{"id":60441,"date":"2022-03-11T11:51:22","date_gmt":"2022-03-11T03:51:22","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=60441"},"modified":"2022-03-11T11:51:25","modified_gmt":"2022-03-11T03:51:25","slug":"%e4%bb%a5%e8%8a%b1%e8%a5%bf%e5%ad%90%e4%b8%ba%e4%be%8b%ef%bc%8c%e8%ae%b2%e8%a7%a3aipl%e6%a8%a1%e5%9e%8b%e6%80%9d%e8%b7%af","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/60441.html","title":{"rendered":"\u4ee5\u82b1\u897f\u5b50\u4e3a\u4f8b\uff0c\u8bb2\u89e3AIPL\u6a21\u578b\u601d\u8def"},"content":{"rendered":"\n<p>\u6bcf\u4e00\u4e2a\u4ea7\u54c1\u7684\u80cc\u540e\u90fd\u6709\u57fa\u4e8e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u7684\u5b9a\u4e49\u3001\u5fc3\u7406\u5b66\u7684\u7814\u7a76\u3001\u6a21\u578b\u6982\u5ff5\u7684\u8bbe\u8ba1\u7b49\u4e00\u7cfb\u5217\u8981\u7d20\u7ec4\u6210\u3002<\/p>\n\n\n\n<p>\u7ecf\u524d\u671f\u4ea7\u54c1\u5b9a\u4f4d\u3001\u5546\u4e1a\u6a21\u5f0f\u786e\u5b9a\u3001<strong>\u4ea7\u54c1\u6a21\u578b\u601d\u8def<\/strong>\u8bbe\u8ba1\u548c\u751f\u547d\u5468\u671f\u5404\u9636\u6bb5\uff0c\u6839\u636e\u5e02\u573a\u548c\u4ea7\u54c1\u672c\u8eab\u8c03\u4f18\u6240\u6253\u9020\u7684\u4ea7\u54c1\u624d\u66f4\u5177\u6b63\u5411\u53d1\u5c55\u548c\u9ad8\u6548\u8fd0\u8425\u7684\u5bfc\u5411\u3002<\/p>\n\n\n\n<p>\u8bf4\u5230\u4ea7\u54c1\u6a21\u578b\uff0c\u901a\u5e38\u6211\u4eec\u63a5\u89e6\u5230\u7684\u6709\u7ade\u4e89\u529b\u6a21\u578b\u2014\u2014\u6ce2\u7279\u4e94\u529b\u3001\u6570\u636e\u6307\u6807\u6a21\u578b\u2014\u2014OSM\u3001\u589e\u957f\u6a21\u578b\u2014\u2014AARRR\u3001\u8425\u9500\u6a21\u578b\u2014\u2014<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/aipl\" title=\"AIPL\" target=\"_blank\">AIPL<\/a><\/span>\u3001FAST\u3001GROW\u7b49\u7b49\u3002\u4e0d\u540c\u7684\u6a21\u578b\u89e3\u51b3\u4e86\u4e0d\u540c\u7684\u95ee\u9898\uff0c\u53d1\u6325\u7740\u4e0d\u540c\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<h1 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= \u4e00\u4e2a\u665a\u4e0a7\u5c0f\u65f6\u7761\u7720\u65f6\u957f + \u4e00\u5468\u5348\u4f11\u65f6\u957f\uff0c\u8fd9\u4e2a\u65f6\u95f4\u7528\u6765\u7761\u89c9\u6216\u8005\u770b\u672c\u6709\u4ef7\u503c\u7684\u4e66\u4e0d\u9999\u5417\uff1f<\/p>\n\n\n\n<p>\u8bf6\u2026\u2026\u771f\u9999\uff01\u5f53\u7136\u5237\u6296\u97f3\/\u5feb\u624b\u662f\u4e00\u5929\u75b2\u60eb\u5de5\u4f5c\u540e\u7684\u653e\u677e\u4e0e\u5a31\u4e50\uff0c\u540c\u65f6\u4e5f\u53ef\u4ee5\u5b66\u4e60\u788e\u7247\u5316\u7684\u5174\u8da3\u77e5\u8bc6\u548c\u4e86\u89e3\u5230\u5f53\u4e0b\u70ed\u95e8\u5b9e\u4e8b\uff0c\u53ea\u662f\u6c89\u6d78\u5f0f\u7684\u4f53\u9a8c\u548c\u4e30\u5bcc\u800c\u6709\u8da3\u7684\u5185\u5bb9\u4e0d\u77e5\u4e0d\u89c91-2\u5c0f\u65f6\u5c31\u8fc7\u53bb\u4e86\u3002<\/p>\n\n\n\n<p>\u4e00\u5929\u8fd9\u4e48\u957f\u65f6\u95f4\u82b1\u5728\u8fd9\u4e9b\u77ed\u89c6\u9891\u5e73\u53f0\