\u968f\u65f6\u95f4\u7684\u53d8\u5316\u8d8b\u52bf\uff0c\u5e76\u5c1d\u8bd5\u627e\u51fa\u5bfc\u81f4\u9ad8\u6d41\u5931\u7387\u7684\u56e0\u7d20\uff0c\u4ece\u800c\u6539\u5584\u5ba2\u6237\u7559\u5b58\u60c5\u51b5\u3002\u901a\u5e38\uff0c\u6211\u4eec\u57fa\u4e8e\u65f6\u95f4\u8fdb\u884c\u961f\u5217\u5206\u7ec4\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n