uff0c\u4f60\u662f\u4e0d\u662f\u4e5f\u65b0\u8ba4\u8bc6\u4e86\u4e00\u4e9b\u7f51\u7ea2\u3001\u65b0\u4e86\u89e3\u5230\u4e00\u4e9b\u54c1\u724c\u548c\u65b0\u542c\u5230\u4e86\u4e00\u9996\u7206\u706b\u7684\u7f51\u7edc\u6b4c\u66f2\uff0c\u5982\u8700\u4e2d\u6843\u5b50\u59d0\u3001\u82b1\u897f\u5b50\u3001\u300a\u8d77\u98ce\u4e86\u300b\u3002<\/p>\n\n\n\n<p><strong>\u4f60\u4ece\u7b2c\u4e00\u6b21\u5237\u5230\u4ed6\u4eec\u7684\u77ed\u89c6\u9891\u5230\u611f\u89c9\u6709\u70b9\u610f\u601d\uff0c\u63a5\u7740\u5173\u6ce8\u4ed6\u4eec\uff0c\u6700\u540e\u5728\u4ed6\u4eec\u76f4\u64ad\u95f4\u8d2d\u7269\uff0c\u76f4\u81f3\u52a0\u5165\u4ed6\u4eec\u7684\u7c89\u4e1d\u7fa4\uff0c\u8fd9\u4e00\u7cfb\u5217\u8fc7\u7a0b\u5c31\u662fA-I-P-L<\/strong>\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e8c\u3001AIPL\u6a21\u578b<\/h1>\n\n\n\n<p>AIPL\u6a21\u578b\u662f\u963f\u91cc\u4e09\u5927\u8425\u9500\u6a21\u578b\uff08AIPL\u3001FAST\u3001GROW\uff09\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>AIPL\u6a21\u578b\u6765\u6e90\u4e8e\u7f8e\u56fd\u7684\u4e00\u4e2a\u8425\u9500\u6a21\u578b\uff0c<strong>AIPL\u7684\u610f\u601d\u5206\u522b\u662f\u8ba4\u77e5\uff08awareness\uff09\u3001\u5174\u8da3\uff08interest\uff09\u3001\u8d2d\u4e70\uff08purchase\uff09\u548c\u5fe0\u8bda\uff08loyalty\uff09<\/strong>\uff0c\u5c31\u662f\u7528\u6237\u4ece\u770b\u5230\u4f60\u2192\u70b9\u4f60\u2192\u4ea7\u751f\u5174\u8da3\u2192\u8d2d\u4e70\u2192\u590d\u8d2d\u7684\u8fc7\u7a0b\uff0c\u6216\u8005\u8bf4\u5b83\u4e5f\u662f\u8861\u91cf\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u8ddd\u79bb\u8fdc\u8fd1\u7684\u4e00\u4e2a\u6982\u5ff5\u6a21\u578b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/ShdP7RU3Gayxhw.jpg\" alt=\"\u4ee5\u82b1\u897f\u5b50\u4e3a\u4f8b\uff0c\u8bb2\u89e3AIPL\u6a21\u578b\u601d\u8def\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>A\uff08Awareness\uff0c\u8ba4\u77e5\uff09\uff1a\u54c1\u724c\u8ba4\u77e5\u4eba\u7fa4\u3002\u5305\u62ec\u88ab\u54c1\u724c\u5e7f\u544a\u89e6\u8fbe\u548c\u54c1\u7c7b\u8bcd\u641c\u7d22\u7684\u4eba\u3002<\/li><li>I\uff08Interest\uff0c\u5174\u8da3\uff09\uff1a\u54c1\u724c\u5174\u8da3\u4eba\u7fa4\u3002\u5305\u62ec\u5e7f\u544a\u70b9\u51fb\u3001\u6d4f\u89c8\u54c1\u724c\/\u5e97\u94fa\u4e3b\u9875\u3001\u53c2\u4e0e\u54c1\u724c\u4e92\u52a8\u3001\u6d4f\u89c8\u4ea7\u54c1\u8be6\u60c5\u9875\u3001\u54c1\u724c\u8bcd\u641c\u7d22\u3001\u9886\u53d6\u8bd5\u7528\u3001\u8ba2\u9605\/\u5173\u6ce8\/\u5165\u4f1a\u3001\u52a0\u8d2d\u6536\u85cf\u7684\u4eba\u3002<\/li><li>P\uff08Purchase\uff0c\u8d2d\u4e70\uff09\uff1a\u54c1\u724c\u8d2d\u4e70\u4eba\u7fa4\uff0c\u6307\u8d2d\u4e70\u8fc7\u54c1\u724c\u5546\u54c1\u7684\u4eba\u3002<\/li><li>L\uff08Loyalty\uff0c\u5fe0\u5b9e\uff09\uff1a\u54c1\u724c\u5fe0\u8bda\u4eba\u7fa4\uff0c\u5305\u62ec\u590d\u8d2d\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u7684\u4eba\u3002<\/li><\/ul>\n\n\n\n<p>\u5373AIPL\u6a21\u578b\uff1a<strong>\u9996\u6b21\u5b9e\u73b0\u54c1\u724c\u4eba\u7fa4\u8d44\u4ea7\u5b9a\u91cf\u5316\u3001\u94fe\u8def\u5316\u8fd0\u8425<\/strong>\u3002<\/p>\n\n\n\n<p>\u8a00\u7b80\u7406\u5c3d\u3002<\/p>\n\n\n\n<p>\u5237\u4e86\u51e0\u5e74\u77ed\u89c6\u9891\uff0c\u5e94\u8be5\u6df1\u6709\u4f53\u4f1a\uff0c\u4e00\u4e9b\u65b0\u54c1\u724c\u6e10\u6e10\u901a\u8fc7\u77ed\u89c6\u9891\u5e73\u53f0\u8d70\u8fdb\u6211\u4eec\u7684\u89c6\u91ce\u4e0e\u6d88\u8d39\u9009\u62e9\uff0c\u6bd4\u5982\u56fd\u8d27\u7f8e\u5986\u7684\u4e24\u5927\u9ed1\u9a6c\u2014\u2014\u5b8c\u7f8e\u65e5\u8bb0\u548c\u82b1\u897f\u5b50\uff0c\u5728\u77ed\u77ed2-3\u5e74\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u4e0e\u82b1\u897f\u5b50\u5c31\u7a81\u7834\u4e86\u7f8e\u5986\u54c1\u724c\u5e74\u9500\u552e\u989d10\u4ebf\u7684\u589e\u957f\u5929\u82b1\u677f\u3002<\/p>\n\n\n\n<p>2017 \u2013 2020\u5e74\u662f\u65b0\u9510\u56fd\u8d27\u5f69\u5986\u54c1\u724c\u6210\u957f\u7684\u7a97\u53e3\u671f\uff0c\u5728\u6b64\u4e4b\u524d\u5927\u5bb6\u66f4\u591a\u7684\u9009\u62e9\u662f\u6b27\u7f8e\u5927\u724c\u6216\u8005\u65e5\u97e9\u5927\u4f17\u5e73\u4ef7\u54c1\u724c\uff0c\u8fd9\u4e9b\u54c1\u724c\u5728\u53e3\u7ea2\u3001\u7c89\u5e95\u906e\u7455\u7b49\u89c4\u6a21\u5927\u3001\u9ad8\u9700\u6c42\u7684\u54c1\u7c7b\u5360\u636e\u4f18\u52bf\uff0c\u5728\u6d88\u8d39\u8005\u5df2\u5bf9\u8fd9\u4e9b\u5747\u8d85\u8fc730\u5e74\u7684\u56fd\u9645\u54c1\u724c\u62e5\u6709\u54c1\u724c\u8ba4\u53ef\u548c\u54c1\u724c\u9501\u5b9a\u6d88\u8d39\u7684\u80cc\u666f\u4e0b\uff0c\u65b0\u9510\u56fd\u8d27\u54c1\u724c\u5982\u4f55\u7a81\u51fa\u91cd\u56f4\u5207\u5165\u5e02\u573a\u7684\u5462\uff1f<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e09\u3001\u4ee5\u82b1\u897f\u5b50\u89e3\u8bfbAIPL<\/h1>\n\n\n\n<p>\u90a3\u6211\u4eec\u5c31\u6765\u8bf4\u9053\u8bf4\u9053\u9ed1\u9a6c\u201c\u82b1\u897f\u5b50\u201d\u5229\u7528AIPL\u6a21\u578b\u5728\u77ed\u89c6\u9891\u5e73\u53f0\u8425\u9500\u7684\u5168\u94fe\u8def\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/ShdP7RwBcEnnJa.jpg\" alt=\"\u4ee5\u82b1\u897f\u5b50\u4e3a\u4f8b\uff0c\u8bb2\u89e3AIPL\u6a21\u578b\u601d\u8def\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/ShdP7SMIrvfXXi.jpg\" alt=\"\u4ee5\u82b1\u897f\u5b50\u4e3a\u4f8b\uff0c\u8bb2\u89e3AIPL\u6a21\u578b\u601d\u8def\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u7b2c\u4e09\u6b65\uff1a\u8d2d\u4e70<\/h2>\n\n\n\n<p>\u901a\u5e38\u6211\u4eec\u8d2d\u4e70\u4e00\u4e2a\u5546\u54c1\u7684\u8fc7\u7a0b\u662f\u201c\u79cd\u8349 \u2192 \u51b3\u7b56 \u2192 \u4e0b\u5355\u201d\u3002\u82b1\u897f\u5b50\u9009\u62e9\u8d85\u7ea7\u6d41\u91cf\u5e73\u53f0\u2014\u2014\u6296\u97f3\u3001\u7f8e\u5986\u767e\u5ea6\u5e73\u53f0\u2014\u2014<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" 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